Professional Beauty GCC - March 2016 by Professional Beauty GCC

March 2016

For your beauty, hair and spa business

GCC

The shape of things to come Our guide to spring nails

Greatest of gatherings Why Professional Beauty 2016 was the place to be

Creative cuts

Gain inspiration for the new season in our HJ special

madetomeasure Are Haute Couture products the future of beauty?

THE BEAUTY OF BOTANICALS THE SCIENCE OF CNDâ&#x201E;˘ Monarqi Beauty - Level 34, Single Business Tower, Business Bay, Dubai, UAE T. +971 4 406 5000 | F. +971 4 338 2294 | E. beauty@themonarqi.com www.themonarqi.com

Escape on a journey of relaxation. Our botanical spa collection delivers a new services with a choice of fragrance moods and add-ons for deeper care. Let the indulgence begin. Inspired by nature. Rooted in science. New CNDâ&#x201E;˘ Spa Collection.

CND, Gardenia Woods, Bright Citron and Cucumber Heel Therapy and the logo are trademarks of Creative Nail Design, Inc. ÂŠ2015 Creative Nail Design, Inc.

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Published by and (C) 2016 Trade Exhibitions & Publishing FZ LLC. Registered at Dubai Media City. 321 Building #8, Dubai. UAE t: +971 (0)56 352 2906 Trade Exhibitions & Publishing FZ LCC Editor: Fiona Vlemmiks fiona@professionalbeauty.ae Contributing editor: Zoe Moleshead zoe@professionalbeauty.ae Contributors: Maria Dowling Advertising: t: +971 (0)50 359 1157 Sales director: Zaid Nourouz zaid@professionalbeauty.ae Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0)56 352 2906 Marketing Manager: Nicki Wyatt nicki@professionalbeauty.ae General Manager: Andrew Green andy@professionalbeauty.ae Publisher: Mark Moloney Design and production:

Scratch Advertising & Communication www.scratchcom.com Printing: Masar Print & Publications LLC - PO Box 485100, Dubai www.masarprint.com Controlled Distribution: Blue Truck www.bluetruck.ae The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication which is provided for general use and may not be appropriate for the readers' particular circumstances. The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. anyone dealing with advertisers must make their own enquiries.

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in this issue... Regulars

Hairdressers Journal

Features

50 New vintage Inspiration from the past, with a modern interpretation

65 Smells like team spirit Maria Dowling reveals her five secrets to a successful team

News Openings, launches and the rest of the news from the world of spa, hair and beauty

55 Trends Get ready for the new season

20 Insider 59 Box office blondes Our exclusive monthly stats Time to talk colour for beauty salons, spas and 63 Balayage and beyond hair salons The naturally sun-kissed trends 27 Ask the experts take on a new dimension Advice on making it big in the hair industry, nail treatments for children industry and creating your own app 74 Product news As the winter draws to a close, we take a look at the best products for the new season

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Professional Beauty GCC March 2016

welcome

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hat a n event! The Profe ssiona l Be aut y GCC ex hibition a nd Profe ssiona l Spa a nd Wellne ss Convention Duba i 2016 exceeded a ll ex pectations. Held at the Meyda n racecourse, Duba i, in Febr ua r y, the event brought together a ll the key players in our industr y who gathered w ith the common a im of helping the reg iona l be aut y a nd spa busine ss g row a nd improve. There were excellent networking opportunities and one of the highlights of the show, for me, was the new Beauty Conference, where experienced salon owners and educators shared knowledge with the audience and addressed all the burning issues that are pertinent to our industry. Elsewhere the HJ Stage was a triumph. With big names such as Wafic Saab, Tracey Devine and Jamilla Paul, the stage attracted a packed out audience hoping to glean advice and inspiration. To read the full report turn to page 30. The Professional Spa and Wellness Convention, which ran alongside the exhibition, addressed a plethora of key themes, among which were trends for 2016 and beyond. Turn to page 46 to learn more on what’s trending in the spa arena. On the subject of trends, the weather is starting to warm up and with a new seasons come new styles and launches. Find out what’s hot in the world of nails for spring in The shape of things to come on page 23. Finally, the launch of our exclusive content from HJ UK last month was well received. This month we continue to bring you the best from the British hairdressing industry with seasonal trends, advice on how to create the perfect blonde and tips on balayage. Turn to page 49 to find out more and send your views to feedback@professionalbeauty.ae Fiona Vlemmiks – EDITOR

On the cover

23 The shape of things to come Our guide to spring nails 30 Greatest of gatherings Why Professional Beauty 2016 was the place to be 69 Made to measure Are Haute Couture products the future of beauty?

Professional Beauty GCC March 2016

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News

All the news and views from the world of beauty, hair and spa

Professional Beauty GCC 2016 shows the way with 4,177 visitors

he second edition of Professional Beauty GCC was a resounding success, attracting 4,177 decision-makers from the worlds of beauty hair and spa. Attracted by the live stages, beauty conference and the adjoining Professional Spa and Wellness Conference Dubai, the exhibition was bustling with spa and salon owners, directors and managers, all eager to visit the plethora of exhibitors. The show was a platform for many

exciting new launches. Vivandi chose to introduce new brand Rock Your Hair with its exciting product range, which includes Spray It Big To Dry Shampoo, A Mega Volume Root Lifter And Bombshell Big Hair Powder. Elemis showcased a variety of new products including the White Brightening Dark Spot Corrector which targets dark spots and pigmentation with a brush applicator pen, Ultra-Rich, an even more nourishing take on Elemis’ bestselling Pro-Collagen Marine Cream and Pro-

Collagen Neck and Décolleté Balm aimed at firming the skin on the neck and around the décolletage. Also launched at the show was the innovative My Apptitude, a new training app developed by Sally Hewerdine which offers private training platforms, giving complete autonomy over specifically branded training for businesses and a library of courses and workshops, uploaded to a personal training file for individuals. Read the full exhibition report starting on page 30.

Increasing numbers of UAE men invest in detox treatments

The American Academy of Cosmetic Surgery Hospital (AACSH) wellness clinic has reported a year-on-year 19 per cent increase in male bookings for detox treatments. According to the findings, the top three treatments favoured by male patients are colonic hydrotherapy, which saw an increase from 2014-2015 of 21 per cent, followed by the clinic’s 14-Day Detox programmes, with a 12 per cent growth,

and nutrition counselling services, which saw an 11 per cent increase in male patients. Dr Jenna Burton, general practitioner and aesthetic physician at AACSH, commented: “The term ‘you are what you eat’ becomes more apparent once a patient begins to detox and break down what they consume. Here in the UAE, there are many readily-available fast foods and thus there is the temptation to consume fatty foods containing

additives and preservatives. “The general public, including men, are becoming more educated and aware of the importance of healthy eating when combined with other ‘cleansing’ holistic treatments such as colonic hydrotherapy and professional dietician counselling. We’ve noticed a general shift in patient knowledge on wellbeing and are happy to provide the latest, pioneering treatments and techniques for the progressivelydiscerning patient. “We have recently introduced a new innovative IV therapy – during which patients receive bespoke vitamin packages, which are absorbed by the body intravenously – and which is still relatively new in terms of mass market availability. “Men in the UAE are evidently taking an increasingly proactive approach towards improving their health, which can only be seen as a positive development, and we look forward to helping more and more men and women improve their health.”

Professional Beauty GCC March 2016

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Global Wellness Summit announces 10th anniversary conference to convene in Tyrol, Austria

he Global Wellness Summit (GWS) has revealed that this year’s conference will be held in the European cradle of wellness tourism on October 17-19 at KitzKongress, Kitzbühel in Tyrol, Austria. Delegates, including leaders and visionaries from the $3.4 trillion global wellness industry, will be given the opportunity to immerse themselves in what many consider the most important wellness experience of all: the splendour of nature. Nestled in the Austrian Alps, Kitzbühel is an authentic, medieval city and one of Austria’s best-known year-round sports resorts – home of World Cup ski races in the winter, ATP Tennis in the summer

and, increasingly, a year-round destination as emphasised by its popular Kitzbühel 365 campaign. “Tyrol, Austria is an amazing example of a destination that has centered its tourism initiatives around wellness, transforming the region from a single season, ski-only destination to a yearround wellness destination,” said Susie Ellis, GWS chairman and chief executive officer. “The region has what wellness seekers want: natural surroundings full of remarkable beauty; fresh air, clean water; great, authentic, local cuisine; and plenty of outdoor space to stay active and in touch with nature.” “This inspirational environment will no doubt help fuel transformative thought leadership about the future of wellness during the Summit,” continued Ellis. “I can’t think of a better venue for our tenth anniversary Summit – a kind of Wellness Davos.” According to research from the Global Wellness Institute, Austria ranks first in Europe in wellness tourism expenditures per capita and is the fifth largest wellness tourism market in the world.

Desert-themed spa opens in Oman Dunes by Al Nahda has opened in Oman, with 50 tented bedrooms in the sand dunes of Wadi Al Abiyad along with a wellness spa featuring desert-themed treatments. In keeping with the natural elements, the spa includes two large sand tub treatments with “rest-in” areas and showers, two massage rooms and two bathrooms with showers. The spa’s signature treatment is a Hot Sand treatment, which has its roots in ancient

Professional Beauty GCC March 2016

Egypt and combines the beneficial effect of the sand’s heat with the natural minerals found in it. The resort also offers an Arabian Nights treatment that uses Frankincense, sandalwood and rose oils. The tented resort also includes a fitness centre and mini-gym and features desert activities such as sand surfing, camel riding and kite flying as well as an onsite golf course and open-air restaurant.

Pastels’s hair artist’s fast track to success

Acclaimed creative director of Pastels Salon Dubai, Natalie Kasses, is only one of a clutch of stylists from the Middle East to now hold a L’Oréal Professionnel Colour Specialist Course degree. Usually completed in 13 weeks, Natalie attended an intensive version of the course in London, which offers one-on-one training to achieve the certificate in just 10 days. As part of this elite group of colour gurus, Kasses can turn her hand to any colour query – from assessing the correct colour to match specific skin tones to correcting a colour mishap. Kasses is a L’Oréal Professionnel international ambassador and trainer who regularly hosts workshops and seminars throughout the Middle East for hair industry professionals. She was recently invited to style Yalda Golsharifi for the recent and highly-applauded L’Oréal hair contouring campaign. Kasses is also the creative genius behind Pastels in-house photoshoots which are consistently featured in global publications such as Hair UK and Hairdressers Journal. Natalie’s skills are in-demand as a fashion show stylist, lending her creative touch to Fashion Forward Season 6 in November 2015 and the inaugural Public School NYC show that took place in late 2015.

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Mommy Wellness GCC franchise deal

outh African day spa chain Mommy Wellness has signed a master franchise agreement for the GCC (Cooperation Council for the Arab States of the Gulf) with MASGO Ventures. A Mommy Wellness Day Spa will open in the Kingdom of Bahrain in the first quarter of this year, with more GCC countries to follow in the future. Established in 2012, Mommy Wellness is a brand concept focused on providing women, particularly expectant mothers, with a cosy haven to receive treatments that are both mum and baby friendly. Mommy Wellness services include prenatal and post-natal treatments, baby

massage courses, and treatments serving every woman’s needs. Says Mommy Wellness founder and chief executive officer Izelle Louw: “We are delighted to be partnering with MASGO Ventures on this important regional expansion phase, as we focus on bringing our unique services to the Kingdom of Bahrain and the wider GCC region.” MASGO Ventures managing partner, Jenan Almaskati, commented: “Our recent acquisition of the Mommy Wellness franchise will allow us to provide women across the region with unique treatments and services that are critical to the needs of every expectant mother and women in general.”

Pañpuri collaborates with Talise on retail collection The award-winning Talise Spa has become the exclusive retailer of the Pañpuri collection. Peter Dowling, managing director of House of Maria Dowling, Middle East and distributor of Pañpuri believes the collaboration to be a perfect match. “Pañpuri represents a place where we can awaken the perfect balance and harmony between our inner and outer selves, he said. “Pañña means wisdom while Puri not only means a holy site, but also has the connotations of untying what is tied and making the unknown, known. “Talise Spa is set amidst the tranquil waterways and tropical landscapes of Madinat Jumeirah, a true oasis of relaxation and rejuvenation. The marriage of the Pañpuri brand and Talise Spa seems to be the ideal fit.” Pañpuri has an Eastern philosophy, offering skincare, personal care and

Professional Beauty GCC March 2016

Artesian water chosen for facials at Biolite

home ambiance products as well as services. Based on ancient Eastern traditions of natural remedies for the betterment of the body, mind and soul, Pañpuri utilises natural and organic ingredients to create a range of products focused on Eastern botanicals with proven benefits. The products contain hypo-allergenic, natural plant-based ingredients, and are formulated without aluminium, mineral oils, paraben, phenoxyethanol, phtalate, SLS and silicone.

Biolite Aesthetic Clinic has announced that Voss Water of Norway, the world renowned artesian water, will now be the official water used for all facials at the clinic. The majority of Biolite facials require pure water for cleansing as well as steaming which allows the opening of the pores to obtain maximum purity and balance for the skin. Voss bottled water comes from a spring in a sparsely populated area on the southern tip of Norway. Confined in an aquifer deep beneath the earth, its pristine natural condition is protected from the source to the bottle. Dr Mona Mirza, founder of Biolite Aesthetic Clinic, describes the powerful benefits of water for the skin: “Our largest and most exposed organ, the skin benefits from water as much as our entire body does. Dehydration is one of the reasons why you often see young women with their skin already aged beyond their years.”

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Global Mentorship Program doubles resources and international reach

he newly revamped GMP for spa professionals commenced in the New Year fuelled by the momentum created by its year-long pilot programme which took place in 2015. The programme features mentorship opportunities of a six-month duration, pairing highly experienced spa directors from around the world with spa managers in the spring of their careers for the purpose of guiding and inspiring. “For our second year, we doubled

the mentoring time allocated for each mentee, featuring two sixmonth sessions instead of the threemonth sessions offered during the Pilot Program in 2015,” said JeanGuy de Gabriac, chair global, Career Development Initiative of the Global Wellness Institute. “The number of mentors and mentees has already more than doubled from last year, with 38 mentorships running from January through June. Comparatively 2015 had 15 mentorships

running at any given time from January through June.” Mentors and mentees represent over 30 countries (increased from 20 last year). Participants will connect monthly via face-to-face, video conferencing platforms, or phone, to discuss the Mentees goals and aspirations for their career growth.

Wellness event marks Women’s Day at Euromed

Four Season DIFC opens Set to open this month, the Four Seasons Hotel in Dubai International Financial Centre is a boutique-style sanctuary for business trips and urban getaways and will include an intimate spa aimed at reviving and rejuvenation. The five-star hotel features just 106 luxury accommodations, including 28 suites. The spa will have four treatment rooms aimed at rejuvenating weary travellers. “Our entry into Dubai has been extremely well received by locals and global travellers alike, and we are very pleased to be able to offer them a second Four Seasons experience in the city,” says Allen Smith, President and CEO, Four Seasons Hotels and Resorts. “Together with our partner Bright Start, we introduced Four Seasons to the Dubai market last year and raised the standard for luxury hospitality in this incredibly competitive market. We look forward to building on our reputation with our second hotel, at the epicentre of the financial district.”

International Women’s Day will be celebrated at Euromed Clinic Centre, Dubai, with a Women’s Wellness Coffee Morning event on March 15. The event will be hosted by two of the clinic’s female specialists, Dr Tahira, who is an experienced specialist in obstetrics and gynecology and Dr Hoda, who is a renowned professor of family medicine, as well as an anti-ageing and holistic medicine doctor. During the event, both Dr Tahira and Dr Hoda will give brief talks to highlight the common medical complaints that women have and how these issues can be addressed by their departments to improve women’s health and wellbeing. Dr Tahira will focus on preventative care, such as the importance of breast check-ups and gynaecological screening while Dr Hoda will speak about bio-identical hormones, menopause and peri-menopause. While refreshments are being served, there will be the opportunity for guests to talk informally to either of the doctors about any worries or concerns and to seek advice. There will be exclusive gift bags and free consultations available with Dr Hoda and Dr Tahira for those who attend the event.

Professional Beauty GCC March 2016

international news

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Industry news from around the globe

Celebrity culture drives rise of the UK’s male grooming market

elebrity culture and the focus on men’s fitness are driving the UK male grooming market, according to data from market researchers The NPD Group.    The UK male grooming market rose 2.6 per cent between 2014 and 2015. Teresa Fisher, senior account manager, UK Beauty for The NPD Group, said: “Male grooming continues to report growth across all sectors and we predict that this will continue to rise. Men are upgrading their grooming regimes by switching to prestige brands as they are prepared to spend more money on quality skincare brands.” The increase was, NPD concluded, largely a result of the imagery of fit, toned and well-groomed men that now prevails in advertising and the media. Fisher said: “The growth of the male grooming market can be directly linked to the boom in fitness, health

and wellness. They begin by improving their physique and then continue to enhance their traditional grooming rituals.” The fastest rising category within male grooming was skincare, up 6.9 per cent, in 2015. The segment represented 6.6 per cent of the overall male grooming market in 2015. In comparison women’s skincare grew by a more limited 2.3 per cent between 2014 and 2015, despite it being a more established market than the male one. Fisher said: “Male grooming remains a relatively untapped market that is still in its infancy and therefore presents huge opportunities for brands that want to target a male audience.” The top-selling male grooming categories in 2015 were facial moisturisers, treatment shave products, body cleansers, other face products and anti-ageing items.

Voya appoints international training manager Irish skincare brand Voya has appointed Holly Ferguson international trainer for the brand. Ferguson started her industry career as a spa therapist onboard Steiner cruise ships in 2007.   She later moved on to become a spa and sales specialist for Elemis, before taking on a sales manager role with Nude Skincare. Fergson also held an international training manager position with Espa, training therapists across many of the brand’s top accounts, before joining Voya. She commented of her appointment: “Voya’s impressive growth is really exciting and it’s something I can’t wait to be a part of.”

Five new wellness retreats launch at Chiva-Som Renowned Thai wellness resort Chiva-Som has launched five new wellness retreats. The destination resort now offers 13 health and wellbeing-focused retreats. The five new retreats, which have been created in response to client demand, include the Cell Vitality retreat, developed for those suffering suffering, or in remission from, cancer. The retreat, available as 10 and 14day options, comprises a series of treatments, including acupuncture and facials. There is also a nutritional consultation that forms the basis of a personalised diet and gentle exercise. The Cranial Relief programme combines holistic treatments and physiotherapy to tackle migraines and chronic headaches.

Retreat sessions and treatments include yoga, stress therapy, back, neck and shoulder massages, myofascial release and Shirodhara oil treatments, among others. The Emotional Wellbeing retreat aims to de-stress patients and work on their overall wellbeing, through yoga, watsu therapy, acupuncture, pranayama breathing exercises and a naturpahtic consultation, among other measures. The Tension Release programme has been created for clients with high blood pressure, to help them lead a healthier and more balanced life and incorporates elements that have a restorative effect and help promote a peaceful state of mind. These include meditation, pilates, acupuncture, an oriental foot ritual, hand massages, body awakening

exercises, and more. The Sustainable Slimming retreat is designed for those wishing to lose weight, in a “controlled and healthy way”. The retreat includes a nutritional consultation, a fitness assessment, four personal training sessions, two Maya massages and two metabolic breathing exercises among other components. The Emotional Wellbeing, Cranial Relief and Tension Release retreats are all available for 10 and 14 days. The Sustainable Slimming Retreat is for 14 days only.

Professional Beauty GCC March 2016

Monarqi Beauty - Level 34, Single Business Tower, Business Bay, Dubai, UAE T. +971 4 406 5000 | F. +971 4 338 2294 | E. beauty@themonarqi.com www.themonarqi.com

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The month in numbers

Average treatment room occupancy

Insider beauty, hair and nails

Insider, our exclusive round-up of salons in the GCC. It’s the easiest way to stay in the know

How did the treatment business in February 2016 compare with February 2015?

77 23

% BETTER

% same

February The optimistic start to 2016 continues with treatment room occupancy and rebooking rates remaining strong, while year on year growth is also looking incredibly positive. We also uncovered some surprising client and staff findings this month. Your clients, it seems, are particularly swayed by celebrity endorsed products or treatments. We also found that when it comes to client feedback on social media, you are quick to respond to any reviews or comments – good or bad. Interestingly, while the majority of you conduct employee satisfaction surveys, many of you don’t engage in any team-building activities.

Percentage of clients who rebooked

On the spot How often do you engage in team-building activities? 1. Never 2. Once every six months 3. Once a year 4. Once a month

of your clients are interested in celebrity endorsed products or treatments

What is your approach when it comes to online reviews/comments about your company? 1. Respond immediately 2. I don’t really monitor reviews or comments online 3. Respond when I have time 4. Ignore them

run employee satisfaction polls

Professional Beauty GCC March 2016

insider

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The month in numbers

Average treatment room occupancy

How did the treatment business in February 2016 compare with February 2015?

Insider Spa Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the know

88 12

% better

% same

February Last month’s figures were particularly encouraging and whilst the rebooking and treatment room occupancy rates have dipped slightly this month, the figures still suggest a positive outlook. Year on year growth, for instance, looks decidedly strong. With regards to staff, it’s encouraging to discover that not only are staff satisfaction surveys a must for the overwhelming majority of you, but team-building activities are also high on your agenda, with many partaking in monthly team events. In contrast, however, to the world of salons it seems that celebrity endorsed products or treatments have little influence over your clients.

Percentage of clients who rebooked

On the spot How often do you engage in team-building activities? 1. Once a month 2. Once every six months 3. Once a year 4. Never

of your clients are interested in celebrity endorsed products or treatments

What is your approach when it comes to online reviews/comments about your company? 1. Respond immediately 2. Respond when I have time 3. I don’t really monitor reviews or comments online 4. Ignore them

run employee satisfaction polls

Professional Beauty GCC March 2016

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The shape of things to come Always one of the most expressive areas of beauty, we discover what’s trending in nails for spring / summer 2016

e’ve got the inside track on what nail

trend towards round nails – short or long, Simina Farcasiu,

technicians should be practising and

international

polishing up on to ensure they are on

Alessandro

trend for the upcoming season, in

approach to shaping nails:

terms of shape, length, colours, art

personal taste. While in some countries right now the oval

and nail care. Read on to learn more.

Shape

training

and

International,

development

suggests

manager

for

customised

“Shape is always a matter of

shape is getting absolute appreciation and women get crazy about their longer almond nails, in some other countries, especially in Germany, square nails still gain interest.

Nail shapes have ranged from square to rounded to a

“A completely new shape would also be the ‘business shape’,

combination of the two over the last few years, but this spring/

which is obtained if you start filing a straight nail in a 45 degree

summer season it seems that there is no right or wrong shape

angle, thus assuring rounded corners.”

to steer your clients towards, with our industry insiders providing the following shape tips: “The ‘squoval’ nail is the most prominent nail shape of SS16,” says Knight, founder of Ciaté London, adding: “This is simply a rounded off square nail, which looks elegant yet natural. The best part… it allows for plenty of room for nail art designs.” Essie’s global lead educator, Rita Remark says: “This spring’s ‘of the moment’ nail shape is the almond. Long, tapered and sexy, it’s like a stiletto for your hands. “If you prefer to keep your nails short, aim for a clean square, with rounded corners. It's easy to maintain and great for wearing bold colour like Essie ‘Shades On’ from the spring 2016 collection.”

Length

Louise Jayne Molloy, CND education director, adds that nail

Choosing the length of nails is very much driven by the overall

shapes will change as spring turns into summer, explaining:

look you are trying to achieve for your client – the general idea

“For spring, nails are sporty, soft, square shapes. For summer,

being that the longer the nail the more feminine the feel;

nails get more oval and more feminine.”

shorter nails, meanwhile, are considered more natural and still

While LCN, distributed by Madi International, also highlight a

incredibly appealing.

Professional Beauty GCC March 2016

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“For length of nails, try one of two options. First, try for a longer, more feminine nail length. Long nails are among the trendiest spring accessories this year and perfect for adding a bit of drama. However, if your client struggles with growing your nails (or prefer them short), a trim and natural nail is never out of style,” says Remark. Knight also champions the trend for shorter nails: “This upcoming season we are still seeing short natural nails trending.

Ciaté “The runways have shown a range of innovative geometric

The SS16 Fashion Weeks’ catwalks revealed this trend, which

designs, including negative space, graphic lines and also a

compliments the natural make-up look that is hot right now,” she

take on the traditional French manicure using contrasting

explains.

colours and textures to create a nail tip detail. Ciaté

Molloy, meanwhile, again suggests a subtle transition in nail

London designed a nude nail with a simple, effective

length preferences from spring to summer. “For spring, nails are

negative space stripe down the middle for Holly

medium length. For summer, they get a little more elongated.”

Fulton’s show at London Fashion Week ss16,” says

Colours

Knight.

CND

Essie’s Remark echoes this view adding: “Nail designs

Similarly to the shape and length of nails, when it comes to

for spring 2016 are graphic and minimalist. Try adding a

trending colours for spring summer, there are somewhat

vertical stripe down the length of your nail or a singular

contrasting options. Naturals and pastels are pinpointed as a

dot in a contrasting colour. This adds a little something

popular choices, but so too are bright, bold colours. Zoya’s

extra to your manicure without being over-the-top. If

Whispers collection falls into the naturals trend, with soft, nature

you dare to bare, try polishing these designs on your

inspired tones combining for a cohesive collection.

naked nails for a very trendy negative space look.”

Alessandro has a galactic-inspired spring collection, which also

Alessandro’s Farcasiu, meanwhile, highlights a somewhat

plays into the preference for softer colours, giving way to a bolder

different art trend, saying: “We have noticed that right now most en

candy confection of colours in summer. “The new Alessandro

vogue are the studs... They are appreciated in every shape and shade

spring collection is all about soft, pastel colours that radiate

but the bestsellers remain rose, yellow gold and silver. Alessandro

elegance and cosmic lightness – from Cosmic Pink to Milky Way,

has specially created a stud wheel so you can easily amp up the look

Heavenly Skies and Electric Blue. Whether clean and

on your nails and combine the studs with trendy colours.”

sophisticated as individual colours or combined graphically, the new feminine spring colours will turn your clients’ nails into

Care

absolute eye-catchers,” says Farcasiu, adding: “The summer

Shapes, lengths, colours and nail art designs may change from

shines in vivacious, irresistible colours. From Banana Rama to

season to season, but the one thing all the industry insiders agree

Sweet Lollipop and Ice Ice Baby, there is something for every

upon is the importance of cuticle care.

taste.” Remaining with this theme, Remark adds: “For spring, deep and moody polish colours were very popular on the runways.

Molloy says: “Cuticle care doesn’t change: at CND we keep the skin moisturised and hydrated, soft and healthy, using lots of Solar Oil and Cuticle Eraser, but we never cut the eponychium.”

They are perfect for adding some contrast to a light wardrobe

Knight agrees, saying: “Ensure you regularly use nourishing

palette. Try a lush grove green like Essie off tropic from the

cuticle oil on the nails and cuticle area to keep them from drying

spring 2016 collection. If you are looking for a fresh, floral inspired

out. This will improve the overall look of the nails and help to

colour, try a romantic blush nude like high class affair or a bright and

prevent hang nails. Although neat cuticles will help to make a

cheerful orange like sunshine state of mind.

manicure look healthier, don’t get too carried away trimming and

Designs

pushing back the cuticle. The cuticle is the natural barrier to bacteria and taking it away will lead to infections and irritation.”

If you’re looking to get arty with your clients’ nails, then you’ll be pleased to hear Ciate’s Knight say that nail art is making a comeback for ss16. However, our insiders reveal that this season’s approach is much more minimalist – “less is more when it comes to nail art trends in 2016”. Stripes or lines feature heavily in the artistic stakes and are definitely the direction you should be going in.

Alessandro, contact Enigma Beauty Group +971 4 328 4604 Ciaté, contact Beauty Solutions +971 4 374 6970 CND, contact Momentum +971 4 334 3823 Essie, call +971 055 226 19 66 LCN, contact Madi International +971 4 338 2773 Zoya, contact Beautylicious +971 4 220 6024

Professional Beauty GCC March 2016

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Ask the experts

Our beauty experts answer your questions on every aspect of running a successful salon or spa business Iâ&#x20AC;&#x2122;m looking to create a name for myself in the hairdressing industry but whatâ&#x20AC;&#x2122;s the best way to go about this â&#x20AC;&#x201C; should I look to create a signature style or build a social media following?

he best way to achieve a good reputation is through determination and confidence built on real skills and actual knowledge, enabling you to deliver the best, every time. Having the right training and motivation to excel are the two most essential elements to building a successful hairdressing business. I have built my reputation by ensuring that my customers are relieved and happy that I am their first and only choice of hairdresser and grooming consultant. My success is founded in having the right team, continual training and customer retention. I have only achieved this through years of improved standards and self-development. There is no such thing as a signature style, styles are copied easily enough, and fashions come and go and repeat

themselves. Therefore I have laboured to create a signature service, one that is unique, exclusive and inimitable. Social media is the virtual platform where my work, team and customers can celebrate everything that I have worked for, what I do day-to-day and showcase how we better our services. Having a social media presence is part of our service to our customers, it's a forum of positivity and they reward us with their following. So as your standards grow and your customer base expands, your social media presentation and interaction must be current and crucial to your customers. Finally, as I alluded to earlier, a business is only as good as its team. A king's crown does not have one diamond in it, surrounded by cubic zirconas. Each of my managerial, administrational, technical and support team are diamonds in their own right.

Wafic Saab is a sought-after grooming specialist to VIPs, business elites, media personalities, TV celebrities and performing artists throughout the region. He has built his esteemed reputation over three decades and is now based in Dubai at Vogue Icon Gentlemen's Hairdressing & Grooming Salon.

Professional Beauty GCC March 2016

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We’re keen to create an app for our salon – what are the key areas we need to consider?

hen I approach salons to tell them about BEEM, I often say that 10 years ago I would have been talking to them about a website, five years ago I would have been telling them about social media and now I am talking to them about adding an app to their digital portfolio. Not only is it important to tap into the current online habits of your customers but it’s also essential to monitor and maintain advertising and customer service service, which can be done more accurately than ever, via an app. If you’re considering creating a platform for your salon there are several decisions you have to make before you commission the service, namely deciding on the user interface, functionality and hosting. Firstly, I would suggest working with a company in the UAE (plenty of them can be found in Knowledge Village, Dubai) rather than outsourcing to cheaper countries like Asia or India, as is very common in the app world. This may be a viable option if you’re creating a basic game or simple web-to-app conversion but, as with everything in life, you get what you pay for and what you may save financially in the short term will equal long-term headaches with language barriers and often shoddy work. You also need to know whether or not you are going to launch immediately on both Android and iOS or release one before the other, both situations have benefits and downfalls. Even though women in the UAE largely prefer iOS to Android (roughly 60 per cent versus 40 per cent). I would suggest launching cross-platform straight away if you can − even though it will be more costly this will help give you maximum initial traction, leading to higher app store

optimisation and positioning and therefore downloads. If you already have a website with an online booking section use it to create your wireframes (also known as building blocks), which map out exactly how the functionality of your portal will work. Keep in mind your current scheduling system and check with your developer as to how this will be intergrated into the backend of the app − in case something happens to it you don’t want your whole booking system going down at the same time. From the initial planning stage to first launch the whole process should take around six to eight months, depending on how complex you want the system to be. Post launch, the updates and costs of maintaining your app should increase if it starts to become a primary booking platform for your customers, so be warned that even after you’ve paid for the app to be built costs will keep rolling in. Small bug and display fixes are common in the first few months of being live but listening to customer feedback and tracking their habits within the app will let you know exactly what functionality needs to be improved and upgraded in order to keep the customers coming back. Once you commit to an app you’ll also need to be aware of what Android and Apple upgrades are coming up through your developer accounts to make sure your system stays compatible, this is no easy feat and even in the last Apple software update the Safari (Internet Explorer) app failed to work on a number of phones worldwide. Overall it can be a time-consuming and costly process but keeping up with the new wave of digitally-savvy women will not only widen your customer base but will also make sure you stay ahead of the competition.

Samantha Hamilton-Rushforth is the founder of BEEM, Dubai’s beauty salon-booking app. Having spent the past 20 years in the Middle East between Saudi Arabia and Dubai, Hamilton-Rushforth has an extensive knowledge of regional market demands. A former fashion and beauty editor, Hamilton-Rushforth left her post at Emirates Woman to found BEEM with the intention of creating Dubai’s first digital beauty concierge.

Professional Beauty GCC March 2016

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I am looking to introduce professional mother-and-daughter manicure and pedicure services that are safe for younger children. What would you recommend?

ittle girls love nail polish, and services that allow younger girls to have their nails painted professionally, while Mummy has a manicure, are becoming very popular. However, there are a few things you should consider. Children’s manicures/pedicures need to be speedy due to a child’s shorter attention span. You wouldn’t perform a full manicure or pedicure on a child, but a pared down version including cleaning, tidying and filing the nails, plus a little a massage would be appropriate. When it comes to applying the nail varnish, you should avoid using chemicals on a child. Look for a brand which is free from the “big 3” dibutyl phthalate, formaldehyde and toluene. You shouldn’t use phthalates, bisphenol A, ethyl acetate or acetone either. We offer Little Bu which is non-toxic and odourless and comes in wash off (removed with soap and warm water) and Paint On, Peel Off formulas. This means that no harsh chemicals

need to be used to remove the product and that the polish can be removed quickly _ in time for school if necessary! The polish is water-based and dries in two minutes – perfect for younger girls who are often too impatient to let nail varnish dry properly. It also washes off clothes easily, so any smudges can be quickly dealt with. Although the polish is safe, it doesn’t compromise on colour. There is still a huge spectrum of colours available from pinks and purples to fashion forward interpretations of red and blue. I would recommend choosing a line with lots of shimmery colours – little girls tend to love sparkle. As an add on, you can also apply 3D nail art stickers, such as the ones supplied by Little Bu, which include, a variety of designs from roses to cakes. I would also recommend that you look for a range that offers accessories for you to sell alongside your regular nail collection to help you boost your retails sales. Overall, when it comes to working on children’s nails, make the treatment fun, fast and overall, safe.

Fiona Mackenzie is owner of Cocoon Nail Spa in Motorcity which offers Little Bu products and treatments. Little Bu is distributed by Boulevard Zone Trading in the GCC.

Professional Beauty GCC March 2016

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Janette Gladstone Watts, founder, The Product House

35 International speakers at the PSWC

“The Professional Beauty Show GCC 2016 surpassed all our expectations in terms of quality of attendees. For The Product House it is not just volume of footfall, but calibre of audience, that is important”

Greatest of gatherings Find out why the Professional Beauty GCC 2016 expo was the place to be

he second edition of Professional Beauty GCC was a categorical success, attracting 4,177 decision-makers from the worlds of beauty hair and spa. Attracted by the live stages, beauty conference and the adjoining Professional Spa and Wellness Convention Dubai, the exhibition was bustling with spa and salon owners, directors and managers, also eager to visit the plethora of exhibitors. Janette Gladstone Watts, founder, The Product House, commented: “The Professional Beauty Show GCC 2016

surpassed all our expectations in terms of quality of attendees. For The Product House it is not just volume of footfall, but calibre of audience, that is important. “This year Professional Beauty secured many leaders of the industry and the networking opportunities were more developed. “The venue was easier to access and allowed an abundance of opportunities to meet and discuss business directions and strategies: for our team it was enormously successful. “Our brands were extremely positive regarding new opportunities, with both speakers and delegates being of a high calibre and having appropriate content.”

4,177 visitors attended over the two days

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Sally Hewerdine, managing director, My Apptitude:

The show was a platform for many exciting new launches. Vivandi choose to introduce new brand Rock Your Hair with its exciting product range, “We exhibited at the Professional which included Spray It Big To Dry Shampoo, A Beauty GCC 2016 and we had a very Mega Volume Root Lifter And Bombshell Big Hair successful event. The footfall was Powder. steady but they were all decision Elemis showcased a variety of new products including makers which saved us so much time” the White Brightening Dark Spot Corrector which targets darkspots and pigmentation with a brush-applicator pen, The Ultra-Rich, an even more nourishing take on Elemis's bestselling Pro-Collagen Marine Cream, and The ProCollagen Neck and Décolleté Balm aimed at firming the skin on the neck and around the décolletage. Also launched at the show was the innovative My Apptitude, a new training app developed by Sally Hewerdine which offers private training platforms, giving autonomy over branded training for businesses and a library of courses and workshops, uploaded to a personal training file for individuals. Gharieni brought us its Wellnessmassage4D, based on eight specific treatment steps, developed by Gharieni Group and Jean-Guy de Gabriac, while Fashionizer Spa unveiled new lines of uniforms. New hair brand Newsha was available to try for the first time as well as the new M Ceutic Radical renovation from Thalgo. Beauty Leaders also brought an array of new brands, attracting a multitude of visitors to the stand. Nail brands LCN, Morgan Taylor and Gelish presented new season colours at special discounts including Perfect Mood Gel Polish from Le Chat. Beauty Essential caused a storm with Artistic’s new Hybrid nail polishes which promise the longevity of a gel, with the flexibility of a nail polish. All this and much more meant the Professional Beauty GCC expo was the place to be. Confirm your free ticket for the 2017 edition of the show at www.professionalbeauty.ae

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Beauty professionals Eager visitors flocked to our brand new Beauty Conference where they could gain inspiration from the crème de la crème of our industry

eadlining the conference was a lively panel debate, held at the end of each day, when the Conference conclusion: audience could hear the views of, and glean tips from, our hand-picked Professional “Beauty is a relatively recession-free industry Beauty ambassadors. in the region” Our leading ladies included businesswomen Tara Roux, Ruksher Malik, Maria Dowling Galina Spierling, Salina Handa, Eryca Freemantle and Mona Syed-Mirza. Each woman brought something different to the table with backgrounds in beauty, hair, make-up, spa and aesthetic medicine. Audiences packed the hall to hear lively debates on the topic What to Do When Things are Tough, and listen to our panellists' views on Regional Trends; What’s Hot and What’s Not. Salon owner Maria Dowling commented: Conference “There are very few opportunities to get conclusion: together with like-minded women in the “The Kardashians beauty business. Not only were the (unfortunately) lead panel discussions a great way to share the way in hair and opinions on issues we are facing this make up trends year but they were also an opportunity whatever Khloe is doing with her hair, for delegates to ask important questions everyone wants on a number of topics affecting their to do!” businesses in 2016. Thank you for inviting us to be part of it!" Other sessions, which included topics such as How To Create Business-Minded Therapists, Marketing Your Salon to a GCC Audience and How To React To Negativity/Bad Reviews On Social Media, also drew crowds and inspired debate. The conference was carefully curated based on feedback from Professional Beauty readers and aimed at proving practical solutions for business owners. Following its success, Professional Beauty’s 2017 Beauty Conference aims to be even bigger and better.

Professional Beauty GCC March 2016

Conference conclusion: “This year, salons have to step up and give 110 per cent effort when it comes to customer service, sales techniques and making sure staff are going that extra mile”

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A cut above – The HJ stage

he first HJ stage was a huge success with packed-out audiences keen to hone in on the ideas, creativity and advice of our celebrated stylists. Directed by internationally award-winning hair artist Jamilla Paul, who is also brand director of Glamour Salons UAE and creator of Jewel Bar Swarovski crystal hair, the stage’s all-star cast of participants revealed an array of inspirational styles and techniques. Among these were Tracey Devine, Scottish Hairdresser of the Year and Men’s Hairdresser of the Year in the UK, who wowed viewers with her creations. Meanwhile looks sculpted by celebrity hairdresser Wafic Saab attracted a huge audience and author of Hair Yoga Jawed Habib demonstrated innovative cutting techniques that delighted viewers. Elsewhere, Michel Zeytoun, Gloss Academy ambassador, showed the awe-inspiring Gloss collection and experts from Goldwell – Claude Al Hacheche, senior professional educator, Amal Abdal Hadi and Fadi Kordab, both professional educators – revealed new styling and colouring techniques. The stage was live from 11am until 4pm on both days and the energy never faultered.

Jamilla Paul commented: “What an amazing experience from start to finish in organising the first ever HJ Stage at Professional Beauty GCC. My real passion in this industry is education and sadly, in the UAE, there is not normally the platform opportunities for us to expose the amazing artists and salon groups that there are locally. “I was extremely keen to showcase hair artists from the UK as I feel we have some incredible talent and felt it would be a great opportunity for networking with some influential salon chains and distribution companies in the UAE, as there is such a need for creative training here. “So my first contact was with my great friend and totally inspirational and fabulous Tracey Devine, global brand ambassador for Affinage. She immediately agreed to support me on this event and help me compere and organise the whole thing. “It worked incredibly well. We had eighteen fabulous show teams which was a real mix of incredible international, global and local hair artists along with myself and Tracey. The salon group I work for here in the UAE, Glamour Salons, were also showcased for the first time in the UAE. “We had so many great presentations and our stage was full from the start of the day until the end of the day.

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One particular passionate stylist literally did not leave her seat in the audience for the full day! “Madi International presented its Goldwell Artistic Team along with the absolutely gorgeous and extremely talented Wafic Saab – a celebrity stylist in the Middle East. “We also had the amazing salon and training academy Gloss Global, based in Dubai, which presented its collaboration with an absolutely incredible bridal specialist named Michel Zeytoun. Both Tracey and I sat tight watching his incredible talent. I have never seen anything like it! He had amazing techniques, which I cannot wait to try; a testament to the talent we have here in the UAE along with all the other brands and companies that presented for us. “The simply inspirational Tracey Devine presented two beautiful presentations for us over the two days, again with a full-house audience, stunning models, incredible session hair, and beautiful clothes by Sophia Begum, a new local brand just launched here in the UAE. “All in all it was a great experience and a huge success. We met some great industry leaders and companies here and I am personally so excited and cannot wait for an even bigger HJ Stage at the next Professional Beauty Event in the GCC in 2017.” I would welcome anyone who is interested in showcasing on the next HJ Stage to please contact me on jamilla@ glamoursalonuae.com so I can take the educational direction in the UAE to a level never seen before.”

Deborah Whitehead, director Gloss Global: “It was a great atmosphere; there were so many networking opportunities, and the venue was lovely - light and airy. I am glad that we exhibited”

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Nailing it The two-day Nail Masters competition inspired more than 30 aspiring technicians to pit their skills against one another in a bid to gain industry recognition

ategories included nail art, gel polish, tip and overlay and sculpting, all of which instigated some original and gorgeous talons. Technicians, who worked on their models in a separate area near the beauty hall at the exhibition, were judged on their techniques and the finished results. In three of the nail art categories, there was an exciting battle between colleagues Cherryl Lalog Llaneta and Thidar Linn from the The Nail Spa for first and second place (see list of winners). Eventually, Cherryl Lalog Llaneta presided as the overall winner of the competition. Sharon Hernandez, beauty educator at The Nail Spa, said “After our amazing success in 2014, The Nail Spa could all but hope to match that success again in 2015. We are so proud of our talented girls and their hard work has paid off brilliantly. “The Nail Spa is absolutely delighted to have won so many categories and overall winner again this year. This shows our

Professional Beauty GCC March 2016

clients once again the dedication and reflects the high standards of our services throughout our spas. "We would like to thank the organisers and judges for their professionalism and a wonderful show.” Prizes and trophies were awarded at the end of each day, on the HJ stage, allowing winners to gain accolades in front of their industry peers. This year we were lucky enough to have Sonette van Rensburg directing the competition. Van Rensburg has more than 24 years' experience in the nail industry in Dubai and South Africa. She told Professional Beauty, “I was very pleased with the great turn out and also very impressed with the professional way in which the nail stylists represented themselves and the great competition spirit and support towards one another that they showed. Their level of skill and expertise was also high, and I think it will be even higher for next year. It would be great to see many more

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nail stylists competing and showing off their skills and expertise in next year’s competition. There is no reason for the nail stylists in Dubai to take a back seat - they have what it takes! "Competing can be quite daunting, even for the most experienced technicians, but it is also very rewarding. There is no doubt that it will assist competitors in acquiring better skills, and it is probably one of the best ways to self-assess skills and techniques, setting higher standards within the industry. It is an invaluable way to gain further experience. "Most nail stylists who are competing for the first time do so not knowing what to expect and are not always as prepared as they should be. So each time they compete, they will become more experienced.” Looking ahead, we asked van Rensburg for tips for the 2017 competition. “First and foremost, set worthwhile and purposeful goals for yourself, remain focused on the key aspects of the competition and know what you want to achieve by competing. If it is only to win then you should definitely rethink your reasons. I am sure if you ask any competition winner if they actually won the very first time they entered, probably very few will say they did. “Try not to get disheartened when you don’t get placed. Don't view it as a poor reflection of your work, but rather as a challenge to improve and perfect your skills, not only for future competitions, but also to provide better services for your clients. “It is a wonderful way to gain experience and get to learn the ropes, even for beginners in the nail industry. Remember to compete against yourself and totake your capabilities to the limit. “The best advice I can give to any competing nail tech who wants to achieve a flawless set of nail enhancements is to make sure to pay attention to perfecting each and every criteria, as they all go towards engineering a perfect set of winning nails. Remember, consistency throughout is absolutely key! What exactly are the judges looking for? “Your goal for the first competition should be to learn the ropes so you can compete smarter the next time. As a competitor and judge I have been on both sides of the curtain. I myself have said and I've also heard from first time competitors, ‘if I only knew what to expect’ and the only way you learn is by participating. It takes perseverance, skill and determination to succeed at anything you do. You just have to keep trying, always strive for perfection and never give up on yourself!” A big thanks to our sponsors of the Nail Master competition, which included Heaven by Deborah Mitchell, Madi International, Elias K Gharios, Nailstation, Morgan Taylor by business development Sawaya Intl, Profit Beauty manager, EJ Salon Supply: Supplies, Professional Beauty "It was an awesome location; I GCC and Scratch magazine. could communicate well with every customer and everyone I spoke to was a professional. There were no time wasters"

Professional Beauty GCC March 2016

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The winners! Overall winner: Cherryl Lalog Llaneta, The Nail Spa

Photographic Nail Art 1st place: Cherryl Lalog Llaneta, The Nail Spa System: Nail art

2nd place: Thidar Linn, The Nail Spa System: Nail art

Tip Box Art 1st place: Thidar Linn, The Nail Spa System: Nail art

2nd place: Cherryl Lalog Llaneta, The Nail Spa System: Nail art

Mixed Media Nail Art 1st place: Cherryl Lalog Llaneta, The Nail Spa System: Nail art

2nd place: Thidar Linn, The Nail Spa System: Nail art

Gel Polish Manicure Winner: Ara Sucaldito, Galina’s Second place: Erica Miranda, Cocoon Nail Spa Tip Overlay Intermediate 1st place: Thidar Linn, The Nail Spa System: Liquid and powder

Professional Beauty GCC March 2016

The Nail Spa team celebrate

2nd place: Juvlyn Jose, Nayomi Beauty Centre System: Gel

3rd place: Marijana Manojlovic, Nayomi Beauty Centre System: Gel

Sculpting Intermediate Liquid & Powder 1st place: Cherryl Lalog Llaneta, The Nail Spa 2nd place: Remelyn Obra Orbos, The Nail Spa Sculpting Intermediate - Gel 1st place: Jenny Alegre, Galina’s 2nd place: Ricarda Labutan, Galina’s 3rd place: Brenda Gullod, Galina’s 3rd place: Ara Sucaldito, Galina’s Sculpting Professionals/Masters 1st place: Javita Taguban, Galina’s 2nd place: Tatyana Korol, Afrodita Beauty Salon

Judging Panel: Competition director and head judge – Sonette van Rensburg Judge – Lindsay Robinson, Heaven Skincare Judge – Alex Fox, Scratch magazine Judge – Annie Thomassian, Nailstation

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Amanda Schmiege, complex director of spa, The St Regis Dubai: “The exhibition was easy to navigate, the product booths were well displayed, and the suppliers represented were of a high quality and varied across different spa needs. I was initially intending to only participate for the first day but I felt compelled to return for the second day so as not to miss out”

Be inspired by the PSWC!

broad range of topics and ample networking opportunities ensured that the second Dubai Professional Spa and Wellness Convention continued to inspire, educate and amaze. The two-day programme, which ran alongside the Professional Beauty GCC exhibition at The Meydan, drew in a wide audience of local and regional spa managers, directors and operators with its internationally recognised line-up of speakers and its diverse array of topics, which provided insightful, engaging and sometimes even differing opinions from the speakers and the audience. Jean-Guy de Gabriac, conference producer, said: “Delegates

were amazed at the high level of strategic view points and reallife operational information that they received during the panels, and also during breaks and lunch at the Delegates’ Lounge.” Dignitaries from all the key hotel chains such as Jumeirah Group, FRHI, Four Seasons and the Hilton Group were in attendance. Panel discussions ranged from Exploring the Positive Impact of Spas on Cancer Patients, to Budgeting and Mega Trends. The keynote speaker, successful former spa owner and internationally known speaker, trainer and industry consultant Carol Phillips discussed The Art of Retail Therapy to a captive audience. New to this year’s convention, now in its second year in the GCC,

Professional Beauty GCC March 2016

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WELLNESS UNITED

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was The Breakfast Club, where Jeremy McCarthy, Andrew Gibson, Trent Munday and Jeff Butterworth shared best practices that worked for them over the last year. There was also ample networking time to hobnob with the top names in the global spa industry. De Gabriac said: “What a treat to see 36 speakers from five continents share case studies and best practices during two days at the Meydan Racecourse, addressing key challenges for spa managers and directors. “The spirit of the Professional Spa and Wellness Convention is that speakers talk less to say more, with enough time at the end of each panel for an interactive question and answer sessions to discuss, challenge and argue if necessary.”

PB’s pick: Trend spotlight The Mega Trends session on day two of the convention was among the more lively of the addresses, not only were the audience asked to vote on whether they believed the 10 trends outlined by the 2016 Spafinder Spa & Wellness Trends Forecast were fact or fiction, but the panellists also displayed some interesting and frequently differing opinions on the trends. Chaired by Mr Mohammed Madi, president, Madi Mia Kyricos, chief brand officer, Spafinder Wellness, International Group: and founder, Kryicos and Associates (USA), the international panellists: Andrew Gibson, Kathryn “The exhibition had good Moore, Paul Hawco and Jeremy McCarthy, shared potential; a great platform for the industry” their thoughts on trends that had titles such as “Surf’s Up”, “Parenting Well”, “Adrenaline and Zen Cocktail”, “Well-Fests” and “Healthy Cruising”. In most cases, the panel was divided on whether they felt a trend was fact or fiction; sometimes a trend was dismissed by a

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panellist due to the fact it is a pre-existing or evolving area of spa, such as with Well-Fests. In other cases trends were perceived to have a limited geographic area of exposure or timeframe, for example with the Surf’s Up trend. Divided or otherwise, the session provided an interesting insight into spa trends that may well develop more traction over the coming 12 months and beyond.

Wellness trends: Surf's Up! New Waves in Wellness Surfing is fast becoming a new wellness travel genre. It’s rapidly expanding (to women, families, the wealthy – and in 160 countries from the North Shore to the North Sea). Parenting Well Poor diets, constant stress, and hours hunched over glowing screens are taking their toll on kids. This year look for more mindfulness and meditation in schools, kid-focused yoga classes, massage for toddlers and wellness-centric family vacations. The Adrenaline and Zen Cocktail More extreme adventure travel is the zeitgeist, and we’re seeing a dizzying proliferation of high-octane adventure topped off with “après-adrenaline” relaxation at spas, resorts and wellness retreats. Well-Fests Move over party animals – the latest festival trend is wellness. Wellness festivals are cropping up all over the globe, celebrating health and wellbeing. Healthy Cruising: Wellness is boarding ship, allowing travellers to de-stress and keep healthy while onboard and even once they dock. In 2016, think less cruise ship and more floating retreat.

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Takeaways

“Hire for culture values empower your team to grow and give them career opportunities. We are always looking for ways to improve our team’s professional life within the company and we enjoy a solid 82 per cent staff retention rate after 10 years of operation” Shabana Karim, owner/founder, House of Enspa

Be inspired by our “takeaways” taken from key panels during the PSWC Dubai 2016: “Wellness is a multidimensional, personally-chosen journey, most effectively enhanced with a functional, progressive, evolving and self-reinforcing co-created plan … ponder that for a while” Bryan Hoare, wellness lead, Naufar Wellness and Recovery “With the new economic order, money is important, but not essential. Experience is essential! We focus on functional movement, emotional wellbeing, stress resilience and nourishment for cell regeneration” Sharon Kolkka, general manager and wellness director, Gwinganna Lifestyle Retreat “Be clear on what you offer and what you don’t. Do not bend your philosophy to fads or in a bid to ‘be everything to everyone’. A stay at Lanserhof includes a doctor appointment, food by prescription, movement exercise for your daily life, regeneration and beauty. We do not offer botox, because it does not make sense to inject toxins in your body while you detox” Nils Behrens managing director and chief marketing officer Lanserhof Group “Make your spa a great place to shop and spa, in that order, if you want to boost your retail. Then understand that 78 per cent of the buying decision comes from interaction with the beauty therapist. Your new ratio strategy should be 1:2, each guest should walk out with two products” Carol Philipps, best-selling author, educator, consultant “For years we have been discussing that a KPI benchmark panel in the GCC would be highly useful. Now that it exists, I encourage all hotel spas, resort spas and day spas of the region to share their data, confidentially. These results are essential indicators on how to act upon your operations, and boost capture rates and utilisation rates, among other essential Key Performance Indicators” Paul Hawco, director of Talise Spa operations, Jumeirah Group

“The cost of cancer treatment is financially, emotionally and consciously staggering. Since most cancers are now lifestyle related, 40 per cent of the world’s population will encounter cancer. Either they will be diagnosed, or have a first degree relative diagnosed” Dr Nasim Ashraf, chairman and chief executive officer, DNA health “Most patients develop a second cancer 12 to 18 months after, unless they change their lifestyle completely. In this sense, cancer survivors’ caregivers become co-survivors in the cancer journey. Make cancer your coach” Dr Manuela Boyle clinical integrative oncology “Before the airline deregulation in the USA, there was a fixed price for every destination (like you have currently on spa menus). Now it is impossible to imagine that as you book a flight online. It varies automatically on the inventory left and the closeness of departure. Electronic display helps to offer flexibility without saying, you can’t have this now” Frank Pitsikalis, chief executive officer, Resort Suite “Average spas and salons run at 30 per cent utilisation rate. In a way, that is asking each client to pay for two who are not showing up. Twenty per cent of online bookings are made within two hours before the appointment time. You should know your cost of opening every day, and understand how an extra treatment has only a marginal cost, but a huge impact on your net profit” Lopo Champalimaud, chief executive officer, Treatwell “Luxury is very personal and subjective. It can be expensive, but it does not have to be. Excellence is about getting the basics right, then elevating it to the rare place where true excellence really is” Simon Casson, regional vice president and general manager, Four Seasons Hotels and Resorts

Professional Beauty GCC March 2016

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Get ready for the new season

Time to talk colour

Note from the Editor Colour is one of the most popular services in the salon and keeping clients excited and educated about the latest trends is essential for any good business. Colourists also need to be up-to-date with the latest techniques to stay one step ahead of the competition, as well as to be seen as an expert in their area. Consumers are bombarded with hair and beauty features in glossy magazines, but that doesn't always mean they know what they are asking for. That's why the consultation is so important - their bronde may be your strawberry blonde - so it's essential you discuss ideas before any service. Being the best means learning from the best and this issue brings you plenty of advice and tips from the best in the business. Thanks. Ruth

Hair: Goldwell Global Color Zoom Creative Team Make-up: Stephanie Kunz Styling: Ingo Nahrwold Photograph: Markus Jans march 2016

NEW Vintage Take inspiration from the past with a modern interpretation

march 2016

“Classic cutting techniques combined with internal freehand layering are the key elements of this collection. Inspired by fashion in the late Edwardian era, the texture in the hair mirrors the La Belle Époque movement of the time, with looser clothing and interesting materials such as lace and netting coming into play. The tonal palette is crushed velvet, denim blue and porcelain blondes, matte like powdery chalk. We were also inspired by the sultry and seductive mood of Dolce & Gabbana’s campaigns.” Colin Greaney

march 2016

Hair: Mahogany Hairdressing creative team, Oxford and London Make-up: Marco Antonio Styling: Michelle Kelly Photographs: Nessi

march 2016

trends

With the new season round the corner we caught up with ghd Ambassador, Zoe Irwin to find out her trend predictions for 2016

“

ur role as hairdressers is to feed off everything around us. Staying relevant and on trend is important but it always needs to have your own twist and style for your clients in the salon. Here’s my top picks for 2016 and how to make them work.”

hair

‘Glunge’

Versace SS16

Rex shutterstock

Spring forward

For 2016, glamour meets grunge with the ‘glunge’ trend. Spotted on the catwalks of Roberto Cavalli and Gucci, textures look set to move away from salty and dishevelled to smooth waves with a luxe finish.

Get the Look • Create this look by rough-drying a smooth finishing serum into wet hair. Follow with a root lift spray and dry off the rest of the hair. • Lightly pass straighteners over hair with just one stroke to create optimum shine and smoothness from root to tip. • Wrap hair around a tong loosely to create effortless waves.

march 2016

trends

braid

the rope

Rope braids were another key trend to strut down the catwalks this season. Seen at JW Anderson and Public School this style is simple perfection. Rope twists can add interest to everyday styles as well as adding dimension to an intricate hair up – think Jennifer Lawrence at the Golden Globes.

Get the Look • To create the perfect base for these twists prepare the hair with some medium hold styling cream to add grip. • Blow-dry into the hair to close down the cuticle and create optimum shine. • Twist hair as desired and finish with some strong hold hairspray.

Rosie Huntington-Whiteley

Blowout

Big bouncy blow dries with volume are back with a twist. I’m calling this, the Supermodel Blow but with a lived in and modern feel - moving away from the Chelsea blow dry into something much cooler and sleeker.

Get the Look

Aveda

• T o create this look, blow out hair as normal using a medium sized, ceramic vented brush to create volume. • Once hair is dry, spray your hands with hairspray and rake through to give head-turning structure, volume and lift.

march 2016

David Fisher/Rex shutterstock

Public School SS16

trends

Maleperspective From catwalk to client, HJ Men Editor Matthew Batham looks at the Spring/Summer runway trends your male clients will be demanding go 24.7

wo main trends emerged during London Collections Men spring/ summer 2016 – texture and twists on the classic quiff.

At the Craig Green show texture was natural, embracing curls and waves. Expect an increasing number of male clients to request cuts that work with the natural movement of the hair, with product used artfully but not over heavily.

At E Tautz there was a noticeable move towards a more structured hair look with a strong 1950s influence. The quiff is a classic that will never go away, but be prepared to work with more length and volume.

GET THE LOOK • Blow-dry hair off the face using using a volume mousse • Apply a wax through the hair for shine • Finish with hairspray for hold.

GET THE LOOK richard james

toni & Guy

• Blow-dry hair flat using a blow-dry spray. • On very straight hair, add texture using a small amount of sea salt spray. • Place a hairnet over the hair to keep it flat and finish blow-drying.

Natural movement was also the hair look for Richard James, with hair blow-dried across the forehead in a sweeping teardrop fringe. The finish is groomed but undone.

craig green

fudge professional

GET THE LOOK •A pply a small amount of hair gel to damp hair, combing through with the fingers to create natural texture. •B low-dry roughly, creating volume at the crown by pulling hair away from the scalp and applying heat directly at the roots. Scrunch hair for added undone, raffish charm. • F inish with a texturising paste throughout the lengths of the hair for added definition, and blast-dry with a cold dryer to set the look.

e tautz

march 2016

colour

box office Sharon Malcolm

With spring in sight it’s time to talk colour and take things to the next level

he gold rush is on as brighter and lighter become the buzzwords for the foreseeable future. From buttery highlights to bronze slices, to all over bleach; your blonde menu needs to make clients bite. Humdrum highlights won’t cut it; tweetworthy transformations rely on the holy trinity of hair condition, eye and complexion colour. These characteristics, plus commitment to the look are make or break, particularly where bombshell shades are involved.

Head start

“mood boards to help inspire our clients to inject a new and seasonal colour trend into their look”

For some clients the lightening process starts a few weeks after Christmas as a statement of intent, with momentum gathering as spring switches to summer. “We train all our technicians at Mahogany to offer a long term plan for each client, meaning that during their consultation we don’t just discuss what we’re aiming for that day, but map out a plan for the forthcoming months,” explains Tai Walker, head of colour and technical development, Mahogany Hairdressing. “We can also ensure we’re not overburdening the hair and not building up layers of deep rich tones, which become difficult to remove come spring.” Salons should think of blonding as a creative feast, rather than a bread and butter service and bring something new to each appointment. Given the chance almost everybody wants to embrace something new. “We often work with mood boards to help inspire our clients to inject a new and seasonal colour trend into their look,” explains Wella Professionals Colour Club member, Robert Eaton of Russell Eaton salons. “My top colour for blondes at the moment is 10/95.

march 2016

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colour

This soft blush blonde effect is totally on trend after being seen at the PPQ show this year. It’s super flattering for blonde clients of any age.”

Dark arts But it’s not just blondes who have all the fun – darker haired clients craving sun-kissed effects have a host of new shades to experience too. L’Oréal Professionnel’s DIA Richesse tone on tone ammonia-free hair colour, enriched with direct dyes, launches this month, and promises a high shine finish with strong colour visibility. Thanks to their smaller size, the direct dyes stay closer to the surface and light reflects on hair like in a mirror, providing unique chromaticity. The shades are: Sienna Brown, Saffron Copper, Mahogany Ochre, Mahogany Burgundy and Terracotta Brown. Also new from the Aveda Full Spectrum Deep Extra Lift and Deposit Creme Color line is Umber Sun; a golden hue designed to be the highest lift on dark hair looking to go light. Finally, Schwarzkopf Professional’s Igora Royal Nude Tones are a new generation of multi-natural beiges. They range from weightless blonde to intense brunette for low maintenance looks with a hand-crafted play of light.

Colourful language With consumer magazines bursting with the latest techniques, make sure you are au fait with the current trends. Affinage global brand ambassador Tracey Devine explains the finer details of popular colour techniques • Balayage - roots are stretched using a deeper base shade and the ends lifted to a lighter shade, hand painted to create a marble effect. • Baby lights - threadlike highlights which are ultra fine and soft in tone to look sun-kissed. • Contouring - adding areas of depth or light to increase tone and shine to a

specific area of the hair. This can be handpainted or foiled. • Highlights - sections of hair are woven and coloured from darker to lighter, using foil or méche for a subtle or bolder lift. • Lowlights - the opposite of highlights with hair taken from lighter to darker, using foil or méche woven sections. • Ombré - darker at the roots and through the mid-lengths with a gradual to intense lightening from the mid-lengths to the ends. • Root stretch - roots are coloured slightly lower than the re-growth to give the illusion of a heavier root area. • Smudging - two or three colours of a similar

tone are applied and smudged together to create softer versions of the original shade. The colour can vary from darker to up to three shades lighter when smudging. Generally this would be from root to midband and achieves very subtle results. • Stretched roots - colour is applied to give a deliberate grown out feel. • Strobing - very similar to a technique called pixilation. Areas of colour are handpicked and bleached in a pattern; colour is then reapplied to certain pieces in many tones to create a strobing effect. This technique is particularly nice when the hair is moving in a summer breeze.

march 2016

colour

Balayage blonde and beyond T

he masterly mash up of blonde and brunette tones may have been around for a while, but balayage continues to wow clients with casual couture effects and celebrity endorsed cool. “Balayage continues to dominate the hair colour market, and while the classic root to tip highlight is here to stay, we’ve seen things move in multiple directions. Larger sections and more panels are being balayaged and colourists are having fun with their glazes; sometimes even applying multiple colours on one section,” comments Jack Howard at Paul Edmonds. “Root stretches and colour bleeds are becoming increasingly popular, with colourists inspired by the endless possibilities of freehand highlights and clients seduced by the longevity and individuality they get.”

The best techniques are the ones that keep pace with – or one step ahead of – the trends. “We’re going in heavier with the blonde at the front to give an edgy yet still natural look,” reveals Ethos Hairdressing’s visual director, Adam Bryant. “We’re finding that this bolder balayage choice is appealing to our younger clients too. We’re predicting a further increase of neutral blondes or as we call it, Scandinavian blonde.”

Flash mob Looking beyond the ubiquitous blonde and bronde options also keeps things fresh and current for fashion chameleons. Whether it’s a subtle hint or a bold splash created using a colourant or clip in extensions, the flamboyant factor can be turned up to 11 depending on the client’s per-

Louise Wood

Adam Bryant and Sharon Peake

Ken Picton

The naturally sun-kissed trend is taking on a fresh dimension

sonality. “We can expect to see lots of on trend denim colour for spring, whilst pinks and greys are always in demand,” predicts Jack. Coloured balayage has enjoyed catwalk kudos for several seasons. Rodarte, Ashish, Peter Som and Oscar de la Renta have run with the concept – and now it’s hitting the high street hard. 2016 promises a plethora of pastel and jewel tones as colourists make sweeping statements without a foil in sight. “Balayage is a wearable solution for many clients and has retained a fashionable edge that’s worked well with the current fashion trends,” states Christel Lundqvist, technical creative director for TIGI. “However, as colourists it’s important to continually push creativity and to be able to update clients’ hair regularly to retain their interest and develop their personal look.”

march 2016

hair opinion

professionalbeauty.ae

Smells like team spirit Maria Dowling reveals her five secrets to a successful team

his month, like every month, we closed the salon for 24 hours and held a staff training day. We invited Dennie Pasion, a globally-renowned hair and make-up artist, who has worked with the best in the world, to share with us some of the tricks of the trade. After spending a day with Dennie, my team (and myself) walked out of the door feeling inspired, motivated and creative. It also reminded all of us that we continue to be part of a dynamic team, something that I think can often be lost in the day-to-day workings of any salon business. We are all so busy, so wrapped up in our clients that sometimes the idea of teamwork gets forgotten. In every corporation, large or small, without teamwork, the business wouldn’t run smoothly. Everyone from the post room, tea maker and assistant, right through to the chief executive officer, has a role to play. Training days, regular group meetings and staff gettogethers are essential in nurturing synergy between individuals – encouraging the team spirit if you like. Whatever the size of your team (compared to some large spas, my team is relatively small), these activities can mean the difference between your business being made up of a team of individuals and simply a group of individuals. There’s a big difference. This month, I’m giving you my most effective team building exercises that have been tried and tested at mariadowling over the past 12 years. They really do work!

Monthly development days

Many businesses believe they can’t afford to close for a day for staff training. Yes I lose revenue, but what I gain is so much more important. Look at it this way...you continually train your staff to give a better service, be better in their jobs and stay motivated. This will translate to your customers and eventually your bottom line. Can you afford not to do this? We usually close on a Monday (which is our quietest day in the salon). We choose various activities, such as product training, photo shoots, creative workshops or talks from international stylists and colourists. It's generally something which adds new skillsets, broadens knowledge, and inspires the team to do better.

Create a guidelines book

Whenever a new member of staff starts working at mariadowling, whether a stylist,

assistant or receptionist, they are given a mariadowling “manual”. This details the expectations from the salon in terms of customer service and the process of the customer’s experience from arriving at the reception to leaving with fabulous looking hair! I’ve worked hard to create this and am always adding to it from my experiences in the salon. I see this as a blueprint for the day-to-day workings of the salon. Why is this important in regards to teamwork? Communicating the goals of your business will help to bring the team closer together and create a great atmosphere, which will then reflect on your clients and their overall experience.

30-minute weekly WIPs (Work In Progress)

Monthly individual meetings

Share inspiration daily

Every Saturday morning I call a 30-minute meeting with all stylists, assistants and reception staff where we share our experiences of the past week. We look at targets for the month and any other events that we might need to be aware of. It’s really important to reflect, share and learn from our experiences on a weekly basis and also be clear on what we have coming up for the week ahead so everyone is aligned and can help each other achieve their goals.

True, our monthly meetings are mostly about the individual and their performance and targets but during these meetings we also address how they are performing with the other members of the team. I discuss any problems between staff members and resolve issues that have arisen that month. Our philosophy is that everyone is equal in the salon, and each of us, in our role, help the others to do a great job, so I need to make sure this runs like clockwork.

If I, or any of the team, travel overseas, I expect to come back with loads of photos and information on international street style, which can help us enormously in predicting what our clients will be asking for that season. This inspires us, brings us together, and keeps us all sharing information which is essential in team work. Admittedly, it takes time and effort to pull of these activities together but the results speak for themselves. Our clients appreciate the great atmosphere and slick customer service in the salon and that only comes from having a great team behind it.

Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call: +971 4 345 42 25.

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Made-to-measure

Dr Pauline Burgener, the current driving force behind the eponymous Swiss skincare line tells Fiona Vlemmiks about her venture into haute couture products

magine skincare products made exclusively for each client, based on her individual skincare needs. Although there has been a huge shift towards tailormade treatments in spas, such a concept in skincare has not yet been realised, on a large scale … until now in the launch of Dr Burgener’s Haute Couture range. The skincare line Dr Burgener Switzerland was founded in Lausanne in 1955 by plastic surgeon and skincare expert Dr Marc Burgener and Lebanese born Dr Pauline Burgener, his daughter-in-law, took the helm in the 1980s, presiding over a comprehensive range of face and body skincare products, available professionally and for retail. I meet her in the VIP lounge at the Professional Beauty GCC 2016 exhibition where Dr Pauline is exhibiting her line and attending the Dubai Professional Spa and Wellness Conference. The brand is available in the Four Season’s Pearl Spa Dubai where the Precious Pearl Serum, a product made exclusively for the spa is available. And it is customisation,

specifically the line’s Haute Couture range of products, set to launch in the Grand Hotel du Lac, Relais & Chateaux in Vevey, Switzerland this month, that I’m here to discuss. “Haute couture is a term used for clothes, not cosmetics,” says Dr Pauline with a smile, “but I call it this because the line comprises made-to-measure products created specifically for each client. “I developed this concept three years ago with doctors and dermatologists. Customisation is the future of skincare – we need products that answer to our needs.” Dr Pauline tells me that, in its regular line of skincare, Dr Burgener combines the best of science with the best of nature, and is free from parabens and other artificial additives. Great care has been taken to ensure the line is eco-friendly and exclusive ingredients include royal jelly, green caviar and collagen. Professional treatments utilise the latest technology with several machines created exclusively for the line. The Haute Couture line will be

Professional Beauty GCC March 2016

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interview

created on the same principles. After an in-depth skin analysis using the brand’s skin machines and software, the results will be sent to the brand’s Swiss laboratories and tailormade skincare products will be created specifically for the client – and delivered to them in a therapy box.

“We will look at things such as the hydration of the skin, the lipid of the skin and assess the depth of the wrinkles,” says Dr Pauline. “Our technology is very sophisticated so from the results, we can then produce products for the client containing the ingredients that give her exactly what she needs. It’s a new way of beauty.” The spa or centre that performs the analysis will also receive an identical therapy box to the client so that they can perform monthly treatments. The therapy box will comprise one eye contour product, a lip product, a base moisturising cream and two active products that are “very rich in high quality ingredients such as a serum”, depending on the client’s skin. Clients will be reassessed every three months to gauge whether their needs have changed.

every few month to ensure that the concept works.” Clients using the Haute Couture line will receive a skin identity card enabling them to have a treatment in any venture offering the service, internationally. “So if you are from New York for instance, you can take your therapy box with your skin ID and connect to the centre in, say, Dubai where they will have all your skincare results and information,” she explains. Dr Pauline confides that there will “probably be only 10 places in the world offering the Haute Couture line”. And will this include Dubai? Dr Pauline smiles at me. “We can’t reveal too much now, but soon…”

The select few “We are not interested in spreading this concept everywhere, explains Dr Pauline. “Like with our spas, we prefer exclusivity. For this new line, it is more important for us to have this in carefully chosen places only. “Initially we weren’t looking to launch this in spas,” she continues. “We envisaged having specific centres offering this but then we saw that the spas were very interested. They want results and differentiation. “However, it is a highly technological way of working so we cannot offer this in every normal spa, we need specialist places with very well trained therapists who can use our technology. Any therapist working with the Haute Couture range would need to be trained by us in Switzerland and the training will need to be updated

The Precious Pearl Serum, created exclusively for the Four Seasons Pearl Spa in Dubai.

Professional Beauty GCC March 2016

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product news

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Seasons change As the winter draws to a close, we take a look at the best products for the new season Dermalogica Dermalogica is launching the new Age Smart Skinperfect primer SPF30. With the combined action of free radical damage, drop in hormonal production, and other age-related shifts, skin becomes less integrated as it ages. Elastin and collagen lose their tensile strength, so creases and fine lines begin to develop. Pigmentation becomes inconsistent, resulting in spots and splotches. These and other changes are addressed in Dermalogica’s new product, which combines professional skincare technology with a polished cosmetic effect. The two-in-one product smoothes, protects and conditions skin while correcting surface irregularities and creating a luminous finish. The primer can be worn on its own, like make-up, or as a first step to extend the coverage and wearability of concealer and foundation. The product contains physical sunscreens SPF30 in the form of zinc oxide and titanium dioxide that shield skin from the primary cause of extrinsic ageing, UV exposure. Call +971 5 59 54 23 92

Essie The six shades in Essie’sSpring 2016 collection celebrate the return of sunshine. This new collection is aimed at reflecting the spirit of springtime in chic retreats like Palm Beach, USA. Striking the perfect balance between fashion forward and retro-glamour, this collection is bold and bright with shades in orange, red, purple and green. Call +971 4 338 27 73

Gharieni The new Libra Edge K is the latest development in the spa furniture brand’s HydroSpa collection. The spa bed is fully height adjustable and also offers a zero gravity position. The heated, fully integrated water mattress ensures comfort for your guest, while a variety of pre-programmed aqua choreographies are available via an intuitive touch screen interface. The shower arm and the heated water mattress feature LED illumination for intensive use in chromotherapy and the built in music system is easily connectable via Bluetooth. Finally, relaxing steam treatments can be provided by the steam emotional cocoon function. This intensive steam cocooning can help fight cellulite, increase the metabolism, support detox and assist in weight loss. Call +971 4 276 67 34

Professional Beauty GCC March 2016

product news

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Pevonia Pevonia is introducing its new, YouthRenew Tinted Cream SPF 30, described as the ultimate 5-in-1 daily defense moisturiser. Utilising powerful natural and organic ingredients for anti-ageing including sea whip extract, shea butter, marine collagen, vitamin c and green olive, this multitasking formula delivers instant radiance in five seconds though its Flash Action Unisphere, a new botanical and cosmeceutical complex embedded with saccharides, lemon and cucumber extracts. Meanwhile the product also provides significant hydration, and broad spectrum sun protection as well as a natural, soft tint for a flawless, healthy complexion. Call +971 4 334 38 23

Heaven The Age Defiance Cream is a complex formula designed to inhibit the ageing process. Age Defiance has been specially formulated to plump out fine lines and wrinkles, containing vitamins B and C, to protect the skin from everyday pollutants. The added ingredient of tea tree oil aims help to reduce scar formation, calm rosacea and restore balance within the skin. Suitable for all skin types, this light weight moisturiser is ideal as a make-up base. Call +971 4 278 51 45

Elemis The newly launched White Brightening Dark Spot Corrector is a highly concentrated precision corrector, which visibly reduces the appearance of dark spots, age spots and existing imperfections. Its brush applicator targets key areas of concern on the face, neck, dĂŠcolletĂŠ and hands. The product utilises the Elemis Brightening Complex of encapsulated vitamin C, pea and daisy and is blended with garden cress, rich in a powerful anti-oxidant phytonutrient, to help reduce the intensity of dark spots without effecting the surrounding area, leaving the skin looking more even and unified. Call +971 4 324 54 14

Professional Beauty GCC March 2016

product news

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Dr Burgener The Nutrivital Balsam for Men utilises rosewood to help promote the growth of new skin cells, wheatgerm for its nourishing qualities as well as royal jelly, giving it exceptional moisturising properties. The balsam also provides an anti-ageing effect and is perfect for hydrating and nourishing the skin after shaving. Call + 971 4 379 19 66

Germaine de Cappucini The new Timexpert Lift (IN) range emulates the effects of surgical lifting, providing flaccid or sagging skin with volume, lift and firmness. The range works with the skin at the root of the problem, to restructure and redefine the facial contour and is recommended for those aged 35 or over. A central product to the range, the Lift Supreme Definition cream is brandâ&#x20AC;&#x2122;s first anti-ageing cream to contain alpha-gel technology, which forms a light film to protect and lift the skin from the first application. With continued use, the facial features are redefined, skin is tightened and lines and wrinkles are smoothed. Call +971 4 333 66 65

Philip Stein Just launched in the Burj Al Arab, the Philip Stein Sleep Bracelet was designed, like all of the holistic lifestyle brandâ&#x20AC;&#x2122;s products, to help people live in balance with a harmonious mind, body and spirit. Harnessing and delivering the natural frequencies that are all around us, the potential effects of wearing the bracelet include the ability to fall asleep faster, have more pleasant dreams, and sleep more deeply and for a longer period of time. The product is perfect for those who travel frequently and is fashioned in a rectangular-shaped, highly polished stainless steel and has a comfortable microfibre band, which is hypoallergenic. Call +971 4 379 19 66

Professional Beauty GCC March 2016

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Hilton Barbados Resort***** // Caribbean

Le M de Megève***** // France

Island Spa Catalina // USA

The House of ELEMIS // London, GB

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Gharieni Middle-East // The Platinum Tower, Cluster I - No. 2102, Jumeirah Lakes Towers, PO Box 392642, Dubai U.A.E. +9 71 4 - 2 76 67 34 // Mobile: +9 71 55 570 6012 // info@gharieni.ae // www.gharieni.ae Gharieni Group Germany // +49 28 41 - 88 300 -50 // export@gharieni.com // www.gharieni.com

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