Professional Beauty GCC - March 2015

March 2015

For your beauty, hair and spa business

GCC

Showing the way Success at the Professional Beauty GCC exhibition

Hello sugar Spring’s sweet nail colours

Golden glow Top tips for tanning success

reachforthestars Read our exclusive interview with Heaven’s Deborah Mitchell

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Published by and (C) 2015 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City.

321 Building #8, Dubai. UAE t: +971 (0)56 352 2906 Trade Exhibitions & Publishing FZ LCC Editor: Fiona Vlemmiks fiona@professionalbeauty.ae Contributing editor: Zoe Moleshead zoe@professionalbeauty.ae Contributors: Andrea Anastasiou, Maria Dowling, Sally Hewerdine, and Dr Mike Ryan Advertising: t: +971 (0)50 359 1157 Sales director: Zaid Nourouz zaid@professionalbeauty.ae Sales executive: Fernanda Chavez Fernanda@professionalbeauty.ae Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0)56 352 2906

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Marketing Manager: Nicki Wyatt nicki@professionalbeauty.ae General Manager: Andrew Green andy@professionalbeauty.ae Publisher: Mark Moloney Design and production:

Scratch Advertising & Communication www.scratchcom.com Printing: Masar Print & Publications LLC - PO Box 485100, Dubai www.masarprint.com Controlled Distribution: Blue Truck www.bluetruck.ae The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers.

Readers are advised to seek specialist advice before acting on information contained in this publication which is provided for general use and may not be appropriate for the readers' particular circumstances.

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in this issue...

Regulars 7

News Openings, launches and the rest of the news from the world of spa, hair and beauty

70 Product news The latest spa and beauty products to tempt your clients

31 Ask the experts The low-down on fungal nail infections, KPIs and launching a mobile service

67 Treatment news War is waged on wrinkles this month, with an antiageing hand therapy and two very different facials

59 Service with a smile Use your own experiences as a benchmark when creating a good customer service model, advises Maria Dowling 63 Centre of excellence With a loyal customer base that spans three generations of families, Hayat El Khatabi tells us the secret of Abu Dhabi-based Physiomins’ success

18 Insider Our exclusive monthly stats for beauty salons, spas and hair salons

61 The hair doctor Dr Mike Ryan looks at male baldness and how to treat it

Accessoriesdirect.com

Features

80 Calendar The essential dates for your business diary from trade shows to conferences and training

welcome

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W

23 On the cover

elcome to t he f irst a n n iversa r y edit ion of Professiona l Beaut y GCC ma ga zine. W hat a yea r it has been!

After months of anticipation and preparation, we launched the first Professional Beauty exhibition in the GCC at the end of Januar y and it did not disappoint. We welcomed 3,742 purely professional visitors through our doors to visit a plethora of high-end brands. Our Live Stage featured demonstrations from brands such as Goldwell, Alox xi and Davines, and our comprehensive seminar programme gave advice on ever ything from holistic beauty to customer care.

At the same event, the inaugural Professional Spa and Wellness Convention attracted 200 delegates from the world of spa, who were wowed by our lively panels and ample networking opportunities. Our keynote speaker Dr Daniel Friedland’s report on neuro-plasticity, neuro-leadership and peak performance evoked many questions from the audience and other hot topics included retailing, emotional engagement and the importance of KPIs. It was our aim to provide a platform for excellence and education, along with a conducive environment for real networking and business opportunities through our first exhibition. Having succeeded, we now aim to continue to promote high standards across the board to help the industr y grow and f lourish. Plans are already afoot to make our next exhibition and conference bigger and better, so watch this space! For a full report on the spa and conference turn to page 36.

Elsewhere in this issue, we provide a heads-up on the sweet-inspired spring nail colours on page 51, and top tips for successful tanning treatments on page 23.

A warm and heartfelt thank you to all our readers for your support during this first year! Here’s looking forward to the next one, when we hope to bring you even more from the world of beauty, hair nails and spa.

Fiona Vlemmiks – EDITOR

70

23 Golden glow Tanning solutions to boost your returns 36 Showing the way The first GCC Professional Beauty exhibition wowed visitors and exhibitors alike, read why 51 Hello sugar Spring nail colours are all about pastels, sugary tones, nudes and corals

51

18

55 Reach for the stars Heaven skincare creator Deborah Mitchell tells us about the brand’s meteoric rise to success

Professional Beauty GCC March 2015

news

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News

All the news and views from the world of beauty, hair and spa

Robinson takes helm as Heaven launches in UAE

L

indsay Robinson has been appointed general manager of the Dubai arm of Heaven skincare, tasked with facilitating the launch of the exclusive brand into the region.

Heaven by Deborah Mitchell is an internationally renowned, organic skincare line with a cult celebrity following and famously is championed

by British royalty. The brand made waves at its official UAE launch at the Professional Beauty GCC show at the end of January. Robinson, who has worked in the UAE for 12 years, says her first task will be following up on the leads generated through the show.

She told Professional Beauty, “Spas or salons wanting to stock Heaven and offer Heaven treatments must go

through an interview process to see if we think they are the right people to represent our brand.

“We offer vigorous training and we are going to pride ourselves on ‘walking the road with the client’, with top quality training and support. We want to create good quality therapists and hopeful change the industry here by raising standards.”

Robinson’s career includes a stint as former training manager for The Nail Spa chain, head of education and quality control for N Style International and, most recently, as head of her own private education and training consultancy firm LR Beauty. She “fell in love” with Heaven after being trained

by Mitchell several years ago and after serious discussion about setting up a

Heaven office in Dubai, for some time, the pair decided to coincide the launch with the Professional Beauty show.

“We initially thought about going through a distributor but then decided against it. We decided to use the Professional Beauty GCC show as a platform to launch properly here and we are delighted that we did.”

Robinson is Heaven’s first general manager, as Mitchell herself heads up the rest of the operation. “I am really excited, it’s a challenge but an exciting one. I am very confident about its success here."

Prior to the opening of the Dubai office, Heaven, could only be imported from the UK. Read more about Heaven skincare in our exclusive interview with Deborah Mitchell on page 55.

Sofitel The Palm celebrates award success The International Hotel Awards (IHA) held in London recently proved a successful event for the Sofitel The Palm, Dubai.

The hotel scooped an impressive five accolades when it was acknowledged for its service excellence in the following categories: Resort Hotel for Dubai; Spa Hotel for Dubai, Best Spa Hotel Arabia, Best International Spa Hotel and Sustainable Hotel for Dubai.

Commenting on the hotel’s awards recognition, Sofitel The Palm’s general manager Christophe Schnyder said: “It is our honour to receive these accolades

recognising the hotel as one of the highest performing luxury properties in the region, and worldwide, while persistently preserving an outstanding level of service. Winning these awards further enhances our positioning in the luxury hotel market as we continue to not only maintain the standards, but to exceed our guests’ expectations.

Our success is a combined effort of all Sofitel Ambassadors; who demonstrated commitment to excellence and showed their dedication in creating tailor-made service to our customers.”

SensAsia expands express offerings Capitalising on the express treatment trend, SensAsia Urban Spa has designed a new fast fix menu.

The spa chain has recently launched a Downtown Diva express treatment menu at its Souk Al Manzil branch.

Designed with “time-shy, mile-a-minute

businesswomen in mind”, the express menu is filled with SensAsia’s most popular and stress-relieving massages. The treatments include the 45-minute Rapid Rub, the 30-minute Mind Your BNS (back, neck and shoulders), the Stress Survival and the 50-minute The Stretch massage.

Professional Beauty GCC March 2015

Spring Collection

Live Like There's No Midnight #01054

Party At The Palace #01055

If The Slipper Fits #01056

My Carriage Awaits #01057

Ella Of A Gir #01058

Watch Your Step Sister #01059

news

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9 Bionix takes it on the chin

GSWS drops spa from title in a bid to become more inclusive The Global Spa & Wellness Summit has undergone a name change, and is now the Global Wellness Summit Susie Ellis, chairman and chief executive of the Global Wellness Summit, said: “We feel the time has come to broaden our reach and be more inclusive, as so many industries now intersect wellness in ways we could not have imagined.”

The organisation, established in 2007 as the Global Spa Summit, underwent a

structural reorganisation in 2014.

The Global Wellness Institute was set up as an umbrella organisation, comprising the Global Wellness Institute, the Global Wellness Tourism Congress and the Wellness Evidence website.

The span of the Global Wellness Tourism Congress, now in its third year, is also set to expand this year.

The Global Wellness Summit will be held in Mexico City on November 13-15.

Voya founder scoops award

Creator of organic spa brand Voya, Mark Walton, was named Entrepreneur of the Year at The Irish Spa Awards.

The seaweed brand, which is distributed in the UAE through The Product House also picked up the Best Green Spa or Beauty Salon award for its Voya Seaweed Baths in County Silgo, Ireland.

Walton said, “We are thrilled to be the recipients of these two very special awards.

Dubai-based clinic Bionix Body Designers has launched the Ultralift treatment, designed to perfect jawlines and remove double chins.

The new non-surgical Ultralift treatment can be performed in just 2530 minutes.

“We take great pride in performing and delivering the most advanced non-surgical technologies for our customers,” said Siddharth Paul, managing director of Bionix Body Designers. “We aim to consistently pioneer and introduce technologies that give instant visible transformation, whether it’s a single session like our weight loss programme or instant rejuvenation.”

The Ultralift treatment breaks down any fatty cells and contours the skin through ultrasound pulses being directed into the deep dermis layer to promote collagen growth.

“The immediate ‘wow’ effect is visible and appreciable. Ultralift is a blessing for those looking for a good facelift without undergoing surgery or pain and also for those who unsuccessfully tried everything to melt their double chin,” Paul added.

“Our business is inspired by the breathtaking natural beauty around us and the long-standing traditions of the area… we strive to bring the full power of nature in its purest forms through the Voya range,” he added.

Voya was also shortlisted for a further four awards, which included receiving a commendation for its Love a Scrub in the Best Exfoliator Product category.

Professional Beauty GCC March 2015

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Kiefer moves to Cedar Bridge

F

ormer director of spa and leisure at The St Regis, Abu Dhabi, Christian Kiefer is embarking on a new challenge.

Kiefer has been appointed general manager at private equity group Cedar Bridge, overseeing Dreamworks Spas and Zen Yoga Studios in Dubai.

In his new role, which he started last month, Kiefer says he is endeavouring to take the vision of both Dreamworks Spas and Zen Yoga “to another level”.

Dreamworks currently has 14 locations across Dubai, but Kiefer reveals that three more openings are already in the pipeline for the next

quarter. Zen Yoga, meanwhile, boasts three studios in Dubai and offers 140 yoga and pilates classes each week.

Plans for Dreamworks also include developing its presence outside of Dubai, tapping into the three and four-star hotel segment and the introduction of new services, plus a retail line. “We will be providing a clear and structured wellness solution that never compromises. I want to make sure that a quality experience with us will match the expectation, affordable and beneficial spa experiences for every visitor,” Kiefer told Professional Beauty.

Zen Yoga will also extend its offerings at corporate level and begin providing outsourced classes to select clubs and hotels.

Kiefer, who has more than 10 years experience in the health and leisure sector said, “I have always strived for perfection and excellence in my spas and wellness centres. I believe that with true passion in the spa industry and the honest will to make significant changes in people’s wellbeing, anything is possible. Quality and consistency in the core of my vision will set the tone for all day spas in Dubai.”

New look for The Nail Spa, Ibn Battuta The Nail Spa has completed a stylish makeover of its spacious Ibn Battuta Mall branch. The revamped spa, which stretches across 1,736 square feet, now boasts eight manicure stations with a further ten dedicated to pedicures. In addition to this the spa has introduced a dedicated brow and lashes bar and four treatments rooms catering for massages, facials and waxing.

Alongside the interior refit, the spa has also enhanced its retail offering. It con-

tinues to offer popular skincare ranges

by Dr Dennis Gross and Heaven by Deborah Mitchell, but it has also added top sellers from Eve Lom and Aromatherapy Associates to its skincare collection.

Additional retail extensions include facial masks from Glam Glow, Let’s Go strip lashes and bracelets from Color Bar. The spa menu retains popular treatments including the DDG Instant Glow facial and the Back and Neck Reviver.

Zighy Bay hosts family-friendly retreats Family-focused wellness takes centre stage at Six Senses Zighy Bay this spring, with a host of specially-designed treatment programmes available for parents, and a variety of fun-filled activities planned for children.

The wellness programmes encompass everything from lifestyle analysis and specialist and locally-inspired treatments through to cuisine and relaxation techniques. Among the experiences on offer

are the Sense of Adventure, a relaxing and de-stressing programme which includes adventurous activities like mountain biking and paragliding; Sense of Functional Fitness, a programme designed to exercise mind and body, incorporating cardiovascular fitness training and Sense of De-stress, a holistic programme utilising natural and emotional healing to stimulate energy, incorporating and including foot acupressure and massage therapies.

Professional Beauty GCC March 2015

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UAE spa leaders support global spa mentorship scheme

T

he Global Mentorship Pilot Programme has kicked off with its first wave of spa managers receiving one-to-one guidance from seasoned spa directors.

There are 17 mentorship pairings in this first round of the scheme, which was developed by Jean-Guy de Gabriac, chief executive of Tip Touch International spa training and consultancy company, along with Deborah Smith, principal of wellness consultants Smith Club & Spa Specialists.

In the Middle East mentors include Christian Kiefer, general manager

at Cedar Bridge, Francisca Atunes, area director, Six Senses, Middle East & Africa, and Neil Hewerdine, vice president spa services, at ShuiQi, Atlantis The Palm.

Mentees will work with their mentors for three months, talking twice a month by phone or video conference to tackle challenges, boost their skills in areas such as marketing, finance, leadership and strategic business planning.

“This is one way to reduce the learning curve for these junior spa managers who show great potential yet need and want sage guidance to master the profession,” said de Gabriac.

This initiative comes on the heels of the “2013 Spa Career Path Survey” conducted by the Global Wellness Summit’s Spa Management Education Committee, which showed 94 per cent of spa managers reporting that a good mentor is important to a successful spa career. The survey also found that mentoring was the top contributor to becoming a strong leader and understanding human resource issues.

The second wave will launch in April, with the first UK-based mentor partnership taking part. Applications for the programme running in 2016 will begin in May.

Paul Mitchell shows UAE commitment with new training institute Professional hair care brand, Paul Mitchell, has revealed plans to set up a training institute in the UAE in collaboration with the Nazih Group.

Despite only launching in the UAE in July last year, Paul Mitchell has been in demand from salons and stylists across the country.

The institute is designed to further demonstrate the brand’s commitment to

the UAE. Commenting on the latest development for the brand Nazih Hamad, managing director of the Nazih Group, said: “After a successful launch last year, we are pleased to announce our plans for setting up a training institute which will benefit hairstylists in the UAE. This step is to further reinforce our commitment to our discerning customers.

Talise Ottoman Spa journeys into the senses Jumeirah Zabeel Saray’s Talise Ottoman Spa has unveiled a Spa Sensory Journey as the latest addition to its treatment menu.

With the aim of immediately relaxing, de-stressing and uplifting the body and mind, the journey is developed over three stages utilising a progressive series of aromas and oils.

The sensory journey begins on arrival at the spa where the reception is filled with scent of lemon grass for refreshment and stress relief, the second stage in-fuses frangipani for calm and relaxation, while the final stage is personalised with guests choosing three contrasting oils for their treatment.

Professional Beauty GCC March 2015

international news

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All the news and views from around the globe

Acne has led to verbal abuse for half of sufferers More than half of acne sufferers (57 per cent) have experienced verbal abuse from people they know due to their skin condition.

Meanwhile, 95 per cent of acne sufferers said the condition had an impact on their daily lives and 63 per cent said it affected their self-confidence, according to a survey by the British Skin Foundation (BSF).

The survey of more than 2,000 sufferers was carried out to gain insight

into what acne sufferers go through during their everyday lives.

Almost a third of sufferers said they had received unfair treatment at work or by staff, while in education and over 40 per cent said they had been bullied due to their condition.

Over 10 per cent of sufferers felt they had been unfairly dismissed from work because of their acne and almost a third said they were were not offered satisfactory treatment by a member of

Spa opens at India’s Taj Coromandel hotel The Jiva Grande spa has opened at the Taj Coromandel in Chennai, India.

The five-treatment room spa spans three floors and includes four single treatment rooms and a couples’ suite.

The spa also features a pool, a relaxation area, a yoga studio, an Ayurveda treatment room and a fitness centre.

Spa treatments include the reviving 90-minute Vellana treatment, which entails a massage using a velan rolling pin and the Soma couples’ treatment – including an aromatherapy massage, a rose petal bath.

The spa also offers wellness-based Indian, Asian and international cuisine, with cooking methods chosen for fat reducing purposes.

the medical profession.

Consultant dermatologist and British Skin foundation spokesperson, Dr Anjali Mahto said, “What is really sad [about the statistics] is that acne, for the majority of people is a treatable skin disorder…

People do underestimate acne and the impact it has on those suffering with it.

These results highlight that acne should be taken far more seriously. We also need to investigate the psychological burden of this further.”

Date set for spa at Karma St Martin's opening The spa at the Karma St Martin’s resort on the Isles of Scilly is set to open on May 1, following a multimillion-pound investment.

Facilities at the spa will include a treatment room, a relaxation area, an indoor swimming pool, a sauna and a gym.

The treatment menu will feature a blend of wellness and beauty-focused treatments, including Karma’s signature oxygen facial.

Children will be welcome at the spa.

Plants and other ingredients indigenous to the Isles of Scilly will be incorporated into spa treatments, including lavender, chamomile, seaweed and sea salt.

Judy Chapman, spa and wellness curator for Karma Resorts, said: “Karma Spa offers guests a sanctuary where they can slow down, breathe and be at ease.”

Among the fitness classes and activities on offer will be pilates and yoga, including full moon yoga on the resort’s private beach.

Professional Beauty GCC March 2015

insider

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18 The month in numbers

Average treatment room occupancy

65

%

Insider beauty, hair and nails

Insider, our exclusive round-up of salons in the GCC. It’s the easiest way to stay in the know

How did the treatment business in January 2015 compare with January 2014?

60 20 20

% BETTER

% WORSE

% SAME

January Overall the start of the year has been a positive one in the salon sector.

A majority of you reported year on year growth in your business, and this positive finding was further supported by strong treatment room occupancy and healthy rebooking rates.

When it comes to developing your business this year, expanding or improving your existing treatment offer is the key priority for many of you. This is closely followed by an interest in enhancing your customer service skills and platform. Remaining on the treatment subject, a perhaps unsurprisingly high number of you offer bridal packages in your salons, and many of you that don’t currently have any such packages expressed an interest in introducing them - perhaps part of that treatment offering expansion plan for 2015.

Percentage of clients who rebooked

63

%

On the spot Which area of the business are you most focused on developing or improving this year?

1. Treatment offering 2. Customer service 3. Retail 4. Back office solutions

61

%

offer packages for brides-to-be/wedding parties Professional Beauty GCC March 2015

How often do you update your retail offerings?

1. Every three months 2. Every six months 3. Every month 4. Never

77

%

offer machine-based treatments

insider

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19 The month in numbers

Average treatment room occupancy

37

%

How did the treatment business in January 2015 compare with January 2014?

75 25 0

% Better

Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the know

% WORSE

% SAME

January

Percentage of clients who rebooked

22

%

On the spot

Insider Spa The findings in this month’s Insider are something of a mixed bag – with positives and negatives to report. But we’ll start with the good news, year on year the majority of spas reported an improvement in business – hopefully a positive sign for the year ahead. However, on the rebookings and average room occupancy rates, numbers were lower than in previous months.

With these lower than expected occupancy and rebookings figures, it’s interesting to note that for many of you the most pressing area of business development this year is retail – potentially a great way to offset a dip in the number of treatment bookings. Another core area you’re looking to improve upon and again one that could yield stronger rebookings is customer service. Dipping back into the retail segment again, most of you revealed that you update your merchandising every three months.

Which area of the business are you most focused on developing or improving this year?

1. Retail 2. Customer service 3. Treatment offering 4. Back office solutions

63

%

offer packages for brides-to-be/wedding parties

How often do you update your retail offerings?

1. Every three months 2. Every six months 3. Every year 4. Never 5. Every month

65

%

offer machine-based treatments

Professional Beauty GCC March 2015

tanning treatments

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Golden Glow

As part of a package or a standalone treatment, tanning solutions won’t just enhance your clients’ skin, they could boost your returns too

I

n a climate that’s hot and sunny almost all year round, tanning products or treatments might seem unnecessary. Conversely however, the strong sun could be just the reason for the success of such treatments. As people start to gain an understanding of the harmful effects of the sun, rather than opting to lay on a lounger for hours on end baking under the sun’s rays to achieve that golden glow, some are choosing the path of sunless tanning.

“Sunless tanning is the most efficient way to achieve that bronzed glow, without the harmful effects of UV sun exposure or sunbeds. As we are all aware, skin that is overexposed to the sun or UV rays is far more at risk to premature ageing and skin cancer. While the sun is vital in providing us with the vitamins and minerals that we need to be healthy, overexposure can be dangerous and even life threatening,” says Shauna Ramskill, managing partner, Vita Liberata UAE. Health and safety are not the only factors fuelling the demand for tanning solutions. There are also time and coverage benefits for clients – achieving that desired glow using the sun’s natural rays can take days or weeks and generally results in unwanted tan lines and even sunburn –

tanning products on the other hand can achieve an all-over, even, sun kissed look in a matter of hours.

And similar to other beauty products, tanning products can provide a boost of confidence to users and help to conceal or tackle other areas of their body that might be concerning them.

“The benefits of sunless tanning can also extend to psychological factors… Who doesn’t feel better when they have a tan? It helps you look thinner and healthier, boosting self confidence,” Ramskill explains, adding: “It also evens the skin tone, hiding blemishes and imperfections including stretch marks and varicose veins.”

So with those benefits in mind, tanning treatments not only make a great addition as standalone treatment on a menu, especially as clients may be inclined to book a series of sessions to achieve a gradually deepening tan or to maintain a year round glow, but also as part of a bigger beauty package too.

Of course when it comes to the application of tanning solutions there are some essentials tips that can ensure clients or self-tanners don’t end up turning a bright shade of orange or covered in patchy streaks. Turn the page to read our top tips:

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tanning treatments

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Whether you’re carrying out a treatment on the client or simply advising them on tanning products they wish to buy from you, it’s essential to discuss what it is they are looking for in a tanning solution. How long do they want it to last? How dark or deep do they want the colour to be? How easily do they tan?

“Our therapists are all trained to have a client consultation before carrying out the treatment. From carrying out the consultation they are then able to recommend which shade would suit them best,” says Ramskill.

Prior to applying the tan, it’s essential for the skin to be exfoliated – this will ensure a clean, smooth result. Vita Liberata’s Ramskill advises this be done 24 hours before the application of the tan itself. Marie Moulds, St Tropez brand manager Middle East also highlights the importance of exfoliating. “For an ultra-even, streak-free fake tan, always ensure you’re working with a clean canvas,” she says, Moulds also recommends the use of a remover mitt to eliminate any old tan build up.

As a final step before application, Moulds advocates using an oil-free moisturiser on the tricky and generally driest parts of the skin. “Apply a small amount of oil-free moisturiser to dry areas such as elbows, knees, ankles, wrists and feet to avoid the tell-tale signs of tanning.”

Apply the fake tan using an application mitt – not only will this protect your hands from absorbing too much tan – but it also helps with achieving a smoother finish.

Use long sweeping upward strokes.

When it comes to hands and feet, Ramskill and Moulds say these should be done last – hands followed by feet and using whatever product remains on the mitt. “Work away from fingers towards the wrist, avoid the heel of the hand, and don’t tan between fingers.

The same with feet, only tan the top of the feet not the sides,” says Ramskill.

Once the tan has been applied, blend around those tricky areas and be sure to remove any excess tan, especially on the face around the edges of the lips, nose and eyebrows says Ramskill, continuing: “When you finish your tan use a damp cloth to take off any tan on the knuckles, knees, elbows and ankles and quick wipe between fingers and over the palm of the hand. Finish by blending all the edges, for example, hands and feet with a dry cloth to ensure no hard lines.”

Ensure the tan is touch dry before allowing your client to dress and advise them on how long to wait before showering – this can be anywhere from four-12 hours, depending on the product and the depth of tan required.

When it comes to maintaining the tan, moisturisation is key and both St Tropez and Vita Liberata have specialised products that are designed to provide a boost to the tan.

Moulds also points out the benefits of exfoliating regularly as the tan begins to fade. “Exfoliate twice a week for an even fade,” she advocates.

So with these tanning tips in hand, now could be the perfect time to enhance your menu with a tanning treatment – if you haven’t done so already.

Professional Beauty GCC March 2015

tanning treatments

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27 Product Picks St. Tropez Bronzing Lotion Ideal for creating and maintaining a deep, dark tan, and a great product for both first-time tanners and regulars, this lotion should be lightly smoothed over the skin. Advise clients not to rub too deeply though as this will cause patches or streaks.

St. Tropez Bronzing Mousse St. Tropez’s bestselling product, the mousse features a velvety texture and lightweight feel. Quick drying and easy to apply, it’s a great product for beginners to selftanning.

Vita Liberata Aqua Tanning Mitt An essential piece of tanning kit, this soft and reusable mitt is a must.

Vita Liberata Capture the Light Latte Illuminating Skin Finish A skin illuminator with a BB bronzing cream, this product adds colour to create or enhance tanned skin. It has SPF 25 too and can be used on arms, legs, décolleté and face.

Elemis Total Glow Self Tanning Cream Easily absorbed and capable of providing a natural, golden tan, just two-three hours after application, this self-tanning lotion contains macadamia nut oil, milk protein and Instabronze, Elemis’ own complex formulation of DHA and tyrosine derivatives.

Kerstin Florian Sunless Tan For a rich, natural looking tan with a sunkissed glow, select this moisturising formula. Developed with sweet almond oil and shea butter, it is deeply hydrating and smoothing to the skin.

Contacts: St Tropez: +971 50 652 96 10 Vita Liberata + 971 52 921 60 86 Elemis + 971 4 324 54 14 Kerstin Florian + 971 4 379 19 66

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business tips

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Ask the experts Our beauty experts from around the globe answer an array of questions about every aspect of running a successful spa or salon I’m looking to expand my business by offering at home manicures and pedicures.

What factors do I need to consider?

A

zur Spa has been operating a mobile spa for the past four years and it took us a great deal of sustained marketing and effort to reach a decent level of 40 per cent of total sales.

Expanding into home service can be challenging and there are quite a few issues to consider and keep in mind.

Clients in general need to trust you, as a company, before you are allowed to enter their home. For this reason, a lot of the home service happens through referrals and this takes time to build. There is therefore a need to do a lot of marketing and communication in order to inform your clients and target market that you offer this service. The good thing about home service is that you can reach a much bigger area of the market and you don’t need to focus only on your own community.

The main thing to consider when transporting all the tools and equipment is to ensure that the hygiene standards are kept at a very high level. The clients need to be told and they need to see that you actually clean and sterilise the equipment. In addition, the therapists need to be very vigilant about washing their hands in front of the clients and using sanitisers, for example. Another thing is to ensure that the towels are clean and that they smell nice.

Sometimes, the small details make the biggest difference.

Another issue with home service is logistics and ensuring that you allocate enough time for trips and that you are always on time, or at least inform the client ahead of time if

there will be a delay. Managing all the equipment and staff at different locations can be challenging and you will find that sometimes therapists will end up waiting a long time for others to finish so they can be picked up. It is also good to mention that on some occasions when you reach your client’s home they decide not to answer or they are busy with their children and you end up waiting a long time and you return to the spa with no sale, just a lot of wasted time. It is therefore, very important to always confirm with your clients and to educate them so that they also respect your time. In short, good logistics management and client relationship management are essential to keep your costs down.

So far the municipality does not require any special permit for home services, it is simply an extension of the existing business; but this could change at any time.

Another key thing to remember is not to offer services to men at home when the company is registered as a ladies salon/spa, this will result in you facing a legal issue. You could also be placing your therapists at risk too.

Overall, if you have a good service and a good client base, expanding your business to do home service can be gratifying and extremely lucrative depending on your price scheme, on how you position your service and on your overall business model.

Rana El-Eid is the founder and chief wellness advocate at Azur Spa based in Dubai.

Professional Beauty GCC March 2015

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33

What exactly are KPIs and why they are so important? How can I identify which areas to measure for my business?

K

ey Performance Indicators (KPIs) can be declared as critical success factors and drivers for our business. Numbers can talk and therefore KPIs function as early warning systems and a kind of insurance to ensure that the critical and most important business activities are closely monitored. An experienced spa owner/director should be interpreting his/her reports regularly to spot irregularities and opportunities that arise from their KPIs. KPIs will vary from business to business, according to individual needs. It is crucial to identify your weaknesses.

For example, you might find that your mornings are not the busiest in the spa. If you pull a report showing your rooms or therapist utilisation this clearly will show. This measure is also known as spa productivity or treatment room occupancy and this KPI tells you how productive your treatment rooms have been in a given period.

Consequently, you know that you need to look at raising the occupancy levels in the morning through promotions or other initiatives.

KPIs are a great educational tool as well and a good leader will involve staff in interpreting reports and looking for solutions to areas of weakness. This can also stimulate competition between staff members. For example looking at retail performance percentage will motivate low performers to strive to get closer to the highest performers in the team. In general, spa directors should not hide their key business indicators and should openly share results and growth opportunities with their team.

It is also imperative that consistency is given in all interpretation as only then will you uncover your business shortfalls and opportunities. I would recommend scheduling an hour a week in your diary to do this so it becomes a habit.

Christian Kiefer has worked in the spa and fitness industry for over 10 years. He has been in the Middle East since 2010 and has just joined Cedar Bridge as general manager and will be overseeing 15 spas and four yoga studios.

Professional Beauty GCC March 2015

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35

What should I do if a pedicure client has a fungal infection?

F

ungal nail infections are more common on the nails of the feet than the hands, though with the popularity of gel nails, the incidence of damaged finger nails leading to bacterial and fungal infections is increasing. Fungal nail conditions can affect men and women.

The deterioration of the nail or nails is gradual and once infected this can spread from the feet to the hands. The onset of a fungal condition can follow an injury to a nail, which makes it more susceptible to an infection. It can follow illness, can be due to low resistance to infection, or it can even follow the use of medication to treat a medical condition.

A fungal nail condition can be difficult to diagnose and can vary in appearance; it can be discoloured, crumbling, thickened, or just look different to the other nails. A damaged nail can also resemble a fungal nail condition and nails can also appear to be fungal if they are stained – but often they are not infected and this is just an external appearance. Fungal nail infections can be confirmed with pathology and nail scrapings, which is done under a microscope, and culture studies.

The therapist treating a client with a fungal infection should be wearing gloves as with the use of gloves there is no risk of cross infection from the infected nail to the therapist. A skin preparation should be sprayed to cleanse the hands and feet prior to any treatment beginning, and the skin wiped down with a gauze swab. A new swab should be used for each hand or foot – and thrown away immediately into a bin so that it is not used to cross infect.

Sterilisation of instruments is very important – if you are treating a client who may have a fungal nail condition it is imperative that the instruments you use are properly sterilised so that this is not passed on to someone else.

At Margaret Dabbs all instruments are professionally sterilised in a sealed pack, and every client is treated with a sterile set of instruments that is opened in front of them.

Clients should be confident that they are not going to be infected with the use of dirty instruments and clients these days are very well aware of health matters and will be watching for such things.

The use of a shoe sanitiser is also very helpful as there is no point treating a fungal condition to reinfect with footwear – at Margaret Dabbs this is a service that is also provided and cli-ents can bring in their footwear to be sterilised – for a very small fee. It is also excellent for training shoes.

Topical applications often do not work as the condition is systemic – which means it is internal. Oral medication is a long term treatment that can take nine to 12 months and therefore it is not always desirable or recommended.

Natural remedies like tea tree oil can be used in the neat form, however this can also lead to a yellow discolouration of the nail as it stains.

We have just launched the nail cleansing system at the Margaret Dabbs Sole Lounge, which has been pioneered to treat nail fungal conditions and consists of a laser machine passing light (phototherapy) over the nail. Four treatments are recommended at 14 day intervals and this is a pain free cure for fungal nail conditions, and every nail is treated, not only the infected one(s) to ensure the conditions is completely eradicated. PB

Margaret Dabbs is a trained podiatrist and the founder and chief executive of foot care brand Margaret Dabbs London. She has also set up a number of clinics in the UK and UAE.

Professional Beauty GCC March 2015

show review

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"To start with the focus on bringing together a high level of trade professionals under one roof was remarkable.

It benefitted us greatly as an exhibitor enabling us to showcase our brand presence to desired channels�

Mohamed Madi, group president of Madi International

Professional Beauty GCC March 2015

show review

professionalbeauty.ae

37 “It was a great show – we haven’t stopped!

We’ve met a lot of people and everyone who came to the stand was a serious buyer” Peter Dowling, founder House of Maria Dowling

Showing the way The GCC’s first Professional Beauty show offered unique networking opportunities and was a platform for new launches and products

P

rofessional Beauty GCC welcomed 3,742 trade only visitors from the world of beauty, spa & hair where the emphasis was on quality and professionalism.

The well-attended event held on January 25 and 26 at the Madinat Jumeirah, Dubai provided an environment for real business opportunities and industry education.

“It was my first visit to a professional spa and beauty exhibition and convention and it was a ‘wow’ experience,” commented Ameera Rabia from Dubai Ladies Club.

It was a great opportunity for networking and to get to know more about the industry.”

“Visitors to the stand have been quality buyers, no time wasters or window shoppers – we’ll definitely do the next Professional Beauty show! There have been great networking opportunities with people throughout the industry”

“Our successful exhibition at the very first Professional Beauty GCC Event in the Middle East, enabled us to promote LPG’s innovative products and services in anti-ageing and body slimming. We have exchanged ideas with top global beauty, spa and wellness professionals and the full two days gave us a chance to meet potential clients and industry experts in the spa and beauty industry”

David Go’shay, Revitalash UAE

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Professional Beauty GCC March 2015

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show review “One hundred percent of people that have come to our stand have bought Heaven skincare! The show might have appeared smaller than some, but the calibre of decision-makers has been outstanding”

39

Deborah Mitchell, Justin Graves, general manager at Spa Resources founder of Heaven International said: “I found the first Professional Beauty skincare Show in the Middle East tremendously successful for Spa Resources International. It provided an additional platform for us to engage with the local spa industry (with old friends and new) and showcase the best of both Elemis and Bliss brands. For me, the event created new business and contacts, increased existing business and provided many strong leads for my sales team. I have no doubt Professional Beauty will go from strength to strength in this region."

Visitors got to view 115 professional brands and were treated “It to many highlights and launches. One of these highlights was the first show and the main included the official launch of Heaven by Deborah Mitchell reason I attended was skincare into the region. The cult brand which is due to the spa convention championed by celebrities and royalty attracted many – that was a major attraction buyers to the company’s gorgeous stand. for me. We’ve had good quality visitors to the stand with high Elemis held it’s regional launch of the Biotec facial potential from each client. We machine at the show. The machine is capable of providing will be back next year” seven different facials through five different technologies.

Sammy Gharieni, founder The facial programmes are designed with different goals in and CEO of Gharieni mind such as reducing fine lines and wrinkles or a treatment for sensitive skin.

Sparkle Lips also used the show as a launchpad for its concept in the region. The company had great interest from make-up artists and salons for the striking product, which uses a hypo-allergenic adhesive to apply glitter to the lips.

Alongside showcasing their existing products lines, hairbrand Aloxxi displayed its new product line, Dimensions, a colour which can highlight, lift and deposit in one step removing the need to bleach and then tone.

With exhibitors already signing up and conference speakers “It has been pledging support, plans are already afoot to make the a very professional second Professional Beauty GCC exhibition even better show. We have actually next year. Read on for our report on the Live Stage, Nail been opening accounts on the stand instead of chasing Competition, Seminars and The inaugural Professional people after the show. We’ll Spa and Wellness Convention.

definitely do the show again next year” Nina Xanthakou, brand ambassador, Jane Iredale

Professional Beauty GCC March 2015

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41

Skill set Seminars and live demos meant that there was much more than products and treatments on offer at Professional Beauty GCC The Live Stage All the big hair brands such as Aloxxi, Goldwell and Davines gave demonstrations on how to create cutting edge looks with exciting colour, cutting and styling techniques.

The First Nail Master Competition Sponsored by CND, the competition enticed therapists and nail technicians from across the UAE to enter the various categories which included Pink and White nail art, Permanent polish, Bridal Boxed nail art and Freestyle. The overall winner was Pham Thi Tuyet from House of N Spa. Denise Wright, nail competition judge and organiser said, “It was great to see how everyone was on board with this first competition and we had a good standard.

The therapists found it a real morale boost and I think that the competition will be even bigger and better next year.”

“I have been to many Professional Beauty Shows globally and considering that this was the first, it was very well organised and well attended.

I will go back to the VCTC and recommend that we need a bigger presence here in the future” Donna Waugh, VTCT senior school manager at TLT Academy

Professional Beauty GCC March 2015

show review

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43

Programme of seminars The seminars were designed to help visitors expand their skill base, learn about the hot industry topics and discover how to grow revenue.

Popular sessions in the seminar programme included Maria Dowling’s “Customer Care; It takes customers not just to make a business, but also to build a brand” which packed out the seminar area. The creative director at Mariadowling salon and managing director House of Maria Dowling and Professional Beauty columnist was delighted to share her knowledge with the visitors. She said, “We had a very positive outcome to a great first event and gained an invaluable insight into an international level ‘boutique’ style show on Dubai soil. The marketing was carefully targeted resulting in a high quality of visitors and brands on display. Professional Beauty successfully brought its experience and knowledge of its UK show, while adding a regional twist to what I believe will soon become THE beauty and spa event for professionals in the region. Looking forward to next year already!”

“I found the show for its first one to be great it had a wonderful feel to it and I think the combination of quality exhibitors and quality visitors contributed to its success. As an exhibitor you are looking for quality leads not quantity and this show definitely delivered this. We have booked again for next year” Claire Gittus, managing director of Aspire Beauty Trading and seminar speaker

Professional Beauty GCC March 2015

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47

Pivotal Platform

T

he inaugural GCC edition of the Professional Spa and Wellness convention was a triumph.

Speakers and delegates agreed that vast networking opportunities and information sharing were a key part of the event’s success, as was the wide range of interesting topics.

Highlights included the KPIs and International Benchmarking session chaired by senior director of global spa operations, Marriott International, Kenneth Ryan. The topic revealed the need for a mentoring programme for spa managers who have not always had the necessary training or been involved in hotel’s business meetings and planning. Read more about this in our news pages.

The audience enjoyed the chance to quiz some of the leading lights in the industry when Andrew Gibson, vice president of spa and wellness at FRHI, Jeff Matthews, president at Steiner Spa Consulting and chief operating officer at Mandara Spa, and Anna Bjurstam, owner Raison d’etre and vice president of Spa at The Six Senses were put “I am an on the spot in the All You Can Ask Anna, infant in the spa industry and it has been Jeff and Andrew Q and A sessions.

an education being here.

I’ve learned so much about the industry and had the opportunity to hear from and meet the key players” Darshana Mehra, business

development manager, The first Dubai Poya Professional Spa conference was indeed the professional calibre we all anticipated and beyond. The panel of speakers was diverse and informative at all levels keeping us, the audience glued to our seats. It was emotionally engaging, educational and networking was excellent. The exhibition hall was vibrant and a perfect size. Great work Professional Beauty Group” Daniella Russell, managing director Spa and Wellness Consultancy

Professional Beauty GCC March 2015

interview

professionalbeauty.ae

49

Demanding perfection, delivering quality Fadi Sawaya reveals his company’s commitment to servicing the regional market and what it takes to succeed in the international arena

T

o members of the beauty industry across the region

Going international

Sawaya is a recognised and respected name. As a

International demand, of course, brings with it international

distributor for brands including Orly, Morgan Taylor,

expectations and international standards and Sawaya says this is

Gelish and Clashes, Sawaya has built a reputation

where the company’s continual drive for perfection proves key.

for delivering sought after international brands to

From the outset of product development through manufacturing

the regional market and offering high levels of customer service to its clients. But its chief executive officer, Fadi Sawaya, is not one

and marketing Sawaya demands excellence and high quality.

“This is a policy that we follow, to ensure everything is perfect,

to rest on his laurels as he reveals to Professional Beauty.

and added to that is all the passion that we have in our company,”

Meeting market needs

he continues. “An example of that, is the rate of rejection when we

When it comes to the Middle Eastern market, Sawaya explains

are manufacturing. When I went to the manufacturers - and we

that the company has always sought to bring something new to

go to the best manufacturers in the world - I said I wanted a rate of

the region, to examine the needs and requirements of the local

rejection as a means of quality control towards Provoc lashes of

consumers and to deliver to them a product that met those

30 per cent and that is the maximum rejection rate. I said I want to

needs. “Our policy is not to do the same as the [market] leader; it

do this right because demand is related to quality and I don’t want

is to do what is needed,” he says. Expanding upon this idea,

any mistake about that. So the perfection we seek also plays into

Sawaya details how his company adopted this approach in the

our leadership in whatever we are selling. It is how target-oriented

artificial eyelash market and quickly identified a need for a

we are towards quality.”

different type of eyelash in the Middle East. “We discovered there

Sawaya says success is by no means easy, but a combination of

was a need in the Middle Eastern market for a blacker lash, for

unique know how and an ability to identify trends early or even

thicker hair, for more volume with the lashes; the shine and the

speculate on what may become a future trend can provide a key

curve is also different. The density of the make-up in the Middle

advantage. Provoc’s lashes and semi-permanent gel eye and lip

East also meant that you needed a different type of lash. We had

pencils provide that unique component for Sawaya, but as a

to study that need and provide the market with a different lash to

company they are committed to continually evolving, developing

the one that was being imported.” When the company

and meeting market needs. “We have to keep innovating and we

successfully fulfilled this need with its Provoc branded lashes,

are always developing and making new things, trying to raise our

Sawaya says the response was immediate and exponential.

brand awareness and make it outstanding, and provide affordable

Sawaya also discovered that the demand for its Provoc eyelash

prices,” he says.

range was not limited to regional consumers. “Today we are

Future plans

exporting our products to the USA and Mexico; we are in London,

That innovation and development now extends into its Provoc

Moscow, Johannesburg, Sydney, New Zealand… we are

Manikit and Pedikit products, which the company believes will

everywhere in the world,” Sawaya says.

prove transformative to the salon market.

“The Manikits and Pedikits are part of a bigger project, which is a hygiene targeted project, intending to meet salon disposable needs. Now we have maybe six products that are ready to be sold, but by the end of 2015 we are going to have 20 that are disposable and ready to be provided to salon owners and professionals,” Sawaya reveals. While its disposable product range might be expanding rapidly this year, product quality will remain at the forefront of its development.

Concluding our interview Fadi Sawaya reflects on the company’s impressive achievements saying: “We don’t have a name that we inherited from 20 years ago, we’re not coming from a country that is known for that product, but we’re competing with the best names in the world.”

Call Sawaya: +971 4 379 99 39

Professional Beauty GCC March 2015

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51

Hello sugar Out are the sombre nail tones of winter and in are pastels, sugary tones, nudes and corals writes Andrea Anastasiou

S

pring is upon us, which means it’s time to embrace new colours and application techniques in nail salons and spas. The start of a fresh season heralds the introduction of a whole new palette of fun, flirty nail colours to play with; out are the sombre tones of winter and in are pastels, sugary tones, nudes and corals. In terms of technique, the experts say that texture is set to make waves for spring, as well as double French manicures and exposed nails. Here’s a closer look at what’s going to be big this season.

Trends and colour Charlotte Knight, Ciaté’s chief executive officer and founder, says that pastel, muted tones will dominate this spring’s nail colours. She explains how pretty pastels are the perfect step between icy winter glitters and bright summer neons. “Chanel served up a magical display of pastel hues on the catwalks of the Haute Couture spring/ summer 2015 show, and both Busardi and Burberry have embraced these tones in their spring/summer 2015 collections,” explains Knight. “Our Ice Cream collection includes five beautiful soft shades, which can be worn separately or mixed up for a bit of fun. And nearer summer,

when you’re ready for a bigger splash of colour, you can complement your pastel nails with an accent nail featuring our ice cream sauce nail sticker,” she says.

At Artistic Nails, the colours for spring are full of fun, edgy and flirty themes. “The Artistic Nail Design Femme Florale Nail Collection is not for the faint of heart,” explains Janna Ilebaeva, sales and education manager for Beauty Essentials Trading. “The collection starts with Killer Stems – a mantis green that is refreshing and bold, and ends with It Takes Tulips to Tango – a bright, purple-pink orchid. For those who love blue, Budding Fixations is there to complement your favourite pinks, reds and oranges. For the real extroverts, Petal to the Metal’s vibrant coral hues will have you standing out from the crowd,” says Ilebaeva.

Orly International’s colours for spring are inspired by the culinary world – think sugary candy and artificial food dyes. John Galea, director of communications at Orly International says that the sugary tones and experimental shapes rewrite the girly code with a coquettish and ultra-design twist. “The palette, breezy and delicate, is inspired by tones of syrupy pastels: bubblegum pink, mellow marshmallow, frosty mint and lemon meringue. All sugary sweet this season,” he explains.

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spring nail trends

53 season, as well as clean, natural colour. “This is always on-trend, especially for any glamorous event,” she says.

Claire Gittus, general manager of Aspire Beauty Trading – distributor of Spa Ritual, says that this season, texture is big, ranging from matte to high gloss, and even glitter.

Texture is also big for Ciate this spring. Knight echoes Gittus’ comments by observing that there have never been so many different textures on the catwalk as we have seen this season. “One of our favourites is the soft sheer chiffon that many designers can’t seem to get enough of and we don’t blame them,” she says. “Our Liquid Chalk Collection provides a super soft, chalky textured finish – it’s like chiffon on the nail.

A spring 2015 manicure must-have!”

Orly’s Sugar High collection features six new colours that have been pulled straight from the shelves of classic desserts, such as buttery frosting, liquorice and raspberry cream.

Suzana Younsi, lead trainer of nails and makeup at Madi, says that LCN’s upcoming collection highlights this year’s trends for spring colours. The new collection includes colours with names such as Hashtag my Highness and Picture Perfect, which are indicative of the playfulness of the palette. “Since winter just passed and we are now moving into spring, these colours bring a vibrancy into the new season. Also, these are the must-have colours if you have a love of selfies,” she jokes.

Finally, Alison Poole, brand and marketing manager at The Nail Spa, says that colours this season are clean and fresh.

These include whites, nudes, taupes, and pastel coral shades, as well as chic gold and silver metallic used on exposed natural nails.

Technique For spring, there are a number of techniques that are on course to be popular. According to Poole, there are two main trends at The Nail Spa. Firstly, the exposed nail – a technique that involves using polish to create designs and patterns that expose the bare natural nail, as seen on the Delpozo, Rodarte and Zimmerman spring/summer 2015 runways. “Secondly, the double French is a new trend that we haven’t seen in past seasons,” says Poole. “Last season was all about the halfmoon mani, and now the traditional French manicure has been given a style update. This technique involves using two colours on the French tip instead of one, simple but effective,” she concludes.

Meanwhile, Ilebaeva says that there’s no limit to nail art this season. She explains how over the last few years, all sorts of techniques have been used, including multiple nail polish colours used in combination with nail art pearl, rhinestone charm and Swarovski crystals. These will all be seen this

Galea highlights how nail technicians this season will be making the most of the season’s pastel candy tones and adding a ’60s element to styles. “From straight to freehand, swipes of colour add a graphic edge to otherwise simple nails.

A two-tier effect emerges as colours are painted on in dual blocks, or the natural nail is used to provide a contrasting tone,” he explains.

A flourish of artistic talent will also be on display this season according to Galea, as specialised nail technicians create colourful and highly conceptual designs for a striking finish. “Skillful nail technicians are employing ever more outlandish embellishments to create dramatic looks, using beads, pearls and crystals to create polka dot effects, and jumbo-sized, brightly-coloured letters to add to the ’60s party vibe,” he says. PB

Artistic Nails call Beauty Essentials +971 50 596 99 82 Ciaté call Beauty Solutions +971 4 374 69 70 LCN call Madi +971 4 338 27 73 Spa Ritual call Aspire Beauty +971 4 813 51 10

Professional Beauty GCC March 2015

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55

Reach for the stars Launched at Professional Beauty GCC, organic skincare brand Heaven is coveted by British royalty and celebrities worldwide. Fiona Vlemmiks meets creator Deborah Mitchell and learns about the brand’s meteoric rise to success

F

ive minutes into my interview with facialist to the stars, Deborah Mitchell, and I’m already itching to try the skincare range. She has an infectious passion for her brand, which hit the headlines in the UK press when it was revealed that Catherine (Kate), Duchess of Cambridge used Heaven facials in the run up to her wedding to Prince William to maintain her English rose complexion. Now the British brand has opened a Dubai branch in order to distribute to salons and spas in the region, I am eager to learn what is it about this professional line of products that causing such a buzz.

Mitchell explains that she started from humble beginning as an 18-yearold mobile beauty therapist in Shropshire, England.

Always passionate about using only the best ingredients, and eager to control her own acne, she concocted homemade products to use with her unique form of facial therapy which soon attracted her first celebrity clients ’80s pop band Duran Duran. The word spread and Mitchell realised she needed to create products with a longer shelf life for clients to purchase, while staying

true to her organic principles.

Heaven skincare was born and Mitchell began training people in her pioneering facial massage, which she named LIA therapy; Lymph Drainage, Incandescent Massage, and Acupressure. “I started small but I grew very quickly and soon I had staff working for me around the clock who were trained in my treatments, reveals Mitchell.

“LIA therapy is still our most prized possession! It removes puffiness around the eyes, lifts double chins and at the same time offers a spiritual experience. Training in LIA therapy turns an average therapist into the best therapist in the world.”

The buzz Mitchell soon had an impressive celebrity following (Heaven is endorsed

by Victoria Beckham, Kylie and Dannii Minogue to name but a few) and it soon attracted the interest of the British Royal family. It was while treating the Duchess of Cornwall that she was inspired to create her hero product, the Bee Venom Mask. “I caught a glimpse of myself in the mirror and I looked old. I didn’t want to use botulinum toxin so I began working on a natural alternative,” she tells me.

The result was her patented ingredient Abeetoxin, which is derived from bee venom, safely extracted without hurting

Professional Beauty GCC March 2015

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interview

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"It is good for eczema and anything you would use a steroid cream for, the bee venom encourages collagen and elastin. You could say the bee venom cures skin” the bees, and used in products such as the cult Bee Venom Mask and therapies such as the Heaven Bee Sting facial.

“The bee venom mask is great for acne and anti-ageing,” explains Mitchell.

It helps sunburn and is great for itchy skin. It is good for eczema and anything you would use a steroid cream for, the bee venom encourages collagen and elastin. You could say the bee venom cures skin.”

The crème de la crème of the bee venom range is the Gold Bee Venom mask, which contains double the amount of active ingredient as the original mask.

Mitchell only produces 500 products in each country she supplies and individuals can only purchase this product once in a lifetime. Those who have bought the product join the Heaven “Gold Club”. Black and Silver Label Bee Venom masks are also available.

As well as the Bee Venom range, Heaven has an extensive line of products to suit all skin and body needs.

The newly-launched Stratosphere range is expected to achieve success in this region. “One of the new products that I invented, for the Stratosphere range, is called Hydrogel which is perfect for this market,” comments Mitchell. “The reason for skin problems here is largely due to air conditioning and lack of water in the skin’s tissues. This replenishes and firms at the same time, preventing a puffy face or puffy eyes.”

Dubai designs Although Heaven products were previously available through a few select spa chains (N Style and The Nail Spa) in the UAE, they were imported from Heaven in the UK. The company’s new office has just opened in Dubai Marina with general manager Lindsay Robinson appointed at the helm (see our news pages), and will offer training and support for business partners.

Yet there are no plans to saturate the market. “It’s not about whether salons or spas want Heaven,” Mitchell explains, “it’s about whether they are the right people for Heaven. Everyone who stocks Heaven makes a lot of money and their business grows, but we would prefer to keep it exclusive. We interview salons and therapists before they can be accepted to take on the range and learn our treatment methods.”

From the response at the Professional Beauty GCC exhibition it appears that businesses will be clamouring to do just that. “People at the exhibition loved the philosophy of the brand, the passion behind it, how it looks, the ingredients and what they do. The asked ‘who is your competition and what do you compare it to’ and I answered ‘we don’t compare it to anything! It’s totally unique’.” PB

To learn more about Heaven Dubai call + 971 4 278 51 45 or visit dubai.heavenskincare.com

Professional Beauty GCC March 2015

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hair opinion

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Service with a smile

Use your own experiences as a benchmark when creating a good customer service model, advises Maria Dowling

W

hen I’m speaking about good customer service in the salon I often refer to my own experiences.

We have all had experiences with customer service that stick in our memory - some good, some not so good. Unfortunately memories of the bad ones tend to last longer; most of us have places we wouldn’t go back to because the customer service was so bad. Yet if we dig deep in our memories we can all remember the last time we received good, memorable customer service.

I firstly ask myself “what makes good customer service for me?” Whether I’m buying my morning coffee, choosing a new outfit or enjoying a meal in one of Dubai’s five star eateries, the fundamentals of good customer service are always the same.

I look for someone who takes control of the situation, who speaks with knowledge and care, and makes my decision an easy one. In all industries, giving a good service means staying one step ahead of the client, helping them to feel relaxed and confident in their decisions.

Even the smallest of outlets can really differentiate themselves through customer service I always say a smile is worth a lot, and that rings true in all industries whether you’re face to face with a customer or talking over the phone (yes, smiling on the telephone really does work).

One example of an outlet that gets it 100 per cent right, in my opinion, is the Lime Tree Café on Sheikh Zayed Road. I visited in December to buy some festive gifts, and the representative really made me feel she was helping me rather than selling. How did she do this? She had knowledge of the product but also a good creative eye so

advised me on the wrapping and how to present the gifts.

I felt relaxed enough in the knowledge that she knew her product inside and out, and wasn’t just selling something she was told to sell. It made my life so much easier and by the time we were finished I came out with gifts that I would love to receive myself.

What was great about this experience? A smiling face, impartial advice, attention to detail and a great product at the end of it. Would I go back again and recommend it to friends? Absolutely.

I always tell my staff to treat every customer as if they are writing a review on you and your business. It makes you sit up, take note and be aware of every element of your customer service procedures, from the minute you walk in the door to the time you leave.

Even the smallest of outlets can really differentiate themselves through customer service. One example is a shop I visit around the corner from my house. It is a typical community, family run store - a basic, no frills kind of shop. The first time I went in the staff were so helpful that I decided to go back. The second time I visited, I needed a specific light bulb. I was greeted with a smile and a “welcome back”, and when they didn’t have the specific light bulb I needed, they took a photograph of the bulb, and told me to come back tomorrow. Sure enough, when I returned, they had exactly the bulb I needed. A great customer service experience that was unexpected and appreciated.

It really is the little things that make a difference to your business; the little things really do count and create a great experience, a lasting impression.

For every industry, it is important to take a look at the different points of contact, and if extra training is needed, start it today!

Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call: +971 4 345 42 25.

Professional Beauty GCC March 2015

hair expert

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The Hair DOCTOR

Our expert Dr Mike Ryan explains male pattern hair loss – and how to treat it

E

vidence of male pattern hair loss dates back 4,000 years. During the time of the Roman Empire, men wore their hair forward (like Julius Caesar) to hide their receding and thinning hair lines. And throughout history there have been countless “baldness cures” ranging from snake oil extract and stinging nettles to bat’s ears and bird droppings. And no - they didn’t work!

Hair loss and hair thinning are unfortunately experienced by the majority of men as they age. It’s natural and inevitable, like grey hair or wrinkles. However, as with the signs of ageing, there are things that can be done to improve thinning hair.

Male pattern hair loss can occur in both men and women, but is more common and also pronounced in men. Falling hair and shedding is normal but if the amount becomes excessive it should be checked out by a trichologist.

You may notice that men with obviously thinning hair, and those that are bald, have more hair on their body, particularly their chest and back. There is a reason for this. The same hormones (androgens) that cause body and facial hair to become longer and stronger cause scalp hair to fall out in those with a genetic predisposition and follicle sensitivity.

Frequent shampooing does not cause hair loss as some people believe Internal treatments try to control the body’s production of dihydrotestosterone (DHT) - the male hormone that causes a miniaturisation of hair follicles in those with a genetic predisposition. Drugs used to treat male pattern hair loss are called 5-alpha-reductase inhibitors.

5a-reductase is an enzyme found in your adrenal glands that converts testosterone to DHT; these drugs attempt to restrict its effects.

Minoxidil, or Regaine (Rogaine), is an external treatment for hair loss. It was originally an oral medication used to treat hypertension. But it was also found to cause hair growth on the face, body and scalp.

Minoxidil dilates blood capillaries. On its own, it doesn’t influence the effect of androgens on follicles or the conversion of testosterone to DHT. But mixed in a 2 to 5 per cent solution it can initially help with the appearance

of fine or thinning hair by making it darker. It also coats the hair giving the “feel” of added thickness.

Products such as Revivogen and Tricomax have a much better success rate than minoxidil and they are natural as opposed to synthetic treatments.

Low Level Laser Therapy (LLLT) is now being used by many and the new generation of laser helmets are proving successful in thickening the hair shaft, reducing inflammation of the follicle and improving the density and coverage by around 20-25 per cent. The hair will not grow back in its entirety but if clients start early (at the first signs of thinning), they should have a greater result.

Keeping the scalp clean is paramount, so daily shampooing is a must. Frequent shampooing does not cause hair loss as some people believe.

Topical anti-androgens can be very beneficial to hair loss. Anti-androgens are drugs that reduce or block testosterone – and therefore DHT/5a-reductase - from reaching your hair follicles. Taken orally, the amount of anti-androgens needed to help with hair loss can cause side effects and sometimes even large doses do not sufficiently reach the scalp.

There is no over-the-counter treatment that is going to grow the hair once it is gone. Although treatments may slow the loss down, it will not cure baldness.

Once the hair has thinned so it is exposing the scalp and hair line a hair transplant becomes an option. This is a fairly quick procedure and discomfort only lasts a few hours. If all the hair has gone then a hair system is a sure fire way of reclaiming youthful good looks. These are not wigs, they have a similar principal but are far superior in every way, and totally undetectable.

This article is intended for information only. Please consult a qualified doctor or trichologist before embarking on any course of treatment

Dr Mike Ryan is a trichologist working exclusively in Vivandi’s HairSpa, the leading hair restoration centre in Dubai which specialises in effective, non-surgical hair loss treatments. Vivandi also supplies hair loss products for professional use.

For more information visit www.hairspa.ae or www.vivandi.ae

If you have a question for Dr Mike, please email fiona@professionalbeauty.ae

Professional Beauty GCC March 2015

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Centre of excellence With a loyal customer base that spans three generations of families, Hayat El Khatabi tells us the secret of Abu Dhabi-based Physiomins success Tell us about your background in the How many staff members do you have and beauty industry and how your business where do you recruit them from?

We are a team of 24 staff comprising hairdressers, has evolved?

My journey in the beauty industry started in 2003 when the centre was then a French franchise called Jacques Dessange. I was the operations manager and it was very challenging in the beginning but in time I gained enough confidence and knowledge to conquer the world of beauty! I gained good experience from the Dessange group. In 2005 we decided we wanted the ability to choose our products and services without being under the pressure of the franchise regulations. So we changed the name of the salon to Physiomins Beauty & Slimming Center and we underwent a complete renovation in order to expand our services to slimming treatments.

Which brands do you use? What elements are important when selecting brands for your salon?

We focus on premium quality products. To name a few, we use L'OrĂŠal Professional for hair colouring, the luxurious brand KĂŠrastase for hair treatments (we have even dedicated a cabin just for hair treatments), Great Lengths Hair Extensions, Essie for nails, Nimue and Mesoesthetic for skincare, as well as many other international brands. We select the brands we use based on quality and effectiveness, the training and education provided by the brand and the development of the brand through the years.

therapists and assistants and we are in the process of recruiting more staff for the nail section. We receive a lot of CVs and we recruit also through referral, we hardly use recruitment companies. All staff members joining our centre get a full training programme by our business partners. Hairdressers get a minimum four training sessions every year in the L'OrĂŠal academy, and once a year we invite a famous hair trainer to our centre to spend a full day with our staff and share with them the latest hair trends.

Who make up your client base?

Our client base is 70 per cent local and the other 30 per cent is a mix of expats from various countries. Most of our clients are regulars and some of them have been coming to the centre for several years and they are part of the Physiomins family! We do have three generations coming to seek our services daughter, mother and grandmother; it is amazing to see some girls growing up and becoming brides! Helping them get ready for their big day is such a joy.

How do you see the beauty industry evolving in Abu Dhabi? What are the particular challenges and opportunities?

More than ever, women have decided to be beautiful

Professional Beauty GCC March 2015

couperose therapy

the first system – care for skin with vascular problems

In skin affected by rosacea, production of a growth factor increases, making blood vessels more active (vascular hyperactivity) and stimulates blood vessel endothelial cells (inner blood vessel layer).

The couperouse concept in cellucur with its innovative ingredients like VEGFstop limits growth factor of the blood vessels, the creation of new blood vessels is prevented and redness is countered.

• soothes inflammation • visibly reduces enlarged capillaries • optimizes blood vessel flow • improves skin tolerance noticeably • gently stimulates microcirculation • enfolds strong anti-inflammatory effect

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for themselves. In an era of globalisation where fashion and beauty are becoming internationally essential, Abu Dhabi is a beautiful city. We are calm but strong and growing demographically and economically so the size of the beauty industry is definitely growing with this and people feel more secure about spending.

What has been your greatest achievement in regards to the business?

The decision we made to change the name of the centre.

There was a big risk of losing our clients but it turned out to be the best decision ever, we gained more business that we ever dreamed we would.

What is your vision for the company in What differentiates you from other businesses and what is your particular 2015 and beyond?

We see ourselves bringing the best to everyone we touch. formula for success?

We have the best qualified staff and products - we have never compromised on quality and we never will. That’s what has made us a trustworthy beauty centre over the years. Our project for 2015 is a total renovation of the nail section area and for 2016 it is the opening of another Physiomins branch.

The services we are offering are very personal so you must have the clients’ trust. That is our formula, gaining the trust of our customers and making them feel welcome and safe by putting hygiene and professionalism as our number one priority. We designed our centre so that clients can see what products are used on them and if necessary we mix products in front of them. Also we ensure that we listen to our clients’ suggestions and make sure we act on them. We take any complaints from clients very seriously and learn from them so we can improve.

Finally, which beauty or hair treatment could you not do without?

Firstly Kérastase hair treatments! Since I colour my hair often, the treatments keep my hair healthy and shiny. Also our vitamin C with collagen facial is imperative for me as it gives my skin a boost of clarity and plumpness. Twice a year, I do a course of LPG treatments to maintain my silhouette.

Hayat El Khatabi is general manager at Physiomins, one of the most established and popular beauty centres in Abu Dhabi

Professional Beauty GCC March 2015

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treatment reviews

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Smoothing things out War is waged on wrinkles this month, with an anti-ageing hand therapy and two very different facials Spotlight…

The tailor-made anti-ageing facial by Forlle’d at the Heart & Soul spa, Al Barari The lowdown: This non-surgical bespoke facial employs Forlle'd products, an elite Japanese cosmeceutical range.

I am invited to try the treatment at the Heart and Soul spa, currently the only venue in Dubai offering Forlle’d products and treatments.

Forlle’d uses a patented manufacturing process utilising technology based on the discoveries of Nobel Prize winner Koichi Tanaka.

Low molecular hyaluronic acid, Hyalogy, is one of the basic components of Forlle’d skincare. Hyaluronic acid plays a vital role in metabolic processes such as cell interaction and synthesis. It can hold approximately 6,000 times its weight in water, which provides moisture to our skin to help it retain elasticity and a youthful appearance.

Forlle’d patented complexes of hyaluronic acid are 600 - 4000 times smaller than ordinary molecules so can penetrate deep into the skin to rehydrate and rejuvenate from within.

Heart & Soul’s facial is tailored to the individual’s needs so after a skin analysis, my therapist opts to concentrate on superficial wrinkles and pigmentation. The first step is cleansing with the P-effect Clearance Cleanser, followed by the P-effect Re-pureance Wash, which is applied using feather brushes. The cleanser feels foamy and makes my skin tingle softly, while the light strokes of the feather brushes feel wonderful. These steps are repeated again throughout the facial so my skin is effectively cleansed four times. Normally

cleansing is my least favourite part of a facial but I really enjoyed this step, which made the facial quite unique. The Hyalogy Platinum Lotion, which tackles pigmentation and delivers the hyralonic acid is then applied followed by a divine massage using the Platinum Essence. The massage concentrates on pressure points, lymphatic drainage and lifting the main muscles of the face. The skin is cleansed again and this time cleansing is followed by a hot compress, which feels lovely, and the Platinum Lotion is applied again.

A combined serum of Hyalogy Low molecular egg shell membrane EM 100 and Hyalogy EG 100 (for epidermal growth) is applied before the Platinum Mask is smoothed on. Once this is removed the products, Hyalogy B, which helps prevent wrinkles, Platinum eye-cream and lip cream, Platinum face cream and sunscreen leave me ready to face the world again.

Best for: Those who like to feel pampered but demand dramatic results.

PB says: All the products used in this facial feel wonderful and my skin feels clean, soft, hydrated and more pliant following the treatment. Although there is an immediate difference, it is a few days later when the products have had time to take effect that I really notice changes in my skin, especially around my eye area where the lines have been reduced.

My skin definitely feels like it is plumper and appears more dewy. This is definitely a facial with a difference!

Professional Beauty GCC March 2015

Available for both professional and retail use in salons.

Email: kbc@beautysolutions-me.com www.facebook.com/CiateMiddleEast Tel: 04 - 3746970

treatment reviews

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69 This month we tried…

Elemis Biotec Sonic Skin-Radiance Facial The lowdown: Determined to bring something new to the skincare arena, Elemis has launched its Biotec facials in the Middle East, which its says can provide faster, more visible and longer-lasting results. The range of seven facials, are specifically tailored to provide effects such as lifting and firming, radiance and rejuvenation, rebalancing and rehydration and much more. What sets these facials apart is that they are delivered through the use of actives, touch and technology. Enhancing this strong combination further is the fact that the technology – a small and discreet machine – can deliver five different bio-electric treatments: an ultrasonic peel, a microcurrent lift, galvanic rejuvenate, an O2 infusion and LED, light therapy rebalance. A series of treatments is recommended – six or 12 depending on the type of facial – with the length of time for the facials being either 30 or 60 minutes.

Best for: With seven facials to choose from, including one specifically geared to male skin, these are suitable for anyone.

PB says: After a detailed discussion and examination of my skin,

LPG Endermolift hand treatment

my therapist recommends the Sonic Skin-Radiance Facial. As the

The lowdown: With development and innovation always

to energise and brighten it. Alongside the infusion of high potency

a key area of focus, LPG has most recently enhanced its product line with the Mobilift M6 and Ergolift treatment head, which allow for targeted express treatments such as a hand treatment. Claude Gerin, LPG’s export area manager, explains “Something very trendy in the market now is treatment for hands. You can hide everything on your face [with make-up], but the hands and neck will show your age.” According to Gerin the Ergolift treatment head will not only target signs of ageing on your hands but also help to restore luminosity too.

Utilising its motorised flaps the Ergolift head (which is available in two different models one for sensitive areas including the hands) is able to provide a massage of controlled intensity and consistency. The head uses vertical suction manoeuvres to stimulate the skin and horizontal pulsations to control cells, all of which helps to release fat, drain, fill, firm or oxygenate.

actives, the treatment includes three machine-based components

name suggests, the treatment is designed to give my skin a boost,

– an ultrasonic peel, LED light therapy rebalance and finally galvanic rejuvenation. The therapist carefully explains what each stage of the treatment will involve and points out that I might feel a slight tingling or metallic taste in my mouth during the galvanic rejuvenation process but this is perfectly normal. Fortunately I experience neither and the machine-based elements are decidedly gentle and non-invasive. During the peel and LED components the pressure is exceptionally mild and while this increases slightly during the galvanic stage, there is nothing remotely intrusive about it – it’s more akin to a gentle massage. The cleansing, hydrating and masking of the skin by the therapist between stages also enhances the sense of relaxation. Once the 60 minute treatment is complete my skin is already noticeably clearer and brighter, and not only does it look visibly fresher and more hydrated, but it feels smoother and softer too – something which still holds true several days later. PB

Best for: Anyone looking to roll back the years and able to set aside a regular space in their diary for treatments.

PB says: The first surprise is the sheer gentleness of the massage, so feather-light are the movements of the flaps they are almost indiscernible. The therapist, guided by the handy user instructions on the Mobilift’s touchscreen gracefully glides the Egrolift head across my hand and fingers. The treatment lasts a matter of minutes, but the results are both obvious and long lasting. The massaged hand looks immediately plumper, brighter and more radiant than my untreated one. Comparing my hands over the course of the next few days, I notice the lines on my massaged hand are finer and less visible, and it’s easy to imagine the kind of results that could be achieved with a series of treatments on both hands.

Professional Beauty GCC March 2015

product news

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Cream of the crop Our pick of the latest products for hair, nails, beauty and spa Salon in a Bottle

LCN The Diamond-power nail care product from LCN is a formaldehyde-free, high gloss nail hardener with a UV shield and real diamond dust, to restore weak, thin and brittle nails. Nano-particles create a high gloss effect on the nails. Apply as a base coat, top coat or for a glossy effect on its own without colour polish.

Call Madi +971 4 338 27 73

The spray on product offers quick and easy root touch up, for clients who want to remain grey-free in between appointments. The product feels light and provides a natural coverage for roots, in seconds, with an airbrush nozzle for precise application. The product comes in six shades from darkest brown/ black to blonde, offering something for all clients. It is swim-proof and smudge proof with the added benefit of vitamin E, chamomile and green tea ingredients to improve the hair’s condition.

Call Vivandi +971 4 335 33 36

Tigi For clients who require thicker hair Tigi has the answer with three distinct Bed Head products. The Bed Head Superstar Queen for a Day Thickening Spray is perfect for clients in need of volume, body and lift. The heat-activated, blow-dry lotion gives a strong hold. The Motormouth “thickifer” product adds volume while offering a shine that glows under UV light for clients who want to make a statement.

The versatile product can be layered with other products, and Tigi says it's also a great cutting lotion. The Manipulator Mini product creates spikes and twist dreads for clients who want to get creative.

For a more mainstream look, the product can simply create body and texture.

Call EJ Salon Supply +971 4 447 02 90

Bio Sculpture The latest release from Bio Scultpure is its Folk collection, which features new four colours. The four gel shades and matching polishes are enticingly named Heart & Soul, The Artists Muse, Free Lovin’ and Pursuit of Beauty. Heart & Soul is a classic camel shade with an undertone of natural shimmer, The Artist’s Muse, meanwhile, is a dark, rich greyish brown with a soft purple undertone; Free Lovin’ is a fabulously rich emerald and Pursuit of Beauty is a stylish alternative to black.

Call Bio Sculpture + 971 4 341 48 20

Professional Beauty GCC March 2015

RECRUITMENT DO YOU WANT TO JOIN AN INDUSTRY LEADER?

WE HAVE A FABULOUS OPPORTUNITY FOR A BEAUTY EDUCATOR AND SALES CONSULTANT Espai Beauty is an industry leading beauty services company in Dubai rapidly expanding our brand and regional footprint. We are currently expanding our retail and distribution activities in the region and are looking for talented and creative female beauty experts to join our fun, dynamic and fast growing distribution group. We have two amazing roles on offer: BIO SCULPTURE EDUCATOR • Must love teaching and truly believe in the Bio Sculpture products • Must be a Bio Sculpture Gel qualified trainer / educator • At least 2 years teaching experience in this field • At least 2 years work experience in similar role • Sales experience will be an added advantage • Knowledge of current industry trends, standards and operations • Must possess a thorough understanding of nail care • Ability to handle large classes SALES CONSULTANT • Truly understand the customer and how to add value for them • Develop relationships and engagement with potential customers • Grow sales of the company’s portfolio products to clients across the region • Build and maintain a regional customer database • Ensure that products are positioned per the brand within the retail environment • Liaise with clients to collect feedback on products and suggest ways to improve client satisfaction If you have a positive attitude to your work, dedicated, enthusiastic and experienced in beauty industry, who believes in the power of sharing your knowledge, motivating others and putting clients first we want to hear from you. Contact us on Yolanda@espaibeauty.ae

SUPPLIES

product news

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Cellucur Cellucur’s Couperose therapy range is designed with the innovative ingredient complex VEGF stop which is comprised of multi-functional polyphenols and flavonoids. The range is designed to help reduce and prevent excessive vascular permeability, unwanted facial flushing and inflammation, and is particularly beneficial to those who suffer from rosacea. The range includes two serums, a fluid, cream and mask.

Call Specialized Beauty + 971 4 388 45 49

Goldwell Silklift gives strong, clear lightening with its cream developer and conditioning serum concentrate. Its silk protein complex provides high performance lighteners with innovative shield technology and an anti-yellow system. The shield technology maintains the stability of the conditioning ingredients during the oxidation process.

Call Madi +971 4 338 27 73

AEOS This Cleansing Oil DĂŠ-Maq is an oil-based cleanser that contains a blend of organic and biodynamic essential oils, plant extracts and the energies of gems and crystals to help revitalise dehydrated skin. The gentle combination of avocado, sesame and spelt oil also means that the oil can be used for the removal of make-up, including around the sensitive eye area.

Call The Healing Zone + 971 52 783 82 55

Cherry Blooms Just arrived in the Gulf from Australia, Cherry Blooms Brush On Eyelash Extensions are loved by celebrities worldwide. The fibre lash extension product is applied without glue and the formula contains natural, non-toxic ingredients making it suitable for those with sensitive eyes and contact lens wearers. The product also contains a high amount of beeswax to helps the fibres stick to the lashes and stay put all day.

Call: +973 7 154 01 01

Professional Beauty GCC March 2015

product news

professionalbeauty.ae

74 Misslyn The brand’s Eyebrow Lift Powder provides a subtle application of creamy textured powder to help clients obtain fuller and thicker eyebrows. The product dually works as a highlighter to provide an uplift for the eyebrow. It comes in two different shades: brown sugar and coffee.

Call Misslyn +971 4 280 79 30

Subtle Energies Ideal as a daily face moisturising or treatment oil, the Subtle Energies Ayurveda Aromatherapy Facial Blend is designed to balance the three Doshas (according to Ayurveda). It gives a youthful glow while providing rejuvenation, restoration and hydration for all skin types, but particularly for clients with dry and mature skins. Precious and exquisite essential oils of mogra, sandalwood and Indian rose have been blended with a base oil of jojoba and the fortifying oil of ashwagandha. The oil works to revitalise damaged skin, smooth blemishes, firm the skin and reduce the appearance of fine lines and is free from petrochemicals, parabens, or synthetic fragrances and colours.

Call Subtle Energies +61 404 854 704

Sundari Founded by supermodel Christy Turlington, Sundari’s award-winning products are 100 per cent free of chemicals, synthetic fragrance and dye. The cellulite lotion uses gotu kola and sacred lotus, an active ingredient that stimulates the lipids and limits the formation of fat cells. Pullulan provides an immediate sensation of tightening and stimulates the formation of collagen, while caffeine liposomes are known to increase the metabolism of adipose tissue.

Call Sarum Trading: +971 4 453 97 89

Kemon The P Factor Lotion Uomo Intensive is a topical treatment that has been specifically developed to treat male hair loss especially caused by androgenetic factors. The formula combines numerous active ingredients including-non-steroidal inhibitors (fatty acids of plant origin, including Omega 3 and Omega 6), plant extracts, vitamins and minerals, to prevent the formation of free radicals and regulate the sebaceous secretion, providing greater consistency to the hair fibre and helping prevent hair loss .

Call Madi +971 4 338 27 73

Professional Beauty GCC March 2015

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Call us on +971 (0)437 57300 or email info@professionalbeauty.ae

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Call us on +971 (0)437 57300 or email info@professionalbeauty.ae

DISTRIBUTORS

Acumen International Trading Cosmetics Tel. 04 3212381 fax. 043212382

BEAUTY PROFIT SUPPLY LLC. Dubai, UAE P.O. Box 215339 www.beauty-profit-supply.com T: +971 4 341 8851 F: +971 4 341 8522 M: +971 55 92 0166

Cosmetica Beauty and Personal Care Equipment Trading Tel. 04 2394666 www.cosmeticatrading.com ali@cosmeticatrading.com

Professional Luxury hair care range

is now available in the UAE. All salon and retail enquiries contact: info@emergingbeautybrands.com +971 4 368 7288

FOR SALE LPG CelluM6 EndermoLab

SEPIDE UHLMANN Cell: +971 (0) 50 2517305 Email: sepide@neu-cosmetics.com www.neulash.ae

Condition: Excellent with more than 80 pre-programmed protocols Used: 3 Years Price: AED 125,000 High Performance machine with earning capacity of AED 30,000 - AED 40,000 per month.

For more information, contact: Allison Pickford M: 050 851 7519 - T: 04 363 8318 E: allison@bodysmart.ae

Telephone: +971.4.4393669 Email: info@spadunyaclub.com Web: www.spadunyaclub.com SpaDunya Club, Shams 1, Plaza Level, The Walk at Jumeirah Beach Residence (JBR) P.O. Box 24150, Dubai. UAE. www.heavenskincare.com Heaven Health & Beauty Ltd

Professional Beauty GCC March 2015

Contact details: Ludovic Loffreda 043804123

classified

professionalbeauty.ae

79

Call us on +971 (0)437 57300 or email info@professionalbeauty.ae

DISTRIBUTORS

Genuine Hair & Skin Care Products

Exclusive Agent Bonanza International - +971 4 236 9300 - www.bonanzaintl.com - alberto.gorji@bonanzaintl.com Interested distributors in MENA and CIS are welcome!

USA made, sunscreen and skin products

Exclusive Agent Bonanza International - +971 4 236 9300 - www.bonanzaintl.com - alberto.gorji@bonanzaintl.com Interested distributors in MENA and CIS are welcome!

Professional Beauty GCC March 2015

diary dates

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Diary dates

March 8-9 IRISH BEAUTY SHOW 2014 RDS, Dublin A beauty trade show for all professional therapists, salon owners, nail techs and complementary therapists in the Irish market. www.irishbeauty.ie

March 13 – 16 COSMOPROF WORLDWIDE BOLOGNA Fairground District, Bologne, Italy An exhibition and conference for beauty and hair industry professionals. www.cosmoprof.com April 8-10 ASEANbeauty Bangkok International Trade & Exhibition Centre, Bangkok, Thailand Billed as South East Asia’s premier beauty show, Aseanbeauty will feature over 200 exhibitors from 15 different countries. A conference programmes also runs across the three-day event. www.aseanbeautyshow.com

April 19-20 Natural & Organic Products Europe ExCeL, London, United Kingdom Divided into different focus areas, this trade only show features a Natural Beauty & Spa section. www.naturalproducts.co.uk

Don’t Miss...

April 7-9 Dubai Derma Sheikh Rashid & Sheikh Maktoum Hall, Dubai International Convention & Exhibition Centre, Dubai

April 25-27 Expocosmetica EXPONOR - Porto International Fair, Portugal Combining cosmetics, aesthetics and hair, the show caters to hairdressers, beauticians, spa and cosmetics professionals and also includes a scientific congress. www.expocosmetica.exponor.pt

Now in its 15th year, the Dubai World Dermatology and Laser Conference & Exhibition - Dubai Derma 2015 is taking place under the motto ‘Skin health is our concern’. Organised in cooperation with the Dubai Health Authority (DHA) and the International Academy of Medical Specialization (IAMS) with the support of Health Management, the event caters to specialists, practitioners, manufacturers and distributors in the areas of dermatology, skincare and lasers.

April 30 - May 2 BeautyEurasia IFM – Istanbul Expo Center, Istanbul, Turkey The 11th edition of this show will welcome over 600 exhibitors from 50 countries, with products, equipment and furniture for the beauty, cosmetics, hair and perfume sectors on display. www.beautyeurasia.com

Courses, workshops and lectures will take place alongside a specialised exhibition showcasing the latest products, equipment and machinery in the sector. www.dubaiderma.com

SEND US YOUR DATES Send us details of any events you are planning via email to Ú news@professionalbeauty.ae

DISTRIBUTORS

Look Younger!

Face Rejuvenation System

BEFORE

AFTER 4 TREATMENTS

AFTER 8 TREATMENTS

Revolutionary solution for anti ageing Stimulates natural collagen generation Removes wrinkles and improves appearance Revitalizes skin with vitamins and minerals Instant glow from every refreshing treatment Skin is tightened enabling eye lifts and lip pout No pain and risk free with zero injectables Reduces visibility of acne and scarred skin

the Harley Street Specialists +971 4 326 2822 Option 4 info@exclusivebeautyuae.com www.exclusivebeautyuae.com

High-end spa tables, beds and equipment for your spa.

Made in Germany

Gharieni Middle-East // The Platinum Tower, Cluster I - No. 2102, Jumeirah Lakes Towers, PO Box 392642, Dubai U.A.E. +9 71 4 - 2 76 67 34 // info@gharieni.ae // www.gharieni.ae Gharieni Group // +49 28 41 - 88 300 -50 // export@gharieni.de // www.gharieni.com