Global Coffee Report January 2022

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PROFILE Syntegon

The complete package THE RECENTLY REBRANDED SYNTEGON TECHNOLOGY IS MAKING A NAME FOR ITSELF IN COFFEE PACKAGING, WITH A FOCUS ON INNOVATION AND SUSTAINABILITY.

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yntegon may be a relatively new name in the coffee industry, but the processing and packaging specialist’s experience dates back more than 160 years. Formerly known as Bosch Packaging Technology, Syntegon branched out from the German multinational Bosch Group in 2020, creating new opportunities for the company under the new owner CVC Capital Partners. “We became more independent and developed a new name and brand to highlight our complete focus on sustainable and intelligent processing and packaging solutions for the food, pharmaceutical, and coffee industries,” says Marcus Velezmoro, Head of Product Line at Syntegon Technology. Christina Holm, Product Manager for Coffee Packaging Machines at Syntegon, says Syntegon maintains its penchant for quality and decades of experience, and is ideally prepared for the future. “As Syntegon, it is possible to centre the customer even more in our innovations and business decisions. This means we are able to work closer with the global coffee market, from consulting to installation of complete line solutions and after sales support,” Holm says. “We believe that coffee connects people and that’s certainly been my experience. We look forward to joining with and being part of our coffee family, letting people connect our new name with the best solutions for coffee packaging.” Within the coffee industry, Holm identifies sustainability, globalisation, and diversification as growing trends, all of which Syntegon is equipped to cater to. “Like in every industry, sustainability is very important, in terms of minimum waste, energy consumption, recyclability of packaging material, and the whole carbon footprint,” Holm says. “Demand for high quality coffee and packaging is also increasing and we’ve noticed trends towards small batches. Trends change and evolve all the time, so that requires flexibility in packaging.” Syntegon Technology can provide coffee roasters with a turnkey solution for coffee bag packaging. This ranges from dosing and weighing technology and packaging machines with different functions and features to multiple sealing systems, a broad portfolio of valves and applicators, and even secondary packaging. For classic vacuum sealed packaging formats, Syntegon Technology offers a full range of high output mono-format lines necessary for larger commercial coffee roasters down to more flexible units for smaller coffee business. These include the PKD line for high speed and efficiency, the size and format flexible PKS range, and modular PME series for highest flexibility. For the increasing popular vertical form-fill-seal bags, Syntegon Technology offers the SVE line for medium to high output, SVI 2600 B model as an economic solution for standard bag styles, and its premium PME Spout for maximum flexibility and aroma protection. “There are other more sophisticated pack styles with reclosure elements that we feel will play an important role in the future, so coffee businesses will require a more versatile machine,” Velezmoro says. “We have always had machines in that category but are developing a new family of machines catered to that segment.”

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Holm adds Syntegon has also seen increasing demand from new markets. “We are also seeing changes in the habits of customers. Coffee has become a global lifestyle product and we see growth in new markets like Asia and the Middle East, where tea isn’t the go-to beverage anymore and younger generations love Western coffee,” she says. “We see coffee as a global product and even though we’re based in Germany, can serve our customers around the world.” Syntegon Technology employs more than 6000 people at more than 30 locations worldwide. Dealing with such a wide customer network, Velezmoro says it’s critical Syntegon Technology has a wide array of solutions available within its portfolio. “The coffee industry has so many different products and pack styles, which change even more region to region. There is no one-sizefits-all standard solution, and your portfolio needs to consist of more than just high and low-to-medium output versions of the same machine,” he says. “For example, in central Europe the evacuated pack for ground coffee has a long tradition. Some roasters may experiment with new types of packaging, but for certain large commercial brands or the vacuum pack will remain. Whereas in newer markets, consumers are more familiar with flexiblebased packaging, so there we see more ‘fancy’ pack styles – the United States is a good example. In Asia, we see they prefer this pack style as well, because they have their own preferences and are not just copying European tradition.” With a long history and expertise in coffee packaging, Velezmoro says Syntegon is an ideal partner to accommodate these


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