Professional Beauty GCC - February 2019 by Professional Beauty GCC

February 2019

For your beauty, hair and spa business ‫ هي مجلة متخصصة يف قطاع الجامل والشعر والسبا‬Professional Beauty GCC ‫مجلة‬

GCC

Think BIG

We take a look at what’s in store at this year’s Professional Beauty GCC exhibition

The greatest

LENGTHS

Why hair extensions should be at the top of your treatment list for 2019

lies ahead

Industry experts predict the trends set to impact beauty, hair and spa in the year ahead

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What

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Actual Trading

G36

Aurum Argan

K42

Brillare

D42

ELEMIS

HyaCorp

G25

Advik Beauty

D42

Be Natural By Prolinc

E22

Charme de Orient

L34

Elian Russia

HyaProf

G25

Affinage

C28

Beautique

CINDARELLA PARIS

C14

Ella Bache

H35

Ibitsama

E27

Agilise Cosmetics

F14

Beauty Boulevard

D13

Codage Paris

C14

Ericson Laboratoire

E22

INNOluxe

Al Maleki Cosmetics

B22

Beauty Leaders

L34

Connection Zone

A13

Esse

D22

Invisibobble

Alissi Bronte

E13

BGX by Blow Out & Go B22

Eva Professional

A22

ISO Benessere

AMAYA LLC

E22

Bio Science

D22

Jean d’Arcel

Amazon Keratin

BioCare

Cosmetica General Trading

G28

G25

Cuccio

FEDUA

Davines

Fit 3D Middle East

K43

Jessica

Eclat Nails

Fleurs

L34

Joico

E22

EIDEAL

Gharieni

H36

KeraStraight

Andmetics

D13

Biologique Recherche H21

Arigatou

F28

BRAZZCARE

E22

D14

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Spa Conference

Win $3,000 by visiting the Safe on Lemi Stand L22

Make up masterclass

Masterclass with Global Educator, Nergish Wadia-Austin on Sunday 17 Feb

Kryolan

D14

Luxuria Trading

G28

Natures Professional

F27

Provoc Makeup

T-Lab Professional

D42

La Palm

Madi International

G14

Noor Al Nile Trading

REM

Tabitha James Kraan

D22

La Tweez

Margyâ&#x20AC;&#x2122;s

K18

Nuvola

Label M

Marzia Clinic

K36

Lakme

Matrix

J14

OGM Medical Equipment

Le Sens de Marrakech G36 LeChat

Meder Beauty Medica

F26

Opatra

L6 F34 G42

REVIDERM SatisFeet Shea Trading

F22 L6 E28 L6

PARA SPA

Simon Keller

G13

Philip Kingsley

E22

Skintruth

E22

Tangle Teezer

Thalgo

G14

The Product House

H14

Universal Trading

Vangard Brazil Cosmetics A5

Leighton Denny

E22

Morganâ&#x20AC;&#x2122;s

A22

Phytomer

L34

Skyndor

G14

Vivandi

Lemi

L22

Nail:Code UAE

C22

Pietranera

Sparitual

G14

Voya

H14

LiLash

A22

Natura Bisse

K35

Procare

E22

Streax

Wellness United

D22

E13

A22

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17-18 February 2019 â&#x20AC;˘ Festival Arena, Dubai

Inspirational Be inspired at the leading event for salon, hair and spa professionals.

#PBGCC www.professionalbeauty.ae Make 2019 a successful year for your business. Quote promotional code PB1 to be in with a chance to win 1000 AED to spend at the show.

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pbgcc @pro_beautygcc

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Editor’s Comment

4 Happy new year to you all – and what a way to kick start the new year by delivering you a magazine full to the brim with exciting news regarding our up and coming exhibition! You spoke; we listened - this year the 5th Professional Beauty GCC exhibition has moved to a brand new high-profile venue, Festival Arena. A venue at the heart of Dubai, surrounded by the up and coming Festival City shopping mall and numerous hotels – this years exhibition is set to attract the international market, as well as the local salons who year-after-year support what we do – raising the industry. Within this issue, you will find some ‘free entry’ coupons, simply fill them out and bring with you when we open our doors on Sunday 17th February to gain free entry. We encourage you to bring your team – the content, master-classes and seminars we have going on throughout the 2-days are vital if you want your team to help grow your business. Turn to page 22 where we reveal the brands at the show plus the exciting features we have going on! As our first issue of the year, we speak to industry experts who give their opinions on what will be the hottest trends set to impact your business. With 2019 an important year for business, keeping one step ahead is key – page 53 highlights what you and your team should look out for to ensure you stand out from competition. Hair extensions were a growing trend of 2018. With hair loss being a major concern amongst clients we explore the necessity of adding a hair extension line to your treatment menu. On page 46 we reveal the best brands on the market who each highlight the benefits of adding an extension line, the fact they bring loyal customers through the door and the huge margins they make. On the subject of trends, make sure you either pre register for your free ticket to the 2019 Professional Beauty GCC exhibition by visiting www.professionalbeauty.ae/register or bring the coupons inserted within this issue, to the first beauty, hair and spa trade show this year which is not to be missed! As always, I welcome any comments and feedback. Please email: info@professionalbeauty.ae

Emma Baron

Editor |

@pro_beautygcc

Published by and (C) 2019 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City. 321 Building #8, Dubai. UAE t: +971 (0) 4 375 66 53 Trade Exhibitions & Publishing FZ LCC News editor: Emma Baron emma@professionalbeauty.ae

@emmatheeditor @pbgcc

@PBGCC

facebook/PBGCC

Cover image: Hair: Younes Eid for EIDEAL Photography: Hicham Eid Photoshoot: produced by EIDEAL in Lebanon

Sales director: Zaid Nourouz zaid@professionalbeauty.ae

Design & production: Image Creative Design www.imagecreativedesign.co.uk

Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0) 4 375 66 53

Printing: Masar Printing and Publishing, Dubai-UAE - PO Box 485100, Dubai www.masarprint.com

Marketing Manager: Emma Baron emma@professionalbeauty.ae

Controlled Distribution: Blue Truck www.bluetruck.ae

Contributors: Maria Dowling

General Manager: Andrew Green andy@professionalbeauty.ae

The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances.

Advertising: t: +971 (0)50 359 1157

Publisher: Mark Moloney

The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. Anyone dealing with advertisers must make their own enquiries.

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Contents

Feb

Contents Regulars 7 News Openings, launches and the rest of the news from the world of spa, hair and beauty 18 Insider Our exclusive monthly stats for beauty salons, spas and hair salons 75 Product news Brands at the 2019 Professional Beauty GCC exhibition 41 Ask the experts Advice on standing out amongst competitors, how to manage a strategic turnaround in a tough market and recruitment

Features

69 Treatment news We share our experiences of new and innovative treatments, plus their business benefitst

35 Live stage timetable We reveal the 2019 live stage line up which includes key industry experts in the world of hair, beauty, make-up and skincare

Hairdressers Journal 57 The organic hairdresser Take a look into the world of Tabitha James Kraan, the self confessed ‘Organic Hairdresser’ 59 Sustainable beauty The Davines Group reveal their most recent sustainability report

37 Features at the show Seminar and master class agendas at Professional Beauty GCC showcased 38 World Spa & Wellness GCC Agenda The line up for the 2019 World Spa & Wellness Conference is revealed 65 Professional Beauty GCC 2019 Awards Finalists revealed for the 2019 Professional Beauty GCC Awards

On the cover 22 Think big We take a look at what’s in store at this year’s Professional Beauty GCC exhibition 45 The greatest lengths Why hair extensions should be at the top of your treatment list for 2019 53 What lies a head Industry experts predict the trends set to impact beauty, hair and spa in the year ahead

61 Diary of a salon owner Maria Dowling reveals her 2018 challenges and 2019 expectations 63 Talking to… Anthony Walsh One-on-one with MANE salon owner, Anthony Walsh

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LUXURIA MIDDLE EAST Dubai, UAE | T: +971 4 430 8321 pa.ceo@luxuriatrading.com /ElemisMiddleEast /elemismiddleeast

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7 News

News Mandarin Oriental makes debut in Dubai Overlooking both the pristine waters of the Arabian Gulf and Dubai’s glittering skyline, Mandarin Oriental Jumeirah, Dubai is a stunning beachfront resort with an enviable Jumeirah Beach setting is due to open in March 2019. With luxury accommodation and fine dinning this is the latest addition to Mandarin Oriental Group portfolio. With its inviting interiors, warm, California-style aesthetics and unmatched levels of service,

Mandarin Oriental Jumeirah, Dubai will bring a new wave of luxury to the shores of Dubai. The property will also feature a luxury spa guided by Oriental heritage and influenced by the local cultural diversity of the UAE and will offer a host of treatments and therapies unique to the property. Their signature treatment, Nomadic Sensory Journey, features Emirati drumming as part of the healing process, incorporating

Asian beauty knowledge with cutting edge technology. An indulgent VIP suite, Sea Jewel, offers sea views, an interconnecting Hammam-style treatment area and the option of connecting to a further space suitable for wedding parties. They also promise to hold range of fitness classes in their state-ofthe-art Fitness & Wellness Centre and Movement Studio featuring the first Outrace® equipment in a hotel in Dubai.

Resistance bands and sober living among Pinterest 2019 wellness trends Ideas-sharing website Pinterest has revealed its top 100 list of trends predicted to define global consumer shopping and lifestyle behaviours in 2019. Top health and wellness searches were “band workouts”, up 1913%, “sober living”, which saw an increase in searches of 746%, and “sleep optimisation”, up by 116%. The search term trends indicate a fitness focus on flexible resistance band exercises to strengthen the whole body that can be done indoors or in the home, while the movement among millennials towards a life without alcohol is gaining traction. Interest in ways to improve sleep will also continue into 2019, reflected in the number of spas, hotels and wellness destinations introducing initiatives or retreats

specifically designed to help guests sleep better. Natural extracts topped the beauty trends list, following on from the popularity of plantderived ingredients in the past few years. Elderberry and plant extract bakuchiol, which is being compared to retinol for its anti-ageing efficacy, are billed to be two of the most popular natural skincare ingredients of the year, with an increase of 685% in searches for elderberry recipes and 275% in

searches for bakuchiol. Interest in ginger, hailed in the aromatherapy world for its soothing and antiinflammatory properties, grew by 659%, as users searched “ginger oil” for ideas to use in baths and massages. Meanwhile witch hazel is experiencing a resurgence as a solution for problem skin, with searches up 305%, while Pinterst users are seeking out natural solutions such as castor and grapeseed oil to boost their lashes by searching for “natural lash lifts”, up 52%. Pinterest defines a trend by monitoring what its 250 million+ users search for, and following any terms that gain more and more searches over a short period of time. A term that holds a steady upward trajectory for six months becomes a trend.

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Get it, Girl

GEL POLISH | NAIL ART | TOOLS | ACCESSORIES

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WE'RE ALL ABOUT

Nail Perfection Lola Lee has developed a quality Gel Polish range that is easy to use & hard-wearing, while delivering a flawless look. Our bottles have been carefully crafted with comfort in mind, for quicker application because of its rich consistency, ensuring you achieve a unique and superior finish.

"My clients just can't get enough of Lola Lee Gel Polish. It is hard-wearing, allows for easy application and doesn't fade." - Michelle

Lola Lee offers the ultimate nail solution to salons and nail technicians across the Middle East. View our full product range at www.lolaleebeauty.com or get in touch with us on +971 50 498 7975.

IN THE SPOTLIGHT:

Rubber Base FOR STRONGER, LONGER NAILS

Perfect for weaker nails Lasts 3 weeks and longer Thicker consistency compared to our Base Coat Replaces Acrylic or Gel and can be used on tips For hands only Doesnâ&#x20AC;&#x2122;t have to be soaked off every time

WWW.LOLALEEBEAUTY.COM | +971 50 498 7975

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News

L’Oréal launches My Skin Track UV to keep you safe in the sun and out of the smog L’Oreal is continuing its foray into the world of wearables with a sensor that tracks UV exposure and even more environmental data. After showing off its tiny UV Sense prototype that could be worn on a fingernail earlier this year, that device has now evolved into the La Roche-Posay My Skin Track UV sensor. Now it’s available for anyone to buy and try. The clip-on sensor that can be worn on your clothes works through an LED that is used as a detector to capture UV light. The data is transferred from the sensor to your phone via NFC (Near Field Communication) to the companion app. From there it’ll warn you when you have been exposed to dangerous levels of UVA radiation. It can also calculate UVB exposure too and is able to

store three months worth of data. In addition to measuring UV exposure, the app will also provide further insights into humidity, pollen and pollution levels. Apple HealthKit compatibility means that data can be viewed and stored alongside other health data that you may be tracking through Apple’s Health app. The My Skin Track UV measures in at 12mm wide and 6mm high and is waterproof. It was designed in collaboration with Yves Behar who’s previously flexed his designer muscles with wearables including Jawbone’s UP fitness trackers. The sensor was developed by its Tech Incubator

research and development lab that the beauty giant set up seven years ago and now has a 35-member strong team. It was also brought to life through L’Oreal’s skincare brand La Roche-Posay and with the help of Professor John Rogers from Northwestern University. Rogers was part of two wearable companies that worked on developing flexible, stretchable electronics.

Six Senses triumphs with Gold in Oman and Seychelles Six Senses Zighy Bay in Oman and Six Senses Zil Pasyon in the Seychelles have been included in The Best Hotels and Resorts in the World: The 2019 Gold List, by Condé Nast Traveler – the leading and highest circulating monthly luxury travel magazine. This is the first transatlantic list for Traveler, created by teams in New York and London, spanning six continents and 36 countries. The magazine introduced the winners as “This year’s Gold List of our favorite hotels, resorts and cruise ships in the world … They’re gold as in exceptional. Gold as in classic. Gold as in brilliant. Gold as in you’d do it all tomorrow.” Located near Dibba on the Sultanate of Oman’s Musandam Peninsula, Six Senses Zighy Bay is

a reimagined traditional fishing village. The magazine’s description included, “This far-flung hotel lies sandwiched between the dramatic Hajar Mountains and the warm seas … each villa has a private pool, reed ceiling, rough stucco walls, and lamps suspended on ropes that reflect in the thick wood-framed mirrors. Outside, though, through the dense surrounding stands of palm, is a full-on luxe seaside hotel, with a pristine talcum-fine

beach and a magnificent swimming pool set against a backdrop of towering pink peaks.” Six Senses Zighy Bay offers guests the opportunity for adventure, not least of all being the arrival experience of paragliding into the resort, starting from 293 meters up and floating down over the bay. Condé Nast Traveler wrote that the food is worth the journey alone, citing Bedouin cooking at Shua Shack; wagyu short-rib in the mountain-lair-like Senses on the Edge and breakfasts of Arabic coffee and dishes such as akawi, labneh, and za’atar-sprinkled pitas. They also commented on Six Senses Spa and its bespoke programs of treatments and fitness.

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News

Gharieni named as Forbes official travel guide brand official The Gharieni Group was chosen as the Official Spa & Wellness Equipment Manufacturer for Forbes Travel Guide, the global authority on luxury travel. Selected to represent the best products and services in the luxury hospitality industry, Gharieni embodies the core values and exacting quality standards demanded by FTG, the only independent, global rating system for luxury hotels, restaurants and spas. Sammy Gharieni, CEO and Founder of the Gharieni Group states, “This great recognition by Forbes Travel Guide serves to reinforce our commitment to delivering stellar service, supreme comfort and impeccable design

to our partners in the hotel and resort category. From the initial design concept to the installation of its equipment, Gharieni strives to deliver a memorable and impactful treatment experience to the guest and provider by incorporating multi sensorial components and full customization capabilities. This acknowledgement by Forbes Travel Guide will only reinforce our purpose in providing the utmost attention to design detail and differentiation in our equipment and furnishings.” “We are pleased to name the Gharieni Group as the Official Spa & Wellness Equipment Manufacturer of Forbes Travel Guide,” said Filip Boyen, CEO of

Forbes Travel Guide. “Gharieni’s team of experts oversees every step of design and customizes spa tables, treatment beds and more based on client need. The company, which has more than 25 years in the business, puts guest experience at the forefront of its innovative products.” The Gharieni Group will be exhibiting at the Professional Beauty GCC Expo on 17-18 February 2019 in Dubai Festival Arena, stand H36.

Low-impact exercise to dominate fitness trends in 2019 Fitness programmes designed to actively assist in recovery and build awareness in the body will emerge as a key fitness trend next year, says research by artificial intelligence technology company Nextatlas. It predicts a shift from the aesthetic side of keeping fit to a more holistic approach, with the industry likely to focus on low-impact exercise in combination with a building a healthy mind through keeping fit. Citing a gradual move away from high-intensity workouts throughout 2018, Nextatlas predicts the rise of fitness trends such as low-impact steady state (LISS) and high-intensity lowimpact training (HILIT). Similarly, barre workouts that incorporate ballet-inspired exercises using isometric movements to build core strength

will increase in popularity. In the wider wellness industry, Nextatlas says we’re likely to see more wellness festivals spring up around the world, bringing together all manner of products and services under the increasingly broad wellness umbrella. One such product is smart clothing, also predicted to see a sharp uptake in 2019. The term covers items such as clothing made from self-regulating materials that adapt to

temperature to keep the wearer comfortable during exercise, along with wearable tech like biometric measurement devices. Mario Coletti, UK managing director of Nextatlas commented: “Low-impact exercise and a focus on recovery will play a critical role in workouts in 2019, particularly through modern classes, such as Barre. “Unsurprisingly, the uptake of technology in sport and fitness will also increase next year. This aligns with the broader movement we are seeing in ‘science-backed’ health and beauty. People want to understand how their bodies function and how to get the most out of their workouts; the adoption of smart clothing in the fitness sector will enable this on a much broader scale.”

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Iâ&#x20AC;&#x2122;D TAKE A BAD HAIR DAY OVER A BAD BROW DAY.

lifestyles.ae A MIDDLE EAST FUJI DIVISION

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COMFORT BY

NOB LE , F LE X IBL E A N D C O M FO R TABL E

GL AMOUR WOOD LIGHT

S I LV E R 1 0 7

P L A TA GRANIT

Our Comfort-Line products will fit in perfectly with any salon-concept or ambiance. In other words, they are perfectly timeless. The seats of the Comfort-Line chairs offer the highest level of comfort and it goes without saying that all other elements are not only beautifully designed, but also feature excellent technical functionality. The Comfort-Line has been designed by the Swiss interior architect and furniture designer Daniel Huber. The Comfort-Line is produced in and worldwide marketed from The Netherlands. During the Professional Beauty Exhibition 2019 in Dubai on display at booth L34 (Beauty Leaders). www.welonda.com info@welonda.com

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Jumeirah group has opened its first “ecoconscious” resort on Saadiyat Island, Abu Dhabi The beachfront resort is home to the UAE’s first Bodyism Wellness Centre and an expansive 2,700sq m spa, featuring a Moroccan hammam, 15 treatment rooms and separate male and female facilities. These include saunas, steam rooms, hydrotherapy pools, salt rooms, experience showers and a traditional Arabic rasul room. Eco-conscious initiatives at the resort see guests given personal reusable water bottles to refill with locally sourced filtered water, supplied by Dubai-based water treatment company Trust Your Water. All straws at the resort are made from recycled material, and the resort also has practices in place to help preserve the island’s protected sand dunes.

“Our commitment to protecting the natural sand dunes and sea around this hotel means that we are also continuously trying to minimise the impact that guests have on this environment by bringing in our own environmentally-friendly solutions and working with partners who are dedicated to employing sustainable, ethical practices in their businesses,” said Linda Griffin, the resort’s general manager. José Silva, chief executive of Jumeirah Group, said: “We are proud to bring Jumeirah to Saadiyat Island and to open our second luxury hotel in Abu Dhabi. The opening is a significant landmark in achieving our strategic expansion goals worldwide and is

News

our sixth Jumeirah hotel to open this year. “We are confident that Jumeirah at Saadiyat Island Resort will further enhance Abu Dhabi as a distinct and diverse tourist destination, and we look forward to welcoming guests from the local community as well as international travellers. We anticipate it will be a very popular and welcome addition to Saadiyat.”

Dubai to lead regional growth in spas as more than 500 hotels open across the Middle East by 2020 The number of 5-star hotel spas in Dubai is on track to increase by a Compound Annual Growth Rate (CAGR) of 10.7% to 2021, according to data released by Colliers International earlier this year. According to the report, Spa & Wellness Travel, produced exclusively for ATM, the number of 5-star hotel spas in Dubai will increase from 107 in 2017 to 157 in 2021, in close correlation with the emirate’s hotel pipeline. High profile openings over recent months include The Spa at Palazzo Versace Dubai and The Bulgari Spa, which will contribute to projected annual spa revenues in the emirate of US495million, by 2019, according to Visit Dubai. “However, spas are no longer associated exclusively with the luxury market. As a result, we see more choice at various price points, a diversification in treatments,

competitive marketing techniques and an increase in the number of spa management courses available to professionals. In 2018 and beyond, we expect to see these trends converge, further cementing Dubai and the region’s reputation as a leading medical, wellness and health destination,” Press added. In the report, Colliers analysed data from spas representing 369 treatment rooms across Dubai and Abu Dhabi, highlighting nuances in demand and revenue trends. In Abu Dhabi, the average treatment rate is AED348, compared to AED394 in Dubai, with

approximately 17 and 22 treatments sold per day, respectively. In terms of the guest profile, spas in Abu Dhabi welcome more male and walk-in guests at 53% and 67%, whereas in Dubai, 58% of spa guests are female and 55% of guests pre-book treatments. In 2015, wellness trips to the GCC increased 44% compared to 2013, while the number of spas increased 27%, with Oman and Bahrain leading growth. Bahrain also saw the highest increase in revenue over the same period, at 17%. The report concluded that such performance indicates a mature market capable of absorbing new supply. Testing this, the UAE will welcome 83 new hotels in 2018, many featuring spa and wellness amenities and, across the Middle East, a further 500 new properties are due to open by 2020.

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INDUSTRY NEWS FROM AROUND THE GLOBE Ski resort with eye on wellness debuts in the Italian Alps Luxury group Italian Hospitality Collection (IHC) has opened Le Massif, its first resort in the Aosta Valley. Designed by Italian architects Fabrizio Gandolfo and Inart Studio, the alpine property, which comprises a hotel and off-site chalet in Courmayeur, is located in the shadow of Mont Blanc and features 80 rooms and suites, a fitness centre, two gourmet restaurants – Cervo Rosso Steakhouse and Chetif – and two bars. According to Gandolfo, the earthtoned and minimalist design of the resort takes inspiration from "the

strong personality" of the Aosta Valley’s larch forests. Le Massif also offers various wellness therapies through its spa programmes, such as forest bathing and alpine stone massages. Each of the treatments is modelled on what the company has called "Equilibrium", an antiinflammatory approach to health and wellbeing which emphasises stress reduction, physical exercise, and nutrition. In a statement, IHC said the philosophy "draws on thousands of years of thermal spa traditions in Italy

International News

and Psychoneuroendocrine Immunology (PNEI)". "Equilibrium," the company explained, "considers the individual as a whole in terms of their mind and body as well as their relationships with the environment." Le Massif is IHC’s fourth venue to debut in Italy, joining the group's portfolio of spas and hotels in Tuscany and Sardinia.

Mindfulness increases weight loss, finds new study A study has found that practising mindfulness could enhance weight loss. In an obesity-management programme monitored by researchers at the University of Warwick in the UK, course participants who also took part in mindfulness training lost more weight than those who didn’t. The study was published in the Endocrine Society’s Journal of Clinical Endocrinology & Metabolism, and examined weight loss among 53 people on

the multidisciplinary Tier 3 Weight Management Programme at University Hospitals Coventry and Warwickshire NHS Trust.

33 of the participants completed at least three or four mindfulness sessions during the weight management course, which included discussions about mindful eating, self-criticism and behaviour change, all focused on improving the participants’ relationship with food. Those who completed the mindfulness course lost 2.85 kilograms more, on average, than a control group of 20 individuals in the obesity management programme who did not participate in the course.

Fourth Well Hotels to open in Thailand in 2019 Thailand-based Well Hotels & Resorts will manage a new upscale lifestyle boutique property, Phratamnak Well Resort Pattaya, which is set to open in late 2019. The 78-bedroom resort – owned by Kaestsinn Co Ltd – features a modern colonial design, and includes a spa and fitness centre, recreation room and kids club, an outdoor swimming pool, wellness space, beach house, restaurant and bar. “Our team has been working closely with all parties during

the pre-opening including the design, concept, construction and feasibility,” said Danai Wansom, president & CEO of Well Hotels & Resorts. “The property is located in a beautiful location in Pattaya, facing the Thai Gulf, and this is a popular spot among the Thai’s and foreign vacationers as it gives a serene, peaceful and family friendly vibe.” The resort hopes to capitalise on an influx of tourism, meetings and

events in the area, and has included meeting facilities for small and midsized events.” PB

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Insider

18 Insider, our exclusive round-up of salons in the GCC. Itâ&#x20AC;&#x2122;s the easiest way to stay in the know

Insider beauty, hair and nails January Proving that the craze for jelly-textured moisturiser is continuing, the majority of you told us that gel-format formulations are the most popular moisturising products for your clients ahead of masks, serums and face mists. In terms of holistic treatments, your clients prefer head massage over aromatherapy, reflexology and Reiki. Business figures are unremarkable with 63% of clients rebooking and treatment occupancy coming in at 59%. Though these figures arenâ&#x20AC;&#x2122;t the highest, more than half of you say that business is still better than it was in January 2018.

On the spot Which moisturising skincare product is most popular with clients?

The month in numbers

have a product line for pregnant women

1. Gel format 2. Mask 3. Serum 4. Facial Mist

What is your most popular holistic treatment?

HOW DID THE TREATMENT BUSINESS IN JANUARY 2019 COMPARE WITH JANUARY 2018?

20% WORSE

1. Head massage

40% SAME

60%

2. Reflexology 3. Aroma therapy 4. Reiki

BETTER

CLIENTS WHO REBOOKED

ask clients if they have an allergy

AVERAGE TREATMENT ROOM OCCUPANCY

59%

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21 Insider

Insider, our exclusive round-up of spas in the GCC. Itâ&#x20AC;&#x2122;s the easiest way to stay in the know

Insider spa January Just over half of you believe that treatment business is the same as it was during the same period last year with treatment occupancy standing at an average of 64%. When it comes to holistic therapies, aromatherapy is your most popular service, followed by reflexology and head massage. You also told us that most of you offer a dedicated product line for pregnant clients, ensuring that mums-to-be are exposed not only to the recommended ingredients during gestation, but products that will actively benefit them. You also maintain safety standards by asking every client whether they have any allergies before treatment.

The month in numbers

On the spot

HOW DID THE TREATMENT BUSINESS IN APRIL 2018 COMPARE WITH APRIL 2017?

20% 60%

80%

have a product line for pregnant women

SAME

WORSE

Which moisturising skincare product is most popular with your clients?

20%

1. Mask

BETTER

2. Serum 3. Gel format moisturiser 4. Facial mist

AVERAGE TREATMENT ROOM OCCUPANCY

CLIENTS WHO REBOOKED

67%

What is your most popular holistic treatment? 1. Aromatherapy 2. Reflexology 3. Head massage

100%

ask clients if they have an allergy

4. Reiki

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Professional Beauty GCC 2019

It’s SHO W The 5th annual Professional Beauty GCC event for the beauty, hair and spa industry returns, we reveal what is in store at this year’s event

he heart of the beauty, hair and spa industry

consultants, which includes PR consultancy, social

will converge at the 5th Professional Beauty

media consultancy, wet area providers, interior

GCC exhibition taking place at the brand-new,

designers and consultants - so if you are looking to

high profile venue - Festival Arena on February

open your own salon or spa - a visit to Professional

17 & 18, 2019.

Beauty GCC is a necessity.

Promising to be bigger and better than ever

thanks to the venue move, this year’s exhibition

PB & HJ Live Stage

will have more features including the World Spa &

Live demonstrations on the Beauty & HJ stage are free

Wellness Convention, Beauty Conference, Beauty & HJ

for all visitors to attend and will be running over the

Live Stage plus NEW for 2019 a Kryolan Make-Up

two-days. Local and international hair artists will be

Masterclass, and invited by popular demand from the

taking to the stage to reveal the latest hair trends, plus

Professional Beauty GCC readership is a one day’s

celebrity make up artists will be leading the way with

masterclass with beauty and hair educator Nerigsh

their favourite looks set to impact the year ahead.

Wadia-Austin. Professional Beauty GCC is a one stop shop allowing

Live hair demos will be performed by teams including Davines; Label M; Affinage; GHD; Toppik; AVEDA; and

salon and spa businesses to converge under one roof to

supporting the brands will be the the local UAE stylists

witness new product innovations and trends set to

and their teams from the salons Ted Morgan; Sisters

impact their business for the year ahead. The biggest

Beauty Lounge; BGX, Be Bar Blow Dry Bar, Trevor

and most well-known beauty, hair, spa and aesthetic

Sorbie and MANE.

brands will be showcasing exclusive show offers for all

Keep an eye on www.professionalbeauty.ae/livestage

who attend which includes discounts of up to 30% off.

for the finalised programme

As well as these segments of the show NEW for 2019 is the ‘niche area’ with smaller, unique brands from

Brands at the show

skincare to nails to make-up showcasing their product

Returning to showcase their brands as our exclusive

ranges for retailers plus salons. Still continuing the

‘Platinum Sponsor’ is Eideal - bringing Davines, Amazon

‘one-stop-shop’ theme - we also have an area for

Keratin and their newly launched extensions line

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Professional Beauty GCC 2019

O W Time! ‘EIDEAL EXTENDED’; other hair brands include Affinage; KeraStraight; GHD; AVEDA; Joico; Toppik; Eva Professional plus many more. Skincare brands also showcasing exclusive new launches at the show are Elemis; Biologique Recherche; Phytomer; Aromatherapy Associates; Natura Bisse; Reviderm; ESSE. Make-up and nail brands at the show include Kryolan, Nina Ubhi Lashes; Leighton Denny; Fedua; Nail:Code; Artistic Nail Design; Cuccio; Color Club - plus many more brands. Furniture providers include Gharieni and Lemi. Please visit our full brand a-z www.professionalbeauty.ae/exhibitor

L’Oreal educator Nergish Wadia-Austin will be hosting two masterclasses on Sunday 17th covering topics on increasing client spend and retaining clients.

Educational seminars

For the creative side, we have two make-up

With many seminars and conferences taking place

masterclasses by Kryolan for the basic and advanced

throughout the day to inspire, educate and motivate,

MUA’S covering topics on Special FX, airbrushing plus

Professional Beauty GCC needs to be marked as a must

basic techniques

attend for your entire team. Our Beauty Conference takes place on Monday 18th

The spa convention will also be returning, which attracts 400 spa delegates from accross the GCC and

and has workshops covering topics on digital

internationally, this year topics cover digital marketing,

marketing, social media, retailing, team motivation

private equity, tech disruption and how to tap in to the

plus panels chaired by Maria Dowling - covering topics

trillion dollar wellness market - see the full agenda on

on manager motivation and how to conquer a

page 35 or visit www.professionalbeauty.ae to

challenging market.

download the full timetables. PB

To register for your free ticket to the 2019 expo visit: www.professionalbeauty.ae/freeticket or call +971 (0) 4 375 7300

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25 Brands at the show

Product

Spotlight Brand line-up revealed for the 2019 Professional Beauty expo

Cindarella Paris C14

Gharieni H36

Pietranera C6

Equipment Fitness & Furniture WIN $3,000 BY VISITING THE LEMI STAND

NEW LAUNCH

BGX by Blow Out & GO B22

LEMI L22

Opatra G42

NEW LAUNCH

Matrix Fitness J14

These are just some of the brands at the show, to see the full list visit www.professionalbeauty.ae

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Brands at the show

26 NEW LAUNCH

EXTENDED By Eideal B6

Hair Supplies

AVEDA A14

Joico E22

EIDEAL B6

NEW LAUNCH

Davines B6

Affinage C28

T-Lab Professional D42

NEW LAUNCH

Eva Professional Hair Care A22

GK Hair C6

Brillare D42

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Brands at the show

NEW LAUNCH

Toppik A22

Agilise Cosmetics F14

Tabitha James Kraan D22

Hair Supplies

Tangle Teezer A6

Label.M A6

KeraStraight A6

NEW LAUNCH

Amazon Keratin B6

Morganâ&#x20AC;&#x2122;s A22

Noor Al Nile Trading A5

These are just some of the brands at the show, to see the full list visit www.professionalbeauty.ae

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Brands at the show

uty

Cuccio A6

FEDUA D22

Kryolan D14

Leighton Denny E22 Color Club D27

Jessica C6

Make-up & Nails NEW LAUNCH

Glitter Lips by Beauty Boulevard D13

LiLash A22

NEW LAUNCH

Nail:Code C22

Eclat Nails K1

LeChat D2

Elian Russia A5

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Brands at the show

NEW LAUNCH

Codage Paris D22

Skincare

Biologique Recherche H21 Aurum Argan K42

Charme de Orient L34

NEW LAUNCH

Ella Bache H35

Hya Corp G25 ELEMIS G28

These are just some of the brands at the show, to see the full list visit www.professionalbeauty.ae

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Brands at the show

Natura Bisse K35

Alissi Bronte E13

Marzia Clinic Italian Professional K36

Skincare Jean dâ&#x20AC;&#x2122;Arcel D14 NEW LAUNCH

Phytomer L34

Esse Probiotic Skincare D22

La Palm D6

Reviderm F22

Les Sens De Marrakech G36

These are just some of the brands at the show, to see the full list visit www.professionalbeauty.ae

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See the experts behind the brands demonstrate what’s new in beauty, makeup, hair and nails and invite your staff along and gain valuable inspiration to boost your business for 2019 SUNDAY 17TH FEBRUARY 2019 Beauty Live Stage

Beauty Profit Supply Elemis Streax Professional Cosmetica Wellness United Cosmetica Davines Affinage Label M BGX Vivandi Meder Beauty Marzia Clinic Italian Professional Beauty Agilise Cosmeticos

Timings

Content

Speaker

10:15 10:35 10:40 11:00 11:05 11:35 11:35 11:55 12:00 12:30 12:35 12:55 13:00 13:45 13:45 14:30

Machine Manicure with Energizing gel by Trinity Galina Spierling

14.30 15:15 15.15 15.45 15:45 16:05 16:10 16:30 16:35 16:55

Max Lamparter, Global Ambassador, Label.M Hair and Makeup demonstrating 2019 looks and Samira Olfat trends Elixer Santos Haircut on stage followed with styling with organs products The benefits of combining microdermabrasion Dr. Mania El Baba and microneedling machine Lavanya Vikram CromoAroma Shibui Treatment

17:00 17:30

Biotec technology facial demonstration performed Live demonstrations by creative stylist - Julia Sirra New GK Brand

Kirsteen Cameron – Luxuria Middle East Training Manager Julia Sirra

Probiotics in Skincare

Samantha Taylor/ Key Accounts & Brand Trainer Cosmetica Team

Jessica

Cosmetica Team

Exclusive demonstration of the new demipermanent colour from Davines: View Creative colour and style by Affinage salon professional showcasing wearable editorial hair with stunning use of colour/ Q& A Masterclass with Max Lamparter

Davines- Pro team

Brazilian straightening

Doina Cecan

Professional Beauty GCC 2019

Live StageTimetable

Tracey Devine Smith & Affinage Artistic Team ‘Colour Rebels’

MONDAY 18TH FEBRUARY 2019 Beauty Live Stage

Cosmetica Arigatou Meder Beauty Streax Professional Nail Code Eideal

Timings 10:15 10:35 10:35 11.05 11.10 11.40 11.4512.25 12.25 12.55 13:00 13:45

Affinage

13:50 14:20

BGX

14:25 14:55 15:00 15:20 15:25 15:55 16:00 16:30

Advik Beauty Vivandi Marzia Clinic Italian Professional Beauty

Content

Speaker

Lkme Brand

Cosmetica Team

Arigatou live demonstration

Ikuyo Sakai

Innovative prebiotics acne treatment

Dr. Tiina Orasmae-Meder

Live demonstrations by creative stylist - Julia Sirra, Nailcode collections/ Demo

Julia Sirra

Live demonstration of the EIDEAL newly launched lines: EXTENDED (hair extensions) and LOOP (curling irons) Creative colour and style by Affinage salon professional showcasing wearable editorial hair with stunning use of colour/ Q& A Hair and Makeup demonstrating 2019 looks and trends New Intelligent technology Steam iron Haircut on stage followed with styling with organs products Terrakua Massage

Speaker-Ioana Negru/ Eva Dahinten technician Eideal- Pro Team

Tracey Devine Smith & Affinage Artistic Team ‘Colour Rebels’ Samira Olfat Olita Dubanevica/ Hair technician Anna will demonstrate Elixer Santos Lavanya Vikram

The live stage is free to attend, register in advance at www.professionalbeauty.ae/freeticket to avoid the 100aed entry fee

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PNNB ACADEMY

About PNNB ACADEMY

Eyelashes online Education

PNNB ACADEMY, is a specialized online platform specialized only to provide eyelashes extensions educations Our eyelashes courses are available in English & Danish at present time and is available anywhere and anytime in the world via your smart phone including online daggling support. We also provide a complete new eyelashes courses online which is “chemistry behind eyelashes extensions at a molecular level” to help lash artist to get the best retentions & double up their revenues by helping them understand the products they are using, specially during weather changes. “Better retentions allow you to have more customers, better reputation & great business” Mary

PNNB Lashes

•

Classic/ single lashes stylist certificate

•

Volume lashes stylist certificate

•

Advanced lashes stylist certificate

•

Chemistry behind eyelashes certificate

•

Classic & Volume specialist certificate

Lash Inc approved Academy & Education & PNNB ACADEMY approved eyelashes school. Professional eyelash products. Distribution worldwide for PNNB Lashes. Salon’s owner have -25% on all

+4553656600 – www.pnnbacademy.com – contact@pnnbacademy.com

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Features at the SHOW At this year’s Professional Beauty GCC expo we are offering a variety of different paid for master classes and seminars GLOBAL EDUCATOR NERGISH WADIA-AUSTIN Nergish Wadia-Austin is a global educator for the beauty and hair industry. Nergish will be hosting a one-day master class for all salon owners plus their teams at Professional Beauty GCC on the topic of increasing revenues. Divided into two sessions, salon owners can take advantage of listening to Nergish’s vital tips and tricks on how to ensure your staff are rebooking clients, how get new clients, how to implement sales of new services and the importance of retail – to be sure your business is boosted for the year ahead.

MONDAY 18TH FEBRUARY 25AED PER SESSION Taking place on the 2nd day of the show, the beauty conference returns with an array of ‘how to’ and ‘business’ workshops to help boost your salon business for the year ahead.

SUNDAY 17TH FEBUARY MORNING SESSION: 10.30AM – 12.30PM AFTERNOON SESSION: 1.30PM – 3.30PM 500 AED + VAT A TICKET(which omits two people)

10.30 – 11.15 WELLNESS IN THE WORKPLACE Victoria Tipper, nutrition and life coach, Victoria Tipper

Visit www.professionalbeauty.ae/nergishwadiaaustin for

11.30 – 12.15 2018 CHALLENGES, 2019 EXPECTATIONS Maria Dowling & Professional Beauty Ambassadors

more information

KRYOLAN MAKE UP MASTERCLASSES The Kryolan Pro Team will be running a 2-day masterclass for the advanced make up pros and aspiring make up artists. The beginner’s class will take place on Sunday 17th February with topics covering basic application; cream contouring; eye brow correction; blush application plus much more. The advanced masterclass will cover ‘day’ to ‘night’ make up transformations; special FX; make up for theatre and tv plus much more. SUNDAY 17TH FEBRUARY BEGINNERS MASTERCLASS @ 10.30AM & 2.30PM 400 AED + VAT PER SESSION

Professional Beauty GCC 2019

BEAUTY CONFERENCE

12.30 – 13.15 INSTAGRAM: NAVIGATING OUR FASTEST GROWING BUSINESS TOOL Alyssa Almaiahi, Head of Marketing, Meeras 13.30 – 14.15 HOW INTERIOR DESIGN AND BRANDING CAN ENSURE YOUR SALON SUCCEEDS IN THE UAE’S FIERCE COMPETITIVE MARKET Carla Conte & Boutros Boutros, Brand Creative 14.30 – 15.15 WHY INVESTING IN PR DOES WONDERS FOR YOUR BUSINESS Maria Stapleton, Cara PR 15.30 – 16.15 DIGITAL MARKETING TRENDS – STAYING ONE STEP AHEAD IN THE MARKET Flourish Digital Marketing

MONDAY 18TH FEBRUARY ADVANCED MASTERCLASS @ 10.30AM & 2.30PM 700 AED + VAT PER PERSON

16:30 – 17:15 WHAT MAKES A GOOD MANAGER? Maria Dowling & ‘Manager of the Year’ finalists Visit www.professionalbeauty.ae/

Visit www.professionalbeauty.ae/kryolan for more information

beautyconference for more information

To register for your free ticket to the 2019 expo visit: www.professionalbeauty.ae/freeticket or call +971 (0) 4 375 7300

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World Spa & Wellness Convention GCC

World Spa &Wellness Convention GCC PROGRAMME 2019 The World Spa & Wellness Convention GCC 2019 programme is now live and with a brand new format. This year, the programme is split in to two streams designed to give delegates even more opportunities to choose the key information they need to grow their spa businesses

DAY 1 SUNDAY 17 FEBRUARY 2019 09:30 Intro & Welcome

12.25 STREAM A: Key tips to an effective pre-opening Christelle Besnier, Four Seasons, Dubai

Mark Moloney

10:30 KEYNOTE: Disrpution: How to disrupt an industry that doesn’t know it needs disrupting

MATTHEW ALLISON Founder & CEO, Space Cycle

TREAM A: The business of wellness - how to tap 10:50 S into the next trillion. What’s hot and in demand in the global wellness space

Daniella Russell, founder, DR Global, UAE & UK Maria Haggo, founder, Little Miss Wellness, UAE

S TREAM B: What are investors really looking for when it comes to wellness/spa/beauty investment

Chair: Sharin Shafer, CEO, Sharin Shafer Consulting, Kaveh Anooshiravani, Angel Investor, Founder of Kindness Capital Ventures VC, Koach K & The Hot Box Kit, Elias Chabtini, CEO, Medica, UAE, Faisal Aasam, Empower Sports Partners

TREAM A: Ethics, philanthropy & corporate 11.40 S social responsibility - can this improve the profitability of your business?

Chair: Fadia Gilmore, founder of Thrive Woman, Gaurav Sinha, author, entrepreneur, investor and philanthropist, UAE & UK, Rupert Schmid, CEO, Biologique Recherche, France

STREAM B: Can a spa brand transcend oceans? Can brands succeed overseas and in new markets without changing their vision and sales approach?

Chair: Valerie Reynaert, MD, Sisters Beauty Lounge, Kent Richards, global operations, Six Senses, Thailand, Davide Bollati, founder & CEO, The Davines Group, Italy, Vincenzo Minore, CEO, The Grooming Company, London

STREAM B: Cancer training - why it’s desperately needed Christine Ann Clinton, Christine Clinton Cancer Care, US

13:00 W ELLNESS LUNCH, NETWORKING & EXHIBITION

14:45 STREAM A: Digital marketing, what do and not to do. Tips from the Inside Mili Midwood, Harpers Bazaar, Arabia, Alyssa Almaiahi, marketing consultant, Mint STalk, Ian Reeves & Charlie Williams, Flourish Digital Agency, UAE

STREAM B: Beauty from within - utilising transformative communication to enhance your relationships Sophie Parienti & JC Parienti

15:45 STREAM A: Influencers - how to get your money’s worth. Hear from the horses mouth CHAIR: Hershey Pascual, Journalist Lisa Lazarus, Jelena Petelinkar, Lina Mohjazi

STREAM B: How do I become a better spa manager? What are the best courses and training available? Is online or in person best? What make a great spa manager?

16.30 MAIN ROOM: 16:30 What I wish I knew then - key takeaways from the leaders in our industry CHAIR: Mark Moloney, managing director, Professional Beauty, Sharon Barcock, VP of Spa, Hilton MEA, John Rees, VP of operations, Marriott, MEA, Lindsay Madden-Nadeau, global director of well-being, Accor 17:15

CLOSE DAY 1

19:30 Professional Beauty GCC Awards

Thanks to our sponsors:

professionalbeauty.ae

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World Spa & Wellness Convention GCC

DAY 2 MONDAY 18 FEBRUARY 2019 09.00 OPENING REMARKS

09.45 K EYNOTE: Unleashing the power of empathy in life and business GAURAV SINHA CEO Insignia Worldwide, Authour, Investor, Entrepreneur & Philanthropist 10:35 STREAM A: Who is the new decision maker - owner/GM/asset manager or spa operator/ manager? Chair: Christian Kiefer, managing director, Dreamworks, Donald Bremner, Stirling Hospitality, Jalil Mekouar, CEO, Hotels, MAF, Lindsay MaddenNadeau, Accor, Global

STREAM B: How we got here... the path to success Mahi Aramideh & Aceana Amoros, founder, Elixir Clinic, UAE & UK

11.20 STREAM A: Can hotels, spas, salons and gyms actually generate profit? Learn how to maximise your leisure space (rather than turning it into a restaurant) - GM’s, Asset Managers, Owners Chair: Riccardo Scala, CEO, Reset Active, UAE, John Cole - executive director, Link ME, UAE, Vincenzo Minore, CEO, The Grooming Company, Jordan Davies - founder, Chaps & Co, UAE

STREAM B: Realising the dream - The story of BGX - Blow Out & Go Paria Ghorashi - Rafi, founder & CCO, Ali Rafi, co founder & CEO, BGX - Blow Out & Go, UAE

12.05 STREAM A: Tech is automating the world, why isn’t the wellness industry utilising technology to its full capacity? Marcus Giebel - chairman, Eternity Medicine Maria Axinte, founder & MD, WellSpaConsult, Matthew Allison, founder & CEO, Space Cycle, Taiwan

STREAM B: Coaching for self mastery and success Maria Haggo & Team

12:45 W ELLNESS LUNCH, NETWORKING & EXHIBITION

14:45 STREAM A: Health, wellness and sustainability - making sense for the bottom line. Integrating health, wellness and regeneration across asset classes Kristina Pacheco, founder, Maurph Wellness Consulting

STREAM B: Fitness trends - why are consumers choosing to excersise together and what does the future hold? CHAIR: Raquel Rodriques, founder, Fit n Flex, UAE, Matt Coe, Reset Fitness, UAE, Becky Pritchard, Yoga, Optimal Fitness, James Blower, sales director, Matrix, EMEA & APAC

15:45 STREAM A: Everyone wants to be in Saudi - now what? Chair: Sarah Burns, CEO, Spalution, Mahwish Barber, operations director, Andalusia Clinics, Health & Wellness, KSA, Kholoud B. Al-Hammad, founder & CEO, Veloute Academy, KSA, Ahmed El Sandoby, director of wellness, Jayasom, KSA

STREAM B: Failure - why you MUST fail in order to succeed Kaveh Anooshiravani, angel investor, founder of Kindness Capital Ventures, VC, Koach K & The Hot Box Kit

17:00 SUMMATION & CLOSE

STANDARD PRICE DELEGATE RATES 1 Day Delegate Pass - 510 AED + VAT • 2 Day Delegate Pass - 850 AED + VAT Visit www.professionalbeauty.ae/spa to secure your ticket! professionalbeauty.ae

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Ask the Experts

ask

the EXPERTS Our experts answer an array of questions about every aspect of running a successful salon or spa business

A new salon has opened nearby offering similar services. I feel quite threatened by the competition. Do you have any advice? I truly believe that if you ensure you are offering the best possible five-star service, one which your clients really value, then there is no threat to your business. To ensure this five-star experience you need to do a bit of background work to make sure every staff member knows what is expected of them. For instance, I have educated my staff through both in-salon training programmes and seminars with business experts about the “Michelin-Star” standards that I expect to be in place across the entire company to ensure a flawless Pastels’ experience for each client, every time. If you do not have a client map or journey clearly in place, a good starting point is to begin by looking at your business as objectively as possible, which can be done by completing a SWOT analysis. This is a useful technique for understanding your business’ Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face. Used in a business context, it helps you to carve a sustainable niche in your market and will allow you to formulate a brand mission statement and decide the USP (Unique Selling Point) you have – or wish to have – in this competitive market. From this, you can develop your ideal client journey or a client map. By completing a SWOT analysis of the business, you can identify what makes your salon or spa unique in the marketplace and the fundamental reasons clients and staff choose to visit and work for it. Remember, it might sound like a lot of work, but by auditing your business you will be able to minimise the impact of weakness and threats, as well as identify the areas that need support and put strategies in place to help them to grow. Once you have your client journey clear in your mind and in the minds of your team, invest in a mystery shopper programme to ensure

consistency across all branches and to guarantee the best possible customer experience each and every time. Following each visit, detailed reports should be generated, from which you can develop action points to use in appraisals system to ensure individual staff members grow within the team and are part of your spa/salon’s road to success. In addition to doing mystery shops for your own brand, it is worth mystery shopping rival brands (including any salons/spas which have recently opened near to you) and complete a SWOT analysis for them as it will not only help clarify what you are doing well, but will also allow you to understand what makes your competition successful and what lessons you could learn from them to improve your business. >

Ruksher Malik is an industry expert and co-founder of the successful UAE Pastels Salon chain

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae professionalbeauty.ae

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Ask the Experts

What factors should I consider when recruiting spa specialists for work in the GCC? Traditionally, spa recruitment has relied upon a “advertise and apply” strategy, yet this is no longer enough in today’s digital world as it is primarily directed at the active, rather than passive jobseeker community. When recruiting for spa specialists in a very specific market you may want to look online but also offline. In other words the test, select, engage method has been recognised as being the most efficient, allowing recruiters to tick multiple boxes off the list. Considering that GCC spa specialist candidates are to be international, here are two key aspects be considered when recruiting for this market: 1. Generally candidates should be

How do I manage a strategic turnaround in a tough market? The good news is, having done just that, I can tell you it’s possible! Perhaps you can learn from my story. My spa chain, SensAsia Urban Spas, is the

well experienced in dealing with

largest independent chain in the UAE. The region has faced a challenging

cultural and traditional diversity of the

economy and battled times of recession since 2014 and SensAsia has

GCC region or be aware of and able to

inherited the result of this, primarily in the last 12 months, prompting us to

adapt to other customs. It is important

take action with a very recent strategic turnaround. Rising government costs

that the person has experience in

and the loss of disposable incomes among our core market have been the

relation to the job on task but in

largest blows to our business.

addition to the technical knowledge

We appreciate that our services are extremely disposable and therefore

and practical abilities, consider the soft

can be among the first cuts to a personal budget when finances become a

skills that continue to remain at the

concern. It was obvious to me that we needed to change tactics in Q4 of

core of spa industry.

2018, both internally and externally, in order to address the situation and take

2. While candidates will bring in their

strategic steps to improve it. These began at the top, with a re-organisation of

knowledge and experience from a

the corporate structure and the scaling down of some suppliers and key

previous work place or learning centre,

members of staff. We then, quite clearly and openly, updated our offering and

it is essential that they are able to

in turn brought the team’s focus, together with the message we sent to our

adapt their practices to the work

clients, back to our original concept and underlying brand values of SensAsia.

culture and ethics of the new

We are fortunate that our product largely speaks for itself, but in order for us

organisation. While such quality is

to capitalise on this in a tough market, it has been essential to offer a new

difficult to detect during most

dimension to it.

recruitment processes, it is vital to identify it from early stages.

We have launched several new treatments and amended existing treatments on our menu to complement active and everyday lifestyles, target common body grievances (such as headaches and jet lag) and offer

Maria Antonela Axinte @WellSpaConsult is a Dubaibased spa and wellness consultant with 17 years’ experience on projects and operations with various international brands.

lower price points. The ultimate goal has been to remind our clients and wider target market that they don’t need to omit SensAsia from their “must-do” list. It has worked for us.

Salina Handa is the founder and managing director of award-winning SensAsia Urban Spas. She is speaking on managing a turnaround at the WSWC 2019.

Good luck! PB

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae professionalbeauty.ae

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FEED YOUR SKIN Nourish from the outside-in with these new additions to the vitamin-packed Pre-Biotic SUPERFOOD SKINCARE RANGE.

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Hair Extensions

greatest

LENGTHS

With high demand and good profit potential, hair extensions are a valuable addition to any salon menu says Fiona Vlemmiks

espite fluctuations in fashion worldwide, long hair is always en vogue in the UAE. Flick

distributes the popular Zen Hair

through Ahlan! or Hello and

extensions in the region to salons

the society pages are filled

such as Sisters Beauty Lounge,

with images of celebrities and

JetSet, Essentials, The Loft, BeBar,

be glamorous, and key to realising

other glam UAE residents sporting

Beauty By Edge, Tara Rose, Y-12,

this look is showcasing luscious hair

glossy, long locks.

Platinum Black, MyStyle, Sera

that boasts incredible shine, volume

Beauty Lounge and Casa Havana.

and a real wow factor.

Yet even for those clients blessed with naturally strong hair, keeping it

Haysam EID, managing director of

“In the Middle East women love to

“While some women may be

in perfect condition can be difficult

EIDEAL, who has just launched a

genetically blessed with show-

in our arid climate.

range of hair extensions called

stopping hair, for many they need a

EIDEAL EXTENDED says huge

little bit of help to achieve their hair

volume and length, but

demanded from salons prompted

goals – enter hair extensions.”

unfortunately we suffer from hair

the company to create the line.

“Women want hair with great

thinning due to our water quality

He says: We launched these hair

Another key instigator for the rise in demand of hair extensions is their

and the effects of the sun, so this all

extensions just a few weeks ago. In

ubiquitous use by celebrities and

adds up to create the demand for

response to our salon partners’

social media stars.

hair extensions,” comments Marium

demand for high-quality hair

Qaiser, customer relationship

extensions, we chose to add to our

uses Zen Hair. Meanwhile Mane

manager at Zen Beauty UAE, which

portfolio of products with this

Luxury Hair Extensions launched in

meticulously crafted range.

the UAE in 2017 through partners

Qaiser reveals that Kylie Jenner

Blissology Beauty Supply and now >

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Hair Extensions

distributed to salons such as The Dollhouse, Kozma & Kozma, and

as Belle Femme, Aveda, Blo out bar,

Vinca Rosea has key influencers

Nail Candy and Salah at the Viceroy

distributes Vixen and Blush in

as fans.

hotel, Yas Island, has star clients.

the UAE.

“As a baby brand we’re still very

“We have bloggers working with

Another factor is that

much growing and developing but

us, from fitness models to

improvements in application

Mane Luxury Hair Extensions are

influencers of 200k followers.

techniques mean that extensions

proud to privately support some of

For us, although Vixen and Blush

can be applied more quickly and

the UAE’s Sheikhas, regional

is a luxury brand, it is targeted at

without damage to the natural hair,

influencers and women in the know

every woman as our job is to make

creating a range of looks from

in Dubai’s beauty and fashion

women feel empowered, natural

thickening to lengthening.

industry,” says Amy Ward Middle

and beautiful.

East sales and marketing manager at Blissology. Likewise Vixen and Blush which

“Our London branch has

“If you can go from a ‘lob’ to looking like a Kardashian and back

celebrity clients such as Sarah

again in a matter of an hour who

Ashcroft, Alicia Dixon, Amanda

wouldn’t be game,” says Ward.

has been in the UAE for just over a

Holden and many more,” says

year and now supplies salons such

Kimberlee Buchanan, founding

can provide great profit potential

Offering hair extension therefore

partner at KJ Distribution which

for your business and with more and more brands entering the market it’s clear that the demands for hair extensions show no signs of abating. “Whether it’s for thickening your hair because its naturally thinner, lengthening it because you didn’t like your latest haircut, adding new colours without using chemicals on your own hair or covering up patches where you lack in hair, hair extensions will never go out of fashion” says Buchanan. So how do you choose the right partner for your business? We take a look at what some of the region’s top hair extension distributors can offer your clients.>

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Hair Extensions

48 Eideal Extended The EXTENDED range is made from 100% virgin, remy hair and is initially being launched as a tape-in system for salon use. “With EXTENDED the tape is virtually undetectable thanks to its manufacture from cutting-edge materials,” says Eid. “In the near future, we are planning to develop different type of hair extensions including ranges that we can retail.” Enabling a customised service, EXTENDED comes in a range of 30 colours featuring ombre, balayage and highlighted shades in addition to basic colours. “This complete colour choice means that the hair does not need to be coloured by the salon every time a client request hair extensions,” says Eid adding that the hair extensions can be coloured and highlighted safely if necessary. EXTENDED can be also styled at a high temperature setting (up to 210°C), which means they can be tonged or curled like the client’s own hair without risk of breakage or damage and come in two lengths, 35cm and 55cm, in a pack of 12 pieces.

Vixen and Blush Vixen & Blush uses the micro ring

Mane Hair Extensions

application for most hair extensions with

Mane Luxury Hair Extensions

tape extension used for the 17inch series

supply professional-only, tape-in

only. “The Micro Ring method has

extensions made from 100%

become very popular as it is not only

human, double drawn remy hair.

reusable, but very safe and causes no

The brand uses only fibre tapes,

damage to your natural hair. No glue,

designed to protect the natural

keratin or braiding is used to fit the hair

hair. Comprehensive training and

extensions and both the fitting, and the

support is given from the brand’s

removal processes are straight-forward,

creator and creative director Orla

comfortable and simple,” says Buchanan. The range’s micro ring hair extensions

Burke. Burke, who has extensive experience as an international

retention so styling and follow on

(also called nano rings) last for three

trainer for L’Oreal and Great

training is just as important to us,”

months and can be re-fitted again – three

Lengths and advanced training in

says Ward.

times – at half the cost to the client. All

Going forward, Mane Luxury

extensions are derived from Russian

techniques in the training.

Hair Extensions will launch keratin

virgin hair and the micro ring ranges

“Amazing hair extensions don’t

bonds and a range of luxury, as

comes in 18 and 22 inches.

end at fitting. The best blow-dry

well as more affordable, clip-ins

can make or break your client

and pieces in early 2019.

Trichology, includes advanced

Salons are trained to match extensions with the client’s hair precisely and Vixen & Blush hair can be treated like the client’s own hair – cut, curled and blow

Zen Hair

dried using the salon’s or client’s normal

Zen hair was established over 35 years ago and launched in the UAE in

products. There is a range of 40 colours

October 2018. Zen Hair uses a source guaranteed to be from 100% virgin,

in subtle mixes with multi tonal blends.

remy hair and advanced processing techniques to ensures that the

With the micro ring method, a full head

extensions perform exactly like the wearer’s own hair. Extensions come in

application takes no more than one and a

three categories, Pure, Luxury and Ultimate. Each has the same hair quality

half hours and the client’s natural hair

but varies in top to bottom thickness according to client

can grow while wearing the extensions.

preference. The extensions are also available in more than 42 colours to suit all clients. Zen Hair provides a huge range of hair extension application types from tape extensions to keratin bond (UTip) and micro ring (ITip) extensions in 18 and 22 inches, with some series offering varying lengths including 14 inches. Zen Hair also offers a luxury clip-in extensions in 16 and 20 inches, which, says Qaiser, are becoming increasing popular in the UAE. PB

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10% off new account openings

THE UK’S LEADING EXTENSION BRAND NOW AVA I L A B L E T H RO U G H O U T T H E M I D D L E E A S T INTRODUCES THE ORIGINAL INVISIBLE EXTENSION Beauty Works Invisi Range – For Seamless Invisible Extensions • Voted the UKs No.1 Professional Hair Extensions 7 years running • 100% Human Remy Mongolian and European Hair • Double Drawn for ultimate thickness from root to ends • Worn by celebrities including Huda Beauty, Kyle Jenner and GiGi Hadid

Contact our Beauty Works Middle East team today for further information:

aisling@bsprobrands.com 00971 50 404 8739 @beautyworksmiddleeast

Inspiring.Enhancing.Creating Beauty

Works

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Trends

What lies AHEAD

What’s in store for 2019? We ask industry experts for their predictions on what trends will impact the Middle Eastern beauty market this year

he dynamic beauty industry is constantly evolving and anticipating trends for the year ahead will help you stay ahead of the game. Globally, market intelligence leaders have already aired their

forecasts for 2019 and a key theme for our industry is sustainability. In fact, Mintel has named “sub-zero waste” as 2019’s biggest beauty industry trend with efforts focusing on plastic reduction and

decreasing water consumption. Global trends forecaster J. Walter Thompson Intelligence concurs, highlighting in its The Future 100: 2019 report that waterless treatments, such waterless manicures and pedicures, will become increasingly popular. Meanwhile, in terms of style, red is predicted to be sought after colour for lips, hair and nails throughout the next 12 months. While general global trends are important and will undoubtedly impact your business, being aware of local or regional trends is even more essential. With this in mind, we get the gen on what’s hot or not in GCC this year. >

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Style Trend: Slick and shine “Advanced technology means we are observing great progressions in product design and creative techniques in the make-up artistry. Bold application techniques, complex product textures, bright colours, elements of special effects in almost everyday make-up and futuristic looks are at the forefront of leading make-up trends both worldwide and in the Middle East. Glossy and wet face effects, created with the help of advanced foundations and contouring products, will be a top trend. Metallic and shining pigments will be used for day make-up and to create more glamorous looks. The main lip colour in 2019 will be scarlet. On the eyes, the emphasis on the lower eyelid will continue to be an important trend and we will see shining pigments used in the corners of the eyes. Like for skin, a shiny, wet effect for the eyelid will be in demand. We will see metallic pigments used on both the lips and eyes to balance make-up in various colours such as blue, green and orange, etc. Combed up thick broad brows continue to be the hot trend in 2019!” Predicted by: Sumaiya Al Riyami, managing director, Maryana Cosmetics, Oman and UAE

Eco Trend: Sustainability “It’s not altogether new, but over the past few years there has been a definite move towards eco-conscious and healthy consumption, which has grown year on year, and in 2019 I believe this trend will continue to rise. Even if consumers are still struggling to be sustainable in their daily lives, they are now thinking with a sustainability mindset and therefore expect brands to consider the environment and the impact they are having on its future when it comes to the way in which they manufacture their products. Consumers are more interested in the production ethics than ever before: the products have to be

eco-friendly as much as effective. Consumers are also looking to know more about product composition. This is true for what they eat and also for what they apply on their skin and on their hair. At EIDEAL, we have the same concerns and that’s why we chose to partner with Davines two years ago. This B Corp certified company develops products made with more than 75% of natural or natural derived ingredients, using energy from renewable sources and packaged minimising their environmental impact.” Predicted by: Haysam Eid, Managing Director of EIDEAL

Hair Style Trend: ’60s Locks “There are a few former hair trends set to make come back this season and one is ’60’s styles. Though we’ll take inspiration from that decade, styles will have a modern twist with long hair being textured with a Brigitte Bardot heavier fringe, making this look very sharp. The medium length bobs trend will remain but in 2019, they will take a very textured approach with strong layering around the face but with very soft ends. As for hair colouring, the colour making a statement this year is a very gold copper with hues of velvety brown. This can be very wearable on different levels and always looks extremely expensive and luxe on the right skin tone. Generally, I think the Middle East is becoming a very fashion forward region and it is very refreshing to see our clients becoming more experimental with their hair especially since this region has always been very prone to coveting extremely long and very polished hair. I believe this season will see some amazing and fresh looks around our city.” Predicted by: Kelly Cyndrowski salon owner and creative director of Salon Ink

Skincare Trend: Clean Beauty “Clean Beauty” will grow as one of the biggest trends in regional consumers’ minds. Although there has been a definite move towards improving the quality and provenance of ingredients used in beauty products worldwide, there will be a greater move towards ‘clean’ beauty products, free of ingredients like silicone, parabens and sulfates. Plant-based beauty, just like plant-based living, is becoming more popular and we observe that more and more brands are seeking to put this at the forefront of their ideology. Regional consumers are becoming savvier and recognise the important of clean, natural ingredients in skincare. Therefore, we expect to see more cosmetic products and lines containing ingredients like kale and algae, which are not only good for the body, but also for the mind too. Another big trend we expect is that active ingredients in skincare products like peptides, or other anti-ageing ingredients will be reformulated into “boosted” versions for consumers who want to get the most from their products for as little outlay as possible. In their everyday skincare routine, people will co ntinue to appreciate products that can target specific skincare concerns like blemishes, dark spots, fine lines and wrinkles.” Predicted by: By: Sumaiya Al Riyami, managing director, Maryana Cosmetics, Oman and UAE

Trends

Product Trend: Instagramable design “The other main trend for 2019 is directly linked to the major influence that Social Media has in the digital age. As Social Media platforms can directly impact beauty purchases (especially true with Instagram) brands have to think about the look of a product as much as the packaging. The product has to be efficient but also eye-catching in terms of its appearance. In February, we are launching a new curling iron line called LOOP and we worked as hard as we could to produce a high tech tool with an “instagramable” design.” Predicted by: Haysam Eid, Managing Director of EIDEAL PB

Stay on top of the trends by visiting Professional Beauty GCC 2019 - register for your FREE ticket by visiting www.professionalbeauty.ae/freeticket

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57 Interview

The Organic

Hairdresser

Pioneering organic hairdressing since 1999, TABITHA JAMES KRAAN is well known within the hair world for her 100% natural and organic hair collection. Also known as, ‘The Organic Hairdresser’ Tabitha has over 30 years experience in the hair industry and so tells her story about how her brand began… Tell us more about your background in the hair industry? I was born and bred into the hairdressing world – my Mum was a hairdresser and I would often go with her to visit clients. In those days ‘perms’ were the rage, and I could never understand why my Mum wanted to do the job she did. Where we lived, we were surrounded by nature and organic goodness, we had horses, we explored the countryside – my Mum’s job was a complete contrast to our normal life. At this point I decided I wanted to be a chef because of my love for putting ingredients together, however on my first day of cooking school I realised I couldn’t work with the knives they gave me, and was quick to realise that hairdressing was the way forward. 30 years on and I still don’t regret my decision!

Being a salon owner, at what point did you decide to produce your own organic hair range? My salon opened in 1993, very soon after I quickly got married and had a child. It was actually at my first appointment where my midwife told me that because I’m pregnant I couldn’t colour my hair, I had a real light bulb moment. I had never thought that what we put in to our bodies, travels through our blood streams and can be harmful. Our scalp has the most concentrated area of hair follicles – which is one of the worst places you can put chemicals. Immediately after this, I returned back to the salon and completely changed the way we worked, because I identified, if I can’t do this to myself there’s no way I can do this to my clients. At the time there were no brands out there, which were 100% natural and organic – I was quick to learn that raw materials were not high performance – and so with my love of playing and putting ingredients together to create unique formulas, the brand began.

Tabitha James Kraan is based on three main principles, what are these? Most problems with hair comes from the fact that we’ve removed the protective layer of the hair – this is a very fine layer of oil which should be there, but isn’t. The acid mantel

on your skin is a very fine layer of oil which is naturally reproduced daily because of the skincare routines we have in place. This natural layer is missing because we don’t look after our scalp as much as we should. So my first principle is oil rebalancing, if you can get that natural oil back on to your hair you will have less damage. It’s all about bringing vitality back to your hair and getting it to the right layer – with the scalp the oil balance is all about getting back to neutral – there are many products in my range which helps balance this back. The second principle is correct cleansing – you need to treat your hair like cashmere, wash it like cashmere and protect like cashmere. Our hair cleanser is designed to clean the oil in your hair, but not remove it, it’s a great product for a client who has oily hair as it rebalances the scalp. We all need to change our attitude when looking after our hair. Hair isn’t a living fabric, as soon as you’re in heat moisture evaporates – leaving hair damaged and dry. The quick fix these days is to protect our hair with a plastic coating which causes more harm than good. This is why I’m so against silicones – we need to moisturise our hair and scalp, as we would do morning and evening to our skin.

What’s on the horizon for your brand? Next step is to launch a completely 100% natural free colour range – I’ve been working with organisations which are growing medicinal ingredients to develop health beneficial scalp and hair products. My hair care routine, is the same as my skin care routine. I look at skin and scalp as the same entity. The one thing I say to people is – what is it that you do that’s different? Would you be willing to wash your face with your shampoo every day for a week? No I thought not! PB

Tabitha James Kraan will be exhibiting on Stand D22 at Professional Beauty GCC next month register for your free ticket to attend the show at www.professionalbeauty.ae/freeticket or visit www.wellnessunited.com

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CHOOSE THE LIGHT

WWW.DAVINES.COM FACEBOOK.COM/DAVINESOFFICIAL

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THE CENTURY OF LIGHT IS DAVINES STATE OF THE ART BLEACHING SYSTEM THAT PROTECTS HAIR AND SCALP ENRICHED WITH AN EXCLUSIVE PROTECTIVE BOOSTER OFFERING ABSOLUTE SAFETY AND NEW COMFORT TO COLORIST AND CLIENT.

09/01/2019 17:25

Sustainability

Sustainable BEAUTY

One key company really stands out in the field of keeping our “world going” EMMA BARON finds out more…

eeping our world going is at the top of many

laboratories and gardens where the ingredients

brands’ agenda these days – and has fast

for the Davines brands are produced.

become a major theme, within our industry. One company in particular, eats, sleeps and breathes sustainability – this is the Davines

Upon my visit to the Davines Village in June last year, the eco-ness was evident. The brains behind the design of the village has gone above and beyond to

Group. Founded in Parma, Italy, in 1983 by the Bollati family, the Davines Group is home to three major leading brands – Davines, Comfort

Zone and Skin Regimen. Sustainability is at the very core of the Davines Group values and each year the company releases a report called Sustainable Beauty which highlights its milestone and major eco achievements. In the report, Davide Bollati, the current president

of the Davines Group and part of the founding family, states: “There has been unanimous commitment of the Davines company and community towards incremental improvements to our indicators, as seen within this

make sure that the Davines Group is at the top of its

report. Perhaps it is due to the increasingly systematic

game to produce natural ingredients for all products,

and cultural approach to sustainable development that

which will ultimately help save the planet. This

Davines is often considered as an influencer, and

includes a wood and glass structure to minimise the

accepted as a model of reference for it’s community,

use of artificial lighting, solar thermal energy and

industry and clients; this gives us considerable strength

geothermic units, sanitizing units using only water

to continue on our path with firm conviction.”

vapour in place of chemicals and kitchen waste being

The Davines village opened its doors in Parma in 2018. The latest home for the Davines Group is over

used to feed the garden. It is clear that the Davines Group has gone above and

77,000 square meters and was designed to give

beyond with its efforts in keeping this world rotating

shape to the values of beauty, sustainability and

and I only hope that more brands will incorporate

well-being. The beating heart of the village is the

concepts in to their business which will help make a

greenhouse, and surrounding this are offices,

difference to this earth. PB

To read the full report visit www.sustaining-beauty.com or visit the Davines stand B6 at the Professional Beauty GCC expo on February 17 & 18 at Festival Arena, Festival City, Dubai

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Marketing

Diary

salon owner OF A

This month we talk to award winning salon owner Maria Dowling – Founder & Creative Director, mariadowling Salon, about the challenges the past year has bought her, and the excitement for the year ahead Q: Being a salon business owner, what were your biggest challenges of 2018? I think last year’s biggest challenges were keeping our costs down and while still providing excellent customer service. Another challenge is to keep the staff motivated and bring in new clients, when our clients leave Dubai. We have had to work hard and make each day count to reach our targets during the past 12 months.

Q: Were the challenges you faced any different from previous years running your salon? The challenges are the same year on year. Last year we did have more clients leaving Dubai than we have ever experienced. Profit margins on product decreased as the prices increased but we were unable to increase our retail prices.

before with information readily available on social media and the likes. They know what they want and what to expect. And clients expect to be wow’d every time. It is up to us to continue to do this in 2019 if we want to remain at the top of our game. My advice would be to stay focused on your work and your targets, and be ready to make changes when you need to. Don’t stand still!

Stay focused on your work and your targets, and be ready to make changes when you need to!

Q: How do you think the industry can help work together to make these challenges easier for other salon business owners? We have a salon owners group who get together on a monthly basis to share news, advice and knowledge about the industry and business environment. This has been a great support for many of the U.A.E. salon owners who may feel quite isolated with no one to talk to about issues surrounding their business. We now pass CV’s on to each other too.

What advice would you give a salon owner who is looking to start a salon business this year?

Know your business plan and stick to it. Make sure you have enough investment, not only for setting up but to also get through months of losses before you start to make anything. Invest in staff, not just the décor - good, well-paid staff will make you money. Get the best products at the best deals from the best suppliers – don’t buy cheap product. PB

Q: Do you see the industry improving in 2019? We are currently at the point where everyone wants value for money and you have to match your charges with what you are offering. Clients are savvy and far more aware than ever

Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call: +971 4 345 4225 Follow mariadowling on Instagram @mariadowlingdubai Maria will be speaking along with our Professional Beauty ambassadors on Monday 17th February at Professional Beauty GCC - visit www.professionalbeauty.ae/freetickets to register for your free ticket to see Maria!

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Life of a Stylist

Life of a stylist in the UAE

Anthony

Walsh founder of Mane Hair and Beauty Salon, JLT Dubai

Anthony, tell us about your hairdressing journey, where did it all start?

Do you find it challenging?

I started hairdressing when I was 15

I love a good challenge, I thrive on it.

Every business is challenging at the best of times, but if it didn’t challenge me I wouldn’t be doing it.

and quickly fell in love with the industry. I was very fortunate to train with some of the most iconic names in the industry.

Is there a big difference in running a salon business in the UAE compared to Ireland ? I think no matter where a salon is, it’s important to have

Why did you decide to come to Dubai and open your own salon in JLT?

an educated and passionate team, 5 star customer

Like everyone, I came to Dubai for sun, sea and hard work!

country will have different employment rules and

I never planned to open my own salon, it was a natural

regulations but the backbone of any salon business,

career progression.

I think, is being the best you can possibly be at all

service and to be on top of the latest trends. Every

times and offering a high standard of service.

You and your team seem to be really close, you must be a great manager. Any manager is only as good as the team they walk behind. My team members are passionate, eager to be educated and really great at what they do. We all are super close and this is reflected in in the salon atmosphere and environment; in MANE you will always hear giggles, jokes, a kettle boiling and hairdryers on full speed.

Where does the drive and inspiration come from? Growing up, I was always taught if you’re not passionate about something don’t bother doing it. I love the fact I love my job. No matter what I wanted to be, I wanted to be the best. I think it’s important to strive towards goals, so educating myself constantly keeps my passion alive. PB

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professional

Professional Beauty GCC 2019 Awards

BEAUTY GCC Awards 2019 The final shortlist of the 2019 Professional Beauty GCC Awards can now be revealed

Bridal Stylist of the Year

Men’s Hairdresser of the Year

Andrea Lindeyer, Be Bar Blow Dry Salon Daisy Cropper, Tara Rose Salon’s Fariha Latif, Be Bar Blow Dry Salon Saima Saqib, Be Bar Blow Dry Salon Rica Stoica, Be Bar Blow Dry Salon Roula Bakkar, Sharjah Ladies Club - Orchid Beauty Boutique

Sponsored by: Morgans Amer - The Loft Fifth Avenue Cristian Bonday Cabeza - Studio XY Beauty & Grooming Elton John C. Leonardo - Studio XY Beauty & Grooming Hany - Jazz Lounge Spa Hassan - Jazz Lounge Spa Ossama Basher - The Loft Fifth Avenue

Colour Technician of the Year Carah Connolly - Ted Morgan Hair Davide Losi - Y12 Salon Emily Griffiths - Headkase Hair Salon Ilaha Novruzova - Sisters Beauty Lounge Natalie Kasses - Pastels Salon Ritz Carlton Rachel Dawson - Tara Rose Salon’s Susan Sattar - Mane Hair and Beauty Salon Sarah Wear - Salon Ink

Make Up Artist of the Year Sponsored by: Provoc Makeup Emily Clayton - The Lipstick Institute Jovana Knezevic Morag Steyn Naima Bennani Nina Ubhi Toni Malt - Toni Malt Makeup Academy

Nail Technician of the Year Analyn Tanajura - The Nail Spa Erica Balbin Miranda - Cocoon Nail Spa Maden Sernande - Chi Nail Spa Maritess Rosario - Sisters Beauty Lounge Michele Burke - Michele Burke Nails Victoria Carmazan - Salon Ink

Team of the Year MANE Hair and Beauty Salon mariadowling Salon Pastels Salon Salon Ink Tara Rose Salon’s Ted Morgan Hair The H Dubai - Mandara SPA The Pearl Spa - Four Seasons Hotel and Resort Dubai >

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Therapist of the Year

Hair Salon of the Year

Sponsored by: Voya Bekezela Patience Ndlovu - Talise Ottoman Spa Zabeel Saray Geraldine - AVEDA Grace Chua - Cleopatra’s Spa and Wellness, Wafi Jacinta Davida Ceotzee - NEO NOIR Beauty Center Lamiya Shahjahan - Blush N Curls Ladies Salon & Spa Wilfred Suarez - Willow Stream Spa Fairmont The Palm

Sponsored by: Davines Be Bar Blow Dry Bar, Dubai mariadowling Salon, Dubai Marquee, Emirates Hills, Dubai Salon Ink, Dubai SLaM, Dubai Tara Rose, Khalifa City, Abu Dhabi Y12, The Ritz Carlton, DIFC, Dubai

Business Director of the Year

Hair & Beauty Salon of the Year

Sponsored by: EIDEAL Anthony Walsh, MANE Hair & Beauty Elham Mansour Frongia, Chi Nail Spa Kelly Cyndowski & Sharon Anderson, Salon INK Ruksher Malik, Pastels Salon Tara Rose, Tara Rose Salon’s Valerie Reynaert, Sisters Beauty Lounge

Aveda Flagship Salon, Galleria Mall, Dubai Glamour Hair Salons, Al Zeina, Abu Dhabi Joz Salon & Spa, Bahrain Locks by LouLou Hair Boutique, Dubai Pastels Salon, Al Wasl Road, Dubai Roots Hair & Beauty Salon, Doha, Qatar Sisters Beauty Lounge, St Regis, Abu Dhabi The Loft Fifth Avenue, Dubai Mall, Dubai

Manager of the Year

City Hotel Spa of the Year

Sponsored by: Reviderm Andrea Fiscor, Scintillia Skincare Carolyn Collins, Roots Hairdressers, Doha Georgina Hosny, AVEDA Karen Tomsett, Salon INK Rana Habashneh, Marquee Samantha Samson, Sisters Beauty Lounge

Spa Leader of the Year Sponsored by: Biologique Recherche Ajoy Biswas, spa manager, Narcissus Hotel & Spa, Riyadh Carolina Moquist, spa manager, Waldorf Astoria, Palm Jumeirah, Dubai Christelle Besnier, spa director, Four Seasons Hotel & Resort, Dubai Rena Ochieva, Spa & Recreation Manager, The Westin Abu Dhabi Golf Resort & Spa Rosalin Lau, Director of Spa and Wellness, Six Senses, Zighy Bay Siraj Halyara, Diector of Spa Operations, Zarya Wellness Spa, Ajman

Beauty Salon of the Year 86 Beauty Lounge, Dubai Chi Nail Spa, Dubai Nbar, Golden Mile, Dubai Project Beauty, Dubai The Nail Spa, Eastern Mangroves, Abu Dhabi The Nail Spa, Mall of Emirates, Dubai

Professional Beauty GCC 2019 Awards

Sponsored by: Lemi CHI, The Spa, Shangri-La Qaryat Al Beri, Abu Dhabi Dahlia Spa, Four Seasons Hotel, Al Maryah Island, Abu Dhabi Mandara Spa, The H Hotel, Dubai Six Senses Spa, Symphony Style Hotel, Kuwait The Spa, Four Seasons, DIFC, Dubai The Spa at Steigenberger, Business Bay, Dubai

Day Spa of the Year Sponsored by: Elemis Belle Femme Beauty Boutique & Spa, JBR, Dubai Cleopatras Spa & Wellness, Wafi, Dubai Luban Spa, Dubai SensAsia Urban Spa, Emirates Golf Club, Dubai The Haven Spa, Dubai Tips & Toes, Al Barsha, Dubai

Resort Spa of the Year Sponsored by: Gharieni Anantara Spa, Anantara the Palm, Dubai GOCO Spa Ajman, Ajman Saray, Ajman Nikki Spa, Nikki Beach Resort & Spa, Dubai The Pearl Spa, Four Seasons Hotel & Resort, Dubai Waldorf Astoria Spa, Palm Jumeirah, Dubai Willow Stream Spa, Fairmont the Palm, Dubai

Also with special thanks to our Platinum Sponsor:

Good luck to all finalists - the winners will be announced on February 17th at a black-tie gala dinner held at the Intercontinental, Festival Arena

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tried & tested

race against TIME A

This month we tried… Rayya Wellness Experience at The Retreat Palm MGallery by Sofitel

The lowdown Rayya Wellness Centre is the first wellness spa of it’s kind to reach Dubai, located at the brand new Retreat Palm Dubai MGallery by Sofitel. Rayya is not just a spa, but a wellness retreat with treatments which extends out to nutritional advice, time with accredited doctors and customised treatment plans best suited to each clients health and fitness. A completely detoxifying retreat - with a spa at the heart of the hotels core values - to step away from our busy working schedules, switch off and to really think about life’s worth.

PB says Wellness has been such a major buzz word in our industry of late - so when invited to try a complete detoxifying, wellness experience I was quite to see what the fuss was all about. Stepping into The Retreat Palm was like a safe haven away from the crowds and craziness of Dubai. The spa itself is tucked away in a quiet spot of the resort, it was very clear to me upon arriving that the spa really is the heart of the resort - not only because of the amount of extensive treatments on offer, but the ambiance of women and men who had also come to spend their day being pampered. The experience comes in four stages, the first being Cryotherapy. Again, a treatment which I have seen pop up on social media - I was quick to jump on the ‘cryo’ hype. After a thorough consultation my therapist tells me that spending 3 minutes in this

-140degree Cryotherapy machine has multiple health benefits, not only this you can burn off 800 calories, and walk away feeling hyped and energised. The experience was less daunting then anticipated - and once I had movement back in my legs I felt instantly full of energy. The next treatment was a full body massage - I chose the detoxifying oil to as I felt this was best suited as a follow up to the cryo experience. Following this, I was lead in to a separate room to experience the Lemi Quartz bed - a sand based heated treatment where my therapist performed a singing bowl ritual and left me for 15 minutes to have some down-time, to which I swiftly fell asleep! The final stage was some further chill time in the relaxation room - where I experienced 10 minutes of detoxifying oxygen (and of course the Rayya tea which incidentally was delicious) Upon leaving I was asked to have an emotional colour test from Altearah - a great retailing technique as it got me purchasing my chosen colour ‘red’ which mean’t I was lacking in energy.

Business benefits This spa really incorporates all factors of what they stand for - a true one-stop wellness destination with added benefits for all who want a simple massage - I felt like I’d spent an entire day there when it was only a few hours. Having alternative treatment beds like Lemi’s Quartz bed adds a added unique experience as it feels like an entirely separate treatment in itself. PB

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Join our list of prestigious clients: Burj Al Arab // Soﬁtel the Palm, Dubai // Four Seasons Abu Dhabi // Emirates Palace Abu Dhabi // Six Senses Zighy Bay, Oman // Mandarin Oriental, Dubai // Palazzo Versace Dubai // Four Seasons Kuwait // Four Seasons Bahrain and many more ...

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Gharieni Middle-East • Dubai Design District D3 • Building 1 • Ofﬁce B208 • Dubai +971 (0) 4 276 6734 • info@gharieni.ae • www.gharieni.ae

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