www.powerhouseglobalmag.com
BUSINESS & LEADERSHIP
IT’S ALL ABOUT
THE PEOPLE JOY ABDULLAH
T
he days of one-way brand communication or a cold transactional approach or simply using the latest in
“Brains, like hearts, go where they are appreciated” —Robert McNamara former US Secretary of Defence The regular world of business, as one had known it, is no longer in play.
technology, to bring efficiency and cost-saving, are no
longer able to create sustainable profitability. There’s a new paradigm in doing business now. Given the numerous crises’ trust and value have emerged to be of key importance for any and every business. The technological advancements and adoption have brought the global community closer, with regards to sharing of information. Resulting in the word-of-mouth reference being a key driver of trust. JANUARY 2022 | ISSUE # 32
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