Professional Beauty GCC - January 2018

January 2018

For your beauty, hair and spa business ‫ هي مجلة متخصصة يف قطاع الجامل والشعر والسبا‬Professional Beauty GCC ‫مجلة‬

GCC

UP & AWAY

Styling long hair made simple by updo guru Patrick Cameron

6 reasons TO ATTEND

Professional Beauty GCC 2018

future

Talking to…

Reem Abou Samra founder of Emirates Hills salon José Eber LaLoge

Three visionaries from the worlds of spa, beauty and hair provide their industry predictions for 2018

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‫لغة‬ ‫ن بال بية‬ ‫اآل لعر‬ ‫ا‬

forecast 11/12/2017 15:53

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SPIN SILK INTO STYLE DISCOVER PERFECT STYLING WITH THE TOUCH OF SILK FOR BEAUTIFULLY CARED-FOR HAIR.

GOLDWELL COMPLEMENTS KERASILK PORTFOLIO WITH A NEW STYLE RANGE – FOR PERFECT HAIR LIKE SILK Beautiful hair starts with luxurious care.

Seven Kerasilk Style products address all kinds of hair needs to style beautifully cared-for hair and create the finest looks – in-salon and at home.

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Editor’s Comment

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With 2017 now behind us it’s important to set aside time to focus on your business objectives for the next year. Monthly columnist Maria Dowling talks us through her business goals for 2018 and her plans for future success, turn to page 63 to read more.

Predicting the future can be a tricky one, but with the help of some top industry experts we sure can try! Make-up artist - Nina Ubhi, celebrity hairdresser- Jen Atkin and spa guru - Andrew Gibson join forces on page 23 and talk us through their industry predictions.

We are always here to support new brands entering the UAE market and this month is no exception, especially when this brand has that extra special “made in Italy” tag! Davines finally launches in partnership with EIDEAL and we go behind the scenes of this exclusive event on page 59.

Professional Beauty GCC 2018 is only a few months away, and this year it is brim full of new brands, an abundance of free education and exclusive product launches to ensure you boost your business for the year ahead. We give six reasons as to why you should NOT miss out on attending next year’s event. Turn to page 45 to find out more or visit www.professionalbeauty.ae to book your free ticket.

Happy New Year to all!

Emma

Editor |

@pbgcc

Published by and (C) 2017 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City.

321 Building #8, Dubai. UAE t: +971 (0) 4 375 66 53 Trade Exhibitions & Publishing FZ LCC News editor: Emma Baron emma@professionalbeauty.ae

@emmatheeditor @pbgcc

@PBGCC

facebook/PBGCC

Sales director: Zaid Nourouz zaid@professionalbeauty.ae

Design & production: Image Creative Design www.imagecreativedesign.co.uk

Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0) 4 375 66 53

Printing: Masar Printing and Publishing, Dubai-UAE - PO Box 485100, Dubai www.masarprint.com

Marketing Manager: Emma Baron emma@professionalbeauty.ae

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Contributors: Maria Dowling, Namati Ramani

General Manager: Andrew Green andy@professionalbeauty.ae

The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances.

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Regulars 7 News Openings, launches and the rest of the news from the world of spa, hair and beauty 20 Insider Our exclusive monthly stats for beauty salons, spas and hair salons 33 Ask the experts Advice on adding a hair extension line on to your treatment menu, relaunching a new website and sculpting forms

Contents

Jan

Contents

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59 Treatment news We share our experiences of new and innovative treatments, plus their business benefits 64 Calendar The essential dates for your business diary from trade shows to conferences and training

Hairdressers Journal 48 Muses Contrasts through an artists eye 55 The colour forecast 2018 colour trend predictions

Features 43 Speaker spotlight We talk to Sharon Barcock about her panel discussion at next year’s World Spa & Wellness Convention 59 Discovering Davines The Italian haircare brand makes its stamp in the UAE 63 New year, new business Columnist Maria Dowling talks through her next steps to make 2018 a successful year for her business

On the cover 24 Future forecast Three visionaries predict the hot 2018 trends for the worlds of spa, hair and beauty 46 6 reasons to attend Professional Beauty GCC 2018 39 Talking to…

Reem Abou Samra founder of Emirates Hills salon José Eber LaLoge 52 Up & away Styling long hair made simple by updo guru Patrick Cameron

Cover image: Shutterstock

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7 News

News Professional Beauty GCC Awards finalists announced The finalists have been announced for the first ever Professional Beauty GCC Awards which are coming to Dubai in February.

Categories ranged from Beauty & Hair Salon of the Year, Resort Spa of the Year, Make-up Specialist of the Year, Business Director of the Year and Team of the Year.

Properties crowned as finalists within these categories are The

‫لقد أُعلن عن املتأهلني للفوز يف‬ ‫ التي‬Professional Beauty GCC Awards .‫ستُعقد يف ديب يف شهر فرباير‬ ‫وتراوحت الفئات بني «صالون التجميل‬ ‫والعناية بالشعر لهذا العام» و»املنتجع‬ ‫الصحي لهذا العام» و»أخصايئ مستحرضات‬ ‫التجميل لهذا العام» ومدير األعامل لهذا‬ ‫ وتشمل الجهات‬.»‫العام» و»فريق العام‬ ‫التي ت ُ ّوجت بصفتها مؤهل ًة للفوز ضمن‬ The Dollhouse، AVEDA، ‫هذه الفئات‬ Pastels، The Loft Fifth Avenue، Tara Rose، mariadowling، Belle Femme، The Nail Spa، Tips & Toes، Locks

by LouLou، Be Bar Blow Dry Bar، Glamour Hair Salon، Marquee، The Salon، Anantara The 12-Hair Spa، Y Palm، Six Senses Zighy Bay، Talise Spa Madinat Jumeirah، Willow Stream Spa Fairmont The Palm، Jumeirah Zabeel Saray، Salon Ink، Ted Morgan Hair .‫باإلضافة إىل غريها الكثري‬

Dollhouse, AVEDA, Pastels, The Loft Fifth Avenue, Tara Rose, mariadowling, Belle Femme, The Nail Spa, Tips & Toes, Locks by LouLou, Be Bar Blow Dry Bar, Glamour Hair Salon, Marquee, The Hair Spa, Y-12 Salon, Anantara The Palm, Six Senses Zighy Bay, Talise Spa Madinat Jumeirah, Willow Stream Spa Fairmont The Palm, Jumeirah Zabeel Saray, Salon Ink,

Ted Morgan Hair plus many more.

The awards recognise the best businesses and individuals in the professional beauty, nails, spa and hair markets, and present the ideal opportunity to gain an edge over competitors. The winner of each category will be announced at a black-tie gala dinner on February 5.

Visit www.professionalbeauty.ae/ awards for the full shortlist.

All time high for Alila A new alfresco Spa Arbour, perched on the edge of a canyon 2,000 metres above sea level, has been introduced at Oman’s Alila Jabal Akhdar.

The innovative new treatment area overlooks the gorge and Al Hajar mountain range.

Staying true to the Alila philosophy of creating bespoke and wellness experiences, the Spa Arbour blends Omani vistas with Spa Alila treatments, inspired by the local traditions.

Guests looking to combine Spa Alila indulgence with adrenalinepumping hikes, can now attempt the Via Ferrata, a brand new protected climbing route.

The Via Ferrata Cave Affair Experience involves walking over a cave mouth, traversing along the side of the canyon and ascending into a steep gully.

Those looking for a gentler trail can enjoy the 90-minute Adventure Trek experience.

‫ جديد يف الهواء‬Spa Arbour ‫وقد افتُتح‬ 2000 ‫ يقع عىل حافة واد ضيق يرتفع‬،‫الطلق‬ ‫ يف أليال الجبل‬،‫مرت فوق مستوى سطح البحر‬ .‫األخرض بعامن‬ ‫وتطل املنطقة العالجية الجديدة املبتكرة عىل‬ .‫املمر الضيق وسلسلة جبال الحجر‬ ‫ولتحافظ عىل روح فلسفة أليال التي تتمثّل يف‬ ‫مخصصة حسب الطلب للصحة‬ ّ ‫إيجاد تجارب‬ ‫ بني املناظر‬Spa Arbour ‫ ميزج‬،‫البدنية‬ ‫ املستوحاة من‬،Spa Alila ‫العامنية وعالجات‬ .‫التقاليد املحلية‬ ‫وتُقدّم دراسة جديدة نظرة ثاقبة يف العوامل‬ ،‫النفسية التي تؤثر عىل األمراض الجلدية‬ ‫وذلك من خالل دراسة دور الحساسية والقلق‬ ‫من املخاوف االجتامعية فيام يتعلّق بنوعية‬ .‫الحياة بني التوتر واملرض الجلدي‬ professionalbeauty.ae

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SKIN CARE EPILATION

CERAZYME® DEPILBRIGHT

FOR BRIGHTER & YOUNGER SKIN

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SKIN BRIGHTENING HAIR REMOVAL SYSTEM Radiant & Hydrated REVEAL NEW SKIN

Exclusive Formulas with GatulineÂŽ Spot-Light, Alpha-Arbutin, White Mulberry, Karite Butter and many others.

Brightens, evens skin tone, blurs skin blemishes, lightens the skin while effectively removing all hairs.

The first skin lightening professional hair removal recommended for all skin tones

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News

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Study links stress with skin disease A new study provides insight into the psychological factors affecting skin disease, by examining the role of anxiety sensitivity social concerns in relation to stress and skin disease quality of life.

The study entitled “Stress and Skin Disease Quality of Life: The Moderating Role of Anxiety Sensitivity Social Concerns” noted that while stress is widely acknowledged as an important factor in the onset, exacerbation, and reoccurrence of many skin diseases, little is known about psychological risk factors that impact the association between stress and dermatologic conditions.

237 people with active skin disease symptoms were recruited for the study online and completed questionnaires assessing stress, anxiety sensitivity social concerns, skin disease quality of life, and global skin disease symptom severity.

The research found that anxiety sensitvity social concerns moderated the association between stress and

skin-related emotional and social functioning in adults with skin disease.

Stress was linked to skin diseaserelated emotional and functional impairment among individuals with high anxiety sensitivity social concerns.

These results highlight the potential for stress reduction interventions to break the vicious cycle of stress and skin disease symptoms and to improve psychosocial wellbeing in dermatology patients. The study was published in the British Journal of Dermatology.

ISPA spearheads campaign to boost spa jobs

The International Spa Association (ISPA) has launched a campaign to promote the benefits of a career in the spa industry.

The “Get Your Dream Job” campaign has been launched in partnership with the Beauty Changes Lives Foundation and has the support of 10 partner organisations across the spa industry.

The initiative will be promoted by spas, salons, clubs and beauty-related venues

to build awareness of career opportunities in the spa sector.

“With the spa industry’s continual growth, careers in the business offer stability and opportunity,” said ISPA president Lynne McNees.

“This campaign will spread the message about the benefits of working in spas, salons and clubs to attract job seekers looking for promising careers.”

The campaign includes a dedicated online platform for schools, allowing them to download ISPA grant applications, as well as posters and flyers to promote spa-related careers.

As part of the launch, ISPA also announced it has commissioned PwC to conduct its first industry research-driven study aimed at analysing the recruitment, retention and engagement of professionals in the spa, salon and club sectors. Results will be available in early 2018.

‫وأشارت الدراسة التي تحمل‬ Stress and Skin« ‫عنوان‬ Disease Quality of Life: The Moderating Role of Anxiety »Sensitivity Social Concerns ‫معتف‬ َ ‫إىل أنه يف حني أن التوتر‬ ‫عىل نطاق واسع بكونه عامالً ها ًما‬ ‫يف حدوث العديد من األمراض‬ ‫الجلدية وتفاقمها وتكرار اإلصابة‬ ‫ ال يُعرف سوى القليل عن‬،‫بها‬ ‫عوامل الخطر النفسية التي تؤثر‬ ‫عىل العالقة بني التوتر والظروف‬ .‫الجلدية‬ ‫وقد أطلقت جمعية املنتجعات‬ International Spa( ‫الدولية‬ ‫) حملة للرتويج‬Association ‫ملزايا الحصول عىل مهنة يف مجال‬ .‫املنتجعات الصحية‬ ‫وقد أُطلقت حملة «احصل‬ Get( »‫عىل وظيفة أحالمك‬ ‫) بالرشاكة‬Your Dream Job Beauty Changes ‫مع مؤسسة‬ 10 ‫ وحظيت بدعم‬،Lives ‫مؤسسات رشيكة يف مجال‬ ‫ وسري ّوج‬.‫املنتجعات الصحية‬ ‫لهذه املبادرة املنتجعات الصحية‬ ‫وصالونات التجميل والنوادي‬ ‫والجهات التي لها عالقة بالتجميل‬ ‫لرفع الوعي الخاص بفرص‬ ‫الحصول عىل وظائف يف مجال‬ .‫املنتجعات الصحية‬ ‫وقال رئيس جمعية املنتجعات‬ International Spa( ‫الدولية‬ ‫) لني ماكنيس «مع‬Association ‫النمو املستمر لصناعة املنتجعات‬ ‫ ستوفّر املهن يف هذا‬،‫الصحية‬ ‫املجال االستقرار ومزيدًا من‬ .‫الفرص‬ ‫وقد أظهرت نتائج دراسة‬ ‫متابعة عىل املدى الطويل‬ Plastic and ‫نُرشت يف مجلة‬ ‫ أن‬Reconstructive Surgery ‫املرىض الذي كانوا سيخضعون‬ ‫لجراحة تجميلية وتلقوا نصيحة‬ ‫باإلقالع عن التدخني قبل إجراء‬ ‫الجراحة سيتوقفون عن التدخني‬ ‫أو عىل األقل سيدّخنون مبعدّل‬ .‫أقل يف األعوام التي تيل العملية‬ ‫ مريضً ا كانوا‬85 ‫وشملت الدراسة‬ ‫مدخنني عند تقييمهم من أجل‬ ‫ وقد تلقى‬.‫الجراحة التجميلية‬ ‫املرىض نصيحة باالمتناع عن‬ ‫التدخني ملدة أسبوعني عىل األقل‬ .‫قبل اإلجراءات االختيارية‬ ‫فتحت عيادة جديدة للصحة‬ ‫ أُطلق عليها اسم‬،‫واللياقة البدنية‬ ‫ أبوابها‬،»‫«مرفق التقييم الصحي‬ .‫يف نخلة الجمرية بديب‬

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Study finds link between cosmetic surgery and quitting smoking The results of a long-term follow-up study published in Plastic and Reconstructive Surgery has shown that patients undergoing cosmetic surgery who have been advised to quit before their procedure will stop smoking, or at least smoke less, in the years after their op.

The study included 85 patients who were smokers when evaluated for cosmetic surgery. Patients were advised to refrain from smoking for at least two weeks before elective procedures.

Five years after cosmetic surgery, 47 patients responded to a follow-up survey.

After exclusion of five “social” smokers, the study included 42 patients who were daily smokers before cosmetic surgery.

In the follow-up survey, about 40 per cent said they no longer smoked cigarettes on a daily basis. Nearly one-fourth had not smoked at all since their cosmetic surgery procedure.

Most patients said they had reduced their cigarette intake and 70 per cent agreed that discussing their increased surgical risks with the plastic surgeon influenced their ability to quit or reduce smoking.

‫ التي تبلغ مساحتها‬Nano M ‫وتُع ّد‬ ‫ مرتًا مرب ًعا جز ًءا من مجموعة‬1,579 Emirates( ‫اإلمارات للرعاية الصحية‬ ‫ املقدّم الرائد‬،)Healthcare Group ‫للخدمات الصحية يف اإلمارات العربية‬ ‫ وتتمحور جهودها حول‬،‫املتحدة‬ ‫مفهوم معالجة املشاكل الصحية‬ ‫الحالية والوقاية من املشاكل الصحية‬ .‫املستقبلية عىل حد سواء‬ ‫ التي تتألف‬،‫وتتميز العيادة‬ ‫مجموعة عمالئها املستهدفني من‬ ‫ مبخترب عايل‬،‫رجال ونساء رياضيني‬ ‫التقنية لألنشطة الرياضية واألداء‬ ‫البرشي مع وجود مسار للجري يف‬ .‫الداخل وكامريات عالية الوضوح‬ ‫ أوضحت العيادة أن‬،‫ويف بيان لها‬ ‫الكامريات «ترصد الحركة بالنانو من‬ ‫كل الزوايا وعىل جميع املستويات‬ ‫تقييم‬ ً ‫ بحيث توفّر‬،‫املمكنة‬ ‫متعمقًا ثاليث األبعاد لجسم العميل‬ .»‫وحركته‬ ‫وتشمل الخدمات التي تقدّم‬ ‫يف مخترب األنشطة الرياضية‬ ‫واألداء البرشي قياس لياقة القلب‬ ‫والعمليات االستقالبية وقياس حركية‬ .‫ ضمن خيارات أخرى‬،‫العضالت‬

Dubai clinic targets sports people A new health and fitness clinic, dubbed a “health assessment facility” has opened its doors on the Palm Jumeirah in Dubai.

The 1,579sq m Nano M is part of Emirates Healthcare Group, the leading UAE health provider, and centred on a concept of both treating existing and preventing future health issues.

The clinic, whose target client group is sports men and women, features a high-tech Sports and Human Performance Laboratory, with an indoor running track, and high-definition cameras.

In a statement, the clinic explained that the cameras “monitor nano movement from every angle and at

every level possible, providing an in-depth 3D assessment of the customer’s body and motion”.

Services at the Sports and Human Performance Laboratory include the measuring of cardio-metabolic fitness and muscle kinetics, among other options.

In addition to the services offered to current and former athletes, the clinic also incorporates a Medical Assessment Centre, treating all types of patients.

Treatments and services at the centre range from ultrasounds, MRIs and DNA screenings to dental services, stress ECGs, electrocardiograms and echocardiograms.

Nano M is the brainchild of orthopaedic consultant Dr Bikram J Singh, a fellow of the Royal College of Surgeons in Edinburgh and Dublin and of the British Orthopaedic Association.

Dr Singh, who is the founder and chief executive of Nano M and has a background in the UK’s National Health Service and a history of treating athletes, said: “We believe the comprehensive analysis that Nano M provides will set a whole new standard of medical assessment for sportsmen and women around the world.

“We have brought together the most advanced medical technology and the best medical minds in their respective fields, to create a facility that is capable of exploring and examining every movement, every muscle group and every joint.”

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Amazon Keratin is the premier brand of choice by prestigious beauty professional worldwide

Dubai, UAE Tel: +971 56 445 2369 Beirut, Lebanon Tel: +961 70 366 007 www.eideal.com Untitled-37 1

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‫وقد استحوذت مجموعة من املستثمرين‬ ‫مق ّرهم يف اململكة العربية السعودية‬ ‫عىل الرشكة الناجحة للغاية يف املنطقة‬ ‫يف مجال التجميل عرب التجارة اإللكرتونية‬ .‫باالشرتاك‬ ‫وكانت الرشكة التي تتخذ من ديب مق ًرا‬ ‫ املؤسسون‬2012 ‫ والتي أنشأها عام‬،‫لها‬ ‫املشاركون واملستثمرون املالئكة شانت‬ ‫أونايان وفارس عقاد وكريستوس ماستوراس‬ ‫ قد جمعت يف السابق أكرث‬،‫ومارك غربيل‬ ‫ ماليني دوالر يف متويل رأس املال‬4 ‫من‬ .‫املخاطر من مستثمرين إقليميني‬ ،GlamBox ‫وبالتعاون الوثيق مع فريق‬ ‫قاد املؤسسون املشاركون الرشكة من‬ ‫مجرد فكرة مبدئية ورشكة ناشئة صغرية‬ ‫يف ديب لتُصبح اآلن خدمة االشرتاك يف‬ ‫مجال التجميل عرب اإلنرتنت الرائدة يف‬ .‫الرشق األوسط‬ ‫هناك بُرشى سارة لذوات الشعر البني‬ ‫ أو ملن‬،‫الداكن يف اإلمارات العربية املتحدة‬ ‫ترغب يف أن يصبح شعرها بن ًيا داك ًنا حيث‬ ‫ قد أطلقت مجموعة اللون‬Goldwell ‫إن‬ .‫البني الداكن املتميزة والشاملة يف ديب‬ ‫وتضمن املجموعة أال يكون اللون البني‬ ‫ممالً بعد ذلك بفضل ظالل اللون البني‬ ‫الداكن الجديدة متعدّدة األبعاد التي‬ ‫ترتاوح من لون الكاكاو القاتم إىل درجات‬ ‫ وذلك عن طريق تقنية‬،‫اللون الذهبي‬ !»Elumenated Technology«

‫ مدير عام‬،‫وقال أغنيس وسرتمان‬ ‫ «يكمن األمر كله يف تغيري‬:Goldwell ‫ ففي‬.‫امللمس والحفاظ عىل الجامل‬ ‫ ال يوجد يشء أكرث كالسيكية—أو‬،‫النهاية‬ .»‫تنو ًعا—من اللون البني الداكن الجميل‬ ‫ويُويل املستهلكون يف مجال العناية‬ ‫بالبرشة أهمية أكرب للتمتّع مبظهر صحي‬ ،‫أكرث من املظهر األصغر س ًنا أو الجذّاب‬ Lycored ‫وذلك وفقًا لبيانات جديدة من‬ .‫املتخصصة يف املك ّونات‬ ّ ‫شخصا الذين شملهم‬ ً 480‫فمن بني ال‬ ‫ يف املائة إنهم‬79 ‫ قال‬،‫االستطالع‬ ‫يستخدمون منتجات متنح برشتهم توه ًجا‬ ‫ يف املائة ليشعروا بالرضا عن‬62‫ و‬،‫صح ًيا‬ ‫ يف املائة ليظهروا مبظهر أكرث‬18‫ و‬،‫أنفسهم‬ .‫ يف املائة ليبدوا أصغر س ًنا‬14‫جاذبية و‬

KSA consortium acquires GlamBox A Saudi Arabia-based group of investors has acquired the region’s highly successful beauty subscription e-commerce company GlamBox. The Dubai-based company, launched in 2012 by co-founders and angel investors Shant Oknayan, Fares Akkad, Christos Mastoras and Marc Ghobriel, had previously raised more than $4m in venture capital funding from regional investors.

Working closely with the GlamBox team, the co-founders led the company from an initial idea and a small startup in Dubai, to become the leading online beauty subscription service in the Middle East.

In the past five years, GlamBox developed partnerships with more than 200 international beauty brands as well as operations in the UAE and KSA. GlamBox also secured a large base of loyal customers.

Matthieu Guinard, GlamBox current chief executive officer said: “We are excited about GlamBox’s next phase of growth and regional expansion. The KSA

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consortium which has acquired GlamBox brings a wealth of knowledge and experience, particularly in Saudi Arabia, the region’s largest beauty market”.

Guinard, who joined GlamBox as CEO in 2016, has launched a series of new initiatives – including a men’s grooming subscription service and a GlamBox app, while enriching the core offering for female subscribers with top brands and new emerging products. He has also grown the company’s subscriber base five-fold in the last year.

The Saudi consortium that acquired GlamBox has diversified interests in media, retail and hospitality and aims to drive the company’s next phase of growth in Saudi Arabia, the GCC, and beyond.

Healthy appearance overtakes anti-ageing in consumer demand Skincare consumers are placing more importance on looking healthy rather than young or attractive, according to new data from ingredients specialist Lycored.

Of the 480 people surveyed, 79 per cent said they use products to give their skin a healthy glow, 62 per cent to feel good about themselves, 18 per cent to look more attractive and 14 per cent to appear younger-looking.

When asked which factor they considered most important to the health of their skin, healthy diet was top followed by avoiding too much sun exposure, living a stress-free life and exercise.

Respondents were also asked about what influenced them when purchasing a skincare product, with affordability ranking highest and if it was made from natural ingredients coming second.

“The global skincare market is in the midst of a revolution. There has been a major shift from appearance to health, and from outside to inside. Consumers understand that beauty comes from within and that healthy skin is about what you put in your body,” said Zev Ziegler, vice president of brand and marketing at Lycored.

Goldwell launches Iconic collection Good news for brunettes, or wannabe brunettes, in the UAE – Goldwell has launched its comprehensive Iconic Brunette Collection in Dubai.

The collection ensures that brown is no longer boring with new multi-dimensional brunette shades, via special “Elumenated Technology”, ranging from deep cocoa to golden hues!

Agnes Westerman, Goldwell global master said: “It’s all about changing the texture and keeping the beauty. After all, there’s nothing more classic—or versatile—than a beautiful brunette colour.”

professionalbeauty.ae

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11/12/2017 16:06

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INDUSTRY NEWS FROM AROUND THE GLOBE

UK beauty market soaring The beauty market has gone from strength to strength this year, with Brits spending £7.6 billion on treatments, according to market analyst Mintel’s Spa, Salon and InStore Treatments UK 2017 report.

One in three Brits (33 per cent) have indulged in a treatment at a spa or salon in the past 12 months, up from 30 per cent in 2015, the report found.

This year, 14 per cent booked in for a massage, up from 11 per cent in 2015; 13 per cent enjoyed a manicure, up from 10 per cent two years ago; and 10 per cent had a

facial, up from 6 per cent in 2015.

Researchers predict that this boom will continue well into 2021, with the estimated spend on treatments in salons and spas by consumers expected to surpass £8bn.

“The spa, salon and in-store treatments sector continues to see steady growth, as the proportion of people having treatments such as facials and massages saw a rise over the past two years,” says Roshida Khanom, associate director, beauty and personal care at Mintel.

International News

17

“This is likely in response to the introduction of more technical facial treatments, such as LED and radiofrequency, as well as express treatments.”

Greek wellness retreat set for 2018 opening A new lifestyle destination, Euphoria Retreat, is scheduled to open in Greece in May next year, it has been announced.

The 45-room and suite retreat will be located a two and a half hour drive from Athens, in the heart of the Peloponnese peninsula.

The concept behind Euphoria is rooted in a combination of ancient Greek and Chinese philosophies and medical and wellness traditions.

The Euphoria philosophy aims to help clients achieve balance and is underpinned by the five elements of earth, fire, wood, metal and

water. Services, treatments and programmes at the retreat will aim to address clients’ wellbeing on emotional, spiritual and physical levels.

The destination’s signature retreat is the seven-day Physical and Emotional Transformation programme. However, there will also be retreats focused on emotional self-awareness and the improvement of relationships and body image, among other options.

The spa at Euphoria Retreat will span four floors with facilities including a sphere-shaped pool with in-water massage benches and hydrotherapy jets, and a watsu pool. The retreat is located close to a 78,000sq m forest where retreat guests will be able to bike, trek and engage in other outdoor activities.

Aman’s crowning NYC property The high-end Aman resorts group has announced the opening of a new property in New York, its third in the US, in 2020.

The 83-room hotel will occupy 22 floors in Manhattan’s famous Crown building, including a threestory spa on the seventh, eighth and ninth floors.

The 2,044sq m Aman Spa will feature a 25-metre swimming

pool surrounded by fire pits and relaxation loungers.

Other spa elements will include a sauna and steam room and an outdoor terrace with cabanas, daybeds and a fireplace.

Aman New York will be the hotel and resort group’s third US property, following the Amangiri in Utah and Amangani in Wyoming.

The Aman group, originally best

known for more remote properties, is expanding its portfolio of urban hotels, having also opened the Aman Tokyo in December 2014. PB

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5-6 February 2018 • Meydan Racecourse, Dubai

Inspirational Be inspired at the leading event for salon, hair and spa professionals in the Middle East.

‫مصدر إلهام‬ ‫تحل باالبتكار واإللهام مع الحدث األكرب للمتخصصني يف مجاالت‬ ّ ‫الصالونات والشعر واألندية الصحية بالرشق األوسط‬

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‫ةيناجم ركاذت ىلع لوصحلل ليجستلل‬، ‫ ةرايزب لضفت‬www.professionalbeauty.ae/register S K I N C A R E | N A I L S | M A K E - U P | T A N N I N G | H A I R | S PA | E Q U I P M E N T | F I T N E S S | A E S T H E T I C S

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07/12/2017 14:28

Business Trends

20 Insider, our exclusive round-up of salons in the GCC. It’s the easiest way to stay in the know

Insider beauty, hair and nails

The New Year is a time of reflection and new beginnings, and many of you will be taking time out to ponder your business goals for 2018. We asked what your number one business priority is for January and the answer was unanimous – a focus on marketing.

With that in mind you also revealed that you mainly use your business Instagram account for communicating special offers to clients. The second most popular use, you said, was using Instagram to showcase your talents with client before and after photographs.

Business picked up in November with the start of the party season and average treatment room occupancy was up at 79% while rebooking rates were at 73%.

On the spot What do you mainly use your business Instagram account for?

November 2017 in numbers HOW DID TREATMENT BUSINESS IN NOVEMBER 2017 COMPARE WITH NOVEMBER 2016?

1. Communicating special offers 2. Client before and after photos 3. Sending inspirational messages to clients 4. Sharing photos of your team

10%

Offer New Year weight loss programmes to clients

40

offer treatments for pigmentation

BETTER

1. Marketing 2. Staff development and recruitment 3. Boosting treatment sales

SAME

‫صالونات التجميل‬

What will be your main focus for the start of January 2018?

4. Boosting retail sales

%

80% 20% AVERAGE TREATMENT ROOM OCCUPANCY

79% CLIENTS WHO REBOOKED

73%

‫تُعد السنة الجديدة وقتًا للتفكري‬ ‫ وكثري منكم سوف‬،‫والبدايات الجديدة‬ ‫يستغرق وقتًا طويالً للتفكري مليًا يف‬ .2018 ‫أهدافه التجارية لعام‬ ‫وقد سألنا عام يتصدر قامئة أولوياتكم‬ ‫ وكانت اإلجابة‬،‫التجارية لشهر يناير‬ .‫ الرتكيز عىل التسويق‬،‫باإلجامع‬ ‫ اتضح أيضً ا‬،‫مع وضع ذلك يف االعتبار‬ ‫أن أغلبكم يستخدم حساب رشكته عىل‬ ‫ لتقديم العروض الخاصة‬Instagram ‫ وكان االستخدام الثاين األكرث‬.‫للعمالء‬ Instagram ‫ استخدام‬،‫ كام قلتم‬،‫شيو ًعا‬ ‫لعرض مواهبكم من خالل صور العمالء‬ .‫قبل وبعد‬ ‫وقد نشطت األعامل التجارية يف شهر‬ ‫ وارتفع‬،‫نوفمرب مع بداية موسم الحفالت‬ ‫متوسط إشغال غرف العناية التجميلية‬ ‫ يف حني كانت معدالت إعادة‬%79 ‫بنسبة‬ .%73 ‫الحجز‬

professionalbeauty.ae

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21 Business Trends

Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the know

Insider

spa

As we enter 2018 the majority of spas questioned will be turning their attention to advancing treatment sales.

Rather than bolstering revenue with seasonal sales – only 20% of spas questioned will be offering New Year weight loss programmes this January – you will instead opt to promote your existing spa menu. Many of you are advertising your skills on Instagram, via client before and after photos, as well as using the medium for other marketing methods such as informing clients of discounts and offers.

Figures looked robust in November as the continued good weather means a plethora of exciting events in the UAE, which call for residents to look their best. Average treatment room occupancy was at 83% while rebooking rates are at 81%.

November 2017 in numbers

On the spot

HOW DID TREATMENT BUSINESS IN NOVEMBER 2017 COMPARE WITH NOVEMBER 2016?

What do you mainly use your business Instagram account for?

1. Client before and after photos

60% 40% BETTER

2. Communicating special offers 3. Sending inspirational messages to clients

SAME

4. Sharing photos of your team

‫املنتجعات الصحية‬ ‫ فإن غالبية‬2018 ‫ونحن عىل أعتاب عام‬ ‫املنتجعات محل التساؤل سترصف انتباهها‬ .‫إىل رفع مبيعات العالج‬ ‫فبدالً من تعزيز اإليرادات مع املبيعات‬ ‫ فقط من‬%20 ‫ سوف يقدم‬،‫املوسمية‬ ‫املنتجعات محل التساؤل برامج السنة‬ ‫ وسوف‬،‫الجديدة لفقدان الوزن يف يناير‬ ‫تختارون بدالً من ذلك تعزيز قامئة‬ .‫املنتج الصحي املوجودة لديكم بالفعل‬ ‫يروج العديد منكم ملهاراته الخاصة عرب‬ ‫ من خالل صور العميل قبل‬Instagram ‫ فضالً عن استخدام وسائل اإلعالم‬،‫وبعد‬ ‫لطرق التسويق األخرى مثل إعالم العمالء‬ .‫عن الخصومات والعروض‬ ‫ حيث يشري‬،‫بدت األرقام مذهلة يف نوفمرب‬ ‫استمرار الطقس الجيد إىل عد ٍد كبري من‬ ‫األحداث املثرية يف اإلمارات العربية املتحدة‬ ‫التي تدعو السكان إىل أن يبدو بأفضل‬ ‫ وقد بلغ متوسط إشغال غرف العناية‬.‫مظهر‬ ‫ بينام بلغت معدالت إعادة‬%83 ‫التجميلية‬ .%81 ‫الحجز‬

AVERAGE TREATMENT ROOM OCCUPANCY

83% CLIENTS WHO REBOOKED

81%

90

%

offer treatments for pigmentation

What will be your main focus for the start of January 2018?

1. Boosting treatment sales 2. Marketing 3. Staff development and recruitment 4. Boosting retail sales

20%

Offer New Year weight loss programmes to clients

professionalbeauty.ae

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2018 Industry Predictions

23

Future

FORECAST

Three visionaries from the worlds of spa, beauty and hair provide their industry predications for 2018

professionalbeauty.ae

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2018 Industry Predictions

25

HAIR | JEN ATKIN In your opinion what was the biggest event to shape the hair industry in 2017?

Social media has been such a great outlet for new businesses and already established businesses to showcase their work to a broader audience. I think the beauty industry has the opportunity to connect directly to their audience now, especially through integrated content or collaborations with celebrities, bloggers and digital platforms. I’m a tech nerd first, creative second.

What do you predict will be the biggest trends that will influence the hair industry in 2018?

I think that more brands are trying to empower women to learn how to do their own hair, creating tools, products and content that make that easier to do (without a stylist). We are changing the conversation in business and beauty!

Jen Atkin is a world-renowned celebrity hairdresser who counts the most influential stars, including the Kardashians and Jennifer Lopez, as clients. She boasts 1.5million social media followers and is a huge fan of the UAE-based, luxury line of styling tools EIDEAL - using them to style supermodel Bella Hadid at this year’s Cannes Film Festival, as well as on numerous other occasions.

What opportunities and threats do you foresee for GCC hair salons / stylists in the year ahead?

As I said before, social media has been such a great outlet for new talent and already established artists to showcase their work to a broader audience. New artists are now getting exposure and booking clients through their social pages, which act as personal portfolios.

If you could influence or change one thing about the industry in 2018, what would it be?

I would stop making the conversation just about women being pretty and start celebrating the spirit and power of being a woman.

]‫[ملخص عريب‬ ‫يقدم ثالثة من أصحاب الرؤى يف عامل النوادي الصحية والجامل والعناية بالشعر توقعاتهم‬ ،‫ جني أتكني هي مصففة شعر شهرية جدًّا تعترب أشهر النجوم‬.2018 ‫حول الصناعة يف عام‬ ‫ مليون متابع عرب‬1.5 ‫ وهي تفتخر بـ‬.‫مبن فيهم كارديشيان وجينيفر لوبيز عمالء لديها‬ ‫وسائل التواصل االجتامعي كام أنها من محبي الخط الفاخر ألدوات التصفيف من‬ ‫ حيث استخدمتها يف تصفيف شعر املوديل‬- ‫ يف دولة اإلمارات العربية املتحدة‬EIDEAL .‫ ويف غريها العديد من املناسبات‬،‫الشهرية بيال حديد يف مهرجان كان السيناميئ هذا العام‬ ‫إنها تتوقع محاولة مزيد من العالمات التجارية دعم املرأة بحيث تتمكن من تعلم كيفية‬ ‫تصفيف شعرها بنفسها وابتكار أدوات ومنتجات ومحتوى من شأنه أن يسهل لها تلك‬ .)‫العملية (دون الحاجة إىل مصفف شعر‬ professionalbeauty.ae

023-029 PBGCC JAN18 Predictions.indd 25

11/12/2017 16:12

focus on

FLAWLESS Let your clients take early action and defy age with Environ's new multifunctional Tri-Peptide Complex+ Avance Elixir.

Dubai, UAE, December 2017: With the addition of the new Avance Elixir to Environ's recently launched Focus Care™ Youth+ Range, looking younger for longer in this social media obsessed age is now attainable by all.

Why consumers will choose the new Focus Care™ Youth+ Avance Elixir:

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The new Avance Elixir helps to minimise the visible signs of of UV radiation and pollution; improving skin's overall tone, texture and appearance, and by assisting in the maintenance of a more radiantly youthful and even complexion.

Why stock the new Focus Care™ Youth+ Avance Elixir: Anti-ageing is the world's greatest skin condition, and therefore remains the largest and fastest growing category within skincare globally, so the consumer demand for products designed to target ageing is high. Many key ingredients are on trend within the anti-ageing category, peptides being one of the highest and most popular ingredients. The Avance Elixir brings exciting news to the skincare market and specifically to the treatment of ageing skin with this powerhouse formulation.

Skincare brand.

By encouraging your clients to first normalise their skin with Environ’s industry leading VITAMIN STEP-UP SYSTEM™ and then target their ageing skin condition with new Avance Elixir, you will increase your Skin Centre revenue and profit with the increased weight of purchase.

Environ will provide in-depth product training, an exciting marketing toolkit, Global Brand digital and social media support and bespoke product merchandising.

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24/10/2017 16:04 2017/09/18 10:39 AM

2018 Industry Predictions

27

MAKE-UP | NINA UBHI In your opinion what was the biggest event to shape the beauty industry in 2017?

I feel like sheet facemasks were a big game changer in 2017. People don’t feel the need to book in for a facial as often now because you can achieve amazing results at home or on a flight within 15 minutes, via a sheet mask, at a fraction of the cost. Sheet masks have become part of my skincare regime for my clients when I’m prepping their skin before make-up and it works wonders. Along with this, Korean skincare seems to have swamped the market this year and it’s all down to the amazing skin that Korean women have, which we want to emulate.

What do you predict will be the biggest trends to influence the beauty industry in 2018?

I think people are moving more and more towards eco-friendly beauty and not just to do their bit for the environment, people are realising the benefits of skin products being more natural or “organic” rather than full of ingredients that we’ve never heard of. If I use anything on my skin, I want to know what’s in it and why it’s good for my skin and I feel consumers generally are becoming more like this.

What opportunities and threats do you foresee for GCC beauty salons in the year ahead?

There are more “at home” treatments available which cuts down the need to go to salons, so everyone can

Nina Ubhi is founder and creative director of the Nina Ubhi Beauty and Hair Institute.

She is one of the Middle East’s most coveted make-up artists, key influencer and blogger.

achieve gel nails, facials and various treatments at home by just buying certain products from beauty stores such as Sephora. This has to impact salons in some way. If you can buy a product at half the cost and will give you the same, if not better, result at home then the majority will opt for this. However, due to this I honestly feel salons can up their game by offering the kind of service which consumers can’t buy at their local Sephora. Salons can hone in on the sustainable eco-friendly trend and offer treatments in line with this such as masks that don’t necessarily come out of a pot and are, instead, made exclusively by them. They can also offer high quality treatments that leave clients in no doubt that they couldn’t achieve that level of technique and result at home. All in all it’s generally about raising standards.

If you could influence or change one thing about the beauty industry in 2018, what would it be?

Nearly every person on Instagram calls himself or herself a make-up artist, just because they know how to do their own make-up! I personally feel unless you have a client list and your career is performing make-up artistry on clients, models or in films then you are not a make-up artist by profession. I would love to create a clear division so that the people who are actually professional make-up artists have a way of standing out among the current crowd of make-up lovers.

‫ إنها واحدة من‬.‫نينا أوبهي مؤسس ومدير معهد نينا أوبهي للتجميل والعناية بالشعر‬ ‫ تتوقع نينا أن‬.‫أملع خبريات التجميل يف الرشق األوسط وهي مؤثرات ومدونة شهرية‬ ‫ وهم بذلك ال يصنعون معروفًا‬،‫يتجه الناس أكرث نحو أدوات التجميل الصديقة للبيئة‬ ‫ بل إن السبب يف ذلك أن املستهلكني باتوا يدركون فوائد املنتجات الطبيعية‬،‫للبيئة فقط‬ .‫«العضوية» للبرشة‬ professionalbeauty.ae

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11/12/2017 16:12

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2018 Industry Predictions

29

SPA | ANDREW GIBSON In your opinion what was the biggest industry event to shape the spa industry in 2017?

There were three big industry events that spring to mind; firstly, the Global Wellness Summit in Florida, which truly embraced the full scope of the wellness world. An extensive variety of topics were covered and one of the keynotes was the integration of the medical and the wellness worlds, now celebrating a common cause. The World Spa and Wellness Convention in London, earlier in the year, was a key event that continues to attract the elite from around the world. A combination of exhibitions, product launches, networking and the wellness seminars make this a must visit attraction and it is best in class in Europe. The third event that has significance is CosmoProf in Hong Kong.

It is similar in set up to the World Spa and Wellness Convention and is the most prominent event in Asia.

What do you predict will be the biggest trends to influence the spa industry in 2018?

We could dedicate a whole article to this topic! One trend that is having a massive impact is how wellness is shaping the design and operation of hotels. This will become a paradigm shift that will eventually create a whole new way of managing hotels and is, perhaps, the most important trend for spa and wellness professionals as I hope it will create new jobs for spa directors and help convince general managers and sales teams to focus on all assets within a hotel. The second focus is related to fitness. The latest trends are to integrate fitness into guest rooms, to work in conjunction with hotel nutritionists and F&B teams and to transform the fitness areas into social meeting places. Sleep continues to remain in focus with all kinds of experimentation from gadgets to rituals aimed at creating the best night’s rest.

Some of these, however, are gimmicks so this trend will see a lot of trial and error before we find the best path forward. Elsewhere, virtual reality and artificial intelligence have started to infiltrate into fitness and slowly into spa. Expect to see lots of new features in this area. The rise of wellness destinations globally has increased wellness tourism and will expand into resort

Andrew Gibson is vice president of spa and wellness at FRHI Hotels and Resorts, responsible for the company’s spa strategy, including implementing standards globally across all of FRHI’s leading hotel and spa brands.

hotels and individually managed hotels in beautiful locations. Data collection – information on guests and possibly a true reflection on financial performance – will become more typical.

What opportunities and threats do you foresee for GCC spa operators in the year ahead.

I think the GCC has some opportunities and a lot of uncertainty ahead. The potential uncertainty rests with labour concerns, political changes, licensing and changing attitudes. There is an abundance of good quality hotel spas, day spa, medi spas and lifestyle wellness options that indicate a maturing market in some cities and increased competition for a specific market.

This has benefits. It will create more sophisticated offers and a greater variety of services but it also places stress on management, labour costs, availability of labour and identity in a cluttered market.

Competition breeds innovation which is a wonderful for consumers within the GCC. There are still undeveloped locations that allow for the expansion of existing brands and due to government ideas and actions there is a growing awareness of wellness.

If you could influence or change one thing about the industry in 2018, what would it be?

I would sincerely like to create a shift in the industry, and in market opinion, that wellness only relates to spas. I’d like people to accept that wellness is a movement affecting every domain of the hotel industry, the obligatory requirements for a company to provide workplace wellness and a changing demand from the public that is familiar with a wellness lifestyle. PB

FRHI ‫أما أندرو جيبسون فهو نائب رئيس أحد النوادي الصحية والرفاهية يف فنادق ومنتجعات‬ ‫ مبا يف ذلك تطبيق املعايري عىل جميع‬،‫وهو مسؤول إسرتاتيجية النادي الصحي لدى الرشكة‬ ‫ وهو يرى أن الرفاهية تشكل‬.FRHI ‫العالمات التجارية للنوادي الصحية والفنادق الرائدة لدى‬ ‫ وسوف تكون تلك نقلة نوعية تخلق يف النهاية طريقة جديدة متا ًما يف‬.‫التصميم وعمل الفنادق‬ .‫إدارة الفنادق‬ professionalbeauty.ae

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Smooth AGAIN Smooth, soften and defrizz thick, coarse or unruly hair with Mango, Shea and Murumuru Butter.

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Ask the Experts

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ask

the EXPERTS Our experts answer an array of questions about every aspect of running a successful salon or spa business

What are the benefits of adding hair extensions as a service to my treatment menu?

Initially hair extensions were a niche product, offered only by specialists, catering mainly for celebrities and models.

Fast forward a few decades, and extensions are now a mainstream service. If your salon does not currently offer it, then you are missing out on a thriving and lucrative area of the hair business. More and more clients are choosing extensions, for added length, volume, colour, texture or to help in the recovery stages of hair loss due to illness or medication. Many expats complain of thinning hair after moving here and are actively seeking a permanent solution. A client may have been trying to grow her hair to create a desired style, but just cant make the volume or length required. Imagine her happiness when you are able to create that look in half an hour, instead of sending her off to grow her hair for six months.

Clients like to stay loyal to one salon. They like the familiarity and ambiance of the location, the rapport and trust they develop with their stylist and will therefore choose to stay with a salon with a full service menu. By offering a good quality, issue free extension service you are further binding your client to your business.

The hair extension industry in the UAE is highly competitive, with many brands to choose from, and this can be a daunting choice for a salon owner.

As with any salon product or service, it is vital to choose a quality product.

Offering a poor quality extension can have a hugely negative impact on your business and reputation. It is vital not to over sell and under deliver.

Offer a detailed consultation so that you can understand exactly what your client wishes to achieve and be realistic about the life of the extensions and aftercare involved. Explain to your client the benefits of a superior product.

In the long run quality extensions that looks great every day for four to five months with no maintenance will cost less than the cheaper alternative that

requires numerous refits using damaging glue.

Partner with an established brand with a good reputation. Focus on the hair texture and quality (Indian Hair and especially Temple Hair is the industry gold standard) choose a natural keratin bond that does not contain glue, cutting edge application techniques and machines and most importantly, one that offers international certified training. Choose one brand rather than many, and work with a company that has all the colours and lengths permanently available in the UAE. >

Julie Powell is an Internationally renowned Hair Extension Specialist with 30 years experience. Trained originally in the UK, she set up Dubai’s first dedicated Extension Salon in 1996, and in her capacity as owner at Great Lengths Middle East she and her team have trained hundreds of Extensionists throughout the Middle East, India and Pakistan over the past 20 years.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

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Keeping you connected to the industry

Here to help you stay on top of your social media channels, because online presence, is important.

We are an affordable social media management agency which creates content, uploads on to your platforms, reacts and engages with your followers (because, let’s face it, that’s how we do business) and reports back with weekly analytics.

A dedicated Account Manager will be assigned to your projects and will work closely with you to ensure you get the results you want.

SO, WHAT’S THE DEAL? Prices start from 6,000AED per month, however, if you are an existing client of ours then fees can be reduced to 4,000 per month .

Give us a buzz on +971 (0) 4 375 7300 or email info@buzzsocial.ae for more information on packages

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What’s the best way to apply a sculpting form?

Nail sculpting forms are disposable stickers which are used to extend natural nails and create enhancements.

They come in a variety of shapes and sizes and can be tailor-made or cut to

Ask the Experts

35

fit clients’ fingers for optimum results.

Applying forms can take some practise but once you’ve mastered it you can use them quickly, easily and efficiently. Plus, they can speed up your nail treatment time and create amazing enhancements that clients will rave about.

Once your client’s nails are prepared, place the form on to the finger, choose the most suitable size, push out the middle circle tab and stick it under the inner side of the form to make it stronger to work on.

Next, slip the form under the free edge of the natural nail and stick onto the side walls of the finger. It must be fitted tightly, leaving minimal, if any,

I’m relaunching my clinic’s website. What’s the most important information to include?

It’s essential to gain clients’ trust before you meet them and often their first point of contact with your clinic is your website.

Your site should reflect your brand and be informative and user-friendly.

This means including all relevant information, such as opening hours and your address, as well as being mobile-optimised, as this is the way most people conduct searches nowadays.

Your USP and treatment specialities should also be obvious, plus there should be images and videos of your clinic. These help clients feel comfortable and at ease when visiting because they will recognise the surroundings. Word-of-mouth, independent reviews and social media will also have a positive impact.

You should also highlight your credentials as many clients will want to know what qualifications you have, as well as the industry awards you’ve won. It helps cement your clinic’s credibility.

However, the best way to develop happy and loyal client relationships is to take care of them, which is why you should deliver an exceptional level of care and service from the very beginning – and this should be clear on your website.

Dr Rekha Tailor is founder and medical director of an Maintaining communication award-winning Health + after an initial consultation or Aesthetics Clinic in the UK. treatment also makes the client Tailor is an accredited general and aesthetic practitioner and feel that you care, so allow them member of the British College to give feedback and express of Aesthetic Medicine. any concerns they have.

gaps. It’s best to customise your form by cutting it to get the best fit.

Once your forms are fitted correctly, you can start applying products and creating beautiful enhancements. PB

Rebecca Abernethy is Professional Beauty’s Nail Professional of the Year 2017 and Semilac UK’s academy director, running training at salons in Stockport and Solihull.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

professionalbeauty.ae

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GCC

For your beauty, hair and spa business

GCC

6 months FREE subscription to Professional Beauty GCC Magazine for all industry professionals by visiting: www.professionalbeauty.ae/offer *T&C’s apply: Valid until 31st of January 2018

Stay connected to the beauty industry by visiting: /PBGCC

@PBGCC

@PBGCC

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13/12/2017 09:35

Interview

39

Talking to...

Reem Abou Samra

Reem Abou Samra, founder of the Emirates Hills beauty salon José Eber LaLoge, talks to Emma Baron about her plans to franchise the luxury brand

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lease tell us about your background? How did it all begin?

The first salon launched in Emirates Hills in January 2016 and then the Downtown branch opened in April 2017. The salon is in collaboration with José Eber. My sister and I would regularly visit his salon in LA, over time we built a personal connection and became good friends. I had always thought about starting my own business in the beauty industry and it just made a lot sense to collaborate with José.

What is your background within the industry?

I am not a stylist or beautician, I am a businesswoman and entrepreneur. I started taking business courses when they first brought them to the UAE around 1995. I learnt English first, which took around a year to learn fluently. I then took a computer course in 1996 and went from there, learning as many things as possible related to business. My first business was a children’s clothing store called Kids Puzzle. It was the first luxury children’s boutique in the UAE when it opened in Dubai Mall in 2007.

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Interview

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What treatments and services do you offer?

We specialise in hair and beauty so everything from cuts, colour, styling, blow-drys, nails and make-up including bridal make-up. We also offer a wide range of super luxurious treatments that fit with our brand and concept including a 24k Gold Facial, Diamond Facial, Caviar Hair Treatment and Hair “Botox”.

Which brands do you stock?

We stock José Eber products, L’Oréal, Kérastase, Redken and Selvert Thermal among others.

We’ve heard that you’ve decided to franchise LaLoge – what are your plans for this?

It is our aim to revolutionise the industry and take it to a higher level in this region. We think it will be a great opportunity for aspiring stylists to gain fame for themselves without opening their own salon.

What benefits would a salon enjoy by becoming a franchisee?

every year to train our stylists and keep them updated on the latest trends and techniques. We also have visits from many other Hollywood celebrity stylists including J.Lo’s personal hairstylist Lorenzo Martin who visits LaLoge frequently.

We work to a particular standard and always strive to be the best we can be

We work to a particular standard and always strive to be the best we can be. We train our staff members to provide the best service to our customers. We have training sessions held by celebrity stylists, such as José Eber who visits

Where do you plan to franchise?

Our plan is to franchise all over the GCC and Middle East.

What affect will franchising have on your current business?

We think that franchising LaLoge will give us the chance to expand and grow the business, we have experienced a high demand from customers to open more branches and we aim to please all our customers. LaLoge represents glamour and luxury but we also want our customers to feel comfortable and at home during every visit. We want to be accessible to as many people as possible across the Middle East.

Aside from franchising, do you have any additional plans for 2018?

The plan is to continue to grow LaLoge, and to expand the business all over the Middle East. PB

professionalbeauty.ae

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11/12/2017 16:19

The leading event for spa executives across the globe The World Spa & Wellness Convention returns on 5-6 February 2018 at The Meydan Racecourse, Dubai

Find out more information at www.professionalbeauty.ae/spaconvention WSW Convention 2018 A4 Advert GCC DIR.indd 2

Taking place at:

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Speaker spotlight

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Speaker

SPOTLIGHT

The countdown has begun for the fourth World Spa & Wellness Convention taking place on 5-6 February 2018. This month we speak to SHARON BARCOCK, director of spa & fitness operations & development MEA for Hilton Group Why is “the rebirth of fitness in spa: making your wellbeing offer current, accessible and profitable” a topic that is of interest to you?

Now that we are seeing the industry taking a more holistic approach to wellness, it is great to be able to look at and talk about the fitness spaces in a more inclusive way, because they are an integral part of wellness, treating the guests from both the inside and outside. This gives us great opportunity to create programmes that personalise the experience, and meet the individual needs of our guests. Removing the boring and mundane functionality of spaces to create inspiring and motivating zones will help educate and integrate non-wellness users into our spaces. No longer do we have to have two spaces that work separately – the age old problem of how does high energy sit alongside deep relaxation has been resolved as we think outside the box and realise that the parameters of wellness are unlimited.

What would you like the audience to take away from this session?

At the least some thought provoking conversation, but hopefully some fresh ideas for their own facilities that can

help to create a better guest experience and ideally some ground breaking information to take away.

What can the audience expect from this session?

Some different viewpoints, interesting facts and figures and the latest direction taking hold of the fitness space.

What fitness trends will we see in spas in 2018?

Sharon Barcock will be speaking on Tuesday 6 February on the topic “the rebirth of fitness”.

For this month only we are offering 50 per cent off a two-day pass for $170 (RRP: $340 please email emma@professionalbeauty.ae for more information or visit www.professionalbeauty.ae/spaconvention

I think a lot of initiatives that are happening in the fitness space are being driven by the independent chains, which is having a ripple impact into hotel gyms. There are some exciting changes in gym structures, particularly within the hotel environment, such as the expansion of yoga programmes and shorter duration result focus training. PB

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6

reasons

to attend

Professional Beauty GCC

The first beauty, hair and spa trade show of the year returns to The Meydan Racecourse, Dubai on February 5-6. With hot launches and exclusive show offers across all sectors, there’s lots to see and do

1

Visiting the show allows you to discover the latest product launches and trends set to impact your business in 2018 and beyond. The biggest beauty, hair and spa brands will be First look under one roof, which is the perfect at what’s opportunity for you to discover the latest trends and innovations, ready to new kick start the new year. Attending the show allows you to make the most of all the trade-only discounts on offer, meaning you could enjoy huge savings.

2

Professional Beauty GCC 2018, February 5-6, Meydan Racecourse

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All the top brands will be exhibiting at the show including Elemis, Dyson, The Hero Project, Goldwell, Nimue, Nouveau Lashes, Gelish, Joico, Leighton Denny, Thalgo, Gemology, The best Farmhouse Fresh, Elim Spa, NSI Nails, Orly, Kevin.Murphy, Davines, Italwax, of the HydraFacial, Reviderm, LiLash, best...

Eminence, Living Nature, Philip Kingsley, Nashi plus many more.

See the full list of exhibitors at www.professionalbeauty.ae/2018show

3

Returning this year are our Professional Beauty Ambassadors with two panel discussions on both days, where they will be talking about 2018 challenges and trends, Meet the ambassadors include: Maria Dowling, experts founder, mariadowling salon; Shabana Karim, founder, The Nail Spa & Marquee; Ruksher Malik, founder, Pastels Salon; Cyril Morgan, founder, Ted Morgan Salon plus many more. Tickets cost 25aed. Visit www.professionalbeauty.ae for more information

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Calling all spa owners, directors and managers – there will be top-level education and networking available at the World Spa & Wellness Convention. The two-day Spot the conference, which takes place as latest part of Professional Beauty GCC, is trends packed with insight on trends shaping the industry: how to make wellness key to repeat business, making memberships and collaborations work for you and the rebirth of fitness in spa.

Our keynote speaker this year is Bart Van de Vel from Facebook, who will be speaking on “the rise of mobile - 2018 digital marketing trends”. Other speakers include Andrew Gibson, VP of wellbeing and luxury, ACCORHotels Worldwide; Jeremy McCarthy, group director of spa, Mandarin Oriental; Salina Handa, founder, SensAsia Spa; Maggie Derblay, director of spa & fitness, Atlantis The Palm and Sharon Barcock, director of spa & fitness, Hilton Worldwide Book and reserve your slot plus read the full programme by visiting www.professionalbeauty.ae/ dubaiconvention

5

Add a touch of glamour to your show experience by treating yourself to the PB Gold upgrade. For 100AED you can enjoy an array of VIP extras including complimentary valet parking, access to Be a VIP for the VIP lounge, exclusive VIP goody the day bag, free subscription to Professional Beauty GCC magazine. You will also receive 50per cent off the World Spa & Wellness Convention. Book your upgrade www.professionalbeauty.ae/pbgold

6

The Beauty & HJ Hair Stage returns with an abundance of headline acts including international hair artists from around the world, plus returning to showcase her make-up master class – Nina Ubhi. The full line-up will be Free education announced soon. There’s no need to pay and book for these tickets, access to the live stage is free of charge.

Follow us on Instagram @pro_beautygcc as we start announcing the headline acts. PB

‫ مضامر ميدان‬،‫ فرباير‬6-5 ،2018 Professional Beauty GCC ‫معرض‬ Professional Beauty GCC ‫ أسباب لحضور معرض‬6 ‫يعود املعرض التجاري األول يف العام للجامل والشعر واملنتجعات الصحية إىل مضامر‬ ً‫ وبإطالقه مجموعة من املنتجات املثرية فضال‬.‫ فرباير‬6 ‫ و‬5 ‫ميدان يف ديب خالل يومي‬ ‫ يعد املعرض ز ّواره بكثريٍ من‬،‫عن العروض الحرصية التي تشمل سائر القطاعات‬ .‫األنشطة واألجنحة املثرية‬ ‫ ستتيح الزيارة استكشاف أحدث املنتجات‬،‫وبصفته املعرض التجاري األول يف العام‬ ‫ سوف تجتمع‬.‫ وما بعده‬2018 ‫املطروحة واالتجاهات التي تؤثر يف رشكتكم خالل عام‬ ‫أكرب العالمات التجارية العاملة يف مجال الجامل وتزيني الشعر واملنتجعات الصحية‬ ٍ ‫تحت‬ ‫ وهي فرصة مثالية يك تكتشفوا آخر االتجاهات واالبتكارات‬،‫سقف واحد‬ ‫ تتيح لكم زيارة املعرض تحقيق‬.‫لتستعدّوا الستقبال العام الجديد عىل النحو األفضل‬ ‫ ما يعني توفري اآلالف‬،‫االستفادة القصوى من التخفيضات التجارية الحرصية املعروضة‬ .‫من األموال‬

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The Hero ‫ و‬Dyson ‫ و‬Elemis ‫وتتضمن العالمات التجارية املشاركة يف املعرض‬ ‫ و‬Joico ‫ و‬Gelish ‫ و‬Nouveau Lashes ‫ و‬Nimue ‫ و‬Goldwell ‫ و‬Project Elim Spa ‫ و‬Farmhouse Fresh ‫ و‬Gemology ‫ و‬Thalgo ‫ و‬Leighton Denny HydraFacial ‫ و‬Italwax ‫ و‬Davines ‫ و‬Kevin.Murphy ‫ و‬Orly ‫ و‬NSI Nails ‫و‬ Philip Kingsley ‫ و‬Living Nature ‫ و‬Eminence ‫ و‬LiLash ‫ و‬Reviderm ‫و‬ www. ‫ ميكنكم االطالع عىل قامئة العارضني عرب الرابط‬.‫ وغريها الكثري‬Nashi ‫و‬ 2018show/professionalbeauty.ae ٍ ‫يشهد هذا العام عودة سفرائنا االختصاصيني يف التجميل من خالل حلقتي‬ ‫نقاش‬ ‫ وسيتناولون خاللهام التحدّيات واالتجاهات التي يحملها عام‬،‫خالل يومي املعرض‬ ‫؛ شبانة‬mariadowling ‫ مؤسسة صالون‬،‫ ماريا دولينغ‬:‫ ومن أولئك السفراء‬،2018 ‫ مؤسس صالون‬،‫؛ روخر مالك‬The Nail Spa & Marquee‫ مؤسسة صالون‬،‫كريم‬ ‫ سعر البطاقة‬.‫ وغريهم الكثري‬،Ted Morgan ‫؛ سرييل مورغان مؤسس صالون‬Pastels ‫ ملزيد من‬www.professionalbeauty.ae ‫درهم تفضلوا بزيارة املوقع اإللكرتوين‬ ً 25 ‫املعلومات‬ ‫لكل أصحاب املنتجعات الصحية‬ ّ ‫سيشكّل املعرض فرص ًة للتعلّم والربط الشبيك‬ World Spa & Wellness ‫ومديريها ومرشفيها عرب احتضانه فعاليات مؤمتر‬ Professional ‫ وسيُنظّم املؤمتر عىل مدار يومني مبثابة جزء من معرض‬.Convention ‫ حيث يقدّم رؤى معمق ًة عن االتجاهات التي تصوغ معامل هذا‬،Beauty GCC ‫بالصحة إىل مفتا ٍح لتكرار عقد صفقات العمل‬ ّ ‫القطاع فضالً عن كيفيّة تحويل العناية‬ ‫وتحقيق الجدوى من العضويات وعمليات التعاون إضاف ًة إىل النهوض باللياقة يف‬ ‫ بإمكانكم حجز ركنكم واالطالع عىل برنامج املعرض بأكمله عرب‬.‫املنتجعات الصحية‬ www.professionalbeauty.ae/dubaiconvention ‫زيارة الرابط‬

Tickets for Professional Beauty GCC are FREE if you register in advance, visit www.professionalbeauty.ae/register to book now. Make sure you follow @pro_beautygcc on Instagram where we reveal the latest show offers

Professional Beauty GCC are FREE ‫ستحصلون عىل بطاقات حضور معرض‬ www.professionalbeauty. ‫ تفضلوا بزيارة الرابط‬.‫باملجان يف حال التسجيل املسبق‬ pro_@ ‫ ال تنسوا متابعة حسابنا عىل إنستغرام‬.‫ يك تحجزوا اآلن‬ae/register ‫ حيث نعرض أحدث العروض الخاصة باملعرض‬beautygcc professionalbeauty.ae

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11/12/2017 16:23

Muses

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Muses

Contrasts through an artists’ eye

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Muses

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“I was inspired by the masters of art in the style of Chiaroscuro portraits made famous by Leonardo da Vinci and Caravaggio.”

Joanne O’Neill

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Muses

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Hair: Joanne O’Neill at Joanne O’Neill, Dunloy, Co Antrim, Northern Ireland Make-up: Carol Brown Styling: Radcliffe & Sciamma Photographs: Tony Le Britton

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BEAUTYLICIOUS beautylicious.com / +971 4 220 6024

Salon International 2017

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Up and Away Learning how to style long hair was made simple by updo guru Patrick Cameron at his Easy Ponytails and Easy Classics show

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atrick separated his show into sections – Easy Classics and Easy Ponytails to demonstrate how simple it is to style long hair using his steps and techniques. “I want to return the power to the hairdresser, so that you can feel confident with long hair,” he told the crowd. “Today, 60-70% of salon clients have long hair, so it’s vital you know how to work with it.”

Luckily, that’s where Patrick’s expertise comes in. His first four ponytails showcased the versatility of this styling staple, bringing in a selection of diverse new techniques to add interest and create a bespoke finish. Patrick added knots, twists and woven sections to the hair with looks ranging from a textured mohawk to a rockabillymeets-Bardot backcombed pigtail look.

For the Easy Classics part of the show, Patrick demonstrated how using hair padding to create shapes can open up a world of possibilities. Backcombing the hair and packing it into a hairnet created a solid anchor for a variety of styles. From chic chignons to a classic Breakfast at Tiffany’s pleat formed from three intertwined ponytails.

Attendees were also treated to Patrick’s 15-second updo, which he dubbed his simplest look ever. He pulled the client’s hair through one of his own-brand hair ‘halo’ pads and twisted to create a simple bun with flair. He told the audience it is an ideal look for clients with extensions as it puts little to no pressure on the hair. It is also suitable for brides who want to change their style throughout their big day without having to start from scratch.

Patrick also used the show to share his new education videos that can be downloaded and streamed 24/7. This means his trademark techniques and step-by-steps can be learnt in your own time and at your own pace. Plus, it’s a great way for the salon team to learn together on training nights too. There’s also an access all areas option, which provides even more videos and extra information to inspire anyone working with long hair. PB professionalbeauty.ae

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Salon International 2017

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Colour Forecast

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The Colour Forecast for 2018 SCHWARZKOPF PROFESSIONAL

Get ready to be blown away by the colour trends and techniques that everyone will be requesting in 2018

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ake a look into our crystal ball for the techniques and colour trends that will be hot next year. “There’s something for everyone with bolder hues for the more adventurous customers and subtle changes for those that like to play it safe,” says Wesley Boyce, regional education manager at Kenra Professional. Read on to find our colour expert predictions and the products you’ll need to have in your kit to achieve the looks. Prepare to be inspired. professionalbeauty.ae

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The Big 5 Techniques

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ot all of these methods are brand new, but in 2018 you can make your mark by modifying these techniques and applying them in different ways to create looks that are exciting and fresh.

DAVINES

Colour Forecast

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Colour marbling A move on from 2017’s colour melting, think of marbling as ‘tie-dye’ for hair. With a multi-coloured marble-like finish, every look is unique to each client and their colour choices.

How to do it: “The technique itself is created using a layer of shaving cream on mesh strips. From here different colours are used on top of the layer and the back of the colour brush is used to create the swirl. It really is as simple as that,” says Chris Williams, international colour director at Rush.

Smudging With balayage and ombre styles remaining popular, clients are accustomed to softer colour. They like the option of allowing their natural colour to grow in between appointments without that harsh root effect. Smudging allows you to achieve a flawless blend of colour when working a darker root into lighter ends.

How to do it: “Once the hair has been highlighted, apply a toner or gloss to the roots using a brush. This blends the line between the root and the colour to create that stunning smudged effect,” explains Andrew Collinge.

Pastelage Taking traditional hair to a more playful place, this is about toning the ends of a standard balayage with pastel shades like lilacs, soft pinks, baby blues and light greens.

How to do it: “The launch of L’Oréal Professionnel Colourful Hair has been brilliant. I dilute my colour with a clear gloss and layer to create the mermaid-hair effect,” says Paul Dennison, colour director at Ken Picton Salon. “Clients are able to achieve a completely bespoke look as we can create custom formulations to complement their base.”

Block colouring Colour blocking isn’t just for clothes and accessories, but there are some new rules to follow. Try introducing panels of colour into shorter hairstyles and use colours that are at opposite ends of the spectrum.

DARREN AMBROSE

Tri-Colouring Just as it sounds, this technique is about using three tonal colours, in three different sections. This gives the illusion of height and gives the colour some depth.

SHUTTERSTOCK

How to do it: “Block colouring was seen on the SS18 catwalks and has become an increasingly popular trend. It’s a great technique to add a contrasting colour to a sharp-shaped haircut using impactful shades,” points out Christel Lundqvist, TIGI global technical creative director and Stil Salon’s director.

How to do it: “The colour is layered from hairline to crown in three zig-zagged halos. One colour is placed around the hairline all the way around in a zig-zag pattern, creating a darker or lighter shadow around the hairline. A second halo of zig-zags form the second colour on top of the first colour, creating a middle band, then the third (top tier) is the final layer,” explains Tracey Devine Smith, Affinage’s global ambassador.

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The New Hues

The Blonde/Grey Hybrid “Metallic colour gives a very soft and subtle effect.

It makes it very accessible, irrespective of your client’s age. I love the tones in the new L’Oréal Majirel Metallics range, which have a sophisticated and timeless appeal,” says international hair colourist Jack Howard at Paul Edmonds.

CAT NICHOLSON AT CHARLIE MILLER

Intense Copper “It’s a wonderfully intense copper shade inspired by nature and the intensity of fire.

It’s iconic and evocative of feminine beauty with strong personality. The colour really shines when used on the curls,” enthuses Angelo Seminara, Davines artistic director.

Mahogany Violet “Pocket placement of amethyst and violet tones through brunette hair creates a point of interest,” says Darren Ambrose, Wella global ambassador.

OSMO Super Silver No Yellow Shampoo is a must for those that want that white-blonde look.

Atomic Blonde Inspired by Charlize Theron’s character in the film Atomic Blonde, this new trend is a super clean shade of blonde with no yellow tones.

After colouring, Blueberry Crush send clients home with Since Sam McKnight Crazy Color Vibrant Blue styled Gigi Hadid with Shampoo (RRP £4.50). a blue fringe for Fendi SS18, berry tones are big news. “We’ve seen more confidence in creative colour – bolder looks like electric blue are hot,” explains Goldwell UK guest artist, Mark Leeson.

AFFINAGE

Vintage Rose “A more vintage tone of red is a move on from the rose gold trend of the past couple of years,” says Lesley Jennison, Schwarzkopf Professional’s colour ambassador. “We’re using more red, copper and violet shades but keeping the tones muted.” Six colourists at Schwarzkopf Professional have created three collections for Igora Royal – the first is Dusted Rouge (launching in January 2018).

The red shades can be diluted with Igora #RoyalTakeOver pastelfier for softer hues.

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DARE TO BE..

www.eideal.com

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Product Launch

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Discovering

Davines

The much-anticipated Italian hair brand is set to make its stamp in the UAE. EMMA BARON discovers all… ‫ استضافت‬،‫يف الرابع والعرشين من أكتوبر‬ ‫ حدث ًا يف مقرها الرئييس الكائن‬EIDEAL ‫ وقد أُطلق عىل الحدث‬.‫بشارع الشيخ زايد‬ ‫ وكان الهدف‬،Davines Discovery ‫اسم‬ ‫من الحدث هو تقديم عدد من رشكاء‬ ‫الصالون من كبار الشخصيات ووسائل اإلعالم‬ .Davines ،‫املختارة إىل أحدث مكاسبها‬ ،Davines ‫وميكن للضيوف أيضً ا مقابلة فريق‬ ‫ومعرفة املزيد عن عروض البيع الفريدة‬ ‫للعالمة التجارية واكتشاف تشكيلتها الرائعة‬ .‫من ُمستحرضات العالج واملنتجات‬ ،‫بعد إلقاء كلمة استفتاحية من هيثم عيد‬ ‫ قُدِّم للضيوف فريق‬،EIDEAL ‫مؤسس‬ ‫ وهام أندريا أيون مديرة‬،‫ الدويل‬Davines ‫تطوير األعامل للعالمة التجارية ومدربة‬ .‫ الدولية تاتيانا شوميلوفا‬Davines ‫ التي‬،‫وكان أول من قام بالتقديم أندريا‬ ،‫أوضحت أنه بفضل بيان الجامل املستدام‬ ‫ حتى‬،‫ بلدًا‬23 ‫ من ًوا قويًا يف‬Davines ‫شهدت‬

A

t an exciting event held at their Dubai headquarters, EIDEAL was delighted to introduce a select number of VIP salon partners and media to Davines - its latest product partner. The guests could also meet the Davines team, find out more about the brand’s USPs and discover its fabulous range of treatments and products.

Following an introduction from Haysam Eid, the founder of EIDEAL, the international Davines team, namely Andreea Ion, the brand’s business development manager, and Davines international trainer Tatiana Shumilova presented to the guests.

Ion explained that - thanks to its sustainable beauty manifesto - Davines has experienced strong growth in 23 countries, even during the economic crisis. Aiming to keep eco sensibilities at the heart of the brand, it has kick-started a number of initiatives including: >

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Dubai, UAE Tel: +971 56 445 2369

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www.eideal.com

Beirut, Lebanon Tel: +961 70 366 007

28/11/2017 18:21

Product Launch

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‫ وبهدف الحفاظ‬.‫خالل األزمة االقتصادية‬ ‫عىل الحساسيات البيئية يف صميم العالمة‬ ‫ كان هناك عدد من املبادرات‬،‫التجارية‬ .‫التي أطلقتها العالمة التجارية‬ ‫ تقدمت تاتيانا‬،‫وبعد فرتة وجيزة‬ ‫للتحدث وساعدها يف ذلك مجموعة‬ ‫من عارضات األزياء التي سبق‬ ‫ وأوضحت مختلف نطاقات‬،‫تحضريهن‬ ‫األلوان امل ُستخدمة يف العمل واملتاحة‬ ‫ وهذا‬.‫الستخدامها يف صالونات التجميل‬ ،vibrachrom ‫يشمل قناع مع مستحرض‬ ‫الذي يُن ِتج تألقًا ال يصدق ومسؤول‬ .‫ من جميع األعامل الصالون‬%50 ‫عن‬ ‫كام أعلنت أيضً ا ألول مرة عن تقنية‬ ‫ الرائدة والتي ابتكرتها‬flamboyage ‫ وهذه التقنية هي الجواب من‬،‫سيمينارا‬ ‫ والتي‬balayage ‫الجيل القادم بعد تقنية‬ ‫وصفتها بأنها «بادرة جديدة لصالون‬ ».‫التجميل الخاص بك‬ ‫ استعرضت‬،‫بعد انتهاء عرض األزياء‬ ‫ مديرة التسويق لرشكة‬،‫جوانا عيد‬ ‫ مختلف منتجات العناية‬EIDEAL ‫ يف املائة من‬30 ‫ والتي متثل‬،‫بالشعر‬ ،‫جميع أعامل صالونات التجميل التجارية‬ ‫وقد ُد ِع َي الجمهور لتجربة ُمنتَج من خط‬ .‫ أحد منتجات جوانا املفضلة‬،OI ‫إنتاج‬ ‫ قدمت املديرة التنفيذية‬،‫ويف الختام‬ ،‫ الرا مودي‬،‫» التجارية‬Davines« ‫لعالمة‬ ‫رصا عن مختلف العروض يف‬ ً ‫عرضً ا ُمخت‬ ‫التسع عائالت والتي تضمنت مجموعة‬ .»Natural Tech« ‫ومبجرد االنتهاء من جميع العروض‬ ‫ متت دعوة الضيوف للتحدث‬،‫التقدميية‬ ‫ ومعاينة شعر‬،Davines ‫إىل فريق‬ ‫عارضات األزياء واالستمتاع بتناول‬ ‫وجبة الغداء التي تم تقدميها من ِقبل‬ ‫ قبل املغادرة مع حقيبة هدايا‬،EIDEAL ‫مليئة مبعلومات عن العالمة التجارية‬ .‫ األكرث طلبًا‬Davines ‫وبعض منتجات‬ ‫هذا هو الحدث الذي ال ينبغي لهواة‬ !‫منتجات الشعر تفويته‬

» The use of 100% alternative energy since 1996 » Participating in LifeGate, a programme which is involved in the compensation of CO2 emissions and plants trees in Costa Rica and Italy on behalf of the Davines’ brand Most impressively, however, was the unveiling of the Davines’ village.

Envisaged by renowned architect, Matteo Thun, the village is situated next to the Milan-Parma highway and will be fully functional in May 2018.

Next she explained that the brand created two collections per annum, masterminded by artistic director Angelo Seminara, who has won Best Hairdresser five times. She also detailed the different types of events that the brand hosts.

After a brief recess, Shumilova took to the floor, where assisted by a range of previously-prepped models, she explained the different professional ranges available to use in salons.

This includes mask with vibrachrom, which yields an unbelievable shine and is responsible for 50% of all salon business. She also debuted flamboyage – a ground-breaking technique created by Seminara that is the next-generation answer to balayage and which she described as a “new gesture for your salon”.

After the end of the runway show, Joanna Eid, marketing manager for EIDEAL ran through the different haircare categories, which account

for 30 per cent of all salon business and the audience was invited to sample a product from the OI line, one of Eid’s personal favourites.

To finish, Davines Brand Executive, Lara Moody, outlined the various offerings in the nine families that comprise the Natural Tech range.

Once all the presentations were concluded, guests were invited to speak to the Davines team, examine the models’ hair and enjoy the outstanding catered-for lunch that EIDEAL had put on, before leaving with a gift bag, filled with information on the brand and some much-coveted Davines products.

“We were delighted with the reception that the event received. We are proud to add the brand to our range of offerings and believe that it will be a great – and much-needed – addition to the market,” said Haysam Eid, managing director of EIDEAL, immediately after the event. “With a main focus on sustainability, Davines is a brand that an enlightened and aware consumer loves!

Salons are now also becoming more and more planet friendly and taking conscious decisions of switching to sustainable products that at the same satisfy their clients’ needs and allow them to deliver great results.” PB Visit www.eideal.com for more information

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EXPERIENCE AN AWARD WINNING ALL NATURAL HAIR AND SCALP TREATMENT

“Regular detoxing has become an essential part of daily life for many.

When both the scalp and hair follicles are properly cleansed, nourished and cared for, they give way to healthy growth and hair that recovers its vitality and beauty.” Maria Dowling

HAIR AND SCALP CLAY one treatment. all hair types. one beautiful result For product enquiries please contact: uae@houseofmariadowling.com / +971 4 884 1555

Marketing

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NEW YEAR, new business Spring clean your salon business for the year ahead The start of a new year is always a good time to take stock of your business, look at ways to improve your efficiency and declutter your operations. Taking a step back and re-evaluating your organisation is difficult but essential if you’re to stay competitive throughout the year.

I typically spend my time taking stock of the business and looking at avenues for growth during the forthcoming year.

When it comes to business planning and growth opportunities, here are the top five tried and tested tips I try to follow every January:

Have some time out When was the last time you really took some time out and stepped back from the business?

Taking a holiday or simply enjoying a stay-cation allows you to rejuvenate, clear your mind and focus your energies on the business as a whole.

Analyse your activity for the last year

focus on what you’re really good at! For example, I have a team of individuals to do my accounting, PR and supplier orders. While I do stay involved with most things, I take referrals and advice from the experts, rather than wasting my energies trying to do it myself

Look at where the money is going While my above point about leaving it to the experts is true, it’s essential that you don’t switch off from that side of the business completely. On a regular basis, I sit with my accounts team and run through the expenses we are incurring on a regular basis, to see how money can be saved.

For example, we may have signed up to services we don’t use, or may be paying over the odds for something which we can get cheaper elsewhere, although I must point out that cheaper isn’t always better!

Don’t try and do everything yourself. You have your own skills but you’re not an expert at everything

Many of us will know the 80/20 rule where 20 per cent of our actions, will influence 80 per cent of the outcomes so I always keep this in mind when looking at the efficiency of the salon. We aren’t robots so regardless of how hard we try, we will spend many unproductive hours throughout the working day. While this is unavoidable, it’s identifying those unproductive hours that is important.

Ask the experts Don’t try and do everything yourself. You have your own skills but you’re not an expert at everything. You may have heard the saying “Jack of all trades, master of none”? It’s important that you rely on other professionals when it comes to areas beyond your expertise , allowing you the time to

Set bitesized goals and objectives Goals and objectives are important in every business, but in these uncertain economic times I find that monthly and quarterly objectives are far more measurable and achievable than annual objectives. Yes, our business has a seasonal element to it but I find it difficult, actually almost impossible, to set achievable objectives for the year.

Good luck for 2018! PB

Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years.

For more information call: +971 4 345 4225 Follow mariadowling on Instagram @mariadowlingdubai

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PB DPS.indd 2

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This popular salon treatment will enhance your natural lashes, giving the appearnce of thicker longer lashes. Choose from a lift or a curl to achieve the best results that last up to 8 weeks.

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67 Tried and Tested

Make

over

This month we try a brand new collection from Toni&Guy, visit LaLoge for a classic mani & pedi and attend the opening of a brand new concept salon

This month we tried‌ The Makeover House, Jumeriah Road, Dubai The lowdown: A one-stop salon that has it all, the newly opened Makeover House offers a variety of services from nails to hair, and waxing to holistic spa services, making it the ultimate destination for clients who want to have it all. The Makeover House emphasis is not just on excellent standards and high quality services but on creating an overwhelming experience for all who want to relax and encounter wellbeing treatments.

Combining nature and science in an old-fashioned manner, The Makeover House is designed to attract customers who prefer ethical and natural products and the salon design, and treatment menu reflect this with oodles of natural and organic offerings designed to provide the ultimate in relaxation and rejuvenation.

PB says: The concept is clear as soon as you walk through the door, when, honestly, you do feel instantly relaxed. The walls are paved with green grass adding to the organic and natural feel which

The Makeover House has opted for. There’s even grass under foot (although covered in glass) at the manicure and pedicure stations giving rise to the feeling of having a treatment outside.

Every element of the business remains true to its philosophy from the organic biscuits served to the choice of product organic spa brand VOYA. Business benefits: Organic treatments have been a huge trend in 2017, and we expect this to trend to continue well in to 2018. Focussing on this trend gives you a USP and attracts the growing band of conscious clients who demand healthy and toxin free products.

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Tried and Tested

69 This month we tried… Diamond Dust Collection from Label.M at Toni&Guy, Dukes The Palm, Dubai The lowdown: Toni&Guy has recently opened a brand new branch at the Dukes Hotel on The Palm and to add to their accolade of store openings in the Middle East comes a brand new hair collection, which is now available for all customers who enter their doors – The Diamond Dust Collection. Featuring the exclusive Micro-Diamond Complex – this collection offers a unique blend of hair perfecting ingredients, real diamonds and real champagne.

PB says: The Diamond Dust Collection is simply a shampoo and conditioner which has all the ingredients needed to remove toxins and build-up from the scalp and hair, cleanse, condition and transform your hair condition – which was visibly more gorgeous when I left Toni&Guy. The unique ingredients found within the collection adds shine and volume in two easy steps, there’s no need to wait like with some other treatments – let’s face it, time is precious here in hectic Dubai!

The Diamond Dust Shampoo includes particles which exfoliate and remove excess build-up whilst the rich ingredient, champagne acts as a gentle, yet deep natural cleanser. The Diamond Dust Conditioner is the shine-enhancer which includes properties from pearls combined with white rose petal oils which works to

strengthen, protect and provide intense moisture – a really unique combination!

Business benefits: Hair damage is a common factor here in Dubai thanks to the combination of sun, air-con and chlorine, so having a solid conditioning treatment that you can upsell to your clients is a necessity. With the Label.M you get a huge variety of conditioning treatments which can be tailored to your client’s individual needs, tapped into the trend for bespoke treatments.

This month we visited… LaLoge, Emirates Hills, Dubai The lowdown: “Where Beverley Hills meets Emirates Hills” is the catchphrase which summaries LaLoge Salon, set in the exclusive Emirates Hills estate in Dubai. LaLoge is a salon of fine luxury, owned by Reem Abou Samra (interview on page 39) and is one of two branches, the other based in the Address Boulevard, Downtown.

PB says: Jose Eber is the brain behind this ultra glam salon, a pioneer in hairstyling who is based in Beverly Hills where his vision of “east” meets “west” is definitely shines through as soon as you enter the salon. Known as one of the most recognised hairstylists in the world, Jose Eber has an impressive clientele list which includes many world-famous Hollywood stars.

Hair treatments are the core focus here, but beauty treatments are also offered with intimate treatment rooms available.

For those LaLoge clients wanting star quality, there is also the luxurious VIP rooms just a short walk away.

Business benefits: To make your salon all-that-more luxurious why not add on VIP rooms for either your extra special returning clients or those who want some privacy. The VIP room at LaLoge offers everything your clients needs from hair to nails to waxing all in the comfort of their own space. PB

professionalbeauty.ae

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Calendar

72

Diary

DATES

FEBRUARY 1-3 IMCAS WORLD CONGRESS The Palais de Congres de Paris, France A record 8,000 delegates from dermatology, plastic surgery, and related professions, will be seizing this exceptional opportunity to explore the hottest topics related to the medical aesthetic field www.imcase.com FEBRUARY 5-6 PROFESSIONAL BEAUTY GCC The Meydan Racecourse, Dubai This growing exhibition features all the top hair, nail, spa and beauty brands from the GCC and beyond.

Alongside the exhibition is the World Spa & Wellness Convention. Attended by the region’s premiere business people, the show provides unbeatable networking opportunities www.professionalbeauty.ae

FEBRUARY 25-26 PROFESSIONAL BEAUTY LONDON ExCeL, London UK Professional Beauty’s flagship exhibition is the UK’s biggest spa and beauty trade show bringing 800 brands under one roof. Alongside HJ, World Spa & Wellness Convention and International Manufacturers and Distributors Forum, this year sees the launch of Fitness Industry Live www.professionalbeauty.co.uk MARCH 19-20 DUBAI DERMA Dubai International Convention & Exhibition Centre, Dubai UAE The 18th annual Dubai World Dermatology and Laser Conference & Exhibition is organised in cooperation with the Dubai Health Authority (DHA) and the International Academy of Medical Specialization (IAMS) www.dubaiderma.com

HAIR AND BEAUTY ACADEMY

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