Pool Magazine - Volume 2 - Issue 3 by Pool Magazine

Building a Million Followers

VOLUME 2 - ISSUE 3 AUG-OCT 2022

With Foxterra Design

• • • • •

Outdoor Living - Chuck Baumann Light Up The Night With PAL Lighting Las Vegas Sets Limit on Pool Sizes Recession & The Pool Industry How The Drought May Impact You

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Editor’s

LETTER

he dog days of summer are here. Hopefully this letter finds you well and thriving in this ever changing environment. This season there are plenty of challenges, but there is also tremendous opportunity. There is a terrific quote by the late, great, Lou Holtz who said, “show me someone who has done something worthwhile, and I’ll show you someone who has overcome adversity.”

With that thought in mind, there is plenty to be grateful for this summer. As a country, we’ve come through one of the most difficult and arduous times in our nation’s history. The Covid-19 pandemic tested us in other ways on a professional level. When the country was shutting down, leaders throughout the industry made a full court press to ensure that swimming pools were considered “essential”. What we were able to accomplish in that moment may quite possibly have saved the pool industry in this country. Instead, the impossible happened. By some divine intervention, we thrived in the face of adversity and a passion for backyard improvements was reignited in consumers across the nation. That was a defining hour for us as a country and as an industry. On the tail end of one challenge comes another. This summer we now face adversity from another front, although this one is an old and familiar nemesis; one we have a much better understanding of. The drought has already begun to impact the pool industry this summer; in many unseen ways that have not quite hit mainstream media yet. I’d like to take this moment to make pool professionals aware that this is an issue with teeth, sharp ones that can hurt and hinder this industry for years to come. In the face of the last serious drought there were numerous cities looking to prevent swimming pools from being filled as a water saving measure. Again, industry leaders were able to stop legislation in its tracks that would have had severe consequences for pool professionals. Sadly, once more the pool industry is in the crosshairs yet again. This latest drought is resurfacing the same arguments that aimed to hobble us a decade ago. In this issue, you’ll find out how we as an industry are uniting around this issue to bring awareness that pools are not the enemy. I’d like to encourage those reading this to get involved. If the pandemic did one thing, it showed us all that we can overcome anything together.

Founder, CEO & Editor: Joe Trusty

Contributing Editor: Marcus Packer

In-House Photographer: Jimi Smith

President, Associate-Editor: Marianne Trusty

Contributing Editor: Alise Everton

Director of Marketing/Sales: Carol Gigliotti

Production Editor: Sarah Wambua

Op-Editorialists: Greg Powell Talking Pools Podcast Paolo Benedetti Jason Brownlee Allison Pimm

Cover Photo Credit: Jeri Koegel Photography Advertisers: Basecrete Technologies, Viking Capital, Hayward Industries, Inc., Lyon Financial, Ledge Lounger, Pool Pump Cover, Rock Solid Tile, Aquastar Pool Products, CamerEye, Pool & Hot Tub Alliance, GENESIS®, Bathing Brands, Chlorine Genie, Aqua Blu Mosaics, Diamond Spas POOL MAGAZINE - PO BOX 278 - Pilot Hill, CA 95664 www.poolmagazine.com | info@poolmagazine.com POOL MAGAZINE - VOL 2, ISSUE 3

Table of

CONTENTS 06

CHLORINE PRICES SKYROCKETING AGAIN

IS THERE A RIGHT TIME TO START SWIMMING?

Chlorine prices have shot up yet again. How high they will go is anyone’s guess.

When is the right age for children to start swimming? How young is too young?

SWIMPLY, THE NEW SIDE HUSTLE

LAS VEGAS LIMITS POOL SIZES

Pool rental marketplace may just be the ultimate side hustle for pool owners.

In response to the drought, Las Vegas has put a 600 sq. ft. limit on residential pools.

SOPHISTICATED OUTDOOR LIVING

ISPSC CODE HOLDS BUILDERS TO HIGHER STANDARDS

Chuck Baumann takes on a pool remodel for a backyard designed by Thomas Church.

To hold builders to a higher standard, most states have adopted a version of the ISPSC.

JIMMY REED IS ONE OF THE ELITE

POOL INDUSTRY PART OF DROUGHT SOLUTION

Tile artisan Jimmy Reed is one of the elite installers working in the industry today.

In a historic drought, the pool industry is part of the solution to lowering water usage.

SHOULD YOU LET YOUR DOG IN YOUR POOL?

Why pool experts say letting man’s best friend into the pool may be a bad idea.

Foxterra Design is building an enormous following for their over-the-top designs.

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BUILDING A MILLION FOLLOWERS

A BORATES SHORTAGE IS LOOMING

Talking Pools discusses the boron shortage and what it could mean for pool pros.

Foxterra Design / Jeri Koegel

GOOD CONTRACTORS SIMPLY COST MORE

CLIENTS HOLD 36 WHEN PAYMENT HOSTAGE

POOL REPAIR WITH A PURPOSE

Clients may feel obliged to hold payment hostage until they learn what’s involved.

Las Vegas pool company Purpose Pools is on a mission to serve their community.

HOW A RECESSION IMPACTS THE INDUSTRY

A recession could mean consumers spend less discretionary dollars on pools.

ARE YOU LIABLE IF SOMEONE DROWNS IN YOUR POOL?

Jason Brownlee discusses why good pool contractors cost more than competitors.

CLEANING POOLS AFTER A WILDFIRE

A look at homeowner liability and the risks if someone drowns in your pool.

Wildfire season has us looking at some of the best pool cleaning methods pros use.

PSP DECK EXPO RETURNS TO VEGAS

The International Pool Spa Patio Deck Expo is returning to Las Vegas, NV.

DIRTY PUBLIC POOL CAUSE OF OUTBREAK

The CDC determined that a dirty public pool was the cause of a recent oubreak.

ROOFTOP POOLS & SPAS - DIAMOND SPAS

We discuss rooftop pools and spas with Mitch Martinek of Diamond Spas.

LIGHT UP THE NIGHT WITH PAL LIGHTING

PAL Lighting is suddenly in the spotlight, and for all the right reasons.

POOL MAGAZINE - VOL 2, ISSUE 3

Chlorine Prices Continue

SKYROCKETING BY JOE TRUSTY

Consumers are feeling a pain in their wallets for the second year in a row as prices for trichlor and sanitizer alternatives continue to rise this summer.

ith no relief in sight, chlorine prices continue to soar as costs keep rising for pool chemicals this summer. Since almost the very start of the pandemic, prices for pool sanitizers like chlorine have nearly doubled and at the retail level consumers are paying nearly triple what they were before the end of 2020. Soaring costs for fuel, rising inflation, and a litany of other factors such as logistical delays and workforce shortages have plagued the pool industry. A factory closure due to a fire at one of the nation’s largest producers of dried chlorine products certainly did not help matters.

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BioLab, the manufacturer in question is spending $170 million dollars on rebuilding their plant after it burnt to the ground during Hurricane Laura. While many pool professionals were hoping that the plant would be back online in time to impact and offset summer chlorine prices, a series of delays related to a second hurricane has pushed back operations. Consequently, any impact BioLab’s production would have had on this year’s chlorine supply is now a moot point. Industry pundits and analysts know what caused prices to spike. That’s never been the issue. The question, that remains to be answered: When will chlorine prices go back down? The answer is, they won’t.

While chlorine prices are expected to stabilize somewhat within the next year, rising costs, inflation, and an increase in consumer demand will keep chlorine prices high well into next summer and the immediate, foreseeable future.

Exactly How Much Have Chlorine Prices Increased Since 2020? Chlorine like many other chemicals, is a commodity. As such, the prices for chemical commodities are clearly viewable from various credible sources. The price index for Alkalies and Chlorine, including Natural Sodium Carbonate and Sulfate, reached a record high of 483.79600 in May of 2022. As we progress later into the summer prices are predicted to continue to rise and blow away analysts’ forecasts.

You can finance a bucket of 50 pound tabs that cost $500 through Klarna

In response to a changing market, many pool professionals began to switch to liquid chlorine and alternative sanitizing methods to help offset operational costs. Consequently, these materials have also increased in price over the last year and a half. Exactly how high have prices gone? Well let’s put it this way, you can finance a 50-pound $449 bucket of Bromine tablets for just $41 bucks a month if you buy it from Leslie’s, on Amazon you’ll pay $498 if you can find them in stock. That we’re at a state that necessitates the need for consumers to be able to finance a bucket of tablets, is a pause for reflection on exactly how high prices have gone up.

Read the entire article... POOL MAGAZINE - VOL 2, ISSUE 3

Swimply, The Side Hustle For

POOL OWNERS BY JOE TRUSTY PHOTOS: Swimply

ool rental marketplace Swimply has created the ultimate side hustle for homeowners. Spending upwards of $100,000 to create the ultimate luxury outdoor living area is an investment some are willing to make. This is especially true if one can be confident they will recoup that investment quickly. Renting the pool to friends and neighbors is one smart way to do just that. Pool rentals are sweeping the nation and the innovative online marketplace Swimply is leading the charge. Described as “Airbnb of swimming pools”, Swimply debuted last year. According to the firm, there are over 20,000 swimming pools in all 50 states, as well as in Canada and Australia.

POOL MAGAZINE - VOL 2, ISSUE 3

After recently raising $40M in funding from AirBnB and Lime co-founders last year, Swimply is poised for tremendous growth moving into 2023. The service has been rapidly gaining traction with consumers who are attracted by the ability to rent a swimming pool by the hour. In the sharing economy, Swimply, definitely deserves recognition for their offering. Providing a marketplace that allows buyers and sellers to connect and rent a pool is at the core of the company’s business plan. The model is simple, Swimply takes 15% of the booking fee from hosts and 10% from guests. Swimply’s pool rental marketplace can be lucrative for hosts and may not be as weird as it sounds. As water recreational facilities were shut down by COVID in the last two years, Swimply has emerged to fill the vacuum. Consequently, the company has grown exponentially. We spoke with Swimply Co-Founder and COO Asher Weinberger last year about the revolutionary new technology which is connecting homeowners with an open marketplace of consumers looking to rent a backyard for a few hours.

Being a Swimply host isn’t for everyone, according to Battan. The side hustle does require a fair amount of work on the part of the host. Maintaining the pool between guests involves much more than simply setting out fresh towels. His 26-foot by 18-foot pool and its accompanying pool house has cost him roughly $37,000 in maintenance over the last decade. On a typical week, Battan estimates that he and his wife Lisa spend approximately 12 to 14 hours cleaning and testing the water’s chemicals as well as managing all of their bookings. “I love the income, but I generally caution people from it,” Battan told reporters. “Unless you’re retired or don’t have a day job, it takes a lot of time to learn about pool chemistry and management. It’s not good enough to just rely on a once-a-week service to come out look at your stuff. I look at my pool chemicals probably five to 10 times a day.” It’s also important to note that Battan’s pool represents the best-case scenario. Currently, he’s Swimply’s top earner out of 25,000 pools in the U.S., Canada, and Australia. The average host earnings are between $10,000 to $20,000 per year.

After a soft launch back in 2019, Weinberger quickly realized that the public was elated with their offering. “There was a tremendous amount of interest and at the time we could only meet 10 to 15% of the demand,” said Weinberger. “That helped set the stage for us because we learned a lot about what people wanted and how they were using the platform.” “We caught huge tailwinds in light of Covid and grew roughly 5,000% year over year,” said Weinberger. Since then, Swimply’s marketplace has exploded with consumers searching for a safe recreational experience with friends and loved ones in an open outdoor setting. This has been true both on the guest side and the host side. It appears that word has definitely begun to spread that renting your pool is a sweet new side hustle. One man in particular recently made the news after he reportedly netted $177,000 just by renting out his pool and backyard. Jim Battan of West Linn, Oregon, told news sources, “I love to say that the pool has paid for itself and more. I built a man cave last year, and also credit that to my Swimply pool.”

Read the entire article... POOL MAGAZINE - VOL 2, ISSUE 3

Sophisticated Outdoor Living

CHUCK BAUMANN In the ‘Backyard Entertainment’ industry, planning micro environments creates smart transitions throughout the outdoor living area. Closing Notes: Nicco Baumann PHOTOS: Jimi Smith Photography

s a pool builder, when I’m creating a sophisticated outdoor living area, frequently I look to incorporate exciting transitions which immerse you into the entire backyard. The technique was accomplished adeptly by a very famous landscape architect in the California Bay Area, by the name of Thomas Church. My firm, Creative Environments, was selected to update the swimming pool area on one particular backyard design which was done by Thomas back in the mid 1930’s. In his original concept, there was no swimming pool incorporated into his design. The pool, however, was added to the yard in the late 1970’s. Roughly five decades later, our company finds itself with the good fortune of remodeling the swimming pool accenting this timeless design. When we initially took on this daunting historical remodeling project, my son Nicco and our landscape designer, Peter Koenig did a lot of research on Thomas Church. We started by visiting his most iconic yard landscape design project of the Donnell Ranch Pool and Landscape in Sonoma. Thomas was known for his ability to design inviting backyard environments by creating different elevations. These micro-environments were ideal for various

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purposes and enhanced the enjoyment of the landscape experience. Thomas achieved this by installing steps that gradually transitioned you to a new texture or environment area as you traveled through the yard.

Planning Micro Environments This particular project that we remodeled is a classic example of transitioning from one texture to another. Our designer, Peter Koenig, worked together with our clients and us to maintain the original integrity of the “Master’s Design”. The real trick here was to maintain the theme of the backyard and at the same time use the construction methods of today’s high standards. This backyard is full of micro-environments that are separated by pathways along with the many different textures used along with elevation changes that transition from one area to the next. Did we honor the original integrity of the design? You can be the judge. The test to see if we got this right was when I was invited to a social gathering by our clients. I took the opportunity to observe the 75 guests in attendance. Gradually, each found a corner of the outdoor living area to enjoy.

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Photos: Jimi Smith Photography

When conceptualizing the design we need to think past the swimming pool as our only dog in the fight and think about how the entire backyard space is used for entertainment. The projects which my son Nicco and I build, along with the help of Peter Koenig and the rest of our team of talented artisans, incorporate all of those exciting lifestyle features. These completely immersive environments transition from the pavilion to the outdoor kitchen to the sports court seamlessly. When accompanied by beautiful landscape and lighting, well-conceived concrete paver pathways help navigate guests throughout the backyard to a well-appointed swimming pool. One that isn’t just filling in the negative space of the yard but by was oriented specifically to have guests transition to the right location and direction from the point of entry of the house. At the end of the day, it doesn’t matter if you are planning a brand new yard or working with an older one. It all starts with a well-conceived design that permeates through all the other features that comprise the backyard entertainment areas. Owning a swimming pool in your backyard today is all about the “Lifestyle”. As my good friend, Vance

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Gillette would tell all of us in the swimming pool industry; we are not in the swimming pool business but rather in the “Backyard Entertainment Business”. My son Nicco, represents the next generation of pool builders who will carry this torch into the future. I asked him to relay some of his thoughts, and close this op-ed piece by discussing what being in the backyard entertainment industry means to him. A swimming pool is not the entire yard, it’s a luxury component of our client’s private spaces. It, therefore, needs to coalesce with other microenvironments in harmony, rather than compete with them. An important role as a contractor on these projects is to step outside of the pool and envision the flow throughout the yard. We have to ask ourselves how well did we utilize the space given to us and is it balanced? The backyard entertainment industry today is only limited by our client’s and designers’ imaginations. It’s incredibly gratifying to bring a project to life and materialize our client’s dreams.

Read the entire article...

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V.07.13.22

Jimmy Reed is

ONE OF THE ELITE Jimmy Reed is unquestionably one of the top experts BY JOE TRUSTY PHOTO: ROCK SOLID TILE

specializing in glass tile pool interiors today. Learn how he first got started in the pool industry.

master artisan, he is definitely on a short list of A list installers. When it comes to tile, Reed is often sought out for his expertise in that particular realm.

We had the opportunity to catch up recently on the Pool Magazine podcast and discussed his impressive body of work. Working with a veritable who’s who in the swimming pool industry, Reed’s work has taken him from coast to coast working on some of the most jaw dropping pools in America. A native of Southern California his entire life, Reed first began building a reputation on the West Coast for his incredible mastery at installing glass tile interiors. That notoriety has spread over the years

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to catapult Rock Solid Tile as a premier consulting firm providing expert pool tile installation all over the country. Today he is widely considered by many to be one of the best of the best. Reed first got his start in tile almost 5 decades ago and has become a permanent fixture in the pool industry. A humble and unassuming person, you’re almost lulled into the false security of believing he’s just a regular guy. In fact, Reed is without a doubt one of the crème de la crème when it comes to tile and an important resource for veterans who value his craftsmanship and wealth of knowledge.

“The first important job I ever had the opportunity to work on was for Jaqueline Bissett” who costarred opposite Steve McQueen in the 1968 classic “Bullitt”. Over the years, Reed has worked on tile interiors for a laundry list of Hollywood celebrities and famous athletes. First getting his start as an assistant in the 70’s, Reed would spend years learning the trade and honing his craft. “I inevitably wound up hiring most of the guys I used to work with” said Reed, discussing his progression to starting his own firm Rock Solid Tile back in the early 80’s. Starting with luxury tile interiors for kitchens and bathrooms, as tile interiors began to become more popular in swimming pools, Reed would eventually focus on making that a bigger part of his repertoire. “It was kind of a new thing back then, especially in L.A. to be doing an all tile pool interior.” said Reed. Over the years glass tile would become a mainstay with him. “Glass tile really began to take off around the late 80’s” said Reed, “over 85% of the pool interiors we do today involve glass tile”, he explained.

“Sometimes I’ll come in and recommend that we create a team with a landscape architect, and a legitimate viable pool builder to really take on the project and make it what they are ultimately looking for.” said Reed. Many builders would love to be doing more glass tile interiors but there is a limited number of skilled tradesmen capable of taking on high end work. Many contractors are unwilling to learn how to properly install glass tile. Reed’s best advice for those tempted to take on glass tile if it is outside of their wheelhouse; “Don’t do it, or hire someone that’s experienced in those types of installations” he explained. Suggesting that because of the high price tag associated with glass tile interiors, doing one wrong could be prove to be extremely costly. “Homeowners doing a project of that nature typically have no problem taking care of themselves on an installation that goes wrong. I’d either go into it with the utmost confidence or not do it at all”, said Reed.

Seeing as though he’s collaborated with some of the most well known designers and builders in the pool industry, we wanted to know Reed’s process for consulting on a high end glass interior. “Every project is different and I get called in at all different times,” said Reed, “Often, I’ll get the call before the pool is even built and be the first one called in to consult with a client who doesn’t have a pool or they have an existing pool they want to add tile to.” This was certainly the case on a major remodel Reed worked on with Dave Penton, Alison Terry, and David Peterson for one luxury home owner in San Marino, California. The homeowner had the budget and the desire for a complete pool and landscape makeover. While elite pool builders know to consult with Reed when it comes to glass tile, Reed likewise knew to tap his resources in the industry to consult when adding on all of the extras the client was asking for to compliment the $250,000 glass tile interior he was installing.

Read the entire article...

POOL MAGAZINE - VOL 2, ISSUE 3

Should You Let Your Dog

IN YOUR POOL? BY MARCUS PACKER

Having one dog in the pool is the equivalent of having a raging pool party with 50 people according to experts.

eople love their dogs and man’s best friend fits right in around the home. Consequently, many feel that their swimming pool is a natural extension. After all, your dog enjoys the rest of the backyard; therefore, why should the pool be off limits?

when it comes to swimming. This is due to their anatomy and facial structure which is less suited for swimming than their canine cousins. While dogs who are not proficient by nature can be trained to swim, it doesn’t necessarily mean that they will truly enjoy it.

While your pool may be a welcome and inviting retreat for guests and members of your family, bringing your dog in for a swim may not necessarily be a good idea according to experts.

A startling statistic states that over 5,000 pets drown in swimming pools each year. Consequently, the swimming pool may actually impose more of a danger than a benefit when it comes to your pet. Dogs also have the potential to “dry drown” which can happen when they get water in their lungs while swimming. Issues like inflammation, infection and other problems can arise up to a week later. This can happen even with dogs who are proficient swimmers during horseplay in the pool. What most experts usually recommend for those water-bound pups who enjoy the pool is that they wear a life jacket suitable for dogs. The American Kennel Club recommends this both in the pool as well as around natural bodies of water.

One thing is true about dogs, in general; they are usually pretty good at swimming. Some breeds such as the Labrador are even considered great swimmers. However, it’s a myth that all dogs can swim. Just like people, some are better at it than others. In general, there are a few dog breeds that are not very proficient at swimming at all. While the Basset Hound, Boxer, Bulldog, Dachshund, Pug, and Pekingese are some of the most popular dogs; these breeds typically have more difficulty

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Allowing your dog to swim at the lake or river may also be a potentially bad call. A lesson that pet owners in North Carolina learned last month when a toxic algae bloom killed several dogs that had been swimming in Jordan Lake. When dogs drink from or just swim in contaminated water, they might become poisoned according to the ASPCA. Bluegreen algae can cause severe brain or hepatic damage if consumed. We’ve discussed the health and well-being of dogs when it comes to pools as well as safety concerns, but what of the water sanitary issues that come from allowing pets in the pool? Is it safe for family and guests to swim in the pool with dogs?

Important Sanitary Issues

Not all dogs are natural born swimmers. Just like people some dogs are better swimmers than others.

“Having just one dog in the pool is the same equivalent of having a raging pool party with 50 people,” said Cole Daasnes of Poseidon Pool Service. “Dogs typically carry dirt, oils, and bacteria in their fur and paws which really have no place in the pool. This is in addition to their fur which can clog your filter and make it tougher to keep your pool clean,” explained Daasnes.

Increased Risk of RWI’s Pet owners who enjoy swimming with their dogs should be aware of the safety and maintenance issues. Keeping the pool clean for swimmers after a pet has been in the pool should be of top priority. Dogs do not have the same control over their bodily functions that people do and may urinate in the pool. They also frequently have fecal matter clinging to their fur which can contaminate the water and lead to Recreational Water Illnesses (RWI’s) such as E. coli, Hepatitis A, Cryptosporidium, and Giardia.

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If you are going to allow your pet in the pool, consider purchasing a pool float for dogs that allows them to keep you company poolside without actually getting in the water. Some folks have even built pools specifically for their dogs to enjoy separately from the one the family uses. Another good idea is to purchase a pool alarm that will notify you if your pets accidentally get into the swimming pool.

After a Pet Has Been in the Pool While we’re a big fan of man’s best friend, the best advice is don’t, and for all of the aforementioned reasons. If however, you do insist on swimming with your dog, shower immediately after and make sure to bathe your dog as well. Also never throw your dog into the pool, it can shock them and cause them to immediately It’s always a good idea to give your swimming pool a liberal dose of shock after dogs swim in it, the same as you would after a large pool party. Remember to keep your chlorine around 1-3 ppm and keep your pH and alkalinity balanced.

Think about a pool float for your dog if you love having your furry friend poolside.

7 Reasons To Keep Rex Out Of The Swimming Pool 1. Animal fur can clog your pool filter and make maintenance more difficult. 2. Sharp nails and claws can damage your pool liner or interior finish. 3. Not all dogs can swim. 4. Dogs are more sensitive to chlorine. 5. 1 Dog = 50 People in the swimming pool which makes sanitization harder. 6. Dogs can easily drown when unattended. 7. Recreational Water Illness can be easier transmitted.

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POOL MAGAZINE - VOL 2, ISSUE 3

Is There a Right Time To Start

SWIMMING?

t can be tough to know the ‘right’ time to start swimming lessons for your child, or the ‘right’ questions to ask. How young is too young? Where do I find swim programs in my area? Is swimming safe for young children? What about my child? Let’s start by looking at the facts. Drowning deaths are highest among children ages 1-4, so the sooner the better when it comes to teaching kids to swim. The American Academy of Pediatrics recommends children learn to swim around 1 years old, and anyone over 1 (including adults, parents and caregivers) should learn to swim as an added precaution. No parent wants to think about their child in an unsafe situation in the water, but the good news is swimming lessons can reduce the risk of both fatal and non-fatal drownings by 88%! The safest way to learn to swim is with an experienced and certified instructor. Parents can rest assured that their children are safe in the hands of lifeguards and instructors who have completed hours of training and are CPR certified. For those who want to get in on the action, many aquatics clubs and gyms offer parent-child classes for infants and toddlers; plus, swim facilities usually offer parents an opportunity to watch their child’s swim class from the pool deck as their little ones get

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BY STEP INTO SWIM / PHTA

stronger and stronger with each lesson. Learning to swim at an early age emphasizes the importance of water safety to children—something they will carry with them throughout their lives. Learning to swim has multiple benefits aside from safety and drowning prevention. Getting involved in swim lessons allows children to gain valuable social skills, explore a healthy outlet, find an exercise they enjoy, and uncover their talents. They might pursue the swim team to find they’re exceptionally fast at backstroke, but also discover an affinity for sports, the aquatics community, or leadership stemming from the examples of their instructors and coaches. Who knows, maybe they will grow up to be a professional athlete and follow the footsteps of Olympic swimmer Rowdy Gaines, who leads the Step Into Swim program. With the help of our founding partner, Every Child A Swimmer, Step Into Swim is dedicated to spreading water safety awareness and making swimming lessons accessible to children all over the country. To learn more about our mission to create more swimmers or to find a swim class near you visit stepintoswim.org and be sure to follow safe swimming tips on our social media channels.

Kevin Post, Counsilman-Hunsaker, Evergreen, CO

POOL & HOT TUB ALLIANCE

Membership

for the Consummate Learners The Pool & Hot Tub Alliance is a growing network with programs geared to support inquisitive industry professionals on all levels, from the new learner to the veteran with a deep love for learning. Ideas of all kinds connect every day to solve common challenges and to share their successes and failures. Professionals with that insatiable urge to achieve every level of certification keep coming back to hone their skills and be at the height of their craft. PHTA has an array of certifications, on-demand classes, and in-person courses for learners of all kinds.

How are you learning these days? phta.org/join

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POOL MAGAZINE - VOL 1, ISSUE 2

Las Vegas Limits Residential Pools

TO UNDER 600 SQ. FT. BY MARCUS PACKER

he pool industry has been fighting the good fight in the halls of public perception about the drought. The issue is impacting building codes in Las Vegas as the Southern Nevada Water Authority looks for new ways to reduce its outdoor water usage. The SNWA has been working with local authorities to change building codes for new residential pools in an effort to mitigate water supply strains. Under the new guidelines all new residential swimming pools and spas will be limited to a total of 600 square feet per property under the new rules that have been approved. Single-family residences will ultimately be the target audience for this new program. In a 6-0 vote, the Clark County Commission approved a revision to the service regulations of the Las Vegas Valley Water District that will put a cap on the size of new pools being built in single-family properties. The new rule prohibits construction of pools larger than 600 square feet.

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Meeting attendees from throughout the pool industry proposed new ideas and suggested alternatives that would save up to 30% more water than the current 600 square foot restriction they hoped to prevent from being implemented. Under the suggestions outlined by pool industry professionals, pools would have been allowed to increase in sized according to lot size up to a certain cap. To go beyond the limit, pool owners would have to pay an additional $40 to $50 per square foot water conservation fee. Home owners who install an automatic pool cover, which the pool industry claims can cut evaporation by over 90%, would be eligible for exemptions. Ultimately, these suggestions would be denied in favor of the plan to limit swimming pool sizes. The issue is sure to have an immediate impact on Ozzie Enterprises Inc.’s pool construction business, according to Ozzie Enterprises president Kevin Kraft. He estimated that up to 95% of his clients will be affected by the new size restrictions.

Joe Vassallo, owner of Paragon Pools in Las Vegas also met with reporters regarding the County Commissioners’ vote limiting residential pools to 600 square feet. They then traveled to a pool under construction and talked about the impact the new rules would have on pool construction. The pool industry has been making a desperate and concerted effort to alert the public as well as trade professionals that drastic changes are being proposed in light of the drought. Pool Magazine first began discussing the drought back in September of last year when it first became apparent that laws were being proposed that would directly impact the industry. Mainstream news outlets have been slow to pick up on the fact that the drought has legislators changing laws in favor of draconian water-saving measures that will hinder multiple industries. Karey Zimmerman, architectural manager at Aspire Design Studio says he wishes he would have gotten the news sooner. With at least 10 projects currently under development that may need to be redesigned, Zimmerman said he “knew nothing about the proposed regulation” until just recently. Given that the home and pool permitting process can take months for approval, he has legitimate concerns that these projects won’t meet the Sep. 1 deadline.

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ISPSC Code Holds Builders

TO A HIGHER STANDARD

Many local governments often adopt the codes as well, oftentimes making amendments to the adopted statewide version. Austin, Dallas, Houston and San Antonio, Texas have all adopted their own versions of the ISPSC.

The ISPSC is the only comprehensive swimming pool code that is coordinated with the I-Codes and PHTA Standards. It was developed in conjunction with the Pool & Hot Tub Alliance (PHTA).

Even though a project is being built outside of city limits where there are no permit or formal inspection requirements, the State Building Codes still apply as the minimum design and performance standards. (Residential Code, ISPSC, Electric Code, Fuel Gas Code and Mechanical Code).

The ISPSC incorporates prescriptive and performance-based minimum requirements for public and residential pools, spas, and hot tubs.

In the event of a personal injury or a workmanship dispute, the State Building codes will be compared to the project parameters.

BY PAOLO BENEDETTI

any states that never before had pool & spa codes, now have included them in their building codes. While most states and municipalities have adopted a version of the International Swimming Pool and Spa Code (ISPSC), some have never even heard of the pool & spa code before.

The ISPSC covers both the design and construction of commercial AND residential swimming pools. It also includes and references many APSP codes as well. Consequently, because of these additional references in the ISPSC, many designers and builders now have a myriad of codes and standards which they must now meet.

Texas Adopts ISPSC A state that previously had no formal pool and spa codes, Texas, recently adopted the ISPSC statewide. The Texas State Residential Code section R326.1, adopted the 2015 ISPSC.

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Where Do You Find These Codes? You can find the codes on the following website: https://up.codes/codes/ Researching the codes in each state will better familiarize you and help you to learn and understand them. It certainly pays to know, after all this is your trade and profession!

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Pool Industry Part of The

DROUGHT SOLUTION

Did you know that in California, the swimming pool industry BY ALLISON PIMM

contributes more than $5 billion to the state economy.

espite an unseasonably wet winter, the western and southwestern parts of the United States are in the midst of a historic drought. Reservoir levels remain critically low, prompting water authorities to crack down on water usage and localities to create drought plans that can have a significant impact on our industry. Historically, severe drought conditions have led water districts to implement urban water management plans that impose water use restrictions on the construction and refilling of pools and hot tubs, even though such restrictions very rarely result in any measurable water savings. Those within the industry anticipate that continuing drought conditions will only

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put more pressure on water districts to limit the building and refilling of new pools. “These restrictions have a real economic impact on the industry, subcontractors, small businesses and the local communities they serve,” said Sabeena Hickman, president and CEO of the Pool & Hot Tub Alliance. “To protect their livelihood, pool builders and other professionals must take a proactive approach to combat the drought.” As a direct contact with consumers, pool and hot tub professionals like you can provide important resources and knowledge to encourage water conservation among your customer base and help spread the word that pools and hot tubs are not the water wasters that people tend to think they are.

In addition, one of the best things a pool owner can do is properly maintain their pool or spa – this is where you come in. By sharing useful facts and tips with customers, you can encourage them to schedule routine maintenance appointments and help ensure their vessel is in tip-top shape for the season. Pools play a key role in the local community. In California alone, more than 16,500 new residential inground pools were constructed in 2020, reflecting a 17 percent increase from the year prior. The pandemic has led many people to seek respite in their homes and backyards, and restrictions limiting construction or filling of pools and hot tubs will directly impact this behavior without any measurable impact on the drought. In addition to the effect on consumers, drought-related restrictions on the industry will have a significant and detrimental impact on local economies. In California, for example, the pool, hot tub and spa industry contributed more than $5 billion to the state’s economy in 2020, $3.1 billion of which was spent on retail, accessories and service. The industry also contributes more than 94,000 jobs and requires permit fees and payroll taxes be paid, which helps to stimulate local economies.

At the beginning of 2022, the Pool & Hot Tub Alliance (PHTA) and California Pool & Spa Association (CPSA) teamed up to re-launch their drought awareness campaign, entitled Let’s Pool Together. The campaign is focused on changing consumer water use habits to support water conservation efforts and educating the public and policy makers on the facts surrounding the pool, hot tub and spa industry. Although it started as a campaign specific to California, it has since expanded to support additional regions across the country impacted by worsening drought. Let’s Pool Together offers resources and materials as part of the Drought Resource Toolkit to help spread the word that pools and hot tubs are fantastic investments that can be used responsibly, even amidst severe drought. Visit www.LetsPoolTogether.com and follow on Facebook @LetsPoolTogether and Twitter @PoolTogetherCA. Scan the code below or more information. We also encourage you to become a member of PHTA for additional resources and support.

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Building a Million Followers

FOXTERRA DESIGN Justin & Nate Fox have amassed an enormous social media following that has helped to propel their brand past their wildest imaginations. BY JOE TRUSTY PHOTOS: Jeri Koegel

ew have been able to capitalize on branding as successfully as Foxterra Design has. These days pool companies rely on the internet the way the generation that preceded them relied on the Yellow Pages. The way that we consume information is much different than in generations past. Today, people are as likely to stumble across brands on their smartphone as they are while flipping through channels on their TV at home. How consumers interact with the brands they engage with has also definitely changed over the past decade. With platforms like YouTube, Instagram, and TikTok quickly supplanting traditional forms of consumable media, the rise of the Social Influencer has become a real thing. No where is this more true than in California which has one of the most socially engaged populations in the country. In a world where over 167 million TikTok videos get watched each minute, it’s clear to see that social media is winning the fight for eyeballs.

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On Tik Tok the pool designer is King with over 1 million followers and hundreds of millions of views.

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In 2022, going viral can be the equivalent of getting the same visibility as if you spent millions of dollars on a Super Bowl ad. If you’re hot, followers will share, repost and do more to spread the word than 100 PR firms working around the clock. Foxterra Design certainly seems to understand the intricacies of using social media the right way. With over a million TikTok followers and over half a million on Instagram, their videos have been viewed hundreds of millions of times. To get a better understanding of how they’re able to propel their brand we met with owners Justin and Nate to find out their secret sauce. “We used to do construction and had around 50 guys building what we were designing, but switching to design only has freed us up to focus on what we really love to do,” said Justin Fox, “having a team of around 15 working on projects all over the country is a dream.” Focusing specifically on design has allowed them to channel more energy into building their team and their brand. Justin credits the seeds that were planted when they first began the company as the catalyst for their current success. “Fifteen years of hard work has finally gotten us to the place where we can open the floodgates to creativity and help people really maximize the potential of their space,” said Fox. The two brothers routinely post captivating videos of their over-the-top luxury pools and outdoor living designs which garner millions of likes and shares. The videos are a mix of content capturing the design aspect, recommendations, and the finished end result which is often breathtaking. “For us, we’re always trying to give our audience something that they haven’t seen before. We really want to draw people in on multiple levels,” said Justin, “to let people see the potential in their own backyard. Whether they use us as a design service or not, there is just so much to be unlocked in their space and we want to be the conduit that opens peoples eyes to the possibilities. That’s why our tag line is ‘from residence to resort’.”

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Planning and creating videos for their social media calendar is a monumentous task given the frequency and quality of the content they are posting. Both brothers give credit to their social media team who is helping them capture the essence of what they are creating in the backyard to disseminate to the public. “Nathaniel and I are still in awe that we get to work with these clients and develop these stunning properties,” said Justin, “but we’re not out there trying to push that we’re the best. We’re like ‘wow, how in the world did they come to us and trust us’”. Truly the two are humbled by the recognition and visibility they are receiving on social media. The videos they are posting showcase a variety of different backyard concepts in various parts of the country. Showcasing their talent for design has led to even more resort style luxury outoor living projects for the firm. “I want people to experience this and the awe and wonder we have in the space and allow them to feel like ‘hey, maybe I can do that myself in my own backyard’”, said Justin Fox.

What Makes Foxterra So Watchable? A major aspect of what makes their videos so appealing is the fact that both brothers have their unique areas of expertise, tone and style. The flow and chemistry the two share is similar to that of the Property Brothers (a popular show on HGTV), making for entertaining and engaging content. “We’re always looking for what’s new and trending,” said Nate Fox, “but beyond that, how people use the space, how they live. When it comes to trends we’re aiming for things that are timeless and try not to focus on things that are very of the moment and will be irrelevant or look dated a few years from now.” Connecting the audience with the lifestyle of owning a luxury backyard is perhaps one of the most appealing aspects of following Foxterra Design. Aside from informative content that illustrates the possibilities of redesigning your outdoor living space, it’s simply fun to watch these backyard transformations take place. It’s impossible not to notice that it appears as if Justin and Nate are genuinely having fun doing what they are doing. This is something that resonates with the audience and makes the two immensely watchable. If you’re not following them already, you should be. Check out Justin and Nate Fox, two brothers with a passion for luxury outdoor living and landscape design on their Instagram and on TikTok.

Justin & Nate Fox have amassed millions of followers with their social media posts featuring over-the-top luxury pool and backyards throughout Southern California. The two brothers shared the secrete behind their social media success.

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POOL MAGAZINE - VOL 2, ISSUE 3

A Borates Shortage is LOOMING ON THE HORIZON If you’ve been thinking about switching to borates, BY TALKING POOLS Rudy Stankowitz / Andrea Nannini

there are a few things you out to know first. A boron shortage has begun to affect pricing and availability.

ne of the specialty chemicals being talked about a lot in light of the chlorine shortages and rising prices are borates. As strong proponents of borates, it troubles us to say that our go-to sanitzer supplement may soon be facing the same shortages and rising costs that we’ve been seeing on the trichlor side. If you’re in the pool business you already know, borates are becoming increasingly difficult to find. What inventory is available is vastly more expensive than in previous years. We’re already knee-deep into the dog days of summer and prices for chlorine have skyrocketed well past analysts’ projections.

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A lot of pool service professionals have been turning to borates as the savior during this time of inflation and rising prices. Many technicians already use borates as a buffer against upwards shifting pH. When your pH level rises above what is deemed “normal” (about 7.8), using borates achieves optimum results. Bacteria can thrive in water with a high pH level. When this happens it makes chlorine less effective. Pool professionals use borates to alleviate the issue, because it works to keep pH from drifting upward. In addition, there are other positive aspects to using borates in your pool. For one, it keeps the pool clear of algae and calcium scaling. Pool

equipment repair specialists will be the first ones to recommend borates. When it comes to maintaining ideal water chemistry for your pool equipment, borates does an amazing job. For the past few years, the adoption of borates by pool pros has steadily increased season after season. The concern now is that we may have hit maximum capacity as demand has increased well beyond available inventory.

Boron Supplies Are Dwindling The global boron market shortage is driving prices higher this season. For those who’ve been thinking of switching to using borates, this definitely is something to consider. When it comes to getting trichlor at affordable rates, it already feels that pool pros are a lower priority as far as it goes to maintaining pricing structures. Now, it appears the same thing has begun happening with borates.

For the time being, production is gradually declining. As existing boron reserves deplete, we’re seeing demand far exceed supplies, resulting in higher prices such as $1,250 per ton, far exceeding analysts’ predictions for $739 per ton. While the demand in the U.S. by pool professionals may be high, the top consumer of boron is China, followed by India and Japan. Boron is produced domestically only in the State of California and it appears very little of it is earmarked towards maintaining supply chains for borates. The story isn’t all doom and gloom for pool professionals who want to switch to borates. Fortunately, folks like Natural Chemistry, Brenntag, and others are still intent on keeping inventory on the shelves so you should still be able to find their products through distribution. If they don’t have borates available, demand that they replenish their stock. This may be the only way to guarantee the pool industry remains a priority at all.

Although borates and boric acid are near synonymous with pools, the swimming pool industry itself is actually a lower priority in terms of its consumption of boron. The industrial glass industry is the largest consumer of boron, roughly 48%, followed by the ceramics industry (15%) and agricultural industry (15%); the cleaning industry of which the pool industry represents a fraction consumes roughly 2% of the world’s boron.

What Else Boron is Used For You’ll find boron in everything from industrial fertilizers to high-end ceramics and solar panels. Boron also has medical applications which improve wound healing and boosts the body’s usage of estrogen, testosterone, and vitamin D. It improves magnesium absorption, reduces inflammation, increases antioxidants, and boosts brain electrical activity in both cognitive performance as well as short-term memory. What is absolutely certain is that we (the pool industry) didn’t cause a borates shortage. Clearly, demand is higher in these other industries which are causing prices to surge. Right now the boron supply chain is very weak. Over 60% of the material comes from mines located in Turkey which is the top producer, followed by Russia, South America and the United States.

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POOL MAGAZINE - VOL 2, ISSUE 3

BY JOE TRUSTY

A Recession Could Mean Less Discretionary Dollars For The

POOL INDUSTRY

ool industry analysts are concerned that a recession could mean less discretionary dollars spent in the backyard over the next few years. In June, inflation increased to 9.1%, the highest it’s been since 1981. Today, the dollar is at a near 1:1 ratio with the euro. The last time there was a parity between the two currencies was 20 years ago. With questions of a looming recession, over 70% of Americans think we may already be in the middle of one.

The majority of financial analysts are convinced we already are headed for a downturn, according to Fortune. Consequently, many consumers have already begun to cut back on their discretionary spending, particularly for home improvement projects. A recent poll conducted by CreditCards.com showed that 47% of consumers surveyed said they don’t plan to increase their discretionary spending.

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Furthermore, Forbes forecasted that 7 in 10 people feel less confident making a major purchase than just 6 months ago. These numbers indicate confidence has sunk to pre-Covid levels and it appears that consumers have begun to curtail making larger discretionary purchases. Gas prices surged to well above $5.00 a gallon throughout many areas of the U.S. on the heels of the situation in Ukraine. Prices have only now slowly begun to come back down. As of today’s writing, the national average for a gallon of gasoline stands at $4.57. Reportedly 26% of consumers have begun to belt tighten during conditions where they’re spending more at the pump as well as at the grocery store.

These cost-cutting measures to combat rising inflation are what we’ve seen occurring throughout the U.S. and indicative of what transpired in the years leading up to the Great Recession. Over 70% of economists surveyed by the Financial Times said they expect a recession to occur by the end of 2023. While many organizations within the pool industry have reported record-breaking sales over the last two years, several quarters of decline have already begun to erode gains made during the pandemic. Rising costs of materials and a rapidly shifting consumer environment are predicted to impact sales through the end of ’22 and well into ’23. During the height of the pandemic, the industry experienced an explosion in terms of demand for new pool construction. Consumer interest in improving the backyard was at an all-time high as many were quarantining in their homes, avoiding travel, and choosing to reinvest in their outdoor living environment. Building a swimming pool became a top priority for many homeowners. The term “unprecedented demand“ suddenly became a buzzword on everyone’s lips during the pandemic. Builder and consumer confidence was suddenly at an all-time high. Those who truly know this industry can tell you that change happens at near glacial speeds during the normal run of things. To see a spike in demand the types of which we experienced was indeed unprecedented. The facts are that inevitably what goes up, must come down. Nothing could be more true than how pool companies performed in the face of an economic downturn like the one that we saw during the Great Recession. The fact is that if things continue their current course we could very well experience an “unprecedented contraction” in the pool industry.

Inevitably, some of the largest firms have been the first to feel the changing economic climate. This is indicative by how stocks are performing across the board throughout the pool industry. Presently, the Nasdaq is down roughly 29% YTD and the S&P 500, which had its worst first half since 1970, is off by roughly 19.5%. Consequently, it appears that a reversal of fortune for some of the largest pool companies has also been felt simultaneously. Since the start of 2022, the Big 3 are down an average of -43.21%. It is a fact that the pool construction industry is directly tied to new home construction. Given that a large portion of consumers

who purchased a swimming pool over the past three years was based on pent-up demand in the market, new construction is needed to keep pace. As the market begins to cool, the trajectory for new sales takes on a different path that has led many analysts to reset expectations. Additional analysis showed during the month of May, the market for new home construction declined by 14%. Higher prices, labor problems, and shortages of equipment and materials mean that building a home or for that fact, a swimming pool has ultimately become more expensive and for some is becoming out of reach.

Read the entire article... POOL MAGAZINE - VOL 2, ISSUE 3

BY GREG POWELL President of Viking Capital

When Clients Hold

PAYMENT HOSTAGE

ne of, if not the, most common complaint we hear from pool builders is that they keep running into borrowers who will not sign the completion certificate because “punch list items” are not satisfactorily complete. This is a common issue for builders who accept unfavorable stage funded loans because often the money the customers are refusing to release far exceed the value of those items. The simplest way to fix this is to work with a lending source that primarily gives cash directly to the borrower. This essentially makes it the same as if they were paying you cash. You

follow your draws, make changes as necessary, and never have something ridiculous like a 25% final draw waiting on an umbrella stand that’s on backorder. First of all, a 25% final draw is unacceptable. With the rising costs and prices in today’s market, that can easily be $25,000. Multiply that by how many you could have out there at any given time and the cash flow can really be held up. You shouldn’t have to choose between offering financing and paying your bills on time. As the President of Viking Capital, I can tell you that it’s not uncommon for us to speak with

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builders that have several hundred thousand dollars out waiting to be collected. The 25% final draw is a problem even if they do pay so working with a source that limits that draw to 10% lowers your exposure immediately. Next, make sure your lending partner has your back. At Viking Capital, we view this as our role as your financing partner. A knowledgeable, well-trained operations director can have a conversation with the customer for you. It’s very important that you know you can lean on your lending partner to help. A call from the lender (vs the builder) can usually solve this quickly.

There are two things that generally get customers off the fence in this situation and willing to release the funds. They think that because they have not been asked to make a payment, the longer they hold out, the more money they save. We can explain to them that this is not the case. From the moment they take the first draw, they begin accruing interest on the amounts they take. If they’ve taken 75% of the money (let’s say it’s a $100k pool), they are letting the interest on the $75k continue to build up and, eventually, they will see that their loan balance is increasing significantly while they refuse to pay you, which triggers them making loan payments. So...by the borrower understanding that not making payments is expensive, they often decide, correctly, that they should start paying. Borrowers don’t generally understand that they have no warranty on the project until they release the final draw and sign off on “substantial completion”. A quality lending partner will explain this in detail and generally, combined with knowledge of accruing interest, they understand that it’s in their best interest to close out the loan and deal with the warranty items afterward. We’ve learned in our almost 25 year history, that when this message comes from a third party, and not the builder looking for his money, it tends to be taken differently. There is also the fact that a lending partner who knows your track record and trusts you can give the customer added confidence that the punch list items will be completed after they release the funds. A quality review from a partner who has vetted you and had no complaints can really help the situation. It usually boils down to “you chose the builder, you trusted them with your home and a significant project. If you like what they’ve done so far, you can trust them to finish the work after you pay”. We suggest looking at Google reviews as well. If there are no complaints of unfinished projects, they can trust that they won’t be the first. In short, a quality lending partner, like Viking Capital, can save you countless headaches, speed up your cash-flow and make sure your clients have a better experience overall. There is more to a partner than rates. Rates change all the time and it’s impossible (and not productive) to keep chasing the lowest rate source. Choose your lending partner wisely and watch the hassles disappear. For more information or if you are interested in working with Viking Capital, please contact Kevin@vcloan.com.

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Are You Liable if Somone

BY JOE TRUSTY

DROWNS IN YOUR POOL?

hile never a pleasant scenario to imagine, if you own a swimming pool the question inevitably will come up at some point; what happens if someone drowns in the pool? Knowing what your liability is as a homeowner and the facts regarding this issue may answer several important questions. Namely, are you financially covered in the event of an accidental death? In public pools and privately run pools, the pool owner or operator is liable for the safety of swimmers. Examples of negligent behavior can include failing

to ensure proper operation of equipment and following basic safety guidelines. Owners and operators may also be liable for failing to properly staff and train lifeguards. Injuries such as slip and falls that occur on premises may also constitute negligence on the part of the pool owner if a court determines they were at fault and failed to maintain the facilities. Even to the extent of providing adequate signage that directs people not to run or engage in horseplay around the pool area. Residential pool owners may also be liable in the event of an injury

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or unforeseen tragedy such as an accidental drowning. A lawyer would argue that the responsibility to address any potential safety hazards in and around the pool lies with the homeowner. Many states also have laws regarding fences, gates, and barriers that must be in place around the pool area. Failure to install this required equipment in accordance with the state mandate could constitute negligence on the part of the homeowner and leave them liable for damages.

Experts recommend that homeowners who own a swimming pool carry $1 million dollars in additional liability coverage. While the laws of each state differ, trade professionals such as pool service technicians and even pool builders may be liable in the event of an injury or accidental death. In some instances, pool equipment suppliers and manufacturers may even be held liable for damages.

While most homeowners carry a minimum of $100,000 in liability coverage, some policies don’t cover swimming pools. An accident could potentially leave you with liability for damages that exceed your minimum coverage.

residential swimming pool enclosures to be at least 60 inches long, selfclosing, and have a self-latching device no lower than 60 inches above the ground.

It’s advised that homeowners who rent out their property or swimming pool get additional liability coverage. Popular rental platforms like VRBO, Airbnb and Swimply offer up to an additional $1 million in coverage, but purchasing your own independent additional coverage may ultimately be the best protection for those who are renting out their backyard.

Former Mötley Crüe drummer Tommy Lee and his wife, actress Pamela Anderson, were sued for $10 million in 2001 after a four-year-old child drowned in their swimming pool during a birthday party. The toddler had been left unaccompanied “for a minute,” according to Lee. Although a jury finally found they were not negligent, the couple was still subjected to much agony as well as significant legal expenditures.

All new pools in California must meet the requirements of the Swimming Pool Safety Act. Among other things, the Act requires access gates in

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PSP Deck Expo Returns TO LAS VEGAS BY JOE TRUSTY

he 2022 International Pool | Spa | Patio Expo™, co-located with Deck Expo (PSP/ Deck Expo) opened online registration for attendees.

The event, put on by Informa Markets, the Pool & Hot Tub Alliance (PHTA), and the North American Deck and Railing Association (NADRA®), is November 15-17 at the Las Vegas Convention Center. Participants may register online at www.poolspapatio.com; early bird pricing runs through September 14. The event brings together builders, service techs, retailers, and distributors. Thousands of members from the pool, spa, patio, decking, and outdoor living community attend PSP/Deck Expo to engage with the latest products and services and to network. In addition to exhibits and showcases lining the Expo Hall, attendees are encouraged to learn from industry experts’ conference sessions and demonstrations. “There is always so much to talk and learn about, and PSP/Deck Expo is the perfect place to catch up on what will be happening in 2023 and beyond,” said Ray Giovine, Vice President at Informa Markets. “Attendees

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can dive deeper into the pool, spa, and outdoor living industry at PSP/Deck Expo than anywhere else and deck out with more new products and solutions to take their businesses forward.” Attendees who purchase a Super Pass will have access to more than 55 conference sessions, more than 20 show floor educational sessions, the Expo Hall, the Keynote, the BBQ Bash, and the Welcome Party. Attendees who purchase an Expo Hall Pass will have access to the Expo Hall, more than 20 show floor educational sessions, the BBQ Bash, and the Keynote. In addition, all attendees can participate in various special events and training classes for an additional fee. “Last year’s return to an in-person event was an immense success, and we are even more excited to participate again this year,” said Sabeena Hickman, CAE, President & CEO of PHTA. “We are creating an amazing space for the highest level of education, networking, and exhibiting that attendee have come to expect from PSP/Deck Expo.”

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PSP/Deck Expo’s home in 2022, the Las Vegas Convention Center, was awarded the Global Biorisk Advisory Council (GBAC) STAR™ facility accreditation, considered the gold standard for safe facilities, and was the first facility in Nevada to receive this designation. In particular, the event will be in the building’s West Hall, where the concession stands and food court restaurants have locally sourced, vegan/ vegetarian, and organic options. PSP/Deck Expo also supports this initiative by providing these options at all catered functions throughout the week.

engineers, builders, contractors, and remodelers will be presenting the most innovative outdoor living products and services,” he said. “And not to mention – the parties! It’s Vegas and this industry knows how to have fun.”

“As we get back to doing what we do in the pool and spa industry, intending to use the last few years as a springboard into the future, I can’t think of anything more important than connecting with key partners, searching the expo floor for new opportunities, and taking advantage of the focused education the show provides,” said Jake Ricks, Director of Marketing at Bullfrog Spas, which is exhibiting at PSP/Deck Expo.

During the three-day event, attendees will connect with their peers while experiencing a full range of educational sessions and activities. PSP/Deck Expo 2022 will also feature:

“PSP/Deck Expo is the premier outdoor living event of the year,” said Michael Beaudry, Executive Vice President of NADRA, the sponsor of Deck Expo. “Industry manufacturers, suppliers, architects,

Those wishing to attend are encouraged to register by September 14 to take advantage of early bird pricing that offers up to 20% savings. PHTA and NADRA members can receive additional discounts on passes. Visit https://www.poolspapatio.com for more info.

• • • • • • • •

Keynote Address Welcome Party Million Dollar Pool Design Challenge Breakfast of Champions (Powered by PHTA) Grill + Chill Area BBQ Bash Various Special Events from Partners Various Special Events from Exhibitors

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PHOTO: WELDON BREWSTER

Rooftop Pools & Spas

WITH DIAMOND SPAS

ooftop pools and spas are a frequently requested amenity for discerning commercial clientele. While notoriously difficult to design, fabricate and install; the demand for rooftop water features has only increased over the past few decades. Consequently, there are few companies taking on projects of the level of scale and complexity as Diamond Spas. Owners Stephanie & Tom Bennett started the company back in 1996 with an initial focus on custom baths. Quickly they began to attract attention with their

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product line. By 1999 they began manufacturing swimming pools, spas, and custom water features. Fast forward to today and Diamond Spas have become one of the elite manufacturers in the industry. Known for their stunning rooftop pools, their products can be found in the most affluent hotels, commercial buildings, high-end homes, and yes; even mega-yachts. To get a better understanding of why Diamond Spas has become a preferred choice for rooftop pools, we met with Design Manager Mitch Martinek.

BY JOE TRUSTY

Quite often, Martinek is the point person on the project working with customers, as well as builders, architects, and engineers. Consequently, he has personally been involved in the design and execution of numerous rooftop pool and spa projects over the course of his career. “Some of the rooftop pool installations that we’ve collaborated in include the Yellow Stone Club in Big Sky, Montana, the Atlantic Residence for Post Brothers, and Woodward Lofts in St. Louis,” said Martinek.

Diamond Spas collaborates on rooftop pool and spa projects around the world. In the course of our discussion, Martinek let us know the reasons why consumers might opt for a stainless steel vessel when planning a rooftop pool project. “When you’re dealing with rooftop installations, weight is definitely a factor,” said Martinek, “you’re able to get a larger water surface area using a lightweight shell like a stainless steel vessel as opposed to a heavier concrete gunite vessel.”

“A stainless steel vessel allows for a larger body of water with more features and more capacity than you’d get with your typical concrete gunite rooftop pool installation,” said Martinek. Movement in the ground and depreciation of building fabrication are the most common causes of building and substructure movement. Concrete pools are vulnerable due to their rigidity and propensity to crack. When compared to concrete, stainless steel provides a higher degree of durability and enables for watertight welded manufacturing. Martinek explained that rooftop pool installations can be tricky due to access issues. When planning a pool installation project, obviously time is of the issue. Many consumers opt

for a prefabricated pool that can be installed in one piece thereby reducing the amount of time and money spent on-site during construction. Given that rooftops create a higher degree of difficulty, it serves to reason that even though the process is easier in terms of time and installation, just getting the product onto the roof can be 90% of the job. The logistic problem of craning the vessel into place is one that Martinek is all too familiar with. Particularly on projects that have custom and unique requirements. A key reason consumers might opt for an off-site pool manufacturing process is the ease of integration and an abbreviated installation time. “We crane it right into position right on the rooftop,” said Martinek.

PHOTO: STEVE SIMONSEN PHOTOGRAPHY Calichi Resort, St Johns, US V.I.

Weight and stress factors are crucial issues in rooftop swimming pools. There are risks to placing water above any structure. The framework must support the weight of the water as well as the pool itself. Martinek, let us know that this is one of the primary reasons many consumers opt for a stainless steel vessel when building a rooftop pool.

Read the entire article... POOL MAGAZINE - VOL 2, ISSUE 3

Light Up The Night With

PAL LIGHTING BY JOE TRUSTY | PHOTO: JOE TRAINA

hen discussing pool lighting solutions, frequently one name that pops up again and again in conversation is PAL Lighting. The Sydney Australiabased manufacturer makes a line of wirelessly controlled LED lighting and controllers that are perfect for swimming pools, spas, water features, and landscape lighting. After first entering the US market back in 2004, word spread both in the marketplace and with professionals. Consequently, today, PAL Lighting has become a serious force to be reckoned with in the world of LED lighting. Folks are suddenly paying attention,

particularly in the pool industry; and for good reason. One thing the pandemic did was create supply chain issues with manufacturers all over the globe. What it also did was create an opportunity for LED lighting manufacturers like PAL to suddenly reach more customers. While many pool professionals were aware of who PAL Lighting was, change happens slowly in the industry as does mass adoption of a new product line. Shortages and delays getting products have caused professionals to reexamine PAL’s products and value proposition. Suddenly PAL is in the spotlight, so to speak.

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To get a better understanding of their product line we met with Ben Forrest, U.S. representative for PAL Lighting and Ryan Hughes, one of the elite builders working today. “Many have heard of our product line but haven’t tried them because of the comfort level of doing the same old thing,” said Forrest, “while they might have heard of us, they may not have much experience with our products.” “Folks were forced to try PAL Lighting as an alternative to one of the ‘Big 3’ and when they did they said ‘Wow, where’ve you been?’, and we said, ‘We’ve always been here, but nobodies been paying attention til now,’” said Forrest.

“Our sales have skyrocketed, simply because we’ve had to fill the void,” explained Forrest, “for us, the growth that we’ve seen in demand for our strip lighting is really exciting. For the last four years our strip lighting has been more than 1,000% of the previous year. You do that for four years in a row and you can tell you’re really getting strip lighting out there.” “The other growth that’s exciting for us is that once we build a relationship with a builder and go through a few projects with them, they start to get a real understanding of what they can do with our lighting,” said Forrest, “they’re accomplishing things they’ve never been able to do before and that gives them room for growth. Instead of putting 4 lights in a swimming pool, I work with builders who are regularly putting 20-30 fixtures.

Forrest, who uses the Hughes project as an example when showcasing the product, agrees that homeowners have come to expect more from their lighting system. Consequently, the number of existing pool owners that are looking to upgrade to LED lighting in their pool is growing.

Strong Margins for Pool Professionals

In this industry, mass adoption happens when products hit a tipping point with the right people. The fact that the elite of the industry such as Ryan Hughes have begun incorporating PAL Lighting into projects, suddenly puts PAL on the world stage. In a recent interview with Hughes back in November at the International Pool & Spa Expo, he showcased one of his latest projects using PAL Lighting products.

“Think of all the lights that were installed prior to the late 90’s and early 2000’s. All of them use incandescent bulbs. We developed a bulb that we can use as a replacement that takes the average pool from a 500 watt incandescent bulb to a 9 watt LED and you get all the features that you would get from a true RGB light,” said Forrest, “meaning you get 16 million colors, dimming functions, true white mode; all controlled by remote. Pool professionals can make good margins but still retail these things for under $400.”

Photo Credits: PAL Lighting

In Hughes’ project he wanted to give homeowners the ability to fully control their lighting system. “They were the only manufacturer that could give us a four wire RGBW light that could be connected with DMX,” said Hughes, “because (the homeowner) wanted a DMX controller, he didn’t just want 10 colors, he wanted to be able to have any color show he wanted.

PAL Lighting is suddenly on pool professionals radars and for all the right reasons. The Australian lighting manufacturers have been able to meet the high demand for their LED lighting products.

Read the entire article... POOL MAGAZINE - VOL 2, ISSUE 3

Why Good Contractors

COST MORE

Consider and Include Everything, Build It Right, and Offer More. This is how good contractors can charge more and get what they are truly worth. BY JASON BROWNLEE Photos: Jimi Smith Photography

ime. It is a limited resource and ultimately a good contractor’s most valuable asset. When you carve out and hold sacred the personal time needed for God, Family, Friends, Fellowship, Rest, Relaxation, and Recovery, the decisions you make on how you spend the time allocated to the “workday” become even more imperative. Successful contractors are purposeful with how they spend their time, always cognizant that wasted time is something that can never be recovered. Eliminating wasted time is one of the motivating factors that drive good contractors to improve themselves and their companies. Managing time becomes a differentiator that sets them apart from their competition. Contractors invest in developing systems and processes that pay dividends as their companies begin to run like well-oiled machines.

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The best contractors devote themselves to improvement through industry education across all facets of the business -- from design and construction to sales and business.

THE CLIENT RELATIONSHIP TAKES TIME TO DEVELOP. They allocate resources to building a company that values relationships built; both internal with employees and sub-contractors and external with their customers and the communities in which they thrive. They desire to leave a mark -- to weather the storms and to stand the test of time.

Whether it is a product that is considered a necessity in Richmond, VA, but would never be considered in Charlotte, NC (which is only 5 hours away), or how a contractor in Port Charlotte, FL deals with labor issues differently than another in Denver, CO – each with their own success.

In my role as a traveling design professional, I have had the opportunity to meet many of these visionary contractors at all stages of their journeys. Through our interactions, I have watched and learned from them as we have partnered on their designs. We have discussed their successes and struggles alike, and I have been inspired by the insights learned from them. I hope that sharing these will help others facing similar questions and challenges.

Sometimes the issues are climaterelated, and in other places biases appear more psychologically motivated. Each region seems to have its own set of specific conundrums to work through. But one truth that I have found to be universal when working with these quality-focused contractors from across the land is their frustration when their market competition actively works to label them to prospective clients as “too expensive” and uniformly undercuts their pricing – often to disastrous results.

A unique aspect of my travels is the unique regional differences, biases, and issues that our partnered contractors face in their businesses.

The client relationship process takes time -- valuable work-day time that cannot be recaptured if something or someone takes it awry. It takes

time to properly vet the prospect, work through a design process, and establish a solid relationship base where you feel comfortable moving forward into construction. It takes time to provide both rough framework estimates and detailed project bids, and then often to revise both the design and bid to best suit the needs of the client. This allocated time is an investment on your part and should be reciprocated in kind on your client’s part as the purchase they are about to make as they add to the value of their home is, for the most part, the second largest they will make in their lives -- more so than luxury vehicles, lavish vacations, college tuitions, and children’s weddings. As such, this investment should be treated with the respect it is due by all parties.

POOL MAGAZINE - VOL 2, ISSUE 3

Pool Repairs With A PURPOSE BY JOE TRUSTY

here are plenty of pool companies in Las Vegas. In a landlocked desert town where over 23.8% of households have a pool in the backyard, you’d better believe swimming is big business. Consequently, with the number of swimming pools, there is steady and consistent repair work for knowledgeable professionals with the right know-how. One of those firms which stands out not just for their expertise, but because of their particular mission; is Purpose Pools.

The Henderson-based company has been making a name for itself throughout the Las Vegas region by providing reliable pool equipment repairs and warranty work. Recently we caught up with the owner, Scott Reynolds, on the Pool Magazine podcast which gave us some insight as to what his firm is doing differently in their local community. Reynolds, who has eyes on the field when it comes to new pool construction in Sin City, says that while things may be slowing down in other parts of the country, pool companies in Las Vegas are still inundated.

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“Las Vegas is just booming right now and has been for decades. I’ve lived here for the majority of my life. When I got here many years ago we were at a population of about 200,000, now we’re closer to three million. We’ve got upwards of 5,000 people moving here every single month. The need for pool professionals is growing. We’re projected to reach 4 million residents by 2055,” explained Reynolds. News of a recession and inflation has been circulating throughout the media but so far Reynolds says, “We just aren’t feeling it yet in Vegas yet. That’s probably due to the offset of new homeowners coming into the Valley. Each and every month, we’re helping more and more homeowners and haven’t really seen signs of that slowing down yet.

“Post Covid, the pool has become valuable as a safe place to recreate with friends and family. I know we’re feeling it at the gas pump and other places, but as far as homeowners continuing to invest in their pools, we’re still seeing that as well as them leveraging their home warranty and manufacturers warranty to help offset those expenses,” explained Reynolds. “We provide equipment manufacturer warranty work for some of the top builders in the nation here in Las Vegas, and based off of my conversations with them we see no signs of slowdowns. Some of these builders are more than a year out,” said Reynolds.

Reynolds, whose firm is one of the leading pool equipment installation and repair firms in town, says that this year’s interest has been white hot as far as homeowners reinvesting in their existing pools. “What’s been really hot this year is we see a lot of consumers looking to upgrade to a variable speed pump,” said Reynolds, “these new pumps can help consumers save up to 90% on their utility bills and operate much quieter than a conventional singlespeed pump.” Requests for pool automation have also dramatically increased says Reynolds, “I’d say it accounts for around a third of our business,” he explained, “they want to add ease, control and comfort to their swimming pool.” Another popular upgrade homeowners are looking to make in light of the recent spike in chlorine prices is upgrading their pool to a saltwater system.

“Chlorine is getting so expensive that there are companies willing to finance a bucket of chlorine,” explained Reynolds, “It costs around $3,000 to upgrade to a salt system, but again we’re seeing homeowners willing to invest that money into their pool to realize the cost savings on chemicals.” The fact that demand remains high in Las Vegas is good news for the industry. It’s also been instrumental in helping Reynolds grow his pool equipment repair service company. Reynolds’ firm has partnered with many of the leading pool construction companies in Las Vegas to provide warranty work for pool equipment repairs. “There are a lot of pool service companies in Las Vegas that do a great job at cleaning and maintenance but just aren’t very knowledgeable when it comes to repairs. We partner with them on installations and repairs and train them up a bit so that they can better service their own clients,” said Reynolds. The mission of the firm is also stated right in its company name and one that Reynolds and the company take seriously. “The very foundation of our company is to support our community. It’s in our name and in our actions. What we do regularly is, donate to charities. Our customers nominate local charities and donate their old pool equipment to be recycled. Essentially, all of that money is donated back into the community,” said Reynolds. Some of the organizations that Purpose Pools have been able to help recently include the March of Dimes, St. Judes Children Research Hospital, Las Vegas Rescue Mission and the list goes on and on. “It’s cool that we’re able to do this and amazing that our customers are willing to contribute by allowing us to take their old components, recycle them and at the same time are helping us give back to this incredible community,” said Reynolds.

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POOL MAGAZINE - VOL 2, ISSUE 3

Cleaning Pools After

A WILDFIRE Wildfire season is here and pool professionals have plenty to be concerned about. Here are some cleaning tips after the fire is out. BY MARCUS PACKER

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his summer wildfires significantly affected the pool industry. After this sad ordeal, pool experts discovered better ways to prevent and deal with such unexpected situations. As a pool professional, it is essential to do your best to protect yourself from when servicing pools. The best way to do this is to know what to expect during wildfire season. Pool professionals should carry protective clothing and equipment at all times. When working, carry gloves and respiratory masks at all times. An inflammable blanket and safety flares also help pool operators handle emergencies. Wildfires undoubtedly interfere with the quality and pressure of

water. Contrary to popular belief, a hose is not always effective in the case of a wildfire. More often than not, fire brigades use pumps to source water from the pool to protect your home. Therefore, pool owners should consider buying pumps for these specific pumps. Such pumps usually facilitate a water flow of 150 gallons per minute. Subsequently, they are effective in soaking down the home quickly. It is always dangerous for pool companies to try saving pools by going past an emergency barrier. Remember, fire can travel to any side when there is a strong wind. Create multiple escape routes in the property to keep everyone safe.

Fire fighting chemicals and debris can cause serious pool maintenance issues for professionals. What happens after a wildfire? Large fires make pools dirty. The pool is likely to have leaves, smoke, ash, and branches after the fire. Also, fire extinguishing chemicals may still be presen. These substances can adversely affect the filter. A dirty pool is likely to attract extensive breeding grounds for mosquitoes. Pool owners should take time preparing their pool for a wildfire as well as time cleaning it after one.

Typically, expect a lot of ash in your pool after a fire. A build-up of ash on the pool filter can lead to an almost limestone cement type of coating on the filtering equipment. Ash coming from buildings also contains toxic substances like lead that can pose a danger to your health. Additionally, it is essential to note that ash repels water. Thus, it is tough to get rid of ash in the pool. Enzyme-based products are the best for removing ash. One of the substances you are most likely to find in pools after a fire are fire suppressant chemicals. According to experts like Orenda Technologies who’ve seen their fair share of wildfires over the years, flame retardants can be up to 10% fertilizer. Many of these fire suppressants contain di-ammonium phosphate.

According to Jeffery Johnston of Quality Clear Pools, the flame retardant that is dropped from the air is called PHOSCHEK Fortify. The brand name Phos-Chek stems from it’s active ingredient, ammonium phosphate (made of 85% water, 10% fertilizer and 5% minor ingredients). Key words here are phosphate and fertilizer. “When these two elements enter the air and find their way into your pool, it puts a very high sanitizer (chlorine) demand on your pool, AKA food for algae.”

Wildire Cleaning Tips • • • • • • • • •

•

Remove debris A.S.A.P. Brush pool surface completely. Skim debris with a net. Perform a complete pool equipment inspection. Check that your filter is clean and functioning properly. Use a quality chlorine-free oxidizer to super-chlorinate your pool to 20 parts per million (ppm). Use aclarifier to assist in clearing ash from the pool filter. Enzyme products can also help break down non-organic matter. Once your chlorine level falls lower than 5 ppm, test it again and treat with phosphate remover if necessary. Backwash the filter if necessary throughout this process.

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POOL MAGAZINE - VOL 2, ISSUE 3

Dirty Public Pool Determined AS CAUSE OF OUTBREAK BY JOE TRUSTY

hen the summer months arrive the hot weather has families rushing to their local public pool. One incident recorded by the CDC shows how contaminated water and a lack of oversight may spoil the enjoyment. Last summer, a public pool in Pennsylvania experienced an incident where over a dozen children became gravely ill from two forms of bacteria, E. Coli and C. Difficile. An investigation showed that

children who had swam in the pool and had ingested water were affected roughly 48 hours after exposure. Experts say that normally bacteria like E. coli and C. difficile. find their way into bodies of water from swimmers who experience diarrhea, although there are studies that have shown that bacteria can enter a water source and proliferate in many other ways. There were 15 cases (9 confirmed, 6 probable) in people aged 4–14 years; 10 patients were male.

POOL MAGAZINE - VOL 2, ISSUE 3

All of the individuals reported swimming at the pool on May 31, 2021, the seasonal opening date, and had no additional common exposures. The day of the incident, the total number of pool guests was unknown. Symptoms began appearing within a few hours to as long as several days. In total, 13 patients wound up seeking medical attention, and 6 were admitted to the hospital. C. difficile antibiotics were administered to 4 people. Luckily, in this particular instance, there were no cases of hemolytic uremic syndrome, a rare but serious illness that affects the kidneys and prevents blood clotting in those who’ve been infected.

Notes from the investigation were published on May 20 in the Morbidity and Mortality Weekly Report of the Centers for Disease Control and Prevention. The investigation determined that the swimming pool’s automatic chlorinator was broken and that record-keeping was not in accordance with local regulations. Consequently, what limited data that was available revealed at least one case where there was no detectable chlorine. We reached out to experts in the industry who clean and service public swimming pools to get their perspective on what went wrong in the process. “Equipment malfunctions are inevitable,” said pool service technician Cole Daasnes, “a system of redundant precautions would definitely reduce the likelihood of someone being harmed by it. If we managed that public pool, we’d have a digital pool monitor in place. Someone should be doing weekly equipment checks on the feeders, pumps,

and filtration pressure as well as checking it with a test strip when they open the pool for the day. Those results should be recorded in a logbook.” Stephen Little, CEO and owner of Claro Pool, said, “This is just a cascade of failures. Lack of redundancies and a protocol to establish layers of safety are clearly missing here,” said Little. “If I was the manager of this pool, I would put a flowchart together to see exactly where the failure occurred.” “Public pools should be using an NSF 50 rated peristaltic pump that automates chlorine levels. Rola-chem makes a great one, as does Stenner. Point is there are plenty of companies who make chemical feeders that prevent this exact type of problem from occurring,” said Little. “It’s a failure to care,” said CPO Instructor Rudy Stankowitz, “If the facility was managed properly the condition would not have gone unnoticed/ uncorrected for more than a couple of hours.”

POOL MAGAZINE - VOL 2, ISSUE 3

“I’m a firm believer in using alternative sanitizers,” said Gregg Sample of Chlorine Solutions, “Public pools really need boric acid restrictions lifted. It’s basically adding insurance for the water. I have found through testing my own pool that Boric Acid and a PoolRx are a redundant measure of sanitization.” E. Coli and other pathogens such as Naegleria fowleri, Giardia, Shigella, Norovirus can cause serious illness. This one instance is a perfect example of how the public can be protected from RWI’s by establishing and following proper pool maintenance protocols.

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Pool Magazine - Volume 2 - Issue 3

Articles inside

Dirty Public Pool Determined as Cause of Outbreak

Cleaning Pools After a Wildfire

Pool Repairs With a Purpose

Why Good Contractors Cost More

Rooftop Pools & Spas With Diamond Spas

PSP Deck Expo Returns To Las Vegas

Are You Liable If Someone Drowns In Your Pool?

When Clients Hold Payment Hostage

A Recession Could Mean Less Discretionary Dollars For The Pool Industry

A Borates Shortage is Looming on the Horizon

Building a Million Followers - Foxterra Design

Pool Industry Part of the Drought Solution

ISPSC Code Holds Builders to a Higher Standard

Las Vegas Limits Residential Pools To Under 600 Sq. Feet

Is There a Right Time to Start Swimming?

Should You Let Your Dog In Your Pool?

Jimmy Reed is One of the Elite

Sophisticated Outdoor Living - Chuck Baumann

Swimply, The Side Hustle For Pool Owners

Chlorine Prices Continue Skyrocketing