Professional Beauty GCC - December 2014

December 2014

For your beauty, hair and spa business

GCC

Festive focus How to sell this holiday season

Feminine force Nails go girly for 2015

Don’t miss our Professional Beauty

Polished performance Body exfoliation rituals for your spa menu

show preview

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Published by and (C) 2014 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City.

321 Building #8, Dubai. UAE t: +971 (0)56 352 2906 Trade Exhibitions & Publishing FZ LCC Editor: Fiona Vlemmiks fiona@professionalbeauty.ae Contributors: Andrea Anastasiou, Sharon Barcock Maria Dowling, Sally Hewerdine, Zoe Moleshead, Eve Oxberry and Dr Mike Ryan Advertising: t: +971 (0)50 359 1157 Sales director: Zaid Nourouz zaid@professionalbeauty.ae Sales executive: Fernanda Chavez Fernanda@professionalbeauty.ae Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0)56 352 2906 Marketing Manager: Nicki Wyatt nick@professionalbeauty.ae General Manager: Andrew Green andy@professionalbeauty.ae Publisher: Mark Moloney Design and production: Scratch Advertising & Communication www.scratchcom.com Printing: Masar Print & Publications LLC - PO Box 485100, Dubai www.masarprint.com Controlled Distribution: Blue Truck www.bluetruck.ae The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers.

Readers are advised to seek specialist advice before acting on information contained in this publication which is provided for general use and may not be appropriate for the readers' particular circumstances.

The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. anyone dealing with advertisers must make their own enquiries.

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63

in this issue...

Regulars 7

News New appointments and launches plus the nominees for the Professional Spa and Wellness awards revealed

Features 65 Treatment news A spotlight on microdermabrasion, a brightening facial, eyebrow treatments and a spa manicure

17 Insider Our exclusive monthly stats for beauty salons, spas and hair salons 30 Ask the experts The low-down on combating frizz, promoting staff to managerial level and how to protect yourself when the competition doesn’t play fair 33 The hair doctor Dr Mike Ryan on protecting clients hair from over-styling during the festive season

39 Season’s greetings Sally Hewerdine on how to sell during the festive season 49 The countdown begins…

We get the heads up on what’s in store from key speakers at the PSWC 53 Leading the way Read our exclusive interview with the man behind Madi International, its charismatic president Mr Mohamed Madi

68 Product news A focus on festive gift sets plus the latest product launches for your hair, beauty, spa and nail business 80 Calendar The essential dates for your business diary

Courtesy of CND

23 Perfectly polished Why body exfoliation rituals are an integral part of the spa menu

from trade shows to conferences and training

59 Setting the standard Maria Dowling discusses customer service 63 Heated debate Sharon Barcock on making the most of thermal experiences

welcome

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A

s t he yea r draws to a close, I have ta ken t ime to ref lect on t he ach ievement s t hat t he Professiona l Beaut y tea m has made since we launched in Ma rch.

In my f irst editor’s letter I ex pla ined t hat our mission was to suppor t you, celebrate your successes a nd help you develop your business. I hope you a gree t hat we have ach ieved t hese goa ls.

We are now eagerly anticipating the inaugural Professional Beauty GCC exhibition and Professional Spa and Wellness Conference, next month.

If you have not already registered, there’s still time to visit our website and apply for your tickets (visit w w w.professionalbeautygcc.com). To find out more about the exciting programme that is in store for you, read our preview of the exhibition and conference on pages 42 and 49.

Ending the year in style we have an exclusive inter view with Mr Mohamed Madi, one of the industr y’s trailblazers and leading lights. He shares he views and tips on achieving success in our industr y and explains why he is supporting our exhibition on page 53.

We a lso have t he heads up on what w ill be hot in t he na il sector in 2015 on pa ge 35. E lsewhere, we ta ke a fest ive focus w it h our seasona l gift set specia l on pa ge 68 a nd in our seasona l selling t ips, from Sa lly Hewerdine, on pa ge 39.

We wish you happy holidays and look for ward to continuing to bring you the tools you need for your business in 2015.

Fiona Vlemmiks – EDITOR

35 On the cover

68

35 Feminine force We reveal the move towards girly nails in 2015 42 Show stopping Read our Professional Beauty GCC exhibition preview

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39 Professional Beauty GCC December 2014

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News

All the news and views from the world of beauty, hair and spa

Kotti appointed spokesperson for ISAPS Middle East

C

elebrated surgeon Dr Bouraoui Kotti has been appointed spokesperson for The International Society of Aesthetic Plastic Surgery (ISAPS) in the Middle East.

With more than 13 years experience in the field of plastic surgery, and a PhD in Plastic Reconstructive and Aesthetic Surgery from the Medical School of Nice

Côte d’Azur, France, Kotti brings with him a wealth of knowledge and experience.

After Dr Kotti was selected as the first ISAPS National Secretary for his native country Tunisia, he was also elected as a member of the Educational Council committee (for the post graduate scientific educational programme) and of the Membership committee for the African and Middle Eastern regions. He

UAE spas shine in World Spa & Wellness Awards shortlist The waiting is over for many hopeful spas around the globe.

We are pleased to report that the finalists for the 2015 World Spa & Wellness Awards have now been announced.

In our region, the shortlisted spas are all from the UAE. For the Hotel Spa of the Year – Middle East category we have, Mandara Spa at the H Hotel Dubai, Remède Spa at the St Regis Abu Dhabi, UAE, Talise Spa at Burj Al Arab, Dubai, and Willow Stream Spa at Fairmont The Palm, Dubai.

In the Resort Spa of the Year – Middle

East & Africa, the shortlisted spas are: Banyan Tree Spa Al Wadi in Ras alKhaimah, which picked up the 2014 title for Destination Spa of the Year, and ShuiQui Spa & Fitness at Atlantis The Palm Dubai, also a previous winner.

They are joined in the final by Emirates Palace Spa in Abu Dhabi and Talise Spa at Madinat Jumeirah, Dubai.

The winners of the 2015 World Spa & Wellness and Professional Beauty Awards will be revealed at a black-tie awards ceremony in London, UK, on Sunday February 22, 2015.

has also been chosen from a pool of experts to be the ISAPS Spokesperson for media and public relations in the Middle East region.

He told Professional Beauty, “Dubai is the place to be right now. It is like a mixture of oriental Arab culture and the American spirit, with the motto ‘work hard play hard’. If you are searching for good, you will always find the best in Dubai.”

Gentlemen’s Tonic arrives at Emirates Palace

London’s luxury male grooming company Gentlemen’s Tonic has partnered with Emirates Palace Spa to offer a designated area for barbering and grooming.

Clare Maskall from Blue Skies Trading, distributors of Gentlemen’s Tonic, told Professional Beauty: “We are delighted to be associated with Emirates Palace Spa, we are a perfect partnership bringing authenticity and high standards to treatments.”

Emirates Palace Spa has recently undergone a refurbishment and the spa now offers a more contemporary feel. Maskell added: “The spa is stunning, the new image is all about keeping on trend and a designated male grooming area is part of that element.

The focus lies in authenticity and best practice.”

The Gentlemen’s Tonic brand is building a healthy portfolio in the UAE with it’s first partnership being with the award winning, ShuiQi Spa & Fitness at Atlantis, the Palm Dubai.

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Spadunya “over the moon” with recent awards More than 50 spa enthusiasts gathered at Spadunya’s Full Moon meditation to celebrate the five awards that the spa has been associated with this year.

Spadunya, which is located at Jumeirah Beach Residence, Dubai, invited clients and some of the key figures in the UAE spa industry to celebrate the Full Moon with a meditation in its Zen Garden, in November.

Spadunya has recently been awarded or nominated for; the World Luxury Spa Awards – Service Excellence

as well as Best Luxury Wellness Spa in UAE, the International Certificate of Excellence in Investment and Innovation, the What’s On Awards Favourite Spa and finally the Retail ME Awards – Most Admired Retailer of the Year Beauty & Wellness.

The Full Moon meditation was chosen to mark the spa’s successes as ancient writings reveal that a Full Moon gives various energies that have a positive impact on emotions and thoughts.

Management courses announced for 2015 Recruitment and training specialist Spotlight On Spa & Wellness has announced the introduction of spa and salon management courses to start in the New Year.

Responding to demand, the company has designed a 10-week, part-time course for existing spa and salon managers who may have not been formally trained or who simply wish to update their skills.

It is also suitable for those wishing to develop their skills and take the next step in their career in the

wellness industry, such as assistant managers or supervisors managers or supervisors.

Sally Hewerdine, managing director of Spotlight On Spa and Wellness and course developer, said: “We are thrilled to be starting the management courses in the New Year; this has been in development for some time now. We have been purposely making enquires and listening to peers, we feel we have developed a programme that suits the needs and wants of the industry

in the GCC. The inaugural course will be delivered in Dubai, but a role-out plan will include all areas of the GCC.” The courses will be delivered in a classroom environment and will encourage people to share best practices and experience. The focus will be on three key areas; business analysis (including finance), people management and creative management to encourage leaders to think outside the box and work comfortably with change.

Extensive Refurbishment completed for Pastels salon The Mercato Mall branch of Pastels salon has now re-opened its doors and is ready for business after an extensive refurbishment.

The new and improved Mercato branch has an extensive retail area in the cutting edge salon making it a one-stop-shop concept.

The refurbishment also means that they can offer a selection of the most popular quick fix beauty treatments such as waxing and nails.

Ruksher Malik, co-founder of Pastels Salons said, “I am delighted with the recent makeover that has taken place

at our Mercato branch. As the branch has now expanded to include waxing and nail services, the new look reflects the branch’s shift from hair only, to a true hair and beauty destination.

“Aesthetically, Pastels Mercato fuses a relaxing atmosphere with contemporary design to create a beautiful and welcoming environment, which embodies all that the Pastels brand stands for.”

Pastels Mercato branch is one of three branches, and sister branches are located in Jumeirah and The Ritz-Carlton, both in Dubai.

Professional Beauty GCC December 2014

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Formula-A academy Gharieni launches Dubai base celebrates graduates The Gharieni group has opened a new office and showroom in Platinum Tower, Jumeirah Lake Towers, Dubai.

The German specialists in luxury and innovative spa equipment and furniture believe JLT is the perfect base for its everincreasing customer base in the Middle East.

CEO of the Gharieni Group, Sammy

Gharieni, said: “We pride ourselves in the quality of our product and service. The new location will enable us to provide a higher calibre of service and maintenance for all our customers in the GCC region.”

The new showroom houses a small collection of the brand's luxury beds and salon furniture.

Raising Eyebrows in the Middle East Adding to its global portfolio, Australia’s Final Touch Brows is now represented in the Middle East.

Seif Beauty Clinic group is the distributer of choice for Tracy Fensome, the owner of Final Touch Brows. For over a decade, Seif Beauty Clinic has offered state of the art services and treatments, aesthetic and medical services to clients from Lebanon and the Middle East.

Danielle Kurukchi, director of Final Touch Brows, said, “We are so excited to be working with Seif Beauty Clinics, and to have the Final Touch Brows range of

products, including our Eyebrow Wigs and Eyebrow Extensions available to the Middle Eastern markets,” she said “We know make-up artists, salons and consumers based in the Middle East will love the range and the convenience our products offer.”

Final Touch Brows found exclusively in salons, is a mineral brow product with accessories such as the 100 per cent human hair eyebrow wigs, which have given confidence back to women and men who have lost their brows due to illness and medical treatment.

Misslyn make-up arrives in the Middle East German make-up brand Misslyn has launched into the Middle East market.

The brand launched with its complete collection of luxurious make-up from foundation and lip balm to eyeshadow palettes.

The event, to mark the brand's arrival, at the Al Murooj Rotana hotel in Dubai, was organised

by Misslyn’s exclusive distributor in the region, Life Cosmetics.

Aziza El Banna, general manager of Life Cosmetics said: “As the Middle East’s largest and fastest growing market for cosmetics and personal care products and services, the UAE presents exceptional business potential for the global beauty and wellbeing industry. We foresee a great potential in the local market for Misslyn’s premium cosmetic products, which are natural and of high quality.”

Formula-A Hair and Beauty Academy celebrated the success of seven students graduating in VRQ level 2 with a dramatic catwalk show.

Emine Funk, training manager at the academy, based in Knowledge Village Dubai, and tutor Joules Gorman together designed the show in the form of a competition for graduates to show the extent of their achievements.

Students choose a theme and were asked to produce a total look–from mood boards to completed looks on real models.

Rida Qureshi, educator counsellor at Formula-A said: “Students and tutors have worked so hard, the competition was a perfect way for everyone to celebrate the achievements. Students arrive knowing very little and leave with a wealth of knowledge and confidence; the standards have been very high.”

A special achievement award went to graduate Farah Batool who won the competition. Batool is now working on her level 3 diploma.

VRQ Level 2 (vocational recognised qualification) is part of the City & Guilds internationally recognised qualification for hairdressers. The course covers all aspects of working in a salon from styling to reception duties and health and safety. On completion, students are able to work as a junior stylists or continue their education to level 3.

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Professional Beauty exhibition set to take industry by storm Sheikh Mohamed Bin Nahyan Al Nahyan officially opening the 3rd American Anti-Aging Conference in Dubai on behalf of his father, His Excellency Sheikh Nahyan Bin Mubarak Al Nahyan, Minister of Culture, Youth and Community Development.

Third American Anti-Ageing Conference held in Dubai The American Academy of AntiAgeing Medicine Dubai (A4M Dubai), was held in Dubai in November.

The conference was held under the patronage of His Excellency Sheikh Nahyan Bin Mubarak Al Nahyan, Minister of Culture, Youth and Community Development.

The theme of the 3rd American Anti-Ageing Conference was Lifestyle Medicine and it addressed

the physiological, genetic and environmental causes of ageing.

Nine leading anti-ageing physicians, university professors and authors discussed obesity, hormone balancing, cellular ageing, stress, sexual health and cardiovascular disease and the affect they has on the body’s ageing process. Preventative health measures for a healthier, longer life were also covered.

Revitalash named “best of beauty” One of the products from lashenhancing brand, Revitalash has received the highly coveted Best of Beauty award from Allure magazine for the second year in a row.

The award, Best Eyebrow Conditioner For 2014, went to RevitaBrow Advanced. The product had been entered into the eye product category, where other nominees included famous names such as Dolce & Gabbana, Marc Jacobs, and Channel.

David Go’shay, managing director of Go'shay Trading, Revitalish distributor in the region, said “After an exhaustive vetting process, we were selected for this prestigious award. The experts have spoken. Again!”

Professional Beauty GCC December 2014

The concept of an event dedicated entirely to the salon and spa sector is proving a hit with key businesses in the GCC. Professional Beauty GCC is the first trade-only beauty and spa exhibition in the region, allowing you to expand your business in a professional environment.

Madi International one of the leading beauty businesses in the GCC announced its support of the exhibition in November.

Mr Mohamed Madi, group president told Professional Beauty magazine: “I believe that it’s going to be very exclusive exhibition aimed at salon owners – and this is a very important reason to attend. There are many salons looking to come to an exclusive, professional-only exhibition. This is the number one reason why I have decided to attend.”

The show will take place on January 25-26 at the Madinat Jumeriah. For more details read our exhibition preview on page 42.

international news

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15 Industry news from around the globe

Botox ® manufacturer launches media campaign to reduce stigma of fillers Botox® manufacturer Allergan is to set to launch a UK media campaign to try to change perceptions of ageing and of advanced anti-ageing treatments such as dermal fillers.

The core message of Allergan’s campaign is to demonstrate that facial fillers are about embracing, not fighting, the ageing process and to encourage people to talk more positively about ageing.

Extensive research for the campaign was undertaken on 2,000 women, and revealed that there is a social stigma attached to having facial fillers and a lack of understanding surrounding them, with

many people believing that they look unnatural.

Other key findings showed women today felt more positive about ageing, and that ageing well is more important than looking young. Only 20 per cent of women said they wanted to look five years younger but 41 per cent said they wanted to look fresher and more radiant.

Zoe Fenn, associate director at researcher Flamingo, which led the study, said: “The anti-ageing category trades on worries and anxieties that don’t really represent the way most women feel – they are much more self-accepting and take a moderate view to beauty and improving

their appearance rather than coveting the images we are used to seeing in magazines and adverts.”

The campaign, which has been titled #THISISME, features six women aged 35 to 69 who have previously been treated with Allergen’s facial filler Juvéderm.

Allergan’s vice president and managing director Caroline Van Hove said, “Our bold campaign #THISISME features women of all ages and backgrounds, encouraging other women to continue to embrace the positives about getting older, but empowering them to make their own treatment choices and not to be ashamed, so they can age as they want to.”

Dermalogica founder wins Cosmetic Executive Women Award Jane Wurwand, founder and coowner of Dermalogica, has received a prestigious Cosmetic Executive Women (CEW) Achiever Award in the trailblazing entrepreneur's category.

To mark the CEW Awards’ 60th Anniversary, the organisation acknowledged women with a new category: trailblazing entrepreneurs who have changed industry.

Wurwand said, “We are excited to have Dermalogica recognised in this firsttime entrepreneurial category.”

The Achiever Awards celebrate the accomplishments of women leaders in the cosmetics industry and aim to inspire future leaders and companies to support women’s advancement. This year’s awards took place on October 17 at the Waldorf Astoria Hotel in New York City.

Wurwand was acknowledged for her contribution to the industry and successful career that spans more than thirty years. During her career she has focused on creating professional opportunities and economic empowerment for women.

She launched FITE, Financial Independence Through Entrepreneurship, in 2011 to help female entrepreneurs invest in their own potential. To date, FITE has helped to fund more than 50,000 female entrepreneurs worldwide, to enable them to achieve financial independence.

Also recognised at the CEW Achiever Award ceremony were Laura Geller, founder of Laura Geller Beauty, and Wende Zomnir, chief creative officer/ founding partner of Urban Decay Cosmetics. Additionally, Leonard Lauder, chairman emeritus of Estée Lauder, received the Lifetime Achievement Award.

Starwood to open Sheraton Phuket Kalim Beach Resort in 2018 Starwood Hotels and Resorts has announced the 2018 opening of the Sheraton Phuket Kalim Beach Resort. The 230-room hotel will include a mix of guest rooms and villas, and feature 320sq m of meeting and events space.

The hotel, which will be located on a 4.3 hectares site on Phuket’s western coast, will also feature a Shine Spa for Sheraton, two saltwater swimming pools, a fitness centre and three dining venues.

Rajit Sukumaran, vice president of acquisitions and development, Asia Pacific, said: "We are thrilled to bring the Sheraton brand to the beautiful island of Phuket.”

Starwood already operates 22 properties across Thailand, under eight of its nine brands.

Professional Beauty GCC December 2014

insider

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17 The month in numbers

Percentage of clients who rebooked

70

%

How did treatment business in October 2014 compare with October 2013?

70 20 10

% Better

%SAME

Insider beauty, hair and nails

Insider, our exclusive round-up of salons in the GCC. It’s the easiest way to stay in the know

% WORSE

OCTOBER Average treatment room occupancy?

60

%

Business continues to be healthy with 70 per cent of you enjoying better business than this time last year, and the bulk of your clients continuing to rebook.

The majority of you take advantage of social media by updating your pages each week with news and offers. Your staff members stay with you, on average, for two years – a longer period than the average in the spa sector. Only a small number of you are talking advantage of the increased footfall during the festive season with only 30 per cent of you planning to increase your retail offering during this period.

On the spot How often do you update your social media pages?

1. Every week 2. Two to three times a week 3. Every day 4. Monthly

30

%

of you will be increasing your retail offerings during the festive season

How long does the average member of staff stay at your salon?

1. Two years 2. More than two years 3. One year 4. Less than a year

80

%

offer make-up application in your salon

Professional Beauty GCC December 2014

insider

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19 The month in numbers

Percentage of clients who rebooked

72

%

How did treatment business in October 2014 compare with October 2013?

Insider Spa

80 10 10

% Better

%SAME

Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the know

% WORSE

OCTOBER Average treatment room occupancy?

60

%

Business has been ticking over nicely in the spa sector this month with 80 per cent of you claiming that business is better than this time last year. Clients are continuing to rebook – testament to the quality of service you are offering.

Most of you are active on social media, updating your pages every day or every week. On average your staff stay with you for a year, highlighting the continued problem of staff retention in the GCC spa industry.

You are gearing up to increase business during the festive season with 98 per cent of you increasing your retail offering during this time.

On the spot How often do you update your social media pages?

1. Every day 2. Every week 3. Three to four times a week 4. Monthly

98

%

of you will be increasing your retail offerings during the festive season

How long does the average member of staff stay at your spa?

1. One year 2. Two years 3. More than two years 4. Six months

10

%

of you offer make-up application in your spa

Professional Beauty GCC December 2014

25-26TH JANUARY 2015 MADINAT JUMEIRAH, DUBAI

Uniting the beauty, spa, hair and nail profession The must attend event for your business

Save AED100, register now at www.professionalbeauty.ae Quote promo code: PB3

@pbgcc

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next month!

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Professional Beauty GCC October 2014

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body treatments

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SensAsia

Polished performance Body scrub rituals should be an essential part of any spa menu.

Zoe Moleshead explains why

F

rom a business perspective, body scrubs require little financial outlay, and can be used as a precursor to most other spa treatments, as well for a standalone spa ritual.

Stephan Wagner, director of Talise Spa, Madinat Jumeirah, describes body scrubs as a “vital part of any spa menu”. From a client perspective, the popularity of body scrub treatments lies in several factors, including the resurgence of interest in the tradition of Hammam treatments in this region and the general awareness the public now possesses on the benefits of exfoliating both the face and body.

In our region in particular, body exfoliation is becoming an essential part of grooming habits. Roberta Lindow, director of spa at The H Hotel, comments that rituals involving body scrubs are “significantly popular in this particular geographical area where climate tends to be harsh, dry and artificial with heavy use of air conditioning”.

To create a successful client experience, body scrubs or exfoliation treatments require a combination of

different factors, ranging from selecting the right products for your client, and their skin type, to using the correct exfoliation and massage techniques.

Offering several types of product for the scrub will ensure that you can offer the treatment to all clients, including those with sensitive skin.

Chané Sandor, spa manager, Sofitel The Palm, Dubai, reveals that the products that the spa utilises in its treatments fall into four key ingredient categories – sea salt, enzyme, black sand and loufa, each offering a different depth of exfoliation and catering to different levels of skin sensitivity.

SensAsia Urban Spa chain also uses salt in some of its body polish treatments and freshly mixes its exfoliators to ensure they meet the needs of each client. “If someone has very dry skin we would recommend a salt-based polish. We use rock salt, carefully ground down to ensure we give a micro exfoliating effect to the skin − perfect for a dry flaky skin. For normal skin, we use brown sugar as this is gentle on the skin,” explains Alex Hurt, director of operations at the spa.

Professional Beauty GCC December 2014

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“When you are experiencing a body scrub treatment not only are your body cells open to [the] active ingredients of the product itself, but your mind is affected by tactile signals and by pure soothing scents. The combination of all elements makes the whole procedure beneficial for your body and your mind, leaving both relaxed, renewed and rejuvenated”

Body benefits Technique is integral to the overall benefits of the body scrub experience.

“We always recommend starting application at extremities and massage going up on the rest of the body i.e. start on [the] feet and using circular motions upwards, directed towards the heart. This stimulates circulation and can improve toxin removal,” says Sandra Friedli, dermalogica’s education manager.

Daniella Swanepoel, spa manager at Anantara Spa, Eastern Mangroves, has further advice on effective application: “Our body scrubs are applied in a therapeutic manner, including effleurage massage movements to gently stimulate and improve blood and lymphatic circulation and remove dead skin cells.”

This combination of exfoliation, moisturisation and stimulation, especially when successfully applied, is what leads to the feeling of renewal, reinvigoration and revitalisation, with the former being perhaps the most easily identifiable post-treatment as the client can straight away notice smoother, fresher skin. “If clients want super soft skin, it starts with exfoliation,”

Professional Beauty GCC December 2014

agrees SensAsia’s Hurt. “We have five layers of skin and in order to keep the skin smooth we need to slough away the dry, dead cells to reveal the new, fresh skin. When you remove the dry and dead skin it allows the skin to breathe, it prevents ingrowing hairs, folliculitis and makes any moisturiser super powerful.”

Renewal may be evidenced on the surface, but the sense of reinvigoration is driven by the deeper, more penetrative and stimulatory elements of body scrub rituals. Anantara Spa’s Swanepoel explains that such treatments can boost blood and lymphatic circulation, assist the transport of oxygen throughout the body and even help to more effectively eliminate waste.

Revitalisation, meanwhile, develops progressively through the treatment – old, dead skin cells are scrubbed and polished away, tensions and knots are skilfully massaged and teased out before essential oils are applied and able to penetrate more deeply than before, enhancing their effect and bringing with them a feeling of energy and refreshment that affects both body and mind.

“We have five layers of skin and in order to keep the skin smooth we need to slough away the dry, dead cells to reveal the new, fresh skin. When you remove the dry and dead skin it allows the skin to breathe, it prevents ingrowing hairs, folliculitis and makes your moisturiser super powerful”

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Smooth operators We highlight some of the best products for the perfect body polish Aromatherapy Associates Aside from providing one of the most intriguing aromatic combinations of frankincense, coffee and pink grapefruit, Aromatherapy Associates’ Polishing Natural Exfoliating Scrub, which is available through The Product House, also features sea salt and almond oil that help to exfoliate and detoxify.

Call +971 4 447 76 36

Dermalogica Distributed locally through Healthcare LLC, Dermalogica has a great range of exfoliation products and the Hydro-Active Mineral Salts are a particular favourite. Combining salt from the Dead Sea and pure essential oils they can be used either as a re-mineralising bath soak or for an all over skin polish.

Call +971 4 447 76 36

Kerstin Florian For a gentle exfoliator, Kerstin Florian’s Chamomile Body Scrub is a great option. Distributed through The Product House, the scrub combines chamomile flower oil, Siberian fir oil and granulated pumice for exfoliation, stimulation and relaxation.

Call +971 4 447 76 36

Elemis The brand’s Lime & Ginger Salt Glow, which is used by The H Hotel’s Spa, is an invigorating mix of ginger to stimulate and tone the body and its metabolism, and lime peel to cleanse and purify the skin. Additional ingredients include unrefined sea salt, kukui, camellia and jojoba oils. The Elemis range is available through Spa Resources International.

Call +971 4 324 54 14

A Voya Voya’s Time to Shine, distributed locally through The Product House, incorporates crushed walnut shells to buff away dead skin, ginger to stimulate circulation and Shea nut butter to soften and nourish.

Call +971 4 447 76 36

Professional Beauty GCC December 2014

Skin is replumped and rehydrated from the inside

Skin is more supple and better protected against expression lines

Collagen breakdown slows and production of new collagen accelerates

ANTI-AGING REPLUMPING ENDERMOLIFT 30 MIN ANTI-AGING RESCULPING ENDERMOLIFT 30 MIN GLOW ENDERMOLIFT 15MIN ANTI-AGING FIRMING ENDERMOLIFT 30 MIN DETOX ENDERMOLIFT 20 MIN

Customer List / *** Mobilift

MIDDLE EAST

business tips

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Ask the experts Our beauty experts answer an array of questions about every aspect of running a successful salon or spa business

How should I be developing my senior therapist to prepare her for a managerial role?

F

I can achieve great blow dries in my salon but my clients complain that they can't maintain the look at home due to problems with frizz. How can I help them control their hair at home between appointments?

T

here are three great options: for some a KeraStraight service within the salon will give smoother, easier to style hair that lasts and doesn't frizz in humidity. If your client is looking for an introduction to the benefits of frizz-free hair then a KeraStraight Intense Boost service is the perfect solution.

Carried out in the salon and taking only about an hour in total the hair is boosted with protein or moisture and the de-drizzling effect lasts about two to three weeks in severe water and weather conditions and up to 30 days in kinder conditions. The third option is to retail the KeraStraight moisture or protein mask for the client to use at home as a stand-alone treatment or to revitalise the KeraStraight or intense boost treatments.

Nathan Walker is international technical director for Trevor Sorbie and a KeraStraight ambassador. KeraStraight is distributed in the UAE by Rapid General Trading.

Professional Beauty December 2014

irstly ensure she has the correct personality profile and attitude to deliver what you need her to do in the role. This is one of the most overlooked aspects of promoting someone. Understand that everyone can lead, we each do it in a different way. When someone tries to lead in a way that is different to their natural leadership style, or try to employ your idea of how they should be leading, this causes disharmony and stress in a team.

Draw up your job description first and see what types of activities you will require her to do. Will the role be motivation-based or more marketing-based? Focused on treatment creation, or operational procedures? Each of these tasks requires a different skill base. If you have a mixture of tasks, then rank the most important to you – perhaps you need your salon manager to handle the staff members, as you would prefer to be innovating and creating. In this instance, I would start to send my senior therapist on courses that work on “soft skills� such as listening and motivating; courses where she gets to understand people. An NLP (neurolinguistic programming) short course would be excellent for this purpose. If you want her to be doing more reporting or costing work, then ensure she understands the basics of finance and management accounting. There are great courses, such as Finance for Non-Financial Managers; that provide the basics.

Laura Carrick is the director of business and leadership training company InFlow International and also runs a not-forprofit mentoring scheme for female professionals.

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My competitors claim to offer branded treatments when I know they haven't done the official training. How can I prove that what I offer is the real deal?

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his can be a real nuisance, particularly when you have invested time and money in becoming officially trained yourself, and is unfair to clients who trust that they are getting an authentic treatment. I would encourage you to always display the official certificates from every training course you have completed, as well as marketing materials that show you are an official stylist or distributor of branded products.

At HD Brows, we have a dedicated brand protection

team working hard to investigate all possible untrained stylists, salons, retailers and training academies that are reported to us. Many brands have something similar to this to stop unfair competition, so don’t be afraid to let them know if you suspect someone is offering unofficial services.

I also think salon finders are a great tool and lots of brands, including HD Brows, offer them to make sure customers can easily find a salon that is actually certified and insured to offer a treatment. Make sure that your salon is listed on any official salon finders or websites and that your clients are aware of these tools, so that they know they are getting the real deal when they come to your salon. PB

Nilam Holmes-Patel is chief executive of HD Brows, which she founded in 2008.

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The Hair Doctor Dr Mike Ryan advises on how to protect clients’ hair from over styling, while boosting retail sales, during the festive season

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he moisture content of the hair’s cortex is what makes it manageable, shiny, bouncy, elastic and less prone to breakage.

Unfortunately, blow-drying and over-use of styling tools, during the festive season, depletes the hair of moisture. To restore hydration and get client’s tresses in stunning shape for parties and New Year celebrations, why not retail them a pre-shampoo conditioning treatment to use at home once a week. At Vivandi, we make one called ‘Wheat Treat‘ that was originally formulated for Audrey Hepburn, the ultimate style icon. Daily protective sprays can also be lifesavers.

Ensure your clients are using the correct shampoo and conditioner. Contrary to popular belief, hair does not get used to the same shampoo – its needs might simply change. You probably already advise clients to use shampoo based on their hair type (fine, medium, coarse or African Caribbean) but also consider the hair length, diameter and level of processing, especially when advising on conditioner.

You can also boost your retail sales by advising clients on how to use conditioner effectively, increasing the results and their satisfaction with the product. Clients should always comb through post-shampoo conditioner with a wide toothcomb, starting at the ends and working up before rinsing as usual. This helps to evenly distribute

the product over the hair, coating and smoothing the hair cuticle, locking in moisture and adding shine.

Clients can get too busy to wash and dry hair daily during the holiday season, so sell them a good dry shampoo with scalp benefits. We have one called Revivogen that adds body and shine, while soaking up excess sebum and soothing the scalp. It’s a perfect preparty tool to maximise volume and vanquish dull and greasy roots. If clients have fine hair, they can even spray this onto the roots at the end of the day or after shampooing in the morning to boost body.

Finally, ensure clients always use a heat protective spray or protective serum. When clients use straighteners, they shouldn’t go over the same area repeatedly or pull too hard. This can break and damage the hair even more rapidly. Or encourage clients to come into the salon for an updo or have a chic braided hairstyle for the party season – no straighteners needed! PB Dr Mike Ryan is a trichologist working exclusively in Vivandi’s HairSpa, the leading hair restoration centre in Dubai which specialises in effective, non-surgical hair loss treatments. Vivandi also supplies hair loss products for professional use.

For more information visit www.hairspa.ae or www.vivandi.ae

If you have a question for Dr Mike, please email fiona@professionalbeauty.ae

Professional Beauty GCC December 2014

nail trends 2015

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Bio Sculpture

Feminine force

As the year draws to an end, experts already have their eyes on the hottest nail trends for 2015. Andrea Anastasiou provides a sneak preview

I

n 2015, the overall consensus is that there will be a revival of feminine sophistication in contrast to the intense colours and nail art that we’ve seen over the last couple of years. Jessica Vartoughian, founder of Jessica, which is distributed by Cosmetica Beauty Trading, explains how its spring collection is called Whisper, giving an indication of the soft hues that will be seen on hands next year. “This has been reflected on the runways and you will also see a shift in nail art,” she explains.

“The trend is negative space nail art – beautifully simple lines or signature designs will be prevalent next season.

You will see colour trends in the grey, platinum and metal works palette, and as the season progresses matte pastel shades will be strong. In the summer, rich colours will be prevalent, moving into an array of classic reds that highlight the feminine force,” further elaborates Vartoughian.

Charlotte Knight, founder and creative director of Ciaté London, agrees that negative space manicures will be on trend for 2015, and says it’s time to forget traditional full coverage colour. “Swipes of paint create geometric shapes while leaving nude nails peeking through from beneath,” she says.

In terms of nail shape, we’re looking towards one distinct trend – the natural shape. According to Ruksher Malik, co-founder of Rapid General Trading, one of the leading

hair and beauty distributors in the Middle East, and co-founder of the award-winning hair and beauty chain Pastels Salon, the natural shape can be either round or squoval depending on individual preferences. “The length of the free edge of the nail plate can be a short, around 2-3 mm or an average of about 5 mm,” explains Malik.

Elmien Scholtz, founder and CEO of Bio Sculpture International, echoes Malik’s comments, and says that nails will be shortish squoval – girly and not too high maintenance.

An exception to this, the “stiletto” is also going to be making waves in 2015. Mandy Darougheh, marketing manager at UAE-based chain Tips & Toes, explains how this longer nail length has been seen on A-list celebrities such as Rihanna and Beyoncé.

Malik also explains how thin stripes will be big next year.

“We will see a lot of minimalist nail art, comprising pale colours with thin horizontal strips, as seen at Kate Spade, or metallic silver side swipes as seen at Dion Lee.” Spring and summer will be all about tropical colours says Malik. This time, however, rather than block colours, a fusion of different colours all in tropical hues will be painted on nails. “Desigual mirrored the floral designs of its clothes, while multicoloured marble tips were showcased by Degen,” she says.

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nail trends 2015

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Bio Sculpture

Product innovations Many beauty companies are looking to launch new nail products in 2015. Vartoughian says that Jessica will be highlighting colour trends with a limited edition Effect Series that will be showcasing the best of the year’s colours, interesting textures and finishes. “We are really looking forward to bringing colour innovation to our clients each month,” she explains. “In addition, we have been working on the next evolution of nail polish and we plan to launch in January. It’s been a top secret project and it will be phenomenal.”

Bio Scuplture will be introducing products for home and

Professional Beauty GCC December 2014

salon use that will concentrate on advancing the health of the natural nail. “These will be professional salon products that will look at quick and speedy application without comprimising on quality and wear longevity,” says Scholtz.

Malik says that one of the most hyped innovations to be released is Essie Gel, distributed by L'Oréal in the Middle East, which unlike other gel treatments, contains keratin so it does not harm the nail. “As an added benefit, Essie is a little harder to remove compared to rivals, ensuring greater longevity. It’s available in just a clutch of UAE salons, and is being dubbed as the new shellac by beauty mavens,” explains Malik.

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Bio Sculpture

Back to nature Perfect palette Vartoughian says there’s been a growing societal movement towards disconnecting from technology and taking time for yourself. “Colour will reflect this trend and the hottest colours will be soft cool hues blended with subtle warm tones. Blue and grey tones will be hot for 2015.”

Meanwhile, Knight suggests that there’s been a change in how their clients shop for nails. “They’re looking for a Photoshop-perfect finish, so there’s huge growth in enhancing nails with nude tones – my prediction is a continued growth of natural shades,” she explains.

Darougheh says colour trends for 2015 include shades of burgundy, jade and dark blue. Camel, white and soft pink hues will be big news for the summer, while Malik predicts that the hottest colour will be a close call between fire-like red or baby soft polish shades, both of which embody a groomed, ladylike feel.

This in mind, 2015 should be a hot year for nails and consequently, your business. PB

Bio Sculpture

Most nail companies and salons agree: 2015 is the year that natural nail care will become of upmost importance.

Repeated use of nail polish and extensions can take their toll, and it’s therefore imperative that the natural nail is kept healthy and strong.

Vartoughian explains how they’ve seen a strong resurgence in natural nail care. “I think that so many people jumped on the gel nail trend and did not follow proper protocols for application and removal. We’ve seen the damage done to the natural nail by taking shortcuts. I think that women ultimately want their own nails and the Jessica system allows us to treat the nail from foundation to surface and give women the healthy nails they want,” she says.

Nail treatments will also be a big focus for Ciaté next year. “Demand for nail care is on the rise, mainly due to the popularity of salon gel manicures, which can be damaging to the natural nail. We have some great products in development with marula oil being the key ingredient. It works wonders!” says Knight.

Similarly, Tips & Toes has a SOS Correct and Conceal nail treatment lined up for 2015, which is designed specifically for damaged nails and nails with ridges. Darougheh says that the intensive treatment is available in shades of soft pink, satin apricot and nude, and offers a host of benefits.

“The treatment covers the nails in natural nail tones with a high concentration of solids to instantly conceal imperfections. It regenerates nail keratin to help nails grow stronger,” she elaborates.

Vartoughian also predicts a strong emphasis on hand care in 2015. “Hands are the only true sign of a woman’s age,” she says. “Our Ageless Hand Spa kit is the perfect add-on service that helps replenish much needed moisture and elasticity to the hands. It’s all about taking care of your client.”

Contacts: Bio Sculpture: + 971 4 341 48 20 Ciaté: + 971 374 6970 Cosmetica: + 971 4 239 46 66 Essie: + 971 5 6605 50 79 Rapid General Trading: 971 5 510 5 79 93 Tips and Toes: +971 4 399 0550

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Professional Beauty GCC October 2014

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festive focus

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Season's greetings Sally Hewerdine explains how to entice clients and boost profits during the festive season

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or many it is “the most wonderful time of the year”, a chance to spread some festive spirit, have some family time and enjoy parties. It is also often a time for reflection and a time to plan for a New Year, as well as being one of the busiest times of the year

for our industry.

The extra foot-fall we all experience is often organic; not much

effort is needed to maximise appointments as people want to prune and prime themselves ready for the greatest of party seasons.

With this extra foot-fall comes a time for us to really take advantage of an opportunity. How many times in the year can we say that we have to hire temporary staff or expect all staff to work overtime? This is a time to work the floor and maximise revenue to all-time highs.

Be prepared for a shift in the dynamics of your operation. The emphasis may change from relaxation to glamour, salons may need to prepare themselves for a boom in up-dos, and regular massage clients might plump for a facial peel for a change. In order to cater for this change, preparation is key. Training staff to multi-task can really work to the benefit of your business.

Receptionists may need to learn to shampoo, assistants may need to polish nails and managers may need to run the reception.

While it can be incredibly busy for a team, if the staff is well oiled, it can be an extremely rewarding time.

• Introduce a gift tree to clients who have purchased or experienced treatments. Add little organza bags to the tree with samples or mini sizes.

• “Pamper Hampers” are essential at this time of year; these should be gift ideas so make sure you select ones that focus on people's lifestyles.

• Promote vouchers and retail to all of the businesses in your area. Corporate gifting is a big business and one you should be part of.

• Offer free consultancy for gifting and a wrapping service.

• “Sell” the festive ambience you have created in your spa or salon by offering the candles, room spray, burners and CDs for sale.

• Offer healthy festive nibbles as a special treat, especially if you have a regular clientele.

• Offer festive welcoming drinks, by adding spices to teas, coffees and juices.

• Offer party add-on treatments, from party peels to lash extensions.

• Display ideas for table gifts.

• Use thought-provoking words in your displays, such as “what better way to tell someone how much they mean to you” or “for the woman who has everything”.

• Use festive stockings to display gifts or products.

• Promote New Year memberships.

• Display gifts to attract the age groups and lifestyles that reflect your clientele. PB

Set the scene Creating an ambience is vital as it will encourage the sales of gifts and service appointments. Try not to bring out the old decorations from the last 10 years. Something as simple as changing the colour scheme can make all the difference to regular clients.

A little bit of spray paint on your old baubles, or crafting with the team can be fun and motivational.

Entice your clients by taking the festive spirit outside the front door; decorate tastefully for a bit of kerb appeal. A little creative brainstorming with your team can go a long way, even when you are working on a budget.

Read our box out on the best ways to make your salon or spa

Sally Hewerdine is a spa and wellness specialist with 25 years' experience.

Her career has taken her around the world and has included a stint as a health and beauty editor in Dubai.

Her recent passion is for training.

This has inspired her to create “SpotlightOnSpa&Wellness”, a company designed to motivate and educate spa and wellness industry professionals.

Her book, Driving Retail is available now, published by Lulu.

festive, and inspire further sales. Happy Holidays!

If you would like to acquire the tools for job applications contact Sally, email: info@spotlightonspa-wellness.com

Professional Beauty GCC December 2014

Gold sponsors

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Europe's leading spa convention is coming to Dubai Where international spa owners & directors meet to discuss opportunities and solutions Unparalleled networking opportunities with leading spa owners from across the GCC

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exhibition preview

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Show stopping The first industry event of it’s kind for the region, Professional Beauty GCC is launching its inaugural show in January 2015. Find out why you can’t afford to miss it

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rofessional Beauty GCC is staging a mustattend exhibition for professionals in the beauty, spa, hair and nail industry – the first to target professionals-only in the region.

Uniting the industry under one roof, the Professional Beauty GCC exhibition, which is taking place from January 25-26 at the Madinat Jumeirah, will deliver a host of invaluable expert advice, showcase the latest industry innovations and concepts, stage exciting live demonstrations and provide a platform for local distributors to present their product and service portfolios.

Among the leading local distributors to display their must-have products and solutions at the exhibition is Madi International. Group President of Madi International, Mohammed Madi, explained why the company has decided to participate in the event: “I believe that it’s going to be a very exclusive exhibition aimed at salon owners – and this is a very important reason to attend. There are many salons looking to come to an exclusive, professional-only exhibition. This is the number one reason why I have decided to attend.”

Janette Gladstone-Watts, founder of The Product House, meanwhile cites the geographical reach and the opportunity to connect with colleagues and other industry professionals as one of the key reasons for exhibiting: “This is a leading platform to showcase our brands and continue to network with industry leaders and all of our colleagues and partners both in the Middle East and internationally.”

Professional Beauty GCC December 2014

Pivotal industry platform Key industry figures will be in attendance and many of these will be presenting seminars throughout the duration of the exhibition, which will cover everything from training tools, best business practises and sales and marketing techniques to product innovations and trending treatments.

Going live Among the highlights of the two-day exhibition will be the free-to-attend live demonstrations that will be taking place on stage at the venue.

Nailing it Another showstopper during the exhibition will be the nail competition. Providing nail care practitioners with a chance to show off their talent in talons, the event will offer them an opportunity to test their creative skills and steady stroke techniques against fellow professionals in a series of different categories.

Networking There will be the opportunity to meet likeminded people and the experts behind the brands during networking events. Meet some of your favourite brands over mocktails including Sawaya, Madi, Beauty Solutions, Lash Perfect, Elemis, The Product House, and Gharieni.

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43 Leading convention Taking place in conjunction with the exhibition is the Professional Spa & Wellness Dubai Convention 2015.

The conference, which is already Europe’s leading spa convention, makes its Middle Eastern debut at the Mina A’Salam and will bring together international spa owners and directors to discuss the key issues within their industry. For more information on the Convention and how to register, see our conference preview on page 49.

Sneak preview Here is a sneak preview of what some of the exhibitors have in store for you including special offers and launches. A more extensive guide will appear in the January edition of Professional Beauty.

Lash perfect Lash Perfect is planning to launch Brow Perfect and Russian Layering alongside its range of popular products. Brow Perfect is an eyebrow extension treatment available in different shades to create different types of eyebrow arches. The Russian Layering Technique is a multilash technique that originated in Russia. The technique involves adhering synthetic, ultra-fine lashes onto a single natural lash to create a voluminous but natural effect.

Visitors to the Lash Perfect stand will receive 50 per cent off treatments and 20 per cent off packages.

Beauty solution Beauty Solutions trading has planned a range of special offers to entice visitors to their stand. Here’s a preview of some offers:

Ciaté Luxury nail brand Ciaté will be present at the show and visitors can also enjoy 60 per cent discounts on many gorgeous Ciate nail products such as the Ciaté Caviar Manicure, a sweet, baby blue offset with a dark navy twist to give the candy cane shade a grown up edge.

Sprinkles of pink and silver add a feminine fix for a perfectly-preened pastel look.

Sachajuan Slendertone A forty per cent discount on the following products will be offered; System Abs (Female and Male), Flex (Unisex) and Face (Female). Slendertone products improve muscle tone and body shape and are clinically proven to deliver results.

The are two special offers available to visitors; buy a Body Wash & Lotion Set (300ml each) and receive a special 35 per cent discount, and buy any two full-size Hair Care Products (250ml Shampoo and Conditioner) and you will receive a free Sachajuan microfibre hair towel.

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45 Healthcare Healthcare is bringing top brands Dermalogica, Davines Hair Care, and Jane Iredale Mineral Makeup to Professional Beauty GCC.

Anne Semonin Highlights include the new White Star range and facial.

White Star offers the ultimate solution against brown spots and pigmentation, offering a more uniform skin and enhancing the radiance of the complexion. The brand has a new corporate identity to further enhance its high-end image and further reflect the made-tomeasure concept. There will also be a product sneak peek of the new Resurfacing Peel Mask.

Dermalogica The brand is re-launching the New PowerBright TRx, its next era in skin brightening. It is a concise range of three leave-on treatment products. When integrated into any Dermalogica regimen, these silky-smooth, peptide-rich formulas work to prevent hyperpigmentation. During the event, the Dermalogica stand will be offering speed mapping consultations where the skin therapists will analyse the skin, recommend the best Dermalogica products, and give out free samples that will best suit each skin type and condition.

Dermalogica will also be doing the new BioSurface peel demonstration. This procedure offers the many benefits of traditional chemical peels, but with little to no postpeel redness or downtime.

Jane Iredale There will be a range of the mineral brand on display and the brand’s make-up artist will be doing make-up demonstrations for the customers, showcasing the great natural coverage Jane Iredale can provide.

Aromatherapy Associates Aromatherapy Associates is delighted to be presenting the new Inner Strength Body Oil and the new Inner Strength Candle to the famed Inner Strength Collection.

Visitors can view this at the stand as well as the Renewing Rose Body Velvet, a limited edition product to celebrate the brand’s 30th Anniversary.

Kerstin Florian The brand will be showcasing its Correcting Body Range. A new line of body care that delivers immediate, targeted results. Technically-advanced, clinicallyproven ingredients are combined with effective botanicals to create a high-performing, cohesive collection of products that brighten, tighten, firm and smooth the body.

Voya Visitors will be delighted by the Angelicas Seratus body oil - a distinctly fragrant superhydrating body oil with Voya’s signature notes of citrus and the sea. Blended with fucus serratus to improve suppleness and elasticity whilst purifying and cleansing tired skin, the product is halal and organic.

Camellias Tea House Davines The Italian natural haircare brand will be showcasing the new Woodland styling collection using “More Inside” styling products. Hair stylists will be demonstrating the new collections on models and visitors who would like to try out the brand.

The Product House Luxury spa provider The Product House will be showcasing an exciting range of its high-end brands.

Here’s a taster of some of what’s on offer…

There will be a focus on the iced tea selection – perfect for clients in our hot climate – as well as a taster of the variety of infused teas offered by the brand such as White Rose and Raspberry and Jasmine Bloom and Orange Fruit.

QMS The newly-launched brand from The Product House offers a pioneering a new generation of skincare. The brand is renowned for its Classic Collagen Set, a unique anti-ageing facial system, which features three products that work in synergy to stimulate skin regeneration.

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47 Spa resources

Beauty leaders

Spa Resources will be exhibiting both the Bliss and Elemis brands on its stand.

Beauty Leaders are showing an extensive range of its products at the exhibition. Here’s a brief taster:

Elemis The British spa brand will be offering all products at trade prices, even for non-account holders. Elemis will also be launching its long-awaited Biotec machine and there will be advanced spa facial demos on the stand. Elemis will also give live stage demonstrations at the exhibition at 2pm on both days when senior Elemis UK and international trainer, Helen Louise Brown will be conducting live demos of the new advanced Elemis spa facials.

Phytomer The French brand provides an array of spa treatment products for face and body care with 100 per cent natural active marine ingredients. The Vie Collection, part of the Phytomer Group, is an elite products range providing a targeted approach to beauty and anti-ageing, using the finest of ingredients from the marine, earth and mineral environments.

Charme D’orient Bliss Spa brand Bliss will be showcasing the Fatgirlslim Lean Machine which delivers super-effective vacuum-assisted massage action to enhance the penetration of the Fatgirlslim Firming Cream. Together, this body contouring system is a great way to achieve a smoother, slimmer looking silhouette. This will be available at wholesale prices for all visitors.

The line features oriental beauty products and beauty treatments using the rituals of the orient, incorporating methods, traditions, and practices of the Arabian culture – rituals to cleanse, treat, and pamper.

Rigo Spa

Revitalash

The brand has individual tailormade solutions for exclusive wellness and spa equipment including swimming pools, hydro-spas and thermal experience suites such as Hammam, Rasuls, thermal baths, steam baths, saunas and ice cabins.

Will be displaying all its customer favourite products on its stand such as Revitalash, Revitabrow, Hair Advanced and its latest product: the Hi-Def Brow Gel. There will also be special show promotional offers including a special Valentine’s Day Promo consisting of a RevitaLash, Mascara and Lace bag.

Ellipse The Danish research and development brand, produces high-tech systems based on IPL2 (second generation Intense Pulsed Light), for permanent hair removal, photo rejuvenation, pigmented lesions, and vascular lesions for clinics, hospitals, and beauty centres.

Register & Attend Don’t miss out on this unique exhibition: register at www.professionalbeauty.ae. If you register in advance and use the promotional code PB2 you can register for free and save the AED100 on the day. So don’t delay, register today.

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49

Question time

The countdown has begun for the inaugural Professional Spa & Wellness Convention GCC taking place on 25 – 26 January 2015. We speak to some of the region’s key spa figures about the industry, and the convention Why was Architecture & Design For Spas: The How of Wow! a topic you wanted to chair?

Dubai is an amazing world – rich with architecture, unique concepts and is home to some of the most jaw-dropping spa designs in the world. I look forward to sharing insights and details into this growing city and the Jumeirah blueprint; the creators of the world’s most luxurious hotel.

What would you like the audience to take away from this session?

I have an expert panel, selected from around the globe to bring interactive sharp presentations and personalities that will share a wealth of information in an engaging, dynamic and interactive way.

What can we expect from the session?

It is a unique opportunity as we all have something to learn and something to give – we will all be in the presence of like-minded professionals, so I would encourage everyone to immerse themselves and consider the convention, sessions and networking opportunities as an opportunity to not only “learn and take-away” but also “give back" to the spa and hospitality industry.

What industry changes would you like to see in 2015?

In order to keep our services, treatments and offerings on the forefront of the global wellness movement we need to become “more”. I would like to see our industry and the dimension of spa become “more” accessible, fun and energising – a wellness “everyone” concept that reaches beyond the walls of the spa.

What have been the most important spa industry developments in the last few years?

A focus for my group and future operations is what I refer to as a refocusing on the spa business versus the business of spa.

The spa business is the business attributes, finance, marketing, rates, yield, revenue management, dynamic pricing, capture. The market is matured and within the fivestar arena guests expectations are and will continue to be met in terms of customer service, quality, consistency and

products. How we manage and drive the business forward is key to thriving within our growing market and industry.

What is the most important global role for the spa and wellness industry?

Wellness today is growing across several segments and dimensions and each is growing exponentially, so much so that the global spa and wellness sector now represents a US$3.4 trillion industry. Based on this growth, the spa and wellness industry is now divided into four segments: spa industry, wellness tourism, wellness lifestyle, products and services, and thermal and mineral springs. I feel there is a pressing need and function, along with the industry to find ways to work towards ensuring that the spa industry remains integral and grows within the ever-expanding realm and dimensions of wellness today.

Why are industry events such as the Professional Spa & Wellness Convention important?

The 2015 Professional Spa & Wellness Convention in Dubai enables and allows a medium, location, theme and ability to learn, grow and share the all-important ethos and philosophy required for the industry to remain genuine, on track for future growth and ability for us all to prosper. The Professional Spa & Wellness Convention itself is one of the most important events in the spa calendar.

Which sessions are you most looking forward to at the convention?

What I am most looking forward to is firstly being a part of the convention; speaking and residing and working in Dubai, I feel an overriding responsibility to be there as an ambassador, hosting all delegates on behalf of Dubai and the spa community and I therefore most look forward to reaching out and meeting as many new professionals and attendees as possible.

Paul Hawco, director of Talise Spa Operations, Jumeriah Hotels and Resorts is charing Architecture and Design for Spas: The How of Wow at the PSWC.

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50 We reveal the full programme for the first Professional Spa and Wellness Convention Dubai

Sunday 25 January:

The road ahead: make your path a boulevard of opportunities

Andrew Gibson

Fiona Vlemmiks

Charlene Florian

Daniella Russell

Dr Nasim Ashraf

Jean-Guy de Gabriac

9:30 Chairman’s opening remarks:

15:00 Hotel Gm's Perspective on their Spa as a profitable business unit Chair: Fiona Vlemmiks, editor, Professional Beauty GCC magazine (UAE) • Samy Boukhaled, GM, Sofitel Thalasso (Bahrain) • Patrick Antaki, GM, Le Meridien Fujairah & Al Maha (UAE)

Mark Moloney, founder/ owner, Professional Spa and Wellness and Professional Beauty (UK)

9:40 Trends 1: Regional trends in spa & wellness for the next three years.

What’s hot, what’s not (Europe, Russia, China, Middle East) Chair: Jeff Matthews, president, Steiner Spa Consulting and COO Mandara Spa • Neil Hewerdine, vice president spa services, Kerzner International, Atlantis The Palm (Dubai) • Ingo Schweder, chief executive officer of Goco Hospitality • Jason Sloan, group director of spa at Per AQUMM Retreats & Resorts (Dubai) 10:50 Coffee and networking 11:10 Trends 2:

Patrick Antaki

Samy Boukhaled

Simon Casson

Marisa Dimitriadis

12:20 Lunch & Visit Of Expo Floor (2.5 hours)

Jean-Guy de Gabriac, chief executive officer Tip Touch International (Belgium)

Neil Hewerdine

Kathrin Boerger

9:00 Registration and morning coffee

9:35 Orientation:

Michael Tomkins

Jeff Matthews

Health and Wellness Destinations: Delivering transformational experiences in daily operations and as a successful business model Chair: Anna Bjurstam, owner, Raison d’être & VP, Spa Six Senses (Sweden) • Kathrin Boerger, director of business development, Grand Resort Bad Ragaz (Switzerland) • Charlene Florian, chief creative officer, Kerstin Florian, (USA)

15:30 High Tech & High Touch, Delivering Higher Results & Margins: Best Practices from spa directors who are turning advanced aesthetics into safe, efficient and highly profitable modalities, as clients want result-driven treatments Chair: Marisa Cachero Dimitriadis, managing director, The Spa Consultants (South Africa) • Dr Nasim Ashraf, founder, DNA Health Corp 16:20 Coffee and networking 16:40 Emotional Engagement: Creating a culture of outstanding guest service. Methods to go beyond the barriers in communication of different nationalities, habits and mentalities and create outstanding service culture, and have your staff engage clients with added-value Chair: Andrew Gibson, vice president spa and wellness, FRHI Global • Stephan Schupbach, GM, Jumeirah Zabeel (UAE) • Daniella Russell, managing director, Spa & Wellness Consultancy (UAE) 17:30 Closing comments Mark Moloney, founder/ owner, Professional Spa and Wellness and Professional Beauty (UK)

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Monday 26 January:

There must be a better way: changing the way we work to achieve higher results with a triple bottom line

Andrew Gibson

Chris Kiefer

Georgina Kelly

Ghislain Waeyaert

Jeff Matthews

9:00 Registration and morning coffee 9:30 Chairman’s opening remarks: Namita Ramani

Mark Moloney, founder/ owner, Professional Spa and Wellness and Professional Beauty (UK) 9:35 Orientation: Jean-Guy de Gabriac, chief executive officer Tip Touch International (Belgium)

Paul Hawco

Robert Henry

9:40 KPIs & International Benchmarks: How well do you perform with the market? Sharing industry averages, identifying levers for recognising success (or not), impact of paying close attention to the results Chair: Kenneth Ryan, senior director, Global Spa Operations Marriott International (USA) • Sharon Barcock, managing director MENA, Klafs My Sauna & Spa Middle East • Christian Kiefer, director of spa and leisure, St. Regis Nation Tower Project AD (UAE) • Beverley Spencer, spa manager, Cleopatra's Spa & Wellness (UAE) 10:50 Coffee and networking

Salina Handa

11:10 All You Can Ask Q&A Panel about retail & spa operations (thirty minutes) • Anna Bjurstam, owner, Raison d’être & VP, Spa Six Senses (Sweden) • Andrew Gibson, vice president spa and wellness, FRHI Global • Jeff Matthews, president, Steiner Spa Consulting and COO Mandara Spa 11:50 Keynote speaker:

Sarah Lumley

Theodora Malekzadeh

Daniel Friedland, MD, Principal Super Smart Health Neuro-plasticity, Neuro-leadership & Peak Performance programs for Spas (THIRTY MINUTES)

Kathryn Moore

Kenneth Ryan

Lindsay MaddenNadeau

12:30 Lunch & Networking Break, Visit Of Expo Floor (2.5 hours) 15:00 Spa Management - What To Do When You Don’t Know What To Do: key levers for maximising guests experience and ROI Chair: Kathryn Moore, group spa director, M SPA • Alfredo Carvajal, president, Delos Well Building (USA) • Ghislain Waeyaert, MD, Deep Nature (France) 15:40 Architecture & Design For Spas: The how of wow!

Chair: Paul Hawco, director of Talise Spa operations (UAE) • Theodora Malekzadeh, architect, Esadore International (UAE) • Robert Henry, principal, Robert Henry Architects (USA) • Sarah Lumley, managing director, Spalutions (UAE) 16:40 Spa Marketing: There is no business, like repeat business CHAIR: Georgina Kelly, owner, Creative Intelligence (UAE) • Lindsay Madden-Nadeau, director of spa integration and operations, FRHI Global (UAE) • Salina Handa, founder & MD, Sensasia Day Spas (UAE) • Namita Ramani, owner, Spa Genie (UAE) BREAKOUT SESSION 15:00: Spa Manager Finance Bootcamp Taster (TWO hours) The Product House Spa Finance Boot Camp, is aimed at providing a solid understanding of financial management for your spa operation, in an easy, interactive and understandable fashion • Emma Darby, in-house consultant, The Product House (UAE) 17:30 Closing comments: Mark Moloney, founder/ owner, Professional Spa and Wellness and Professional Beauty (UK)

The Professional Spa and Wellness Conference will run in conjunction with the Professional Beauty GCC show and will be held at the Mina A’Salam, Madinat Jumeriah. Costing AED1250/$340 for two days and AED735/$200 for one day.

Book today and receive 10 per cent off using discount code PSW1.

Visit www.professionalspawellness.com/dubaiconvention for more information

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Professional Beauty GCC December 2014

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interview

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Leading the way At the helm of one of the most successful beauty businesses in the GCC, Mr Mohamed Madi, group president of Madi International, shares his successes - and reveals why he is supporting Professional Beauty GCC How did the Madi story begin?

Tell us about your major brands

We started the company in 1991. A few years prior to this I was selling products to salons in Kuwait with my brother.

We started a very small company with less then 10 people.

At that time the salon industry was not really developed as it is now – we’re speaking about 23 years ago. There were a few good salons but the majority were small and just starting out themselves. I saw a great opportunity in the industry. I liked the way that people operate in the beauty industry and I found I knew how to deal well with these people. I gained their trust by keeping to my word and people stayed loyal to me. So from there, I started to look for really good brands, mainly from Italy, France and Germany. We started with very small brands, most of them private label. Then we moved into importing accessories for the industry – scissors, brushes, hair pins, towels, capes, gowns and equipment such as hairdryers, hood dryers, all of those salon essentials. Then I realised that to grow we had to move from a very small establishment to a proper company. I started thinking about organisation charts, recruitment. It was not easy as I wanted to employ good people, and good people are expensive but at the same time we found the right people and brands within our budget, all the time taking care of customers and supporting our very loyal customer base. This, and knowing the industry, was a very important part of our growth and success.

In 1998 we opened a Lebanon branch. In 2001 we opened our UAE branch. In 2005 we opened Qatar, in 2007 we moved into Oman, in 2008 we opened the Saudi Arabia branch and in 2010 we started sub-distributing in Pakistan, Iraq, Jordan, Syria, and India and we now are extending our export business through sub-distributors.

Our major haircare brand now is Goldwell. We launched Goldwell in the region in June this year and I am seeing huge potential for that brand. We have also got another Italian hair brand, which I consider the top Italian brand, called Kemon. It’s a good brand with a big portfolio with everything from hair colour to treatments. We have positioned Kemon as a high lifestyle brand and Goldwell as a premium brand. So we have two great haircare brands with a complete portfolio. We also have another very good brand hair brand called Nashi – I can say it’s the number one Argan oil-based brand, and it's doing very well in the region. Moving to skincare, we have high end marine-brand Thalgo, a great brand which we have been working with for around 10 years. It’s doing very well and we have a high rate of consumer satisfaction. For nails, we carry the LCN brand – we’ve had this for 12 years. It’s a German brand with very big potential. So we have hair, skin and nails covered as well as our equipment lines and brands like Quattro for our electrical appliances, hairdryers and straightening irons. It is our aim to be the number one destination for professional beauty. In the West you have hair salons and beauty salons – they are separate. Here everything is under one roof and we have to cover all of our customers' needs. So many salons prefer to deal with one supplier and I believe our model works, our customers are happy but of course we will continue to improve that model day by day.

We wanted to be the number one destination for beauty professionals

How do you select the right brands to carry?

We have a commercial team that goes to the market to find out what customers like and what they are asking for. Brand selection is easier nowadays as we can attend exhibitions, and do research on the internet in addition to this. Now we are so well-known in this industry, lots of brands contact us first. It can take from six months up to a year to decide on a brand.

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Who are your main customers?

We categorise salons as class A, B and C. Class A salons are at the premium end. They want good brands that are worldrecognised and often owned by multi-national companies.

They require very good training and support such as trips to Europe to view the industry and fashions there. Class B salons are also looking for high-quality brands but are more sensitive to the price issue. They require good training but not as much as class A. Class C salons are usually even more price sensitive. They want good products but are mainly swayed by prices. The bulk of our business is with the class B salons, followed by class A. However, we believe in education and training for all salons. We invest in this because we believe that even if you have the best product, if you don’t train people on how to use it, it's wasted.

Customer service is very important to us.

How has the beauty industry evolved in the last 23 years?

I have seen big changes in the professional beauty market since I started working in it 23 years ago. When we set out people were much less interested in training, now it’s the opposite; everyone believes in training. Another change is that salon owners have become business people. Most of the salons now know how to market themselves especially now, due to social media. So many small chains are entering the market and growing. In the past it tended to be one salon, one owner, now salons have 10, 12, 15 branches.

So it has become a very developed market. Now salons have good accounting departments, good procuring departments and now they are managed like proper companies or businesses. This is a very good thing.

What’s the main focus for Madi at the moment?

The thing that we have identified as a weakness in the salon

Professional Beauty GCC December 2014

market in this region is retail. There are lots of excellent hairdressers and therapists who are good at performing treatments and services but they don’t focus on the retail side of things at all. In the West, retail represents around 30 per cent of salon business. In our region, it is only three per cent.

We are providing lots of workshops for salons, helping them learn how to retail effectively so they can earn money from selling the products. As well as sales skills, salons need to look at the space they give for retail. They often don’t allocate proper space for product displays. Retail should be considered a major part of the salon business.

We’re delighted that you are going to be exhibiting at our first Professional Beauty GCC show in January I like Professional Beauty magazine, and I like to support newcomers to the industry. I believe that the exhibition is going to be a very exclusive exhibition aimed at salon owners – and this is a very important reason to attend.

There are many salons looking to come to an exclusive, professional-only exhibition. This is the number one reason why I have decided to attend.” PB

Mr Madi’s Top Tips for Success in the Salon business: • Select the correct location • Do thorough recruitment so that you are employing professionals • Train your staff continually • Focus on retail • Keep your staff happy to avoid a big staff turnover

Call Madi International on +971 4 338 27 73

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hair opinion

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Setting the standard Our hair expert Maria Dowling discusses the importance of good customer service ethics in the beauty industry

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hen it comes to customer service, I truly believe it is all about the little things.

Smiles, an honest recommendation, an unexpected act of courtesy… all of these things create a unique experience for each and every one of our clients.

When envisaging the experience their customers would have, Disney World is quoted as saying, “We wanted our customers to have one thought in mind when they left at the end of their trip: ‘I can’t wait to go back!’”

Although it has little to do with beauty, Disney’s philosophy can be adapted to every industry, including ours. Disney isn’t just selling rides; it’s selling an experience. Similarly, we don’t just colour hair, our clients are our responsibility from the moment they come through the door until the time they leave, so we need to make their experience memorable, for all the right reasons!

Years ago, good customer service simply involved a smile and a few polite words, but now the client expectations are so much higher. I always say to my team that a good hairdresser is not just about doing a great haircut or colour; that’s just 50 per cent of the job. The

other 50 per cent is about the stylist herself – her personality, how she conducts herself with her client. A client won’t mind spending that bit extra on her hair as long as the whole experience is worth it. It isn’t enough to have satisfied customers, you must always try to exceed their expectations and push yourself to go that extra mile.

The mariadowling salon experience We have spent years putting customer service guidelines in place, looking at a customers' experience from when they enter the reception all the way through to when they leave. Here are a few of my must-haves when it comes to good customer service: Serve the right drinks The staff member who offers the client our drinks menu is a really important part of the customer service chain.

There is nothing more irritating than being offered something to drink and not knowing what kinds of drinks are on offer! I also put a lot of time into selecting the right drinks – we have Ronnesfelt teas and Lavazza coffee – and our clients appreciate those touches. All are served in Denby cups and saucers or espresso cups – this is a highend brand I always stick to.

Professional Beauty GCC December 2014

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Professional Beauty GCC October 2014

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hair opinion

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61 A wide selection of current magazines In the salon we always have up to date magazines – some regional and some international. Many of our clients say it’s worth a visit just to come and read the magazines! We spend in excess of AED600 per month on magazines, purely to make sure they’re up to date. In the market, we have some great local magazines that can be delivered to the salon for free, which helps a lot. Every client is automatically given two regional and two international magazines when they arrive.

Phone manner When a client calls the salon, we have a caller ID that allows us to check the number and answer saying the client’s name. This takes one second to do but can make the client feel really special. Also, something that I find works really well is to make sure you answer the phone with a smile on your face. It really sets the tone for the call and the caller can feel the lift in your voice.

A smile goes a long way Leading on from this, a smile costs nothing but it is amazing how many people find it hard to do. Once you smile at your client like you’re happy to see her, it sets a good tone for the visit as most people are like mirrors; what you give out is what you will get back.

A little more time We always book an extra 15 minutes with a new client to allow us to sit with her, find out more about her and her lifestyle as it helps with the overall result and her journey through the salon.

Always make the client feel special Little things like pulling out the chair for a client as she sits down, contribute to creating an experience. I tell my team to treat every client as if they are writing a review for a major magazine. Let’s face it, these days everyone can instantly comment about your salon online so it’s essential to make sure all comments are as positive as they can be.

Finishing touches A clean salon makes a big difference; I always judge a place by its bathroom! Bear in mind that a client may be sitting in her seat for two hours, so she has a lot of time to look around the salon, observe the interiors and what is going on around her. It is a good idea to ask a friend to come into the salon and give an honest opinion of what she sees. She will notice the things you might not have considered important, hadn’t seen, or hadn’t taken the time to correct.

Lead by example As a salon owner, it is my responsibility to train my staff to the level of customer service that I think is acceptable. For example, I would never leave my client to go and speak to someone at reception or take a telephone call unless, it's an extreme emergency, nor would I expect my team to do so. When you go to different establishments remember that the management is leading by example so whatever you are experiencing, good or bad, is what they think is acceptable.

Additionally, it is important to our customers that we give them honest and valuable information, which will result in clients trusting you. We would never recommend a product or service just to make money.

Ultimately, good customer service means that clients return, which in turn means good, regular salon takings and good salaries for the staff, which result in a happy working environment. It all has a knock on effect. Differentiating your business through customer service is the only way to stand out in this ultra competitive arena. PB

Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call: +971 4 345 42 25.

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Heated debate Steam and sauna are an essential part of the spa experience, but do we really spend enough time planning these areas, asks Sharon Barcock

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s a spa professional, you will probably have some knowledge of the basic benefits and differences between hot and cold thermal experiences such as sauna and steam.

But advanced technology and design now allow for a far greater wellness experience. Thermal experiences have moved on from the basic sauna and have evolved into more holistic and beneficial wellness experiences, either as individual or as combined experiences, and it is only lack of knowledge that prevents us from taking the real benefit of this equipment into our spas and private residences.

As we come to the close of 2014, we have seen another year of exciting spa projects launch in the Middle East. Some of these projects have been completed with reduced budgets, or started with completely the wrong concept or insufficient space, and in turn the real spa experience and benefit have been either reduced or lost.

As operators or designers we need to understand the market segment and the budget available to us. Rather than trying to squeeze everything into one space we should consider what is really needed. It is time to evolve our spa design and really think about what benefits we are providing, aside of classification, and this begins with the actual spa planning and design.

Most architects and interior designers have an idea about spa content, and work with a spa operator so they will understand the preferred equipment. But what to select, where to place it, how to place it and just how much technical space is required is often overlooked.

A good quality sauna and spa supplier can provide this detail by way of a planning agreement. This allows the best design space available, taking into consideration the necessary technical components and the best positioning of the cabins for optimal use. Time in researching what is available is important, and working closely with a sauna and spa supplier to understand what the capability and available options are will allow for a more accurate Bill of Quantites for the purpose of tender and a more relevant experience.

Understanding who your client is, what type of

facility and what type of experience your guest is seeking, should define the components that you choose to make up your thermal area. Do we always need to design a full service spa – what about designing a pure heat experience? This is not common in the Middle East, but with the health and wellness benefits associated, it could be a lucrative direction for operators.

It not just large spas that benefit from a range of spa equipment, private residences can accommodate any of the sauna and spa equipment available. This is not just a luxury, it is a way of accessing wellness at any time and actively encourages individuals to take the time to reduce their stress, ease their aching muscles and bones, as well as recuperate and rehabilitate from illness or surgery.

Cost is a key component to be aware of – good quality spa equipment costs – it is no different to any other commodity. You get what you pay for – and in terms of longevity, operational activity and guest satisfaction this is where it pays to invest in good quality equipment.

The application of thermal equipment is endless.

Dubai Healthcare City has placed a great emphasis on recognising standards within healthcare, and this is also being applied to spas, allowing a greater synergy and merging of services. Client rehabilitation is a key focus in the region, and there is now spa equipment that can be used for this purpose.

There is now a range of thermal equipment available that goes beyond sauna and steam. In the Middle East, there is a tendency to avoid exposure to the sun, this can lead to a deficiency in the Vitamin D3. Equipment such as Klafs Sonnenwiese U, which uses UV light to generate vitamin D3, can be applied in in spas, clinics and hospitals alike.

These are just a few of the options. The sky is the limit now, when considering thermal experiences. PB

Sharon Barcock is managing director of Klafs Middle East and has vast experience in the spa arena including five years as the Hilton director of spa operations and development, Middle East and Africa.

Professional Beauty GCC December 2014

treatment news

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Bright and beautiful

This month we showcase anti-ageing facials, bespoke brows and a spa manicure

NEW: Brow by Mii Make-up brand Mii has created a brow treatment as part of its new brand, Brow by Mii. The treatment was designed to offer clients a bespoke brow design and maintenance service.

It starts with a thorough consultation, looking at the client’s face shape and style. The thickness of the brow is measured, and its colour is assessed. From this, the therapist devises a treatment plan based on the four brow treatment protocols – Nurture Mii for overplucked brows, Design Mii for those who have never had a brow treatment, Refine Mii for overgrown brows and Maintain Mii, a maintenance programme to keep the brow shape.

Each treatment includes tinting, waxing, trimming, tweezing and finishing using the retail range.

Treatment times vary from 30 minutes for maintenance, up to 45 minutes depending on waxing and tinting.

Call Gerrard International: +44 845 217 1360

This month we tried…

The Slow Beauty Mani and Pedi by Spa Ritual The spa brand’s mantra is Slow Beauty for A Fast World. Creator Shel Pink believes that slowing down is the “path to enlightenment” and has created a range of earth-sustaining products that relax, nourish, and reconnect mind, body, spirit. Each product in the range is formulated with vegan ingredients from around the world that are certified organic and fair trade. The nail lacquers and nail care essentials have been created without DBP, toulene, formaldehyde and formaldehyde resin and all SpaRitual products are packaged responsibly.

I try the treatment at the new Heart and Soul spa at the Albarari.

The first step is for me to select my nail colour. I immediately plump for the pink Strike A Pose hue. My two highly trained therapists explain that this is from the brand’s Infinitely Loving line which is settling and restoring. They continue that the brand has four lines, categorised by colour. Employing colour therapy principles, the products in the corresponding line contain ingredients tailored for what the body needs. Infinitely Loving employs Chinese Jasmine essential oil to settle the mind and restore the body and spirit. Since I have just had a period of stress, this sounds like exactly what my body needs.

The scent of Chinese Jasmine is sprayed around me and I feel myself relaxing immediately. All of the products used from the range employ this aroma and each one has a luxurious feel. The SpaRitual mani/pedi has two key points of difference. The feet and hands are not soaked and I am treated to a wonderful head, neck and shoulder massage as well as the usual hand and foot massage. My hands and feet emerge beautifully pampered, soft and the nail colour is gorgeous. But it is the experience and the effect it has had on my wellbeing that is the key selling point of SpaRitual. I feel completely pampered and restored - it has to be one of the most relaxing mani/pedi experiences I have ever encountered. Clear thought has gone into every aspect of planning this treatment and for spas looking to offer a unique client experience, using ingredients with completely green credentials, - SpaRitual ticks all the boxes.

Call Aspire Beauty Trading +971 4 813 51 10

Professional Beauty GCC December 2014

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treatment news

67 This month we tried…

The White Star Facial by Anne Semonin Using the exclusive Anne Semonin Brightening Complex, this correcting treatment lights up the complexion and reduces the appearance of sunspots and age spots to unveil a more even skin tone. Its detoxifying antioxidants neutralise damage from air pollutants while sea-sourced minerals and moisturisers keep skin glowing.

The Anne Semonin ethos is made-to-measure skincare and the treatment begins with a reading of the skin and thorough analysis of my needs. Then the correct products from the range are mixed in front of me, including the appropriate essential oils, while my therapist explains the benefits of each one.

The facial involves the usual components; cleanse, exfoliation, massage and mask application but there are a few aspects that make it unique. The massage includes lymphatic drainage and is truly heavenly. I love the essential oil component and the fact that

the products have been tailored for me.

The product range is based on the synergy between essential oils, trace elements, plant and marine extracts and all of them smell and feel wonderful. The facial was deeply relaxing and the time whizzed by. I felt immediately rejuvenated. It culminates with the Anne Semonin Brightening Cream which employs a vitamin C derivative and marine whitening extracts to inhibit the production of melanin powerful antioxidants and neutralise free radicals to protect skin from premature ageing and strengthen the skin’s self-defense system.

Following a busy and stressful period, my skin felt greasy, irritated and inflamed prior to the treatment, but it felt instantly soothed and calmed. The next day, equilibrium had returned to my skin, which felt smooth and plump and appeared clear and radiant.

Call The Product House +971 4 379 19 66

SPOTLIGHT: Skin peeler by Reviderm Microdermabrasion is at the core of the regeneration treatments offered by German-brand Reviderm skintelligence.

In this treatment, the upper skin layers are gently removed by a micro-fine stream of crystals, preparing the skin for the penetration of active agents; the essences from the Reviderm skintelligence range. A vacuum technique is also applied as the combination of peeling and vacuum activates further biological repair processes in the skin, stimulating collagen and microcirculation. This leads to an increased production of young, functional skin cells in the basal membrane which migrate to the upper layers of the skin, regenerating from within. The treatment has been awarded, for the 8th time in succession, the prestigious Beauty Forum Award in central Europe. The skin peeler is a multi-functional machine that can be used to create bespoke treatments for face and body and microdermabrasion is just one of its functions.

Call Specialized Beauty +971 2 627 59 26

Professional Beauty GCC December 2014

product news

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68 Anne Semonin From the new White Star collection aimed at tackling pigmentation and dark spots, the Anne Semonin Brightening Cream SPF 15 is an advanced formula using an exclusive brightening complex: a blend of an advanced vitamin C derivatives, a sea flower and brown algae which help reduce pigmentation for a brighter, more even complexion. It protects the skin from environmental factors that result in premature ageing with effective UV filters.

With regular use, the skin glows lighter, brighter and looks more radiant. The product can be applied each morning on face and dĂŠcolletĂŠ after cleansing skin and can be used on its own or with the accompanying Brightening Serum for a more intensive action.

Call The Product House +971 4 379 19 66

Renew and restore This month’s focus is on glowing skin and luscious lashes Kemon The Bellessere oil is an exclusive blend of oils that nourishes, repairs and protects all types of hair. The product has an extremely light texture and a delicate scent that stimulates the senses. It is enriched with Argan and flaxseed oils and naturally rich in vitamin E and Omega 6, adding softness, nourishment and revitalisation to dry hair. The versatile product can be used before showering as a treatment and on towel dried hair to protect and create luminous, silky hair.

Call Madi + 971 4 338 27 73

Mavala Mavala Eye-Lite Double Lash Night Treatment contains proteins and natural active ingredients which strengthen, cover and protect the lashes allowing them to become healthy, long and resistant. After removing make-up, this eyelash treatment is applied nightly.

Call Madi + 971 4 338 27 73

Thalgo Revitalash The Hi-Def Tinted Brow Gel is a multi-tasking, breakthrough mineral tint and styling gel that helps tame unruly brows to control, enhance and condition while instantly filling in any areas that appear sparse or thin for immediate, dramatic results. The unique styling brush helps sculpt the perfect brow and the product is water-resistant for long wear.

Call Goshay +971 5 6 115 87 27

Professional Beauty GCC December 2014

The result of 50 years of innovative Thalgo research, Prodige Des Oceans Essence harnesses the power of five oceans to rejuvenate skin for women of all ages. This regenerating essence has an exclusive Thalgo patent which infuses the skin with 100 per cent marine biomimetic nutrients, helping the skin regenerate itself. The revitalising serum can be used both day and night and only one drop of the potent essence is needed per application.

Call Madi + 971 4 338 27 73

festive focus

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71 Aromatherapy Associates Aromatherapy Associates presents its eight-strong seasonal gift collection in teal green decorated festive boxes. The range includes excellent stocking fillers such as Inner Strength Bath & Shower Oil in a star that can be hung from a festive tree, to a complete collection of Bath & Shower Oils in pull-out drawers and a boxed multi-wick Joy Candle.

Call The Product House + 971 4 379 19 66

Gifts we bring Our pick of this season’s best gift boxes Morgan Taylor Morgan Taylor has launched a festive six-piece collection called Home for the Holidays. This luxurious selection of crèmes, shimmers and glitters are inspired by the festive spirit, with seasonal colours including glimmering pink Deck the Halls and soft cream Snow Place Like Home.

Duo packs come with a complimentary small gift, making a perfect affordable present.

Call Sawaya +971 4 379 99 39

Jessica Taking inspiration from festive tree ornaments, Jessica’s Star Treatment gifts offer a bottle of Phenomenoil in cute starshaped gift boxes that can be hung from the tree.

Also lauching are The Red Carpet Glamour gift boxes in a choice of three colour ways, each containing three midi size polishes.

Call Cosmetica + 971 7 22 88 722

Orly

Jane Iredale

The Orly Ultra Glam Kit has a beauty focus, with false lashes and glue alongside the nail offer. The turquoise and metallic nail products include gold and silver loose glitters, gold and silver Flakie Glitter Pots, Mini polishes in Shine and Rage, nail stickers, a file and an orangewood stick – the ideal set for creating glam party talons at home.

Call Sawaya +971 4 379 99 39

Mineral make-up brand Jane Iredale has introduced the limited-edition Smoke and Mirrors Smoky Eye Kit for the party season. The set includes eight shades in a travel box with a mirror and dual-ended application brush. The second gift for the season is the Limited Edition Electric Refillable Compact, plus new Opal Silk and Gold Silk Eye Sphere liquid eye shadows.

Call Healthcare Trading +971 4 447 76 36

Professional Beauty GCC December 2014

festive focus

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73 Dermalogica Skincare brand Dermalogica is focusing on old favourites this festive season with five limited-edition gift sets spanning face and body care. The Our Favourites kit contains five skincare saviours, while the Super Rich Repair set contains three products targeted at dry, dehydrated skin. Other sets include Body Therapy, Active Moist and Skin Smoothing.

Call Healthcare Trading +971 4 447 76 36

Voya The Voya 1,2,3 Glow Set combines the brand’s anti-ageing cleanser, toner and moisturiser in one case, making it a great gift for those who love the seaweed-rich ingredients. The original set includes three candles with zesty mandarin and floral patchouli scents, packaged in a sophisticated gift box with a ribbon.

Call The Product House + 971 4 379 19 66

Elemis The British brand has gone big for the holidays with 14 gift sets. At the top end, the Ultimate Gift of Pro-Collagen contains seven products for rejuvenating mature skins. There are four anti-ageing sets, five other skincare sets, two body sets, two men’s sets and a boxed candle.

Call Elemis +971 4 324 54 14

Rodial Rodial has several festive gift kits on offer this season. The Bee Venom – Be Dazzing kit, from the extreme performance range, contains super-concentrated, skin perfecting ingredients that are expertly blended with Bee Venom to control muscle contractions in the face, plumping the skin to reduce the appearance of fine lines and wrinkles. The kit contains the super serum, moisturiser and eye cream for a three-step attack on the signs of ageing.

Call The Product House + 971 4 379 19 66

Professional Beauty GCC December 2014

Call to find out more on, 04 813 5110 Aspire Beauty Trading LLC European Business center, Office 110 DIP, Dubai, sales@aspirebeauty.ae

out and about

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Gala glamour Our spotlight on the hottest industry events in the GCC The event: Momentum Beauty CND Gala Dinner The Professional Beauty team enjoyed a night of sophistication and elegance at the CND gala dinner in November.

Held at Ruth’s Steak House, part of The Address Hotel at Dubai Marina, guests were greeted by hostesses dressed in theatrical garb with top hats, gloves and Audrey Hepburn style cigarette holders.

The night was designed to thank partners for their support of the brand and, among the guests of Momentum Beauty Trading, which distributes CND and Pevonia in the UAE were key CND account holders and colleagues from the USA and UK. Revellers were startled when two of the female guests appeared to start a loud argument, an immediate hush falling over the room as one stomped out – only to return with a microphone and break into song. The two performers were then joined by a tap dancer and the trio entertained the guests with a wonderful song and dance routine. The act was met by thundering applause.

The entertainment was followed by a delectable threecourse dinner and attendees were gifted with gorgeous black and white CND gifts sets which, in keeping with the chic theme, included a fan and the vampish red Vinylux shade Wildfire complete with the Weekly Top Coat.

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training

DISTRIBUTORS

USA’s NO.1 Brightening Cream

A New Era of All Natural Skin Brightening Treatments BLEMISH CREAM effectively lighten many different types of Skin Discolorations including Sunspots, Hyperpigmentation, Melasma & Birthmarks.

INTIMATE CREAM effectively brighten one’s sensitive areas such as the genitals. Areolas, anus, knees, elbows, & under arms.

SCAR & REPAIR CREAM improve the appearance of Post-Surgical Scars, Acne Scars, Burn Scars, Caesarean Section Scars, & Traumatic Scars.

Burj Khalifa Area • Business Bay • Prism Tower • Office 1306 • T: +971 4 438 7747 • Dubai, UAE E: info@biofade-me.com • www.biofade-me.com • biofade-me • biofademe

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SUPPLIES SpaLution is an innovative full-service Spa Consulting Company dedicated to the consulting, design, planning & development of salons, spas, medical spa, resorts and health clubs.

TO ADVERTISE CALL

Email: info@spalution.com Mob: +971504438812 www.spalution.com

+971 (0)437 57300

DISTRIBUTORS Cosmetica Beauty and Personal Care Equipment Trading Tel. 04 2394666 www.cosmeticatrading.com ali@cosmeticatrading.com BEAUTY PROFIT SUPPLY LLC. Dubai, UAE P.O. Box 215339 www.beauty-profit-supply.com T: +971 4 341 8851 F: +971 4 341 8522 M: +971 55 92 0166

Acumen International Trading Cosmetics Tel. 04 3212381 fax. 043212382

The Most Effective Method in the World for Targeted Body Shaping, Fat Burning, Cellulite Reduction and Weight Loss.

FOR LUCRATIVE BUSINESS OPPORTUNITIES, CONTACT: Allison Pickford, HYPOXI® Training Equipment L.L.C. M: +971 50 851 7519 T: +971 4 363 8318 E: allison@hypoxime.ae W: www.hypoxi.com

RECRUITMENT

REQUIRED Sales Executives (FEMALE)

By A Leading Beauty Products Distributor Company in Dubai Specializing in Hair Care / Hair Loss Products Candidates with experience of 3 – 5 years in UAE market Selling Beauty Products to Salon and/or SPA “Attractive Salary + Commissions package offered” May send their Resume to

jobs@vivandi.ae

Do you want to be part of the dynamic Pastels Salon team?

Established in 2004 Pastels Salon, comprising of three branches in the city's most exclusive areas are Dubai's premier hair and beauty salon group.

Known for their creative team and friendly customer service Pastels Salon will launch their fourth Dubai branch located in the prestigious Dubai Polo Club and are now searching for a dynamic Senior Stylist to be part of the Polo Club team.

The ideal candidate will have a minimum of five years' experience, passionate about their craft and have excellent communication skills.

If this sounds like you or you know anyone who would like to be part of the Pastels team email your CV with a brief outline of why you should be considered for the post to

hairflair888@gmail.com

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Diary dates

March 1-2 PROFESSIONAL BEAUTY SOUTH AFRICA ICC, Durban, South Africa Africa’s leading beauty exhibition, Professional Beauty wil host new launches from leading skincare brands such as Thalgo, Babor and RegimA, as well as leading equipment, software, nails, make-up, tanning and more. www.probeauty.co.za MARCH 7-8 ACE 2015 Business Design Centre, London A trade event geared towards cosmetic doctors, nurses and others interested in medical aesthetics. www.ace2014.co.uk MARCH 8-9 IRISH BEAUTY SHOW 2014 RDS, Dublin A beauty trade show for all professional therapists, salon owners, nail techs and complementary therapists in the Irish market. www.irishbeauty.ie

MARCH 13–16 COSMOPROF WORLDWIDE BOLOGNA Fairground District, Bologne, Italy An international trade exhibition and conference for beauty and hair industry professionals. www.cosmoprof.com MARCH 27-29 BEAUTY INTERNATIONAL Messe Dusseldorf, Germany Trade fair for cosmetics and wellness professionals featuring leading brands from around the globe. www.beauty.de MARCH 21-23 AMERICAS BEAUTY SHOW McCormick Place Chicago, USA Salon and spa services, nail and hair care products are showcased during this event, which brings together more than 400 professional exhibitors. www.americasbeautyshow.com

Don’t Miss...

JANUARY 25 -26 PROFESSIONAL BEAUTY GCC Madinat Jumeriah, Dubai The inaugural Middle Eastern edition of the Professional Beauty Show, dedicated to spa, hair and beauty businesses operating in this region.

See the newest products and treatments, network with key industry people and attend the educational seminars. Alongside the show, will run the first GCC Professional Spa and Wellness Conference offering unparalleled networking opportunities with leading lights from the GCC region. www.professionalbeauty.ae

SEND US YOUR DATES Send us details of any events you are planning via email to Ú news@professionalbeauty.ae