Professional Beauty GCC - June 2014

June 2014

For your beauty and spa business

GCC

The hair doctor Hair loss explained

Facing the future Tackling facial hair

SUMMER

SOLUTIONS

BUSINESS-BOOSTING INCENTIVES

virtualmanager manager Choosing the right software for your spa

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contents

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4

Published by and (C) 2014 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City.

321 Building #8, Dubai. UAE t: +971 (0)56 352 2906 Trade Exhibitions & Publishing FZ LCC Editor: Fiona Vlemmiks fiona@professionalbeauty.ae Contributors: Gaby Doman, Sally Hewerdine, Dr Mike Ryan Advertising: display@professionalbeauty.ae classified@professionalbeauty.ae t: +971 (0)50 359 1157 Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0)56 352 2906 Communications Manager: Ramona Feraru ramona@professionalbeauty.ae General Manager: Andrew Green andy@professionalbeauty.ae Publisher: Mark Moloney Design and production: ICD, www.icd.gb.com Printing: Masar Print & Publications LLC - PO Box 485100, Dubai www.masarprint.com Controlled Distribution: Blue Truck www.bluetruck.ae The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers.

Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances.

The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. Anyone dealing with advertisers must make their own enquiries.

32 in this issue...

Regulars

Features

7

34 Over the moon We look at one spa’s innovative yoga offering

15 facebook/PBGCC @PBGCC

News Middle East set to lead the world in wellness tourism, success at the World Travel Awards for Dubai spa, and much more Insider Our exclusive monthly stats for beauty salons and spas

27 Ask the experts The low-down on introducing aromatherapy into your business, selecting hair care tools and water enhancing products 53 Hair news This month we feature new launches from TIGI, Kerastraight and GK Hair, as well as Vivandi’s shower filter

Cover Image courtesy of: Maria Dowling Salon

57 Salon profile We look at one business targeting pint-sized customers

41

62 Treatment news New rejuvenating treatments for the face and body

Living spa Charlene Florian on her mission to educate through spas

45 On the whole Why spas can learn from the world of golf

67 Nail bites Natural nails dominate this month with polishes designed for little fingers and mums-to-be 71

Product news Plumping and protecting products for summer

79 Calendar The essential dates for your business diary from trade shows to conferences and training

50 Summer blonde Our step-by-step guide to creating beautiful blonde highlights 69 Nail interview CND’s Jan Arnold on how she brought nails to the catwalk

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welcome

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5

I

n the beauty industry, it’s our business to make people look wonderful, but so much of what we do is about making clients feel wonderful too.

My recent meeting with“The Hair Doctor”, Dr Mike Ryan, reminded me of the positive impact that we can have on clients psychologically. As a tricologist, Dr Ryan is only too aware that hair loss - one of the major issues effecting female clients in this region – can be devastating. Read Dr Ryan’s fascinating explanation of tricology and how to help your clients combat hair loss on page 54.

We have a strong wellness theme this issue and our news pages reveal that the Middle East is the fastest growing market for wellness tourism and is set to become the global leader in this sector by 2017. Riding the wellness wave is Charlene Florian, vice president of corporate creative development at skincare line Kerstin Florian,who believes that spas should be education centres in all aspects of health and wellness. Read our interview with her on page 41.

This month marks the launch of a new educational section for hairdressers in partnership with Dubai-based hair academy Salon Educators. We start by disclosing how to create the perfect summer blonde highlights with an easy step-by-step guide on page 50.

The summer is notoriously quiet for our industry as expats take holidays to escape to cooler climes and locals devote themselves to the holy month of Ramadan.

Yet it is still possible to attract business during the summer months using creative incentives. Sally Hewerdine explains how on page 32.

The next issue of Professional Beauty will be available in September, when we will highlight autumn trends. In the meantime,keep up to date by visiting our website and Facebook pages,where we will continue to publish the latest news. Our comprehensive directory listing local suppliers and brands will also be available in July – an essential tool for all beauty and spa businesses in the region.

27 On the cover

19

Fiona Vlemmiks – EDITOR

41

37

Facing the future The latest in facial hair removal

32 Summer solutions Incentives to boost business this season

34

37 Virtual manager The lowdown on spa software solutions 54 The hair doctor Hair loss explained

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NEWS

All the news and views from the world of beauty and spa

Middle East set to lead world wellness tourism

T

Zighy Bay, Oman

he Middle East is the fastestgrowing global wellness tourism market and set to become the world growth leader through 2017 according to the The Global Wellness Tourism Congress (GWTC).

The GWTC is a division of the Global Wellness Institute (GWI), which released new data on the Middle East wellness tourism markets at the Arabian Travel Market recently held in Dubai.

Factors driving this growth include the luxury spa hotel building boom across GCC nations and the revitalisation of indigenous practices like historic hammam and bath treatments.Wellness tourism is defined as “all travel associated with enhancing one’s personal wellbeing”. The worldwide wellness tourism market is growing roughly 50 per cent faster than the tourism sector overall.

Anni Hood, tourism and government liaison for the GWTC, presented the

Global make-up artists showcase in Dubai

Top award recognises Vita Liberata’s global presence

The Kryolan Global Face Art Event brought together the biggest and most important names in global make-up artistry to showcase the very best in beauty, fashion, theatre, television and film at the Dubai Community Theatre and Arts Centre in May. Oscar and BAFTA-nominated artists and make-up artists who have created some of the most memorable movie moments in recent history rubbed shoulders and traded tips with make-up experts that lead the field in fashion, catwalk and advertising.

A taste of the Orient was Ahmad al Assir’s main influence in his make-up demo.

Lebanese Ahmad trained in theatre and make-up in his home country, but the lack of a film industry there led him to focus his skills in the world of fashion, where he has created make-up looks for some of the Middle East’s leading Arab magazines. During his ten years in the make-up industry, he has worked with some of the most important and well-known stars in the Arab world.

Vita Liberata, the sunless tanning company that is achieving much popularity in the UAE, has been recognised by the Queen of England for growth in international trade.

The Irish-based business, which makes odourless spray-on tan, is one of more than 100 companies to receive the Queen’s Award for Enterprise on her 88th birthday. The company will be presented with their accolades at Buckingham Palace in England in July.

Vita Liberata, whose products are used by celebrities such as Gwyneth Paltrow, Emma Watson and Ellie Goulding, has seen overseas sales grow by 411 per cent between 2011 and 2013, while headcount has risen from 11 to 45 this year.

The business was founded in 2007 by Alyson Hogg, an Irish-born academic who wanted to create an odourless tan for fair skin. The mother of five recently presented on QVC in the US, selling more than $20,000 of goods a minute.

Shauna Ramskill, who distributes the brand in the UAE, said: “I am so proud to be part of such an unique and innovative

findings at the Arabian Travel Market in May. She commented: “Wellnessfocused travel is growing fast across this vast, diverse region: in the Middle East and North Africa we have the luxury spa hotel building boom across GCC nations, and the revitalisation of indigenous practices, such as historic hammams and baths. These many different ‘stories’ add up to one, big story: the fastest growing wellness tourism market in the world.”

brand from my birth country, that has become a global success through hard work and determination. This success, driven by our leader Alyson Hogg, has been recognised with the most esteemed award from the Queen of England herself.”

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news

9

Desert spa resort unveils “royal” villas The majestic Qasr Al Sarab Desert Resort

by Anantara in Abu Dhabi has revealed an exclusive collection of ten royal villa accommodations located in a secluded setting named the Royal Pavilion Villas by Qasr Al Sarab.

Set against the dramatic landscape of The Empty Quarter – the world’s largest stretch of uninterrupted sand desert, the exclusive collection of Royal Pavilion Villas offers a bespoke getaway for guests with an extensive spa focus.

The purpose-built spa is in the main Pavilion offering a variety of treatments for both individuals and couples. The spa features a private relaxation terrace with lush gardens evoking the ultimate in serenity and calm.

Upon arrival, guests will also be welcomed with a traditional Arabic tea tasting and Arabic-inspired Afternoon Tea set, followed by a personal escort to their Royal Pavilion Villa and a relaxing foot ritual to start their experience in lavish style.

The Royal Pavilion Villas by Qasr Al Sarab comprise ten fully self-contained pool villas complete with swimming pool, outdoor rainforest showers, sunbathing cabana, terrace dining and lawned areas as well as the main Pavilion, which features Porte Cochere, a welcome Lounge, The Dining Room, The Lounge, The Terrace, The Workout Room, The Spa and an impressive outdoor area.

Illumin8 teams with CIBTAC to give students international qualifications

Abu Dhabi Pool Expo makes waves internationally The recent spa and pool exhibition, Piscine Middle East, attracted around 100 brands and 30 companies from around the world to Abu Dhabi.

Held at the Abu Dhabi National Exhibition Centre (ADNEC), the second edition of the exhibition attracted exhibitors from 12 countries, as opposed to nine at the first event in 2012, and saw a huge increase in visitor numbers.

Organised by French company GL Events, the show brought together leading international exhibitors to showcase the latest innovation from the global pool industry and discuss opportunities and challenges in the Middle East market.

Illumin8 Media Make-up Studio, Dubai, the brainchild of celebrity makeup artist, Kate Goodwin, and the region’s premier training centre for make-up professionals, is now producing students with international qualifications.

In a recent agreement with the Confederation of International Beauty Therapy & Cosmetology (CIBTAC), all Illumin8 graduates are now CIBTAC certified, meaning the training hours undertaken by the students are internationally acknowledged and that their certificates are applicable globally.

As the first professional make-up studio to receive this accreditation in the region, Illumin8 has now launched a Certification in Fashion & Photographic Make-up, under the CIBTAC umbrella.

The next professional courses at Illumin8 are Hair Styling on June 22 to 26 June and Professional Media Make-up from June 29 to July 23.

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Hilton Abu Dhabi Saadiyat Island Resort set to open in 2015 Hilton Worldwide is set to open its third property in the UAE capital Abu Dhabi, the Hilton Abu Dhabi Saadiyat Island Resort, at the end of 2015.

The 366-room property will be located on the 27km Saadiyat Island development

The Saadiyat Island development will host a collection of hospitality, leisure and cultural projects, including the Louvre Abu Dhabi and the Guggenheim Abu Dhabi museums, set to open in 2015 and 2017 respectively.

off the coast of Abu Dhabi and will feature

Rob Palleschi, global head of Hilton

nine restaurants, a health club, a pool and a

Hotels & Resorts, said: “Hilton Hotels &

variety of meeting and events facilities.

Resorts continues to build on its strong

The hotel will also house an Eforea spa.

foundation in the UAE and Abu Dhabi

The Hilton brand’s in-house spa concept, the

Saadiyat Island Resort is destined to be a

Eforea spas are centred on a holistic approach

worthy addition to our diverse portfolio of

and incorporate the use of natural products.

hotels across the country.

Talise scoops leading award at WTA Local winners at the World Travel Awards (WTA) Middle East celebrated with a glitzy gala ceremony at the JW Marriott Marquis Dubai, in May. Guest of honour His Highness Sheikh Juma Bin Maktoum Bin Juma Al Maktoum was welcomed to the WTA alongside the elite of the global tourism industry.

Among the local winners was the Talise Ottoman Spa at Jumeirah Zabeel Saray, which was named the Middle East’s Leading Spa in 2014.

Speaking at the event, Paul Hawco, director of Talise Spa Operations at Jumeirah Group, said he was “proud of his team”, adding that the award meant “future business, confidence in the spa’s product and service, recognition Paul Hawco receives the WTA award for leading spa

for the team and growth for the spa”.

WTA president Graham Cooke said: “Dubai has come back to reclaim its place at the forefront of global tourism in 2014 and I am delighted that the World Travel Awards has returned this year to share in its success. Having been selected to host Expo 2020 in six years time, the future is certainly bright for the destination. We have welcomed some fantastic winners this year, and I look forward to seeing them all in Morocco for the Grand Final at the end of 2014.”

World Travel Awards was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry.

˘ Former Miss Universe Sarah Cosi c´ was a regular client

Celebrity hairdresser dressing tresses in Dubai The former hairdresser to Miss Croatia and Miss Universe is attracting a following in Motor City.

Kristna Blagus has worked on fashion shoots and with actors such as Miraj Grbic, who starred in Mission Impossible Ghost Protocol with Tom Cruise, in her native Croatia.

She was tempted to Dubai by the Transformbody Ladies Centre of Motor City after the manager headhunted her online.

Blagus, who arrived in January, has already been promoted to team leader at the salon and is acquiring a loyal following as the word spreads.

She said: “I have been sharing my knowledge and tempting clients to try something different on their hair, such as the styles I would do in Europe. I hope to become involved in fashion shows and shoots here in Dubai once I am settled in too.”

on Impossible.

Grbic with Tom Cruise in Missi

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“Natural” success planned for Millennium’s new spa The newly opened Zayna Spa at the Millennium Resort in Mussanah, Oman, is driving business with the offer of treatments from around the world using 100 per cent organic products.

A team of international therapists with a wide array of skills and experience will deliver remedies inspired by nature that include body massages, reflexology, sports massage, hot stone treatments, aromatherapy and selected healing therapies from around the world. The spa also offers deep pore cleansing facial treatments.

Maurice De Rooij, general manager of the Millennium Resort Mussanah, said: “The

Zayna Spa is a major step forward in the expansion of Millennium Resort Mussanah, combining tried and tested traditional treatments and the latest innovations to give every guest an unforgettable and personalised experience.

“We have brought specialist staff from around the world to share their expertise and treat guests to a variety of unique and rejuvenating techniques that will leave them energised and renewed. Millennium Resort Mussanah will continue to add more therapeutic services that will make us an oasis of entertainment, escape and relaxation on the Al Batinah coastline.”

Hamad Aly, resort spa manager, added: “Zayna Spa is about indulgence, from the moment you enter to the moment you leave. The holistic, relaxation, medical, fitness and wellness treatments set within a peaceful ambiance ensure each client forgets their stresses and relaxes in the hands of our internationallytrained therapists.”

The spa opens with the principal objective of guiding guests towards their personalised healthy lifestyle goals and will become a haven for hotel guests, and a key feature in the Millennium Resort Mussanah’s assortment of world-class leisure facilities.”

Nazih Group partners with Italian brand Banyan Tree launches guest voluntourism Renowned professional haircare brand Alter Ego Italy was launched at a special ceremony held at the Grand Hyatt Dubai.

The Nazih Group, one of the largest distributors of professional salon products and equipment in MENA region, selected Alter Ego Italy due to its focus on using natural ingredients and comprehensive range of haircare products, which the company believes will meet the needs of the discerning regional clientele.

Mr Nazih Hamad, managing director of the Nazih Group, told Professional Beauty: “Alter Ego Italy is a salon-exclusive brand

– both in product as well as belief. Science and nature are an integral part of Alter Ego Italy, and this region has a strong penchant for natural products. We are happy to be working closely with such a brand in the region. This launch marks a very important breakthrough in haircare and hair coloring across the UAE and Gulf, which further consolidates the reputation of Nazih Group in the personal care segment.”

The event also marked the inauguration of the Nazih Artistic Team (NAT), which will oversee an educational programme for professional hairdressers in the region.

A renowned leader in sustainable tourism, the Banyan Tree has launched Stay for Good, a series of voluntourism activities which will take place across Banyan Tree and Angsana hotels and resorts. The initiative offers guests a unique opportunity to participate in environment enhancing projects in the group’s destinations.

“We have always believed that tourism should stimulate positive, holistic development in our host destinations. Our long term vision of doing good and doing well is key to our business,” says Abid Butt, CEO, Banyan Tree Hotels & Resorts.

“Our Stay for Good programme offers a choice of activities for guests to take an active part in if they so choose, each offering a tangible benefit to engage with local cultures and ecosystems.”

Throughout the year, sustainability projects will take place at specific resorts participating in the Stay for Good programme, including the on-property nature reserve in Ras Al Khaimah, UAE.

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1&2 FEBRUARY 2015 JUMEIRAH MADINAT ARENA, DUBAI

THE ESSENCE OF SPA, BEAUTY & HAIR The must visit exhibition for your salon and spa business

Register now at www.professionalbeauty.ae

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business trends

professionalbeauty.ae

15 The month in numbers

AVERAGE TREATMENT ROOM OCCUPANCY

77

%

HOW DID TREATMENT BUSINESS IN MARCH 2014 COMPARE WITH MARCH 2013?

60 35 5

% BETTER

% SAME

%WORSE

Insider beauty, hair and nails Insider, our exclusive round-up of salons and spas in the GCC. It’s the easiest way to stay in the know

PERCENTAGE OF CLIENTS WHO REBOOKED

76

%

MARCH

Nails are huge business in our region and the bulk of you state that natural nail manicures make up the cornerstone of your business. The majority of your clients rebook and the average spend is between AED 200-300, giving you steady revenue. Only 30 per cent of you use machines in facials while, interestingly, many of you believe that short hair is slowly becoming popular in the Middle East, with 40 per cent of you saying it will be popular this summer.

On the spot WHAT IS YOUR MOST POPULAR NAIL TREATMENTS? 1. Manicure 2. Gel manicure 3. Nail extensions 4. Nail art

42

%

OF YOU USE SALON SOFTWARE TO HELP RUN YOUR BUSINESS

WHAT IS THE AVERAGE SPEND PER CUSTOMER IN YOUR SALON? 1. AED 200 - 300 2. AED 300 - 400 3. AED 400+

30

%

OF YOU USE MACHINES IN FACIALS

40

%

OF YOU THINK SHORT HAIR WILL BE FASHIONABLE FOR SUMMER

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business trends

professionalbeauty.co.uk

17 The month in numbers

AVERAGE TREATMENT ROOM OCCUPANCY

69

%

HOW DID TREATMENT BUSINESS IN MARCH 2014 COMPARE WITH MARCH 2013?

50 45 5

% BETTER

% SAME

%WORSE

Insider spa Insider, our exclusive round-up of salons and spas in the GCC. It’s the easiest way to stay in the know

PERCENTAGE OF CLIENTS WHO REBOOKED

72

%

MARCH

The month of March proved successful for most of you, with the majority enjoying better business than the same time last year. On average, your clients spend AED 500 - 800 on each visit. Skincare products still make up a lot of your retail revenue, with half of you stocking only skincare-related brands to sell to clients. More than half of you – 60 per cent – use machines in your facial treatments to enhance the benefits.

Only per cent of you take advantage of online training facilities, preferring to train face-to-face.

50

On the spot WHAT IS THE AVERAGE SPEND PER CUSTOMER IN YOUR SPA? 1. AED 500 – 800 2. AED 300 – 500 3. AED 1000+ 4. AED 500 – 100

60

%

USE MACHINES IN FACIALS

WHAT TREATMENTS ARE YOU PREDICTING WILL BE MOST POPULAR THIS SEASON? 1. Hair 2. Nails 3. Facials

%

OF YOU OFFER ONLY SKINCARE RELATED PRODUCTS FOR RETAIL IN YOUR SPA

10

%

OF YOU USE ONLINE TRAINING FACILITIES FOR STAFF

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hair removal

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Facing the future Facial hair removal technologies are moving on quickly. Gaby Doman discovers the products revolutionising our industry

F

acial hair is a sensitive subject among women, often seen as taboo and less widely discussed among friends or in women’s magazines than other grooming habits. However, according to research done by Bristol-Myers Squibb, a biopharmaceutical company, around 20 million American women remove unwanted facial hair at least once a week and, according to UK newspaper The Guardian, approximately 40 per cent of women naturally grow facial hair.

Hair removal has always been an important part of grooming in the lives of Middle Eastern women and men.

The hot climate makes it easy for germs to spread, and so both bodily and facial hair removal has been seen as a way to keep clean and healthy. These days, of course, there is also an aesthetic side to hair removal and excess hair is often considered unattractive.

Traditionally, threading is the favoured technique for hair removal within the region, and it’s still widely practiced.

The ancient technique, known as ‘khite’ in Arabic, uses a cotton or polyester thread to remove multiple hairs at the same time.

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BAKED SUMMER COLLECTION 2014

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hair removal

21 Lekshmi Sunilkumar, a beauty therapist at Pastels everyone from very fair skinned to very dark skinned Salon in Dubai explains why this safe and all-natural clients – though those with fairer skin tend to respond procedure is still so popular. “Threading can be done for better. “We can use it as hair removal for all skin sensitivities eyebrows, upper lip, chin and, in fact, the whole face. It’s and all over the body,” says Anas AlAli, sales supervisor fast and directly targets the hair that needs to be within the medical division at Beauty Leaders LLC. “We removed, meaning it’s great for areas that need just have to take into consideration sun tan, hair shaping, such as eyebrows,” she says. “It’s thickness and light sensitivity to amend the kinder to the skin than some other hair treatment parameters. After the treatment removal methods. It doesn’t cause the we advise to apply antibiotic and SPF30 “IPL and laser skin to lose any of its elasticity and it sun protection creams.” hair removal can reduce can remove hairs that are finer than The BeautyTek ITPL (Intense Train hair by between 80 and those that can be removed by Pulsed Light), available from 100 per cent and any hair plucking. Threading is also very UAE-based Specialized Beauty, is that does grow back is likely fast; sessions will only take about 15 another popular new IPL technology. to be finer and lighter in minutes and sometimes even less.”

Zeina Chaaya, medical representative colour than hair that Threading is certainly a perennially and trainer at Specialized Beauty grew before” popular method, but for those looking says the benefits are permanent hair for a longer term option, laser hair removal, easy handling, long term results removal technology is moving on quickly and the fact that it can treat large areas at a and the method is fast becoming one of the time while resulting in minimal side effects. “It most popular solutions for facial hair removal. According can be used on all body parts, so long as settings are to a 2013 survey by the American Society of Plastic adjusted for skin type”, she says. To treat the face over one Surgeons, 60 per cent of adults aged 18 to 29 in the USA session costs around AED 600, making it an affordable want to get laser hair removal, meaning demand is at an option for those looking for long term benefits. all time high. Despite the comparatively high cost IPL and laser hair removal can reduce hair by between compared with waxing and threading, the long lasting, 80 and 100 per cent and any hair that does grow back is and sometimes permanent, effects of laser hair removal likely to be finer and lighter in colour than hair that grew and IPL make it an appealing option for women looking to before. Clients should be pre-warned that treatment may eliminate the problem of facial hair in the long term. have to continue regularly for a year to get the desired However, both IPL and laser require in-depth training results, with about eight to 12 sessions needed for and involve a substantial investment in equipment for permanent results. At AED 600 a time, clients will pay salons and, as yet, the technology is less effective on between AED 4800 and AED 7200 over the course of darker skins. However, on lighter tones the method is very a year for permanent results (with the possibility of an effective and there is certainly still some benefit for occasional ‘top-up’ session after that) compared to AED clients with darker skin tones too.

1020 to AED 1800 a year (about AED 85 - AED 150 a A popular IPL laser system in the Middle East is Ellipse. It session) for a monthly waxing session. can remove hair on skin types one to eight on the However, waxing is still the biggest hair removal Fitzpatrick Scale (a scale that determines skin types from moneymaker for many salons. Technology in this field is light to dark and goes from one to eight), which includes always advancing too, with the primary objectives

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hair removal

professionalbeauty.ae

23

being to minimise pain and decrease the risk of skin sensitivity issues and ingrowing hairs resulting from waxing. The most modern waxing products, such as Cirépil by Perron Rigot and Lycon Wax, are virtually painless and can be used on most skin types. The fastmoving market means salons must keep therapists trained in the latest methods of hair removal but, investment in the products is low compared with laser and IPL technology.

“Lycon wax uses only the finest resins and natural ingredients to ensure superior performance”, says Lucy McKellar, marketing and PR manager for Sisters Beauty Lounge in Dubai. “It combines a number of aromatherapy oils which means that is gentler on your skin. This is especially great for people who can be sensitive to waxing. It is excellent at removing stubborn hairs as short as one millimetre.” The products’ titanium dioxide formulations are both soothing and provide better grip, which make it a popular choice for therapists waxing faces.

The ability for a wax to remove hair with shorter re-growth is good news for women regularly removing facial hair, with the appearance of a smooth hair-free face all year round as the desired goal.

“Lycon uses pre-waxing oil, which is applied to the area and acts as a barrier between the skin and the wax.

This allows the wax to wrap tightly around the hair instead of sticking to the skin, reducing discomfort and allowing shorter hair to be removed,” says Lekshmi, who also uses the wax at Pastels. “When Lycon wax is used the problems that are traditionally associated with waxing, such as redness, in-grown hairs and bruising, are reduced significantly. This is due to the ability of Lycon wax to remove the full root.”

Cirépil also promises to deliver a more pain-free waxing experience, explains Alison Hardy, brand and marketing manager of The Nail Spa chain. “Known as “happy wax”, it

is the “ultimate no double-dipping” non-strip wax for the whole body, Hardy says, because Cirépil is a stripless wax.

When it is removed, “instead of bracing themselves for the ‘yank’, clients are pleasantly surprised!” The technology behind the product ensures that hair is pulled directly from the root, which means no breakage. The benefit of this is that the hair takes longer to grow back and there is less chance of any ingrowing hair.

Sensitive issue Despite the fact that facial hair is extremely common, the condition is one that often causes great embarrassment and should be treated with sensitivity. Salons must ensure their training includes putting the clients at ease when it comes to what, for many, is an awkward issue.

While many women grow facial hair naturally – especially as they age and hormone levels fluctuate, it is also estimated that 10 per cent of women suffer from hormonal issues such as PCOS (Polycystic Ovary Syndrome), in which the ovaries produce excessive amounts of androgens, which causes hirsutism (excess hair). The importance of effective facial hair removal can’t be overstated when you consider that, according to a 2010 survey of 1,000 women conducted by UK campaign We Can Face It, 30 per cent of women with unwanted facial hair suffer clinical depression, while a quarter believe facial hair has held them back from promotion and more than 40 per cent say it’s affected their ability to form relationships. With that in mind, it’s important to treat clients with discretion. The key is communication and professionalism, says Hardy. “Our therapists are taught to explain the process as they carry out the treatment and to answer any questions or concerns that clients might have. We have an exclusive application method that makes our waxing experience a happy one.”

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Project1_Layout 1 14/04/2014 17:18 Page 1

hair removal

professionalbeauty.ae

25 Ellipse IPL Laser Hair Removal How it works: Pulses of light penetrate the skin and are absorbed by melanin in the hair contained in the follicle. This melanin converts the light energy into heat, which destroys the hair follicle, ensuring it can no longer produce hair.

Point of difference: The Ellipse is suitable for all skin types and is practically pain free. The manufacturers claim fewer treatments are needed than with other IPL machines, with dramatic results in only four to six treatments.

Lycon Wax Ideal for short, fluffy facial hair as well as more stubborn, difficult to remove hair, Lycojet wax can be used for hair as short as one millimetre, making it a favourite for facial hair removal. Any Lycon hot wax can be used on the facial area as they contain soothing aromatherapy ingredients and remove very short hair.

Lycon’s creamy formulations with titanium dioxide offer extra soothing benefits on delicate areas, as well as its famous grip.

Wax vs machine

We explore the latest facial waxing products and the IPL and laser machines suitable for hair removal on sensitive facial skin BeautyTek ITPL

Cirépil

How it works: Designed to remove and reduce hair, rejuvenate skin and combat acne, it emits pulses of non-ionising radiation.

Pulses of light are delivered to the skin via optical coupling gel, from an ergonomically designed hand piece for easy handling.

Point of difference: The machine is easy-touse and has a wider range of variable pulse types. Pre-set treatment parameters are included based on extensive clinical experience to ensure professional results.

This stripless wax is lukewarm, making for a more comfortable application than strips or hot wax. Removal is also a less painful experience, which pulls the hairs from the follicle rather than ‘yank’ them out. This reduces breakage and results in less regrowth and ingrown hairs.

Threading A budget option for both salons and customers alike, threading is a popular choice for facial hair removal because it’s safe, quick and removes a lot of hair at once. It can remove finer hairs than waxing, lasers or IPL, but hair has to be a little longer for threading than with other methods of hair removal. PB

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Microdermabrasion by

The art of age-less beauty...

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These awards attest the high quality of our products: made in Germany.

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: Tel.: 00971 2 6275926 | Fax: 00971 2 6267370

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Email: info@specializedbeauty.com

15/5/14 09:31:13

business tips

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27

Ask the experts Our beauty industry experts answer an array of questions about every aspect of running a successful salon or spa business

What is the benefit of introducing aromatherapy products into my salon or spa and what should I look for when selecting a brand?

E

ver since spas evolved, people have soaked themselves in hot springs, got a relaxing massage or treated themselves with soothing and natural fragrances. To counteract our stressful lifestyles, natural treatments are important and the use of natural aromas or aromatherapy plays a pivital role in this.

It is widely known, through scientific research, that people living close to nature, plants, flowers, and water have a more relaxed and calm state of mind than the ones away from it. Humans have always depended on an intimate relationship with nature and have used various fragrances to trigger the correct part of the brain to promote a calm and soulful mood.

Today, clients living in a city like Dubai, where life is as fast as it can get, are searching for alternatives to soothe their minds and bodies. Instead of living in a rural area or frequently visiting a beach resort, people in Dubai prefer to spend quality time in a spa or a salon. Hence, it is essential to have a tranquil environment so that people become relaxed and satisfied with their treatment, which will fulfill their requirement of being close to nature.

By introducing products like our essential aromatherapy mixtures, which when added in a diffuser at a corner of a room in the spa or salon will generate the correct ambience, you can help people feel relaxed and calm.

Various other aromatherapy products can then be introduced into treatments and for retail.

Choosing the correct brand is vital when adding aromatherapy products to your spa or salon. You need to ensure that the brand you have selected does not add any artificial and unnatural fragrances to its products.

Additionally, the correct essential oil in the right quantity is very crucial; two drops of lavender in a 100ml carrier oil can be relaxing, one drop more of it and you will most probably end up with a headache. Hence, select a brand that has the perfect blend as well as the perfect image, and perfect packaging.

Maheen Fatima Hemani is research and development manager at the Hemani group of companies, which supplies aromatherapy products for professional and retail use.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to fiona@professionalbeauty.ae

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29

How can I make my business stand out from its competitors?

T

he salon is shining, the therapists are trained and the towels are freshly fluffed. But, your competitors are still winning out. What to do? The first thing is to take a cold, hard look at your business and understand what message your brand is sending out. Your brand is what makes you stand out from your competitors. It is the product of everything you do – from the colour on your walls, the names of your treatments and even how you greet people.

If it’s mismatched, people will notice. A strong brand is consistent and makes clients feel like they belong, so defining that is critical to showing that you are a truly professional business. Whether your salon is retro chic, cool modern or a happy mix, ensure everything you do reflects your brand.

Once you’re clear on your direction, control it. Don’t let an overenthusiastic member of staff start writing things on your Facebook page unless you are absolutely sure what they write “sounds” like your business. Make sure your staff understands the brand you are creating and the experience you want your clients to have. And always listen to your clients. What do they like, love or loathe? Use that knowledge to define the best approach.

Finally, look at your competitors. Don’t copy them – learn from them. Take a look at brands you admire, even if they’re in other industries. There will be things you can adapt to your own business. None of this has to cost a fortune. You just need to be clear and consistent and pay attention to the details. It’s a key part of what makes a strong brand a great business.

Henny Flynn is a director of marketing consultancy Win The Crowd and former managing director of London salon mini-chain MW Nails (pictured). She works with companies to help grow business and establish their brands.

What elements should I consider when choosing hairstyling tools for my salon?

T

wo of the most important points to consider when buying tools for any salon are quality and performance. An investment in well-made tools that achieve excellent results, and which will last for years, will not only improve the salon service, but will also save money in the long-term as you will not have to make regular replacements.

Following these primary considerations, I would then take design and technology into account in relation to the salon’s clientele.

For example, if my salon catered to the young, fashion-conscious woman, I would focus on tools that boast fashion-forward designs and which utilise the latest cuttingedge technology.

Finally, take into consideration the brand with which you are working. I am a firm believer in good customer service – I value a brand that follows up after the sale is made and takes the time to listen to what its clientele needs.

Haysam Eid the founder of EIDEAL, which supplies professional hairstyling tools.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to fiona@professionalbeauty.ae

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Improve the qualIty and appearance of your eyelashes In 30 days.

Become a reseller of award winning neuLASH! info@neu-cosmetics.com www.neulash.ae

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2014-05-15 09.20

business tips

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31

My therapists always recommend products, but it doesn’t often turn in to sales.

How can I turn this around?

T

Many of my clients suffer from breakouts and severe sensitivity even though they are taking care of their skin. How can I tackle this?

L

ast year, we started doing research into the reasons people battle with skin conditions like breakouts and severe sensitivity in the UAE. This was especially interesting as a high percentage of people were already using well known or high-end skincare ranges, but still had problem areas on their skin.

We found the following to be the most common reasons: firstly, the water being used for cleansing is not conducive to skin health. Secondly, a lot of the cleansers and face washes are not pH balanced and actually disturb the acid mantle of the skin, thereby allowing bacteria to attack the skin.

What we found in researching the water was that desalinated water was clean and good for use, but that when stagnated or un-circulated the pH fluctuated noticeably and that it was prone to dramatic increases in bacterial activity. The research and development team at Optiphi started working on a solution for optimising the water for the skin, and so OptiCleanse was developed.

Opti-Cleanse is an effervescent tablet that is available in two sizes, one for the face and one for the body. It is added to the water and it optimises the water for skin care use by normalising the pH to seven, as well as killing microbes, stopping microbial activity and inactivating most waterborne pathogens in the water prior to use.

It will work with any skincare regime, as it will act as a cleansing harmoniser, neutralising and balancing the water. The range is also tested to be safe and stable to use in every home environment, no matter the source water.

Anton de Waal is CEO at Skin Sciences, the exclusive distributor for the Optiphi range of products in the Middle East. The range includes professional products and an extensive retail range. For more information please call: +971 55 551 07 95

he way people think is quite remarkable, but it’s also quite easy to predict – a lot of it is learned behaviour.

When it comes to selling, there are certain things that work consistently better than chance alone. Imagine the basic sales process – there’s an introduction, then you ask questions to find out what the client needs, recommend a product, answer their objections, close, and then money is paid.

We know if you start a sales conversation and you’re getting positive initial responses from the client, you’re much more likely to get a positive outcome, and vice versa. We also know that asking questions first and then telling clients what they need works far better than telling people about your products and then asking them questions about themselves. If you ask the client lots of questions up front, you are likely to get fewer objections later.

These are all things that we know will increase your sale conversion rate, but the problem comes when clients sense that the sale is a foregone conclusion. So if you or your sales team can create the illusion that it’s the client’s choice, they are much more likely to buy. People like to think that they are buying – not that they’re being sold to. PB Simon Naudi is the managing director of sales and management consultancy Answers Training. He spoke on the psychology of selling at the Professional Beauty North exhibition in the UK last October.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to fiona@professionalbeauty.ae

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training

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32

Sally Hewerdine suggests business-boosting incentives for the summer months

Summer solutions

F

or GCC residents, the summer months can bring

Bonus loyalty points

all sorts of challenges. Juggling daily life in the heat,

For those who have been focusing on longer-term strategies

the feeling of dehydration and lethargy to name a

such as loyalty cards, consider extra points or stamps for

few. For businesses in our industry, the symptoms

the summer months, you are not discounting or devaluing

are not dissimilar. With many residents traveling to

the service.

cooler climes to sit out the summer, and the diminished rate of tourism, we can often be tempted to use the summer

Give clients access to outside gurus

months as an excuse to break from the norm. However

Using outside experts show you value your clients

opportunities are there for those who want to take

immensely, and you can draw experts to you by offering

advantage of them.

talks and workshops form experts in fields.

Over the years I have noticed that the word promotion is misunderstood. There seems to be a perception that

Look at alternative ways to build relationships

promotion means discount. In fact, far from it the word

Much of any business is about building relationships, try

means to highlight - or in our case to advertise or make our

some surprise and delight techniques.

customers aware. There are many ways of using promotional

• Treat your clients to advanced access to new products

activity without discounting. In my opinion discounting

• Give tips and advice, pop a card in their bag

services devalues what we do, we work hard, we have trained

• Add an extra loyalty stamp because they are smiling

hard, and we offer something that people want, and in many

• Sample lucky dip bag

cases need. By reducing the price of a service we are really

• Tell them a humorous story related to the industry, pop

just saying that our services are not worth what we would

a funny postcard in their bag

normally charge. Continuous discounting can make our

• Write personal thank you cards

customers think “well I shall just wait for another offer, I don’t want to pay the full price”. Of course, we want our customers

Added care during the holy month

to get treats, surprises and keep their loyalty. So how can we

The summer months included the blessed month of

achieve this without slashing prices?

Ramadan, a very personal experience for many who are

Value added promotions have always been the preferred

fasting, and an understanding is essential of how this can

option in our industry. Our customers are getting something

affect clients in the treatments we offer. Clients who are

extra and yet we keep the service at the same price, we are

fasting may feel weak, dizzy, sluggish even faint, they will

not devaluing what we do. This can take many forms.

experience a dry mouth and an inability to sweat. Extra care

Private bonus consultations

and attention are needed getting on and off the treatment bed, ensure they are not too hot during treatments which

We generally have more time on our hands in the summer

will only dehydrate them even more. Give clients plenty of

months so adding private bonus consultations on skin,

time to adjust to different heights, asking clients to arrive

lifestyle, fitness or nutrition programmes are great way to

early will mean they don’t feel rushed whilst preparing for

introduce clients to alternative options.

treatments.

Summer camp membership progammes

Added

touches

such

as

delicious dates or other dried fruits, nuts and juices for those clients who are with you

Get creative with designing a membership programme, focusing

at sundown is a perfect way to break their

on offers that will help get them re-hydrated and energised.

fast and will be very appreciated. PB

Sally Hewerdine is the founder of SpotlightOnSpa&Wellness which offers in-house training and recruitment solutions.

If you would like to know more about the SpotlightOnSpa&Wellness Training Needs Analysis service then contact Sally, Email: info&spotlightonspa-wellness.com

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spa fitness

professionalbeauty.ae

34 Offering yoga as part of a spa wellness package isn’t exceptional, yet the Jumeirah group is offering guests a yogic encounter which is, arguably, unmatched. Fiona Vlemmiks explains

OVER THE moon

T

he Talise Spa at the Madinat Jumeirah, Dubai, is an authentic wellness centre, offering a comprehensive spa menu and wellness package, which blends integrative medicine with holistic therapies for inner and outer health.

The extensive yoga offering is an integral part of this holistic approach with resident yoga master Vijay Sharma at the helm. As well as offering regular Hatha and Vinyasa flow classes, Talise takes a unique approach in its daily sunset yoga sessions and monthly full moon yoga event.

The sun and the moon have special significance in yoga.

Classical Hatha yoga is recommended on full moons. The full moon has a powerful effect on our mood and energy.

In yogic mythology, the sun and moon both have deep symbolism. The moon represents the solar and lunar energies in the human body.

The sunset yoga is open to all levels and takes place at Al Qasr beach from 6.30pm each evening. It offers participants spectacular views of the Arabian Gulf and the iconic Burj Al Arab building as well as a beautiful outdoor yoga experience.

The full moon yoga event will celebrate its eighth anniversary in September. It begins at 7pm and is also held on the private beach. After arriving at Talise Spa I am transported by buggy through the Al Qasr resort’s lush gardens to the sandy beach. I begin to wind down on the drive and I already feel more tranquil when I arrive at the beach, which has been transformed. There are around 90

towels set out on the huge yoga area. At the front of this is a stage and a large screen television. Peaceful music is playing and I smell incense. Flanking the yoga area are stalls set up for complementary massages, extra towels and water.

I am greeted by Stephen Wagnar, director of spa and wellness at Talise Spa who takes the time to talk to all attendees, ensuring that they feel welcome, are comfortable and know what to expect from the night. After choosing a towel, I browse the stalls and enjoy a complementary neck and shoulder massage that immediately loosens me up and then sit back on my towel and watch the waves as people arrive in droves. I enjoy the cool breeze and the lulling sound of the sea.

Finally, everyone is seated and four yogis arrive on stage.

A few housekeeping announcements are made and a fun competition is held where guests are asked to name facts about spas in the Jumeirah group, the winners being gifted spa vouchers.

Then the yoga begins. Vijay Sharma gives verbal instruction on the moves, while another yogi demonstrates them. The remaining yogis walk the yoga area to ensure everyone is performing the moves correctly and help participants. The stage is featured on the big screen so that everyone can see and hear the instructions clearly.

We start with a yogic prayer and the chanting of “Om” before some breathing work. The stretches that follow are Hatha-based and the session is energetic and invigorating

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spa fitness

35

but also suitable for beginners. As the sky began to darken there is no sign of the moon, but slowly it began to rise and the effect is enchanting. We are reminded to connect to the silvery moon and draw energy from it. It feels wonderful and exhilarating, and for a moment I forget that I am in a city and really connect to nature. The session ends with meditation and relaxation and we are asked to turn towards the ocean for this part. Lying on the towel, hearing the waves lapping on the shore and feeling the refreshingly cool breeze, I feel truly at peace.

After the session Gabi Kurz Madinat Jumeirah resort’s wellbeing chef explains what healthy bites that she had prepared for us, which range from dips to healthy fruit drinks to rich dark chocolate treats. It all tastes delicious and nutritious. As we leave the area to depart on our buggies, we are handed discount vouchers for spa treatments.

The event was immensely well-organised. From a business perspective, it allows the Jumeirah group to showcase the best of its spa and wellness offering to a captive audience and build on brand awareness.

From a participant perspective, the event marked one of my favourite Dubai experiences to date. Although microphones and a big screen are necessary due to the large number of participants, the event is still very authentic and in keeping with yogic principles and traditions.

As Wagner told me, “The full moon yoga sessions at Madinat Jumeirah take place on the night of the full moon to celebrate and maximise the effect of the lunar energy on like-minded yogis. We get fantastic feedback from guests and attendees every single month so we are fully committed to maintaining full moon yoga.

“We are truly blessed with the venue and the location at the beach, with stunning views of the iconic Burj Al Arab and the soundtrack to the waves crashing against the shore in the background. We track the numbers of attendees and have seen a steady growth year-on-year. That said, it’s important to keep the monthly full moon yoga as traditional and unique as possible.” PB

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Wellbeing Through COLOUR THERAPY Organic Products Made In France Altearah Bio for 7 years in the spa “I've usedand all our clients love it ” -Ana Ledinski, Spa & Beauty Consultant Sharjah Ladies Club

Spadunya Distribution Middle East

Shams 1 Plaza Level, The Walk at Jumeirah Beach Residence P.O. Box 74036 Dubai, United Arab Emirates T: +971 4 4298662 | F: 00971 4 4298663 info@spadunyadistribution-me.com • www.altearahbio.com

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13/5/14 17:04:42

spa booking

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37

Designed specifically for the wellness industry, effective, easy-to-use, and a driver for business - Sally Hewerdine takes a look at ManageMySpa a software system revolutionalising our industry

VIRTUAL

manager

A

s workloads increase and the need for effective social media and market research in order for us to stay competitive increases, businesses are turning to software solutions.

Born out of frustration with existing software for salons, ManageMySpa has, since its inception four years ago, attracted more than 1,500 clients in 15 countries and is now available in the UAE. The benefits of the system are ubiquitous.

The company’s four founders Sudheer Koneru, Dheeraj Koneru, Anand Arvind “You wouldn’t and Saritha Katikaneni previously use your cell phone worked at Sum Total Systems, an from 15 years ago, enterprise software company used by so why use outdated Fortune 500 companies. Sudheer software to run Koneru especially was a pivotal player in your business?” turning Sum Total Systems into a $300 million company.

All four left Sum Total, at various times, to pursue other roles. Sudheer and Dheeraj Koneru founded and ran a highly successful chain of fitness centres, spas and salons but found that they were unhappy with the quality of software available. After talks

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spa booking

39 quickly and take care of the situation. The customer’s profile is updated, as is the therapist’s average feedback rating. A marketing programme can be set up targeting just those customers that had a negative experience. You can also promote specific services using positive reviews onto Facebook, Twitter, your website and digital menus using our mobile apps. All of this is done directly from ManageMySpa.” Dana Hudhud, owner of Vinca Rosea Ladies Spa, with Arvind and Katikaneni, the four reunited and Jumeirah Village Circle, in Dubai has been impressed by ManageMySpa was born - its vision to produce software system. She says: “Being a working mother, I have to for the wellness industry that is powerful, easy to use, and wear many hats and be in many places during the day. drives business results.

This software allows me to view all my appointments, As a Cloud solution, ManageMySpa is able to promotions and reports – whenever and wherever I am, successfully support customers all over the world. throughout the day. This software has definitely given However, given the unique requirements of each region, more flexibility.” the company, which started in India, has set up local Hudhud uses the system for marketing in the form of offices, including one in the Middle East, to ensure the SMS campaigns, packages, memberships, loyalty highest level of service is provided. programmes and gift vouchers. “We target Working from a Cloud system means that customer segments using the system companies can run their operation, or and tailor make campaigns from “Being a working operations, from anywhere in the specific client profiles” she mother, I have to wear world, with real-time reports from explains. “We also target clients many hats and be in many a phone or tablet, says Saritha who haven’t visited in the last places during the day. This Katikaneni. “We’re a Cloud solution two months. It has really helped software allows me to view all using the latest technology. You us organise ourselves, be more my appointments, promotions wouldn’t use your cell phone from focused on marketing without and reports – whenever and 15 years ago, so why use outdated having to recollect data and wherever I am, throughout software to run your business? extract information. Everything the day. This software has “From us, you gain a number of is there at hand, all you have to definitely given more benefits: the ability to move admin do is maximise the utilisation of flexibility” tasks centrally, real-time reports, faster the features in the system.” accounting, a centralised customer Hudhud received onsite training on database and organisation level reports. how to operate the system and says it is Administration and operations become easier, but easy to use. “The ManageMySpa team is very most importantly you’re able to better control costs and supportive; we get weekly recap sessions and meetings drive business.” to check if we had any issues during the week” she The system is popular with business chains; its largest explains. “The team also highlights marketing aspects chain to date being a group of 250 fitness centres which and features that they feel will help us and that we might can be managed from one central location. not have utilised, demonstrating the process and how it Katikaneni says the company is continually upgrading could benefit the business.” its system and that is uses its client’s feedback to make To learn more about the ManageMySpa software improvements. It offers four unique mobile apps to solution, visit www.managemyspa.com. PB salons; an app designed to enable salons and spas to engage and support their customers, an app for managers – so they can stay on top of critical issues regardless of where they are, an app for employees that provides access to their own schedule and commission, and an in-store app used to promote services, collect feedback and interact with the customer at the spa or salon.

Katikaneni claims the amount of customer feedback has increased for all of their clients. She explains, “You can collect feedback from customers from a smart phone or tablet, the software will immediately alert managers if negative feedback is submitted so that they can follow-up

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15/5/14 15:15:45

interview

professionalbeauty.ae

Kerstin and Charlene Florian

41

LIVINGspa

To one skincare company spa means much more than just treatments.

Charlene Florian tells Fiona Vlemmiks why it is a whole philosophy

B

orn into the Swedish skincare dynasty behind Kerstin Florian International, Charlene Florian is the personification of the company’s philosophy “outer beauty, inner health”, glowing and radiant when she arrives at the Westin Hotel in Dubai for our interview.

Charlene is the daughter of Kerstin Florian, founder of the natural Charlene Florian skincare line, and currently vice president of corporate creative development in the family-owned company. As we sip herbal tea, Charlene tells me she was “born into” the world of spa and wellness and that in her current role, she has found her true purpose.

“My Mum started the company in 1978. Being a Swede, we would go back to Sweden and stay with my grandmother in the summertime and Kerstin was always looking at natural therapies in Europe. So we’d get dragged through all the Thalassotherapy centres along the Brittany coast, we’d go to Hungary and soak in thermal mineral waters. So as a child, even before I started working at the company, I was getting an

education in spa tradition at a very early age.

“When I was in high school Kerstin had a spa in the Sand hotel at Laguna Beach in the US. I worked the front desk making appointments. I would do the laundry, write labels, whatever was necessary in order to help with the business.”

The spa was a success and Kerstin began formulating her own natural product range. As the company started to expand, Charlene agreed to work for it upon graduation from UCLA where she studied media. “I went to massage school right away as part of my job was taking care of accounts and teaching them the treatments. I did that for a number of years, I travelled all over the place internationally as the company grew outside of the US. But I quickly realised that the treatment room wasn’t my greatest interest.

I really preferred the business side of things. I was good at finding the needs of our clients. I did a lot of jobs within the company to get to the point of what I’m doing now!

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43 ingredients that brighten, tighten, firm and smooth the body. At the mention of ingredients, Charlene, who says her life passions are researching plants and nutrition, becomes animated.

“The company is concentrating on pushing the launch of the Correcting Bodycare line and the Mineral Wellness Soak which is high in magnesium and supports re-mineralisation. You can even eat it, I use it as my culinary salt, it’s that pure!

Mother and daughter team Kerstin and Charlene Florian “We are very interested in magnesium and applying magnesium externally onto the skin. As part of my “I took on my current role about two years nutritional research, I learned that 70 per ago, launching the Correcting Skincare cent of people in North America alone products line – which is my baby.” are deficient in magnesium and “Spa means a lifestyle. that magnesium is best taken Based in California, Kerstin I see spa as not being transdermally!

Florian International (KFI) boasts within four walls, I see spa as “I thought, ‘this is a no brainer, a range of more than 100 a philosophy that we can share I’m going to have to come up professional facial, body and we people, I think it’s a place of with a product that’s got bath products and has 25 relaxation, a place to disconnect magnesium in it’! Massage is treatments based on natural from our cell phones, our day to about 80 per cent of what’s resources including thermal day activity. I think it’s a spa’s done in the spa treatment mineral water, mud, algae, responsibility to connect people herbal extracts and essential room so we just recently to nature as we’re increasingly oils.

The products are launched a magnesium lotion being disconnected to nature exclusively available in four and that has organic coconut oil and in many cities around five star spas and are gaining organic shea butter as well as the world” popularity in the UAE. With a strong mineral salts derived from from the focus on wellness and sustainability, KFI South Atlantic. has four cornerstones: nutrition, regular “Magnesium is the fourth most abundant exercise, peace of mind and caring for the face and body.

Charlene is in Dubai, partially, to launch the Correcting Bodycare line here, which contains clinically-proven

Business Support KFI offers the following support for spa partners: • In-room, locker-room and turn-down programmes • Merchandising guidelines, a retail selling programme, “recommending with integrity”, tester units, shelf talkers and brochures • A new property launch programme • On-going product knowledge, advanced education • Speaking engagements and special event support • A therapist reward programme

mineral and its involved in over 300 processes in the body, such as locomotion and sleep. It also lifts our mood, so, for example, if someone has insomnia or migraine headaches, joint and muscle or locomotion problems, it can all be related to magnesium deficiency and people might not make the connection because they are not checking their blood levels.”

Magnesium is found in foods such as brown rice and seaweed. Levels have fallen in developed countries due to changing farming methods, which mean the soil is no longer mineral-rich.

“Each person’s nutritional requirements will be based on their genetic make-up but we can prevent problems occurring with healthy lifestyles. But if we are not living a healthy lifestyle issues may come up and deficiencies occur. It’s an awareness issue, it’s about taking responsibility for our own health and wellness and the spa can be a place that helps with this,” adds Charlene.

“I look at our products and the treatments as an avenue to spread the word about wellness. I think that everyone has to have a mission or purpose and our purpose as a company is to get the message out about clean water, and healthy eating, using high quality ingredients and being positive about all of these things. We see spas as educational centres where people can come and learn about wellness.” PB The KFI range is available through the Product House.

For more information call +971 4 379 19 66

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I N T R O D U C I N G TH E

AROMATHERAPY COLLECTION

Aromatherapy is based on the principle that natural fragrances, or essential oils, from certain plants or flowers can affect our moods and consequently how we think or feel at any given time

AROMATHERAPY MASSAGE OILS AROMATHERAPY INHALERS

AROMATHERAPY ESSENTIAL OILS AROMATHERAPY SOAPS

100% NATURAL INGREDIENTS Visit our kiosk in the Oasis Center, 2nd Floor, Sheikh Zayed Road, Dubai Tel - +971 4 2947430 | info@hemanitrading.ae | www.hemanitrading.ae 1656 Hemani Full Page.indd 1

01/05/2014 17:05

wellness

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Professional Beauty explains how spas can take example from the world of golfing

ON THE

W

hole

ellness is very much the industry buzzword as businesses endeavour to take a truly holisitc approach to treating clients. Focuses have spread from massage treatments and conventional exercise programmes, such as yoga, to a far deeper, more complex and all-encompassing regime that might incorporate diet, personal training, alternative therapies and the latest in scientific advances and medical thinking.

One area that you might not expect to be at the vanguard of this approach, however, is on the golfing green.

Golf hasn’t traditionally been regarded as a sport where participants place a high priority on looking after body and mind. Whether a weekend amateur or seasoned pro, your average golfer’s preparation routine may have previously involved the odd practice swing in the car park, while the post-round rejuvenation programme centred on refuelling at the “19th hole”. Yet the success of Tiger Woods, an overtly dedicated athlete, helped to change all this, and the top professionals now travel with a posse of dieticians, psychologists, masseurs and osteopaths to maximise their body’s potential and performance.

A revolutionary new project launched at Dubai’s Jumeirah Golf Estates in is now making this harmonisation of body, mind and performance possible for keen golfers in our region. Operated by Scandinavian Health & Performance, renowned as industry experts among physiotherapists and personal trainers in Dubai, in conjunction with golf’s European Tour Performance

Insitute, this is the first of its kind in the Middle East.

Employing a line-up of traditional golf coaches, movement specialists, osteopaths, personal trainers, dieticians and massage therapists, the programme has a number of key aims. The first is to improve every golfer’s handicap; then to prolong the length of time that they can play the game with a strong, healthy body; and also to preserve equilibrium of mind in this most mentally challenging of sports.

It may seem questionable to the uninitiated, but a successful golf swing is a dynamic thing of multiple moving parts. This involves successful and repetitive rotation of the hips and pelvis; core strength through the ankles, knees and spine; a straight and balanced posture; and a ramrod straight left arm (for right handers) throughout the swing.

This can take a heavy toll on the body for regular golfers, and those with weaknesses in any of these key areas will struggle to maximise their potential.

Using the most modern technology in the game across private swing booths, gyms, massage rooms and consultation suites, a targeted private project generally begins with an opening session hitting balls with the golf coach. A client’s swing will be digitally recorded throughout and the “movement specialist” will join the session around 10 minutes before the end to watch the swing in real-time action and later study recordings.

A one-to-one session between golfer and Movement Specialist follows, where analysis of the more underemployed, static body parts that should instead be moving in the swing is conducted. The client is then put

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47 through their paces with a series of exercises and a tailormade treatment to get these areas moving more freely.

These osteopathic treatments emphasise the relationship between structure and function of the body by treating and strengthening the musculoskeletal framework.

In each consultation, a thorough case history is taken, with general symptoms, previous injuries and a full medical history all taken into account. According to Kris Rai, head osteopath at the facility and a movement specialist to boot, “Understanding current and previous injury history, no matter how significant, allows us great insight into what issues may be inhibiting the golfers movement “Finding the through the swing. Knowing this right path to a healthy allows us to hone in on the key areas lifestyle is a complex quickly to get the golfer swinging task and there is no the club more efficiently” universal recipe. This is The next stage of the process why SHP uses an holistic often involves a personal training health conscious through every approach, making sure session in the state-of-the-art gym stage of their life. Various protocols clients get the support at the facility, where ultra-modern are used to assess and identify they need to reach fitness equipment such as Eleiko and potential nutritional imbalances and their goals” understand how these may contribute Atlas is used. Each part of the continuing to an individual’s symptoms and health process feeds into the next, so the results concerns. Weight and hormonal management, of the sessions with the golf coach and osteopath will be directly referenced to provide a energy production and cognitive function are some of uniquely tailored workout programme for each client. the key areas that can be addressed.

During these sessions, lifestyle assessments are provided Next it might be the most enjoyable part of the process and movement screens carried out to provide information for the client – a massage – whether sports, deep tissue, and create personalised programmes. The main goal for or something tailored more specifically for each each session is to correct and ensure perfect form during individual. This could take place after the round, with the movement, while educating clients as to the huge movement loosening process occurring before, or benefits of healthy living and exercise. possibly all in one session, which is then repeated as a It becomes obvious that this kind of holistic approach long-term, stringently co-ordinated programme. The to maximising and strengthening the weakest and most overall holistic benefits of a programme incorporating all relevant parts of the body for a specific task should not these elements is summarised by Ian Houghton, owner apply simply to golf. In fact, it is just as effective in virtually and founder of Scandinavian Health and Performance. any sport, exercise regime or diet, and the Scandinavian “Finding the right path to a healthy lifestyle is a complex team have also worked with high profile football teams task and there is no universal recipe, he says “This is why and tennis players.

SHP uses an holistic approach, making sure clients get Continuing upon the intrinsically linked, organic the support they need to reach their goals. Our services programme, the next step in the process might be a are all based upon market-leading knowledge and consultation with a professional nutritionist to discuss experience, and delivered by a team of experienced how best to manage energy levels, muscle to fat ratios international trainers and therapists.” and overall athlete performance. This ties in to the Summing up the programmes overall aim, Houghton overall educational approach, which looks adds, “Golf is a very popular and important sport in this to help clients become region and golfers are very dedicated athletes. We want to offer everyone, pros and amateurs, the chance to improve their game and body by giving them access to skilled international trainers and the very best equipment there is.” This fully co-ordinated approach, leaving no stone unturned in the search for all-encompassing health and performance benefits, should serve as inspiration for spas hoping to over a truly cohesive approach to wellness.

It is undoubtedly something that can be mirrored in all sectors of our industry. PB

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hair step-by-step

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Create a section from ear to ear just below the round of the head on a slight diagonal. The diagonal sectioning will allow the two colours to blend into each other. Create further sections from the narrow points in the front, approximately 3cm in width, to a wider section on the parietal ridge on both sides.

2

Apply suitable protective clothing, and place barrier cream to guard.

blonde I BEAUTIFUL

Achieve the perfect blonde with our step-by-step guide brought to you by Salon Educators

n the first of our hair tutorials brought to you by Salon Educators and MyHairDressers.com, we provide a guide on Salon Basic Colouring in Blonde Tones. The guide demonstrate the application of two-tone blonde colour with slices through the top. This tutorial feature pointers on sectioning, colour choice and highlight placement. The final result is a soft fusion of warm honey and caramel blondes with fine highlights for a beachy, playful summer look.

3

To achieve an even result, perform a prepigmenting service. Start in the back with a central section in the centre back. On the right-hand side, divide into two and apply a diluted concentrate of gold pigment to the mid-lengths and ends, and to the old highlights on the lower section with even saturation.

4

Before Laura has a depth of a level 7 with old highlights through the mid-lengths and ends. She has medium density and straight, textured hair and a warm skin tone.

Use a gold pre-pigmenting product to achieve a level 8. If you want a darker colour, use a copper or red pigmenting product. Repeat the same process on the top section.

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hair step-by-step

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51 5

6

Repeat the same pre-pigmenting process on the second side. Massage with your thumb and forefingers, as you work to assess the texture and absorption. Process according to the manufacturer’s instructions.

Work with the two side areas and apply a level 10 with a beige tone to the perimeter of the right-hand side section at the roots.

8

9

Apply the product to the mid-lengths and ends. Clip the hair out of the way for cleanliness.

Repeat the same process on the second side.

Work with the back right section and apply a depth of a level 8 with a brown tone to the roots in the perimeter outline.

11

Apply the product to the mid-lengths and ends on the right side with even saturation, and ensuring the product is applied evenly. Repeat the same process on the left-hand side. Clip these two areas out of the way.

14

12

Working on the top section, create a diagonal from the corner of the left-hand side across the front and take a slice from the top of the section. Apply bleach with 6 per cent oxidant / 30 volume and place in foil.

7

Apply the product to the root area, working in horizontal sections up the head.

10

Work horizontally up, applying the colour to the roots. Repeat the same process on the second side.

13

Continue to take diagonal sliced sections, leaving out approximately 5mm of hair in between for a highlighted effect. Continue with the same process to the corner of the crown.

Assess the processing until lifted to the desired light blonde.

After The final result is a soft fusion of warm honey and caramel blondes, adding tonal depth and strength to the haircut.

Lay foil to guard the back colour. Apply the level 10 with beige tone to the left-out sections, working from the roots to the mid-lengths and laying the hair over the foil. Process according to the manu-facturer’s instructions.

Credit: Hair by Charmaine Piche for MyHairDressers.com. Step-by-step images by Jamie Harrison. Final image

by Ross Kirton. Make-up by Melissa Bourne. MyHairDressers.com is the sister site for Salon Educators, the UAE premiere hairdressing academy which runs internationally City and Guilds recognised courses in hairdressing and beauty.

Contact: 971 4 452 8433.

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KEVIN.MURPHY SULPHATE FREE. PARABEN FREE. CRUELTY FREE.

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To become a KEVIN.MURPHY stockist and capitalise on the excellent retailing opportunities, please contact +971 4 341 4820 / +971 50 527 2397 / lubna@kevinmurphy-me.com www.kevinmurphy.com.au

6/5/14 11:04:19

hair news

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HAIRNEWS All the news, views, treatment and product launches from the world of hair

Gorgeous summer gloss

T

IGI copyright colour has launched three new gloss shades, just in time for the summer. The gloss 10 series comprises extra light shades which include 10/02 (natural violet blonde) 10/28 (violet ash blonde) and 10/08 (an natural ash blonde). TIGI colour, developed to allow total freedom of mixing, offers a flexible, compact and high impact range, created to the specifications

of Christel Lundqvist, TIGI technical creative director. These ammonia-free, demi-permanent shades have all the benefits of a standard gloss shade.

They are also ideal for helping to create clean and crisp blondes. With increased tone and neutralisation, the new 10 series sits alongside the existing TIGI copyright colour pastel toners, to offer a broader variety of results.

Call EJ Hair on: +971 4 447 02 90

Straight talk After years of extensive research and development, both in its factory in Brazil and the development facility in the UK, KeraStraight is announcing the launch of its latest Brazilian Keratin treatment, KS Ultimate. The brand believes that KS Ultimate is the perfect solution to transform dry, damaged and unruly hair into repaired, strengthened and straightened hair that is both easy to manage and luxuriously soft to touch.

KS Ultimate is a universal treatment that can be easily adapted to every hair type. It combines the ease, speed and simplicity of the earliest Brazilian Keratin treatments, with the strengthening and repairing benefits of KeraStraight’s award winning protein treatments.

Call Rapid General Trading +971 5 51 0 5 79 93

Simply the best GK Hair’s the best treatment rejuvenates, straightens and strengthens - improving client’s hair for up to five months. The Best reduces the elastic modulus in the hair, causing it to lose its natural curl and feel softer.

The product features GK Hair’s special ingredient Juvexin. Juvexin penetrates throughout the hair shaft delivering important conditioning and moisturising benefits without the use of harsh chemicals.

Pre-treatment, start with the range’s PH+

TIGI on the catwalk

Shower solution Vivandi Shower Filters have been specifically designed to de-chlorinate the water in the Middle East’s major cities.

Chlorine can accumulates on the scalp, clogging the follicles and preventing them from breathing and growing. Chlorine can also bond to skin and hair destroying the natural bacterial balance. This may lead to dryness, itching, flaking and premature skin ageing.

Chlorine gas, chlorine by-products such as Trihalomethanes (THM’s), chloroform and many synthetic chemicals may become vaporised in hot shower water and become a concentrated area for toxic gasses. The Vivandi shower filter features replaceable filters with easy pop-in cartridges that require no backflushing and work well with any type of hand-held showers.

Call Vivandi +971 4 335 33 36

Clarifying Shampoo, designed to open the hair cuticle to remove excess styling products and impurity build up. The Best treatment can then be applied.

Step three involves rinsing with the range’s Moisturising Shampoo which gently soothes and moisturises the scalp. Hair is nourished with plant extracts and the product is SLS (sodium lauryl sulfate), SLES (sodium laureth sulfate) and sodium chloride free.

Results can be maintained at home with the line’s extensive retail range.

Call Black Pearl on +971 4 367 69 32 or email info@blackpearl.ae

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20/05/2014 10:01

Dr Mike

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The Hair

DOCTOR

In his first column for Professional Beauty leading expert Dr Mike Ryan explains what a trichologist is, and why your clients might need to see one…

T

here are many reasons why a person will begin to experience hair loss. The cause may be an inherited condition, nutritional, hormonal, physiological, autoimmune, psychological, and environmental, the taking of certain medication, the actions of some third party, or a combination of these.

Some hair loss problems can be temporary and selfcorrecting, while others are corrected with nutritional/ hormonal interventions. Conditions such as genetic thinning can be stabilised and improved but not cured, while others cause permanent hair loss due to follicle destruction.

So it’s obvious the skill, training and expertise of the person your clients are consulting is paramount in identifying the nature of the problem. Salespersons calling themselves “hair loss consultants” certainly don’t have this knowledge, and generally only offer one “treatment” programme for all conditions. Would you ever consult a doctor who suggested one remedy for all that might be happening to you?!

From the days of ancient Egypt, with their precise rulerstraight hair styles, people have been preoccupied with growing, cutting and maintaining their hair. Even Julius Caesar is said to have worn an oak laurel whenever in public to hide his balding patch!

Modern trichology, “the science of the hair and scalp”, was established in England in 1912 at the Institute of Trichologists. Although trichology in Dubai is still not fully understood, it’s a well-known, accepted field in Western Europe and the US. I’ve sometimes been asked, “hair, scalp… what’s the third part of ‘tri’, the ‘chology’”? Well, the textbook definition of trichology is actually “the paramedical field for dealing with problems of the hair and scalp”. This encompasses hair loss, hair breakage, infections, scaling or itchy scalp, and excessively dry or oily scalp. And while trichology is all those things, being a trichologist is so much more – part

investigator, counsellor, nurse, educator, writer, stylist, sympathetic ear and shoulder to cry on. These are just some of the hats worn as a practicing trichologist. Not unlike the unspoken roles of being a hairdresser!

The trichologist – hairdresser relationship It’s not surprising then that trichology and trichological referral is an integral part of the services offered by the hairdressing professional. If hairdressers are the artists who create beautiful hairstyles, then trichologists could be seen as the best “art supply store” for those clients whose hair quality falls below expectation.

A client’s regular hairdresser is often the first person they’ll confide in for any hair or scalp concerns. With some hair loss sufferers, it’s usually the hairdresser who makes the client aware of the problem so most clients will look to their hairdresser for the right professional advice when a hair or scalp problem has emerged.

Once a client has been seen and appropriately advised and treated by the trichologist the trichologist should, as a professional courtesy, and within the bounds of client confidentiality, advise the hairdresser about the client’s condition, the treatments recommended or intended referral to another health professional. In this way, trichologists and hairdressers work together to provide a complete service for the benefit of the client. This kind of service usually evokes a loyalty from the client that cheaper haircuts elsewhere cannot win.

Lastly, potentially vulnerable clients are at less risk of exposure to unscrupulous commercial hair “clinics” who play on the anxieties of hair loss sufferers where the significant motivation can be large profit.

Trichologists and the client consultation In consultation, the knowledge and experience of the trichologist is utilised to establish the nature of the client’s

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Dr Mike

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Dr Mike Ryan performs a consultation

hormone) substances, which in a susceptible person may trigger a genetic or autoimmune response. In my opinion, in many cases, it is no co-incidence alopecia areata begins on the same side of the head the sufferer holds their mobile phone.

Medical vs natural?

problem. Hair is a very sensitive “barometer” to imbalances in the body – factors such as poor nutrition, medical or genetic problems, medication and stress can adversely affect their hair and skin. By taking a careful and thorough client history, the trichologist can in most cases, identify the cause of the problem and where possible, treat it.

Hair analysis As part of the diagnosis, a trichologist may analyse the hair microscopically or have it analysed for its mineral levels, or suggest blood tests be run. Microscopic analysis of hair is used to assess structural damage, establish the rate of hair loss, confirm the presence of fungus or lice, or identify genetic influences. Mineral analysis of the hair in specialised laboratories is used to access the levels of such minerals as calcium, zinc, copper, magnesium, chromium, lead, mercury, aluminium and arsenic in the hair. These levels relate to the body levels where efficient or excess levels can indicate nutritional or medical problems that are affecting the hair and skin. For some, hair mineral analysis is actually more accurate than blood tests.

It’s not all balding men!

It’s actually women experiencing hair loss, largely from nutritional, medical or genetic causes, that makes up the majority of trichology clients, followed by people suffering from scalp psoriasis. Again, women appear to seek treatment for this distressing complaint more often than men. Those afflicted with the embarrassment of alopecia areata comprise the third major group.

Trichologists are also seeing increasing numbers of younger women with genetic hair loss. By contrast, psoriasis and other autoimmune conditions seem to be triggered more in older adults than previously seen. One suggested reason is that we’re continually being exposed to new, foreign molecules and andorogen-like (male

The distinct advantage trichology enjoys compared to other health related fields is that it bridges the gap between conventional and complimentary or natural medicine. This gives the trichologist the scope and flexibility to select the most appropriate treatment without being constrained by the limitations of any one discipline.

There are natural alternatives to prescription drugs for treating conditions such as menopause, male balding, alopecia areata and psoriasis. These natural products have been shown to be as effective, safer and more economical in clinical trials than their synthetic counterparts. However, where medical conditions are suspected in excessive hair loss, the clients should be referred to a medical practitioner for assessment.

There is undoubtedly a vast array of hair and scalp problems out there, some of which are straightforward in diagnosis and treatment, others not so. Overall, however, we know they cause varying degrees of distress or embarrassment to the sufferer. Add to this the frustration of many whose complaints of hair loss is often trivialised or dismissed by some medical practitioners as unimportant.

That’s where the expertise of trichologists fills a muchneeded void.

Trichology is an ever-changing, ever-broadening science. The hair and scalp are not isolated external features of the body but rather they reflect the wellbeing of many systems which enable humans to function normally. This diversity is perhaps the most appealing and challenging aspect of trichology. PB Dr Mike Ryan, is a trichologist working exclusively in Vivandi’s HairSpa, the leading hair restoration centre in Dubai, which specialises in effective, non-surgical hair loss treatments. Vivandi also supplies hair loss products for professional use.

For more information visit www.hairspa.ae or www.vivandi.ae

If you have a question for Dr Mike, please email fiona@professionalbeauty.ae

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salon profile

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pamper AND PLAY

Caboodle is the latest innovation by the group that created Sisters Beauty Lounge, catering for mothers and children.

Fiona Vlemmiks talks to Hind Abdulrazak about its concept and takes some tiny testers to try out the experience first hand How did Caboodle evolve?

Caboodle is a natural extension of our core business, salons catering to women. Sisters Beauty Lounge is a one-stop-shop for the busy woman that allows her to get all her treatments done under one roof and in minimal time. Our clients are busy women who need a no-fuss experience that caters to their needs. Caboodle was born out of necessity for that need. Necessity for a family to be together in a stress-free, hygienic environment where children can play, dad can have a cup of coffee, and mum and baby can get salon services done.

How did you choose the name?

Choosing a name didn’t come easily. We had many round table discussions, for weeks, and threw around

several hundred possibilities. “Caboodle” was instantly liked as soon as it was mentioned. It is an old English word meaning “a group of people”. We found that it worked perfectly for our concept since our purpose is to bring friends and families together into one space.

Tell us about the services you offer We are a pamper and play facility where children can play in a wholesome environment. We offer pamper services for children and adults as well and have a café that offers healthy options.

What did you consider when planning Caboodle’s look and ambience?

The environment and ambience is extremely important to our concept. We found that most children’s facilities are not easy on the eye and do not cater to the adults that also spend hours in them. It was important to us that fathers, grandparents, aunts, and older siblings feel at home in the space and not as though they are in a baby’s area.

What elements are important when making brand selection for Caboodle?

We only choose toxic-free products that are as organic and healthy as can be.

What is your most popular treatment?

Lucia Vlemmiks gets a manicure

Lucia Vlemmiks and Evalie Jordan love Caboodle

Our blowdries are very popular with mums as we understand the need for speed when you have tiny

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Innovative and celebrated

hair & beauty products from Rapid General Trading UAE supplier of famous awarded brands

Contact us for a sales representative to assist you T: 055 105 79 93 info@rapidgeneraltrading.com www.rapidgeneraltrading.com

salon profile

professionalbeauty.ae

59 ones! We also have a “Drop n Shop” service whereby mums can leave their child with a qualified child minder while they run errands, meet a friend, or go to the cinema.

Many small children are afraid of visiting the hairdresser, how do you make the experience fun for them?

We have installed televisions that are built in to the mirror which run cartoons, we give them a bucket of popcorn, and have plenty of toys nearby to entertain them!

What is your vision for Caboodle in 2014 and beyond?

We are looking to franchise and have been inundated with requests. Watch out for more Caboodles! PB

Lucia and Evalie after their “make-over”

Tried & tested: To a busy, working Mum like me, Caboodle sounds like an amazing concept – almost too good to be true. But what was the reality? I took along two testers with very exacting standards to Caboodle’s Citywalk branch in Dubai to find our for myself.

My fellow reviewers are fouryour-old Lucia Rose Vlemmiks (my daughter) and her friend Evalie Jordan aged three. The girls like the idea of Caboodle and they whoop for joy when we spot it.

The instantly like the bright-green exterior and they can’t wait to get inside. We are given a warm welcome and the friendly staff can’t wait to fuss over the little “princesses” that I’ve brought with me.

We are all booked in for a manicure and pedicure and the girls have opted to get their faces painted too. We are seated and while the girls ooh and ah over the range of polishes available – Zoya toxin-free nail varnishes that are safe for little hands – I take in the cheerful surroundings which are fabulous for children but still appealing for adults, fresh and cheerful while still promoting serenity.

The décor evokes an English meadow on a spring day.

The girls can choose from an extensive book of facepaint creations and after much discussion Evalie plumps for a butterfly design and Lucia a princess.

The team uses the professional Schmooze face paints and lashings of “fairy sparkle” which is a huge hit with the girls.

While they have their “makeovers” I enjoy manicure and pedicure with CND Vinylux weekly polish – the children insisting that I go for pink like them. We are all in the same room and at first I wondered how relaxing my treatment is going to be but the children seemed calmed by the ambience and sit quietly, and amazingly still, in the comfy chairs. At one point, I glance up and they were are relaxed back in their chairs with drooping eyes almost ready to go to sleep!

As I need to have gel colour soaked off, from my nails and toes, the girls finish before me. However the staff members are fabulous with the children and entertain them with toys, television, and educational games on an iPad while my treatment is completed.

The girls’ verdict was unanimous – Caboodle is fun!

Despite the excitement of a makeover, the girls leave in a much calmer state than when they arrived - as do I! I am truly surprised by how relaxing the whole experience was with two children.

I love the Caboodle concept. I’m inspired by witnessing innovation in our industry and I understand that there is a strong market need for such a venue. I also admire the company’s ethical approach to working with children with the use of natural, safe products. The comedian, WC Fields is credited with the line, “Never work with children or animals”, but Caboodle is proving at least part of the aphorism to be untrue.

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treatment news

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Face value

Eve Lom

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We test revitalising facials that promote a clear and youthful complexion

The Reviderm Skin Peeler The lowdown: This anti-ageing treatment promises deep cleansing and rejuvenative effects.

The treatment is performed by Dr Mania El Baba, the managing director of Specialized Beauty, which distributes the Skin Peeler machine and Reviderm products used in the treatments.

It commences with cleansing the Cleansing Milk and is followed with an application of Enzyme Peeling Liquid, which makes the skin feel tingly but not uncomfortable. This is applied to soften the skin’s keratosis and the Enzyme Peeling Paste is then used to loosen the keratosis. The Repair Mask is applied to promote blood circulation and to oxygenate the small capillaries in the skin and wake up the epidermis. The skin is then prepped with lactic acid and salicylic acid before the microdermabrasion with the Skin Peeler machine, which will remove the keratosis and build up in the epidermis.

The microdermabrasion allows the active ingredients in the products that follow to penetrate deep into the skin. It doesn’t feel uncomfortable but I can definitely feel it working!

After the microdermabrasion, the comes the extractions. Due to the products and microdermabrasion the pores are soft and debris is easy to remove. The next part of the facial is about hydration and calming the skin.

A cooling ultrasonic gel with hyaluronic acid is applied.

An ultrasound probe is used to push the product into the skin and the effect is very relaxing.

Rebuild Vitamin C Concentrate is then mixed with OPC, a strong antioxidant with pine bark and resin seeds to

strengthen broken capillaries and promote anti ageing. A relaxing massage is performed with half of the mixture and then a collagen fleece is applied over my face and activated by the application of the rest of the serum. The final step is an application of sunscreen.

Best for: Any skin in need of rejuvenation PB says: The results are visible immediately and my skin is so much smoother and more even in tone. I am prone to spots under my skin but the treatment has removed a lot of congestion and my skin now feels silky-soft and glowing as well as much cleaner. My skin can truly breathe again after this treatment. It is perfect for a pre-event skin boost or part of an on-going skincare programme. The skin peeler can be used by therapists and full training is provided by Specialized Beauty.

Tested by: Fiona Vlemmiks

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treatment reviews

63

Elemis

Kaya Gold Radiance Facial by Oro Gold

Elemis Visible Brilliance Facial Where: The Spa at the JA Jebel Ali Beach Hotel in Dubai The lowdown: The treatment is designed to revive dull, slackened skin and restore radiance. It promises to instantly firm, rejuvenate and plump up the skin, while helping to reduce dark circles. According to independent clinical trials, the facial is proven to increase the skin’s moisture levels by up to 61 per cent after the first treatment, although weekly treatments for a six-week period are recommended.

After a warm welcome and consultation I am taken to the treatment room and the facial begins with an Elemis Welcome Touch, using using pressure points on the feet to stretch the spine and encourage deep relaxation. My skin is then cleansed before a lovely massage. Special flowing movements are used to outline the face and neck, defining and toning the jaw line. It is deeply relaxing.

Then follows an exfoliation with the Papaya Enzyme Peel followed by toning and a series of skin masks. While the first mask penetrates the skin, I enjoy a scalp massage. A second mask is then applied while I enjoy a hand and arm massage.

The mask is removed and then my skin is cleansed and toned before the application of the Pro-Collagen Eye Renewal cream around the eyes and lips and, finally, the Visible Brilliance Serum and the Pro-Collagen Marine Cream moisturiser.

Where: The Kaya Skin Clinic, Dubai Marina, The lowdown: Throughout history, gold has been recognised for its luxurious and beautifying properties.

Historians have long maintained that Cleopatra slept in a gold mask every night to enhance her beauty. Luxury skincare brand Oro Gold uses extremely small particles of gold in its products that are easily absorbed through the pores of the skin to create a radiant complexion.

The treatment commences with reflexology to help me relax before my face is cleansed with the cleanser, the 24-Carat Gold Deep Peel. I then have ten minutes of microdermabrasion for deep exfoliation before my therapist extracts any white and blackheads from my skin. The 24K Vitamin C Booster Serum is then applied to my eye area and then the rest of the face. A warm probe is used to help the product penetrate deeper into my skin and I then enjoy a relaxing facial massage. Finally the 24 carat gold mask is applied and left for 15 – 20 minutes while my eyes are covered with pads infused with rose water. The sensation is cooling, and I enjoy a hand and arm massage while the mask works its magic. Once the mask is removed, any serum left over from the mask is massaged into my face and the final step is an application of sunscreen with an SP50.

Best for: Skin of all ages PB says: After the mask was removed, my face had a fresh glowing look to it. I was given the gold mask to take home as it can be used thrice more, every 10-15 days, but it must be kept in the refrigerator.

Tested by: Ramona Feraru

Best for: Dull, ageing skin PB says: The treatment lives up to its name and I can definitely see an improvement in my skin immediately afterwards. My therapist was very attentive and I particularly enjoyed the strong emphasis on massage, which left me feeling wonderful, glowing from the inside out, and feeling as if the treatment had added value.

Tested by: Fiona Vlemmiks

Professional Beauty GCC June 2014

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65 Eve Lom – The Ultimate Cleanse Facial Where: Raffles Spa, Dubai The Lowdown: The Eve Lom cleanser has a cult following and was dubbed by Vogue magazine as “probably the best cleanser in the world”. The brand’s philosophy is “less-ismore” so the line relies on a few hero products that are multifunctional and is centred on the importance of deep cleansing. The Ultimate Cleanse Facial promises to deep cleanse, decongest and regenerate the skin.

First up is an application of the famous cleanser – which also tones and exfoliates. It smells wonderful and I like the sensation of it on my skin. It is removed with muslin cloths before a paraffin wax mask is layered onto my face. I have experienced paraffin wax during manicures but never on my face. It is applied with a brush and the sensation is warm, but pleasant. This is Lom’s answer to steaming to open pores, but the brand believes that this method is far gentler.

Next come the extractions to remove blackheads and congestion. My therapist is very professional and has a great knowledge of the Eve Lom products and the extractions aren’t painful. Next, a camphor-based mask is applied to calm down the skin and an ice-cold compress is applied to my face and chest to close the pores. The facial ends with an application of the Eve Lom serum and eye cream and I am led to the relaxation area where I sip tea and slowly wake up from the relaxing effects of the treatment.

Best for: Non-sensitive skin PB says: I really loved the products used in this facial and the paraffin wax felt wonderful on my skin. My skin definitely appeared smoother and clearer after the facial and the results were noticeable for days afterwards. I am looking forward to maintaining the results at home with the cleanser.

Tested by: Fiona Vlemmiks

BEFORE...

AFTER...

Nouveau Lash extensions Where: Pastels Salon, Dubai The lowdown: The Nouveau Lashes, available from Warba Cosmetics, come in different colour, thickness and length options. The semi permanent extensions promise fuller, longer lashes that will last up to six weeks if correctly cared for.

The eyelash extensions can be customised to the customer’s preferences and depending on the occasion. The lashes are made from synthetic hair and each extension

Eve Lom

needs to be applied on each individual lash. The treatment took 90 minutes but I was covered with a blanket and there was relaxing background music playing so the experience was comfortable.

My therapist is an expert in eyelash extension and removes my makeup very gently so that my eyelashes are not damaged. Anti-wrinkle gel pads are applied under my lower eyelids. The gel pads also cover my lower lashes so that the glue bonding the extensions on the upper lashes does not stick to them.

My therapist alternates between each eye as she applies the individual lashes, allowing enough time for the glue to dry. After all the extensions are applied and while I still have my eyes closed, the therapists dries them with warm air, which feels very pleasant.

PB says: The procedure was pain free and I am really impressed with the result! My eyelashes look fuller, longer and darker but still natural! Just the way I wanted them. Fabulous!

Tested by: Ramona Feraru PB

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nail news

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67

NAILNEWS Girly colours that are safe and suitable for little fingers feature this month, plus new launches that provide a carnival of colour

Paint on, peel off

P

erfect for younger clients, Little BU’s new paint on, peel off nail polish is simple to apply and dries in just two minutes. The collection comes in four fresh, creamy shades: Georgina, Ava, Priya and Rhea.

Little BU’s popular nail polish is designed especially for children and has a safe, odourless, non-toxic formula with a glossy finish. The range contains

no harsh solvents that can damage the nail’s surface. The water-based formula is safe for mothers-to-be as well as kids and teens.

Call Sarum Trading: +971 4 453 97 89

Dolly mixtures The pretty pastel Dolls House Collection is inspired by the delicate doll-like looks spotted on the runways of Alexander Wang and Prada, and is a set of five pastel-hued polishes. Dollface (nude), Paper Doll (white), Baby Doll (peachy pink), Poppet (lilac) and Sweet Pea (pistachio pastel green) are the shades featured in this high fashion, quickdrying, porcelain polish range.

Call Beauty Solutions: + 971 4 374 69 50

Party time Bio Sculpture Gel has launched its latest range, the summer 2014 Carnival Collection, inspired by the kaleidoscope of exotic colour seen during carnival season. The four vivid colours in the range will help clients make a bold fashion statement this summer. Favela Sunrise is a bright shade of watermelon, which evokes an instant tropical carnival feel.

Ipanema Sunset is a hot pink nail colour, Samba Your Socks Off is an exotic Purple that radiates exuberant energy and Havana Nights is an intense cobalt blue shade that is youthful, fun and sporty.

Call Bio Sculpture: +971 4 341 48 20

Halal Nail Polishes make debut Safe ‘ N’ Beautiful (S’N’B) the specialist natural nail care beauty house has revealed its newest range – a luxury collection of breathable, water-based and water-removable nail polishes. The patented formulas, free of alcohol and animal derived products are also free

Ciaté is introducing two pretty and fun collections, Flower Manicure and the Dolls House, which are perfect for summer retailing. The Flower Manicure kit features naturally dried and pressed flowers for ultra-feminine overlays onto the nail. The Flower Manicure is available in two colours: Bada Bloom, a perfectly powdery pastel blue polish with contrasting red and blue flowers, and Strike A Posy, a sugary pink base with blue and yellow flowers. Each kit contains a Mini Paint Pot, a Full Size Top Coat, three pots of dried pressed flowers, and tweezers for precision placement.

of the controversial chemicals DBP, toluene, camphor, formaldehyde and its resins. And unlike traditional nail polishes, the halal S’N’B formulation is aqueous and oxygen permeable.

With a gorgeous palette of modern and refined colours the S’N’B collection is the newest innovation from the company that brought us Snails (Safe Nails), designed especially for children and

expectant

mothers.

The

collection debuted in the Middle East last month.

Call S’N’B: 0030 210 959 0522

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Bio Sculpture Gel, the original everlasting manicure, is a chip-free, salon treatment that cures to a strong yet fllexible, glossy finish and lasts for up to three weeks.

The damage-free, nourishing treatment will protect and enhance your natural nails and is available in over 150 colours.

As the original nail gel, Bio Sculpture Gel is tried, tested and proven.

For your nearest salon or further information on starter kits and training courses for beginners and experienced nail technicians

contact +9714 3414820 or info@bio-sculpture.ae

Proud members of the

Bio Scuplture Middle East

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nail interview

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69 We catch up with Jan Arnold, Creative Nail Design co-founder and style director, and learn how she brought nails to the catwalk

Nailing it What is the history of Creative Nail Design (CND)?

My father was a dentist, and he also had a degree in chemistry. He worked in his own lab at home, and in 1979 he invented the first product for sculptured nails and patented it. We operated as a privately held family-owned business for 20 years, grew state by state in the USA, and then expanded globally. We then formed a board of directors, which helped us strengthen our weak spots. After three years the board of directors suggested we sell. We sold the company to Revlon who then sold it, then later bought it back.

How did you become involved?

My father gifted my brother and me with the patent, so we went about learning the market. He gave us the patent but not the money, so we went to a bank to get our first loan. I actually sculpted a nail on the banker’s pinky finger right at his desk, and I think he was taken by our passion, which is why we got the loan. We incorporated in 1979 and went to beauty schools and demonstrated how to use the product we were producing.

CND has done nails for New York Fashion Week since the 90s. How’d the pairing come about?

Jan Arnold

We’ve been at it for 17 years. I remember flipping through magazines before then, and all of the runway shots were adorned beautifully with gorgeous clothing, make-up, and hair. Nails were glaringly missing.

There were bare nails paired with these incredible, very elegant looks.

We just thought nails could complete the story! We were looking at this new up-and-coming designer by the name of Cynthia Rowley, who was hot on the New York scene. We liked her sense of humour and her sense of style. So, we literally just called her up and said, “We think you’re cool and that we can do something really great for you”.

Were you doing just one show a season when you kicked things off?

Yes. The following year we added two or three designers and over the 17-year period, every season we added a handful of designers. Around four or five years ago we ended up doing 75 shows a season, in New York alone.

That’s an enormous undertaking; how did you manage?

I had this huge team of designers that I’d fly into New York.

They had a design lab where they would literally work 24/7. With nails, we’re dealing with wet polish, so it requires very fine art technique. Instead of doing it all backstage, we started pre-producing nail tips of whatever the look was, whether it was a long length or short sport length. We would show up with all of the nails completely done and backstage we would clean the models’ nails and size the tips to each nail, fit it, and apply it. We kept the nails and archived them. We also wanted to elevate the nail professional behind stage alongside all of the iconic hair and make-up artists. It really changed the entire look.

What are your favourite nails you’ve done for a show?

My all-time favourite was for The Blonds. They described to us that they wanted a model, who was like a ’50s glamour queen. So we did these big, beautiful pointed almond nails. On the index finger of the right hand, we did a trompe-l’oeil three-dimensional, life-sized set of lips made out of gel and fixed it to the tip of the nail. In the middle of the lip was a little hole, where we put a cigarette.

It was so amazing!

As the model walked to the end of the runway and lifted her hand to her lip, there was an amazing handmade nail.

In the picture, it looked like the model’s lips. The other notable nail creation that we did was for Baby Phat.

Kimora [Lee] was very inspired by Russian military insignia.

My team created about 15 Russian military badges. We had to do research and sketches, and they were all created with liquid and powder acrylic gels. The hand-painted badges took weeks to complete. PB

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71 Aromatherapy Associates The constant air conditioning and dust in the summer months can lead to sinus problems and allergies. Help clients combat this with Support Breathe, Bath and Shower Oil and Support, Breathe Essence. Containing eucalyptus, pine, tea tree and peppermint to maintain easy breathing and a clear head, the products have refreshing and cleansing properties. The oils also act as a decongestant for cold and flu symptoms and will ease breathing. A capful of the bath and shower oil can be added to your client’s bath or smoothed over the body before showering. The antimicrobial essence can be added to a tissue and inhaled.

Call The Product House: +971 4 379 19 66.

Plump AND protect This month we highlight products that protect clients from the effects of living in our desert climate, plus lash-enhancing serums and a newly launched anti-ageing range Neulash Offer clients luxurious lashes with this nutrient-rich formula which delivers benefits beyond conditioning.

Neulash is fortified with “Active Eyelash Technology” to improve the weak appearance of eyelashes in just 30 days. Sodium hyaluronate, known for its ability to hold 1,000 times its weight in water, saturates the lashes, boosting softness, elasticity and shine. Created with a combination of amino acids, bioengineered peptides help promote the look of strength and protect the lashes.

Biotin, an essential B vitamin, adds to this effect, fortifying lashes against further damage. Panthenol moisturises to improve lash flexibility and durability. Pumpkin seed extract nourishes the lashes.

Visit: www.neu-cosmetics.com

Lilash Boost sales and offer clients lush lashes with this serum, which contains fortifying and conditioning ingredients to help improve the lash follicles, enhancing eye lashes. The purified serum includes sweet almond extract and panthenol to condition, and the product can be applied above the lash line daily to encourage healthy lashes for 8 to 12 weeks. Thereafter, the product can be used twice a week to maintain the benefits. LiLash can also be used by clients who have eyelash extensions as the nourishing ingredients help prevent breakage, prolonging the life of the extensions.

Call Vivandi: +971 4 335 33 36

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Make-Up Atelier Paris

French Professional Make-Up Brand, Make-Up and Hair-Styling Education 3D Make-Up Highly Pigmented Products

Wide Range of Products

All skin Type and Shade

Long Lasting Textures Face Art

Perfection From Professionals!

Tel: +971 4 457 9169 Mob: +971 55 511 9915 www.atelierdelight.com

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new products

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73 Spotlight deCure New to the GCC, the Swedish brand deCure claims to make clients look 10 years younger in minutes.

After being disappointed by the results of other high-end skincare lines, the founders decided to develop their own skincare system with a team of world-leading scientists and dermatologists. The products are non-invasive hypoallergenic, naturally derived and safe to use.

The company says that the N°OTOX complex will help clients appear up to 10 years younger in just five minutes!

Instantly minimising the appearance of fine lines, wrinkles, folds and refining pores, the “Cinderella effect” will last up to 12 hours. Key ingredients are: aloe barbadesis leaf extract, hyaluronic acid, sodium silicate and antioxidants.

Other products in the range will give skin long-term benefits and include N°EYE1 3xAction Eye Serum, N°EYES - revitalising Eye Repair, N°53RM Rejuvenating Serum, N°PUR3 Oxygen Booster Serum and the N°LIP5 Lip Enhancer, with a sponge applicator which uses

Before

After

hyaloronic spheres that penetrate and moisturise lips, making them appear fuller and more youthful in 10 minutes.

The serums can be used before or without the N°OTOX complex and have deep penetration properties, activating new cell growth. The N°PUR3 offers “liquid oxygen” to enhance and boost the absorption of other DeCure products as well as naturally balancing the skin.

The eye-catching products can be used professionally and for retail purposes and are presented in a needle-free syringe. One syringe contains more than 100 clicks (drops).

Eva Akebrand and her partner are the agents for DeCure in the GCC and they are currently looking for distributors.

Call: 056 129 5108 or email per@westlinc.ae, visit www.decure.com

Comfort Zone Absolute Pearl Corrector is a dark spot intensive treatment gel that has immediate and long-term results on dark spots, skin dullness, acne scarring and uneven complexion.

Perfect for spa clients with pigmentation due to sun exposure, age or stress, the product contains alpha hydroxy acids, gluconolactone, and vitamin C, which will promote an intensive exfoliating action, removing the hyper-pigmented cells and providing a superficial skin-lightening action.

Call Healthcare Trading: + 971 4 447 76 36

Elemis Encourage clients to protect sun-sensitive skin by preparing it for sun exposure with Tan Accelerator SPF4.

The product stimulates the skin’s natural melanin and includes fragrant Tahitian gardenia, macadamia and jojoba oil combined with a tan-activating complex that will leave clients' skin beautifully conditioned.

Call Elemis: +971 4 324 54 14

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75 Jane Iredale The skincare make-up range introduces Sunbeam and Moonglow, rich quads of shades designed to be used individually or as an all-over highlighter. The bronzer duo promises to brighten up any complexion and can be as soft or dramatic as the wearer desires. MoonGlow is a golden bronzer, Sunbeam is a pink/copper bronzer that consists of four shades that can be used together or alone to create a natural sun-kissed look. Like many Jane Iredale products, Sunbeam and Moonglow can be used on eyes, cheeks, lips — even all over the face, shoulders, legs or décolleté as it is free of FD&C dyes, chemical preservatives and perfumes. With ingredients such as pine bark and pomegranate extracts, which promote healthy skin, Sunbeam and Moonglow truly are skin friendly.

Call Healthcare Trading: + 971 4 447 76 36

Tibolli The Desired Hair Oil provides frizz-free hair with lasting results.

It uses a synergy of keratin proteins formulated to smooth and enhance hair texture, providing nourishment and resilience with each use. The oil can be used on damp or dry hair after using Tibolli Volume Obsessed Colour Protection Shampoo and Conditioner or Bubble-Free Shampoo. The product has an exotic floral fragrance and can be used before and after styling to finish and perfume the hair. It protects against future damage and environmental effects by creating a shield over each strand. The Tibolli line features both professional and retail products.

Call JS International: +971 4 447 28 06

Revitalash

H2O Pure Blue

The trend for beautiful eyelashes is growing and Revitalash Advanced Eyelash Conditioner remains a favourite among make-up artists and aestheticians.

This formula addresses the visual signs of eyelash ageing and stress – dry, brittle, lifeless lashes with a blend of scientifically-advanced technology, Signature BioPeptin Complex, and natural botanicals which work in synergy to protect against breakage and brittleness and improve flexibility, moisture, and shine for more dramaticlooking eyelashes. Daily use provides immediate conditioning benefits; leading to healthierlooking, more luxurious lashes.

Call Revitalish: +9715 6 115 87 27

The H2O Pure Blue Shower Purifier uses the filtering media KDF, which can change ordinary shower water into a pure, pH-balanced water free of toxins. The desert climate – including sun, heat, dust, water and the use of air conditioning, can cause hair problems such as scalp damage and brittle hair. The presence of silica in the air in desert regions can also cause dryness of the skin and scalp, choking the hair at the mouth of the follicle and causing the hair to fall out. In addition, desalinated tap water can cause problems to the hair, scalp and skin. Chlorine present in the water can damage the cuticles and proteins of the hair.

Chlorine build up at the mouth of the follicle can cause the hair to break off and coat the scalp, blocking further hair growth. KDF is a finely granulated copper-zinc formulation that removes chlorine, iron, salts, sediments, and other damaging minerals effectively. H2O says that KDF removes 98 per cent of chlorine from tap water. There is no water leakage with the purifier, it can be installed in small or tight areas and is easily attached to the shower.

Call H20 Pure Blue: +971 4 447 00 96

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Call us on +971 4 375 6653 or email info@professionalbeauty.ae

training

The Product House

The Product House

Sign up now!

Sign up now!

Basic Body Course

Retail Course

CIBTAC

for Therapists and Reception teams

27th July to

Coming Soon

19th August 2014

For registration & info contact: Sally Bull Marketing Manager training@theproducthouse.biz

For registration & info contact: Sally Beighton Training & Account Manager training2@theproducthouse.biz

www.theproducthouse.biz | Tel: +971 4 379 1966 Planters Alley, Warehouse 12, Street 4a, District 364

Salon Educators ad_Layout 1 09/05/2014 16:31 Page 1 Al Manara Junction, Al Quoz, Dubai, UAE

www.theproducthouse.biz | Tel: +971 4 379 1966 Planters Alley, Warehouse 12, Street 4a, District 364 Al Manara Junction, Al Quoz, Dubai, UAE

Salon Educators has rapidly become the UAE’s Premiere Hairdressing Training Academy. With a 100% pass rate, our graduates now work in many of the top salons in the region.

Our in-salon training programmes have transformed businesses across the Middle East, including salons in Oman, Bahrain, Iraq, Saudi Arabia & Kuwait and through harnessing the world’s largest online education provider, MyHairDressers.com we have significantly improved the level of education across the region.

All our courses have been developed in association with City & Guilds and MyHairDressers.com and include: A A A A A A

Full Time Internationally Recognised City & Guilds Courses Part Time Internationally Recognised City & Guilds Courses MyHairDressers.com Internationally Recognised Workshops and Short Courses Bespoke in-Salon Training for Salon Owners Salon Stylist Self-Development Programmes Summer School for Students aged between 14 –18

If you would like to find out how we can help you please contact us on:

+971 4 452 8433 or email us at info@saloneducators.com Professional Beauty GCC June 2014

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Call us on +971 4 375 6653 or email info@professionalbeauty.ae

salON sUpplIEs

Altearah Bio Colour Therapy Attention spas, therapists, healers and beauty centres! Altearah Bio is a 100% Organic French Colour Therapy range. A combination of aromatherapy and chromotherapy, the range comprises of 14 colours and scents that harmonise the mind, body and spirit. Distributed in the Middle East by Spadunya Distribution, the ready-to-use essential oil compositions are formulated in perfumes, face and body oils, serums, gommages, bath salts, fragrances and candles. These products are an ideal complement for anyone working in the wellbeing industry to either include the treatments or recommend products to clients. Spadunya provides full training.

For enquiries: E: info@spadunyadistribution-me.com • T: +971 4 4298662 www.altearahbio.com • www.spadunyaclub.com

Nu Skin 6x1_Layout 1 15/05/2014 09:16 17/3/14 12:30:40 Les Sens de Marrakech

Skincare, anti-ageing solutions and nutrition

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Nu Skin, a leader in the skincare industry, is taking the science of anti-ageing to a completely new level by studying the genetic origins of how and why we age.

Nu Skin is revolutionizing the health and beauty industries with its ageLOC science based on the discovery of internal sources of ageing.

Contact: Clementina Kongslund Independent Distributor Email: nuskin.dubai.uae@gmail.com Mob: +971 556 791349

BUsINEss OppORTUNITy

GCC exclusive distributor: Actual Trading LLC +971 50 8594100 actual@emirates.net.ae

RECRUITMENT

Are you up to polishing & pampering the ladies in Sharjah?

COME JOIN OUR TEAM Violetta Salon 2x1_Layout 1 06/05/2014 Email CV’s to polishedspa.uae@gmail.com

Violetta salon is looking for 2 therapists: Waxing, threading, massage, manicure, pedicure, gel polish, blow dry.

Salary 2000 AED

Call 0567655839

INVESTMENT OPPORTUNITY Running Ladies Spa Prime location on Abu Dhabi Corniche

FOR DETAILS CALL +971 50 652 9610 OR EMAIL info@st-tropezdubai.com

High-end residential area Elegant interior & finishing: 937 ft Own clients database Professional branding with a web & social media presence

TO ADVERTISE CALL +971 4 375 6653

Trade Licence covers spa & beauty services including hair and wholesale products trading

For more details call 055 133 4992 Professional Beauty GCC June 2014

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Project14_Layout 1 13/05/2014 12:54 Page 1 PR / MARKETING SERVICES

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Areej Quarter_Layout 1 19/05/2014 11:37 Page 1 EXHIBITION SUPPLIER

DENTAL SERVICES

royaldentcare royaldentcare

Al Madaien is an Aluminium & Glass & Decore company capable of fabricating kiosks, carts and exhibition stands. We have one roof solution of designing, fabrication and installing.

With over 15 years of Malls and Exhibition experience.

We stand out in the market with excellent product quality and customer service.

you stain it, we clean it

royaldentcare

For all your kiosks, stands & exhibition requirements call 04-2579272 or email aman@areejllc.com adil@areejllc.com

Office 109, Al Shafar Building 7 Al Wasl Road Jumeirah 1 P.O. Box 2347, Dubai United Arab, Emirates +971 4 385 4422 royaldentcare@gmail.com

| |

+971 4 385 6969 www.royaldentcare.com

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Diary dates JUNE 19 FORUM HOTEL&SPA Four Seasons Hotel George V, Paris, France The seventh European conference for professionals in the high-end hotel and spa industry. www.forumhotspa.com

JULY 18-19 FITPRO LIVE ExCeL London An educational fitness convention and trade show for fitness and wellbeing professionals. www.fitpro.com

JUNE 20-22 FACE QEII, Westminster, London A three-day medical aesthetic conference accessible to all practitioners and clinic owners involved in predominantly non-surgical facial treatments. www.faceconference.com

SEPTEMBER 9-11 BEYOND BEAUTY Porte de Versailles, Paris Beauty and spa exhibition and conference incorporating Cosmeeting, Creative Beauty, and Spameeting. www.beyondbeautyevents.com

JULY 1-3 BRITISH ASSOCIATION OF DERMATOLOGISTS ANNUAL MEETING SECC, Glasgow The 94th annual meeting showcasing new scientific presentations from experts in a range of dermatological fields. www.bad.org.uk

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SEPTEMBER 30-OCTOBER 2 LEISURE INDUSTRY WEEK NEC, Birmingham Exhibition covering sectors such as health, fitness, pools and spas, targeted at private and local authority sites, as well as destination and day spas, gyms and hotels. www.liw.co.uk

Don’t Miss...

JUNE 27-29 INTERNATIONAL MAKE-UP ARTIST TRADE SHOW Olympia, London The show hosts international make-up brands, fashion catwalks and the Battle of the Brushes student make-up competition.

Keynote speakers at the conference include Oscar-winning artist Ve Neill, Makeup & Effects Laboratories chief exec Allan Apone and Millennium FX co-founder Neill Gorton.

Exhibitors include MAC, NARS and NYX. There are pro-only hours on Friday June 27. www.imats.net

SEND US YOUR DATES Send us details of any events you are planning via email to Ú news@professionalbeauty.ae

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