Industrial Equipment The foundations to successful distributorship As a locally owned and managed company, APS Industrial continues to grow its service capabilities around the country to complement its diverse portfolio of products. Manufacturers’ Monthly sits down with Stephen Gough, electrical products business manager about activating an advanced strategy for the low voltage electrical portion of the business.
APS Industrial’s product range is supported by agreements with leading global manufacturers.
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OUR years ago, APS Industrial joined forces with Siemens Australia to become the master distributor for its industrial low voltage electrical and automation products in Australia. APS’ senior management group saw this as an opportunity to shake up the market with a new distribution model to offer the Australian market the broadest portfolio of quality products. As part of this shake up, APS has made a commitment to stock around the country and support these products with expert and experienced personnel. With in excess of 30 per cent sales growth year on year, Stephen Gough, 36 MAY 2022 Manufacturers’ Monthly
EP business manager broke down the fundamentals behind this growth and in doing so showcased the impressive capability of the EP portfolio including push buttons, contactors and overloads, MCBs, RCBOs, ACBs, MCCBs, relays, distribution boards and soft starters. “First of all, I think the market has fallen in love with Siemens again,” he said. “People are looking for a new choice and a product they know will work. We stock in Melbourne, Adelaide, Sydney, Brisbane, Perth, and Hobart and back that up with technical support in each of those states as well. Having the people and the legs on the ground in conjunction
with the stock and competitive pricing are two fundamentals which bounce off each other.” As workplace demands continue to rise for many local manufacturers, Stephen is seeing the market focus on innovative products which increased productivity. This is where APS leverages off its portfolio of Siemens products as well as its other manufacturing partners. “A lot of customers say they’re looking for something that’s cutting edge,” he added. “They’re looking for something that is smart and integrable to add value to their business and operation to really add value to their offering. With
Siemens’ portfolio and leading global manufacturers like Weidmüller, Rittal, Belden, and KATKO as partners, APS becomes a one-stop shop for these customers to find a competitive edge.”
The second fundamental It’s no secret that products and services partner well. One could say the two exist side by side. Stephen certainly sees it this way and sums up the APS Industrial team with two words: dynamic and responsive. “If we see an opportunity in the marketplace for our customers to excel, we can react and respond quicker than our competitors, manmonthly.com.au
