Beauty Biz year 14 issue 3

Page 68

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BUSINESS

MAKING SYSTEMS

Sexy By Rebecca Miller

I bet you never thought you’d hear the words ‘systems’ and ‘sexy’ in the same sentence, right? For me, it couldn’t be truer. Systems and processes have become my thing and have not only welcomed back a tonne of time in my busy schedule but allowed me to celebrate some monumental business wins. Now, it’s your turn. Systems and processes in the past have been the ‘boring part of business that let’s face it, many of us have avoided but what you might not have realised is that they’re actually the gateway to a profitable, productive, and proactive business. From your team, client journey to even the way you plan your marketing, if you’re embracing and actioning a system, I assure you, your business will thrive. So, what’s the difference between a system and a process? A system is a method, procedure, or routine which is created to carry out a repetitive activity in a strategic way. A process is the actions you take to make that system work as hard as possible for your business. Together, they serve as the essential building blocks that support the growth of your business 68

Beauty Biz Year 14 Issue 3

and employee satisfaction. The three most important characteristics of any well-performing system and process are efficiency, accuracy, and consistency. When these are applied, the systems and processes become autonomous behaviours of yourself and your team – they feel totally natural!

successful business, you need to have systems and processes that are repeatable. Gone are the days of just expecting our team to know how to run the business and hello to setting them up for success with systems and processes that leave them feeling confident, in control, and ultimately, secure within their role.

The average human makes about 35,000 decisions every day. That is a lot of decisions for any one person. So, you can imagine the hundreds of thousands of decisions being made in your business each day when you add staff members into the equation! Anyone else feeling exhausted?

Think about every time you’ve ever had a Big Mac at McDonald’s. Even though you ate at different McDonald’s branches throughout your life, the burger always tastes the same regardless of where you ate it, right? This is only possible because everyone in the business follows the same systems and processes. The same goes for your own business. Regardless of who is performing the treatment, welcoming the client at reception, or even making a beverage, having a system means that the client has a consistent experience each and every time.

Usually, business owners who can’t leave the business without something potentially going wrong are the ones who do not have the right systems and processes in place. To run a


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Social Media Glow-Up in under 30 Minutes! By Rachel Medlock

4min
pages 74-76

Why Facebook Ads Won’t Fix Your Appointment Book By Clare Lamberth

5min
pages 72-73

Making Systems Sexy By Rebecca Miller

6min
pages 68-69

Go-To Stock Photo Websites For Your Beauty Business By Sarah Garner

6min
pages 70-71

Are You Laser Sharp on your Product Offering By Gry Tomte

8min
pages 66-67

Save Money Through Your Commercial Lease By Kelly Cunningham

5min
pages 64-65

Why Simply Education Clients Does Not Lead to a Sale By Chrissy Alger

6min
pages 62-63

Turning the Ordinary into the Extra Ordinary By Julie Cross

7min
pages 60-61

The Sneaky Lie that Stunts the Entrepreneur By Elle Wilson

5min
pages 58-59

Fill Them Up BOYS By Will Fennell

4min
pages 54-55

Shopping The Loop By Paul Frasca

5min
pages 56-57

Dateline City

1min
pages 52-53

Beauty Shop

5min
pages 50-51

Inspiring Creativity By Charlotte Ravet

6min
pages 48-49

Are Your Lashes Taking A Lashing By Natasha Creasey

6min
pages 42-43

Beauty Squad House

10min
pages 36-38

A United Voice for the Australian Beauty and Aesthetics Industry

2min
page 41

The Ultimate Professional Beauty Event is Back!

3min
page 40

Do Your Patients Struggle with Acne?

3min
pages 34-35

Lash Trends for 2021 By Joy Crossingham

4min
pages 44-45

Nailing Nails By Lauren Burton

4min
pages 46-47

Are You Getting Enough Education By Robyn McAlpine

7min
pages 30-33

Dermalogica Says Thank You To Australia’s First Responders – Launching the New Smart Response Serum

3min
pages 22-23

Touched By An Angel By Clare Lamberth

9min
pages 20-21

Radio Frequency for Skin Rejuvenation By Nancy Abdou

7min
pages 26-27

10 Minutes With Dr. Naomi By Clare Lamberth

7min
pages 12-13

Antimicrobial Peptides in Acne Skins By Gay Wardle

5min
pages 28-29

derma aesthetics – Global Leaders in Education and Product Innovation

6min
pages 18-19

Where Have All The Therapists Gone By Clare Lamberth

8min
pages 10-11

Editors Letter

2min
pages 8-9
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