Professional Beauty GCC - June 2017

June 2017

For your beauty, hair and spa business

GCC

CUCCIO EFFECT U.S nail brand launches in the UAE

Emotional Connection

Face Time

Lashout Linking skincare with emotions

Machines that offer more than just a facial

The latest trends in eye and lash-enhancing revealed Follow us on Instagram: @PBGCC

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LET US HELP YOU FIND YOUR PERFECT PARTNER INDIA Delhi Mumbai Chennai Kolkata

26 - 27 June 2017 18 - 19 September 2017 5 - 6 March 2018 9 - 10 April 2018

IRELAND Dublin

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SOUTH AFRICA Durban 21 - 22 May 2017 Johannesburg 3 - 4 September 2017 Cape Town 4-5 March 2018 UAE Dubai

5 - 6 February 2018

UK Belfast Manchester London

11 June 2017 8 - 9 October 2017 25 - 26 February 2018

Leading exhibitions in key destinations.

Our management will introduce you to local distributors.

Contact: Zaid Nourouz T: +971 4 375 6654 E: zaid@professionalbeauty.ae

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contents

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4 Published by and (C) 2017 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City.

321 Building #8, Dubai. UAE t: +971 (0) 4 375 66 53 Trade Exhibitions & Publishing FZ LCC News editor: Emma Baron emma@professionalbeauty.ae Contributors: Maria Dowling Advertising: t: +971 (0)50 359 1157 Sales director: Zaid Nourouz zaid@professionalbeauty.ae Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0) 4 375 66 53 Marketing Manager: Emma Baron emma@professionalbeauty.ae General Manager: Andrew Green andy@professionalbeauty.ae Publisher: Mark Moloney Design & production: Image Creative Design www.imagecreativedesign.co.uk Printing: Masar Printing and Publishing, Dubai-UAE - PO Box 485100, Dubai www.masarprint.com Controlled Distribution: Blue Truck www.bluetruck.ae The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers.

Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances.

in this issue... 52

The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. Anyone dealing with advertisers must make their own enquiries.

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Regulars 7

17

News Openings, launches and the rest of the news from the world of spa, hair and beauty Insider Our exclusive monthly stats for beauty salons, spas and hair salons

30 Ask the experts Advice on getting free PR for your salon, summer make up tips for your clients and waxing 61

Cover image: Shutterstock

Treatment news We share our experiences of new and innovative treatments, plus their business benefits

Hairdressers Journal 65 Product news Pick of the best facial machines on the market

72 Calendar The essential dates for your business diary from trade shows to conferences and training

37 White romance Opulence and pureness collide 42 Colour cure Simple guide colour that enhances the cut and colour

Features 50 Brand values Maria Dowling explores the importance of building partnerships

37

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W

ith the summer season fast approaching we investigate a new trend in eye and lash-enhancing – a brand new concept, which we guarantee, will set the industry by storm. Read more on page 21 where we reveal why it’s essential to add this as an offering to your summer treatment menu. On the subject of summer months, with the prospect of quieter times looming, columnist Maria Dowling reveals on page 50 why it’s essential to build brand awareness to help boost your business.

U.S nail brand Cuccio launches in the UAE, and we talk to the brains behind the business himself Tony Cuccio about the latest acrylic nail-dipping craze, which he predicts will be the biggest nail trend over the next few years and Cuccio’s plan now they’ve officially launched in the UAE. Turn to page 27, where we reveal all…

With every day stress, anxiety and poor-quality sleep fast becoming the biggest issues amongst clients, we explore the connection between skincare products and emotions. Read more on page 52 where we outline the top skincare products you should be offering and retailing, which could help your clients, combat their issues.

Taking things one step further in your salon by offering more than just a facial will help put your business back at the top. We explore the markets best facial machines, which offer long-lasting results ensuring your clients will come back again and again. Turn to page 65 to read the secrets behind our hidden findings.

Emma Baron

21 On the cover 21

Lash out Eye and lash enhancing trends revealed

27 Cuccio effect U.S nail brand launches in the UAE 52 Emotional connection Exploring the connection between skincare and emotions

65 27

50

65 Face time Machines that offer more than just a facial

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NEWS

All the news and views from the world of beauty, hair and spa

UAE has seventh highest beauty product consumption a senior consultant at Euromonitor.

The growth of the Middle East and Africa’s (MEA) $30 billion (AED 110bn) beauty market is set to slow in 2017, according to the study.

Despite being expected to grow by $12 billion (AED 44bn) in the next four years, the MEA’s share of the global $445 billion (AED 1,634bn) cosmetics industry will be hampered by lower growth in the GCC and Iran.

“The low oil price turmoil is definitely hitting consumer confidence in the region, especially in the GCC region,” he said.

Saudi Arabia maintained its position as the largest country in terms of the value of sales, with $5.53 billion (AED 22bn) in 2016, followed by Iran, the UAE, and Egypt.

Scott CND/Jeremy

bare nails with a metallic slick directly under the cuticle to frame the nail, while the “matted down” look at Daks saw silver layered with a matte base and top coat to flatten the metallic finish.

Sophia Webster and Antonio Marras went for silvery accents like mini iridescent pearls and glittering French tips.

A key make-up trend was doll-like lashes, created using four cluster lashes on the lower lid at Jeremy Scott, and crafted from deliberately clumpy mascara application in lime green and bright pink at Emilio Pucci.

Drama was also created in the eye area by the modern, metallic smoky eyes seen at shows including The Blonds, where highly pigmented, shimmering shades of rose gold and copper created a multi-dimensional halo around the eyes.

At Ellie Saab, make-up artist Tom Pecheux created a deep, glittering black look with pencil, gel liner, powder and two shades of glitter.

CND/The Blonds

Clean, soft and minimal emerged as buzzwords for the make-up and nail looks spotted on the AW17 catwalks of London and New York Fashion Weeks.

CND was backstage at Simone Rocha, where the team, led by education manager Roxanne Valinoti and creative lead Marian Newman, gave models a “barely there” manicure using CND’s Ridge FX to enhance and brighten the surface of the nail.

Meanwhile, the Leighton Denny Expert Nails team created a similar look for Emilio de la morena, where lead manicurist Sabrina Gayle chose Crème de la Crème, a sheer vanilla cream shade, which was painted onto short, oval nails for a fresh finish. Superminimal manicures were also seen at Mugler, Mary Katranztou and Emilia Wickstead.

If designers wanted nails to be a little more noticeable, many opted for flashes of silver. At Julien Macdonald, Jenni Draper’s team punctuated otherwise

Leighton Denny Expert Nails/ Emilio De La Morena

Modernised smoky eyes and silver nail detail among trends from AW17 catwalks

Aveda/Public School

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ccording to a report released

by Euromonitor International, the UAE has a per capita spend of around $239 (Dh877) on beauty products, making it the seventh highest in the world.

“In terms of per capita consumption, the UAE is up two positions on 2015, making it the seventh highest consumer of beauty products in the world in 2016,” comments Iyad Hijjawi,

A more wearable trend was freshly stained lips in berry tones, seen at Temperely and Public School, where Aveda artists pressed in a light stain for an autumnal finish.

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Gharieni launch new-generation treatment table

Mandarin Oriental spas ally with Green Spa Network

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he spas at Mandarian Oriental has partnered with non-profit association Green Spa Network (GSN) to create a “Group Sustainability Assessment,” a resource that enables member spas to evaluate and better organise more effective greening efforts for the hotel group’s network of spas.

“Mandarian Oriental is the first global hotel brand to enlist all of its properties into the Green Spa Network, and the first brand to implement the Group Sustainability Assessment,” said Mandarin Oriental’s group director of spa Jeremy McCarthy.

“The insights that will be revealed will help us to fulfil our goal to act responsibly for a sustainable future and bring a special focus to the

contribution from our spa division to Mandarin Oriental’s own goals for sustainability and corporate responsibility. We are delighted to embrace this initiative, to ensure that our group’s spas are advancing sustainability in our industry and in our communities”, he added.

The group sustainability assessment will also be made available to other hotel brands within the industry, and Mandarin Oriental will be working with GSN to encourage greater awareness and adoption of the assessment to unite with other global brands for a more sustainable future for the spa industry.

Within the MENA region, Mandarin Oriental has properties in Marrakesh and Bodrum and will be opening its first Doha property in late 2017.

Treatment couches brand Gharieni has added another accolade to their product list with the newly launched MLX Limber, a wellness and massage table for treatments without any limitations.

The MLX Limber is available in three versions; the Limber Pro, which is especially designed for pedicure treatments and enhanced treatments due to the lowerable armrests, the inclinable headrest and nose slot; the Limber Classic, which is equipped for classical facial and wellness treatments, and the Limber Flex which is equipped with an inclinable headrest including a nose slot at both sides of the lying surface – Gharieni’s patented function – and a longer or short backrest, which can be changed depending on the client and their treatment requirements.

2018 World Spa & Wellness Awards open for entries Entries for the 2018 World Spa & Wellness Awards are now open. The awards, open to spas and wellness resorts around the world, are among the most prestigious of global industry honours.

Making the shortlist for winning one of the World Spa & Wellness Awards marks a property as one of the top international businesses in its field.

The awards honour spas and resorts in 11 international categories, naming Hotel Spa of the Year and Resort Spa of the Year across five regions: Western Europe & Scandinavia, Eastern Europe, North & South America, Middle East & Africa, and Asia & Australasia.

There is also a global category, Worldwide Health & Wellness Destination of the Year – open to wellbeing properties around the world.

The awards are free to enter, with applications submitted online. If you’d like to enter please visit www.wswawards. com before the deadline June 8th.

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10 Australian skincare brand Aspect Dr launches in the UAE

Spa revenues growing by 10 per cent a year across MENA region

T

he Middle East and North Africa (MENA) spa sector is outpacing global growth rates – despite ongoing security concerns across many of the region’s countries, according to a new report by the Global Wellness Institute.

Annual revenues within the MENA’s spa sector jumped from $1.7 billion (AED 6bn) in 2013 to $2.1 billion (AED 7bn) in 2015, representing 10 per cent annual growth – five times faster than the average global spa industry growth rate of 2 per cent.

The report also shows that MENA’s wellness tourism revenues grew 6 per cent annually between 2013 and 2015 – from $7.3 billion (AED 25bn) to

$8.3 billion (AED 29bn). Presenting the findings, GWI chief executive Susie Ellis described MENA as a “unique wellness tourism market”.

“Globally, only 33 per cent of wellness travel revenues come from inbound tourists,” Ellis said. “But in MENA, inbound visitors account for 68 per cent of the market. The UAE remains the regional powerhouse, with a wellness tourism market now nearly two times bigger.”

MENA is now the second-fastestgrowing spa industry in the world – when measured by revenue growth. The 10 per cent growth rate is second only to the very small market of Sub-Saharan Africa, where revenues are growing at a rate of 18 per cent per year.

Aspect Dr a bestselling Australian skincare range has officially launched in the UAE. The launch took place at the Crowne Plaza, Dubai Festival City on Saturday 29th April, where salon and spa owners plus beauty bloggers came together to watch the launch unveil.

Dubai’s beauty bloggers joined the event in anticipation of being the first to view the popular skincare line. Bloggers included Mimz.blog; stylishdubaians and Saba Shoaib were among other eager guests who witness Sara Middleton, beauty educator for Bedashing Beauty Lounge perform live demonstrations on behalf of the active skincare brand.

The event also marked the launch of Bedashing Beauty Lounge’s first Dubai salon opening in Mirdiff City Center, a first of many for the award-winning salon who have already made their mark with a chain of salons in Abu Dhabi.

Campaigners call for microbeads ban to be extended to make-up The proposed ban on microbeads in rinse-off cosmetics should be extended to microplastics in make-up according to environmental groups.

The issue arose after a survey found polyethylene (which is used to make microbeads), PTFE, nylon 6, nylon 12 and polymethyl methacrylate, listed among the ingredients in makeup products such as eye shadows, lipsticks and mascaras. The ingredients are commonly used to add bulk and texture or act as binding agent.

Dilyana Mihaylova, spokesman for campaign group Fauna & Flora International, said: “Limiting the scope of a ban to rinse-off cosmetics and personal care products will

not effectively protect our seas from other products that contain microplastics and are often washed down the drain.”

However, others in the industry believe the materials are totally different from microbeads and should be allowed in products. The Cosmetics, Toiletry & Perfumery Association, which speaks for manufacturers, said: “Leave-on cosmetic products do not contain solid plastic microbeads. They may use polymers to ensure easy spreading.”

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CareLine opens factory in Dubai

Emaar to strengthen luxury portfolio with six new hotel openings

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Dubai-based distributor CareLine have opened their own factory in Dubai which allows them to manufacturer their own beauty brands in the UAE as well as private labels.

Opening in early 2017, the factory has had an economic impact by opening more than 100 jobs to Dubai residents.

Other positive aspects include being able to outsource their factory and workers to other brands who may want to manufacture their own products within the UAE. Danny Obaidi, director at CareLine comments: “We moved here in 2013, opening our own factory has been part of a huge development plan over the last few years as it allows us to keep costs down. It’s very expensive importing products from over seas, wages in China have gone up and we are closer to our raw materials - which has allowed us to save substantial costs.”

ubai-based Emaar Hospitality Group, the hospitality and leisure arm of Emaar Properties, has announced plans to open six new hotels in the Middle East.

The new properties in Dubai, Abu Dhabi and Egypt will be operated under the group’s luxury brands – the premium luxury Address Hotels and Resorts and the upscale lifestyle Vida Hotels and Resorts.

Among the new hotels will be the Address Marassi Beach Resort and

Address Residences Marassi Beach Resort. The Address-branded hotels will have significant spa and wellness offerings, but a spokesperson said exact details are yet to be confirmed.

Meanwhile Emaar will strengthen its Vida Hotels and Resorts portfolio with the opening of the Vida Dubai Creek Harbour, Vida Dubai Marina and Vida Residences Dubai Marina.

The sixth new property will be located in Abu Dhabi, with the opening of the Vida Beach Reem Island.

Online forums for the beauty spa and hair industry launches in the GCC

Blu Spas creates two-level spa for upcoming Four Seasons Kuwait

Professional Beauty GCC have launched online digital forums to help, inspire and motivate the beauty, hair and spa industry.

Each industry has its own dedicated Facebook forum, a closed, private group where industry professionals can request to join, network and comment on posts which fellow members put up regarding industry issues they may be facing.

Forums have also been set up for those interested in training and HR. To join the forum’s please email info@professionalbeauty.ae with your request to join the beauty, hair, spa, HR or training page.

Global spa consultancy Blu Spas has worked in conjunction with designers Yabu Pushelberg and KEO International to create a 923spm (9,935sq ft) spa at the upcoming Four Seasons Hotel Kuwait at Burj Alshaya, set to open mid-2017.

The two-level spa will have seven treatment rooms and two luxury spa suites, as well as hammam, fitness centres for men and women, yoga

studio, a beauty salon and barbershop, and indoor and outdoor pool with a poolside waterfall, greenery and outdoor cabanas.

“It was a privilege for us to work again for Yabi Pushelberg and KEO International for the spa planning and design,” said Cory Collier, principalw at Blu Spas. “The design by Yabu Pushelberg is extraordinary.”

The 284-room Four Seasons will be located in one of two soaring glass towers; the second tower, set to open in 2018, will provide high-tech corporate headquarters for employees of hospitality company Alshaya’s retail franchise business.

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INDUSTRY NEWS FROM AROUND THE GLOBE Harrods to open wellness clinic in London

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ondon department store Harrods is set to open a 10,500sq ft Wellness Clinic in May, as a separate venture to its fifth-floor Urban Retreat spa.

Located on the fourth floor of the Knightsbridge store, the clinic will offer “an integrated approach to wellness and beauty”.

It will comprise 14 treatment rooms, a consultation room, two fitness studios for personal training and a skin analysis room incorporating the Vectra M3, a 3D imaging system.

It will offer a combination of aesthetic and holistic treatments including cryotherapy in the 111 Cryo chamber, and vitamin infusions administrated by vitamin drip specialist The Elixir Clinic.

Infusion options will range from drips designed specifically for jetlag and mood elevation, to immune system boosts.

The clinic will be partnering with a selection of high-profile practitioners, including personal trainer Louise

Parker, known for her weight-loss programme The Method, and her team of nutritionists and fitness instructors.

Subterranean spa revealed for Iceland’s Blue Lagoon expansion The Blue Lagoon in Iceland will open a subterranean spa this autumn, which will feature a 62-bedroom luxury hotel and spa celebrating the country’s culinary heritage.

Blue Lagoon managing director Dagný Pétursdóttir commented: “Our foundation is the unique geothermal seawater, our stunning environment, and the commitment to our employees to provide exceptional service and create unforgettable memories erasing the boundary between nature, wellness and hospitality.”

Built into a 800-year-old lava flow on the south shore of the Blue Lagoon, the

spa – named Lava Cove – is designed to be a convergence of nature, architecture and the power of geothermal seawater.

The spa’s water is sourced from the same volcanic

aquifer of geothermal seawater as the Blue Lagoon and will feature open spaces, plateaus, waterfalls and lava corridors designed to invite discovery and enable serenity.

The Lava Cove spa journey moves through a “concourse of lava” that encompasses dry heat, steam, massage, drip ceiling, fireplace, relaxation lounge, a panoramic viewing deck, a cold air well and the Lava Lagoon.

The journey ends with the Blue Lagoon Ritual, where guests experience a wellbeing journey encompassing the mineral salt, silica and algae that are part of the geothermal seawater experience.

Socially conscious parents drive growth in natural and organic beauty The natural and organic personal care market continues to boom and it seems parents are behind the surge, with 34 per cent of consumers in the US with children under 18 investing in these products, according to research from analyst Mintel.

Parents are more likely to invest in natural or organic beauty products than others, researchers found – from hand and body lotion (53 per cent parents versus 34 per cent non-parents) and facial skincare (51 per cent parents versus 32 per cent non-parents), to body

cleansing products (48 per cent parents versus 34 per cent non-parents).

“Parents are information seekers when it comes to raising their kids and, therefore, could be more aware of ingredients to avoid in their children’s personal care products, as well as their own,” said Jane Vyleta, health and personal analyst at Mintel. “This presents an opportunity for natural and organic personal care brands to target parents, as they should incentivise them to purchase both adult- and child-specific products.” PB

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2017 PO Box 8476, Dubai - U.A.E. Tel: +971 4 605 8516, E-mail: ericson@almaya.ae, www.amaya.ae Untitled-133 1

Visit us at Hall #2, Stand A-27 Dubai World Trade Centre 14 - 16, May 2017 (10:00 - 18:00)

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17 The month in numbers

CLIENTS WHO REBOOKED

76

%

HOW DID TREATMENT BUSINESS IN APRIL 2017 COMPARE WITH APRIL 2016?

60 40

% BETTER

%WORSE

Insider beauty Insider, our exclusive round-up of salons in the GCC. It’s the easiest way to stay in the know

APRIL 2017 Figures are slightly down from last month but both rebooking rates and treatment room occupancy remain in good shape at 76 per cent and 74 per cent respectively.

AVERAGE TREATMENT ROOM OCCUPANCY

74

%

As the long hot months, where many clients leave Dubai for cooler climes, loom, the majority of you say you intend to offer discounted services to attract clientele in summer.

Interestingly, you were categorical in stating that social media was the numberone place for you to trend spot. You also look to your suppliers to keep you informed of the latest happenings in the world of beauty.

On the spot WHERE DO YOU LOOK FOR THE LATEST TRENDS? 1. Social media 2. Supplier information 3. Trade magazines 4. Trade shows

WHICH NAIL TREATMENT IS MOST POPULAR WITH CLIENTS AGED 40+ 1. Gel polish 2. Mini manicure 3. Luxury manicure 4. Long-wear polish

80%

OFFER DISCOUNTS IN THE SUMMER MONTHS Professional Beauty GCC June 2017

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19 The month in numbers

CLIENTS WHO REBOOKED

70

%

HOW DID TREATMENT BUSINESS IN APRIL 2017 COMPARE WITH APRIL 2016?

60 40

% BETTER

%WORSE

Insider spa Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the know

APRIL 2017 AVERAGE TREATMENT ROOM OCCUPANCY

76

%

Treatment room occupancy and rebooking rates have plateaued this month after last month’s fall in figures. Year on year, 60 per cent of you tell us that treatment business has remained the same as in April 2016.

When it comes to offering nail treatments to the 40+ market, gel manicures are the firm favourite, followed by the more luxury manicures and pedicures associated with spas.

Looking ahead to the summer, all of you stated that you plan to offer discounts on treatments to try to coax clients to book over the notoriously quiet summer months.

On the spot WHERE DO YOU LOOK FOR THE LATEST TRENDS? 1. Social media 2. Supplier information 3. Trade shows 4. Trade magazines

WHICH NAIL TREATMENT IS MOST POPULAR WITH CLIENTS AGED 40+ 1. Gel polish 2. Luxury manicure 4. Luxury pedicure 5. File and polish

100% OFFER DISCOUNTS IN THE SUMMER MONTHS

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Lash out

Fiona Vlemmiks looks at the latest in lash and eye-enhancing treatments

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eautiful eyes are a hallmark of Arabic beauty, so its unsurprising that lash-lengthening and boosting treatments are some of the best selling in the UAE beauty market.

As well as revealing the latest, cutting-edge lash-extension techniques from the UAE and the various distributors available to partner with your business, we interview industry experts and highlight several alternative treatments for clients who want fuller lashes without extensions.

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No extension necessary Semi-permanent eye make-up

Chloe Walsh is one of the UAE’s premiere lash and brow experts. She is a qualified cosmetic permanent make-up artist specialising in eyebrows, eyes and lips and employs the technique to the eyes to add definition and make eyelashes appear denser or thicker without extensions.

“Depending on the look you wish to achieve, be it natural or ‘made up’, clients can choose from lash enhancement, eyeliner or even a thicker Latino look,” she says.

How does the treatment enhance lashes?

The eyelash enhancement involves the application of a defined colour through the lash line, creating the illusion of darkerlooking lashes. Unlike lash extensions, it can be performed on the top and bottom lash line.

What does the treatment involve?

It involves a small needle in which pigment is applied along the lash line to create the lash enhancement.

How long does it take?

The session usually takes around 90 minutes.

How long do results last?

It depends on the client, but usually around 12 to 18 months.

How much can I charge?

This varies between AED 2,000 to AED 3,500, depending on how thick the client wants the line to be, and whether they are having the top or bottom lash line or both done.

What are the contraindications?

Any eye infections must be clear before having the treatment done. Also, you can't have false lashes on while having the treatment but they can be applied a week after having the treatment done.

Which type of customer would this treatment suit?

Any customer, especially those who

workout a lot, those who like to go to the beach and those who struggle to put eyeliner or eye make-up on. Its great for contact lenses wearers, those with poor vision, and people with hay fever or watery eyes.

Contact: Call +971 55 677 0869 or email info@chloewalshcmua.com

Lash lifting Peekaboo Lashes' lash-lifting treatment enhances natural lashes without the use of extensions. Distributor Claire Gittius of Aspire Beauty says: “This treatment is for those clients seeking an alternative to lash extensions. It’s a great revenue builder with a low cost of service to the client and no maintenance or aftercare required.”

How does the treatment enhance lashes?

Lash lifting is a great treatment for natural lashes as it creates the look of lift, volume

and length, opening the eyes and giving the appearance of false lashes.

What does the treatment involve?

The lashes are lifed back onto a shield and a lifting lotion is applied to break down the bonds of the hair. A setting lotion is then used to set the lashes into their new lifted position. This is followed by tinting the lashes to give more depth and volume and then finishing off with a nourishing lotion to condition lashes.

How long does it take?

The treatment takes 45 minutes if the client doesn’t want a tint or 60 minutes with a tint.

What are the contraindications?

Any eye conditions or infections would prevent this treatment being done.

How long do results last?

From six to eight weeks.

Which type of customer would the treatment suit?

It would suit any customer but especially clients that cannot afford the time or cost of lash extensions. Clients who have long, healthy lashes to start with get amazing results.

How much can I charge?

Between AED 275 AED 350.

Contact: Aspire Beauty.

Call +971 4 347 8055

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Excellent extensions

We look at the latest trend hitting the extension market Trend: SVL by Nouveau Lashes The experts at Nouveau Lashes have dreamed up SVL – a new lash-extension treatment, which has been specially developed for a speedier application and to ensure the health of natural lashes.

“We always aim to stay ahead of the curve, making sure that we develop new, innovative treatments and products that both clients and technicians alike will love,” says Bridgette Softley, co director of Nouveau Lashes. “We know there is a big demand for

How long do results last?

voluminous lashes, but one of the barriers for having the

The results of SVS can last 6-8 weeks, although we recommend

treatment is the time it takes to complete. After an extensive

clients should return for in-fills every 2-4 weeks if they wish to

amount of research and product development, we’ve developed

maintain their voluminous look.

our SVS treatment and products, making volume lashes

It’s also important to be aware of the lash lifecycle, because the longer clients leave their lashes without infills, the less lash

accessible to anyone.”

extensions there will be on the natural lash, resulting in clients

How does the treatment enhance lashes?

SVS (speed, volume, style) is designed to give a full, voluminous

having less voluminous lashes over time.

lash effect. Through the use of SVS’s unique application

How much can I charge?

technique, clients can expect to walk away with a very natural-

The price an SVS technician can charge will vary and it depends

looking, yet voluminous set of lashes. In addition to creating a

on the time taken to perform the treatment.

much fuller set of lashes that augment and frame the eyes for a

What are the contraindications (if any)?

stronger impact, clients can elongate the appearance of their lashes by choosing the right extension length and curl.

The contraindications for SVS are minimal, however they are the same as other lash extension treatments. The most frequent

What does it involve?

contraindications for having SVS will usually involve any

The SVS treatment involves the application of multiple fine, soft

damaged tissue around the eye and eyelid area. Other total

and lightweight lashes onto a single lash, using Nouveau Lashes’

contraindications will be linked to infections around the eye area

exclusive weight-for-weight lash technique. SVS is developed

or conditions such as alopecia and trichotillomania.

from the classic style of lash extensions and takes elements from Russian Volume methods, creating a unique look that’s distinct to SVS. As SVS is a very skilled lash extension treatment,

there

is

a

requirement for anyone who is new to lash extensions to

Which type of customer would SVS suit?

SVS is ideal for everyday wear, to give naturally short, sparse or fine lashes a boost, and is perfect for holidaying without the hassle of mascara. Other customers might prefer SVS due to its unique feathery, yet voluminous look and it’s great for clients who want fuller lashes but might be short on time.

be trained in Extend before

Contact: Training is available in the UAE via distributor

progressing onto SVS.

Blissology. Contact Firas Kazma: firas@blissologybeauty.com

THE BEST OF THE REST See our pick of some of the other lash extension companies ready to partner with your business in the UAE: • Lash Perfect, a UK brand, was founded by leading industry professionals. The semi-permanent eyelash extensions come in an extensive range of lengths, thicknesses and curls, and trained therapists can employ several techniques to allow them to achieve the look and feel desired by each client. The individual lashes are applied using a medical-grade adhesive, compliant with all EU regulations. Lash Perfect eyelash extension training courses are delivered by a team of highly skilled professionals with a wealth of experience in all areas of beauty.

Training is available through Lash Perfect GCC: +971 4 344 2261

• NovaLash was founded in 2004 by biologist and cosmetic chemist Sophy Merszei and soon became a global distributor of eyelash-extension products.

Popular in the UAE, NovaLash boasts award-winning adhesives and a unique application method. NovaLash offers in-depth training courses with some of the most experienced professionals in the industry.

To find our more contact the NovaLash Middle Eastern partner Madi International: + 971 4 338 2773 PB

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Award Winning Colors

2017

Visit us at Hall #2, Stand A-27, Dubai World Trade Centre

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PO Box 8476, Dubai - U.A.E. +971 4 605 8516, E-mail: amaya@almaya.ae, www.amaya.ae @leightondennynails

25/04/2017 09:29

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The Cuccio effect

To mark the UAE launch of hit US nail brand Cuccio, Emma Baron speaks to owner Tony Cuccio about his plans to take the nail industry by storm

W

hen I met Tony Cuccio for the glam launch of his eponymous brand, at Ruth Chris’s Steak House in Dubai, it’s immediately clear why he’s the creative force behind the multi-million-dollar nail business.

The brand has been a trendsetter on the global stage since its inception in 1999 and Cuccio’s bubbly and engaging persona lights up the room as he networks with the abundance of industry professionals and bloggers in attendance.

And when we speak, his passion for his brand and love for what he does shines through and is infectious.

EB: Tell us more about Cuccio’s background.

How did it all begin?

TC: Along with my wife, Roberta Cuccio, we began building our empire out of a suitcase of cosmetics in 1981 on Venice Beach, California. We are now proudly recognised as one of the largest nail and beauty product manufacturers around the world.

In 1999 we achieved ultimate recognition making INC. 500 and Entrepreneur of the Year. From this, we went on to found “Cuccio Naturale”, the first natural nail hand and foot care treatment product line, which was inspired by my Italian background and passion for the country.

The products were developed to enhance the beauty of clients worldwide, only using the most natural ingredients.

EB: Why have you decided to officially launch in the UAE now?

TC: It’s all about finding the right distributor who will move and drive our brand forward, and represent us in the best light. We have decided to partner with Monarqi for this reason – to help us build a solid business foundation, which will eventually help us expand

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the best nails in less than 20 minutes. It’s so easy – anyone can do it. It looks great, and lasts 3-4 weeks. This concept has replaced the soak-off gels and is available in 105 colours. For this reason, I predict the acrylic dipping system will triple the demand of professional nail technicians in the Middle East in the next two years.

EB: How have you spent your time in Dubai? in other countries throughout the region. I own many brands and many companies – Cuccio is my namesake and closest to my heart. With this in mind it was important to me to launch with the right distributor who shares the same passion as I do.

EB: What are Cuccio’s plans for the UAE? Are any launches on the horizon?

TC: At Cuccio, we are always ahead of the industry. We, right now, have the best acrylic dipping system. This new Cuccio Dipping System is the easiest way for nail technicians in the Middle East to enter the nail businesses [see our review on page 65]. In July, we will break into the first ever soak-off hard gel – a completely new concept, which I know will go down well in the UAE.

TC: I couldn’t say no when I was asked to appear at the launch in Dubai – what an amazing city. Since being here I have hosted “Nailinars” on the Cuccio effect at the Cuccio Training Academy where we have offered salons, spas and technicians the opportunity to learn how to enhance the nail experience for their customers and the latest trends from our innovative range of products and techniques.

Turn to page 65 to read my experience of the Cuccio Pro Powder Polish system. PB

EB: What do you see as the biggest nail trend in the market at the moment?

TC: Currently, in the US, the dipping treatment is the hottest nail trend in the business. The demand for our acrylic dipping system is off the chart. The reason for this is that the acrylic dipping system creates

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business tips

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Ask the experts Our experts answer an array of questions about every aspect of running a successful salon or spa business

What are the best ways to PR my salon?

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hether you’re a new business or have been trading for years, when it comes to PR the rules are same. You have to become part of your local community and engage with them.

As a salon owner, you’re in a unique position in as much as the internet cannot provide what you do – human contact and interaction. A website is unable to give a treatment and build a personal relationship with your clients. What it can do, however, is drive customers to your door and help you communicate with them to cement those relationships.

Ensure your salon’s website is up to date with news, events and information on the latest products as it is effectively your shop window to the wider world.

Highlight any offers and feature topical products or services. For example, if you offer an oxygen facial and an A-list celebrity has been talking about her love of that treatment, make sure it is on the homepage of your site.

Don’t underestimate the power of social media. Follow your clients on Twitter and Instagram, promote offers on your own pages and repost items from the product houses you use. Join local Facebook groups and ensure your business is mentioned when someone posts asking for a good place to go for a facial or massage.

Answer quickly and knowledgeably if someone posts asking for help with a particular skin condition that you can treat, but remember to name your salon and state that you’re a local business when responding to these posts. You should also encourage your regular clients to post reviews.

Don’t ignore local newspapers and magazines either. Invite a journalist from each publication to come and experience a treatment in your salon, be generous with samples and always follow up with them after the treatment.

If you already advertise with the local newspaper, try to time it so that any editorial review of your business is run in an issue you’re not advertising in, or at least on another page, as this way you’ll maximise your coverage. It’s also worthwhile taking part in local events such as fundraisers, jubilees and parades to extend your reach in the community further.

Abigail Segall is director of Freedom PR, which represents brands in the health, beauty, fashion and lifestyle sectors. The company was established in 2001 and has represented clients including Dermalogica and Ugg.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

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How can I make myself stand out from the masses when applying for jobs?

F

How do correcting concealers work to hide imperfections?

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perfect complexion is what most clients want. By minimising and neutralising imperfections on the skin or, as I like to call it, “cancelling them out”, you can hide everything from dark circles and breakouts to bruising, rosacea and even tattoos.

Multicolour correcting concealers are growing in popularity because they give this kind of coverage. These palettes have an array of concealer colours, each with a specific use and goal. If you use the colour wheel (pictured), then it becomes much clearer which colour does what and when you should apply it on your client.

The rule of thumb is the colours that sit directly opposite one another on the wheel neutralise each other. For example, green is opposite to red, so a green colour corrector will cancel out any redness caused by spots. Lavender sits opposite yellow, so a lilac shade would cancel out yellow undertones.

This is how and when you should use correcting concealers on clients: green neutralises redness and works well to hide broken capillaries and rosacea; lavender eliminates unwanted yellow undertones in the skin; apricot hides the signs of fatigue and hereditary or severe dark circles, as well as brightening sallow and olive skin; and yellow hides veins and bruises, as well as blue and purple tones in the under-eye area.

Ger Kealy Cunniffe is national make-up artist for professional make-up brands Artdeco and Misslyn Cosmetics. She works with Artdeco’s Most Wanted Colour Correcting Palette to hide skin imperfections.

irstly, you need a catchy profile on your CV. I can’t tell you how often I see “I’m good at working independently or as part of a team”, or something similar.

This is great but it always screams: “I’m unoriginal and the same as everyone else”.

Generally, you get five to 10 seconds to impress whoever is reading your CV and the first few seconds will involve them skim reading your profile, so this is where you should aim to impress the most.

Secondly, you need to shout about your achievements, which means taking the time to really think about things you’ve done that you’re particularly proud of. This is something many of us struggle with; generally, we’re better at realising what we’re not so good at.

There is a new and increasingly popular way of highlighting exactly why you are so hireable and someone that a potential employer doesn’t want to lose. Think of positive feedback you’ve been given in previous appraisals, or by clients, regarding your work and note that down. Listing how competent you are with different machines is another good idea as it’s a great indication of your skill level.

Thirdly, keep it relevant. Most people tend to have one general CV that they send out for everything but that doesn’t work.

Your CV should be relevant and carefully tailored for each job you apply for. Potential employers want to see your relevant work history, skills and qualifications, and how it’ll apply to the job they are offering. PB Helena Corcoran is a senior recruiter at Butler Taylor Aesthetic Recruitment.

She has worked in the industry for two years and specialises in headhunting aestheticians and clinic managers.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae editorial@professionalbeauty.co.uk

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How can I persuade clients to switch up their make-up routine for summer?

What is ingress protection and how does it work in microneedling devices?

M

icroneedling pens cause controlled micro-injuries in the skin, which release blood and a serum-like liquid containing cytokines and growth factors, initiating the wound-healing cascade. The phases are inflammation and cell proliferation, followed by skin remodelling, which is for the treatment of ageing, wrinkles and scar tissue.

These procedures have become extremely popular with clients because they’re so effective. However, some important considerations for safety should be addressed. Some mechanical pens now have “ingress protection”, which ensures no blood or fluids from the treatment have the potential to cross-contaminate by migrating into the pen, and then back again into the cartridge.

Sterile disposable “one use only” cartridges are imperative, but the needle cartridge should also prevent fluids and blood from each individual patient migrating into the reciprocating mechanism – this is usually the pen, but more recent models have the reciprocating mechanism in the cartridge itself, essentially creating a risk-free disposable device.

Before using a microneedling device, three cross-contamination path shields should be checked. First, that the cartridge is 100% sealed – a waterproof sleeve contained in the cartridge creates this safety barrier. The cartridge is able to contain fluids that may be produced during the procedure and stop them from penetrating into the microneedling pen itself.

Second, the base of the pen should be 100% sealed as it’s virtually impossible to clean the inside of a pen. It should have no visible opening. If there is an opening, then it’s clear that any fluid or germs can enter via the cartridge. The germs can then pass back up into the next cartridge. Lastly, the whole device should have a protective sheath covering it for further safety. Cross-contamination path shields are essential to ensure clients receive a contaminant-free microneedling treatment, and that the operator also is risk free.

Kathy Taylor-Brewin is managing director of BioActive Aesthetics, which distributes Skinpen Precision, a microneedling device that has ingress protection which prevents crosscontamination through body fluids. She is a Level 4 aesthetician and has more than 25 years’ industry experience.

W

ith the warmer season just around the corner, now is the perfect time to convince clients to experiment with their look. This year’s leading trend is fresh, sun-kissed skin with a red or berry-pink lip and a pop of colour on the eyes. It’s a simple but beautiful look to try on clients who want a change.

However, it can be hard to get those who stick with the same look all year round to try something new. To begin with, introduce your client to no more than two elements from the trend without veering too far away from what they’re used to.

For example, if your client normally wears a very matte base, add a shot of tinted moisturiser to their usual formula to give a soft glow without taking them too far away from how their skin normally looks. The other option is to recommend an entirely new formula of foundation, giving them a step-by-step guide on how to apply it.

If your client shies away from bold and bright lipstick colours, try a gloss in a pinky red or berry tone instead, as this will give a sheer effect while still encouraging them to experiment with new colour.

For the eyes, a good compromise is a coloured eyeliner – even if it’s just worn on the lower lash line – as it’s an easy and wearable option. It gives a nod to the summer’s hottest trend without expanding into full-on colour blocking, which was a big look on the SS17 catwalks. PB James McKnight is a freelance make-up artist and brand ambassador for New CID Cosmetics, which offers a wide range of professional make-up products.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

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White romance Opulence and pureness collide

“Dreamy, vintage and opulent beauty explodes into a palette of elegant imagery, with groomed blonde waves, pastel pleats and deep copper chic.�

Cat Nicholson

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Hair: Cat Nicholson at Charlie Miller, Edinburgh Make-up: Lauren Gollan Styling: Ian Todd Photographs: David Frederick Avery

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Colour

Colour cure Headmasters has created a simple guide to colour that enhances the cut and colour

Volume

Cut Definer

The ideal colour for anyone who has battled flat roots and limp ends.

For those with shorter hair who love to wear it straight, this will create lines and make the ends look fuller.

How it works ∞ Having one solid colour can make hair look flat and lifeless, adding different tones will give hair an extra boost. Place lighter pieces under the parting to lift the hair giving the illusion of more space, which creates the impression of volume. ∞ Perfect for all hair styles, but particularly fine and limp hair that needs a bit of a boost. Ideal for round face shapes, to lengthen the face and add height to the look.

How it works ∞ Place a darker panel along the under edge of the cut to define the ends and create a shadow. ∞ Perfect for hair that has a tendency to look wispy and lack structure. Ideal for longer face shapes, to enhance width with depth around the cheek area to make the face appear fuller.

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Colour

Face Contour

Texture Enhancer

Defines and enhances features, and brightens skin tones.

For clients who love undone hair with movement and tousled texture.

How it works ∞ Place lighter pieces – usually three shades lighter than the natural shade – around the hairline to draw attention to features such as eyes and cheekbones. ∞ Perfect for grown-out fringes and haircuts with shorter layers around the face. Ideal for those with a strong, angular jaw and dominating forehead, as it draws attention to feminine features.

How it works ∞ Place colour that’s in contrast with the natural shade on the lengths and ends to emphasise every wave and bend. ∞ Perfect for a multi-tonal effect. It’s ideal for heart face shapes, who have cheekbones slightly wider than the forehead and a more pointed chin. Balance the face by adding fullness around the jawline.

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05/05/2017 10:00

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Joico Curl Products available at selected Salons in UAE Untitled-148 1

new

NEW JOICO CURL

100% CURL CONFIDENCE

Repairs. Replenishes. Perfects.

Visit us at Hall #2, Stand A-27, Dubai World Trade Centre

PO Box 8476, Dubai - U.A.E. +971 4 605 8516, E-mail: amaya@almaya.ae, www.amaya.ae 27/04/2017 10:01

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04/05/2017 09:23

marketing

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Brand values

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Maria Dowling explores the importance of building partnerships

artnering with relevant brands is key to attracting new clients. This month, we did a brand collaboration for the very first time.

Mother’s Day was coming up and we wanted to offer something a bit more than classic grooming products as gifts. So, we decided to partner up with a new online floristry brand where we could offer a bouquet of flowers alongside mariadowling goodies. What we learned from this is that collaborations do work; we instantly saw more followers on social media, more engagement and new clients through the door.

Research has shown that 80 per cent of businesses recognise that finding new clients is one of their biggest challenges. The majority of us are on limited budgets, and this is what drives savvy brands to explore marketing collaborations as a cost-effective way to boost business.

Here are my top tips on how to make these collaborations work:

An exchange of cash isn’t always the best practice.

Even if you’re small, you might have something of value that you can offer potential partners. While there’s always space for paid-for sponsorship deals, once you know who you want to reach, it’s better to build a relationship on mutual benefit rather than cash exchanges.

1 Work out the strategy

5 Nurture the relationship

What do you want to achieve? Like with all effective marketing campaigns, knowing your objectives will allow you to be clear about what activities you want to do with a potential partnership.

2 Fit with the brand philosophy

If you’re looking at specific brands, ask yourself, “do they fit with our brand identity?” The best collaborations

are when brands genuinely work well together – they have a common identity, brand values or tone of voice.

3 Put yourself in your client’s shoes

It’s vital to think like a client when you’re making any marketing decision. Identifying all the brands that your client interacts with will give you a long list of brands that you can collaborate with. Which brands does your client base buy and interact with? Which brands do they aspire to? Which ones complement your brand? These questions have to be asked if you want to ultimately meet more clients like the ones you already have.

4 Cash isn’t always the best

Building a strong relationship with your partners isn’t just about a one-time collaboration. You should be looking at the bigger picture. Be prepared to invest time in creating a strong relationship with your brand partner, and be open and honest about your objectives upfront. Spreading your campaign across email, ads, print and social media will give you a much better return on investment. PB

Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call: +971 4 345 4225

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Cosmetica Back Cover Inner shaun.pdf

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www.cosmeticatrading.com

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Meet The Quality In Beauty Brands KHAIMAH

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Emotional With stress, anxiety and poor-quality sleep fast becoming the biggest issues among clients, Professional Beauty investigates the link between skincare and emotions and how salons can treat these internal issues

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s the pace of modern life accelerates at a faster rate than ever before, it’s no surprise that stress, anxiety and fatigue are all coming to the fore. However, negative emotions don’t just rile the brain; these “bad feelings” can also manifest themselves on the body in the form of breakouts, redness, irritation, dryness and even premature ageing.

“Emotional skincare” – which harnesses ingredients that have the ability to achieve harmony between mind, body and soul – are the latest buzzwords to take the beauty industry by storm and the concept is predicted to be big.

Tracey Woodward, chief executive of skincare brand Aromatherapy Associates, believes it’s a result of consumer need. “Stress, poor sleep and anxiety are a sad reality of our time but people are aware of it and want to take control. They’re also realising that skin is simply a reflection of what’s going on inside,” she says.

In control “A lot can be controlled via nutrition, emotional balance, sleep and exercise, but a good skincare regime also has the power to change the way we feel, not just the way we look. As a result, emotional skincare will no doubt boom in the next few years,” adds Woodward.

This idea of breaking emotionally destructive patterns and replacing them with good behaviours, such as that much sought-after “me-time”, to improve both mental wellbeing and skin health, is gaining traction, with many leading skincare brands releasing products that focus on the concept. German brand Babor is relaunching its spa line later this year, offering scents claiming to relax, energise and calm the senses, while British brand Elemis’s Life Elixir collections (launching in May) will give clients the option to match products to how they’re feeling.

So, with emotional wellbeing becoming ever-more important, how can salons and spas tap into this and go about treating two of the biggest internal issues facing clients today – stress and depleted sleep levels?

PROBLEM: STRESS AND ANXIETY Increasing demands in the workplace, family commitments and trying to juggle too much is not only putting a greater strain on our bodies but is also knocking our mental wellbeing out of sync. “As a direct result of an increase in technology in our lives, we’re seeing a rise in negative stress and conditions such as anxiety and sleep deprivation.

We’re finding it harder to switch off than ever before and it’s impacting how we feel,” says Sue Harmsworth, founder of luxury spa and skincare brand Espa.

The Health and Safety Executive reported there were 488,000 cases of work-related stress in the UK between 2015 and 2016, a prevalence rate of 1,510 per 100,000 workers. “Everyone thinks they should be coping and there’s this almost embarrassment about not being able to, but the more we say to the client ‘It’s OK to be stressed’ the better,” explains Noella Gabriel, co-founder and managing director at Elemis. “The challenge for us as therapists is that clients may all have the same stress put on them but everyone will manifest it differently, whether that be broken sleep, acne or premature ageing, which makes it complicated to treat.”

Slowing the pace Rapid heartbeat, accelerated breathing and an inability to focus on any one thing are all common side effects of stress but people can hold it differently, so you need to create body treatments and packages that are bespoke to the client’s needs. As always, consultation is crucial to getting it right.

“A guest who is stressed will have a lot of wind and energy within them, so they’re usually fast-paced, think quickly and will just want to get on with it,” explains Cortny McCathie, UK national training manager at Comfort Zone.

“Ask them to sit, and use calming body language when talking to them to help them slow down. Only then should you dig little deeper into their individual story. If they have tension caused by stress, get them to show you where and explain how often, while being compassionate.”

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connection

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55 mature woman with a sick husband, there’s always an underlying reason for the problem,” says Gabriel. Once you understand their lifestyle, you can help them identify a way to work some downtime into their schedule.

Read between the lines Whatever type of treatment you deliver, essential oils are great for helping someone destress because they’re scientifically proven to be able to change our mood – “it’s commonly known that citrus and peppermint oils are good for uplifting spirits while floral and woody scents, such as rose, geranium, lavender and cedar wood, are best for grounding,” adds McCathie.

Stimulate the senses It’s also worthwhile asking the client which oil appeals to them to give them a more personalised service, and don’t forget to put a greater focus on breathing exercises in treatment, because breathing deeply helps to slow the heart rate and flush toxins from the brain.

The same applies for treatments. Deep-tissue full-body massage is a good method of treatment for destressing muscle tension but long, soft strokes from head to toe could be equally soporific. “Enabling the client to choose their treatment is a great way to empower them to self-care,” says Woodward. “Some may want an upper-body treatment that incorporates arms, face and scalp, while others would prefer a relaxing foot massage. Give them the choice in your menu.”

And when it comes to products, offer things for home, such as candles and body oils, and for on-the-go, such as travel-size mind balms and roller balls, so they can continue to tackle stress whenever it arises.

PROBLEM: POOR-QUALITY SLEEP Last year, the Royal Society for Public Health reported that the average person in the UK is under-sleeping by around an hour a night, losing the equivalent of an entire night’s sleep a week – with the average sleep time for adults 6.8 hours.

“Our modern way of life does not take our internal clock into account. We stay awake long hours and this goes against what is programmed in our DNA – to rest at night so we can regenerate,” says Andrea Weber, director of research and development at Babor.

Treating those who are sleep deprived can be tough, as “the client often expects miracles”, says Annette Close, general manager at KMS, distributor of skincare brand Phytomer. “In consultation, it’s sometimes hard to ascertain why the sleep pattern is disturbed as quite often the client will be agitated, anxious or cautious.

Making them feel safe and comfortable is the first step to getting them to relax and open up.”

The key is to become a better listener as the client might have told you in the previous sentence the root cause of their sleepless nights without you even realising.

“Your client may be a young mother with a new baby or a

Woodward suggests creating packages that focus on your salon or spa’s best body treatments but with the option of bolt-ons of holistically driven treatments such as reflexology, aromatherapy or Indian head massage.

“For example, our Sleep Deeply Treatment focuses on traditional aromatherapy massage, with carefully performed pressure points along the spine, teamed with vetiver, camomile and sandalwood oil, which helps induce sleep with its sedating properties.”

Meanwhile, all of Phytomer’s treatments start with a short back massage, designed by a French osteopath to deeply relax, before application of a heated sea mud to nerve endings in the back to help induce sleep. It’s also important to emphasise these “me-time” treatments by “using words such as sleep, relax, lullaby and dream on the menu, as these will strike a chord with those that are sleep deprived", adds Close.

Bedtime rituals McCathie says that people traditionally book themselves in for deep-tissue massage because they think that’s what’s going to help them “but that’s muscular and just one piece of the pie”. She adds: “Treating tired clients is about using rhythmic strokes that bring comfort – for example, movements that resemble the ocean – while combining breath, aroma and mindfulness.”

At the end of treatment, experts recommend suggesting a tool for relaxation, in the form of a product, paired with the right behaviour. “If you’re recommending an oil, paint them a picture of how to use it,” says McCathie. “To not only take deep breaths in their palms to slow their breathing, but to also massage it into their shoulders with five deep rotations to relax the muscles.”

Those suffering from restless nights will tend to have poor or non-existent winding down rituals, so you need to help them with this also. “Advise clients to switch off technology two hours before going to sleep and use relaxing products for mind and body,” says Harmsworth.

Lighting candles and implementing a “no phone past 9pm” rule are just a few night-time regime changes that can help improve quality of sleep as McCathie says that when we sleep, the time known as the “rest and digest state”, is when our bodies heal. “When clients look at their mobile in bed, a chemical is stimulated in the brain which wakes up the senses. It’s a bad habit,” she says. PB

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body care

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56 HOLLYBETH ORGANICS Scrub away the stresses with this Grits & Honey Body Scrub from Hollybeth Organics. It gently eliminates dead skin cells, leaving a soft and radiant complexion.

Formulated with ingredients that have calming effects such as honey, regular use helps keep anxiety at bay.

Call Wellness United: +971 4 451 6218

EMINENCE If your clients are struggling to sleep, introduce them to the Lotus Detoxifying Overnight Treatment from Eminence.

This lightweight gel cream prevents water loss, supercharges the skin and defends against drying environmental stresses overnight. Infused with hydrating lotus, potent microgreens and moisturizing melt-in jojoba oil spheres, the product will ensure that your clients will wake up feeling rejuvenated and refreshed.

Call Beautylicious: +941 4 220 6024

Emotional skincare 10 of the best professional body care products to soothe both body and mind ELEMIS DERMALOGICA For clients who want to combat puffy eyes due to stress Dermalogica’s brand new Stress Positive Eye Lift is the perfect product. The eye lift is an active cooling gel masque which energises the skin to reduce visible signs of stress. The gel minimizes the appearance of puffiness and dark circles, increases skin luminosity, lifts the eye area and helps restore the skin barrier.

Call Healthcare: +971 4 447 7636

Newly launched, Sleep Bath and Shower Elixir is perfect for clients who are in need of a good night’s rest. Packed with patchouli, elemi and palmarosa to unwind busy minds, soothe skin and encourage restorative sleep, it’s best used just before getting into bed.

Call Spa Resources: +971 4 324 5414

THALGO Stressed clients in need of a pick-me-up need look no futher than Thalgo’s Mediterranean – inspired Indocéane Sweet & Savoury Scrub, combining sea salt, cassonade sugar, sweet almond, apricot and jojoba to boost clients’ mood and buff away dry skin.

Call Madi International: +971 4 338 2773

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DECLEOR

VOYA Voya’s True Tranquil Relaxing Body Wash is packed with active seaweed extracts to relieve muscle stress and fatigue, while the sweet scent of lavender and rosemary helps promote inner harmony.

Call The Product House: +971 4 379 1966

Decleor’s Aromessence Svelt Body Refining Oil helps reduce the appearance of cellulite with a concentration of grapefruit, patchouli, macadamia and jojoba essential oils, while its delicate fragrance envelopes the senses for an uplifting experience.

Call L’Oreal Middle East: +971 4 806 4700

ALTEARAH BIO A range of products which allows you to tailor your client’s treatment to their state of wellbeing. The products are grouped into colour lines. After identifying your client’s colour from your consultation you then use the products from that line. Products such as the Body Oil range can be applied daily, leading your client into a state of positivity and wellbeing.

Call Spadunya: +971 4 399 5930

PHYTOMER The Oligomer Wellbeing Sensation shower cream is ideal after a workout or a stressful, tiring day. It helps replenish and ease the body with the power of Oligomer. Oligomer delivers an optimum dose of trace elements and minerals which fortifies the epidermis and prevents cellular fatigue.

Call Beauty Leaders: +971 2 676 4600

AROMATHERAPY ASSOCIATES If your clients need a boost of energy for their day or evening ahead then Revive Energy Evening Bath & Shower Oil from Aromatherpy Associates contains a blend of geranium, ylang yland, patchouli and sandalwood essential oils which will enhance your clients self-esteem and will leave brimming with confidence!

Call The Product House: +971 4 379 1966

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

MICRO-NEEDLING WITH PINPOINT PRECISION.

MORE PRECISE. MORE EFFECTIVE. MORE GENTLE. HIGH TECH TO BE TRUSTED – MADE IN GERMANY FLEXIBLE TREATMENT OF ALL AREAS OF THE FACE EFFECTIVE AND MINIMALLY INVASIVE WITHOUT FAKIR-EFFECT QUICK, EVEN WORK CERTIFIED FORMULAS

GENTLE & PAINLESS, SHORTER RECOVERY TIME FOR MORE SKIN COMFORT HIGH PRECISION DUE TO POWERFUL MOTOR LARGE PERFORMANCE DISPLAY

FOR MORE INFORMATION CONTACT YOUR REVIDERM PARTNER:

Abu Dhabi : Tel.: 00971 2 6275926 Dubai : Tel.: 00971 4 3884549 Email: info@specializedbeauty.com

Multi-Effx Metallic Pigment

Made in U.S.A

Chrome metallic mirror effect kit Vist us beauty world middle east Hall No.1, Stand No. 1B10 Call us and book for demo Tel: +971 4 346 0398

Create unique luminous color shifting effx. Layer multi-effx metallic pigments on dark shades, as the light shifts, so does the color. Comes with FREE Black Onyx Gel Polish & Gel Top Sealer.

LECHAT Mirano Multi-Effx Metallic Pigment Kit 1 Includes: 6 2 gm Mirano Color Pigments MRN01-MRN06 1 .5 oz. Mirano Black Onyx Gel Polish 1 .5 oz. Mirano Gel Top Sealer 1 Application Brush Item#: MRNK01 Case Pack: 6

Dreamstate MRN01

Euphoria MRN02

Immortal MRN03

Destiny MRN04

Imperial MRN05

Magnetic MRN06

Ecstasy MRN09

Mirage MRN10

Nirvana MRN11

Atomic MRN12

LECHAT Mirano Multi-Effx Metallic Pigment Kit 2 Includes: 6 2 gm Mirano Color Pigments MRN07-MRN12 1 .5 oz. Mirano Black Onyx Gel Polish 1 .5 oz. Mirano Gel Top Sealer 1 Application Brush Item#: MRNK02 Case Pack: 6

Beauty Secret International LLC Latifa tower, Sheikh Zayed Road, Dubai, U.A.E. www.nailacademy.ae

Galactic MRN07

Chroma MRN08

tel:+971 4 346 0398 Made in U.S.A.

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Enhanced effects This month we try the latest enhancing treatments including an aroma massage, acrylic nail dipping and a repairing hair treatment Elemental Herbology Five Element Aroma Massage at Willow Stream Spa, Fairmont Fujairah The lowdown ‘Rustic’ is the theme behind the newly opened Willow Steam Spa at The Fairmont, Fujairah and behind the pure white design that resonates throughout, brings together driftwood beams with arabesque lanterns and wall alcoves.

The spa consists of four single treatment rooms and two VIP suites, an abundance of relaxation areas, a sauna and a steam room.

Elemental Herbology is a newly launched skincare brand in the UAE which has the pursuit of good health, nutrition and wellbeing at its core. The products are packed with nutrients to help you discover your natural radiance and give truly visible results. Based on the five elements, Elemenatal Herbology offer natural skincare and body care solutions by offering products that are packed with nutrients, vitamins and anti-oxidants.

PB says Inspired by Bedouin rituals the Elemental Herbology Five Aroma Massage starts off with a deep exfoliation using locally resourced natural products. The ingredients within the deep exfoliation includes caffeine and sumac which are dual firming properties, applied to help combat the most stubborn dimpling areas caused by cellulite.

The ritual then continues in a heated cocoon where a date body mask is applied to help nourish and repair the skin by using real dates sourced from the local area.

The ingredients found in dates are rich in fatty acids and trace minerals.

With the first part of the ritual over the Elemental Herbology’s Five Element Aroma Massage treatment

begins. This aromatherapy massage blends customised essential oil infusions with skillful theraputic techniques to deliver the ultimate massage experience.

This treatment draws from both Eastern and Western massage and thermotherapy techniques to help balance both body and mind. Five oils are on offer for you to select which represent the five elements: wood, fire, earth, metal and water. Wood for rejuvenation, fire for zest, earth for balance, metal for detoxifying or water to soothe. I was told I should choose the earth oil, as my star sign is Taurus, with the earth as my ruler it’s a oil infused to balance my mind! !

Business benefits Personalising a treatment is always attractive when it comes to clients deciding what massage to opt for. This massage allows the client to tailor it to their moods, needs and desires by allowing them to choose the oil which is most relevant to them.

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professionalbeauty.ae

63 Alterna Caviar Repairx Treatment at Zuri Beauty Lounge, The Mall Jumeirah The lowdown Regular colouring, chemical processes and heat styling result in weak, damaged hair. The Caviar Repairx from Alterna Professional Haircare provides an ideal solution to repair severely damaged hair. It is proven that it can reduce hair breakage by 95%. The collection is infused with strand-building proteins, a proprietary technology that targets damage at the microscopic level, repairing each hair strand by delivering essential nutrients, seals and reinforces the cuticle layer and restores hair, leaving it stronger, smoother, softer and shinier.

PB says Having bleach blonde hair whilst living in the Middle East isn’t ideal. Since being in Dubai, my hair has become increasingly damaged due to the mixture of sunshine and chlorine. Because of this, I was advised to try out the new Caviar Repairx Treatment to help rebuild the damage. The masque is applied after my hair is shampooed and conditioned and is left in a steamer for twenty minutes so that the treatment can go

deeper into the cuticles. The key ingredients within this treatment are; age-control complex – which addresses natural, chemical and environmental ageing with caviar extract, a rich source of omega-3 fatty acids; vitamin C, a proven antioxidant; and cytokines to encourage microcirculation; color hold – a proprietary technology that locks in hair colour brightness – and seasilk, a blend of marine botanicals that provides exceptional moisture and assists in reparing the hair.

Once blow-dried, my hair looked healthy, shiny and felt stronger than ever, this even maintained itself after a few washes at home.

Business benefits A treatment like this will cater for the majority of UAE residents who have hair damage due to the environmental factors. Many of your clientele probably don’t even realise their hair is damaged. Having a treatment like this allows you to upsell as not only will your client walk away with healthier looking hair, the ingredients within this treatment help to protect it.

Cuccio Powder Polish Dip, Cuccio Academy, Dubai The lowdown Cuccio’s brand new nail treatment is a powder alternative to normal gel polishes, which is quick, fast drying and comes in an array of beautiful colours. The application uses medical-grade adhesive gel with a brush-on activator and very finely milled acrylic powders to create longlasting colour.

was then treated to a hand and arm massage using an factors. Many oil with grape seed and a pomegranate and fig body butter. I was amazed by the results, my nails looked stronger – like they had acrylics on – yet felt lighter because of the softness of the powder. I was told they would last two to three weeks and I was pleasantly surprised that they did.

PB says To mark the recent launch of Cuccio in the UAE, I was invited to visit the Cuccio Academy in Dubai to try the innovative powder dipping nail treatment. The treatment requires a few steps, which are clearly marked on each bottle. The first step is the nail primer; this is applied to help hydrate the nail. The chosen powder is then placed into the dipping tray ready for application. A base coat polish is then applied, at which point the therapist dips my nail into the powder polish tray and taps off any remains.

The gel layer is then applied, avoiding the cuticle area and then the nail is re-dipped again. A topcoat is then applied and then the nail is re-dipped.

Following this, a gel activator is applied which hardens the powder – there’s no need for a UV light. A milk and honey cuticle oil is then applied and as part of Cuccio’s spa treatment range I

Business benefits This nail treatment really does provide instant, impressive results. The powder system did not start chipping until well into week two thanks to the strong formulas. A result like this for your clients will ensure they come back for more. PB

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COSMANIA

M06-11, ACICO Business Park, Port Saeed, Dubai, P.O. Box : 392298, Mobile: 0569869109, 0507207165, E-mail : cosmaniauae@gmail.com

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LPG Face Endermologie A facial machine that offers real skin fitness, the Face Endermologie boosts the natural synthesis of essential rejuvenating substances.

It also smooths the appearance of wrinkles, improves complexion, streamlines the jawline and tones the skin.

Call MedWay LLC +971 4 421 9755

Face time

Aromatherapy Associates Aroma Lift System A non-surgical face lift which stimulates the body’s own natural bio-electric pulses through low-level and gentle microcurrents. Aroma Lift System will not only help deliver active ingredients deeper into the skin, enabling the products to work more effectively, but also visibly lifts, creates even skin tone, smooths texture and illuminates the complexion.

Call The Product House +971 4 379 1966

Machines that offer more than just a facial

Elemis Biotec

HydraCool

A super-lift facial to help firm and tighten cheeks, neck and jaw line. This machine will redefine and contour sagging skin to create a more youthful, firmer appearance. A cleanse and exfoliate is followed by a powerful lifting serum and a defining jaw line mask.

Call Spa Resources +971 4 324 5414

Hydracool, a multifunctional device for face and hair, harnesses the power of water to cleanse and refresh the skin, allowing better absorption of active ingredients. It promises to rejuvenate and oxygenate the skin, making the face glow.

Call Medica Group +971 052 578 7613

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QMS Medicosmetics Oxygen Energy Applicator This treatment speeds up cellular activity and metabolic rate and prepares the skin for collagen absorption, which is applied with oxygen and almost immediately plumps the skin. The customised Oxygen Energy Applicator uses 98 per cent pure oxygen to channel ingredients for the ultimate skin boost.

Call The Product House +971 4 379 1966

Kerstin Florian K-Lift System This “age management” system works in harmony with the body’s natural energy and targets the underlying causes and factors associated with ageing. The K-Lift System integrates the strength of multiple energy sources in the form of LED light therapy, impluse microcurrent and transdermal delivery. With this three-tiered approach to skin rejuvenation, all layers of the skin are able to be targeted, which generates impressive results.

Call The Product House +971 4 379 1966

Reviderm Skin Needler Skin Needler perforates the surface of the skin with ultra-fine needles without damaging it. The targeted treatment stimulates cell growth and strengthens the skin with long-lasting results.

At the same time, the micro-needling method boosts the collagenous fibres in the skin’s tissue.

Call Specialized Beauty +971 2 627 5926

Dr Burgener Beauty Analyzer The Dr Burgener Beauty Analyzer allows the measurement of skin hydration, sebum and pigmentation, based on LED and photometric techniques. The three parameters help define the client's skin type and recommends the appropriate products for the individuals needs.

Call The Product House +971 4 379 1966

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COURSES HAIR MAKE UP NAILS BEAUTICIAN STYLING MEET US AT BEAUTY WORLD EXHIBITION TRADE CENTER MAY 14,15,16 AREA #2 STAND 2-G19 +971 56 769 7666 +971 55 602 1577 Burlington Tower Business Bay office #103 504466 Dubai info@alrubatrainigcentre.com alrubatrainingcentre.com @alruba.beauty @alrubabeauty @alruba.beauty Untitled-130 1

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XåƴåĬ Ɛ eƵ±ųÚ ĜĹ ųå±ƋĜƴå ƚƋƋĜĹč!

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IƚĬƼ ĬƼ Ɩ ƖLjŎƀ!

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eƚčƚŸƋ Ɩ ƖLjŎƀ!

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X XåƴåĬ Ɩ eƵ±ųÚ ĜĹ ±ĬŅĹ åÏåŞƋĜŅĹ! åƴåĬ Ɩ eƵ±ųÚ ĜĹ ±ĬŅĹ åÏåŞƋĜŅĹ!

XåƴåĬ ĉ ŅĬŅƚų ŅųųåÏƋĜŅĹ!

X åƴåĬ ĉ ŅĬŅƚų ŅųųåÏƋĜŅĹ! :ĬŅŸŸ : :ĬŅƱĬ ! {ųŅü域ĜŅűĬ åŸŞŅĩå ų±ĜĹĜĹč! {ųŅü域ĜŅűĬ åŸŞŅĩå ų±ĜĹĜĹč! ! a±Ƽ Ɩ ƖLjŎƀ! ! ĜƋƼ ¼ ¼ : :ƚĜĬÚŸ !

XåƴåĬ Ɩ } %ĜŞĬŅĵ±!

XåƴåĬ Ɩ } %ĜŞĬŅĵ±!

XåƴåĬ Ɩ eƵ±ųÚ ĜĹ %ų域ĜĹč B±Ĝų!

XåƴåĬ Ɩ eƵ±ųÚ ĜĹ %ų域ĜĹč B±Ĝų!

XåƴåĬ Ɛ } %ĜŞĬŅĵ±!

XåƴåĬ Ɛ } %ĜŞĬŅĵ±!

XåƴåĬ Ɛ eƵ±ųÚ ĜĹ ųĜÚ±Ĭ B±Ĝų!

XåƴåĬ Ɛ eƵ±ųÚ ĜĹ ųĜÚ±Ĭ B±Ĝų! :ĬŅŸŸ : :ĬŅƱĬ ! {ųŅü域ĜŅűĬ åŸŞŅĩå ų±ĜĹĜĹč! {ųŅü域ĜŅűĬ åŸŞŅĩå ų±ĜĹĜĹč! ŅĬƚĵĹ Ņ±ÏĘĜĹč  8ųåå åĵĜűų!

ŅĬƚĵĹ Ņ±ÏĘĜĹč  8ųåå åĵĜűų!

FĹƋåųűƋĜŅűĬ 域ĜŅĹ a a±ŸƋåųÏĬ±ŸŸ! !

IƚĹå Ɩ ƖLjŎƀ!

ĜƋƼ ¼ ¼ : :ƚĜĬÚŸ !

XåƴåĬ Ɩ eƵ±ųÚ ĜĹ 8ŅƚĹÚ±ƋĜŅĹ ƚƋƋĜĹč!

XåƴåĬ Ɩ eƵ±ųÚ ĜĹ 8ŅƚĹÚ±ƋĜŅĹ ƚƋƋĜĹč!

XåƴåĬ Ɩ eƵ±ųÚ ĜĹ ±ĬŅĹ åÏåŞƋĜŅĹ!

XåƴåĬ Ɩ eƵ±ųÚ ĜĹ ±ĬŅĹ åÏåŞƋĜŅĹ!

XåƴåĬ Ɩ eŞŞųåĹƋĜÏåŸĘĜŞ %ĜŞĬŅĵ±!

XåƴåĬ Ɩ eŞŞųåĹƋĜÏåŸĘĜŞ %ĜŞĬŅĵ±!

XåƴåĬ Ɛ eƵ±ųÚ ĜĹ ųå±ƋĜƴå ƚƋƋĜĹč!

XåƴåĬ Ɛ eƵ±ųÚ ĜĹ ųå±ƋĜƴå ƚƋƋĜĹč! :ĬŅŸŸ : :ĬŅƱĬ ! {ųŅü域ĜŅűĬ åŸŞŅĩå ų±ĜĹĜĹč! {ųŅü域ĜŅűĬ åŸŞŅĩå ų±ĜĹĜĹč! !

IƚĵåĜų±ĘØ % %ƚƱĜ!

ƵƵƵţčĬŅŸŸƚ±åţÏŅĵ!

åŞƋåĵÆåų Ɩ ƖLjŎƀ!

ĜƋƼ ¼ ¼ : :ƚĜĬÚŸ !

XåƴåĬ Ɩ } %ĜŞĬŅĵ±!

XåƴåĬ Ɩ } %ĜŞĬŅĵ±!

XåƴåĬ Ɩ eƵ±ųÚ ĜĹ %ų域ĜĹč B±Ĝų!

XåƴåĬ Ɩ eƵ±ųÚ ĜĹ %ų域ĜĹč B±Ĝų!

XåƴåĬ Ɛ } %ĜŞĬŅĵ±!

XåƴåĬ Ɛ } %ĜŞĬŅĵ±!

XåƴåĬ Ɛ eƵ±ųÚ ĜĹ ųĜÚ±Ĭ B±Ĝų!

XåƴåĬ Ɛ eƵ±ųÚ ĜĹ ųĜÚ±Ĭ B±Ĝų! :ĬŅŸŸ : :ĬŅƱĬ ! { {ųŅü域ĜŅűĬ åŸŞŅĩå ų±ĜĹĜĹč! ųŅü域ĜŅűĬ åŸŞŅĩå ų±ĜĹĜĹč! ŅĬƚĵĹ Ņ±ÏĘĜĹč Š8ųåå åĵĜűųš!

ŅĬƚĵĹ Ņ±ÏĘĜĹč Š8ųåå åĵĜűųš! ±ĬŅĹ a±Ĺ±čåĵåĹƋ!

±ĬŅĹ a±Ĺ±čåĵåĹƋ! !

kÏƋŅÆåų Ɩ ƖLjŎƀ!

ĜƋƼ ¼ ¼ : :ƚĜĬÚŸ !

XåƴåĬ Ɩ eƵ±ųÚ ĜĹ 8ŅƚĹÚ±ƋĜŅĹ ƚƋƋĜĹč!

XåƴåĬ Ɩ eƵ±ųÚ ĜĹ 8ŅƚĹÚ±ƋĜŅĹ ƚƋƋĜĹč!

XåƴåĬ Ɩ eŞŞųåĹƋĜÏåŸĘĜŞ %ĜŞĬŅĵ±!

XåƴåĬ Ɩ eŞŞųåĹƋĜÏåŸĘĜŞ %ĜŞĬŅĵ±!

XåƴåĬ Ɛ eƵ±ųÚ ĜĹ ųå±ƋĜƴå ƚƋƋĜĹč!

XåƴåĬ Ɛ eƵ±ųÚ ĜĹ ųå±ƋĜƴå ƚƋƋĜĹč! :ĬŅŸŸ : :ĬŅƱĬ ! { {ųŅü域ĜŅűĬ åŸŞŅĩå ų±ĜĹĜĹč! ųŅü域ĜŅűĬ åŸŞŅĩå ų±ĜĹĜĹč!

FĹƋåųűƋĜŅűĬ 域ĜŅĹ ƋƼĬĜŸƋ ! a±ŸƋåųÏĬ±ŸŸ!

!

å ĬĬŅŅĩ üüŅųƵ±ųÚ ĜĜĹ ! ŸƚŞŞŅųƋĜĹč Ƽ ƼŅƚ Ƌ ƋŅ Ú ÚåƴåĬŅŞ ƼŅƚų ŸŸĩĜĬĬŸ ± ±ĹÚ å åĹʱĹÏå Ƽ ƼŅƚų ϱųååųú!

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Diary dates 11 JUNE PROFESSIONAL BEAUTY BELFAST Belfast Waterfront The Northern Ireland edition of the event has a strong networking focus and will host beauty exhibitors and seminars www.professionalbeauty.co.uk 14-17 JUNE SPATEC EUROPE Ritz-Carlton Abama, Tenerife, Spain Spatec Europe 2017 will bring together Europe’s most important spa operators of leading medium-to-large hotel resort, destination, athletic, medical and day spas to meet with key leading domestic and international suppliers to participate in a series of one-on-one meetings over two dedicated business days www.spatecevents.com/europe 30 JUNE INNOCOS EUROPE Lisbon, Portugal Billed as a world beauty innovation summit, the conference covers new product development and technology www.innocossummit.com

6-7 JULY PROFESSIONAL BEAUTY DELHI Pragati Maidan, Delhi Professional Beauty India takes centre stage with the fourth edition of Professional Beauty Delhi promising to be the largest show to date. With over 400 brands on display, a host of free beauty seminars and a plethora of national and international experts sharing their knowledge and experience, it is all set to be a must attend event www.professionalbeauty.in 9 – 11 JULY COSMOPROF NORTH AMERICA Mandalay Bay Convention Center, Las Vegas, USA Considered one of the top 200 trade shows, this event pulls nearly 1,000 exhibitors from 40 countries. Alongside the exhibition there are special events and conferences www.cosmoprofnorthamerica.com

Don’t miss...

3-4 SEPTEMBER PROFESSIONAL BEAUTY JOHANNESBURG Johannesburgh will be home to the largest Professional Beauty show in South Africa.

Alongside 200+ exhibitors showcasing their beauty, nail and make-up collections, there will also be exciting nail and make-up competitions www.probeauty.co.za

SEND US YOUR DATES Send us details of any events you are planning via email to Ú news@professionalbeauty.ae

Gloss Academy Courses starting June 2017 City & Guilds Hairdressing Courses June 4th to May 2018 Level 2 Apprenticeship Diploma June 4th to 15th Level 2 Award in Foundation Cutting June 11/12 & 25/26 Level 2 Salon Reception June 4th to June 2018 Level 3 Apprenticeship Diploma June 4th to 15th Level 3 Award in Creative Cutting

SERVICES OFFERED Protein • Blowdry • Keratin & Botox Bridal Services • Manicure and Pedicure Hair Style • Chinese Massage & Spa

Eryca Freemantle Make up Professional Master Classes Bridal Makeup Red Carpet & Etiquette Lights Camera Action Starting out as a Professional Makeup Artist How to Grow Your Makeup Business

Visit Us: Al Wasl Road Um Al Sheif Dubai, UAE Tel: +971 50 757 7343/ +971 4 3791293 Email us: info@baraviabeauty.com/ Follow us: @baraviabeauty/ baraviabeauty

For more information and bookings please contact us on: +971 4 321 6588 Villa 869, Al Wasl Road, Al Safa 2, Jumeirah, Dubai Email: admin@glossuae.com We look forward to supporting your career development into the world of hair and makeup

Baravia Beauty Centre Classified FEB.indd 1

Provides unique and tested hair care treatments Suite 301, Al Maha Building, Al Diyafah Road, Dubai, UAE Phone # +971 4 3458833 | +971 4 3455005 Email: plook@eim.ae Website: www.perfectlook.ae | www.nanogen.ae | www.magnifibres.ae

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Make-Up Designory (MUD), creating honest make-up products and providing quality education Vision Empire General Trading L.L.C Tel: 00971-42946883 • Fax:00971-42946884 • Mob: 00971-501889677 Dubai, United Arab Emirates.

24/01/2017Vision 12:58 Empire Classified MAY.indd 1

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