Professional Beauty GCC - January 2015

January 2015

For your beauty, hair and spa business

GCC

As nature intended

Heart & Soul spa launches at Al Barari

It’s show time Your Professional Beauty exhibition guide

Behind closed doors Mystery shopping explained

newbeginnings Detox treatments for

your 2015 menu

contents

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Published by and (C) 2014 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City.

321 Building #8, Dubai. UAE t: +971 (0)56 352 2906 Trade Exhibitions & Publishing FZ LCC Editor: Fiona Vlemmiks fiona@professionalbeauty.ae Contributing editor: Zoe Moleshead zoe@professionalbeauty.ae Contributors: Andrea Anastasiou, Maria Dowling, Sally Hewerdine, and Dr Mike Ryan Advertising: t: +971 (0)50 359 1157 Sales director: Zaid Nourouz zaid@professionalbeauty.ae Sales executive: Fernanda Chavez Fernanda@professionalbeauty.ae Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0)56 352 2906 Marketing Manager: Nicki Wyatt nicki@professionalbeauty.ae General Manager: Andrew Green andy@professionalbeauty.ae Publisher: Mark Moloney Design and production: Scratch Advertising & Communication www.scratchcom.com

in this issue...

Printing: Masar Print & Publications LLC - PO Box 485100, Dubai www.masarprint.com

Regulars

Controlled Distribution: Blue Truck www.bluetruck.ae

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The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers.

Readers are advised to seek specialist advice before acting on information contained in this publication which is provided for general use and may not be appropriate for the readers' particular circumstances.

The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. anyone dealing with advertisers must make their own enquiries.

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News Launches and openings and all the latest goings on throughout the GCC

Features 77 Product news A focus on new hair, beauty and spa products for 2015

32 Game changer Why you can’t afford to miss the region’s first Professional Spa and Wellness Convention

18 Insider Our exclusive monthly stats for beauty salons, spas and hair salons

57 Setting the pace Cosmetica’s Ali Hachem on why he is championing the industry

36 Ask the experts The low-down on improving hygiene standards in nail salons, how to perform extractions effectively and how to promote hair colour longevity

61 Dealing with complaints Maria Dowling on how to deal with customer grievances effectively

55 The hair doctor Dr Mike Ryan gives tips on fighting frizz 67 Treatment news We investigate a hydra facial, new hair taming treatment and laser hair removal

Courtesy of GK Hair

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88 Calendar The essential dates for your business diary from trade shows to conferences and training seminars

73 Fine furnishing We follow one salon’s design journey

welcome

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H

appy New Yea r! Tradit iona lly a t ime of new begin n ings, what better way t ha n to sta r t Ja nua r y 2015 w it h t he f irst Professiona l Beaut y GCC ex h ibit ion a nd Professiona l Spa a nd Wellness Convent ion?

With most of the region’s movers and shakers attending and various exciting new product launches planned, it’s not to be missed!

If you haven’t already registered, there’s still time to visit our website and apply for your tickets at w w w.professionalbeauty.ae. To find out what’s in store at the exhibition; seminars, product launches and offers, read our guide on page 22. For spa convention information turn to page 32.

Most clients will start a new year with good intentions to make positive life changes, and detoxing in Januar y has become almost as common as the preceding festive indulgence. Learn how you can gain revenue from this annual burst of resolve by including detox treatments in your menu on page 47.

T h is mont h I met w it h A li Hachem, ma na ging director a nd founder of Cosmet ica, who is cha mpion ing improv ing sta nda rds of t ra in ing a nd hygiene in t he indust r y. Read t he full inter v iew on pa ge 57.

We all dread customer complaints, but what if we were to see them as an opportunity to build and improve our relationship with our clients? Maria Dowling explains how on page 61.

I look for wa rd to seeing you at t he ex h ibit ion a nd conference later t h is mont h.

Fiona Vlemmiks – EDITOR

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On the cover 22 Its show time Get set for the 2015 Professional Beauty GCC exhibition 47 New beginnings Detox treatments for 2015

67

52 As nature intended Heart & Soul spa launches at Al Barari 65 Behind closed doors Mystery shopping explained

48 Professional Beauty GCC January 2015

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News

All the news and views from the worlds of beauty, hair and spa

Rimal Spa opens in the Mövenpick Hotel Bahrain

R

imal Spa, a European-style spa has opened its doors in the Mövenpick Hotel Bahrain. The spa features 12 treatment rooms, which include single treatments suites, one double female suite and two traditional Turkish hammam suites with their own steam rooms and heated wet tables.

Incorporating high quality modern design, the spa also features segregated

male and female wings; each treatment room boasts a private shower and waiting areas are served with organic herbal infusions.

The spa’s treatment menu includes holistic and non-invasive rituals utilising London’s Harley Street skincare products and CACI non-surgical face and body lift machines. Voya marine products and signature treatments round out Rimal Spa’s extensive menu.

Commenting on the opening of the spa within the five-star property, general manager Daniel Kaan said: “We are extremely excited about the opening of our brand new spa. It is a great complement to our existing amenities and our regular guests are delighted with the additional options they now have to unwind and relax. It will also be beneficial in attracting business from the wellness travel segment.’’

Black Pearl going for gold UAE distributor Black Pearl introduced the GK hair limited edition Gold Line at a VIP event in Dubai last month.

Stylists and salon owners from Dubai, Saudi Arabia, Jordan, Kuwait and Pakistan were invited to the launch at the Grand Millennium hotel in Dubai where GK Hair’s founder and chief executive officer Van Tibolli together with Misha Belfer, international creative director for GK hair and Emerson Proenca, GK hair EU director were the guests of honour.

The main stage showcased a wide range of colours from the line, including platinum blonde hair and rich chocolate browns created by Belfer using the new long-lasting Juvexin

Cream Colours.

Belfer also demonstrated maximum hair smoothing results with GK Hair’s Fast Blow Dry, a new product that can increase the service price for any regular blow dry by up to 50 per cent as well as some of his signature Up Styles from his “Miles of Hair” collection.

Lassad Trabelsi, chief executive officer at Black Pearl said: “We have received incredible feedback from our guests who thoroughly enjoyed the event and benefitted from the information and information received from Mr Misha Belfer on the stage. " Following the show, guests enjoyed canapés as they mingled with Van Tibolli and the GK team.

Artistic Nails rocks on Dates have been announced for the Rock Hard World Tour 2.

Artistic Nail Design, creator of Artistic Colour Gloss and the Rock Hard Gel is bringing its education tour to Dubai on February 15 – 16 February and in Abu Dhabi on February 17 – 18 February before heading to Europe,

Australia and America.

The second Rock Hard World Tour will highlight 17 different application techniques including French application and sculpting.

To join the tour, purchase a Rock Hard World Tour Kit, which includes a free admission ticket inside.

Professional Beauty GCC January 2015

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Loyal customers treated to “Discipline” in Abu Dhabi VIP customers at the Physiomins Beauty and Slimming centre were invited to sample the in-salon treatment and products from the newest Kerestase range Discipline, to celebrate its recent launch in the UAE. Hayat El Khatabi, general manager at the centre, one of Abu Dhabi’s most prominent beauty venues, treated her most loyal customers to a presentation on the range, which aims to tame frizz without the rigidity or damage caused by chemical straighteners.

The guests enjoyed salmon and pink hued canapés, to match the Discipline theme, as they discussed the products with Ms El Khatabi and representatives from L'Oréal Middle East.

Afterwards, the guests tried out a complimentary Discipline treatment and were given the opportunity to buy products from the range. For more information on Discipline, read our treatment review on page 67.

Chedi Muscat appoints new spa director Oman’s high-end Chedi Muscat hotel has appointed Nazely Mohammed as its new spa director.

South Africa-born Mohammed joins the spa at the Chedi Muscat, part of the GHM hotel group, from Dubai Ladies Club, where she was also spa manager.

Mohammmed’s career also includes serving as spa manager at the Jebel Ali Beach Hotel and at the Escape Spa, both in Dubai.

Commenting on the appointment, Markus Iseli, general manager of The Chedi Muscat, said: “I am very pleased to welcome Nazley Mohamed into The Chedi Muscat family. We look forward to incorporating her fresh and creative ideas and I am sure that thanks to her hard work, our spa will continue to thrive and be among the best in Oman.”

Sofitel The Palm lauded for green credentials Sofitel The Palm, Dubai, is the first luxury hotel in the MENA region to achieve a globally-recognised sustainability award.

The hotel and spa, which opened in 2013, has achieved the ISO 14001:2004 certification as a result of its outstanding implementation of the Environmental Management System. The recognition follows an EMS audit by German Cert, a global certification and training institute.

The resort says sustainability has been a key focus area since opening.

Commenting on the certification, general manager Christophe Schnyder said: “This is an achievement we can be extremely proud of. Gaining this internationally recognised ISO 14001 certification confirms Sofitel The Palm Dubai’s commitment towards continuous improvement of sustainable policies and procedures and striving for a better tomorrow.”

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QMS launches in Burj Al Arab L'Oréal teams with UNESCO to recognise Arab women

Advanced “mediocosmetic” skincare brand QMS has launched in the Talise Spa at the iconic Burj Al Arab.

Guests will be able to enjoy signature treatments exclusively created for the spa

by QMS; The Burj Pearl Touch Experience, Ultimate Oxygen Renewal and Complete Collagen Skin Lift, as well as being able to purchase the accompanying products in the line.

Janette Gladstone-Watts founder and managing director of The Product House, which distributes the brand told Professional Beauty: “Synonymous with the Burj Al Arab being the world’s most luxurious hotel and the ultimate destination in which to rejuvenate, the QMS menu was designed in line with the hotel’s philosophy to use the most luxurious and results driven products and treatments.”

QMS was developed in 1986 by Dr Erich Schulte, a leading specialist in skincare.

The line comprises scientifically-advanced skincare products based on collagen enhancing technology.

“The Product House commends itself by marketing some of the leading international spa and wellness brands in the Middle East,” Gladstone-Watts continued. “We take on partners who not only have incredible brand standards and support, but also who will fit into the needs of our current and future properties in the region.

“QMS fills the gap of a medispa and wellness offering. Since 1986, QMS Medicosmetics has been offering skin expertise and knowledge through their treatments and products, and Dr Schulte has developed some of the most groundbreaking advances in skincare targeting environmental variances around the world with "pioneering science", using pure natural collagen. Along with their strong retailing history and portfolio of leading spa and wellness facilities, QMS is an ideal partner for our development into 2015.”

The L'Oréal-UNESCO Fellowships were developed in order to encourage, empower and recognise the contributions of women in the field of science. Four Arab female scientists recently received honours during an event in Dubai held under the patronage of Her Excellency Sheikha Lubna Bint Khalid Al Qassimi.

Speaking at the event, Her Excellency Sheikha Lubna bint Khaled Al Qassimi, Minister of International Cooperation and Development, President of Zayed University said: “The role of women in society has evolved considerably over the years. In the twenty-first century, Emirati women are well-represented in all echelons of society, including the political arena, diplomatic corps, judiciary, the commercial sector as well as the higher education and scientific research.” The fellowship recipients were Habiba AlSafar from the UAE, Nouf Alshareef and Jasmeen Merzaban from Saudi Arabia and Najat Al Odaini from Yemen.

Four Seasons Bahrain Bay places relaxation as its number one priority With a goal to ensure that guests feel completely relaxed whether they are visiting the hotel for business or leisure, Four Seasons Hotel Bahrain Bay, which is scheduled to open in the next couple of months, has placed great emphasis on its spa and activity offerings.

The large spa spans 3,485 square metres and incorporates an impressive 17 treatment rooms, which are spread across four buildings that can be reached by wooden bridges and winding

pathways.

Bathed in natural light, the carefully designed spa is also complemented by a beauty salon, barber shop, Spa boutique, 25-metre indoor lap pool, a women’s fitness centre and a unisex fitness centre.

Furthermore, male and female changing areas feature Turkish hammams, whirlpools and a salt inhalation centres.

Treatments, meanwhile, derive inspiration from ancient Indonesian, Indian and Thai methods of rejuvenation.

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Quality services attracts more aesthetic medical tourists to UAE

One of the growing attractions of the UAE as a medical tourism destination is aesthetic surgery, according to a top UAE surgeon.

Clinics in the UAE are receiving an influx of patients from the GCC, Middle East, Russia and Europe, according to Dr Matteo Vigo, chief of surgery, chief medical officer and plastic surgeon at the American Academy of Cosmetic Surgery Hospital, Dubai.

Procedures such as dimple creation, breast augmentation, and rhinoplasty are in increasing demand.

With technology developments shortening the post-surgical recovery time, patients are now able to return home sooner.

Dr Vigo said, “To date, around 25 per cent of our patients seeking surgical procedures are from abroad.

“They come predominantly from the surrounding GCC countries,

with KSA and Qatar leading the way, as well as Kuwait, Oman and Bahrain. Patients from Russia and the Commonwealth of Independent States are also in the top 10 nationalities that look for reliable cosmetic services offered at our hospital. “With a steady population growth, high per capita income, increased health awareness and care for appearance in the UAE, it is not hard to see why the demand for aesthetic surgery continues to grow. The UAE’s ambition and long-term strategy is to become a preferred destination for domestic patients and a hub for global medical tourists seeking high quality and cost-effective treatments. These developments will have a positive impact in attracting people from the neighbouring countries who have traditionally travelled further abroad for medical care.”

Four Seasons Resort Dubai unveils The Pearl Spa The Four Seasons Resort Dubai, which had its official opening at the beginning of December, has revealed further details about its chic and modern The Pearl Spa. Promising guests "a spa experience at the very forefront of cutting-edge therapies and indulgent pampering", the spa in the Jumeirah Beach-based resort features a treatment menu fashioned from delicious and decadent ingredients. Gold leaf, pearl extract, caviar and chocolate are among the standout ingredients. The spa will also feature products from Sodashi, Natura Bisse and Dr Burgener Switzerland in its treatments. An updated interpretation of traditional Moroccan hammam rituals is another highlight on the spa’s menu programme.

The spa features 10 treatment rooms, including a Royal Spa Suite, a discrete outdoor space, an aquathermal experience, relaxation areas, male and female changing rooms, a juice bar and a men’s grooming lounge.

Subtle Energies scoops Asia Spa award Australian-owned family business, Subtle Energies recently received the award for Natural Product Line of the Year at the 10th annual AsiaSpa Awards, which were held in Hong Kong.

The brand, which is available in spas in the UAE specialises in Ayurveda aromatherapy products.

It was among 10 companies nominated in the category, with other nominees including Pevonia Botanica, ESPA, Aromatherapy Associates and SpaRitual.

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Commenting on its achievement, Farida Irani, founder of Subtle Energies, said: “We are delighted to have received such a highly regarded industry award and to be internationally recognised for our natural product line. It is a great honour to have received acknowledgement in this manner and a fantastic motivation for us to continue our journey in producing high quality Ayurveda aromatherapy products as we expand our brand.”

international news

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15 Industry news from around the globe

UK young males huge self-tan fans Tanning is on the rise among Britain’s young men, with more than one in four aged 16-24 using self-tan products.

New research by analyst Mintel, showed that 27 per cent of men in this age group have used fake tan in the last year.

Women of the same age group were only marginally more likely to have used a self-tan, with 29 per cent saying they had used one in the past year. However the young men came in as the group second most likely to be using self-tan, above women aged 25-44.

Roshida Kahnom, senior personal care analyst at Mintel, said, “Self-tanning

remains fashionable for young people.

High usage of self-tanning products among young men suggests that they may be aspiring to recreate looks inspired by celebrities.

Kahnom added that the unnatural look associated with self-tan may put older consumers off using it regularly, and that product innovations in the sector to create formulas designed for more mature, less hydrated skin, could make it more appealing to an older market.

According to Mintel, the self-tan market in the UK is worth £60million this year.

Professional Nira Hotels and Resorts to open Cheaper products boost US beauty Nira Montana sector Nira Hotels and Resorts has added a new hotel, Nira Montana, to its property portfolio.

The 55-room, three-storey, property is a five-star hotel, located in the Italian town of La Thuile.

The hotel includes the Nira Spa, where Italian skincare brand Comfort Zone will be used in treatments. The spa six treatments rooms, an indoor pool, sauna and steam room facilities, a manicure and pedicure room and a fitness centre.

Other amenities at the hotel, situated near 160km of ski slopes, include Italian restaurant Stars, a banqueting room and a boardroom.

The demand for stocking fillers gave the US prestige beauty sector a boost over the holidays, according to a market analyst firm the NPD Group.

Small and affordable items, such as eyeliners and facial masks, helped drive beauty sales during the holiday season, according to the researcher.

Karen Grant, vice president and global industry analyst for the NPD Group, said: “The smaller items that don’t generally get the big headlines had a big impact on the market this holiday season. Taking advantage of opportunities in unexpected spaces is key in today’s shifting prestige beauty market,” she said.

Beauty SA network breakfast achives success

More than 30 delegates attended the final Professional Beauty Network Breakfast event of the year, in Johannesburg.

The event, at The Baron Woodmead, saw the industry’s leading lights sharing ideas and insights.

South Afriacan Spa consultant Mimmie Lancaster of Symmetry World kicked off the session with an in-depth presentation on the importance of SOPs (Standard Operating Procedures) in running spas or salons.

Following its success, a Professional Beauty Network Breakfast will take place in Cape Town on 23 February.

Professional Beauty GCC January 2015

insider

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18 The month in numbers

Average treatment room occupancy

67

%

Insider beauty, hair and nails

Insider, our exclusive round-up of salons in the GCC. It’s the easiest way to stay in the know

How did treatment business in November 2014 compare with November 2013?

50 25 25

% WORSE

%SAME

% BETTER

November It was a mixed bag for you in terms of business in the month of November, with the majority citing that turnover was lower than the previous year. Despite this slight downturn, you responded positively when asked if increases for staff salaries are on the agenda for 2015.

Perhaps surprisingly, whilst staff wages may be going up, very few of you have any current plans to increase your treatment prices.

Promotions and retail also remain key areas of focus for your business.

The majority of you launch new promotions in your salons on a monthly basis and at the same time highlight retail as a very important area of your business.

Percentage of clients who rebooked

60

%

On the spot How important is retail to your business?

1. Very important 2. Not that important 3. Important 4. We don’t offer retail

98

%

plan to increase staff salaries in 2015

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How often do you run new promotions for your clients?

1. Every month 2. Every three months 3. Every week 4. Never

95

%

have no plans to increase treatment costs

insider

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19 The month in numbers

Average treatment room occupancy

70

%

How did treatment business in November 2014 compare with November 2013?

Insider Spa

50 25 25

% Better

%SAME

Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the know

% WORSE

November Percentage of clients who rebooked

50

%

On the spot

Business remained positive in November. The majority of spas reported that year on year business had improved and rebookings proved similarly encouraging. You were split over decisions regarding staff salary increases, with only half of you confirming definite plans for pay rises. Similarly, an increase in the cost of treatments proved equally divisive with half of you saying you had no plans to hike prices for clients.

From a business perspective, you voted overwhelmingly in favour of the importance of retail to your businesses, while promotions seemed to carry varying weight across the sector. For some weekly promotions is the norm, and for others promotions are absent entirely from your offering.

How important is retail to your business?

1. Very important 2. Not that important 3. Important 4. We don’t offer retail

50

%

plan to increase staff salaries in 2015

How often do you run new promotions for your clients?

1. Every month 2. Every week 3. Never 4. Every three months

50

%

have no plans to increase treatment costs

Professional Beauty GCC January 2015

25-26TH JANUARY 2015 MADINAT JUMEIRAH, DUBAI

Uniting the beauty, spa, hair and nail profession The must attend event for your business

Save AED100, register now at www.professionalbeauty.ae Quote promo code: PBD12

@pbgcc

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It’s show time The Professional Beauty Exhibition is coming to the Middle East for the first time. Offering professionals the chance to network and view innovation, it’s not to be missed!

P

rofessional Beauty GCC is staging a must-attend exhibition for professionals in the beauty, spa, hair and nail industry – the first to target professionals-only in the region.

Uniting the industry under one roof, the Professional Beauty GCC exhibition, which is

Professional Beauty GCC January 2015

taking place from January 25-26 at the Madinat Jumeirah, will deliver a host of invaluable expert advice, showcase the latest industry innovations and concepts, stage exciting live demonstrations and provide a platform for local distributors to present their product and service portfolios.

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Reasons to attend: As well as the main exhibition, we have an extensive programme of events lined up for you.

need to do is pre-register online and drop your business card off at the Live Stage for a chance to win. The luxury hamper will be given to one lucky winner on each day.

Pivotal industry platform

Nailing it

Key industry figures will be in attendance and many of these will be presenting seminars throughout the duration of the exhibition, which will cover everything from training tools, best business practises and sales and marketing techniques to product innovations and trending treatments.

Be a part of the very first Nail Masters competition sponsored by CND. Take the opportunity to show off your nail tech’s skills and give recognition to your salon. There's incredible prizes up for grabs so don't delay, register your staff by visiting www.professionalbeauty.ae

Going live

There will be the opportunity to meet likeminded people and the experts behind the brands during networking events. Meet some of your favourite brands over mocktails including Sawaya, Madi, Beauty Solutions, Lash Perfect, Elemis, The Product House, and Gharieni.

Among the highlights of the two-day exhibition will be the free-to-attend live demonstrations that will be taking place on stage at the venue.

Our Ultimate Hamper will be packed with a little something from the brands at the exhibition. All you

Networking

Professional Beauty GCC January 2015

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We divulge some of the exciting exhibitor highlights at the inaugural Professional Beauty GCC exhibition taking place this month Aquatherapy: Discover skincare products developed with minerals and salts from the Dead Sea on Stand 601. Among the products to be showcased are the Dead Sea Facial Mud Mask and the Dead Sea Body Scrub.

Arivine Pharma: Stand 330 is the place to learn all about Seyo, a device that oxygenates, hydrates and moisturises skin, as well delivering cosmeceuticals to the lower levels of the skin.

Aspire Beauty Trading: Alongside special show offers, visitors to Stand 249 can also discover the latest products from brands including SpaRitual, Nouveau Lashes and LVL by Nouveau Lashes.

Beauty Essentials: Head to stand 123 to find the new Aloxxi Dimensions. Launching at the show, the hair product will help to create vibrant fashion highlights and great shine. Furthermore, JB Cosmetics will be presenting one of its best-selling products JB Lashes; Swiss Color will be show-casing its expertise in permanent make-up and Artistic Nail Design will be displaying its gel nail polishes.

Professional Beauty GCC January 2015

Beauty Leaders: Will be on stand 204 showcasing its brand portfolio, which includes Phytomer, Vie Collection, Charme D’Orient, Arose Herbal, Rigo Spa, Silhouet-Tone, Ellipse, Unbescheiden GmbH, Palladium Design, Taiji, 3A Beaute-Thermal Products, Living Earth Crafts and Earthlite.

Beauty Solutions Trading: The company will be presenting its brand portfolio, which includes nail solutions provider Ciate, Lipstick Queen, muscle toning brand Slendertone, Swedish haircare line Sachajuan and at home laser device Tria. Visitors to its stand - 623 - will also discover a number of exclusive show offers too.

Connection Zone Middle East: On Stand 133 visitors will be able to discover the Biofade range of skincare products. The brightening creams help to lessen the appearance of blemishes on the skin.

Goshay Trading: Visitors looking to liven up their lashes should check out the award-winning Revitalash range on stand 600.

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Healthcare: The company will be presenting the latest products and collections from its leading beauty, make-up, skincare and haircare brands including Dermalogica, Davines and Jane Iredale on stands 205 and 205.

Among the highlights from Dermalogica will be PowerBright TRx, an exciting skin brightening product. Jane Iredale Mineral Makeup, meanwhile, will be showcasing the great natural coverage its products can provide.

House of Maria Dowling: Will be inviting visitors to discover its Puri Alchemy and Pañpuri professional ranges on stand 348. Pañpuri products include massage oils and candles, and its new Femme Fatale Collection will also be presented.

LashPerfect GCC: Visitors to stand 309 will be able to see LashPerfect’s latest products which include Brow Perfect and Russian Layering and take advantage of some special show offers.

LPG: Visitors to stand 311 can find out about the French brand’s anti-ageing and body contouring solutions.

Madi International: Stand 505 is home to a collection of exciting brands including haircare specialists Goldwell and skincare brand Thalgo. Goldwell will be displaying its natural hair care products from the DualSenses line, Thalgo’s marine-based products will also be available for you to try.

Momentum: As well as showcasing exciting products from CND on stand 527, Pevonia’s exciting Stem Cells Phyto-Elite skincare collection and its Lumablanc solution, which tackles hyperpigmentation and dark spots will be among the highlights on Momentum’s stand, which is 648.

Noel Asmar Uniforms: The company’s stand 426 will be displaying an array of tunics, skirts, jackets and even handbags, which are available in a selection of different designs and colours.

Uniform options for both men and women will be presented.

Salongenius: If it’s software solutions that you’re looking for, then visit stand 255.

Here you can find out about the company’s salon management system, which incorporates multiple tools and features designed to help businesses grow.

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Spa Dunya: If you’re looking to add a little colour to your life, then stand 556 is the place to visit. Here you will find the Altearah Bio Colour Therapy range that includes oils, serums, salts, scrubs and candles.

Spa Resources International: Alongside presenting some exciting show offers, the company, located on Stand 236, will be displaying the latest products and innovations from Elemis and Bliss. Elemis highlights will include its new Biotec product, which can deliver seven supercharged facials from just one machine. Bliss standouts, meanwhile, includes its Fatgirlslim Lean Machine, a vacuum-assisted massager designed to stimulate, tone and smooth skin.

Specialized Beauty: The company will be showcasing Reviderm’s product portfolio on stand 310, including its new Triple C Cure and Daily Double C Vitamin C solutions. The presence of vitamin C in the Triple C concentrate and Daily Double C gel cream helps to promote collagen renewal and rejuvenate, smooth and firm skin.

The Gharieni Group: The company will be displaying on stand 449 a selection of high-end spa tables, beds, equipment and furniture for luxurious spas, wellness and beauty facilities.

The Healing Zone and Academy: Will be providing insight into its training programmes and workshops on stand 539. The courses focuses on areas including aromatherapy, massage and reflexology.

The Product House: Its extensive portfolio of brands will be presented on stands 333, 343, 349, 356, 434 and 457. Here visitors can discover leading products and sneek previews of new products from brands such as Anne Semonin, Aromatherapy Associates, Rodial, Eve Lom, Voya, Camelia’s Tea House, Kerstin Florian and Ei8ht. The company’s newly introduced brands QMS and Terres D’Afrique will also be showcased.

Unique Line Trading: Among the highlights on the company’s stand - 137 - will be the Luxury of Royalty Argan Oil range, which includes a shampoo, conditioner, serum and mask. Visitors to the stand can also discover special offers and receive a free hair treatment.

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Seminar Programme Sunday 25 January: 11:00-16:15

Monday 26 January: 11:00-16:15

11.00-11.45 Hair Loss: The root causes and best available treatments - Dr Hanieh Erdmann, specialist dermatologist hair transplantation, CosmeSurge 11:45-12.30 Setting up a bridal make-up business - Laraine Morris, CEO and principal, TLT Group 12:30-13:15 Introducing advanced treatment systems in your salon - Galina Spiering, owner, Galina’s Salon 13:15-14:00 Digital strategies to drive customer retention and revenue - Sudheer Koneru, CEO, ManageMySpa 14:00-14:45 Holistic Massage: Dissecting the concept and its importance - Sunita Tekchand, principal tutor, Essensuals Holistic Training Institute 14:45-15:30 Engaging consumers in a digital world Dr Sarah Turnbull, advertising expert, University of Portsmouth 15:30-16:15 Microdermabrasion: The concept, success and contribution to the beauty industry - Dr Mania El Baba, managing director, Specialized Beauty

11:00-11:45 How can you utilise social media to better market your salon / spa? Namita Ramani, CEO & founder, SpaGenie 11:45-12:30 Eco Beauty: The way forward Claire Gittus, general manager, Aspire Beauty Trading LLC 12:30-13:15 Skin development through different ages - Sandra Friedll, education manager, Dermalogica 13:15-14:00 Customer Care: How your customers build your brand and business Maria Dowling, creative director, Mariadowling salon and managing director, House of Maria Dowling 14:00-14:45 Mindfulness at work: How can a little meditation help you transform your environment? - Stephanie Niazi, corporate lifestyle and wellness consultant 14:45-15:30 Moving beyond digital marketing Tara Roux, owner, Kalm Holistic Beauty 15:30-16:15 Talent Management: Recruiting and retaining the right staff - Anne Cook, director, The Healing Zone Academy

Information correct at the time of printing

Professional Beauty GCC January 2015

Professional Beauty Exhibition & Professional Spa & Wellness Convention: Helpful Information Professional Beauty GCC exhibition opening times: Sunday 25 January: 10:00-19:00 Monday 26 January: 10:00-17:00 Location: Madinat Arena, Madinat Jumeirah, Al Sufouh Road, Dubai Professional Spa & Wellness Convention opening times: Sunday 25 January: 9:00-18:00 Monday 26 January: 9:00-18:00 Location: Mina A’Salam Hotel, Al Sufouh Road, Dubai Register and Attend: Don’t miss out on this exciting event! Register in advance for free and save paying AED100 on the day by visiting www.professionalbeauty.ae Book your delegate place for PSW Convention at www.professionalspawellness. com/dubaiconvention

SpaRitual so much more than a polish line‌.

Aspire Beauty Trading LLC Email: sales@aspirebeauty.ae - Tel: 04 813 5110 Please come and visit us at Professional Beauty Show, Madinat Jumeirah, 25th & 26th January

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A game changer The first Professional Spa & Wellness Convention GCC will be held at the Mina A’ Salam, Dubai this month, don’t miss the chance to visit it!

E

urope’s leading spa convention has come to Dubai for the first time, giving international spa owners and directors unparalleled networking opportunities with fellow industry professionals from across the GCC.

This strategic convention, held on January 25-26 gets to the

heart of the business by providing practical solutions on profitability, effective operation and marketing covering: adding new revenue streams, increasing sales and profitability, attracting and retaining customers.

As a delegate you will: • Take home practical ideas to immediately improve your spa operation • Network with leading spa and hotel professionals • Identify new revenue opportunities • Build partnerships and relationships • Get inspiration

Who should attend: • • • • • • •

Spa owners and directors Hoteliers Senior spa managers Investors Health and fitness operators Local and national government agencies Architects and consultants

The Fees Two day delegate fee: AED1250/$340 One day delegate fee: AED735/$200 Book today and receive 25 per cent off using discount code PSW3.

Visit www.professionalspawellness.com/dubaiconvention For the full convention programme, turn to page 34.

Why was Regional Trends in Spa & Wellness a topic you wanted to speak on?

This is a topic that I believe creates questions and curiosity – if we question we open up creativity, creativity can be inspirational and groundbreaking.

What would you like the audience to take away from this session?

One can hope that delegates will take with them inspiration and motivation, key elements that are discussed can be related to anyone’s business, it’s all about taking an idea and making it your own to suit your business needs. It’s about not being afraid to make changes to improve your business in a professional and revenue making way.

What can we expect from your presentation?

Hopefully a good insight; I am excited to be sharing thoughts on the predicted trends for 2015 and discussing how they can be adapted to each genre of the business.

What industry changes would you like to see in 2015?

A greater understanding and respect of the value our industry brings to the hospitality industry and the overall contribution to wellness and wellbeing through education.

What have been the most important spa industry developments in the last few years?

In line with above, there is far more awareness of people’s own wellbeing – this can only ever become stronger and more beneficial for our industry yielding a need rather than a want.

What is the most important global role for the spa and wellness industry?

My thought on this would be to strengthen the educational understanding of wellness and wellbeing, and how this benefits us all – we are living longer so why not live a healthier longevity.

Why are industry events such as the Professional Spa & Wellness Convention important?

They allow us to keep up to date and spin ideas for the benefit of the profession.

Neil Hewerdine, vice president of spa services at ShuiQi, Atlantis, The Palm reveals why he speaking at the conference:

Professional Beauty GCC January 2015

Which sessions are you most looking forward to at the convention?

All of them – there is so much to learn, share and inspiration to gain from us all, it would be limiting to specify just one.

We reveal the full programme for the first Professional Spa and Wellness Convention Dubai Sunday 25 January:

The road ahead: make your path a boulevard of opportunities 9:00 Registration and morning coffee 9:30 Chairman’s opening remarks: Mark Moloney, founder/ owner, Professional Spa and Wellness and Professional Beauty (UK) 9:35 Orientation: Jean-Guy de Gabriac, chief executive officer, Tip Touch International (Belgium) 9:40 Trends 1: Regional trends in spa & wellness for the next three years.

What’s hot, what’s not (Europe, Russia, China, Middle East) Chair: Jeff Matthews, president, Steiner Spa Consulting and COO Mandara Spa • Neil Hewerdine, vice president spa services, Kerzner International, Atlantis The Palm (Dubai) • Ingo Schweder, chief executive officer of Goco Hospitality • Jason Sloan, group director of spa at Per AQUMM Retreats & Resorts (UAE) 10:50 Coffee and networking 11:10 Trends 2: Health and Wellness Destinations: Delivering transformational experiences in daily operations and as a successful business model Chair: Anna Bjurstam, owner, Raison d’être & VP, Spa Six Senses (Sweden) • Kathrin Boerger, director of business development, Grand Resort Bad Ragaz (Switzerland) • Charlene Florian, chief creative officer, Kerstin Florian, (USA) 12:20 Lunch & Visit Of Expo Floor (2.5 hours) 15:00 Keynote speaker: Daniel Friedland, MD, principal super smart health neuro-plasticity, neuro-leadership & peak performance programmes for spas 15:30 High Tech & High Touch, Delivering Higher Results & Margins: Best practices from spa directors who are turning advanced aesthetics into safe, efficient and highly profitable modalities, as clients want result-driven treatments Chair: Marisa Cachero Dimitriadis, managing director, The Spa Consultants (South Africa) • Dr Nasim Ashraf, founder, DNA Health Corp • Kathryn Moore, group spa director, M SPA 16:20 Coffee and networking 16:40 Emotional Engagement: Creating a culture of outstanding guest service. Methods to go beyond the barriers in communication of different nationalities, habits and mentalities and create outstanding service culture, and have your staff engage clients with added-value Chair: Andrew Gibson, vice president spa and wellness, FRHI Global • Stephan Schupbach, GM, Jumeirah Zabeel (UAE) • Daniella Russell, managing director, Spa & Wellness Consultancy (UAE) 17:30 Closing comments Mark Moloney, founder/ owner, Professional Spa and Wellness and Professional Beauty (UK)

Monday 26 January:

There must be a better way: changing the way we work to achieve higher results with a triple bottom line 9:00 Registration and morning coffee 9:30 Chairman’s opening remarks: Mark Moloney, founder/ owner, Professional Spa and Wellness and Professional Beauty (UK) 9:35 Orientation: Jean-Guy de Gabriac, chief executive officer, Tip Touch International (Belgium) 9:40 KPIs & International Benchmarks: How well do you perform with the market? Sharing industry averages, identifying levers for recognising success (or not), impact of paying close attention to the results Chair: Kenneth Ryan, senior director, Global Spa Operations Marriott International (USA) • Sharon Barcock, managing director MENA, Klafs My Sauna & Spa Middle East • Christian Kiefer, director of spa and leisure, St. Regis Nation Tower Project AD (UAE) • Beverley Spencer, spa manager, Cleopatra's Spa & Wellness (UAE) 10:50 Coffee and networking 11:10 All You Can Ask Q&A Panel about retail & spa operations • Anna Bjurstam, owner, Raison d’être & VP, Spa Six Senses (Sweden) • Andrew Gibson, vice president spa and wellness, FRHI Global • Jeff Matthews, president, Steiner Spa Consulting and COO Mandara Spa 11:50 Hotel Gm's Perspective on their Spa as a profitable business unit Chair: Fiona Vlemmiks, editor, Professional Beauty GCC magazine (UAE) • Patrick Antaki, GM, Le Meridien Fujairah & Al Maha (UAE) 12:30 Lunch & Networking Break, Visit Of Expo Floor (2.5 hours) 15:00 Spa Management - What To Do When You Don’t Know What To Do: key levers for maximising guests experience and ROI Chair: Kathryn Moore, group spa director, M SPA • Alfredo Carvajal, president, Delos Well Building (USA) • Ghislain Waeyaert, MD, Deep Nature (France) 15:40 Architecture & Design For Spas: The how of wow!

Chair: Paul Hawco, director of Talise Spa operations (UAE) • Theodora Malekzadeh, architect, Esadore International (UAE) • Robert Henry, principal, Robert Henry Architects (USA) • Sarah Lumley, managing director, Spalutions (UAE) 16:40 Spa Marketing: There is no business, like repeat business CHAIR: Georgina Kelly, owner, Creative Intelligence (UAE) • Lindsay Madden-Nadeau, director of spa integration and operations, FRHI Global (UAE) • Salina Handa, founder & MD, Sensasia Day Spas (UAE) • Namita Ramani, owner, Spa Genie (UAE) BREAKOUT SESSION 15:00: Spa Manager Finance Bootcamp Taster The Product House Spa Finance Boot Camp is aimed at providing a solid understanding of financial management for your spa operation, in an easy, interactive and understandable fashion • Emma Darby, in-house consultant, The Product House (UAE) 17:30 Closing comments: Mark Moloney, founder/ owner, Professional Spa and Wellness and Professional Beauty (UK)

The Professional Spa and Wellness Conference will run in conjunction with the Professional Beauty GCC show and will be held at the Mina A’Salam, Madinat Jumeriah.

Costing AED1250/$340 for two days or AED735/$200 for one day. Book today and receive 25 per cent off using discount code PSW3.

Visit www.professionalspawellness.com/dubaiconvention for more information

business tips

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Ask the experts Our beauty experts from around the globe answer an array of questions about every aspect of running a successful salon or spa

What advice can I give my clients about enhancing the longevity of their colour between treatments?

W

omen by nature like to change their hair colour very often and for various reasons: some just to cover grey hair and others to have the latest fashion shades. Either way, colouring hair is very popular and in order to maintain beautiful, coloured hair there are many things that we need to consider. It is essential to use the right colour brand shampoos, conditioners and conditioning treatments, as well as colour lock serums, in order to have colour longevity.

Hair should be prepared a week before colouring as this will enable the hair to accept the colour better. It should not be washed on the day of colouring so as to avoid any irritation on the scalp, this is especially important when working with alkaline colours and ammonia.

There are a lot of brands available in the market, but I would recommend using new technology colours which are a lot softer on the hair. I would suggest Topchic from Goldwell, due to the IPS technology in Topchic colours and the intralipids in the lotions that replace the lost lipids in the hair during the oxidation period; coloured hair that uses Topchic is always shinier and healthier.

After colouring the hair, it is very important for the

Professional Beauty January 2015

hairdresser to use a 60 second treatment and a leave-in colour lock serum, such as Goldwell’s Dual Senses range with raspberry seed oil and fade stop technology, on their client. This helps to seal in colour and close the cuticle, which will result in great shine and lustre for the hair.

The water in the UAE tends to be very harsh on hair and it is very important for clients to use the right shampoo and conditioner at home. Many in the market are full of a grease cutting ingredients like SLS and SLES and this affects the hair colour very badly, as well as the hair itself. I would advocate clients use a shampoo that is specifically for coloured hair: Colour Rich and Colour Extra Rich Shampoos and Conditioners from Goldwell’s Dual Senses range are highly recommended due to their colour chroma complex and the antioxidant raspberry seed oil. This allows hair colour to last a lot longer and retain its shine and lustre.

Claude al Hacheche is the head trainer at Madi International in Dubai and specialises in the Goldwell and Kemon brands.

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I am looking to set up a nail bar. What steps should I take to ensure that the necessary levels of hygiene and safety are maintained, when it comes to products and equipment?

I

n beauty salons, cleanliness and hygiene procedures are directly related to consumers’ basic needs. In some cases, beauty salons compete or race to provide correct and safe procedures. These salons then use such applications as a marketing tool in order to gain consumer satisfaction and loyalty. Other beauty salons do just the necessary required in terms of safety and hygiene procedures in order to ease consumers’ doubts and fears.

In both the above cases the procedures must be applied in an appropriate way to ensure consumer safety.

Many hygiene solutions focus on sterilisation, but depending on the method of sterilisation there can still be a risk of cross contamination. In the case of autoclaving, for instance, sterilisation can only be achieved on stainless steel implements.

In the Middle East, many consumers are aware of the hygiene risks and are ready to pay more to get 100 per cent protection from any risk of cross contamination. As a result, many consumers prefer to buy and use their own products rather than to utilise products that have been used on another client. In such cases, the solution has been for the salon to retain the client’s own tools and for the technicians to use those tools and products rather than the salon’s when the client visits. Another solution is to make all products used in nails services disposable products, so they will be used once and then discarded. For consumers, disposable tools and products are the perfect solution.

All worries or thoughts such as “Did the technician clean her pusher or nipper before using it on me?” or “Was the soaking time in sanitation liquid enough to eliminate all the risks?” No sterilisation or sanitation method can compete with using disposable products.

Professional Beauty January 2015

The concern for salons in using only disposable products is the cost involved.

Our experience has shown us, however, that there is consumer demand in the region for disposable kits. In May 2013, we launched Provoc ManiKit and PediKit - disposable products that proved hugely popular in salons, with clients expressing a preference for this new type of procedure.

Some salons charged an extra AED 15 or 20 for the ManiKit or PediKit, while others offered it without an extra charge.

For 2015, Sawaya will offer a full range of disposable tools packed and sealed to be used once and then gifted to the client or thrown away, at affordable prices for the salon.

Disposable solutions will enable beauty salons to save time, money and effort by avoiding standard sterilisation processes that include costly lotions, liquids, machines, hardware, monitoring, maintenances and inspections.

Disposable kits also provide salon owners total control over stock levels and budgets with their employees by ensuring one piece is used and accounted for in each service. Furthermore, technicians can confidently inform their clients that the most effective and safest hygienic procedure is available to them. Who would not want a quality service with 100 per cent protection?

Fadi Sawaya is the CEO of Sawaya International LLC, a Middle East distributor of professional beauty products with 25 years of experience in the sector.

Gold sponsors

Silver sponsor

25-26 January 2015 Mina A'Salam • Dubai

Europe's leading spa convention is coming to Dubai Where international spa owners & directors meet to discuss opportunities and solutions Unparalleled networking opportunities with leading spa owners from across the GCC

Book today and receive 10% off using discount code PSW4 Costs: Two-day delegate pass: AED1250 / USD $340 One-day delegate pass: AED735 / USD $200

www.professionalspawellness.com/dubaiconvention

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What is the best technique for extraction during a facial?

F

acial extraction is the removal of blackheads or whiteheads, when needed, in order to remove the sebum which causes acne and to make the skin clearer and smoother. For many, facial extractions play a starring role in a skincare treatment.

The best technique for facial extraction involves the preparation of the skin in order to avoid any skin damage; many techniques such as steam will lead to dehydration of the skin a few days after deep cleansing.

To prepare the skin, use an enzymatic mask for a few minutes then conduct a soft massage with an AHA based cream for 10 minutes. This allows for the softening and removal of keratosis build up and will facilitate the extraction by hand technique. For impure skin, you can also introduce a massage which combines the use of an AHA cream. The skin becomes soft after the massage and the pores can be better unclogged. Loosening the horny layer of the skin also improves the skin’s ability to store moisture.

The extraction by hand technique is the process of deep cleansing pores manually (using gloved hands and cotton or tissue around the fingers, with gentle pressure to remove the impacted pore). Using this technique, two tissues are stacked together and folded in half diagonally, forming a large triangle. With your index fingertip facing the top of the triangle, take all three tips of the tissue triangle and wrap it around your finger like a burrito! Do the same with your other index finger. Now that the fingertips are protected you can begin the facial extraction process; you

will also need to use a magnified mirror and good lighting when carrying out the extractions in order to locate the areas of the skin that are most congested. These areas are normally on the chin, on and around the nose and the forehead. Begin extracting the pores by taking your fingertips and placing them on the skin about a half inch or so apart, facing each other. Gently apply pressure using a subtle squeezing method. A good technique is to use a gentle and slow zigzag motion of the fingertips. This will help to open the pores and urge the dirt and debris to surface. Be sure not to pinch the skin at any point or use fingernails to push the comedones! It will only irritate the pores and possibly cause bruising or breakouts because not all pores are going to cooperate - don’t ever force an extraction. Move along to another area after a minute or two. Over time, these extractions will become easier as the pores become more pliable.

Facial extraction is ideal in combination with microdermbrasion; it provides especially good results on tired, impure skin. PB

Dr Mania El Baba is the managing director of Specialized Beauty, a leading supplier of biomedical, aesthetic and fitness equipment and beauty and cosmeceutical products with branches in Lebanon and the UAE. She is certified in medical aesthetics and also owns several beauty centres in Lebanon and the UAE.

Professional Beauty GCC January 2015

Visit our stand in Professional Beauty - stand number 642

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Elemis

New beginnings New year, new start. Many people use January as a time to cleanse. Find out how detox can be incorporated into your spa menu.

By Andrea Anastasiou

T

his is the time to be detoxing. The holiday season has ended and most of your clients are looking to repent for any festive excesses with a fresh and healthy start to the New Year.

Enter the detox. Detoxification is essentially a cleanse of the blood with the removal of impurities and toxins, and can be done through various means, such as fasting, improving blood circulation and stimulating the liver so that it drives toxins away.

Maria Antonela Axinte, director at Heart and Soul Spa in Al Barari, Dubai, explains that detoxes offer a holistic way of improving health. “Detoxification is an affair for mind, body and spirit, and can involve four kinds of toxicity: the body's own metabolic waste products; dietary toxins such as alcohol, caffeine and white sugar; psychological toxins including stress and anxiety; and environmental pollutants including hormones in poultry and beef, mercury in fish and chemicals that are part of our lifestyle, from the clothes we wear to our home furnishings,” she says.

Given that most of us tend to eat and drink excessively over the holidays, it’s not surprising that this is the time of year when you’ll notice more and more individuals doing some form of detox to get themselves back on track. “We all take stock of the damage and start to work out how to

counteract it,” explains Alex Hurt, director of operations at SensAsia Urban Spa in Dubai. “The same focus can be seen pre-bikini season, when the thought of baring all on the beach sees masses of women searching for all the forms of body training that we can find,” says Hurt.

What are the benefits?

It is believed that there are a host of physical and mental benefits to detoxing. Physically benefits are believed to include the removal of the toxins that store up in our organs, enabling them to start working more effectively again. People who detox also report feeling “lighter” and having better concentration and less fatigue.

“What we see as a fad has actually been done not just for years but for centuries; Ramadan fasting is the best form of detox not just with the food you intake but in terms of overall lifestyle,” says Luluk Ena, trainer at Spa Resources International. “Detoxification is what your body does naturally to neutralise, transform or get rid of unwanted materials or toxins. Detoxes improve and optimise the function of your body’s own detoxification systems. Some people report feeling more focused and energetic during and after their detox,” explains Ena.

Professional Beauty GCC January 2015

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From massages that help release toxins from the body’s lymphatic nodes, to thermal treatments such as hammams where the focus is on purification, the spa is the perfect place to detox.

“In the case of hot and cold therapies (through the use of sauna, steam and cold therapy), the alternation of hot and cold trains the immune system, and, as a result, minor infections and colds are virtually unknown to regular thermal users,” explains Sharon Barcock, managing director of Klafs ME, a company that supplies thermal equipment.

According to Barcock, all Klafs equipment aids in the detoxification process, whether taken as a single item or a combination. “A complete range of saunas are available, through Klafs, with customisable options such as optimum oxygen supply. We also offer steam rooms and hammams.

The steam rooms envelopes the user in hot vapours, while our hammams provide an authentic and traditional approach to cleansing and detoxifying,” says Barcock.

Other equipment includes the D12 Vario Onsen Bath, which combines a steam bath with an Onsen bathtub, meaning that clients sit in warm water with rising clouds of steam. Finally, the Evitarium integrates a mild electric current into the bathtub, exerting a variety of positive effects on the body.

Spa Resources offers a range of Elemis detox products.

One example is the Elemis Lime and Ginger Salt Glow – a body scrub that deeply exfoliates. “This body scrub features the key ingredients of salt, jasmine flower petals, lime and ginger in a unique blend of bergamot, coconut and sweet almond oils,” explains Ena. “This product stimulates the lymphatic system, tones, and leaves the skin soft. It’s suitable

lemon and juniper essential oils turn the oil into a detox cocktail that stimulates circulation and warms the body so that the skin can function at its peak and eliminate toxins daily. It stimulates sluggish or poor elimination systems,” says Ena. Spa Resources also offers Bliss products and machines, such as the Bliss Fatgirlscrub – a skin smoothing body exfoliator that enhances circulation and prepares skin for detox and cellulite treatment. “It contains red algae, which enhances skin repair functions and promotes the drainage of fluid retention and toxins, while the Himalayan pink salt detoxifies the skin surface,” explains Ena. The Product House offers a variety of spa creams, scrubs and gels that aid the detoxification process. Voya Lazy Days, for example, is fine organic seaweed that has been cut by hand and then combined with Dead Sea salt. “Seaweed baths have been used for generations in the care and repair of the skin, and have shown to help against signs of ageing and cellulite,” explains Sally Bull, business development manager at The Product House. “The product is organic and free from impurities, stimulates blood and lymph circulation, deeply detoxifies and helps against the signs of aging and cellulite."

Another product is the Kerstin Florian Mineral Wellness Soak, which contains hand-harvested mineral crystals that can be used in the bath to detoxify and remineralise the body while also relieving muscles. It also contains a high colloidal silver concentration, which is antibacterial and antiviral, and also aids digestion.

So how can you capitalise on this? Maria Haggo, director of The Ritz-Carlton Spa in Dubai says that they offer an entire

for everyone except pregnant or nursing ladies, as well as

detoxing and cleansing section on their menu. This includes

those who have sensitive skin. We recommend clients use it

a Detox Mineral Massage Ritual, which helps the client relax

twice a week.” says Ena. Another detox product is the Elemis Cellutox Active Body Oil, which cleanses the body from the inside out. “The synergy of sea buckthorn and sea fennel extract, along with

through the use of warm mineral stones.

The treatment also helps reduce lactic acid build up. Other detox offerings include the Aroma Hammam Ritual, which features a full steam and exfoliation, leaving the client

Professional Beauty GCC January 2015

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detox

49 massages, body treatments and facials to help detoxify the body. The spa’s 60 and 90-minute Swedish toxi-cleanse massage works on the body’s lymphatic nodes to release toxins using Swedish massage movements. The 90-minute hot stone massage involves placing heated basalt stones along the body to open up energy pathways. The heat is believed to penetrate deeply into the muscles, increasing the blood flow to the area and detoxifying the body.

Heart & Soul also offers a six-hour Love Yourself spa package, which is designed to help clients de-stress, relax and nourish their body. “It includes our Royal hammam Ritual, a Sodashi detoxifying marine body wrap, Sodashi pure radiance facial, foot reflexology massage, a nutritionist consultation, a healthy three-course lunch from The Farm, the Fire and Ice Hand and Foot Treatment, and a Miriam Quevedo hair treatment with a wash and blow-dry,” explains Axinte.

With a plethora of products available, it’s clear that detox therapies can be easily incorporated into spas of all sizes. PB

feeling refreshed, while the Marine Algae Wrap has intense detoxing benefits and consists of a full-body envelopment this is recommended as a course of treatments.

The Signature Meso Sculpting treatment is also a popular detox choice, and helps to re-contour the body through the elimination of toxins and firming ingredients. “This is suitable for anyone on a weight management programme and to support any other form of cellulite reduction programme,” says Haggo.

Haggo also reveals that they will be launching new programmes that focus on cleansing from the inside out, this month. “They will include three to five-day programmes that focus on fitness, yoga, meditation, nutrition and spa treatments,” reveals Haggo.

SensAsia Urban Spa offers The Detox, a 105-minute treatment that uses Elemis products to provide a kick-start to the body with a blend of sage fucus puree and essential oils. “It’s one of the most powerful and effective treatments that we offer,” says Hurt. “It is recommended as a course of three and can be combined with our SensConscious range of body sculpting treatments."

The Detox begins with skin brushing to increase the blood and lymphatic flow, followed by a skin balancing body polish and two body wraps. The first wrap is an application of the sage fucus puree and essential oils. “The powerful mix is applied and the client is then cocooned in a foil wrap and given a heavenly scalp massage with frangipani monoi oil or an amino-active rich milk. After 20 minutes, the client takes a shower and is re-wrapped in the foil cocoon for another 15 minutes. The treatment ends with an application of the specialised concentrate to soothe and kick-start your detox,” says Hurt.

Axinte explains how Heart & Soul offers a variety of

Contacts: Spa Resources: + 971 4 325 54 14 The Product House: + 971 4 379 19 66 Klafs: +971 4 36 9 78 88

Professional Beauty GCC January 2015

spa profile

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Surrounded by nature The Heart & Soul spa, based in the lush Al Barari development, opened its doors to the public in December. Fiona Vlemmiks speaks to spa director Maria Antonela Axinte to learn why it’s a haven of natural healing Tell us about the Heart & Soul concept and vision The concept embraces the Al Barari mantra of “passion for life”, which is at the centre of all our treatments. We offer a retreat from the hectic pace of daily life where an experienced team of specialists will look after guests from the moment they enter the spa. Our vision is to become Dubai’s newest beauty and wellness destination – a day destination spa. What’s unique to our spa is the proximity to nature, which in itself has a healing quality and sets the tone for a memorable experience, while the spa stimulates the senses and ensures guests dedicate quality time to their health and wellbeing.

How long did it take from conception to opening?

A great deal of thought has gone into Heart & Soul, from design to product and treatment selection. It has taken us just over a year and half to put it all together.

Tell us about your treatment menu We offer a variety of decadent massages, award-winning facials, the latest in hair styling and colour, luxurious hair and nail treatments, and day spa packages. One of our exciting, unique treatments is our signature Heart & Soul Six Hands massage. The ultimate massage sees three uniquely-skilled therapists apply a hot herbal compress on the body and then massage the body in perfect unison to ease away stress and tension. The journey concludes with a coconut oil head massage. There is also our luxurious Fire and Ice treatment, which uses smooth hot volcanic and cold glacier shells with varying pressures to heal the body. This treatment detoxifies and cleanses by improving circulation, reducing water retention and removing toxins.

How many treatment rooms do you have?

Heart & Soul has separate levels for men and women each with a dedicated entry, 10 exclusive treatment rooms, private suites, designated nail and hair care sections, an infrared sauna, and a hammam and steam room. With an indoor and outdoor rain shower and plunge pool, guests can enjoy the lush greenery as the constant backdrop to their spa experience.

How many staff members are working at the spa?

Currently we have 20 staff members.

Professional Beauty GCC January 2015

spa profile

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53 Which brands do you use and why did you select them?

Our blissfully effective treatments use acclaimed organic and luxury skincare brands from Sodashi, Hommage, Charme D’Orient, Mama Mio, Forlle’d, Miriam Quevedo, and SpaRitual.

Where do you expect your main customers to come from?

Most of our clients are residents who live in Dubai and the Al Barari community. We have tourists who have stopped by the spa during their visit to famed The Farm restaurant and also a few clients who come from other emirates.

What can customers expect at Heart & Soul?

Customers can expect to de-stress and discover physical and mental harmony in a serene and picturesque environment. The spa’s philosophy is to restore using the soothing effect of nature by helping guests relax, unwind and achieve balance. We promise to help guests look their best, find balance, and preserve their youth.

What is the Heart & Soul’s unique selling point?

Each client will not only receive a unique experience at Heart & Soul but each therapist is fully aware of the guest’s treatment history at the spa and will therefore make sure they receive the best personal service. Our spa detox menu is developed especially for the spa by The Farm to perfectly blend with and complement our treatments. Heart & Soul has a dedicated children’s salon that uses completely natural and non-toxic products for all treatments, which means a day at the spa can be for the whole family, children included.

How will you take advantage of your beautiful location and close proximity to The Farm restaurant?

Our spa packages incorporate a spa detox menu and fresh juices catered by The Farm as well as one-on-one yoga sessions with experienced instructors from Body Language health and fitness club in Al Barari. The menu caters to a wide variety of dietary requirements including gluten-free, vegetarian and vegan.

What will you be concentrating on in the first year of business?

Apart from raising awareness of our spa, we will focus on building and strengthening the trust of our customer base, getting their feedback to improve our offering, and sourcing the latest products to keep up with trends. PB

Maria Antonela Axinte is spa director at Heart & Soul Spa. Contact Heart & Soul on +971 4 388 6040. https://www.facebook.com/HeartandSoulSpa.AlBarari www.heartandsoul.ae

Professional Beauty GCC January 2015

hair expert

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The Hair Doctor Frizzy hair frustration is one of the major concerns of clients in the UAE. Dr Mike Ryan looks at the causes of frizz, and how we can prevent it

H

air expands, stretches and changes its protein bonds when wet or damp and this also happens to hair when exposed to changes in the environment.

When hair is styled, it will keep its desired shape until affected by humidity and static electricity, when the hair will revert to its natural configuration. Our environment exposes our hair to varying levels of humidity and static charge. This, in short, causes the hair and hairstyle to freak out and frizz at numerous times throughout the day.

When your scalp sweats, it can cause your hair to become damp, and when it dries, it dries unevenly and creates frizz. So what can you do to help your clients combat this?

The best way to avoid frizzy hair and to keep a hairstyle as you intended it to be is to ensure that the hair is dried and styled with products that discourage moisture absorption into the hair shaft. Products such as a smoothing cream and moisturisers can all help combat a “bad hair day” and keep the hair frizz-free. In addition, a setting product, such as weatherproof hairspray, can be used to prevent frizz and protect the hairstyle throughout the day. However, be careful not to use too much of any product containing silicone in your quest to battle the frizz. Over-applying this to the hair when wet and then

styling it with a blow-dryer can cause a condition that we call ‘silicone burn’ - an unpleasant brittleness and dullness of the hair that is almost as annoying as frizzy hair.

Using a weekly pre-shampoo conditioning treatment, such as a wheat treatment, will also help to tame unruly locks and keep the hair cuticle healthy, smooth, moisturised and shiny – and therefore more manageable! PB

A few key ingredients to look for when combating frizzy hair: • • • •

Glycerin: Retains moisture Benzalkonium Chloride: Anti-static agent Silicone: Reduces static and frizz Acetylated Lanolin Alcohol: Softens and smoothes hair

Dr Mike Ryan is a trichologist working exclusively in Vivandi’s HairSpa, the leading hair restoration centre in Dubai which specialises in effective, non-surgical hair loss treatments. Vivandi also supplies hair loss products for professional use.

For more information visit www.hairspa.ae or www.vivandi.ae

If you have a question for Dr Mike, please email fiona@professionalbeauty.ae

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Setting the pace Offering a mutually beneficial partnership to clients and raising standards in industry are the aims of Cosmetica’s Ali Hachem.

He tells Fiona Vlemmiks why

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aunching a company in the unstable aftermath of a worldwide recession is an endeavour not for the faint-hearted, yet Ali Hachem was unshakable in his conviction that this was the right time to launch his beauty distribution company in the UAE. Hachem, managing director and owner of Cosmetica, decided to launch his own business in 2009 shortly after the crash that spelt the death knoll for many UAE businesses.

“I knew that I had a new way, a new strategy,” he tells me during our interview at the company’s main showroom based in Deira, Dubai. “It was the right time to start for me. I acquired my showroom for a good price after the economic crisis and I found suppliers were giving good prices. So we took all these factors into consideration. Some people were too nervous to set up a business straight after the recession but I took the decision that this was the right way and time to start for us and it paid off.”

The move to start up a company was taken after careful market research into customer needs and market trends, which Hachem carried out personally. Five years later, and now with a successful business, he continues his hands on approach.

“I spent time researching the market in order to give the best to the customers. Cosmetica's relationship with our customers was, and continues to be, excellent."

Cosmetica opened a showroom in the Kingdom of Bahrain in 2011, in Ras Al Khaimah in 2012 and in Abu Dhabi in 2014. Hachem envisages his operations stretching across the entire GCC in the next five years.

Integral to Cosmetica’s success has been careful brand selection. The company is a one-stop shop for salon owners with a vast array of nail, hair and skincare and spa products

on offer, as well as electrical equipment, salon supplies and furniture being sold to the industry.

“We started with a few products such as Keratin Bliss,” explains Hachem, “as well as our own-label brands – Maestro and Tutti Frutti, which we still carry today. Later on we got Jessica (in August 2013) and RG Hair Botox as well as other top brands. In 2015 we will be launching a big label haircare brand which is famous worldwide but I can’t reveal the name just yet…”

Raising the standard Hachem’s grass roots strategy, he believes, has given him a thorough understanding of the current market needs in the GCC, which Cosmetica is now aiming to address.

“We work very closely with our customers and we spend time listening to them. I try to go and meet the customers personally rather than sending representatives,” he explains.

I knew that I had a new way, a new strategy

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“It does take time and means I am away from my desk but I want to see for myself what is going on in the market.

Otherwise how can I know what the market needs? You can’t just bring products to the market without understanding it.”

From his research and interaction with key salons and spas in the market, Hachem has identified two key issues – the need for increased training and better standards of hygiene.

“Our current focus is on training,” says Hachem. “We have our own academy, a training centre based in our showroom, where we can train our customers. The training is free of charge and the aim is to train our customers in the proper way. It is not enough to just sell them products; we are trying to build a real partnership with our customers.

“Unfortunately, in some cases, people are selling products without having the knowledge, they are selling without a licence, selling products that have expired or that should not be sold in this country. People need to be educated on the fact that they must buy from reputable suppliers; together with good rules from the municipality we can raise standards.

“Salons first and foremost need to provide a good service. This is more important than price, we need to give them the professional products and teach them how to be professional. This is why we are offering them a proper partnership. I don’t want to just sell a customer something and not worry about tomorrow.

“At Cosmetica, we don’t want to just build our business; we want to raise standards throughout the beauty and spa section. We will work together with our competitors to improve the market as a whole so things are even better for the next generation.” PB

Ali Hachem is managing director and owner of Cosmetica, a beauty supplies distributor based in Deira, Dubai

For more information on the company call + 971 7 22 88 722

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Managing complaints Maria Dowling explores the thorny issue of customer grievances, and explains how to deal with them effectively

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f we look at the precise definition of customer service, it isn’t just about the service a customer receives from you; it encompasses the “provision of service before, during and after a service has been provided”.

We all try our best to provide the best possible service.

After all, your client is a walking advertisement for you, so not only do you want her to look great, but she has to have good things to say about you too.

I have formed some great relationships with my clients, some of whom have become good friends, and I believe that this is the essence of good customer service; creating a relationship that the customer feels they want to pursue.

So what happens when the customer isn’t so happy?

Fortunately, complaints are a rare occurrence, but we always have to be prepared to deal with them in the correct way.

Let’s begin on a positive note. Customer complaints are a good benchmark to improve your business, if you address them correctly. Once you have solved the problem, you will learn from it and avoid the situation happening again. I try to look at each complaint as a situation where the customer is giving you the opportunity to put things right, so I must find a solution to the problem as quickly as possible. So what happens when the customer isn’t so happy? Fortunately, complaints are a rare occurrence, but we always have to be prepared to deal with them in the correct way.

First and foremost, put yourself in the mindset of the client. How would you feel? How would you want to be treated?

Start by staying calm and listening to the complaint directly from the customer. Try not to interrupt, direct the client away from busy areas into a quieter more personal

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63 zone. If you have an office, it is a good idea to use this to create that one-to-one environment.

Find out the facts and forget the egos and emotions of staff. Be sympathetic to the client's feelings and, again, think how you would feel in her position. Collect a stepby-step account of what has happened, and then go through the customer consultation form to see what was agreed upon during the consultation.

I’m a stickler for conducting thorough consultations before starting the treatment. I always make sure my team do this and record the conclusion for clients, both new and existing. It’s important to manage the client’s expectations, be honest and realistic about what can be achieved and make sure the client is clear about what you are able to achieve during the treatment. This leaves less room for complaints and the end result is not as much of a surprise!

So how do you deal with actual complaints? There are two options. The first option (which in my opinion is not an option!) is to tell the client in no uncertain terms that her complaint is unfounded, resulting in her leaving an unhappy client, telling her friends and possibly posting something pretty defamatory about your salon on social media. This would result in a loss of revenue, effect your bottom line, and could contribute to losing clients and possibly members of staff. Ok, this is worst-case scenario but an unhappy client can do no end of damage to your business.

Option two is, in my opinion, the only option. Deal with the complaint immediately as the longer it is left, the more "thinking-time" the customer has, and this can often lead to things being blown out of proportion.

Get your facts from the member of staff involved as well as from the complainant and then come back with a solution. Make sure to follow up on the communication with the customer, if you say you will call her back in an hour, make sure you do!

Document all customer complaints and keep them in the staff member’s personal folder. This helps you monitor if the problem is with the member of staff and there are recurring complaints, which means additional training is required to address the issue.

When handling the staff member involved, all too often they will be defensive and ego comes into the equation. I always teach my staff that it's important to remember customer complaints are not about you personally, and the most important thing is to help the client resolve her problem. The client needs to see that the team is working hard and members of the team are going out of their way to solve the issue, regardless of the outcome.

In my salon, so that we can all learn from these errors, the entire team has a half an hour meeting every Saturday

morning when we go through any complaint from that week, how it was addressed, and what could have been done to avoid it turning into a complaint. The only time a customer asks to speak with the management is when she is getting no satisfaction from the member of staff she is dealing with. I also say to my team that if the situation is becoming difficult to resolve, make the decision to call in the management before the client asks for this. This shows that you are trying to help by being proactive. If the client gets to a point where she is getting upset and wants to speak to a manager, the situation becomes harder to resolve for everyone. Call in the management before this happens.

Happy, satisfied customers mean more client recommendations. Pleased customers mean that staff members grow their client base and as business owners our bottom line increases, so keeping clients happy is a "win-win" situation for everyone.

Remember, a complaint handled well will result in a loyal client who will focus on the positive outcome rather than the problem itself. PB

Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call: +971 4 345 42 25.

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Behind

closed doors Mystery shopping has been with us since the 1940s, yet it is still one of the best ways to evaluate your staff says Sally Hewerdine

S

imple observation is a powerful tool to evaluate our

The assessment should be standard procedure as part of your

operations and one we use daily without even being

quality checks.

conscious of it. However when it comes to treatments

Delivering the message to staff

that are performed behind closed doors, we have

All staff should be aware of the mystery shopping process. While

very little control over the level of service being

they cannot be informed of when it is going to happen or who is

offered and therefore have to find a way of evaluating this. The

taking part, it is a good idea to remind them regularly that it could

mystery part of mystery shopping is essential, not because we

happen at any time. In some organisations even the management

want to catch people out, it is the only way we can get a true

are not aware as to when the evaluation is going to take place. A

representation of what is actually happening on a day-to-day

large business such as a hotel will have its own separate quality

basis.

department.

So how do you go about organising a mystery shopper

Remember that transparency builds relationships between

evaluation? A mystery shopper may be hired to focus on a

management and staff. It is vital that they understand the

particular area of service or for a total overview. These specific

reasoning behind mystery shopping, to enable staff to improve

tasks or focus will be indicated to the shopper by the

their service and celebrate the excellence of their service.

management, it maybe that a series of complaints have arisen

Choosing the shopper

and an investigation needs to take place. The shopper will need to

The task of mystery shopping should not be taken lightly; this is

fill out a questionnaire form. This form is normally designed with a

not the time to be inviting friends for a free facial. Professional

mixture of tick box answers and an area for the shopper to give

mystery shoppers bring a whole new level of observation

more detailed explanations of his or her experience.

techniques that can really help you understand what is going on

Questionnaires

and what needs to be addressed. Experts in the industry can give

The questionnaire you provide for shoppers is a vital tool.

advice and creative ideas that will not only help with service but

Professional

also with design, marketing and all aspects of the business.

mystery

shoppers

will

prepare

using

the

questionnaire to familiarise themselves with the standards

The transfer bridge

required. All questionnaires should cover every aspect of the

The transfer bridge is a term we use to ensure that whatever we

service, from finding the location and meet and greet, to the close

learn in training or assessment gets actually transferred into the

of treatment and aftercare. Ensure that over a period of time

operation. The exercise of mystery shopping is a compete waste

various approaches of booking an appointment have been used

of time if we don’t analyse on the outcomes. Negative outcomes

by the shoppers. For example, one shopper needs to make an

need solutions and training to rectify situations and positive

appointment over the phone and on another occasion it would

outcomes need to be celebrated and made into best practice. PB

need to be made from a walk in or through the internet. Ensure different treatments are tried, as well as ensuring shoppers try different therapists.

To prepare your questionnaire, take yourself on the journey you expect your clients to follow when visiting your salon and for each section, make a note as to what should happen. These notes can then be transferred into questions, ensure that all procedures and ways specified by your brands are included.

How often do I need to arrange mystery shopping?

There are no specific rules as to how many times you arrange your mystery shopping, however a general rule of thumb would be once a month. Larger departments, an influx of complaints or changes to the operation will require more mystery shopping.

Sally Hewerdine is a spa and wellness specialist with 25 years' experience.

Her career has taken her around the world and has included a stint as a health and beauty editor in Dubai.

Her recent passion is for training.

This has inspired her to create “SpotlightOnSpa&Wellness”, a company designed to motivate and educate spa and wellness industry professionals.

Her book, Driving Retail is available now, published by Lulu.

If you would like to acquire the tools for job applications contact Sally, email: info@spotlightonspa-wellness.com

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Smooth as silk This month we investigate a new hammam ritual, laser hair removal, a hydra-facial and an innovative hair treatment Kérastase Discipline

The lowdown: Discipline is a new in-salon protocol that offers lasting control without chemically modifying hair.

The treatment is supported by the new Discipline range of products which shorten blow-dry time and contain the highest Pro-Keratin concentration of any Kérastase line.

Developed after research revealed that frizzy hair was one of the major concerns of women worldwide, Discipline aims to give control without rigidity in contrast to many keratin treatments that smooth frizz but straighten and flatten the hair. It can even be used on curls to smooth the hair without affecting the curl.

The treatment tames the hair fibres on two different levels; inside the hair to give a solid structure and on the surface for flawless finish, thanks to the combined action

of the line’s Morpho-Keratine complex and the exclusive biomimetic Research Ceramide.

PB Says: I am really looking forward to trying this treatment being a huge Kérastase fan. My hair is frizzy but thin so straightening treatments, or even the use of flat irons, control the frizz but leave my hair looking lank and flat.

My treatment takes place at the luxurious Physiomins Beauty and Slimming Centre in Abu Dhabi. The salon is presenting Discipline to its most loyal customers and after an explanation of the products and treatments, my hair is shampooed with the line’s Bain Fluidealiste.

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shampoo before the treatment is applied. It smells fresh and clean. A flat iron is then run over the hair to help the product penetrate further. My hair is washed and conditioned as normal, including a lovely head massage. My hair feels silky and smooth immediately and after the blow-dry and I am amazed by how shiny and healthy it appears. I leave the salon looking wonderful but the true test of the treatment comes when I wash and dry my hair at home. The Discipline treatment does not negate the need for blow-drying, but it does promise to cut drying time and make styling more simple, and it certainly lived up to that promise. Although my hair is not completely frizz-free, it is now so much easier to style and I am finally able to

achieve a salon-look at home. In fact, I have received a couple of compliments on my hair since the treatment.

The major Discipline selling points for me are the little down time involved and the lack of chemicals normally involved in hair smoothing treatments. I am truly delighted with the results. The treatment lasts around 10 washes and I’ll certainly be back for more.

Best for: Those who want to control frizz but keep freedom of movement Call L’Oréal +971 5 6605 5079

Anantara Eastern Mangroves Hotel & Spa Red Flower Hammam Ritual

Anantara Spa in Abu Dhabi is launching a new and exclusive treatment this month.

The Red Flower hammam Ritual is inspired by the traditions of Arabian culture and the ideals of Thai hospitality.

Guests can indulge in the age-old ritual in Anantara Spa’s traditional Turkish Hammam, under the supervision of the traditional ‘tellak’, as who guides guests through the ancient art of the hammam ritual. Created to draw deep impurities from the body and detoxify, the Red Flower Hammam Ritual, is a six-step treatment based on the ancient Roman thermae and traditional hammam bathhouses.

Each of the six steps provides a layer of detoxification to

purify the body, leaving it warm and radiant. To begin, the skin is intensely scrubbed using Lemon Coffee Blossom and Olive Stone Scrub, then slowly polished with Jasmine Rose Rhassoul Clay and cleansed with Moroccan Mint Tea Silt purifier and then cooled and oxygenated with Orange Quince. The ritual continues in a treatment room with a choice of either a 45 or 75 minute relaxing massage using Cardamom Amber Oil, a mixture of jasmine, cardamom, bergamot, amber and clove oil. To complete the ritual the body is re-hydrated using Tangerine Fig Butter Cream, which deeply detoxifies the skin.

Call Eastern Mangroves Hotel and Spa: +971 2 656 11 46

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70 Kaya Skin Clinic Aqua Radiance The lowdown: Aqua Radiance is a natural treatment, designed to be restorative to the skin and utilising two key natural, and indeed life-giving, ingredients: oxygen and water. The aim of the treatment is to repair damage caused to the skin by pollutants, UV rays and the general stresses and strains that we all endure in our daily lives, and to help promote healthier skin cells. The process begins with a consultation with one of the clinic’s qualified dermatologists. My skincare routine and any concerns I have are discussed and this is followed by both a visual and photographic examination of my skin. The latter of which more clearly addresses areas such as pigmentation, red spots, wrinkles and pore openness and from which I’m provided with an image of how my skin could look in five years.

Fortunately, the picture isn’t a distressing one, but it does demonstrate that there is room for improvement.

With the initial assessment completed, the Aqua Radiance ritual begins with the therapist washing and cleansing my skin.

This is followed by an exfoliation process that involves water jets being rapidly and powerfully applied in a downward motion across my face and neck to encourage lymphatic drainage and the expulsion of toxins. A second application of the jets, at a slightly different speed, helps with exfoliation, sloughing away dead skins cells and unclogging pores. With the skin now open and beginning to breath again, a – thankfully – brief extraction process alleviates my skin of any blackheads.

The jets are utilised again to deeply infuse into my skin a multivitamin treatment that will not only hydrate my skin, but also stimulate it and promote new collagen, firmness and suppleness. Further hydration is provided courtesy of a rehydrating mask before a layer of light sunblock is applied.

Best for: Anyone and especially those who like natural and non-invasive skin care treatments.

Professional Beauty GCC January 2015

PB Says: The cold jets may cause a sharp intake of breath as they initially touch the skin, but there is nothing uncomfortable about this treatment and my skin felt and looked notably plumper, clearer and softer for several days following it.

Tested by Zoe Moleshead

Candela-Gentle Max laser system - Dubai Cosmetic Surgery

When it comes to laser hair removal, skin type, hair texture and colour matter. For the laser to do its job well, the light has to be attracted to the melanin at the root of the hair, where the hair is heated and destroyed. Hence those with pale skin and dark hair are the perfect candidate for laser removal, while lightskinned people with light or red hair are usually the most difficult to treat due to the lack of melanin present in the hair follicle.

However, with the US-made laser system Candela-Gentle max laser, available at the Dubai Cosmetic Surgery clinic, all skin types can benefit from laser hair removal.

“This latest generation of Candela-Gentle max laser system that we are currently using has two lasers in one, meaning two wavelengths,” says Olimpia Carmen, head of the Laser and Skin Treatments department at Dubai Cosmetic Surgery.

“One is 755nm, for people with a lighter skin tone and all hair types, and another is a 1064nm laser suitable for darker toned people will all hair types (from coarse to vellus hair).

With all these qualities, we can now safely perform an effective laser hair removal procedure.”

A minimum of six sessions is required, with intervals of 6-10 weeks between treatments. Then maintenance treatments should be performed every two to three years.

The Candela-Gentle max laser can be used anywhere on the body because of its multiple wavelengths and the treatment takes anywhere from 15 minutes to one hour depending on the size of the area targeted.

Call +971 4 348 55 75

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Fine furnishing

We talk to the Farzana Khan, owner of the newly-opened Hair Highness salon in Dubai’s Jumeirah district to find out how she achieved it’s eclectic look Tell us about the Hair Highness story from conception to opening?

After long deliberation and having had a successful salon in the UK, I wanted to open a salon in Dubai that would reflect my passion. We sourced a building that had been a spa in the Jumeriah area. Even though [in its existing state], it didn't have the look and feel I wanted, I could see that it had great potential. The building was dark so we ripped everything apart. From the rubble we made a beautiful salon with silvery grey walls and Venetian mirrors, creating a luxurious setting. We also have amazing natural light now.

How important was the appearance of your salon when setting up your business and how did you decide on the theme?

“Beauty First” is the philosophy at Hair Highness. The salon is sleek, chic and has a Bohemian feel to it with an eclectic approach to the style. I wanted the salon to be a “home away from home” – a sanctuary for people wanting to get away from the hustle and bustle of Dubai. I envisaged clients and staff chatting other over coffee in a beautiful, relaxed setting, complete with gorgeous Venetian mirrors and Victorian picture frames.

What services do you offer?

The salon’s offering encompasses a broad range of treatments from threading, waxing, cuts, colours, facials and mani and pedis. We use superior products to deliver excellent results. We pride ourselves in all round grooming in a luxurious, comforting and relaxing ambience.

How did you select brands for the salon?

We selected high-quality brands because we believe that carrying great brands is one of the most important elements for success in this business. We use CND products – the Vinylux and Shellac, as well as the CND Spa products for the hands and feet. Casmara facials that have ingredients like Goji berries and algae are also offered and we do Brazilian Blowouts, which are popular with the likes of Jennifer Anniston. Other hair brands we use include Label M and Tigi and we are soon introducing Guinot facials. A lot of market research went into selecting these brands. This included visiting trade shows, speaking to brand educators and other people in the business.

“The building was dark so we ripped everything apart. From the rubble we made a beautiful salon with silvery grey walls and Venetian mirrors, creating a luxurious setting”

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Where did you source your furnishings?

We purchased our furnishings before having a definite theme. We got the Venetian mirrors from an antique fair in the UK. The Victorian-style frames were found in a small shop in Deira. They came in gold, but I didn't want this colour so I painted them myself in pastel colours and brought out bits of the original gold through to the new colour. Our leather chairs were found in a little shop in Mirdiff. The Italian washbasins, hairdressing chairs are from Maletti and our pedicure chairs and treatment beds come from Nazih. The manicure station was made up from Ikea furniture. The coffee tables and desk were from The One. The antique looking, glass lights were from a shop in Covent Garden, in London, and the flooring is Spanish and Italian, purchased from a wonderful shop on Sheikh Zayed Road. My husband and I did both the design and layout.

What’s your future vision for Hair Highness?

Our focus is on making our clients feel special and pampered. Our vision is to expand and develop into more branches. We have had some successful Eid Promotions and we sent out some lovely packages for the festive season. We would also like to have soirees in the future where we can give fab treatments whilst having some yummy canapĂŠs and refreshments. We hope to venture into home services too where some of our busy customers can have their services done in the comfort of their own homes. PB

Farzana Khan is owner of Hair Highness salon which opened this summer in Jumeriah, Dubai.

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77 L’Oréal Infinium is a newly launched professional hair spray from L’Oréal Professionnel. Utilising a new formula, the spray is extremely fine and dry and leaves no visible residue or stiffness to the hair. The secret behind the new spray is ultra-fine professional grade droplets, while the hold strength ranges from strong to extra strong. The spray can be used for a variety of different styles, including backcombed and extra-voluminous looks.

Call L’oreal +971 5 6605 5079

New Year, New products 2015 kicks off with plethora of new products to please your clients

Orly Orly’s One Night Stand Peel Off Basecoat promises to eliminate the challenges of removing chunky glitter nail lacquers. Applying the base coat not only allows the glitter lacquer to be peeled off in one swift movement, but it also prevents damage occurring to the nail. Glitter nail lacquer should be applied over one thin layer of the basecoat after it has dried and removed after one or two days.

Call Sawaya +971 4 379 99 39

Anne Semonin The Resurfacing Peel Mask is the ultimate skin renewal product for clients to use at home, combining the benefits of a chemical, mechanical and biological peel. The product harnesses active AHA fruit acids from marine extracts, citrine powders and protease enzymes that help to efficiently remove any dead skin cells and smooth the skin, to promotes radiance.

Call The Product House + 971 4 379 19 66

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78 Gelish and Morgan Taylor The Happy New Year collection from Gelish and Morgan Taylor Lacquer is a duo kit, which includes a long-lasting chip-free Gelish polish in Lucky Lady and the Morgan Taylor Lacquer polish Big Bang Red. The bold kit also features foil nail art and a Gelish heart keychain. The choice of bright reds for the polishes plays into the colour’s associations with prosperity and protection – all things one hopes for in a new year.

Call Sawaya +971 4 379 99 39

Rahua Recent newcomer to the Middle Eastern market, Rahua is promising a va-va-voom boost to hair with its Voluminous range of products, which features a shampoo, conditioner and spray. All the products are 100 per cent natural; the shampoo is designed to cleanse and refresh hair, while also creating body and bounce, and features citric juices, lavender and eucalyptus and Ungurahua oil.

The creamy, lightweight conditioner promotes volume and vitality, while the versatile, USDA organic spray offers a soft hold for hair and promises to revitalise the scalp.

Call Beautiful Brands +971 4 374 69 50

Aromatherapy Associates The Inner Strength Body Oil helps clients find their inner strength in challenging and difficult times while softening and caring for the skin. Formulated with a unique blend of rose, clary sage, frankincense and cardamom essential oils, combined with skin conditioning jojoba and peach kernel oils to help leave skin smooth while inspiring a sense of positivity. Ten per cent of proceeds from every bottle are donated to the charity, Defence Against Cancer.

Call The Product House + 971 4 379 19 66

Rodial The Cougar Skin range helps support and combat the effects of menopause on the skin by increasing its levels of collagen and elastin. It promises to firm, regenerate and repair. During menopause the skin can become crepey due to the disconnection of the dermis to the epidermis. Wild yam phytosteroids are combined with a collagen tripeptide to fight the multiple signs of ageing.

Call The Product House + 971 4 379 19 66

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81 The Gharieni Group The new MO1 Evo lounger is designed for relaxation areas and features a handset which can be used to individually adjust the headrest, backrest and leg and foot supports.

A functional memory setting system also allows eight different positions to be saved and recalled as required.

Crafted from soft, cushioned upholstery with memory foam, the MO1 Evo also has two pull-out shelves and a reading lamp and is available in white, cream and choco upholstery colours with white or wenge wooden parts.

Visit www.gharieni.com

Klafs The Holistic Spa Cloud 9 by Sha for Klafs offers a unique sensorial relaxation experience. The cocoon-like pod is a spatial work of art, conceived exclusively for Klafs by the Viennese artist and perception researcher Sha. The space provides a cosy environment for the user, free from external disturbance. The ergonimacallydesigned structure features changing coloured lights for different moods and the Cloud 9’s swaying movement and sound composition give the impression of space, and a feeling of weightlessness.

It is perfect for allowing those operating in today’s high-performance society to achieve inner balance and can be used as a standalone experience or as an add on to other spa experiences. Try it for yourself at the Klafs showroom in Dubai’s Healthcare city.

Call Klafs: +971 4 36 9 78 88

Reviderm Triple C Cure is a lipid free, high dose, two-phase cure concentrate with many skin rejuvenating properties.

The product can be used several times per year as a 21-day intensive rejuvenation cure, or on a more regular basis depending on the skin’s needs.

Collagen synthesis is activated through fibroblast stimulation, making the skin firmer and smoother. The combination of vitamin C, OPC and zinc salt creates an antioxidant network within the skin, effectively neutralising free radicals and stimulating the healing process. Reviderm says that Triple C Cure's formula contains the highest possible concentration of stable vitamin C on the market. A high dose of vitamin C limits the tyrosinase’s activity, regulating pigmentation and leaving the skin with a more even complexion.

Call Specialized Beauty + 971 4 388 45 49

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Call us on +971 (0)437 57300 or email info@professionalbeauty.ae

SUPPLIES SpaLution is an innovative full-service Spa Consulting Company dedicated to the consulting, design, planning & development of salons, spas, medical spa, resorts and health clubs.

TO ADVERTISE CALL

Email: info@spalution.com Mob: +971504438812 www.spalution.com

+971 (0)437 57300

DISTRIBUTORS Cosmetica Beauty and Personal Care Equipment Trading Tel. 04 2394666 www.cosmeticatrading.com ali@cosmeticatrading.com

BEAUTY PROFIT SUPPLY LLC. Dubai, UAE P.O. Box 215339 www.beauty-profit-supply.com T: +971 4 341 8851 F: +971 4 341 8522 M: +971 55 92 0166

Acumen International Trading Cosmetics Tel. 04 3212381 fax. 043212382

FOR SALE TO ADVERTISE CALL +971 (0)437 57300

LPG CelluM6 EndermoLab

Condition: Excellent with more than 80 pre-programmed protocols Used: 3 Years Price: AED 125,000 High Performance machine with earning capacity of AED 30,000 - AED 40,000 per month.

For more information, contact: Allison Pickford M: 050 851 7519 - T: 04 363 8318 E: allison@bodysmart.ae

Professional Luxury hair care range

is now available in the UAE. All salon and retail enquiries contact: info@emergingbeautybrands.com +971 4 368 7288

Professional Beauty GCC January 2015

professionalbeauty.ae

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training

DISTRIBUTORS

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RECRUITMENT

DISTRIBUTORS

STEP INTO THE LIMELIGHT

The Spanish Hair-Products brand, has arrived to UAE after decades of supporting professionals in Europe get the results they need.

Take a starring role at Marquee.

Marquee is a new hair salon brand that provides premium hair styling and advanced hair treatments to the UAE’s style-savvy and well-travelled women.

Marquee is part of House of Enspa (www.houseofenspa.com), a leading beauty group that operates 13 spas and salons where 400 members of staff are dedicated to offering a flawless, consistent and holistic customer experience.

Marquee currently has three locations across Dubai and Abu Dhabi and we’re continuously looking to expand our talented team of top notch female Senior Hair Stylists. We’re seeking people with the perfect blend of technical and creative brilliance who listen and collaborate – not just talk – to guarantee that each and every client steps out of the salon feeling red carpet ready.

In return we’re offering the opportunity to work in an inspirational environment, and promise a commitment to continuous education that will further develop your creativity and technological knowledge.

Distributor: Curl and Flow Cosmetic Trading.

Curl & Flow Cosmetic Trading LLC Al Barsha 1 , B8 Building ,Office 501 PO Box 392410 Tel :+971 4 3850557 | Fax : +971 4 3850558

IZIL BEAUTY STAND DUBAI: Dubai Festival City Center: 1st Floor, Opposite Paris Gallery.

Ibn Battuta Mall: Persian Court, Opposite Debenhams ABU DHABI: Al Wahda Mall: 1st Floor, next to Birkenstock Shop Dalma Mall: Ground Floor, Opposite Anotah Shop

Email: info@curlandflow.com Website: www.curlandflow.com Dubai, United Arab Emirates

Revitalise your career at Marquee – Just send your CV (with photo) to talent@marquee.ae

YOU. BEAUTIFULLY REINVENTED. To know more about us, please visit to our website: www.marquee.ae

TO ADVERTISE CALL +971 (0)437 57300

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Call us on +971 (0)437 57300 or email info@professionalbeauty.ae

DISTRIBUTORS

USA’s NO.1 Brightening Cream

A New Era of All Natural Skin Brightening Treatments BLEMISH CREAM effectively lighten many different types of Skin Discolorations including Sunspots, Hyperpigmentation, Melasma & Birthmarks.

INTIMATE CREAM effectively brighten one’s sensitive areas such as the genitals. Areolas, anus, knees, elbows, & under arms.

SCAR & REPAIR CREAM improve the appearance of Post-Surgical Scars, Acne Scars, Burn Scars, Caesarean Section Scars, & Traumatic Scars.

Burj Khalifa Area • Business Bay • Prism Tower • Office 1306 • T: +971 4 438 7747 • Dubai, UAE E: info@biofade-me.com • www.biofade-me.com • biofade-me • biofademe

salon supplies

Come visit us at stand #609 at the Professional Beauty Exhibition on 25-26 January 2015.

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Diary dates February 22 Professional Beauty and World Spa and Wellness Awars The Brewery, London A glittering evening that sees honours given out to the leading lights in the international spa, beauty, nail and make-up sectors. www.professionalbeauty.co.uk February 22-23 Professional Spa & Wellness Convention London ExCeL, London Europe’s leading networking event for CEOs and owners of spas, hotels and wellness centres. This year’s topics include new revenue streams and increasing sales and profitability. www.professionalspawelllness.com

Don’t Miss...

February 26-28 KOZMERIK EXPO Crocus Expo IEC, Moscow An annual exhibition that features equipment and products in the areas of make-up, aesthetics, nail care, training, hair care, salons and spas. www.ki-expo.ru/en/en-exhibitionsmoscow/ February 28 – March 1 Mondial Spa & Beauté Grande Halle de la Villette, Paris The annual fair brings together professionals from the wellness, aesthetic and cosmetic industry with manufacturers, distributors, hair, spa and salon professionals all in attendance. http://msbparis.com

JANUARY 25 -26 PROFESSIONAL BEAUTY GCC Madinat Jumeriah, Dubai The inaugural Middle Eastern edition of the Professional Beauty Exhibition, dedicated to spa, hair and beauty businesses operating in this region.

See the latest products and treatments, network with key industry people and attend the educational seminars. The first Professional Spa and Wellness Convention GCC will run alongside the show, offering unparalleled networking opportunities with leading lights from the GCC region. www.professionalbeauty.ae

SEND US YOUR DATES Send us details of any events you are planning via email to Ú news@professionalbeauty.ae