Professional Beauty GCC - July 2017

July 2017

For your beauty, hair and spa business

GCC

SUMMER STAPLES Essential summer products revealed

Colour conversation Tailoring consultations for your clients

Winds of change One-to-one with the CEO of Dermalogica

waxlyrical lyrical Exploring opportunities to

expand your waxing services

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6 Published by and (C) 2017 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City.

321 Building #8, Dubai. UAE t: +971 (0) 4 375 66 53 Trade Exhibitions & Publishing FZ LCC News editor: Emma Baron emma@professionalbeauty.ae Contributors: Maria Dowling Advertising: t: +971 (0)50 359 1157 Sales director: Zaid Nourouz zaid@professionalbeauty.ae Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0) 4 375 66 53 Marketing Manager: Emma Baron emma@professionalbeauty.ae General Manager: Andrew Green andy@professionalbeauty.ae Publisher: Mark Moloney Design & production: Image Creative Design www.imagecreativedesign.co.uk Printing: Masar Printing and Publishing, Dubai-UAE - PO Box 485100, Dubai www.masarprint.com Controlled Distribution: Blue Truck www.bluetruck.ae The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers.

Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances.

in this issue... 23

The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. Anyone dealing with advertisers must make their own enquiries.

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Regulars 9

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57 Treatment news We share our experiences of new and innovative treatments, plus their business benefits

Insider Our exclusive monthly stats for beauty salons, spas and hair salons

64 Calendar The essential dates for your business diary from trade shows to conferences and training

29 Ask the experts Advice on offering lashenhancing treatments, boosting spa business over the summer months and using hair extensions as a tool and technique to make clients’ hair thicker Cover image: Shutterstock

Hairdressers Journal

News Openings, launches and the rest of the news from the world of spa, hair and beauty

37 White romance Opulence and pureness collide 42 Colour cure Simple guide colour that enhances the cut and colour

Features 41 Ten ways to add value to your customer service Maria Dowling shares her favourite salon marketing ideas

42

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elcome to our summer issue! Within this issue we talk to a bunch of experts, such as hair guru Maria Dowling, who provide top tips on making the most of the quieter summer months.

To mark the launch of Dermalogica’s latest product, we catch up with the brand’s new CEO, Aurelian Lis. Turn to page 35 where we discuss the importance of personalisation for the brand, plus their plans over the next year here in the UAE. There’s more to waxing than just…wax. We explore the other opportunities when it comes to ensuring your waxing treatment remains number one on your menu over the summer. Read more on page 23.

For clients who choose to stay in the UAE, or those who seek the sun abroad, it’s important that they are educated in keeping their skin, hair and nails healthy in the sunshine. We put together our top sun safe essentials on page 59.

The next issue of Professional Beauty will be available in September, when we will highlight the latest autumn trends. In the meantime, keep up to date with all the latest news by visiting our website and social media pages.

Keep your eyes peeled for our Buyer’s Guide due to land in July – an essential listing full of local suppliers and brands which is an essential tool for your beauty or spa business.

Emma Baron

29 On the cover 23 Wax lyrical How waxing offers opportunities for great returns and for retaining customer loyalty 35 Winds of change One-to-one with the CEO of Dermalogica 42 The colour conversation The consultation is the most important part of the colour service, so what should you be offering different clients?

57 35

41

59 Summer staples The pick of the best summer products

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NEWS

All the news and views from the world of beauty, hair and spa

Celebrity hairdresser Rossano Ferretti opens hair spa in Dubai

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et in the Jumeirah district the fully converted villa houses the new hair spa which allows customers to enjoy the unique Rossano Ferretti experience. The salon will have an extensive range of treatments from the signature “Method” cut through to specialist colouring, waxing, manicures and pedicures plus much more.

With celebrity clientele such as Angelina Jolie, Jennifer Lawrence and Salma Hayek, Rossano Ferretti has salons in Rome, Madrid, LA, Monaco,

New York, Paris, London, Beijing and now Dubai with a further Middle Eastern salon opening in Abu Dhabi next month.

As one of the primary innovators of the hairdressing industry, Rossano Ferretti has consistently impressed his peers with his interpretation of individual beauty, revolutionising the way clients perceive a hair-cut and the accompanying salon experience.

Rossano Ferretti owes much of his success to the signature beauty

concept and technique “The Method” celebrated for functioning as an invisible haircut that allows one’s hair to fall with natural movement. The technique also draws a connection between the personality, body and hair of each individual. Ferretti comments: “My passion lies in celebrating each woman’s unique beauty. That is why I created ‘The Method’. There is a big difference between merely cutting a woman’s hair, and bringing to life her natural beauty.”

Link between neuroscience and beauty to be key theme at 2017 Global Wellness Summit

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his year’s Global Wellness Summit will delve into the emerging connection between neuroscience, beauty and wellness. A key topic at the conference – which will be held in Florida in October – will be the

science behind beauty and its emotional impact, an emerging area of research.

There will be keynotes from three experts on the neuroscience of beauty – Dr Anjan Chatterjess, professor of neurology at The University of

Pennsylvania and chair of neurology at Pennsylvania Hospital, Nancy Etcoff, assistant and psychologist at the Massachusetts General Hospital Department of Psychiatry; and Dr Lisa Ishii, chief quality officer for clinical best practices for the Johns Hopkins Health System and senior medical director for clinical integration in the Office of Johns Hopkins Physicians.

Dr Chaterjee will present findings from a new research project undertaken with the Global Wellness Summit, which looks at biases against people with facial disfigurements and how to best overcome them, as well as the concepts that best bridge beauty and wellness in order to develop practical operations to resonate with consumers.

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New research says low levels of vitamin D does not raise risk of asthma or dermatitis

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ow vitamin D levels do not raise the risk of conditions such as asthma or atopic dermatitis.

The new study, was carried out by a team of researchers from the McGill University and the Lady Davis Institute at the Jewish General Hospital, both in Montreal, Canada.

The research, led by the university’s Dr Brent Richards, set out to determine whether there was an association between genetically lowered vitamin D levels and an increased risk of asthma, atopic dermatitis and higher levels of total immunoglobulin E (IgE) – which serve to protect against parasitic infections.

The team examined the single nucleotide polymorphisms (SNPs) – the most common form of genetic variation found in people’s DNA – of more than 100,000 people from existing large scale studies surrounding vitamin D. The researchers looked at the four genetic variations that are associated with low levels of 25-hydroxyvitamin D – a marker of vitamin D deficiency – as well as looking at the possible associations with adult-onset asthma, and analysed the correlations with childhood asthma separately.

They found no significant differences between the incidence of asthma, atopic dermatitis or raise IgE levels among those with the four genetic variants and those without.

Dr Richards commented: “Previous findings suggest that low vitamin D levels increase risk for some inflammatory diseases like multiple sclerosis, but these effects do not translate to other inflammatory diseases like asthma and atopic dermatitis.”

Nikki Beach resort Dubai launches new ESPA concept spa Nikki Beach has announced the launch of Nikki Spa, a serene relaxation sanctuary located within the premises of the seaside resort. The venue introduces a distinctive ESPA treatment concept, results driven products and a team of spa experts, bringing to life the best of wellbeing in a contemporary setting for the resort’s guests.

Spanning over 1,650 square meters, the urban oasis features seven specially beautifully-appointed separate spa suites for men and women, one couple’s suite in addition to a hammam chamber, sauna, steam, ice fountain, and a mixed vitality pool.

Commenting on the launch, General Manager, Alexander Schneider said: “We are thrilled to introduce Nikki Spa as an extension of the Nikki Beach brand and reveal a real destination

spa. The venue will feature areas of different energy, from the vibrant hair and beauty experiences to the tranquil

treatment rooms and hammam chamber where guests can unwind and refresh their minds.”

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Cell therapy, detox and sleep treatments pose growth opportunities for spas

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ell therapy, sleep testing and detoxification treatments are among the global wellness trends identified as key opportunities for hotel, resorts spas and wellness centres.

The new report by Horwath HTL looked at future trends and opportunities across the wellness and aesthetic industries and ways in which luxury spas can cater to the wellness interests of “high net worth individuals”. Advanced antiageing treatments are predicted to hone in on cell therapy to kick start clients’ regenerative processes by injecting active cell extracts and

fostering cell rejuvenation. This is particularly targeted at spas with a large clientele in the 40+ segment.

The wellness industry’s current focus on sleep, thanks to emerging research on the links between health, beauty and neuroscience, is predicted to inspire more high-end spas to house sleep testing centres to assess client’s physical health in terms of their sleep, with the help of doctors and sleep therapists. This could then be supported by a tailored, holistic programme to rectify sleep issues that incorporates the spa’s other facilities.

Intravenous therapies could see renewed interest in terms of detoxification, particularly appealing to those aged over 36, said the report. By offering drip cocktails with multiple health benefits, such as energy and immune boosting as well as detoxifying, wellness centres could add an attractive and “relatively straightforward” additional revenue stream, said the report.

Global medical aesthetic treatment market continues to boom The US represents the largest market in non-surgical cosmetic treatments, but the highest growth rates are being seen in Asia, according to a new report from Horwath HTL Health and Wellness.

The report explores the primary differences between cosmetic treatment categories; reviews industry performance, growth and trends; and identifies ways for operators and investors to use cosmetic treatments to boost spa facility performance.

Between 2015 and 2016, the most significant growth rate in non-surgical procedures was for photo-rejuvenation, which grew by 36 per cent and now accounts for more than 650,000 procedures in the US. Hyaluronic acid treatments, the second-fastest growing category, grew by 16 per cent, the report found.

The majority of non-surgical treatment consumers – 39.3 per cent – are between the age of 35 and 50, and favour Botox, hyaluronic acid treatments and hair removal. That said, customers in the 65+ age group contributed to a 193.5 per cent growth in the number of non-surgical procedures over the past four years.

Minimally invasive treatments have been the most popular cosmetic treatments, with hyaluronic acid treatments growing by 16.1 per cent in 2016 alone. Injectable treatments remain popular among men, the report found, led by Botox and hyaluronic acid injections.

The EIDEAL-Santi Business Leadership Programme selects top three leaders in hair industry Three finalists have been selected as contenders for the EIDEAL Business Leader of the Year award. This award marks the end of the first EIDEAL-Santi Business Leadership Program with an aim to recognise the industry’s finest.

In April, the three finalists were announced which were Tara Roux from Kalm Holisitic Beauty; Valerie Reynaert from Nayomi Beauty Salon and Ruksher Malik from Pastels Salon.

The next stage will see the judges conducting a mystery shop and will visit the finalists’ salons, the finalists will also have to go through an in-depth panel interview, before the winner is selected.

Commenting on the award, program mentor Susie Santiago said: “It has been my pleasure to work with the EIDEAL team delivering this Leadership Program.

Haysam Eid is a visionary, breaking new ground in the region with his creations. In offering this award-winning program to his VIP clients he has truly demonstrated his ambition to fully support his clients, by ensuring they have the opportunity to grow their business.”

Haysam Eid, Managing Director of EIDEAL comments: “Our main goal is to create a hairdressing community in the region which we have thankfully achieved. I could not be more grateful to all our salon-partners who believed in our mission and vision since day one.”

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Roda Al Murooj Complex, VS4, Sheikh Zayed Road, Dubai - UAE Tel.: +971 4 3799939 - info@sawaya-intl.com - www.sawaya-intl.com

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Eczema triggered by deficiency in skin barrier protein, shows new research New research has suggested that a deficiency in the skin’s barrier could be a key eczema trigger.

The findings, published in the journal of Allergy and Clinical Immunology (JACI), identified how a key skin barrier protein called filaggrin impacts on other proteins and pathways in the skin, and how a lack of this protein can cause the development of eczema.

Using a human model system, researchers modified the upper layer of the skin (epidermis) using molecular techniques to become filaggrin-deficient, directly mimicking the situation observed in patients with atopic eczema.

Researchers from Newcastle University, in the UK, worked with scientists at global dermatological

pharmaceutical company Stiefel GSK on the study. The discovery has led to the scientists identifying potential targets for future drug development which could treat the underlying cause of eczema rather than treating the symptoms.

Nick Reynolds, lead investigator and Professor of Dermatology at Newcastle University, said: “We have shown for the first time that loss of the filaggrin protein alone is sufficient to alter key proteins and pathways involved in triggering eczema.

This research reinforces the importance of filaggrin deficiency leading to problems with the barrier function in the skin and predisposing someone to eczema.”

Nina Goad, from the British Association of Dermatologists, also commented on the study, saying: “This latest research is crucial as it expands on our knowledge of how filaggrin impacts on other proteins and pathways in the skin, which in turn trigger the disease.

This type of research allows scientists to develop treatments that target the actual root cause of the disease, rather than just managing its symptoms. Given the level of suffering eczema causes, this is a pivotal piece of research.”

Wella Professionals official hair sponsor of 2017 Arab Fashion Week Wella Professionals enjoyed their first stints as official hair sponsors of Arab Fashion Week 2017.

Wella Professionals also partnered with The Lipstick Make Up Institute based in Media City in Dubai and Wella Brand Ambassador Jamilla Paul who has been in the industry for over twenty five years.

Wella Professionals, The Lipstick Make Up Institute and Jamilla created a diverse collection of looks for over 25 shows during

Arab Fashion Week and worked with major fashion brands such as Marchesa.

The looks created were inspired by 60s glamour, with creations from sleek gloss to a partial wet look. The team used the Wella Professional Emi Collection to help keep the looks firm and sculptured.

Jamilla Paul comments: “It was a privilege and an honour to support Arab Fashion Week, held in May. With 5 shows per day we had over 50 stylists that helped support this event – and I’d like to thank the fabulous teams for all their hard work in producing such amazing looks!”

Hilton launches revolutionary new guest room, Five Feet to Fitness The Hilton group has unveiled Five Feet to Fitness, an in-room wellness concept that brings over eleven different fitness equipment and accessory options into the hotel room. The new room category makes it more convenient than ever for road warriors, exercise enthusiasts, and those who prefer to workout in private to maintain their routines while staying with Hilton. The rooms are part of Hilton’s innovation efforts to modernise the hospitality fitness experience and make it more inclusive for all by redeveloping fitness centers and offering fresh fitness concepts tailored to the hotel’s location and regular guests.

“A guest room that combines a sleep and fully integrated fitness experience delivers an impressive new dimension of convenience and personalisation - an industry first,” said Ryan Crabbe, senior director, global wellness at Hilton. “Five Feet to Fitness has been thoughtfully engineered to serve as a guest’s personal wellness stage, complete with sports performance materials and best-in-class gym accessories. Guests will quickly realise we have gone much further than simply placing a piece of equipment in a room.”

The new room type features an indoor bike from British cycling innovator Wattbike that is used for either longer indoor-cycling type exercise sessions or focused intervaltraining workouts. Also the dynamic Gym RaxTM functional training station provides strength, core, suspension and High Intensity Interval Training (HIIT) style workouts to guests.

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INDUSTRY NEWS FROM AROUND THE GLOBE

Study finds sunscreen may cause vitamin D deficiency

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unscreen use could affect the body’s ability to absorb vitamin D food, found a study published in The Journal of The American Osteopathic Association.

The study’s authors researched the link between sunscreen use and chronic diseases such as diabetes and celiac disease – conditions that affect the body’s ability to absorb vital nutrients from food.

Their findings suggested that these diseases combined with sunscreen use contribute to nearly one million cases of vitamin D deficiency globally, which has consequences for bone health, muscle and nerve function and the functioning of

the immune system. Sunlight is the most effective source of vitamin D, because while it is found in some foods like fatty fish and fortified cereals, the levels are usually low. When sunlight penetrates the skin it converts into an active form of vitamin D-3.

“People are spending less time outside and, when they do go out, they’re typicaly wearing sunscreen, which essentially nullifies the body’s ability to produce vitamin D,” said Dr Kim Pfotenhauer of the College of Osteopathic Medicine at Touro University California, one of the study’s authors.

Pfotenhauer and the team of researchers suggested in their review that up to thirty minutes’ unprotected exposure to midday sun twice-weekly helps increase and maintain normal vitamin D levels.

Facebook and Instagram posts strongly influence UK consumers beauty buys UK consumers are turning to social media platforms Facebook and Instagram to inform their beauty purchases more than ever before, according to Teneo Blue Rubicon’s Mobile Makeover Report, which the consultancy created on

behalf of the social media companies.

Now, 45 per cent of consumers shop online more than they did a few years ago and just over a third (39 per cent) use social media to buy beauty products, the report found.

Just under half (44 per cent) search Instagram for inspiration, with shoppers checking their account on average 21 times a day, and for 67 per cent of users, seeing an interesting post will lead to further action – in the form of buying a product or researching it further. Nails are the most talked about topic on Instagram, making up

26 per cent of the hashtags, followed closely by eyes (21 per cent) and lips (21 per cent). Winged eyeliner is the most-shared look on the platform, the report found.

When it comes to Facebook, more than two thirds (69 per cent) say they are active on the site every day, with many using it to find out about the latest launches (26 per cent) and research information on popular beauty brands (25 per cent).

Facebook and Instagram have also become an educational tool, with 74 per cent now watching how-to videos from successful make-up artists and beauty bloggers.

Six Senses to open Ibiza resort in 2020 Resort group Six Senses has announced the most recent addition to its portfolio of properties, Six Senses Ibiza.

Six Senses has signed an agreement with Beach Box Ibiza to manage the resort, scheduled to open on the northern tip of the island in 2020.

The resort will offer 134 guest suites and mansions spread over a 25-acre site, and will also feature nine villas available for residential buyers.

Amenities and services will include the only Six Senses spa on the island

and an extensive wellness offering.

Among the spa and wellness facilities will be a spa café and juice bar, yoga studio, fitness centre and anti-ageing clinic.

There will also be a selection of spa amenities, including a watsu pool, ‘massage catacombs’ and herb garden, where ingredients for spa treatments and the resort dining outlets will be grown. Spa and wellness treatments and services

will include nutritional advice and, “ a one-of-akind spiritual learning centre with an innovative approach to optimising health that includes sleep, mindfulness and more”. PB

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Award Winning Colors

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19 The month in numbers CLIENTS WHO REBOOKED

80

%

HOW DID TREATMENT BUSINESS IN MAY 2017 COMPARE WITH MAY 2016?

40 40 20

% BETTER

% SAME

%WORSE

AVERAGE TREATMENT ROOM OCCUPANCY

82

%

YOUR TOP SLIMMING TREATMENT 1. Detox massage 2. Inch loss wraps 3. Targeted cellulite treatments 4. Machine treatments

Insider beauty Insider, our exclusive round-up of salons in the GCC. It’s the easiest way to stay in the know

MAY 2017 Summer is here and with it comes a glut of skin concerns ranging from acne and oiliness to dry and dehydrated skin.

To combat these problems, caused by the intense heat and extra hours spent under the air con, more than half of you are turning to results-driven cosmeceutical skincare products, recommending them and selling them to your clients.

Meanwhile, when it comes to slimming treatments, the majority of salons questioned are using detox or firming massages as the number one method of fighting flab, closely followed by inch loss wraps.

Overall, business continued to flourish in May with an 82 per cent occupancy rate and, encouragingly, 80 per cent of clients rebooking.

On the spot HOW OFTEN DO YOU HAVE STAFF APPRAISALS? 1. Annually 2. Monthly 3. Every six month 4. Never

60%

OF YOU SELL COSMECEUTICAL SKINCARE

0%

CHARGE FOR NO SHOWS Professional Beauty GCC July 2017

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21 The month in numbers

CLIENTS WHO REBOOKED

66

%

HOW DID TREATMENT BUSINESS IN MAY 2017 COMPARE WITH MAY 2016?

80 20

% BETTER

Insider spa Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the know

%WORSE

MAY 2017 AVERAGE TREATMENT ROOM OCCUPANCY

70

%

The majority of you claim that business is better than this time last year with rebooking rates a respectable 66 per cent, and treatment room occupancy at 70 per cent.

Elsewhere, performance appraisals are vital for staff progression and satisfaction, and most of you tell us that you follow good business practice by appraising your staff members annually, or every six months.

Interestingly, none of you charge for missed appointments or no shows, despite the disruption that they cause.

On the spot HOW OFTEN DO YOU HAVE STAFF APPRAISALS? 1. Annually 2. Every six months 3. Monthly 4. Never

40%

OF YOU SELL COSMECEUTICAL SKINCARE

YOUR TOP SLIMMING TREATMENT 1. Targeted cellulite treatments 2. Inch loss wraps 3. Detox massage 4. Machine treatments

0%

CHARGE FOR NO SHOWS

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lyrical WAX

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Offering opportunities for great returns and for retaining customer loyalty, it’s essential that your waxing services function smoothly, says Fiona Vlemmiks

n the quest for bare silky skin, women have been ridding themselves of unwanted body hair for centuries. In fact, Halawa, or sugaring, is thought to have originated in Persia circa 1900BC, with the technique later spreading throughout the Middle East.

In the West, the first modern day women’s razor hit the market in 1915, thanks to Gillette, and events such as the Second World War, when nylons were in shortage, and the invention of the bikini in 1946, led women to desire hair-free pins on a daily basis.

Waxing as we now know it was invented in the 1960s to provide a longer-lasting solution than shaving. This first

hot wax, made from beeswax and resin, was difficult to remove and the treatment time consuming. Strip wax wasn’t introduced until the 1970’s and became the preferred method. Since then, the waxing industry has come such a long way in terms of innovation with the most recent invention being the introduction of hybrid waxes – combining all of the benefits of a hot wax with the simplicity of strip wax removal.

Lauren Hayward, training specialist at The Pure Beauty Company which partners with Lycon Wax in the UAE explains: “Waxing products have definitely changed over the years. The ingredients have become more defined to be able to deal with the advanced changes that occur with the skin and different skin types.”

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Although waxing isn’t new, or necessarily exciting, it can be a lucrative service for any salon or spa business.

Most parts of the body can be waxed and the service requires monthly top up treatments, meaning increased loyalty and customer retention.

Shabana Karim founder of The Nail Spa says: “Waxing is a very popular form of hair removal as it leaves great results and is quite an easy process for clients. Waxing mainly attracts loyal customers that come every few weeks to get waxed by their favourite therapist.”

Ruksher Malik, co-founder of Pastels Salon, concurs, revealing: “Waxing is the most popular form of hair removal in the salon. In 2016, it accounted for 7 per cent of the business. The most popular areas are underarm, leg, arm, bikini, eyebrow and upper lip. The least popular is the back.”

This in mind – and to ensure that you stand out in the highly competitive UAE market – it’s important that your waxing offerings are of the highest standards.

CHOOSING A BRAND With the multitude of waxes on the market, brand selection is no mean feat. USPs, aftercare products, reputation, training and customer care must all be considered.

“At The Nail Spa we use a revolutionary wax from France called Cirépil by Perron Rigot,” says Karim. “Our therapists have given great feedback about this wax and our clients also love it as it’s less painful because the wax encapsulates the hair and leaves the skin with little to no irritation. Cirépil is quite a soft wax, which is applied with a spatula and removed with strips. It’s a low temperature wax meaning it is also good for all skin types. We use this wax mostly on larger areas of the skin such as the arms and legs or even full body waxing. We tend to use a harder wax for the underarms, bikini line and Brazilian waxes as it is better and more effective on shorter hair, therefore meaning it is also a lot gentler on the skin.”

At Pastels, Malik also opts to use more than one wax.

“First of all, we use the premium Lycon brand of wax,” she said. “Popular with impeccably groomed celebrities such as

Victoria Beckham, Lycon Precision Wax uses the finest resins, natural ingredients and aromatherapy oils. It shrinkwraps and removes hair as short as two millimeters, leaving no breakages, bruising or ‘plucked chicken’ effect. The wax’s slow-melt temperature, pliability and gentle formulation provide a nurturing and skin conditioning treatment that guarantees client comfort. We also offer fruit wax which is a more cost effective option for the client.”

Ghada Taha, brand manager from the beauty divison of Glomar Trading, which distributes the ItalWax system, says: “Previously, many salons used one wax for all different hair types. Now, with our range of waxes, we can treat each and every client differently according to hair type.”

Among the ItalWax product range is a high-density wax, suitable and effective for the removal of short and coarse hair, a medium density wax for medium-coarse hair and a flex wax suitable for all hair types.

ItalWax also sells an Oud wax, specially created with the Arabic market in mind. The wax has a lovely aroma and tackles thick and strong hair – even that which is coarse and short. “We are first group to offer the wax, which can be used after Moroccan hammam, body scrubs and much more,” says Taha.

When seeking a brand, look for those that provide good pre and aftercare products that can provide easy-sell retail opportunities such as hydrating lotions, in-grown hair solutions and hair growth inhibiting products.

“It is also very important for us to do pre and post care for our clients as this really makes a difference in the results,” says Karim. “We have a beautiful jasmine oil, that we use pre treatment to helps protect the skin before waxing, and then post waxing products include cleansers, a cooling gel and our favourite lotion which is deeply hydrating. All of these products are available in The Nail Spa’s retail section so that our clients can also enjoy them at home. Alongside these we have also a high quality hair growth minimising lotion, which we have found to be extremely effective.”

CLIMATE CONSIDERATIONS The UAE’s continuous sunshine means you must educate clients on contraindications to waxing, such as sunburn, when they book a service.

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Karim says: “We will not wax clients if they have sunburnt skin as this is a total contradiction to the service and can cause lots of skin irritation. We also highly advise clients not to get waxed after immediate sun exposure. It is very important to us that our clients get the best possible results and we want to make sure they are comfortable at all times.”

Malik has a similar policy at Pastels: “Our waxing therapist Renuka Mokhia would recommend that you do not do anything that would irritate the skin before waxing. This would include not exfoliating the skin too much or sunbathing.”

Although sunbathing should be avoided after waxing, it’s sometimes difficult – especially in summer – to completely shield waxed skin from the sun. With this in mind, ItalWax offers an after wax lotion “Sunscreen” with a medium UV- filter proving some protection.

has a tremendous amount of experience in the field, as we know waxing is a very technical service and requires thorough training with lots of further practice. In addition to this we also make sure to educate our clients on how to prepare for waxing and also how to take care of the skin after waxing for the best results.”

Malik says that her therapists are also renowned for their brilliant technique. “I cannot divulge all their secrets but what I will say is that all of our clients would agree that their technique is very gentle but they are very quick at performing waxing services, which means the treatment is not too painful and leaves the skin hairless but also free from any irritation,” she says.

Hayward will divulge a few tips to readers: “When training a therapist, we always tell them that one side of the spatula should be firm against the skin and the other facing the therapists. Never ‘butter’ the wax on with a flat spatula. When using strip wax, always bond the wax paper with the wax to ensure all wax is removed.”

Regular training will ensure that your therapists are ahead of the game.

EDUCATION IS KEY Performed incorrectly, waxing can be extremely painful for the client and cause post treatment skin inflammation.

Therefore, each therapist who performs a wax should be an expert in the field. “It is very important to mention that even with the best waxing products if the therapist isn’t properly trained and experienced the results and said benefits will not be delivered,” says Karim.

“Our highly trained therapists follow waxing SOP (standard operating procedure) based on the recommendations from Cirépil. “Each of our waxers also

GET CREATIVE The final way to outstrip the competition is to be clever and creative when marketing your waxing services.

Consider loyalty cards, summer promotions and add-ons to waxing service. Malik says: “We offer 15 per cent off all waxing treatments on Sunday and Mondays at all of our branches. Our therapists will also offer add-ons – for instance, if they are doing legs, they may offer bikini line or if doing arms, they will offer underarms. We are very fortunate in that because our therapists have such a brilliant reputation, they are fully booked almost always and so we do not need additional discounts.”

CONTACTS: For Cirépil call Espai Beauty on +971 50 527 23 97 For ItalWax call beauty divison of Glomar Trading on +971 4 440 51 63 For Lycon call The Pure Beauty Co: +971 4 421 55 18

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Ask the experts Our experts answer an array of questions about every aspect of running a successful salon or spa business

Many of my competitors offer lash-enhancing treatments, how can I possibly stand out from the crowd?

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here is a lot of choice in Dubai with salons and spas of all levels and prices available – so it’s really important to have that point of difference, to give your clients that extra, additional service that keeps them returning over and over again.

To attract clients to your salon/spa in the first place it has be inviting inside and out and have a high level of cleanliness and professionalism. Do you always maintain a high standard of good working practice by offering consultations, keeping record cards, keeping a clean and hygienic workspace and by using disposables where possible? Do you recommend other services and products by sharing your knowledge? When working on lashes, do you thoroughly go over aftercare, maintenance, results and longevity of their service with clients and offer follow up appointments? Price point is never usually an issue if a client feels they have had value for money.

Try to always be at the forefront of the latest trends and techniques and keep your regular clients informed of new or advanced services through social media, Whats App, SMS, email and newsletters. Remember, if they don’t know about it they’ll go elsewhere for it! It’s always easier to keep existing clients happy, than to try and gain new ones.

That said, are you proactive in marketing your salon or spa to new and old clients? You should be letting people know what you are all about; what brands you carry, what services you offer, what recognitions or awards you may have, what training or courses your staff are doing. It’s important to get people talking about you, but also to get them to understand your business model, what is important to you; training, standards, quality etc.

The more information people have, the more likely they are to come and try out your services.

Finally, going that extra mile will always be gratefully received. Clients like loyalty schemes and reward systems. They like to be made feel special with personal touches and service.

Your clients are your best form of advertising through word of mouth. There are a lot of salons and spas out there, but great recommendations will make people want want to visit yours.

Claire Gittus has worked in the beauty and spa industry more than 25 years including time as salon owner, trainer and company director.

She founded her own company Aspire Beauty Trading in 2014, which distributes Peek-a-Boo lashes in the UAE.

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The leading event for spa executives across the globe The World Spa & Wellness Convention returns on 5&6 February 2018 at The Meydan Racecourse, Dubai Find out more information at www.worldspawellness.com/dubaiconvention 3950_PBGCC WSW17 Convention A4 Advert.indd 2

Taking place at:

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The hot summer has arrived – and with this comes the annual downturn in business. How can my spa minimise the impact?

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he summer season can certainly negatively impact the spa business and advanced planning is therefore essential. It’s key to get your offers and promotions organised in time to be included in related editorials, magazines and print. The spa operators are well aware of the downturn and the market gets inundated with offers and promotions to attract customers, therefore not only is it key to get adequate and early coverage, you also need to be aware of the following points.

Your spa needs to stand out from the crowd – be unique, try something risky, unlimited spa packages, memberships with deep, deep value and inclusions. A successful tactic is leveraging a hotel’s overall facilities to be included in day packages or spa bookings such as beach access, pool access, drinks or lunch, the kids’ club and a stay option with a room.

Leveraging your existing database is also important.

At Talise we start in April by giving all departing guests a spa credit redeemable during summer months and we see very good returns.

Possibly you have a spa more reliant on in-house guests whose room rate may be less than your spa rates. If this is the case, adapt. Look into making your spa rates a ratio of the room night prices, that is if your sell rate is normally 20 per cent of your hotels sell rate – work out the same ratio for low season. While the financial aspect needs to work

within your parameters, summer is all about volume and maintaining market share.

In our region it is always beneficial to focus on the “cool” aspect, promoting snow rooms, ice showers, cold plunge pools, introducing cool infused body wraps and cool refreshments. It may be hot outside, however the weather in the spa is always good and can be positioned as an escape from the long summer months and heat.

Lastly, besides offers and positioning, looking at costs is important to ensure the best outcome.

Consider payroll savings, a possible reduction in operating hours based on demand, closing certain areas or extra rooms not being utilised.

I think a great initiative could be to begin a spa season in the early months of summer – organising area spas to work together to promote and work as a destination to attract and increase business.

Paul Hawco is director of Talise Spa Operations, Jumeirah Hotels and Resorts, responsible for the commercial, operational and developmental aspects for Talise Spas, Jumeirah’s signature spa and wellness brand. Since joining the Dubai spa community he has been highly active as a spa conference advisor and speaker and well as being an official judge for the Professional Spa & Wellness Awards since 2012.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

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SHOCKING PRICED. SALON GENIUS HAIR MAKE UP NAILS COSMETOLOGY COURSES Al Ruba Training Centre was

established in Dubai with the idea to spread knowledge and bring success to every beauty salon owner, hairdresser, nail technician, cosmetologist, and make up artist. We focus on improving the skillset of any technician – even beginners. Our team gives students the chance to explore their strengths and focus on their creativity by helping them evolve in their own style to work passionately.

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How can hair extensions be used for thickening, rather than just lengthening, and therefore opening up the technique to more clients?

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here’s a huge demand for extensions for volume whether it’s to thicken up fine hair, correcting a previous bad hair experience (breakage or hair cut) or for someone who just wants to have Red Carpet hair 24/7.

To use hair extensions to create volume instead of length, you use a different approach. Instead of doing a full head of hair extensions, you would strategically place the extensions exactly where you feel more volume is needed. A lot of women find that the hair in front of the ears is the finest part so you would place extensions around that area to thicken the area out and then cut to the natural length of the hair. I find bonded and tape extensions are the perfect method for thickness and volume – bonded because you can customise the size of the bond so they can be virtually undetectable and tapes as they sit so flat to the head.

At consultation, you look at the client’s scalp and hair condition and see if it is healthy enough to have the extensions service. If not, you can recommend a course of treatments to enhance the hair and scalp health.

During consultation, you can also discuss your client’s

needs and expectations which will help you decide upon the method of extensions that you would apply, taking into account their lifestyle and hair routine.

This service can really enhance salon revenue as partial placements can take up to 45 minutes – more or less the same time as a cut and blow dry. If the client needs to have treatments prior to the extensions being fitted, it offers you the chance to upsell the salon’s treatments so all things considered, it is a great bill booster.

Also, in my experience, when you do a thorough consultation and you fit the extensions best suited to the client’s hair and lifestyle, the client generally loves the result so much that it is very likely their first experience with extensions will not be their last therefore generating repeat business for the salon.

Karl Warner is Beauty Works master extension specialist and stylist at Pastels Salon at the Ritz Carlton, Dubai. He is renowned in the British media and has more than 10 years’ industry experience including working in prestigious London salons and backstage at London Fashion Week.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

Professional Beauty GCC July 2017

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Winds of change To mark the launch of Dermalogica’s latest product Emma Baron sits down with newly appointed CEO, Aurelian Lis, to find out what’s new on the horizon…

EB: It’s exciting to see that you’re having so many product launches. Has this been stepped up since you joined Dermalogica?

AL: When I joined the company in 2016 I learned of the beautiful innovation plans Dermalogica had set globally, however, I realised something was missing. There was a lag in the consistency of launches around the world.

Dermalogica in the US would launch the product first and the rest of the world would follow at some stage. The buzz of the latest innovation often got lost and I strongly believed that the launches should happen closer together.

The Positive Eye Lift launched on April 6th in the US, and four weeks later it launched here in the UAE – this is a huge step in a positive direction for Dermalogica – consistency is key, and I’m very proud of this.

Also, innovation is fun, the world’s changing – people expect more from brands. Twenty years ago you could create one new product every three years, now, we need to surprise people more than ever, this is why we launch four products a year.

EB: Does every new product you launch come with a new treatment?

AL: Yes, absolutely. Innovation needs to include service and products, this is crucial as they go hand-in-hand.

The newly launched Positive Stress Eye-Lift comes with a treatment called “the 10 minute face fit” which in many parts of the world costs you £10 for 10 minutes, or $10 for 10 minutes – depending on where in the world you are.

This is a quick, targeted treatment which gives real results, in 10 minutes – which is quite something!

At the same time we always look to launch a DIY kit – essentially a slightly more elaborate way of allowing the consumers to apply the product themselves.

We also step up our education with every product launch we do – education is key. It is vital that every single therapist is trained to the highest standard, as we feel it is important to also educate the consumer too. We have 250 educators worldwide – which is reasonably large for a skincare company. We have the ability to write a new protocol which many companies can’t – this for me, is one of the exciting parts of launching a new product. We want to make sure that whenever we bring something new to the market, that extra steps are given to enhance this – this is what makes us so unique.

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EB: During your presentation earlier, you spoke about personalised skincare being a trend of the future – what plans do you have to further enhance this trend?

AL: Personalised skincare is beyond huge for us. Our Daily Superfoliant which is a product that helps combat day-to-day pollution has been by far one of our most successful product launches. The powder simply smooths away ageing skin cells and pollution, leaving your skin unbelievably soft.

Unlike many exfoliators, you can use the superfoliant daily, it doesn’t irritate even the most sensitive skins – this has revolutionised us! The resonance this has created when people notice that pollution isn’t just bad for your lungs, it’s also bad for your skin, has proved how important personalised skincare ranges are, especially ones which help combat day-to-day wear and tear.

We saw a demand for a more potent version of our Overnight Retinal Repair. It is a take home product but because it is so powerful we only want it sold through therapists – the therapist educates the consumer before they can take it home.

There are lots of products in our range that are of incredible power.

I think what you will see with time is packaging changes, improvements and additions to our ranges which I think, for the skincare therapist, is really exciting. Therapists truly understand we are all about power.

AL: It has to be the education – companies and brands are defined by the times they were created, by the founders, by what happened at the time and by the obstacles they overcame. For us, it was Jane Wurwand, founder of Dermalogica who really grew the ethos of the company and emphasised the importance of education.

It all began when Jane created an educational institute and it was only four years later that she said “I need products to go with the education that I’m doing” and this is how Dermalogica began. There is no choice but for the company to continue in the way in which it was founded and that’s why Dermalogica continues to be the success it is today. It’s the education you receive when you speak to our teams, the passion when the therapist speaks to the consumer and the way the consumer speaks about the products or treatments to their friends – is really quite unique.

EB: What are Dermalogica’s plans for the UAE over the next year?

AL: We have already sighted that our latest products here have been arriving a lot faster than before – and this will continue. I also see the digital effort here enhancing, I see the importance of enhancing education through social channels, especially here in the UAE. We are redesigning our flagship store in Dubai Mall – which, incidentally, is one of the top performing stores around the world. Our products, which are displayed in the salon, are littered with educational content, offering our consumers small nuggets of skincare wisdom. And, of course, we will continue with our product launches, especially focusing on creating innovative, personalised product ranges which in one way or another will apply to every single individual. PB

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TEN WAYS TO ADD VALUE TO YOUR CUSTOMER SERVICE Maria Dowling reveals her favourite salon marketing ideas

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ast month we introduced a very popular new concept to the salon. Cookie bundles from Lime Tree Café. For a small fee, customers can enjoy delicious, locally made biscuits with their cappuccinos while waiting for their colour to develop. In this current competitive climate we all need to think outside of the box, here are my top ten tips to keep your clients coming back for more:

the best product to use - this will create a special bond between the two of you.

them a “behind the scenes” look 6 Give at your salon

Use social media or blog posts to show off the culture of your salon, profile your stylists, use live feeds or ‘stories’ to reflect the environment you work in, this will make your salon look more inviting to new clients.

1Entice repeat clients with added value 7 Help them celebrate a special date

Whether it is cookies or a free massage, try offering your clients a discount or voucher for an additional service the next time they visit.

2 Socialise with your clients!

We all love a good selfie and your client will obviously leave the salon looking fantastic. Showing their love for their new look on social media is par for the course, but don’t forget to share their pic on your channels, to let them know you value them.

3 Make it easy to book

We’ve just launched our online booking service and it’s the best thing we could have done. Previously our clients could only book over the phone, which meant they were limited to salon hours only. Now they can book their appointments 24/7 and some clients even contact us through Facebook to schedule their next haircut and colour.

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Keep in touch with a monthly roundup

While we’re always in touch on social media, a monthly email to our clients telling them about what we have coming up and some of the work we’ve done that month is a great way of making them part of the mariadowling family.

5 Personalised advice goes a long way

While they’re in the chair, you have a captive audience, so why not give them more personalised advice such as

A birthday, a wedding, an anniversary – you hear everything when your client is in the chair. Remember that information and send them a personal email offering them an additional treatment or service they can use prior to the event.

8 Create personalised content

We use Salon Genius for our content management system and within this there are lots of ways we can segment our clients to allow us to create really personalised communication.

9 Create in-salon competitions

We’re currently running weekly competitions to win our treatment of the week and encourage our clients to enter while they’re having their hair done. Try promoting through table top signs and mirror stickers at each station.

reminder of their 10 Anextpersonal appointment

A lovely idea to get your client excited about their appointment is to drop them a message giving them some thoughts about what you could do with their hair or talk about a new treatment that has just been launched that would be perfect for them. Forget the generic emails or boring phone messages, make this appointment reminder one to really remember! PB

Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call: +971 4 345 4225

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PAUL MITCHELL

Colour

The colour conversation

The consultation is the most important part of the colour service, so what should you be offering different clients?

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Colour

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longside the patch test, the consultation is the most important part of the colour service. From determining the shade the client is wanting to ensuring it suits their lifestyle and skin tone, the time you spend talking to your client about their wants and don’t wants is integral to ensuring they get the look they want. So how do you carry out a consultation for different clients? “As a colourist you need to consider what your client has currently got on the hair, what they want to achieve and how you plan to achieve it,” explains HOB Academy technical educator Sean Nolan. You need to consider skin tone, natural colouring, the lightness and colour of the eye and make the decision whether you want to work in harmony with these or be more contrasting. “Never do a consultation with the gown on the client as you need to consider their entire look,” Sean adds.

For the Fashionista by Christel Lundqvist

During the consultation you will find out how the client feels about their colour and what they are open to. The consultation requires you to listen to the client to really understand where you can go with your suggestions and services offered.

What does it include?

This consultation would typically include complexion and skin tone analysis, eye colour analysis, fashion awareness and the client’s personal style along with haircut and styling advice.

Find out what the client likes and combine their own personal favourite shades with suitability and guide them to depths and tones that would suit their natural complexion.

How they wear their hair is also a big factor as colour is often used to enhance a haircut and sometimes you would need to discuss options of tweaking the shape or suggest a total restyle.

How important is the colour consultation for the fashionista?

We all see colour slightly differently so it’s important to establish exactly what the client likes and what is achievable during the visit. It’s also great to be able to advise the client on what suits them and what you can do with the colour.

Luxury Colour by Matthew Curtis

Providing a colour consultation is an intrinsic part of the luxury salon experience, and I would never carry out a colour service on a new or existing client without a thorough consultation (and an allergy alert test) first.

We might work in a creative industry, but professional consultations are just as important as those from a doctor or dentist, as ultimately, you’re still dealing with a customer’s safety and happiness.

What does it include?

The first thing to discover is why they’re colouring their hair. It’s important to ask open questions which prompt professionalbeauty.ae

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customers to share what they’re thinking and hoping to achieve, as this helps you to analyse what kind of person they are, are they an extrovert or an introvert?

Provide stimulus such as colour fans, magazines and an iPad with style galleries to help them to communicate exactly what it is they want. Helpful questions to ask are: What colours do you wear – both clothes and make-up? How would you describe yourself ? What hair colours have you tried in the past and how did you feel about them? How do you style your hair?

From here you’ll get a good understanding of whether your client is understated, a trendsetter “When you start to or an individualist, and these all help to think of clients not guide the palette and tones you should be simply as customers but working with. ambassadors of your salon, you begin to How important is the colour realise the importance consultation for luxury colour? of building trust When you start to think of clients not simand loyalty.” ply as customers but ambassadors of your Matthew Curtis salon, you begin to realise the importance of building trust and loyalty; for this reason, colour consultations are essential. Consultations can provide the necessary opportunity to break out of a colour rut too, as it’s during this one-on-one time you can talk to clients about other techniques and trends you think would suit them.

For the colour virgin by Robert Eaton

Colour is a very personal service so we encourage all our new clients to have a consultation so everyone can get the best results.

What does it include?

I work with my clients creating mood boards on the look they want to achieve. I also work with wigs and hairpieces so the client can see how different shades, colours and tones work with their skin tone and eye colour.

Wigs are also a great way to show them how different techniques and haircuts can change how colour appears.

There are several important questions to check with a client, such as what are their expectations, how much aftercare are they willing to undertake and how many sessions are they hoping will achieve the end result.

How important is the colour consultation for colour-shy clients?

You want to ensure that you and the client are in-sync at all points of the colour journey. There is nothing worse than a client being surprised or unhappy midway through a transformation because the consultation wasn’t thorough. It’s essential to keep consulting with your client throughout the service, keeping them informed of what you’re doing and why you are doing it every step of the way.

For natural hair by Jack Howard

It’s aimed at all new colour clients and those who want a balayage, more natural look.

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Colour What does it include?

I find out what a client likes/dislikes about their hair, condition of the hair, any images they love, an allergy test, homecare advice as well as the date for booking their appointment. It’s the perfect way to manage the client’s expectations, as well as introducing them to the way the service works. I always make sure I sit on a stool that makes me lower than the client so it’s not an intimidating meeting.

How important is the colour consultation for natural hair services?

I don’t do a colour service without a consultation, especially with new clients. With my regular clients, I always like to check to see how they feel about their colour, making suggestions for changes when needed.

For older clients by Steven Smart

The consultation is similar whatever the client’s age. A more mature client who has very grey to white hair would usually see a change in skin tone as they age, so that must be considered, along with changes in the hair texture.

We might use the consultation to gently nudge the client towards accepting a recalibration in colour to match skin tones. But it is important not to make assumptions based on age, and instead to listen carefully to what the client wants. Older clients are a very lucrative group, who love colour and have the money to invest and the time to care for their hair.

What does it include?

Client expectation is important, target shades, assessment of hair type, texture, previous colour services and suitability for the individual – including choice of style, technique and skin tone. It’s also important to discuss colour maintenance and upkeep, including homecare and frequency of visits, as certain techniques may not work for a specific client’s lifestyle.

How important is the colour consultation for older clients?

Be realistic and honest with your client; if she wants to go cool light blonde and she currently has a burgundy box colour on her hair, then she must know it will take a few appointments to achieve the change – or if it’s even possible.

For post-cancer by Simon Hall

ROBERT EATON

For post-cancer clients, you need to be thorough and manage the client’s expectation – they will want to get their hair back to normal as quickly as possible but it might not be possible in one appointment, so we explain that. We start with an allergy test and a strand test.

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What does it include?

We also ask to see an image of the client’s hair prior to their cancer treatment to see what it was like before; how long ago was the last treatment; are they still on any medication? We also ask if they have had any bad experiences professionalbeauty.ae

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Colour client has an allergy test, which is especially crucial after any cancer treatment, and we recommend not having any colour for six months after the last treatment so their body can flush out the drugs.

For men by Lindsey Lowenthal

We always carry out consultations for men who are starting to go grey and those who are interested in colour services.

What does it include?

We try and get a 360-degree view of the client including his lifestyle, personality, dress sense and colour choices.

Not all men want to mask their grey hair, some just want to tone it. As men can be nervous before colouring their hair for the first time, we encourage them to come into the salon for the consultation a few days before their appointment.

How important is the colour consultation for men?

This helps the stylist really get to know the client and understand any limitations their lifestyle may have on their colour. Their job may be more conservative, or they can’t commit to regular colour appoiuntments.

They may be a gym bunny or spend a lot of time in the pool, which can all contribute to the colour choice.

For catwalk colour by Jo O’Neill

Any client who is thinking about maintaining or changing their colour and is interested in catwalk trends.

What does it include?

The first question to ask is the colour being maintained or changed? Are we going lighter, darker or changing the tone? Where would she like the colour to be placed?

PAUL MITCHELL

How important is the colour consultation for catwalk colour?

To ensure your client returns, and to attract new clients, it’s crucial to consult before any service to ensure the correct service, placement and colour choice is all compatible with your client’s style, image and skin tone and that what they wish to achieve is realistic!

with colour, are they looking for a change, how often do they shampoo? We explain that we will slowly get their colour back to what it was before so we can make their new hair feel amazing, but that it might be a journey that takes more than one appointment. This gives them confidence that the hair is improving without an expectation that it’s going to be back to normal instantly.

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PAUL MITCHELL

How important is the colour consultation for post-cancer clients?

It is very important that a consultation is carried out for post-cancer colour so the client understands how their hair is growing and how colour works on the hair. Every July 2017

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Yin yang Opposites attract in this colourful collection

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“I took inspiration the yin and yang (feminine and the masculine) to show how opposites can complement each other, whether it is light and dark, fire and water, expansion and contraction.�

Vivienne Mackinder

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Hair: Vivienne Mackinder for Joico Colour: Gion Vincent Make-up: David Maderich Styling: Montgomery Frazier Photographs: Roberto Ligresti

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Get the look

Signature Sign off a bespoke cut with stunning colour Hair: Paul Stafford at Stafford Hair, Belfast, Northern Ireland Colour: Aiden Bradley Make-up: Ashley Morhej Styling: Sara O’Neill Products: Alfaparf and Denman

1 Section from a crescent at the crown to a W-section at the front. This helps create the convex fringe shape and veil.

2 Section the centre back from the crown and split it into two sections beneath the occipital bone.

This area at the nape is disconnected completely from the internal shape.

3 Using the centre point of the front W-section, pivot from short to long, retaining as much length as required to create a jaggered or feathered fringe.

Continue to the recession area on both sides.

4 Personalise the fringe to suit the face shape. To emphasise the eyes, pointcut from short at the corners, gradually building length at the centre.

5 The under-layering starts at the side. Take a section just beneath the W-section at the front and disconnect the length visually at 45°.

6 This can be done freehand or technically, but the longer the hair length, the more extreme the finished shape.

Continue with the back and sides.

7 Direct the front section forward to required length for the veil at the front.

Leave length at the crown to hide the under-layering, creating an invisible blend between the top layers and length.

8 Apply a light mousse to the roots for an undone look. Then blow-dry with a Denman Head Hugger brush, and finish with Alfaparf Vintage Talc for a dry, backcombed texture.

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heaven scent This month we get ourselves beach ready with a Bee Sting Facial from Heaven Skincare Heaven Skincare Bee Sting Facial at Beverly Hills Beauty Lounge, Dubai The lowdown A newly opened beauty lounge with themes inspired by the iconic Beverly Hills Hotel was the salon of choice for my Heaven Skincare Bee Sting Facial. Upon entering, the theme was clear with palm tree wallpaper, pale pink interiors and quaint furnishings – the retro feel and look of the Beverly Hills Hotel certainly shone through.

Heaven Skincare is a product line which has recently been introduced to the new salon. A skincare range founded by Deborah Mitchell, a skincare mastermind to the stars and royal family back at its origin in the UK. The Bee Sting facial is a treatment which found fame as it was Kate Middletons choice of facial in the lead up to the royal wedding. For this reason (and because I am a huge fan of the Heaven Home Kits) I was super excited to experience the Bee Sting which many of my idols had been talking about.

PB says Heaven Skincare products are packed with natural and organic ingredients, not to mention the patented Abeetoxin which is featured in many of the products.

The Bee Sting Facial is a natural face-lift, with an aim to transform dull, tired skin and ageing skin to instantly look younger.

The treatment began with a consultation; I was very impressed

when the therapist clearly and quickly identified my skin concerns – pigmentation, dryness and deep lines across my forehead. I agreed that these are my main skin concerns, which she reassured me will be her main focus during the facial. With the consultation over, the therapist relaxed me with a spritz of the ‘heaven scent’ and felt instantly more relaxed whilst I inhaled and exhaled. The key product is Heaven’s Bee Venom ingredients include Manuka Honey to sooth and heal as well as Shea Butter, Rose and Lavender, and, let’s not forget, the key ingredient Abeetoxin - the natural ingredient to Botox. Once applied, a satisfyingly stingy sensation is felt over my face – a sensation I love as the ingredients are clearly working their magic! An hour later, my skin looks completely refreshed and thanks to the series of hand techniques applied by the therapist to relax the muscle – my skin looks toned and firm, and I’m amazed by the instant results!

Business benefits If your client is looking for an instant, natural facelift, without the use of Botox, then offering an alternative resultsdriven treatment, is a must! The beauty of this treatment is that it offers instant results, allowing your client to walk away with a smile on their face having re-booked to return again.

Professional Beauty GCC July 2017

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GCC

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new products

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QMS Medicosmetics Get your clients summer body ready with this innovative contouring cream from QMS Medicosmetics. The product sculpts the body and firms problem areas, ensuring clients look their best when they hit the beach.

Call The Product House +971 4 379 1966

Gelish Ensure your clients' fingers and toes are pruned to perfection thanks to the brand new Selfie Collection from Gelish. We especially love the Me, Myself-ie and I coral neon shimmer colour Call Sawaya International +971 4 379 9939

Summer staples Ensure clients are holiday ready with these summer essentials KEVIN.MURPHY Illamasqua Sun-kissed skin always looks better with a hint of golden shimmer. Illamasqua’s Powder Blusher in Golden Coral Shimmer illuminates the skin and will make your client’s tan come alive Call Al Tayer Group +971 4 201 1111

If your clients are heading to sunnier climates this summer, why not suggest that they take this little gem with them – the KEVIN.MURPHY Hair Resort Spray, a leave-in textured spray which will give your clients the ultimate beach hair waves Call Madi International +971 4 338 2773

Kosmé Paris KOSMÉ Paris’ Rose Argan Oil has nourishing, healing and anti-ageing properties, which encourages a healthy, touchable glow for all skin types and is especially designed to treat dehydrated and stressed skin, perfect for those clients who are sun-worshippers!

Call The Pure Beauty Company +971 4 421 5518

Professional Beauty GCC July 2017

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Gloss Academy Professional Course Schedule for 2017 Training the best hairdressers in the region and delivering internationally recognised qualifications from our academy in Dubai.

Our high-tech facilities and contemporary design making it an inspired place to learn.

January 2017

July 2017

November 2017

City & Guilds Level 2 VRQ Diploma Level 2 Award in Dressing Hair Level 3 Award in Bridal Hair Gloss Global Salon Group Seminar

City & Guilds Level 2 Award in Colouring & Lightening Hair Level 3 Apprenticeship Diploma Level 3 Award in Creative Colouring Gloss Global Column Coaching (Free Seminar)

City & Guilds Level 2 Award in Colouring & Lightening Hair Level 3 Apprenticeship Diploma Level 3 Award in Creative Colouring Gloss Global Professional Bespoke Training Salon Group Seminar Column Coaching (Free Seminar)

February 2017 City & Guilds Level 2 Award in Foundation Cutting Level 2 Award in Salon Reception Level 2 Apprenticeship Diploma Level 3 Award in Creative Cutting Gloss Global Professional Bespoke Training Salon Management Session Stylist Masterclass

August 2017 City & Guilds Level 2 Award in Salon Reception Level 4 Colour Correction Gloss Global Professional Bespoke Training

City & Guilds Level 2 Award in Colouring & Lightening Hair Level 3 Apprenticeship Diploma Level 3 Award in Creative Colouring Gloss Global Column Coaching (Free Seminar)

April 2017 City & Guilds Level 2 Award in Salon Reception Level 4 Colour Correction Gloss Global Professional Bespoke Training

+971 4 321 6588

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Email: admin@glossuae.com



Facebook.com/glossuae

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Villa 869, Al Wasl Road,

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September 2017

City & Guilds Level 2 VRQ Diploma Level 2 Award in Dressing Hair Level 3 VRQ Diploma Level 3 Award in Bridal Hair Gloss Global Professional Bespoke Training Column Coaching ~ Free Seminar International Session Masterclass

June 2017

October 2017

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

Jumeirah, Dubai

City & Guilds Level 2 VRQ Diploma Level 2 Award in Dressing Hair Level 3 VRQ Diploma Level 3 Award in Bridal Hair Gloss Global Professional Bespoke Training Column Coaching (Free Seminar) Salon Management

City & Guilds Level 2 Award in Foundation Cutting Level 2 Award in Salon Reception Level 2 Apprenticeship Diploma Level 3 Award in Creative Cutting Gloss Global Professional Bespoke Training

City & Guilds Level 2 Award in Salon Reception Level 4 Colour Correction Gloss Global Professional Bespoke Training

For full details on these and other courses offered at Gloss Academy please contact us at:

March 2017

May 2017

December 2017

We look forward in supporting you to develop your skills and enhance your career!

City & Guilds Level 2 Award in Foundation Cutting Level 2 Apprenticeship Diploma Level 3 Award in Creative Cutting Gloss Global Professional Bespoke Training International Session Stylist Masterclass

05/06/2017 12:45

new products

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61 James Read If your clients want to stay away from the sun but also want to look naturally sun-kissed then James Read is the perfect tanning range for them to use – easy application, long-lasting and natural in colour Call James Read Middle East +971 50 409 3837

Provoc Repair your clients brows this summer with Provoc’s two-sided Trident Tip and Brow Shader Pen. A pencil which allows you to re-create ruined brows in the most natural looking way Call Sawaya International +971 4 379 9939

Soleil Toujours It’s important that your clients remain safe in the sun – introducing them to this SPF range from Soleil Toujours will ensure they remain sun-safe whilst on their holidays Call The Product House +971 4 379 1966

Alterna

Ericson Laboratoire For skin that is sun damaged and dehydrated, we suggest trying the Ericson Laboratoire Hydra Clinic range. This dermatological hydrogenation and nourishing skin care allows the natural moisturising mechanisms of the epidermis to be restored, and optimally increases the distribution of moisture Call Amaya +971 4 605 8516

The new Alterna Bamboo Beach range consists of a lightweight texturizing spray that creates "just-backfrom-the-beach" hair. Helps to provide wavy texture in the hair without drying, like traditional salt sprays.

Specifically formulated with UV filters to help combat the damaging effects of the sun, pool and saltwater.

Call Beautylicious +971 4 220 6024

Davines StripSlow This StripSlow Hair Growth Inhibitor Cream is a great product for your client to use as it slows down body hair growth by three times the normal rate after shaving or depilation – meaning they can stay silky smooth all summer long!

Call Careline +971 6767 0654

The Naturaltech Nourishing Shampoo from Davines is perfect for clients who have dry or severely damaged hair.

The shampoo is creamy with a thick foam, which uses ultra-gentle surfactants and naturally nourishing extracts to cleanse and condition dry and damaged hair Call Eideal +971 4 259 4665

Professional Beauty GCC July 2017

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WE HAVE A FORMULA THAT WORKS.

HAIR MAKE UP NAILS COSMETOLOGY COURSES Untitled-4 1

+971 56 769 7666 +971 55 602 1577 Burlington Tower Business Bay office #103 504466 Dubai info@alrubatrainigcentre.com

alrubatrainingcentre.com @alruba.beauty @alrubabeauty

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calendar

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Diary dates 11 JUNE PROFESSIONAL BEAUTY BELFAST Belfast Waterfront The Northern Ireland edition of the event has a strong networking focus and will host beauty exhibitors and seminars www.professionalbeauty.co.uk 14-17 JUNE SPATEC EUROPE Ritz-Carlton Abama, Tenerife, Spain Spatec Europe 2017 will bring together Europe’s most important spa operators of leading medium-to-large hotel resort, destination, athletic, medical and day spas to meet with key leading domestic and international suppliers to participate in a series of one-on-one meetings over two dedicated business days www.spatecevents.com/europe 30 JUNE INNOCOS EUROPE Lisbon, Portugal Billed as a world beauty innovation summit, the conference covers new product development and technology www.innocossummit.com

6-7 JULY PROFESSIONAL BEAUTY DELHI Pragati Maidan, Delhi Professional Beauty India takes centre stage with the fourth edition of Professional Beauty Delhi promising to be the largest show to date. With over 400 brands on display, a host of free beauty seminars and a plethora of national and international experts sharing their knowledge and experience, it is all set to be a must attend event www.professionalbeauty.in 9 – 11 JULY COSMOPROF NORTH AMERICA Mandalay Bay Convention Center, Las Vegas, USA Considered one of the top 200 trade shows, this event pulls nearly 1,000 exhibitors from 40 countries. Alongside the exhibition there are special events and conferences www.cosmoprofnorthamerica.com

Don’t miss...

3-4 SEPTEMBER PROFESSIONAL BEAUTY JOHANNESBURG Johannesburgh will be home to the largest Professional Beauty show in South Africa.

Alongside 200+ exhibitors showcasing their beauty, nail and make-up collections, there will also be exciting nail and make-up competitions www.probeauty.co.za

SEND US YOUR DATES Send us details of any events you are planning via email to Ú news@professionalbeauty.ae

Gloss Academy Courses starting July 2017 City & Guilds Hairdressing Courses July 2nd to 13th Level 2 Award in Colouring

SERVICES OFFERED Protein • Blowdry • Keratin & Botox Bridal Services • Manicure and Pedicure Hair Style • Chinese Massage & Spa

July 2nd to 13th Level 3 Award in Creative Colouring Gloss Global Courses 􀂟􀂟􀂟 July 4th Column Coach in g -FREE SEMINAR

Visit Us: Al Wasl Road Um Al Sheif Dubai, UAE Tel: +971 50 757 7343/ +971 4 3791293 Email us: info@baraviabeauty.com/ Follow us: @baraviabeauty/ baraviabeauty

For more information and bookings please contact us on: +971 4 321 6588 Villa 869, Al Wasl Road, Al Safa 2, Jumeirah , Dubai Email: admin @g lossuae.com We look forward to supporting your career development into the world of hair and makeup

Baravia Beauty Centre Classified FEB.indd 1

Provides unique and tested hair care treatments Suite 301, Al Maha Building, Al Diyafah Road, Dubai, UAE Phone # +971 4 3458833 | +971 4 3455005 Email: plook@eim.ae Website: www.perfectlook.ae | www.nanogen.ae | www.magnifibres.ae

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Make-Up Designory (MUD), creating honest make-up products and providing quality education Vision Empire General Trading L.L.C Tel: 00971-42946883 • Fax:00971-42946884 • Mob: 00971-501889677 Dubai, United Arab Emirates.

24/01/2017Vision 12:58 Empire Classified MAY.indd 1

21/03/2017 17:17 05/06/2017 15:33

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SPA TABLES 2.0

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