Professional Beauty GCC - September/October 2019

FOR YOUR BEAUTY, HAIR AND SPA BUSINESS

‫للجامل والشعر والسبا‬

HOUSE OF LUXURY

THE ART OF COUTURE BRAIDING TECHNIQUES

UNDER THE SEA THE NEW FRIENDLY WAVE OF MARINE FRIENDLY SUN CARE

October 2019 | professionalbeauty.ae

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AUTUMN DAZE

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Contents

3 Welcome back - it seems as though the Summer months proved fruitful for all properties and brands this year, with the demand of missing the magazine being heard by many of you – we listened, and have bought bi-monthly issues back!

We are a community, spending time listening to you and the challenges everyone faces within this climate is becoming ever more apparel amongst us all. Our content within all our issues strives to help boost awareness of these issues we are all facing, by helping you resolve problems and also deliver awareness of new and exciting trends and techniques, which should be added to your treatment menu to help boost business for the year ahead. Our job is to look at what is trending globally and report back so you can continue to be inspired and up to date – on page 30 we reveal just that, by looking at the autumn fashion weeks nail trends, fresh from the catwalk.

It has been a summer of trends, with more and more consumers investing on skincare to help combat the day-to-day common problems of pollution, this includes investing in marine based SPF’s, which acknowledges another growing trend of helping the environment, we explore this marine based craze on page 40.

You will find on page 58 of this magazine our yearly directory – essentially a list of all the brands you can find in the region plus their contact details. Their full profiles can be seen by visiting www. professionalbeauty.ae/directory.

It is great to be back – thank you to all who have supported us and to all of those who twisted our arms in making this happen, I look forward to welcoming you all to our next exhibition held at Festival Arena on February 16 & 17!

Emma Baron

Editor |

@pro_beautygcc

Published by and (C) 2019 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City.

321 Building #8, Dubai. UAE t: +971 (0) 4 375 66 53

Cover image: Shutterstock @emmatheeditor @pro_beautygcc

@PBGCC

facebook/PBGCC

Sales executive: Maricel Macalino maricel@professionalbeauty.ae

Design & production: Image Creative Design www.imagecreativedesign.co.uk

Sales director: Zaid Nourouz zaid@professionalbeauty.ae

Printing: Masar Printing and Publishing, Dubai-UAE - PO Box 485100, Dubai www.masarprint.com

Trade Exhibitions & Publishing FZ LCC

Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0) 4 375 66 53

News editor: Emma Baron emma@professionalbeauty.ae

Marketing Manager: Emma Baron emma@professionalbeauty.ae

Contributors: Maria Dowling, Jamilla Paul

General Manager: Andrew Green andy@professionalbeauty.ae

Advertising: t: +971 (0)50 359 1157

Publisher: Mark Moloney

Controlled Distribution: Blue Truck www.bluetruck.ae The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers.

Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances.

The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. Anyone dealing with advertisers must make their own enquiries.

professionalbeauty.ae

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ALIVE ORGANIC PROBIOTIC

EXCLUSIVE DISTRIBUTOR IN THE GCC WELLNESS UNITED INC. www.wellnessunited.com +971 4 451 6218

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Contents

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Contents Regulars 7 News

Openings, launches and the rest of the news from the world of spa, hair and beauty 19 Insider

Our exclusive monthly stats for beauty salons, spas and hair salons 25 Marketing tips

We explore how to produce the correct content for your social media 27 Ask the experts

Advice on training your receptionist, getting the right tools for your salon, and the difference between gel nails and long-lasting lacquer

Hairdressers Journal 45 A day in a week with Jamilla Paul

We go back stage with Jamilla Paul in the lead up to Arab Fashion Week 54 Winter is coming!

Hair trends revealed 56 Magenta Madness Errol Douglas creates a choppy purple bob

Features 39 Maria Dowling

In this monthly column Maria Dowling talks millennials 58 Brand A-Z

Our yearly printed directory listing all the beauty, hair, spa and aesthetic brands in the region

On the cover 30 Autumn Daze

AW 19 nail trends revealed fresh of the catwalks 40 Under the Sea

We explore marine based products 50 House of Luxury

Braiding techniques with Patrick Cameron

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THE ULTIMATE IN STYLING VERSATILITY www.eideal.com

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7 News

News W Hotel Debuts in Oman Marriott International has opened its latest W Hotel in Oman, the second W to open in the Middle East this year.

The 279-bedroom W Muscat is set against the backdrop of the rugged Al Hajar Mountains, which form a stark contrast to the historic capital city’s lively waterfront.

All of the guest rooms and suites at W Muscat provide uninterrupted views of the ocean, with their design drawing inspiration from the sea as well as the asymmetrical lines of the nearby mountains, caves and desert.

The Escape’s Away Spa offers 10 treatment rooms, a steam room, a hammam and a couples’

treatment room. The spa design is inspired by the ancient ritual of stargazing, where guests are enveloped under a bejewelled

night sky within the intimacy of cave-like comfort. The spa also includes a beauty Bar for touch-ups and ‘quick fix’ treatments.’

L’Occitane announce increase in sales thanks to Elemis acquisition L’Occitane has announced a 16.2% increase in net sales for the first three months since it acquired skincare brand, Elemis.

Net sales were $400 million, with Elemis sales having been consolidated since April 2019.

According to the company

statement, “sell-in sales accounted for 31.4% of the groups total sales and amounted to $123 million, an increase in 43.1% compared to this time last year. The increase was primarily driven by Elemis.”

Reinold Geiger, Chairman and Chief Executive Officer of

L’Occitane, said, “we are pleased about the accelerating sales growth of L’Occitane en Provence.

It is also encouraging to see decent growth in more mature markets, such as Japan and Europe. Our growth in China remaind robust despite the prevailing global macroeconomic uncertainties.

Elemis, our recent acquisition, is already having a profound impact on our top-line and will support our profitability in 2020.”

Geographically, the UK, other countries, Russia and Brazil all posted encouraging growth at 253%, 18.7%, 16.4% and 13.6% meanwhile, China saw growth of 8.3% driven by a successful digital strategy of e-commerce, marketplace and web partner channels. Hong Kong saw a decline in retail sales. professionalbeauty.ae

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A luxury spa experience begins with BC Softwear South Lodge Hotel & Spa, UK

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The SupremeSoft collection of couch covers, massage towels and bathrobes can help reduce drying times by 70% in comparison with traditional towels.

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The ultimate in luxury spa linen, robes and slippers for your hotel and spa

Pevonia provides access to water in developing countries via new charity campaign

Skincare and spa brand Pevonia has launched WOW, a global campaign centred on the concepts of World of Wellness and Wellness of World.

It is designed to recognise that Pevonia is founded around a belief in protecting the Earth’s natural resources with sustainable, ethical, sourcing and

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biodegradable formulas, and is also making an investment into creating positive change.

One of the pillars of the World of Wellness and Wellness of World campaign is: Conservation and Clean Water.

This led the company to become a proud supporter of “charity: water”, which has funded more than 38,000 water projects across 27 countries and brought water to more than 9.5 million people since launching in 2006.

100% of all public charity: water donations go to fund water projects, while private donors cover operating costs.

Each project is chosen according to water availability, culture and economic conditions.

They include: drilled wells; handdug wells; spring protections; rain catchments; bio-sand filters; water purification systems and rehabilitations.

US to ban animal testing for cosmetics The US Congress is considering a total ban on animal testing for cosmetics, according to a report published by Chemical Watch.

The Safe Cosmetics and Personal Care Products Act of 2019, which was introduced by Representative Jan Schakowsky, purports to ban the practice across the country as well as usher in stricter labelling requirements for cosmetics and personal care products.

“We should restore consumer confidence in the safety of beauty and personal care products by making safe cosmetics the new normal,” the Representative said on the sixth introduction of this legislation, per Chemical Watch. professionalbeauty.ae

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Hilton RAK Resort and Spa launches Himalayan Wellness Grotto The spa at Hilton Ras Al Khaimah Resort and Spa has launched a Himalayan Wellness Grotto to it’s spa offering.

The Himalayan Wellness Grotto will feature Himalayan hot stone massages which use warm

Himalayan salt crystals to detoxify and cleanse the body working with chakras and meridians aimed at eliminating negative energy.

The Himalayan Wellness Grotto will also be the home of 30-minute personal yoga sessions and

meditation classes.

A ladies spa night has also launched every Tuesday from 6pm – 9pm where the Himalayan Wellness Grotto and Spa is open to ladies along with discounts on treatments.

Entries open for the third Professional Beauty GCC Awards Aimed to recognise the best individuals and properties in the beauty, hair and spa industry, the third Professional Beauty GCC Awards will take place on Sunday

16th February in Dubai.

Entries are now open, with new categories for the 2020 awards including ‘Barbershop of the Year’, ‘Salon Stylist of the Year’ and

‘Marketing Campaign of the Year.’

Platinum sponsor of the awards, Haysam Eid, founder of Eideal comments: “We are delighted to have been unveiled as Platinum Sponsor for the third Professional Beauty GCC Awards for the second year running. For many years, Professional Beauty GCC has been the go-to resource for salon and spa professionals and we have witnessed first-hand the positive impact the outlet has had in the market. The PB GCC team have always shown great support for EIDEAL and its brands and so we are proud to be able to reciprocate this.”

It is free to enter, visit www. professionalbeauty.ae/awards for more information. The deadline for submissions is October 13th.

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Y R A N I D O BE EXTR An ordinary barber with the right tools can be extraordinary

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Combating global pollution is key focus for Natura Bissé With global pollution being just as damaging as UV rays, luxury skincare brand Natura Bissé have recently expanded their latest Diamond Cocoon range to take prevention one step further.

Recent statistics reveal that the combination to environmental factors and blue light (HEV) is the number one cause of premature aging.

Natura Bissé have launched the Diamond Cocoon Sheer Cream and Diamond Cocoon Sheer Eye Cream which will protect skin from modern pollution and prevent signs of aging.

Both products are designed with effective anti-aging and antipollution technology; they restore, hydrate, protect and enhance the skin, giving a natural touch of colour that adapts to all skin towns which minimises perfections.

Aromatherapy beauty product sales soar 500% in first half of 2019 Sales of aromatherapy-based prestige beauty soared by more than 500% this year as consumers invested in products with aromatherapeutic benefits to aid their mental health, found market

analyst The NPD Group.

Research has shown that both lavender and frankincense essential oils have calming and anxiety-relieving effects on the nervous system, and there was

a 552% increase in value sales of lavender-based products from January to the end of April 2019, compared to the same period in 2018.

Meanwhile, skincare formulated with frankincense has also proved popular, demonstrated by a sales increase of 200% during the same period, the report found. Sales of rose and lemongrass infused products also grew, by 6% and 5% respectively.

“The emergence of the mindful beauty trend is a response to the need to achieve solace and self-care in beauty rituals that calm the mind, cleanse the skin and offer a little ‘me’ time,” commented NPD UK beauty director June Jensen.

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INDUSTRY NEWS FROM AROUND THE GLOBE Dior and CitySpa Cocoons partner to create 24-hour spa concept Hotel spa consultant Peter Droessel has created a 24-hour wellness concept for Capella’s five-star Breidenbacher Hof Hotel in Düsseldorf, in partnership with Dior.

The concept, CitySpa Cocoons, offers tailoured treatments in noiseless circular cocoon treatment rooms to create a relaxing atmosphere.

Also on offer is a Forest Air treatment, using specialist-breathing stations from Spiroyal.

Droessel and his team of therapists will manage the spa on behalf of the hotel and will take reservations for treatments up until 11pm.

After this, guests will contact the spa’s hotline, which connects to a

Cocoon holistic therapist.

Dior is Cocoon’s cosmetic partner and the Düsseldorf location is the only German CitySpa partnered with the Dior Homme System, a treatment that has been uniquely

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tailored to men’s skin.

“As we’re a business hotel, men are our special target and the Dior Homme System is specially designed to pamper men’s skin,” Droessel added.

Brow treatments are the most searched beauty terms in the UK

Microblading and HD Brows are among the top beauty searches

in the UK over the last 12 months.

Online beauty retailer Fragrance Direct analysed Google search data across Europe over the last year to find out which beauty and hair terms were searched for the most in each country.

“What is microblading”

and “What are HD Brows” were in the top six searches for the UK including hair terms, and were in the top three beauty searches, with 96,000 and 53,500 searches respectively.

“How to contour” came in second with 67,900 searches, while “How to apply eyeshadow” was searched for 51,800 times.

JW Marriott set for Maldives debut The JW Marriott Maldives Resort & Spa is set to open this autumn on the island of Vagaru, Shaviyani Atoll, in the Maldives.

With architectural design, interior design and art consultancy from Miaja Design Group, the resort takes design inspiration from nature and fauna, with a distinct emphasis on organic elements and modern lines.

The interiors focus on comfort and

lightness combined with unique experiences in a genuine Maldivian getaway atmosphere.

The 60 villas on the property have been created to look like inverted Dhoni boats, and each will include its own private pool. The resort will also feature a Spa by JW, which will house six double treatment rooms, one

deluxe treatment suite with a private ‘wet room’, a unisex hair salon, manicure and pedicure stations, a wellness boutique, an overwater gym, and an open-air yoga pavilion. PB

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INNOVATION & INSPIRATION Invest in a day for your business and career at the Middle East’s first beauty, hair and spa event of the year

Register for free tickets at www.professionalbeauty.ae

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AT THE HEART OF THE INDUSTRY

@pro_beautygcc @pbgcc

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EXCLUSIVE DISTRIBUTOR IN THE GCC WELLNESS UNITED INC. www.wellnessunited.com +971 4 451 6218 Untitled-13 1

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19 Business Trends

Our exclusive monthly benchmarking stats for each sector of the market

Insider

beauty

Primark

This month, we asked therapists up and down the country to confess the funniest things that have happened to them during treatment, and boy, did you reveal some corkers. More than a quarter (26%) admitted to walking in on a client while they were still starkers, causing a cringe-worthy situation, while being found sneakily texting your mate while your client has got their face mask on came in a close second (19%). Other embarrassing scenarios included singing along out loud to the “relaxing whale sounds” soundtrack that’s playing during treatment (14%) and accidentally getting toenail clippings or dust in your mouth during a pedi (17%) – eww.

Meanwhile, when it comes to the biggest challenges facing the market, 46% of you said you’re still struggling with the beauty salon price war and another 22% think lack of regulation is now the biggest problem.

On the spot Which of these embarrassing things have you done during treatment?

1. Walk back in the room when the client’s naked 2. Text a friend when your client’s mask is on 3. Get nail dust/clippings in your mouth during a pedi 4. Make the other therapist laugh during a couples’ treatment

66%

June 2019 in numbers HOW DID TREATMENT BUSINESS IN JUNE 2019 COMPARE WITH JUNE 2018?

58% 37% 5% BETTER

would like staff to undergo dementiaawareness training

What do you think is the biggest issue facing the salon market?

1. Competing with budget salons 2. Lack of regulation 3. Pro brands focusing on retail market 4. Mobile businesses taking salons’ custom

Take part in our Insider feature Want to have your say on the beauty industry?

Take part by emailing emma@professionalbeauty.ae

SAME

WORSE

AVERAGE TREATMENT ROOM OCCUPANCY

53% HOW DID RETAIL BUSINESS IN JUNE 2019 COMPARE WITH JUNE 2018?

32% 56% 12% BETTER

WORSE

SAME

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Business Trends

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Insider

spa

On the spot Which of these embarrassing things have you done during treatment?

1. Make the other therapist laugh during a couples’ treatment 2. Walk back in the room when the client’s naked 3. Get nail dust/clippings in your mouth during a pedi

M&Co

With more people suffering with dementia than ever before, now is the time to make your spa an inclusive space that the local community can be proud of – a place where people with the condition can feel comfortable. This is why two thirds (67%) of you are looking to invest in dementiaawareness training for staff.

The therapist shortage and ongoing struggle to retain staff is such an issue that you claim it’s now the biggest challenge facing the industry. The quality of beauty and spa training was also cited as a concern, with many feeling that it doesn’t match employers’ needs or show the breadth of career growth available in the industry.

June 2019 in numbers HOW DID TREATMENT BUSINESS IN JUNE 2019 COMPARE WITH JUNE 2018?

61% 29% 10% BETTER

67%

WORSE

AVERAGE TREATMENT ROOM OCCUPANCY

would like staff to undergo dementia-awareness training

What do you think is the biggest issue facing the spa market?

1. The ongoing recruitment crisis 2. Lack of regulation 3. Quality of training

SAME

68% HOW DID RETAIL BUSINESS IN JUNE 2019 COMPARE WITH JUNE 2018?

69% BETTER

29%

2% WORSE

SAME

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Promotional Feature

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Introducing Mane Luxury

Hair

One-on-one with founder Orla Gibson

How did Mane begin?

Mane began firstly as a passion and small project and grew from there. I have been a hair stylist for over a decade and specialized in hair extensions.

In 2016 I studied trichology which changed my perspective on hair extensions and the long term damage they cause. After doing some research as to what is available in the market and the standard and quality available and the long term damage caused by most methods on hair and scalp for example‌ traction alopecia. This became a frustration for me, not just as a professional but also as someone who has always worn hair extensions. That is why I started Mane Luxury Hair. I wanted to create something that is of high quality and is a more innovative way of application.

What products do you offer?

Mane Luxury Hair has an extensive professional range.

Our professional range is our double drawn remy fiber tape extensions with the professional products for application and removal necessary.

Ready to wear collection is our luxury clip ins and hair pieces. They can be easily applied by the client themselves.

The removal process is so simple and non invasive.

Our fiber tape is more flexible and discreet than your ordinary hair tape extensions which use adhesive tape.

What plans do you have for your brand in the Middle East?

We are growing our team at Mane Luxury Hair. We are expanding distribution throughout other GCC countries.

Any other exciting plans for your brand for the year ahead?

Yes, many things. We have an exciting photo shoot planned which is taking place very soon. We are also in the process of some product developments to launch some more exciting things for 2020.

We are very excited to share that we are expanding out in to the US, we have teamed up with a east coast based distributor. PB

What differentiates your extensions to others in the market?

Mane Luxury Hair has many points of difference. Firstly Mane Luxury Hair quality is of the highest grade of hair available, this means it can be coloured, highlighted and even toned without any comprise on hair quality. Once applied it blends in naturally as it is 100% human hair.

Mane Luxury Hair uses a fiber tape. Which means Which means no adhesive tape of alcohol based removers. It’s the least damaging professional method available right now. Fiber tape creates a much more comfortable experience for the client.

For more information on Mane Luxury Hair please contact: +971 (0) 4 321 2616

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Ask the Experts

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ask

the EXPERTS Our experts answer an array of questions about every aspect of running a successful salon or spa business

I have a real problem with “no-shows”. How can I enforce a fair cancellation policy?

No-shows and last-minute cancellations come along in any service industry, but in beauty and nails, especially for self-employed professionals, it could mean losing quite a lot of income. Of course, there are always going to be unexpected situations where late cancellation is unavoidable, but a policy must be set in place by your business to minimise it.

The first step is to get a picture of how many no-shows or late cancellations are taking place on average per month to calculate the loss, analyse the days of the week it happens the most and work out if it is the same clients consistently not showing. The second step is to make sure you have a simple policy and clearly communicate it to every client at the point of booking, as well as on the website, on business and appointment cards, and across all your social media platforms.

For example, you might choose to take card details on booking, and state that if the cancellation is made with less than 24 hours’ notice and you cannot fill the appointment, you will charge the full treatment cost. You could also say, “If you arrive more than 10 minutes late, we will not be able spend the time we need to give you a proper service; however, you will still be charged the full cost of the appointment.”

Having professional salon management software is particularly beneficial because it will do all the work for you – collect reports, flag regular no-show clients, allow you take the deposit for treatments with manual and online bookings, and securely store payment details.

The third step is communication and customer service. Building a relationship with clients and going the extra mile to make them feel special will practically solve the no-show problem.

Reminders via SMS and email a few days prior to the appointment, including a recap of your cancellation policy, will help reduce the problem. In extreme cases, you can ask for a full-cost prepayment for treatments, especially during busy times. This will help to reduce loss of business.

Nataliya Al-Ta’ai is a global team education ambassador for CND, which is distributed by Creative Beauty Source. She has more than 20 years’ industry experience.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

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26 Ask the Experts

My client has acne.

Can vitamin A help calm the issue?

What are the options for funding my first salon business?

Owning and operating a beauty salon is a rewarding venture, but there are challenges that you will face along the way, with funding being the biggest hurdle.

One initial challenge is calculating the finances needed to open your salon. You’ll have to fork out money for upfront and operating costs, and it could still be a few months or even a year before you start making a profit.

The average beauty salon can cost anything up to 155,000 AED to start up, and if you don’t have decent savings, you may need to consider a loan. The main costs to factor in are rent, business rates, marketing, training, insurance, water and electricity, stock, salaries and equipment.

Some of the struggles first-time salon owners face when applying for loans can include: difficult approval processes, lengthy turnaround on pay-outs, not being approved for the full amount, and hidden set-up and admin fees.

However, banks are not your only option. You could look for investors, apply for a government grant, or look into collateral-free SME loans. With the right SME loan, you can expect a 24-hour application approval and pay-out time, and in most instances, you can borrow anything from 5,000 AED to 1,000,000 AED, so you should be able to find a level to suit your start-up.

Whichever route you choose, consider all the costs involved and only apply for loans that Alice Farren is a financial journalist and SME specialist don’t tie you in to unrealistic at SME Loans, a business terms, provided by lenders that credit brokerage that works have your best interests as a with start-ups and SMEs. business owner at heart.

Vitamin A is the ideal tool for helping to tackle blemish-prone skin as it is able to normalise how cells renew themselves.

This means it can stop your client’s pores from becoming clogged with shedding skin cells, which can lead to blemishes.

In my opinion, retinaldehyde is the best form of vitamin A for blemish-prone skin types. It’s the only form with direct antibacterial properties (as shown in the study The antibacterial activity of topical retinoids: the case of retinaldehyde, published in the journal Dermatology in 2002). This means retinaldehyde is able to limit the bacteria that causes blemishes, called P. acnes.

It’s best to introduce vitamin A into a skincare routine slowly. Start with a low concentration of retinaldehyde, the type used in products including Medik8’s Crystal Retinal, so as not to overwhelm the skin with high levels of vitamin A. Once your client is comfortable on lower strengths, they can begin to up the concentration of retinaldehyde. For the first month of using the vitamin A, you should phase the product into a skincare routine. For the first two weeks, get them to use it twice a week in the evening, and for the second two weeks, use it every other evening.

After that, they can begin using it every night. This phase-in process helps to minimise any irritation that may be caused by introducing vitamin A too quickly into a skincare routine.

Daniel Isaacs is director of research at Medik8. He has developed more than 90 formulations and is the inventor of two patents in skin brightening.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

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LUXURY BOTANIC AL PROTEIN HAIR CARE Within each of our products is a unique selection of natural minerals and botanical (plant) proteins designed to deliver hair that is soft, strong, and full of shine. www.asmaitskincare.com

Social Surgery

28

Correct

CONTENT Struggling to figure out why your social media is not working? PB’s social media editor Chris Halpin explains algorithms, and some tricks to help use them to your benefit

U

nderstanding what does and doesn’t work on

commentary and will want to push that post to more

any social media platform can, at times, seem

people to encourage even more.

like a dark art. That’s because behind the scenes of every social media website there’s a complex

Video remains the leader

algorithm working to determine a post’s quality.

Something I’ve previously touched on in these columns

Using a number of factors, that algorithm

is the importance of video on social media. Despite

decides whether your post is “good enough”

algorithms being regularly updated, video content

to take prime spot in a timeline.

It’s no surprise that the exact science of what these

continually performs better than all other types.

Video is the perfect opportunity to allow your audience to

algorithms are looking for has never been revealed –

build a relationship with you before they’ve even come in to

otherwise we’d all have perfect posts every time. But

your salon or spa. It also ticks the “meaningful content” box as

thankfully, there’s now plenty of practical evidence to

it’s most likely to encourage people to comment and interact.

suggest what kind of things work well. Here’s a few of them to help your business get ahead.

Learn to love new features Other than video, when social media platforms update their

Get the right kind of engagement

algorithms there aren’t many things that remain a constant

Facebook looks for “meaningful content” to push to the

because there’s usually a shift to focus on new features.

news feed. Simply put, this means content that is likely to

Given the time put in to developing these features, it’s no

generate the “right” kind of engagement from people.

surprise that social platforms reward those who use them.

This means avoiding “engagement baiting” tactics.

Instagram’s IGTV is a prime example. Earlier this year,

Telling people to “Like/share if you agree…” might seem

the platform introduced a feature that allows you to

like an easy way to get a fast engagement boost but

post a one-minute preview of an IGTV video to your grid.

Facebook’s algorithm is smart to phrases like this: they’re

These videos regularly draw in up to four times the views

read as spam and are marked down.

of a normal video posted to the grid.

Instead, aim to create content that will spark

Similarly, there’s evidence that Facebook Stories are

comment or conversation. If you’re posting photos of

performing well for those who use them. While they’re

a treatment or nail art, ask a relevant question in the

nowhere near as popular as Instagram Stories yet, Facebook

text of the post. If the image alongside it is good, you’ll

continues to push them strongly – implying they’re not going

get engagement from people “liking” the image and

away anytime soon. Adopting them now, when the market

commenting as well. Facebook will see you’ve sparked

is less crowded, could be an easy win for your business. PB

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CHOOSE THE LIGHT

WWW.DAVINES.COM WWW.FACEBOOK.COM/DAVINESOFFICIAL

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THE CENTURY OF LIGHT IS DAVINES’ STATE OF THE ART BLEACHING SYSTEM THAT PROTECTS HAIR AND SCALP ENRICHED WITH AN EXCLUSIVE PROTECTIVE BOOSTER OFFERING ABSOLUTE SAFETY AND NEW COMFORT TO COLORIST AND CLIENT.

03/09/2019 13:09

AW19 Nail Trends

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Seasonal

SHIFT

Next season’s nail trends translate effortlessly from high fashion to highstreet nail looks. Get ahead now with the session techs’ top takeaways from the AW19 shows, and the new collections from the pro brands, writes Georgia Seago

What trends can we expect nail clients to ask for in autumn and winter?

Jenni Draper: Blues – we saw many shades of blue on the catwalks and there’s generally a blue to suit all love a dark navy; it can look very sophisticated, like at the Giorgio Armani show. We also saw blues at Mark Fast and House of Holland. Glitter will also be huge this season. Halpern, Rodarte and Kate Spade all featured glitter in their shows – perfect for the Christmas season.

Joanna Newbold: Clients will be asking for earthy browns, plummy reds, bold ochres and rich greens on a short, squoval or long, round nail. Dual colours will be popular too, with one colour through the middle and then finely edged with another or left bare, creating a negative space. Embellishments in pearls will also be big, as will nails with metallic accents, mimicking rays of light.

Nickie Rhodes-Hill: Negative space nail designs will be as popular as ever, with delicate or bold dots, shapes or stripes randomly placed across all 10 nails, in seasonal colours. Equally popular is the placing of one, two or three colour splashes with the polish brush across the nails, then adding dots or stripes to create a unique design – or just leave the splashes on their own.

JN: The nails at Malene Oddershede Bach. The wardrobe palette was warm, featuring berry red, green and ochre

What was your biggest backstage inspiration for next-season nail looks?

JD: Heather. I love this purple shade to take clients from summer into autumn, and then in a slightly darker tone for winter.

N R-H: The colours I’ve been asked most for on AW19 editorials have been dusky, subdued lilac, rich cranberry-coral and a yellow-based green that mimics autumn leaves as they turn from green to yellow.

JD: I’m a fan of a natural clean nail manicure, but I also love an embellishment. So the nails at Adeam and Rodarte were perfect for me.

accentuated with metallic accents. I created the nails using Jessica Custom Colour in Toasted Pecans and accented with a thin branch-like stroke of Phenom in Gold Vermeil around the cuticle to complement rather than distract.

Which services do you expect to be popular in salon next season?

JD: Add-on services like ear piercing, temporary tattoos and express brow treatments. All of these smaller services complement, encourage repeat business and add an extra income stream for nail salons.

N R-H: I’m seeing an increasing trend towards a natural-looking French. This is created using a semiopaque cream or white for the tip and a sheer pink to enhance the colour of the nail plate. It gives the appearance of a very clean and sophisticated natural look without the density of “Tippex white” tips.

What are you tipping as the nail colour of the season?

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Gellux The new City Girl collection from Gellux gel-polish includes eight new shades to take clients from day to night as the party season hots up. Fri-YAY is berry red, Brunch Time is pearlised pinknude, 9till5 a slate grey, Cocktail Hour a dark plum, Dress to Impress a deep blue, Rush Hour emerald green, City Girl deep burgundy and Girls Night Out a dark purple.

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CND

CND Treasured Moments brings together “rich, grounded tones” created to evoke memories of clients’ most special moments in life. The shades are: warm nude Baby Smile, mulberry Secret Diary, cranberry First Love, khaki green Cap & Gown and pumpkin orange B-Day Candle. The collection is available in Shellac and Vinylux long-wear polish.

Light Elegance There are both colours and glitters in Light Elegance’s Cozy Up to Fall collection. The colours are: Brrr! Berry, cranberry; Dewdrop, metallic silver; Easy Breezy, neutral with a rosy undertone; London Fog, greyish purple; Nippy, burgundy shimmer; and Rain Rain Go Away, midnight blue shimmer. The glitters are: I Mist You, white-gold with large gold glitter; Indian Summer, fine copper glitter with pink flashes; Storm Chaser, a multi-glitter of purple and blue; Sweater Weather, black and fuchsia glitters; Thunderstruck, golden-orange glitter; and What the Hail?, flakes of grey and silver.

Artistic Nail Design The Wrapped in Mystery collection from Artistic is billed as an “indulgent” range of shades to take clients into the colder months.

There are three pearls: deep brown Twist of Fashion, dark navy Ingénue in Blue, and rich magenta Madame Rouge; two shimmers: burgundy Lust in Time and copper A Jewel in Disguise; and one crème: Mesmerizing Mauve. The collection is available in Colour Gloss soak-off gel and Colour Revolution long-wear lacquers.

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Jessica Inspired by iconic American cars, Jessica’s Vintage Beauty collection comprises greyish purple Coupe De Ville, pale grey Falcon, shimmering chocolate Mustang, russet Woody, shimmering red Roadster; and sky blue Thunderbird. Meanwhile, the Phenom long-wear polish collection is called Uptown Style, three colours based on New York City landmarks.

Wall Street is burnt orange, 5th Ave a dark plum and Empire State a dark blue.

Morgan Taylor Morgan Taylor is looking to iconic film star Marilyn Monroe for its autumn collection. Forever Marilyn comprises six shades with caps bearing Monroe’s signature. The colours are: Some Girls Prefer Pearls, white shimmer; All American Beauty, sheer nude; A Girl and Her Girls, aubergine shimmer; That’s So Monroe, cool brown shimmer; Flirty and Fabulous, teal crème; and Classic Red Lips, tomato red crème.

Orly

OPI Scotland is the inspiration for OPI’s AW19 collection, which channels fashion trends including windowpane plaid and classic houndstooth. The 12 new colours span the spectrum from purple, taupe, blue and dark green, to brighter pops of orange and red, reflecting the landscapes of Scotland. Standout shades include the turquoise shimmer Nessie Plays Hide and Sea-k and the deep amethyst Good Girls Gone Plaid. The collection is available in lacquer, Infinite Shine and GelColor, and for the first time, six of the shades will also be available in Powder Perfection dipping powders.

Dreamscape is the autumn collection from Orly. Launching in September, the six-strong line features sophisticated muted pinks and greys, plus a striking deep turquoise. The colours are barely there Ethereal Plane; earthy pink Dreamweaver; pale taupe Free Fall; space grey Astral Projection; charcoaltoned Into the Deep and metallic teal Air of Mystique. All are available in polish and Gel Fx.

Nail Gaga There are eight new shades in Nail Gaga’s AW19 Gelore Gel Polish collection: bright Raspberry Rush; soft Dove Grey; pinky red English Rose; deeply pigmented Purple Haze; rich brown Pecan Pie; nude-toned Antique Lace; muted berry Mulberry and rich teal Jade Stone. Also new for the season are three Chrome Illusion Pigment Pots in blue, purple and two-tone purple-gold shades, plus four brown-toned colour acrylics in Conker, Baked Bronze, pale Caramak and earthy red Twinkle-Cha.

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AW19 Nail Trends

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Winter

FLORALS

A departure from winter’s usual moodiness, a big influence for AW19 fashion was flowers, specifically roses and pastel-toned blooms. Designers including Prada, MSGM, Escada and Shrimps all sent floral creations down the runway, and here, two techs reimagine winter florals for colder weather nail looks in these exclusive designs

WINTER IN WATERCOLOUR Julie-Anne Larivière, Salon System Gellux nail expert

EARN YOUR STRIPES Emma Brock, CND tech 1. After prepping the nails for gel-polish, apply two coats of CND Shellac Cashmere Wrap, curing between each 2. Using a detailing brush, pick up a small amount of Wildfire and Cake Pop to create messy circular shapes for the base of the roses and cure 3. Add definition to your roses using Cream Puffand Blackpool. Cure 4. Strategically paint the leaves using Palm Deco first, then go in with Art Basil to add some shading, then cure 5. Using a thin striping brush and Blackpool, fill in the remaining gaps with a zebra print pattern and cure 6. Finish with Shellac Top Coat and cure.

Alternatively, you could sprinkle some clear acrylic powder over the top coat before curing to create a fur-like texture.

1. T o prepared nails, apply two coats of Gellux Piggy Pink, curing after each 2. O n a piece of foil, place three drops of Easy off Base Coat and mix each with a very small amount Surf’s Up, You Can Can and Peach Perfect to create three sheer colours 3. D ip a detail brush into You Can Can. Shade and create small, randomly placed petals on the side of each nail, then cure 4. R epeat step three using Peach Perfect, then repeat again with Surf’s Up, curing after each design is added 5. D ip a fine liner brush into Black Onyx and paint some random petals and dots over the petals you have created.

Cure for 60 seconds 6. Apply Gellux Shiny Top Coat and cure. PB

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03/10/2019 16:08

ALL NATURAL / ORGANIC

SKIN CARE ESSENTIALS Shea Body Oil

• For Smooth and Soft Skin • Contains shea oil & green tea seed oil

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Private Label Shea Global offers quality natural ingredients to create private label products to individuals, hotels, salons, and spas.

We work closely with the retailer, to discuss the ingredient specifications and packaging to ensure the best natural products in the industry.

Our Private Label Categories includes; Face Care, Body Oils, Massage Oils, Scrubs, Body Wash, Men’s Care, Shampoo, Conditioner, Hair Oils/Serums, and Hair mask.

1911, Churchill Tower, Business Bay, Dubai, UAE sales@sheaglobal.com | +971528568815 www.sheaglobal.com Untitled-5 1

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Uniforms, Towels & Robes

36

The

BIG

ISSUE

S

In this era of ultimate inclusivity, spas need to make sure they cater for clients of all sizes. We ask two of the biggest suppliers what they’re doing to help all clients feel welcome

everal recent articles in the consumer media claimed spas aren’t doing as much as they could to create a welcoming, comfortable experience for larger clients. It’s important to remember that one size doesn’t fit all when it comes to robes and towels, so carrying a wide selection of sizes is one of the simplest ways to create an inclusive environment.

“There has been a steady increase in demand from the spa sector for larger bathrobes and towels,” agrees Abbas Vawda, managing director of Majestic Towels. However, he notes that this isn’t just down to bigger body shapes. “A noticeable contributor to the need for larger sizes is the increasing number of men frequenting spas, as they generally have broader frames than women,” he says.

Majestic’s Jumbo Bath Sheet has dimensions of 1x2m and is a bestseller as it can also completely

cover a treatment couch. Towels are priced depending on size. The brand offers a bespoke XXL size in its robes and sarongs, subject to minimum order and priced at an extra cost to the standard range of medium, large or XL. Spa textiles supper BC Softwear has also noticed a rise in the number of spas carrying larger robe sizes. Owner Barbara Cooke says that in the first six months of 2019, the brand sold more than 700 white robes in sizes ranging from XXL to XXXXL, tracking well ahead of 2018 when 1,000 were sold over the full 12 months. The brand also produces the plus-size robes in slate grey and pebble colourways. BC Softwear’s 4XL robes cost 20 AED more per robe.

“By keeping larger sizes in stock, a therapist can select a bathrobe that they know will make a customer feel more at ease without having to make it a point of conversation,” says Cooke. PB

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EXCLUSIVE DISTRIBUTOR IN THE GCC WELLNESS UNITED INC. www.wellnessunited.com +971 4 451 6218 Untitled-15 1

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Marketing

39

GETTING

the most

MILLENNIAL WORKFORCE

from your

With many salons across the UAE hiring the younger generation, MARIA DOWLING explores how to best use their youthful expertise in the work place In past columns I’ve given advice and insight into how to become a good salon owner. Becoming the best salon boss you can be is something quite different. With most of the mariadowling Salon team under the age of 40, I’ve found it increasingly important to understand how to really get the best from millennials, how to work proactively with this entirely unique generation, how to maintain a tight team and ultimately become a better leader.

Here are my top five take-outs on how to get the best out of our Gen Y staff.

Flexibility will get you everywhere We all know that by nature the Millennial generation don’t like rules. They were the first generation to be allowed to make their own decisions in life from a young age. As a result, they are in general, not used to the rigidity of the 9-5. Be flexible without being careless. What I mean by that is, allow them the flexibility of work/life balance, give them the responsibility of managing themselves to an extent and reward them for their achievements. Sound easy? It’s amazing how many salons don’t do this!

Understand their work ethic What drives your employees to work? Priorities drive the decisions all of us make so you need to understand their priorities. Friends and family are high on the list but they also value a team atmosphere. I’ve realised that millennials are less inclined to work alone and prefer to work in teams so use it to your advantage rather than seeing it as a disadvantage If your team member is a bit unreliable, it is because they have other priorities over work. I always make sure to let them know how their behavior is affecting the rest of the team and if they see them as friends then they’re more likely to consider their actions.

Trust and Prosper Instant rewards is something we are all guilty of seeking. In the workplace, millennials want to know they are making a difference otherwise they will easily tire of the grind. Allocate responsibility provided you think they are up to the job, allowing them to use their expertise and talent to full effect.

By doing so they will embrace their work and feel they are making a real contribution to the success of the business.

There’s no ‘one-size-fits-all’ Don’t be afraid They may seem like a rare species which the Generation X will never understand but we can make it work in our favour…just stay with me on this one. The beauty business is all about keeping up with the trends and maximizing our creativity.

See your millennials as an opportunity to up your social media presence, stay ahead of the trends and bring even more creativity and inspiration into the salon.

I may be generalising in this article but lastly it’s important to note that not all millennials are the same. One might need more direction whereas another may prefer to work independently.

Millennials want to believe that you understand them and, by this I mean, taking the time to know how they respond to the workplace can be invaluable. PB

Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years.

For more information call: +971 4 345 4225 Follow mariadowling on Instagram @mariadowlingdubai

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Trend Watch

40

Under

THE SEA

Environmentally conscious clients are seeking out sunscreen formulas that do more than just protect the skin, but safeguard the marine environment too

S

unscreen is the latest everyday item to come under the scrutiny of environmentalists for its damaging effects on the planet. Ingredients including oxybenzone and octinoxate have long been used in sunscreen formulas to filter the sun’s rays away from the skin, keeping it protected. But relatively new research now attributes a substantial amount of coral reef damage, including bleaching, to these chemicals, sparking quick responses to try to stop the harm before it’s too late.

Hawaii passed a bill in May 2018 banning the sale of sunscreens containing oxybenzone and octinoxate in the state, after a study found its marine environment severely damaged; while Florida’s Key West followed suit in February this year. The ban will come into force in January 2021. Coral reefs may be the most diverse

ecosystem on the planet, and through the habitat they give to fish and other marine life, indirectly provide food for millions of humans.

While scientists agree that more thorough research needs to be conducted to determine the relationship between sunscreen and reef damage, environmentally aware consumers are starting to turn their backs on traditional suncare products in favour of reef-safe alternatives, at least when intending to apply them beachside. Marine-focused brand Thalgo was a frontrunner in developing ocean-friendly sun care, and now more brands are following suit. These four were quick to respond to the trend, launching reef-safe sun care formulas in time for summer 2019. >

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Caudalie Suncare New for 2019, Caudalie’s first suncare range is intended to protect nature as well as the skin. Formulated without filters believed to be toxic to the marine ecosystem, such as oxybenzone and octinoxate, the products contain four filters with guaranteed non-toxicity from the Mediterranean Institute of Biodiversity and Ecology. There are five products in the range, Milky Sun Spray SPF30 and 50, Anti-wrinkle Face Suncare SPF 30 and 50, and Beautifying Suncare Oil SPF 30. Each contains Caudalie’s organic grape water and grapeseed oil, along with antioxidant ingredients including vitamin E and spruce extract.

Comfort Zone Water Soul SPF30 Formulated for people who play water sports, Comfort Zone’s new water-resistant sun cream spray was developed to have minimal impact on the aquatic environment. The spray doesn’t contain filters that are said to be harmful, such as oxybenzone, octinoxate, titanium dioxide and zinc oxide. It is also packaged in a 100% recyclable bottle and made using renewable energy at Comfort Zone’s factory in Italy.

To protect the skin, the formula uses a DNA-defence biomimetic peptide that helps correct damage from light radiation.

Abyssinian oil, rich in omegas 6 and 9, helps hydrate and nourish skin by strengthening the lipid barrier.

Trend Watch

43

Clarins High Performance Sun Care Clarins’s new sun care range contains 10 protective formulas in SPF 30 and 50+, along with two after-sun products. Six of the products – Invisible Sun Care Gel-to-Oil, Dry Touch Sun Care Cream, Sun Care Oil Mist, Sun Care Lotion Spray, Sun Care Gel-to-Oil and Sun Care Cream – are marked with a symbol to indicate that the formula does not harm coral. The products use organic filters to absorb the sun’s UVA and UVB rays before they penetrate the skin, in textures that spread evenly for consistent coverage. A 100% plantbased complex of senna, baobab, plane tree, olive, pea and aloe vera offers cellular protection to help prevent signs of photoageing.

Ren Clean Screen Mineral SPF 30 Free from oxybenzone, octinoxate and avobenzone, Ren’s first suncare product has been formulated to provide “clean” protection through a mineral sunscreen that doesn’t harm the environment. It uses 22% non-nano, naturally derived zinc oxide for broadspectrum protection against UVA, UVB and blue light, with antioxidant passion fruit extract and rice starch for a matte finish. The product is packaged in a tube made from 50% recycled plastic, with a 100% recycledplastic cap. Both are 100% recyclable, and Ren has been awarded a recyclability certification from Suez for the packaging. PB

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VISUEL A4 DUBAI_Ang_HD.pdf

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CM

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CMY

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05/04/2019

15:57

Interview

45

A week

IN THE LIFE OF…

T

…leading session stylist Jamilla Paul, Artistic Director at Sisters Beauty Lounge

he busy season in UAE for beauty has officially started!

With Arab Fashion Week just two weeks away here is leading session stylist Jamilla Paul’s behind the scenes life into this prestigious event.

Dubai is being quickly recognised as the new Milan as fashion designers head east. Paris, New York, London and Milan are known as global fashion capitals but now Dubai is most definitely the new player as Designers and industry professionals are flocking to the UAE which is fast making its mark on the industry. Over the past few years the fashion industry has seen a rapid growth, not just with industry leader but as well as clients who prefer to have access to the latest Ready to wear and couture looks. AFW has prominently gained international recognition and with Sisters Beauty lounge as their official hair partners; Jamilla Paul takes the lead on bringing to life the inspiration behind each designer’s runway look.

Day 1 Final day of meetings with Arab Fashion Council.

Today is the day we get the final schedule of designers this is where the craziness begins. The list is in we have approximately six shows per day with renowned designers such as Rami Kadi, Lebanon – Sophia Nubes, Italy, Bav Tailor, UK, Blssd, UAE, Fashion Farm, Hong Kong, Mia Couture, France and many more.

We discuss all the final requirements including total models approximately 50 where they split them into 20/25 models per show all to be changed between each show where possible.

Our designers have very different collections so it is impossible to have one look per day so the organisation is of paramount importance to ensure myself and my team can deliver and >

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Interview

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execute the looks to my expected standards. We averagely have 30 minutes to change 20/25 models per show, so the looks must be organised very early to ensure all the designers are happy with the looks. We could have a bridal collection followed by a wet look editorial collection, so planning is key.

Day 2 Designers final communications and looks confirmed Today is my final day to communicate the chosen looks to the designers, I schedule calls to all of them from all corners of the globe and share my feelings and inspirations for there collections. They usually have a clear vision of what they would like but sometimes I have a stronger vision that I feel would work better with there looks. We openly discuss and logistically look at both shows before and after there shows to ensure the hair changes can be made easily. Imagine a wet look going into a classic glamour wave? It would never be possible, so I have to ensure all planning is completely transparent from the offset.

Once all the looks are decided and I have shared my inspirations that I work on for weeks before the confirmation emails are sent to all designers with my final looks to ensure we have no last-minute changes.

Day 3 Marketing, Operations and Managing Director Focus Meetings Today I am off to meet my amazing team of leaders that help us to achieve amazing things in enable ling us to leverage this marketing campaign Sisters Beauty Lounge has just signed a two year exclusive Partner deal with Arab Fashion Council for all their shows regionally and internationally. It is crucial that we build the structure that can make everything fit seamlessly in also building our business and supporting maximum brand awareness throughout the event in the region.

THINGS TO DISCUSS Managing Director – what are the goals we want to achieve by the end of fashion week – team morale- exposure for our teams - social media awareness – catwalk collection looks – new consumer friendly trends Marketing Manager – where the focus will be? campaigns, back stage coverage, videographer, photographer, Sisters branding across venue, models branded robes, towels … front stage marketing awareness, exclusive VIP invitees + backstage influencer social media takeover and on stage marketing awareness and visual content and create a social media plan prior to fashion week and execution.

Operations Manager – as the saying goes the show must go on we have a huge business to run as well as now needing 10 stylists per day on set with us. It takes a huge operational organisation to ensure we have everything >

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we need including the artistic team, junior artistic team, backstage products, timings, uniforms, hair tools and hair products.

Day 4 Secrets of a Session Stylist - Senior Artistic Team It is imperative my teams are fully briefed on all the looks we will be doing throughout the shows on each day so this day I cover many elements in my secrets of a session stylist education course including: • Backstage Set Up • Backstage Etiquette •C ommunication Skills for media interviews and social media content • T he Looks – I go through all the mood boards for every designer and the looks for each day • I teach the new catwalk collection looks I have created for the designers

Day 5 Secrets of a Session Stylist - Junior Artistic Team On this day I support my junior artistic team in ensuring they all have the core foundations in preparing the hair for our finished looks.

Building the foundations is the most important part of having successful shows if we do no prepare the hair

consistently on each model we will never be able to achieve 4 looks per model if needed. I have very strict guidelines of how our models hair needs to be prepared and our junior artistic team will support hugely in this area.

I go through all of the backstage etiquette and set up also to ensure our team is completely clear of what they are required to do on their arrival at the event. We also go over all key product knowledge on the products we will use backstage as product knowledge is key to ensuring we have consistent long-lasting results.

Day 6 Final mood boards and product descriptions for each look Today is all about ensuring my communications are clear for each day for each show to my amazing team. Communication is key!!!

I collate mood boards and step by steps for every single look we are doing what sectioning patterns, list all products to be used for each look. Every show has a step-by-step guide as a reference for all my teams from Junior Artistic Team to also strong communications for my Senior Artistic Team. These will all be pinned visually for my teams on each day.

Day 7 Final fittings video footage Today I will video all of the key looks so I can send them to my team as extra references for before the shows so they can go through the looks in their own time across many branches we have. It is very difficult to bring everyone together for more than one day prior as we have an operational business to run so this way it supports my team to be able to have a week of practising the looks whenever they have some free time in the salons.

Finalise what will be our hero products and also finalise our final Catwalk Collection that will be leveraged across our business after the event. PB

Jamilla Paul is a renowned global hair artist known for her extensive education background. With over 27 years’ experience in the industry she has become a highly sought-after global educator in varying areas of hair artistry and has previously worked for huge global brands.

Her education ethos is to educate through innovation, motivation and inspiration.

Jamilla’s educational courses range from all aspects from technical perfection in cutting, colouring, styling along with business management and team development.

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Fashion

50

HOUSE OF

LUXURY The art of couture braiding techniques professionalbeauty.ae

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Trends

51

Don’t miss Patrick Cameron’s Seminar at Salon International on Sunday 6 October at 10:30-11:45.

Book tickets at salonshow.co.uk/tickets or call 0844 581 4915

Hair: Patrick Cameron Make-up: Alison Chesterton Styling: Marco Erbi Photography: Marco Erbi

“House of Luxury is a celebration of the type of hairstyling that I absolutely love. There is still a very big demand for new braiding techniques, re-imagined and made easy. I wanted to put together a collection that is both cohesive and modern. I am determined to challenge the perception that elegance is seen as old fashioned – elegance and style are for everyone regardless of their age.”

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Business

52

The Shine Club Solve the problem and give clients the benefit of your service

SHUTTERSTOCK

Have you considered setting up a subscription for a treatment? Clients could subscribe and come in for as many treatments as they want in a month?

It could be given a name such as The Shine Club. Think about the additional services you could offer that would bring in an extra revenue stream for your salon?

Talk about this in your next team meeting and ask your team to share their ideas.

What do your clients want?

Business consultant Jo Robertson asks you to question if you are stocking the right products and offering the treatments your clients really want

Y

our clients want answers to their hair problems so are you stocking the right solutions? Sell remedies to clients rather than services as this will appeal to a client’s main concerns.

If you have a large services list but you do the same four services, this could be because you are not telling your clients about your full offering or you need to update your list.

Learn from Apple

It can take up to 20 visits for a client to buy into a new product or service. You may feel like you are repeating yourself, but clients won’t notice. If a client is loyal they will remain loyal. If you don’t tell them about the extensive services you offer, they will stick to their regular cut and blow-dry or cut and colour. A loyal client is less likely to go on your website or ask about the different services you offer. This means you need to make your services list simple, consistent and easy to find for both new and existing clients.

Apple doesn’t tell its consumers once about a new product – it tells them until

they decide they want or need the latest smartphone or tablet.

Examine your services

Do your services match your hourly rate and are you making the percentage of profit required? This should be reviewed to ensure you are making the profit you need. This is the difference between thinking like a business owner or a stylist.

Ask clients what services they want.

Trends are evolving constantly and so should your services. You will attract new clients and your rebooking rate will also increase. The best way of doing this is to set up a quick survey and ask clients what new services they would like to see in the salon.

Name it and own it

Clients want balayage because it is everywhere but do they need it?

Create services that are unique to your salon. Take the face framing technique – describe it like it is the special of the day in a restaurant. Use words that identify with your clients. Become the Nigella Lawson of the hair industry.

Retail selling is not dead

If you dust the products more than you sell them, they are not working for you.

Re-evaluate your retail along with your services. Change brands and products as this will get your staff excited and if they are excited, your clients will be too.

The power of a consultation

Does your team give a consultation to every client on every appointment? Tell your team to ask a simple question and transform your business. Asking clients to tell you about their hair story will help you to learn about their hair history. Ask about your client’s natural hair texture as 65% of women have naturally curly hair.

You could teach clients how to wear hair curly because the average retail spend of a curly hair client is double that of a straight haired client.

Jo Robertson coaches hair professionals and uses her brand experience to achieve results quickly. Visit jorobertson.co.uk for more information.

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PHYTO-AROMATHERAPY SKINCARE

EXCLUSIVE DISTRIBUTOR IN THE GCC WELLNESS UNITED INC. www.wellnessunited.com +971 4 451 6218 Untitled-16 1

02/09/2019 16:30

54 Trends

WINTER IS COMING! LS

The fashion world has spoken.

Here are the four key hair trends your clients will crave this season

WELLA PROFES

The look: The low ponytails at Cassey’s London Fashion Week show were minimal yet pristine. Toni & Guy’s international artistic director Daniele De Angelis used a strand of hair wrapped around elastic to keep it out of sight.  RAW AND EFFORTLESS AT PREEN

Lived-in luxe BABYLISS PRO

 ANTI-GROOMED AT MARY KATRANTZOU

 FLAT S-BEND AT HOUSE OF HOLLAND The look: Syd Hayes for BaByliss PRO created soft ‘S’ bend flat waves to give movement to the hair peeking out from the models' hats.

Get the look Apply heat protector through the hair using the BaByliss PRO Italia Brava Dryer.

1

2 On longer hair create soft ‘S’ bend 3 waves using the BaByliss PRO Prima 3000 straightener.

Create a middle parting and gel the hair flat just above the ears.

The look: “It’s very undone, rough and raw with a natural, worn-in finish that’s almost anti-groomed and a little bit unkempt,” explains Redken global colour creative director Josh Wood. Hair is swept across the face and there’s a lot of natural power within it.

REDKEN

TONI & GUY

 SMOOTHED TO PERFECTION AT CASSEY

SIONALS

O WELLA PR

FESSIONA

Low ‘ponys’

The look: Wella Professionals global creative director Eugene Souleiman wanted the models’ hair to have natural and organic movement. “The key is to be as easy as you can with this style. If you overstyle it, it will look overworked and even tortured.”

Get the look Apply Wella Professionals EIMI Root Shoot to prepare the hair before using a curling tong.

Brush the hair back and spray an inch-wide section of the hair from the hairline on either side with Wella Professionals EIMI Dynamic Fix.

1

Take a front section of hair, curl 2 from the root and leave out the ends. Repeat until both front sections have been curled. Create the ponytail by combining the front sections with the rest of the hair and brushing thoroughly with fingers for a messy effect.

Spray Wella Professionals EIMI 3 Dry Me over the hair to loosen the roots before securing in a ponytail

with an elastic just above the nape of the neck. Twist a small tendril of hair around a hair pin and secure with Wella Professionals EIMI Dynamic Fix.

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55 Trends

Accessories mania  FUTURISTIC RETRO AT ERDEM

The look: It is all about wet texture with a fresh twist on accessorising.

L’Oréal Professionnel ambassador Luke Hersheson used super-long black jersey and tied it around the neck. He used the remainder to bind the length of the hair with a quiff at the front for a unique detail.

The pro tip Buy some black jersey from a haberdashery and experiment with DIY hair binding. Give clients a short ponytail or fold the hair back on itself for a more compact look.

Create a horseshoe 2 section to split the hair into two sections. Scrape the back section into a ponytail, positioned at the crown.

PROFESSIO NNEL

1

Spray L’Oréal Professionnel 3 Tecni.ART Savage Panache on the roots to texturise and

L’ORÉAL

 BOYISH CHARM AT MOLLY GODDARD

Get the look Apply L’Oréal Professionnel Tecni.ART Full Volume Extra Mousse throughout.

L’ORÉAL PROFESSIONNEL

L’ORÉAL PROFESSIONNEL

“This is a futuristic version of 1960s hair that’s sculpted and slightly alien-shaped.

We want it to feel very ‘done’ but modern” Anthony Turner for L’Oréal Professionnel

backcomb into a fuzzy bun to create a ‘padding’ for the front.

Brush the front section 4 over the bun so the style rises over the crown.

5

Pin securely and hide the bun, so the back and front merge into a sculpted shape.

Spray L’Oréal Professionnel Infinium Extreme Hold Hairspray and add a decorative clip above the nape of the neck.

The look: Tina Outen for L’Oréal Professionnel says: “We’re hinting at a sci-fi character with a hazy texture – models have an exaggerated crown that’s almost alien-shaped.”  MINIMALIST WAVES AT I-AM-CHEN

Pristine plaits

The look: Toni & Guy’s international artistic director Indira Schauwecker kept the front simple with chic headbands and contrasted this against sculpted deep waves at the back.

 POLISHED CHIC AT THOM BROWNE

The pro tip For a good wave, it’s essential to literally twist the hair around the tong for full effect.

TONI & GUY

The look: ghd fashion week ambassador Eugene Souleiman drew his inspiration from the world of iconic men from history.

The chic hair is groomed to perfection to give the impression of a fresh trip to the barber as opposed to an afternoon at the salon.

 HAZY IRIDESCENCE AT BORA AKSU

GHD

“This style blurs the lines between what we consider merely beautiful and what we consider elegantly empowering.”

Eugene Souleiman for ghd

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Get The Look

56

Hair: Errol Douglas MBE at Errol Douglas London Salon for Salon Services Make-up: Branka Vorkapic Styling: Jess Grist Photography: Barry Jeffery

MAGENTA MADNESS

Errol Douglas creates a choppy purple bob for the autumn/winter season

The art of couture braiding techniques professionalbeauty.ae

056-057 PBGCC SEP/OCT19 Magenta Madness.indd 56

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Get The Look

57

“Who says autumn needs to signal the end of light and bright hair tones?

Why not throw away the rulebook and instead opt for a fun and bold style you can rock all year round, like this playful magenta crop.”

Before

After

by sectioning the hair off Begin by pre-lightening the 1andStart 2 all around the parietal bone hair to a light blonde to lower nape of the neck achieve colour intensity. Then, and then undercut. The overall shape of the hair cut is a classic box bob with length falling to the cheek bone. The fringe should be sectioned out to keep it heavy.

apply XP100 shade black 1.0 mixed with 6% developer to the undercut section of the hair.

Errol Douglas MBE

Next, mix 50ml Celeb Luxury 3 Viral Colorwash Purple with 25ml Celeb Luxury Viral Colorwash Hot Pink and apply to the root area – then smudge down to the mid-lengths.

Continue by applying just For this particular look, use a Complete the look by using 4 5 6 the Hot Pink shade from the round brush when drying — Maria Nila’s Style & Finish mid length to the ends of the hair. not too perfectly though, so as to Styling Mousse and Paul Mitchell’s Leave to develop for 30 minutes re-applying a second time if a more intense colour is desired.

give a little bit of bluntness.

Neon Sugar Spray Texture & Body Salt Spray.

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58 Directory

A-Z

BRAND DIRECTORY

Find all the beauty, hair, spa, nail, make-up and fitness suppliers you need to help boost your business for the year ahead

A

AAA-Telec Beauty Leaders LLC T: +971 2 6764600 Alilla Cosmetics Alilla Cosmetics T:+48505151269 Absolution Trianon Trading T:+ 971 4 3306689 Academie Enigma Beauty Group T:+ 971 52 6463745 Acca Kappa Brushes & Toiletries Enigma Beauty Group T:+ 971 52 6463745 Active plus Maram Trading Co LLC T: +971 5 28736666 Advik Beauty Advik Beauty T: +971 45547171 Affinage Professional BeautyBox T: +971 567285302 Afmetic Cosmetic Afrina Beauty & Henna Center T: +971 4 3929885 Afterspa Essential Beauty Supplies Ltd T: +4401823663322 Agilise Cosmeticos Agilise Cosmeticos T: +5 519991084312 Airlites Hair Colours Mistair T: +44 0121 708 4130 Al Ruba Training Al Ruba Training Centre T: +971 56 7697666 Alessandro Enigma Beauty Group T:+ 971 52 6463745 Alexandre De Paris Hair & Beauty Network T: +9710564468966 Alfa K Paris Espai Beauty Products Trading LLC T: +971 4 3232268 Alissi Bronte Eve Beauty Trading LLC T: +971567031207 Alterna Haircare Beautylicious T: +971 4 2206024 Amadoris Skin Care Amadoris Skin Care Trading LLC T: +971 56 5922092

American Academy of Anti-Aging Medicine Dubai Institute of Medical Aesthetics T:+ 971 04 369 5023 amiea Marilan General Trading T: +971 5 62641151 Amazon Keratin EIDEAL T: +971 04 259 4665 Amiline M/S BB Industries T: +92 3009512373 Angelo Hair Extensions Enigma Beauty Group T:+ 971 52 6463745 Anna Max Studio Anna max T:+38267606986 Aqua clean Mini Spec Brite Group T: + 971 043884549 Aqua Therapy Dead Sea Products Aquatherapy cosmetics trading LLC T: +971 4 5135509 Argan Oil Faiza Cosmetics Trading LLC / AFAM Products T: +971 52 408 7806 Argan Woman Bonanza International General Trading LLC T: +971 4 2369300

BaByliss PRO BaByliss International FZE T: +971 4 6091814 Balmtatto Marilan General Trading T: +971 5 62641151 Bandi Professional Cosmania Trading LLC T: +971 56 986 9109 Barbicide Essential Beauty Supplies Ltd T: +4401823663322 Barex Italiana Hair Care Enigma Beauty Group T:+ 971 52 6463745 BayaFlore BayaFlore T: +21 2637637636 BB Liss - Nano Liss Goz Middle East Cosmetics Trading L.L.C T: +971 4 252 2663 BC Softwear Bc Softwear T:+44 08452104000 BCL Spa Beautylicious T: +971 4 2206024 Bean Body Wellness United T: + 971 4 451 6218

Argana Millia Cosmetics EST T: +971 55 8996266

Beauty and Wellness Beauty and Wellness Sector Skill Council T: +911 19250401213

Arganis Cosmetics Madonna Trading EST. T:+ 971 2 6725381

beautylines Eyelash Activator Beautylines Rosina Moser T: +43646233972

ARIS Cosmetics the beautyco T:+ 971 2 5524900

beautylines Hyaluron Drink Beautylines Rosina Moser T: +43646233972

Aromatherapy Associates The Product House T: +971 4 379 1966

beautylines Hyaluron for Lips Beautylines Rosina Moser T: +43646233972

Asmait Skincare Asmait Skincare T: +1 9178065391 Assalah Secrets Cosmania Trading LLC T: +971 56 986 9109 Australian Bodycare Warba General Trading LLC T: 971 4 3454646 Azzo Professional Liane k General Trading LLC T: +971 5 08802354

B

B-Flexy B-Flexy LLC. T: +37 517 502 6599

AMARE Perfumes the beautyco T:+ 971 2 5524900

B.B Cos Millia Cosmetics EST T: +971 55 8996266

AMARIS Cosmetics the beautyco T:+ 971 2 5524900

BaByliss BaByliss International FZE T: +971 4 6091814

Amazonliss Madi International LLC T: +971 4 3382773

BaByliss for Men BaByliss International FZE T: +971 4 6091814

Belle wave VLCC International LLC T: +971545202225 Belli Capelli Hair Extensions Enigma Beauty Group T:+ 971 52 6463745 Bewell Green Laboratories Bewell Srl T: + 393357456890 Beyond Organic Skincare Beyond Organic Skincare T: +44 1326 574000 Beyond Scent Beyond Scent LTD T: +353 87 4672159 Bio Sculpture Espai Beauty Products Trading LLC T: +971 4 3232268 Biocare Universal Trading T:+971 6 5358844 Biofade Connection Zone Middle East General Trading T: +971 4 4387747

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BIOSILK Solitaire International Gen Trading LLC T: +97144340250

Charme D’orient Beauty Leaders LLC T: +971 2 6764600

Crystal Clear Madonna Trading EST. T:+ 971 2 6725381

Biosoft Professional SSIZ International Trading LLC T: +971 5 52784195

Chelsea Beautique Chelsea Beautique T: +971 2 4475612

Cuidados Laboratorios Valquer T: +34 649 206 668

Biotek Italy Oliyah Joseph Beauty & Training Centre T: +971 4 4279040

CHI Solitaire International Gen Trading LLC T: +97144340250

Curl Guru Eideal T: +971 4 259 4669

Bison Beauty Leaders LLC T: +971 2 6764600

Ciate London Beauty Solutions Trading DMCC T: +971 4 3746970

Curly Vision Curly Vision T: +44 20 35154247

Bodytone Wellness Master Trading LLC T: +971 5 04964804

CIBTAC The Healing Zone Academy T: +971 4 3887552

Cutique da galeno officine cosmetiche srl T: +8 18210296

Bondi sands Essential Beauty Supplies Ltd T: +4401823663322

CIDESCO The Healing Zone Academy T: +971 4 3887552

Cutique Naturalmente Da Galeno Officine Cosmetics Srl T: +39 0818210296

Bonjour Millia Cosmetics EST T: +971 55 8996266

Cindarella Cindarella Paris T: +971 5 64468966

Boulevard Zone Products Boulevard Zone General Trading LLC T:+ 971 4 422 5 22

Cindarella Paris Hair & Beauty Network T: +9710564468966

Brazilian Blowout EJ Station T: +971 4 4470290

Cinq Mondes RKF Luxury Linen T: +971 50 595 1728

Breathe A Synergystrading FZCO T: +971 4 8807558

Cirepil By Perron Rigot Espai Beauty Products Trading LLC T: +971 4 3232268

Brillare Science Advik Beauty T: +971 45547171

Cirriotti Millia Cosmetics EST T: +971 55 8996266

Brow by Mii Aspire Beauty Trading T:+ 971 4 3478055

Claderm Connection Zone Middle East General Trading T: +971 4 4387747

BT Maram trading co LLC T: +971 5 28736666 Bubble T cosmetics Beauty Solutions Trading DMCC T: +971 4 3746970 Bulgari RKF Luxury Linen T: +971 50 595 1728 Buzz Social Buzz Social T: +971 4 375 6654

C

C+C Vitamin Natura Bisse T: +9713 2993090 Caci International Caci International T: +44 ( 0 )20 8731 5678 Caflon Essential Beauty Supplies Ltd T: +4401823663322 Cala Beauty Amaya LLC T: +971 4 605 8516 Camilla’s Tea House The Product House T: +971 4 379 1966 CareLine CareLine T: +971 6 7670654

Clarins RKF Luxury Linen T: +971 50 595 1728 Clashes Sawaya International LLC T: +971 4 3799939 Clematis Coshub Co Ltd T: +82 2 2191 5450 Cloud Nine Luxury UK Hair Extensions Glamour Hair Salons UAE T: +971 2 5559902 CND Creative Beauty Source T: + 971 4 2571213 Coconut Oil Smoothing Treatment Amazon Keratin T: +971 4 259 4669 Collagen Goz Middle East Cosmetics Trading L.L.C T: +971 4 252 2663 ColorWOW Beauty Solutions Trading DMCC T: +971 4 3746970 Combinal Essential Beauty Supplies Ltd T: +4401823663322 Continuum Universal Trading T:+971 6 5358844

Careline Naturals CareLine T: +971 6 7670654

Cool and Cool Cool and Cool - ABC International Limited T: +971 7 2589175

Carita RKF Luxury Linen T: +971 50 595 1728

Cosmedix M/S BB Industries T: +92 3009512373

Carol Joy The Product House T: +971 4 379 1966

Cosmeticq Al Hanan Ind LLC T: +971 5 51200363

Ceramic Brushes Eideal T: +971 4 259 4669

Crazy Color Millia Cosmetics EST T: +971 55 8996266

Ceriotti Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666

Crea Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666

Directory

59

D

D:Fuse hair brushes Rapid General Trading T: +971 55 105 7993 D&T Wellness Master Trading LLC T: +971 5 04964804 Daeju Beauty Leaders LLC T: +971 2 6764600 Davines EIDEAL T: +971 04 259 4665 Dbullon Laboratorios Valquer T: +34 649 206 668 Deborah Lippmann Espai Beauty Products Trading LLC T: +971 4 3232268 Delilah Beauty Solutions Trading DMCC T: +971 4 3746970 DeluxBrows Marilan General Trading T: +971 5 62641151 Depend Cosmetics Amaya LLC T: +971 4 605 8516 Depil8 Essential Beauty Supplies Ltd T: +4401823663322 Depileve Madi International LLC T: +971 4 3382773 Dermalogica Healthcare LLC T: + 971 4 4477636 DermShield™ technology Noon Aesthetics T: +33 02920231228 DH St. Louis Ltd T: +35 7 22264764 Diamond Natura Bisse T: +9713 2993090 Divine Herbal Divine Herbal T: +44 1274 403772 Dr Burgener The Product House T: +971 4 379 1966 Dr. Derma M/S BB Industries T: +92 3009512373

E

Earthlite Beauty Leaders LLC T: +971 2 6764600 Econo Essential Beauty Supplies Ltd T: +4401823663322 Ei8ht Candles The Product House T: +971 4 379 1966

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Directory

60 EIDEAL Tools & Brushes EIDEAL T: +971 04 259 4665

Fashionizer Spa Fashionizer Spa Ltd T: +44 208 995 0088

Guinot Madonna Trading EST. T:+ 971 2 6725381

Elemental Herbology The Product House T: +971 4 379 1966

Fast Care - Protein Goz Middle East Cosmetics Trading L.L.C T: +971 4 252 2663

Gummy Millia Cosmetics EST T: +971 55 8996266

Elemis Luxuria Trading LLC T:+97144308321 elian Russia Noor al nile T:+971 563429777 Ella Bache Luxuria Trading LLC T:+97144308321 Elline Plutas Trading T: +971505582837 EM I Beauty Products EM I Beauty Products Trading LLC T: +971 527333287 Eminence Organic Skin Care Beautylicious T: +971 4 2206024 Entity Madi International LLC T: +971 4 3382773 Environ Skin Care Cosmo Profile F.Z.E T: +971 5 0 453 0398 Epilys Wax Canada Ener Beauty T: +971 5 09584528 Ericson Laboratoire Amaya LLC T: +971 4 605 8516 Ermilla Wahl MEA FZCO T:+97142948775

Fedua Wellness United T: + 971 4 451 6218 Femmeline M/S BB Industries T: +92 3009512373 Fifi & Friends Beautiful Brands T: +971 4 3746939 Fleur’s Beauty Leaders LLC T: +971 2 6764600

H

Ha Serve Wellness Master Trading LLC T: +971 5 04964804 Hair secret Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666 Hairotec Maram trading co LLC T: +971 5 28736666

Fonix Millia Cosmetics EST T: +971 55 8996266

Hammamii Skincare Hammamii Skincare T: +9714 5576100

For Me Farell- International T: +4982718145132

HANZZ+HEIDII skin care for HER Enhanzz Middle East T:+971505529350

FOR ME Dermatologische Kosmetik Farrell-International T: +49 827 18145731

HANZZ+HEIDII skin care for HIM Enhanzz Middle East T:+971505529350

Framesi Haircare Enigma Beauty Group T:+ 971 52 6463745

Harley Waxing Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666

G

Gammapiu Glomar Trading LLC T: +971 4 4405163 Geenie Flat Iron Eideal T: +971 4 259 4669

Harmony Sawaya International LLC T: +971 4 3799939 Hawkins & Brimble Beautiful Brands T: +971 4 3746939

Gelish Sawaya International LLC T: +971 4 3799939

Haylash Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666

Genetics LPA VIVI Pharma T: +39 335443129

Heaven Consulting and Training Heavenskincare T: +971 5 44140406

Gharieni Gharieni Middle East FZ-LLC T: +971 4 2766734

HeavenGels Heavenskincare T: +971 5 44140406

Ghassan Ghassan pty ltd T: +613 9005 6202

Heavenskincare Heavenskincare T: +971 5 44140406

Eva Garden makeup Enigma Beauty Group T:+ 971 52 6463745

GK hair Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666

Hive Essential Beauty Supplies Ltd T: +4401823663322

Eva Professional Vivandi Trading LLC T: +971 4 3353839

Glowradiance Derma & Health Cosmetics T: +971 4 3231889

Everlasting Brows Pro Beauty Group T: +971 47707584

Glycosan VIVI Pharma T: +39 335443129

Evolut Rumidimur DMCC T: +9714 5136460

Goldwell Madi International LLC T: +971 4 3382773

Expert Millia Cosmetics EST T: +971 55 8996266

Grape Keratin Treatment Amazon Keratin T: +971 4 259 4669

Esse Skincare Wellness United T: + 971 4 451 6218 Essence of Ceylon British Cosmetics (Pvt) Ltd T:+94772386006 Essential Intense Natura Bisse T: +9713 2993090 Esthetica Madonna Trading EST. T:+ 971 2 6725381

F

Faith In Nature HSA International General Trading T: +971 42527414 Faiza Faiza Cosmetics Trading LLC / AFAM Products T: +971 52 408 7806

Great Hair Velvet International T: +971 55 5529105 Green Peel MegaCure T: +971 5 06628090 Green People HSA International General Trading T: +971 42527414

HOF Essential Beauty Supplies Ltd T: +4401823663322 Holly Beth Organics Wellness United T: + 971 4 451 6218 Hyaluronfiller Connection Zone Middle East General Trading T: +971 4 4387747 Hydra Touch Spec Brite Group T: + 971 043884549 Hydropeptide Skincare USA Ener Beauty T: +971 5 09584528 Hypoxi Hypoxi Training Equipment LLC T: +971 5 65782081

I

Farmavita Color Italy Millia Cosmetics EST T: +971 55 8996266

GROH Beautiful Brands T: +971 4 3746939

Icon Laser Beauty Leaders LLC T: +971 2 6764600

Farmhouse fresh Wellness United T: + 971 4 451 6218

Grown Alchemist Beautiful Brands T: +971 4 3746939

IKONIC Professional SSIZ International Trading LLC T: +971 5 52784195

Farrell Skinguard Training Farrell-International T: +49 827 18145731

Guerlain RKF Luxury Linen T: +971 50 595 1728

Ikonic Professional Advik Beauty T: +971 45547171

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Inhibit Natura Bisse T: +9713 2993090

Kinetics Nail Systems Enigma Beauty Group T:+ 971 52 6463745

INNOluxe Rapid General Trading T: +971 55 105 7993

Klapp Enigma Beauty Group T:+ 971 52 6463745

Innovation Color Italy Millia Cosmetics EST T: +971 55 8996266

KocoStar Beauty Solutions Trading DMCC T: +971 4 3746970

Invisibobble Rapid General Trading T: +971 55 105 7993

Koee Faiza Cosmetics Trading LLC / AFAM Products T: +971 52 408 7806

ISO Benessere Universal Trading T:+971 6 5358844 Italwax Glomar Trading LLC T: +971 4 4405163 ITEC The Healing Zone Academy T: +971 4 3887552 Itely Glomar Trading LLC T: +971 4 4405163

J

Jacinthe Natural Skincare Jacinthe Natural Skincare T: +35799530180 Jane Iredale Healthcare LLC T: + 971 4 4477636 Jean D’Arcel Skincare Maryana Cosmetics T: 971 4 3300449 Jean D’estrees Jeser Jordan trading inc T: +962 777533330 Jerome Russell Bblonde LM Cosmetics T: +97126665951 Jessica Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666 Joelle Paris Derma & Health Cosmetics T: +971 4 3231889 Joico Amaya LLC T: +971 4 605 8516

K

K-Range Be Connected International T: +971 4 3218877

Lincoln Premium - Men Care Goz Middle East Cosmetics Trading L.L.C T: +971 4 252 2663 LING Skincare NY Ener Beauty T: +971 5 09584528 Lipo Zero Spec Brite Group T: + 971 043884549 Living Earth Crafts Beauty Leaders LLC T: +971 2 6764600

KOKO Nails Be Connected International T: +971 4 3218877

Living Nature Wellness United T: + 971 4 451 6218

Kona Ozone Rumidimur DMCC T: +9714 5136460

London Lash and Brow Heavenskincare T: +971 5 44140406

Kryolan Professional Make up Maryana Cosmetics T: 971 4 3300449

Lottie London Beauty Solutions Trading DMCC T: +971 4 3746970

KVG Bedrock Prestige Distributors DMCC T: +971 4 8820272

LPG ME Med Way LLC T: +971 4 4219755

Kylle’s Professional Kylle’s Professional T: +61413351717

M

L

L’anza Delon Trading Co. LLC T: + 971 2 6263777 La Palm Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666 Lakme Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666 Lancome RKF Luxury Linen T: +971 50 595 1728 Lash Box LA Pro Beauty Group T: +971 47707584 Lash Foods Madi International LLC T: +971 4 3382773 LASH FX Marilan General Trading T: +971 5 62641151 LCN Madi International LLC T: +971 4 3382773

Kaeso Beauty Amaya LLC T: +971 4 605 8516

Lea Levett Professional Curl and Flow Cosmetics and Fashion Trading LLC T: +971 4 38 50557

Kemo Maram trading co LLC T: +971 5 28736666

Lechat Nails Beauty Secret International T: 971 5 59598594

Kemon Madi International LLC T: +971 4 3382773

Leighton Denny Amaya LLC T: +971 4 605 8516

Kenogen VIVI Pharma T: +39 335 4 43129

Lemi Lemi Group T: +971 4 3995730

KeraStraight Rapid General Trading T: +971 55 105 7993

les Sens de Marrakech Actual Trading T: +971 04 557 0390

Keratin Goz Middle East Cosmetics Trading L.L.C T: +971 4 252 2663

Less is More Wellness United T: + 971 4 451 6218

Directory

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Madica Swiss Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666 Maestro Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666 Magic Skin Millia Cosmetics EST T: +971 55 8996266 Majestic Majestic Towels LTD T: +44 1217 720936 Malibu C Vivandi Trading LLC T: +971 4 3353839 Margys Plutas Trading T: +971505582837 Mask with Vibrachrom Davines T: +971 4 259 4669 Masters Madi International LLC T: +971 4 3382773 Maxfair Faiza Cosmetics Trading LLC / AFAM Products T: +971 52 408 7806 Maxim HSA International General Trading T: +971 42527414 Maxon Derma & Health Cosmetics T: +971 4 3231889 MDD Solution Spec Brite Group T: + 971 043884549 Meder Beauty Science Meder Beauty International Ltd T: +44 208 459 5022 Meder Beauty Science Spec Brite Group T: + 971 043884549 Medisept Piercing System DMCC T: +971 4 5547071

Keratin Color Italy Millia Cosmetics EST T: +971 55 8996266

Let Me BE Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666

Kerstin Florian The Product House T: +971 4 379 1966

Li Pigment Marilan General Trading T: +971 5 62641151

Melli Care HS Planet sp. z o.o.

T:+48507187376

Keryflex Jeser Jordan trading inc T: +962 777533330

Lilash-Librow Vivandi Trading LLC T: +971 4 3353839

MIM Millia Cosmetics EST T: +971 55 8996266

Mehron Madi International LLC T: +971 4 3382773

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Directory

62 Mine Vital Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666 Mineral Goddess Kylle’s Professional T: +61413351717 Miracle British Cosmetics (Pvt) Ltd T:+94772386006 Mistair Pro Airbrush Make Up Mistair T: +44 0121 708 4130 mistFX Aqua Face & Body Paint Mistair T: +44 0121 708 4130 Mitras Shea global T:+971522319569 Mogador : huile d’argan MOGADOR MALL T: +2126620717781 Montwood the beautyco T:+ 971 2 5524900 MOR Cosmetics Beauty Solutions Trading DMCC T: +971 4 3746970 Morgan Taylor Sawaya International LLC T: +971 4 3799939 Moser Wahl MEA FZCO T:+97142948775 Multi-Brands Spamiles T: +971 4 277 5920 My Brow Care Wellness United T: + 971 4 451 6218

N

Nail Tek Madonna Trading EST. T:+ 971 2 6725381 Nailcode Nailcode Emirates T: +971504542093 Nailstaion Nailstaion paris T: +971 4 349 0123 Nailstation Nailstation T: +971 50 227 3291 NAK Connection Zone Middle East General Trading T: +971 4 4387747 Naked Tan Naked Tan T: +971 4 5567329 Nanogen Fortem General Trading LLC T: +971506501355 Nashi Madi International LLC T: +971 4 3382773

NB Ceutical Line Natura Bisse T: +9713 2993090

Organic Essence HSA International General Trading T: +971 42527414

NESS Cindarella Paris T: +971 5 64468966

Organic Hair Energizer Faiza Cosmetics Trading LLC / AFAM Products T: +971 52 408 7806

Ness Design Hair & Beauty Network T: +9710564468966 neuBROW Neu Cosmetics DMCC T: +971 5 2517305 neuHAIR Neu Cosmetics DMCC T: +971 5 2517305 neuLASH Neu Cosmetics DMCC T: +971 5 2517305 Newlife Faiza Cosmetics Trading LLC / AFAM Products T: +971 52 408 7806 Newsha Connection Zone Middle East General Trading T: +971 4 4387747 Nimue Kalium Group T: +971 4 2822209 Noel Asmar Uniforms, Noel Asmar Collections, Noel Asmar Pedicure Bowls & Accessories Noel Asmar Uniforms T: +1 604 534 9667 Nouveau Contour Sawaya International LLC T: +971 4 3799939 Novanails Madi International LLC T: +971 4 3382773 NUFACE Beauty Solutions Trading DMCC T: +971 4 3746970 Nutraliss Delon Trading Co. LLC T: + 971 2 6263777 Nuvola Universal Trading T:+971 6 5358844

O

Oakworks Beauty Leaders LLC T: +971 2 6764600 Oakworks Massage Oakworks, Inc. T: 001 717-759-3125 Oakworks Medical Oakworks, Inc. T: 001 717-759-3125 Oakworks Spa Oakworks, Inc. T: 001 717-759-3125 Of The Islands Of The Islands T: +316 10387818 Oi Oil Davines T: +971 4 259 4669

Oribe Beautylicious T: +971 4 2206024 Orli Massage Candles Cosmania Trading LLC T: +971 56 986 9109 Orly Essential Beauty Supplies Ltd T: +4401823663322 Osmo Essence Amaya LLC T: +971 4 605 8516 Outback Organics Essential Beauty Supplies Ltd T: +4401823663322 Oxygen Line Natura Bisse T: +9713 2993090

P

Palladium Cindarella Paris T: +971 5 64468966 Palladium Design Hair & Beauty Network T: +9710564468966 Panama Jack Bonanza International General Trading LLC T: +971 4 2369300 Panpuri House of Maria Dowling LLC T: +971 4 8841555 Para Spa Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666 Patchology Beauty Solutions Trading DMCC T: +971 4 3746970 Peekaboo Lashes Aspire Beauty Trading T:+ 971 4 3478055 PerfectSense Paraffin & NK The BeautyCo General Trading LLC T: +971 4 4560822 Pestle &Mortar Beauty Solutions Trading DMCC T: +971 4 3746970 Pevonia Creative Beauty Source T: + 971 4 2571213 Philip Kingsley Amaya LLC T: +971 4 605 8516 Physio Natura Universal Trading T:+971 6 5358844 Phytoceane Warba General Trading LLC T: 971 4 3454646 Phytomer Beauty Leaders LLC T: +971 2 6764600

Natural Fervor Healthcare LLC T: + 971 4 4477636

Okay Pure Naturals Okay Pure Naturals T: +1 3056227474

Naturalmente A Synergystrading FZCO T: +971 4 8807558

Olivia Garden Liane k General Trading LLC T: +971 5 08802354

Pietranera Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666

Naturaltech treatment line Davines T: +971 4 259 4669

Omorovicza The Product House T: +971 4 379 1966

Pinky Goat Fifteen make up T:+97143395945

Nature & Care La Famille Inds. De Brilliante LTD. T: +971 4 2888068

ONE Protein Smoothing Therapy Amazon Keratin T: +971 4 259 4669

Platinum seamless Jeser Jordan trading inc T: +962 777533330

Nayla Organic Beauty Pros T: +21 2 641099318

Opera Spectrum Mask Spec Brite Group T: + 971 043884549

PMD Beauty Solutions Trading DMCC T: +971 4 3746970

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Popbands Beautybox Trading T:+971555152112 Pravana Healthcare LLC T: + 971 4 4477636 Prevense British Cosmetics (Pvt) Ltd T:+94772386 006 Pro Blo Glamour Hair Salons UAE T: +971 2 5559902 Pro Salon Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666

Rg Cosmetics Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666 Riosilk Sparetech Cosmetics Trading LLC T: +971 552919633 Rock and Ruddle Wellness United T: + 971 4 451 6218 Rock Your Hair Vivandi Trading LLC T: +971 4 3353839 Rodial Beauty Solutions Trading DMCC T: +971 4 3746970

Skin Breeze Caci International T: +44 (0)20 8731 5678 Skin Republic Bedrock Prestige Distributors DMCC T: +971 4 8820272 Skinade WNT General Trading LLC T: +971 5 54722402 SkinBiotics St. Louis Ltd T: +35 7 22264764 Skinlab CareLine T: +971 6 7670654

Prolinc Be Natural Amaya LLC T: +971 4 605 8516

ROIAL WAXING ITALY Roial Waxing Italy T: +971 55 8996266

Slendertone Beauty Solutions Trading DMCC T: +971 4 3746970

Provoc Sawaya International LLC T: +971 4 3799939

S

Smart Sonic Spec Brite Group T: + 971 043884549

Puri Alchemy House of Maria Dowling LLC T: +971 4 8841555

Q

QMS Medicosmetics The Product House T: +971 4 379 1966

R

R-Sleek B-Flexy LLC. T: +37 517 502 6599 Radicale St. Louis Ltd T: +35 7 22264764 Radico Colour Me Organic Radico Organic hair colours T+ 919 810153391 Rahua Beautiful Brands T: +971 4 3746939 Rayaan Ishaan Enterprises T: +91 8886804443 Reference Essential Beauty Supplies Ltd T: +4401823663322 Rejuvenol Liane k General Trading LLC T: +971 5 08802354 REM EJ Station T: +971 4 4470290 REM Essential Beauty Supplies Ltd T: +4401823663322 Remescar Healthcare LLC T: + 971 4 4477636 Repechage Ayana Wellness General Trading LLC T:+ 971 50 9284556 Reviderm Spec Brite Group T: + 971 043884549 Revitalash Healthcare LLC T: + 971 4 4477636 Revivogen MD Vivandi Trading LLC T: +971 4 3353839 Revivogen PRO Vivandi Trading LLC T: +971 4 3353839

Sachajuan Beauty Solutions Trading DMCC T: +971 4 3746970 Salon Ambience & Medical Beauty Furniture Enigma Beauty Group T:+ 971 52 6463745 Salon in a Bottle Vivandi Trading LLC T: +971 4 3353839 SalonGenius sofware for Spas & Salon management SalonGenius T: + 971504988984 Salt by Hendrix Beauty Solutions Trading DMCC T: +971 4 3746970 Salt of the Earths, The BeautyCo General Trading LLC T: +971 4 4560822 Sangra Warba General Trading LLC T: 971 4 3454646 Sassi Beauty Leaders LLC T: +971 2 6764600 Satisfeet Universal Trading T:+971 6 5358844 Schwarzkopf Professional DBD General Trading T: +971529920622 Selvert Thermal Velvet International T: +971 55 5529105 Shea global Shea global T:+971522319569 Shine haircare Brosco International Company T: + 966503814831 Shiseido RKF Luxury Linen T: +971 50 595 1728 Sibel Delon Trading Co. LLC T: + 971 2 6263777 Silhouet-Tone Beauty Leaders LLC T: +971 2 6764600 Silkycool Millia Cosmetics EST T: +971 55 8996266 Simon Keller Universal Trading T:+971 6 5358844

Revivre Glomar Trading LLC T: +971 4 4405163

Skala Bonanza International General Trading LLC T: +971 4 2369300

RFK RFK Luxury Linen T: +971 50 595 1728

Skeyndor Madi International LLC T: +971 4 3382773

Directory

63

Soleil Toujours The Product House T: +971 4 379 1966 Somens Cosmetics UNIVERSAL TRADING LUXE COMPANY _ SOMENS BRAND T: +34697850758 Sommerhuber Beauty Leaders LLC T: +971 2 6764600 Spa Disposable Underwear Ener Beauty T: +971 5 09584528 Spa Education Academy Spa Education Academy T: +44 7950 727 311 Spa Marketing Above Digital T:+ 971 50 5388406 Spa Staff Spa Staff.com Ltd T: +44 208 901 6548 SpaGenie Above Digital T:+ 971 50 5388406 Spectrum Brushes Aspire Beauty Trading T:+ 971 4 3478055 Stargazer Stargazer T: +44 208 6804545 Sterex Electrolysis International Ltd Sterex Electrolysis International Ltd T: +44 0121 708 4130 Streax PRO Eve Beauty Trading LLC T: +971567031207 Studex Piercing System DMCC T: +971 4 5547071 Synergic Wellness United T: + 971 4 451 6218

T

Tabitha Wellness United T: + 971 4 451 6218 Taiji Beauty Leaders LLC T: +971 2 6764600 Tala Nails Eve Beauty Trading LLC T: +971567031207 Tangle Teezer Rapid General Trading T: +971 55 105 7993 TanOrganic TanOrganic ME T: +971 5 52946992

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64 Technoeletr Millia Cosmetics EST T: +971 55 8996266

Tria Beauty Beauty Solutions Trading DMCC T: +971 4 3746970

Voya The Product House T: +971 4 379 1966

TEK Bedrock Prestige Distributors DMCC T: +971 4 8820272

Tricomax Vivandi Trading LLC T: +971 4 3353839

W

Termix Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666

True Cosmetics Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666

Terre Verdi Terre Verdi T: +44 0785 900 5083

TuttiFrutti Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666

Terres D’Afrique The Product House T: +971 4 379 1966

U

Thalgo Madi International LLC T: +971 4 3382773

Ultherapy Medica Group T: +971 4 4370669

Thalissi Sparetech Cosmetics Trading LLC T: +971 552919633

Umbro Amaya LLC T: +971 4 605 8516

The Beauty Studio Beautystudio T: +971547888225

Unbescheiden Beauty Leaders LLC T: +971 2 6764600

The chemical barber Actual Trading T: +971 04 557 0390

Universal Comapanies Beauty Leaders LLC T: +971 2 6764600

The Eyelash Emporium Essential Beauty Supplies Ltd T: +4401823663322

Universal Contour Warba General Trading LLC T: 971 4 3454646

The Hero Project Fortem General Trading LLC T: +971506501355

V

The Organic Pharmacy Beautiful Brands T: +971 4 3746939

Valeur Absolue Plutas Trading T: +971505582837

The Perfume laboratory Beautybox Trading T:+971555152112

Valisol Laboratorios Valquer T: +34 649 206 668

The Refinery The Product House T: +971 4 379 1966

Valqolor Laboratorios Valquer T: +34 649 206 668

The Tweexy Espai Beauty Products Trading LLC T: +971 4 3232268 TheraNaka™ Holistic Skin & Body Therapy LS Enterprises T: +27 0824144947 TheraVine™ Skin & Body Science LS Enterprises T: +27 0824144947 Tiddley Pom Wellness United T: + 971 4 451 6218

Vangard brazil Cosmetics Noor al nile T:+971 563429777 Veg-up Laboratories Bewell Srl T: + 393357456890 Velashape 3 Medica Group T: +971 4 4370669

TIGI EJ Station T: +971 4 4470290

Vi Aesthetics Velvet International T: +971 55 5529105

Tina Davies Marilan General Trading T: +971 5 62641151

Vie Collection Beauty Leaders LLC T: +971 2 6764600

TNF Be Connected International T: +971 4 3218877 Toletta Bedrock Prestige Distributors DMCC T: +971 4 8820272 Tolure Maryana Cosmetics T: 971 4 3300449

Valquer Professional Laboratorios Valquer T: +34 649 206 668

Vitajuwel Al Hanan Ind LLC T: +971 5 51200363 Vitale Olive Oil Faiza Cosmetics Trading LLC / AFAM Products T: +971 52 408 7806

Toppik Hair Fibers Vivandi Trading LLC T: +971 4 3353839

Vitaman Cosmetica Beauty And Personal Care Equipment Trading LLC T: +971 4 2394666

Touch America Beauty Leaders LLC T: +971 2 6764600

VLCC Skincare Products VLCC International LLC T: +971545202225

WAHL Wahl MEA FZCO T:+97142948775 Wax Me Maram trading co LLC T: +971 5 28736666 Waxperts Waxperts T: +35 312140077 Welonda Beauty Leaders LLC T: +971 2 6764600 WES Laboratorios Valquer T: +34 649 206 668 WIITE Scissors Germany Millia Cosmetics EST T: +971 55 8996266

X

X8 Body Piercing System DMCC T: +971 4 5547071 Xanitalia Beauty Leaders LLC T: +971 2 6764600 Xsosha KSS Maram trading co LLC T: +971 5 28736666 Xtreme Beauty International Okay Pure Naturals T: +1 3056227474 Xtreme Runaway Kylle’s Professional T: +61413351717

Y

Yellow Rose Millia Cosmetics EST T: +971 55 8996266 YS Park Combs Advik Beauty T: +971 45547171 Yukinohada Joy of Life Inc T: +813 4 6148803 Yumi Brow Botox Pro Beauty Group T: +971 47707584 Yumi Feet Pro Beauty Group T: +971 47707584 YUMI Lashes Pro Beauty Group T: +971 47707584 Yunsey Professional Curl and Flow Cosmetics and Fashion Trading LLC T: +971 4 38 50557 Yuthika House of Maria Dowling LLC T: +971 4 8841555

Z

Zenoti Zenoti T: +971 5 26998764

WITH THANKS TO OUR ENHANCED LISTING SPONSORS:

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WELLNESS NEXT LEVEL

TAKING TO THE

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