COVER STORY
More than meets the eye ABHR sat down with Altra Industrial Motion’s national support team to clarify an industry misconception and learn more about the company’s growing service ambitions. Altra Motion has a growing service division across Australia.
ALTRA INDUSTRIAL MOTION’S position as an original equipment manufacturer (OEM) is a strong one. The company is a designer and OEM of 26 globally-recognised power transmission brands, including Svendborg Brakes, Twiflex, Marland Clutch, Wichita Clutch, Industrial Clutch, and Stieber. However, as Altra Motion Australia expands, the company has experienced industry misconceptions about being a distributor. The company’s National Marketing Manager Gabriel Brooks is keen to put that to rest. “We’re educating customers by cobranding our well-recognised portfolio of brands. It’s important that our customers recognise we are the actual OEM, not a distributor. We carry out the research and development, design, and manufacturing,” Brooks said. “Altra Motion Australia provides our customers in bulk handling with the engineering and application expertise of the world’s leading brands in mechanical power transmission and motion control technologies. “Our customers can source multiple components from a single company, providing convenience while ensuring compatibility and optimised performance.” Bernard Trevenar, National Engineering Manager for Altra’s Service Division, said being an OEM means it has the technical and engineering capabilities, eliminating communication breakdowns and timely delays.
Strategic service and support Altra Motion Australia has set up service facilities in Sydney, Perth and Mackay. It also plans to open a new strategically located facility in Newcastle to support the region by mid-year. The Newcastle facility will be led by its NSW Service Manager, Craig Kelly, who has been involved in the
14 І Australian Bulk Handling Review: March/April 2022
