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BEAUTY
INSPIRING
y t i v i t a Cre By Charlotte Ravet
What is the hardest part of working as a creative? Creating! Creating means bringing something new to the table, something we haven’t done or seen before, coming up with new concepts. And when creating is our source of income it means we constantly need to produce! With permanent exposure through social media for artists, it has become harder to create something unique. I personally feel that as soon as I see something new, I see it simultaneously on multiple accounts and pages. Information and trends are evolving so fast it is frightening for creatives to follow. So how can we keep inspired, how can we relieve the pressure and also enjoy what we bring to the world? Diversify our sources of inspirations: I can easily spend hours scrolling through Pinterest 48
Beauty Biz Year 14 Issue 3
and Instagram looking at all the new trends and work from other artists. What other artists produce inspires me and it is also how new trends are set! But diversifying my sources of inspiration definitely helps me come up with new concepts. For example, I find my concepts often come from colour combinations or textures. I have recently created looks inspired from the colours and prints I’ve seen on Indian Saris. Sometimes, it is something we see which can come up hours or days later like a pop up idea! I feel like it’s making its own space in my brain until the whole idea has flourished and comes
unannounced! This is why I am always writing notes, keywords or a quick draft when it comes to me. To open my eyes as much as I can, I now go to virtual exhibitions or live ones, follow sculptors, illustrators, and conceptual artists. It’s not all beauty related, but I embrace all sources of inspirations. Be open to new technologies and continuous education: As soon as I enrol or follow a masterclass, I want to pick up my brushes and put into practise what I have learnt. I have received the same feedback from attendees to my own
