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Dermalogica Says Thank You to Australia’s First Responders Launching the New Smart Response Serum
Dermalogica’s latest Australian campaign has recognised and says thank you to the more than 300,000 First Responders in Australia working on the front lines responding to the unprecedented events of 2020-2021 to keep us all safe.
“DERMALOGICA BELIEVES THAT WE HAVE THE OPPORTUNITY – AND THE RESPONSIBILITY – TO HELP KEEP PLASTIC OUT OF THE ENVIRONMENT.”
Dermalogica’s latest game-changing innovation, the new Smart Response Serum, provided the inspiration to feature 4 reallife First Responder ambassadors in a photographic shoot. The video provides a glimpse into how First Responders, much like the new Smart Response Serum, respond to challenges under ever changing circumstances allowing us to appreciate the invaluable contribution they make to our lives. Smart Response Serum’s advanced formula is targeted to recognise and address microchanges in the skin before they’re visible to the naked eye, effectively addressing skin’s needs in real time. It responds to skin’s signals – intelligently addressing skin concerns and helping to prevent future damage. Best of all, it does all this before you even notice. Thank a First Responder Day was held on June 9th 2021 It is well documented that feeling appreciated and valued is important for our wellbeing. Social isolation and low levels of social support are associated with chronic illness and are a high-risk factor for suicide. Thousands are putting their own mental and physical health at risk to battle a highly infectious disease during a global pandemic; ferocious bushfires that devastated much of Australia’s east coast have seen firefighters, paramedics and police rush into situations most would flee from. The unrelenting nature of their work means many first responders do not have the time or resources to recover mentally and physically from the situations they experience in their line of work. Illnesses such as Post Traumatic Stress disorder (PTSD) are common, and the impacts on first responders, as well as their families, can be overwhelming.
The simple act of saying thanks for the challenging, traumatic and dangerous work our first responders do will ensure these brave men and women know they are recognised, appreciated and valued by the communities they protect. Saying thanks will also be a critical step in helping first responders understand that just as they support us, we’ve got their backs too. Dermalogica encouraged Australia to participate in the initiative on the 9th of June by saying two simple words: Thank you. For more information on please visit firstresponderday.com.au Also on June 24th in conjunction with Australia Retail Association First Responders Day, Dermalogica will be offering all First Responders at selected authorised stockists, a complimentary ProSkin30 to say thank you. View the campaign video here! Dermalogica’s proud commitment to sustainability At the end of 2020, 90% of all Dermalogica packaging will be recyclable or biodegradable – and going forward, all paper and cartons will be FSC certified to be sustainable for forests. Additionally, all Dermalogica formulas are manufactured in California, which boasts some of the world’s strongest environmental and consumer protections. In line with this commitment to sustainability, Dermalogica believes that we have the opportunity – and the responsibility – to help keep plastic out of the environment. As part of a commitment to create a cleaner planet for future generations, its new Daily Microfoliant Refill is made with 92% less plastic, 95.6% less oil and 95.7% fewer greenhouse gas emissions compared to the Daily Microfoliant canister, sifter and cap.
