20
S CIAL
MEDIA 2023 Goals Increase Total Page Likes by 10%
Upsilon Sigma continues to grow its reach and presence via social media. In 2022, there was a 19% increase in Followers with the year ending with 1,730 Followers. Similarly, the Page Likes grew 17% with the final 2022 numbers at 1,700 Likes. Facebook was the main social media platform used throughout the year. The most successful engagement campaigns were the 12 Days of Christmas where for 12 days, a different Chicagoland Zeta Chapter was asked to post about their respective chapter and a Soror from that chapter was randomly selected to receive a gift from Upsilon Sigma. The chapter debuted its Instagram Account in 2022 with a modest performance of 62 posts, 387 Followers and 193 Following. Upsilon Sigma continues to develop its IG strategy and will continue to improve its performance. Finally, Upsilon Sigma created a YouTube channel which is still in its infancy stage. There are a total of 3 Subscribers and 2 videos posted at this time. As we look ahead to 2022, Upsilon Sigma will focus more on content building and audience engagement. This will be achieved via the our 2022 goals.
Increase Total Page Followers by 10% More posts and followers on Instagram (post growth by 30% and Followers by 10%) Further develop the YouTube Channel (increase subscribers to 20) Implement more relevant videos on all social media platforms
Respectfully Submitted: Bro. Obeddie Hawkins, Chairman Bro. Dr. Jesse E. Kilgore, Jr., Chairman Bro. Gavin Armour, Co-Chairman
2022 Annual Report UPSILON SIGMA CHAPTER Chicago, IL
SERVING SINCE 1927 www.upsilonsigmapbs.org
