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pashion profile
one NATIVE
Camel leather goods manufactured in Dubai.
PASHION meets up with Rachna Malkani, the Creative Director of Native Dubai, founded in 2007, to find out more about the brand which specializes in manufacturing luxury leather goods, including bags in camel leather in the United Arab Emirates. Q: Are you planning to grow and encourage regional designers to use your expertise and quality production? A: Yes we do, I’d like to use a quote I once read “Before you become a Leader success is about growing yourself, when you become a leader, success is about helping others grow”. I’d like to believe we are those leaders of UAE’s Luxury leather industry. After having made our dreams into reality, we also want to keep rooting for others to do just the same. Q: You faced many personal challenges. Do you believe that overcoming such difficulties is a vital stepping stone to grow and succeed in life and in business? 68
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A: Indeed I do, the resilience that’s needed in today’s competitive, noisy world, doesn’t come from just being a good creative. Living in a world of technology and social media, getting caught up in the game of instant gratification and validation, we have forgotten the art of perseverance, cultivation, nurturing, and patience before harvesting the fruits of our labor. It takes much more than being talented in order to thrive on whatever Goal you set yourself up for in Life. Difficulties and setbacks are what make us learn the value and power of endurance, persistency and commitment to make it through. My Life having been so unconventional and challenging, taught me the lessons that set me up for learning, to never settle for less than what I truly deserve. So yep I’d say welcome Life, what have you got now for me, because I’m always ready ;) Q: What was the biggest challenge you faced setting up your own brand “Native”? A: The idea that a Brand being manufactured in UAE, would
