May 2015
For your beauty, hair and spa business
GCC
Sweet truth Is sugar ageing your clients?
Buying it Why clients need you to sell
Steps to success Digital marketing for booming returns
thebarefacts Learn the newest hair removal techniques
REJUVENATION Lavish guests with an unsurpassed spa experience and a more youthful, ultra-radiant complexion with Pevonia’s award-winning Myoxy-Caviar In-Spa Treatment and Timeless Home Collection.
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Published by and (C) 2015 Trade Exhibitions & Publishing FZ LLC. Registered at Dubai Media City. 321 Building #8, Dubai. UAE t: +971 (0)56 352 2906 Trade Exhibitions & Publishing FZ LCC Editor: Fiona Vlemmiks fiona@professionalbeauty.ae Contributing editor: Zoe Moleshead zoe@professionalbeauty.ae Contributors: Maria Dowling, and Dr Mike Ryan Advertising: t: +971 (0)50 359 1157 Sales director: Zaid Nourouz zaid@professionalbeauty.ae Sales executive: Fernanda Chavez Fernanda@professionalbeauty.ae Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0)56 352 2906
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Marketing Manager: Nicki Wyatt nicki@professionalbeauty.ae General Manager: Andrew Green andy@professionalbeauty.ae Publisher: Mark Moloney Design and production:
Scratch Advertising & Communication www.scratchcom.com Printing: Masar Print & Publications LLC - PO Box 485100, Dubai www.masarprint.com Controlled Distribution: Blue Truck www.bluetruck.ae The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication which is provided for general use and may not be appropriate for the readers' particular circumstances. The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. anyone dealing with advertisers must make their own enquiries.
facebook/PBGCC @PBGCC
in this issue... Regulars 7
News Openings, launches and the rest of the news from the world of spa, hair and beauty
Features 77 Product news We feature the latest in hair, spa and beauty products
18 Insider Our exclusive monthly stats for beauty salons, spas and hair salons 32 Ask the experts Advice on how to launch a successful spa cafĂŠ, ethical and sustainable beauty products and how to care for your towels effectively 62 The hair doctor Dr Mike Ryan untangles 10 hair myths 71 Treatment news We test out a machine facial, a male manicure and an LVL natural eyelash treatment
Image courtesy of Aloxxi
Professional Beauty GCC May 2015
88 Calendar The essential dates for your business diary from trade shows to conferences and training
38 Bringing back body beautiful Anti-ageing treatments for the body 67 Lasting appeal Why Cleopatra’s Spa continues to delight Dubai residents
welcome
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T
emperatures a re begin n ing to soa r, a nd w it h t h is comes a n increase in sk in concer ns. For those who bare more skin in summer months, quick, hygienic and pain-free hair removal treatments will be high in demand. We scrutinise three of the latest techniques on page 23 to allow you to decide which method suits your business. Clients will also require more skin protection and preser vation treatments in the harsh sun, and while most clients will attend to the face, many will ignore the body. Yet wrinkles, pigmentation and sagging effect the whole body, with cellulite and thread veins being additional signs of ageing. Hence dedicating a section of your treatment menu to anti-ageing, which covers the whole body; hands, legs and décolleté, as well as the face, will provide your clients with a comprehensive ser vice and could reap big rewards for your business. Gain more tips in our Bringing Back Body Beautiful feature on page 38. Continuing with the ageing theme, it’s no secret that sugar is bad for the teeth and waistline, but less known is how detrimental the sweet stuff can be for the skin. Consuming excess sugar accelerates the ageing process leading to more wrinkles and sagging. Find out why on page 57 and read how you can tackle this by offering healthy fare in your spa on page 61. This month we also launch the first in a series of columns on digital marketing. Namita Ramani takes us through the steps needed to achieve a successful spa and salon marketing strategy and explains how this can yield a huge return. I hope you find the column as interesting as I did.
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Fiona Vlemmiks – EDITOR
On the cover 23 The bare facts Learn the newest hair removal techniques 48 Buying it Why clients need you to sell 53 Steps to success Digital marketing for booming returns 57 Sweet truth Is sugar ageing your clients?
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62 32 Professional Beauty GCC May 2015
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NEWS
All the news and views from the world of beauty, hair and spa
Extensive Four Seasons spa opens at Bahrain Bay
T
he newly opened Four Seasons Hotel Bahrain Bay, in the country’s capital, includes one of the largest Four Seasons spas in the world. Spanning 3,485sq m and spread across four buildings connected by pathways, the spa features 17 treatment rooms, including a couples’ suite. Other spa facilities include an indoor pool, separate thermal areas for men and women, with hammams, whirlpools and relaxation areas, a barber shop for men and a beauty salon for women. Treatments at the spa, which uses natural brands Ila and Sodashi, include the Energy Balancing signature massage by Ila and the Invigorating Oud signature massage by Sodashi.
The former includes a pearl jasmine body scrub and a herbal poultice massage, while the latter comprises a deep tissue massage and a facial massage using mineral stones. Director of spa, Chandarella Luzon, said the spa is “cool, contemporary and filled with light, definitely expansive in scale and sensitively designed”. “We would like our guests to experience a spa journey that promotes a deeper sense of connection leaving a feeling of total relaxation and wholeness,” she added. Among the other leisure facilities at the hotel are a children’s pool, the adultsonly Azure Poole, and a 24-hour gym. Food and beverage options include
Sisters unveils revamped branch in Mirdif City Centre Sisters Beauty Lounge has updated its Mirdif City Centre branch with an expansion of both physical space and treatment options. The Mirdif salon is located on the first floor of the mall and has more than doubled its floor space, from 121sq m to 307 sq m. The increased space has enabled Sisters to introduce a number of new amenities including a Moroccan hammam for body scrubs and massages. Additional services include paraffin manicures and pedicures, Brow Perfect eyebrow extensions and Redken hair treatments. Retail products from Redken are also available for customers to purchase.
four restaurants and three lounges and 940 square metres of meeting and events space. The hotel occupies its own manmade island in Bahrain Bay.
Breaking news Professional Beauty GCC moves to Meydan as show size doubles Following the phenomenal success of its inaugural GCC event, Professional Beauty has announced that the second edition of the exhibition will move to the prestigious Meydan Racecourse to accommodate plans to double the number of exhibitors. Commenting on the move Mark Moloney, managing director of Trade Exhibitions and Publishing FZ LCC said: “As a well established international brand, we were pleased with the response to our first event in January this year. The move to the iconic Meydan allows us to consolidate our position as the leading event for salons and spas in the UAE, providing a platform for local manufactures and distributors to expand their business.” The exhibition will be held on January 31 – February 1. See the June edition of Professional Beauty when we reveal the full story.
Professional Beauty GCC May 2015
Regional Distributor
news
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9 News in brief Hypoxi UAE unveils new website
Beautyworld Middle East draws attention to growth in organic and natural beauty care
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eautyworld Middle East is celebrating its 20th anniversary with the introduction of a new pavilion dedicated to organic and natural products this month. Considered a growing and relatively untapped market in the Middle East region, the organic and natural beauty care sector is already yielding strong growth internationally. “The demand for the increased use of natural and organic ingredients in products is growing across the world,” said Ahmed Pauwels, chief executive officer of Messe Frankfurt Middle East, organiser of Beautyworld Middle East. “This has led to major changes in the way we consume goods and how manufacturers present them as they react to demand.” Organic cosmetic manufacturers are
increasingly paying attention to ensuring that green products match conventional products in terms of both quality and presentation, which is also adding to their popularity. Many of these products will be on display at Beautyworld Middle East’s Organic and Natural Pavilion.” Among the brands bringing their organic or natural products to Beautyworld Middle East are Hair O’right International Group, Sahd General Trading, Rani & Company and Oceanic. Among the other highlights of this year’s exhibition are the nail competition, Nail it! Organised by OPI and the Nazih Group and Hair Education by ghd, which will feature a fashion and inspiration zone and an education zone. The exhibition is taking place in Dubai between 26-28 May.
The newly-launched website, www. hypoxi-uae.com, will provide visitors with information about the concept and devices offered by Hypoxi as well as Hypoxi’s UAE’s strategic vision. Acting as the official website for the Hypoxi concept in the UAE, it will also provide business clients, such as spas, hotels, fitness centres, and so on with key business information such as setup assistance, feasibility analysis, studio planning advice and marketing, maintenance and branding support. Potential users of the Hypoxi devices will also be able to utilise the site to find location information and discover success and end user stories.
Dermacare reveals plans to open new dermatology centre Marking it’s 15-year anniversary, Dermacare, a Dubai-based Dermatology and Cosmetic Laser Centre, has announced plans to open a “Super Specialised Dermatology Centre” for the region. Commenting on Dermacare’s ethos
towards patients, successes and future plans Dr Ikramullah Nasir, founder, president and chief executive officer of Dermacare Group, said: “I have built this clinic on the pillars of distinction and high merit. Every day my team and I work towards providing
our patients with exceptional medical care and experience. This anniversary marks the launch of our upcoming facilities and future expansion plans of Dermacare.” Dr Nasir says plans for the centre will be revealed shortly.
Sisters Beauty Lounge showcases expertise at Fashion Forward Sisters Beauty Lounge has been embracing its creative side in recent weeks. The salon teamed up with L’Oréal and a number of the leading local designers at Fashion Forward Season Five to help create
catwalk-ready hair and make-up styles for the participating models. Sisters also helped to transform radio presenter, Eve Jaso, into Marvel’s Wonder Woman for the recent Middle East Comic Con.
Professional Beauty GCC May 2015
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11 SpaRitual officially arrives in UAE
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paRitual celebrated its official launch in the UAE with an event at Heart & Soul spa in Al Barari. Highlighting her reasons for introducing to SpaRitual in the UAE market, Claire Gittus, general manager of Aspire Beauty Trading, said: “When I discovered the brand SpaRitual last year I was blown away by its philosophies and dedication to eco beauty. The founder behind the brand, Shel Pink, is a real inspiration and has dedicated her life to the green movement so she decided to
develop a unique brand that covered all of her values.” Heart & Soul was the first spa to embrace the SpaRitual brand and Gittus explained this was as a result of the synergy between the ethos of both the spa and the beauty brand. “The spa director, was looking for a prestigious brand that complemented the spa's own philosophies with unique selling points, result driven treatments and beautifully presented and SpaRitual ticked all of those boxes.”
Robotic hair transplant wows visitors at Dubai Derma The first and only robotic hair transplant system ARTAS was launched at Dubai Derma 2015 last month. The system, from Restoration Robotics, thrilled visitors at the exhibition which focuses on sharing best practices in dermatology science to practitioners, specialists, manufacturers, and distributors. Keeping the patient’s concerns in mind, the ARTAS Robotic System enhances manual surgical performance by identifying and selecting the best hair for harvesting. Furthermore, the manufacturer says consistency in carrying out the procedure give the ARTAS Robotic System an edge over manual techniques. Rick Amos managing director of Restoration Robotics explained, “Statistically, by the age of 35,
about two-thirds of men experience receding hairline, thinning or hair loss. The same goes for women. After careful research and psychological analysis, our team at Restoration Robotics has produced an innovative yet comprehensive procedure, also known as the ARTAS System for healthy, hair reproduction. “The ARTAS Robotic System is the first and only robotic hair transplant system. It is the only computer-assisted, physician-controlled system to harvest follicular units directly from the scalp. The ARTAS System is designed to provide its expertise in three main areas, precision, control and reproducibility.” Spectators got a glimpse of the robotic revolution at the exhibitor’s stand where they viewed a short demo explaining the procedure and its advantages.
“Brotox” trend reaches the UAE Men in the region are turning to Botox according to Dr Alexandre Dionyssopoulos, a plastic and reconstructive surgeon at Dubai Cosmetic Surgery. “Of the top non-invasive cosmetic procedures, Botox takes the prize among men,” stated Dr Dionyssopoulos, adding that 20 to 25 per cent of his Botox clients in Dubai are men. As for the reasons why men are now willing to have Botox, it could come down to their careers said Dr Dionyssopoulos;
“When you look at the workplace, older guys in their mid-30s and 40s are forced to compete with younger and fresher guys. And while some are confident about their jobs, for others it might not be so.” Dr Dionyssopoulos conjecture may be backed up by a 2014 Harvard University study which states in part that “Good looks help you get ahead in business (if you're a man)” and that “investors are more likely to put money into ventures if the man making the pitch is handsome”.
Professional Beauty GCC May 2015
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Industry news from around the globe
Galgorm Resort & Spa to build spa village as part of £ 10 million expansion
T
he development at the Northern Irish spa will include the creation of a spa village, and the addition of 48 new bedrooms. The existing Spa at Galgorm will be expanded into a 700 square metre spa village, incorporating a new relaxation pool, The Orangery relaxation area, 12 treatment rooms, a yoga studio and The Boudoir treatment suite for groups of five to 20. The new facilities will also include the Snow Paradise experience, a cold, cave-like room designed to increase circulation and strengthen the immune system. Outdoor facilities will include a plunge
pool, a sauna overlooking the River Maine, Dutch Tub hot tubs and a relaxation area with an open fire. The development will give Galgorm 6,967 square metre of indoor and outdoor spa and wellness facilities. Managing director Paul Smyth said: “We are excited for the future of the resort and feel this new development will firmly place the resort on the international map." The spa village is set to be completed in September, alongside the 45 new deluxe rooms and three suites. Existing spa features include an infinity hydrotherapy pool, an outdoor hot tub, experience showers and stone loungers heated by thermal water.
Ila treatments launch in Zanzibar
Treatments inspired by nature have been launched by British spa brand Ila at the spa at The Residences, Zanzibar. The spa village is set to be completed in September, alongside 45 new deluxe rooms and three suites. The treatments at the spa at the 66-villa resort incorporate locally sourced ingredients, including honey, coconut, cinnamon, cloves and lemongrass. The Ila signature treatments developed for the spa include the Elite Zanzibar Spice Journey, a full body treatment with herbs and spices. Also on the menu is the Etan Signature Face Therapy – designed to reduce cellular inflammation, re-energise the body, balance the hormonal system and increase hydration. Ingredients used in the treatment include frankincense, plant stem cells and liquid gold.
The new Ila treatments at the spa also include the Tree of Life and Yemaya body rituals. The Tree of Life ritual for men and the Yemaya ritual for women feature the use of the African baobab, argan and moringa oils. Both treatments include a body scrub, a herbal liver pack and an Ila massage. Julian Burton, general manager of The Residence Zanzibar, said: “We are delighted to be working with Ila to offer our guests luxurious and organic treatments. The nourishing and locally-sourced treatments will delight those looking for a calming and rejuvenating experience.” The Spa at The Residences, Zanzibar features six treatments pavilions, each with their own bath, outdoor shower and relaxation area, as well as a thermal area with sauna, steam room and whirlpool facilities, and a pool, a yoga studio ad fitness equipment.
Chavana Spa opens at the Maldives’Chaaya Reef Ellaidhoo resort Chavana is one of the spa concepts under the Steiner Leisure umbrella, offering facials, body treatments and packages centred on the “healing nature of touch” and drawing inspiration from the Balinese garden. The spa, part of the Cinnamon Hotels group features four treatment rooms, a retail area and a reception. The Chavana Spa concept is tailored to the four and five-star hotel and resort market. Face and body treatments by British skincare brand Elemis, also part of the Steiner group, are expected to be introduced at the spa at Chaaya Reef Ellaidhoo later in the year. Jeff Mathews, president of Steiner Spa Consulting and chief executive officer of Mandara Spa at Steiner Leisure, said: “We are very excited about the opportunity to continue our collaboration with the Cinnamon Hotels in the Maldives, with this new spa opening and look forward to providing exceptional spa services to our guests.”
Professional Beauty GCC May 2015
insider
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18 The month in numbers
AVERAGE TREATMENT ROOM OCCUPANCY
38 Insider beauty, hair and nails Insider, our exclusive round-up of salons in the GCC. It’s the easiest way to stay in the know
%
HOW DID THE TREATMENT BUSINESS IN MARCH 2015 COMPARE WITH MARCH 2014?
43 38 19
% BETTER
% SAME
% WORSE
MARCH Business still seems to be up and down in the salon sector. March 2015 demonstrated a noticeable dip in average treatment room occupancy rates from February, but at the same time provided a slight improvement in rebooking rates from the previous month. Year on year business also tipped into the positive, with only a minority reporting a decline from the previous year. When it comes to areas such as client relations, we discovered that an encouraging number of you run loyalty programme incentives for your clients, while an increasing number of businesses are also investing in online booking platforms. Furthermore, we learned that when it comes to seasonal promotions that hit the mark with your clients, New Year ones are overwhelmingly the most popular.
PERCENTAGE OF CLIENTS WHO REBOOKED
66
%
On the spot WHICH OF THESE SEASONAL PROMOTIONS IS THE MOST PROFITABLE/SUCCESSFUL? 1. New Year 2. Valentine’s 3. Mother’s Day 4. Diwali
48
%
HAVE AN ONLINE BOOKING FACILITY
Professional Beauty GCC May 2015
WHICH OF THESE NAIL TREATMENTS IS MOST POPULAR? 1. Gel 2. Acrylics 3. Nail Art 4. French
37
%
RUN A LOYALTY SCHEME FOR CLIENTS
Girl Talk:
Genuine Hair & Skin Care Products
Exclusive Agent Bonanza International - +971 4 236 9300 - www.bonanzaintl.com - alberto.gorji@bonanzaintl.com Interested distributors in MENA and CIS are welcome!
US MADE, SUNSCREEN AND SKINCARE PRODUCTS
Exclusive Agent Bonanza International - +971 4 236 9300 - www.bonanzaintl.com - alberto.gorji@bonanzaintl.com Interested distributors in MENA and CIS are welcome!
insider
professionalbeauty.ae
21 The month in numbers
AVERAGE TREATMENT ROOM OCCUPANCY
73
%
HOW DID THE TREATMENT BUSINESS IN MARCH 2015 COMPARE WITH MARCH 2014?
63 18 19
% BETTER
% SAME
Insider Spa Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the know
% WORSE
MARCH
PERCENTAGE OF CLIENTS WHO REBOOKED
64
%
The upward trend for 2015 remains as we enter the second quarter of 2015. The majority of you once again responded positively when asked if year on year business had improved. There was also a noticeable leap in the average treatment room occupancy figure from February and in the percentage of clients rebooking. Treatments are not the only area of the business that is demonstrating healthy returns, the retail part of your businesses also appears to be picking up too. In customer-related fields, promotions definitely have a pull factor with your clients, with Valentine’s Day just edging out Mother’s Day and New Year to be the most successful promotion. Recognising the importance of customer relations, a surprisingly high number of you have loyalty programmes in place for them and also online booking facilities.
On the spot WHICH OF THESE SEASONAL PROMOTIONS IS THE MOST PROFITABLE/SUCCESSFUL? 1. Valentine’s 2. Mother’s Day 3. New Year 4. Diwali
58
%
HAVE AN ONLINE BOOKING FACILITY
HOW DID THE RETAIL BUSINESS IN MARCH 2015 COMPARE WITH MARCH 2014? 1. Better 2. Worse 3. Same
64
%
RUN A LOYALTY SCHEME FOR CLIENTS
Professional Beauty GCC May 2015
hair removal
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The bare facts
Hair removal is massive business in the GCC but which method offers the smoothest route to success for your salon?
W
ith year-round demand, hair removal is a mainstay of the beauty business in this region. As clients desire quicker results with less pain and greater levels of hygiene, hair removal methods are becoming more sophisticated and more choices are available to your business. Thus deciding which method to use in your spa or salon can be difficult. Considering the standard questions you should ask before investing in a range, we put waxing, laser treatment and sugaring under the microscope, providing the bare facts to enable you to make an informed decision on what will work in your salon.
Professional Beauty GCC May 2015
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SWEET SENSATION
A newcomer to the GCC salon market, body sugaring is becoming big business in Australia. Known in the Arabic world as halawa (which means sweet), sugaring has its origins in Egypt and has been used as a home remedy for hirsutism for centuries. Now, however, thanks to Body Sugar Australia who exhibited at Professional Beauty GCC for the first time in January, the method will be available to salons and spas in our region (a local distributor is soon to be announced). We talk to Kathryn Patterson, founder of Body Sugar Australia, to find out more.
How often does the treatment have to be performed? Usual hair removal clients can come every four to six weeks. The hairs will be 5mm to 1cm long at this point and we'd prefer the hairs not to be longer than this.
What are the main benefits of sugaring? Sugaring is virtually painless. Sugar paste does not adhere to the
Can sugaring reduce hair permanently?
skin, therefore it leaves live skin cells intact causing far less pain
If you want to use this method as a permanent hair reduction
and little, if any, redness or irritation. It removes the full root
strategy, clients should come every two to three weeks this is
system and dements the hair follicle so hair grows back finer and
when the follicle is in the anagen (or growth phase) and is the
the root system becomes weaker, making regrowth between
most vulnerable. Being sugared in this phase of hair growth
treatments less obvious and subsequent treatments less painful.
means the follicle is further damaged and typically within 6-12
It leaves skin exfoliated and silky smooth. The sugar paste won’t
months will stop producing hairs altogether.
bind to live skin cells but easily and thoroughly picks up dead skin cells for the ultimate exfoliation. This helps with blackheads and ingrown hairs too.
How long does the hair have to be before the treatment can be performed? 1.5mm
Who is this method best for? Anyone, it is suitable for all skin types and conditions.
Are their any contraindications?
Can you ensure good standards of hygiene with this treatment? Yes, far more so than other, more traditional methods. Our patent
The only major contraindicated clients would be those taking
pending sanitised applicator system and gloved hands ensure
vitamin A orally, those undergoing medical grade skin peels or
that both the client and therapist are protected from any
those using pharmaceutical grade retinol-A or Roacutane.
biohazards and there is no double dipping of applicators back into the paste pots. With the applicator, you are maintaining a
Is this method painful?
professional distance from someone’s biological waste, making
Far less than waxing! I believe that for the first three treatments it
for a much safer working environment.
will feel about 30 to 70 per cent less painful than normal waxing and by the fourth treatment, pain is reduced drastically. By the
Can any products be retailed with the treatment?
fifth treatment and onwards, most of my clients say the treatment
Our Smoother Aftercare System and Smoother Ingrown
is pain free.
Treatment Cream are excellent retail products that provide many benefits to the client between treatments.
What does sugaring feel like? The experience will be different for everybody. Some would say
How much can you charge for a treatment?
it’s like a lymphatic drainage massage, others like ripping off a
Anywhere from usual waxing prices to up to 30 per cent more
Band-Aid (a short instant pain that’s gone as soon as the hairs are
than waxing, depending on the experience on offer. It is much less
removed). It doesn’t leave the treated area throbbing or in any
painful and does last longer than waxing so generally there is a
kind of lasting discomfort.
higher charge for it.
Contact: Training@bodysugaringaustralia.com Bodysugaringaustralia.com
Professional Beauty GCC May 2015
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This invitation is exclusively for Salon and Spa owners and decision makers. RSVP : Ms. Zahra Darwish Email: Zahra@vivandi.ae (t) 04 3353336 (m) 056 7085887
VIVANDI IS THE EXCLUSIVE DISTRIBUTOR IN THE MIDDLE EAST .
VIVANDI TRADING L.L.C. Tel: +971 4 335 3336, Fax: +971 4 334 7070 Email: info@vivandi.ae www.vivandi.ae
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WAXING LYRICAL Waxing has come a long way in recent years and the latest methods offer much higher levels of client comfort and hygiene with greater skin benefits. We speak to Lubna Haleef of Espai Beauty, distributor of Cirépil by Perron Rigot, which offers a unique method of waxing that greatly reduces pain levels. Read on to learn more about the benefits of offering this treatment can help you build client loyalty and ultimately your business.
What are the main benefits of this type of hair removal? At Cirépil by Perron Rigot, we believe it’s not just about what we remove. It is about what we leave behind… healthy skin! Unlike traditional methods of waxing, Cirépil wax sticks to the hair rather than the skin, reducing the pain of waxing by 50 per cent! Cirépil wax encapsulates the hair, removing it from the root while leaving the skin undamaged. When the integrity of the skin is uncompromised, there is reduced inflammation, redness and downtime for the client, making painful waxing a thing of the past!
Who is this method best for? Perron Rigot waxes can be used on sensitive skin. In particular,
How long does the hair have to be before the treatment can be performed?
our strip wax, Cirépil Cristal Ocean, and our Cristalline stripless
Most waxing professionals will ask that you allow your hair to
wax. The range of Cirépil by Perron Rigot waxes includes strip
grow for a minimum of 10 days before waxing. However, some of
and non-strip, sensitive and hypoallergenic, moisturising and
the Perron Rigot depilatory waxes such as Cirépil Blue, Cirépil
natural, scented and unscented. Waxes are perfect for both male
Euroblonde, Intimate 4, and Eurose have the ability to perform on
and female waxing treatments including for the growing demand
hair that has only grown for four to five days after shaving.
Everyone, particularly those with sensitive skin! Any of Cirépil by
for intimate services.
How can you ensure good standards of hygiene with this treatment?
Are there any contraindications? Yes, exfoliating or hydroxy-based medications including but not
With our method and protocols there is no double dipping of
limited
are
wax, personal protective equipment is worn; disposable gloves,
contraindications to waxing. Blood thinners, steroids, skin lighters
disposable apron. Disposable bed coverings are used; disposable
and oral acne medications such as Accutane are also medications
underwear for the client can also be worn. We also ensure that the
that should prevent clients from being waxed.
client’s hands are sanitized prior to the treatment in case they
to
Retin-A,
Renova,
Differin
and
Tazorac
touch the waxed area.
Is this method painful? Thanks to our unique method, explained above, clients report
Can any products be retailed with the treatment?
virtually no pain with this method.
Cirépil’s pre and post-wax process includes Cirépil by Perron Rigot’s Antiseptic Blue Lotion, Pre-Depilatory Jasmin Oil, After
How often does the treatment have to be performed?
Wax Refreshing Gel, After Wax Moisturizing Lotion and Hair
Results can last two to six weeks, depending on hair re-growth.
for waxing and leaves it feeling smooth, cool and undamaged.
Minimizing Body Lotion. This exclusive system prepares the skin
With regular waxing, the length of time required between treatments may increase to four to six weeks or longer. Since hair
How much can you charge for a treatment?
growth patterns differ based on the individual, some clients may
We recommend charging between AED 275 to AED 350 for a full
need a few treatments before they see the full benefits of waxing.
body treatment (excluding Brazilian or face).
Can it reduce hair permanently? Hair regrowth can be markedly reduced. Hair can sometimes grow back thicker after the first waxing sessions but clients will start to see a reduction if they persevere.
Contact: +971 50 527 2397 or info@espabeauty.ae
Professional Beauty GCC May 2015
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LIGHT FANTASTIC There are many laser types in the aesthetic field, which perform hair reduction. The major difference between these lasers is the wavelength and the versatility to focus on the melanin in the hair shaft; the cooling system, which protects the surrounding tissues and the parameters, which could be adjusted for all skin types. We talk to Olimpia Carmen, Head of Laser and Skincare department at Dubai Cosmetic Surgery where they use the Candela-Gentle max laser which has two wavelengths; one for lighter skin types and the other for darker skin types. It also has a special cooling system which minimises the heat of the laser light and gives comfort to the patient by reducing the pain felt. Read on to learn more.
What are the main benefits of this type of hair removal? The laser hair removal procedure can be beneficial for everyone, be it male or female, who wants to remove unwanted hair from their body. One of the biggest benefits of laser hair removal compared with other hair removal methods is that it is semipermanent and might become permanent over time. This is why several sessions are recommended. Another benefit is that since the hair growth becomes restrained after the procedure, instead of it growing back within weeks like with other techniques, it will take months. It is totally hygienic which appeals to people removing hair from the underarms and bikini line. People find that their skin can become smoother and silkier after laser treatment.
Can it reduce hair permanently? It is impossible to say that the hair will be removed fully because after the procedure five to 10 per cent of the hairs known as vellus hair (baby hair, lighter in texture and colour) will remain. However, there are a number of studies, which have shown that with repeated sessions, the hair can be permanently reduced.
How long does the hair have to be before the treatment can be performed? The procedure varies according to the area that is to be treated. In most areas, the hair should be about a millimetre. In addition, the person should not do any form of waxing or epilation prior to the procedure.
How can you ensure good standards of hygiene with this treatment?
Laser hair removal is best for anyone who wants to get rid of hair from their body regardless of race or gender.
The procedure has particular protocols to be followed and any medical professional will ensure safe and up to the medical standards hygienic parameters. This starts from the surroundings of the treatment room, sterilisation of the equipment and the apparels, personal hygiene of the practitioner , etc.
Are there any contraindications?
Can any products be retailed with the treatment?
A few groups of people are exempted from this method including pregnant women, people with allergic skin reactions, people taking specific medications like isotretinoin or people who spend a lot of time outdoors in the sun. The procedure itself has pre and post-care rules to be followed religiously in order to avoid side-effects.
After the procedure aloe vera gel is best for the treated area or ointments to prevent any kind of infection of the follicles and hyperpigmentation of the skin two to three days after the procedure. Sunscreen should be applied every two hours as well if there is sun exposure.
Is this method painful?
Since laser hair removal is a medical-aesthetic procedure, there is a new regulation in the UAE and most parts of the world, which require that the person doing the treatment has to be either a nurse, laser technician or a doctor with medical training and licence in this regard.
Who is this method best for?
The procedure is a bit painful but it depends very much on the patient's pain threshold. In a way we want to remove a "lively" structure from our body (the hair), which is aesthetically ok, but this living structure has a net of blood vessels and nerves at the root, and the removal causes a little sting like sensation.
How often does the treatment have to be performed? To be effective, the treatment has to be done in the active growth phase of the hair, which is known as the anagen phase. Therefore we usually advise treatments between six to 10 weeks, for a minimum of six sessions.
Who can perform this treatment?
How much can you charge for a treatment? The price depends on the area to be treated and how big it is. It can start from AED 500 per session to AED 5500 per session for the full body. Contact: www.dubaicosmeticsurgery.com
Professional Beauty GCC May 2015
Skin is replumped and rehydrated from the inside
Skin is more supple and better protected against expression lines
Collagen breakdown slows and production of new collagen accelerates
ANTI-AGING REPLUMPING ENDERMOLIFT 30 MIN ANTI-AGING RESCULPING ENDERMOLIFT 30 MIN GLOW ENDERMOLIFT 15MIN ANTI-AGING FIRMING ENDERMOLIFT 30 MIN DETOX ENDERMOLIFT 20 MIN
Customer List / *** Mobilift
Male treatment available
MIDDLE EAST
business tips
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Ask the Experts Our beauty experts answer a selection of questions covering every aspect of running a successful salon or spa business We’re currently expanding our spa to include a café, but I’m a little confused about how I can use nutrition and the café’s menu as a means of generating revenue. What advice can you offer me?
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irst of all congratulations on your decision to expand your spa to include a spa café. This move not only poses a question about how to create a revenue increasing activity but also about making the spa experience a more holistic wellness journey where nutrition has a natural and important place. A key piece of advice is to design your café in a way that reduces costs; you can do this by locating the spa café in the same place as your main reception and the receptionists could then handle both the reception and the spa café at the same time. This way you share costs across revenue centres in the spa by reducing staff requirements. Also a receptionist handling bookings, retail and the spa café at the same time will probably enjoy his/her role more since the varied tasks make work more stimulating. So how do you increase revenue and show positive numbers at the bottom line? I would like to give you some more general advice that, in my opinion, is more important than specific menu recommendations: 1. Focus on high quality products and dishes across your spa café menu. It is better to offer a smaller range of juices, smoothies, dietary supplements, salads, nutrition coaching and so on the menu, but to do them really well. 2. Identify a person in your staff that has knowledge of nutrition or is willing to learn about nutrition and let him/her be responsible for everything related to your spa café. Just as you educate your therapists regarding treatments and products, you should do the same when it comes to the spa café. Why do you offer for instance, spinach and pistachios in the salad for a person coming on a relaxation programme? Why do you put a banana instead of
Professional Beauty GCC May 2015
an apple in the post exercise smoothie? Everyone in your staff needs to be able answers questions like this. This creates trust, which is essential for any business. 3. Tie your range of F&B items to treatments and packages. If you have a wellness package with a yoga session, a Swedish massage and some skin care products, then also include a special healthy salad designed just for that programme, and also a post yoga smoothie and a package of dietary supplements. Cross-selling works with F&B as well as all other branches of a spa. 4. Include high quality dietary supplements in your offering. Some, like magnesium, work extremely well with a spa. I know a spa that increased sales among massage therapists by several hundred per cent just by selling high quality magnesium. I would choose the highest quality brands such as Innate Response, MegaFood, Thorne Research or similar. Avoid cheap brands; they often do more harm than good. 5. Offer nutritional counselling, but only if you have a nutrition coach that knows what he or she is talking about. 6. Create a USP with your spa menu. Everyone offers smoothies and salads. Why are yours different? I would advise you to use a good raw food chef in order to compose the smoothies, juices and salads in your menu. They need to be healthy yet tasty. Another powerful statement that stands out is using less fruits and more greens and never use unhealthy agave for sweetening.
Patrick Wahlberg works as the project director for several large spa & fitness projects worldwide for premier spa consultancy firm Raison d’Etre. Apart from working on spa projects, Patrick’s expertise extends to the area of nutrition and he is a member of the editorial staff for a Swedish nutritional medical journal.
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I would like to introduce some brands that are environmentally-friendly, ethical and sustainable. What I should be looking for when it comes to finding and evaluating these brands?
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n ethical brand must follow ethical principles in the way they source their ingredients. Ethics is about honesty, transparency and fairness. Terres d’Afrique adopted what we call ethical sourcing, which means paying a fair price for the ingredients we buy, respecting the intellectual properties of communities and buying only ingredients that have been harvested or grown following sustainable practices that preserve biodiversity. Our formulations are inspired from the traditional use of indigenous plants but we recognise that this knowledge is the intellectual property of the communities, not ours. We are just borrowing it and sharing it for the benefit of our consumers. It is important to not dissociate the notion of sustainability and preservation of biodiversity. Many of our ingredients are wild harvested and grow in very arid areas where ecosystems are fragile. We ensure that these ingredients are harvested in a way that does not deplete the ecosystems. It is also important to encourage farmers to protect and grow these plants for future generations. There are a few independent organisations that can guarantee one or more aspects of ethical sourcing. Flo-cert for fair trade certification is still rare in the skincare industry due to the complexity of the formulations. UEBT (union for ethical biotrade) has a more global approach to ethical and sustainable criteria. Terres d’Afrique chose to be a member of a regional trade organisation called PhytoTrade Africa and we source our ingredients mostly from communities that are part of this organisation. Our products that contain ingredients from these communities bear a logo so they can be easily identified. If a brand does not have any logo (accreditations) from independent third parties on their packaging or isn’t able to show they have been audited by UEBT, then you must question them about their credentials.
Ecologically friendly has become a very common and often inappropriately used word. It is a very broad concept that encompasses many different aspects of environmental protection including sustainability. I will only focus on two main aspects: organic and carbon footprint. Organic means the absence of persistent fertilisers and pesticides and the exclusion of ingredients from genetically modified organisms. A skincare brand is NOT organic unless it has an organic certification. This means you allow an independent third party to investigate the tractability of your ingredients to the source to guarantee the lack of contaminations. They are usually the ones that determine the organic per cent of your products. There are many organic certification agencies, the European ones being stricter. Terres d’Afrique uses Ecocert. Natural is also not organic. Natural ingredients can be contaminated by persistent fertilisers and pesticides that are often carcinogenic. Cosmetic packaging is one of the biggest contributors to landfill in the world. It is very difficult to minimise your carbon footprint when manufacturing and selling a retail product. However there are ways to reduce it. Make sure the brand is using recyclable packaging. Glass and aluminium are better than plastic as their energy cost for recycling is far less than for plastic. Terres d’Afrique also goes as far as using sugar cane residue paper which is a renewable source of paper and hosts its website with a company that is entirely wind and solar powered. Make sure to ask detailed precise questions and to not believe everything sales reps tell you. If the answers are vague and there are no accreditations or certifications to substantiate these ethical and ecofriendly claims then they are probably not true. Dr Stephan Helary is the chief executive officer and co-founder of Terres D’Afrique, his extensive knowledge of African indigenous plants, their biochemistry and commercial potential as well as his interest in development and conservation led him to create a skincare range based on ethical, sustainable and sound scientific principles.
Professional Beauty GCC May 2015
up to 2 Weeks
Regional Distributor
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How should I look after my towels and robes to make them last longer?
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hoose a towel or bathrobe with a texture that has been designed for use in a spa or salon environment. Waffle towels have a raised towelling square with a cotton centre, which reduces the overall area of the towelling and decreases the volume of material that can absorb oils, without losing the soft feel on the skin. This makes the towels easier to launder as the oils are washed out more quickly and effectively, and they will smell fresher. Make sure you choose the right type of waffle as some have been known to leave the waffle imprint on the customer’s skin. You can enhance the life of your towels and bathrobes with the methods of laundering you use. Choose a detergent with no optical brightener as these will lift out the colour and cotton will deteriorate more quickly. Tumble dry your towels to keep them soft and
fluffy, but avoid over drying as this can singe and shrink the towel weave, and make the towels feel hard. You can also carefully snip any loose threads or loops without pulling the threads, to keep your towels looking smart and cared for. One final point that is often missed is the presentation. The look of a towel or bathrobe can be hugely improved by the way it is folded, so fold with precision. Make sure that the header bar is facing the right way and that the towel ends are neatly together. Fold or roll the towel at least twice or three times to make sure it looks thick and inviting. It’s simple advice, but it shouldn’t be overlooked. PB
Barbara Cooke is the founder and managing director of spa linen brand BC Softwear, which she launched in 2002. She has developed her products with senior housekeepers and spa directors.
Professional Beauty GCC May 2015
anti-ageing
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Bringing back body beautiful Shifting focus from the face to deliver anti-ageing treatments for the body could yield benefits to your business, says Zoe Moleshead
W
hen it comes to the topic of anti-ageing, much of the focus is directed towards the face. Perhaps it’s because this is the area that people most obviously and frequently look at, or maybe it’s because of the continually-increasing number of anti-ageing creams, lotions, serums and treatments devoted to
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slowing or reversing signs of ageing on the face. The sad truth, however, is that our face is not alone in the ageing process, and in fact placing too much emphasis on the face can be to the detriment of other parts of the body. The neck, hands, arms, knees, legs and dĂŠcolletage are other areas that are particularly sensitive to ageing, and beauty experts reveal that this results from a number of different factors.
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The causes “Under our skin is a network of collagen and elastin – proteins that keep skin firm. "With age, this structure weakens and skin begins to lose its elasticity and exhibit signs of ageing. Skin becomes thinner and loses fat, causing wrinkles and sagging,” explains Darshana Mehra, business development manager, Poya Organics. With the hands, knees, feet and neck this problem is exacerbated by the lack of fat and oil-producing glands in these areas to begin with, not to mention the amount of use each of these parts gets on a daily basis. “There is very little fat on the backs of the hands, so when even a small amount of collagen or elastin fibres begin to break down, it’s going to have a noticeable impact on your hands,” says Beverly Gautschi, skin care sales manager, Beauty Leaders. This natural breakdown is compounded by environmental and lifestyle factors – sun exposure, pollutants, poor diet, smoking, alcohol consumption and a lack of exercise – which only serve to underline and contribute to the effects of ageing. The results of this can extend beyond sagging and wrinkly skin to include “dehydration, impaired barrier function, uneven skin pigmentation, increased roughness, enlarged pore size and redness,” says Anton de Waal, owner/ chief executive officer of Skin
Science. Bulging or spider veins may also become more apparent on hands and legs, while cellulite can also become more visible and widespread too. Drilling down more deeply into the effects of lifestyle factors ageing the body, Elizabeth Dunnette, Dermalogica skin therapist, explains how biochemical reactions involving reactive oxygen species (or free radicals), matrix mellatoproteinases (MMPs) and advanced glycation end products (AGEs) are triggered by elements such as stress, UV exposure and diet and accelerate the ageing process. Free radicals, she says, “cause destruction of collagen and elastin in skin,” as do MMPs, which also result in the breakdown of hyaluronic acid. Glycation, meanwhile, results from a build up of sugar and stiffens collagen. The hands, neck and décolletage are particularly vulnerable to the effects of sun exposure and beauty experts agree that these areas seem to suffer primarily because they are frequently overlooked.
The treatments Suitable products are only part of the solution when it comes to rolling out a treatment programme of anti-ageing body rituals for your customers. Prior to any launch or expansion of existing services, it’s essential to get your staff up to speed with the products, treatments and the benefits they can provide to customers.
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“Massages, body wraps and body-contouring treatments are an integral service in any spa, especially for antiageing benefits. [But] it is very important to educate the manager and staff regarding the benefits and contraindications of the body treatments and the products,” says Aruna Singh, director boutique and spa, Ayana Wellness Boutique & Spa. Once staff are on board the next step is to educate your customers and to provide them with an understanding of why they would require these treatments. The face, as we’ve mentioned, is frequently the focus for anti-ageing treatments and your existing clients may already be familiar with treatments you offer to target it, now it’s time to broaden their outlook to other areas of the body. Momentum’s Krasniqi suggests creating a special anti-ageing section in the treatment menu. Here you can highlight the importance of tackling premature ageing, and showcase the expanded range of anti-ageing treatments that you offer. De Waal goes into even greater detail suggesting a number of activities you could try in order to stimulate awareness and demand for anti-ageing body care treatments. He recommends a “free body consultation with each body massage, make notes and give the client feedback afterwards. This gives you an opportunity to talk skin and home care (bodycare) after the treatment.” De Waal also suggests a platform for upselling bodycare services; “during manicures, evaluate the skin on the hands and arms and mention that the skin on the arms and hands is an immediate giveaway of age.” At this stage you can recommend one of your newly launched bodycare treatments. Another key way that you can look to introduce anti-ageing elements to your clients is by introducing a specific product as part of another body treatment, or as part of a package. Mehra proposes a three step process that incorporates a scrub, body mud and massage. Whatever approach you take to rolling out an extended anti-ageing treatment menu, Gautschi
says you shouldn’t lose sight of the very reason you have introduced the services, for the benefit of the client. “It is very important to develop the correct menu of treatments for the spa/salon and that the consumer understands the treatments that are being offered and that they are result-orientated.”
The products It’s probably fair to say that in the salon or spa environment your therapists will have no trouble identifying the aforementioned signs of ageing – wrinkles, pigmentation, dehydration, and so forth – but if you are looking to develop treatments or introduce retail ranges that tackle ageing of all or even specific body areas, what key ingredients should you be looking for in products? Retinol, hyalauronic acid and vitamin C (ascorbic acid) are among the most popular ingredients cited by beauty experts. Joan Nguyo, account manager, Spa Resources International, also suggests argan oil for lifting and nourishing, shea butter as a conditioning emoillient, algae or seaweed for their antioxidant qualities, milk protein, coconut oil and macademia oil, which respectively help to feed, smooth and protect the skin. Other recommended ingredients include vitamins A, D and E and salicylic acid. Furthermore, Jade Krasniqi, marketing executive, Momentum advocates products that feature marine collagen polypeptides, marine elastin polypeptides and sorghum. With such an array of ingredients to select from, it is essential to investigate carefully any potential brand or product range you might be looking to introduce or use, don’t simply take a tick list approach to the aforementioned ingredients and assume they will deliver the required results to clients. Perhaps begin by identifying a product line that fits with the ethos of your business, or reach out to existing suppliers to see what they may offer, and as Gautschi and Dunnette advise, look for brands that have fully researched and tested their products.
Professional Beauty GCC May 2015
Grab the Introductory Offers!
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anti-ageing
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Product picks DÉCOLLETAGE EOptiphi Rejuvenating Revitaliser: Part of the Optiphi Active Skin Range, this daily dual moisturiser and serum features powerful anti-oxidants to neutralise free radicals and calm skin. Retinol is another key ingredient which counters the signs of sun damage and works to rebuild collagen and elastin.
Heaven Stratosphere Black Bee Venom Mask: Described as a natural alternative to botulinum toxin, this mask can also be used on the face to firm, lift and tighten skin. Containing Heaven’s patented Abeetoxin, the product is designed to plump or fill out fine lines and wrinkles.
Poya Organics Baja Aloe Massage Butter: Boasting a silky aloe formulation that is enhanced with certified organic shea butter and grape seed oil, this butter is perfect for stressed out and dehydrated skin. Designed to soothe and soften skin, it's great for use on the décolletage area and legs.
LEGS Thalgo Defi Cellulite: Utilising oxy active technology and rich in santalum, this product is designed to target and correct compacted cellulite on women of all ages. It can be applied in the morning or at night.
Professional Beauty GCC May 2015
MINI-LIFTING WITHOUT INJECTION THIS UNIQUE HIGH-TECH ANTI-WRINKLE CONCEPT CAN POSITIVELY INFLUENCE THE SKIN IN TWO INNOVATIVE WAYS: RELAX peptides limit the release of neurotransmitters, therefore reduce wrinkle depth and smoothen lines. RELIFT peptides which suppor t the new production of collagen to visibly decrease the wrinkle depth.
FOR MORE INFORMATION ON INNOVATIVE PROFESSIONAL AND RETAIL CONCEPTS CONTACT YOUR REVIDERM PARTNER:
Abu Dhabi : Tel.: 00971 2 6275926 Dubai : Tel.: 00971 4 3884549 Email: info@specializedbeauty.com
T H E A R T O F AG E - L E S S B E A U T Y
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Phytomer Beautiful Legs – Blemish Eraser Cream: Available for retail and professional use, this cream can help to reduce the appearance of small veins. Containing marine flavonoids and chlorella peptides, it also protects and restructures collagen.
HANDS Dermalogica Multivitamin Hand and Nail Treatment: Part of its Age Smart range, this is an intense, non-greasy product designed to protect and repair hands and nails. With Panthenol (Pro-Vitamin B), algae extract, Citrus Grandis, grape seed extract and vitamins C and E among its ingredients, this treatment soothes and heals dry and rough hands and helps to protect against future damage.
BODY Pevonia De-ageing Saltmousse: This papaya and pineapple flavoured salt scrub lathers up to remove impurities and toxins. Among its ingredients are sea salt, amino-acids, carrot seed oil, which further help to balance, hydrate and nourish the body.
Contacts Dermalogica, call Healthcare LLC +971 4 447 7636 - Elemis, call Spa Resources International +971 4 324 5414 Heaven Skincare, call + 971 4 278 5145 - Optiphi, call Skin Science +971 55 551 0795 - Pevonia, call Momentum +971 4 334 3823 Phytomer, call Beauty Leaders +971 2 676 4600 - Poya Organics, call +971 50 454 1468 Repêchage®, call Ayana Wellness Boutique & Spa +97150 150 1998 - Thalgo, call Madi International +971 4 338 2773
Professional Beauty GCC May 2015
Model is wearing CND™ SHELLAC™ brand 14+ day nail color in Decadence. CND, SHELLAC, XPRESS5 and the logo are trademarks of Creative Nail Design, Inc. ©2015 Creative Nail Design, Inc.
1 Effortless, glide-on application 2 14+ days of high-performance wear Stunning crystal shine Incredible 5-minute removal No nail damage All from the world’s premier CND™ SHELLAC™ system. Available in 83+ fashion-inspired colors. This is no fairytale, this is CND™ SHELLAC.™
VISIT US AT Beautyworld Middle East 26 – 28 May 2015 | Hall 1, Booth 1E12.
hair opinion
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Buying it Advising your clients on how to use the right products is almost as important as being a great stylist says Maria Dowling
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e all understand the benefits of having great retail products in our salons and spas. Aside from increasing your overall revenue, retailing is a wonderful way to give your clients something extra and help them re-create their salon experience/style/treatment at home. But not all of us get retailing right. In order to retail well, your team has to be on board with each and every product. Staff members have to live the product, know the product and buy into its benefits. Ultimately the client wants to achieve what you have done to her hair, her skin, her make up etc., every day at home. She can only do this with the right products. At mariadowling salon we have our own range of styling tools and products but we also retail products we love and use in the salon. Whenever we get a new product or range, I insist that the brand gives training to the entire team. I always make sure my stylists take the product home and try it before using it on clients. Once they have used it they give me their feedback and we identify which clients it would work for. Not
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everyone has the same hair or skin, and every product is different, so they look at which clients would need the product to make their lives easier, or help make their hair or skin look fab.
I WAS TOLD ONCE AT A SEMINAR THAT IF YOUR STYLISTS DON’T BOTHER TO RECOMMEND A SHAMPOO TO THEIR CLIENTS, THEN LET THEM USE WASHING UP LIQUID ON THEIR CLIENT’S HAIR FOR A WEEK SO THEY CAN SEE THE DIFFERENCE When I’m selecting what is going to take up space on my retail shelves, I need to have products that are going to move and not sit on shelves for months. I also like to have a few unique products, that aren’t available in every salon. Most of our retail products relate to hair as that is what we do, but if I find something specific that I really believe in it doesn’t necessarily have to be a hair product. For example, I introduced RevitaLash into the salon last year because I had used it myself, loved the product and really believed in it, so I wanted my clients to have the same experience.
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It is still a beauty-related product so I was happy to give it space in the salon. In terms of selling the products, it starts at the consultation stage. Begin by getting to know all about your client’s hair and the products they currently use. Use open questions like, “how often do you have your hair done?”, “what products do you use at home?”, “do you experience any problems with colour retention or frizz control?”, “What prevents you from achieving your desired look?”
IF THEY REFUSE TO BUY THE FIRST T I M E , K E E P S H A R I N G YO U R KNOWLEDGE… AFTER ALL, I WANT MY CLIENTS TO BE A WALKING ADVERT FOR MARIA DOWLING SALON AT ALL TIMES After this if you client mentions a problem such as poorly conditioned hair, you can talk about the specific product or treatment you know she will benefit from. If you sell something that the client doesn’t need just to achieve retail targets, you have not only lost her trust but she will never buy anything from you again. That is why it is so important to really listen to what the client is saying. If a stylist isn’t providing her clients with a good retail service, then from time to time, I show her how important it is by washing my hair and not using any styling products, so my hair is flat, lifeless and the colour doesn’t look the same. This is exactly what they are allowing their client to do, by not giving them the knowledge and products to look great. We shouldn’t just expect our clients to know how and what to use. We are the professionals; that is why
they come to us. If they are spending money on in-salon care, they will want to maintain the condition and style at home. I was told once at a seminar that if your stylists don’t bother to recommend a shampoo to their clients, then let them use washing up liquid on their client’s hair for a week so they can see the difference! Rather extreme I know, but a great point to make. At the backwash, we should always ask our assistant to use a particular shampoo and then explain to the client which products we are using and why. Again, when styling the hair, it’s essential to talk about the products you are using. Demonstrate how they should be used and treat it like a mini training session. Selling products to clients is all about being sincere, passionate and caring about what their needs are. You should never hard sell. Simply share your knowledge and skill. If they refuse to buy the first time, keep sharing your knowledge and maybe next time they will feel like they are ready to take your advice. After all, I want my clients to be a walking advert for mariadowling salon at all times.
Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call: +971 4 345 42 25.
Professional Beauty GCC May 2015
digital marketing
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Steps to success In her first of a series of columns for Professional Beauty Namita Ramani takes us through effective digital marketing for spas and salons
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t is every business owners dream, cost-effective marketing with booming returns. Yet, how often do we hear of this dream actually becoming reality? How often have you seen real time results that have wowed you? If you’ve dabbled around with digital marketing, chances are you’ve heard amazing success stories, but haven’t quite figured out how to spin the magic wheel yourself.
So how can digital marketing give your spa guaranteed results? The first step is to make sure you have a completed a Digital Marketing Cycle. This cycle involves three necessary pillars for online marketing. Based on the strategy of attract, engage and convert, these pillars are a method to build relationships with your market and ultimately secure loyal customers that choose you over your competitors.
Professional Beauty GCC May 2015
digital marketing
professionalbeauty.ae
55 Your website
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This is undoubtedly the single most important aspect of all your marketing efforts online. Every action you take through digital marketing will eventually lead your potential customer to your website. If your website is not optimised to convert visitors into customers, your efforts on all other channels are fruitless. Learn more on the five must-have elements for every website here: http://spamarketing.ae/website-design-spas-salon/
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Pay Per Click campaigns
The next step is sending traffic to your website. The easiest and most cost effective way to do this is through Pay Per Click (PPC) campaigns. These campaigns include Google Adwords and Facebook advertising, which can help you acquire new potential customers, and also retarget leads with an interest in your services. Using PPC campaigns, you can gain anywhere from 30-300 new leads every month! We do this for a number of our clients, with sure-fire results every time!
Marketing automation
Marketing automation refers to software platforms and technologies which allow you to effectively market through multiple channels online (such as email, social media, websites, etc.) Many belittle the importance of marketing automation, but it is a vital step to maximise the number of leads that are converted into actual customers. There are many ways to set up your marketing automation, but the basic concept remains the same; maintain regular communication with potential customers that are interested in what you have to offer. Email funnels can show outstanding results, as they communicate with customers based on their previous interaction with you. For example, if someone has registered on your website but has not yet turned into an actual customer, you can funnel your emails so that they are designed to initiate a first time sale. On the other hand, for a customer who has bought from you once the funnel of emails will be targeted towards upselling. If you have set up these vital pillars as a basis for your online marketing, there is no reason for your brand to not
see successful results. A kink in this cycle is what most often causes digital campaigns to underperform. For instance, if you don’t have a website that’s optimised for conversions, starting a PPC campaign and sending people to the website would fail to produce significant results. This month’s column is just an overview. Stay tuned for next month where I will take you through setting up your first pillar – your website – in greater detail.
Namita Ramani is a digital marketing expert, with a number of successful brands. In the last 11 years, she has helped more than 300 companies reach their target audiences and convert prospects into customers, using digital channels like Google PPC and SEO campaigns, social media and email marketing to generate leads via client’s websites.
Professional Beauty GCC May 2015
nutrition
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Sweet truth
In recent years sugar has become public enemy number one. Blamed for not only making us fat and linked to an ever-increasing list of illnesses, evidence suggest that it also dramatically affects our skin health and the ageing process…
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n a misguided bid to become slimmer, around 30 years ago, developed nations cut fat from their diets and replaced this with sugar. At the time, we believed that eating fat made us fat – hence the rise of “low fat” products that replaced the fat with sugars to improve the taste. Unfortunately, this move not only saw us becoming fatter, it also impacted dramatically on our health. Caroline Bienert, a Dubai-based nutritionist says “This was one of the biggest health misconceptions that ever could have happened because fat doesn’t make you fat, it’s sugar that leads to weight gain!”
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“Three decades later we are now paying the bill for this move with greatly increased numbers of overweight individuals, diabetics, those suffering from heart attacks, strokes, high blood-pressure, and cancer patients globally. “And the sugar industry is still working very hard to sell produce to food suppliers. These days it is difficult to find any processed food that doesn’t contain sugar in some form.” As well as increasing our waistlines and contributing towards disease, our penchant for the refined carbohydrates and sugar which dominate our diets has, not surprisingly, correlated to an increased appearance of skin wrinkles according to a study published in the British Journal of Dermatology. In the process known as glycation, sugar in the bloodstream attaches to proteins to form harmful new molecules called advanced glycation end products (AGEs). The higher a person’s sugar consumption, the more AGEs they will develop. AGEs damage the collagen and elastin in the skin, which are protein fibres that keep skin firm and elastic, leading to wrinkles and sagging. These ageing effects start at about age 35 and increase rapidly after that, according to the British Journal of Dermatology. So what can we do to reverse this affect? Maintaining a balanced blood sugar level by following a low glycemic diet reduces exposure to elevated levels of glucose and the threat of glycation. As well as sugar, refined carbohydrates and starchy foods should be avoided or moderated. Advises Bienert, “Sugar consumption has a huge effect on health and unbalances our system, which means your skin and the total immune system will age much faster and your body will get weaker from disease.
THIS WAS ONE OF THE BIGGEST HEALTH MISCONCEPTIONS THAT EVER COULD HAVE HAPPENED BECAUSE FAT DOESN’T MAKE YOU FAT, IT’S SUGAR THAT LEADS TO WEIGHT GAIN “We metabolise refined carbs into simple sugar, which means that from a metabolic perspective, it makes no difference whether you are eating refined carbs or just sugar. These will make you age prematurely. We should cut the simple sugars and replace them with “multiple” sugars and carbs such as whole grains, sweet potatoes, carrots and fresh vegetable food in general. Armed with his information, you can advise your clients to cut back on the sweet stuff in a bid to preserve a youthful appearance and improve overall health. However, we should also ensure that the refreshments served in our spas and salons reflect a healthy ethos. Read our interview with Gabriele Kurz, resort wellbeing chef at Madinat Jumeirah, on page 61 learn how Talise Spa is committed to offering healthy alternatives including sugar-free options to its guests.
Nutritionist Caroline Bienert
Professional Beauty GCC May 2015
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nutrition
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Achieving balance Wellbeing chef Gabriele Kurz Resort explains how spas can achieve delicious and healthy cuisine
M
adinat Jumeirah is committed and passionate about wellbeing cuisine that is wholesome and nutritionally well-balanced, using only organic and plant-based ingredients, says chef Gabriele Kurz who is at the helm in her role as resort wellbeing chef. Kurz joined Madinat Jumeirah in 2007, when she took on the role of chef de cuisine and developed the concept for a fine-dining restaurant called Magnolia, which specialised in wellbeing and vegetarian cuisine. Her role has expanded over the years, and in 2011, Kurtz became responsible for ensuring that the Madinat Jumeirah offers healthy vegetarian dining alternatives to its guests. She is now involved in menu development for restaurants and corporate events in the resort and is responsible for the entire menu at Talise Spa. Her cooking and educational classes, nutritional advisory, as well as her diabetic and obesity consultation are popular with Dubai residents and in-house guests alike. We ask if she uses sugar in any of the Talise Spa dishes. “We have eliminated refined, white sugar from our spa dishes, but do use honey or agave syrup in desserts” explains Kurz. “For several reasons I would recommend people look into their sugar consumption in general, be it for spa or not. Sugars are empty carbohydrates, which in extent can cause extra fat storage within the body. For those looking for a lean figure eliminating sugar as much as possible is very helpful. Sugar is also a vitamin thief. In digesting it, the body needs to use up vitamins, which can result in low vitamin levels. It is also acidifying. Over acidity is a problem of today’s lifestyle which results in early ageing, hair loss, less elasticity of the skin, weak bones, hair and nails for example.” So what should spa cuisine consist of? “Spa food should be, by nature, light, vitamin-rich and ideally wholesome. Vegetarian dishes support detoxification, which is beneficial for many spa treatments. I recommend adding vegan and raw bites as an option. Spa menus need to be looked at from a very different angle from “normal” food menus. A few basics are; they should not smell of garlic, onions, frying oil. They should
not be too filling. Often a spa has no food production area so the dishes need to be transportable, and still require the refinement of beautiful presentation, great taste and health benefits,” says Kurz.
We asked Chef Gabi Kunz to supply us with a sugar-free, sweet treat recipe perfect for spa goers
Fragrant Rose Hibiscus Consommé Ingredients Apple juice or apple tea (550ml), water (500ml), tapioca (60g), dried hibiscus flower (5g), pistachio (20g), chia seeds (20g), Greek yoghurt (400ml), half a vanilla pod, one organic lemon, agave syrup or acacia honey (180g), rose water (15ml)
Methodology Prepare the apple tea: wash and rough cut the apples, simmer on a low heat with the lemon slice and ginger for around one and a half hours. Allow to chill before straining. For the quenelles, open the vanilla pod and scrape out the pulp. Mix the pulp with yoghurt, season with some honey and place portion sized dollops on a cling filmed tray that will fit in the freezer. Freeze for around 30 minutes. Use the chilled apple tea or alternatively apple juice and water to prepare the consommé: Grind the tapioca (you can use a coffee grinder or mortar and pestle). Bring 1050 ml of the apple tea or juice with water to a boil, stir in tapioca, add the scraped vanilla pod and allow to simmer for around 30 minutes with the lid on the pan. Once the tapioca is dissolved, remove from the heat, add hibiscus, seasonal with honey and lemon juice. Chill, strain and finish with a dash of rose water. Serve the chilled rose tea with a half frozen vanilla yoghurt quenelle, and top it with crushed pistachio and chia seeds.
Professional Beauty GCC May 2015
hair expert
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Truth
OR HAIR
Our expert Dr Mike Ryan untangles 10 myths surrounding hair 1. Some hairstyles can cause hair loss:
3. Blow-drying makes hair fall out:
Surprisingly, there are certain hairstyles which can in fact cause hair loss, and permanent hair loss at that. Some extreme hairstyles that place constant pressure on the hair follicles can cause problems with hair loss in women (and men). Hairstyles such as cornrows and ponytails can put excessive pressure on your hair and cause a permanent hair loss condition known as traction alopecia.
While it can damage, burn or dry your hair, blow-drying isn’t the root problem of hair loss. Hair that has been damaged by blow-drying may fall out, but unless you’re suffering from male pattern baldness, it will grow back almost immediately. The same applies to straightening your hair.
True
2. Washing the hair every day makes it fall out: F a l s e Washing your hair regularly won’t make it fall out; those hairs at the bottom of the shower are already released hair strands that your shampoo has simply removed. A dirty head of hair may make for better bed head hairstyles, but it’s certainly not extending the life span of your follicles nor preventing baldness.
Professional Beauty GCC May 2015
False
4. Cutting hair short will make it grow back thicker: F a l s e While frequent haircuts do not prevent male pattern baldness, hair does feel and look thicker after a haircut because your hair is naturally thicker at the base.
5. If your maternal grandfather is bald, you’ll go bald: F a l s e The old myth that baldness is inherited from your mother’s side of the family is a total fallacy.
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hair expert
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The hair loss gene is hereditary but comes from either the maternal or paternal side.
6. Dandruff is contageous: F a l s e
This myth probably stems from the fact that a flaky/itchy scalp is influenced by the presence of bacteria (microorganisms) and many people associate these words with all things catchy and contagious. However, a person cannot catch dandruff. The bacteria that causes dandruff is in fact found on everyone’s scalp! It’s part of the normal skin flora and is usually harmless. Normally occurring bacteria can cause problems for your scalp and multiply for a number of reasons. For instance, dandruff often rears its head when there is an over-growth of bacteria due to poor hygiene or not washing the hair frequently enough. It can also occur when the resistance of the protective scalp secretions are disrupted, if there is an increase in the turnover of the skin on the scalp, or if there is a dairy intolerance.
7. Wearing hats causes hair loss: F a l s e Unless a swimming hat, or a hat that’s tight enough to put excessive tension on the hair, is worn on a daily basis, wearing hats shouldn’t be pulling the hair out even if one is worn 24 hours a day, seven days a week.
8. Losing 100 strands of hair a day is normal: F a l s e Most of us have between 100,000 and 150,000 hair follicles
in our scalp, 90 per cent of which are, if you’re lucky, growing at any one time. The saying that we lose 100 of these hairs per day is a gross overestimate; it’s actually more like 20-50 a day. Those hairs you see in the bottom of the bath or shower every morning are totally normal.
9. Hair products cause hair loss:
False
Despite what some people say, the amount of product used doesn’t affect hair loss. Gel, wax, mousse, hairspray… you can plaster as much on as you like and be safe in the knowledge that it isn’t going to make your client’s perfectly styled hair fall out.
10. Stress causes hair loss: T r u e Stress can cause hair loss, but this hair loss is temporary. Stressful events such as illness and money worries can cause hair production to stop temporarily, but stress is not the cause of male pattern baldness.
Dr Mike Ryan is a trichologist working exclusively in Vivandi’s HairSpa, the leading hair restoration centre in Dubai which specialises in effective, non-surgical hair loss treatments. Vivandi also supplies hair loss products for professional use. For more information visit www.hairspa.ae or www.vivandi.ae
If you have a question for Dr Mike, please email fiona@professionalbeauty.ae
Professional Beauty GCC May 2015
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spa profile
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Lasting appeal Staff development and commitment to continued improvement are key factors in Cleopatra’s continued popularity says Justin Graves, general manager Spa Resources International and Pyramids Health & Leisure What is the concept behind the spa? Drawing inspiration from the style and elegance of the legendary ancient Egyptian queen of the same name, Cleopatra’s Spa captures the wonders of Arabia, presenting them in a superbly luxurious spa experience.
What facilities does the spa incorporate? Cleopatra’s offers extensive relaxation facilities for our guests that include a cold plunge pool, Jacuzzi, sauna and steam that can be enjoyed before and after their treatments. Our vast treatment selection incorporates hammam, ayurveda, hijama, hydrobath, rasul and flotation beds, which complement our more traditional treatment rooms.
Which brands/products are you using within the spa, and why? Elemis have always been synonymous with Cleopatra’s since we opened and continue to provide an extensive range of face and body treatments that fulfil the needs of most discerning customer with clinically proven results. The recent introduction of biotec and electro facials moves Elemis ahead of the game in its treatments while maintaining its core beliefs of expert touch, and active natural ingredients with advanced technology. Shiffa complements Elemis and provides our guests with an authentic Arabian experience of body treatments, having sourced its product ingredients from the region. This also provides perfect synergy with the concept of the spa and our hammam treatments.
What can you tell us about the treatment menu? Our signature treatment is the Pure Royal Indulgence Treatment, designed in Indonesia. The treatment will give the skin a velvety texture and provide the most indulgent therapy you can imagine. Originally designed for brides to soften and lighten the skin, 120 minutes of massage, traditional Indonesian exfoliation, beautifully scented oils and a milk bath anointed with frangipani perfumes in our Cleopatra’s bronze bath will make you feel like royalty.
Which are the most popular treatments with your clients? Facials and massages are our most popular treatments. Interestingly, although spa trends suggest that guests prefer short and express treatments, I have found that Cleopatra’s guests still enjoy spa day packages that incorporate several treatments, a meal and can last up to five hours.
Professional Beauty GCC May 2015
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What is your background in the spa sector? For the last 12 years, my experience in this industry has included the leisure and spa sector and also distribution.
How many therapists do you have working at the spa? We have 14 female therapists and five male therapists.
Do you have any plans to renovate or expand the facility or alternatively to enhance the existing treatment menu? There is always room for improvement! We have not planned any major renovations for this year however we are always looking at the industry to see how we can move forward.
How much time and importance do you What do you believe differentiates place in training and educating staff? Cleopatra’s Spa from other spas in the UAE? Our success would not be possible without our dedication to the ongoing development of our team. The question we ask ourselves every day is “what can we do better?” Fundamentally we want our guests to be fulfilled and to return and their feedback plays a large role in how we develop our training programmes. We pride ourselves on having an incredible retention rate of over 75 per cent, which can only come down to my team’s dedication and offering.
Cleopatra’s (which opened in March 1998) has a long established reputation which certainly sets it apart as there was nothing quite like it when it opened. As a large facility we are able to provide a comprehensive range of services that keep our guests interested and makes them want to return for more. Like an old friend, our guests never tire of visiting us and can spend many hours at a time enjoying Cleopatra’s.
What do you hope will be the lasting impression for guests visiting the spa? A true spa experience lasts beyond the treatment room and stays with you in the results you have achieved, the service you’ve received and what you tell your friends. What I hope the lasting impression is for Cleopatra’s guests is “I can’t wait to return”.
Justin Graves is the general manager of Spa Resources International and Pyramids Health & Leisure, which owns Cleopatra’s Spa. Call Cleopatra’s on +971 4 3247700
Professional Beauty GCC May 2015
treatment news
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Bold and beautiful We test out a machine facial, a natural lash treatment and a men’s manicure This month we tried… Biologique Recherche Remodeling Facial The lowdown: The Remodeling Facial is one of six face and body treatments from Biologique Recherche that have been newly introduced at The Spa, The Address Downtown Dubai. The Remodeling Facial, together with the two other facial treatments utilise bio-electrotherapy with the aim of reducing the appearance of wrinkles, contouring and firming the skin, as well as cleansing, exfoliating and hydrating it. The facials also promise to deliver wider-looking eyes and more pronounced cheekbones. The facials range in length from 90 minutes to two hours; for the best results it is recommended to book a course of treatments. Best for: Those looking for a facial fix without the need of invasive procedures. PB says: To begin with my face is cleansed and toned. I do have sensitive skin but am still slightly surprised when my skin starts to tingle and feel hot after the toner is applied. When I mention this to the therapist she says it is often the response from sensitive skin, and that I should keep her informed if the sensation does not die down or feels worse. After the toner, the therapist, proceeding gently, applies a serum before beginning the machine-based element of the treatment. Expecting to feel something cold or metallic against my skin, I’m instead met with a soft, porous texture, which I later discover is sponge. This is slowly moved across my cheeks, chin and forehead, with the therapist pausing in certain areas, around my eyes for instance, where fine lines are more pronounced. The initial sensation is so mild, it is barely noticeable but as
the frequency is increased, the pulsing sensation becomes significantly stronger. It’s particularly strong in areas such as the forehead, which are less plump and fulsome as other parts of the face. Fortunately, the tingling sensation from earlier has now abated and while the therapist does remark that my skin is red, she also explains that this is normal response and one that will die down in a short time. Despite the redness when I examine my skin immediately after the treatment it is luminous and visibly plumper and smoother. The redness does indeed disappear within 10 minutes and my skin is left glowing and smooth-looking. Tested by Zoe Moleshead
Professional Beauty GCC May 2015
KEEP YOUR EYES ON NOUVEAU LASHES…..
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treatment news
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This month we tried… Manicure & Pedicure at The Jazz Lounge Manicures and pedicures are not only a staple of a salon menu, but a great barometer with which to compare one salon to another. With the requirement to cleanse, cut, shape, buff and moisturise a client’s hands and feet, there is plenty of scope to test both a technician’s skill set and their client service capabilities. With this in mind, Professional Beauty was keen to see how newcomer to the Dubai scene, The Jazz Lounge, a male-only salon, would fair in providing a basic manicure and pedicure. The recently opened salon is located in Al Barsha and is the first ‘brother’ salon of the established female spa and salon chain, Tips & Toes. Certainly upon entering the salon, the first impression is a positive one. Even the most salon-shy of males would be hard pushed not to like The Jazz Lounge’s décor scheme. Distinctly masculine with neutral colours and a rock ‘n’ roll vibe, it instantly sets me at ease.
Warmly greeted by the therapists, I’m then ushered to one of the Natuzzi leather chairs in the nail section. The chairs are incredibly relaxing and comfortable and with TV screens showing football mounted above them, it’s easy to forget I’m actually sitting in a salon about to embark on a treatment. The manicure and pedicure are professionally delivered; the therapists prove exceptionally knowledgeable, explain the benefits of the treatment and happily answer any questions I throw at them. The treatments follow a standard format, cleansing, cutting, trimming, filing, scrubbing, moisturizing and buffing. As someone who is unaccustomed to beauty treatments, I’m surprised to receive a number of positive comments about how good my nails look. This feedback combined with the relaxed and easy vibe of The Jazz Lounge has definitely encouraged me to consider future treatments. Tested by Zaid Nourouz
Professional Beauty GCC May 2015
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treatment news
75
This month we tried… Nouveau Lashes LVL The lowdown: Hailed as a natural-lash treatment that gives the same impact as extensions, LVL by lash pioneers Nouveau Lashes seemed like the perfect option for me. LVL stands for Length, Volume and Lift and the look is achieved through the application of a very mild perming solution to the root of the lash which provides a lift. Not to be confused with eyelash perming, where lashes are curled using a rod, LVL can offer anything from a natural to dramatic look, depending on the client’s preference. A patch test must be performed at least 24 hours prior to the treatment but this only need be done once not each time a client has the treatment. I love the look of lash extensions, but find the procedure too uncomfortable so I was excited to try LVL at Chi Nail Spa in Motorcity. After establishing that I wasn’t allergic to the products, I have a consultation to determine what kind of lift I require. Three shield sizes are available and I opt for the most natural look. My bottom eyelashes are covered and the lashes are combed back onto the shield before the lifting balm is added to the root of the lash. A setting lotion is applied and the eyelashes are tinted. The final step is the application of a moisturising serum and the whole procedure takes around 45 minutes.
Best for: Anyone who wants wow-factor lashes without extensions PB says: My eyelashes look immediately fuller and longer and my eyes appear wider. I experienced a slight tingling sensation during the treatment, but other than that I was comfortable throughout and pleased by how quick the procedure was. I had the treatment two weeks after removing lash extensions and it definitely helped improve the look of my eyelashes, which felt sparser after the extensions. My lashes look great without mascara – perfect for the beach and pool – and even more striking after an application of mascara. Three weeks after LVL, my lashes feel even longer and more luscious after using the serum and the lift is definitely still visible. The treatment will last 8 – 10 weeks and can be repeated every 12 weeks (as the client must wait for the full lash growth cycle to be completed before another treatment, so as not to over-process the lashes). As someone with little time to spare, LVL is suited to me. I will definitely be going back for another treatment in 12 weeks! Tested by Fiona Vlemmiks
Professional Beauty GCC May 2015
product news
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Here comes the summer
With summer just around the corner, we highlight some of the best products to keep your clients looking cool
Mariadowling The Ritual m Curling Wand by Maria Dowling creates fabulous curls and waves. Designed by the hair guru, the new wand is one of her range of professional use hair styling essentials.The Ritual m Curling Wand has a conical shape that creates natural looking, long lasting loose curls and is suitable for all hair types and hair thicknesses. The ceramic and tourmaline coating releases natural ions, which help reduce frizz and static, smoothing the cuticle and improving the overall hair condition. The wand heats up to 200 degrees C and is ready to style in 120 seconds. A 360 degree swivel and tangle-free cord makes styling easy together with the heat resistant, softtouch handle. Call +971 4 884 15 55
Mavala Mava-flex is a well-balanced concentrate serum which restores and maintains the flexibility of very dry, hard nails. It penetrates to moisturise and strengthen nails resulting in healthy, flexible, shiny and soft nails. Mava-flex key ingredients include saccharides which create the optimum moisture balance for a better, more flexible nail. Calcium fortifies and strengthens and lemon essential oil along with vitamin B5 help reinforce the nail structure. The product is brushed onto the entire nail surface of bare nails and is left to penetrate. It should be used twice a week for maximum effect. Call +971 4 338 27 73
Heaven Heaven Hydrogels are the first treatment toner of their kind, featuring a specialised type of polymer hydrogel; a macro molecular polymer gel constructed of a network of crosslinked polymer chains. Hydrogels are synthesised from hydrophilic monomers, a net like structure which enhances the product’s ability to absorb large amounts of water via hydrogen bonding. As a result Hydrogels calm, soothe and firm skin tissue and deliver vital skin nutrient and hydration. The chamomile hydrogel is especially good for extremely sensitive skin, spots, acne, acne rosacea as it is anti-allergenic, desensitising and antiinflammatory. Call +971 4 278 5145
Professional Beauty GCC May 2015
EVERYONE WILL NOTICE… NO ONE WILL KNOW. XFusion Keratin Fibers
XFusion Hair Building Fibers instantly make thinning hair look thick and full. Keratin fibers cling to existing hair and, in seconds, fill in all thinning or balding areas. XFusion won't come off in wind, rain or perspiration. It is totally undetectable, even from as close as two inches.
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product news
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Kemon Kemon believes its “Evolution of Keratin” its safest keratin system to date. The Unamy Seta range is a maintenance programme of home products designed to extend the effect of the salon treatment. The kit includes a paraben and SLS-SLES free shampoo which cleanses the hair gently, making it manageable and shiny. The Unamy Silky Mask is also a paraben free intensive treatment to help remove tangles, eliminate frizz and gives hair a silky feel after rinsing. The final product in the trio is a leave-in treatment that helps the hair keep its shape after styling. Call +971 4 338 27 73
Jane Iredale The Country Weekend Collection features the Limited Edition Getaway Eye Shadow Kit, Espresso Jelly Jar Gel Eyeliner and Forever Peach Just Kissed Lip and Cheek Stain. The highly pigmented shadows are simple to blend, sensitivity-tested and long-lasting for crease-free eye colour. The Jelly Jar Gel Eyeliner creates the look of kohl, but in a natural formula, free of chemicals and irritants. Forever Peach Just Kissed Lip and Cheek Stain is a multipurpose product. The nondrying, long-lasting, all natural stain adjusts to an individual’s own chemistry for a shade that will flatter the skin’s unique undertone and enhance natural colouring. Call + 971 5 5954 23 92
Anne Semonin The Lipoliss Anti-Cellulite Gel offers an innovative approach to weight loss. The gel helps smooth away the appearance of cellulite and improve skin firmness even on deeply dimpled skin. The key ingredients include sea lotus extract which prevents fat cells from malfunctioning and helps decrease the storage of fat. Caffeine helps the body break down fat and Marine Extract Complex firms the skin and helps reduce the formation of new fat cells as well as slowing down fat build up and toxins with its draining action. The product can be used around the arms, stomach, buttocks, thighs, hips and knees. Call +971 4 379 19 66
Professional Beauty GCC May 2015
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WAVE OF THE FUTURE CND reveals its next-generation LED light. • Cures all 5 fingers (or toes) in half the time* • CND’s 3C Technology™ optimizes light, energy and time for maximum shine and long wear
• Uses optic mirrors to target exposure to the nail. The only lamp designed to completely and evenly cure CND™ SHELLAC™ brand 14+ day nail color and BRISA™ gel. The future of light has arrived.
*Compared to the current CND™ UV Lamp CND, SHELLAC, BRISA, 3C TECHNOLOGY COMPLETE CHROMATIC CURE and the logo are trademarks of Creative Nail Design, Inc. ©2015 Creative Nail Design, Inc.
VISIT US AT Beautyworld Middle East 26 – 28 May 2015 | Hall 1, Booth 1E12.
product news
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Nashi Phyto Repair’s Express Elixir is a reconstructing treatment that restores the integrity of hair that has been compromised by external factors. It fights against dryness, fragile hair, frizzy hair and split ends while protecting hair from free radicals, thanks to its Dual Complex, vitamin E and aloe vera complex leaving hair thick, manageable and glowing. Call +971 4 338 27 73
Voya Voya Squeaky Clean body wash awakens the body and mind with an infusion of stimulating zesty lime and rejuvenating mandarin essential oils, blended with organic seaweed proven to accelerate healing of damaged tissues with advanced deep penetrating targeted benefits to improve the appearance of fine lines and wrinkles. Call +971 4 379 19 66
GCC
For your beauty, hair and spa business November 2014
For your beauty, hair and spa business
Getting noticed
How to wow potential employers
Scent of success
Aromatherapy to boost your business
GCC
GCC
Lights, camera, action! Creating a successful hair shoot
art attack
Top nails techs get creative in our nail art special
Read the latest issue online at www.professionalbeauty.ae To guarantee the print edition to your door each month, subscribe for just AED125 per year. A year subscription guarantees 10 printed issues + the buyers guide.
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product news
professionalbeauty.ae
83 Reviderm The Argi-Syn Line Filler from Reviderm claims to minimise the appearance of wrinkle depth with long-term effects. Argereline relaxes facial expressions and this relaxed condition reduces wrinkle depth, smoothing lines. SynColl activates collegen synthesis so that the skin is visibly smoother and softer. Argereline and Syn-coll include a mixture of peptides, glycerine, hyaluronic acid and vitamins A, C and E. Call +971 4 388 45 49
Poya Organics Turkish Rose Body Mud: One of three body mud treatments available from Poya, this product should be applied warm to client’s body, before wrapping them in a plastic, a thermal blanket, a cotton sheet and finally a bath sheet. After a 30-minute application, rinse and dry the skin, which should now be deeply nourished and hydrated. PB
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RECRUITMENT
BUSINESS SERVICES
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We are distributor GCC We arelooking looking for for a We are looking for a distributor distributorinin inGCC GCC www.farrell-international.com 00973 39933316 We are looking for a distributor in GCC farrell-international@t-online.de www.beauty-manama.com www.farrell-international.com www.farrell-international.com www.farrell-international.com 00973 39933316 farrell-international@t-online.de farrell-international@t-online.de www.farrell-international.com farrell-international@t-online.de
We are looking for a distributor in GCC farrell-international@t-online.de
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farrell-international@t-online.de DISTRIBUTORS
00973 39933316 00973 00973 39933316 39933316
www.beauty-manama.com www.beauty-manama.com 00973 39933316
www.beauty-manama.com www.beauty-manama.com Contact number: 04 399 0550 Email Address: sales@tipsandtoes.com
Joz Group joz@eim.ae www.jozgroup.net Post Box 2544, Dubai, United Arab Emirates
SEPIDE UHLMANN Cell: +971 (0) 50 2517305 Email: sepide@neu-cosmetics.com www.neulash.ae
Acumen International Tel. 043212381 Trading Fax. 043212382
Contact number: 04 399 0550 Email Address: sales@tipsandtoes.com
Welcome to me! bath experience
Luxuries Manicure & Pedicure Treatments A revolutionary way of caring for your skin. Join us in what will surely be a change in the way we treat our hands and feet.
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DISTRIBUTORS
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DISTRIBUTORS
Beauty Essentials WLL List of Brands: • Aloxxi Salon Color & Care • JB Cosmetics JB Lashes (Pioneers in Eyelash Extensions) Secrets Professional (Eyelash Enhancers, Nail Care, etc.) o Lashfood (Natural Eyelash Conditioning System) o Simpleperm (Quick & Simple Eyelash Perming System) o
o Color
Beauty Distribution Company Our brands include:
Oribe, Foreo, Concoction, Bio Effect, Xen-Tan, V76 and Yllume www.emergingbeauty.com
Email: info@emergingbeautybrands.com Phone: 04 3687288 PROFESSIONAL LUXURY HAIR CARE RANGE
• Artistic Nail Design • Swiss Color International (Permanent Makeup and Lift MESO Concept) Beauty Essentials Trading Al Manara Bldg., 8th Floor, Office # 801, Business Bay , Dubai, P.O. Box 38413, Dubai, UAE Tel #: 04 5546058 Fax #: 04 5546043 Mob. #: +971 505969982 Email: info@be.com.kw / janna@be.com.kw SCT - CLEAN WALK Automatic Shoe Cover Machine
Your Safety & Hygiene is our priority use our SCT-Clean Walk to keep your environment Safe & Hygienic
NEW in the Market
ScichemTech-USA Proudly Present
IS NOW AVAILABLE IN THE UAE. All salon and retail enquiries contact: info@emergingbeautybrands.com +971 4 368 7288
SCT-Clean Walk Automatic shoe cover machine to Protect your Working Environment from Dust & Unhygienic Particles
COSMETICA BEAUTY AND PERSONAL CARE EQUIPMENT TRADING Tel. 04 2394666 www.cosmeticatrading.com ali@cosmeticatrading.com
Shahnaz Husain Herbal Retail & Wholesale Products now available in the GCC. Special Prices for Salons
For all your Beauty Products & Needs Pls Contact Medical Supplies L.L.C Dubai- United Arab Emirates Tel: 00971 4 42 82 285, Mob: 00971 50 6517683 E-mail: beauty@hanamedic.com Web: www.hanamedic.com
Contact
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TRAINING
Hair Make-up Hair Make-up Hair Make-up
Contact us: 44542422/ 44542466
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Beauty Body Beauty Spa Body Spa Beauty Body Spa
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44542422/ 44542466 Official Sponsor
Contact us: 44542422/ 44542466
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Official Sponsor
Email:qiba-sdc@qf.org.qa www.qiba.com.qa
Follow us on: Official Sponsor
/TajmeelAcademy Email:qiba-sdc@qf.org.qa Follow us on: www.qiba.com.qa /TajmeelAcademy
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diary dates
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Diary dates
JUNE 10-11 COSMETIC BUSINESS MOC, Munich, Germany Over 400 suppliers are confirmed to participate in this exhibition, which will include a Spotlight area showcasing the latest products and innovations. The event will focus on areas including raw materials and manufacturing. www.cosmetic-business.com/tradefair/en JUNE 10 – 13 NATURALTECH Bienal do Ibirapeura, Sao Paulo, Brazil Now entering its eleventh year, this show focuses on natural products for the beauty, health and food sectors. The first two days are exclusive to trade visitors, while the latter two days are also open to the public. www.naturaltech.com.br JUNE 11-13 COSMOBEAUTÉ MYANMAR Myanmar Convention Centre, Yangon, Myanmar Targeting beauty salon and spa owners as well as beauty schools and wellness centres, exhibitors at this event include perfume, cosmetics, salon furnishing and health companies. www.cosmobeauteasia.com/index.php/ myanmar
JUNE 15-16 IN-COSMETICS COEX Exhibition Center, Seoul, South Korea A new show on the exhibition scene, in-cosmetics is expecting 150 plus international exhibitors to display their personal care ingredients to visitors from the cosmetic manufacturing and distribution markets. www.in-cosmeticskorea.com JUNE 18-20 BEAUTYEXPO UZBEKISTAN Navruz Palace, Tashkent, Uzbekistan Incorporating beauty, salon and fitness segments, this exhibition will showcase products, equipment and tools for these sectors. Hair and nail master classes and shows, and a conference also form part of the event. www.expoposition.com JUNE 20-22 INTERNATIONAL BEAUTY SHOW LAS VEGAS Las Vegas Convention Center, Las Vegas, USA Promising to deliver education, excitement and inspiration, IBS combines an exhibition of over 350 companies with more than 100 free educational classes, nail, lash and barber competitions and stage shows. www.ibslasvegas.com
Don’t Miss... JUNE 28-29 PROFESSIONAL BEAUTY CAPE TOWN Cape Town International Convention Centre, Cape Town, South Africa Maintaining its global focus, Professional Beauty this month welcomes industry professionals to its Cape Town exhibition. The event provides a great platform for networking and business development. Alongside the exhibition, which will see leading beauty brands showcasing the latest innovations and product launches, there will also be a host of educational seminars. www.probeauty.co.za
SEND US YOUR DATES Send us details of any events you are planning via email to Ú news@professionalbeauty.ae
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REJUVENATION Lavish guests with an unsurpassed spa experience and a more youthful, ultra-radiant complexion with Pevonia’s award-winning Myoxy-Caviar In-Spa Treatment and Timeless Home Collection.
DRAMATIC DIFFERENCE Heighten your spa’s success and help your guests achieve younger-looking skin by combating aging at a cellular level. Pevonia’s Myoxy-Caviar In-Spa Treatment combines Myoxy-Caviar at 100% purity with nourishing Shea Butter, youth recovering Pearl Extract, replenishing vitamins (Vitamins E, C, and A), and Pevonia’s exclusive Escutox blend. Set your spa apart by delivering an anti-aging program with visible improvement on deep wrinkles and skin firmness.
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High-end spa tables, beds and equipment for your spa. Made in Germany
Gharieni Middle-East // The Platinum Tower, Cluster I - No. 2102, Jumeirah Lakes Towers, PO Box 392642, Dubai U.A.E. +9 71 4 - 2 76 67 34 // Mobile: +9 71 55 952 3412 // info@gharieni.ae // www.gharieni.ae Gharieni Group Germany // +49 28 41 - 88 300 -50 // export@gharieni.de // www.gharieni.com