Professional Beauty GCC February issue 2020

FOR YOUR BEAUTY, HAIR AND SPA BUSINESS

‫للجامل والشعر والسبا‬

MORE THAN MEETS THE EYE COMMON LASH PROBLEMS EXPLORED

THE VISIONARY 2020 HAIRDRESSING ONE-ON-ONE WITH SIMON ELLIS

February 2020 | professionalbeauty.ae

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THE STAGE IS SET

EVERYTHING YOU NEED TO KNOW ABOUT PROFESSIONAL BEAUTY GCC 2020

07/02/2020 16:27

Welcome to the community (PICTURED TOP LEFT TO BOTTOM RIGHT:)

Maria Dowling, Founder, Maria Dowling Salon

Catherine Hawkes, Artistic Director, Tips & Toes

Lindsay Madden-Nadeau, Global Director of Wellbeing, Luxury Brands, ACCOR Hotels

Salina Handa, Founder, SensAsia Urban Spas

Haysam Eid, Managing Director, EIDEAL

Deborah Whitehead, The Loft Fifth Avenue Kate Darling, Founder, That Hair Tho

Emma Baron, Deputy General Manager, Professional Beauty GCC

Jamilla Paul, Artistic Director, Sisters Beauty Lounge

Ignacio de Saralegui, General Manager, Natura Bissé

Daniella Russell, Owner, DR Global

Abdul Nassani, Managing Director, Lemi, MENA

Paria Ghorashi, Founder, BGX

Bechara Sleiman, CEO, Luxuria Group

Galina Spierling, Founder, Galina’s Beauty Lounge

Fadi Sawaya, CEO, Sawaya International

Anthony Mane, Founder, Mane Salon

Sammy Gharieni, CEO & Founder, Gharieni Group Lindsey Fournie, Co-Founder, Be Bar – Blow Dry Bar

Mette Haxthausen, Managing Director, Sisters Beauty Lounge

Claire Gittus, Founder, Aspire Beauty

Adrian Azodi, General Manager, Schedul

Mary Pratt, Founder, The Caviar Spoon

Shabana Karim, CEO, The Nail Spa & Marquee

Sabu Thomas, COO, Leader Healthcare

Ruksher Malik, Director, Pastels Salon

Elias Chabtini, CEO, Medica Group

Kirsty Munro, Founder, Locks by LouLou

Kimberley Carter, Managing Director, Yumi Lashes

Helen Deiki, Founder, Spirals

Anne Cook, Principle, The Healing Zone

Bilal Janine, Regional Sales Manager, WAHL MEA

Kamilla Nurpelis, CEO & Founder, Al Ruba Training Centre

Tara Kidd, Owner, Tara Rose Salon

Kathryn Moore, Founder & Managing Director, Spa Connectors

Valerie Reynaert, Founder, VR Beauty Consulting

Ali Hachem, Owner, Cosmetica Hanan Lamloumi, Managing Director, LM Cosmetics Elizabeth McNeil, Director, HB Concepts

Sharon Barcock, Director Spa & Fitness, Hilton Group Middle East & Africa Andy Green, General Manager, Professional Beauty GCC Rosalin Lau, Spa & Wellness Director, Six Senses Zighy Bay

Sapana Bhatnagar, Business Manager, GulfDrug Angela Turovskaya, Founder & Managing Director, Wellness United

Bassam Moujalli, General Manager, DBD Holding Sarah Burns, Managing Director, SpaLution

Lofti Hamrouni, Sales & Marketing Director, Johnson Health Tech

Neil Hewerdine, Director of Spa, Emerald Palace Kempinski Dubai

Yasmin Hussain, Founder, The Lipstick Make-Up Institute

Janette Gladstone-Watts, Founder, The Product House

Bassam Rachid, Owner, Definition

Mohamad Madi, President, Madi International

CREDITS: PHOTOGRAPHER Hicham Eid, Elie Alchini VENUE EIDEAL HQ, Sama Tower, Dubai YH Studio, City Walk This cover represents a community of people who see the importance of coming together to help raise standards and face challenges within the beauty, hair and spa industry in the Middle East.

This community engage, educate and excel, because together they are stronger.

Speak to any member of the community that you find on the cover to get involved.

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Welcome to the community

Together we are stronger

GCC FESTIVAL ARENA DUBAI 17-18 FEBRUARY 2020

/ skin regimen /

L34

A.S.P (Affinage Salon Professional) E13 Abhana L34 Actual Trading

G17

Advik Beauty

D37

Affinage C28 Al Ruba Alissi Bronte Altkamul Altiqani Computers Alz Beauty Academy

A3 F22 G2 D34

Beauty BLVD

E13

Color Wow

Eureka Cosmetics

E14

Histomer A14

Beauty Box Trading

E13

Comfort Zone

L34

Eve Beauty

F22

Hydracool G13

Connection Zone

A13

Everlasting Brows

Beauty Solutions

C38

C38

A8

Hydracool Plus

G13

Cooltech G13

Evolut G15

HydraFacial L14

Bloomea E31

Coral Bliss Cosmetics

Falcon Interior Decoration LLC H2

Ibtisama Teeth Whitening

Braé B26

Cosmetica C6

Farmhouse Fresh

Iolite D2

Brazzcare D22

Davines B6

Fedua C22

Ionto Comed

Brillare - Anti Hair-Loss Formula D37

DBD Holding

Floris London

iS ClinicalL

L14

Brunson D2

Depileve G14

ISAS International Beauty School

D14

Buddy Scrub

Dr Burgener Switzerland

Biotouch

D2

C22

E27

B22 L34

C22 G28

Gelish D6 Gharieni K36 ghd A6

F2 G14

Jessica C6

Camellia’s Tea House

L34

DR Global

M28

Cana Gold

F14

Dream Girl

C30

Arosha G13

Carol Joy

L34

Ducen Tech

M26

Babor G22

CCO A19

Eideal B6

GoodLife Cosmetics & Personal Care

E37

Kerstin Florian

L34

Baravia Make Up

A18

Charme de Orient

Elemental Herbology

Grimas A19

Kevin Murphy

G14

BC Softwear

K43

Clashes D6

Elemis H14

Groom Tech

G2

Kona G15

Beautex DWC LLC

C30

Codage Paris

Ella Bache

G28

Harley Waxing

C6

La Palm

Beautiful Brands

M34

Color Clu

Esse Probiotic Skincare

C22

High Definition Aesthetics

Amazon Keratin Aromatherapy Associates

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B6 L34

L34 C22 H3

L34

Glist Beauty

C40

Goldwell G14

M20

JNL Supplies LLC

H44

JS International

A14

Kemet Lash Co. Middle East

A21

C6

La Sense de Marrakech

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World Spa & Wellness Convention

Nergish Wadia-Austin Masterclass

David Barnett Masterclass

‘TICKET SALES’ HERE C6

Morgan Taylor

D6

Provoc D6

Tabitha James Kraan

Lash Box LA

A8

Nail:Code UAE

A5

Purles G13

Thalgo G14

Black Rose Cosmetics

Lash Dupe

E13

Natura Bissé

QMS Medicosmetics

The Beauty Studio

A21

Bodi Dr

E28

Cecosa J2

Lash Perfect Leader Healthcare Group

E6 L14

Natural Time Beauty Newsha Private Haircare

J36 H2 A13

L34

ReformA A19

The Healing Zone

RG Cosmetics

The Organic Pharmacy

C6

Lechat D2

NuMe D39

Rumidimur DMCC

G15

The Product House

Lemi L22

Omorovicza L34

Sarah K

A15

TishTash Media Office

LM Cosmetics

B26

Orly G14

Sawaya International LLC

LPG Endermologie

E22

Para Spa

C6

Lusso Nail

A13

Professional Beauty

H4

Luxuria Group

G28

Perris Swiss Laboratory Skin Fitness

Madi International

G14

Philip Kingsley

D6

Vision Empire

C22

SOUTH AFRICAN PAVILION

Lakme

M34 L34 M44 A19

Schwarzkopf Professional

B22

Vismara G14

Sentéales Paris

C22

Vitaman C6

C22

Shea Global

G36

Voya L34

G28

SA5 SA11

Sun Skin Sunscreen

Sa1

O’Live Handmade Soaps

Sa2

Empire Salon Specialist

Sa6

Essel SA3 Fino Cosmetics

SA4

Hafro (Pty) Ltd

SA7

Fancy Sapphire Cosmetics

SA8

Shine Haircare

D27

Wahl A22

Maestro Spa

C6

Pietranera C6

Shine by Rita Gabriel

E33

Wellbe E6

L’abeille SA9

Maison D’Asa

L34

Planters M14

Shomer International

C28

Wellicious L34

Lynné SA10

E34

Popbands London

Skeyndor G14

Wellness United

Fontis Organic Skinfood

Soleil Toujours

L34

Wylera Hair

F13

Katavi Botanicals (Pty) Ltd

SA14

Spa Ritual

G14

Yumi Feet

A8

NB Skin Science

SA15

Streax Professional

F22

Yumi Lashes And Brows

A8

Nubian Nature

SA13

Mane Luxury Hair Extensions Matchmaking Lounge

C34

Press Office

E13 M44

Matrix J14

Professional Beauty Group

Medica Group

Proverb L34

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G13

A8

C22

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Contents

4 Welcome to Professional Beauty GCC 2020 – where the heart of the beauty, hair and spa industry will congregate to learn, get inspired and leave motivated to boost business for the year ahead!

Within this show issue you will find all you need to know about the brands that will be exhibiting, their exclusive show offers plus the amazing live-stage and beauty conference line-up that we have over the two-days. As well as this we are very proud to be hosting our first ever make-up and nail championships were competitors will battle it out live on the show floor to be crowned the champ – and whoever is lucky enough to win the highest scores in the nail championships will be flown to the UK to compete in the Nail Championships at Professional Beauty London.

For all of you interested to see the amazing work of our 2020 Professional Beauty GCC Award Finalists, then head over to our Finalist Art Gallery where all their work will be on display to hopefully inspire you to enter later on this year! I’d also like to say a massive thank you to our 2020 sponsors: Platinum Professional Beauty GCC Show Sponsor

Platinum World Spa & Wellness Convention Sponsor

And to all our other 2020 show and spa conventions sponsors

This leaves me to say we hope you have a wonderful two-days at Professional Beauty GCC and see you next year!

Emma Baron Editor |

@pro_beautygcc

Published by and (C) 2019 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City.

321 Building #8, Dubai. UAE t: +971 (0) 4 375 66 53

@emmatheeditor @pro_beautygcc

@PBGCC

Sales executive: Maricel Macalino maricel@professionalbeauty.ae Circulation & subscriptions enquiries: register@professionalbeauty.ae

Trade Exhibitions & Publishing FZ LCC

t: +971 (0) 4 375 66 53

News editor: Emma Baron emma@professionalbeauty.ae

Emma Baron

Contributors: Maria Dowling, Chris Halpin Advertising: t: +971 (0)50 359 1157

facebook/PBGCC

Marketing Manager: emma@professionalbeauty.ae General Manager: Andrew Green andy@professionalbeauty.ae Publisher: Mark Moloney

Cover image: Hair: Younes Eid, MUA: Jovana Knezevic Photo: Hicham Eid

Design & production: Image Creative Design www.imagecreativedesign.co.uk Printing: Printmasters FZ LLC, Dubai UAE PO BOX 18828, Dubai www.printmastersdubai.com Controlled Distribution: Blue Truck www.bluetruck.ae The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers.

Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances.

The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. Anyone dealing with advertisers must make their own enquiries.

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Feb

Contents

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Contents Regulars 8 News

Openings, launches and the rest of the news from the world of spa, hair and beauty 18 Insider

Our exclusive monthly stats for beauty salons, spas and hair salons 25 Product news

Products at the show 75 Treatment news

We share our experiences of new and innovative treatments, plus their business benefits

Hairdressers Journal 41 Aura

A collection of standalone images 70 Rock N Roll Icons

Cuts from the 20th century

Features 48 Keeping up with twitter

How twitter can play a vital role in your business marketing 52 Raise your brow game

The trend which is set to be even bigger than microblading 73 It’s taking part that counts

Maria Dowling reveals why it’s important to take part in awards

On the cover 23 The stage is set

Everything you need to know about Professional Beauty GCC 2020 54 More than meets the eye

Common lash problems explored 69 The visionary

2020 hairdressing issues with Simon Ellis

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The The destination destination for for

L L II F FE E C CH HA AN NG G II N NG G H HA A II R R Philip Kingsley always understood that your hair can either be the greatest Philip understood that Inspired your hairby can either greatest sourceKingsley of joy oralways an intense frustration. the idea be thatthe every day source of joy or an intense frustration.

Inspired by the idea that every day should be a happy and healthy hair day, and with over 50 years of should be a happy and healthy hair day, and with over 50 years of Trichological expertise, Philip Kingsley created a range of award-winning Trichological expertise, Philip Kingsley created a range of award-winning treatment and scientifically formulated products to deliver just that. treatment and scientifically formulated products to deliver just that.

Now with a flagship Clinic in Mayfair and another in New York City, the Now a flagship in Mayfair and anotherwith in New York City, Philipwith Kingsley brandClinic has become synonymous Trichology, thethe science Philip Kingsley brand has become synonymous with Trichology, the science of the hair and scalp. "We treat the most challenging types of hair and scalp of the hair and scalp.

"We treat the most challenging types of hair and scalp concerns," says Anabel, daughter of Philip Kingsley and a qualified concerns," says Anabel, daughter of Philip Kingsley and a qualified Trichologist herself. "Our holistic approach not only investigates what Trichologist herself. holistic approach not only investigates what products and styling"Our rituals a client uses, but also delves into general products and styling rituals a client uses, but also delves into general wellbeing, medicines, and nutritional deficiencies. It was my father who wellbeing, and nutritional deficiencies.

It beautiful was my father who discoveredmedicines, the importance of scalp health.

Healthy, hair starts discovered the importance of scalp health.

Healthy, beautiful hair starts with a healthy scalp." with a healthy scalp."

Today Philip Kingsley has developed a range of award-winning products based on decades of exceptional Today Philip Kingsley has developed a range of award-winning products based on decades of exceptional Trichological expertises. This not only includes an array of hair texture-targeted shampoos, conditioners and Trichological expertises. This not only includes an array of hair texture-targeted shampoos, conditioners and styling products, but also nutritional supplements for optimum hair and scalp health from within. styling products, but also nutritional supplements for optimum hair and scalp health from within.

The brand’s hero products include: The brand’s hero products include: The iconic Elasticizer, the world’s first The iconic Elasticizer, the world’s first pre-shampoo conditioning mask, pre-shampoo conditioning mask, created personally for Audrey Hepburn. created personally for Audrey Hepburn.

The bestselling Flaky/Itchy Scalp Shampoo, The bestselling Flaky/Itchy Scalp Shampoo, hailed as a miracle at tackling dandruff and hailed as a miracle at tackling dandruff and instantly soothing irritated scalps. instantly soothing irritated scalps.

It is this product perfection, mixed with the compassionate and empathetic nature of the Trichologist Consultation, which It is this product perfection, mixed with the compassionate and empathetic nature of the Trichologist Consultation, which makes Philip Kingsley the go-two brand for happy, healthy hair. "We are helping everyone achieve their best head of hair," makes Philip Kingsley the go-two brand for happy, healthy hair. "We are helping everyone achieve their best head of hair," says Anabel. "We are proud to make a real difference in people's lives." says Anabel. "We are proud to make a real difference in people's lives."

About Philip Kingsley About Philip Kingsley

Our philosophy is that healthy hair can change your life. We Our philosophy that hairjust canachange your life. of We understand thatishair ishealthy more than style: it’s a part understand hair is moreoffers than just a style: and it’s aadvice part ofon who you are.that Philip Kingsley innovation who you are.

Philip Kingsley offerstoinnovation and advice everything from diet and lifestyle hair products, so you on can everything to hair products, so and you can learn more from aboutdiet hairand andlifestyle scalp health and its needs, learn more the about and scalp and its needs, and can encourage lifehair changing hairhealth you deserve. encourage the life changing hair you deserve.

1) 1) 2) 2) 3) 3) 4) 4) 5) 5)

Expert hair diagnosis = personalised regimes Expert = personalised regimes Hair &hair scalpdiagnosis treatments Hair scalp treatments Multi&award-winning retail range Multi award-winning retail range Bespoke training & education Bespoke training & education Cruelty free & 100% sugarcane bioplastic Cruelty free & 100% sugarcane bioplastic

CONTACT US CONTACT US DMCC , HDS Tower, Office No. 1106, Cluster Luxuria Trading Luxuria Trading , HDS Office Dubai, No. 1106, Cluster F, Jumeirah LakeDMCC Towers, P.O.Tower, Box 36430, UAE F, Lake Towers, P.O.4Box 36430, Dubai, UAE T: Jumeirah +971 4 4308321 | F: +971 4308023 T: +971 4 4308321 | F: +971 4 4308023 Untitled-18 1

10/02/2020 11:59

ELASTICIZER Deep Conditioning Treatment

Cult favourite, PRE-SHAMPOO HAIR MASK

Boost ELASTICITY, MOISTURE & STRENGTH

luxuriagroup.com LUXURIAGROUP.COM +971 444308321 4308321 +971

*INDEPENDENT USER TRIALS

My hair felt DEEPLY MOISTURISED*

8 News

News First Melia property in Middle East to open with zero-plastic policy ME Dubai, the first ME by Meliá property in the region, has announced its plans to be a sustainability-minded hotel.

In line with the UAE Vision 2021, the five-star hotel promises to be a zero-plastic hotel, aiming to use stainless steel water bottles and dispensers throughout the hotel.

Similarly all rooms will be fitted with glass water bottles instead of plastic.

Other plans include an environmentally-conscious waste management programme, energy saving across lighting and climate control in the hotel and a strict recycling policy.

ME by Meliá highlighted it was named the most sustainable hotel company in the world by the SAM Corporate Sustainability Assessment.

Looking at factors based on economic, social and environmental criteria, Meliá Hotel International was given the highest score in the travel and tourism industry.

ME Dubai GM, Stefan Viard noted: “Sustainability is an intrinsic part of our business, and as a property that is part of the most sustainable hotel

company in the world it’s important for us to demonstrate ME Dubai’s commitment to a long-term goal.

We understand that travel and tourism are key drivers for social and economic development in the UAE, and we are committed to contributing positive impact through our initiatives.”

Content is king at Professional Beauty GCC 2020 With an abundance of learning opportunities for hair stylists, salon owners and industry professionals, Professional Beauty GCC are proud to announce the amazing live stage and masterclass line-up ahead of the 6th exhibition taking place at Festival Arena on 17-18 February 2020.

Two-live stages are free of charge for all visitors who attend, will see hairstylists, salon teams and make-up influencers live in action as they demonstrate the latest trends and innvations set to take our industry by storm for 2020. This year, hair-cutting guru that all hairdressers are talking about is taking centre stage on the HJ Hair Stage at 1pm on Monday 17th - plus see behind the scenes of

platinum sponsors, Eideal, latest innovations by Hicham Eid himself.

Industry experts are jetting to the UAE from the UK by popuar demand to help salon owners boost revenue streams and client retention. Meet the internationally renowned hair strategist David

Barnett who will be hosting two dynamic masterclasses on Monday 17th February at our Beauty Conference plus back by popular demand, Nergish Wadia-Austin returns to the conference talking leadership and skill-set on Tuesday 18th February.

As well as this we are proud to reveal that Simon Ellis, artistic director of Schwarzkopf Professional will be giving his insight into his journey with the international hair brand, plus will be talking his visions for our industry in years to come. With his work having had huge impact on the world of hairdressing already meet the brains behind the brand at 1pm on both days at the Beauty Conference - free to attend.

Turn to page 33 for full live-stage line-up.

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Plant-based eating among top five 2020 wellness trends Holistic training, boutique fitness in rurual areas and plant-based eating are among the five wellness trends set to take 2020 by storm, according to fitness and wellbeing booking app MindBody’s research.

1. Plant-based eating Following the popularity of Netflix’s film The Game Changers, which is about plant-based eating, search interest for plantbased diets increased by 465% between September and November 2019, according to Google’s search data. As a result, plant-based eating is expected to be big this year.

2. Boutique fitness Boutique studios that specialise in a particular type of fitness, such as yoga, functional training or high-intensity interval training, will grow in popularity outside of London.

119,567 bookings were made at these “intimate” spaces during the period July 2018 to June 2019.

3. Recovery Clients now want to maximise their recovery days after tough

fitness sessions, turning to unconventional beauty treatments to achieve it – cryotherapy bookings saw an increase of 162% in 2019, while water therapy had an 107% increase.

4. Holistic training A holistic approach to fitness training, which takes into account your physical, mental and emotional health, is also predicted to take centre stage, with more facilities launching that

are dedicated to transform overall wellbeing.

5. On-demand fitness Home-based workouts will soar, claims the report, with the likes of fitness providers Pelotan, BoxVR and Fiit now allowing people to do live stream workouts from the comfort of their home. MindBody also believes that gyms and studios will embrace technology this year to increase their fitness footprint beyond the physical environment.

Sassoon announces Debbie Webster as Sassoon Global’s new CEO Debbie has over 40 years’ experience in the industry and her business insight, unique ability to sense opportunity and strong understanding of the Sassoon brand, makes her ideally suited to accelerate the growth and transformation of Sassoon in 2020 and beyond.

“I love the spirit and passion of Sassoon and I’m thrilled to accept this position to continue the incredible legacy that Vidal

created,” said Debbie.

“On our 65th anniversary Sassoon is once again an independent company. Under Debbie’s stewardship Sassoon is in safe and transformative hands and will continue to be one of the truly great hair brands in the world. We are fortunate to gain a leader with Debbie’s experience, talent and vision,” said Michael Reinstein, founder and chairman of Regent LP.

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ORDER OUR NEW HYDRAFACIAL ELITE TODAY

CLEANSE + PEEL Uncover a new layer of skin with gentle exfoliation and relaxing resurfacing.

EXTRACT + HYDRATE Remove debris from pores with painless suction.Nourish with intense moisturizers that quench skin.

FUSE + PROTECT Saturate the skin’s surface with antioxidants and peptides to maximize your glow.

616 Hydrafacial.indd 1

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Pinterest reveals top generational beauty searches Social media platform Pinterest has revealed the top beauty searches by generation, from Gen Z to X and everything in between.

According to the site’s results, Baby Boomers and Generation X are increasingly tapping into the modern world of make-up.

The number of Pinterest users in their 40s searching for ‘make-up videos’ increased by 150%, in 12 months from December 2018, while ‘eye make-up tutorial’ searches among 50 to 60-yearolds were up 74% and 140%, respectively.

Older consumers were also

found to be showing an interest in edgy hairstyle choices.

Searches for ‘shaved hair designs’ grew by more than 230% among consumers in their 50s and ‘scarf hairstyles’ were up 200% among people in their 40s.

Pinterest said that the results indicated the ‘grey areas’ between generations that should be considered when trying to reach target audiences.

The results also showed users were coming full circle with people in their 20s searching for ‘60s make-up’, an increase of almost 60%.

Saudi reveals significant increase in tourism Seera Group, the Saudi-based travel and tourism company, has revealed a significant increase in consumer travel bookings to the Saudi capital city, highlighting the success of Riyadh Season, reported sister publication Arabian Business.

Flight bookings for travel to Riyadh from October 2019 to

January 2020 more than doubled compared to the same period in the previous year.

Seera’s report said the 66-day Riyadh Season, the biggest of 11 events planned as part of the Saudi Seasons initiative, started midOctober 2019, offering over 100 cultural and entertainment events and experiences.

According to General Entertainment Authority chairman, Turki Al Sheikh, more than 11 million people visited Riyadh Season 2019-2020.

During the festival, flights booked into Riyadh increased by 107% year-on-year with the domestic and inbound air travel bookings surging by 106% while international flights registered a 110% growth.

Seera Group, EVP consumer travel, Muzzammil Ahussain said: “Our latest travel report underlines Riyadh Season’s huge success and its contribution to the growth of tourism in Saudi Arabia. Riyadh Season, a blockbuster initiative has helped put the spotlight on the kingdom’s rich heritage, culture and diversity.”

Built on Saudi Vision 2030 goal of establishing the entertainment industry as a key component of the national economy, Riyadh Season delivered unprecedented opportunities for locals, residents, and visitors to enjoy world-class entertainment and activities across 12 themed zones spread around the city.

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Harmful superbugs including E.coli have been found in beauty products

Harmful superbugs and fungi have been found lurking in beauty products typically found in make-up bags.

Bugs such as E. coli and staphylococcus were found to have contaminated nine out of ten products once they are being used.

Common cosmetic products

such as mascara, lip gloss and the increasingly popular ‘beauty blenders’ –sponges used to apply foundation –were all affected, say scientists.

The products are becoming contaminated because they are not being cleaned regularly or are being used long after their expiry date.

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Other reasons including poor hygiene practices by product users – such as dropping makeup sponges on the floor or people failing to wash their hands after using the toilet and then applying make-up – may be to blame, the research suggests.

Potential harms range from skin infections to blood poisoning if used near the eyes, mouth or if products come into contact with cuts and grazes.

Beauty blenders were found to have the highest levels of potentially harmful bacteria – with 93 per cent not having ever been cleaned despite 64 per cent of them being dropped on the floor at some point.

The sponges, many of which are endorsed by celebrities, are estimated to have sold more than 6.5million worldwide.

Technogym appointed as official supplier to Tokyo 2020 Olympic Games Tokyo 2020 Olympic Games has chosen Technogym as Official and Exclusive supplier of fitness equipment and digital technologies for the athletes’ preparation. For Technogym, Tokyo 2020 represents the eighth Olympic experience after Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, London 2012, Rio 2016 and Pyeongchang 2018.

In Tokyo, Technogym will equip 30 training centers for the athletes to train prior to and during the Olympic Games. The main centers will be the Olympic and Paralympic Village.

Other training centers will be located at additional competition venues with a wide range of equipment, specifically designed to meet the athletic

preparation needs of the different disciplines.

A total of 1,200 pieces of equipment will be made available to the 15,000 Olympic and Paralympic athletes from more than 200 different countries and

performing in 33 different disciplines. Technogym will provide a team of professional athletic trainers to support the athletes as well as all related services (gym layout, installation and technical service).

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WE KEEP ON WALKING

WWW.EIDEAL.COM @DAVINESARABIA

604 Davines.indd 1

A SINGLE SHAMPOO IS A 100% CARBON NEUTRAL PRODUCT, DESIGNED TO REDUCE ITS ENVIRONMENTAL IMPACT DURING THE ENTIRE LIFE CYCLE. IT IS OUR BEST UNION OF PERFORMANCE AND SUSTAINABILITY. FOR NOW.

30/01/2020 11:09

INDUSTRY NEWS FROM AROUND THE GLOBE Harrods completes year-long beauty hall revamp UK-based luxury retailer Harrods has completed the year-long transformation of its Beauty Hall, complete with a suite of 14 spa treatment rooms.

The beauty hall also operates interactive masterclass spaces, with Harrods having launched partnerships with the likes of Clé de Peau Beauté, Decorté, with the UK’s first Chanel and Dior treatment rooms being unveiled in February.

Designed by the GA.Group, the space also includes a beauty

concierge service, four hair salons and a 30-seat auditorium used for product launches, expert experiences and interactive masterclasses.

The development of the Beauty Hall follows a change in the way consumers are looking at luxury shopping, with the demand for experiences continuing to rise.

Annalise Fard, who led the transformation, said, “There has been more change in the world of

International News

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beauty in the last five years than in the past 50. We have made an unparalleled investment to really push the boundaries of what experiential retailing could and should be.”

Marriott adds North Island, Seychelles resort to portfolio

Accessible only by helicopter or boat ride, North Island, Seychelles resort has opened for business.

Falling under Marriott’s Luxury Collection, the resort comprises just

11 villas, along with two F&B venues, a fitness centre and a spa. Each of the 11 villas have been created using the local materials found during North Island’s rehabilitation efforts, villas also come with their own private pools.

The first of the F&B venues is the Piazza at North Island, brought by chef Akira Back. The restaurant offers beachside dining and serves dishes according to the daily catches and harvests of the island. Sunset Beach Bar offers tapas and cocktails, along with invilla catering services.

Activities available on the island include snorkelling, diving, fishing,

cruises, kayaking, paddle boarding and surfing. The resort also offers island tours on foot, bike or via private buggy.

Though part of the Luxury Collection, the operational responsibilities of the resort will stay with ASmallWorld.

Its CEO, Jan Luescher said: “North Island has always skilfully combined a sustainable and environmentally conscious management philosophy with the ambition to provide a truly immersive, barefoot-luxury experience.

Whilst maintaining our identity and ethos, our work with The Luxury Collection will allow us to maximise our awareness in our continued efforts in pioneering sustainable luxury travel.”

AVEDA makes its debut in South America KLauder-owned Aveda has landed in South America with the opening of a sustainable salon in Brazil, according to a report published by WWD. The eco-friendly hair care brand has partnered with local firm Laces to open the Sao Paolo space.

The brand also launched on Brazilian e-commerce site Slow Beauty at the close of 2019.

Aveda’s natural positioning will fit well in Brazil, the birthplace of fellow naturals brands such as Natura. The launch is part of Lauder’s wider strategy to grow the Aveda brand.“We aim to be leaders in the prestige segment [in Brazil],” Daniel Rachmanis, President, Latin America The Estee Lauder Companies, told WWD. PB

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Our exclusive monthly benchmarking stats for each sector of the market

Insider

beauty

With social media now one of the biggest drivers for attracting new and repeat business, making sure you’re up to date with how these platforms work is crucial. Therefore, it’s no surprise that just under half of you (44%) would like to learn more about social media scheduling and implement a strategy into your business ASAP, understanding that delivering the right content regularly will boost your turnover. Find out how Twitter’s decision to delete dormant accounts will affect your salon on page 26.

Although social media has been a blessing in terms of getting your brand message out there to more people, it’s a double-edged sword, with more than a fifth (21%) of beauty business owners receiving abusive direct messages (DMs) from clients.

Award-winning nail tech Michelle Brookes reveals how to deal with social media abuse in a professional manner on page 87.

On the spot

Oliver Bonas

Business Trends

18

Which digital skill would you most like to swot up on?

1. Social media scheduling 2. Email marketing 3. Website design/build 4. SEO (search engine optimisation)

21%

November 2019 in numbers HOW DID TREATMENT BUSINESS IN NOVEMBER 2019 COMPARE WITH NOVEMBER 2018?

45% 36% 19% BETTER

have received abusive DMs from customers on social media

Waxing is your most popular form of hair removal

SAME

WORSE

AVERAGE TREATMENT ROOM OCCUPANCY

71% HOW DID RETAIL BUSINESS IN NOVEMBER 2019 COMPARE WITH NOVEMBER 2018?

31% 41% 28% BETTER

WORSE

SAME

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SOAK OFF GEL Our wide range of colors speak louder than words

Say hello to Our splendid Lusso Nails gel which gives a complete new life to your nail UK Technology - No chipping - Wipe off - Long-Lasting

. Prism Tower . . T : +971 4 438 7747 . M : +971 50 876 3459 . Dubai, UAE. neda.moradi@connectionzone-me.com . http://www.lussonail.com/ . lusso.company

Burj Khalifa District, Business Bay

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Business Trends

21

Insider

spa

On the spot

Matalan

With “wellness bedrooms” – private spaces where spa guests can tend to their health needs – on the rise, offering clients this kind of stay is becoming more important. The elements that you say are crucial to making this type of spa bedroom work are: appropriate aromatherapy-based toiletries (45%), healthy drinks and snacks (18%), a meditation or workout space (18%) and range of affirmation cards (8%) to boost mental wellbeing.

However, looking after your own wellbeing is just as important, which is why many of you are trying to implement a healthier work-life balance in 2020.

Tactics to achieve this include switching off all electrical devices at night (27%) so you can truly unwind, scheduling in some much-needed downtime every week (18%) and delegating more responsibilities to capable team members (17%).

Check out Harrogate’s latest nature-themed destination spa on page 74.

What do you think is the most important element in a wellness bedroom?

1. Appropriate toiletries (e.g. aromatherapy-based) 2. Access to healthy drinks/snacks 3. Meditation/workout space 4. Affirmation cards

November 2019 in numbers HOW DID TREATMENT BUSINESS IN NOVEMBER 2019 COMPARE WITH NOVEMBER 2018?

55% 27% 18% BETTER

73 %

SAME

WORSE

AVERAGE TREATMENT ROOM OCCUPANCY

no longer have single-use plastics in spa

49% How do you maintain a healthy work-life balance?

1. Switch off devices at night 2. Flexible working hours 3. Schedule in downtime 4. Delegate more to team

HOW DID RETAIL BUSINESS IN NOVEMBER 2019 COMPARE WITH NOVEMBER 2018?

46% BETTER

18%

36% WORSE

SAME

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DREAMGIRLHAIR EXTENSIONS NOW AVAILABLE IN THE UAE TO BECOME A STOCKIST AND CAPITALIZE ON THE EXCELLENT RETAILING OPPORTUNITIES CONTACT samantha@beautex.ae +971508354950 Untitled-2 1

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At the

Heart of the

INDUSTRY

Taking place for the 6th year, Professional Beauty GCC returns to Dubai on 17-18 February 2020 at Festival Arena, Dubai. We reveal what is in store for what is going to be the best PB yet…

T

The heart of the industry will unite at Festival Arena for the 6th year at Professional Beauty GCC, bringing together the biggest beauty and spa brands in the Middle East along with the top salons, spas and industry professionals in the region. The exhibition will showcase the newest treatments and techniques from hundreds of leading brands, many of who will use the exhibition as a platform to launch their latest innovations to the market, making it the perfect place to discover what will be shaping the industry in 2020.

Over the two days there will also be a focus on free education, giving visitors the opportunity to hear from leading experts in everything from business skills to the latest hair trends, make up techniques and nail art across two live stages. Local salon teams will also be battling out their latest techniques on stage for all to watch and learn – all of which is free to attend!

For visitors looking to discuss industry challenges and hear from experts about how to run a successful business with like-minded professionals from across the Middle East, there are many opportunities including our Beauty Conference programme which includes keynote speakers such as David Barnett, Nergish Wadia-Austin and cutting legend, Ben Brown, plus our World Spa & Wellness Convention attracting 350 spa delegates worldwide will reveal insight into how to take your spa business to the next level plus management skills for those who are more junior within the industry.

New features taking place at the show include a Nail & Make Up Championship, driven by leading industry

Professional Beauty GCC Exhibition 2020

23

experts Galina Spierling and Kamilla Nurpeiis, which will see entrants battle it out live on the show floor to be crowned a 2020 competition winner – for more information on booking on to the competition please call +971 (0) 4 375 7300 as places are limited.

With the 3rd Professional Beauty GCC Awards taking place on the first night of the show, we will be showcasing all our amazing finalists work in an art gallery within the show floor – here you can take your time looking at the top six for each category and learn how you can enter and shine at our 2021 awards.

For more information on the brands exhibiting, show offers exclusive to all visitors plus the live stage and conference programmes please visit www.professionalbeauty.ae

KEY INFORMATION: Date: Monday 17 – Tuesday 18 February 2020 Opening Times: 10-6pm Venue: Festival Arena, Festival City, Dubai Parking: Free of charge on site Closest Metro: Al Jaddaf Closest Hotels: Holiday Inn, Crowne Plaza, Intercontinental – all Festival Arena Travel Arrangements: Free shuttle buses will be departing Al Jaddaf Metro Station and he Intercontinetal Hotel, Festival Arena – every 30 minutes Ticket information: www.professionalbeauty.ae With thanks to our Platinum Show Sponsor:

Tickets are free for any industry professionals who register in advance – please visit www.professionalbeauty.ae to avoid paying the 100AED entry fee if you register on site

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Product

25 Brands at the show

Spotlight Brand line-up revealed for the 2020 Professional Beauty show

Altkamul Altiqani Computers G2

BC Software K43

Falcon Interior H2

Gharieni K36

Equipment, Fitness & Furniture Ibtisama Teeth Whitening F2 Hydracool G13

Hydrafacial L14

Ionto Comed G14

Kona G15

Lemi L22

LPG Endermologie E22

Matrix Fitness J14

Pietranera C6

Vismara G14

These are just some of the brands at the show, to see the full list visit www.professionalbeauty.ae

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Brands at the show

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A.S.P (Affinage Salon Professional) E13

Amazon Keratin B6

Brae B26

Brillaire D37

Haircare

Color Wow C38

Dream Girl C30

Davines B6

ghd A6

Extended By Eideal B6

Eideal B6

Goldwell G14

Kemon G14

GK Hair C6

Register for your FREE ticket by visiting www.professionalbeauty.ae/freeticket

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27 Brands at the show

Haircare

Pop Bands E13

Kevin Murphy G14

Schwarzkopf Professional B22

Philip Kingsley G28

Streax Professional F22

T-Lab D34

Tabitha James Kraan C22

Wahl A22

Education & Training

The Healing Zone E28

Isas International Beauty School D14

Al Ruba Training Academy A3

These are just some of the brands at the show, to see the full list visit www.professionalbeauty.ae

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Brands at the show

29

Color Club H3

Fedua C22

Gelish D6

Glitter Lips E13 Grimas Make Up A19

Jessica C6

Make-up & Nails Lash Perfect E6

Morgan Taylor D6

Lechat Nails D2

Lash Box LA A10

Yumi Lashes A10

Provoc Makeup D6 Orly G14

Spa Ritual G14

Register for your FREE ticket by visiting www.professionalbeauty.ae/freeticket

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Brands at the show

30

Babor G22

Alissi Bronte F22

Aromatherapy Associates L34

Cana Gold F14

Skincare Carol Joy L34 Codage Paris C22

Charme D’orient L34

Comfort Zone L34

Elemental Herbology L34

Dr Burgener L34

Esse C22

Evolut G15

Elemis H14

Ella Bache G28

These are just some of the brands at the show, to see the full list visit www.professionalbeauty.ae

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Brands at the show

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Maison D’asa L34

Is Clinical L14

Kerstin Florian L34

Natura Bisse J36

Skincare Omorovicza L34

Purles G13

Passion Indulge M20

QMS Medicosmetics L34

Skeyndor G14 Skin Regimen L34

Shea Global L34

Soleil Toujours L34

Voya L34

Thalgo G14

The Organic Pharmacy M35

These are just some of the brands at the show, to see the full list visit www.professionalbeauty.ae

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VISIT US AT STAND C22

EXCLUSIVE DISTRIBUTOR IN THE GCC WELLNESS UNITED INC. www.wellnessunited.com +971 4 451 6218 Untitled-11 1

04/02/2020 15:26

2020 LINE UP

BEAUTY CONFERENCE

A business conference for all owners who are looking to walk away feeling inspired, motivated and ready to tackle 2020 in style!

DAY 1

MONDAY 17 FEBRUARY

11:00 - 12:30

The New Age Of Leadership: Unleashing your teams potential!

David Barnett, founder, HPS

13:00 - 13:45

One-on-one with Simon Ellis; his journey and industry trends Simon Ellis, artistic director Schwarzkopf

14:00 - 14:45

Award Finalists Champagne Reception

15:00 - 16:30

Master the Money: Uncover the hidden profit in your salon!

David Barnett, founder, HPS

DAY 2

TUESDAY 18 FEBRUARY

11:00 - 11:45

How to get your therapists qualified and licensed Anne Cook, principle The Healing Zone

12:00 - 12:45

2019 challenges, 2020 expectations as a salon owner Maria Dowling & Ambassadors

13:00 - 13:45

One-on-one with Simon Ellis; his journey and industry trends Simon Ellis, artistic director Schwarzkopf

14:00 - 14:45

The many ways to improve customer retention Nergish Wadia-Austin Masterclass, founder hairandbeautyexpert.com

15:00 - 14:45

Clean beauty: Do you really know what is in your skincare products? How to read and understand what really goes into your skin. How Clean is Clean?

Michelle Crooks Wellness United Training Manager

Secure your seat by visiting www.professionalbeauty.ae

Beauty Conference

33

Sponsored by

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Beauty Stage

34

BEAUTY STAGE

2020 LINE UP

See the experts behind the brands demonstrate what’s new in beauty, make-up and nails and invite your staff to come along and gain valuable inspiration to take forward into your business. This is also a great way to see treatment applications in action before you make enquiries at the stand.

DAY 1

MONDAY 17 FEBRUARY

10:00-10:30 The Healing Zone

How to get your therapists DHA licensed Anne Cook, Principle, The Healing Zone

10:30-11:30 Orly

Orly techniques Madi International Team Madi International Team

11:30-12:15 Beauty Studio

Where culture meets beauty Katrina Recca, Beauty Studio

12:15-13:00 LPG

LPG Endermologie Demonstration LPG Global Training

13:00-13:45 Wellness United

Farmhouse Fresh Demonstration Wellness United

13:45-14:30 Ibtisama

Ibtisama Teeth Whitening Demonstration Ibtisama Sales Team

14:30-15:00 Leader Healthcare

Introducing HydraFacial™ Keravive™ Scalp Health Treatment HydraFacial Education Team, Leader Healthcare

15:00-15:30 ISAS

ISAS Launch Event Director of ISAS Beauty School, Vakhti

15:30-16:30 Makeup Masterclass

Makeup Masterclass with beauty influencer and international business owner Jacqueline Clio of Clio Beauty

16:30-17:30 Shine haircare

Discussion on hair growth stages & benefits of haircare Shine Haircare management

DAY 2

TUESDAY 18 FEBRUARY

10:00-10:30 CanaGold Skincare

When science meets nature: say goodbye to wrinkles forever Lucy, Owner & Founder, CanaGold

10:30-11:00 Ibtisama

Ibtisama Teeth Whitening Demonstration Ibtisama Team

11:00-11:30 Wellness United

Wellness United Demonstration

11.30 - 12.15

Demonstration of ionto-comed's Glow Solution Martin Lefontaine, founder, ionto-comed, Madi Interna-

12:15-13:00 LPG

LPG Endermologie Demonstration LPG Educators

13:00-13:45 Leader Healthcare

Introducing HydraFacial™ Keravive™ Scalp Health Treatment HydraFacial Team

13:45-14:30 ALZ Beauty

Makeup Demonstration ALZ Beauty

14:30-15:00 ISAS

Demonstration & Inspirational Talk Director of ISAS Beauty School, Vakhti

15:00-15:30 PB

Professional Beauty Community Video launch Emma Baron

15:30-16:30 Makeup Masterclass

Makeup Masterclass with beauty influencer and international business owner Jacqueline Clio of Clio Beauty

16:30-17:00 Shine Haircare

Discussion on hair growth stages & benefits of haircare Shine Haircare management

Live demonstrations are available free of charge to all Professional Beauty GCC Visitors – register for your free ticket at www.professionalbeauty.ae professionalbeauty.ae

034 PBGCC FEB20 PB Agenda.indd 34

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HAIR STAGE 2020 LINE UP

Dedicated Hairdressers Journal Stage bringing you free live demonstrations from local and international hair artists, providing you with two-days of content dedicated to the upcoming trends and techniques the hair industry will see in 2020.

DAY 1

MONDAY 17 FEBRUARY

10:00 -10:30

Color Wow Demonstration

10:30 -11:00

Flying Color - Color Me, Ammonia Free Hair coloring demonstration on stage Kevin Murphy & The Madi International Corporate Training Team

11:00 -11:30

Creative Styling Demo with Eideals latest tools Hicham Eid - Hairstylist & Davines Color Ambassdor

11:30 -12:15

Tips and Technique for Balayage with BRAÉ Ambassador Alex Moraes

12:15 -13:00

Retro Remix Collection Agnes Chen, Streax Professional

13:00 -13:45

BB Creme with Amazon Hair Treatment Demo RG Cosmetics, Cosmetica

13:45 -14:30

Precision haircuts Ben Brown

14:30 -15:00

GHD Styling Amy Sontae, Global Creative Education Manager, GHD

15:00 -15:30

Flying Color Madi Internationals Corporate Training Team

15:30 -16:00

Trevor Sorbie Team Styling

16:00 -16:30

Sisters Beauty Lounge Team Styling with Jamilla Paul

16:30 -17:00

DG Hair Extensions

17:00

Brae After Look

DAY 2

TUESDAY 18 FEBRUARY

10:00 -10:30

Afrina Bridal

10:30 -11:00

Unique hair concepts Cosmetica

11:00 -11:30

Unique hair concepts Cosmetica

11:30 -12:15

Tips and Technique for Balayage Alex Moraes, BRAÉ Ambassador, Brae

12:15 -13:00

Techniques for Eternal Reds Festive Collection Agnes Chen, Streax Professional

13:00 -13:45

GHD Styling Amy Sontae, Global Creative Education Manager, GHD

13:45 -14:30

Glass hairstyling Color Wow

14:30 -15:00

My Hair My Look Refreshing the models look by applying natural hair extension Hairmiles & Madi International Training team

15:00 -15:30

KEMON Styling by Madi International Training team

15:30 -16:00

Tips & Toes Team Styling

16:00 -16:30

Tht Hair Tho Team Styling

16:30 -17:00

Marquee Team Styling

17:00

Brae After Look

HJ Live Stages

35

Live stages are all FREE to attend – register in advance by visiting www.professionalbeauty.ae

Sponsored by:

035 PBGCC FEB20 HJ Agenda.indd 35

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World Spa & Wellness GCC Programme 2020

36

World Spa

& Wellness GCC PROGRAMME 2020

Taking place alongside Professional Beauty GCC 2020 on February 17 & 18 at Festival Arena, Dubai is the World Spa & Wellness Convention, which attracts 350 spa and hotel professionals from around the world.

This year, the programme is split into two streams designed to give delegates even more opportunities to choose the key information they need to grow their spa & wellness business.

What is the difference between Stream A and Stream B? Stream A is aimed at lead therapists, junior spa managers and spa managers Stream B is aimed at spa directors, executives and general managers with more advanced content and learning

Cost: 1 day delegate pass – 510 AED + VAT 2 day delegate pass – 850 AED + VAT Want to purchase +3 or more tickets? Please contact info@professionalbeauty.ae Visit www.professionalbeauty.ae/worldspawellness to book your pass

professionalbeauty.ae

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DAY 1 MONDAY 17 FEBRUARY 2020 8:45AM

REGISTRATION STREAM A - MANAGING A SUCCESSFUL SPA

9:15AM

SITUATION ROOMS - FIRST 100 DAYS OF A TURNAROUND (HOTEL/RESORT SPA) • Christelle Besnier, Senior Spa Director (UAE) at the Four Seasons Hotels • I ra Malik, Group Director of Spa, Minor GCC

10:15AM 10:20AM

STREAM B - STRATEGIES TO TAKE YOUR BUSINESS TO THE NEXT LEVEL SITUATION ROOMS FIRST 100 DAYS OF TURN-AROUND (DAY/INDEPENTENT SPA) • Salina Handa, founder, SensAsia Spa • Valerie Boyd, WTS International

INTRODUCTION & WELCOME How to Improve Revenue, Performance and Profitability • Mladenka Nastovski, Movenpick, Bur Dubai • Stavroula Kardasi, Paramount Hotel • Carolina Moquist, Waldorf Astoria • Marko Andric, Rosewood Abu Dhabi

Keynote panel from Platinum Sponsors - LPG

11:10AM

KEY NOTE SPEAKER 1 : TBC

11:45AM

BREAK

12:10PM

How to turn your space into a profitable retail space •M ette Haxthausen, Managing Director, Sisters Beauty Lounge •R osalin LAU, Spa and Wellness Director at Six Senses Spa, Dubai

Design & innovation to improve the guest experience •H ost: Kathryn Moore, Founder of Spa Connectors •M ohammed Ibrahim, CEO, The Wellness, UAE • Femke Speelman, CEO Phemke Retail

12:45PM

LUNCH & NETWORKING

15:10PM

LEADERSHIP KEYNOTE 2 : TANYA CHERNOVA

15:50PM

Digital Marketing - Key Do's & Dont's for your business •H ost: Brooke Vulinovich, CEO Villa Mgt •M illi Midwood, Harpers Bazaar Arabia •M ary Pratt, The Caviar Spoon • Dr Sara Al Madani, Director, Social Fish

World Spa & Wellness GCC Programme 2020

37

How to build wellness experiences in a spa environment •V yara Tosheva, Wellbeing Manager at Saadiyat Beach Club, Abu Dhabi • Julanda Marais, Regional Spa Director Jumeirah Dubai • Christelle Besnier, Senior Spa Director (UAE) at the Four Seasons Hotel

16:40PM What I wish I knew then • Host: Mark Moloney, Managing Director, Professional Beauty • Jose Silva, CEO, Jumeirah Group • Kent Richards, Corporate Operations Director (Spas-Global) at Six Senses Hotels & Resorts Spas • Aldina Duarte Ramos, Global Artistic of Well-Being - Luxury Brands, Accor 17:15PM

CLOSE

19:30PM

AWARDS DINNER

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Awards & Recognition

Untitled-4 1

04/02/2020 09:44

DAY 2 TUESDAY 18 FEBRUARY 2020 8:45AM

REGISTRATION STREAM B - STRATEGIES TO TAKE YOUR BUSINESS TO THE NEXT LEVEL

STREAM A - MANAGING A SUCCESSFUL SPA 9:15AM

SITUATION ROOMS - SUCESSFULLY PREPARE A PRE-OPENING HOTEL/RESORT SPA • Roberta Lindow, Director of Spa and Fitness, Nikki Beach Resort & Spa, Dubai • Rosalin Lau, Spa and Wellness Director at Six Senses Dubai

SITUATION ROOMS - SUCESSFULLY PREPARE A PRE-OPENING DAY/INDEPENDENT SPA • Christian Kiefer, Managing Director, Dreamworks • Rana El Eid, Chief Wellness Officer, Hello Kitty Spas

10:15AM

Recruitment & Retention: What are the best incentive strategies for therapists • Host: Daniella Ruseel, DR Global • Lauren Henry, Spa Recruit ME • Afrah Hamdy, Director of Spa & Wellness, Talise Ottoman Spa, Jumeirah Zabeel Zaray • Ellen Dubois de Bellay, Chief Human Resources Officer, Jumeriah

Movement and Fitness as a part of your spa offering • Daniel NASR, CEO Impact Fitness International S.A.L, Planet Fitness MED LTD • Sara Codner, Director of Spa & Wellness at Mandarin Oriental Hotel Groups

11:00AM

KEYNOTE 3: VANESSA MAIN

11:30AM

BREAK

11.50PM

Finance: The Investor View • Host: Kathryn Moore, Founder of Spa Connectors • Simon Hobart, Founder & CEO, Socius Group, UAE • Andreea Danila Dash, Founder, Millenial Capita

12:45PM

World Spa & Wellness GCC Programme 2020

39

Sustainability: What your spa can implement today • Kerensa Langitan, Group Spa & Wellness Director, Global Lux, Collective Mauritius • Paolo Braguzzi, CEO, The Davines Group • Kent Richards, Corporate Operations Director (Spas - Global) at Six Senses Hotels & Resorts Spas

LUNCH & NETWORKING

14:45PM

KEYNOTE 4: TBC

KEYNOTE 4: BAPTIST DE PAPE

15:20PM

Diversifying your offering: How to get one up on your competitors • Kamal Khalil, Spa Director, Phoenicia (Beirut) • Ira Malik, Group Director Spa (EMEA) at Minor Hotels

Disruption & Technology: Engage in change • Host: Adrian Azodi, Scedul/Fresha • Abed Agha, CEO Vinelab • Haifa Addas, CEO Instaglam • Jalil Mekouar, CEO InHovate

16:00PM

Business Take-Aways: A 'nugget' from our chairs • Host: Mark Maloney, Director of Professional Beauty CLOSE

17:00PM

PLATINUM SPONSOR:

OTHER SPONSORS:

professionalbeauty.ae

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VISIT US AT STAND C22

EXCLUSIVE DISTRIBUTOR IN THE GCC WELLNESS UNITED INC. www.wellnessunited.com +971 4 451 6218 Untitled-11 1

04/02/2020 15:29

Professional Beauty Awards

41

GCC AWARDS SHORT LIST 2020

We are very proud to announce that over 500 properties, individuals and teams entered the 2020 awards this year – and as result our entries again tripled. Our international and local judges would like to congratulate all who entered, and expressed that the judging process this year was very tight.

Good luck to all finalists!

Our 2020 shortlisted entrants are: Barbershop of the Year Sponsored by: Wahl 1847 Spring Souq, Dubai 1847 City Walk, Dubai Bristles & Mane, Jumeirah 3, Dubai Cabella Lounge, Jumeirah Park Pavillion, Dubai The Loft Fifth Avenue Gents Grooming, Motor City, Dubai Profile Aveda, Harvey Nichols, MOE, Dubai Beauty Salon of the Year Bianco Spa, Silicon Oasis, Dubai NBar, City Walk, Dubai Newlook Salon, Al Quoz, Dubai The Nail Spa, Mall of Emirates, Dubai The Nail Spa, Eastern Mangroves,Abu Dhabi Queens Beauty Lounge, Dubai Marina, Dubai Bridal Stylist of the Year Ana Najdova, Sisters Beauty Lounge, Dubai Angelina Stengler, Pastels Salon, Dubai

Jamilla Paul, Sisters Beauty Lounge, Dubai Rosario Sahagun, Be Bar Blow Dry Bar, Dubai Sajja Limbu, Be Bar Blow Dry Bar, Dubai Vanessa Klein, Marquee, Dubai Marina, Dubai Business Director of the Year Sponsored by: EIDEAL Anthony Walsh, Mane Hair & Beauty Salon, Dubai Helen Deiki, Spirals Beauty Salon, Dubai Luke Bingham, Chill Salon, Dubai Mette Haxthausen, Sisters Beauty Lounge, Dubai Ruksher Malik, Pastels Salon, Dubai Tara Rose Kidd, Tara Rose Salons, Abu Dhabi City Hotel Spa of the Year Baraka Holistic Wellness Centre, Kuwait Conrad, Sheikh Zayed Road, Dubai Four Seasons, DIFC, Dubai Steigenberger Hotel, Business Bay, Dubai Six Senses Spa, Renaissance Hotel, Business Bay Dubai

Colourist of the Year Sponsored by: Goldwell Annabel Barns, Trevor Sorbie, Dubai Catherine Hawkes, Tips & Toes Mira, Dubai Kelsey McBrearty, Mane Salon, Dubai Natalie Kasses, Pastels, Dubai Mariya Sorokina, The Salon @ Rixos, JBR, Dubai Rachel Dawson, Tara Rose Salon, Dubai Day Spa of the Year: Sponsored by: Luxuria Group Afrina Beauty Club, Al Barsha, Dubai Belle Femme Beauty Boutique & Spa, Dubai Daloukspa, Sharjah Ladies Club Heart & Soul Spa, Al Barari, Dubai SensAsia Urban Spa, Emirates Golf Club, Dubai SensAsia Urban Spa, The Village, Dubai Hair & Beauty Salon of the Year Sponsored by: Kevin.Murphy Aldo Coppola, Abu Dhabi Aveda Flagship Salon, Galleria Mall, Dubai > professionalbeauty.ae

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Natural & Organic Private

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The Westin Resort & Spa, Abu Dhabi THT - That Hair Tho, JLT, Dubai

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Jamilla Paul, Sisters Beauty Lounge, Dubai Jayde Hutton, Roots Hair & Beauty, Qatar Jennifer Anne Davies, Rossano Ferretti, Dubai Hanan El Moussawi, JetSet, Dubai Sophia Ghaizi, Marquee, Dubai Spa Leader of the Year Sponsored by: Lemi Aigerim Aitmambetova, Six Senses Spa, Symphony Hotel, Kuwait Bharti Lama, Zayna Spa Grand Millennium, Al Wahda, Dubai Carolina Moquist, Waldorf Astoria, The Palm, Dubai Rena Ovciheva, The Westin Resort & Spa, Abu Dhabi Vandana Hirwani, House of Enspa, Dubai

Professional Beauty Awards

43

Team of the Year Sponsored by: Comfort Zone Mane Hair & Beauty, JLT, Dubai Mariadowling Salon, Dubai Tara Rose Salon, Khalifa City A, Dubai Locks by LouLou, JLT, Dubai The Spa, Five Palm Jumeirah, Dubai Ted Morgan, Motor City, Dubai Therapist of the Year Sponsored by: Senteales Lauren Phillipart, The Nail Spa, Dubai Megan Shannon, Locks by LouLou, Dubai Marina Narciso Dispo, Sisters Beauty Lounge, Dubai Maricel Contreras, The Spa, Five Palm Jumeirah, Dubai Wendy Obhiambo, Waldorf Astoria, The Palm, Dubai Wilfred S. Suarez, Willow Stream Spa, Fairmont the Palm, Dubai Good luck to all finalists the winners will be announced on February 17th at a black-tie gala dinner held at the Intercontinental, Festival Arena.

With thanks to our platinum sponsor:

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Advertorial

46

Introducing

Wow Wellness… …the key to all wellness projects, Wow Wellness is a one-stop-source concept driven by Abdul Nassani.

How did Wow Wellness begin?

Wow Wellness was a side company which started 19 years ago – and it came about when working within the industry and realising that customers were looking for a one-stopshop of services & supplies specially with over 750 reliable supplier and services provider from all over the world that was build throughout the years.

What does Wow Wellness offer?

We are an umbrella of several segments offering a onestop-source for any new or renewal of a spa or wellness

projects. Because of our long experience within the industry we have made many connections of service’s providers and suppliers and as a result can design & build wellness centres, custom design wellness cabins, recommend local and international operators, also supply OS&E, FF&E and can manage the construction and build of projects, we don’t do supply, we are specialised in new or re-newal projects.

Please explain in more detail what other segments offer?

Last year we took a major step in merging all the business units we have under the wow wellness umbrella.

Recently we launched the Tech arm of Wow Wellness as an initiative to help international Vendors & our buyers connect more smoothly– so we created a platform called Wellness Adviser www.wellness-addviser.com It is THE FIRST B2B GLOBAL PLATFORM FOR THE WELLNESS INDUSTRY Wellness Adviser help connect the best buyers directly to the best vendors.

A no-commission and highly dynamic platform

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Cledor Beauty www.cleadorbeauty.com which is a B2C online platform for innovative formulas of cosmetics which is doing very well in Saudi; Spa Adviser www.spa-adviser.com which is an online booking system for spas

What is your company USP which really differentiates you over the rest?

The major USP is throughout our experience we have been exposed to many suppliers throughout the world, we have over 750 partners including contractors too – so we really differentiate ourselves because of the connections we have made. Our major partners help us achieve the best outcome at the best price.

We filter our vendors to ensure we connect them with the best quality and prioritize eco-friendly suppliers when introducing them to our projects – as sustainability is really at the fore-front of what we do.

On the subject of sustainability what do you think is going to be a big wellness trend of 2020?

I believe sustainability is not a trend anymore, it’s a need that all business must adopt to help our planet, our natural resources getting shrink very fast, and the wellness industry must take step forward in helping our planet, at wow wellness we took a major step in filtering our vendors and priories them on sustainability policy or initiative that was made by the vendor to be presented to our customers first,

also we reduced our printing by 90% and we are aiming to 96% by the end of 2020.

What do you think is going to be a big wellness trend of 2020?

I believe Mental health & Technology will be a big trend, along with other trends.

The improvement of science in the last 3 years, and the breakthrough that was made by several remarkable science’s institutions, has opened our eyes to many solutions that can help people improve their mental wellness.

We have been working with few scientists from Harvard university & MIT along other global wellness’s experts to develop something new that can help people Biohack Mental wellness.

Hopefully soon we will announce the first Biohacking Mental wellness concept that can be used by individuals & professionals in the wellness industry. PB

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Social Surgery

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Keeping up WITH

Twitter

Among other changes, Twitter is deleting dormant accounts on its platform – but what impact could this have on your salon business?

PB’s social media editor Chris Halpin explains all of the updates

A

t the end of November 2019, Twitter revealed plans to purge millions of accounts that were deemed to be “inactive”. This meant any user who had not logged in within six months would be at risk of deletion.

The deletions were earmarked to start in mid-December, before Twitter paused its plan (allowing time for accounts of deceased people to be “memorialised”). But when the account culling starts, could it actually be a good thing for your business?

Explaining the policy Twitter explained it was deleting accounts both for GDPR compliance reasons, and also to “improve credibility and eliminate the ‘undue sense of importance’ inflated follower counts can bring”. Twitter has faced a large problem with “bots” and fake accounts over the past few years, which has created an air of negativity when it comes to Twitter’s use as a business tool.

Previously, Twitter’s attempts to remove these accounts only scratched the surface. By setting this six-month deadline, Twitter will be able to cut down a much greater number of these fake accounts, along with generally dormant ones.

This will, of course, mean that follower counts will drop – regardless of whether you have artificially inflated that number. Many of these “bots” follow genuine accounts to appear real to Twitter’s algorithms.

So, how might this actually prove to be better for salons? For starters, while numbers may drop, this should

be reflected across the board on all accounts – and you’ll know that the followers left are at least “active” according to Twitter.

Taking advantage This presents the perfect opportunity to get on Twitter, go after your audience and get some great engagement from them. Make sure you’re checking updated audience information through Twitter Analytics, then start working on content that’s specific for them.

There are other benefits from losing so many accounts.

When you signed up for Twitter, you might have found the username you wanted was already taken. Through the deletions, that username may become available.

Check to see if the account using it is active; if not, you should be able to claim it when the account is deleted.

One word of warning on this. Changing your username on Twitter might confuse clients who know your current brand. An option is to register a new account using that username – and then use it solely to point clients to your existing profile.

Finally, as another part of Twitter’s updates, the platform is now trialling a tweet-scheduling option.

Previously, scheduling tweets on Twitter either required going through their Ads service, or using a third-party tool. From an ease-of-use perspective, this could help with planning content further in advance and cuts out these “middle man” services.

With all these changes in the work, 2020 could be the year we see a resurgence in Twitter usage. PB

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51 Advertorial

One-on-one with

Kimberley Carter With brow lamination and lash treatments being major beauty buzz words of 2019, we sit down with Yumi Lash distributor to find out more…

How did you start Yumi Lashes in the Middle East?

I had first hand experience using Yumi Lashes in my family run salon back in the UK, I fell in love with the product and results instantly and our therapists and customers feedback was phenomenal. When I started my beauty distribution company in Dubai, Pro Beauty Group, it was a no brainer to partner with the French company Yumi to make the product and trainings readily available across the Middle East. Since starting my partnership with Yumi in the beginning of 2017, the brand has grown tremendously and has become a firm favorite here in the Middle East due to the impeccable results and quality of ingredients. I have an elite team of industry experts, a total of 10 sub-distributors and 20 Master Trainers, and our team is continuously growing to meet the demands for Yumi products and trainings.

Tell us more about the brand?

Well Yumi is best known for Yumi Lashes, the worlds best and first Keratin Lash Lift available in more than 70 countries. Under the Yumi umbrella is also Yumi Feet, which is a revolutionary foot callus treatment, and of course the newest addition Yumi Brows. Yumi Brows is the new wave and is an eyebrow lamination treatment. Brow lamination is a great alternative to semi permanent makeup, and Yumi has expounded on the treatment by meticulously formulating the treatment so it’s like no other.

The lamination is made for all types of eyebrows for a totally natural result with disciplined eyebrows, a tint adapted to your natural hair colour, and of course moisturizing care. It is a good way to highlight your eyebrows natural beauty with an innovative, effective, and painless technique. The new formula is specifically made for lash lifting and brow lamination and was created to not only give outstanding results, but to also nourish and help the lashes & brows as they receive treatment.

solutions do come in contact with the skin so it is essential to be working with brands which are safe and do not contain any harsh chemicals.

And thanks to the new Yumi 2.0 formula especially to its ingredients, technicians working with our products can work with confidence applying the formulations with no risks or concerns to the skin. They have been developed for an eyelashes, eyebrows and skin application because they are non aggressive and contain only the highest quality of ingredients. Rather, these solutions deeply protect and hydrate. Additionally both Yumi Lashes and Yumi Brows can only be performed by trained and certified technicians from the official masters of our brand, who have attended official Yumi training, so all clients can be rest assured they are having a treatment by a trained and certified professional.

What plans do you have for your brand in the Middle East?

We are still going full steam ahead and meeting the demands of salons by increasing the number of Master Trainers and distributors in the Middle East. We are always looking for individuals who share the same passion and enthusiasm that we have for the brand and industry to become part of our elite team. We also have a secret project “YUMICON” that we are currently working on for all of our Yumicians in the Middle East, this has never been done and can not wait to share all details with you in due course, but shhhhh it’s a secret!. PB

What differentiates your lash lift and brow lamination to others on the market?

After 4 years of research and laboratory tests, Yumi launched the new 2.0 formulation. The Version 2.0 is 100% made in France and has passed all the European Union Standards. Yumi is one of the only brands to respect those standards. Yumi has contentiously selected the active ingredients in the skincare product such as Panthenol and Keratin to respect the natural eyelashes and eyebrow hair so that they are fortified and protected at each stage of the treatment. With the brow lamination treatment the

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Trend Watch

52

Raise YOUR

brow game

Brow lamination promises to deliver thick, brushed-up brows with minimal upkeep. Amanda Pauley gets the lowdown on the treatment trend that’s predicted to be bigger than microblading

T

he brow market is being transformed once again with a game-changing treatment that experts predict will give microblading a run for its money. Brow lamination is a semi-permanent grooming treatment originating from Russia that creates natural-looking, brushed-up brows in just 30 minutes.

It uses the hair clients already have rather than adding extra strokes via make-up or semi-permanent techniques, giving results that last between six and eight weeks. Working in a similar way to a hair perm or a lash lift, lamination is like a keratin treatment for the brows – hairs are straightened using a chemical solution then set in place facing an upwards direction to give clients that “just combed” look.

It has no downtime and minimal aftercare.

“It’s the new trick to get thick brows with that brushed-up effect without the need for semi-permanent make-up. It’s also less expensive than microblading, which is a big deal,” says Yana Gushchina, owner of BBM Brow Bar in Knightsbridge, London, which was one of the first salons in the UK to offer the treatment.

The treatment begins with a consultation to find the client’s perfect brow shape before a thin coat of glue is

applied and hairs are combed into place.

A brow-perming solution is then applied, followed by a setting lotion then, usually, a hydrating product to prevent dryness. In most cases the treatment is also combined with a brow tint to give extra definition.

Brow lamination is ideal for clients who spend hours grooming unruly brows as well as those who have minimal hair from over-plucking, because it creates the illusion of thicker, feathery arches.

“It gives clients that definition without the need to fill in their brows with make-up – it’s an everyday timesaver,” explains Namita Thapa, owner of Wow Brow Bar in Bournemouth, which offers the service.

Plus, with 50% of UK salons believing it to be the next big trend, according to PB’s August Insider survey, it was only a matter of time before extensive training in the technique started emerging. We round-up four of the best brow lamination courses to have hit the market. PB

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M&CO

Lashes

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MORE

than meets THE

eye

Experienced lash treatment developers and educators tell Fiona Vlemmiks the seven most common problems experienced by techs and explain how to solve them

T

hough the trend for lash lifting shows no sign of waning, extensions are back in the spotlight this year, with the launch of several new systems, many of which create mega volume, such as Lashus Extensions, Nail Harmony’s Lash Extend and Novalash’s new London Volume technique. Lashes are set to continue to be hot in 2020, and as techs try to get their heads around achieving perfection in both enhancement methods, we ask industry experts how issues can occur and how to troubleshoot them.

1

Sticking together

“The most common problem I encountered when first learning lash extensions, and the one I now find students struggle with, is classic lashes sticking together, or the volume fan closing after

placement,” says Lash Extend UK educator Hannah Robertson. “The way to overcome this is to ensure you have an even coverage of adhesive on the false lash or fan initially.”

If you have thicker adhesive at one end of the lash, or a bead of adhesive in one place, it won’t dry at the same speed, she explains. “There may then be some spots, which you can’t see, that aren’t dry enough to let go or move on.” When placing the false lash to the eyelash, Robertson recommends holding it in place until the adhesive changes from shiny to matte before moving on to the opposite eye. “Another tip is to apply approximately four to six lashes or fans to one eye, evenly spaced, starting from one corner of the eye to the other and then move onto the opposite eye,” she adds.

“This will help to ensure that by the time you go back to the place you started, >

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Lashes

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works for one person may not work for another, so make sure the ones your choose feel comfortable.”

3

Eye irritation

Lash Extend

Sometimes clients complain of an allergy to extensions, whereas the irritation can actually be caused by poor technique. “Redness of the eye after the application of lashes can be due to the gel patches being too close to the skin and this is often mistaken for an allergy,” says Natalie Piper, lash expert and business development manager at The Eyelash Design Company, which distributes Lash Perfect. “This can be avoided by ensuring that the protective under-eye gel patches are not too close to the water line of the eye. If the client’s eyes are swollen 24 hours after the treatment, this can also sometimes be mistaken for an allergy.

“However, it can be due to sensitivity to the lashes if one or two small lashes are too close to the skin, causing swelling or irritation. This can be solved easily by checking the lashes carefully and ensuring that lashes close to the skin are removed.

“Testing is not essential for lash extensions as none of the products touch the skin, but if a client >

2

The shakes

After completing lash training, it can be daunting working on “real” clients and it is normal to be nervous at first. New lash techs may also take longer to complete a set of lashes and, until they get into their stride, can find themselves having to hold a set of tweezers for hours on end during lash enhancements. This can lead to unsteady hands, which, in turn, can cause problems as they try to isolate lashes.

“Lash isolation is the foundation to any lash extension service and if this isn’t done right nothing else will work,” says Lisa Stone, lash expert and Salon System educator. “It is imperative a technician can isolate an individual natural lash and some often struggle with this at first. It takes a lot of practice and repetition to get this right but there are some tips you can follow to make it easier. To steady the hand, lightly rest it on your client’s forehead and allow the tips of tweezers to rest gently on the eye patches to give support and stability. Keep your hands relaxed and don’t tense or grip your tweezers too tightly. I’d also try out different tweezers. What

Lashes Marvelash Russ ian Volume

the adhesive will have had enough time to dry and you can avoid the problem of lashes sticking together.”

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Lashes

58

5

Roaming eyes

Eyelash Emporium

“We love to talk to our clients when they come in and during consultation, but when I’m working on a client, once they’re lying down and prepared, I will say ‘now it’s time for your free lash nap’,” says Jacki Clarke, one of Lashus’s lead educators.

“When a client talks, the brain is ticking over. This causes the eyelids to flicker a lot, which can move the pad. I have had a few students really struggle with this, regardless of the treatment.”

She adds: “If there’s a lot of talking during a lash lift treatment, it can be a struggle to get the lashes onto the shield. Whereas, if a client is chatty during extension application, it can be difficult working with really sharp tweezers and trying to isolate one lash when your client’s eyeball is moving around underneath the lid. You have to remember that clients can have up to 300 lashes on one eye so it can become really difficult for the tech or trainee tech.”

Dawn Grant, Lashus’s other lead educator, suggests creating a relaxing playlist for use during the extension or lifting process. Clients can then lie back, relax and enjoy their ‘lash nap’. “We even suggest not having too much coffee on the day of the treatment. Although techs may initially feel nervous asking clients not to chat, they will understand if you explain it will yield the best results.”

is very sensitive to many products, and is concerned about irritations or allergies, I’d suggest placing one or two extensions on the natural lash as a ‘sensitivity test’.

If there is no irritation after 24 hours, then more lashes can be applied.”

4

“Dirty” lashes

Clients can show up to appointments wearing eye make-up, including waterproof mascara.

Yet, any form of product residue on the lashes when the client comes for extensions or lifting, be it mascara, lash serums or make-up remover, can cause real problems. Spending 20 minutes trying to remove waterproof mascara will also eat into your treatment time.

This can be resolved by giving clear pre-treatment advice when the client books, and being firm but fair with those who choose not to listen.

“If clients complain of lash lifts not working or extensions ‘sliding off’ it is usually down to oil on the lashes,” says Anne Perry, elite Eyelash Emporium educator. “Prior to the treatment, clients need to be told to stop using lash serums, waterproof mascara and oily products around the eye area at least 72 hours before their treatment. If they use micellar water or any type of wipes, they should be made aware that both have oil in them.

“Make a point of double cleansing before each eye treatment and rinse off well so there is no residue left on the lash. Manage your clients and start from day one with a fair policy – if they come in with dirty lashes it will take you extra time, so they either choose less lash time or pay for extra time.”

6

Temperature trouble

Humidity changes the viscosity and curing speed of your lash adhesives, so although it may seem like a good idea, keeping them in the fridge during a heatwave is a definite no-no, explains Debbie Law, Nouveau Lashes educator and international trainer. “Get your hygrometer out and take a reading, then choose your adhesive according to the exact humidity in your treatment room,” she advises. >

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Lashus

Lashes

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Lashus

“For example, Nouveau Lashes Pro 10 adhesives dry more slowly in high humidity, while SVS adhesive and Pro X5 dry faster than normal.

If you only ever use one preferred adhesive, you’ll need to play around with the amount you use – preferably not on a client, though!”

Another tip Law suggests is to give your adhesive bottle a vigorous shake for two minutes before your first treatment of the day, then shake it again for 10 seconds just before each treatment. “On high-humidity days, try to get more adhesive on each extension by increasing your dipping speed. That should help slow down the curing time,” she adds. “When humidity is low, do the opposite. Also, hold your lashes in place a bit longer than you normally would and that should prevent any sticky situations.”

Sun and heat can also impact on lash lifting treatments.

“Sun has a negative impact on LVL lifting balm,” says Law. “So, keeping the product anywhere that is exposed to direct sunlight is not advised. Buy a big bag of rice, bury it inside and stash it out of sight in the coolest, darkest place possible in your treatment room.”

7

Natural lash damage

Traction alopecia can occur when extensions are too heavy or too long for the natural lashes. “With trends like ‘lash-mapping’ or ‘mega volume’ lashes, this is all too familiar”, says Christina Barham, who distributes NovaLash in the UK and Ireland. “However, it is a common myth that eyelash extensions ruin clients’ natural lashes.

With proper application, technique and aftercare, lashes can, and should, last four to six weeks. This respects your client’s natural lash cycle, with lash extensions shedding when the natural lash is ready to fall out.”

Clients can still have full and thick lashes, but it is important that lash artists select appropriate lengths, and thicknesses, to keep the client’s eye health and safety their top priority. Teaching your clients the correct aftercare will also help protect and respect the natural lash and this includes the use of suitable professional products. “Suggest clients buy a lash wand brush so that they can comb their lashes daily to prevent ‘clumping’,” says Barham. “Use of a cleanser designed specifically for extensions will not only remove dirt, pollutants and any make-up your clients wear safely, it will also prolong the life and radiance of their extensions and natural lashes by conditioning and restoring moisture and reduce flipping and tangling of the lashes, while simultaneously nourishing the eye area.” PB

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British Hairdressing Awards

62

Aura professionalbeauty.ae

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“This collection is about creating eight individual images that represent timeless beauty.

I design most of the looks on the day when I see the clothes, the models and lighting. I really wanted a collection of individual images that also work as standalone pictures.

There is movement and textures that are combined with the clothes, the model and the moment.

Each image is individual – each image is its own image.”

British Hairdressing Awards

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Sally Brooks

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British Hairdressing Awards

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British Hairdressing Awards

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British Hairdressing Awards

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Hair: Sally Brooks, Brooks & Brooks, London Make-up: Violet Zeng Styling: Ann Shore Photography: Jenny Hands

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one of the few skills left where you can touch someone – it’s trust-based and allows you to build a relationship with someone. It’s also a portable skill that you can take anywhere and apply at any time.

69 Careers

Simon Ellis

What are the biggest issues facing the hair industry today?

The Visionary Simon Ellis, the corporate vice president and creative director at Schwarzkopf Professional is known for his straight talking style. Here he reveals the issues facing hairdressing in 2020 How did you get to where you are today?

I always believed the future of hairdressing lies in great training and I always wanted to create positive change. When I came to Schwarzkopf Professional my aim was to make Schwarzkopf Professional a hairdresser-driven brand. My goal was to combine the brand’s German quality with British creativity.

What is your biggest achievement so far?

I’m thrilled that the Essential Looks collection we create every year is now a global initiative that has

been sustainable for over 19 years.

Secondly, I’ve created a global education network that keeps us at the cutting-edge of the physical and digital space. I’m also extremely proud that I’ve kept the greatest team – they’ve been with me since the beginning.

What advice would you give to hairdressers today?

If you like it, stick with it – our industry is not easy, but the rewards are huge! It’s all about staying power and if you can put up with it all you can have an amazing career.

Hairdressing is a social leveller – it’s

In many countries today the biggest issue is recruiting staff. Hairdressing has a negative image for whatever reason, but it means we don’t attract the right quality of youngster. It’s partly driven by the lack of regulation and low pay. The second threat is the rise of social media and the internet hairdresser. As a result, some young hairdressers believe they don’t need to work in a salon or have a team.

As an industry we need to improve our marketing and develop how our different social channels integrate with one another.

What’s the future of colour?

It’s becoming more premium again – expensive hair is coming back. We’re beginning to see that hair is becoming more finished. Clean and ultra-gloss are the buzz words at the moment, as well as punk/rebellious and antiestablishment looks but they’re being softened up.

What are your go-to accounts to follow on Instagram?

@Uglyworldwide is really cool, different and anti-establishment @Guidopalau is just great and everyone should follow him and @Charliemackesy is extraordinary and draws wonderful pictures on ink!

What can we expect to see from Schwarzkopf Professional this year?

Schwarzkopf Professional is our innovator and premium brand and we’ve been achieving 7% to 8% growth thanks to our innovation on colour, care and styling. We’re also going to be pushing the Session Label, which is going to have salon exclusivity.

What’s next for you in your role?

Latin America and Asia are a focus for us moving forward. We now have regional teams so we can adapt and implement local pushes and collect data, so it’s an exciting time for us!

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HJ Men

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Rock ‘n’ Roll Icons

Cuts from 20th century music stars are reimagined

“Mixing the signature style of The Beatles with the rock ‘n’ roll swagger of The Rolling Stones, my Hybrid collection puts a modern twist on iconic cuts from music history.”

Desmond Murray

Hair: Desmond Murray Make-up: Ellen Bridger Photography: Desmond Murray

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Marketing

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It’s the

TAKING PART

THAT COUNTS

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This month MARIA DOWLING highlights the importance of entering awards for any business

he coveted Professional Beauty awards is now in its third year. We were very proud to be the first winner of Hair Salon of the Year, and the following year as Team of the Year. This year we are shortlisted again for both awards.

There is no denying that entering awards can be time consuming. We’ve all dismissed the idea of entering some awards purely for the fact that they were too tedious or expensive to enter.

Often it is hard to see the value of winning awards versus the time and effort it takes to complete the entry.

Being part of an award-winning salon I can definitely confirm that there are lots of benefits of entering, being shortlisted and winning an award. Here are my top five.

Credibility increases An award gives a seal of approval from the business community and as a result, your credibility as a salon increases. Increased trust in the marketplace will set your salon apart from the competition, act as a mark of quality to use in marketing, reassure existing customers and attract new ones.

Public relations

Making sure your trophy is displayed on the counter reminds you every day how great your team and business is!

Growing your network The Professional Beauty Awards are judged by peers within the industry. Beauty experts who have proven their worth and are successful in their fields. If you take the time to enter, there’s an abundance of networking opportunities at the show and the actual awards ceremony.

Boosting morale Whenever we have won awards there has been so much excitement in the salon. Bringing home a trophy is guaranteed to put a smile on everyone’s face. Having your efforts recognised and endorsed by your peers is such a boost for staff morale.

We always maximise the exposure of the salon when we have won awards. Telling our clients, media, influencers and social media community is part of the fun of winning. Signage in the salon, email announcements, social media posts and press releases on the win are all fantastic publicity for your salon.

Making sure you display your trophy in the salon is a reminder of just how great your team and the business is!

Increase brand visibility All of the above contribute to better brand awareness. Capitalise on the visibility of the brand at every stage of the award process, from entry through to the final winner announcement. Tell anyone who will listen the good news. Join in the conversation on social media, maximise PR opportunities and network, network, network. PB

Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years.

For more information call: +971 4 345 4225 Follow mariadowling on Instagram @mariadowlingdubai

professionalbeauty.ae

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BOON BRUSHES •Natural beech wood handle

•Natural bristles mixed with clear single porcupine •Black natural rubber cushion

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TIME

The lowdown: Having hair loss is a constant reminder that we live in the Middle East - daily combats of sun, chlorine and nonpurified water plays havoc to many’s luscious locks, especially mine.

I wear my hair like a crown – it is one feature that I have always been proud of. As soon as I arrived in the Middle East it was very apparent that hair loss was going to become my number one enemy – daily clumps of hair would be released as soon as my hair was washed, and it became a daily insecurity – like I know it has to many of us out there.

Back in the days of living in the UK I’d never dreamed of wearing extensions– until now. It has now been a year since I was introduced to the tape Extended Extensions

by EIDEAL, and now I can’t imagine life without them.

PB Says: There’s a lot of extension type choice out there – from rings, to tapes to weaves - it’s very hard to know which works for you until you try it. The Extended by EIDEAL range is made up of tapes that are made from the highest quality 100% virgin remy hair – and the quality is very clear to see. After a year of having the extensions re-fitted, the quality is just as it was when they were first placed. It is also important to note here – that although I am in the industry I am not one to spend hours styling my hair to perfection!

This month we tried…

Extended by EIDEAL extensions As a result of the hair quality the tapes can be re-used time and time again – again a great cost incentive for any customer sceptical of departing with their hard earned cash. The hair can also be coloured – which also worth highlighting as not all extension types have quality good enough for this to be allowed. If colouring your hair isn’t the one – then the range is available in 26 colours.

The beauty of tapes in comparison to other extension types is the application and removal time – a simple solution removes the tapes very easily and the application time is second-to-none, which is perfect for busy bees like me.

Business benefits: The Extended Extensions by EIDEAL are quick to apply, hugely effective and of the highest quality – allowing the customers first hair purchase to be an investment rather than a one-off treatment.

Adding extensions to a treatment line also assures repeat customers – with my extensions lasting up to 3 months before having to return to the salon to have them re-fitted. PB For more information on the Extended range by EIDEAL please visit www.eideal.com or visit EIDEAL on Stand B6 at Professional Beauty GCC professionalbeauty.ae

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Trend watch

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Roaring 20’s THE

As we enter into 2020, we look eagerly toward the future and what it brings for beauty industry. 2019 saw eyebrows getting upgrades and skincare becoming an integral part of every beauty routine. What is 2020 looking like?

Will it roar like the past 20s decade?

Clean Beauty Booms 2019 saw Clean beauty brands dominate as they entered a market which didn’t usually focus on ingredient lists. Clean beauty brands educated consumers on the harmful effects of ingredients not only for themselves but for the environment. A growing shift in consumers to be responsible for carbon footprint paired with their innovative products saw clean beauty a hot topic on many lips. This beauty trend will boom in 2020s – as we see more brands get onboard. From ingredient lists boasting natural, natural – and more natural products. To packaging being made to be less wasteful and greener for the environment. Regulation of what constitutes “natural” has already sparked interest in the USA as clean beauty brands back a bill for the FDA to regulate natural ingredient labeling.

Shifting Focus in Markets With forecasted double digit growth, the men’s skincare market is the new focus for many beauty brands. The beauty market as a whole hadn’t paid much attention to the potential of men’s beauty until recently. With skincare products showing great potential, beauty brands look to bend gender norms and market other beauty products like makeup to

men. Following Dior’s Pre-Fall 2020 show, we see Dior turn makeup into war paint on their male models.

Models touted neon eyeshadow and fluffy groomed brows thanks to eyebrow products.

A Natural Approach with an Upgrade For a long time now the trend to look more natural has been at the forefront of the beauty industry – especially in MakeUp. As we see the decline of the over-edited Instagram makeup gurus, we see a shift in championing natural beauty. The No MakeUp MakeUp trend is hot – we see it everywhere from runways and our Instagram feeds alike. Bushy natural looking eyebrows, clear dewy complexions and glossy lips. This look will see an upgrade in 2020 as people give it a modern twist – playing with pastel and neon colours giving us galactic looks. Similar to Dior’s take on turning MakeUp into war paint, 2020 will see floating neon eyeliner and watercolor eyeshadow splashes.

A less is more approach is everything for 2020, from stripped back makeup looks to less wasteful packaging. Messaging will shift to what enhances our natural beauty instead of hiding it and the beauty industry will turn their attention to target new markets as they see growth potential in these markets rise. PB

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For a long time now the trend to look more natural has been at the forefront of the beauty industry – especially in MakeUp. As we see the decline of the over-edited Instagram makeup gurus, we see a shift in championing natural beauty. The No MakeUp MakeUp trend is hot – we see it everywhere from runways and our Instagram feeds alike. Bushy natural looking eyebrows, clear dewy complexions and glossy lips. This look will see an upgrade in 2020 as people give it a modern twist – playing with pastel and neon colours giving us galactic looks.

Similar to Dior’s take on turning MakeUp into war paint, 2020 will see floating neon eyeliner and watercolor eyeshadow splashes.

A less is more approach is everything for 2020, from stripped back makeup looks to less wasteful packaging. Messaging will shift to what enhances our natural beauty instead of hiding it and the beauty industry will turn their attention to target new markets as they see growth potential in these markets rise. PB

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+971 55 503 6328 Montano Commercial Center, Za'abeel street, Al Karama, Dubai info@isasbeauty.com I www.isasbeauty.com

05/02/2020 18:00

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