Professional Beauty GCC - February 2017

February 2017

For your beauty, hair and spa business

GCC

POWER OF SPA Contouring Queen One-to-one with Nina Ubhi

Treating cancer patients

Mastermind Exclusive access into the Madi world

Superfoodfactor Health-enhancing products revealed

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Clinically proven facials

Industry leading training

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Winner of over 200 awards

Over 20 clinically proven products

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4 Published by and (C) 2016 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City.

321 Building #8, Dubai. UAE t: +971 (0) 4 375 66 53 Trade Exhibitions & Publishing FZ LCC News editor: Emma Baron emma@professionalbeauty.ae Contributors: Maria Dowling Advertising: t: +971 (0)50 359 1157 Sales director: Zaid Nourouz zaid@professionalbeauty.ae Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0) 4 375 66 53 Marketing Manager: Emma Baron emma@professionalbeauty.ae General Manager: Andrew Green andy@professionalbeauty.ae Publisher: Mark Moloney Design & production: Image Creative Design www.icd.gb.com Printing: Masar Printing and Publishing, Dubai-UAE - PO Box 485100, Dubai www.masarprint.com Controlled Distribution: Blue Truck www.bluetruck.ae

in this issue... 71

The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers.

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News Openings, launches and the rest of the news from the world of spa, hair and beauty Insider Our exclusive monthly stats for beauty salons, spas and hair salons

37 Ask the experts Advice on recruitment, introducing wellness into your practice and make up services

71

Treatment news We share our experiences of new and innovative treatments, plus their business benefits

75 Product news Pick of the best valentine gift sets and products on the market

Hairdressers Journal 44 Muse The winning collection from HJ’s 2016 British Hairdresser of the Year, sponsored by Schwarzkopf Professional 55 Shift Embracing the digital world

80 Calendar The essential dates for your business diary from trade shows to conferences and training

Features 65 New year, new business 10 priorities that will set your business up for a successful 2017

Cover image: shutterstock

68 Building your following Maria Dowling’s top tips for running a successful salon Instagram page

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W

elcome to the February edition! For those of you reading this at our third Professional Beauty GCC exhibition and World Spa & Wellness Convention, I hope that the event proves fruitful in boosting your business for the forthcoming year.

This issue we dive into the world of Mr Mohammed Madi, the mastermind behind the Madi brand, as he talks about his plans for the future and reveals why Madi has become such a success. Read more on page 31.

Nina Ubhi is an international make-up artist who has taken the UAE beauty industry by storm and gathered a huge social media following. Nina tells Professional Beauty how she conquered the make-up industry and why she has been crowned “contouring Queen”. Turn to page 24 to read her story.

Professional products with “healthy ingredients” have become hugely popular within the beauty and hair markets. With this in mind, we explore the key superfood ingredients that naturally help resolve common hair and skin conditions. Turn to page 27 to read more.

Emma Baron, News Editor

27 On the cover 24 Contouring queen One-to-one with Nina Ubhi 27 Superfood factor Health-enhancing products revealed 31

Mastermind Exclusive access into the Madi world

59 Power of spa Treating cancer patients

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NEWS

All the news and views from the world of beauty, hair and spa

Hyatt buys wellness operator Miraval Hyatt Hotels has purchased renowned operator the Miraval Group in a bid to strengthen its wellness expertise.

Hyatt’s acquisition of the Miraval Group from an affiliate of KSL Capital Partners includes the flagship Miraval property in Tucson, Arizona.

It will also see Hyatt continue with the acquisition and redevelopment of Miraval Lenox in Massachusetts, as well as the recently announced redevelopment of the Travaasa Resort in Austin, Texas.

The deal additionally includes the

Miraval Life in Balance Spa brand, which opened its first venue in Monarch Beach Resort in California in April 2016.

Mark Hoplamazian, president and chief executive of Hyatt Hotels, said: “We know that wellness is an area that is becoming increasingly important to our guests and we share Miraval’s belief that wellness is more than fitness and nutrition – it’s a lifestyle.

“Adding Miraval to the Hyatt family creates a great opportunity to advance the Miraval brand expansion while building a greater depth of expertise in

wellness and mindfulness.”

Hyatt’s acquisition of Miraval comes with an initial US$215 million investment into the brand and the resorts in Tucson and Austin.

The brand predicts a further investment of around US$160m into the Miraval portfolio over the next two-to-three years, to fund the Austin and Lenox redevelopments and the expansion of the Tucson resort.

Miraval will form a separate wellness category within the Hyatt portfolio, spearheaded by Steven Rudnitsky, president and chief executive of Miraval Group, who will report to Hoplamazian.

Hoplamazian said: “The acquisition extends the Hyatt brand into adjacent spaces beyond traditional hotel stays, which is core to Hyatt’s global growth strategy. We recognise the business opportunity within the $420 billion wellness-tourism category and understand the rising demand for wellness offerings among our targeted high-end travellers.”

First Versace spa debuts in Dubai Designer brand Versace’s first foray into the spa world, The Spa, has opened in the opulent Palazzo Versace.

The 1000sqm wellness space includes relaxation areas, seven luxury treatment rooms, a suite with a private couples’ jacuzzi, a nail studio, two hammams, saunas, steam rooms, ice fountains and vitality pools.

In true Versace style, the spa’s marble floors of Granito Nero Assoluto match the grey degrade mosaics and the white birch wood walls with mother-of-

pearl details. The plunge pools are in vibrant turquoise mosaic.

Treatments have been tailored to soothe and revitalise with healing and tension-releasing effects. The hammams echo the Arabian well-being traditions and bath rituals, meant to relax, revive and refresh the mind and soften the skin.

The spa’s most decandant treatment – The Ultimate – starts with a relaxing breakfast followed by a day of face, body and beauty treatments and finishes with a massage.

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Pastels introduce TanOrganic

March opening for Dubai’s first Viceroy

S

et to open next month, the Viceroy Palm Jumeirah marks Viceroy’s first venture in Dubai, and its second property in the UAE. Including a boutique spa, the contemporary beachfront development will offer 477 spacious guest rooms and suites, all with breathtaking views of the Arabian Gulf.

The spa will extend over 1,675sq m with 14 treatment rooms offering body and face treatments, a hamman and relaxation lounge, as well as a pool and cafe.

Gharieni MO series and MLX Quartz treatment beds furnish the spa and there will be a range of fitness and energy programmes available to promote guest wellness.

Successful salon chain Pastels is now offering natural self-tan Tan Organic.

TanOrganic’s Silk Oil provides a healthy-looking natural tan with none of the negative effects of traditional tanning treatments.

Silk Oil contains no synthetics, drying agents, parabens or phthalates. The professional tan is applied either with a spray gun or manually, depending on your client’s preference.

It can also be applied during a massage, as it is both a moisturising and tanning treatment. Clients then receive a 25ml top up bottle to take home with them.

Zighy Bay goes for gold Six Senses Zighy Bay resort has been listed on Condé Nast Traveller’s Gold List 2017.

The list features the 20 best hotels in the world, named by the publication.

Zighy Bay, tucked away in the rugged, natural beauty of Oman’s mountains on the coast, has made the prestigious list thanks to the “sharp trimmings” the hotel has to offer.

Aaron Mcgrath, general manager at Six Senses Zighy Bay, said: “It is fantastic news for all of us here at the

resort! A marriage of natural beauty, exquisite high-end services and a passionate and dedicated team has allowed us to be recognised by this esteemed publication and its list. We will strive to remain on the list for years to come.

“We would like to once again thank the expert panel of judges for their vote and we look forward to welcoming you all in 2017.”

Six Senses Zighy Bay, along with the other properties that have achieved

inclusion in the list, has been published in the January/February issue of Condé Nast Traveller.

WellMassage 4D wins trio of awards WellMassage4D has won three awards from separate international bodies.

The signature treatment, which was developed for Gharieni´s spa table MLX, has impressed spa leaders at national and international levels.

Both the WellMassage4D and the spa table won the Spa & Wellness Mexico Product Award for Best Spa Furniture 2016.

In Vichy, France, it received the Espa Innovation Award 2016 from

the European Spa Association, in the Innovative Spa-Concept category.

In Germany, the WellMassage4D won the Wellness & Spa Innovation Award 2016 in the Deutscher Wellness Verband/Awards at trade fair Beauty Düsseldorf.

The treatment was developed in collaboration with Jean-Guy de Gabriac, chief executive officer of the Belgian spa and massage specialist Tip Touch International.

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Dyson’s innovative hairdryer arrives in the Middle East

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lectricals brand Dyson has launched its temperaturecontrolled hairdryer into the GCC market.

The Dyson Supersonic hairdryer uses a fast but focused airflow, engineered for balance in the hand, and controls the temperature to help protect hair from extreme heat damage.

In a region where harsh climatic conditions and indoor air conditioning can often result in dry hair that is hard to manage and style, the Dyson Supersonic could make a huge impact.

Dyson has invested millions in the development of the Dyson Supersonic, including creating a of the art laboratory dedicated to investigating the science of hair. Dyson engineers studied hair from root to tip, understanding how

it reacts to stresses, how to keep it healthy and how to style it.

James Dyson, founder of the Dyson company said: “Hairdryers can be heavy, inefficient and make a racket.

By looking at them further we realised that they can also cause extreme heat damage to hair. I challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems.”

ATM to extend spa and wellness focus Anantara’s Jeddah debut

Hotel operator Minor Hotels has announced that its first luxury Anantara brand in Saudi Arabia will open in 2019, with a focus on spa and wellness.

A selection of wellness journeys will be available as part of Anantara’s “Balance programme” including detox, de-stress, weight management, antiageing and rejuvenation.

Also on offer will be Ayurvedic therapies, hammam therapy and reflexology. Guests can tuck into wellness cuisine and partake in healthy cooking classes and enjoy activities including yoga, pilates and tai chi. In addition, the resort will offer a regular programme of wellness-focused educational workshops and special events.

This year’s Arabian Travel Market (ATM), will continue it’s wellness emphasis with a a dedicated Wellness & Spa Lounge.

More than 35 exhibitors, representing some of the world’s most respected health and wellness hospitality destinations, will attend the April event – an increase of 40 per cent on last year’s numbers.

According to research from Colliers Experiential Travel Series: Wellness, Spa and Medical Travel 2017, the UAE spa industry is estimated to be valued at AED 1.7 billion, accounting for 14 per cent of the Mena spa market, and expected to surpass AED 1.85 billion by 2020.

Dubai currently has more than 200 spas in operation, with 25 new hotel spas expected to open this year, according to Colliers.

“The global wellness industry has witnessed incredible growth in recent

years as more and more people incorporate healthy habits into holidays and corporate travel, with an increasing trend of travellers willing to commit their time and money to wellness proving to be a major driving force when making vacation decisions,” said Simon Press, senior exhibition director, Arabian Travel Market.

“The surge of interest in this specialist tourism industry vertical has resulted in a 40 per cent increase of exhibitors and dedicated wellness and spa buyers from the Middle East.”

Designed as a hub for wellness and spa professionals, the lounge will host two days of up to 35 pre-scheduled appointment with high-calibre Middle Eastern buyers and up to 35 international wellness suppliers.

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Spa staffing crisis to be addressed at the London World Spa & Wellness Convention

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he UK Spa Association is currently carrying out research into the industry-wide staffing crisis, in collaboration with three other international spa associations.

The Spa UK Focus Survey covers issues related to what spas do to attract and retain great staff, including any rewards and incentives offered.

The Spa-A association in France, Asia Pacific Spa & Wellness Coalition (APSWC), and International Spa Association (Ispa) in the US are carrying out similar surveys.

The findings from the four associations’ surveys will be presented as part of a panel discussion at the World Spa & Wellness Convention (WSWC) in London this month.

Liz Holmes, vice chair at the UK Spa Association, said: “We’re increasingly hearing about the challenges faced by spa businesses in recruiting and retaining competent and qualified team members.

This has a direct impact on revenue and also challenges the long-term sustainability of spas and salons. We want to understand the extent of the issue and seek out best practices around recruitment and retention – on behalf of our members.”

Jean-Guy de Gabriac, conference coordinator for the WSWC, which initiated the research, commented that “the staffing crisis is one of the burning topics in our industry”.

He added: “The Global Wellness

Economy Monitor, carried out by the Global Wellness Institute and published this month, projects that 2.8 million people will be employed by spas by 2018.

“An additional 70,000 spa managers and directors will be needed by the industry by 2020, alongside to 400,000 trained spa therapists. With such a deficit of spa applicants compared to positions, it’s essential to call on the experience of industry leaders for tangible solutions that work.”

The survey findings will be presented during the Lead your Industry session on day two of the WSWC, at 10am on Monday, February 27. The convention will take place in Excel exhibition centre, London, alongside the Professional Beauty London show.

Gibson leads Accor’s luxury brands

Love is in the hair The Nail Pavilion, JLT Dubai, is sharing the love with clients by offering a range of Valentine’s inspired nail art and packages designed to beautify throughout February.

Offers include a manicure with two nails of hearty nail art, plus a blow dry for a special price, available from February 1 until the end of the month.

On February 14, special blowdrys at just 100AED will also be available.

Andrew Gibson has been appointed vice-president, Well-Being, Luxury Brands, of Accor Hotels’ newly created Luxury Brands structure, which includes the Raffles, Fairmont, Sofitel, MGallery, Pullman and Swissôtel brands.

In his new role, Gibson is responsible for driving the development and execution of the spa and overall wellness strategies for Accor Hotels’ luxury brands.

This includes refining, developing and revitalising the direction of the wellbeing platforms for each luxury brand, encompassing areas such as design and concepts, as well as the creation of facilities and programmes.

Gibson will also oversee the creation and implementation of wellness standards globally.

Also appointed to support Gibson are Lindsay Madden-Nadeau, director of Well-Being for Raffles, Fairmont and

MGallery, and Aldina Duarte Ramos, who has been with Accor since 2014 but has now been made director of Well-Being for Sofitel, Swissôtel and Pullman.

Chris Cahill, Accor Hotels’ chief executive, Luxury Brands, said: “My goal is to establish Accor Hotels as ‘the’ leader in the luxury segment; to do this, we need innovators with proven expertise to drive our key business areas, like the increasingly important wellness sector.

Andrew is a visionary and leading voice in the area of wellness and he brings a track record of success.”

Gibson brings more than 30 years of international hospitality experience in the fields of spa, wellness and leisure. He most recently served as vice president, spa and wellness, for FRHI Hotels & Resorts. Madden-Nadeau’s most recent role was global director of spa operations and Integrations for FRHI.

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INDUSTRY NEWS FROM AROUND THE GLOBE Women more stressed than men in workplace

new report.

Research by the Health and Safety Executive (HSE), a UK watchdog for work-related health, safety and illness, found that between 2013 and 2016, there were 1,820 cases of work-related stress among women – per 100,000 workers.

The figures were even higher within certain age groups, with 2,250 cases found among women aged 35-44 and 2,170 among women in the 45-54 age group.

This compares with 1,230 cases of work-related stress across all genders, industries and work groups, and 1,190 cases among men.

The report, WorkRelated Stress, Anxiety And Depression Statistics In Great Britain 2016, said the higher levels of work-related stress among women “is likely to be a product of the proportion of females in the public services and vocational occupations such as teaching and nursing”.

It also cited cultural differences in attitudes and beliefs between males and females around the subject of stress.

Sectors with higher than average

Gran Hotel Miramar set to open

Scientists turn back time

The luxury Gran Hotel Miramar in Malaga is to soft open this month, following a large-scale renovation project.

Situated in a 90-year-old building, the hotel, which has undergone a Ð65 million refurbishment, will feature 200 rooms and suites. Facilities will include a 600sq m spa that spans two floors.

The spa will feature six treatment rooms, including a couples’ suite, a thermal area with a Finnish sauna, whirlpool, hammam, salt therapy room, ice fountain, experience showers and indoor and outdoor pools.

The spa will also be offer a relaxation area and a gym and will provide treatments by French skincare brand Sisley.

The full hotel opening will be in April 2017.

Scientists at the Salk Institute in La Jolla, California, have shown that is it possible to reverse ageing in animals.

The group found that cellular reprogramming could reverse the hallmarks of old age.

This approach – which not only prompted human skin cells in a dish to look and behave young again – also resulted in the rejuvenation of mice with a premature ageing disease, countering signs of ageing and increasing the animals’ life spans by 30 per cent.

As people in modern societies live longer, their risk of developing age-related diseases goes up. In fact, data shows that the biggest risk factor for heart disease, cancer and neurodegenerative disorders is simply age. One clue to halting or reversing aging lies in the study of cellular reprogramming.

The technique involves stimulating four genes, which are particularly active during development in the womb.

“Our study shows that ageing may not have to proceed in one single direction,” said Dr Juan Carlos Izpisua Belmonte,

W

omen in Britain have higher levels of work-related stress than men, according to a

incidents of work-related stress include public administration and defence with 2,030 cases, health and human services with 2,020 cases and education, with 1,780 cases reported.

Professions with high rates of work-related stress include nurses and midwives, with 3,010 cases, teachers with 2,530 cases and welfare workers with 4,990 cases.

Workplace stress was found to be more commonplace among those working for larger companies with 1,710 cases in companies with more than 250 employees, compared to 990 cases in business with 50 or fewer staff.

Leading causes of workplace stress include a heavy workload, tight deadlines, too much pressure or responsibility, poor interpersonal relationships and changes at work.

a professor in Salk’s Gene Expression Laboratory. “It has plasticity and with careful modulation, aging might be reversed.”

“Obviously, mice are not humans and we know it will be much more complex to rejuvenate a person. But this study shows that aging is a very dynamic and plastic process, and therefore will be more amenable to therapeutic interventions than what we previously thought.”

The Salk researchers believe that induction of epigenetic changes via chemicals or small molecules may be the most promising approach to achieve rejuvenation in humans. However, they caution that, due to the complexity of aging, these therapies may take up to 10 years to reach clinical trials. PB

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21 The month in numbers

CLIENTS WHO REBOOKED

84

%

HOW DID TREATMENT BUSINESS IN DECEMBER 2016 COMPARE WITH DECEMBER 2015?

80 20

% BETTER

%WORSE

Insider beauty, hair and nails Insider, our exclusive round-up of salons in the GCC. It’s the easiest way to stay in the know

DECEMBER 2016

Lead image: Shutterstock

Business figures continue to look healthy with 80 per cent of you claiming that treatment business was better in December than in the previous year.

AVERAGE TREATMENT ROOM OCCUPANCY

70

%

Treatment occupancy rates remain good at 70 per cent, and 84 per cent of you said your clients are continuing to rebook. When questioned further about this topic, the majority of you explained that you promote repeat bookings, and customer loyalty, by constantly keeping clients informed of special offers and inviting clients to make their next appointment before leaving your premises.

In terms of your treatment offer, the bulk of you give your clients options by offering machine facials. Encouragingly, all of the salons questioned confirm that they pay for health insurance for their staff members

On the spot

100%

HOW DO YOU ENSURE REPEAT BOOKINGS? 1. Send clients constant reminders of special offers 2. Ask clients to book their next treatment before they leave the salon 3. Offer a discount on a programme of treatments 4. Client loyalty cards

PAY FOR STAFF HEALTH INSURANCE

60

%

OFFER MACHINE FACIALS

HOW OFTEN DO YOU CHANGE YOUR RETAIL DISPLAY? 1. Monthly 2. Quarterly 3. Every six months 4. Weekly

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insider

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23 The month in numbers

CLIENTS WHO REBOOKED

46

%

HOW DID TREATMENT BUSINESS IN DECEMBER 2016 COMPARE WITH DECEMBER 2015?

20 80

% BETTER

%WORSE

Insider spa Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the know

Lead image: Shutterstock

DECEMBER 2016 AVERAGE TREATMENT ROOM OCCUPANCY

50

%

Business took a nosedive in December, for the spas questioned this month, with our figures revealing that just 46 per cent of clients rebooked – and showing a treatment room occupancy rate of 50 per cent.

In a bid to secure more repeat bookings, most of you invite clients to book again after their treatment, an important tactic in encouraging customer loyalty.

The majority of you encourage retail sales by changing displays quarterly, perhaps to reflect the seasons or certain events such as Valentine’s Day or Mother’s Day. Surprisingly, just 60 per cent of you offer machine facials – cin your skincare offerings – preferring instead to stick to manual facials.

On the spot HOW OFTEN DO YOU CHANGE YOUR RETAIL DISPLAY? 1. Quarterly 2. Every six months 3. Monthly 4. Weekly

80

%

PAY FOR STAFF HEALTH INSURANCE

HOW DO YOU ENSURE REPEAT BOOKINGS? 1. Ask clients to book their next treatment before they leave the salon 2. Send clients constant reminders of special offers 3. Offer a discount on a programme of treatments 4. Client loyalty cards

60% OFFER MACHINE FACIALS

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n e e u q g in r u o t n Co Renowned international make-up artist Nina Ubhi talks to Professional Beauty GCC about how she cracked the make-up industry and her plans for the future

How did you start out on the industry?

I started 16 years ago and it was through a brief stint in modelling that I realised I enjoyed the make-up aspect. I worked with a few leading beauty houses and soon after went freelance as I wanted to be more creative than I found you could be working with a brand. I’m completely self taught so it wasn’t easy to justify my role to clients to begin with but I also taught myself basic photography so I didn’t have to rely on anyone to create and expand my portfolio. I started doing the make-up for leading magazines and I was soon offered the position of beauty editor. I accepted the

role and juggled it with being the official cover shoot and cover make-up artist. Seven years later I left the position to continue as a professional hair and make-up artist full time.

I started my company and have never looked back.

We’ve heard that you started your own hair and make-up institute – can you tell us more about what you’re offering?

I started this a few years ago in the UK after I’d been teaching courses in hair and make-up. I wanted to be able to mentor and assist my students to really kick start their

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interview

25 careers after completing my courses. I now have around 30 artists within my agency who have all been taught by me. I still offer courses in the UK a few times a year.

What inspiration would you give to budding make-up artists who want to crack the profession like you have?

Like I always say to my students, it’s about how passionate you are about making yourself a success as well as your love for make-up! No one is perfect, but striving for perfection will only make you better throughout your make-up artist journey. It’s also important to ensure you don’t cut corners. The minute you start slacking in your artistry is when things start to slow down.

Has social media played a big role in helping you to fulfil your dreams?

Definitely! I’ve been on Instagram since 2012 and it’s helped my business so much. Your work is available to everyone, no matter where you are. Social media opened up so many doors for me and now I’m also able to share my reviews and opinions with my followers as well as just images.

Where did your name ”Contouring Queen” come from?

My followers and students in the UK started referring to me as “contouring queen” because I’m such a perfectionist when it comes to contouring and I work on every feature as opposed to basic contouring resulting in a more flawless finish!

What would you say was the biggest beauty trend of 2016?

I think there were many! Faux freckles were huge and so were glitter lips thanks to the legend Pat McGrath. Glossy lids, glitter teardrops and non-touring were all equally big trends over 2016.

What do you predict to be the biggest beauty trend of 2017?

I think lipgloss is coming back with a bang and I love it.

Burgundy and pink tones are going to be huge and so is breathable skin.

What is your favourite current look?

I love bronze, smokey eyes right now. I prefer using bronze cream shadows so you’re left with a subtle sheen rather than a matte look.

What future plans do you have in the UAE? I have so much that I want to accomplish and I’m hoping I can branch into something new this year, yet still in the beauty industry. I’m excited about this year’s plans! PB Nina Ubhi is bringing her make-up masterclass to Professional Beauty GCC on Monday 6 February at 2:30pm and Tuesday 7 February at 1:30pm – join Nina at the Beauty Live Stage on both days where she will be talking about contouring FREE for all Professional Beauty GCC visitors.

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THE SUPERFOOD FACTOR

I

t was only a matter of time before the ingredients so popular in health foods fed into skincare, haircare and make-up formulations, as more consumers pick up on the idea that the health-enhancing powers of these superfoods can work on the outside as well as in.

A report called New Natural from Innovation Group and J.Walter Thompson intelligence suggests an increase in consumer anxiety about potential negative side effects of chemical ingredients is a key driver behind the trend.

Meanwhile, a Canadean report released in April highlights the impact wellness and health food trends will have on the beauty market this year, inspired by the juicing craze.

The analyst’s research found 71 per cent of consumers believe “superfruits” like blueberries are effective in skincare formulations, while Mintel found 78 per cent of US beauty product users want fruit-based ingredients.

The professional brands have been quick to bite, offering up a smorgasbord of superfood-packed formulas:

Eminence Chocolate Mousse Hydration Masque SUPERFOOD: cocoa A

deeply

comforting

and

hydrating

treatment

mask

formulated with cocoa. High in antioxidants and flavonols, the product contains jojoba oil, almond oil and macadamia nut oil to hydrate and soften skin. This mask is loaded with ginseng to revitalise the skin, unveiling a sleeker, younger looking complexion.

Call Beautylicious: +971 04 220 6024

Rodial Stem Cell Super Food Cleanser SUPERFOOD: coconut oil, pomegranate A nourishing dual-action cream facial cleanser and mask for dehydrated skin with advanced stem cell technology, rose hip and vitamin E. This potent super-food complex of antioxidants, coconut oil, rose hip oil, rose wax and cocoa butter gently cleanses and feeds essential nutrients to the skin for instant relief to dehydrated complexions.

Call +971 4 373 6970

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Dry Care

Night Cream

Men Skincare

Day Cream

Day Cream

Cleansing Water

Hand Cream

Hydrating Mask Lip & Dry Skin Balm, Body Firming Addiction Oil Serum

Body Milk

Eye Contour Deep Cleansing Mask

Revitalizing Anti-Ageing Serum Serum

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Radiant Booster Serum

Control Serum

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facial skincare

professionalbeauty.ae

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Aveda Damage Remedy Intensive Restructuring Treatment

SUPERFOODS: broccoli, flax, daikon radish Launching in Autumn this year, this silky oil

SUPERFOOD: quinoa

harnesses

of

This intensive treatment is packed with quinoa

concentrated superfoods along with active oils

protein which strengthens damaged hair, leaving

from poppy seed, rosehip and meadowfoam.

it smooth and strong. The blend of lipid-rich organic

Blended to infuse skin with nutrients, antioxidants

jojoba and castor oils helps support hair’s natural

and minerals, the oil aims to increase nourishment,

defense against future hair damage.

improve texture and maintain skin health.

Call AVEDA Middle East: +971 4 299 5600

the

skin-boosting

properties

Call Spa Resources: +971 4 324 5414

Voya My Little Hero Facial Serum SUPERFOODS: seaweed, almond, avocado, grape, pumpkin, pomegranate This organic seaweed face serum is an intense blend of organic oils designed to give the skin’s natural defences a boost. These oils are naturally packed with antioxidants, offering nourishment to improve radiance and bring life to dull skin.

Call The Product House: +971 4 379 1966

Alterna Bamboo Volume 48-hour Sustainable Volume Spray

Kevin.Murphy Angel.Wash Shampoo & Conditioner SUPERFOOD: grapefruit A delicate recovery shampoo and conditioner for fine,

SUPERFOOD: maca

fragile or broken hair that is coloured or damaged. It

Native to the Andean mountains, maca is considered a superfood

gently cleanses while maximising colour retention and

because it’s one of the only food plants in the world able to thrive at

protects against free radicals. In addition, the grapefruit

high altitude. In beauty products, specifically hair care, maca works to

ingredient helps to relieve stress and is uplifting.

energise strands from the inside out to boost volume and lift. This

Call Madi International: +971 4 338 2773

lightweight spray deliveres noticeable fullness and claims to last for 48 hours with no sticky or stiff effect.

Call Beautylicious: +971 4 220 6024

Terres d’Afrique Facial Glow SUPERFOOD: watermelon A light, dry, deep-acting face oil which nourishes and balances the skin.

Easily absorbed, this oil is ideal for skin exposed to harsh elements. It restores dry, dull, tired skin to a soft silky feel and a radiant glow. Deep penetrating linoleic acid from Kalahari melon and manketti helps maintain suppleness and deep hydration.

Call The Product House: +971 4 379 1966

Living Nature Radiance Night Oil

Ericson Laboratoire Fresh Caviar Revival Night Treatment SUPERFOOD: caviar

SUPERFOOD: carrot

This fresh caviar range is the first refrigerated skin

With rose oil to naturally stimulate skin’s own collagen

care line based on fresh caviar cells. It is fragrance

production, organic rosehip aids cell regeneration and repairs

free and contains no chemical preservatives for

damaged skin tissue. Organic calendula is used to soothe and

maximum tolerance and full compatibility with

calm and organic jojoba oil is used to nourish. Carrot is used as

even the most fragile skins. The ultra rich cream

an ingredient to help infuse moisture to dry skin, scalp and hair,

tightens the underlying skin structure for an

and it is also antibacterial and has many healing properties.

effective firming and anti-wrinkle effect.

Call Wellness United: +971 4 451 6083

Call Amaya: +971 4 605 8516

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Mastermind

At the helm of one of the most successful beauty businesses in the GCC, Mr Mohamed Madi, group president of Madi International, shares his master plan How did Madi International begin?

It all began in 1991 and a few years prior to this I was selling products to salons in Kuwait with my brother. We started with less than 10 people in the company and at this time the salon industry hadn’t really developed, I saw a great opportunity to help the salons that were starting out and this is how Madi started.

How did you decide what brands to bring to the GCC? I started to look for brands mainly from Italy, France and Germany. We started with very small brands, most of them with a private label. Then we moved on to importing accessories for the industry – scissors, brushes, hairpins, hairdryers – all of which are salon essentials. The idea is that Madi is able to cater for all

new salons. We have teams that can consult and advise on all aspects of salon business from where to install a backwash, to the type of gowns they should offer.

Tell us about your major brands Our major haircare brand is Goldwell which we have been distributing for two years. We also have another Italian hair brand called Kemon, it’s a good brand with a big portfolio. Nashi is another top hair brand, which is the number one Argan-oil based brand and is perfect for this region. Moving to skincare, we offer a high end marine-brand, Thalgo, which we have been working with for the last 10 years. For nails, we carry the LCN range which we have had for 12 years and newly launched in the last few months is the Entity nail brand, which I see huge potential in. As well as hair, skin and nails we

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INTRODUCING

Altearah Distribution Middle East | T: +971 4 399 5930 | agnes@altearah.com Visit us at Professional Beauty GCC at The Meydan Racecourse, Dubai February 6 & 7, 2017 Stand Number: D18 Untitled-2 1

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also offer equipment lines such as Quattro for electrical appliances, hairdryers and straightening irons. It is our aim to be the number one destination for professionals.

How do you select the right brands to carry?

We have a commercial team that goes to the market to find out what customers like and what they are asking for. Brand selection is easier nowadays as we can attend exhibitions like Professional Beauty GCC and do research. Now we are so well-known in this industry, lots of brands contact us first. It can take from six months up to a year to decide on a brand.

How do you support your salons?

We categorise salons as class A, B and C. Class A salons are at the premium end. They want top brands that are world-recognised and often owned by multi-national companies. They require very good training and support, such as trips to Europe to view the industry trends there.

Class B salons are also looking for high-quality brands but are more sensitive to the price issue. They require good training but not as much as class A. Class C salons are usually even more price sensitive. They want good products but are mainly swayed by prices.

Which category salon do you have most of?

The bulk of our business is with the class B salons, followed by class A. However, we believe in education and training for all salons. We invest in this because we believe that even if you have the best products, if you don’t train people on how to use them, they’re wasted.

Customer service is very important to us.

What are your plans for 2017?

Over the years, the beauty industry is developing digitally so, this year, we are we are focusing on all things digital by upgrading our SOP systems, our website, and we are launching a new online platform which will allow our customers to order their stock online. We want to encourage our customers to place orders online so we are incentivising them with discounts when booking online. We are also focusing on building up a new export department as our own brands are growing in other regions – I need an export team to help grow the awareness of our own Madi ranges. Another ambition of mine is to get a Middle East Goldwell team to perform at the annual Goldwell shows which take place globally.

Why is it important for salon and spa owners to attend exhibitions like Professional Beauty?

It’s important to test, touch and feel products and to meet the suppliers on a personal level – this helps to build relationships. Even though we operate in a digital age, I think it’s still important to network at events like Professional Beauty. PB

Madi International will be bringing brands Goldwell, Kevin Murphy, Kemon, Thalgo, Entity, LCN, Nashi and Skeyndor to the show – visit them on stand T1

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Ask the experts Our experts answer an array of questions about every aspect of running a successful salon or spa business

How can I reduce the number of towels and robes my spa uses, without having fewer customers?

Y

ou need to tackle the issue from two different angles. Firstly, by raising awareness among your clients about the environmental factors of towel usage and, secondly, by looking at your purchasing habits.

Nowadays most people are willing to make small changes if it will help reduce their overall environmental impact and cost. For many years now, hotels have adopted a concept where they ask clients to reuse towels, highlighting the benefits of doing so for the environment.

While this is not always practical in a spa setting, it is possible to put signage up explaining that your spa is committed to protecting the environment, which is why you promote reduced towel usage, and stating the ecological benefits of these actions. In terms of purchasing habits, many spas are now opting to buy

lightweight, microfibre robes instead of the heavier 600g per square metre (gsm) cotton versions because they massively reduce laundering costs and energy consumption. For example, one 600gsm cotton bathrobe weighs the equivalent of four lightweight microfibre ones.

If you want to reduce the overall daily towel usage in your business then you can replace your current towels by phasing in the use of eco-friendly, highly durable, disposable ones. These towels are biodegradable and recyclable, ensuring high levels of hygiene are achieved while the 50 to 60gsm fabric provides comfort and superb opacity.

In treatments such as waxing and tanning, disposable products are not only an alternative but, for some, a preferable choice to traditional cotton towels. At Majestic, thanks to modern manufacturing processes, we have the ability to create a uniquely woven fabric that doesn’t irritate the skin, unlike some unwoven alternatives that can cause inflammation and irritation.

Abbas Vawda is managing director of Majestic Towels, which manufactures and supplies an extensive range of towels and towelling products for the beauty industry.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

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39 What factors should I consider when choosing a make-up range for my salon?

C

How can I adapt consultations to give clients a better understanding of their skin needs?

T

here was a time when clients would go into a salon’s consultation area with a pencil and a piece of paper and tick the boxes that were most relevant to them – whether they have dry, sensitive or combination skin, for example. But, like everything else in the beauty industry, consultations have moved on.

With the introduction of advanced skin analysis systems, salons and spas can now offer far more bespoke consultations which not only give clients’ a better understanding of their skin needs but greater trust in your services.

When a client can see how their skin has improved after a treatment with you, it creates trust and loyalty. It also gives your therapist the chance to extend her expertise to the client’s homecare regime, which can maximise your business’s turnover and profit.

But, what machine should you invest your money in? Face mapping and traditional skin analysis tools are good but only give results based on what can be seen with the naked eye. In the case of some hand-held digital skin analysis tools, results are calculated based on the specific areas the sensors have been placed on, not giving an overall skin assessment.

Just like fingerprints, every individual has their very own facial skin print. The most advanced and accurate analysis option out there for salons is medical-grade biometric skin analysis, which offers intricate details about someone’s facial skin print and needs, such as moisture levels, oil production, sensitivity, and depth of lines and wrinkles.

Jan Behrens is a skin expert and founder of skincare brand True North Cosmetics, which has launched FutureFace – a medical-grade biometric advanced skin analysis system.

hoosing a line of colour cosmetics to stock and use on clients is a big decision for any salon owner because it can help build client loyalty and generate repeat business.

Keep an eye out for brands that have appropriate skin shades for your client base and an easy-to-understand shade system, so your team can feel confident selling it while your clients can feel comfortable self-selecting it, if necessary.

The two base products that are most widely used by women are foundation and concealer, so take this into consideration when choosing your range.

In terms of formula, liquid foundations and concealers tend to fit the widest range of clients and are easily applied with fingers, brushes and sponges, depending on your client’s preference.

Although popular, cream and powderbased foundations require an applicator tool to get a good result and can be unflattering or too heavy for drier or more mature skin types, so consider your average client age before investing.

I would recommend carrying a base range that works on the widest selection of clients as opposed to selecting a range simply because of a current trend.

As a salon owner, floor space and cost are also important factors, so look for a relatively compact range of highperforming, multi-tasking products.

James McKnight is a freelance make-up artist and brand ambassador for New CID Cosmetics, which offers a wide range of professional make-up products.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

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I understand what makes a great treatment, but I’m worried that my lack of business acumen is hindering my salon’s growth.

Can you help?

N

o one sabotages their own business on purpose. But time and time again, I see the same mistakes made, as well-intentioned salon owners rob themselves of the revenue they dream of.

The important thing is to learn from these mistakes.

Sometimes things need to go wrong so that we can see what’s right. So recognise the issues your business is facing and make the change. Below I have listed five common business mistakes, to help you avoid them in the future.

No clear plan I believe a business should be saleable or scalable at any time. It’s easy to assume that all your clients will keep coming back like clockwork. But what if the economy changes and those regular customers have to make difficult budgeting decisions? Without a structured base, a rock-solid business can quickly become very unbalanced, in these circumstances.

Constant firefighting A clear plan helps you prepare for all those “what ifs”, too.

Without it, salon owners are constantly reacting to easily preventable problems. With Plan B – or C or D – on standby, you can stay proactive with the peace of mind that your business will run smoothly, whatever crops up.

Not knowing the numbers I speak to so many business owners who only analyse past figures, without setting any clear objectives for the future. Like it or loathe it, you must control your finances.

Understanding the breakeven costs for every treatment hour is fundamental to your success.

Blaming others Many salon owners simply accept quiet weeks, crossing their fingers that things will pick up. When they don’t, the blame often gets placed on the team. While it’s easy to claim that poor retail sales, or declining client numbers, are your employees’ fault, you’re the owner and you must shoulder your responsibility and be accountable. You’re responsible for training, marketing, client retention, finances and more. The buck stops with you.

Lack of marketing communication There should be regular communication with clients.

Appointment reminders should be the bare minimum. It amazes me how many salons allow clients to leave without rebooking, just hoping they will remember to return one day soon! Everyone leads busy lives, so it’s essential to keep in touch with clients between appointments with tips and news to inspire them to come back to your salon.PB

Salon business consultant Susan Routledge is hosting two seminars 20 Top Ways To Have A Cash Rich Salon That Gives You Freedom, and Long-Term Client Retention at the Professional Beauty GCC Exhibition this month. Susan will also be available at the show’s Ask The Experts Corner.

Email her at www.susanroutledge.com.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae editorial@professionalbeauty.co.uk

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TOPPIK IS EXCLUSIVELY DISTRIBUTED BY VIVANDI TRADING LLC (e) sales@vivandi.ae (t) +971 4 335 3839 www.toppik.ae ToppikDubai Untitled-14 1

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HAIRDRESSERS JOURNAL INTERNATIONAL INSPIRING TODAY’S HAIRDRESSER

Beautiful Images To Inspire

Note from the Editor

A

fter years of poker straight hair and fighting the elements for smooth, straight styles, it’s time for clients to embrace their natural texture. Curls are the big story for 2017 and with so many great products and tools to get the look, there is no excuse for not embracing hair’s natural texture. And while a head of curls can look beautiful and feminine, they do require maintenance, as they soak up moisture and have a tendency to be dry and damaged. Every client wants their curls to look different – some soft, some crunchy and some bouncy or fluffy.

Recommending the right curl product is essential, and professionalbeauty.ae

043 PBGCCFEB17 HJCover.indd 43

with a plethora of products on the market, there is something for everyone. The client consultation is essential for curly clients, to talk about cut and colour placement. Turn to page 51 for some inspiration.

Thanks,

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26/01/2017 10:44

Fashion

Muse The winning collection from HJ’s 2016 British Hairdresser of the Year, sponsored by Schwarzkopf Professional

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Project13_Layout 1 18/01/2017 10:43 Page 1

Shift Embracing change in a digital world

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VISIT US @ Professional Beauty GCC Stand No.: T17 leach at_ nails_ uae

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“In our digital world the way we perceive ourselves has changed, resulting in a new vision for hair.

It’s important we understand how to keep our work ‘on the pulse’ with new techniques to excite our clients and maintain their loyalty.”

Anthony Mascolo

See our iPad edition for inspiring extras

Hair: TIGI international creative team Make-up: Pat Mascolo assisted by Asher Coleman and Corrina Harrod Photographs: Anthony Mascolo and Alex Barron-Hough

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THE POWER OF SPA Spabreaks founder Abi Wright on how to change the spa industry’s attitude towards treating cancer patients

I

t’s important to point out that everyone in the spa industry is concerned about the welfare of their clients and it’s for that reason that an issue has arisen when it comes treating clients with cancer.

Unfortunately this desire not to cause harm, alongside fear and a lack of education has come to be dealt with in entirely the wrong way.

Many spas will not treat clients with or recovering from cancer, particularly while they are undergoing chemo or radiotherapy and this refusal can cause the person anxiety and upset.

The attitude can also cause spa-goers to lie about their health, which is dangerous for everyone and means it won’t be possible to take the right measures for clients’ safety and comfort. For example, research carried out

by UK-based The Power of Touch (TPOT) shows that at least 65% of clients previously denied a massage at a spa or salon due to cancer would or already have lied about their condition to ensure they’re not refused treatment again.

On the Spabreaks Recovery Retreats, which launched in 2012 and were developed specifically for clients with cancer, we’re working with spas that want and are able to offer safe treatments for this clientele. Spabreaks is also part of the network established by TPOT, an organisation working to

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ensure that by 2018, no client is turned away from a spa or salon because of cancer. We have found that for the most part people want to help. What’s needed is more education on the subject, creating a better understanding of how to treat someone with cancer.

Awareness through education The primary reason spas have been fearful of treating clients with cancer is a longstanding rumour that massage can spread the cancer through the body, which is now largely understood to be untrue (as we have, for example, found by speaking to the clinical lead at the Christie NHS Foundation Trust, a cancer care, research and education centre in Manchester in the UK). In fact, all evidence points towards spa treatments being very positive and extremely helpful for the overall wellbeing of any client, including cancer patients.

confident in the work they’re doing and spa managers should support their teams on this. It’s about making education on treating those with cancer freely accessible and this is why TPOT, of which Spabreaks is a founding member, was set up.

TPOT’s aim is to educate the industry in a way that is practical and beneficial to all and to ensure that we continue to push for all spas and salons to be fully cancer aware by 2018. It’s about knowledge, so we need to keep talking, sharing and learning. It’s also about removing fear and ensuring therapists and clients feel safe and comfortable in the spa environment.

It’s not a question of providing miracle cures, it’s simply about helping people feel a bit better when they’re having a hard time. A spa treatment is a great way to ease the tension in the body and the psychological and physical impact a kind and nurturing touch can have on people who are going through something difficult is incredible.

Healing and restoration At Spabreaks, we hear stories from therapists about how women who feel they have lost everything that makes them feminine through chemotherapy and a mastectomy have ended up crying with relief during a treatment, simply because of the emotional release and the sense that someone has made them feel human again. To be part of that is amazing.

Spabreaks is now working with the cancer support charity Breast Cancer Care.

Initiatives include £1 from every spa voucher bought on Spabreaks between February 16 and March 16 going to Breast Cancer Care.

We recently also partnered with The Willow Foundation, which works with very ill young adults, including cancer patients, to encourage more people with serious illnesses into spas.

When it comes to the Recovery Retreats, the idea is to create a safe environment in which clients who are unwell can be looked after, put everything else aside (as much as possible) and have time out just like anyone else. Clients have their consultation over the phone before they visit so that when they arrive it’s not about cancer, it’s just about being themselves. No makeup, no armour, just safe and wrapped up in a fluffy white robe, even if it’s just for a little while. PB

The psychological and physical impact a kind and “nurturing touch can have on people who are going through something difficult is incredible ” There are, however, factors that need to be taken into account for clients who are unwell.

Treatments may, for example, need to be gentler and some products might not be suitable as they could be overwhelming for or irritate skin that has become sensitive as a result of chemotherapy. And if the client’s immune system has been compromised, hygiene becomes more important than ever.

For spas to successfully work with cancer patients, the industry – everyone from the business as a whole to spa managers, therapists and education bodies – needs to be proactive in seeking out information. Students and therapists need to get the right education and feel

Abi Wright is director and co-founder of UK-based Spabreaks.com, which helps consumers find the best spa getaways in the UK, Ireland and countries across Europe. Her roles before setting up Spabreaks include PR and marketing manager for The Vineyard Hotel and Spa and running her own PR company. www.spabreaks.com / www.tpot.org.uk

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New year,, new business

The first quarter of any year is the most important for planning. Valerie Delforge outlines the 10 priorities in Q1 that will set your business up for a successful 2017

he first quarter of the year is when you need to think strategically and focus a lot of your energy on the job of generating more revenue.

This isn’t something that can be left until the last minute, it needs planning.

It’s very difficult to start the year this way because we’re usually tired in January from the energy the last quarter demanded. However, if you start the year strong and focused, you will set the tone and generate enthusiasm throughout your team.

T 10

dos and don’ts for Q 1

2017 1.

Plan ahead

Do prepare your marketing strategy for the year: be thorough and include your digital communication. A strong marketing strategy is the heart of your business and will bring you new customers as well as keeping your exisiting clientele.

Don’t leave your business strategy to the last minute: chances are it will not happen and you will not be as efficient as you could have been. Try to work three months in advance and don’t be afraid to delegate where you can.

2.

Maximise retail

Do make it a priority to work on your retail strategy. If you want to retail more, you will. Think of everything you can do to achieve better figures.

Don’t rely only on the brands you use. They offer great support but it is not enough for your retail to come alive and increase your revenue year on year.

3.

Invest in training

Do focus on your yearly training plan. This way you know what you want to happen, the team feel you are putting their development first and you’re able to budget the training from the start. If you work alone, plan training for yourself to increase your revenue.

Don’t assume the reception team are fine left as they are. They’re the ones having to deal with stress from all angles at the same time as generating cross-selling, up-selling and rebookings. Quarterly training will support them and keep them focused.

4.

Get a work-life balance

Do think of your wellness: time management is the key to creating a balance in whatever you do. Manage your time efficiently by creating a detailed plan of action.

Consider time management as your engine and give yourself “me time” to stay sane.

Don’t procrastinate. We’re usually shattered at the start of the year and it can be overwhelming. It is the easiest time of the year to let fly by as so much is happening. By the time you know it, it’s March and you’re still not prepared. Throughout all my years in business I’ve never taken time off at the start of the yearuntil all my strategy was finalised. The same goes for my management team.

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5.

Focus on the people

Do review your database. This is one of the most important aspects of your Q1. Look at your lapsed customers, incentivise them to come back but if they don’t then cease to give them any more or your time.

Look at your clientele and find out what will capture their attention. Why not send a survey?

Don’t look busy all the time: your team need to feel that they can approach you. Consider an open-door policy at certain times of the day. Be clear as to when you will be in or out of the business as this makes staff feel more secure.

6.

Measure success

Do monitor the impact of every activity you organise.

This way you will know what has worked each year and whether or not to repeat it. Don’t assume, have a spreadsheet so you can remember.

Don’t think you’re alone. The first quarter is usually the most important for delegating, networking or finding a mentor to support you on that journey. It is when you need support most.

7.

Diarise your comm itments

Do plan meetings with your team for the year ahead.

Whether they are individual or team meetings they are vital for helping to realise your vision by getting everyone on the same page. If they’re in the diary they will happen.

If someone goes on holiday you can reschedule.

Don’t leave recruitment to the last minute. Give yourself a minimum of one day (and ideally two days) per month for recruitment. Constantly search for that hidden pearl. Keep in touch with colleges. Recruitment is such an issue in our industry that you should be making time for it.

8.

Motivate your team

Do generate a yearly, quarterly and monthly incentive for each individual team member. If they know the prize is within reach, they are more likely to go for it.

Don’t forget to book your team building-days for the year. They can be costly so book them early and look at alternatives to create a buzz and motivate staff.

9.

Take digital ser iously

Do focus on building your online audience by setting a digital strategy at the start of the year. On social media, post daily or stop using the platform.

Don’t create unrealistic plans for the year. Don’t dwell on what you haven’t achieved but think of what you have. Set no more than two priorities a day so you don’t feel overwhelmed.

10.

Build your brand

Do understand your brand values by creating a picture board with everything you represent. Get your staff involved; the more visual you are, the more they will buy into your brand. Think about logo, font and images.

Don’t have too many messages as this kills the original message: think educational, promotional and informative at all times. This can be true for retail, treatments or your brand. The same goes for what you want to tell your team.

It’s important you create your vision for 2017 and make it clear to your team. The more you plan, the more you will succeed. Think of the three Ps: plan, prepare, present. If you adopt this for everything you do, you will feel less overwhelmed and more proactive. You will also communicate better to those around you throughout the year and create a successful 2017. PB

Valerie Delforge is a spa and salon business consultant and recently launched the ME tiME management programme to help managers to focus and reach their goals. Her previous roles included head of spa operations for Steiner and general manager of L’Occitane UK.

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Building Your Following

A

Maria Dowling’s top tips for running a successful salon Instagram page ny trendworthy salon in the region will already have its own Instagram page. Showstopping images of fabulous hair and great tips are a sure fire way of getting new clients through the door, and giving your existing clients a good excuse to book that overdue appointment!

When done well, Instagram can build your salon’s brand image, purely through the power of great imagery, the right amount of copy and those all important hashtags. I’m always interested in what those in the know recommend so, while I’m not exactly an expert, I’ve collated these top tips for Instagram success to guide you.

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hair opinion

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Photography basics

When taking your own photos, make sure the background is clean, with no mess behind the model, ideally with a pure white wall and great lighting (see my next point). Ultimately you want that “like” button to be pressed so make sure you ask yourself “Is this good enough to post?”

2 Lighting is king As we are a colour salon, the lighting on any photo is crucial. However, the lighting in our salon isn’t great for photography so we always try to shoot outside the salon, as natural lighting is often better. The most important thing for hair colour is to have as much true colour represented as possible. If you have bad lighting, look out for those handy image filters!

3 Research your hashtags For any one who doesn’t know, a hashtag is a type of label that enables people to search for specific themes or content. For example, if I want to search for #dubaihairsalon, then any brand that has tagged this will come up on the search. With Instagram you can have up to 30 hashtags and I tend to use commonly recognised hashtags such as #hair #haircolour #colourist, but also adding more personalised hashtags such as #awardwinningsalon #dubaihairsalon. I keep my hashtags in a Notes app so I can quickly copy and paste, depending on the photo. Using the right hashtags may mean that your work gets shared by other salons or online magazines, which is great for your profile.

4 Experiment with video Our videos always get so many more views than our images, whether we are uploading a time lapse of a new style, or a hair “how to”. Have some fun with videos, teach yourself how to edit and experiment. There are also many companies out there who will shoot and edit a professional 15-20 second video specifically for Instagram, depending on your budget.

5 Strategic browsing I tend to search for widely used hashtags in the UAE and then making comments on the top posts. When the user sees the comment it often means that she will check our page, like it and sometimes become a new client.

6 Respond to messages quickly With all social media we need to respond quickly, and that means always checking your inbox for messages, even if you don’t have a notification. Also, you should always reply if someone makes a positive comment about your work.

7 Encourage comments Instagram determines what people see on their feed, and the more likes and comments you have, the better likelihood it has of being seen by the maximum number of followers. Encourage comments by asking followers what they think of something or which one they like the best. This leads to better engagement and therefore better visibility.

8 Never stop!

Plan ahead. Create content plans and never, ever stop posting! You may be incredibly busy and even if you feel that it’s the last thing on your mind, make sure you never let those creative juices dry up. The more consistent you are with your Instagram posting, the quicker you’ll build up your followers, your engagement and hopefully the number of new clients through the door. PB

Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years.

For more information call: +971 4 345 4225

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Storybook magic comes to life with the Fables & Fairytales collection from Gelish. Embrace the enchantment with six new shades including soft pastels and rich hues for the spring season. The collection also includes the transformative Antique Coat, a semi-sheer bronze overlay that gives any color an antique luster.

Magic Within with ANTIQUE COAT

Once Upon A Mani with ANTIQUE COAT

MAGIC WITHIN

ONCE UP O N A MANI

LET D OW N Y OU R HAIR A Tale of Two Nails with ANTIQUE COAT

One Tough Princess with ANTIQUE COAT

ONE TOU GH P RINCESS Not So Prince Charming with ANTIQUE COAT

Let Down Your Hair with ANTIQUE COAT

NO T SO P RINCE C HAR MING

A TALE OF TWO N AI L S A NTIQ U E CO AT

COLORS AVAILABLE IN MORGAN TAYLOR & GELISH

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Double duty This month we try EVO extensions with Chrome, Olaplex and a hair loss treatment

This month we tried...

Evo extensions with Chrome Effect by Bio Sculpture at The Nail Spa, Mall of Emirates The lowdown: A natural alternative to nail extensions using oxygenating Evo gel. The sculptured extensions are used to add length to the natural nail, whether for a single nail to match the length of the set, or, for a full set with instant length. Evo extensions look and feel natural, do not involve tips or glue and do not require excessive buffing. The extensions grow out with the natural nail.

PB says: BioSculpture recently launched their Evo gel range, and I am a huge fan! When I was asked to visit The Nail Spa in the Mall of the Emirates to try the Evo extensions, I was very intrigued. I have never been a huge fan of nail extensions, through fear of making my already weak nails weaker, but I was assured that these nail extensions are completely natural due to the layers of oxygenating 100 % pure gel base that are used to create extensions.

The technician works using the Evo gel to create the extension, layer upon layer (this takes 90 minutes to be precise) and sets under a UV light. Five layers later the extension process is complete – the extension was unbelievably light and it took no time getting used to! The next stage was applying the chrome colour. I opted for gold – which meant a red base colour was applied on first and the chrome powder is then blended on to achieve the overall effect. Three weeks later (yes it lasted that long and didn’t chip at all) I removed the extensions and my nails felt surprisingly stronger then before I had the extensions – which is really quite something.

Business benefits: Extensions that are oxygenating, and good for the nails, are a bonus for any client who wants long luscious nails that won’t damage. Thanks to the nourishing ingredients in the Evo formula, nails will feel stronger after the extensions, if they are properly removed.

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The Maria Dowling Colour Experience at Maria Dowling Salon, Jumeirah The lowdown: The eponymous salon, founded by Maria Dowling in 2002, has grown into a luxury hair colour brand with a complete collection of hair styling and hair care essentials. Headquartered in Dubai, there is currently only one flagship salon which is bursting with clientele who flock there from around the GCC. PB says: Since moving to the UAE I have heard lots about the wonderful colour creations that Maria has up her sleeve and with my wedding date just around the corner, Maria invited me to the salon to get my colour and hair

condition in tip top shape before the big day. I explained that I really wanted to brighten up my overall blonde look and so to do this Maria used Olaplex and mixed it with the colour 12/11 from Wella and Platinum Pink with 30volume from L’Oreal. The highlights were done in foils and the Olaplex was applied at the back wash using two levels. Maria then recommended that I use the L’Oreal Resistence Range for repairing my dry, damaged hair in between visits – as well as the level three take home Olaplex home kit. The overall colour was perfect, and the Olaplex is my newfound hair love!

Business benefits: Adding a treatment like Olaplex to your menu gives your customers not only fantastic results but as they walk away with a home kit, you improve your revenue too.

This month we tried...

Male hairloss treatment by Regrowz The lowdown: Regrowz is based on a hair loss remedy that has been passed down through many generations. The clinically proven treatment uses 100 per cent naturally-derived ingredients, including coconut oil, various herbs and plant extracts.

PB says: Hair loss is a huge problem in the UAE – and especially so when you’re at that stage in your life when you are loosing hair naturally. Regrowz placed me on a three month programme where I use the two system process for an hour every other night. The Regrowz Scalp Stimulant is a rollerball product which you apply to areas where hair loss is evident. You then apply the Regrowz Restoration Serum to the same targeted areas. I’m only one month into the treatment and can already see a difference – my hair feels thicker and fuller. Stayed tuned to find out the final outcome in a few months time…

Business benefits: With hair loss being such a common problem in the UAE, it’s a good idea to boost your retail sales by offering a hair loss treatment for your clients. The best kits to offer will be simple to apply - essential for your busy clients. PB

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Aromatherapy Associates Offer your clients a great deal this Valentine’s Day by gifting them with an Inner Strength Roller Ball and Clutch Bag when they purchase any two Aromatherapy Associates Inner Strength products. The Inner Strength range is tailored to give the users strength, courage and a positive frame of mind to enable strength and get them on the path to wellness. A perfect gift!

Call The Product House: +971 4 379 19 66

The look of l ve

The most luxurious and indulgent products to tempt your clients this Valentine’s Day Kerstin Florian Invite your clients to indulge their senses this Valentine’s Day with the Lavender Dreams gift set. The gorgeous scent evokes a sense of drifting through fields of lavender, kissed by the French sun, and enveloped by the calming and balancing benefits of lavender. The kit contains Lavender Body Spray, Turkish Body Scrub, Lavender Eye Pillow and deluxe gift box.

Call: + 971 4 379 19 66

Ei8ht The Rose and Tuberose Passion8 candle offers pure indulgence and is designed for sharing – perfect for adding romance this Valentine’s Day. The candle emits a classic, tantalising scent of rose.

Call The Product House: +971 4 379 19 66

Panpuri Panpuri, Thailand’s premier collection of natural, organic spa products has a new look and a new range under its Signature Collection. The Scarlet Rouge Awakening Body Butter envelops the body with the mysterious scent of scintilla and a blend of soothing rose absolute and nourishing geranium. The butter also encompasses moisturising honey and Africa's miracle oil, marula. Full of antioxidants, the Scarlet Rouge Awakening Body Butter boosts cellular activity, hydrating and repairs the skin.

Call +971 4 884 15 55

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GCC

For your beauty, hair and spa business

GCC

6 months FREE subscription to Professional Beauty GCC Magazine for all industry professionals by visiting: www.professionalbeauty.ae/offer *T&Câ&#x20AC;&#x2122;s apply: Valid until 29th February 2017

Stay connected to the beauty industry by visiting: /PBGCC

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product news

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77 CND The new collection from CND lacquer brand Creative Play, Playland, incorporates eight new shades that have been inspired by cheerfulness, adventure and fun. The colours are Hold on Bright!, vibrant orange; Carou-celery, lime green; Aquaslide, aqua blue; Amuse-mint, mint blue; Candycade, pale pink; Look No Hands!, pink glitter; Cherry-Glo-Round, metallic fushcia pink; and Bling Toss, sliver glitter.

Call + 971 4 406 50 00

Perfectly polished Our pick of the best new, and popular, products to ensure your clients look their best this February

HydroPeptide The Active Body Scrub Smooth & Renew has a tightening effect with anti-gravity peptides, caffeine, Tahitian sand and volcanic pumice.

Dry, flaky and ageing skin can be buffed, polished and transformed to a more youthful appearance with this product, which simultaneously improves hydration, radiance and smoothness by maximising cellular renewal. Free from gluten, parabens, phthalate and sulfates, it is the perfect skin primer skin for self-tanning or tanning.

Call +971 5 0 958 45 28

Colour Wow The Speed Dry Spray is specifically designed to dramatically reduce the time clients spend on blow-drying their hair. With a unique, alcohol-free formula, this blow dry spray counteracts porosity, keeping vital moisture inside the cuticle and forming a high-gloss, protective clear coat on the hair. It also contains a blend of keratin proteins and silk amino acid and helps strengthen hair, while pathenol helps soften the hair for a healthier-looking texture.

Call + 971 4 374 69 70

Voya Introducing Voya's first available product from the new relaxing lavender tranquility evoking range, Mindful Moments.

This beautifully fragranced and ultranourishing body oil is enhanced with the finest evening primrose and Argan oils, and combined with the antioxidant qualities of Himanthalia Elongata, to deeply nourish and hydrate the driest of skins. Lavender essential oil de-stresses the mind and assist in the prevention of sleepless nights, while rosemary oil eases mental fatigue and uplifts the spirit.

Call The Product House: +971 4 379 19 66

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product news

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78 Kérastase Based on the belief that beautiful hair starts with a beautiful scalp, Kérastase has re-launched its Spécifique line. The new range targets air-born pollution that can suffocate hair follicles and cause dandruff, oiliness or even hair loss. It incorporates both personalised, home rituals for the client, and a revolutionary in-salon protocol, offering powerful cures for different scalp problems. Purifying, detoxing is step one. Calming and renewing is step two.

Preventing relapse is step three. The last step is maintenance by the client at home.

Call +971 4 806 47 00

Sachajuan The Leave In Conditioner from Sachajuan has a light and oil-free formula that gives the hair enviable body and shine while helping maintaining scalp health. For best results, clients can spray on washed, towel-dried hair daily and style as usual.

Call + 971 4 374 69 70

Jane Iredale Jane Iredale has put together a mini lipgloss set for gifting called Champagne on Ice. It contains three sparkling, lemon-scented glosses in You Go to My Head, shimmery sheer gold; Lips on Crystal, fuchsia red with gold shimmer; and Lovely Bubbles, shimmery clear iridescent. The glosses are non-sticky and have an ergonomically designed applicator for precise application.

Call +971 4 447 76 36

SNails Formulated with just water, acrylic polymers and non-toxic colorants, SNail nail varnishes are 100 per cent safe for use on children and this three-pack of sets including Paris, Fashion and Music ranges, make ideal gifts. The Paris gift set (pictured) consists of Lady Bird, a classic red, Frost Queen, a frosty and gorgeous silver and Lily, a dreamy bluebell hue with a hint of shimmer.

Call +971 4 295 91 01

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Diary dates MARCH 12-14 IBS NEW YORK Javits Conventional Center, New York, USA This professionals-only show is designed for salon owners, managers and stylists, providing them with an opportunity to learn about new techniques and trends and undertake a number of educational programmes. www.ibisnewyork.com

MARCH 7-8 PROFESSIONAL BEAUTY BANGALORE Bangalore, India Professional Beauty Bangalore is going from strength to strength and its latest show will be packed with product innovations and launches, and an exciting array of networking opportunities. www.professionalbeauty.in MARCH 12-13 IRISH BEAUTY SHOW RDS, Dublin, Ireland Beauty professionals can network with one another, discover new treatments and products, partake in educational classes and participate in nail and make-up competitions. www.irishbeauty.ie

MARCH 16-19 COSMOPROF Bologna Fair District, Italy 90,000sqm dedicated to perfumery and cosmetics, natural health packaging and contract manufacturing, beauty salon and spa, hair and nails. www.cosmoprof.com MARCH 27-29 DUBAI DERMA Dubai International Convention & Exhibition Centre, Dubai UAE The annual Dubai World Dermatology and Laser Conference & Exhibition – Dubai Derma – is organised in corporation with the Dubai Health Authority (DHA) and the International Academy of Medical Specialization (IAMS) with the support of Health Management. The event caters to specialists, practitioners, manufacturers and distributors in the areas of dermatology, skincare and lasers. www.dubaiderma.com

Don’t miss...

FEBRUARY 26-27 PROFESSIONAL BEAUTY LONDON ExCeL, London Professional Beauty’s flagship exhibition with 33,805* Visitors (ABC Audited) is a show that features more than 800 brands, hundreds of new product launches and thousands of savings to be made. Alongside the show will run two international conferences, seven seminar programmes and four live stages. www.professionalbeauty.ae

SEND US YOUR DATES Send us details of any events you are planning via email to Ú news@professionalbeauty.ae

Gloss Academy Courses starting March 2017 City & Guilds Hairdressing Courses March 12th to 23rd Level 2 Award in Colouring March 12th to 23rd Level 3 Award in Creative Colouring

SERVICES OFFERED Protein • Blowdry • Keratin & Botox Bridal Services • Manicure and Pedicure Hair Style • Chinese Massage & Spa

Gloss Global Courses March 7th Column Coaching— FREE SEMINAR Eryca Freemantle Make up Professional Master Classes Bridal Makeup Red Carpet & Etiquette Lights Camera Action Starting out as a Professional Makeup Artist How to Grow Your Makeup Business

Visit Us: Al Wasl Road Um Al Sheif Dubai, UAE Tel: +971 50 757 7343/ +971 4 3791293 Email us: info@baraviabeauty.com/ Follow us: @baraviabeauty/ baraviabeauty

For more information and bookings please contact us on: +971 4 321 6588 Villa 869, Al Wasl Road, Al Safa 2, Jumeirah, Dubai Email: admin@glossuae.com We look forward to supporting your career development into the world of hair and makeup

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JOB: SALES TRAINER

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Must be aggressive, sales trainer to promote the organic services and products to quality Spas and Salons within UAE.

Provides unique and tested hair care treatments Suite 301, Al Maha Building, Al Diyafah Road, Dubai, UAE Phone # +971 4 3458833 | +971 4 3455005 Email: plook@eim.ae Website: www.perfectlook.ae | www.nanogen.ae | www.magnifibres.ae

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• Pleasant looking Lady sales trainer with good experience in promoting products to A & B class Spa’s and Salons in UAE • Speaking Fluent English is compulsory and knowledge of Arabic is an added advantage • Smart and aggressive in achieving monthly sales target • Should have certification in hair techniques or Skin. Skills in make up are an added advantage.

• Independently open and handle Spa/Salon accounts and increase the sales every month • Train the staff of the spas and salons about our Organic products and services and enhance our sales • Basic Salary + high sales commission will be given for the right achievers.

Please mail cv to: Lavanya.g@asynergys.com Telephone: 971 55 527 3600

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> Spa Table MLX Quartz

> Spa Table MLR

> Libra Edge K

> Spa Table MLW Amphibia

> Spa Table MLW Square

> Spa Table MLW F1 Soft

> PediSpa Square

Gharieni Middle-East // Dubai Design District D3 // Building 1 // OfďŹ ce B208 // Dubai Tel: +971 (0) 55 5 70 60 12 // www.gharieni.ae // info@gharieni.ae Gharieni Group Germany // +49 28 41 - 88 300 -50 // export@gharieni.com // www.gharieni.com

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