Professional Beauty GCC - May 2014

May 2014

For your beauty and spa business

GCC

Rainbow connection Could colour therapy boost your business?

Deep appeal Chemical peels explained

Once upon a...

The story behind spa signatures

feeling feelinglifted Choose the right facial lifting

OFC PBGCC MAY14.indd 65

machine for your business

16/04/2014 17:15

D.Trade Ad Middle East_FINAL.indd Spa Resources ELEMIS DPS.indd 2 1

5/3/14 11:01:26

YOUR BRITISH SKINCARE PARTNER FOR SUCCESS We are your specialists in high-tech, clinically proven skin formulations and treatments, enhanced with nature’s purest technology.

SIX REASONS TO PARTNER WITH ELEMIS

1

Clinically trialled anti-ageing facials

2

Unrivalled retail sales = maximum profit

3

Affordable opening offer

4

Bespoke support package

5

Business-focused education

6

Award-winning marketing support

Start your journey with Elemis today +971 4 3245414

info@spa-resources-international.com

elemismiddleeast

Spa Resources ELEMIS DPS.indd 3

@Elemisme

www.elemis.ae

Visit us on Stand 3A23 Hall 2

04/02/2014 18:14 6/3/14 14:41:46

PB DPS.indd 2

7/4/14 17:01:00

PB DPS.indd 3

7/4/14 17:01:29

PB DPS.indd 2

14/4/14 09:35:20

PB DPS.indd 3

14/4/14 09:35:38

contents

professionalbeauty.co.uk professionalbeauty.ae

6

Published by and (C) 2014 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City.

321 Building #8, Dubai. UAE t: +971 (0)56 352 2906 Trade Exhibitions & Publishing FZ LCC Editor: Fiona Vlemmiks fiona@professionalbeauty.ae Contributors: Anton de Waal, Nora Elias Sally Hewerdine, Eve Oxberry Advertising: display@professionalbeauty.ae classified@professionalbeauty.ae t: +971 (0)50 359 1157 Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0)56 352 2906 Communications Manager: Ramona Feraru ramona@professionalbeauty.ae General Manager: Andrew Green andy@professionalbeauty.ae Publisher: Mark Moloney Design and production: ICD, www.icd.gb.com Printing: Masar Print & Publications LLC - PO Box 485100, Dubai www.masarprint.com Controlled Distribution: Blue Truck www.bluetruck.ae The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers.

Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances.

The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. Anyone dealing with advertisers must make their own enquiries.

45 in this issue...

Regulars 11

News Spas get help with growth in preparation for Expo 2020, cosmetic surgery consultancy targets wellness tourists in Dubai, openings, launches and much more

16

Insider Our exclusive monthly stats for beauty salons, spas and nail salons

facebook/PBGCC @PBGCC

Features 29 Ask the experts The low-down on creating your own website, social media, retailing eyebrow products effectively and how to prolong the life of a manicure 35 Hair news This month we feature new irons, innovative shampoos and conditioners, and straightening treatments 75 New products The best products, focusing on marine products and more 88 Calendar The essential dates for your business diary, from trade shows to conferences and training

37 Beauty from within Shabana Karim tells us how she created her empire – ethically

42 Under the skin Dr Diana Howard on sun safety, and the power of exfoliation 45 Great expectations The concept behind the new Goco spa 67 Show time Our guide to Beautyworld Middle East 83 Train of thought How to identify your training needs

Cover Image: Courtesy of Natulique

Professional Beauty GCC May 2014

6-7 PBGCC MAY14 Contents.indd 6

16/04/2014 17:17

welcome

professionalbeauty.co.uk professionalbeauty.ae

7

I

n a frank interview this month, Dr Diana Howard from the International Dermal Institute, and Dermalogica, talks of the need to manage client expectations through honesty about what is really achievable through skin care.

Businesses taking such a transparent and truthful approach help raise the credibility and reputation of our industry as a whole. I am often asked whether skincare products really work.

Today’s consumers are discerning and hence scientific studies backing a product’s claims are gaining more importance. A good example of this is when chemist brand Boots’ No 7, from the UK, was declared to have “proven” anti-ageing effects. The product went on to sell two years’ worth of stock in a fortnight! Ever wondered what parameters are used for testing during scientific trials in our industry? On page 24 Eve Oxberry provides a fascinating insight into this when she observes clinical trials for one of the newest facial lifting machines.

Dubai isn’t necessarily synonymous with philanthropy, yet I have been inspired this month by the ethical approach of some of the businesses operating here. Shabana Karim, CEO of The Nail Spa and Marquee, and winner of the Dubai Chamber Corporate Social Responsibility award in 2011, tells us about her HOPE (Hope and Opportunity for Proper Education) programme – which involves sponsoring the education of some of her employees’ children. Read more in our salon profile on page 37. Likewise Shahida Siddique, owner of Altearah Bio, is blazing a trail by offering a work programme for those with special needs in France, where her products are manufactured. See our feature on page 52.

We also have an education special this month with our comprehensive guide to chemical peels on page 71. If you enjoy this and would like to see more on education in the magazine please write to us and let us know your thoughts.

67

Fiona Vlemmiks – EDITOR

52

On the cover

21

Feeling lifted The lowdown on facial lifting machines

52 The rainbow connection How colour therapy could benefit your business

57

37

55 Once upon a…

The story behind spa signature treatments 71

Deep appeal Chemical peels explained

Professional Beauty GCC May 2014

6-7 PBGCC MAY14 Contents.indd 7

17/04/2014 10:17

1&2 FEBRUARY 2015 JUMEIRAH MADINAT ARENA, DUBAI

THE ESSENCE OF SPA, BEAUTY & HAIR The must visit exhibition for your salon and spa business

Register now at www.professionalbeauty.ae

PBGCC

1592 PBGCC Master DPS.indd 4

expo@professionalbeauty.ae

16/04/2014 14:58

1592 PBGCC Master DPS.indd 5

16/04/2014 14:59

Project1_Layout 1 14/04/2014 17:14 Page 1

news

professionalbeauty.ae

11

NEWS

All the news and views from the world of beauty and spa

Red tape cut for spa developments in Dubai

D

Groundbreaking eyebrow treatment arrives in Middle East A treatment involving the application of synthetic eyebrow hairs to the skin is being launched in Dubai this month.

The professional treatment, Faceframe 3D Brows, recently won the Babtac Innovation Award in the UK, where it is enjoying success.

The treatment offers clients a bespoke and three-dimensional brow design and is the only one of its kind in this area. It was originally invented for cancer and alopecia patients with little or no eyebrow hair.

Rosemarie Saxon owner and founder of Balegro Cosmetics, which retails and distributes Faceframe 3D Brows, said: “We are delighted to be launching this fabulous and innovative new product at Beauty World, in Dubai, on May 27. It is unlike any eyebrow enhancement on the market today and the in-salon service can create bespoke, three-dimensional eyebrows to suit every client, even if your client has little or no brows.

“It’s waterproof and moisture proof and will last up to 14 days. There’s nothing like this in the Middle East and with the growing demand for innovative new eyebrow products, we have already received a fantastic response from those salons that we have tested it with.”

The product is the only Cibtac-approved product of this type in the world.

ubai has made spa hotel developments easier in preparation for an expected influx of 25 million visitors over the course of the six-month World Expo in 2020.

The emirate has shortened the preapproval stage in hotel development by two-thirds – from six months down to two – for private developers.

Fees originally in place for “change of use of land” for hotel operations have also been scrapped.

In addition, any new three- and four-

star hotels that start operating before June 2017 will be exempt from a standard 10 per cent Dubai Municipality fee.

Developers can expect additional incentives and allocation of government land thanks to rising visitor numbers and improved room rates.

The Sofitel Dubai Downtown opens this month and other hotels set to launch include the Double Tree Hilton Al Barsha, the InterContinental, Dubai Marina and the second phase of the JW Marriott Marquis in Business Bay.

HH Sheikh Hasher Al Maktoum inaugurates Dubai Derma His Highness (HH) Sheikh Hasher Al Maktoum Director General of Dubai Information Department inaugurated the 14th Dubai World Dermatology and Laser Conference and Exhibition (Dubai Derma) at the Dubai International Convention and Exhibition Centre.

He was accompanied by a number of key world dermatologists and more than 100 doctors and specialists in the field.

Dubai Derma, held in April, is under the patronage of HH Sheikh Hamdan Bin Rashid Al Maktoum, vice president of the UAE, minister of finance and chairman of the Dubai Health Authority.

Following the traditional ribboncutting ceremony, HH Sheikh Hasher Al Maktoum toured the exhibition, and visited a number of exhibiting companies to view the latest technologies, and equipment pertaining to dermatology and laser advancements.

Dr Ibrahim Galadari, conference chairman of Dubai Derma, said: “Dubai Derma today is considered a

comprehensive educational hub for dermatologists and laser specialists, with 15 specialised scientific sessions and 40 workshops that are running parallel to the conference and under the supervision of the exhibiting companies.

“The 14th edition of Dubai Derma is characterised by the participation of several specialised doctors and experts in the field of dermatology, cosmetic surgery, laser and Botox. The scientific programme is designed to keep the participants updated about the latest technologies and the best practices and recent trends in dermatology and laser.”

Professional Beauty GCC May 2014

11-15 PBGCC MAY14 News.indd 11

16/04/2014 17:19

news

professionalbeauty.ae

12

Starwood targets Bahrain expansion with spa hotels

S

tarwood Hotels and Resorts is set to open two spa hotels in Bahrain in July, in partnership with the Majid Al Futtaim property group.

The 200-room Westin Bahrain City Centre and the 260-rooom Le Méridien Bahrain City Centre will both be directly connected to the Bahrain City Centre shopping mall.

Michael Wale, president of Starwood Hotels and Resorts, Europe, Africa and

Middle East, said: “We have a long presence in the country, dating back to 1981, and look forward to expanding our footprint here with the launch of these two distinct lifestyle brands.”

Amenities and services at the Westin Bahrain City Centre will include a Heavenly Spa by Westin, a Westin Workout gym, a pool and the option to order from the SuperfoodsRX menu, centred on foods rich in antioxidants and other essential nutrients.

SensAsia Urban Spa launches initiative to attract mothers SensAsia Urban Spa founder and mother of two Salina Handa has launched a new concept for pregnant spa fans that extends far outside the treatment room.

The spa chain already offers a range of pamper packages for expectant mothers but the Yummy Mummy Club now offers women a further opportunity to get together at a variety of Dubai locations, swap tips and listen to guest experts in areas including women’s health, baby preparation and nutrition.

The club was launched in April at the Emirates Golf Club, where guests enjoyed a baby shower-themed event.

Club members will receive a variety of benefits, such as treatment discounts, free Mama Mio products and a wellness check at the Cooper Health Clinic.

Salina Handa and pr manager Sarah Walker

Marquee rolls out second Dubai site Following the opening of its Arabian Ranches Golf Club branch in January, Marquee has unveiled a new branch in Emirates Hills, The Lakes.

Differing from the full service Ranches branch, the salon is a dedicated blow-dry bar, aimed at women with hectic schedules.

Clients can choose from a range of looks, which can be created in as little as 35 minutes. Six-minute treatment hair “shots” will be offered as well as the Brazilian Blow out, head and shoulder massage and the option for clip-in hairpieces.

Medical tourism boom brings plastic surgery consultancy to Dubai Plastic surgery consultancy firm Vasilica Aesthetics is marking its presence in the Middle East region with the opening of a flagship office in Dubai.

The company provides consultation services for patients who wish to undertake plastic surgery, recommending surgeons and specialists, along with information regarding the latest techniques available in the world. The firm says that the opening of Vasilica Aesthetics’ new office helps consolidate the UAE’s position as a leading destination for medical tourism in the Middle East region.

“The opening of our flagship office in Dubai could not have come at a better time as medical tourism is booming in the region, particularly in the UAE,” said Vasilica Roxana Baltateanu, co-founder and managing director of Vasilica Aesthetics. “We want to be a part of this growth surge. Our new office offers clients the advantage of convenience and knowledge – they tell us their concerns and we will advise them on the best treatment available, recommend the best medical professional and tell them how much it will cost. We will even book your appointment along with making the necessary travel arrangements.”

Recent industry reports have shown that medical tourism in the region continues to grow, amid rising healthcare costs and increased waiting times in other areas, particularly in the US and Europe. The region’s healthcare market is expected to grow at a Compounded Annual Growth Rate of 11.4 per cent over the next two years, giving rise to the development of specialised healthcare cities and other major hospital projects that will attract more medical tourists.

Professional Beauty GCC May 2014

11-15 PBGCC MAY14 News.indd 12

16/04/2014 17:19

news

13

Professional Beauty unveils GCC show plans Professional Beauty announced that it will be launching its first GCC trade show and conference, to be held in Dubai in 2015.

The show was announced at the magazine launch party on 14 April to a packed audience of salon and spa suppliers and professionals at the lavish Mina A’ Salam ballroom in the Madinat Jumeriah, in Dubai.

The dedicated spa and beauty show will be open to trade and professional visitors only and will be held on Febraury 1 and 2 at the Madinat Jumeriah conference centre.

Mark Moloney Professional Beauty’s owner said: “We’re very proud to be launching an event that caters specifically to the needs of the suppliers, salons and spas in the Middle East. Over 90 per cent of exhibitors will be local companies who will be able to expand their business in a professional atmosphere.”

The February show will kick-off the buying season, providing time for exhibitors to properly follow-up all important leads made at the show. Professional Beauty will also bring their renowned marketing support package to exhibitors in the Middle East, promoting participants and their products in the months leading up to the show.

The scene at the launch party.

Royal welcome for Espa in Saudi

F

emale guests received a right royal welcome to the first ever ESPA in Saudi Arabia – now open for female patrons.

Al Faisaliah Spa by Espa welcomed guests including several members of the royal family and other dignitaries to the glamorous opening of the first internationally branded ladies-only spa in Saudi Arabia.

Located in the heart of Riyadh, at Al Faisaliah Suites, a Rosewood Hotel, Al Faisaliah Spa by Espa is adorned with Swarovski crystals and opulent finishes and was meticulously designed

by Princess Al Anoud Bint Khaled Bin Abdullah Al Saud.

The spa is draped with plush fabrics in rich colors, sumptuous textures and cascading waterfalls. The spa’s signature treatments by Espa, teamed with the unusual design elements, reflect the local culture and heritage.

The spa spans four floors and features six treatment rooms, two private spa suites, relaxation rooms, a whirlpool, nail studio, hair salon and a fitness zone.

In addition, the spa includes a 14m

swimming pool, a traditional hammam, and a tea lounge.

His Highness Prince Bandar Bin Saud Bin Khaled, chairman of Al Khozama Management, said, “We are delighted to launch the Al Faisaliah Spa by Espa, which will allow guests to retreat to a private oasis for a relaxing break from the bustle of the city. Carrying forward the established brand, which already exudes luxury, elegance and sophistication, into the spa industry was an obvious move. We are excited to enter another realm of the service industry and look forward to welcoming guests as we continue to deliver a world-class service to our guests.”

Susan Harmsworth MBE, founder & chief executive of Espa International, added, “We are very excited about our partnership with Al Khozama Management Company and Rosewood Hotels and Resorts, which sees the launch of our brand in Saudi Arabia.

Our partnership focuses on creating a concept for the Al Faisaliah Spa by Espa that redefines luxury.”

SensAsia recognised at Elemis awards Spa chain SensAsia Urban Spas has been recognised for its business practices.

The company was awarded the Elemis Best Practice award in a new category announced at the regional Elemis awards 2014, in April.

Alex Hurt, director of group operations at SensAsia Urban Spa, said: “This is

our second accolade from Elemis, and it is such an honour to be continuously recognised by such a world-respected professional spa brand. Every member of the SensAsia team loves to put the aahh in spa-aahh – and it is this kind of recognition that makes our commitment so worthwhile.”

Professional Beauty GCC May 2014

11-15 PBGCC MAY14 News.indd 13

16/04/2014 17:20

+New SUMMER COLLECTION 2014

PB full page.indd 1

15/4/14 08:44:57

news

professionalbeauty.ae

15

Sisters creates catwalk coiffures

D

ubai-based chain Sisters Beauty Lounge was chosen to create model hair looks in collaboration with L’Oreal for Fashion Forward (FFWD) Season 3.

Hailed as the most diverse fashion platform in the Middle East, FFWD, which was based at the Madinat Conference Centre in Jumeirah , Dubai, featured designers such as The Emperor 1688, Ezra Fashion Design, Essa, Rami Kadi, Zareena and Amato by Furne.

Sisters used Eideal hair tools exclusively to create the styles. Sara Abdulrazak, managing director of Sisters Beauty

Lounge, said: “We’re honoured to have been given this opportunity to work with L’Oreal and support Fashion Forward Season 3. The work they do is admirable and we do commend their efforts to push the local fashion industry to make a mark on international scale.

“This is a very important springboard; they provide the local talent and as Sisters is a home-grown brand itself, we cannot be any prouder of the success Fashion Forward has achieved. We are very happy to be a part of the exciting opportunities that await the local fashion industry and the designers as well.”

Professional Beauty launches online directory Professional Beauty is launching a comprehensive online distributor directory in the GCC. The directory, which will enable spas and salons to search for suppliers by brand or product, will be launched later this year.

Andy Green, Professional Beauty GCC’s general manager, said: “This easy-to-use

directory will bring all the need-to-know information and contacts for suppliers and manufacturers at the click of a mouse.

“We are delighted to be providing this service for the industry in this region.”

If you are a distributor and wish to be included in the directory please follow the link below for details. www.directory.professionalbeauty.ae

Sawaya secures success in “demanding” Lebanese market Dubai-based distributor Sawaya International has achieved its best sales yet at the In Shape exhibition held in Beirut.

The company, which showcased a number of new lines that are launching for summer, believes that the Lebanese market is one of the toughest to crack.

Chief executive Fadi Sawaya told Professional Beauty: “As a regional distributor, we always find the Lebanese market, both professionals and consumers, to be the most demanding in regards to quality. The market seeks the latest innovations. At In-shape, we achieved the best sales we’ve had in five years. It is gratifying to find that our brands are so well received there, a reflection of our popularity and reputation throughout the Middle East.”

As a distributor, the company has recently launched the Orly Baked Summer 2014 Collection, Gelish Paradise

Collection, the Nouveau Contour HD machine and Artistic Nail Design’s Rock Hard Gel, among others, in the Middle East. From its own product line, Provoc, semi-permanent make-up pencils and a hygienic, soak-free Mani and Pedi kit have recently been introduced to the market. It has also repackaged its popular Provoc lashes brand.

Spabike’s Middle East drive Private aqua biking, the fitness and wellness craze causing a storm in Europe, is now available in Dubai.

Spabike is a hydro-massage bath with an integrated biking system providing an aquatic workout that burns 700 calories per session. It combines exercise, hydrotherapy and massage.

The treatment is being launched at the Balance Wellness club in Dubai and with Dr Burgener Switzerland at Elixir Spa at the Hilton Beirut Habtoor Grand.

Nathalie Abi Khalil, spa consultant and general manager of local distributor Spabulous, said: “We decided to launch the concept of private aqua-biking in the Middle East because we strongly believe that private aqua biking is the answer to many needs. It offers a quick slimming solution and a low-impact workout.

We are planning more installations in the region in the next few months, specifically in Abu Dhabi, Bahrain, Doha and Saudi Arabia.”

Professional Beauty GCC May 2014

11-15 PBGCC MAY14 News.indd 15

16/04/2014 17:21

business trends

professionalbeauty.ae

16 The month in numbers HOW DID TREATMENT BUSINESS IN FEBRUARY 2014 COMPARE WITH FEBRUARY 2013?

50 40 10 % SAME

% BETTER

%WORSE

Insider beauty, hair and nails

PERCENTAGE OF CLIENTS WHO REBOOKED

76

%

HOW DID RETAIL BUSINESS IN FEBRUARY 2014 COMPARE WITH FEBRUARY 2013?

Insider, our exclusive round-up of salons and nail salons in the GCC. It’s the easiest way to stay in the know

FEBRUARY

50 30 20

The majority of you report that treatment and retail business is the same now as it was last year, with a good percentage of your clients rebooking.

% SAME

Slimming treatments are extremely popular in this region and it is widely-held that laser lipo is the most effective method of helping clients shed unwanted inches. The majority of you offer a product line that is specifically suited to the needs of pregnant clients. Just over half of you are getting to grips AVERAGE with social media and have a business Twitter account.

TREATMENT ROOM

% BETTER

%WORSE

OCCUPANCY

On the spot WHAT IS THE MOST POPULAR METHOD OF HAIR REMOVAL IN YOUR SALON? 1. Waxing 2. Threading WHAT DO YOU THINK IS THE MOST EFFECTIVE BODYSHAPING OR SLIMMING TREATMENT? 1. Laser lipo 2. Body wraps 3. Massage 4. Cryo fat freezing

60

%

OF YOU HAVE A BUSINESS TWITTER ACCOUNT

73

%

20

%

OF YOU HAVE A SPECIFIC PRODUCT LINE FOR PREGNANT CLIENTS

Professional Beauty GCC May 2014

16-19 PBGCC APR14 Insider.indd 16

16/04/2014 17:21

PB full page.indd 1

17/3/14 12:19:54

business trends

professionalbeauty.ae

19 The month in numbers HOW DID TREATMENT BUSINESS IN FEBRUARY 2014 COMPARE WITH FEBRUARY 2013?

50 30 20 % SAME

% BETTER

%WORSE

PERCENTAGE OF CLIENTS WHO REBOOKED

69

Insider spa

%

Insider, our exclusive round-up of spa stats in the GCC. It’s the easiest way to stay in the know

FEBRUARY

HOW DID RETAIL BUSINESS IN FEBRUARY 2014 COMPARE WITH FEBRUARY 2013?

AVERAGE TREATMENT ROOM OCCUPANCY

50 40 10

62

Retail business was slightly up on last year, although treatment business was the same and the majority of your clients are rebooking. You believe that a combination of body wraps and massage are the best slimming treatments, although many of you are turning to machine-based treatments, such as those offered by LPG. Aromatherapy is the favoured holistic treatment by your clients and 70% of you offer a product line just for your pregnant clients. Only a minority of spas are utilising Facebook.

%

30

%

OF YOU HAVE A BUSINESS FACEBOOK ACCOUNT

WHAT DO YOU THINK IS THE MOST EFFECTIVE BODY-SHAPING OR SLIMMING TREATMENT? 1. Combination of wraps and massage 2. LPG treatments 3. Wraps 4. Massage WHAT IS THE MOST POPULAR HOLISTIC THERAPY IN YOUR SPA? 1. Aromatherapy 2. Thai massage 3. Ayurvedic massage

% BETTER

% SAME

%WORSE

On the spot

70

%

OF YOU HAVE A SPECIFIC PRODUCT LINE FOR PREGNANT CLIENTS

Professional Beauty GCC May 2014

16-19 PBGCC APR14 Insider.indd 19

17/04/2014 09:12

facial machines

professionalbeauty.ae

21

FACE

Lift The number of new facial lifting and toning machines on the market can leave salons blinded by choice. PB goes behind the science to work out how to make a return on investment

C

ollagen stimulation, skin rejuvenation and facial lifting are all buzzwords that are driving the trend for machinebased facial treatments. Results-driven and express treatments are more in demand than ever from clients, and this has pushed more and more skincare brands to devise their own machines to use with their products. Add to that the many specialist machine manufacturers out there, which are bringing new technologies to the fore. Radio-frequency, microdermabrasion, LED light therapy, microcurrent and micromotor to name but a few, it can be a bit of minefield to know which machine is right for your business.

With a deluge of machines being brought to market and savvy clients demanding visible, lasting results, ignoring this everevolving trend for machine-based facials would be a mistake.

However, not all machines are right for all types of spa or salon.

Contraindications around heat and water facilities make some a no-go for spas, while the specialist nature and high-cost of others mean salons need to be certain of a target market and exclusivity in their area to make others pay.

A machine is a big investment, whether you’re a small business or a large spa chain, so where do you start? Checking out our facial machine focus over the next few pages, could be the first step.

Professional Beauty GCC May 2014

21-27 PBGCC May14 Machines.indd 21

17/04/2014 09:13

facial machines

professionalbeauty.ae

22

CASE STUDY: 1 WHERE: RAFFLES SPA, DUBAI WHAT: THE K-LIFT MACHINE BY KERSTIN FLORIAN WHO: RENNE REARDON, DIRECTOR OF SPA WHEN: USING THE MACHINE SINCE 2012.

Why did you choose to offer machine facials?

The trend in spa at the moment is to move towards more advanced technology to improve skin condition and appearance, and the K-Lift machine is able to achieve this with great results.

How much do you charge for a machine facial and how many treatments do you recommend to see results?

The cost of a two-hour K-Lift facial is AED 1099 and we also offer a 30-minute express treatment for AED 299.

The results are visible after the first treatment, however we recommend a course of three to six treatments for optimal results.

CASE STUDY:2 WHERE: THE SPA AT THE RITZ CARLTON DUBAI INTERNATIONAL FINANCIAL CENTRE (DIFC) WHO: ROSALIN LAU, SPA MANAGER WHAT: THE AROMA RADIANCE MACHINE, BY AROMATHERAPY ASSOCIATES WHEN: USING THE MACHINE SINCE NOVEMBER 2012

Why did you choose to offer machine facials?

We aim to provide a diverse selection of facials to suit every skin type and need. Using the machine therefore allows us to offer a wider choice of treatment for our guests How much do you charge for a machine facial and how many treatments do you recommend to see results?

The Aroma Lift Aroma Clear System Facial costs AED 595 for 60 minutes and the Ultimate Lift Facial costs AED 1325 for 90 minutes. Both give immediate results.

How popular is the treatment with clients?

It is most popular for guests who would like to treat fine lines or signs of ageing. Often our guests will decide which facial they would prefer in consultation with their therapist, so the K-Lift will be recommended where suitable.

How popular is the treatment with clients?

It is popular with our female spa guests, who are seeing an immediate impact. They enjoy feeling a difference in their skin straight away after the treatment. Many guests have expressed a desire to return for more Aroma Lift facials.

How do you market it to clients and which demographic are you targeting?

How do you market it to clients and which demographic are you targeting?

We largely market it to our female guests, who consist of in-house hotel guests, ladies who work in and around DIFC, and ladies who visit us during the weekend.

The key demographic for the K-lift machine is guests who are aged 30 plus and would like to treat or prevent the signs of ageing.

How has it benefitted business?

It increases the offering of Raffles Spa to include more advanced facial techniques, allowing us to design a spa menu which appeals to a wide-range of guests and their needs.

Professional Beauty GCC May 2014

21-27 PBGCC May14 Machines.indd 22

17/04/2014 09:13

fashion — innovation — artistry

born to perform. live to impress. love your hair. Designed in New York, amika creates intelligent styling tools and haircare that are born to perform, and live to impress.

www.loveamika.com

052 Al Samadi.indd 1

visit us at Beauty World Middle East Dubai International Convention and Exhibition Centre stand IE28 may 27-29, 2014, 10:00am - 7:00pm info@argtrade.com https://www.facebook.com/AmikaArabia http://instagram.com/amika_dubai www.amika.ae

14/4/14 09:11:40

facial machines

professionalbeauty.ae

24 Spotlight Treatment...

Beautytek Premium NG The lowdown: The machine offers a comprehensive device designed for body and face treatments including tissue tightening, fat reduction, body shaping, cellulite, acne, wrinkles and scars.

Specifically, it can work on the abdomen, breasts, chest, arms, buttocks, hips and face and neck regions. The company says that an added benefit is that clients will experience an increase in energy levels.

How it works: Employing bio-cybernetic principles, the machine stimulates the self-repair mechanisms of the body. The treatment is entirely non-invasive, painless, and does not require any down or recovery time. It can be used on male or female clients and hence offers a versatile option

for salons or medi-spas. The Beautytek machine analyses the body area to be treated and diagnoses the client’s physiological conditions and requirements before starting the treatment. As the treatment is bespoke, the number of sessions required will depend on the client’s needs. The company says an average course of treatments is usually 12 initial sessions, with a follow-up session every 45 days to maintain the results.

Best for: Anyone with sagging skin or a double chin.

PB says: My treatment was conducted at the Sama Medical Centre, in Dubai, by celebrity doctor, Dana Al Hamwi.

It was specifically designed for lifting in the

neck, jaw and chin areas. I was instructed to drink water before the thirty-minute treatment to ensure that I was hydrated throughout. Then I was asked to remove all my jewellery so that it didn’t react with the probes I would be holding to transmit the electronic current to my body.

My face was cleansed prior to the treatment, which, surprisingly, commenced on my abdominal area. This, I was told, was to increase lymphatic drainage, maximising results. Two creams were applied. One was a preparatory cream and the other contained electrolytes. The probes were then circled on my stomach in a clockwise and anticlockwise direction. We then moved onto the neck and lower facial area for some serious skin tightening and lifting.

The experience was comfortable, like a massage. My skin felt refreshed and cool. Afterwards, I could see that my skin was tighter on my neck area and under my chin.

Tried by Ramona Feraru

PB says: I had three of the recommended six treatments, courtesy of LPG. Although I could see a change after one session, I witnessed a big improvement by session three when there was a definite, all over lift and a new tautness to my face. My complexion appeared younger and more glowing – reminding me of the face I had in my 20s. During the course of the treatments I was told many times, by friends, that I “looked well”, although no one could pinpoint exactly why. I am imagine that a course of six treatments would yield a dramatic result.

Customers say: Neil Hewerdine, vice president of spa services at ShuiQi, Atlantis The Palm in Dubai has recently introduced LPG to the spa. He said: “Being a solid leader with a strong loyal following in body sculpting, this was an obvious addition for our medi-spa segment of our offerings at ShuiQi. The latest technology is yielding some amazing results and we are experiencing a tremendous uptake in advance bookings.

The many benefits of LPG appeal to a cross spectrum of our guests whether they are active gym users who are looking to complement their hard work in the gym, or if they are looking for a kick start to their new fitness regime. The latest face LPG technology had some amazing results, of which, a positive amount of “body LPG users” have taken with equal motivation.”

Tried by Fiona Vlemmiks

Spotlight Treatment...

LPG Endermolift The lowdown: Dubbed the “natural facelift”, LPG’s latest innovation stimulates the skin tissues to reduce the signs of ageing in a non-invasive way and without introducing any electrical currents to the body. According to LPG, its patented Endermolift technology boosts synthesis of hyaluronic acid by 80 per cent and of elastic fibres by 46 per cent.

How it works: The machine, which features the new motorised Ergolift treatment head is designed to stimulate activity in the skin cells at various depths.

My therapist began on my cheek and jawline, before moving up to the forehead, which requires a different setting on the machine due to the different physiology.

After the forehead, my therapist turned her attention to my eye area with a gentler setting. The treatment was completed by the treatment with the application of a radiance energising serum.

Best for: Anyone displaying the first signs of ageing.

Professional Beauty GCC May 2014

21-27 PBGCC May14 Machines.indd 24

17/04/2014 09:14

facial machines

professionalbeauty.ae

25

science

BEHIND THE

Facial machines make some huge claims, but they mean nothing without studies to back them up. Eve Oxberry observed the clinical trials for one of the newest, yet to be launched in the Middle East, Elemis’s Biotec, to see how the figures are formed

W

ith all their different claims and statistics, choosing a facial machine can seem a minefield of science and numbers. Clinical trials measure just how effective a machine or product really is and determine what claims the manufacturers, and any salons or spas that take the product on, can use in their marketing.

So when Elemis invited me to join in one of the trials for its new Biotec machine I jumped at the chance. The trial was run by an independent external company.

Elemis works with several different companies to trial its products and asked us not to reveal which conducted the Biotec trials.

Over two weeks, trials were run for two of the eight treatments that the new Biotec machine can perform: the Triple-tec Anti-Wrinkle Facial, which combines hands-on treatment with microcurrent, light therapy and oxygen infusion, and the Sonic Skin-Resurfacing Facial, which uses ultrasonic peeling, steam and red and blue light.

The trial company provided 25 participants for each: women who have been screened and medically checked so that those with the right skin characteristics can be put forward. For the anti-wrinkle facial this was mature women with visible lines, whereas for the skin-resurfacing trial it was mainly women with acne scarring.

For each participant Elemis international trainer Christina Hyams performed a facial on half the face, leaving the other half as a control for comparison. The trial company ran a series of skin tests before the facial on both the treated and untreated side, then again after the treatment to compare.

The tests Cutometry To test elasticity before and after treatment, a vacuum tube sucked up a small circle of skin from each side of the face, then the team measured the time it took to return to its normal position.

Profilometry To test the treatment’s effect on lines and wrinkles, a circle was selected in the same position on each side of the face then plaster – the type that is used to make dental moulds – was spread on the skin to take a cast of the area. The before and after casts were analysed in a lab, with a laser used to measure depth of wrinkles.

Before and After photos To show visible change, each participant was photographed face-on and from each side, both before and after the facial, using with the same lighting conditions.

Questionnaire To measure test subjects’ opinions, key questions were asked about their perception of their skin’s texture, tone and complexion after treatment.

The results of all the tests are now being analysed and combined to create those all important statistics that consumers are becoming more clued up about. “We’ve always done the machine-based tests for our new products but it’s only recently we’ve added in the client opinion questions,” says Elemis product development consultant Kim Fenn. “That element is becoming more important to consumers and gives a fuller picture.”

While all clinical trials vary depending on the aim of the product or treatment, it was fascinating to see the precision of the measurements taken and the scrupulous attention to detail on measuring the exact same areas before and after. Understanding exactly how the percentages and claims are calculated could definitely give salons more confidence in selecting a machine and explaining its claims to clients.

Professional Beauty GCC May 2014

21-27 PBGCC May14 Machines.indd 25

17/04/2014 09:14

facial machines

professionalbeauty.ae

26 BEAUTYTEK PREMIUM NG Technology: The machine is based on bio-cybernetic principles and aims to create an energetic balance in the treated area - without surgery or any painful procedure.. The Beautytek detects energetic deficiencies in the client and treats these with “pinpoint accuracy” by means of complex computer algorithms.

Point of difference: The machine offers one system that can provide multiple treatments, from breast lifting and skin tightening to wrinkle reduction. The machine is operated according to instructions given by a computer programme based on MS-Windows.

Call: 971 5 0131 27 79

We get the lowdown on the latest facial lifting machines, analysing their technologies and point of difference

FEELINGlifted ELEMIS BIOTEC Technology:Combines Combines five technologies of ultrasonic peeling, microcurrent, galvanic current, LED light therapy and oxygen infusion.

Point of difference: A new direction for Elemis, this machine is backed up by the brand’s expertise in skincare with a range of activator serums and specialist masks.

The machine performs seven set facials.

As well as lifting and firming, it can be used for wrinkles, resurfacing, sensitivity, acne, radiance and energising for men.

Call Elemis on: +971 4 324 54 14

LPG MOBILIFT M6 KERSTIN FLORIAN K-LIFT Technology: The machine combines Visible Light Energy, LED Photobiostimultion, Electron Energy, Impulse Microcurrents and Magnetic Energy for Transdermal Delivery.

Point of difference: Cutting edge technology means that a sequential electro pulsation current increases penetration into the deep layers of the skin. A current is used for “no needle” mesotherapy to oxygentate the skin and increase blood flow. It transdermally penetrates nutrients to in induce collagen regeneration restoring the dermal/ epidermal junction.

Call: +971 4 379 19 66

Technology: The new Endermolift treatment with Ergolift treatment head uses micro-motor technology said to boost tissue stimulation by 270%. There are two different treatment heads; Lift 20 for more extensive facial zones as well as neck and bust, and Lift 10 for sensitive areas round the eyes, mouth and hands.

Point of difference: The machine offers 40 fast and effective treatments, lasting 10 to 30 minutes for both men and women.

Call: +971 4 380 41 23

Professional Beauty GCC May 2014

21-27 PBGCC May14 Machines.indd 26

17/04/2014 09:18

facial machines

professionalbeauty.ae

27 SLENDERTONE FACE Technology: The machine harnesses the power of Electronic Muscle Stimulation (EMS) by gently working the facial muscles beneath the surface of the skin. The EMS mimics the body’s natural muscle movements sending signals to the nerves which control muscle activity.

Point of difference: Slendertone restores the youthful appearance of your face by gently stimulating the delicate facial muscles to counteract the ageing process. The company recommends the 12-week programme, using five times a week for 20 minutes.

Call: +971 4 374 69 39

AROMATHERAPY ASSOCIATES Technology: The machine employs microcurrent to improve muscle tone, galvanic current to plump and hydrate the the deepest layers of the skin whilst cleaning, and high frequency current.

This is passed through a glass electrode containing neon or argon, that produces an ozone gas which is antibacterial, cleansing and healing for the skin Point of difference: The machine can be used to perform three different facials the company has developed a range of unique and exclusive products which work in synergy to achieve optimum results in conjunction with the Aroma Radiance Lift machine.

Call: +971 4 379 19 66

Caviar Skincare Correcting Skincare & Body Care Essentials Skincare Essentials Body Care Essentials for Men Spa Sun

Inspiring Wellness & Beauty in spa products and treatments Wellness-based lifestyle and healthy vibrant skin, based on four core lifestyle practices: Proper Nutrition | Regular Exercise | Peace of mind | Care of Face & Body

.. ..

Focuses on results A guiding philosophy of Outer Beauty, Inner Health Powerful plant, marine and technically-advanced ingredients Professionally-designed spa services

“I am committed to a long-term strategy for sustainability. My guarantee is to manufacture high quality, safe and effective products and to use sustainable resources whenever possible and suitable.”

Book an appointment with our marketing team and create a difference in your spa!

Currently available at: Raffles, Dubai UAE | Damac Maison, Dubai UAE | Fairmont The Palm, Dubai UAE Supplied by: The Product House | www.theproducthouse.biz | Tel: +971 4 379 1966

21-27 PBGCC May14 Machines.indd 27

16/04/2014 17:27

Gerrard International does not currently hold a licence to distribute in the UAE.

s k o . o l l r l i o F at K th

We realise that looks are important to your customers. But we also know that looks alone won’t last forever. That’s why we’ve taken the feedback from thousands of women who use spas and beauty salons to develop a complete range of makeup that has the feel of something that has been created just for them. One that combines killer looks with beautifully packaged education and support to ensure that you are able to offer your customers all that they ask for.

Mii is looking to work with you.

For more information on offering Mii and becoming a distributor, please contact Gerrard International.

E: danielle.gerrard@gerrardinternational.com | T: +44 (0) 161 980 2333 | W: miicosmetics.com

miicosmetics

miicosmetics

business tips

professionalbeauty.ae

29

Ask the experts Our beauty experts from around the globe answer an array of questions about every aspect of running a successful salon or spa

How can I prevent gel-polish from chipping or peeling?

N

ever cut corners on prep. Invest in a good pusher that actually removes true cuticle from the nail plate. Too many pushers glide over the surface without removing the tissue that will cause the lifting.

Think about where UV polish chips and lifts. It’s at the sidewalls and free edge, yet techs always focus their prep on the cuticle area. Make sure you pull back the skin at the sidewalls and really get your pusher into those grooves – you’ll be amazed at what you can remove.

Always keep your buffers in good condition and when they lose their grit, throw them out; they don’t work. Use them to gently buff the nail plate focusing on the side walls and free edge.

Cleanse the nail thoroughly with the cleanser from your UV polish system. It is really important that you don’t mix products from different brands as they have different ingredients and are not designed to work together. You need pressure to really degrease the nail so handle your clients firmly, they won’t break!

Don’t touch the nail with your own fingers while prepping. Most techs aren’t even aware they do this. Have

a brush, wipe or nail duster handy to remove debris.

Once you start painting the first hand, make clients leave the other hand on the manicure table, otherwise it will be in their hair or their handbag and all your prep work will be wasted.

Apply the polish in thin coats. Thick polish will lift and chip quickly. Cap the free edges so that when you look down the barrel of the nail you can’t see white free edge.

Then pull the brush back over the nail. Capping can leave a build-up of gel at the free edge, which, again, can cause chipping.

Always cap with your topcoat and make sure that this too is a thin, smooth application. It is all too easy to rush topcoat as it is clear, and easy to apply, but it can be the downfall of an otherwise perfect service.

Tara Oldham is UK brand co-ordinator for German nail brand Alessandro. She has worked in the nail industry since 2003, including several years as head of education for OPI at Lena White.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to fiona@professionalbeauty.ae

Professional Beauty GCC May 2014

29-33 PBGCC MAY14 Ask the Experts.indd 29

16/04/2014 17:28

Innovative and celebrated

hair & beauty products from Rapid General Trading UAE supplier of famous awarded brands

Contact us for a sales representative to assist you T: 055 105 79 93 info@rapidgeneraltrading.com www.rapidgeneraltrading.com

professionalbeauty.ae

business tips

31

How can I create an effective, but affordable, website?

How can I persuade clients to try a new look with their make-up?

C

lients tend to fall in to two categories – those who completely change their look every so often, and those who never do.

Whichever they are, you should start by applying shades and tones that your client already feels comfortable with. Then just add a little “oomph” to eyes by using a new shade of eyeliner, such as blue or green close to the upper and lower lash line, so it updates their look.

If the idea of a bright shade of lipstick terrifies them, even though you know it’ll look great on them, I always suggest you first apply their everyday shade then layer the bright red or hot pink on top. They will love the result and will feel they can easily recreate this.

The next time you see them, introduce them to cheek contouring, to update their blush regime. It’s all about introducing new ideas in manageable stages rather then overwhelming them by completely changing their look in one go. This way they will feel comfortable with the changes and have time to practice each new technique or colour.

Something else you can try is to keep a photo book of celebrities and show your client pictures of stars who have a similar colouring to them. This is a great way of demonstrating which new shades your client can carry off with confidence.

If they have totally changed their hair colour then they will need to rethink their make-up too. Often they won’t think of this so you’ll need to tak them through the shades that complement the new tone.

Daniel Sandler has been a make-up artist for more than 25 years, working internationally. He also has his own salon range, Daniel Sandler Professional Finish Makeup.

We all understand how websites attract new customers and give your business credibility but creating them on a limited budget can be a challenge. Digital agencies can charge a vast amount to build a site – and that’s not counting ongoing maintenance, support and marketing costs.

More tempting is the less expensive fee that freelance designers often charge. But typically, as you won’t be able to edit the basic site they’ve built, you’ll find yourself having to constantly pay them to do so.

The cheapest option is to take a “DIY’’ approach with a company that provides support, including SEO and marketing tools. There are several companies that offer free, user-friendly tools to help you build your website.

Whatever your approach, there are four basic principles you must remember.

Professional design: choose colours and pictures that will catch a visitor’s eye and match your branding. Showcase what you offer and use top quality images so you’re more likely to get noticed on sites such as Pinterest. Finally, make sure you have a visible and clear call-toaction to generate enquiries.

Dynamic content: updating news, specials and testimonials frequently will tempt visitors to return – and make your site more search-engine friendly.

Customer management: the salon business is about engaging with customers. Your site can help with tools such as an appointment booking system and customer enquiry forms.

Be visible: to attract new customers, your website must come with tools to help your business climb Google rankings – that means getting the basic SEO right and building your presence on social media, such as Google+ and Facebook, as well as relevant directories.

Anthony Karibian is the founder and chief executive of bOnline, which helps develop professional websites for SME owners.

The company helps small business owners customise, brand and promote their websites.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to fiona@professionalbeauty.ae

Professional Beauty GCC May 2014

29-33 PBGCC MAY14 Ask the Experts.indd 31

17/04/2014 09:15

Bio Sculpture Gel, the original everlasting manicure, is a chip-free, salon treatment that cures to a strong yet flexible, glossy finish and lasts for up to three weeks.

The damage-free, nourishing treatment will protect and enhance your natural nails and is available in over 150 colours. As the original nail gel, Bio Sculpture Gel is tried, tested and proven.

For your nearest salon or information on training courses for beginners and experienced nail technicians contact +9714 3414820 or info@bio-sculpture.ae Bio Scuplture Middle East

www.biosculpture.me

Proud members of the

business tips

professionalbeauty.ae

33

What is the best way to use social media for my salon?

E

My eyebrow treatments are popular, but how can I encourage my clients to buy eyebrow products to take home?

E

yebrows are one of the most important facial features. Perfectly groomed eyebrows balance your features and frame your face.

Therefore there is huge potential to retail dedicated products to your clients. In the USA alone, sales of eyebrow products leaped 29 per cent to US$115 million during 2013. It’s a fast growing market and one that is still relatively untapped here in the Middle East.

Professional salon treatments are important for brow maintenance but at home kits will help your clients achieve constant eyebrow perfection.

Kits such as our Chelsea Brows kit will give your clients perfectly precise brows in seconds, and they won’t smudge no matter how much clients sweat! This is, of course, particularly important in this region where temperatures can get very high. It is important to offer professional, semipermanent, waterproof powders that are super-high in pigmentation and can glide and adhere easily on both hair and bare skin. These should have the potential to be applied very quickly with a choice of eyebrow stencils.

Demonstrate how to use them in the salon so that clients are confident about results and want to purchase them to maintain results at home.

Companies such as ours often offer online tutorials which both the therapist and client can view.

The key is to ensure that the products being sold to take home are easy to apply and can give the desired effect within seconds. By demonstrating the dramatic effect of these products and by offering your clients something new in the market place, you can boost your retail sales and support your treatments.

Rosemarie Saxon is the owner and founder of Balegro Cosmetics, which retails and distributes professional eye and brow products including Chelsea Beautique, Billion Dollar Brows and Faceframe 3D Brows.

veryone knows that social media is the new reality for all of us, and the voice of the customer on social media is a force to be reckoned with. Social media empowers consumers to publicly praise or criticise a product or service, to the point where a single Tweet or Facebook post can quickly become a phenomenon.

Social media has the power to create a community of highly influential brand ambassadors. There are more than 200 social networking sites globally, so if you don’t have a social media strategy, now is the time to start one.

Social media is about entering a discussion with your customers, and listening to what’s incoming as much as – if not more than – producing outgoing content. Make sure you talk to people on social media in the same way you would a client in your salon.

You can grow brand loyalty by offering discounts and competitions. These work well on social media channels because of the immediacy, so they’re great to drum up some urgently needed bookings.

Customers are keen for information that they can access on the go, so make sure you’re sending news on your products and services regularly, and to the platforms they might be using throughout the day. Likewise, respond to your incoming comments swiftly to keep your social media-savvy customer happy. If you don’t, be prepared for a lesson in damage limitation. PB Nick Peart is marketing director EMEA at Zendesk, which builds cloud-based customer service software for companies, allowing them to control their social media and customer interactions via one platform.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to fiona@professionalbeauty.ae

Professional Beauty GCC May 2014

29-33 PBGCC MAY14 Ask the Experts.indd 33

17/04/2014 09:16

PB full page.indd 1

15/4/14 08:46:41

hair news

professionalbeauty.ae

35

Kevin Murphy

HAIRNEWS

Smooth as silk

The Shampooing Crème Moelle de Bambou from Leonor Greyl is based on the natural active ingredients of wheat, carrot, silk proteins and bamboo marrow.

This shampoo repairs the hair fibre and works to regenerate the hair, restore shine, flexibility and manageability. It is suitable for all hair types and is particularly effective on long hair, especially on the lengths and ends, which often become damaged over time.

The product provides a luxurious shampoo and conditioner in one and has a lovely aroma. It can be applied to damp hair or to dry hair as a repair treatment mask before lathering with warm water and rinsing with cold. The shampoo can be boosted with the Serum de Soie Sublimateur, which protects the hair from inside out using silk proteins. It can aid blow-drying, and straightening, or can be used before natural drying.

Call:+971 4 332 90 18

All the news, views, treatment and product launches from the world of hair

Plumping pickings

P

“

lumping” is the newest line to join the Kevin Murphy range of haircare products. It consists of Plumping Wash, Plumping Rinse and Body Mass. The line is designed to thicken and plump thinning hair, while helping to prevent hair loss.

The Plumping line uses a hair strengthening combination of apigenin, a flavonoid from parsley, oleanolic acid, and biotinyl– GHK, a tripeptide sometimes called vitamin H, to help improve the microcirculation of the scalp.

Plumping Wash and Plumping Rinse are densifying and thickening shampoos and conditioners that aim to lengthen the growing phase for thicker, stronger hair. Body Mass is a dual-purpose product that is a treatment and styling product in one. It uses eyelash thickening and lengthening technology to strengthen hair, making hair appear thicker and fuller instantly.

Call + 971 4 341 4820

Tame tresses with the GK range An alternative to keratin, the GK Hair Professional range, available from Black Pearl, employs the powers of Juvexin to tame wild tresses. Perfect for clients with wavy or frizzy hair, the GK Taming System offers an in-salon treatment that penetrates the cuticle to improve texture, enhance manageability and reduce frizz for three to five months. Once at home, clients can maintain the treatment results with the continued use of the Juvexin-based aftercare products.

Juvexin is a special blend of proteins and peptides optimised specifically for hair. It has been developed, specifically, to protect and restore hair. It can penetrate the hair shaft delivering conditioning and moisturising benefits. It improves the softness, and reduces friction,

enabling hair to better withstand heat. It lessens hair loss prone to breakage and improves the lubricity of hair.

Email Black Pearl: info@blackpearl.ae

Hot news

The new Cloud Nine Touch iron has just arrived in our region. The world’s first automatic iron has a unique ‘touch’ system, which switches off after 30 seconds.

It is suitable for most hair types.

Using state-of-the-art temperature control technology, the C9 Touch allows you to smooth, flick, curl or straighten hair at lower temperatures. Its unique black plates provide added shine.

Call + 971 5 652 9610 or email: info@cloudnine hairuae.com

Professional Beauty GCC May 2014

35 PBGCC MAY14 Hair News.indd 35

16/04/2014 17:30

KEVIN.MURPHY SULPHATE FREE. PARABEN FREE. CRUELTY FREE.

Kevin Murphy Middle East

PB full page.indd 1

To become a KEVIN.MURPHY stockist and capitalise on the excellent retailing opportunities, please contact +971 4 341 4820 / +971 50 527 2397 / lubna@kevinmurphy-me.com www.kevinmurphy.com.au

5/3/14 09:48:10

salon profile

professionalbeauty.ae

37

beauty FROM WITHIN

Winner of numerous awards, Shabana Karim, founder and CEO of The Nail Spa and Marquee Hair Salon chain, tells us why excellence, social responsibility and getting her hands dirty is at the heart of her success Tell us about your background in the beauty industry and how your business has evolved?

Eleven years ago I noticed a gap in the market in the UAE for a quality nail and beauty salon, which really focused on customer service and delivering top quality products. It was then that I decided to take up the challenge, I travelled extensively, carefully studying and gaining insight into the industry.

In 2002, I opened our flagship venue – The Nail Spa – located in Mercato Mall, Dubai. Eleven years on and we now have more than 300 therapists and 10 spas across the UAE, including two new locations in Abu Dhabi: Eastern Mangroves Promenade and World Trade Centre Mall. Following on from the success of The Nail Spa, we opened Marquee Hair Salon in Eastern Mangroves Promenade Abu Dhabi in December 2013, followed closely by Marquee Arabian Ranches Golf Club, Dubai. In March, we also opened a dedicated Marquee Blow Dry Bar in The Lakes, Emirates Hills, for ladies looking for fabulous styling on-the-go.

What have been the most recent company innovations?

Our latest evolution is our recent brand refresh, which was carried out at the beginning of the year. It

encompasses a rejuvenated in-spa look, new logo and tagline and is designed to bring the brand in line with the business it is today, while reinforcing our core values and our heritage.

Tell us more about your various awards and accolades and what they have meant to you?

We were recently ranked number 35 of Dubai’s 100 top performing SMEs, by Dubai SME and under the patronage of His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council. We were also recently presented with the Dubai Chamber CSR Label in recognition of our ongoing efforts. These awards mean absolutely everything to the team and myself. Striving for excellence is at the heart of what we do. We maintain extremely high standards and aim to lead the way for the industry, and this means that no matter how fast we grow or how big we get, customers will get the same quality of service whichever spa they choose. Other accolades that we are very proud of include: Business Woman of the Year by Dubai Quality Group in 2010 and the Corporate Social Responsibility Award by Dubai Chamber in 2011, 2012 and 2013, and many others.

Professional Beauty GCC May 2014

37-40 PBGCC MAY14 salon profile.indd 37

16/04/2014 17:31

DISCOVER HOW LASH PERFECT’S PROFESSIONAL TREATMENTS CAN IMPROVE YOUR BUSINESS

Visit us at Beautyworld Middle East From 27-29 May 2014 in Dubai Hall 1, Stand 1D20, World Trade Centre

Special offers on training packages are available during the show!

For more information please contact: +9714 3442261 Ext. 114 - Email: info@lashperfect.ae Website: www.lashperfect.ae

PB full page.indd 1

17/4/14 10:13:22

professionalbeauty.ae

salon profile

39 Tell us about your staff development programme For Marquee, this includes cutting-edge products I come from a family of entrepreneurs and have always that address ageing, hormonal, environmental and known deep down that I would some day own my own chemical challenges. Kevin Murphy professional hair little empire. At both The Nail Spa and Marquee, our care range headlines at Marquee and at The Nail Spa employees are at the heart of everything we do. Our we have leading nail care brands such as Essie and employees are our greatest assets – they are Bio Sculpture, as well as skincare ranges the backbone of our business. Their including Heaven by Deborah Mitchell health, happiness and wellbeing are and Dr Dennis Gross, among others.

“My formula critical to creating a happy and for success is sheer Who makes up your client base? positive environment in our spas, Our clients come from all walks and it gives me great pleasure to hard work, getting my of life and we firmly believe that work with such an incredible team. hands dirty, listening, a client at The Nail Spa and We therefore place huge inspiring, and keeping Marquee is for life. At The Nail Spa, importance on education and in touch with people we believe in creating an ongoing training. For example, we have a at every level in the beauty relationship with each “Beauty Bootcamp” dedicated to business” customer in the form of consultations, new starter training as well as the proactive beauty management and ongoing development of our team. loyalty perks. We pride ourselves on Taking this one step further, we are offering clients the chance to get away from extremely proud to have developed our HOPE (Hope & Opportunity for Proper Education) programme the hustle and bustle and stresses of everyday life – where the company sponsors the education of some into the sanctuary of our venues, without breaking of our employees’ children. In addition to this, we are the bank. currently trialing a new work schedule, allowing our therapists to take two days a week off. We also love our Why has Marquee been so successful? community and are actively involved in local charity Marquee delivers a fresh approach to hair styling. It brings together a team of remarkable hair masters with fundraising campaigns and other neighborhood events. the perfect blend of technical and creative brilliance to Which brands do you use? ensure that each client gets the look that’s right for For both The Nail Spa and Marquee we have carefully them. We take a personal approach to consultations handpicked products from across the world, each with a team of highly skilled professionals who are rigorously tried and tested on us. So we only roll out trained to listen and collaborate – not just talk – but to products that we have 100 per cent confidence in. guarantee that each and every client leaves Marquee ready to step into the limelight.

What is your vision for your company in 2014 and beyond?

We are continuing to focus our efforts on establishing our presence in the UAE and in particular really strengthening our foothold in Abu Dhabi. We opened

Professional Beauty GCC May 2014

37-40 PBGCC MAY14 salon profile.indd 39

16/04/2014 17:32

salon profile

professionalbeauty.ae

40

two new locations in Eastern Mangroves Promenade and “We are World Trade Centre Mall earlier extremely proud to this year, to add to the have developed our existing Al Wadha Mall spa.

For The Nail Spa, my vision HOPE (Hope & Opportunity is to continue to increase for Proper Education) the number of salons in the programme – where the emirates, and I am also company sponsors the looking at the possibility of education of some expanding outside the UAE. of our employees’ For Marquee we are children” focusing on our two salons in Arabian Ranches Golf Club, and Eastern Mangroves Promenade, as well our most recent opening in The Lakes, Emirates Hills – Marquee’s first The Blow Dry Bar. The concept has been really well received so far, and we are supported by a very talented Artistic Director as well as a fantastic group of international stylists, so I have no Tried & tested: doubt that Marquee will continue to go from strength My visit to Marquee at Arabian to strength.

Ranches begins with VIP treatment.

What has been your greatest achievement I am welcomed with a fruit drink and in regards to the business? a pink macaroon as I am seated Watching The Nail Spa grow. It brings me great and introduced to my stylist. This is pleasure to look back and see how far we have come only the beginning. Throughout my and I am excited to think about all of the opportunities three-hour visit I am supplied with Before that lay ahead. ample refreshments and I am impressed by the attention to detail What is your particular formula for success? and commitment to the client’s My formula for success is sheer hard work, getting my comfort and wellbeing. hands dirty, listening, inspiring, and keeping in touch My Italian stylist, Gloria, provides a with people at every level in the business. I always listen full consultation before we commence to my customers and never take my eye off the detail. and she advises on the correct colour The second you relax and assume success is the very for my skin tone and length and style After second you could lose it all. for my hair type and face shape. My hair has been bleached by the sun and Which beauty products and treatments could weather conditions and Gloria helps me select a you not do without? brunette hue which is close to my natural shade, I’m a huge fan of Kevin Murphy professional hair isolating a few lighter caramel strands around my products, and my favourite is Session spray, which face, which I will keep to lighten and frame the area. I gives hair a firm, weightless lasting hold and also has then enjoy a manicure with Bio Sculpture products UV protection. Kevin Murphy products are made from while the hair colour is being applied. Finally, my hair is renewable and sustainable resources whenever trimmed and tidied so the overall look is understated possible, using pure essential oils, plant extracts and glamour. I loved the fresh smelling Kevin Murphy natural antioxidants. Developed using the same products, the comfy seating and backwash in the principles as skincare products, they are also sulphate salon, and the overall ambience. What I was most and paraben free, so deliver real results but are also impressed with was the product knowledge of my great for you and for the environment. In addition to my stylist and nail technician, their ability to advise and beauty regime, I try and practice yoga at least twice a retail, and their overall pleasant attitude. I leave feeling week and drink at least eight glasses of mineral water a like I have had the star treatment and I can see why day. Last but not least, laughter is really important too clients feel that the salon is a “cut above”.

– and lots of it! PB

Professional Beauty GCC May 2014

37-40 PBGCC MAY14 salon profile.indd 40

16/04/2014 17:32

interview

professionalbeauty.ae

42

under THE SKIN Fiona Vlemmiks talks sun safety, skin resurfacing - and the surprising truth about ageing with the International Dermal Institute’s Dr Diana Howard

“

T

here is no cure for wrinkles”. This candid statement might be unexpected from one of the world’s leading experts in skincare. Yet Dr Diana Howard, vice president of technical development for The International Dermal Institute and Dermalogica, is keen to dispel any myths about skin ageing.

She is in Dubai for but a brief, two-day, tour yet her message is enduring – we need to educate people, honestly, about our industry.

“Clients read consumer magazines and they get all excited about a treatment or product. ‘You can get great results if you do X,Y, Z’, but they need to know what the limitations are,” she tells me.

“There is no cure for wrinkles, short of fillers or plastic surgery. When we launched Age Smart seven years ago we said, ‘we are not coming out with a range of products that are anti-ageing, we don’t even like to use that word!

Dr Diana

We are going to give you a product that addresses the biochemical triggers that lead to the signs of ageing’.

“If clients have wrinkles we can’t take care of what they already have, but we can help with the condition of the skin, optimise the look of the skin and promote skin health. We can help prevent future premature ageing. A lot of people don’t like to hear that. They want a cure for ageing.”

Howard, with her colleagues from the International Dermal Institute, is here specifically to talk to local therapists on the science behind exfoliation, and the effects of sun damage on the skin. Her visit coincides with the launch of Dermalogica’s latest treatment – Active Resurface 35.

She confides that she has been impressed by local therapists hunger for knowledge and education and believes that the number one skin concern in the Middle East is a lack of awareness of the dangers of the sun.

“People here don’t like to wear sunscreen,” she said.

“The message we need to get across is that you have to protect your skin from the sun and it’s not when you’re out playing tennis or on the beach. It’s all the time. In fact, journalists ask me all the time what the number one antiageing skin ingredient is and I say sunscreen!”

Beneath the surface As well as sun safety education, Howard’s mission is to educate therapists, and consumers, on the benefits of exfoliation and what therapists need to know to perform

Professional Beauty GCC May 2014

42-43 PBGCC MAY14 Diana.indd 42

16/04/2014 17:33

professionalbeauty.ae

interview

43 it safely. Active Resurface 35 is an advanced, 45-minute treatment that employs a cocktail of cosmeceutical ingredients to provide intense resurfacing. It stimulates cell renewal and cell turnover.

Howard believes that exfoliation is integral in addressing skin ageing but is concerned that both therapists and the consumers don’t always understand that such products and treatments can be dangerous if misused.

“Peels are a big buzz word in the industry,” she tells me, “but we need to consider what therapists really know about this? Unfortunately, in some cases clients have the internet and “If you have can get their hands on products wrinkles we can’t that they have no business using. take care of what you “So at the congress we talked already have, but we can about what you need to know dehydration and congestion – help with the condition of the about the ingredients in the all of which I suffer from. skin, optimise the look of the skincare products you are The treatment does not rely using. For example, what is on one active ingredient but a skin, and promote skin health. trichloroacetic acid and what synergy of ingredients to We can help prevent future achieve results – a combination are its limitations? premature ageing. A lot of “In Dubai many of your of cosmeceutical botanicals, people don’t like to hear alpha hydroxyl acids and beta clients travel a lot, so you might that. They want a cure hydroxyl acids. As the ingredients do a consultation and they may say for ageing.” can be tailored to the client’s needs, my they had a chemical peel at their therapist say the treatment will not inflame dermatologist before they left London, the skin or cause tissue damage or peeling, or before they left Barcelona. You need to know what chemical they used in the peel before you which can be associated with resurfacing treatments. perform a treatment in order to be safe. You need to An intense course of six weekly sessions is know the condition of the person’s skin.” recommended to achieve maximum results and the These concerns have lead to the creation of Active treatment can be experienced on three levels of intensity: Resurface 35, which attempts to provide deep exfoliation Power Active Option, Intensive Active Option and that is safe in a salon environment and will not cause skin Ultimate Active Option. Although I don’t have sensitive irritation. After my chat with Howard, I am lucky enough skin, my therapist explains that she will start with the first to try it out for myself. level of exfoliation to see how my skin reacts.

The treatment commences with an in-depth The facial felt very results-driven, as opposed to consultation and it is customised to the client with pampering and luxurious, but the product application Dermalogica’s Face Mapping skin analysis. With maturity, feels pleasant and I experienced no discomfort at all from the skin’s natural desquamation process slows down, the various exfoliation stages. The final part of the facial which causes a build up of dead corneocytes at the skin’s involved the application of calming products to ensure I surface. This decrease in cell turnover is accompanied by experience no sensitivity post-treatment. a slowdown of the cell renewal rate. My therapist explains When I looked in the mirror, I was actually taken aback that the treatment will help with pigmentation, by the results of the facial. The skin on my cheek area particularly appeared so much smoother, more even and generally it just looked healthier and younger. I wasn’t expecting to see such rapid results.

I was advised to stay away from direct sunlight for a week and to use the Dermalogica’s products specifically advised for my skin type to protect my skin and maintain the benefits.

Over the following week my skin was slightly more sensitive than normal – but it stayed in great shape and I was very impressed with my new luminosity, which has Client with pigmentation lasted thanks to the use of the recommended Client with damage under UV spotlight pigmentation damage Dermalogica products I’m using. PB

Professional Beauty GCC May 2014

42-43 PBGCC MAY14 Diana.indd 43

17/04/2014 09:22

spa profile

professionalbeauty.ae

45

GREAT

expectations As Goco Spa opens at the UAE’s Ajman Saray hotel, spa director Rishi Bharadwaj tells Professional Beauty

F

about the concept behind it or us, the spa is not just a minor operating department (MOD), it’s a unique selling point in itself,” says Rishi Bharadwaj, spa director at the recently opened Goco Spa at the Ajman Saray in the UAE. “We don’t just have a spa because we feel we have to; it’s a fully-fledged department and we’re very serious about our concept and services and about really taking care of our guests,” he explains of the 1,200sqm spa, which soft opened on March 1 and which is scheduled to open officially later this month.

The spa at Ajman Saray, part of Starwood Hotels and Resorts’ The Luxury Collection group of hotels, is the first location to open under the new Goco Spa brand. Thailandbased Goco Hospitality has a history of creating and managing spas for high-end hospitality and leisure groups around the world but this marks the company’s first ownbrand spa. Recognising the value of the spa to the hotel was, Bharadwaj says, one of the key reasons Starwood chose to

work with Goco. “The owners wanted a company that specialises in spa, that really understands both the concept behind and the operational aspects of running a spa.”

Staff strength The spa features 17 treatment rooms; eight for women, seven for men and two luxury spa suites. The women’s section also contains the Glamour Studio beauty salon, while the men’s section boasts a Gentlemen Barber by Hommage, with treatments and services courtesy of the male grooming brand of the same name. While the recruitment process was still ongoing at the time of writing, Bharadwaj expects staffing numbers to total around 25 once the spa team is complete. Ensuring that the spa stands out from, and is different to, its competitors is, Bharadwaj highlights, an essential aspect of the philosophy behind it and the staff is integral to achieving this aim.

Professional Beauty GCC May 2014

45-47 PBGCC MAY14 Goco Spa.indd 45

16/04/2014 17:36

Wellbeing Through COLOUR THERAPY Organic Products Made In France

Spadunya Distribution Middle East Shams 1 Plaza Level, The Walk at Jumeirah Beach Residence P.O. Box 74036 Dubai, United Arab Emirates T: +971 4 4298662 | F: 00971 4 4298663 info@spadunyadistribution-me.com • www.altearahbio.com Untitled-2 1

11/02/2014 13:21

spa profile

professionalbeauty.ae

47

A rendering showing the waiting area in the male part of the spa

“We have taken our time selecting the right team; the “Our main international markets are Russia, Germany right people with the right attitude and the right and the UK, and on the weekends we also see a lot of experience, to ensure we deliver the best possible service guests from the wider UAE and from Saudi Arabia,” and experience to our clients,” he comments. This has Bharadwaj says. Capturing the local clientele is nevertheless entailed recruiting staff from all over the world, to get the spa’s key focus, particularly in the early stages; the perfect fit for the spa. an emphasis he says puts pressure on the “So far, we have three therapists from team to offer the very highest standards.

“Spa-goers Thailand, who bring the Thai [spa] “Clients in the UAE are very expertise and service culture with them. demanding when it comes to here are familiar We also have two therapists from products, standards and services,” with all the luxury Bhutan, two therapists from Kerala in he says. “They have strong brands but they India, who have been trained not only purchasing power, so they don’t don’t want just fancy in European but also in Ayurvedic mind spending money; but they products, they want treatments. Our in-house trainer is also want good service and good lines that will give from India, and we are shortly expecting products that deliver results.” a therapist from Japan,” Bharadwaj details.

What local clients are looking for is, them results” “We have a very good blend within our Bharadwaj adds, “individual attention team, a nice combination of cultures, and a personalised service and that’s what backgrounds and expertise and I think that’s we strive to deliver. If the clients are not happy, something the guests will feel.” they have enough money to spend and enough places to

Purchasing power The spa has a multicultural mixture of therapists and a concerted effort has also been made to ensure that the spa concierges speak a wide range of the languages most relevant to its international clients. “Our concierges speak Russian, Arabic and Filipino, because sometimes we’ll receive guests who don’t speak English,” Bharadwaj says.

While he anticipates that the local population in Ajman, and nearby Sharjah, another emirate, will be the spa’s core clientele – the hotel also has an international customer base.

choose from [in the UAE] to take their business elsewhere.”

Results focus The high expectations of the UAE clientele was also a factor in the selection of the product lines, each with accompanying treatments, that the spa has chosen to

There are well-equipped thermal areas in both the male and female sections of the spa

Professional Beauty GCC May 2014

45-47 PBGCC MAY14 Goco Spa.indd 47

17/04/2014 09:21

Luxury. Protection. Fragrance The first daily luxury hair product offering weightless protection with an alluring fragrance.

AS SEEN IN

AND MANY MORE.....

HERRA PROTECT Hair Perfume +971-43746950 lm@beautysolutions-me.com PB full page.indd 1

HerraHairMiddleEast @HerraMiddleEast 11/4/14 10:21:41

spa profile

professionalbeauty.ae

49 carry. Natural brand Amala and “We have science-focused skincare brand taken our time QMS Medicosmetics were both, selecting the right team; Bharadwaj comments, selected the right people with the for the results they deliver. “Sparight attitude and the right goers here are familiar with all the luxury brands but they don’t experience, to ensure we want just fancy products, they deliver the best possible want lines that will give them service to our results, and that’s where Amala and clients” QMS come in.”

Dark wood and shades of brown and grey Among the treatments on the Goco dominate in the male section of the spa Spa menu are firming, hydrating and antioxidant facials from Amala, the anti-ageing Pure used stronger and more masculine colours; dark brown, Oxygen and Skin Cell Renewal facials from QMS and the grey and darker wood colours,” Bharadwaj says, adding latter’s firming Body Definer treatment. The spa’s that the women’s side has a contrasting look and feel. signature treatment is the Oriental Massage; using a “Everything is in a different theme in the women’s area; combination of Eastern and Western massage techniques we’ve used light colours and interiors - such as off-white and incorporating a black diamond exfoliation. and magenta.”

Bharadwaj explains that the decision to build a Hommage Catering for a moneyed clientele that expects the best, barbers, offering services such as shaves, haircuts, hammam the Goco Spa at Ajman Saray may have high expectations rituals, eye treatments and exfoliation, into the spa was once to live up to. However, offering high-end spa services and again largely a case of considering the local and national facilities in a 5-star hotel setting, bolstered by results-driven clientele. “Men in the UAE pay a lot of attention to their brands and created and run by an experienced spa hairstyle, and their beards, and generally spend quite a lot of management company, its odds of delivering on those time in the salon, so there’s a huge demand for and great expectations are equally high. PB potential in offering these services,” he says. www.ajmansaray.com/en/spa www.goco.co

Style statement

Located on the fourth floor of the Ajman Saray, the spa is, unlike many other hotel spas, not tucked away in the basement, something Bharadwaj believes to be an important USP. “Virtually all spa areas apart from the reception have natural light, including the treatment rooms, the luxury spa suites and the relaxation area,” he says. “The treatment rooms face the Persian Gulf and when you look down, you see the beach and the pool.”

Indoors, there is a different design ethos in the male and female sections of the spa. “For the men’s area, we have

o salon A depiction of the Glamour Studi

in the women’s part of the spa.

Fast Facts • Spa size: 1,200sq m • Treatment rooms: 17, eight for women, seven for men, two luxury spa suites • Members of staff: Expected to be around 25, once recruitment is completed • Facilities: Separate male and female thermal areas, with hammam, sauna, steam room, ice fountain and chromotherapy rain showers in each. Glamour Studio beauty salon for women and Gentlemen Barber by Hommage for men • Signature treatment: The Oriental Massage, incorporating Eastern and Western massage techniques and a black diamond exfoliation

A rendering of the spa barber area, courtesy of male grooming brand Hommage

45-47 PBGCC MAY14 Goco Spa.indd 49

Professional Beauty GCC May 2014

16/04/2014 17:38

Momentum paradise.indd 1

14/04/2014 17:49

Momentum paradise.indd 2

14/04/2014 17:49

colour therapy

professionalbeauty.ae

52 Could an organic, colour-therapy brand offer your clients a truly inimitable experience? Fiona Vlemmiks investigates

THE

B

CONNECTION usinesses are constantly striving to offer a

With Siddique at the helm, the company has gone from

unique service but in reality, distinguishing

strength to strength and the brand is now available in 23

yourself from the competition isn’t easy.

countries globally.

Yet

Altearah Bio, an organic line of cosmetics manufactured in France, offers spas and salons

a truly novel alternative to other brands.

Golden opportunity So how does Altearah offer businesses the X factor? At the

Altearah Bio is based around colour therapy, and

heart of the brand is a spectrum of 14 colours which therapists

aromatherapy, and is 98 per cent organic and responsibly

use to assess what clients need from a treatment and product.

manufactured. Owner Shahida Siddique, who resides in Dubai, discovered the brand after a freak golfing accident

Initially clients are asked to view colour swatches, selecting the four that most appeal to them.

left her with severe shoulder pain. Despite seeking medical

The colours have different properties, for example,

advice, it was only by using the Altearah products –

turquoise is serenity and a client who selects this may have a

recommended by a friend – that she gained relief from the

busy mind, which is in need of calming. The corresponding

condition.

turquoise products will then be recommended to the client.

Amazed, Siddique, who formerly worked in finance and in

“Colour therapy is based on the premise that each and

the healthcare sector, quickly began to study holistic

every cell in our body is a living cell and every cell has a

therapies and entered the spa market as a distributor of the

frequency. Colours can create wellbeing in the body at a

Altearah products in the Middle East. She opened a spa in

cellular level,” explained Siddique.

Dubai, which offered treatments and products from the brand. Then, when Altearah experienced financial difficulties, Siddique stepped in and bought the company in 2007.

Siddique, a staunch advocate of ethical business practices, decided to keep the manufacturing in rural France, saving and creating jobs.

Chromothearpy or colour therapy has been practiced for centuries. Colours are made up of reflected lights that hit our eyes as wavelengths vibrate. Our brain then interprets these wavelengths, which makes our perception of colour a physical and sensory experience. Colours create electrical impulses in our brains that stimulate hormonal and biochemical processes in our body; these processes either calm or stimulate us. Therefore, colours have the ability to affect our mood either positively or negatively.

The second element of Altearah is aromatherapy. Once a client’s colours have been determined, they will be offered a olfactory sequence – a unique way of smelling the various oils – to immediately relax them before the treatment commences.

Professional Beauty GCC May 2014

52-53 PBGCC MAY14 Spadune.indd 52

16/04/2014 17:43

colour therapy

professionalbeauty.ae

53

“The perfume will come into contact with the entire cilia area of the olfactory cavity. The molecules in the essential

oils

will

transmit

information to the brain for an

“I believe that perfumes should be organic and not contain chemicals as these can create issues in the body. We have so many allergies now in our society. We’ve never had reports of any allergic reactions, or any complaints about our products, as they are so natural. But we have helped at lot of people.”

immediate effect. Smell can bring back our deepest, oldest memories. It’s the most powerful sense,” says Siddique.

The unique massage sequence, incorporating meditation, in an Altearah treatment has been designed by French Professor of Traditional Massage, Renato Pappalardo of Biopulse Paris.

Ethical option

What the colours represent:

The brand comprises six elements, eau de parfum, serums, body oils, bath salts, scrubs and fragrances. Products are available in professional and retail sizes.

All products are manufactured in the Languedoc Roussillon region of France. The products are one of only five such brands in the world to be endorsed by Greenpeace.

The head office and lab are located in a 200-year old provincial farmhouse in the heart of an organic vineyard in the small town of Bellegarde. This region is renowned for supplying quality, organic ingredients for the food and perfume market.

The lab and head office operate in symbiosis with their environment. Everything, from supplier to production, is sourced within 200 km (124 miles) from the head office to help the local economy and minimise Altearah’s carbon footprint.

Altearah has One Voice certification, meaning users can be assured that products do not contain any animal matter and have not been tested on animals. Altearah also provides employment for 15 special needs individuals who bottle and

Purple: Energy Red: Vitality Orange: Creativity Gold: Confidence Yellow: Joy Green: Freshness Emerald: Oxygen

Turquoise: Serenity Pink: Tenderness Blue: Peace Indigo: Clarity Purple: Balance White: Purity Silver: Repair

package the products in a vocational rehabilitation centre in Nimes, France.

Altearah has attracted and army of loyal customers to Siddique’s own spa, Spadunya Club in JLT, Dubai.

“We have so many allergies now in our society,” she said. “We’ve never had reports of any allergies reactions or any complaints about our product as they are so natural. But we have helped at lot of people!”

For more information on Altearah Bio please call Spadunya on: + 971 4 429 86 62. PB

Professional Beauty GCC May 2014

52-53 PBGCC MAY14 Spadune.indd 53

16/04/2014 17:44

’

by

A new tanning range with marine mineral extracts

Liner

Gerrard International does not currently hold a licence to distribute in the UAE.

Taking the nourishing benefits of coral seaweed and coastal flowers for sublimely soft skin and an even longer lasting, flawless tan.

Mii is looking to work with you.

For more information on offering Kissed by Mii and becoming a distributor, please contact Gerrard International.

E: danielle.gerrard@gerrardinternational.com | T: +44 (0) 161 980 2333 | W: gerrardinternational.com miicosmetics

Gerrards KBM.indd 1

miicosmetics

20/2/14 09:53:53

behind the scenes

professionalbeauty.ae

55

Elaborate and innovative signature experiences headline in most hotel and destination spas, but how do these journeys evolve? We go behind the scenes scenes at ShuiQi to find out

Once A

UPON A …

tlantis, The Palm is a world-renowned Dubai landmark so it is only fitting that its ShuiQi spa offers a menu worthy of the hotel’s iconic status. Among the spa offerings are three exceptional signature treatments - the latest of which has just been launched in homage to the recent win at the World Spa and Wellness Awards, where ShuiQi secured Hotel Spa of the Year, in the Middle East category, for the second year running.

When Neil Hewerdine, vice president of spa services at Atlantis, tells me that there is a unique story behind every signature treatment, I am inspired and want to learn more.

Time for tea The first signature treatment Hewerdine fashioned was the opulent four-hour Japanese Ritual using Shiseido.

Hewerdine is a Shiseido aficionado and introduced the brand into the spa four years ago. He told me he was inspired to create a signature treatment to mark the launch of one of the world’s oldest skincare brands in the spa. “I didn’t realise that Shiseido offered a spa line for professional use and it was only through a chance conversation that I found out. Once I brought them into the spa I wanted a treatment to complement the launch. I know I wanted something that was very long and very different,” explains Hewerdine.

The exclusive treatment was designed to take place in ShuiQi’s royal spa suite. It comprises a rose petal infused foot bath, followed by Japanese inspired body bathing. A full body Qi massage and Shiseido’s premium facial, the Future Solution LX Facial Ceremony, follows and the package is completed with the serving of sushi and Japanese green tea.

Professional Beauty GCC May 2014

57-59 PBGCC MAY14 Treatments.indd 55

16/04/2014 17:39

professionalbeauty.ae

behind the scenes

57 “With a Shiseido treatment, the protocol is very inspired by the courageous story of Aromatherapy important, even down to the way the therapist stands Associates co-founder and president Geraldine and holds her body,” Hewerdine explains. “This could Howard’s battle with eye cancer. Howard developed make all the difference. There is a word that Shiseido the aromatherapy oil blend to sustain her during her uses, ‘Omotenashi’, which roughly means devotion to darkest days. The product has since been a worldwide the client - and the whole experience is best-seller, with 10 per cent of the revenue centred around that.” from every bottle going towards Omotenashi is the substance of research led by the Defence Against “We wanted Shiseido’s spa philosophy. It is Cancer Foundation, a charity the treatments to inspired by the hospitality ritual helping to pioneer a new cancer speak for themselves, and vaccine treatment. practiced during a Japanese tea they do - generating repeat ceremony, an Oriental custom “When I heard Geraldine’s custom. One of our taglines is, which requires the total story I felt that I had to develop devotion of the hostess. something to complement it,” ‘take you on another journey’ comments Hewerdine. “Cancer “The Japanese tea ceremony and this is what they do. As will statistically affect one in is very graceful so the therapist you go downstairs to the spa, moves around the body in an three of us. Geraldine’s story is the lights, the music, that’s elegant way during a treatment,” so real and it resonated with a lot where the journey continues Hewerdine. “If any part of people.” begins.” of the treatment is not done correctly, Hewerdine and spa manager it falls apart - it has a domino effect. It’s a Hefina Rees made the initial blueprint for an Inner Strength signature treatment very difficult treatment to train in. We are and then consulted their supplier, the Product House, very selective about which therapists we allow to do the training. There is a practical and theory exam at the which distributes Aromatherapy Associates in our region.

Finally, they sought Howard’s personal input and the end of the training.”

The Shiseido products used in the treatment – the brand’s group director of sales and training travelled Future Solution LX range – took seven years to develop from London to trial it and share ideas. and it’s this attention to detail that Hewerdine sought to “We all discussed the concept, protocol and shared emulate in the Japanese ritual. “The Japanese, they dot ideas, and then we tried and tested it asking questions every I, cross every T. If it doesn’t pass through quality such as ‘Is it too long, too short, too fluffy’? The whole control, it won’t pass at all.” process took about six months.”

“There is a really powerful story behind Geraldine’s oil From strength to strength and this had to be reflected in the treatment, adds The next signature treatment to join the portfolio was Hewerdine. “In this day and age it is a rarity to find Inner Strength, launched in January this year. It was someone in Geraldine’s position who is as genuine as

Professional Beauty GCC May 2014

57-59 PBGCC MAY14 Treatments.indd 57

16/04/2014 17:39

PB full page.indd 1

14/4/14 09:20:45

behind the scenes

professionalbeauty.ae

59 she is. She’s very humble, very normal, and she cares about what is good for our industry. We didn’t want a treatment that only benefitted people on a superficial level, we wanted the benefit to come from within. The Dali Lama said at the last Global Spa & Wellness Summit [where both he and Howard received a standing ovation] that, ‘if you think happy, you are happy, you will be happy’. We wanted the treatment to simply make people feel good from the inside out.”

Winning formula The final addition to ShuiQi’s signature experiences is the World Spa Award Premium Facial by Shiseido.

Again, the 60-minute treatment utilises the brand’s Future Solution LX. The treatment includes the ‘Oshibori’ Japanese hot towels and aroma breathing.

“We wanted to celebrate the importance of winning the awards for a second year, said Hewerdine. “The Japanese Ritual had been so successful and because the awards are premium standard, we wanted to have our premium brand to portray that. So we worked with the international trainer at Shiseido to make the experience a shorter version of the Japanese Ritual.

“In this region we are the only spa to have won this award consecutively, so we endeavoured to give people a treatment that they had never experienced before. Without sounding clichéd, it’s not just a facial. It’s an experience. If the protocol is done correctly, you will never have had a treatment like this! The treatment is not robotic; the therapists really put their own personality into the treatment.”

ShuiQui’s signature treatments have evolved organically, with each having a story that instigated their creation. Hewerdine reveals that minimal promotion is necessary to sell them.

“We wanted the treatments to speak for themselves, and they do - generating repeat custom. One of our taglines is, ‘take you on another journey’ and this is what they do. As you go downstairs to the spa, the lights, the music, that’s where the journey begins.”

Tried and tested The World Spa Award Premium Facial by Shiseido My experience begins with a foot cleansing ritual aimed at grounding and relaxing me. I am then asked to smell two essential oils, jasmine and ylang ylang, and give my preference. I plump for ylang ylang, one of my favourite oils. I then lie down on possibly the comfiest treatment couch I’ve ever used and my eyes are gently covered before the aroma breathing commences. I really like this element. Covering the eyes clearly signifies that it is my time to relax.

After the aroma breathing, which swiftly calms me, my arms are gently stretched and I immediately fall into deep relaxation. This is my first experience of Shiseido and I enjoy the feel of the products, especially the foaming cleanser, which makes my skin tingle. I am then lulled into such a state of serenity that I am unable to remember the exact order of the facial but I do recall a lovely facemask.

For me, the highlight is the massage and the

stretching. The Shiseido Qi massage concentrates on meridian flow by stimulating tsubo pressure points, restoring energy and inducing a deep rhythmical state of relaxation.

The final part of the facial helps to return me to an alert state of mind using a set of stretching and stimulating movements. My therapist Kim sits me up and gently bathes my back before I leave. I am immediately alert and energised, which is unusual straight after a treatment. My skin feels like silk.

Over the course of the day my energy levels seem to soar, my brain feels so much clearer, and I am very productive. The next morning I still feel fabulous and due to my general sense of wellbeing, I’ve almost forgotten that the main purpose of the treatment was a facial until I look in the mirror and see that my complexion is radiant and supple. An award-winning experience indeed. PB

Professional Beauty GCC May 2014

57-59 PBGCC MAY14 Treatments.indd 59

16/04/2014 17:42

Momentum Vinylux.indd 2

14/04/2014 17:51

Momentum Vinylux.indd 3

14/04/2014 17:51

PB DPS.indd 2

14/4/14 09:02:41

PB DPS.indd 3

14/4/14 09:02:55

INNOVATION & PRIVACY IN AQUA THERAPY

Combining cycling, hydrotherapy and massage, all in the privacy of a hot tub, Spabike offers a highly efficient and soothing way to get and stay in shape.

www.spabulous.com Info@spabulous.com +971 4 388 4728

*PB GCC May 2014 Adverts Placed.indd 1

16/4/14 14:57:34

DRESS EYEBROWS YOUR AND EYELASHES

TINT WITH

KERATINA

ADVANCED L EVOLUTION GEL SOFT ON YOUR NAILS, PROFITABLE AND FAST

STABLE PROFITABLE FAST

NEW

A SOFT SIGH FOR YOUR NAILS Distributed by Beauty & Cosmetics Raneen Trading JLT

www.beautycosmeticsraneen.com

www.thuya.com

Before

After

www.blackpearl.ae - info@blackpearl.ae

*PB GCC May 2014 Adverts Placed.indd 2

16/4/14 14:57:55

beautyworld preview

professionalbeauty.ae

67

Show time

N

Read our guide to one of the region’s largest events – Beautyworld Middle East

ow in its eighteenth year, Beautyworld is currently the largest international trade fair for beauty, hair, fragrance and wellbeing products in the Middle East. Attracting global exhibitors, the show offers professionals in our industry the opportunity to meet more than 1000 companies, face-to-face, over three days. In addition to the stands, there will be competitions, conferences, and workshops.

Show highlights Favoured by stylists and celebrities

PB’s pick: everywhere, ghd has a cult Balegro Cosmetics, following around the globe the distributors of Chelsea and is well positioned to Beautique is launching its bring the brand to leading unique three-dimensional eyebrow stylists and in UAE. treatment Faceframe 3D brows The company’s event will feature two areas, a fashion which has just won the BABTAC and inspiration zone and Innovation award for Best education zone.

Innovative Beauty. Learn more In the fashion and by visiting Hall 3, Stand inspiration zone, they will C33 welcome guests to be inspired by

the ghd directive team and learn new fashion and styling techniques as well as top tips from their creative teams.

In the education zone, they will welcome stylists to learn about the key features and benefits of their product portfolio, and experience the results from themselves at one of their styling points.

There will be nine shows daily, featuring the ghd directive team and a number of elite guests. ghd will be sending a very high level team of six best top stylists to

Professional Beauty GCC May 2014

67-69 PBGCC MAY14 Beauty.indd 67

16/04/2014 17:47

Retail & SPA ranges bridging the gap between science and nature

Elle Macpherson

clestone

Tamara Ec

In the age of chemical peels and cosmetic surgery, Rodial has captured nature’s power by creating a range of super-effective skincare.

Rodial products deliver targeted treatments to specific skin concerns from wrinkles to age spots to cellulite and stretch marks.

Breakthrough ingredients, original and effective formulations, a devout celebrity following and the catchiest names have created cult status for the Rodial Hero products.

Tess Daly

Yasmin Le

Bon

The glamorous alternative to surgery

*PB GCC May 2014 Adverts Placed.indd 3

Whitney Port

Local and international marketing, sales, retail and training support is offered along with customized treatment menu options.

Book an appointment with our marketing team now to learn more about RODIAL

Currently Available at: Damac Maison, Dubai UAE | Sheraton MOE, Dubai UAE | Waldorf Astoria, RAK UAE

Supplied by: The Product House | www.theproducthouse.biz | Tel: +971 4 379 1966

16/4/14 14:58:44

beautyworld preview

professionalbeauty.ae

69 PB’s pick: Shortcuts Salon and Spa Business Management Software, will be on stand A15 offering point of sale software for salons, spa and clinics business management. There will be 10 per cent discount on software if the purchase is made at the show.

Education

the show including Ken Picton, Dafydd Rhys Thomas, and Kay McIntyre.

Madi International in Hall number 1, stand 1C28 will be back for its ninth consecutive year and is hoping to “wow the audience” with its Walk of Beauty.

“We have been completely bowled over by the success of the Walk of Beauty in previous years as it is growing from strength to strength with every passing year,” claims Nisrin Zibara, corporate marketing manager from Madi International.

“The of Walk of Beauty will be a platform for professional makeovers, covering the leading concepts of beauty business; hair, nails, skin and spa. Madi International will showcase the latest beauty trends in the globe. Visitors will also have the chance to get a makeover, while at the same time enjoy the charisma of the most talented professional hairdressers, make-up artists, nail technicians and skin and spa experts. Let’s just say it’s forecasted to strike a runaway success like nothing you’ve seen before!”

The fourth Spa and Salon Management Summit will be held from May 28 – 29. It will bring unique topics and speakers together for two days to share insights and thoughts on opening, operating and managing a profitable business in a growing and changing industry.

Standards, practices and legislation, safety criteria (for staff, facilities and procedures) will be discussed alongside marketing, customer service and motivation.

Another hot topic will be the rise of wellness and medical tourism, which is on the increase and growing at 15 per cent each year.

Competition time Top nail artists and technicians will showcase their skills and talent at the fifth consecutive Nail it! by OPI competition. The competition is open to nail technicians from across the Gulf and Middle East region and will take place over the three days of the show.

This year’s competition will include five categories; soak off gel, gel, manicure, nail art, sculpting – liquid and powder, and sculpting – gel. For the first time, OPI and the Nazih Group, will be offering three trips to OPI USA, one each day for the applicant with outstanding performance. PB

The details Show dates: 27 – 29 May, 2014 Show timings: 10am – 6pm on all three days Venue: Dubai International Convention and Exhibition Centre, Halls 1 - 6, Sheikh Saeed Halls 1 - 3 and Trade Centre Arena Registration: Free visitor online registration, or register on the day How to get there: There is free, open parking lots available close to the exhibition halls.

For more information: www.beautyworldme. com/frankfurt/5/for-visitors/welcome.aspx

Professional Beauty GCC May 2014

67-69 PBGCC MAY14 Beauty.indd 69

16/04/2014 17:47

ON-OFF PROFESSIONAL PERMANENT NAIL POLISH

Permanent ON-OFF for the professionals; Color Unchanged for even longer, 2 weeks

FAST APLICATION

LONG LIFE

Distributed by Beauty & Cosmetics Raneen Trading JLT

NEW COLORS

www.beautycosmeticsraneen.com

www.thuya.com

education

professionalbeauty.ae

71

Skin appeal

Chemical peels are fast becoming one of the most requested treatments but how do they really work and what are the benefits? Anton de Waal goes beneath the surface to explain the science behind peels

W

hat is a chemical peel? Chemical peels are treatments carried out to improve the quality and texture of the skin, usually in the face, neck and chest as well as on the back of the hands and arms.

A chemical peel works by removing layers of old or dead skin, which gets replaced by younger and less wrinkled skin.

There are several types of chemical peels which can be used depending on how deep the peel needs to be and the requirements of the area that needs to be treated. We will look at the most common types:

peels that helps with the treatment of fine lines and wrinkles, dehydrated areas and areas of uneven pigmentation and acne.

ALPHA HYDROXY ACID PEELS

RETINOIC ACID PEEL

Alpha hydroxy acids (AHAs) are naturally occurring carboxylic acids, the most common being glycolic acid. It is the mildest type of peel and produces light

Retinoic acid is a retinoid. This is a deeper peel than the beta hydroxy acid peel and is used to remove scars as well as wrinkles and pigmentation problems.

BETA HYDROXY ACID PEELS The most common beta hydroxy acid peel is salicylic acid. It works very well to control sebum production and removes dead skin cells as well. Cosmeceutical based skin care brands like Optiphi have started to incorporate this into their daily face wash as a mild exfoliant and to maintain proper sebum production control.

Professional Beauty GCC May 2014

71-73 PBGCC MAY14 Education.indd 71

17/04/2014 09:29

Project1_Layout 1 14/04/2014 17:22 Page 1

education

professionalbeauty.ae

73 With most brands, the client leaves with the chemical peel solution on their face and the peeling process takes place more or less on the third day. More dramatic changes to the skin require multiple peels over time.

to rehabilitate the skin.

Benefits of peels include: • Reduction of fine lines and wrinkles • Decrease in pore size • Removal of pigmentation for a more even skin tone • An increase in dermal thickness in aged skin TRICHLOROACETIC ACID PEELS • Reversal of sun damage Trichloroacetic acid (TCA) is used as an intermediate • Treatment of areas of dehydration to deep peeling agent in concentrations ranging from • Reduction and clearing of acne 20-50 per cent. The depth of penetration is increased Any skin type and colour can have this skin rejuvenation as concentration increases, with 50 per cent TCA peel as it does not inflict unwanted inflammation in the penetrating all the way into the reticular dermis. skin, which could trigger unwanted skin ageing and skin Concentrations higher than 35 per cent are not pigmentation. A skin rejuvenation peel does not only recommended because of the high risk of scarring. focus on removing dead and dull skin cells, but it also Traditionally, trichloroacetic acid peels are preferred stimulates the fibroblasts in the dermal layer to produce for darker-skinned patients over phenol and are used to more collagen and elastin, thereby improving skin smooth out fine surface wrinkles, remove firmness and plumpness. It also increases the levels of superficial blemishes and help to hyaluronic acid, increasing skin hydration. even out pigmentation issues.

There is no skin peeling with the skin Trichloroacetic acid peels rejuvenation peel when using glycolic acid to A skin may require prepeel the skin – glycolic acid is an AHA that rejuvenation peel treatment to prepare works from the inside out, and therefore does not only focus the skin properly. It will does not result in any skin peeling. on removing dead and require repeat It is also a great adjunct treatment to dull skin cells, but it also treatment to maintain dermal fillers and Botox treatments as stimulates the fibroblasts in results.

On the the improved skin texture and tone the dermal layer to produce downside it requires improve the results of the more collagen and elastin, the use of sunblock for aforementioned treatments. thereby improving several months post skin firmness and How often can peels be done? treatment, and can take When using an aggressive peel like phenol, plumpness several days to heal it is most often only done once in a lifetime, depending on the peel depth. but due to the long downtime it is not as popular PHENOL as the milder peels.

Phenol is used as a deep peel, as it causes a deep When doing a high quality glycolic acid peel, it can second-degree burn of the skin. It normally takes initially be done in a series to achieve the desired about 10 to 14 days for the skin to regrow after a deep outcome – a series of six for anti-ageing is commonly peel. The skin remains extremely red for three weeks, done. As there is no downtime, it can be done once a and up to two months for some people, necessitating week, allowing for great results in a short period of time. most patients to take about two weeks off from work.

For maintenance, monthly chemical Complete healing of the skin may take several peels are also a great way to maintain months. The results are very long lasting, up to 10 skin after the initial treatments years. For most people, this is a procedure that will have been done. PB only be done once in a lifetime.

Why do chemical peels?

With the introduction of chemical peels like Optiphi’s Skin Rejuvenation Treatment that offers great results with no downtime and no pain, these chemical peels have become one of the best non-invasive treatments

Anton de Waal is CEO at Skin Sciences, the exclusive distributor for the Optiphi range of products in the Middle East. The range includes professional products and an extensive retail range.

For more information please call: +971 55 551 07 95

Professional Beauty GCC May 2014

71-73 PBGCC MAY14 Education.indd 73

16/04/2014 17:48

Les Sens de Marrakech exclusive distributor for the GCC Actual Trading LLC I PO Box 39269 Dubai – U.A.E. M +971 50 8594100 T +971 4 2213430 www.actualspas.com Untitled-3 1

*PB GCC May 2014 Adverts Placed.indd 4

04/02/2014 14:58

16/4/14 14:59:10

new products

professionalbeauty.ae

75 Mavala Hot on the heels of its Style collection, Mavala has released a new range under its Mavalia make-up line.

The Sunset collection features, six rich and nourishing lip shades with options to suit all skin colours. The natural nailcare brand is also launching two new polish lines: the Oasis collection includes six pearlescent shades, while the Techni-colour collection has six vibrant, primary shades, including reds and a royal blue.

Call Dubai: + 971 4 25 25 266 or Abu Dubai: +971 2 666 8998

HERE COMES THE

summer

This month we unveil soothing skin treats to prepare for the summer months, plus marine-based products and other new launches Altearah Bio

Voya

The range’s Bath Salts with Himalaya pink salt stimulate blood circulation, relax muscle tissue and efficiently eliminate toxins from the body.

They can be added to the bath for whole body relaxation in a deeply perfumed steam environment, or as part of a reviving foot bath.

Call: + 971 4 429 86 62

Voya’s Lazy Days offers the finest organic seaweed, combined with Dead Sea salt. Seaweed baths have been used for generations in the care and repair of the skin, and have been shown to fight the signs of ageing and cellulite. With Lazy Days, your client can create a luxurious spa experience at own home by soaking Lazy Days in a bath of hot water.

The seaweed will naturally rehydrate and spring back to life, releasing its soothing and moisturising properties.

Call: +971 4 379 19 66

Dermalogica Power Rich is a multifunctional cocktail of scientifically-backed ingredients that mimic the natural regenerating process occurring in youthful skin. The secret lies in three separate formulas blended into one single product. This three-phase formula helps smooth away fine lines, increase elasticity and maintain moisture balance.

Composed of seaweed, soy proteins, kukui nut and apricot seed oil, this botanical blend simulates collagen production while reinforcing barrier lipids that help hydrate skin.

Call: +971 4 447 76 36

Professional Beauty GCC May 2014

75-80 PBGCCMAY14 Product News.indd 75

16/04/2014 17:49

Project1_Layout 1 14/04/2014 17:18 Page 1

new products

professionalbeauty.ae

77 Neom

Elemis

Focusing on natural products and ethical practices, Neom promises to reduce the chemicals used on the skin and in the home. The company is against animal testing and its products are suitable for vegetarians. Neom Organic Body Oil Real Luxury has been formulated for skin in need of a boost of nourishing rehydration. The organic body and massage oil will restore and maintain all over softness.

Using 97 per cent certified organic ingredients, the product is infused with the scent of lavender, jasmine and Brazilian rosewood for a gently calming and pampering aroma. It also contains organic safflower and jojoba, which are rich in vitamins A and E, as well as essential fatty acids to helps to repair the skin.

Call: +971 4 453 97 89

Ready for the summer season, Elemis is launching Total Glow: two gradual bronzing lotions, one for the face and one for the body. They nourish the skin as well as build a tan, thanks to ingredients such as elderberry seed, green tea extract and red algae in the body lotion, and bergamot oil, orange oil, and ylang ylang in the face moisturiser.

Call: +971 4 324 54 14

Jane Iredale The mineral make-up brand has launched a new range of products. The line includes the Jelly jar Gel Eyeliners in black and brown, containing coconut oil, plus an Angle Eyeliner Brush. There is also the Golden Girl eye shadow palette with peach gold and bronze shades, plus two new moisturising lip colours and an In Touch Highlighter.

Call:+ 971 4 447 76 36

Aromatherapy Associates The spa brand’s De-Stress Massage and Body Oil hits the market, to complete the range that so far includes the Muscle Gel, and Muscle Bath and Shower Oil. The product contains essential oils to promote relaxation, such as anti-inflammatory arnica, lavender, rosemary to improve circulation and ginger to ease muscles.

Call +971 4 379 19 66

Professional Beauty GCC May 2014

75-80 PBGCCMAY14 Product News.indd 77

16/04/2014 17:50

new products

professionalbeauty.ae

78 Thermasoft

Tangle Teezer

Thermasoft is a self-heating hand or foot mask with “soyaffin”, a 100 per cent natural, intensive treatment mask, consisting of shea butter, beeswax and soy extracts. An alternative to paraffin, hot water is added to heat up the product. The treatment is single use and therefore hygienic and disposable, which nothing to clean or store.

Thermasoft is patented to The BeautyCo General Trading.

Call: +971 4 456 08 22

Tangle Teezer is a detangling hairbrush brand that makes peace with tangled hair and creates great shine. The unique aspect is in the design that delivers a different kind of stroke. The teeth flex just the right amount to de-stress, detangle and smooth the hair’s cuticles away.

Call: +971 5 5105 7993

Aqua Therapy Employing marine products from the Dead Sea, the brand’s Mineral Body Lotion utilises intensely moisturising ingredients that work in synergy to create a milky formula which hydrates and heals the skin. Rich in aloe vera and tea tree oil and Aqua Therapy’s own special mineral compound, the lotion promises to wrap the body in softness.

Email: info@aquadeadsea.uae.com

Vita Liberata The company has recently launched the Capture the Light Collection of illuminating skin finishers.

They offer a translucent coverage and can be used as stand-alone skin perfectors, or alongside the Vita Liberata tanning range to accentuate a natural bronze tan.

The range comes in six gorgeous shades to suit different skin tones and has an SPF of 25.

Call: +971 5 2921 60 86

Rivage Enriched with Dead Sea minerals, the Rivage mud mask has a plethora of healing and beautifying properties. It stimulates blood circulation and relieves the symptoms of skin ailments such as acne, psoriasis, and eczema. The product can also reduce muscular pain. The product absorbs excess oil and removes all impurities from the skin as well as strengthening it and fighting wrinkles and other signs of skin ageing.

Call: +971 2 556 05 10

Professional Beauty GCC May 2014

75-80 PBGCCMAY14 Product News.indd 78

16/04/2014 17:50

new products

professionalbeauty.ae

80

DeclĂŠor

Vivandi Vivandi offers both wholesalers and consumers a comprehensive range of professionally-designed products that cater to a wide variety of hair and skin problems; such as hair loss, acne and ageing. The targeted hair loss products include Toppik, which is made of pure organic protein and resistant to wind, rain and perspiration; yet easily washes out with shampoo. Toppik Hair Building Fibers instantly fill in balding or thinning areas, making it a safe, natural way to eliminate the appearance of hair loss, baldness and thinning hair.

Call: +971 4 335 33 36

The aromatherapy skincare brand is launching a range of mandarin-based products designed to tackle the signs of ageing. Alongside the hero in the Aroma Lisse range, the Aromessence Mandarine Smoothing Serum, there are three further products.

The Soothing Night Balm uses the same mandarin essential oil active as the Soothing Serum. The balm is designed to be applied as a night treatment to hydrate the skin, as well as target wrinkles with antioxidant ingredients such as evening primrose oil.

The Energising Smoothing Cream is designed for day wear, is SPF 15 and offers protection against both UVA and UVB to help prevent photo damage in the skin.

Other ingredients that help to improve the appearance of the skin include galanga extract, which promotes hyaluronic acid production, and ginseng extract, which tones and brightens.

The final and most targeted product in the range is the Dark Circle and Eye Wrinkle Eraser, which aims to correct lines and wrinkles around the eyes. The eraser also has a colour correct action via yellow pigments that reduce the appearance of dark circles.

Call: +971 4 332 90 16

Thuya Thuya Professional Line is a Spanish brand specialising in nails, eyes, hands and feet. Gel Advanced Evolution is a brand new gel builder that will make the building work easier. The product uses photo-initiators that allow a faster polymerization, reducing the time of drying to two minutes under a 48W UV lamp or just 30 seconds under a LED lamp.

The builder gels come in five different colors that can be used both for base and construction.

The colour pallet comprises Clear Evolution, White Evolution, Cristal Pink, Soft Pink and the new Soft Peach. www.thuya.com

Professional Beauty GCC May 2014

75-80 PBGCCMAY14 Product News.indd 80

16/04/2014 17:51

064 Bronzage_Layout 1 16/04/2014 14:48 Page 1

From the Award Winning Collection Comes Dermatologist Tested Results…

Repêchage®

BIOLIGHT

™

Brightening Collection & Professional Treatment

Brightens & Perfects...

92%

saw brightened skin discolorations, pigmentary spots and evened-out tone*

75%

saw improvement in skin firmness and elasticity*

Scan above to view the entire collection and for more results.

www.repechage.com 1.800.248.SKIN *Above data is based on consumer self-assessments.

Pioneers in Seaweed-based Skincare. Since 1980. Made in USA.

Come visit us at Beauty World MiddleEast 2014 stand number 2F35 You Tube

065 Ebasco.indd 1

Tel: 00971 509284556 • Email: repechage@crescentdubai.ae • www.repechage.com PO Box: 334370 Dubai, UAE

16/4/14 14:38:23

training

professionalbeauty.ae

83 Training can be a costly and timely affair but is it always essential?

Sally Hewerdine takes us through effective training needs analysis

Train of thought

W

ould it surprise you to know that over 80

our customer service would you find most frustrating? When

per cent of training is considered a waste

did I last look back at the appraisal reports to glean an

of time? This figure is quite shocking

indication of areas of strength and areas to work on? When

when you think of all the hours dedicated

did I last collate the customer feedback? Does my team have

to planning the sessions and the delivery

competency or attitude issues? When did I last perform a

of training, not to mention the costs incurred.

SWAT analysis? Have you considered a 360° survey?

There are four main reasons why training can fail or be a

Once the performance issues have been identified, don’t

waste of time and resources. Lack of analysis to discover the

necessarily think training is the answer. There could be

needs of the business, poor training design, unwilling

alternative solutions that might be just as effective! Ask

participants, and finallly the fact that the training is not

yourself if the issue could be resolved from mentoring or

transferrable to the actual job. The first item, training needs

coaching from more experienced staff instead of a full-blown

analysis, is often neglected entirely. Yet a little joint effort

training programme? Could a simple change in procedure

from team members in the initial stages could make all the

make a difference, or a focus group to share best practices?

difference to your long-term results. So how do we do this?

My first advice is to identify individual roles within the business and how they are going to contribute to training.

“ASK YOURSELF IF THE ISSUE COULD BE RESOLVED FROM MENTORING OR COACHING FROM MORE EXPERIENCED STAFF INSTEAD OF A FULL-BLOWN TRAINING PROGRAMME? COULD A SIMPLE CHANGE IN PROCEDURE MAKE A DIFFERENCE, OR A FOCUS GROUP TO SHARE BEST PRACTICES?” For example, senior management might deliver the overall objectives and direction of the business. Line management may help turn the business goals into performance requirements and learning objectives and identify gaps in team and individual performance. The training department may drive the investigation into the training needs. It may design and deliver training, or source training providers to turn learning objectives into learning opportunities. The therapist team should identify gaps in its own performance, and help find solutions to close those gaps.

Secondly, knowing where to focus your priorities will help you prevent random training that is not really needed. Here are some questions you may want to ask yourself. In what ways do other spas outperform us? Who out of your team is

If training is considered the best solution then your final step is to transfer your findings to your training plan. Here is an indication as to what your plan might include:

10 Point Training Plan 1. Vision, Mission, Strategy – where you want to be and the steps you need to take to get there 2. Performance Issue To Be Addressed – an overall look at performance levels in every area 3. Specific Learning Objectives – a breakdown of what staff need to be trained in 4. Participant Categories – groups of employees targeted for the training 5. Methods Of Identifying Participants - identify the groups and individuals who show skills gaps 6. Training Course Outline – course title, subtitles and contents 7. Who Will Deliver The Training? – identify who will deliver the training; internal or external providers 8. Training Delivery Standards – venue, times and information required 9. Roles And Responsibilities – candidates, trainers and management 10. Evaluation Criteria – the process of evaluation chosen to monitor the success of the training PB

a role model and why? If you were a customer, which area of

Sally Hewerdine is the founder of SpotlightOnSpa&Wellness which offers in-house training and recruitment solutions.

If you would like to know more about the SpotlightOnSpa&Wellness Training Needs Analysis service then contact Sally, Email: info&spotlightonspa-wellness.com Professional Beauty GCC May 2014

83 PBGCC MAY14 Sallys column.indd 83

17/04/2014 09:32

Project1_Layout 1 14/04/2014 17:10 Page 1

www.davines.com Healthcare Trading 04 447 7636

classifed

professionalbeauty.ae

86

Call us on +971 56 352 2906 or email info@professionalbeauty.ae

consultancy

training

Spa Consultancy Services

The Product House

Planning, innovative concepts, development, operations know-how to create an unforgettable spa experience for your guests.

Sign up now!

Developing memorable spas for over 30 years, we offer a global approach combining the best of both the eastern and western world of spas.

Basic Body Course

For all of your spa development needs, contact us at: Spa Concepts International ~ ActualSpas +1 707 9390101 ~ +971 50 8594100 eva@spaconcepts.com michele@actualspas.com

CIBTAC 27th July to 19th August 2014 For registration & info contact: Sally Beighton Training & Account Manager training2@theproducthouse.biz

www.theproducthouse.biz | Tel: +971 4 379 1966 Planters Alley, Warehouse 12, Street 4a, District 364 Al Manara Junction, Al Quoz, Dubai, UAE

Untitled-3 1

04/02/2014 15:00

dental services

training

The Product House Sign up now!

Finance Course for Spa Managers 25th & 26th May 2014 For registration & info contact: Sally Bull Marketing Manager training@theproducthouse.biz

www.theproducthouse.biz | Tel: +971 4 379 1966 Planters Alley, Warehouse 12, Street 4a, District 364 Al Manara Junction, Al Quoz, Dubai, UAE

Professional Beauty GCC May 2014

*86-87 Classified May.indd 108

16/4/14 14:19:59

classified

professionalbeauty.ae

87

Call us on +971 56 352 2906 or email info@professionalbeauty.ae

Salon SupplieS

Salon SupplieS

FOR DETAILS CALL +971 50 652 9610 OR EMAIL info@st-tropezdubai.com

Momentum Classified.indd 1

Salon SupplieS

14/04/2014 17:44

Altearah Bio Colour Therapy Attention spas, therapists, healers and beauty centres! Altearah Bio is a 100% Organic French Colour Therapy range. A combination of aromatherapy and chromotherapy, the range comprises of 14 colours and scents that harmonise the mind, body and spirit. Distributed in the Middle East by Spadunya Distribution, the ready-to-use essential oil compositions are formulated in perfumes, face and body oils, serums, gommages, bath salts, fragrances and candles. These products are an ideal complement for anyone working in the wellbeing industry to either include the treatments or recommend products to clients. Spadunya provides full training.

For enquiries: E: info@spadunyadistribution-me.com • T: +971 4 4298662 www.altearahbio.com • www.spadunyaclub.com

Untitled-4 1

17/3/14 12:30:40

Professional Beauty GCC May 2014

*86-87 Classified May.indd 109

16/4/14 14:20:14

calendar

professionalbeauty.ae

88

Diary dates MAY 7-8 CTPA SEMINAR Royal College of Physicians, London A seminar on the implementation, application and the future of the EU Cosmetics Regulation. www.ctpa.org.uk

JUNE 19 FORUM HOTEL AND SPA Four Seasons Hotel George V, Paris, France The seventh European conference for professionals in the high-end hotel and spa industry. www.forumhotspa.com

MAY 18-19 BEAUTY UK AND HOLISTIC HEALTH Birmingham, UK A trade-only event for salon owners, qualified beauty therapists, nail technicians, college buyers and students. www.beautyserve.com/BeautyUK

JUNE 20-22 FACE QEII, Westminster, London A three-day, medical aesthetic conference accessible to all practitioners and clinic owners involved in predominantly non-surgical facial treatments. www.faceconference.com

MAY 21-22 INNOCOS Rome, Italy This European summit brings together senior executives from the cosmetics and personal care industry to discuss how to maximise your business success with new innovations. http://innocosevents.com

88 PBGCC MAY14 Calendar.indd 88

JUNE 27-29 INTERNATIONAL MAKE-UP ARTIST TRADE SHOW Olympia, London The show hosts international make-up brands, fashion catwalks and student competitions. www.imats.net

Don’t Miss...

MAY 10-11 THE ANTI-AGEING HEALTH & BEAUTY SHOW Olympia, London Consumer show featuring clinics and brands plus live treatment demonstrations and speakers.

The Anti-ageing show will allow the industry to showcase new and established products, innovative surgical techniques, laser-related procedures, non-surgical treatments, diet and exercise and anti-ageing supplements to an audience of both men and women. http://anti-ageingshow.com

SEND US YOUR DATES Send us details of any events you are planning via email to Ăš news@professionalbeauty.ae

16/04/2014 17:53

BAKED SUMMER COLLECTION 2014

PB full page.indd 1

15/4/14 08:44:14

THE SOLUTION YOU HAVE ALWAYS WAITED FOR IS FINALLY HERE!

Say no to Waxing & Shaving See us on stand 3E20

27-29 May 2014

THE 10 Reasons fo foR no!no! HaiR Removal success:

REVOLUTION

1 . Pain-free Hair Removal.

2 . Removes both facial & Body Hair.

3 . With continued use, may result in Hair Growth Reduction.

4 . safe and effective for men & Women of any skin type & any Hair color.

5 . Private, convenient & comfortable at-Home Treatments.

6 . cheaper over-all Price than other Hair Removal methods.

7 . completely Portable Device, can be used almost anywhere when charged.

8 . safe to use, & easy to operate.

9 . exposure to the sun is completely safe, Before & after Treatment.

10. Based on the Patented Thermicon™, an innovative Heat-Based Technology.

Revolutionary Home Hair Removal System

Get your no!no! now call:

009714 2579272 or email: info@areejllc.com

Untitled-1.indd 2 024 Areej Al Noor.indd 1

Distribution rights available

12/4/13 15:12:48 1:01 PM 18/3/14