pressideas/ plc
Siegwerk collaborates with Idealliance - to offer G7 Certification to Printing Converters and Brands in India; G7 increases consistency and efficiency in print quality.
Siegwerk, one of the leading global suppliers of printing inks for packaging applications and labels, headquartered in Germany, announced that it has partnered with Idealliance to offer G7 Certification for the printing community globally –including India. Idealliance is a transformational industry association providing global standardization, training, and certification programs for the printing and packaging supply chain. Their specifications, G7, BrandQ, GRACoL and many more, have transformed the industry by creating a state-of-the-art architecture for production workflows. Aimed at bringing uniform standardization and best practices, Siegwerk is the global partner of Idealliance under a Memorandum of Understanding (MOU) entered between the organizations to offer this renowned programme in India. Under this agreement, Siegwerk G7 Experts can submit G7 Master Qualifications for its customers in India. “Brand owners care about print quality more than ever before and are asking print partners to utilize standards to achieve visual brand continuity across entire global packaging supply chains,” said Mike Grady, Vice President of Global Partnerships at Idealliance. “G7 Experts and the team at Siegwerk India play a critical role helping print suppliers simplify workflow processes, save time and meet the needs of global print quality programs through G7 Master Qualification.” Siegwerk’s Process Management & Consulting goal is to increase transparency, improve productivity and contribute to the development of customers. Together with customers, Siegwerk analyzes and optimizes their production process, determines potential savings and train staff. Siegwerk supports for color and ink management as well as the set-up, print and finishing processes.
This collaboration is part of Siegwerk’s wider global colour management strategy called “COLORWERK” led by Dr. Kiran Deshpande, Global Senior Expert Color Management. COLORWERK covers comprehensive color management across the packaging value chain. Siegwerk will offer two sets of G7® Certification programmes targeting individuals and manufacturing plants in India. The certification applies to all the ink series from Siegwerk’s business units including Flexible Packaging, SheetFed and NarrowWeb. Speaking on this collaboration, Ashish Pradhan, President Asia, Siegwerk said, “This appointment by Idealliance reinforces Siegwerk’s expertise and capabilities in the printing industry to provide cost efficient implementation of G7 methodology and G7 Master certification in India. Siegwerk will provide ongoing support for G7 to realize the tangible benefits and cost savings for the long term as we work across multiple presses, plants, and locations. We ensure color quality monitoring and continuous improvement for the printing converters who are looking for adopting global best practices to setup uniform standards in printing”.
and packaging supply chain. Siegwerk, a sixth-generation familyowned company, is one of the leading international manufacturers of printing inks and individual solutions for packaging, labels, and catalogues. With more than 190 years of experience, the company has solid expertise in and knowledge of many printing procedures. Siegwerk employs some 5,000 people worldwide in more than 30 country organizations and is headquartered in Siegburg near Cologne.
Idealliance is a transformational industry association for print and packaging, working with brand owners, content and media creators, agencies, designers, material suppliers, OEMs, technology developers, and service providers around the world. It serves the graphic communication industry by creating superior industry training and certification programs, developing professional standards and specifications, and redefining workflows for the entire print
February 2021
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