Video campaign invites visitors to discover the Ridge.
Photo by Casey Jone Photography
on the Ridge today.
A
multi-phase video series attracts visitors to the Ridge to explore a rich variety of recreation and culture. Spearheaded by Debbie LaPlant Moseley, Executive Director of the Youth on the Ridge Foundation, collaborators include the Paradise Ridge of Commerce, the Paradise Recreation and Park District and the Gold Nugget Museum. “Re-Discover the Ridge” showcases the beauty, nature and activities abundant
With a goal to enhance public perception of the Ridge after the Camp Fire and cultivate tourism, commerce and local events, the video is the first step in a multiphase public relations campaign inviting visitors from near and far to “Re-Discover the Ridge, The Communities of Paradise & Magalia, California.” The video is available to community stakeholders including the Town of Paradise, local businesses, non-profits and civic organizations. Each has the opportunity to use the video on social media platforms, websites and other communication channels to stimulate business and regional tourism. The
video template may be edited to add customized promotional content for regional outreach, business promotions and special events. The “Re-Discover the Ridge” plan also includes an interactive website, and a regional tourism map highlighting points of interest and historical sites. Subsequent phases of the campaign will feature culture and history, commerce, rebuilding and revitalization milestones and special events. Social media campaigns play a crucial role in the strategy for increasing public awareness and projecting a positive view of the Ridge today.
Debbie LaPlant-Moseley Youth on the Ridge Foundation 530 342-4896
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PARADISE RISING Resource Guide for the Ridge FALL/WINTER 2020..................................................................................................41
