Professional Beauty GCC - June 2018 by Professional Beauty GCC

June 2018

For your beauty, hair and spa business ‫ هي مجلة متخصصة يف قطاع الجامل والشعر والسبا‬Professional Beauty GCC ‫مجلة‬

GCC

Scent

OF SUCCESS Aromatherapy is experiencing a renaissance

The great

Schwarzkopf Professionals’ essential looks revealed

eyes on her All

We explore the perfect lash treatments for any bridal look

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YOUR INDUSTRY NEWS - IN ONE APP Download the new ‘Professional Beauty GCC App’ today

‫لغة‬ ‫ن بال بية‬ ‫اآل لعر‬ ‫ا‬

reinvention

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10-11 February 2019 • Meydan Racecourse, Dubai

Inspirational Be inspired at the leading event for salon, hair and spa professionals in the Middle East.

‫مصدر إلهام‬ ‫تحل باالبتكار واإللهام مع الحدث األكرب للمتخصصني يف مجاالت‬ ّ ‫الصالونات والشعر واألندية الصحية بالرشق األوسط‬

#PBGCC www.professionalbeauty.ae Make 2019 a successful year for your business. Quote promotional code PO1 to be in with a chance to be upgraded to our golden VIP package. Register for free tickets, visit www.professionalbeauty.ae/register

‫ عا ًما ناج ًحا ألعاملك‬2018 ‫اجعل عام‬ VIP ‫ عند التسجيل للرتقية إىل تذكرة الشخصيات املهمة‬P01 ‫اكتب الكود الرتويجي‬

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@pro_beautygcc

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Editor’s Comment

4 This month comes with very exciting news from the hub of the Professional Beauty GCC office – we have a brand NEW website which is completely mobile friendly and (we hope you’ll agree) has a fresh, modern look and feel which will enable you to continue to use as your daily tool of beauty, spa and hair information. Not only this, we really are going all things digital, as we have also launched the ‘Professional Beauty App’ which you can download for free today from the Apple or Google play store. Staying up to date in the digital world is key to our business, we want to be able to deliver you daily breaking news in seconds – and our app certainly helps us do this. One feature, which we couldn’t live without on the app, is the ‘My News’ section, which allows you to tailor your news preferences to an industry of interest. Whether it’s beauty, wellness, business news, fitness – the content can be adapted to suit your needs, making it even easier to keep up to date with stories that is most relevant to you. On page 34, our columnist Maria Dowling talks about the importance of staying connected with businesses in our industries, especially being within a community, which allows us to stay informed and bounce ideas off one another. We are very proud to be the pioneers of the ‘Hair & Beauty Salon Owners’ Whatsapp group which has been successfully running for a year. This group is made up of 35 salon owners who meet every month to discuss challenges and it’s been hugely rewarding to watch them all work together to conquer the daily issues they are facing. The Whatsapp group has become a tool which the members use daily to fire questions at one another – if you’d like to join this community (please note this is open to salon owners or general managers only) then please email me: emma@professionalbeauty.ae With the wedding season soon upon us, we explore the best lash extension options for your client’s big day. It’s an important time to ensure your salon or spa is set up and ready to tap into the lucrative wedding market and on page 25 we reveal the best treatments which will ensure a boost to your revenue.

Emma Baron

Cover image: Davines, EIDEAL

Editor |

@pro_beautygcc

Published by and (C) 2017 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City. 321 Building #8, Dubai. UAE t: +971 (0) 4 375 66 53 Trade Exhibitions & Publishing FZ LCC News editor: Emma Baron emma@professionalbeauty.ae

@emmatheeditor @pbgcc

@PBGCC

facebook/PBGCC

Sales director: Zaid Nourouz zaid@professionalbeauty.ae

Design & production: Image Creative Design www.imagecreativedesign.co.uk

Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0) 4 375 66 53

Printing: Masar Printing and Publishing, Dubai-UAE - PO Box 485100, Dubai www.masarprint.com

Marketing Manager: Emma Baron emma@professionalbeauty.ae

Controlled Distribution: Blue Truck www.bluetruck.ae

Contributors: Maria Dowling

General Manager: Andrew Green andy@professionalbeauty.ae

The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances.

Advertising: t: +971 (0)50 359 1157

Publisher: Mark Moloney

The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. Anyone dealing with advertisers must make their own enquiries.

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Regulars 7 News Openings, launches and the rest of the news from the world of spa, hair and beauty 20 Insider Our exclusive monthly stats for beauty salons, spas and hair salons 31 Ask the experts Advice on pigmentation, hybrid lash extensions and night-time skincare products 63 Product news We pick the best tools of the trade 64 Calendar The essential dates for your business diary from trade shows to conferences and training

Hairdressers Journal 52 Throwback feels A modern take on iconic male looks from the late 20th century

Contents

June

Contents

Features 34 The power of the community Maria Dowling explores why business communities should be collectively sharing information to stay in the game 37 A sensory journey To mark the launch of the first Six Senses Spa in Dubai, we talk to the spa director about the concepts behind the uniquely designed spa 41 Pink precision We talk to Lycon founder, Lydia Jordane, on the launch of her latest collection

On the cover 23 All eyes on her We explore the perfect lash treatments for any bridal look 45 Scent of success Aromatherapy is experiencing a renaissance 54 The great reinvention Schwarzkopf Professionalsâ&#x20AC;&#x2122; essential looks revealed

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7 News

News Entries to the 2019 Professional Beauty GCC Awards are open The first Professional Beauty GCC Awards took place on February 5 (this year) at The Ritz-Carlton, DIFC – with 15 categories the awards saw over 200 entries and 450 attendees at the presentation evening. Don’t miss your chance to shine in the 2019 awards, for which we have added a new category - Spa Director of the Year! Other

‫فتح باب التسجيل يف مسابقة مجلة‬ 2019 ‫ لعام‬Professional Beauty GCC 2018 ‫أُجري يف الخامس من فرباير من عام‬ Professional Beauty ‫أول مسابقة ملجلة‬ ‫ يف مركز ديب‬،‫ يف فندق ريتز كارلتون‬GCC ‫ فئة من‬15 ‫ وكانت تضم‬- ‫املايل العاملي‬ ،‫ متسابق‬200 ‫ وشارك فيها أكرث من‬،‫الجوائز‬ .‫شخصا‬ ً 450 ‫وحرض حفل توزيع الجوائز‬ ‫تم اآلن فتح باب التسجيل يف مسابقة عام‬ ‫ وأضيفت فئة الجوائز السادسة عرش‬،2019 ‫ وهي جائزة «أفضل‬،‫إىل مجموعة الجوائز‬ ‫ باإلضافة إىل جائزة‬،»‫مدير سبا لهذا العام‬ ‫ و»أفضل‬،»‫«أفضل صالون تجميل لهذا العام‬ ،»‫صالون تصفيف شعر وتجميل لهذا العام‬ ،»‫و»أفضل صالون تصفيف شعر لهذا العام‬ ‫ «وأفضل‬،»‫و»أفضل منتجع سبا لهذا العام‬ ‫ و»أفضل سبا نهاري‬،»‫سبا فندقي لهذا العام‬ ‫ و»أفضل خبري تجميل لهذا‬،»‫لهذا العام‬ ،»‫ و»أفضل متخصص أظافر لهذا العام‬،»‫العام‬ ‫ و»أفضل‬،»‫و»أفضل مدير أعامل لهذا العام‬ ‫ و»أفضل متخصص يف‬،»‫معالج لهذا العام‬ ‫ و»أفضل مصمم‬،»‫صبغ الشعر لهذا العام‬ ‫ و»أفضل مصفف‬،»‫أزياء عرائس لهذا العام‬ ‫ و»أفضل مدير لهذا‬،»‫شعر رجايل لهذا العام‬ .»‫ و»أفضل فريق لهذا العام‬،»‫العام‬ ‫ يُرجى زيارة‬،‫إذا كنت ترغب يف املشاركة‬ www.professionalbeauty.ae/awards info@ ‫أو أرسل بريدًا إلكرتونيًا إىل‬ ‫ للمزيد من‬professionalbeauty.ae ‫ من‬23 ‫املعلومات – يُغلق باب التسجيل يف‬ ‫ وسيتم إعالن الفائزين يف حفل عشاء‬،‫سبتمرب‬ 2019 ‫من فرباير‬10 ‫رسمي فاخر يوم‬ ‫ مليون سائح يف الربع‬4.7 ‫مدينة ديب تستقبل‬ %2 ‫ بزيادة قدرها‬،‫األول‬ ‫بلغ عدد السياح الدوليني الذين زاروا مدينة‬ ‫ ما يقرب‬2018 ‫ديب يف الربع األول من عام‬ ‫ يف املئة عن‬2 ‫ بزيادة قدرها‬،‫ سائح‬4.7 ‫من‬

categories include Beauty Salon of the Year, Hair and Beauty Salon of the Year, Hair Salon of the Year, Resort Spa of the Year, City Hotel Spa of the Year, Day Spa of the Year, Make-Up Artist of the Year, Nail Technician of the Year, Business Director of the Year, Therapist of the Year, Hair Colourist of the Year, Bridal Stylist of the

Year, Men’s Hairdresser of the Year, Manager of the Year, and Team of the Year. To enter please visit www. professionalbeauty.ae/awards or email info@professionalbeauty.ae for more information. Entries close on September 23 and the winners will be announced at a black-tie gala dinner on February 10, 2019.

Dubai sees 4.7million tourists in Q1 International visitor figures are up 2% year-on-year, according to Dubai’s Department of Tourism and Commerce Marketing. According to Dubai Tourism, there was a 7% increase in the number of Indian visitors to 617,000, which helped level out the 1% decrease in visitors from Saudi Arabia and an 8% decrease in tourists from the UK. Of the rest of the top 10 feeder markets, six place Oman saw a 4 percent reduction from Q1 2017, while visitors from the eighth place US rose by 2%. Nine placed Iran and tenth placed saw declines of 19 and 22%, respectively. From a regional perspective, Western Europe contributed 23% of all overnight visitors, compared to 17% each for South Asia and the rest of the GCC, 11% for the wider MEA region, 10% for North and Southeast Asia, and 10% from Russia, Eastern Europe and the CIS. “The first quarter of the year has yielded stable performance supporting strong growth for all adjacent sectors like hotels and airlines,” said Helal Saeed Almarri, the director general of Dubai Tourism. “We expect to build on this strong base of 4.7 million visitors, to accelerate momentum through the summer and beyond – on the back of our strategic investments, partnerships, and policy enablers that are geared to collectively drive strong growth in 2018.” Almarri added that a number of new attractions throughout Dubai are due to open later this year and are likely to increase the emirate’s attractiveness to potential visitors. At the end of March, Dubai’s hotel room inventory stood at 108,808 across 689 hotels and hotel apartments, representing year-on-year increases of four and 1%, respectively.

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GLAMOURHAIR HAIRSALON SALON GLAMOUR

Redefining luxury ininthe UAEâ&#x20AC;&#x2122;s hair and beauty scene , Redefining luxury the UAEâ&#x20AC;&#x2122;s hair and beauty scene , Glamour Hair Salons delivers award-winning services in the capital.Synonymous with all

Glamour Hair Salons delivers award-winning services in the capital.Synonymous with all things extravagant - it specializes in hair with an extensive array of additional beauty things extravagant - it specializes in and hairscience, with an extensive arraySalons of additional services. Using a potent fusion of art Glamour Hair ensures beauty its services. Using a potent fusion of art and science, Glamour Hair Salons ensures its customers leave feeling nothing other than glamorous. customers leave feeling nothing other than glamorous. Glamour Hair Salons boasts a British-trained team of stylists guided by its award-winning Glamour Hair Salons boasts a British-trained team are of stylists guided by its award-winning directors. Tracey Devine-Smith and Michelle Griffin a couple of its leading experts. directors. TraceyGlobal Devine-Smith Griffin are a couple of its leading experts. Tracey, Creative Director,and has Michelle been crowned Scottish Hairdresser of the Year and Tracey, Creative GlobalofDirector, been crownedrenowned Scottish hair Hairdresser of soon the Year is the global ambassador Affinagehas - internationally care brand to and is the global AffinageTeam. - internationally renowned hair careofbrand soon to launch in the ambassador UAE with theofGlamour Michelle Griffin is the Founder Loxbox launch in the the Glamour Michelle GriffinHairdressing. is the Founder of Loxbox Extensions andUAE Vicewith Chancellor of the Team. Fellowship for British Extensions and Vice Chancellor of the Fellowship for British Hairdressing.

Al Zeina, Al Raha Beach Al Zeina, Al at Raha Beach The Rooftop Al Ain Tower, Khalidiya The Rooftop at Al Ain Tower, Khalidiya BRANCHES BRANCHES

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News

10 ‫ وذلك بحسب‬،‫الفرتة نفسها من العام املايض‬ ‫األرقام الجديدة التي أعلنتها دائرة السياحة‬ .‫والتسويق التجاري بديب‬ ‫ زاد عدد السياح‬،‫ووفقًا لدائرة سياحة ديب‬ 617000 ‫ يف املئة ليصل إىل‬7 ‫الهنود بنسبة‬ ‫ مام يعزز استقرار مستوى السياحة يف‬،‫سائح‬ ‫ حيث تأيت يف املرتبة الثانية بعد‬،‫ديب نسبيًا‬ ‫اململكة العربية السعودية (التي شهدت‬ ‫ باإلضافة إىل‬،)‫ يف املئة‬1 ‫انخفاضً ا بنسبة‬ ‫ يف املئة يف عدد السياح‬8 ‫انخفاض بنسبة‬ .‫الذين زاروا اململكة املتحدة‬ ‫ املدير العام‬،‫رصح السيد هالل سعيد املري‬ ‫ «شهد الربع‬:‫ قائال‬،‫لدائرة السياحة يف ديب‬ ‫األول من هذا العام استقرا ًرا يف أداء قطاع‬ ‫ مام ساهم يف تعزيز وتنمية جميع‬،‫السياحة‬ ‫ مثل قطاعي الفنادق‬،‫القطاعات املرتبطة به‬ ‫ «ونتوقع أن نستثمر هذه‬.»‫والنقل الجوي‬ ‫ مليون‬4.7 - ‫القاعدة القوية من عدد السياح‬ ‫ بهدف دفع عجلة التنمية وجذب املزيد‬- ‫زائر‬ ‫من السياح خالل فصل الصيف وما بعده‬ ‫ وذلك عىل خلفية استثامراتنا اإلسرتاتيجية‬‫القوية وعالقات الرشاكة وتنفيذ السياسات‬ ‫التي تتضافر جمي ًعا بهدف تحقيق املزيد من‬ .»2018 ‫التنمية والنمو خالل عام‬ ‫ يفوز بجائزة‬Nouveau Lashes ‫صالون‬ ‫امللكةللمرشوعات‬ ‫ يفوز بجائزة‬Nouveau Lashes ‫صالون‬ .‫امللكة للمرشوعات يف التجارة الدولية‬ ‫تم تكرميه بفضل‬Nouveau Lashes ‫األساليب العالجية التي ابتكرها والتي حققت‬ ‫ وكان هذا‬،‫انتشا ًرا واس ًعا عىل الصعيد الدويل‬ ‫الصالون هو أول من ابتكر معالجة الرموش‬ ‫ (طول‬LVL ‫الطبيعية باألسلوب العالجي‬ ‫ وتخصص أيضً ا يف‬،)‫الرموش وكثافتها وارتفاعها‬ .‫أنواع اإلطالة الفردية‬ ‫ أعامله يف‬Nouveau Lashes ‫ويبارش صالون‬ ‫ولقد‬ .‫ دولة منترشة يف جميع أنحاء العامل‬52 Nouveau ‫ارتفعت األرباح السنوية لصالون‬ ‫ بفضل حركة‬%41 ‫ خالل العام بنسبة‬Lashes .‫التصدير‬ ‫أما جائزة امللكة للمرشوعات فهو برنامج‬ ‫جوائز يُقدم لرشكات األعامل الربيطانية‬ ‫واملؤسسات األخرى التي تتفوق يف أنشطتها‬ ‫ أو يف أعامل‬،‫التجارية عىل الصعيد الدويل‬ ‫وتحتل هذه‬ .‫ أو التنمية املستدامة‬،‫االبتكار‬ ‫الجائزة مكانة بارزة بني رشكات األعامل‬ .‫الربيطانية وتتنافس عليها جمي ًعا‬ Nouveau Lashes ‫اشرتك يف تأسيس صالون‬ ‫اثنان من أبرز فناين التجميل الدائم يف‬ ‫ وهام بريدجيت سوفتيل وكارين‬،‫بريطانيا‬ ‫ فقد كانا شغوفني مبساعدة عمالئهم‬،‫بيتز‬ ‫الذين يعانون من مشكالت سقوط الشعر‬ .‫والرموش‬ ‫ذهاب األطفال إىل السبا أحد أهم االتجاهات‬ ‫الحديثة ملواجهة انخراط األطفال يف عامل‬ ‫التقنياتالرقمية‬ ‫تستخدم مراكز السبا رياضة اليوجا والتأمل‬ ‫الواعي للمساعدة يف التخلص من الضغوط‬ ‫وإبعاد األطفال عن الشاشات الرقمية التي‬

Nouveau Lashes awarded Queen’s Enterprise Award Nouveau Lashes has been awarded The Queen’s Award for Enterprise in International Trade. Nouveau Lashes, which pioneered the natural lash lift with its LVL treatment, and also specialises in individual extensions, was recognised for its innovative treatments and wide international reach. Nouveau Lashes which is distributed by Blissology in the UAE, now trades across 52 countries around the world. Last year, Nouveau Lashes’ export performance contributed to a 41% increase in turnover. The Queen’s Awards for Enterprise is an awards programme for British businesses and other organisations that excel at international trade, innovation or sustainable development. The awards are among the most sought after for British businesses. Nouveau Lashes was co-founded by two of the UK’s leading permanent cosmetics artists, Bridgette Softley

and Karen Betts, who are passionate about helping people living with hair and lash loss conditions. Bridgette Softly said: “I am extremely proud that Nouveau Lashes has been awarded The Queen’s Award for Enterprise in International Trade. As a business, we take great pride in developing world-leading training and products for the beauty industry. “We have seen rapid expansion both in our international markets and the UK, and so it is tremendously exciting that our business and its employees have been recognised with this prestigious award.”

Mindfulness for children emerges as key spa trend to counteract digital overload Spas are using yoga and mindfulness to help stressed-out and squareeyed kids to log off. A new US study points to the benefit of yoga and mindfulness being taught in schools. The study, published by the Dove Medical Press, assessed the impact of a yoga and mindfulnesss curriculum in an elementary school. Results suggested that yoga and mindfulness intervention could improve symptoms of anxiety among students. In addition, yoga and mindfulness and activities may facilitate stress management among elementary school students. Spas across the world are already reacting to the growing trend. The Six Senses group has just launched Grow With Six Senses, a programme for children incorporating the six dimensions

of wellness (social, environmental, physical, spiritual, emotional and intellectual) to help kids can reconnect with nature and others around them. Programmes vary from resort to resort, but the idea is to introduce physical activities, yoga and mindfulness, local culture, sustainability and social experiences, plus tailor-made spa treatments. A diverse range of activities will be on offer, from making edible water bubbles to junior Zumba, there’s something to attract even the most reticent joiner. Elsewhere, Chia Laguna, Italian Hospitality Collection’s five-star family resort, has launched a series of Mini Mindfulness activities to encourage kids to relax and reconnect.

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Young females are key customer group for boutique fitness market

A new report has revealed that women in their late 20s and early 30s are the key to growth for boutique fitness operators. The study, a joint venture between global online scheduling software Zingfit and ukactive, looked at trends from gym goers in New York, London, Los Angeles and Mexico City. Customer data from all four cities showed a clear gender bias towards female customers. New York and London had identical customer gender splits of 83% female and 17% male. Los Angeles’s gender distribution was similar, at 81% female but Mexico City stood out from the rest, with nearly one third of registered customers being male (32%). All four locations showed a big skew in the age distribution of their customers

towards the younger age groups, with each having less than 8% of customers in the 45-and-over bracket. In Mexico City, half of customers are aged 25-34, and a further 28% aged 15-24. In Los Angeles, the average age was nearly five years older than Mexico City, and the city also had the highest proportion of customers aged 35 or over. The report also looked at key differences in the most popular class times, with Mexico City having a much bigger percentage of pre-work bookings than any other city (40%). Lunchtime classes were popular in London, representing 17% of bookings, but less so elsewhere. New York, London and Los Angeles all showed two peak times: before work (5am-8am) and post-work (5pm-7pm). There were two distinct quiet periods across all cities – afternoon (2pm-4pm) and late evening (8pm-9pm). John Bogosian, founder and chief executive ofZingfit, commented: “Consumer attitudes in the UK are changing rapidly – a growing number of group fitness concepts and inspirational brands have emerged to meet this rising group of consumers. British boutique fitness is leading the way when it comes to brands with high-touch customer engagement - New York, Miami, LA and Sydney you have been warned!”

Global sales of colour cosmetics expected to reach US$ 48.3bn in 2018

According to new research from Mintel, sales are predicted to grow 6% from US$ 45.5bn in 2017.

Across the globe, the top five colour cosmetics markets in 2018 are forecast to be: the US (US$ 12.1bn), Japan (US$ 6.4bn), China (US$ 5.1bn), the UK (US$ 2.7bn) and South Korea (US$ 2.2bn). According to Mintel, 41% of Chinese colour cosmetics users are influenced by celebrity beauty bloggers and vloggers to buy products, while 66% of UK women aged 16-24 say it’s easy to learn new beauty techniques from the internet.

.ً‫يقضون أمامها وقتًا طويال‬ ‫تشري إحدى الدراسات األمريكية الحديثة إىل‬ ‫أهمية تدريس فوائد رياضة اليوجا والتأمل‬ ‫ التي‬- ‫ ولقد قيّمت الدراسة‬.‫الواعي يف املدارس‬ ‫ تأثري‬- Dove Medical Press ‫نرشتها دار‬ ‫مناهج اليوجا والتأمل الواعي يف املدارس‬ .‫االبتدائية‬ ‫وأوضحت النتائج أن مامرسة اليوجا والتأمل‬ ‫الواعي ميكن أن ت ُحسن أعراض القلق والتوتر‬ ‫ كام ميكن أن تساعد اليوجا والتأمل‬.‫لدى التالميذ‬ ‫الواعي واألنشطة يف إدارة الضغوط بني تالميذ‬ .‫املدارس االبتدائية‬ ‫بدأت بالفعل مراكز السبا يف جميع أنحاء العامل‬ .‫يف التعامل مع هذا االتجاه املتزايد‬ ‫ مؤخ ًرا برنامج‬Six Senses ‫أطلقت مجموعة‬ ‫ وهو برنامج يهدف‬،»Grow With Six Sense« ‫إىل جعل األطفال يجربون األبعاد الستة للصحة‬ ‫(وهي الصحة االجتامعية والبيئية واملادية‬ ‫ وذلك بهدف‬،)‫والرومية والعاطفية والفكرية‬ ‫مساعدة األطفال عىل إعادة التواصل مع البيئة‬ .‫واألشخاص من حولهم‬ ‫الشابات الصغريات رشيحة رئيسية بني عميالت‬ ‫سوق اللياقة والجامل‬ ‫يشري تقرير نُرش مؤخ ًرا أن الشابات يف نهاية‬ ‫العرشينات وبداية الثالثينات ميثلون عامل‬ .‫التنمية الرئييس يف قطاع اللياقة والجامل‬ ‫كانت هذه الدراسة مرشو ًعا مشرتكًا بني برنامج‬ ‫ و‬Zingfit ‫عاملي لتنظيم املواعيد عرب اإلنرتنت‬ ‫ ولقد بحثت الدراسة يف االتجاهات‬،ukactive ‫بني مرتادي نوادي اللياقة البدنية يف نيويورك‬ .‫ولندن ولوس أنجليس ومكسيكو سيتي‬ ‫أوضحت بيانات العمالء من املدن األربعة وجود‬ ‫ فلقد‬.‫انحياز نوعي واضح تجاه العميالت النساء‬ ‫لوحظ انقسام نوعي يف العمالء متطابق بني‬ %83 ‫ حيث بلغت نسبة النساء‬،‫نيويورك ولندن‬ ‫ ولوحظ توزيع نوعي مشابه يف‬.%17 ‫والرجال‬ ،%81 ‫ حيث شكلت النساء نسبة‬،‫لوس أنجليس‬ ‫بينام متيزت مكسيكو سيتي من بني بقية املدن‬ .%32 ‫فبلغ عدد العمالء الذكور املسجلني‬ ‫توقعات بوصول املبيعات العاملية ملستحرضات‬ ‫ مليار دوالر أمرييك يف عام‬48.3 ‫التجميل إىل‬ 2018 ‫ يتوقع أن‬،Mintel ‫وفقًا لبحث جديد أجرته‬ ‫ يف الواليات املتحدة‬%6 ‫تزيد املبيعات بنسبة‬ .2017 ‫ مليار دوالر أمرييك يف‬45.5 ‫ليزيد عن‬ ‫أما األسواق الخمس التي يتوقع أن تحقق‬ ‫أعىل نسبة مبيعات عىل مستوى العامل يف عام‬ ‫ مليار دوالر‬12.1( ‫ الواليات املتحدة‬:‫ فهي‬2018 ،)‫ مليارات دوالر أمرييك‬6.4( ‫ واليابان‬،)‫أمرييك‬ ‫ واململكة‬،)‫ مليارات دوالر أمرييك‬5.1( ‫والصني‬ ‫ وكوريا‬،)‫ مليار دوالر أمرييك‬2.7 ‫املتحدة‬ .)‫ مليار دوالر أمرييك‬2.2( ‫الجنوبية‬ ‫ محلل عاملي لسوق‬- ‫متكنت شارلوت ليبي‬ ‫ من تحديد أحد أهم‬- ‫مستحرضات التجميل‬ ‫التوجهات الدقيقة يف قطاع مستحرضات‬ ‫ وهي املبيعات املدفوعة بتأثري شبكات‬،‫التجميل‬ .‫التواصل االجتامعي‬ ‫ يتأثر‬،Mintel ‫بحسب النتائج التي توصلت إليها‬ ‫ من الصينيني من مستخدمي مستحرضات‬%41

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NEW MINNIE MOUSE Compact Styler detangling hairbrushes Soft, shiny and tangle-free hair. Slip into your handbag for on-the-go touch ups.

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Keeping you connected to the industry

Here to help you stay on top of your social media channels, because online presence, is important. We are an affordable social media management agency which creates content, uploads on to your platforms, reacts and engages with your followers (because, let’s face it, that’s how we do business) and reports back with weekly analytics. A dedicated Account Manager will be assigned to your projects and will work closely with you to ensure you get the results you want.

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‫التجميل مبشاهري املدونني ومدوين الفيديو‬ ‫ من‬%66 ‫ بينام ذكرت‬،‫عند رشاء تلك املنتجات‬ ‫ عا ًما بأنه أصبح‬24 ‫ إىل‬16 ‫الربيطانيات ما بني سن‬ ‫من السهل التعرف عىل أحدث األساليب التجميلية‬ .‫من اإلنرتنت‬ ‫تقول ليبي «أثبت نجاح تلك الشخصيات املؤثرة‬ ،‫أن العمالء يستلهمون تلك الشخصيات عند الرشاء‬ ‫ لقد أصبحت‬.‫وال يهتمون فقط باملنتجات نفسها‬ ‫العالمات التجارية تركز كث ًريا عىل أن يكون لها‬ ‫ وأن تربز شخصيات أصحابها‬،‫شخصية مميزة‬ ‫ وأن تخرب العمالء بقصتهم حتى تقيم‬،‫ومؤسسيها‬ .»‫روابط وعالقات مميزة مع هوالء العمالء‬ ‫ تخطط الفتتاح منتجعات حرضية يف‬One&Only ‫ حيث تفتح السبا أبوابها عىل مدار الساعة‬،‫ديب‬ - Kerzner International Holdings ‫تخطط‬ ‫ الفتتاح‬- One&Only Resorts ‫مالكة منتجعات‬ One&Only Urban ‫خط جديد من منتجعات‬ ‫ وسيُفتتح أول منتجع منها يف ديب عام‬،Resorts .2020 ‫ يف برج‬One&Only Za’abeel ‫سيتم إنشاء‬ ‫ الذي تعمل عىل إنشائه‬،‫«وان زعبيل» الجديد‬ ‫رشكة إثراء ديب التابعة ملؤسسة ديب لالستثامرات‬ .‫الحكومية‬ ‫ويربز برجا وان زعبيل عاليني شاهقني يف موقع‬ ‫رائع يصل ما بني حي األعامل الجديد والقديم يف‬ ‫ وسيضم الربجان أيضً ا وحدات سكنية فاخرة‬،‫ديب‬ ،‫ وكذلك منطقة تسوق‬،‫وشققًا رائعة ومكاتب‬ ‫» البانورامي الذي‬The Linx« ‫باإلضافة إىل مبنى‬ .‫يصل ما بني برجي وان زعبيل‬ The Linx ‫سيتم إنشاء حامم السباحة أعىل مبنى‬ ‫ليتمكن الرواد من مشاهدة مدينة ديب من جميع‬ ‫ وكذلك السبا التي تعمل عىل مدار‬،‫االتجاهات‬ .‫الساعة‬ ‫ بديب يكشف النقاب عن سبا‬Desert Palm ‫فندق‬ ‫جديدة تقدم أساليب العالج العطرية‬ Desert Palm Hotel & Resort ‫افتتح فندق‬ ‫يف ديب سبا جديدة تقدم لعمالئها منتجات طبية‬ .Tisserand ‫للعالج العطري من إنتاج‬ ‫ويوجد يف السبا ست قاعات للعالج هي قاعة‬ ‫ وحامم السباحة‬،‫ وقاعة الجليد‬،‫ والساونا‬،‫البخار‬ ‫ واملسابح العالجية‬،‫ واألرسة الساخنة‬،‫البارد‬ ‫ وتبدأ رحلة العمالء يف السبا باستشارة‬،‫العطرية‬ ‫ وأفضل‬،‫عالجية لتحديد ما يحتاجه كل عميل‬ .‫الزيوت العطرية املناسبة لعالجه‬ ‫ ومنها خرباء‬،‫يقدم السبا منتجات أخرى لرشكائه‬ ‫العناية بالبرشة املجريني أصحاب العالمة التجارية‬ ،‫ ملنتجات العناية بالوجه‬Eminence Organics ‫ املستخلصة من الطحالب‬Voya ‫وكذلك منتجات‬ ‫البحرية األيرلندية للعناية بالبرشة واستخالص‬ .‫السموم من الجسم‬ Vitajuwel ‫توجد أيضً ا طاولة لتقديم مياه‬ ‫األمريكية التي متنح الجسم القوة والحيوية بفضل‬ .‫الطاقة الناتجة عن حبات الكريستال العالجية‬ ،‫ دقيقة‬150 ‫تستمر الجلسة العالجية يف السبا ملدة‬ ‫تبدأ برحلة تنقية وتطهري الجسم والتي صممت‬ ‫للتخلص من آثار التقدم يف العمر وتجديد خاليا‬ ‫البرشة وتنظيفها بالطحالب البحرية والرباعم‬ ،‫ وبهذا يتخلص الجسم بأكمله من السموم‬،‫النباتية‬ .‫ثم تبدأ جلسة املساج وعالج الوجه‬

One&Only to debut Urban Resorts in Dubai with ‘spa that never sleeps’ Kerzner International Holdings, the owner of One&Only Resorts, has plans to introduce a new line of One&Only Urban Resorts, the first of which will debut in Dubai in 2020. The One&Only Za’abeel will be set in the new One Za’abeel, which is being developed by Ithra Dubai, a subsidiary of Investment Corporation of Dubai. The two-tower, high-rise, mixed-use development of One Za’abeel will be positioned at the intersection of the old and new business districts of Dubai, and will also be home to luxury residences, serviced apartments, and office spaces, as well as a retail area and a panoramic sky concourse, The Linx, which connects the two towers of One Za’abeel. A ‘statement swimming pool’ will be installed on the top of The Linx, offering 360-degree views of Dubai, as well as a ‘spa that never sleeps’. “There is a duality to One Za’abeel,

News

reflected in its two towers, that evokes pairings,” said Mohammed I. Al Shaibani, chair of Kerzner International and executive director and CEO of Investment Corporation of Dubai. “Timeless elegance with function, efficiency with leisure, tradition with modernity, inclusion and privacy. “The paired concepts come together where The Linx traverses the towers, offering all those who get in touch with One Za’abeel one complete, bespoke, and very individual experience every time. That is why, it is very fitting that the first urban resort for One&Only opens in this development of the future.”

Dubai’s Desert Palm unveils new aromatherapy spa The Desert Palm Hotel & Resort in Dubai has opened its new spa, which houses an apothecary-style Aromatherapy Bar by Tisserand. The spa includes six treatment rooms, a steam room, sauna, ice room, cold plunge pool, heated beds and chrome therapeutic showers, with the spa journey beginning with a homeopathic consultation to determine the needs of each guest and the most suitable essential oils for their treatment. Other spa partners have been curated and include Hungarian skincare experts Eminence Organics for facials and Irish seaweed skincare brand Voya for detoxifying body treatments. A Vitajuwel water counter serves water that has been energetically

charged through the powers of crystal healing. Signature treatments include a 150-minute session – a purifying journey designed to combat ageing effects, nourish and cleanse with seaweed and microgreens, combining full body exfoliation, a hot stone ritual, massage and a facial. Signature packages range from half day to full day. These include a deep tissue or Swedish massage and a body polish or an express cleansing facial along with complimentary pool access and lunch in Epicure restaurant. “We are delighted to provide a platform for our guest’s individual self-renewal and restoration,” said Marina Kutskaya, spa manager. “Time is a luxury in everyone’s life today and it’s important to spend time taking care of yourself in an environment that is free of toxins for both mind and body.” Located in the main house of the polo estate, all six treatment rooms overlook the polo fields.

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INDUSTRY NEWS FROM AROUND THE GLOBE

Kids’ digi-detox launches in Sardinia Chia Laguna, Italian Hospitality Collection’s five-star family resort, has launched a series of “Mini Mindfulness” activities to encourage stressed-out and square-eyed kids to log off, relax and reconnect. Designed to help little ones step away from screens, build confidence and recharge, activities at the Sardinia resort include smiling yoga, al-fresco painting, smoothie-making and homemade spa treatments. Each day at the resort’s kids’ club starts with a “little muscle awakening”, a series of simple exercises designed to soothe both body and mind. The physical activity continues with “smiling yoga”, a technique combining laughter with yoga and

breathing excersises, promoting physical expression, emotional development and leadership skills. Kids can also enjoy tours of Chia Laguna’s herbal garden where aspiring botanists can learn to recognise and use various herbs for

International News

food and health purposes. Using the herbs they have foraged, kids can create their very own relaxing facemasks or refreshing mocktails under the guidance of one of the resort’s expert barmen.

Urban Retreat to be replaced by company-owned salon in Harrods London luxury department store Harrods is opening an-in house hair and beauty salon next month, ending their partnership with Urban Retreat. The salon will open at the end of April in the existing Urban Retreat space on the store’s fifth floor and will offer nail services, facials, hair removal and waxing, and will have an on-site hammam.

Harrods said it will make “substantial investments” over the following months to

provide an “industry-leading luxury service proposition to customers.” Urban Retreat founder George Hammer plans to focus on expanding the salon concept into other sites. Harrods will soon begin work on the expansion of its Beauty Hall over two floors, adding new beauty retail experiences.

Switzerland’s Le Grand Bellevue launches ‘wild wellness experience’ Set to launch next month (June 2018), the programme will see guests test their fitness as they swim, cycle and run through a series of mountain pursuits, before indulging in

wellness experiences, including mountainside massages and a heliyoga trip. Fitness-focused challenges will be intersepted with alfresco indulgence: atheletic pursuits will be followed by secluded mountainside massages, and Le Grand Bellevue’s Michelin-starred chef, Urs Gschwend, will lead guests in foraging for nourishing Alpine ingredients such as wild strawberries, porcini mushrooms and edible flowers, followed by healthy cooking class.

At the end of the programme, guests will enjoy a unique heliyoga trip, soaring above the mountain passes aboard a private helicopter before unwinding with a tranquil mountain-top yoga session. The new programme is designed to build upon Le Grand Bellevue’s extensive, recently revamped wellness offering. The 3,000 sqm Le Grand Spa offers 17 wellness experiences, including a new hay sauna, ice fountain and infrared sauna, plus Himalayan salt grotto, Finnish sauna and laconium. PB

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Insider

18 Insider, our exclusive round-up of salons in the GCC. It’s the easiest way to stay in the know

Insider beauty, hair and nails April Business largely remains on a positive footing and occupancy figures remaining healthy. Encouragingly many of you said year on year business was better or the same, with a smaller number saying it was worse. You also revealed that your clients’ skin concerns are most likely to be dehydration, which is unsurprising as he full force of the summer weather kicks in. Elsewhere, it’s encouraging to here that 100% of salons questioned have mental health policies in place for the staff members.

On the spot How do you respond to costumer complaints? 1. Always offer a free treatment instead of a refund 2. Only offer refund or free treatment if the salon is at fault 3. Apologise but don’t offer refund or free treatment 4. Always offer a refund

The month in numbers

100

Say you have mental health policies in place for staff members

HOW DID THE TREATMENT BUSINESS IN APRIL 2018 COMPARE WITH APRIL 2017?

40% WORSE

Which skin concerns are your clients most likely to suffer from? 1. Dehydrated skin 2. Acne 3. Sensitive skin 4. Pigmentaion

AVERAGE TREATMENT ROOM OCCUPANCY

67%

80%

Use deep discounting incentives

40%

CLIENTS WHO REBOOKED

SAME

20% BETTER

‫ الصالونات الداخليةتظل األعامل إىل حد‬. ‫كبري عىل قدم إيجابية مع بقاء أرقام األعامل‬ ‫ لقد قال الكثريون منكم أن‬.‫والشغل صحية‬ ، ‫العمل عىل أساس سنوي أفضل أو متشابه‬ .‫حيث قال عدد أقل إن األمر أسوأ‬ ‫تكشف أيضً ا أن مخاوف العمالء من جلودك‬ ‫ وهو‬، ‫من املرجح أن تكون هي الجفاف‬ ‫أمر غري مفاجئ ألن القوة الكاملة لطقس‬ .‫الصيف تنطلق‬ ٪100 ‫ من املشجع هنا أن‬، ‫يف أماكن أخرى‬ ‫من صالونات التجميل املشكوك فيها لديها‬ .‫سياسة صحية عقلية للموظفني‬

63%

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-Coco Chanel

For over 25 years, Universal Contour Wrap® has been the world’s only body wrap to guarantee you’ll lose at least 6 inches from your first treatment, or pay nothing. What’s more, you are guaranteed to maintain that inch loss for 30 days minimum. *Terms and conditions apply.

WARBA GENERAL TRADING Member of Al Ghurair Group T: +971 4 345 4 800 E: sales@warbacosmetics.com W: www.warbacosmetics.com

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21 Insider

Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the know

Insider spa April This month’s research yielded some interesting results when it comes to your business policies. The bulk of spas questioned say they always offer a free treatment to a complaining customer, with a smaller number offering free treatments or refunds only if the spa is proven to be at fault. In addition, surprisingly, almost all of spa owners in the survey use deep discounting incentives, despite the fact that many business leaders are now questioning the usefulness of this type of promotion. In terms of numbers, business in April remains strong, with occupancy at 68% and year on year treatment business figures cited as better for the vast majority of you.

The month in numbers HOW DID THE TREATMENT BUSINESS IN APRIL 2018 COMPARE WITH APRIL 2017?

80% WORSE

‫ املنتجعات الصحية الداخليةأسفرت‬.4 ‫أبحاث هذا الشهر عن بعض النتائج‬ ‫املثرية لالهتامم عندما يتعلق األمر‬ ‫ يقول الجزء األكرب من‬.‫بسياسات عملك‬ ‫املنتجعات التي يتم سؤالها أنها تقدم‬ ‫ مع‬، ‫دامئًا عال ًجا مجانيًا لعمالء يشكون‬ ‫عدد أقل يقدم عالجات مجانية أو رد‬ ‫أموال فقط إذا ثبت أن املنتجع الصحي‬ .‫عىل خطأ‬ ‫ من املدهش أن‬، ‫باإلضافة إىل ذلك‬ ‫معظم ماليك املنتجعات يف املسح‬ ، ‫يستخدمون حوافز تخفيضاً عميقة‬ ‫عىل الرغم من حقيقة أن العديد من‬ ‫قادة األعامل يشككون اآلن يف جدوى‬ .‫هذا النوع من الرتويج‬ ‫ ال تزال األعامل‬، ‫فيام يتعلق باألرقام‬ ‫ حيث أشري إىل أن‬، ‫يف شهر أبريل قوية‬ ‫ وأرقام األعامل‬، ٪68 ‫نسبة اإلشغال يف‬ ‫عىل أساس سنوي أفضل بالنسبة‬ .‫للغالبية العظمى منكم‬

On the spot

100

Say you have mental health policies in place for staff members

20%

How do you respond to costumer complaints? 1. Always offer a free treatment instead of a refund 2. Only offer refund or free treatment if the spa is at fault 3. Always offer a refund

BETTER

Which skin concerns are your clients most likely to suffer from?

4. Apologise but don’t offer refund or free treatment

1. Pigmentation AVERAGE TREATMENT ROOM OCCUPANCY

2. Sensitive skin 4. Acne 5. Dehydration

68% CLIENTS WHO REBOOKED

90 %

Use deep discounting incentives

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23 Lashes

All

eyes ON HER Gorgeous lashes add the finishing touch to any bridal look. FIONA VLEMMIKS explains how to tap into the lucrative wedding market

W Lash Perfect

hile you may already offer successful lash services in your salon or spa, marketing these treatments to a whole new range of customers – such as the profitable bridal market – is sure to boost your revenue. Every woman wants to look her best for her big day and is usually willing to splash the cash on quality beauty services. Therefore, although there are a few extra considerations you must make when

dealing with brides-to-be, the extra care and thought will pay dividends. Bridal lashes can be marketed as part of a complete wedding package, an add on treatment, or as a standalone service. You could also off incentives for the whole bridal party – the bridesmaids or mother of the bride – to have their lashes enhanced. The opportunities are endless.

Get the (right) look While some brides want to turn heads with a dramatic dress and show-stopping make-up, many desire a more natural look. Therefore it’s important, more than ever with a bride-to-be, to get the consultation right. This may be the biggest day of her life, with all cameras on her, so you need to ensure that she’s happy with her look. Fortunately, there are many styles and varieties of lash enhancement services she can chose from. Lash lifting treatments are an ideal choice for women who desire a low maintenance, natural lash. While full extensions can provide killer lashes that are sure to keep all eyes on the bride. The key is to spend enough time quizzing the bride on what she look wants to achieve. Prompt her by asking her about her dress, her hair and make-up, the time of day she’s getting married, her honeymoon – all of which will influence her choice of lashes. Once you have agreed on the look, ensure your bride has a trial before the big day, just as she would with her hair and make-up.>

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‫تعترب ترسيحات الشعر املذهلة واألظافر‬ ‫واملكياج الفاتن أم ًرا أساس ًيا ألي فتاة‬ ‫ ولكن الرموش الرائعة تضع‬،‫تحلم بعرسها‬ .‫اللمسات األخرية عىل أي طلة زفافية‬ ِ ‫بينام قد يكون‬ ‫لديك بالفعل خدمات‬ ‫رموش ناجحة يف صالونك أو السبا الخاص‬ ‫ إال أنه مع التسويق الذيك ميكنك‬،‫بك‬ ‫جذب املزيد من عمالء سوق مستلزمات‬ ‫ وإتاحة خدماتك ملجموعة‬،‫العروس املربح‬ .‫جديدة وواسعة من العمالء‬ ‫ توجد بعض األمور التي يجب‬،‫ومع ذلك‬ ‫أن تأخذيها يف االعتبار أوالً عند تقديم‬ .‫منتجات الرموش كجزء من باقة الزفاف‬ ‫يف حني أن بعض العرائس يردن لفت‬ ٍ ‫األنظار بفستان مدهش ومكياج‬ ‫الفت‬ ‫ إال أن الكثري منهن يردن‬،‫يف غاية الروعة‬ ‫ من‬.‫التألق مبظهر طبيعي يف يومهن الكبري‬ ‫ أن تحصل‬،‫ أكرث من أي وقت مىض‬،‫املهم‬ .‫العروس عىل االستشارة بشكل صحيح‬ ‫ لذا‬،‫قد يكون هذا هو أهم يوم يف حياتها‬ ِ ‫عليك التأكد من اتباع تعليامتها املتعلقة‬ ‫ حيث‬،‫باملظهر الذي ترغب يف الظهور به‬ ‫ستكون جميع الكامريات واألنظار ُمسلطة‬ .‫عليها هذا اليوم‬ ‫ يوىص أيضً ا بإجراء تجربة‬،‫بعد التشاور‬ .‫قبل الزفاف‬ ‫ من املهم سؤال‬،‫باإلضافة إىل اليوم الكبري‬ ‫ حني‬،‫العروس بشأن متطلبات شهر العسل‬ ‫ترغب يف أن تبدو رموشها بنفس الجاذبية‬ .‫كام يف يوم زفافها‬ ‫توجد خيارات رائعة للعروس وهي منتج‬ ‫ وعالج الرموش‬،‫ لرفع الرموش‬Yumi ‫ باإلضافة‬،SVL ‫ وعالج الرموش‬،LVL Russian« ‫إىل تقنية الطبقات الروسية‬ .»Layering Technique

Lashes

“This is especially important if they have never had any type of lash treatment before,” advises Kate Duffy, head trainer at Blissology, distributor of Nouveau Lashes in the Middle East. “The preparation is key but its also really important that a bride feels at her most gorgeous and confident, the

finished bridal look should enhance everything about the bride, not completely change her look so its really important to know you’ve picked the right service for your style.” Tanya Gist who heads up Lash perfect at Sister Beauty Lounge concurs: “All our technicians have been trained to advise clients on what would suit their facials features and eye shape. We don’t want an upset bride, so a trial is very important,” she says. Kimberley Carter, managing director of Yumi Lashes, also believes that a trial is essential. “It enables them not only to see the final result of the treatment for the wedding day, but also for their honeymoon and how the lashes will be in their everyday routine. “It allows for any alterations to the service to be made, such as a darker tint, slightly more lifted lashes etc. – ensuring that she has the perfect end result for her magical day. “

Honeymoon lashes While your bridal client might be focusing on the wedding day, it’s important to question her about her requirements for the honeymoon, when lashes should look equally as appealing as on the wedding day. “Asking about the honeymoon is important because this affects the type of maintenance a bride may or may not want,” advises Duffy. >

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Lashes

Booking and treatment time, two hours for a full set of Russian Layering lashes Charge: AED700

“Lash lifting services such as LVL last for six to eight weeks with no maintenance and grow out gradually with your natural lashes. “On the other hand, SVS extensions lasts around four weeks depending on how well a client follows their therapist’s aftercare advice, but will require maintenance or removal by their salon.” Discussing the honeymoon is also an opportunity for you to retail homecare products to the bride. “We have a wonderful black mascara which is oil free and can be applied on top of the lashes if her honeymoon goes past her refill date,” says Gist. “We also have an at home eyelash extension removal kit, which makes it easy for the bride to remove her own lash extensions while she away.” The Yumi Lash lift lasts from eight to 12 weeks. “This is also great alternative to eyelash extensions especially for those clients who may be traveling for a while and may not be able to have a weekly or fortnightly refill to keep her lashes looking perfect,” says Carter. “Also it is great for those clients who are jetting to warmer climates and maybe plan to swim a lot as she has not got to worry about lash extensions falling out due to excessive swimming and sunscreen.”

Yumi Lash Lifting:

Marketing

Booking time: 45 minutes. Results last between eight -12 weeks. You can charge: AED350

Beyond your usual marketing activities, there are several ways to attract brides. “Firstly social media is a great way to reach out,” says Carter. “Make sure that you show great before and after photos of you lash work as this allows the bride to see how the end result will appear. “You could also have videos of the treatment on your social medial platforms so that they can see what the treatment involves and what to expect. “Another way is to attend bridal shows where you could carry out demonstrations so that potential brides can see the treatment in action.” In addition to social media, Gist advocates reviews. “Word of mouth works well, as having happy clients that are constantly referring us to their friends/ family is the best marketing,” she says. “Lashes are now a growing trend in the market and we are already positioned strongly within the GCC but constant reviews and editorials are an added benefit for us.” >

LVL - Blissology Booking time, one hour (approximate treatment time 45mins). Result last from six-eight weeks. You can charge AED300-350.

SVS - Blissology Booking time for first application 90 minutes to two hours hours. Results last up to four weeks with maintenance recommend after a maximum of three weeks. You can charge: AED450-600

Blissology

Russian Layering - Sisters Beauty Lounge

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Follow iBiWorld on www.ibi.us.com contactus@ibi.us.com T: +97165532054 M: +971554714100 Untitled-10 Untitled-1 11

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Lashes

29 Duffy also suggests offering special packages. “With LVL, for instance, the results last six- eights weeks but depending on how much a client is washing their face, it’s likely the tinting aspect won’t last as long, so why not offer them a complimentary tint boost around three to four weeks,” she says. “For lash extensions, you could offer a package to include the initial application and a maintenance appointment just before the wedding day to ensure they’re looking perfect.”

Treatment choices

Yumi

So what lash service would our experts recommend for brides-to-be? “I would recommend a bride opt for a Yumi Lashes lash lift, as an enhancement of their natural lashes,” says Carter. “This advanced treatment is designed to boost and lift the lash without having to resort to false lashes, while enhancing the natural lash colour. “It is a powerful alternative to false lashes that enhances your own natural beauty and colouring. Yumi Lashes turns the eyelashes upwards, giving them length, height and volume and an appearance of having thicker lashes. “No extensions, no glue, no maintenance, simply beautifully lifted lashes, which enhances the bride’s natural beauty even further, while brightening and lifting the eye area. “Yumi Lashes contain no parabens, no formaldehyde, no harsh chemicals are are non-toxic and hypoallergenic so the bride can rest assured that they are receiving a premium treatment using only the finest products.

Yumi

Duffy also recommends a lifting treatment for a beautiful but subtle look. “Our LVL Lash lifting treatment, standing for ‘length, volume and lift’ would be ideally suited to any bride wanting a natural, soft style,” she says. However, for a bride wanting a more dramatic, glamorous looks, Duffy would plump for SVS (speed, volume and style) Volume Lash extensions. “These offer a Russian Volume style in half the time of a traditional full volume extension treatment. It can completely be tailored to suit everyone as it gives a more fluffy, textured look... very Kim Kardashian!” At sisters, explains Gist, the Russian treatment can be tailored depending on the client’s preference; volume or natural looking lashes. “The treatment involves a multi-lash technique, by adhering synthetic, ultra-fine Russian lashes on to a single natural lash, you will create a voluminous but natural effect. “I would recommend this to a bride because of the beautiful handcrafted fans that can be created. We can go from 2D to 10D, using super fine lashes. This is can give the same effect as strip lashes but has the ability of feeling weightless on the eye and will last for weeks after her big day.” PB

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The NEW invisibobbleÂŽ SLIM is the perfect tool not only for a stylish office hairdo but also for a bouncy look for the evening.

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Ask the Experts

ask

the EXPERTS Our experts answer an array of questions about every aspect of running a successful salon or spa business

Why does pigmentation appear differently on some skin tones? Treating all skin tones with a one-size-fits-all approach belies their physiological variations and the aesthetic needs of the individual client. The fact remains, different skin tones age, pigment, blemish and scar differently. Melanin, a naturally occurring sun block that protects skin cells from the harmful effects of ultraviolet radiation from the sun, is produced from the amino acid tyrosine by cells called melanocytes. The production of melanin is controlled by an enzyme called tyrosinase and is stimulated by exposure to sunlight. People whose melanocytes don’t produce much tyrosinase will most likely have fair skin that doesn’t tan easily. It’s important to note that within each skin colour group there is a wide range of tones, and some of these overlap from group to group. For example, white skin can range from alabaster white to deep olive; black from light tan to almost ebony. These differences are caused by the concentration of melanin and proportional contribution of the other pigments in the skin. People of different races have the same number of melanocytes but they are more active in dark-skinned clients – with oil glands and follicles more numerous and large and skin tending to be oilier, although less acne-prone.

The darker the skin, the more protection melanin provides from ultraviolet rays and premature ageing. Contrary to popular belief, dark skin can get sunburnt too, making it even darker. We all have advantages and disadvantages specific to our skin type, depending on our genetic predisposition. Knowing your clients’ skin strengths and weaknesses means you can tailor your skincare approach in treatment to meet their skin characteristics. >

Antonia Burrell is a celebrity facialist, aesthetician, lecturer and founder of the eponymous skincare line. She is also a member of Babtac and the Society of Cosmetic Scientists.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae professionalbeauty.ae

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T H E N E W L U X U RY COSMETIC FOR HAIR. L e t h a i r f e e l t h e d i ff e r e n c e . Inherit the precious tribute to roya l t y o f a n c i e n t E g y p t

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Ask the Experts

What are hybrid lash extensions and how do I create them? Hybrid lashes are a mix of classic and 2D volume lashes – they are a slightly heavier, fluffier, classic set compared to full-on volume ones. An artist trained in classic individual eyelash extensions will be able to produce a hybrid set without the need for additional training. To apply them, you need to alter your tweezers to a volume pair to create the fans, but the method of application is still one on one. Overweighting can be an issue and could lead to breakage of the natural lashes. For the fan lashes, because you are attaching multiple extensions to one

Why do night-time skincare products use different ingredients?

lash, a lighter weight is needed so

Our skin behaves differently at night and as such requires certain ingredients

the safety of the natural lash isn’t

to support its activity – skin follows a circadian rhythm overnight, creating

compromised. I recommend weights

waves of activity that trigger cells to perform important processes at

0.07 and 0.10 and for classic curl a mix

specific times.

of B and C. For classic individuals, I

While we sleep, our skin is busy with the processes of renewal such as

would use 0.12 and 0.15-weight lashes;

detoxifying, repairing and rebalancing after a busy day, which is why it’s

you can use these heavier lashes

important to use an overnight treatment with a lipid-rich base and

because it’s a one-on-one application.

ingredients such as marine actives to increase oxygenation.

Hybrid lashes are the perfect

Our body temperature also changes. We perspire and our skin loses

stepping stone. If you’re thinking of

moisture and precious minerals. To counteract this, a night-time treatment

adding volume to your menu but are

needs to provide a rich source of minerals and hydrating ingredients such

unsure if those clients who like

as hyaluronic acid. Texture is also important because if you choose

classics will change, why not introduce

something too rich it will block skin from perspiring, causing congestion.

hybrids for infills and go from there.

Another factor to consider is the position in which clients sleep because

This year, the Eyelash Emporium

it is the primary cause of static sleep wrinkles. If you sleep with your face

will launch its new advanced classic

pressed up against a pillow it can create compression, inhibiting oxygen

course which covers weighting,

flow and causing a crumpled effect in the morning.

styling and putting the hybrid technique to the test, teaching a wider skill set to increase profits. >

Ingredients such as peptides counteract this by supporting the skin’s structure, so clients wake up crease-free. Even the aromatic of a product should be different. For example, a daytime product might have an

Jo McGovern is a lash educator with pro brand Eyelash Emporium. She has 12 years’ industry experience.

uplifting blend to refresh skin in the morning, whereas a night one should have a soothing, relaxing

Nicci Anstey is global training and education director for British skincare brand Elemis and works with the company’s co-founder Noella Gabriel on treatment and product development.

fragrance to help clients unwind. PB

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae professionalbeauty.ae

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Marketing

The

power OF

community

Maria Dowling believes businesses should share information to stay in the game For the last few months I have been chairing a community of like-minded individuals, called the Beauty & Hair Salon Owners’ group. We’re all salon owners, successful in our own right and we meet once a month. Why? Because we all know that despite being “self-made” we miss having someone to talk to, someone who knows the business and most importantly, faces the same challenges as us every day. As small business owners, we need to ensure our team is supported and inevitably, we spend a lot of our time mentoring the staff. Yet how many of us have come to terms with the fact that we also need support? As the saying goes, “there is strength in numbers” and no more so than when it comes to running a successful business. Regardless of how talented or driven you may be, you’re not going to get very far without learning how to leverage the power of community. Here are my five reasons why I think industry groups are so powerful.

Knowledge gathering and sharing Richard Branson was quoted as saying, “No matter how incredibly smart you think you are, every start-up

team needs at least one good mentor”. If you join a community, you have a much higher chance of finding a mentor than you do if you choose to go it alone. The chance to learn from the group, drawing on their experience and wisdom and sharing your knowledge will all increase if you immerse yourself in a community. By sharing your experiences, you will also gain the trust of your peers and hopefully avoid any major errors or costly mistakes within the business.

Growing your network In our business group, some of the members I already knew well, but there were many I had only met briefly, and some I didn’t know at all. In Your Network is your Net Worth, author Porter Gale says that by growing your network in business it means you increase your chances of creating positive opportunities through

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Marketing

35 these relationships. She writes, “I believe that seeking out and working in collaboration with others who share your interests and values will provide a stronger foundation, enabling you to reach a higher level of success than you would on your own”. The chance to learn from the group members, drawing on their experience and wisdom and sharing your knowledge will all increase if you immerse yourself in a community. By sharing your experiences, you will also gain the trust of your peers and hopefully avoid any major errors or costly mistakes within the business.

Inspiration and creativity Isolating yourself can stifle creativity and lead to the failure of your business. A sure-fire way of your business breaking down is if you stop learning, evolving and adapting. Chefs travel for inspiration, fashion designers are inspired by muses, so surrounding yourself in a community which by nature contains diverse opinions, ideas and knowledge is going to inspire you. Being around new ideas means you are challenged to think creatively, question what you know and broaden your horizons. It’s also great for problem solving, finding solutions to business problems that you would never have previously thought of.

Additional resources We can’t know and do everything by ourselves, although we try to at times. Many of our group are

sole founders, without active business partners, so we can be at a disadvantage because we don’t have all the skills to achieve our goals. The power of community, when it comes to finding people who have the skills in the areas that you don’t have, is invaluable. Yes, we can hire someone to do it for us, but often, the solution is simple and it just needs a short conversation with someone who has done it before or knows more than you about the subject.

Supporting each other Being part of a community of like-minded business owners means that everyone will know exactly what you are going through because they will be going through the same issues. It provides a support network of people who are on the same journey as you, and enables you to get support when you need it. I now count some of the best salon owners in the business as my friends. I have no qualms about messaging them with a problem to see if they have the same, or giving them a heads-up on a new salon regulation. I look forward to our meet-ups as a group of industry friends, without being guarded about swapping industry information. Sharing is caring, after all. PB If you are a salon owner or manager, and would like to be part of the Beauty & Hair Salon Owners’ group, please contact emma@professionalbeauty.ae

Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call: +971 4 345 4225 Follow mariadowling on Instagram @mariadowlingdubai professionalbeauty.ae

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ASIA 2018 21 – 22 MAY 2018 • JW MARRIOTT PHUKET, THAILAND

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Skincare

A Sensory JOURNEY

‫» يف‬Six Senses»‫ االفتتاح امل ُ ْرت َقب ألول سبا عىل اإلطالق لـ‬،‫أخ ًريا‬ ‫ حول‬،‫ مدير السبا‬،‫ نتحدث يف هذه املقابلة مع فادي حداد‬.‫ديب‬ ‫املفاهيم األساسية التي يقوم عليها هذا السبا ذو التصميم الفريد‬ ‫من نوعه‬ ‫ما املفهوم األسايس الذي يشكل حجر األساس لهذا السبا؟‬ ‫انصب االهتامم الرئييس عند تصميم هذا السبا عىل كيفية‬ ‫ والذي من شأنه أن يُث ِمر‬،‫االهتامم باملشاعر واالرتقاء باألحاسيس‬ ‫تأث ًريا أكرث عمقًا من مجرد الرتكيز عىل توفري جلسات التدليك‬ ‫ ويتمثل التحدي األكرب الذي يواجهنا يف العمل عىل تنظيم‬.‫فقط‬ ‫موجات الدماغ والوصول بها إىل «الحالة ألفا» أو (حالة االسرتخاء‬ ‫ وقد بدأنا منذ‬.‫التي تشبه ال ُحلْم) قبل انتهاء جلسة التدليك‬ ‫ والتي‬،)‫ (طقوس بوذية‬Singing Bowl ‫عامني يف دمج طقوس‬ ‫ كان لذلك تأثري‬.‫يتم تأديتها يف بداية ونهاية كل جلسة عالجية‬ ‫ ومن هنا استوحينا املفهوم الرئييس الذي ترتكز‬،‫كبري عىل ضيوفنا‬ ‫عليه أعامل الضيافة والرتفيه التي يوفرها هذا السبا؛ وهو مفهوم‬ ‫ حيث‬،»‫شامل يناسب كافة األذواق ونطلق عليه «أجنحة الحواس‬ ‫ُيكن لكل ضيف من ضيوف السبا أن يخترب يف داخل هذا الجناح‬ ‫ فهي املساحة‬،‫جميع الطقوس والجلسات العالجية يف مكانٍ واحد‬ .‫التي يستطيع الضيف تشكيل تجربته الحسية فيها كام يشاء‬ ‫كم عدد الغرف التي توفر جلسات العالج لديكم يف السبا؟‬ ‫خصص لعالج إحدى‬ َّ ‫ كل واحد منها ُم‬،‫لدينا ست أجنحة عالجية‬ ‫الحواس الست؛ أي البرص والسمع واللمس والتذوق والشم‬ ‫ لكنه‬،‫ يتميز ديكور األجنحة الست بروحه املعارصة‬.‫والحدس‬ ‫يبقى ُمغلَّفًا بكساء غاية يف الروعة والجامل من الرمال وعنارص‬ ‫ باإلضافة إىل النوافذ املمتدة من األرض حتى‬،‫الطبيعة البسيطة‬ ‫السقف كاشف ًة عن منظر رائع وخالب ألفق ديب املرتامي عىل‬ .‫مرمى البرص‬ ‫هل لك أن تطلعنا عىل املزيد عن «أجنحة الحواس» يف‬ ‫السبا؟‬ ‫اليشء الفريد الذي مييز «أجنحة الحواس» يف السبا هو‬ ‫أن كل ضيف باستطاعته اختيار واحد من‬

The highly anticipated opening of the first Six Senses Spa in Dubai is finally here. We talk to spa director Fadi Haddad about the concepts behind the uniquely designed spa

What is the concept behind this Six Senses Spa? Our main focus when designing the spa was to work with vibrations and heightening of the senses, which would give a more profound effect than just the massage alone. One of our biggest challenges is to get our brain waves down to the “alpha” (relaxed) state before the massage is over. A couple of years ago Six Senses started to incorporate a singing bowl ritual at the beginning and end of every treatment. The effect this had on our guests was hugely impactful and from this derived our main concept with this spa – an all suite concept which we call our “Sensory Suites”. Within this suite, every guest’s experiences the rituals and treatment – all in the same space – it’s the guests space to play with. The feedback so far on this has been better than anticipated. Guests are getting a completely different experience than they would get from a normal spa in terms of a deeper state of relaxation and a higher degree of connectedness.

How many treatment rooms do you have? We have six treatment suites that are each dedicated to a different sense – sight, sound, touch, taste, smell and intuition. The décor is contemporary, yet swathed in a palate of sand and light naturals with floor-to-ceiling windows which over looks Dubai’s skylines. >

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ULTIMATE FORMULA Transform your hair for up to 4 months with the award winning KS Ultimate treatment. After just one treatment, hair is left frizz-free, easy to manage and luxurious to touch. This revolutionary treatment rebuilds and reshapes even the curliest and most damaged hair and will give you the hair youâ&#x20AC;&#x2122;ve always dreamed of.

Merint Building, Showroom S2., Plot No. 619, DIP- 1, In front of British Columbia Canadian School, Dubai UAE Tel: +971 4 880 2890 www.beautiquecosmeticsintl.com Untitled-7 1

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Skincare

‫ مبجرد اختيار الضيف لجلسة عالج‬.‫هذه األجنحة الست‬ ‫ نقوم مبنحه تجربة حسية تصل مدتها إىل‬،‫من اختياره‬ ‫ دقيقة‬30 ‫ كام أننا مننح‬.‫بنا ًء عىل الجناح الذي قام باختياره‬ ‫الضيوف‬ ‫ دقيقة إضافية ينعمون فيها‬30 ‫خيار الحصول عىل‬ ‫باالسرتخاء‬ ‫يف مجموعة متنوعة من غرف االستحامم بالبخار أو‬ ،‫الساونا‬ ‫ عىل سبيل‬.‫والتي تتوفر أيضً ا داخل األجنحة الخاصة بهم‬ ‫ إذا‬،‫املثال‬ ‫ فإنه يبدأ يف‬،»‫اختار أحد الضيوف «جناح حاسة اللمس‬ ‫اختبار التجربة الحسية الخاصة بحاسة اللمس من خالل‬ ،‫عنرص الطبيعة‬ ‫ والتي تُعترب العنرص الرئييس‬،‫ يف حجرة الطفو‬،‫املياه‬ ‫واملحوري‬ ‫ تساعد عملية الطفو التي يختربها‬.‫يف هذا الجناح‬ ‫الضيف داخل الحجرة املخصصة لذلك يف‬ ‫ وإعطاء الضيف شعو ًرا‬،‫إزالة آثار الجاذبية من الجسم‬ ‫قريبًا للغاية من‬ ‫ وهو ما يتيح‬،‫انعدام الوزن متا ًما‬ ‫للعقل فرصة االستغراق يف حالة عميقة من االسرتخاء‬ ‫تساعد عىل تقليل‬ .‫التوتر وتعزيز عملية االستشفاء‬ ‫ما مقدار الوقت واألهمية اللذان توليانهام‬ ‫يف تدريب وتعليم أطقم املوظفني العاملني لديكم؟‬ Six ‫ميثل التدريب أهمية قصوى يف جميع مراكز سبا‬ ‫ حيث يقوم‬،Senses ‫مدرب الرشكة ما قبل افتتاح أي من مراكزنا بإعطاء‬ .‫دورة تدريبية كاملة مدتها أربعة أسابيع لكل معالج‬ ‫يشهد كل‬ ‫مركز جديد قبل افتتاحه شه ًرا كامالً عىل األقل من‬ ‫التدريب وجلسات‬ .‫املتابعة املستمرة عىل مدار العام‬ ‫ما الذي تعتقد أنه سيشكل‬ ‫ ومراكز السبا‬Six Senses ‫الفرق بني سبا‬ ‫األخرى املوجودة يف اإلمارات العربية املتحدة؟‬ ‫متثل التجارب الحسية التي يوفرها هذا السبا من خالل‬ ،‫أجنحة الحواس الفردية تجربة فريدة من نوعها للغاية‬ ‫وهو ما‬ ‫ كام أن أنواع‬.‫سيمنحنا التميز والتَّ ّف ُّرد بني اآلخرين‬ ‫ إىل جانب‬،‫العالجات املختلفة التي نقدمها لضيوفنا‬ ،‫املنتجات املهنية الراقية التي نستخدمها يف عملنا‬ ،Subtle Energies‫ و‬Dr Burgener ‫ منتجات‬،‫مثل‬ ‫ستضمن أيضً ا‬ ‫ وهو ما سيجعل‬،‫الحصول عىل النتائج املرجوة‬ ‫ضيوفنا يغادرون السبا وهم يشعرون بسعادة غامرة‬ ‫وقد استعادوا شبابهم‬ .‫وخاضوا تجربة أكرب بكثري من مجرد الشعور باالسرتخاء‬ PB

Tell us more about your ‘Spa Sensory Suites’ What is so unique about this Six Senses Spa is that each guest gets to pick and choose one of our spa sensory suites. Once the guest has selected the spa treatment of their choice, we add a 30-minute sensory experience based on their chosen suite. We also give guests the option to add an extra 30 minutes to relax in a variety of infused steam shower rooms or saunas, which are also found within their suite. For example, if a guest were to choose the “Touch Suite” guests connect to their sense of touch through the natural element of water in the floatation pod – which is the focal point of this suite. The buoyancy created within the pod removes the effects of gravity on the body, bringing them closer to a feeling of total weightlessness. This enables the mind to drift into a deep state of relaxation to reduce stress and promote healing.

How much time and importance have you placed in training and educating your staff? Training is so important across all Six Senses Spas, our corporate trainer comes to every pre-opening to do a full four weeks of training with every therapist. Every new opening has at least one month of training and continuous follow-up sessions throughout the year.

What do you believe will differentiate Six Senses Spa from others in the UAE? Our sensory experiences in the individual suites are extremely unique to us, and this will make us stand out. The treatments we offer combined with the high end professional products we use, Dr Burgener and Subtle Energies, will also ensure that clients leave happy, rejuvenated and beyond relaxed. PB Six Senses Spa Dubai is situated on the 5th floor of Renaissance Downtown Hotel. Visit www.sixsenses.com/spas/ dubai/welcome

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10 February 2019 • The Ritz Carlton, DIFC, Dubai

RECOGNISING THE BEST SALONS, SPAS, EMPLOYERS AND INDIVIDUALS FROM ACROSS THE MIDDLE EAST 2019 CATEGORIES: • Therapist of the Year

• Team of the Year

• Beauty Salon of the Year

• Make-Up Specialist of the Year

• Day Spa of the Year

• Hair Salon of the Year

• Nail Professional of the Year

• City Hotel Spa of the Year

• Men’s Hairdresser of the Year

• Manager of the Year

• Resort Spa of the Year

• Colour Technician of the Year

• Business Director of the Year

• Hair & Beauty Salon of the Year

• Bridal Hair Stylist of the Year

NEW for 2019 - Spa Director of the Year

The winners will be announced at a black-tie ceremony on Sunday 10 February, 2019 at The Ritz Carlton, DIFC, Dubai. For more information please call +971 (0) 4 375 7300 or email maricel@professionalbeauty.ae or visit www.professionalbeauty.ae/awards

Running alongside:

10-11 February 2019 • Meydan Racecourse, Dubai

If you'd like to enter visit www.professionalbeauty.ae/awards or call +971 (0) 4 375 7300 6075 PBGCC19 Awards master 210x297.indd 1

02/05/2018 09:19

Interview

PINK precision Lycon has arguably revolutionised the waxing experience. Emma Baron catches up with the brand’s founder, Lydia Jordane as she visits Dubai for the launch of a very special product…

Welcome to Dubai Lydia, do tell us more about your new product launch. Thank you! I am very excited to be here in Dubai to launch our brand new Pinkini range – a collection specially made and formulated for the intimate areas which need waxing. Brazilian and Bikini waxing are two of the most requested in-salon-services worldwide, so it was vital that we came up with a new collection to make sure every client has a comfortable and efficient experience. At Lycon, we have already pioneered many changes in the waxing history – we are proud that our waxes can remove hairs as little as

1ml and the launch of the Pinkini range will add huge value to those clients who often opt for waxing in intimate areas.

How does the Pinkini range differ to your others? The Pinkini is an entire experience – not just a wax. The treatment is made up of four steps, which begins with a skin cleanser, then the very important pre-waxing oil instead of talcum powder – which is not very healthy for us with recent studies showing that it actually causes ovarian cancer, then the hot >

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Selvert Thermal 24 kt Gold Facial Kit.

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Interview

hybrid wax and then finishing lotions for in-salon use as well as an intimate wash and lightening serum for clients’ to use at home. The wax itself is a blend of Lycon’s traditional hot wax and LYCOtec film wax – designed to remove very short, stubborn hairs. It can be used in thin layers that won’t break, which makes the the hair removal process more efficient and economical. It also has an amazing pomegranate scent.

Why is the lightening serum so important? Many clients request a lightening serum, this is because after many years of possibly shaving the skin gets darker – the lightening serum helps even the skin tone and is specially made for intimate areas. Unfortunately many salons still use strip waxing - which I do not recommend at all - for the intimate area because it actually removes an entire layer of skin and this ends up marking the skin, ultimately causing darker skin.

Le Phuong (Lily), Sisters Beauty Lounge, The Village Mall; Sunitha Balaji, The Nail Pavilion, JLT and Rachell Enson, Essa Beauty Lounge – and I am personally going to be visiting them and presenting them with a Lycon Award of Excellence. PB

For more information on the Pinkini range from Lycon please contact The Pure Beauty Company: +971 (0) 4 341 0204

I also hear on the grapevine that not only are you here to launch Pinkini but you’re also here to award some therapists? Yes! I’m very excited. This is a new initiative - which our distributor The Pure Company has decided to launch for the first time in the Middle East – where we are rewarding one therapist with the Lycon Star Therapist award. Currently we have four star therapists who have been nominated by their management team and they are: Lekshmi Vijayamma, Pastels Salon; Al Wasl Road;

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Aromatherapy

SCENT OF

success Aromatherapy is experiencing a renaissance. Georgia Seago discovers how it could be the answer to accessible wellness for clients

he detox retreats and DNA profiling services that promise to cure us of ailments and defend from modern day stressors are pretty much inaccessible to the average salon client. Many of the more in-depth solutions offered up by the wellness industry can only be embarked upon by those with the luxury of time and money. But there is an efficacious yet costfriendly therapy for clients wanting to address wellbeing issues in a more accessible way. While aromatherapy has been used in salons for decades, a new wave of products is now hitting the market, promising easier access to its powers via both portable formats such as rollerballs and balms, and consumerfriendly formulas with relatable names such as “sleep” or “focus”. Elemis launched its Life Elixirs range in 2017, comprising rollerballs, shower oils and other products to offer an easy way

to fit essential oils into their busy lifestyles. Meanwhile Aromatherapy Associates chief executive Tracey Woodward recently outlined the brand’s new focus on gifting in a bid to introduce aromatherapy to a wider range of consumers who could, ultimately, become devotees and regular spa-goers. “People have been practising aromatherapy for more than 2,000 years, just by rubbing a piece of rosemary or lavender between the fingers,” says Lara Morgan, co-founder of portable aromatherapy brand Scentered. Shahida Siddique, president of Altearah a brand made up of 14 oil synergies states: “People have resorted to going back to their own grandmothers wellness recipes to heal themselves and it was only then they rediscovered the power of the aromatic plants and essential oils. Humans have always been

connected to plants and this falling back to plants was a very natural phenomenon when all else failed.” Aromatherapy experienced its first modern wave of popularity in the ’80s, when people were looking to take care of themselves in natural ways, explains aromatherapist Anne Murray: “It has stood the test of time. A new generation of users are rediscovering it and finding that it really does work.” She says consumers are gradually latching on to the many studies that show certain compounds in essential oils can activate calming or stimulating senses in the brain. There has also been research into the use of essential oils for quite serious illnesses, and while manufacturers aren’t allowed to claim that their products have a medical effect, Murray says that these studies are being talked about and increasing the popularity of aromatherapy. >

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Aromatherapy

“Awareness of it has filtered down, so people are interested in using oils to maintain general health as well,” she adds. But, unlike 30 years ago, the types of health concerns consumers in 2018 are trying to cure tend to be symptoms of a fast-paced lifestyle that allows for very little downtime. Conditions like stress, anxiety, depression and sleeplessness are all known to be impacted by lifestyle, and Morgan blames the “digital brutality” of the world we live in for plaguing so many people with these issues. Siddique also agrees “like medicines each essential oil has a different effect on different people. Aromatherapists recommend these essential oils for a specific purpose such as Neroli for enhancing mood, Camomile to calm, Pine for decongestion and so forth.”

In practice

Murray agrees that it’s important to introduce clients to different blends and let them make the decision of which oils are used during treatment. “If you’re using oils or blends one to one, a scent test is crucial,” she says. “Because the link between smell and memory is so strong, if you introduce a scent that triggers the association of a bad memory you’ve blown the whole treatment because the client won’t enjoy it. They’ll feel negative about it but might not even know why,” she says. Siddique also comments that in practice we

Salons and spas wanting to start using aromatherapy more

need to be cautious: “you must also be aware of

thoroughly could take a closer look at existing treatment

healthy, authentic and organic plants and

protocols to see where a perfect essential oil match could be

essential oils as opposed to plants which are

made. Alternatively, let clients take the lead by encouraging

unhealthy through migration or are chemically

them to really think about how they’re feeling, and give

enhanced or treated and consequently their

them the opportunity to experience the aroma. “We’ve

essential oils when extracted holds toxicity - look

developed a sort of tester tray for nail service areas, with

out for authentic and certified essential oils.”

each of the balms sitting in it and a card behind that asks, ‘how do you want to feel?” explains Morgan. “When the

Starting out

client sits for their mani or pedi, the therapist asks how

Those who are just dipping their toe into aroma-

they’re feeling but lets the client gravitate to the fragrance

therapy could start by investing in a couple of

they need at that time. You can boost their mood during a

high-quality aroma diffusers to subtly percolate

service that isn’t typically indulgent and they have time to

scent throughout the salon or treatment rooms.

experience and enjoy before they buy it,” she says.

“As soon as clients walk through the door they’ll immediately associate the aroma with their previous experience. Used this way, scent creates a connection between people visiting you and feeling at home as soon as they come in,” says Murray. She advises beginners start by vaporising citrus blends, as they are “very safe and well tolerated. If you started diffusing cinnamon you’d soon have people’s eyes streaming because it’s so powerful,” she adds. She recommends that salons or spas looking to create their own signature blends find a local aromatherapist, unless they have staff who are experienced and thoroughly educated in aromatherapy. “Essential oils are natural but that doesn’t mean they’re riskfree,” she adds. PB

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100% Natural CromoAroma Facials and Body Treatments

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Aromatherapy

R BEST FO

Energising: juniper berry Juniper berryâ&#x20AC;&#x2122;s invigorating powers are ideal to cleanse and purify the body in the morning before facing the world. Aromatherapy Associates Revive Morning Bath & Shower Oil blends it with stimulating pink grapefruit, clarifying rosemary and head-clearing pine for a detoxifying blend that helps revive the body. Call The Product House: +971 (0) 4 379 1966

moment A IN TIME

These aromatic retail products will offer clients some much needed, easily accessible me-time, with key essential oils to tackle modern lifestyle issues

BEST TO

Strengthen: clove bud Espa Fitness Body Oil is a warming, grounding mix of restorative Indian bay and spicy clove bud oils, along with calming lavender in a sweet almond oil base. Ideal for relieving aching muscles with a firm massage after a workout, the scent also inspires feelings of strength and fortitude. Call Espa: +44 (0) 1606 336 349

R BEST FO

Sleep: patchouli Tranquillity-inducing patchouli is included in Elemis Life Elixirs Sleep Perfume Oil along with 12 other essential oils including soothing elemi and quietening palmarosa for a deeply relaxing blend. The oil should be applied to pulse points on the neck, wrists and temples to help bring about a peaceful nightâ&#x20AC;&#x2122;s sleep. Call Luxuria Trading: +971 (0) 4 430 8321

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Fashion

Throwback Feels

A modern take on iconic looks from the late 20th century professionalbeauty.ae

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Fashion

“My Scenes collection explores the 1970s through to the early 1990s. I used cutting techniques iconic to those years, but in a modern way.” Jason Hall

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Fashion

Hair: Jason Hall Make-up: Jo Sugar and Allana McTrusty Styling: Alastair J Gourley Photography: Desmond Murray

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Fashion

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55 Fashion

The Great Reinvention Three trends come together to create Schwarzkopf Professionals’ Essential Looks – Random Rebel, Beyond Borders and Real Me

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01/05/2018 09:47

Fashion

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Fashion

RANDOM REBEL “This collection celebrates the cultural outsider and the cult of the maverick.” Simon Ellis, Schwarzkopf Professional creative director

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Fashion

BEYOND BORDERS “We're embracing our global blended status – we’re a new multicultural generation. Attitude is everything and there are no rules.” Simon Ellis

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01/05/2018 09:49

Fashion

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60 Fashion

REAL ME “This collection embraces authenticity. It's commercial and contemporary. It’s real life, but dialled up in every shade of natural.” Simon Ellis

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Fashion

Hair: Lesley Jennison, Tyler Johnston, Richard Ashforth, Rossa Jurenas, Matt Clements, Jean Philippe Santos and Jorge Cรกncer Make-up: Alex Byrne Styling: Lucy Manning Photography: Simon Emmett

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Wanted DOCTOR

x 94

for expansion

for our Skin Care Centre in Bahrain for partnership / take over 100% foreign ownership!

WELCOME TO GENEVA WOMEN CARE!

WELCOME

GENEVA WOMEN CARE® is a premium patient centre in Geneva/Switzerland offering personalized women health solutions in Gynaecology & Obstetrics, including well-women check-ups, fertility services and gynecologic surgeries with hospitalization in the private TO GENEVA WOMEN CARE! setting.

Microdermabrasio, Mesotherapy, Body forming, Cavitation, Lymphatic, Hydrofacial, Lipo laser, Fruit Acid, Radiofrequency, High frequency, Ultrasonic, IPL, LED, Infrared light, dermaceutical tailor made Crème “For Me”

GENEVA WOMEN is a premium patient centre in Geneva/Switzerland offering ReflectingCARE® a joint commitment to wellness and medicine, we combine the medical expertise of the GENEVA WOMEN CARE® in Centre with InterContinental's signature Spaincluding treatments. well-women personalized women health solutions Gynaecology & Obstetrics, GENEVA WOMEN CARE® patients benefit from preferential rates at the InterContinental check-ups, fertility surgeries with hospitalization in the private hotel forservices the duration and of theirgynecologic medical and touristic journey in Geneva. setting. Premium, high-end, Swiss-quality, individualized, discrete, multicultural, healthcare services for worldwide clientele.

Reflecting a joint commitment to wellness and medicine, we combine the medical expertise Website: www.genevawomencare.com of the GENEVA WOMEN CARE® Centre with InterContinental's signature Spa treatments. E-mail: info@genevawomencare.com TWITTER: www.twitter.com/GenevaWomenCare GENEVA WOMEN CARE® patients benefit from preferential rates at the InterContinental LinkedIn: www.linkedin.com/in/kristina-bagamery-gwc hotel for the duration of their medical and touristic journey in Geneva. Premium, high-end, Swiss-quality, individualized, discrete, multicultural, healthcare services for worldwide clientele. Untitled-4 1 Website: www.genevawomencare.com E-mail: info@genevawomencare.com TWITTER: www.twitter.com/GenevaWomenCare LinkedIn: www.linkedin.com/in/kristina-bagamery-gwc

Crèmes free of preservation, emulsifiers, mineral oils, paraben, perfume, alcohol We are exclusive distributor for Bahrain

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02/05/2018 09:23 02/05/2018 09:24

63 New Products

Tools

Trade OF THE

The perfect hair and beauty essentials for your kit bag

SPECTRUM BRUSHES THE SIREN SHELL

EIDEAL DIAMONSILK CLASSIC This flat iron is the first of its kind to be made with diamond coated plates, which create unparalleled shine and protect the hair from damage. This hair straightener is particularly useful for clients with ultra-thick, curly or afro hair. Call EIDEAL Trading: +971 (0) 56 445 2369

This 12-piece make-up brush collection comes complete in a Siren Shell bag, perfect for any make-up lovers, on the go. Each brush is hand finish and the holographic effect on the metal ferrule means every single brush is unique, no two sets have exactly the same colours. Call Aspire Beauty Trading: +971 (0) 56 696 8834

OLIVIA GARDEN

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MARIADOWLING PADDLE CUSHION BRUSH A firm favourite among professionals, the mariadowling Paddle Cushion Brush is the perfect brush for your kit bag and can be used on all hair types for general haircare and maintenance. Call mariadowling: +971 (0) 4 345 4225

Part of the Silk Cut Collection, the SKP-50 5â&#x20AC;? is an ultra-sharp blade edge for effortless cuts with a reinforced steel alloy for extra strength. The scissors feature an ergonomic handle design with optimal finger rest positions for all fingers. Call Liane K: +971 (0) 4 441 8874

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This TAIL.COMB has been specially designed for strength and durability. The pick at the end of the comb allows ease of sectioning and faster manipulation of the hair. It is also made from a unique and durable plastic. Call Madi International: +971 (0) 4 338 2773

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Calendar

Diary

DATES

MAY 8-11 BEAUTYWORLD MIDDLE EAST Dubai World Trade Centre, Dubai, UAE A large, international fair for the beauty, hair, fragrance and wellbeing sectors, this event brings together more than 1,570 exhibitors from more than 57 countries www.beautyworldme.com MAY 21-22 WORLD SPA & WELLNESS CONVENTION, ASIA JW Marriott Resort & Spa, Phuket, Thailand This spa and wellness convention is the first of its kind in Asia, having successfully launched previously in London and Dubai. The two-day conference is a leading networking event for CEOs and owners of spas, hotels and wellness centres www.worldspawellness.com/asia

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JUNE 4-5 PROFESSIONAL BEAUTY DELHI Pragati Maidan, New Delhi Since its launch in 2012, Professional Beauty Delhi has been recognised as a key local and international trade show in India. Over 30,000 trade visitors attend the show to meet top suppliers, network and witness the latest trends and innovations www.professionalbeauty.in/delhi JUNE 10 PROFESSIONAL BEAUTY BELFAST Belfast Waterfront, Belfast, Northern Ireland A fantastic opportunity to trend spot, gain inspiration, network and learn with all the top brands presenting their innovations and industry experts sharing their knowledge on the hottest industry topics www.professionalbeauty.co.uk/Belfast

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FACE THE FUTURE Next generation Pro-Collagen with Smart Technology, targets the areas of the face where stress shows most.

High-end spa & wellness equipment. Made in Germany.

PediSpa Series

Libra Horizontal Choreographic Shower Series

MLX Quartz Spa Table Series

MLW Transform First Transform Sofa To Massage Table

MLX Limber Patented Universal Spa Table

MLW Spa Table Series

Gharieni Middle-East • Dubai Design District D3 • Building 1 • Ofﬁce B208 • Dubai Tel: +971 (0) 4 276 6734 • info@gharieni.ae • www.gharieni.ae

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