SEPTEMBER 2020
MONTHLY BILINGUAL
R.N.I. 71668/1999
Title Code HARBIL00563
VOL. 22 | No. 07 | September - 2020
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From the Editor’s Desk Time To Care Your Chick
OUR TEAM Vishal Rai Gupta Managing Director vishal@pixie.co.in Bhavana Gupta Editor-in-Chief editor.pcsl@gmail.com
Siddhi Gupta Co-Editor
Paras Sabharwal Business Development Manager poultry.pcsl@gmail.com M: 999 170 5005
HONORARY EDITORIAL BOARD MEMBERS Mr. G.K. Rathinam Palani Tk, Dindugul Dist, Tamil Nadu Dr. J Tamizhkumaran M.VSc., PGDEP., Ph.D. (Ph. D in Veterinary & Animal Husbandry Extension Education)
Mr. S.S Rathore
This is the time of year when chickens will need more special attention. Chickens have a much higher Body temperature than you. The average body temperature for a chicken normally will run at 102-103 degrees F.their heart rate is normally 280-315 beats per minute. Another fact is a rooster will take around 18-20 breaths per minute while a hens is 30-35 breaths per minute. Heat Can create more problems to chickens than cold weather can. Its easy to see they are insulated rather well with many feathers. Chickens fluff up their feathers as many birds will do which trap air between the layer which keep air in as insulation in cold weather in warmer weather they seek out shade. You will notice them lay down and spread their wing and bodies out cool down the main way a chicken cools itself though is drinking plenty of cold water. This is the time to have additional amounts of water available for you chickens. Try keeping extra pails of water available for you flock both in the coop and outside as well.having more than one source of water for chickens also help in preventing fights etween them over who gets to drink first make sure the water is clean and fresh the best rule to live by is replacing the water daily so it always fresh and cool.chickens will drink more water if it is cool rather than warm. During hot weather algae is more likely to grow so remember to clean out the water bowls more often too. In extreme heat is extra important to provide plenty of ventilation isnside the coop all window should be open for air circulation thick bedding such as pine shavings can be a heat absorber and should be used more sparingly having only an inch or so in thickness if you have electric in the coop providing a fan will help in circulation air flow. Having constant air flow is a must roof vents will help in removing trapped heat around the ceiling look for signs of mold in the coop if using straw or hay. Overcrowding increases heat provide plenty of rooms for your chickens to move freely provide shade in as many areas as possible try not disturbing your chickens in the middle of the day they need to do their own thing and rest when they can. At this time you want to keep stress levels down as low as possible let them do their own thing avoid picking them up which will increase their body temperature only monitor them during hot weather for signs of excess heat stress.
(MVSc Poultry Science IBRI, Izatnagar)
Dr. Manisha Singodia (MVSc Poultry Science, Jaipur)
Dr. Annada Das (Ph. D Scholar, WBUAFS, Kolkata)
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Dr. M. Arul Prakash (MVSc Assistant Professor, Tanjore)
Dr. B.L. Saini (Ph. D ICAR, Izatnangar)
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Designed By PRINCE
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9467147541 Ÿ Ÿ
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Editorial Policy is independent. Views expressed by authors are not necessarily held by the editors. Registered as Newspaper by Registrar of Newspaper for India : RNI No. 71668/1999, Tittle Code HARBIL00563 Editorial & Advertisement may not be reproduced without the written consent of the publishers. Whilst every care is taken to ensure the accuracy of the contents of Poultry Planner the publishers do not accept any responsibility or liability for the material herein. Publication of news, views of information is in the interest of positive poultry industrial development in India. It does not imply publisher’s endorsement. Unpublished material of industrial interest, not submitted elsewhere, is invited. The submitted material will not be returned. Publisher, Printer Mrs. Bhavana Gupta on behalf of Pixie Publication India (P) Ltd. Karnal Printed at Jaiswal Printing Press, Railway Road, Karnal Published at : C/o OmAng Hotel, Namaste Chowk, Near Janta Petrol Pump, KARNAL - 132001 (Haryana) INDIA Editor-in-Chief : Mrs. Bhavana Gupta All Legal matters are subject to karnal jurisdiction
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Dysbacteriosis – A Complex Problem in Poultry Yallappa M. Somagond
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What Does The Future Hold For The Poultry Sector? Rajesh Babu, Dr. Ramdas Kambale 12 Iron Absorption & Role - An Overview Dr. Yogesh Paharia
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Moving Towards “Atmanirbhar Bharat' in Poultry Meat Production & Consumption... Dr. Shirish Nigam
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Poultry Planner | Vol. 22 | No.07 | September - 2020
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Article
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Dysbacteriosis – A Complex Problem in Poultry 1*
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Yallappa M. Somagond , Gaurav Kumar , Pooja Devi and Mahesh Kajagar 1
Research Scholar, Animal Physiology Division, ICAR-NDRI, Karnal-132001 2 MVSc (Animal Nutrition), KVASU, Kerala 1* Corresponding author Email – somagondyallappa@gmail.com
Yallappa M. Somagond Gut health is pivotal to the development, health and well being of production animals. Chicken's gastrointestinal tract plays an important role in the preservation of digestive function through its ability to modify host physiological processes required to maintain intestinal microbiota, primarily by eliminating harmful m i c ro o rg a n i s m s a n d pa t h o g e n s , preventing invasion, and hence preventing colony formation. The role of commensal microbiota and balance of intestinal microbiota is more important for gut health and production performance of poultry. An effective and sustainable GIT (Gastrointestinal tract) physiology requires balanced intestinal health. Enhanced gut health, which explains improved growth and FCR, contributes to better digestion and absorption of nutrients. Commensal microbiota helps in the production of intestinal mor-phological structures, modulates immune responses, provides defence against intestinal diseases and helps to enhance nutrient digestion and absorption. The GIT functions include digestive, absorbant, metabolism, immunology and endocrinology. Any disruption in GIT microbiota will affect one or more of the these systemic functions. The word dysbacteriasis was coined in the mid 1990s for the first time to describe a digestive imbalances in
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p o u l t r y w h i c h w a s k n o w n to b e correlated with many changes in animal production and conditions. Dysbacteria or dysbiosis is character-ised as a disease-associated "imbalance" in the gut microbial population. The increase or loss of group members or changes in relative microbial abundance may be responsible for this imbalance. This imbalance is due to three fundamental reasons: (1) Commensal flora insufficiency (2) Diversity loss: a significant imbalance in the usual commensal flora (3) Infective flora interacting with the commensal microbiome. This disequibrilium is often marked by inflammation and shortening of the intestines, these effects production performance of birds.There fore by eliminating pathogenic bacteria and fostering beneficial bacteria, it is necessar y to maintain a healthy intestinal microflora. Healthy poultry intestinal health is closely correlated with the typical gastrointestinal microflora's ecological balance and production performance.
Figure 1: Spatial distribution of most common and abundant bacterial taxa in GIT of chicken (Shang et al. 2018)
The most common and abundant bacterial taxa spatially distributed in GIT of chicken In the Gastrointestinal system of the chicken, each bacterium is adapted to its
own ecological niche and synergistic with other bacterial species in the same population. Depending on bird age, location and dietary components of the GI system, the composition and function of such groups have been found to vary. Causes of dysbacteriosis or altered microbiota In birds affected with dysbacteriosis or dysbiosis there is more involvement of bacteroidetes and clostridium species. Important changes have been identified in intestinal microbiota in relation tothe host genotype. Dietary effects have been identified for the bowel microbiota and an growing protein density contributing to an increase in microbiota members mainly bacteroidetes and clostridium family. Dysbiosis may be attributed to starvation cycles or intestinal injuries caused by anti-nutrition factors, mycotoxins, rancid and enteropathogens like coccidiosis. It is worth noting that dysfunctional micro-flora is of t e n a s s o c i a t e d w i t h i n t e s t i n a l problems and decreased growth or degradation in feed conversion. Factors leading to dysbacteriosis or dysbiosis: Main contributing factors are following: 1. Stress and immuno suppression: Healthy gut environment is often influenced by many stress factors for birds, such as handling, transport, overcrowding, sudden environmental changes etc., Any stressful condition in poultry may predispose them to growth of pathogenic bacteria, as they may alter the intestinal environment to increase the risk of pathogens. 2. Dietary factors: Diet and feed management can greatly impact the
Poultry Planner | Vol. 22 | No.07 | September - 2020
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Article use and distribution of nutrients in the intestines. There are serious health concerns, especially in the early phases of chick development, due to improper nutrition and unhygienic climate in GIT. Nutritional defect due to ration composition imbalances, grain accumulation, microbial load on feed affect gut health. The diet's nature, such as non-starch polysaccharide (NSP), particularly soluble fractions of the diet, is a substrate for the production of unwanted bacteria and the accumulation of fermentation products which seriously affect the intestine. 3. Gut micro flora: In protecting intestinal integrity, the microbial equilibrium of the gut is extremely essential as it is having positive function in intestinal flora control and in stimulating intestinal wall growth. The change in the micro flora composition frequently leads to loss of production and productivity without any clinical signs. The diverse bacterial population of the gut micro-flora is essential for proper development of intestinal morphology, nutrition, immune responses and changes in resistance to colonisation. 4. Health status: Conditions such as coccidiosis and ovine plague have a significant effect on intestinal integrity. Infections, wounds and injuries also affect good health by preventing proper feed consumption 5. Intestinal protozoa and parasites: immune suppressant disease; abrupt dietary changes; wheat, rye or fish meal containing diets; and natural intestinal micro-flora changes from antibiotic treatment or vaccination. Signs of dysbacteriosis C h a n g e i n i n t e s t i n a l m i c ro fl o r a , malabsorption of nutrients, undigested feed in faeces, decrease growth, ruffled feathers, wet litter and birds are offcolour or poor pigmentation and lack of
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uniformity in growth. Decreased FCR and production performance of broilers.In the gut, more mucosal and more goblet c e l l s a re f o rm e d i n re s p o n s e to microbiota changes. This leads to slimmer and sometimes water y i n te s t i n e s . H i s to l o g i c a l l y, t u n i c a muscularis is decreased in thickness, the fusion of villus is increased and the length of the villi is shortened. The intestinal tone, the elasticity of the gut wall, thickness and overall strength of the intestinal wall are decreased during necropsy. It is flaccid when cutting the intestine in contrast with normal intestine shows immediate curl up after
cutting edges. Figure 2: Photograph of necropsy ndings in dysbacteriosischicken(Inammation of the gut and Undigested particles in the colon).
When birds are suffering from dysbacteriosis, there is wet litter, which may cause two forms of contact dermatitis arising from prolonged contact with the decaying litter, which may lead to pododermatitis and hockburn. These illnesses will put the birds to unnecessary stress and ultimately result in reduced growth rates. Strategies to treat and prevent dysbacteriosis Ÿ
Proper management practises will prevent occurrence of bacterial infections in poultry i.e., by providing a safe, healthy environ-ment, by good manage mental practises in poultry farms, practise of standard procedures for bio-security between flocks and personnel working in farms. Follow up of routine practises like vaccination, parasite control, identifying and treating sick birds
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Microflora maintenance by use of feed enzymes such as OptiPhos Plus and Hostazym X are able to reduce the impact of anti nutritional factors and products like Albac G granulate, Flavomycin micro Granulate, B-Act premix micro Granulate and B-Act Soluble are able to minimise growth of potentially pathogenic bacteria in the gut
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In certain cases, acidification of feed can be useful. i.e., done by dietary modifications, use of feed enzymes and organic acids in feed to protect from microbial and fungal infections.
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Antimicrobial medication or sub therapy
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Control of coccidiosis and mycotoxins
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Weekly dysbacteriosis scoring should be done in the entire flock to support management decisions to boost bowel health
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Use of probiotics, prebiotics application to promote gastrointestinal and microbiota production
Conclusion Dysbacteriosis will negatively affect the gut health status and production performance of birds. Birds have a strong influence over the production for the reason that, intestinal epithelium and gut health are very important in modulating physiological functions like immunity, nutrient digestion, intestinal barrier integrity, growth and development. So it is important to maintain gut microbita of bird throughout the growth cycle. “Healthy” intestinal microbiota point toward the energy saving for the host that increases the birds' productivity. Because of conditions like dysbacteriosis, poor health cost significantly to poultry farmers, when compared to labour costs, litter and ventilation. It is therefore essential that intestinal health is maintained by basic management practises which play an important role in preventing this complex problem. r
Poultry Planner | Vol. 22 | No.07 | September - 2020
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Article
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What Does The Future Hold For The Poultry Sector? Rajesh Babu, Owner of Krishna Farms and Dr. Ramdas Kambale, Director - Sales APAC and Board Member, Vetphage Pharmaceuticals.
Rajesh Babu, Owner of Krishna Farms
India is gradually experiencing an increase in urbanization and increasingly disposable incomes. Reflecting the drift to an increasingly urban lifestyle, the 10 major cities in the country account for over 60 percent of all poultry meat consumption. There has also been a gradual shift in eating habits, with the well-informed younger generation increasingly adopting non-vegetarian diets. Demographic changes happen to favor both broiler and egg industries as proteins derived from poultry are more affordable and are not associated with any religious taboos. Although consumption levels are rising, per capita consumption of meat is still 4.4 kg per annum against the ICMR recommended 10.5 kg per annum.
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The per capita consumption of eggs is 68 eggs per annum against the ICMR recommended 180 eggs per annum. Food processing is expected to become one of India’s major industries in the coming years. The production chain is rapidly evolving with increased production and processing, better storage facilities, and evolving preferences. At present, only 10 percent of the agricultural produce is processed, resulting in a lot of wastage. The government plans to triple the sector’s capacity and has also committed investments of 6000 crore rupees in mega food parks across the country. The production is becoming more integrated in the broiler sector. Meanwhile, 85 percent of all egg production is accounted for by commercial farms. The increasing demand for poultry meat and the improved organization has made India the third largest producer of eggs and the fifth largest producer of broilers. The benefits of processed meat A mature processed meat market will be beneficial to producers and customers alike. Processing technology will increase the shelf life of all meat products, which will make it easier for farmers to absorb any shocks due to the improved control over the inventory. Also, the fact that the product can be stored will shield them from unexpected crashes in prices. With social distancing being the new normal for foreseeable future,
Dr. Ramdas Kambale, Director - Sales APAC and Board Member, Vetphage Pharmaceuticals.
and the need for hygienically stored meat which is not touched by hand is going to go up. Customers are going to educate themselves and start looking for traceability, t, and fresh and hygienic meat. Processed meat is the logical answer to all the above demands, and it will allow producers to adhere to the strict quality requirements. Players who can integrate themselves into a b r a n d - d r i ve n p ro c e s s e d m e a t market could gain a lot from this trend. However, there are a number of challenges that need to be addressed if we want the industry to flourish. Challenges 1. Transportation Over 60 percent of broiler birds and eggs are produced in six major
Poultry Planner | Vol. 22 | No.07 | September - 2020
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Article
states. Birds are usually transported alive in unhygienic and inhumane conditions resulting in mortalit during transport. Lack of dry processing and proper cold chain facilities make transportation of good poultry produce a logistical challenge. 2. L i c e n s i n g a n d Re g u l a t o r y control There is no regulatory authority ensuring quality standards in farms, processing and transportation in the domestic market. Licensing is done on the municipality level, and they lack the knowledge and expertise to enforce uniďŹ ed quality standards. 3. Multidrug resistant pathogens The rampant use of antibiotics to treat infections and promote growth has led to the rise of multidrug-resistant pathogens. The industr y must shif t to 14
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bacterio-phages and enzybiotics to minimize losses and increase productivity. Once these areas are properly addressed, it might improve the outlook for the sector. 4. Current Crisis Although an increase in consumer demand was able to restore poultry products' prices, the lockdown had already affected the poultry farmers in several ways. As soon as the lockdown commenced, the sales started to plummet. It also led to disruption in transportation, which prevented the movements of poultr y products and other supplies to the markets. The loss of two sales broiler cycles proved to be costly for small-time poultry farmers. The bigger producers were able to tide through tough times by channeling their sales into processed meat and other
value-added products.For poultry producers who sell products to the restaurant, hotel and catering sector, the current situation is quite challenging. These outlets accounted for 40 percent of total sales before the pandemic and a lot of them still remain closed despite easing of restrictions. Full recovery of the sector is not going to happen till large public gatherings like parties, weddings, and conferences are allowed to take place again. Although restrictions are being eased in a phased manner, new hotspots continue to emerge due to which various local governments are reimposing mobility. Meanwhile, the periodic outbreaks of avian inuenza led to the recirculation of false claims that chickens are potential carriers of coronavirus. However, the temporary obstacles aside, the situation is expected to stabilize soon.
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Poultry Planner | Vol. 22 | No.07 | September - 2020
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Article
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Iron Absorption & Role - An Overview Iron is an essential element of various metabolic processes in animals including DNA synthesis, electron transport, and oxygen transport. Unlike other minerals, iron levels in the body are controlled only by absorption. The mechanism of iron excretion is an unregulated process arrived at through loss in sweat, menstruation, shedding of hair and skin cells, and through rapid turnover and excretion of enterocytes. In the animal's body, iron exists mainly in erythrocytes as the heme compound haemoglobin, to a lesser extent in storage compounds (ferritin and hemosiderin) and in muscle cells as myoglobin. Iron also is found bound to proteins (hemoprotein) and in non-heme enzymes involved in oxidation-reduction reactions and the transfer of electrons (cytochromes and catalase). There are two types of absorbable dietary iron: heme and non-heme iron. Ÿ
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Heme iron, derived from haemoglobin and myoglobin of animal food sources (meat, seafood, and poultry), is the most easily absorbable form (15% to 35%) and contributes 10% or more of our total absorbed iron. Non-heme iron is derived from plants and iron-fortified foods and is less-well absorbed.
Despite its relative abundance in the environment and the relatively low daily iron requirements, iron is often a growth-limiting nutrient in the animal's diet. One reason for the lack of adequate iron absorption is that upon exposure to oxygen, iron forms
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Dr. Yogesh Paharia B.V.Sc , M.V.Sc ( Nutrition )
highly insoluble oxides which are unavailable for absorption in the gastrointestinal tract. Enterocytes contain apical membrane-bound enzymes whose activity can be regulated and which function to reduce insoluble ferric (Fe3+) to absorbable ferrous (Fe2+) ions. Iron absorption is a rapid process. Following the administration of a radioactive dose of iron into the l u m e n of t h e p rox i m a l s m a l l intestine, radioactivity usually appears in the circulation within 15 s, and within minutes, 60%–80% of the total amount ultimately absorbed is transferred into the body. This initial phase of rapid iron uptake is followed by a slower rate of transfer that continues for 12–48 h. It is likely that this iron was initially retained within enterocytes in ferritin. Some iron stored in ferritin, however, never makes it into the circulation since it is lost when mucosal cells are exfoliated at the end of their lifespans. 83 During iron deficiency, not only is the total amount of iron absorbed greater but also the fraction retained within the enterocyte is much smaller. Although iron deficiency is a relatively common problem, it is not the only extreme of the iron-balance spectrum that must be avoided. Iron overload can be par ticularly damaging to the heart, liver, and endocrine organs. Excess ferrous iron forms free hydroxyl radicals via the Fenton reaction that cause damage to tissues through oxidative reactions with lipids, proteins, and nucleic acids. Thus, dietary iron absorption and factors affecting bio
availability in the body are tightly regulated where possible. Cellular The absorption of most dietary iron occur s in the duodenum and proximal jejunum and depends heavily on the physical state of the iron atom. At physiological pH, iron exists in the oxidized, ferric (Fe3+) state. To be absorbed, iron must be in the ferrous (Fe2+) state or bound by a protein such as heme. The low pH of gastric acid in the proximal duodenum allows a ferric reductase enzyme, duodenal cytochrome B (Dcytb), on the brush border of the enterocytes to convert the insoluble ferric (Fe3+) to absorbable ferrous (Fe2+) ions. The gastric acid production plays a key role in plasma iron homeostasis. When protonpump inhibiting drugs such as omeprazole are used, iron absorption is greatly reduced. The duodenal pH-dependent process of iron absorption is inhibited or enhanced by certain dietary compounds. Ÿ
Inhibitors of iron absorption include Phyate which is a compound found in plant-based diets that demonstrate a dosedependent effect on iron absorption. Polyphenols are found in black and herbal tea,
Poultry Planner | Vol. 22 | No.07 | September - 2020
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Article coffee, wine, legumes, cereals, fruit, and vegetables and have been demonstrated to inhibit iron absorption. Unlike other inhibitors such as polyphenols and phytates which prevent only non-heme iron absorption, Calcium inhibits both heme and non-heme iron at the point of initial uptake into enterocytes. Animal proteins such as casein, whey, egg whites, and proteins from plants (soy protein) have been shown to inhibit iron absorption. Oxalic acid is found in spinach, chard, beans, and nuts and acts to bind and inhibit iron absorption. Ÿ
Enhancers of iron absorption are dominated by the effect of ascorbic acid (vitamin C) which can overcome the effects of all dietar y inhibitors when it is included in a diet with high nonheme iron availability (usually a meal heavy in vegetables). Ascorbic acid forms a chelate with ferric (Fe3+) iron in the low pH of the stomach which persists and remains soluble in the alkaline environment of the duodenum.
Molecular Once inside the enterocyte, iron can be stored as ferritin or transported through the basolateral membrane and into circulation bound to ferroportin. Monomers of the ferritin molecule have ferroxidase activity (Fe3+ ↔ Fe2+) which allows the mobilization of Fe2+ ions out of the ferrihydrite mineral lattice structure, enabling its subsequent efflux out of the enterocyte via ferroportin, and into circulation across the basolateral membrane of the enterocyte
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Iron movement across the enterocyte is usually considered in terms of three phases or steps iron uptake—the movement of iron from the intestinal lumen across the BBM and into the enterocyte; (2) an intracellular phase where iron is s t o re d o r u t i l i z e d w i t h i n t h e enterocyte or directed to the BLM for subsequent export; and (3) the export of iron across the BLM and into the interstitial fluids which bathe the serosal side of enterocytes, the so-called transfer step. The small intestine is able to utilize different forms of iron and it is the BBM proteins that must deal with this variety. The utilization of inorganic, or nonheme, iron (which is likely bound to low molecular weight o rg a n i c a c i d s ) i s pa r t i c u l a r l y impor tant and has been most extensively studied If hepcidin levels are low and ferroportin is not down regulated, ferrous (Fe2+) iron can be released from the enterocyte, where it is oxidized once again into ferric (Fe3+) iron for binding to transferrin, it's carrier protein which is present in the plasma. Two copper-containing enzymes, ceruloplasmin in the plasma and hephaestin on the ba s o l a te r a l m e m b r a n e of t h e enterocyte catalyze the oxidation of and subsequent binding of ferrous iron to transferrin in the plasma. The principal role of transferrin is to chelate iron so that it can be rendered soluble, prevent the formation of reactive oxygen species, and facilitate its transport into cells. Conditions that degrade the mucosa of the duodenum will decrease absorption of iron Anaemia of chronic disease is a normochromic, normocytic anaemia
which shows characteristically elevated ferritin stores but lower total body iron. Disease states increase cytokine release (IL-6) which stimulates hepcidin expression in the liver. Hepcidin causes decreased iron absorption through ferroportin degradation and decreases the release of iron from macrophages. The iron that accumulates in cells in anaemia of chronic disease is stored as ferritin. Iron-deficiency anaemia is a hypochromic, microcytic anaemia caused by hemorrhage (most commonly through trauma or gastrointestinal lesions), decreased dietary iron, or decreased iron absorption. Female of reproductive age require twice the amount of iron as similarly-aged animals. Pregnancy and calves feeding also significantly increase the iron requirements of animals, helping to make iron deficiency the most common dietary deficiency in the world. Iron is a vital element in the body. It is also toxic when consumed in excess. Hence, its effect in the body is like a two-edged sword. Iron deficiency doesn't always result in anaemia, but it may cause other health problems such as lethargy or a weakened immune system. Iron deficiency occurs when the diet does not include enough iron rich foods, if there is blood loss, or if there is an increased need for iron during growing phage & pregnancy. When the body does not get enough iron, it cannot make enough red blood cells to carry adequate oxygen throughout the body. This condition of having too few red blood cells is called anaemia. To prevent this diseases adequate intake of iron should be encouraged. r Poultry Planner | Vol. 22 | No.07 | September - 2020
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Moving Towards “Atmanirbhar Bharat' in Poultry Meat Production & Consumption Post COVID-19
Dr. Shirish Nigam
C h i c ke n m e a t c a n a rg u a b l y b e considered as “King of all meats' owing to its availability, taste and nutritive values. In India, the chicken meat consumption is steadily rising YoY and the annual consumption in FY 2019 was considered to be around 3.8MMT with a CAGR of around 6%. For FY 20-21, this consumption is anticipated to decrease owing to numerous factors including reduction in placements, negative social publicity, prevalence of misconception of getting Covid-19 infected through eating chicken, increase in retail cost of c h i c ke n m e a t a n d re d u c t i o n i n disposable income of people amid continuous lockdowns and slowdown of economy as a whole. Nevertheless, this trend is absolutely temporary as the situation is going to turnaround soon after the Covid situation gradually improves. There is a tremendous scope of amplifying the profits amid changing environment in current scenario. It is paramount that poultry producers work on a paradigm shift in their business and operational models so that they adopt to new “normal” and meet the changing expectations and needs of the customers. 20
To understand the changing patterns and rising expectations of the chicken meat consumers, a market survey was launched in May,2020. The survey lasted for nearly 5 weeks and covered nearly 200 non-vegetarian customers. Their responses were recorded and analysed to get the insights and changing trends of chicken meat consumption. The demography of respondents was represented by 74% male population and more than 50% of the respondents belonged to service class. 60% of the respondents belonged to North and Southern parts of India and 40% from North and Eastern region. The outcomes of the sur vey are highlighted in context of the changing business scenario. More and more people are operating from home and moving out only in case of emergencies. This has led to the increase in the consumption of food among households but at the same time the demand in the restaurants and hotels has plummeted. Moreover, the due to the closure of educational
institutions has also resulted in the decline in the demand of poultry meat. Thus, in order to compensate the loss in later segment, it is eminent to reach directly to customers by increasing the retail sales. Immunity has become a buzzword now and even a layman knows the importance of boosting immunity through good quality proteins. Also, there is an increased focus of government which may result in launch of new supportive policies and schemes for this sector in the time to come. It was highlighted by our honourable PM in his Independence Day message that poultry and animal husbandry can play an important role in doubling the farmer's income. Preference of Meat
Poultry Planner | Vol. 22 | No.07 | September - 2020
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Chicken Meat Emerged As Most Preferred Meat By 70% Of The Respondents
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traceability and untouched by hands. This is reflected in the study where nearly 46% of the respondents will/may look for anew outlet with assured quality, safety and traceability of chicken meat.
b. Technological advancements and innovations c. Re s o u r c e s o p t i m i z a t i o n a n d enhancing business process efficiency d. Effective forecasting and agility in remodelling the business operations
Chicken meat was considered as most preferred meat owing to its nutritive features and safety. The consumption pattern was analysed and found to be weekly once by over 50% of the population covered.
Communicating the Message Effectively
Chicken meat is considered as one of the healthy meats and is relatively low in fats and cholesterol among other meats. It has good amount of proteins of high biological value and is laden with n-3 polyunsaturated fatty acids. It provides selenium as antioxidant and aids in immunity building of body to fight against pathogenic bacteria and virus.
As the Covid-19 pandemic star t emerging, spread of rumours citing the spread of virus through eating poultry meat wreaked havoc on the industry and lead to drastic fall in the chicken consumption. Largely, social media was blamed for the loss owing to its lightening speed of spread across all the sections of society.
The poultr y meat production is expected to rise with a CAGR of around 9% from FY 2015-16 to FY 2022-23. The meat availability per capita is also bound to rise by CAGR of 7% thus creating lot of scope and opportunities in this segment
e. S u s t a i n a b l e w a y s of p o u l t r y production with minimized antibiotics
46% Of The Consumers Will/may Look For A Reliable And Trusted Outlet For Safe Chicken Meat Key Challenges Amid Changing Environment The pandemic has brought many challenges in poultry industry in terms of fluctuations of market demand, supply chain issues, labour sourcing, inconsistency in cash flow among the key highlights. This has given the opportunity to poultry producers to reinvent their approach of doing business in “new normal”. There is a dire need to
N e a r l y 7 0 % R e s p o n d e n t s Tr u s t Government Authorities As Authentic Source Of Information But Reach And Speed Of False Messages Through Social Media Caused Damage To Poultry Industry
reaching direct to consumers to minimize the risk of business and reduce the dependency on traders and middlemen. The key drivers in the changing business and market scenario can be projected as follows:
In the study, it was observed that nearly 70% of the respondents considered government authorities as a credible source of information and social media was considered least reliable source of information.
a. Creating alternate ways of supply chain to reach consumers
Recovering from Losses
Fresh Cut Chicken Meat Is Most Preferred For Indian Consumers The study reiterated the well-known fact that Indian consumers prefer the fresh cut chicken than other forms. This is the traditionally preferred form of chicken which may shift towards the packed and branded chicken. Post covid outbreak, safety of chicken meat becomes paramount and largely people will shift towards a meat with full 24
As per the estimates, poultry industry Poultry Planner | Vol. 22 | No.07 | September - 2020
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suffered a loss to the tune of Rs. 1.6 Billion per day. This was largely created by Fake News and irresponsible and baseless news of linkage of spread of corona virus by eating chicken meat. Various efforts were made by FSSAI,
were organized to spread right information among general public. It generated lot of interest and attracted crowd who attended and participated in the mela consuming chicken and busting the myth.
mation or due to precautionary approach as meat is considered as luxury food item and not a necessity. Need of the Hour- Good Quality Chicken Meat with Complete Traceability In the current study, it was estimated that people are focused on quality post covid and will prefer a branded chicken which represents quality and trust. Paradigm Shift for Quality Most of the respondents were in agreement to receive a nicely packed branded chicken with guarantee of quality and traceability directly delivered to their home
22% Of The Respondents Stopped Eating Chicken During Covid-19 Outbreak political leaders, integrators and other stakeholders of industry to curtail the loss but did not proved enough. Lot of chicken melas and awareness camps 26
In the study conducted, it was found that around 22% of the respondent stopped eating chicken amid corona pandemic. It may be due to the lack of right infor-
It is paramount that the business process to be again looked from new angle and perspective and then backed with required technological and operational innovations, poultry producers should carve a new way which leads to the proďŹ table future. Today's consumer is technologically well connected and understands the importance of value additions in food delivery systems. They are willing to pay premium towards a good quality and hygienic chicken meat. The same was reected during the survey where a whooping 70% of the respondents were Poultry Planner | Vol. 22 | No.07 | September - 2020
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Quality, Freshness And Customer Closeness Are Important Parameters Customers Evaluating Post Covid
Nearly 70% Of Respondents Were Ready To Pay Premium Price For A Good Quality Branded Chicken
74% Respondents Vouched For Home Delivery Of Nicely Packed Branded Chicken With Guarantee Of Quality & Traceability
ready to pay premium to the tune of up to 30% of the normal cost of chicken. Conclusion The growing pandemic has created a need for the safe and hygienic food. The chicken meat in India is largely based on wet markets and individual meat sellers. There exists a huge opportunity for safe, hygienic and branded product as the segment is growing by double digits which has got a huge thrust from the pandemic outbreak. 28
The current study delved into the mind of new age consumers with a changing mindset. Due to the change of consumer mindset following the Covid19, this study revealed that the future surely lies in branding, processing and adding value to the produce. Today's consumer is well connected and aware about the latest advancements and willing to try new products and services which satisfies the quality parameters. The need of a good quality protein is clearly established to improve the
immunity and stay healthy. Thus, it becomes vital that poultry producers innovate and bring technological advancements and innovations in supply chain and production p ro c e s s e s t o c o n n e c t w i t h t h e consumers directly. For this, the integrators can directly get benefit from the organizations working on “Partners in Progress” model and has the expertise in planning and executing specified programs including antibiotic reduction. r Poultry Planner | Vol. 22 | No.07 | September - 2020
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Effects of Phytogenic Feed Additives on Bird Health by Andreas S. Muller, Senior Manager R&D Poultry, Delacon Biotechnik GmbH. From January 1st, 2006 onwards in the European Union (EU) antibiotics were banned as growth promoting feed additives. As the first and currently single Asian country the Republic of South Korea followed the EU example in 2011. It can be expected that numerous further big countries in the world will also remove feed antibiotics within the next few years.
micro-organism (MO) means a reduction of MO viability by more than 90%. The minimum bactericidal concen-tration (MBC) means a reduction of viability by more than 99%. Tables 1 and 2 give an overview of the MIC concen-trations of selected essential oils and essential oil compounds against several microorganisms.
The protection of consumers health is the main reason for these decisions. However, the removal of antibiotics at the same time means a big challenge, since alternative substances should be comparably effective with regard to their impact on the productivity of farm animals and with regard to the preservation of animal health. Promising alternative Within the alternatives to antibiotics, phytogenic substances represent the most promising class of feed additives. This opinion is based on the availability of an infinite number of available plants with highly active ingredients. The spectrum of effects mediated by plant derived compounds includes the disturbance of microbial communi-cation, antioxidant properties, and anti-inflammatory effects. In this article, two aspects of selected phytogenic compounds are looked at in more detail: Ÿ
Ÿ
Disturbance of microbial communication. Antioxidant and anti-inflammatory effects.
With regard to the efficiency to protect farm animals against disorders caused by pathogenic microorganisms, it has been frequently postulated, that phytogenic substances (in particular essential oils and their compounds) exert bactericidal effects. By definition, the term 'minimum inhibitory concentration' (MIC) towards a
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Neglecting an additional dilution effect of the feed in the intestine, the MIC concentrations give evidence that genuine bactericidal effects of phytogenic compounds in the animal cannot be obtained with phytogenic additives. Essential oil concentrations in the feed, unrolling bactericidal effects, would: Ÿ
Result in a reduced feed intake and performance due to the strong taste of the oils.
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Be economically unmanageable.
Quorum sensing Quorum sensing (QS), or bacterial cell-tocell communication, is a mechanism of gene regulation in which bacteria coordinate the expression of certain genes in response to the presence of small signaling molecules (inducers). This regulatory mechanism has been shown to control virulence gene expression in many different pathogens.
Dr. Parag P Mahadik Parag.Mahadik@venkys.com 09421691240
Virulence factors include gene products involved in motility, adhesion to the host's intestinal epithelium, host tissue degradation, iron acquisition, and toxin production. The abundance of the signaling molecules in the environment thereby directly reflects the bacterial population density. If a certain threshold of inducer concentration is reached, the bacteria start to produce virulence factors, leading to the outbreak of the disease in the host. The best characterized QS signaling molecule of numerous Gram-positive and Gram-negative pathogenic bacteria is NAcyl-Homoserine Lactone (NAHL). Va r i o u s pa t h o g e n i c ba c t e r i a l i ke Pseudomonas aeruginosa, Vibrio spp., Burkoldia cepacia, Yersinia enterolytica, Escherichia coli and Salmonella spp. have been shown to employ QS to regulate their virulence and pathogenicity. Some bacterial strains use further sensing molecules, like catecholamines, in addition to NAHL sensing. Selected phytogenic substances interfere with QS of bacteria and therefore possess the ability to suppress the virulence of bacteria. This, so called quorum sensing inhibition (QSI), can be studied very well in the model organism Chromobacterium violaceum, which produces the fluorescent purple dye violacein due to achievement of the threshold population density. Thus, Chromobacterium violaceum can be used as a screening tool to test the QSI potential of selected substances. However, to assay the impact of QSI towards pathogenic micro-organisms, other readout parameters are needed. In the context of QSI by phytogenic substances it could be shown that clove oil strongly inhibited violacein fluorescence in Chromobacterium violaceum at already subinhibitor y Poultry Planner | Vol. 22 | No.07 | September - 2020
Article concentrations (Table 3). Promising results for QSI by essential oils were also reported for Campylobacter jejuni and the enterohaemorrhagic E. coli strain 0157:H7.
In the first mentioned study, already 0.10mmol/L carvacrol, corresponding to 15mg carvacrol/L, significantly inhibited the motility of Campylobacter jejuni. In the latter study, 1 mmol/L carvacrol (150mg/L) induced a strong heatshock response in E. coli and inhibited flagellin synthesis, essential for the motility of the pathogen. These results impressively show that phytogenic substances have the potential to disturb pathogenic micro-organisms very well. In the future it is therefore of significant interest to force research into studying the efficiency of phytogenic substances on QSI of pathogenic bacteria. In the post-antibiotic-era' the disruption of QS of pathogenic bacteria by phytogenic substances represents one core strategy to preserve farm animals from infectious diseases of the intestine. Additives and inflammation Due to the ban of growth promoting antibiotics, the infection of farm animals with species specific pathogenic microorganisms represents an issue of growing importance. In numerous cases, the infection with pathogens, does not result in the full-blown clinical picture, but leads to a severe reduction of performance and causes economic damage. This aspect is well known with regard to the infection of chickens with Eimeria tenella. Irrespective of its degree, an infection with intestinal pathogens induces an inflammatory response in the hosts. During an infection with pathogenic micro-organisms, intestinal cells secrete a variety of cytokines in order to attract cells of the immune system. In the early stages
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of immune response, macrophages, entering the affected tissues, produce a strong inflammatory reaction. In later stages T cells are also involved in the promotion of inflammation. The most impor tant intra cellular t r a n s c r i p t i o n f a c t o r, t r i g g e r i n g inflammation in a cell is the Nuclear factor 'kappa-light-chain enhancer' of activated B-cells' (NFkB). NFkB on the one hand induces the synthesis of cytokines, responsible for the further recruitment and attachment of immune cells (for example. IL6, VCAM, ICAM) and of Cyclooxygenase 2 (COX2), producing pro-inflammatory prostaglandins. On the other hand, NFkB action is needed to produce antiinflammatory cytokines, responsible for the termination of an inflammation (for example IL- 10), and of antioxidant enzymes, which enable cell survival and help to terminate an inflammation. The endogenous antioxidant enzymes, which are of particular interest for the termination of an inflammation are NAD(P)H Quinone-Oxidoreductase I (NQO I), Heme oxygenase I (HO I) and glutathione peroxidase 2 (GPx2). A common feature of these mentioned antioxidant enzymes consists in their specific synthesis mechanism. Their transcription and synthesis take place, due to the release of the transcription factor 'Nuclear fac tor (erythroid-derived 2)-like 2' (Nrf2). In this context it must be mentioned that besides NFkB and oxidative stress, numerous phytogenic substances act as very strong Nrf2releasing agents. Curcumin from curcuma longa and the brassicaceae isothiocyante sulphoraphane are the best characterized inducers of endogenous antioxidant enzymes by triggering Nrf2-release. The induction of endogenous antioxidant enzymes concomitantly can reduce the severity of inflammation. In this context it could be shown that the induction of GPx2 reduces COX2-dependent prostaglandin E2 synthesis. The results of our own investigations with growing broilers revealed a
considerable induction of a broad panel of Nrf2-dependent antioxidant enzymes and of phase II enzymes in the jejunum, by supplementing the diets with 150g/t turmeric oil or with sulphoraphane-containing broccoli extract. In an own rat study, it could be demonstrated that sulphorphane feeding significantly induced intestinal antioxidant enzymes, while reducing the expression of COXI, COX2, VCAM, and Monocyte Chemoattractant Protein I (MCPI). In a recent study with Eimeria tenella infected broilers, the addition of capsicum and turmeric oleoresins to the diets strongly reduced intestinal lesion score and the expression levels of main pro-inflammatory cytokines. The results of these and numerous further trials indicate that various phytogenic substances have promising effects with regard to the reduction of pathogen-induced intestinal inflammations in farm animals. In the future, research into the screening of anti-inflammatory phytogenic substances should be focused in order to develop phytogenic products with customized effects against species specific intestinal diseases. Moreover, there is a need to develop products with an increased content of active substances for the treatment of acute intestinal inflammation. Conclusions Ÿ
Due to their content of an infinite variety of active ingredients, phytogenic substances represent one of the most interesting and important classes of current and future feed additives.
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Phytogenic substances beat the potential to effectively repress the pathogenicity of intestinal microorganisms and to prevent and treat infectious diseases of farm animals.
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In the future a broad-based research is needed to make the full potential of phytogenic substances usable in order to preserve the health of farm animals and consumers. r
Poultry Planner | Vol. 22 | No.07 | September - 2020
Press Release
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Poultry Planner | Vol. 22 | No.07 | September - 2020
Press Release
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Press Information Bureau Government of India
Vice President asks ICMR to allay fears about the impact of Coronavirus on the poultry Industry Poultry Breeders Association calls on the Vice President Apprises him on the problems faced by poultry industry VP Calls for collective efforts of all stakeholders to provide right information to people
A delegation led by Bahadur Ali, Chairman, All India Poultry Breeders Association called on the Vice President of India, Shri M Venkaiah Naidu and apprised him of the problems faced by the poultry sector in the wake of the widespread fears about the impact of novel Coronavirus on the poultry industry. They informed Shri Naidu, who is also the Rajya Sabha Chairman that false n e w s a b o u t t h e t h re a t to p o u l t r y industr y was creating panic among the people and resulted in a massive reduction in the consumption of poultr y products. They also stated that the poultr y sector was passing through financial stress and wanted resche-duling of loans.
Appointment
Quoting American biologist, Dr. Bruce Lipton, the Vice President said that the “fear of Coronavirus was more deadly than the virus itself.” He asserted that all forms of rumourmongering must stop and efforts must be made to restore the industry to normalcy. The Vice President also spoke to the Director-General of Indian Council of Medical Research, Prof. Balram Bhargava, and advised ICMR to issue an advisory to allay the fears of the people on consumption of chicken and eggs. He said that dissemination of correct information was necessary to assure both consumers and sellers. Stating that millions of farmers are dependent on the poultry sector especially in rural India, Vice President said that the
Shri Naidu asked the Minister of State for Finance and Corporate Affairs, Shri Anurag Thakur, who was present at the meeting, to look into the matter. The Vice President asked all stake-holders to make collective efforts in providing the right information to people. Shri Thakur assured the delegation that the government would examine the matter and do the needful. Shri Ranjith Reddy, Member of Parliament and President, Telangana Poultry Breeders Association and Shri Suresh Chitturi, Vice President of All India Poultry Breeders Association (AIPBA) were also present.
Aviagen appoints Diane Hartjes as Global Director of Export and Logistics company recently appointed Diane Hartjes as its new Global Director of Export and Logistics. In this role, she leads a global team in continually improving the company’s worldwide model to safely deliver Aviagen broiler breeding stock to customers, while effectively navigating international trade and logistics regulations.
Global poultry breeding company Aviagen® is committed to helping its c u s t o m e r s , t h e w o r l d ’s p o u l t r y producers, provide their growing communities with healthy, sustainable chicken meat. In an ongoing endeavor to strengthen the ability to ship poultry breeding chicks to these customers, the 33
sector has a key role in creating secondary income for farmers, apart from providing nutritional security to people.
Under Diane’s leadership, her team will have responsibility for United States and United Kingdom exports, as well as global trade compliance and government relations. The focus will be to build processes based on internal and external best practices, with a goal of a seamless customer experience and
real-time management of the export process. Hartjes comes to Aviagen with a background in international supply chain and trade compliance expertise. Her most recent role was Vice President, Trade and Compliance, for a $4 billion U.S. retailer. She led the organization’s strategic compliance, sourcing and supply chain initiatives throughout Asia. Before that, she served in various positions of increasing responsibility, allowing her to develop functional exper tise in impor t, global and domestic vendor management, strategic sourcing, contract negotiations, logistics management and forecasting. r Poultry Planner | Vol. 22 | No.07 | September - 2020
Press Release
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DSM Ignites New Strategic Initiative To Transform Global Animal Nutrition And Health Leading animal nutrition and health company making animal production sustainability possible As the world's population grows, demand for animal protein will continue to rise. Over time, this need for ever-increasing quantities of animal protein, which is already placing tremendous pressure on our planet's finite natural resources, will lead to significant environmental strain, and take our food systems well beyond the planet's boundaries. The need to provide enough animal protein for a growing population, while reducing the environmental costs of farming will require smart science and innovative solutions. To address this challenge, DSM Animal Nutrition and Health has launched its cutting edge new strategic initiative: We Make it Possible. Its mission is to lead a robust and achievable transformation worldwide in sustainable animal protein production, and to accelerate solutions that will foster a brighter future. “DSM is purpose-led and performance driven, and we know that the agriculture industry can transform itself from within,” said DSM's Animal Nutrition and Health President IVO Lansbergen. “For too long, sustainability has been someone else's problem, a problem for tomorrow. But it is not an impossible challenge. We believe we can make animal farming sustainable. Our need is to be providing a decent living for farmers and affordable proteins to the world population, all while reducing the
footprint of animal farming. We Make it Possible is a commitment to tangible and actionable solutions that cater to the customers we care most about: people and planet earth. Sustainability is in our DNA. We want to demonstrate our new vision, both within DSM and beyond, how we see the future of the farming industry and the role we want to play. This strategic initiative reflects our commitment not only to be part of the value chain but to be a change agent, steering the global conversations, connecting the various stakeholders of the farming ecosystem, thinking ahead, generating ideas and new ways of working. If not now, when?” Aligned with the UN's Sustainable Development Goals 2, 3, 12, 13, and 14*, the strategic initiative is driven by six sustainability platforms that will address the major challenges facing the animal farming industry. These are: Ÿ
Improving the lifetime performance of farm animals
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Improving the quality of food (i.e., meat, milk , fish, eggs), while reducing food loss and waste
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Reducing emissions from livestock
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Making efficient use of natural resources
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Reducing the reliance on marine resources
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Helping tackle anti-microbial resistance
“DSM has a long and rich heritage in the sustainability arena, and it is on that basis that we operate as a purpose-led company. Companies can no longer delay this aspect. They must step up and embrace sustainability in all aspects: it is vital to the success of business, just as it is vital to everything else,” said Christie Chavis, Vice President at DSM Animal Nutrition and Health. “We will create value across three dimensions simultaneously: People, Planet and Profit.” “By applying our science, innovation and sustainability leadership behind these key areas, we believe we can make a substantial difference to the sustainability of the animal protein industry,” said David Nickell, VP of Sustainability & Business Solutions at DSM Animal Nutrition and Health. “At DSM, we are taking responsibility for our own role in protecting the planet, and have and continue to develop business solutions that enable the industry to make affordable and measurable improvements in the sustainability of animal protein, and we hope that many others will follow suit.” The We Make It Possible strategic initiative comes after many years of investment and innovation in scientific solutions aimed at providing real answers to the challenges facing the agriculture industry, and marks not a new beginning, but a significant acceleration of the journey towards a more sustainable future. *The UN sustainable development goals are a blueprint to achieve a more sustainable future for all. The goals listed above are as follows: 2 – Zero hunger; 3 – Good health and wellbeing; 12 – Responsible consumption and production; 13 – Climate Action; 14 – Life below water (Source).
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Poultry Planner | Vol. 22 | No.07 | September - 2020
Press Release
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Aviagen Welcomes Customers to First-Ever Virtual Production Management School More than 480 attendees discussed current practices for effective broiler and breeder management. During the week of Aug. 3-7, Aviagen® experienced a milestone – its first vir tual Production Management School. The online School saw 480 geographically and culturally diverse attendees from every region of the globe. Thus, the virtual nature of the course broadened the scope of knowledge sharing for the company even further than the long-running physical school. The virtual School is one of many ways Aviagen is leveraging technology to stay engaged and connected with customers during the current COVID-19 pandemic. The more than 35 topics presented by Aviagen and industry experts explored best practices in poultry production that serve to strengthen bird welfare, health and performance, while increasing profitability for chicken producers. Among the highlights was a live ventilation workshop led by the Poultry Department staff from the University of Auburn. Effective learning solution during COVID challenges The virtual School fostered lively discussions, idea exchanges, and networking among par ticipants, while offering the convenience of engaging with the content at their own pace, from their homes and offices in their respective time zones, and using the device (desktop, phone or tablet) of their choice. It also encouraged relationship building, with the ability for students to chat back and forth, as well as comment on posts from classmates.
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To enforce concepts discussed, students tested their knowledge by taking end-of session quizzes. Click here to see the top three achievers per region.
Looks like it’s been a worldwide success, and I have some beneficial knowledge to take home,” added Sean Harrison of H Timmis Farms.
Committed to staying connected with customers
“The lessons were great, covering topics that are widely discussed here in the UK. I enjoyed exploring the biology of the bird at the farm level, which is important to have a good unders tandi ng of. I wi l l cer tai nl y be recommending it to colleagues and other professionals in the future,” remarked Milena Nikolic from Agromont.
The company is committed to using new tools and technology to share the latest developments and best practices with its customers to strengthen the success of their poultry operations, and normally offers the School each year in Huntsville, Alabama, U.S. Since the beginning of the pandemic, Aviagen has provided a variety of online events worldwide, with the aim of staying in close contact with customers and offering a forum for them to exchange experiences, ideas and information. Enthusiastic response from virtual students Aviagen received useful feedback from students to the topics, giving important insight for future planning. Aviagen Marketing Tradeshow and Digital Events Manager Wouter “Woody” Lassauw reported that, out of 325 votes, the session ratings scored a consistent 4.5-5 star. Some direct commentar y from students included: “The Virtual Production Management School was very successful, and we benefited from the large amount of new information. Thanks to the Aviagen team for the effort and opportunity,” commented Islam Raslan of Tiba Poultry Grandparent Co. “Hats off to Aviagen – the organizers and speakers have been amazing.
“I feel we all learned new things and got to know someone to share common experiences with. Thanks to Aviagen for the opportunity!” concluded Lewis Fisher, an Aviagen Contract Farmer. Lassauw agreed that this first-ever Vir tual Production Management School was a definite success. “Since, due to these unfortunate times, we were not able to have our annual inperson School, we had a great opportunity to create a solution that ended up being extremely successful globally. It was rewarding to see everyone around the world come together, while still being able to discuss the topics and feel connected. We’ve appreciated the positive comments on the school, and are happy we were able to deliver what our students wanted.” Due to overwhelming requests, Lassauw added that Aviagen is already planning future virtual schools. The Aviagen schools are by invitation only, and customers may contact their regional managers for more information. r Poultry Planner | Vol. 22 | No.07 | September - 2020
News India and US make progress in bilateral trade talks
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associated with the WHO One Health initiative seek a ban on wet markets and closures of abattoirs that do not follow safety guidelines.
India’s ambassador to the United States told reporters that concluding current negotiations on a limited trade deal is a vital first step in creating a compre-hensive trade pact in the future.
According to reporting in The Print, hundreds of doctors sent a letter to Harsh Vardhan demanding stricter meat industry regulations to avoid future pandemics.
Ta r a n j i t S i n g h S a n d h u , I n d i a ’s ambassador to the United States said that the two nations are making progress towards a comprehensive bilateral trade agreement.
The letter cites the likely origin of the COVID-19 pandemic: a wet market in Wuhan, China. The letter calls for a ban on such marketplaces due to their ability to spread deadly viruses.
"First step to realise trade partnership is to conclude ongoing trade negotiations," said Taranjit Singh Sandhu during a vir tual summit organised by an industry body. India and the United States have been struggling for more than a year to conclude the limited trade deal, sparring over higher tariffs and New Delhi's policies on e-commerce and data storage.
The latter also calls for the closure of slaughterhouses that do not follow India’s Food Safety and Standards A u th o ri ty (FS S A I ) gu i de l i n e s o r established norms under India’s 2001 slaughterhouse rules.
Sandhu said the two nations were engaged in talks to get greater access for agricultural products in each other's markets. Washington has been pressing New Delhi to roll back higher tariffs on a slew of farm products.
“Several studies reported that banning the storage of live poultry in live markets at least for a short period of time for overnight drastically reduced the ability to isolate the avian influenza viruses by 84 percent compared with the standard procedures. Such studies show that a permanent ban on the live markets will help in the prevention of such zoonotic diseases,” the letter stated.
India’s doctors call for India’s poultry farmers stricter meat industry seek $2.7 billion of relief rules to prevent future after COVID-19 panic pandemics India’s poultry industry needs a In a letter sent to Union Health Minister Harsh Vardhan, 100 doctors 36
social media speculation that chickens could spread the coronavirus.
According to reporting from Bloomberg News and the Deccan Herald, farm gate chicken prices have slumped by as much as 70 percent in March compared to January prices. Poultry farmer and Chairman of the International Egg Commission Suresh Chitturi explained that the drop forced many farmers to cull their flocks, causing huge losses. Though prices have recovered, banks aren’t willing to lend to farmers. Chitturi estimates that farmers need $2.7 billion in loans. Bank financing forms a critical component of India’s poultry industry, which is worth an estimated $14 billion. He warns that the industry won’t survive without the funding. Many farmers are at risk of defaulting on their existing loans which are worth approximately $3.3 billion. “We were beaten by [social media] rumours which almost killed the poultry business.” Chitturi says. “We don’t want any freebie,” says Chitturi, “we just need the cash to expand and we will pay back the money. We have seen an increase in demand recently and prices are also good because of a shortage in supplies.”
bailout after prices plummeted earlier this year due to incorrect Poultry Planner | Vol. 22 | No.07 | September - 2020
International News AHDB data shows declining poultry feed output in UK
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functioning and that workers have to maintain stringent social distancing measures. Their report explains, “this will likely have a knock-on effect on processing capacity in the short to midterm as well as future farm placings.”
Hamlet Protein expands Poultry team in the US Kyle Brown
The UK is seeing reduced demand for poultry feed as COVID-19 impacts broiler and layer industry. According to repor ting in Feed Navigator, UK poultry feed production showed declines in AHDB data. Poultry feed was the only feed sector to show declines during this period. AHDB data shows that in July 2020, UK animal feed production was up 2.2 percent for cattle and calves, up 0.2 percent for pigs but down 4 percent for poultry when compared to the same period in 2019. In their analysis, the AHDB said, “…the reduced demand from the poultry sector is something that we have been seeing since May and has been driven mainly by declines in demand from broilers.” Feed Navigator explains that poultry makes up the largest share of animal feed demand within the UK. The closure of the UK’s food service sector during lockdown is a contributing factor to the decline in poultry meat demand. Reporting from AHDB shows that some producers have been reducing the number of broiler eggs they set as demand for poultry meat contracts. The UK’s processing capacity has also taken a hit during the coronavirus crisis. The AHDB team noted that some poultry processing plants are not fully 38
Hamlet Protein™, multinational leader in vegetable protein specialty i n g re d i e n t s f o r y o u n g a n i m a l s , announced the hiring of Poultr y Nutritionist Kyle Brown. From its US headquarters in Findlay, Ohio, the company is targeting growth in the poultry segment in North and Central America.
Kyle Brown received his BS in Poultry Science, a Minor in Agricultural Economics, and is currently completing his PhD in Poultry Science at Texas A&M University, College Station, Texas. He has done extensive research on the usage of non-starch polysaccharide degrading enzymes and evaluating different mineral sources effect on availability and broiler performance. His dissertation research is evaluating the efficacy of exogenous enzymes in cornsoybean meal diets with var ying nutrient profiles.
China to suspend imports from companies if shipments of frozen food test positive for COVID-19
COVID-19 restrictions have affected the poultry industry across the world in H12020. Supply reduction followed from lower placements and parent stock reductions. The impact of Covid-19 on economies will drive the market for the remainder of the year. In a more volatile and price driven market poultry might benefit, being the cheapest meat protein with a short and flexible production cycle. The US is one of the world’s main poultr y producing regions. In 2020, the US market is expected to show a minimum growth.
However, if frozen food products yield a positive result for a third time or more, i m p o r t s f ro m t h a t p ro d u c e r o r company will be suspended for four weeks.
Erik Visser, Hamlet Protein CEO, indicated: “Hamlet Protein has a strong track record in piglet and calf nutrition. We have a clear ambition to grow in poultry as well. That is why we invest in people and research, specifically in the US.”
Beijing has significantly tightened checks on imported frozen food cargoes and banned imports from some foreign meat processing plants as COVID-19 has rocked the global food sector.
Chinese customs officials will suspend imports from companies for one week if frozen foods test positive for COVID-19. According to reporting in Reuters, companies will face a one week suspension if frozen food products test positive for the novel coronavirus for the first or second time.
Poultry Planner | Vol. 22 | No.07 | September - 2020
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Egg Prices
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EGG Daily and Montly Prices of August 2020
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