Beauty Biz year 13 issue 4 by Mocha Group

The Essential Business Guide for Salons and Spas

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Year 13 Issue 4

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CONTENTS ON THE COVER

2019 ABIA WINNERS

BLOG SPOT

Dp Dermaceauticals MG-Collection

24 SKN By Jane Marshal

52 Rising To The Challenge By Deb Farnworth-Wood

26 Eden Aesthetics

REGULARS

27 Jessika Brigginshaw

08 Editors Letter

28 Serenity Skin Spa

16-17 Industry News 48 Beauty Shop

WELLNESS

50 Dateline City

30 How To Stay Productive When Overwhelmed By Angela Sanchez

FEATURE

32 Mental Health Matters By Kristy Mckenzie

53 Don’t Be An Idiot By Lisa Conway 54 Love In The Time Of Corona By Elle Wilson 55 Leadership And The Power Of Praise By Julie Cross 56 The Fourth ‘P’ By Paul Frasca

BUSINESS

34 Honour Yourself By Julie Cross

58 Thrive In Style By Faye Murray

12 Self Made By Clare Lamberth

DERMAL

14 Prin-cess of Skin By Clare Lamberth

36 How A Business Can Expand During Covid

62 The Post Covid-19 Therapist By Brigitte Benge

2020 ABIA FINALISTS

40 NLP Techniques For Therapists By Jayde Phillips

10 10 Minutes with Stephanie Shepherd By Clare Lamberth

20 2020 ABIA & AMIA Finalists

BEAUTY 46 Lashes Above The Rest By Joy Crossingham

60 Style Guides 101 By Sarah Garner

64 How To Add A Top-Notch Team Leader To Your Salon Mic By Estelle Carroll 66 Benchmark Salon Sales By Lachlon Silver

elleebana D I D YO U K N OW T H AT L A S H L I F T WA S O N E O F T H E H I G H E ST S E A R C H E D B E AU T Y T R E AT M E N T S I N 2 0 1 9 ? I N 2 0 1 9 E L L E E B A N A T R A I N E D T H O U S A N D S O F S T Y L I S T S I N T H E A R T O F L A S H L I F T, E Y E L A S H E X T E N S I O N S A N D B R OW H E N N A D E S I G N . WHY DID THEY TRAIN WITH US? BECAUSE

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Beauty Biz

PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

Editor’s Editor’s Note

Clare Lamberth clare@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS

Clare Lamberth Angela Sanchez Kristy Mckenzie Julie Cross Jayde Phillips Joy Crossingham Deb Farnworth-Wood Lisa Conway Elle Wilson Julie Cross Paul Frasca Faye Murray Sarah Garner Brigitte Benge Estelle Carroll Lachlon Silver

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

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HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2020 mocha publishing All rights reserved.

You are right where you are meant to be! So much is going on right now. Across the country, salons are either feeling the pinch of quieter times after the initial “reopening rush” or forced to close once again with more restrictions. It’s hard to plan for the future and stay focused, let alone take action to grow and rebuild with so much going on. Mental health must always come first. Please take time to take care of yourself during this time. It could be taking a day off away from your business. Turning off your phone for a weekend or stepping away from social media. Be aware of where your stress and pain is and choose one small action to help yourself. Your business will not go down the toilet if you take one day for yourself to recharge, refresh and be able to show up better for your clients and your team. In the long term it will become a powerful habit to help both yourself and your business. I recently came across a video on social by Kerwin Rae. (It’s episode #64 of his Unstoppable podcast / You Tube video if you are keen to look it up.) I was so inspired by the fresh and unique perspectives shared in the conversions he had with renowned performance coach & all-round “life yoda”, Peter Chrone that I wanted to share them with you. During the podcast and video Peter and Kerwin discuss the weight that self-limiting judgement and pain, that we hold onto throughout our life, can have on our lives and the way in which it can hold us back. Something Peter said resonated with me so much with what’s going on in our industry right now… “when we realise that which has happened is exactly what should have happened (not that it’s always obvious to start with), it leaves room for peace and freedom in our lives.” Lightness. With time we can let go and heal from the pain we have held onto and move forward. “It shouldn’t have been this way, why me, why us, those bloody people who started this whole thing”. It’s an easy, comfortable and toxic cycle to slip into. Pity, grief, and pain. We are the sum of our experiences. You wouldn’t be here today without all of the challenges, the highs and lows and celebrations and tears you have endured throughout your life so far. This time is just another one of those times. You are exactly where you should be. Right now.

Now, with many salons across Victoria shutting down into Stage 4 lockdowns this advice might seem harsh. However, as Peter says… “Trust, that in ways that you don’t fully understand, the events of your life that are transpiring are in a way that is for my benefit. We’re not victims of life. We’re beneficiaries to it.” - Peter Chrone Without the array of experiences in your life you wouldn’t be in the position you are right now. Presented with these opportunities like you are right now. Given the gift of time and space to execute and make possibilities happen. To think outside the box for a second time. To do all those things you didn’t get to do the first-time round. To add to your business in ways you might not have thought. This is exactly what was supposed to happen. Why? Because it’s happening. You will look back at this time in 3, 6, 9, 12 months’ time to see that the things that have fallen into place throughout this time are as they are intended to be. Later on we can look back and see as we adjust our perspective to recognize, that through adversity we are becoming bigger and better versions of ourselves. Sending you love and peace and clarity during this time as we enter into our busiest season of the year.

Clare xo Clare Lamberth, Editor

FEATURE 10 MINS WITH

STEPHANIE SHEPHERD By Clare Lamberth

5 spas and countless awards have set Stephanie Shepard of the Stephanie’s Luxury Spa brand, at the top of the Australian Destination Spa and Wellness industry. We get to know the woman behind the legendary brand and discover how she started an empire that would grow to survive over 25 years in business.

In 1985 Stephanie completed a Diploma in Beauty Therapy at Heather Langton Academy of Beauty Therapy in Adelaide. From 1985 to 1994 Stephanie commenced work in the industry across a number of salons including her home town of Broken Hill before moving to Queensland in 1988, where she worked for a number of both small and large enterprises, gaining valuable experience in both beauty and business management. In 1994, Stephanie Shepherd opened her first beauty concept location at Camp Hill, an inner east suburb of Brisbane, called Stephanie’s Natural Beauty. Comprising only two therapy rooms… this is where it all began. Training, education and continued upskilling was always going to be paramount to the success of Stephanie, not only as a therapist but as she embarked on her business journey. Nothing but positivity, sheer dedication to succeed and armed with the knowledge of creating a spa culture of genuine nurturing and care would be the foundation of what was to soon become the Stephanies Luxury Spa brand. In the beginning, Stephanies was built from the ground up on passion, service and vision. Commencing as a salon of two rooms for 3 years in Camp Hill, it was realised shortly after expansion was inevitable. Stephanie’s core values of warmth and integrity set in motion what was to become Stephanie’s 10

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vision; to create a holistic business model and develop the guest experience; staying true to her humble beginnings of beauty therapy and to instinctively progress into new treatment and spa ritual offerings including water therapies. Opening as Stephanies Natural Beauty & Day Spa; this space was the beginning of a 26 year-long journey in the beautiful, leafy 4171 postcode. Five years later, in 2002, with Oxford Street developing and with the business expanding, it was time to move down the road and across the street, to the lovely two-level building at 77 Oxford Street, Bulimba. In 2007, Stephanies spread its wings once again when the opportunity to expand into a second spa arose… welcoming her first five-star hotel spa on Level Three of Sofitel Brisbane Central. Encompassing the utterly iconic and unforgettable Opal Rasul Steam Temple, Stephanies Spa Retreat was born! At the same time, Stephanies original Day Spa in Bulimba, the heart of her businesses to this day, was given a little name makeover. Renamed Stephanies Urban Spa – this spa is an institution among locals in the inner eastern suburb of Bulimba. 2010 saw further expansion with a third spa opening its doors! As Stephanies Luxury Spas had become completely synonymous with quality and service, Stephanies Ocean Spa was welcomed by Noosa residents and holidaymakers alike. Situated on Level Two of the Sunrise

Building at Peppers Noosa Resort & Villas (formerly the Outrigger Resort) this beautiful location offers the ultimate ocean spa-cation.

of signature spa experiences that has allowed both approaches to work in harmony with each other.

Not content to stop there, barely a year later, Stephanies opened a fourth Spa in the growing Brisbane spa empire; with Stephanies Mountain Spa taking bookings from April of 2011.

The Signature Spa Experiences and Rituals offered are unique to Stephanies, “our longstanding philosophy of embracing new technologies, respecting ancient rituals, and stepping away from the ordinary to create breathtaking treatments forms the basis of our 360 degree approach to the Stephanies business model.” Stephanie continues.

Based at Clear Mountain Lodge, just half an hour north of the Brisbane CBD, this spa combines the very best of nature and relaxation. Offering stunning sweeping views of Brisbane, Moreton Bay and the D’Aguilar Range, yet another spa destination had come to life. After acquiring an existing spa in a historic Queenslanders at Cleveland, in Brisbane’s bayside, 2012 welcomed the quaintly beautiful luxe of Stephanies Vintage Spa– completing the journey, so far… of Stephanies Spa locations. June 2015 brought a massive step in the story which tied the brand together beautifully – the creation of a Head Quarters for Stephanies Luxury Spas. Stephanie felt that “with five luxury locations across South East Queensland, we needed to expand our internal spa infrastructure.” Established within the Metroplex on Gateway, Murarrie, the building contains state of the art training facilities, a dedicated and highly professional Reservations Team, conference suites, break out areas, offices, warehouse and laundry spaces. When asked what she loves most about the ritual of a Spa Experience over a traditional salon treatment, Stephanie shares her and her husband and business, Des Sheperd, love both. “They play an important role in both our business and also the wellbeing of our guests.”

“Understanding selfcare and the wellbeing of our guests and team played an integral part of our strategy” What sets Stephanies apart is not just what we do differently, time honoured beauty treatments was always the core of our business; Stephanies has created a fusion between a traditional salon treatment and the development and formulation

Stephanies compliment their Spa Menu with visiting specialists who also provide advanced cosmetic services.

TELL US ABOUT SOME OF YOUR PROUDEST MOMENT?

Being in business for 26 years, it is difficult to say that there is one defining moment that I am most proud of. Waking each and every day knowing that I am supported by my husband, Des, the business partnerships and connections I have made, who are nearest and dearest to me, through to my beautiful team and clients have allowed my vision of the Stephanies Luxury Spa brand to evolve and ultimately be recognised as an award winning industry leader.

HOW MANY TEAM MEMBERS DO YOU HAVE AND WHAT’S ONE GOLDEN NUGGET OF WISDOM YOU CAN SHARE ABOUT MANAGING & RUNNING SUCH A LARGE TEAM OF STAFF?

Stephanies Luxury Spa employs a team of 48 across our luxury spa destinations and business administration including IT, Finance, Marketing and Distribution. “Actions speak louder than words” was instilled into me from a very young age by my father. My commitment to the personal growth and success of the team, has always been at the forefront in retaining loyal therapists and business administration team. Communication and a highly regarded team through which to develop and share best practices, innovation and opportunities together.

WHAT CHANGES HAVE YOU HAD TO MAKE TO YOUR BUSINESS DURING RECENT TIMES?

Personal resilience and emotional strength has seen me through many challenges, as we all

face in business, especially throughout the past 4 months. Collectively, we took a deep dive into our business model and systems. Our goal was to continue to be at the forefront of our guests’ minds. Being present; connecting with dignity, kindness, honesty, and respect while honouring transparency through our digital marketing messaging. Understanding selfcare and the wellbeing of our guests and team played an integral part of our strategy throughout this period. Improvements made in accessibility, integrated communication through Microsoft Teams platform kept our team connected and engaged whilst deploying a “new” approach to our business. Navigating the changes in Government legislation and increased marketing presence was critical and supported by a team working across states. The demonstrated skills and knowledge of our key people and their ability to adapt to change has been remarkable.

WHAT’S NEXT FOR YOU AND YOUR TEAM?

At Stephanies we are always evolving. The strategies and innovation brought about in the last 4 months will continue. New product and treatment developments, expansions in Stephanies la Vie brand and changes to our IT infrastructure, including a new integrated website are just a few of the exciting changes to come this year. Beauty Biz Year 13 Issue 3

FEATURE

SELF MADE By Clare Lamberth

Natalie Papadopoulos, of Clovelly’s The Parlour Room, has always loved helping women realise just how beautiful they truly are and her latest luxury destination clinic, SELF by The Parlour Room, is no exception.

From doing her friends makeup before high school parties, to honing her craft at specialists salons across Sydney, Natalie has always believed true beauty comes from feeling confident and comfortable in your own skin. Originally having studied makeup and special effects, after six years working, Natalie decided to go back and continue studying beauty therapy. Instantly falling in love with it, Natalie realised she wanted to combine these two passions. In 2012, at just 24 years of age, an opportunity came up too good to refuse, and The Parlour Room was born. With a vision to create an inclusive and caring space where clients could come to relax and spoil themselves, Natalie had a mission to create a luxurious experience for clients, surrounded by a supportive, positive and empowering community. The Parlour Room’s flawless manicures and spray tans are adored by Sydney’s eastern suburbs clients and people of influence. Following the salon’s extensive renovation in 2018, which included tripling its size and the addition of a private events suite, Natalie was still experiencing more bookings than The Parlour Room could accommodate. She’s solved this issue by taking over a nearby building 12

Beauty Biz Year 13 Issue 3

creating a sister salon for face and body pampering, and after months of renovations the new space. Self by The Parlour Room was born, opening in July 2020. “This is a huge moment for us” says Natalie, “extending The Parlour Room brand and giving our clients another destination for beauty and relaxation. The new salon is a luxury experience for people to indulge their skin, body and mind and invest in the ultimate self care.”

Self by The Parlour Room is an extension of The Parlour Room brand. Self is a space dedicated to relaxation focusing on the skin, mind, body and self. A space to relax, indulge and look after yourself. This concept salon offers clients a luxurious experience where they are invited to look after their skin, their mind, their body, their self. Self by The Parlour Room is a deeper level of beauty and wellness experiences offering an extensive menu of over 13 luxe facials, plus decadent full body treatments and restorative infrared sauna sessions. It’s inspired European interiors, with a calm neutral palette and playful shapes such as scallops and curves bringing depth and texture. Architectural finishes range from marble, timber, onyx and stone and four large treatment rooms lead off from the hall, each with their own one-of-a-kind design. The salon will stock premium skincare brands OCosmedics, Sodashi Skincare and is Australia’s first and exclusive stockist of US clinical skincare line, iS CLINICAL. Self’s Facial Menu doesn’t disappoint either, featuring 13 individual Facials treatments including the Australian first “Fire & Ice Facial” by iS Clinical, and Glow & Go. Body doesn’t miss out in this luxury spa escape, with top-to-toe body treatments including Crystalus massage, a physical body therapy with the sensory energy of ancient Australian crystals and full body Marine Wraps, which will have you floating back to Positano sipping Aperol Spritz by the Sea. Unlike many day spas which only feature body and massage sessions as packages, SELF offers each body treatment as a stand alone appointment encouraging its clients to make these deeply restorative sessions a regular routine. Boasting one of the most luxurious infra red saunas, Self provides guests with the detoxifying, oxygenating & immune boosting benefits to compliment any treatment, accomodating private bookings up to 3 people (in line with COVID 19 guidelines). Self by The Parlour Room truly is a space to relax, indulge and look after yourself. Natalie has ensured the calming beauty is positioned firmly alongside The Parlour Room as one of the jewels in Sydney’s crown of go-to destination luxury skin escapes. SELF by The Parlour Room is located at 1/210-212 Clovelly Road, Randwick 2031. www.theparlourroom.com.au

Beauty Biz Year 13 Issue 3

s s e c n i r Pof skin!

FEATURE

By Clare Lamberth

Jazmin Camelleri is a Skin Therapist and Entrepreneur on a mission to shake up the Professional Skincare industry. Building her empire at a great speed of knots in the midst of a global pandemic, Jazmin and her skincare brand, Prin, are meeting the needs of both her own clients and hundreds of clinics around Australia with her innovate approach to business and professional facial therapies.

Beauty Biz Year 13 Issue 3

TELL US ABOUT YOURSELF. HOW DID YOU ENTER THE INDUSTRY AND WHAT FIRST DREW YOU TO BECOMING A SKIN THERAPIST?

I’d worked across a number of different sectors before I entered the Skin Industry. I had always been drawn to it from the time I was young; pulling off scabs and investigating what was underneath, and regularly burning holes in my skin, treating pimples with metho! Even though I perused a corporate career, there was always something inside me that kept whispering to me that I had another path. It wasn’t until I was in my late 20’s that I decided to study Beauty Therapy. After having my first child I used an exit payment (along with a loan from my mum) to buy a run down salon & convert it into my own space. It was then that I realised it was “Skin Health” that I was my true path, and everything evolved from there.

WHAT ARE SOME TREATMENT PHILOSOPHIES YOU HOLD DEAR TO YOUR HEART WHEN TREATING CLIENTS?

I trust what I see, not what I am told. The human body, and specifically the skin, is incredibly complex and still very undiscovered. So, whilst much of the education is geared around the known (for good reason), that doesn’t mean that an alternative approach can’t be true. It just means we don’t know until we try. Over the years I have been shown approaches to skin that I have been told work, the ‘selected’ science supports it, and yet – I’ve seen it not work. Or I’ve been told something is bad for the skin, again it makes sense in theory that it ‘could’ cause an adverse response, and yet I’ve seen it produce amazing results. The key here is what I have been ‘told’ and what I have ‘seen’ are often opposing. I guess my philosophy is not to pigeon hole yourself to any philosophy, trust what you see, stay in awe of the skin, and maintain a variety of approaches for different skins needs. Secondly, no organ works in isolation – and the skin is an organ. Gut health plays an instrumental role in skin health, and therefore needs to have some bearing on our scope of practice. If you are not incorporating gut health into skin health, you are not working with all of the skin. This means that if you have been working with a client for months and not getting really good results, you need to stop taking your clients money, time and hope. Not just a reduction in inflammation and an improvement in healing, because that is skin therapy 101, but actual tangible results. I’m now at a point where I know in my first consultation with a client whether to refer them on or not, and I don’t work with anyone I can’t add significant value to. There is an abundance of information available from super smart industry gurus and great nutritional ranges for our industry to

leverage. It’s time to lean in to gut if you haven’t already.

YOU’RE A MUM OF 2 ALSO, HOW DO YOU JUGGLE BUSINESS & MUM LIFE?

How do I juggle? I don’t. Everything is a constant trade-off, and nothing is done well. When my kids were babes, I could work until the early hours of the morning and survive the next day on coffee. And whilst I wasn’t an overly present or patient mother during the day, I could get away with that routine to an extent. Then as the kids got older, they really needed us to show up as parents, and I wanted to be there, which meant something had to give. Not to mention that I became completely one dimensional and lost who I was as a person. So, a few years ago I pulled back on driving my clinic and put it into cruise mode with my team at the helm. The plan was to pick it up again when both kids were at school (which was this year). Then Prin happened and we were back in the fire pit again, everything stretched to the limits, waiting for something to give. We tried Nannies, doing the before and after school thing, countless routines, but the kids didn’t thrive, and we didn’t want to live this way. My partner Scott has just left his 9-5 job to come work for Prin & give our family the consistency it needs when I can’t be there. This means the kids will have one of us around all the time, our lives will slow down. The house will be in routine, Prin will pick up Senior Management experience from Scott, and I will be able to give the time to BOTH my businesses and then come home and have time for my family (and myself). Without a proper support system, juggling all this is an impossible task.

TELL US ABOUT PRIN AND HOW IT ALL START?

I was using an alternative skincare brand in my own clinic, when after moving locations I suddenly encountered a distribution issue where they were no longer in a position to supply my salon. I had built my entire business around this brand, and now I was face with no longer having it. It was a cornerstone moment in my life & in business for me. I sought out alternative masks on the market, and trialed alternative therapies, unfortunately, or maybe fortunately, nothing worked the way that I wanted to. I decided I had to make my own solution. Product development was a huge process. I was heavily involved in every step. I worked alongside an accomplished cosmetic chemist and we trialed umpteen versions of the mask. Prin is proud to be Australian made and owned, from someone who has worked hands on in the industry, is made ethically with free range albumen, and showcases local botanical ingredients. Our branding is fun and modern, and we threw the traditional distribution model out the window, along with the rules on how people interact with our brand. Our retail products can be purchased without ‘prescription’ which opens the door for more people to experience the brand. Overall, Prin is accessible, which is a win for skin!

HOW HAVE YOU MANAGED THE EARLY YEARS OF A NEW START-UP?

Fail hard and fail fast right?! Every teething issue that could happen

in the first 12 months, happened. Packaging issues, supply issues, manufacturing issues, raw ingredients discontinued, formulation changes, distribution errors, trade mark rejections… and we have one product. One! Then on top of that we grew FAST and didn’t have the resources to allow us to adapt as we went. We tried to slow our growth down but it’s a tricky balance. We want to promote so that our stockists are doing well, but we don’t want to because we haven’t been in a position to take on anymore demand. Despite the hits in the first year, I’m thrilled about the education I’ve received, and I’m super excited for the next chapter. It’s a new ball game now.

HOW HAS THE BRAND GROWN DURING THESE FIRST FEW YEARS?

We announced Prin in December 2018 and came to market 3 months later. The brand enjoyed excellent brand awareness from the get-go. I didn’t realise, prior to creating Prin, that salons were literally waiting for someone to come along and do what I’ve done – create a stand-alone, professional mask treatment, that delivers phenomenal results, and was accessible to any clinic. TICK! – All we had to do was tell people about it. We knew that once the industry were aware of our brand, they would share it and we’ve grown and grown from there.

WHERE WOULD YOU LIKE TO TAKE THE BRAND?

My original vision was just to create a one-off product for my clinic and my clients, but almost immediately I had to change that as Prin just exploded onto the Australian professional skincare market with such success. Over the past 12 months I’ve been sent opportunity after opportunity. It’s been really hard to let a lot of that go, but the timing for me just wasn’t right. Then came the 1st Covid shutdowns, and that created the most perfect storm for me. My businesses were all but closed which gave me time and space, and home self-care was booming, specifically ‘IT’ masks and A-beauty. I see two options for Prin. Stay local and build out a range or tweak our current offer and chase international distribution. Our strategy is the latter. I can also see some collaborations in the future too. I love the idea of working with other Australian brands, both in skincare and across categories. For more information on Prin Skincare & to enquire about becoming a stockist visit www.prinskincare.com or @prinskincare on Instagram. Beauty Biz Year 13 Issue 3

INDUSTRY NEWS INDUSTR THE PASSING OF AN ICON

On Thursday 30th July, surrounded by loved ones, founder & CEO of Alpha-H skincare, Michelle Doherty, passed away peacefully after a 2 year battle with cancer. Alpha-H rose to fame in the year 2000 after the creation if it’s now cultfavourite resurfacing treatment, Liquid Gold. Michelle birthed the range after battling cystic acne without a solution. She fought hard for the brand she loved to take the brand global and is remembered as “a fearless founder and all-round wonder woman”. Michelle’s vivacious energy and sparkle filled any room she entered and will be dearly missed. Michelle built and brought Alpha-H to life over the past 25 years with over 1000 clinics stocking Alpha-H worldwide. Dedicating herself to developing products which help bring sustainable solutions to other, she never missed a single opportunity to share her passion with the world, and always gave back in any way she could. “She was incredibly inspiring to us; both brilliant in business and allencompassing in life.” a spokesperson said. “We know that she can look back with pride at the legacy she has created and her community of #alphaholics all over the world. She will be greatly missed as a wife, mother, grandmother, friend, and colleague.” Our condolences & prayers go out to Michelle’s Family & the entire Alpha-H Family during this time.

SURPRISING SKIN BENEFITS

plusOne, the first company to successfully make pleasure an everyday occurrence with highquality yet affordable and accessible vibrators, conducted an unlikely study to understand the benefits of regular orgasms on the skin. The study was conducted with 30 women, ages 35-50 with a diverse range of ethnicities and body types. The IRSI data shows that four weeks into the study, women saw that pleasuring themselves to completion at least three days per week led to improved firmness, elasticity, and radiance of their skin. By week eight, the results continued to show an enhanced overall appearance of skin, including improved texture and tone, as well as diminished sagging, fine lines and wrinkles. The participants collectively reported that their skin felt tighter, firmer, and looked brighter and more lifted.

SPF CHAT BOT A SUCCESS

REED BIDS ADIEU TO BEAUTY MELBOURNE

Sunscreen Finder launches with over 2500 hits the first weekend. Sunscreen Finder is a smart chat-based automated assistant that gives sunscreen recommendations based on the person’s skin type, lifestyle, and budget. The tool evaluates the sunscreens’ formulas for the ability to provide stable broad spectrum sun protection, and assesses the risk of skin and eye irritation. Additionally it checks the potential of sunscreens leaving a white cast that often makes products unusable for people of colour. The tool also takes into account where a consumer will be buying their sunscreen as many of the UV filters used in the UK, EU, Asia, Australia and New Zealand are not available in the US. www.whatsinmyjar.com/page/sunscreenfinder Recently, Reed Exhibitions has been undergoing a thorough and extensive review of its entire events portfolio, in order to reshape its company to maintain a strong and progressive business for the future. The company regrets to announce that Beauty Melbourne will be discontinued and no longer be a part of Reed Exhibitions’ calendar of events. “I would like to take this opportunity to thank all of our customers, partners, suppliers and friends within the innovative and dynamic beauty industry in Victoria,” said Reed Exhibitions Australia managing director, Brian Thomas. “We hope that Beauty Melbourne played some small role in bringing the community together and providing a space where long lasting relationships could be formed.” “Finally, I would like to thank the Beauty team at Reed Exhibitions, who have worked tirelessly and passionately over the years in order to make Beauty Melbourne a successful event for its exhibitors and visitors. This announcement is in no way indicative of their incredible hard work.” Reed Exhibitions continues to focus their efforts into Beauty Expo Australia in Sydney, which at time of printing this issue is still set for October 3rd & 4th.

Beauty Biz Year 13 Issue 3

TIKTOK BEAUTY, IT’S A THING NOW.

With the fate of Tik Tok in question due to U.S. national security concerns, Madeby Collective is launching Item Beauty in partnership with brand cofounder, chief innovation officer and Tik Tok star, Addison Rae who has over 3.1 billion likes and 52 million followers on the platform. The launch follows Morphe’s partnership with Tik Tok personalities the D’Amelio sisters. The dermatologist-tested, clean beauty brand debuts August 11, features “fuss-free packaging” and is free of parabens, phthalates, talc and mineral oil.

RY NEWS INDUSTRY NEWS “We are thrilled to be working alongside Addison,” said Jennifer Gosselin, general manager of Madeby Collective. “She is an expert storyteller, an inspirational social media pioneer, and she has an uncanny ability to captivate and mobilize a community. As the brand’s Co-Founder and Chief Innovation Officer, Addison is not just the face of Item, she is the driving creative force behind every product concept and campaign that we bring to market.”

REBECCA MILLER IS ON A MISSION TO MAKE THE WORLD A BETTER PLACE.

ABIA GALA DINNER MOVED

In an ever changing world and with case numbers and restrictions rising in southern parts of Australia Mocha Publishing boss, Linda Woodhead, has made the difficult choice to move the 2020 ABIA Gala Awards to a later date in the year. “I do not feel comfortable going ahead with the date in early October for a number of reasons and especially in light of recent events with Victoria and NSW.” Linda shared. “We are remaining hopeful and positive that we WILL have an event, I feel it will be better for all those involved to make this a little later in the year.” Stay tuned to the Australian Beauty Industry Awards Facebook & instagram accounts for the latest updates.

UV BYE, SKINCARE YOU CAN EAT

Ceramiracle has revealed its latest product, UV Bye, is a supplement that will allow consumers to enjoy the benefits of the sun while preventing harmful UV rays from the inside-out. The product is designed to work in tandem with a daily sun care regimen to care for the skin and combat pre-existing sun damage. UV Bye incorporates whole food actives to lend to a holistic approach to beauty and wellness. The supplement capsules are formulated with Polypodium leucotomos, grape seed extract and the patented Red Orange Complex, an ingredient derived from antioxidant-rich blood orange extract and reduces redness caused by UV radiation and counteracts skin hyperpigmentation.

ADORE BEAUTY SET TO GO PUBLIC.

According to the Australian Financial Review, online beauty giant ,Adore Beauty, is preparing to go public, listing their stock on the Australian Stock Exchange (ASX). Sources said the mooted IPO (initial public offering) was still at a preliminary stage, and the company had yet to lock in either a timetable or valuation. Early estimates are it could seek to raise about $200 million for a $600 million-plus valuation. Should it front listed equity markets in coming months, it is expected to be pitched as a private equity and pandemic success story with revenue pegged at more than $100 million in 2020.

An award-winning business owner, podcaster, industry speaker, skin influencer, friend, wife and mother, Rebecca has proudly launched The Ripple of Kindness Project. The Ripple of Kindness Project encompasses Rebecca’s lifelong commitment to touching the hearts, minds and souls of people to ultimately leave the world a better place. The project’s latest initiative sees Rebecca preparing herself mentally, physically and emotionally for an incredible journey ahead. Running 350km from her hometown of Parkes in Central West NSW to the Sydney Children’s Hospital in Westmead, Rebecca is on a mission to raise $100,000 for 4 charities close to her heart – Carrie’s Beanies 4 Brain Cancer, The Bandage Bear Foundation, Leukemia Foundation and her local Can Assist team. “My aim is to raise vital funds to not only assist with the research and treatment of these terrible diseases, but to help the families going through the toughest time of their lives.” – Rebecca explains. Calling Country NSW home, Rebecca knows first-hand the impact of being one of the 80,000 families cared for by the Sydney Children’s Hospital Network each year. “I’ve experienced what it’s like having a sick child at Westmead. When kids are sick, parents are out of the game. Relying on the support of these foundations to help alleviate stresses is crucial.” Kicking off September 20th in Parkes, Rebecca will hit the road for the first leg of her journey, a 55km stint to Manildra. From there, she’ll visit Orange, Bathurst, Lithgow and Katoomba as her rest point and recovery stations before the final stretch to Westmead. Parkes to Sydney is no mean feat! Rebecca is undertaking intense training and conditioning to tackle the kilometres equivalent to competing an elite-athlete marathon every day for over a week. “It’s going to challenge me emotionally, mentally and physically but I have an amazing support team who will run beside me relay-style, so I am not running on my own. While we’re running, we’ll be thinking of the beautiful children we are helping, which will make this challenge so achievable.” - determined to meet - and exceed – her fundraising target, Rebecca hopes to inspire others to stretch themselves beyond their own limitations to achieve greatness and to do good in the world. Here’s how you can support The Ripple Of Kindness Project: • Donate online via the official The Ripple Of Kindness Project donation page • Sponsor Rebecca for your chance to be featured on her running jersey • Share Rebecca’s message across your social media networks • Invite Rebecca to speak to your local school or community group about the impact of kindness and community • If you’re located in Orange, Bathurst, Lithgow or Katoomba and can offer hotel accommodation or physio support, we’d love to hear from you! Follow The Ripple Of Kindness Project on Facebook to follow Rebecca’s journey. For more information on supporting Rebecca’s run, please contact labellaparkes@labellamedispa.com.au

ABIA

Australian Beauty Industry Awards 2020

Save the date!

THE OSCARS OF THE AUSTRALIAN BEAUTY INDUSTRY

ABIA GALA AWARDS

The Star, Sydney. Sunday 6th December 2020

TICKETS ON SALE NOW

www.mochapublishing.com.au/shop 1-5 Tickets $295pp | 6-9 Tickets $285pp 10+ Tickets $275pp (Please note if COVID space restrictions and social distancing are still in place we cannot guarantee numbers of guests per table but will work within your requests as best we can)

BACK BY POPULAR DEMAND!!

PART OF THE ABIA GALA FOR 2020

CATEGORIES AMIA Overall MUA of the Year Bridal/Formal Make Up Artist of the Year High Fashion/Editorial Make Up Artist of the Year

INDIVIDUAL CATEGORIES

Fantasy/Special Effects Make Up Artist of the Year

Beauty Therapist of the Year Business Director/Owner of the Year Salon Team of the Year Cosmetic Tattooist of the Year

SPECIALIST CATEGORIES

AUSTRALIAN & STATE CATEGORIES

Best Tanning Salon of the Year Best Customer Care Award Best In-Salon Training of the Year Best Marketing Award Best Salon Design of the Year Best Eco Salon/Spa of the year Best Business Performance of the Year

AUSTRALIAN Salon/Spa of the Year (4 Treatment Rooms or less) AUSTRALIAN Salon /Spa of the Year (5 Treatment rooms or more) Awarded to the best of the State winners

EDUCATION CATEGORIES

State Salon/Spa of the Year (4 Treatment Rooms or less) NSW/ACT - VIC TAS/SA - WA/NT - QLD

Educator of the Year Individual Educator of the Year Organisation

NOMINATED CATEGORY

State Salon/Spa of the Year (5 Treatment Rooms or more) NSW/ACT - VIC TAS/SA - WA/NT - QLD

Hall of Fame

VOTED CATEGORY

State and Australian Wholesaler of the Year

www.australianbeautyindustryawards.com.au Beauty Biz

HAIR AND BEAUTY Trading as

BRISBANE SCHOOL OF BARBERING

GOLD COAST SCHOOL OF BARBERING

INTENS E PULS LIGHT ED (IP TRAINI L) NG MODUL E 1: LIG H

ABIA

Australian Beauty Industry Awards 2020

FINALISTS ANNOUNCED FOR THE

2020 AUSTRALIAN BEAUTY INDUSTRY AWARDS AND 2020 AUSTRALIAN MAKE UP INDUSTRY AWARDS It seems that it will take much more than a global pandemic to stop the Australian Beauty Industry from showing a collective strength of character when it comes to concentrating on all of the positives, at a time when we face more of a challenge than ever before. With an extended deadline, entries were in fact up this year on last year which is a true testament to the backbone of this incredible industry as a whole. A larger than usual judging panel of business and industry experts from all over Australia had a huge job this year to scrutinise the entries for the ABIA’s and AMIA’s, the highest accolades within the industry, that honour the best of the best! Winners of the 2020 Australian Beauty Industry Awards will be announced at the Gala extravaganza later this year, to be held at The Star, Sydney with tickets for the ABIA’s including an evening of entertainment, food, drink, and celebration as well as the official After Party! The Best Salon and Spas in the country are recognised as winners of their states in two size levels; 4 treatment rooms or less and 5 treatment rooms or more. The two overall Australian Winners will also be announced on the night chosen from the State winners and based on judging points. A showcase visual of finalists work from the Australian Make Up Industry Awards will also be showcased on the night across three categories culminating in the announcement of the Overall MUA of the Year. State Wholesalers of the Year have now been announced from the voting poll and the overall Australian Winner will be announced at the gala. The announcement of the very popular ABIA Hall of Fame will be revealed as well as winners in the specialist, individual, education and business categories. Known as the Oscars of the Beauty Industry, the ABIA’s will, as always, have a few exciting surprises as we celebrate and enjoy this exciting night of nights at a time when it seems we all need to come together and celebrate! Tickets can be purchased for the gala awards dinner online at www.australianbeautyindustryawards.com.au

TO ALLOW ALL SALONS TO ATTEND AND BASED ON ADVICE FROM OUR VENUES, AUSTRALIAN TOURISM AND THE FEDERAL AND STATE GOVERNMENT WE HAVE DECIDED TO PUSH THE GALA AWARDS DINNER TO LATER IN THE YEAR INSTEAD OF THE OCTOBER DATE PREVIOUSLY PUBLISHED. OFFICIAL DATE IxS TO BE ANNOUNCED SOON AND TICKETS WILL THEN BE ON SALE. For more information please contact mail@mochapublishing.com.au

2020 AUSTRALIAN BEAUTY INDUSTRY AWARDS FINALISTS BEAUTY THERAPIST OF THE YEAR

Sponsored by Dermalogica - Jeanna Scarlett - Southern Downs - Skin and Laser Clinic - Jodi Withers - Oi Cosmetics Studio - Julie Botskor - Bliss Day Spa - Mali Wardle-Rogerson - The Haven Skin and Body Shop - Natalie Herschell - The Skin Coaches - Paige Geisler - Ultra Essence

BUSINESS DIRECTOR/ OWNER OF THE YEAR

Sponsored by Kitomba - Amy Jean Linnehan - Amy Jean Brow Agency - Bonnie Waldon - Beauty Worx - Chelle Enriquez - CE Skin Aesthetics - Courtney Azzi - Basq Beauty Spa and Wellness - Daniela Boerma - Bliss Day Spa - Karla McDiarmid - Macquarie Medispa - Kelly Inglis - The Skin Hub - Laura Franzolini - Willow Day Spa - Nicola Le Lievre - intherapy Ethical Beauty - Rebecca Miller - La Bella Medispa - Reegyn McElligott - The Skin Coaches - Zina Sebastian - Laser Sydney

SALON MANAGER OF THE YEAR

Sponsored by Total Salon Solutions - Taylor Fenton - Macquarie Medispa - Amanda Murdoch - Eudaimonia Beauty

COSMETIC TATTOOIST OF THE YEAR

Sponsored by Dermaplane Pro Australia - Chloe Regan - Chloe Regan Cosmetics and Tattooing - Danielle Scott - Danielle Scott Cosmetic Tattoo - Georgina Westley - Distinctive Features Cosmetic Tattoo - June Warry - Beauty Effects - Junie Ye - Junie Cosmetic Tattoo Clinic - Kelly Inglis - The Skin Hub - Nicole Prance - Pro Cosmetic Tattoo

SALON DESIGN

Sponsored by The Zing Project - Iconic Medispa - Oi Cosmetic Studio - Pelci Clinic - skinOptics - Tanya Ferguson - Holistic Skin Health - The Skin Hub

ABIA

Australian Beauty Industry Awards 2020

BEST MARKETING

- Skin + Wax Clinic - The Skin Coaches - The Skin Hub - Ultra Essence

Sponsored by Shortcuts - Beauty Effects - CE SKIN AESTHETICS - Infinity Skin + Body

TANNING SALON/SERVICE OF THE YEAR

BEST SALON TRAINING

Sponsored by Naked Tan - Beach St. Beauty Bar - Colour Me Bronze - First Things First Wellness Centre - Mobile Beauty Co. - NABU

Sponsored by Dermaviduals - Macquarie Medi Spa - Oi Cosmetic Studio - The Skin Coaches

EDUCATOR OF THE YEAR INDIVIDUAL

BEST BUSINESS PERFORMANCE OF THE YEAR

Sponsored by Beauty Biz Magazine - Emma Hobson - Georgina Westley - Isabelle De Vries - Joy Crossingham - Justine Poniris - Samara Nilsson - Stephanie Elkington - Vanessa Main

Sponsored by Beauty Biz Magazine - Inskin Cosmedics - Makeup and Glow - Mitty - The ZING Project

BEST ECO SALON

Sponsored by Biodroga - CE Skin Aesthetics - Eco Spa - intherapy Ethical Beauty - James Vivian - Noosa Body and Skin Care - The Day Spa

EDUCATOR OF THE YEAR ORGANISATION

Sponsored by Beauty Biz Magazine - Australian Dermal Science Institute - CameronJane Make Up Design - Dermalogica - Elite Hair & Makeup Academy - LashJoy Academy - Loft Inc - Skin Deep Learning - Spectrum Science & Beauty - The Global Beauty Group - The ZING Project

STATE BEAUTY SALON/ SPA OF THE YEAR – 4 TREATMENT ROOMS OR LESS NSW/ACT

Sponsored by Dermapenworld - Bella Spazio - Cronulla Skin Sanctuary - Laser Sydney - The Day Spa - The Skin Clinic - Ultimate Care Skin and Body Centre

CUSTOMER CARE

Sponsored by Sothys - Eco Spa - Eudaimonia Beauty - Evodia Beauty Care - Iconic Medispa - Infinity Skin + Body - La Bella Medispa - Laser Sydney - Oi Cosmetic Studio - Skin + Wax Clinic - The Skin Coaches - Ultra Essence - Wink Lash Studio

VIC/TAS/SA

Sponsored by Hi-Lift Professional - Infinity Skin + Body - James Vivian - Ooh La La Lash Boutique

QLD

SALON TEAM OF THE YEAR Sponsored by inskincosmedics - Addesso - Asthetique Skin Care - Bliss day Spa - Eudaimonia Beauty - Evodia Beauty Care - La Bella Medispa - Macquarie Medi Spa - Miss Kit Beauty Therapy & Makeup Academy

Sponsored by Brisbane School of Beauty - Elysium A Place of Beauty - Oi Cosmetic Studio - The Haven Skin and Body Shop - Ultra Essence

WA/NT

Sponsored by Sustainable Salons - Bliss @ Richmond Quarter - Eden Aesthetics - Glamour Nail Bar - Rejuve Skin Solutions

- Skin Within - The Beauté Collective Australian Beauty Salon/Spa Of The Year (4 treatment rooms or less) to be announced on gala night, determined from one of the 4 State Winners!

STATE BEAUTY SALON/ SPA OF THE YEAR – 5 TREATMENT ROOMS OR MORE NSW/ACT

Sponsored by The Global Beauty Group - Bliss Day Spa - La Bella Medispa - Macquarie Medi Spa - Nectar Day Spa

VIC/TAS/SA

Sponsored by Gay Wardle Education - Bella Pelle Body Clinic - Elysium Day Spa - Beauty Indulgence - Marlo Spa - The Skin Hub - Vitality Laser & Skin Clinic

QLD

Sponsored by Spectrum Science Beauty - Beauty Worx - First Things First Wellness Centre - Gloss Skin and Beauty - intherapy Ethical Beauty - Simply Elegant - Southern Downs Skin & Laser Clinic - Skin + Wax Clinic - The Skin Coaches

WA/NT

Sponsored by Your Coach - Eco Spa - Keturah Life Australian Beauty Salon/Spa Of The Year (5 treatment rooms or more) to be announced on gala night, determined from one of the 4 State Winners!

AUSTRALIAN MAKE UP INDUSTRY AWARDS

HIGH FASHION/EDITORIAL MUA OF THE YEAR - Casey Hill - Marlene Olsson - Nadia Duca - Samantha Coles - Shella Ruby Martin - Shiree Collier - Tanya Guccione - Tri-Anh Nguyen

FANTASY MUA OF THE YEAR

Sponsored by Smitten Cosmetics - Brooke Stanley - Colin Wilson - Courtney Hill Australian MUA Of The Year to be announced at the Gala Night, determined from one of the 3 specialised category w inners.

WINNERS State Wholesaler of the Year Sponsored by DATELINE IMPORTS (Tweezerman - Rubis

Switzerland – Xanitalia – BeautyPro)

NSW/ACT Professional Beauty Solutions QLD Profile Salon Supplies VIC/TAS The Global Beauty Group SA SA Beauty Supplies WA/NT Elite Salon Supplies OVERALL AUSTRALIAN WHOLESALER OF THE YEAR TO BE ANNOUNCED ON THE GALA NIGHT!

Hall of Fame

Sponsored by ELLEEBANA To Be Announced on the Gala Night

WINNERS ANNOUNCED AT THE GALA AWARDS NIGHT, EVENT CENTRE, THE STAR, SYDNEY.

Sponsored by BELLEZZA AUSTRALIA

FROM 7PM TIL LATE.

BRIDAL/FORMAL MUA OF THE YEAR

NEW GALA AWARDS DATE IS SUNDAY 6TH DECEMBER!!

- Bridget Sophie - Diana Cheetham - Jane Truong - Nadia Duca - Samantha Coles - Tanya Guccione

TICKETS ON SALE NOW!! www.mochapublishing.com.au/shop

THANK YOU TO OUR SPONSORS

COVER STORY

Dp Dermaceuticals MG-Collection The latest NON NEGOTIABLE when microneedling The new synergy within the Dp Dermaceuticals Solutions - the MG-Collection™ - is the latest NON NEGOTIABLE when microneedling. It’s unlike any other serums used for microneedling on the market.

A commitment to developing the ultimate mesotherapy solutions inspired the MG-Collection, exclusively developed for professionals which offers a combination of beneficial sterile active ingredients and breakthrough skin technologies to be needled into the skin. The Dermapen 4 device creates 1920 microchannels per second to absorb these revolutionary products. “We achieved the status of industry leader because there has always been a constant effort to lead the technology curve, rather than be a follower.” Stene Marshall, Dermapen Creator and Founder of DermapenWorld

DP DERMACEUTICALS: THE HISTORY OF PIONEERING SKINCARE

We know how important it is for you to be able to offer your clients high-performing and safe products that respect the skin’s integrity, minimise downtime and encourage quicker recovery. Based on the feedback of experienced aesthetic clinicians and medical professionals, Dp Dermaceuticals was born. A world-first in skincare designed exclusively for skin needling, they soon became known as the NON NEGOTIABLES when microneedling. 22

Beauty Biz Year 13 Issue 3

MESO-GLIDE: THE NEWEST INNOVATION IN SERUMS FOR MICRONEEDLING

As the name suggests, the Meso-Glide is a serum-like formulation that helps the microneedling device move effortlessly across the skin. Microneedling treatments create microinjuries on the surface of the skin. By stimulating the wound healing response, the body naturally produces more collagen and elastin. But these injuries also act as microchannels so that topical serums can penetrate deeper into the skin and effectively deliver beneficial sterile actives. Pairing a superior device with marketleading products is crucial to providing the very best results for your patients.

HYALURONIC ACID LIKE NO OTHER

HylaFuse™ Complex is the signature 3 molecular weight Hyaluronic Acid (HA) formulation. It’s clinically proven to be absorbed 150% more effectively than other forms of Hyaluronic Acid. HylaFuse encapsulates other active ingredients and biologically active HA, delivering them deep into the skin for up to 8 hours after application. In addition to this exciting technology, we have developed a breakthrough in skincare science with a potency of Hyaluronic Acid (35mg per/ml) never seen before in a cosmeceutical topical product.

Two of our Meso-Glides contain this potent strength of HA, and the remaining three can be used individually or mixed with the HA formulations for intense hydration and rejuvenation.

THE MG-COLLECTION RANGE FROM DP DERMACEUTICALS

No skin is the same, no treatment is the same, but everyone deserves the very best for their skin. Just as you would adjust the depth and speed to treat different skin concerns, now you can also personalise your treatment with a targeted MesoGlide suited to their skin.

MG-HA35+ HYDRATES SKIN AND IMPROVES THE VISIBLE SIGNS OF AGEING

MG-HA35+ contains HylaFuse at the unprecedented strength of Hyaluronic Acid at 3.5 mg/ml, as well as the Calphasomes delivery system for greater absorption. MG-HA35+ also features the revolutionary telomeres technology, with the inclusion of Geranylgeranylisopropanol (GGP) that helps prolong the life of a cell. This hard-working Meso-Glide is fortified with antioxidants, peptides, Vitamins A, B, C, E and Zinc.

MG-HA35 RESTORES, REFRESHES AND ENHANCES THE SKIN’S APPEARANCE

Another potent HA formula, MG-HA35 contains HylaFuse at an unprecedented strength of Hyaluronic Acid (3.5 mg/ml), as well as the Calphasomes delivery system. The addition of Zinc speeds up collagen synthesis for better skin repair and works as a skin astringent to decrease natural oil production. Vitamin B5 contributes to the natural ability to moisturise, soothe, heal and regenerate skin. It works in MG-HA35 to increases skin’s hydration, softness and elasticity.

MG-BL BRIGHTENS AND LIGHTENS UNEVEN SKIN TONE

For clients with stubborn hyperpigmented or melasma affected skin concerns, MG-BL can help reduce the appearance of unwanted pigmentation. HylaFuse technology delivers hydration along with natural skin brighteners Uva Ursi Leaf Extract and Vitamin C. Licorice Root, and Kojic Acid are both tyrosinase inhibitors that can help slow the production of melanin. Applying pigment-sedative BRITE LITE and protective COVER RECOVER sunscreen is recommended to help your clients manage stubborn hyperpigmentation.

MG-CLR HELPS CLEAR SKIN

Antimicrobial peptides and bio-compatible extracts combine to help clear problematic breakouts and enhance the visible complexion of skin troubled by acne, blackheads/comedones, open pores and oily skin. MG-CLR contains potent anti-inflammatories, Oligopeptide-10 and Boswellia Serrata Extract, that have been shown to help to calm and soothe skin and reduce some common symptoms of problematic skin. Vitamin B3 also contains antiinflammatory properties and stimulates collagen to reduce the look of wrinkles and fine lines.

MG-R.A.S. HELPS REVERSE THE SIGNS OF AGEING AND SCARS

This Reverse Ageing & Scars (R.A.S.) formula contains a powerful blend of antioxidants, vitamins, peptides and botanical extracts renowned for their anti-ageing and enhancing effects. The HylaFuse technology ensures effective delivery of active ingredients. MG-R.A.S. contains Retinaldehyde, which is considered the most active form of retinoid (Vitamin A) that does not require a prescription. It improves and regulates cellular activity to visibly reduce discolouration and fine lines, wrinkles and rough skin.

COMPLETELY STERILE

As a leading clinician, one of your top concerns is providing a safe and sterile environment for your practitioners and clients. Stringent measures have been put in place to ensure that treatment providers have everything they need to provide the safest and most sterile treatments. The MG-Collection has been packaged to the highest GMP standards in individual 5ml glass vials. The sterile packaging allows the formula to be used directly from the glass vial with the convenient silicone (Luer-lock compatible) dispenser nozzle or drawn up with a sterile Luer-lock syringe and/or dispensed into a sterile ACM™ kit for procedural use.

POSITION YOUR CLINIC AS A LEADER IN THE FIELD

Your clients come to you looking for the best advice and customised skin solutions so they can rewrite their skin’s history and face the world with confidence. Now, thanks to the MG-Collection, you can bring them the very latest in skin science and achieve even more outstanding results. Visit DermapenWorld.com or call 02 9889 3636

2019 ABIA WINNER

A FAMILY AFFAIR SKN BY JANE MARSHALL WINNER OF THE 2019 ABIA VIC/SA/TAS SALON OF THE YEAR (4 ROOMS OR LESS) SKN by Jane Marshall, right in the heart of Melbourne’s Carlton, has become famous for helping their clients become skin confident since opening their doors in January 2018. Their vision was to help everyday people revise their skin in their luxurious, Boutique Spa surrounds.

2019 ABIA STATE SALON OF THE YEAR – 4 TREATMENT ROOMS OR LESS - VIC/TAS/SA. Sponsored by Scentered - SKN By Jane Marshall

With humble beginnings, deeply rooted in family, SKN business owners, Jane and Marshall Ghiotti are Niece & Uncle. After studying at Elly Lukas and spending 10 years honing her craft, Jane turned to her Uncle, Marshall, to partner in helping her dreams coming true. Marshall brought extensive, successful business experience, and Jane brought the flare and passion to bring it to life. SKN is passionate and focused on making each and every client feel like part of their family. Simply because, family is how it all began. With a full menu of paramedical, corrective treatments, including fat cavitation, carbon facials, radio frequency and Dermapen, SKN is a destination clinic not to be missed. “We use modalities together, to layer and create unique, and innovative treatments solutions.” Jane shares. “Long term results are our vision. We are always striving to find the ‘why’ behind the client’s skin concern. No quick fixes, or fluffy stuff here.” Real People and Real Results is the heart of life at SKN. Honest consultations, thorough knowledge and impeccably trained therapists, Jane and her team are real people. Warm, welcoming and bespoke is what you can expect and ensuring clients feel listened to is at the heart of every appointment. “We are proud of our client experience and ensure we personally know each individual that walks through our door”, says Jane. SKN is proudly a DMK Pure clinic and were fast tracked to DMK Pure status after only 12 months of trade, something that usually takes 18 months. “This was offered to us after showing excellence in online training, face to face training, advanced skin revision training and the volume of home care prescriptions we were recommending.” explains Jane. Continually striving to change people’s lives through changing their skin and sharing their client’s success through their “before and after” photos are one of the

Beauty Biz Year 13 Issue 3

keys to Jane’s success. “We have created so many life changing journeys and continue to support our clients through their maintenance treatments. Skin revision journeys have been posted on all of our social media channels, because our clients believe in SKN.” Because of these results, Jane and her team were surprised with one of their client journey’s making DMK’s official 20-year celebration Before and After Book, which is beautifully displayed in clinics throughout Australia for clients to see. SKN’s growth so early on has seen them already expand their space and combined with elite training, this has allowed the team to not only take on additional clientele but have been able to push the boundaries of traditional skin care and facials. It has also allowed an extension of trading hours due to high demand, now trading 6 days a week, including 4 late evenings and Saturdays. Jane and her SKN team have shown that you don’t have to be big to kick big goals in the industry. From humble beginnings to now taking out a National Award, there’s no stopping the SKN team and we can’t wait to see what they do next.

2019 ABIA WINNER

A FOCUS ON EXCELLENCE EDEN AESTHETICS WINNER OF THE 2019 ABIA WA/NT SALON OF THE YEAR (4 ROOMS OR LESS) The team at Eden Aesthetics, in Western Australia’s Margaret River district, provide outstanding quality beauty treatments and set standards high so their clients always receive the best experience.

2019 ABIA STATE SALON OF THE YEAR – 4 TREATMENT ROOMS OR LESS - WA/NT. Sponsored by Sustainable Salons - Eden Aesthetics

Clinic owner, Dr Sarah Podmore, worked in the aesthetic industry for 6 years prior to opening Eden in July 2018. The Eden Aesthetics team comprises of 6 members, including 3 Senior Beauty Therapists, an RN, a marketing manager and Sarah across 4 treatment rooms, 2 of which can be opened into a larger double room to accommodate couples’ treatments, group bookings and events. Even though Eden Aesthetics are relatively new to the industry, the team believe investing in key technologies is pivotal to their success. “We aim to always be innovative and to have the latest and most advanced treatments in our clinic. Eden specialises in providing their clients with medical grade treatments and cosmeceuticals including Cosmetic Injectables, Laser, Dermalux LED, Dermapen Microneedling, IPL, and more. Eden are also the first clinic in WA to offer REVIV vitamin drips and booster shots. Recognising that the customer’s experience starts before they have even stepped inside our clinic. We have designed our website and social media platforms to be user friendly, concise, friendly and welcoming and to make our clients feel special (many of them feature in our posts). Dr Sarah and Jess, the visionaries behind Eden Aesthetics, believe their strong leadership style of communication, accountability and innovation have all played a crucial role in their clinic’s success. Keeping their knowledge up to date attending conferences in the cosmetic industry every year and to learn about the latest developments and treatments.

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Eden was conscious of working in an industry that has a high use of disposal consumables. In addition, as a business in a rural area, the Eden team are very aware of the impact they have on their surrounding environment. In response to this the team have implemented changes to reduce their carbon footprint. Many of the team live on rural property’s with rainwater or dam collections being their primary water source so we understand the importance of water conservation. “We limit the amount of harmful detergents from entering our natural waterways by choosing to use natures organics earth choice brands. These products are plant derived, cruelty free and use sustainable products. The packaging is made from recycled products where possible.” Sarah shares “At Eden we also promote wellness and flexibility. The team members are allowed to take time out of their day to attend school events with their children, medical appointments, dance concerts, school assembly’s, awards etc etc. We have built trust within our team and are happy to look out for one another’s wellbeing and take the workload for a short period. Regular team meetings as well as informal discussions encourage both open and honest feedback, with further education, constant revision and new learning experiences is integral to the success.

“We not only able to provide quality services to our clients but have the background knowledge to devise individualised skin journeys and truly understand the skin and the client’s needs.” Sarah and Jess have great relationships with other beauty industry colleagues and aim to support each other, especially during recent times. They have achieved this by welcoming other therapists into their salon to train with Sarah in injectables or laser treatments. The beauty industry is competitive, but Eden’s aim is to support their industry friends to succeed together with their focus being on excellence and making themselves the leaders in our industry.

2019 ABIA WINNER

AN EDUCATIONAL JUNKIE JESSIKA BRIGGINSHAW WINNER OF 2019 ABIA COSMETIC TATTOOIST OF THE YEAR Jessika Brigginshaw, Owner and Director of Cosmetic Tattooing by Jessika, is a true advocate for her industry. Proud to be a part of this dynamic and growing field, she feels lucky to get to do what she loves every single day. “I never stop learning. I am an educational junkie. I invest heavily in learning new tips and tricks from international artists, which keeps me ahead of the game.” Jessika says. With a growing personal bucket list Jessika set her sights on the professional goal of holding her first conference APMAC (Australian Permanent Makeup Artists Conference), in collaboration with fellow Permanent Makeup Artist, Georgie Westley, to further support the Cosmetic Tattooing industry with an abundance of educational and networking events all under one roof, which took place in October 2019 on the Gold Coast, Queensland. “I believe that hard work, dedication, consistency and passion is what will help me to continue to grow my businesses. I truly love what I do and get so much satisfaction from seeing clients overjoyed with their new brows, and students learning a new skill set.” Jessika subscribes to various industry publications, and enjoys following other artist’s work from all over the world, to ensure that she is at the forefront of the industry and exhibits in Trade Beauty Expos also. Not only treating clients as a professional Cosmetic Tattooist both at clinics B Indulged & Cosmetic Tattooing by Jessika, in late 2017 Jessika launched Brow Squad, a brow & lash focused wholesale distribution & training academy - designed to leverage & share Jessika’s passion and skill set in Brow Tattooing with the wider industry. “I have built a well-known and positive profile

in the cosmetic tattoo industry, so it made sense for me to expand on my love for this industry. I am extremely proud of the business growth that I have achieved in my salons.” Social media has formed an integral part of Jessika’s business marketing strategy, actively posting and engaging on across several social channels. “Everyday I allocate at least an hour to like, comment and post on other people’s pages, plus posting in beauty groups and forums. I also run my own Brow Squad mastermind group, which I contribute to daily. I literally live and breathe social media.” she shares. 2019 ABIA COSMETIC TATTOOIST OF THE YEAR. Jessika boasts over 25K+ social Sponsored by Dermaplane Pro Australia - Jessika media followers and with 60-80 Brigginshaw, Cosmetic Tattooing by Jessika clients per month and a 4-6 months in advance, clients and students travel from all over Australia to and acknowledged by my fellow peers within have their brows done by Jessika, “it’s an such a competitive industry. The competition extraordinary feeling”. Word of mouth referrals was fierce with such talented artists that had have also played a key role in Jessika’s group also entered, The support and encouragement tribe of raving fans of her clientele. Her clients was overwhelming and I felt so honoured, that can’t help but sing positive praise for Jessika’s all my hard work, investment in training and work calling it “transformational” “great service” never giving up, made it all worthwhile when I and “very talented at what she does”. won. “It’s flattering to see my clients are so happy with the result, that they are wanting to share the experience with friends and family.”

What has it meant to you to win the ABIA for Cosmetic Tattooist of the Year?

It has been truly so rewarding to be recognised

What impact has this award made on your business since winning?

It has had a very positive influence on my business and professional career as an artist, as my clients and students have the peace of mind and assurance that they are receiving cosmetic tattooing and training by an award winning Artist/Trainer, that has been highly regarded and acknowledged by the industry leaders and wider beauty community.

What have you loved most about being involved in ABIA’s?

It’s an honour to be amongst the finest artists, therapists and businesses within the industry, who support, encourage and give each other positive recognition when it is well deserved. I love the community vibe and how it brings us all together to celebrate each of our successes. I also love how we can network to build new relationships and rapport within the community and watch new and upcoming industry leaders emerge.

2019 ABIA WINNER

SELF-CARE AND BEAUTY SERENITY SKIN SPA WINNER OF THE 2019 ABIA QLD SALON OF THE YEAR (4 ROOMS OR LESS)

2019 ABIA STATE SALON OF THE YEAR – 4 TREATMENT ROOMS OR LESS - QLD. Sponsored by Ex-Import/Belmacil - Serenity Skin Spa

Serenity Skin Spa, is a beautiful clinic situated in Hervey Bay on Queensland’s Fraser Coast where Abby Blanke and her team work tirelessly to create a community of women that empower and lift each other up. “We do this by taking time with our clients to form connections, being real, showing kindness, being understanding and displaying our own self love.”

Abby started Serenity Skin Spa as Seaful Beauty, a nail-focused salon of 8 years, before a wave a budget nail salons swept her area and she was forced to pivot and evolve. Abby was always interested in clients who presented with various skin concerns, so dedicated herself to studying the skin and in 2012 Serenity Skin Spa was born.

Staff are given opportunities and encouraged to continue to train in new technologies and techniques associated to skin in our industry. “By making our staff the greatest investment I believe Serenity Skin Spa will continue to flourish in the future as our target demographic demand a personal connection with those assisting in their health and wellbeing,” says Abby.

With a growth mindset, Abby has positioned her business to become a leader in the beauty industry, especially in her local area. This has not only brought much success to the Serenity Skin Spa team, but also given employment and satisfaction to staff as the business continues to grow!

Aware that clients in this day and age don’t just pick up the phone and call us for an appoinment, and nor do they always want to rebook straight after they visit Abby has embraced online marketing to adapt and evolve her business to maximise convenience for her customer.

Abby and her team of dedicated professionals have created a nurturing environment where their clients can be empowered to be their best by making time for their own self-care. Serenity Skin Spa is not only in the business of providing professional beauty services, but also believe their role is to encourage women to find confidence for themselves, within themselves.

“Our statistics show our customers prefer to utilise our online platforms to make contact with us and it is in this understanding that we have invested heavily in digital marketing and online booking portals.” In doing this Abby and her team have established their brand online to have a fantastic community of women who interact with us via Instagram and Facebook.

Abby recognises to be the best in her field she has to have the best team of knowledgable professionals and dedicates time into training her staff and investing in the most up to date technology to enable our staff to provide the very best experience to our clients. Abby proudly boasts a 2-week waitlist for appointments and a swag of heartwarming testimonials and being recognised as industry leaders in our region make us proud to be changing the lives of clients one appointment at a time.

Beauty Biz Year 13 Issue 3

In discussing the success of Serenity Skin Spa Abby makes a point of stressing the importance of giving valuing to and investing in her staff. “We offer all of our employees’ permanent employment so they feel they have job security and a future in our business.” This also means Serenity Skin Spa clients form a solid relationship with each Therapist and feel they get personalised attention that only a dedicated team can provide.

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FOR THE INDIVIDUAL BEAUTY OF YOUR SKIN

WELLNESS

HOW TO STAY PRODUCTIVE WHEN OVERWHELMED

By Angela Sanchez

Your productivity has evaporated in the furnace of the fire. Your burning the candle at both ends, being fully booked in salon, keeping your teams culture alive, making sure you are financially fit incase covid shuts you down again, on top of that you feel you need to keep up with every social media platform so you stay in touch with your clients . Being your own boss can be amazing But with that comes responsibility. And with responsibility comes those day when you want to curl up in the corner and let someone else take care of everything because there’s just so much, and you’re only one person. Along the way I’ve had to pick myself up and deal with the overwhelm to keep moving the business forward. It isn’t easy — but it is a learning opportunity. A midst the murk of stress and worry there is the space to find your inner strength. Your inner #BeautyBoss. Here are 5 strategies that can help you make a mental shift and start to get back in flow.

PINPOINT YOUR PURPOSE.

If your passion and purpose is stronger than the discomfort of overwhelm, it shouldn’t affect your productivity. WHO ARE YOU? WHAT DO YOU STAND FOR? WHAT DROVE YOU TO GET INTO THIS INDUSTRY IN THE FIRST PLACE?

PRIORITIZE YOUR PRIORITIES.

Begin by doing a brain dump, and list every single thing you should be doing, work out what doesn’t light you up and delegate it! Try and stick to 3 core focuses of your week, hold yourself accountable to them or find a Beauty Boss Bestie to team up with. We put so much pressure on ourselves to get a million things done at once, but if we do this we end up getting very little done.

HAVE A DREAMING DAY.

Give yourself an open day to rite down everything you have going on. What are all the tasks and projects that you have to do on a daily, weekly and monthly basis. Get it out on paper and have a birds eye view of what level of priority you are going to give to each project, and get everything organised so you start to gain clarity. So go on.... get your calendar out, which day are you going to schedule in for your dreaming day? If its not scheduled it doesn’t get done!!

EMBRACE IMPERFECTION AND BE AUTHENTIC.

You don’t have to be bright and bubbly all the time. That’s why your most authentic, non polished Instagram stories receive all the engagement. I say this on one hand, but on the other, if you are due for a digital detox, let your clients know that you will be offline and give yourself permission to switch off. Its important and use that time to get outside, connect with nature and be present with your emotions.

MEDITATE.

Find a quiet space, pop on a guided meditation – there are so many that you can google with the key world “overwhelm”

FOCUS ON YOUR DEEP BREATHING. Sometimes we have so much going on in our minds that it blocks the creativity, or you end up scrolling endlessly on social media because you are procrastinating . Meditating can help cancel out the noise and you will be able to come centered.

Remember, Success is an inside job, sometimes you need to take a step back, write it all out, reflect and plan it out so you have a clear direction. You can achieve anything if you set your mind to it. You’ve got this #BeautyBoss 30

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WELLNESS

MENTAL HEALTH MATTERS By Kristy Mckenzie

We hope that you and your employees are ok during such an uncertain period. I have no doubt the stress levels are high within your teams right now. Anxiety and Mental Health issues amongst our precious staff is an increasingly difficult problem to navigate at the best of times. We care deeply for our employees. Some are like family to us. Understanding how to recognise signs of stress and assist with the complexity of mental health in a professional and proactive way can be daunting. Sometimes it’s like a quiet balloon being blown up, or an elastic band being stretched in the background. We don’t hear it, because we are busy with our own lives and our own stresses can be loud. We don’t see it either as sometimes it is not super obvious, but when the balloon pops, or elastic snaps, and we reflect, there are usually small signs of a problem we didn’t pick up on. I have compiled some easy steps on how to recognise an issue and my recommendations on how to manage this as a leader in your business. Early warning signs may include: · Being unusually late for work · Increased sick days · Becoming easily overwhelmed or upset · Finding it difficult to make decisions · Changed lifestyle habits · Loosing (or gaining) weight · Dropping the ball in regards to personal hygiene · Client complaints or drop in performance. Once you have recognised there is a problem, you have a few options. You need to remember, you are not a counsellor or psychologist so giving 32

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yourself permission to not try and fix the problem is really important. Set aside time for a chat. This could be as simple as a quick coffee catch up. You want to open the dialogue to see what you can do to assist. I like the pat/slap/pat approach. Putting this simply, give one compliment, then give feedback/ evidence of your concern, and always finish with another positive. This will give you a chance to dig a little deeper with what is going on. What to do when there is a problem. When you have had the conversation and identified there is a mental health concern, your follow up procedure is just as important as the initial conversation. Document the problem, and pass on some information on where and how your employee can seek additional help. This could be suggesting they book an appointment with their GP, or calling Beyond Blue or offering an Employee Assistance Program. It is really important that you do not engage in a counselling session. You are not trained, and your advice could be detrimental. Education and Training is always the key. There are many ways you can incorporate mental health training into your team education calendar. This is a non-intrusive yet highly empowering and ongoing way to support your staff. Having a monthly 10 minute training session on building resilience, teaching them to meditate, breathing techniques, or even something as basic as introducing a simple exercise and stretching regime or fresh air (go for a walk outside) policy will help with daily stressors. Protecting yourself for the future. Having a mental health support plan, or employee assistance

program (EAP) within your business is a great way to help you deal with these issues, without assuming the role of counsellor or psychologist. Being empowered to give your employees immediate assistance when they are struggling will set you apart from other employers and will show your team you prioritise their mental wellbeing. What is an Employee Assistance Program? An Employee Assistance Program (EAP) is free (for your team) and a strictly confidential counselling service and resources that helps your employees be at their best. These sessions can be used to develop tailored strategies to help enhance wellbeing – both in and outside of work. A Centers for Disease Control and Prevention report says anxiety and depression causes over 200 million lost workdays in the U.S. annually. This is a problem that isn’t going away anytime soon. Mental Health support and training is just as important as the technical training. If your employees are not feeling great, this will follow through and damage your business. We know better than anyone that prevention is better than cure, and what we do in bite size pieces makes for a healthier bigger picture. Further information: Professional Salon Society www.professionalsalonsociety.org Beyond Blue https://www.beyondblue.org.au/ Work Safe https://www.worksafe.vic.gov.au/mentalhealth-safety-basics

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WELLNESS

HONOUR YOURSELF By Julie Cross

Some of you may be back at work, some of you may not, some of you may still be trying to work out what work now looks like, and some of you may be feeling in control, while some of you may feel very much out of control. Some of you may be feeling scared and uncertain about the future while others not so much… and I think I have been through all of that myself, just in one morning! And what I want you to know is that, however you are feeling, it is OK! When we land in times like this it is normal to feel a little overwhelmed and disorientated, there is no rulebook for this. So today I want to talk about you, and keeping you safe… and I don’t mean I am going to talk about keeping you Covid physically safe… (you have already been educated about that!) I am talking about being mentally and emotionally safe. I think that we underestimate the ongoing affect on us hearing months and months of negative messages, filled with fear and gloom and doom… so I am not saying we need to be unrealistic, or we shouldn’t be informed, but once you have done that, it is time to turn it all off, it is time to bring yourself back into the moment where you are right now, and find what is good and great.

“Take the time to fill yourself up, do things you love with people you love and focus on all that is good… you deserve that!”

And I know you will find lots of things to focus on, and when you do that you will feel your energy lift, and remember, like energy attracts like energy. We are allowed to find the positives within the Pandemic… and start small if you have to, and go from there. I am glad we are doing the Pandemic here in Australia that is for sure. We will come through it, and, to some extent, we will decide how well we come through, because remember, we can’t always control what happens to us, but we can control what we think and do about it! And on that, let us remember that we need to focus on what IS in our control, rather than focussing on what is not. It is such a waste of our time to focus on, talk about, get angry about and get upset about, things that we can’t really change… so let’s focus, instead what we CAN control, not there is power and positivity in that!

And you are leading the people around you through it… if you are the manager or the owner of your business, you are leading your people through this, they will catch your attitude… and as a parent we are leading our children through this, we are that important, so let us look after ourselves through this.

The other thing I notice in times like this is that we almost feel like we have to get permission to feel happy, positive and joyful! In hard and challenging times, you still have a right to your joy. Being happy and optimistic during these times doesn’t mean that you are ignoring or denying the gravity of the situation or a problem, or a pandemic; instead it is about connecting to the energy that can best support you and the people around you to affirm a solution!

The best place to start is to be aware of your thinking, muscle up mentally and control those thoughts, make sure that your thoughts are serving you… and the best indicator of that is your energy… how are you feeling, and are your thoughts serving you to feel better or contributing to you feeling worse… and then know that you can change your thoughts to focus on things that lift your energy… yes, this is a time when we need to muscle up mentally.

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I have noticed for me this has been a time to teach us to really practice mindfulness. Mindfulness is about a real knowing that all you have for sure is the moment you are in, so treat that moment with the respect it deserves and live the length, depth, width and the breadth of that moment. If you are with a client, then no matter what is happening out there, what you can control is the interactions with that client, so give them all you have, in this time of ‘social distancing’ we need to connect deeper than ever before, this is your time to take your stage and give it all you have got. When you are with your family, BE with them; let us really dive deep into gratitude for our loved ones and for them being healthy and happy. Yes, this is a time where we can get back to delighting in the simplest of things and it is so good for your mental, spiritual and emotional health to do so. I think we underestimate the assault on our positive energy through this time, so please take the time to fill yourself up, do things you love with people you love and focus on all that is good… you deserve that! And it is also so good for your immunity system! Winning! Stay well, happy and safe… and keep sparkling!

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HOW A BUSINESS CAN EXPAND DURING COVID Thirty two years ago Riana van Rensburg started a sole trading beauty salon. Riana’s Health Skin Care Clinic in George, South-Africa and after emigrating to Australia she re-opened the brand in Canberra, ACT. In 2014, DermaplanePro Australia was founded, which is now a well-known brand to over a thousand beauty therapists, nurses and health practitioners. DermaplanePro Australia is the professionals choice for dermaplaning supplies, education and support and now offers Aesthetic Skin Care Courses through ITEC including:-Needling, Dermabrasion, Skin Peeling Systems, IPL, Laser and Light treatments, Cosmetic Tattooing, to name a few. During the recent lockdowns many business’ have had to look at pivoting and changing their business model and Riana has certainly done that with her business. “When the government shut me down, I was devastated,” says Riana, “I had never taken off more than two weeks at a time away from my clinic and the thought of sitting at home waiting out this uncertain time was horrifying. Sitting at home, looking at my bank account and seeing how my money went to insurance companies, lease agreements and business loans made me realise that I needed to get off the couch!” Instead of accepting what was with an unfavourable outcome, Riana designed a new business plan, vision and mission statement for the Covid-19 period. “I realized that during the closures, all beauty therapists across Australia were sitting at home, waiting out the time and they became my focus point.” Riana looked at how she could expand her business during Covid and worked on many projects that certainly kept her busy but also gave her a new foundation for additional strings to her bow so that she could use this time to continue growth in different ways. Her ‘Covid’ list was impressive chalking up quite a few career bests! Her list of achievements diring this time included:1) Creation of online study guides, presentations, videos, and demos to assist 36

Beauty Biz Year 13 Issue 3

students with distant education. 2) Implementation of various virtual training aids, e.g. facetime, facebook, skype and zoom. 3) Creation of a private FB site with new uploaded educational videos ready for students to learn from and practice with. 4) Creation of a logbook system for students to enter all learning time. 5) Reduction of prices making it affordable, desirable and achievable for her clients 6) Opened a 24/7 communication mobile number for students to communicate with her which created a one-on-one system to support them. 7) An invitation to all students to Instagram page, assisting them with marketing material to advertise their services. During the period from 24th March through to 23th July, Riana has trained 134 students in dermaplaning and 8 students in a qualification of skin care, make up, manicure/pedicure and cosmetic tattooing. Riana’s determination has been demonstrated

during this tough time to not only assist students of beauty therapy but also has allowed her to create more avenues of education that in normal times she may not have had the time to do so. Although it is clear that recent times have been tough, it has also shown us that we need to be flexible in business and the 2018 ABIA Hall of Fame winner is testament to that. Riana’s passion for the industry has given her the opportunity to serve on the board of many beauty therapy organisations in SouthAfrica and here in Australia, e.g. Chamber of woman in business (Vice-Principal) & SAAHSP (Education board). Riana has won many awards and accolades, e.g. South-African Businesswoman of the year award for ABSA bank. Australia: CWB Best New Business, APAA Best Sole Trader, and CWB Highly Commended Business. Riana was a finalist for ABIA best salon and best therapist award, has been a TELSTRA Business owner award finalist twice in 2013 and 2014 and was inducted into the ABIA HALL OF FAME in 2018.

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NLP TECHNIQUES FOR THERAPISTS

By Jayde Philips

NLP - Neuro Linguistic Programming - is like having an advanced communication skillset for ourselves and for us to communicate powerfully with others. It is basically like an instruction manual for the mind with a set of tools that help us become rockstar communicators. The reason this is so powerful within a beauty business, is because your team creates, learns and projects confidence and conversational magic with the clients when it comes to selling products and services.

Wouldn’t it be nice to know you are lighting up all of your amazing clients with happy feel good neurology when you are talking about treatments and products that benefit them because you have found the right way to communicate with them, why it is so good to invest in there skin? Imagine that every client that visits your clinic feels that their needs have been meet “beyond skin deep.” So here is where the magic 5 step process begins: 1) Establish rapport - Rapport is everything. It’s all about relationships and connection when getting people to like, know and trust you. In respect to NLP and how to develop good rapport, is to match and mirror others so we are being like the customer; after all people like people like themselves. Matching their body language, tone of voice and how fast they speak, this deepens the level of trust and rapport with you. 2) Asking questions (to find out the problem & what they want) - You want to ask the right questions. Ask what they want, where they are now, what’s standing in their way and what have they tried to do to fix their problem? 3) Find the need (their problem and how our services fix that problem) - What do they really want? What’s the skin nightmare? Why is there a need and how your services & products can get them from feeling insecure and unsatisfied to confidently flawless bare faced and all. 40

Beauty Biz Year 13 Issue 3

4) Link the need or value to your product or service - Step 3 & 4 are what most people miss during the sale. Create the bridge between where there are and where they want to be. What products & What treatment plan is best for your client to achieve the desired result? 5) Close ( Ask for the order ) - This is where we paint the picture of where they are and how your services and products will get them to where they want to be. Once that is done and you have an agreement and have that YES, you’ve been dying to hear, you then ask for the order with a smile on your face.

back to front, fall in love with them, use your products at home and speak with passion about your services and your skincare brand confidently and with belief in their value and the results they provide. Confidence is attractive! Quiz one another on a product and a service every week and practice how you speak to your clients about them until you can say all that amazing stuff in your sleep. Who can question your ability and recommendations when you can communicate without umming and aaahhhing before beginning your sentences?

If you have reached step five and you get a No there is a good chance you have not done steps 3 & 4 correctly.

By being able to read your clients wants and what they really need, your client will feel like they have been taken care of 100% and 9 times out of 10 you have exceeded their expectation.

You can use this 5-step process in many ways for example steps 1 to 4 can be utilised as part of your consultation and step 5 after treatment and over the counter product sales on new and existing clients. You may now have notice that this process comes very natural to you.

At the end of the day this not only adds value to their experience, but it also adds value to your bottom line through up selling and long-term clients. We all love what we do and why we do what we do, and sales skills are a must to have a thriving and successful beauty business.

We also have clients that come to us for that $49 microdermabrasion special you are promoting for the month but that doesn’t mean you cannot turn them into a raving fan and dedicated client to your clinic. By mastering these 5 steps you would be amazed at how many of those bargain hunters or quick pamper ladies fall in love with your services and your amazing ability to understand their needs in such a short time.

Jayde is a Qualified Beauty therapist, Master practitioner of NLP, Timeline Therapy & Hypnosis and Emotional Anatomy counsellor. She is a proud mum-prenuer of 10 years & 5 of those years within the beautiful industry. Jayde specialises in Holistic therapies that heal the Mind & Body with a deep passion for helping Mums in business to achieve financial Independence without having to sacrifice their home life, their time or struggling with two different identities.

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Gay Wardle is opening her doors for an exclusive shadowing and mentoring program designed for therapists serious about expanding their skillset, enhancing their customer experience and transforming their bottom line. This is your once in a lifetime opportunity to shadow Gay as she performs her daily routine in her own clinic environment. From her signature skin consultation to seeing an unforgettable Gay Wardle treatment, this exclusive program showcases first-hand how to become an industry leader. An invaluable experience, join Gay every step of the way and develop a solid understanding of the roles required to run a profitable clinic, boost client retention and achieve incredible clinical outcomes. A nurturing, one-on-one learning environment, Gay will cater your mentoring experience to your needs and goals. You will have the opportunity to observe time management, expert treatment skills, effective client communication and how to take your skin consultation from pleasing to profitable.

Discover one-on-one professional development like no other • Experience personalised training from industry icon Gay Wardle • Escape your daily distractions and immerse yourself in expert education • Observe and discover new treatment techniques to take back to your clinic • Enhance your skin consultation experience and start making profit • Learn professional communication to heighten your customer experience • Enjoy once in a lifetime, one-onone question time with Gay and start achieving your goals sooner! Your ABIA Hall of Fame mentor A career dedicated to sharing her passion for lifelong learning, Gay Wardle has established herself as one of the beauty industry’s most respected icons. Her roles as an educator, business owner, mentor, coach and skin expert has seen her feature as keynote speaker at industry symposiums on a global scale. Committed to the personal and professional development of the industry at large, Gay Wardle’s name is synonymous with supporting business owners become the very best versions of themselves.

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– Albert Einstein

Are you ready to invest in your career? Applications are now open now to join an upcoming program in 2020. “What I gained in theoretical knowledge is only surpassed by the passion and enthusiasm she instils in everyone she mentors. It’s one thing to be an amazing educator but it’s a true educator that can enthuse, inspire and support every therapist she crosses paths with” Carla Poole

THE SCHEDULE DAY 1 9:00am – 10:00am – Check-In • Review questions completed by the work shadow. • Discuss 7 Habits of Highly Successful Salon Owners 10:00am – 11:30am – Gay’s Signature Skin Analysis – the secret weapon • Gay will take you through a comprehensive Skin Analysis and will show you how this vital step can set you and you client up for success. • Skin treatment program. • Prescription of skin products. • Starting point for tracking progress. A comprehensive skin analysis can show both the clinician and the client distance traveled. 11:30am – 1:00pm – Work Shadow Gay while she performs treatments on clients 1:00pm – 1:45pm – Lunch provided 1:45 – 4:00pm – Work Shadow Gay while she performs treatments on clients 4:00pm – 5:00pm – Reflect and check-out • Question and answer time. • Write down three things that you can take away from today and implement in your salon. • What daily habit are you going to commit to start your day.

DAY 2 9:00am – 10:00am – Check-In • Review learning from the previous day. • Discuss 7 Habits of Highly Successful Salon Owners again – what did you see yesterday? 10:00am – 1:00pm – Work Shadow Gay while she performs treatments on clients 1:00pm – 1:45pm – Lunch Provided 1:45pm – 4:00pm – Work Shadow Gay while she performs treatments on clients

4:00pm – 5:00pm Reflections and check-out • Reflection writing three things that you will implement in your salon and three things that you will do to invest in yourself. Online and Shadow Education When it comes to her mission, Gay is clear, “Imagine gaining new confidence, having the knowledge and the ability to diagnose skin with determination and certainty. This is what I will help you do,” says Gay. “The condition and appearance of our skin is key to our overall wellbeing, it is important that you know the functions of this incredible organ. Gain a greater understanding of the internal factors that affect skin as well as the external, environmental factors that also affect skin.” “I believe that education is the key to building confidence in planning treatment programs that deliver results for both you and your clients!” Results will always come from a clear understanding and open communication between you and your client says Gay and this will enable you to build a successful relationship based on mutual respect with sustainable results. Online learning allows you to study when you want to, at a time that suits you and at your own pace. Gay Wardle online education is progressive with new and up to date courses being added constantly. The courses are designed to up skill your knowledge on skin conditions and disorders while giving you more confidence and skills to treat all skins. All information delivered is unbiased, and Gay the educator, is consistent in continuing to up date her own knowledge with constant research. She regularly attends global conferences and educational classes. Gay Wardle is a businesswoman, coach, mentor and an internationally recognised speaker and educator. In 2015, she was awarded “Educator of the Year” at the Australian Beauty Industry Awards. Gay’ passion is “skin analysis” and she drives this agenda both nationally and internationally. Through her dedication and commitment to learning and teaching others, Gay has established herself as one of the most respected icons in the illustrious “skin and beauty” industry. Her work as an educator and practitioner was celebrated in 2014 when she was inducted into both the ABIA Hall of Fame and the Reed Exhibition Hall of Fame. For more information on all online education with Gay and to Apply for Shadow Mentoring visit the website www.gaywardle.com Or contact Gay via email: education@gaywardle.com Or phone: 0418 708 455

NO MINIMUM ORDER TAILOR MADE PACKAGES FREE SHIPPING ON ORDERS OVER $300 24 / 7 WHOLESALE ONLINE ORDERING PARTNER AFFILIATE PROGRAM EDUCATION SUPPORT DISPLAYS TO SUIT ALL BUDGETS CONTACT US FOR MORE INFORMATION INFO@BELLEZZA.COM.AU PH: 03 9331 5729 ONLINE TRADE WWW.BELLEZZA.COM.AU

s he Las ABOVE THE REST BEAUTY

As people who work with people, we all know how important it is to provide good customer service. It’s also important to understand that good customer service isn’t just about being warm and welcoming, providing consistently good treatments and having an easy-to-use booking system. Especially for lash stylists, customer service ultimately comes down to how effectively you can communicate with – and educate! – your clients. Let’s be honest: there’s a huge amount of information that we need to get across to our clients. Think about how much you had to learn when you trained! If this information isn’t given clearly and effectively, misunderstandings occur, and ultimately, this will cause problems not only at the first appointment, but also for future appointments. While it’s still important to be friendly to your clients, it’s equally essential that you seriously and honestly educate them on what they need to know as an eyelash extension wearer. It might be difficult to have some of these conversations, but in the long run, your clients will thank you for it.

COMMON SCENARIOS DIRTY LASHES

I’m sure you know that applying eyelash extensions to lashes that are dirty is totally painful and a huge waste of time, because those extensions are going to fall out pretty much straight away. And if this happens, naturally our client is going to be upset! To avoid this, we want clients to clean their lashes. But it’s not enough to simply sell the cleanser as an add-on at checkout. If she doesn’t know how or why to use it, she’s likely to shove it in the shower with all of her other products and maybe only use it the night before her lash refill appointment, the same way she might floss her teeth right before she visits the dentist. A great way to do this is to invite your client to cleanse her lashes at the basin before she gets on the treatment bed. · Stand beside her and support her through the process step-by-step, and she’s much more likely to remember how to do it at home. · Explain to her how her extensions will last longer because they are more securely attached to the natural lash. · Let her know that she must remove the natural build-up of oils and skin cells to avoid irritation, infection, or lash mite infestation. 46

Beauty Biz Year 13 Issue 3

By Joy Crossingham By Joy Crossingham

REFILLS

Don’t assume that your client knows about lash growth cycles. So many times, a client has very worriedly told me that her extensions were falling out “with my own lashes on them” as though this wasn’t exactly what we want to happen! Your client must not leave her first lash appointment without knowing that: · It’s normal to lose 2-5 eyelashes per eye per day, with or without extensions. This can be up to 35 lashes per eye in a week! · To maintain the fullness and style of their extensions, they need to have them refilled. · Grown out extensions need to be removed and replaced to avoid damaging natural lashes. · Refills are not simply a ‘top-up’ of lost extensions. Your client needs to know how often to come for her refills. It’s important to give a personalised recommendation, as clients’ varied lash growth speed and lifestyle factors (and cleanser use!) will impact how frequently they need to see you. I suggest asking the following questions, which will help you get the information you need to make a recommendation, and will also help your client understand why it’s important she follows this recommendation. · What skincare and beauty products (including supplements) do you use at home? o Explain that hair/skin/nail supplements make lashes grow faster o Some products make extensions fall out faster · Do you have oily, dry or normal skin? o Oily skin = more frequent refills, as lashes may fall off the natural lash as well as grow out quickly. She may also need to cleanse her lashes twice a day. · Does your hair grow quickly, and your fingernails? o If her nails grow quickly, her lashes likely will too, so let her know! You will also want to ask questions on your

3DVolume consultation form about any health or lifestyle factors that may impact her lash growth, such as previous chemo/radiation therapy, thyroid conditions or a very active lifestyle.

STYLING: OVEREXTENDING/ OVERLOADING

Often, clients present with vague or relaxed expectations of how their lashes will look, either because they trust your expertise or haven’t had extensions before. Other clients come in

expecting their lashes to look exactly like that Kim K-inspired 20mm textured volume set they saw on Instagram, when their natural lashes are sparse or short. When this happens to you, you need to remind yourself that you are the expert. You know why your client can’t have lashes like that, but she may not, so it’s your responsibility to educate her. You don’t have to choose between a damaging set + happy client, or a safe set + unhappy client. Tell your client: · “Unfortunately, extensions can only be about 30% longer than your natural lashes, otherwise they will cause damage. I can create the same textured look, but it won’t be as dense or as long.” · “It’s really important that we look after your natural lashes. If we use extensions that are too long or heavy, your natural lashes will fall out faster and become thin and weak, and may droop downward permanently.” · “If you would really like your extensions to be long, I’d recommend you invest in an eyelash extension growth serum. If your natural lashes are longer and thicker, we can use longer extensions.” Another good idea is to take an up-close photo of her eye and lashes, so that she can see how long her natural lashes really are. Then you can visibly show her how much longer 30% really is.

Lots of people are visual learners, so you might want to keep photos of damaged or overextended natural lashes to show people if they still don’t understand. It’s really important that you stand your ground in this scenario and have the difficult conversation. If you overextend or overload her natural lashes, she might be happy today, but she won’t be very happy when her lashes are falling out and drooping. Short-term discomfort for you = long-term satisfaction for your client. When you spend time educating and managing these expectations with your client at the beginning of their eyelash extension experience, you will be on the road to success with happier clients who understand how to get the most out of their extensions. And happy clients = happy stylists!

HDClassic

However from time to time, even if we do our best to thoroughly educate our clients, issues can still arise. For more information on troubleshooting some of the frequent concerns lash stylists hear, such as retention issues and sensitivity concerns, head on over to our blog at www.lashjoy.com. Naughty90

Beauty SHOP PRIN FLOW MASK HOME KIT

Prin Flow Mask is a tightening treatment mask for home use. Oxygen & nutrients can’t get to their target tissue without a clear passage. Flow Mask works with the lymphatic system allowing debris & toxins to be flushed away and a clear passage for nutrients to flow to the skin. Prin Flow Mask works by applying transient pressure to the skin to assist with activating these processes, creating a clean environment for cells to flourish in and feeding the cells fresh oxygenated and nutrient rich blood. www.prinskincare.com

SKINSTITUT VITAMIN C

Skinstitut’s Vitamin C 100% is L-Ascorbic Acid at its purest and most powerful form. Below the skin surface, it’s busy kick-starting collagen to help firm and tighten while improving skin tone and radiance. A great and effective way to refresh your skin between seasons. www.skinstitut.com.au

SKINSTITUTE MICRO PEEL

A new season calls for new skincare! It’s time to brighten and revive your dull winter complexion and this spring reach for light weight hydration that will help to brighten and refresh skin.Boost your skin’s hydration and radiance with Skinstitut’s Enzymatic Micro Peel. The much-loved exfoliant is fueled with plant enzymes to lightly recondition, soothe and soften the skin. The ultimate at-home skin treatment if your skin is craving a little bit of TLC. www.skinstitut.com.au

NATURAL LOOK NAIL HARDENER

The New Natural Look Nail Hardener has been professionally formulated to help strengthen and protect weak nails. Fortified with Panthenol and Vitamin E to prevent splitting or brittle nails by strengthening the nail plate and restoring the nails normal growth. The addition of UV inhibitors helps to prevent yellowing. Free from Toluene, Formaldehyde and DBP. www.naturallook.com.au

BIOLOGI NEW MICROFIBRE CLOTHS

Aligned with Biologi’s commitment to sustainable products and practices, washable, reusable Microfibre Cloths are the ultimate choice in makeup removal. The uncompromising alternative to disposable makeup removers. Our Biologi Microfibre Cloths are activated by water alone. Hundreds of tiny fibres target particles and draw them away from the skin’s surface moving them safely and hygienically away from the face. www.biologi.com.au

TIMELESS TRUTH MASK

Time to supercharge your salon and clinic facial treatments! We have done the hard work for you and sourced the best of the best sheet masks from across the globe. MultiAward winning, advanced cutting-edge Swiss bio cellulose technology, cosmeceutical active ingredients infused into your client’s skin in a luxury experience no other sheet mask can offer. An extremely cost effective “add on” to your salon/clinic treatments, also offering 100% mark-up for retailing for at home use, these 100% biodegradable masks are free from all parabens, alcohol, bleaches, adhesives and fragrances. Timeless Truth Masks…. Inspired by nature, created by science. www.ttmask.com.au

ELLUS & KRUE DETOXIFYING EXFOLIANT

As the warmer months get closer, many of us start to experience a buildup of dead cells. The Ellus & Krue Detoxifying Exfoliant has been carefully curated with active ingredients that can assist with the removal of unwanted impurities, leaving your skin feeling brighter and smoother. Reveal smooth and vibrant skin with this superfine pumice exfoliant that helps remove impurities and dead cells. www.ellusandkrue.com.au

MESOESTETIC HA DENSIMATRIX

The increased exposure to air conditioning and heating, depletes skin of essential moisture. Combined with cooler temperatures and low levels of humidity in the air which further draws moisture away from the skin, exacerbates dryness and irritation. Enter indispensable skincare staple - hyaluronic acid (HA). When moisture is zapped from our complexion, the best line of defence is HA, an ingredient known for its water- retention properties and ability to attract moisture to the skin. www.advancedcosmeceuticals.com.au

AESTHETICS RX A SERUM RETINOL RESTORATIVE SERUM

This concentrate can assist to slow down skin ageing and improve skin firmness and density. The fluid emulsion serum filled with the skins most wanted anti-ageing active ingredients including Retinol, Hyaluronic Acid and Ceramide complex to help leave skin plumper, hydrated and restored. www.aestheticsrx.com.au

E.S.K HYDROXY OVERNIGHT MASK

Containing 5% Salicylic Acid (Beta Hydroxy Acid) for exfoliation and 10% Urea to moisturise and soften skin, this hydrating leave-on mask is ideal for dry, dull, mature and sensitive skin, including those prone to acne breakouts and enlarged pores. Enriched with Aloe Vera, the gentle formulation helps to break down structural keratin proteins and shed old skin cells so new, fresh skin can thrive. Better tolerated than Alpha Hydroxy Acids, this overnight mask also serves as an anti-ageing treatment for chapped, textured, sun-damaged, and lined skin. www.eskcare.com

“Home to the best hairst yling, personal hair gr ooming too ls and associated products” Apraise Eyelash and Eyebrow Tints

Eye Opening Apraise Eyelash and Eyebrow Tints contain Optic Chroma Complex with beeswax to deliver incredibly long lasting, vibrant colour and luminous shine. Up to 40 applications per tube makes Apraise a true eye opener.

BeautyPRO 1000cc Wax Heater

Ultra-Fast Heat Up No mess, no fuss! BeautyPRO 1000cc Wax Heater features super-fast heat up with adjustable temperature settings. Great for all wax types, this wax heater is a durable, practical and exceptionally easy-touse companion.

Rubis Evolution Tweezer

No Hair Too Fine With perfect precision, no hair is too fine for the Rubis Evolution Slant Point Tweezer. Made in Switzerland to exacting standards, this resilient tweezer tackles individual hairs as well as larger areas of hair with effortless ease.

Hairwell Eyelash & Eyebrow Tints

Eyelash & Eyebrow Tint Experts Intensely rich, creamy and longer lasting eyelash and eyebrow tints. Formulated in Germany, Hairwell Eyelash and Eyebrow Tints won’t drip or run during application, creating exceptional results which last 4-6 weeks. The eyelash and eyebrow tint specialists.

Xanitalia Soft Wax 1L

Italy’s Finest Soft Wax Sublimely soft, creamy and spreadable. Made in Italy, Xanitalia Soft Wax spreads easily, allowing for a more economical yet comfortable waxing experience. Smoothest wax ever with Xanitalia Soft Waxes in Olive Oil, Blue Shine Azure and Star White.

Tweezerman ProCurl Eyelash Curler Pinch-Proof Precision Custom made for eyes. Tweezerman ProCurl Eyelash Curler has tailored radiuses which are skilfully curved for diverse eye shapes, ensuring no eyelash goes uncurled. An award-winning, ergonomic design with pinch-proof precision.

Hand Sanitisers

Kill Germs and Bacteria One word: Effective. Kill germs and bacteria with a huge array of sanitisers, sprays, wipes and hand washes in a wide variety of sizes. No need to use water, hand sanitisers leave hands clean and refreshed without a sticky feeling. Use anytime, anywhere as needed. FOR MORE INFORMATION: CALL DATELINE IMPORTS P/L ON (02) 9666 3611 OR VISIT DATELINECITY.COM

Professional Eyelash and Eyebrow Tint

Bold Brows & Luscious Lashes

Make an Impact! Vibrant pigment with Optic Chroma Complex Technology Lengthens the appearance of lashes Defines brows Colour lasts up to 8 weeks Larger 20ml tube provides up to 40 applications

For stockists call Dateline Imports P/L on (02) 9666 3611 or visit datelinecity.com /DatelineImportsAustralia

@datelineimports

BLOG spot RISING TO THE CHALLENGE By Deb Farnworth-Wood

I’ve been in business for over thirty years, with 13 of these heavily involved in the beauty, medi-aesthetics field. A hallmark of my approach to business has been to have goals that really stretched me and to view problems as challenges, just waiting for a solution. COVID-19 is a very unique challenge. It’s not just an economic downturn; it has, depending on where you are located, wrapped tight restraints around many aspects of doing busines – especially in the beauty and aesthetics environment.

the original Australian Skin Clinics, a business I franchised and, in just five years, grew to 60 clinics. When I sold that business in 2019, I retained the original clinic and gave it a new name. It was important to keep the expertise of my therapists, so I kept them employed and busy writing blogs and content for social media platforms and the website.

When COVID-19 reached our shores, I was a long way down the track of buying a new business – in fact, I had the pre-handover stocktake scheduled for the 27th of March with a view to taking over that week. A State of Emergency and subsequent lockdown threw my plans into chaos.

I was no stranger to economic shocks. I had bought Ultimate Skin and Body Clinic three months before the GFC hit, but by pivoting to new services and with good cash reserves, I traded 45% up on the previous year.

The company I was buying, Issada, is a cosmetics company specialising in high quality makeup and accessories using natural, ethically sourced ingredients. The owner was my long-term friend, Fiona Neale. So, even though I was legally able to walk away, it never occurred to me to do so. I was verbally and emotionally committed. Importantly, I was confident that if we suffered a severe downturn, I had the cash reserves to wait it out. I had already temporarily closed one of my current businesses – the Ultimate Skin and Body Clinic on the Gold Coast. This clinic was 52

Beauty Biz Year 13 Issue 3

My other business, Valor Organics, which makes and distributes organic beard and shaving products, needed to continue manufacturing to generate cash flow.

It became evident there was going to be an unknown period of time in “hibernation”. But, however, hibernation didn’t need to mean “inertia”. I needed to minimise the impact on all three businesses; to rapidly introduce efficiencies (contrary to my normal practice of observing over a period of time before enacting change); to be creative around services we could offer; and to use any downtime to plan for a quick start out of the blocks, once circumstances allowed. My friendship with previous owner of Issada, Fiona Neale, meant that, even though I didn’t yet own Issada, together we could work to future-proof the business. We accelerated our plans for a new Issada website and, for the

first time, included the ability for customers to order online. To protect our stockists – who we truly value – we devised a plan to allow purchasers to select their usual stockist when they ordered, so we could financially reward that salon/spa/clinic. We also spent time revisiting the branding and marketing materials and we will be launching these in the near future, together with a post-COVID promotional package for our stockists. Lockdown time was also spent finalising new products to launch in September. At my Ultimate Skin and Body Clinic I introduced PDO threading. The research, pricing exploration and theory learning occurred during lockdown, and as soon as we were able, training occurred. I re-skinned the website, adding an online booking system using the Timely platform and an online shop. The Valor Organics factory remained open but with a skeleton staff – which was a challenge because we were overwhelmed with orders for soap and body wash! We focused excess capacity on developing new Valor skincare products. There are many lessons for businesses to learn from this pandemic. I am a realist. I hope for the best but plan for the worst, hence my great belief in having good cash reserves. I believe we are in for a tough couple of years, so my plan is to run lean, ensure that every single staff member fully contributes to the bottom line and to innovate: developing those unique products and services that will give us an edge over our competitors.

BLOG spot DON’T BE AN IDIOT! By Lisa Conway

Before you post something negative on your socials, I want you to ask yourself why?

Why are you posting?... and then pause and ask yourself these two questions … 1. Will this add value to another? 2. Should I hold off? The reason I want you to think about this is to think about whether it adds value or not. We are living in incredible times and for most it’s tough navigating some kind of normal, and if you are in the large percentage of people, like me, who live with mental health, then now is tougher than normal. I saw a post just yesterday bagging the Victorian premier Daniel Andrews. The post went like this…. I wonder if Daniel Andrews is going to go on Job Keeper like we have to or is he going to stay on his 400K salary? I don’t have a political bias, so I’m not for or against Mr Andrews, but what I will say is I bet if he had his time again, he would handle things differently, we all would. Job keeper has kept us all from slipping even further behind than what was possible when Covid hit and what I do see is a man who shows up every day and gives it his all. Sometimes he gets it right, sometimes he doesn’t, it happens to the best of us. I think we all forget being a politician is a job, it’s a career path just like a beauty therapist, only he is doing it under a microscope, and I believe he is giving it his best shot. When peeps post things like this you have to ask yourself Why? I think its unsettling for most and it is capable of pulling down morale; it starts a negative vibe that in my opinion adds not an ounce of value.

My mother would have said “if you haven’t got anything nice to say than don’t say anything at all”. I’d say shut the f*#k up! I decided weeks ago to turn free to air TV off because it was one negative story after another. Stories of hardship, of people being wronged and not one ounce of kindness. That’s actually not how I see the world; I make a conscious decision to highlight the good and skim past the bad. It’s how I manage my world. The Media seem to have things the wrong way around. If you feel ruffled and want to vent, I suggest you hold off for at least 12 hours, so if its 10am and you want to do a negative post wait till 10 pm. If its 7 pm wait till 7 am. This will give you time to phone a friend, think about what value another negative posts will do to those reading it when they are already at their limit. Look around you, find the joy, in fact seek it out. Things like the innocent and curious face of a child and those busy tails on dogs, the thank you smile you receive when you compliment a complete stranger’s hair, all of these one percenters will add up for you, in the right direction. My experience is that if you shine a light on enough of these little one percenters, the things that bring you joy can turn an ordinary day into a wonderful one. In today’s climate some of us are living one

day at a time and that’s a reminder to everyone, that a pause might help another. We are all hard wired to flap our wings with the flock, remember that what you post should be adding value and being kind is a skill we all need to develop. If we are to get through this ever-challenging time, we need to support each other. The beauty therapist is a special kind of person who I believe needs protecting in these tough times. We can start by looking out for each other and for yourself too. Don’t be scared to vote with your click, unfollowing is often the best way to say ‘Nope, that’s not my view of the word.’

Beauty Biz Year 13 Issue 3

BLOG spot LOVE IN THE TIME OF CORONA: REDISCOVERING YOUR PASSION DURING THE PANDEMIC By Elle Wilson

Are you feeling overwhelmed, calm, at peace, frazzled, confused? This is the current state of billions of humans around the world right now. It is completely understandable. We haven’t faced times like these for over a hundred years. Every woman entrepreneur must ask herself during these times, who am I going to be first? During the good times, we don’t often think about how we are being. We go straight into doing, but with all of the mind chatter that comes from feeling destabilized and anxious, doing more will only leave us feeling depleted and damage our mental health, ultimately possibly our finances. How do you stay in the fast lane during this time? Here is the good news... you go back to the beginning. You might be thinking, but what about my finances? My team members? I am so scared about my loved ones. None of the above can be solved by mind chatter and overthinking, so as challenging as it may be to stop and breathe right now, to go back to the beginning is the only way to move forward fast and with clarity. The opportunity right before us is to believe once and for all that we choose what to tune into. Think about a radio and all the stations you can tune into. We too can tune into all of the different frequencies around us. That’s right, thought streams and emotions and it becomes obvious very fast what we have said yes to. The news broadcasters love to catastrophize. We all know this; drama sells papers. So, be selective, choose your media channel wisely and tune into only what is needed. It’s the same with your mind chatter, you don’t need to change it, fix it, stop it, resist it, judge it; just observe it and relax. It’s time to change your relationship with your thoughts and feelings, not tomorrow or the next day. This is possible right now. The world’s most successful entrepreneurs 54

Beauty Biz Year 13 Issue 3

have one thing in common; their actions, conversations and behaviors are not controlled by their thinking and feeling. They don’t feel entitled to their emotions. They know how precious their energy is. So, sorry for the rant, but we need this to give ourselves a moment, in the midst of the crazy, to go back to the beginning. Lay down the gauntlet. Let’s stop fighting and resisting. When we tune into this frequency, we shut down our inspirational thinking, our creativity and most importantly, we think less about “us” and more about me, me, me. We become fearful and unproductive. Do you remember when you first had a desire to create your own business? When all you could think of was a purpose that was greater than yourself? It was about reaching out, extending and helping others look and feel beautiful. Go back to that purpose right now in the midst of all that is occurring in the world outside of you. Remember what it feels like when you help your clients solve some of their most challenging beauty problems and how grateful they are, how much they value you. Tune into that frequency and do what you do best. You have a community in your clients, a tribe and right now they are most probably afraid, uncertain and missing their time with you. This isn’t a time to shut down your business, it’s time to see it differently. Yes, we do need to give up talking incessantly about COVID, thinking incessantly about COVID, letting our mind wonder about the future. We can decide to focus on what we do best in our lives and what made us want to build our business in the first place. Our purpose. Take a moment to think about your purpose and write it down. I know you. You love to contribute, add value, share, care for others and also create a better life for yourself. Your clients may be unable to book appointments, but they still need to feel connected; that you are thinking of them and you are staying in touch.

So, how are you going to stay forefront in their minds? First, come back into your heart space because inspiration doesn’t come from lack and fear. It comes when your heart is open to it. Noone can take this ability away from you. You choose what you tune into. In your openness, you will remember your purpose and what you love the most. You will be inspired to continue to contribute, to add value, and to help your clients look and feel beautiful. Second, stay connected to your clients. Go back to what you can extend and ask yourself: “how can I stay connected?” Then again, open yourself to this connection. Because when we’re open, we are thinking of ways to help and to continue supporting our clients in any way we can. We have to start thinking about “us” and less of “me” because if you see your clients as part of your community, they will feel that they are included, they’ll feel that they are a part of a family, and they’ll be comfortable in reaching out to you for support. They will trust you. Your clients need you right now. There are so many ways to connect with them; you can share beauty tips in your private group, or you can send them little texts asking, “how are you?”. Give a couple of hours in your day to reach out to them, and let them know that you’re willing to support them if they need you. The internet has given us so many opportunities for us to remain connected; maximize it! You have to remember your love for contributing, and your love for adding value to the lives of your clients. Let’s show up in the world right now. Find a way to make a difference in your life, in your business, in your family, and community. And remember, that no one can shut you down, beautiful.

BLOG spot

LEADERSHIP AND THE POWER OF PRAISE! Sometimes we just need to go back the basics and what works… leadership is connection, praise connects and inspires on a deep level. Let us remember what we already know. It seems that as we increase in age we decrease in the praise we both give and are comfortable receiving. I was walking into my sons school one morning just before the start of the day and this young lady, about 6 years old, wandered up the street and started walking in beside me... out of the corner of my eye I could see her very purposefully looking me up and down and then I glanced down at her, a tad amused at her very direct and obvious scrutiny. She then very directly looked at me and very confidently gave me the gift of some praise, she said, “You dress is gorgeous, you look so beautiful!” Now I didn’t throw the compliment back at her, I took it gracefully and gratefully and thanked her for saying so. And of course, it made me smile and feel good. And then I started thinking about the bigger gift in that compliment which is this... When we are five or six we still say exactly what we feel... we feel it in our heart and it just comes straight out of our mouths and we share it with the world and the people in it. However, as adults what often happens is we feel the praise/ compliment in our hearts and then it goes straight up to our heads and we analyse it first, that may go something like this... well she looks nice but I am not going to say anything, I mean I don’t even know her and if I say something she might think I am kind of weird or maybe she will think I am

coming on to her or something... or... well she looks nice and I wish I had a nice dress like that, in fact I wish I looked half as good as her and I am sure I don’t, and she makes me feel insecure about myself so I am not saying anything to her, she will get enough compliments. Or well they did do good job with that, but last week they messed up that sale and I don’t want them getting to big for their boots, so instead I don’t give them the praise. Yes, so we say nothing! There is a great gift for others and also for ourselves when we share what is in our heart before we run it through our heads and through the lens of our own insecurities. And we will notice that as we give the gift of praise freely we will invite more of the same into our world and that is how we all can make a difference. I feel so grateful to receive the most beautiful soul filling messages of praise, gratitude and affirmation of my ‘making a difference’ in the world, in my small circle of influence... never underestimate the power of praise. We even see a ‘holding back on it’ on social media like Facebook... Na, I am not ‘liking’ he post, she gets enough likes. I mean we don’t want him to get a big head...really? I had a conversation with my 17 year old son and he expressed that attitude, that they hold back on giving ‘likes’ to people that already had a lot, and instead gave it to the ones that didn’t, it is like we only have a certain amount of ‘likes’, smiles and compliments to give out in a certain day and that the ‘Tall Poppy’ syndrome demands that we give it to the underdog and not the one achieving success, weird huh?

By Julie Cross

When we go deeper we will realise that the only reason we hold back on praise it is saying something about us and our own insecurities so that should be a flag for us to say to ourselves, “What does this say about me?” Life will keep us grounded all on its own with, grief, challenges and struggles, our job is to lift each other up, now not just for the sake of it, I do see a movement towards setting up processes and systems to dish out positive affirmation or ribbons and winning medals, just because, and that is not real, genuine praise. So, I am not talking about giving out praise just for the sake of it and or when it is not deserved or not how you truly feel, often we in fact, do more harm, because the person receiving it will know that it is either not deserved or not true and fair. So especially in your workplaces and within your teams, when somebody has made a difference, or you notice something nice about somebody, please let them know, it just may be the most important message they get that day and sometimes you will never know the difference you made in that person’s life, and don’t underestimate the ripple effect, the power of praise doesn’t just affect the person you have directly given it too but that person will also go on and make a positive impact on the people they affect that day too. I hear people saying all the time that they want to make a difference; well making a difference every day is so much easier than we think and the world needs it right now more than ever!

Beauty Biz Year 13 Issue 3

BLOG spot THE FOURTH ‘P’ By Paul Frasca

As I write this, in a matter of hours Victoria will enter the toughest pandemic restrictions Oz has seen yet. And since a huge part of our mission at Sustainable Salons (one third, in fact) is about building healthy businesses and economic ecosystems, it seems trivial not to acknowledge this moment in time for our industry. I think we’re all painfully aware of the potential impact this will have for small businesses and livelihoods, so I’m not here to rub salt in the wound. Truth is, I don’t have any magical, sustainability answers for that (yet!), but I have been reading a lot of opinions about sustainability and the pandemic to find out how the triple bottom line (people, planet, and profit) can hold up under this kind of pressure when so much of our direction is consumed by survival. And… when is it okay to talk about the future if the present is a mess? The answer is, right now (well, for those of you who know me, the answer is actually “yesterday!”). COVID-19 triggered an unexpected landscape for everyone, and although the Sustainable Salons model was built specifically to withstand all kinds of different scenarios that occur in small salon businesses such as peak periods like Christmas, quiet times, losing a staff member, gaining a staff member, downsizing, renovating or moving premises, we still came face-to-face with uncertainty. But after the shock wore off, we came to see potential in the space it had opened up. For the last few months now, we’ve been on a journey of discovery to uncover where to from here. And while we were in the middle of this, the one question that kept coming up was why do we do what we do? And then, one of the articles I came across introduced me to the concept of ‘the fourth P’ in sustainability - purpose. Lightbulb moment! This ‘P’ is such a great addition to the mix when we’re thinking about how to incorporate the sustainability pillars into actual business practices. Now, I know this kind of thinking isn’t going to put dollars in your bank account tomorrow, but perhaps it will give you a springboard to refresh, redirect and innovate!

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The ‘Purpose’ pillar of sustainability in action is all about looking at your business from your community’s perspective. It’s a necessary part because to build a truly robust model for success, a business must realise that it impacts many more stakeholders than simply the end customer who walks out with your product. And this impact is jam-packed full of opportunities to thrive! “Defining a sense of purpose inevitably will lead all companies to realize that business belongs to society and not the other way around. Now is the time to strengthen our social fabric.” (CB Bhattacharya, Sustaining sustainability: Lessons from the coronavirus pandemic) It’s true - and important - that your business exists to perform services with obvious outcomes that your clients request, but have you ever revisited your business’s purpose from this larger social perspective? How do your employees, their families, consumers and the wider community benefit from your operations, services and initiatives? Who else can you serve, collaborate with or redesign a role for in a way that you’ve not considered before? In our renewed mission here at Sustainable Salons, we started to see that we do what we do to not only reduce the salon industry’s negative impact on the planet, but because one day we want to make this improved quality-of-life a reality for everyone. We want sustainability to become normal! Our pathway

to date has shown that the salon industry can be the shining example of what’s possible… and now we’re on a mission to share this with everyone. Suddenly we’ve entered a whole new realm of opportunity! Our operations have always included the people, planet and profit benchmarks, and now they incorporate this purpose - it’s another pillar that we measure all of our decisions and actions by. The recent crisis has created the need for some unusual, innovative and stressful changes. No doubt you’ve needed to make difficult decisions at some point. And perhaps you’ve found bandaid solutions just to help get you out the other side. But I truly believe that when you take the time to identify the ‘fourth P’ in your business, the changes and decisions you make with that as your benchmark will help you do what you do and flourish, not just survive. Even in the toughest of global pandemic restrictions. Keen to join the movement? Register your salon details at www.sustainablesalons.org!

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BUSINESS

THRIVE IN STYLE By Faye Murray

Our lives have changed in many ways and we have all been challenged with these changes. Many we have been forced to do and have realised that some are in fact are good changes and these will now become part of what we do. Change can be a positive if we embrace it! Something that has not changed is that to be successful in your beauty salon business you need to WORK it by investing quality time on the things that do make a difference. I am going to share with you four points that I am currently working on with my clients. My experience has taught me that these will make a difference now and for the remainder of 2020 and beyond.

#1 - KNOW YOUR POSITION

Managing your business does take time and this has not changed. You might say “I don’t have enough time in the week to get everything done.” You are not alone. You need to look at what you are doing and be strong and decide what is important and what is not essential to spend time doing. You must find quality 58

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uninterrupted time to focus on the management of your businesses. I call this BUSINESS DEVELOPMENT TIME. This will vary, for most 2-3 hours a week is needed or a good place to start. This is not the time where you pay your accounts or do the wages. This must be thinking and planning time that results in positive action. Everyone’s list will be different, each week it will change. Often, I am asked “what do I do?” Here are some suggestions that you could begin with:DO A SWOT ANALYSIS (Mine is a little different) I use two SWOT analysis to review a salon business. The first is for the overall salon. The salon owner works through this themselves or for larger salons it is great to include key management people such as your receptionist, trainer or salon co-ordinator. You may have done one

of these in the past but I guarantee the results from this one, at this time will be very different. Your four headings are: STRENGTHS WEAKNESSES OPPORTUNITIES THREATS I HAVE CHANGED TO TRAINING The second SWOT is for each team member to complete about themselves. (This is what I do that is different). The salon owner will then do a one-on-one session with each person. This will allow for: Recognition and praise for strengths. You will find in most cases the team member does not see all their strengths and value they bring to the salon. Identifying and improvement of weaknesses New opportunities to be discussed and actioned Discussion on any opportunities for them to be involved in delivering training or training that is needed for individual development.

#2 - SHOULD YOU HAVE A PRICE INCREASE?

A great question and one everyone must consider even in the middle of COVID challenges. July is for me one of the preferred times of the year to do an annual price increase. Except for 2020, it falls in line with the national wage increase. We are all thankful that there is no wage increase for beauty and hair until February 2021 and it will be a 1.75% increase. There has always been a period where I have discouraged a price increase and that is January and February because everyone has Christmas credit card bills and back to school expenses. I don’t believe this will be a good time for your annual increase, especially in 2021. You must still do an annual price increase to stay ahead. Your costs will still increase over the next 12 months. My suggestion is a 2-3% increase in early November this year.

#3 - REVIEW YOUR COSTS

It is the end of the financial year: time to review your 12-month profit and loss. No matter how large or small your salon business is, this is a must. Your business coach or accountant can assist you with this. You should have in place a goal for all key expenses. This will vary from salon to salon. Remember there are only 100 cents in every dollar and you need a healthy profit, so you can’t spend more than your income or spend too much so you, as the salon owner don’t make enough to justify your time, effort and

investment. Many salons avoid doing this as they are fearful of what they might see and have no idea on how to reverse a negative financial situation. It can be done with good advice and focus but you must know what and how to do this. I find that my clients have three types of accounts. If yours is not good the beginning of a new financial year is time to change.

“You must find quality uninterrupted time to focus on the management of your businesses. I call this BUSINESS DEVELOPMENT TIME.” 1. Good accountant. This is essential. During covid they have been so strong in helping and offering current advice, as changes have happened. 2. Bad accountant. I see so many that have no understanding of the beauty and hair industry and really are just good with tax advice. They need to be engaged in giving you advice on a regular basis.

3. Lazy accountant. In the last few months every salon business has needed the support of their accountant. Some have not been proactive. They wait for you to call them.

#4 - REVIEW YOUR STOCK HOLDING

Review your stock. Stock = money. It is either on your shelf or in your bank. However, it is essential that you carry sufficient stock, both professional and retail to operate your salon business. A review at the end of the financial year is important to undertake. Look at all the levels of your professional stock and make changes based on your current needs. Do a 6-month report from your computer of each product sales and compare this to how many clients you did in the same 6-month period. Ask yourself some hard questions. For slow sellers, do I keep this product or delete. Do I need to do education my team on certain products to increase sales? No point having “dead stock” that does not sell. I hope my four tips are helpful to you. My end of year check list that I work through with my clients covers much more than this but I chose to share what I thought were the most critical things that you can action and that will guarantee you results. Faye is a business coach, business and motivational speaker, and her proudest achievement was being inducted into the 2019 ABIA Hall of Fame. Visit www.yourcoach.net. au for more info on working with Faye. Beauty Biz Year 13 Issue 3

BUSINESS

STYLE GUIDES 101

WHAT ARE THEY & WHY YOUR BUSINESS NEEDS ONE By Sarah Garner

Does your brand currently have a style guide? Sure, you can name your go-to fonts off the top of your head and share your logo with us, but do you have an official document that showcases all the essentials? If not, then it’s time to read on. WHAT’S A STYLE GUIDE?

A style guide encompasses your brand’s DNA – the colours, fonts, inspiration, textures, logos and even voice you want your brand to be known for. Having an official brand style guide means that regardless of who is working with your business, your brand always blooms with consistency. Think of it as the rules of your brand. Whether you’re a multi-location enterprise or a one woman show, we believe every brand should have its identity documented in an official guide you’d be surprised by how many businesses we work with that don’t!

WHY DO I NEED ONE?

You’ve heard about the importance of brand consistency before, right? Those magic words are the key to taking your customer’s brand journey from good to game changing. Having a style guide gives you the peace of mind that whenever you hand your brand over to a graphic designer, illustrator, social media manager or even your own internal marketing teams, your brand experience will be consistent.

the web, these things matter!

WHAT GOES INTO MY STYLE GUIDE?

A style guide should include all the must-know guidelines for your brand’s identity. Kick things off with your brand’s mission, values and story. Defining the things your brand values most, supports creative decisions more than you may realise! If the content isn’t aligned with your brand’s story, then brand message and consistency can get lost. Next, let’s share your logos and all the variations that are permitted. For example, you may have a logo for print and signage but a more refined version for social media profile pictures and watermarks. Be sure to include all variations and where they belong. If you’re part of our Digital Bloom Brand Hub (and if you’re not, we’d love to have you!) you know we love our fonts… and the proper use of them! Font and typography are ultra-powerful tools for identifying your brand, representing your brand’s tone and creating memorable touchpoints.

It also ensures that us creatives are delivering you the one, sooner! Providing a solid understanding of your brand from the get-go means we can nail your brief quicker and save you the hassle of back-and-forth adjustments. Winning!

Your style guide should feature all your gofonts, must-know typography such as spacing and casing, where they should be used and what size they should be read at (because let’s face it, there’s nothing worse than seeing small calligraphy font online that can’t even be read on mobile).

This easy to establish but oh so powerful document means that wherever and whenever a customer interacts with your brand, they’re experiencing the same #goodvibes at every touch point. It’s these traits that build the kind of brand awareness that can transform into serious brand loyalty - and with a billion or so users on

Next, we’re moving onto colours. Think about some of the world’s most well-known brands. Their colours allow them to be recognised from a mile away (anyone else thinking of spotting a big M on a family road trip right now?). Beyond your logo, if there are signature colours that breathe

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life into your brand, they’re a must feature in your style guide. Don’t forget the exact colour codes for our designer pals! Finally, include imagery that inspires your brand, supports your story and ignites your voice. If you stick to strictly in-house photography, incorporate stock imagery or even experiment with textures, these are images to include in your style guide .

HOW DO I CREATE A STYLE GUIDE?

We’ve made this part oh so simple for you! Head over to our Freebies Page to discover our Social Media Brand Board to kick things off for you. Created in everyone’s favourite platform, Canva, you can easily upload your brand resources and create your very own style guide. If your brand gets a revamp at any time, you’ve got your goto resource to update your rules and share with your teams. We get it. Sometimes diving deep into your brand can make you realise the vibes are all off. If this is you right now then it may be time for a Brand Revamp! Working with the Bloom Fam, discover confidence in your brand and a brand identity that speaks to your dream audience. Create your FREE style guide via our website or get in contact with us to discuss your brand goals. Sarah Garner is the Founder and Creative Director at Digital Bloom, an industry-specific branding boutique dedicated to making your hair, beauty or wellness brand turn heads for all the right reasons. Contact Sarah at hello@digitalbloom.com.au or on 0425 795 636.

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BUSINESS

THE POST COVID-19 THERAPIST By Brigitte Benge

I don’t have to tell you that this pandemic has shaken all businesses worldwide. And I don’t have to say that changes, BIG changes need to happen in YOUR business moving forward. Yes, there truly is going to be a ‘new normal’ when it comes to buyer behaviour, consumer spending patterns, consumer ‘new’ needs.

The salon owner is going to have to develop new and better ways to provide their clients with what they want. What I don’t think many have grasped (salon owners and beauty therapists alike) is that there is equally going be a need for significant changes in the role of the beauty therapist of the future. My observation of the beauty therapist of recent years is that regardless of productivity expectations not being met, the employee didn’t feel the threat of anything negative happening…like losing their job. And it’s not just the impression the therapists assumed, in fact, often it’s the impression directly given to them by their employers. We all know that regardless of productivity, many employers put up with underperformance. Why? Here are only a few reasons that have been shared with me when asked. 62

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• “If I pressure her to perform, she’ll leave.” • “I struggle to find staff at all. I’ve posted ads and am getting no applications.” • “I’ve invested so much time and money in her, that I cannot terminate her.” • “There are no ‘good’ therapists out there.” • “Hard to terminate, fearing the possible backlash of unfair dismissal.” • “Better the devil you know, than the devil you don’t know.” • “It’s my fault; I don’t have time to train them.” • “It takes way too long to replace them.” So, it seems that the thinking was flawed to begin with, and salon owners need to move away from this dispiritedness now more than ever before. Here’s what’s important now. Attitudes from both parties (employers and employees) need to change. Salon owners need to expect more from

their therapists (but first providing them with the support and training such expectations require) and therapists will need to step up. Considerably. Let me share with you why I believe this. Sadly, and tragically, many salons are going to close down their doors permanently as a result of COVID-19. We haven’t even felt the actual numbers yet because so far, the government has supported salons by keeping their staff employed. Right now, one of an employer’s most significant expense is subsidised, if not altogether covered by JobKeeper; temporary relief for the lockdown loss and drop in business. But we all know that the residual effects of COVID-19 will live on for months if not years to come, and once the JobKeeper allowance comes to an end, keeping the doors open will be that much harder. Impossible for some.

So what does that mean? Well, like the rest of our economy, many jobs will be lost. To date, one million Australians have lost their jobs, and sadly, many among them will beauty therapists. Here’s the thing, losing your job during a pandemic is not like losing your job any other time in your life. Losing your job now will mean that the chances of getting another job are going to be that much harder, in any industry, let alone the one you’re currently employed at. Before the pandemic, there were more jobs than there were therapists to fill them. Today, and even more so after JobKeeper ends, there will be more therapists than there will be jobs. I implore therapists to step up their game and do what it is that they need to do. Not only to secure their jobs and livelihoods, but to play an essential role in ensuring THEIR salon continues to operate. Whilst many businesses will be shut down permanently as a result of this pandemic, the ones that stay open….well they have the potential to not only get through it but they have the potential to thrive over it. There is a huge opportunity for those that remain standing. This, I know for sure. Have you heard of the ‘Lipstick Effect’? It’s a theory that states that during periods of recession or economic downturn, consumers will give up big-ticket luxury items such as holidays, new homes, new cars etc. and seek solace in smaller indulgences such as the humble lipstick. The ‘lipstick effect’ can be traced back to the Great Depression of the 1930s when industrial production in the US halved, but sales of cosmetics rose substantially. Since then, through recessions and major economic downturns, the beauty industry has continued to grow and thrive, being labelled as a recession-proof industry. So who will remain still standing? Well, I believe that it will take a combined effort from the salon owners and the beauty therapists. Salon owners won’t be able to do it alone. Despite a possible recession, consumers will continue to want to look younger, for longer, sooner. They’ll continue to be conscious of how they look, if not for when they go out but for the selfies social media is demanding from them. None of these needs is going away. They are just going to take new form. The requirement of wanting more from the therapists, even more than what they’ve received in the past, is going to be very real - better service, better results, better care, greater connection, more knowledge and greater expertise. Regardless of how many salons close down, there are so many options a consumer can turn to thanks to the internet, social media, online shopping, the insatiable demands of the new generations and the persistent needs of the older generation. Now some may think that this is going to make it harder on businesses and therapists, but I believe quite the contrary. If a salon owner concentrates on providing clients with exactly what they want, then your focus and direction will become a lot clearer to you, and when you gain true clarity, you’ll intuitively know what to do and what not to do. And therapists? Well, therapists will have to take a greater responsibility in providing the

client with what she/he wants. It’s not just about the business owner bringing in more business through marketing and crazy offers. No. it’s about the therapist taking very seriously that it’s their job to retain the clients. It’s their job to provide an extraordinary client experience. Extraordinary is not just about the experience at the appointment. It’s about the ongoing care of the client. The ongoing results. It’s going to be about treating the pigmentation immediately with a course of treatments and then getting the client to come back over and over again to keep it at bay. Client loyalty is the responsibility of the therapist. Here’s my definition of client loyalty… “A loyal client has two courses of treatments a year (at the major changes of seasons), monthly maintenance and invests in ongoing homecare all year long”. The post COVID-19 therapist needs to truly embrace this and use this to guide them moving forward. So what does the post COVID-19 therapist need to do? Here are some suggestions: 1. How’s your skin anatomy knowledge? Not as strong as you’d like? No problem. Go back to the books. Skin anatomy is what you learnt at beauty school and if you’ve forgotten what you’ve learned, then take responsibility to brush up or re-learn 2. How about your ingredients knowledge? Your product knowledge? Could do with a review? Go do it. What are you waiting for? Everything you need to do is at the end of your fingertips – Dr. Google, your product manuals or online learning 3. How’s your skin consultations and skin prescription writing? Non-existent? Weak? Again, seek the training and assistance you need. Extraordinary service and results are borne from a sound skin consultation followed by long-term recommendation of treatments and homecare. Without them, you’ll always be struggling. 4. How’s your treatment skill levels? Not as good as they could be? What stops you from doing a facial on every family member or friend that comes into your home to practice

those movements until your confidence is gained? What stops you from waxing every leg in sight? Sure, your employer will train you, but what will you take responsibility for that you should already know but if you’re honest with yourself, you don’t? How about the training that has already been provided to you? The product schools? Do you know your products inside out and upside down? It is fair to say that if you’ve been sent once or twice, it’s expected that you are a pro and can prescribe effectively? The time and money has already been invested in you. What and when will you invest in yourself? As I said, I urge you to pull out all stops. Do what you need to do. Ask the right people, the right questions and do the right work. On your time. Yes, your time. Don’t expect your employer to keep investing in you if you don’t take full responsibility for what you learn and if you don’t invest in yourself. As I said, there will be fewer jobs than there will be therapists very soon. Be THAT therapist that not only keeps their job but does her part in helping the salon to thrive. And as for you, the salon owner? Well, you need to change your headspace around expectations. Your business depends on it, and your livelihood depends on it. If and when you retire from this industry, let it be on your terms. Let it be that it’s in exchange for that last big fat pay cheque – the one for the sale of your business! Brigitte Benge is one of the most respected business coaches in the beauty industry. Founder of the Leadership and Management Academy (LAMA) and the High Performance Academy (HPTA), Brigitte predominantly specialises in skin focused salons (or working towards becoming skin focused). For more information on how to take your salon’s productivity to the next level, visit www.creamsolutions.co or email Brigitte at bbenge@creamsolutions.co.

Beauty Biz Year 13 Issue 3

BUSINESS

HOW TO ADD A TOP-NOTCH TEAM LEADER TO YOUR SALON MIX By Estelle Carroll

Salon owners, are you ready to go next level and add a top-notch team leader to your salon mix? Hankering for a salon manager to share the load and free you up some quality time beyond your business? Great thinking! But where do you start? These top tips will see you through the process and set you up for success.

WHAT’S IN A NAME?

First up, are you really looking for a salon manager? For me that name suggests someone who’s managing people, watching every move and waiting to pounce on mistakes. What you really want is someone to lead your team. Someone to lead by example and be confident enough to inspire your team. Someone with the grace to embrace and celebrate the growth of everyone on your team, and the skill to sell the vision of your business to everyone around them. 64

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So let’s give them the right name and call them Team Leader from the get-go.

DO YOU HIRE YOUR TEAM LEADER FROM WITHIN OR GO BEYOND? The answer depends on your team’s current makeup. Do you have team members keen and willing to step up? If so, choose one of them first. They already know your vision, do like you do, and sometimes even speak like you do. They’re likely to slot into the position with ease. In contrast, you’ll need to train-up an outsider

from scratch, teaching them all the little things that are very often the BIG things in your business. Things like culture, language, vibe, styling, little intricacies – the things that make your salon unique. Think carefully if advertising beyond your team. If you already have team members who think they’d be a perfect fit (but you don’t) you’ve got some explaining to do. If you avoid explaining you’re heading for even more trouble. Either way, begin by framing an avatar of who your ideal Team Leader might be and preparing a job description defining exactly what you want

them to do. These resources will help you keep the traits and skills you need front of mind, use the right language in your ad, and make good decisions about who’s the right person for the role.

HIRING FROM WITHIN YOUR TEAM

Call a team meeting and discuss your vision for the salon, including how you need a Team Leader to help you with this vision. Make it exciting, tell them about the role, why you need it filled, and what it will do for the salon, you, the team and the clients – it’s a win for everyone. Invite anyone who’s interested to apply via a onepage letter stating why they believe they’re right for the role.

WHO IS RIGHT FOR THE ROLE?

I’m confident your instincts will also kick in on this one, but keep the following in mind. Your ideal Team Leader: · is respected by the team · is respectful of others · is coachable · won’t let their ego get in the way · embodies your salon’s look/language/style · is already a great role model in terms of presentation, reliability, punctuality, attitude, mindset, skills.

INTRODUCTION AND INDUCTION

Introduce your new Team Leader with a warm welcome in a team meeting. Explain who they are and what they’ll be doing. Pre-frame the team that this role means changes for everyone, but also an opportunity to learn and grow from the challenge. Ask for everyone’s patience as the Team Leader settles into the role. Induction should include: · a clear role description · an example of the day-to-day role mapped out in a checklist · a how-to guide for conducting meetings (when, where, how)

TESTING THE WATER

It’s time to test the water (and your Team leader) by leaving the salon. Start with a few hours, then half a day, a day and so on. If you keep running on in, or commenting that you have to be there all the time, everyone will feel unsettled and unsure. Instead, believe in the decision you’ve made. Giving your Team Leader a chance to shine while you’re not there communicates trust and confidence in their ability – to everyone on your team.

FIRE OR BLOOD RULE

Explain to your team the FIRE or BLOOD rule that applies when you’re not in the salon. The rule goes like this: they are NOT to call or message you UNLESS there’s a fire or someone is bleeding. Whenever they feel the urge to call you, they must ask themselves: fire or blood? If it’s neither, they’re to write down whatever it is in the salon diary. That entry (or list) in the diary tells you what you need to develop a system, policy or procedure for, so next time they’ll have the answer at their fingertips. An example: your Team Leader calls to say the printer isn’t working. Your solution could be keeping a folder at the front desk with a section on common printer faults, FAQs and simple tips

and tricks for changing toner/cartridges, and so on. It’s about empowering your Team Leader to resolve issues without referring to you.

TEAM LEADER MEETINGS

Set your Team Leader up to win by sharing all the goings on in your salon. Trust them to know the inner workings and involve them in planning. Let them share the load of explaining new promotions and procedures to the team.

My favourite part! Have a meeting with your Team Leader EVERY WEEK. Yes, EVERY single week.

Let go a little. Give your Team Leader your trust and the space to grow and put their own mark on the role.

Cover things like: · new products coming in · annual leave requests from the team · challenges · wins for the week · promotions · client complaints · procedure creation · training plans · new ideas · equipment breakdowns · planning

A top-notch Team Leader will step up to the responsibility and shine for you and your salon. What does that mean for you? More of the things you want and deserve – more freedom of time in your business, an incredible team and increased sales growth. Estelle is a salon coach at The ZING Project. To get in contact with Estelle reach out at estelle@zingcoach.com.au or join our private Facebook group: ‘ZING inspired salon collective’. Beauty Biz Year 13 Issue 3

SALON SALES

Benchmark Salon Sales are the only salon dedicated business brokers in Australia with outstanding brokers in each state delivering over 500+ sales for clients around the country. We continue our series of articles from some of the specialised business brokers to get you salon sale ready!

STEPS YOU CAN TAKE TO INCREASE THE VALUE OF YOUR SALON By Lachlon Silver – Benchmark

THIS MONTH LACHLON SILVER LOOKS AT HOW YOU CAN UP THE VALUE OF YOUR SALON BEFORE YOU SELL! First and foremost you must increase your net profit. Net profit is the money that is left after all operational expenses e.g. – product purchases, rent, wages including yours if you work in the business, marketing etc. You can often leave out things like Depreciation, Personal Expenses and odd purchases. This figure is called the EBITDA. (Earnings Before Income Tax Depreciation Amortization) The way you increase your net profit is to control the expenses above. Keep on a few casual staff that you can send them home if work is not busy, don’t order too much stock and control wastage. These are the best places to start.

Beauty Biz Year 13 Issue 2

The other thing you can do to increase your net profit is to increase revenue.i.e. money coming into the salon. Have a training session with staff, get a business coach (this can be added back into your net profit) or invest in results driven marketing.

Now that your business is highly valued, it is time to sell

transfer. • Decide on what sale price you want to put on the salon. Be realistic and leave room for negotiation. • Take a few pictures while the salon is busy and also when it is closed so this can be used in an information pack for the potential buyer. • Contact a salon specialist broker and introduce them to your business, ask for an appraisal. • Let the broker advertise the business and negotiate the deal for you as this is more likely to get the desired result. Leave your emotions out it! • Most importantly keep the whole thing confidential (including your clients and team) until the deal is done and unconditional meaning the money is in the bank!

We always have the motto of “When things are going well that’s the time to sell!”

Call Benchmark today – 1300 366 521 or check out their website at salonsales.net.au

The final action we recommend to do is get yourself out of the business over the next few months without affecting your net profit. We are inundated with enquiries from people who what to buy a managed profitable salon. The best way to get you out of the business is to develop good policy and procedures and hire a quality manager.

• Most importantly, make sure your financials look good, go and see your accountant. • Read your lease again and make sure there are not going to be any hiccups with the

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Hairdressing and Beauty Supplies

Beauty Biz year 13 issue 4

Articles inside

Rising To The Challenge By Deb Farnworth-Wood

Dateline City

Editors Letter

Honour Yourself By Julie Cross

Jessika Brigginshaw

How To Stay Productive When Overwhelmed By Angela Sanchez

Beauty Shop

Lashes Above The Rest By Joy Crossingham

Self Made By Clare Lamberth

Eden Aesthetics