Professional Beauty GCC - November 2016

November 2016

Brows on point Latest trends shaping the semi-permanent make-up industry

Masterjam

Backstage secrets from an exclusive Aveda event

Seasons change

Special preview of latest seasonal hair trends

totaleclipse Revo l u t io n a r y Ecli p t i n g h a i r te ch n i q u e

revealed

Published by and (C) 2016 Trade Exhibitions & Publlishing FZ LCC. Registered at Dubai Media City.

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Regulars

Hairdressers Journal

Features

7 News

51 Fusing eclecticity

48 Leading the way

Openings, launches and the rest of the news from the world of spa, hair and beauty

20 Insider Our exclusive monthly stats for beauty salons, spas and hair salons

35 Ask the experts Advice on recruitment, introducing wellness into your PROFESSIONALBEAUTYGCC

practice and make up services

November 2016

61 Treatment news We share our experiences of new and innovative treatments, plus their business benefits

artz

HAIR SKINCARE • NAILS •

Brows on point

Latest trends shaping t the semi-permanen make-up industry

Masterjam from

INNOVATING

WELLNESS FOR

// Dubai

// www.gharieni.com

NOVEMBER 2016

> PediSpa Square

Pick of the best cosmeceutical ranges on the market

change Seasonspreview of latest

Special seasonal hair trends

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B208 ct D3 // Building 1 // Office .gharieni.ae // info@gharieni.ae

50 // export@gharieni.com

68 Product news

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ique p t i n g h a i r te ch n Revo l u t io n a r y Ecli

YEARS

Cover image: Shutterstock

revealed

72 Calendar The essential dates for your business diary from trade shows to conferences and training

Professional Beauty GCC November 2016

Self expression knows no limits

Deborah Whitehead returns to talk about the importance of educating the industry

65 Embracing technology

Staying ahead of the game when it comes to technology in your salon

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61

25 7

15

20

65

On the cover 23 Masterjam

Backstage secrets from exclusive Aveda event

29 Total eclipse

Revolutionary Eclipting hair technique revealed

43 Brows on point

Latest trends shaping the semi-permanent make-up industry

53 Seasons change

Special preview of the latest seasonal hair trends

Professional Beauty GCC November 2016

news

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7

NEWS

All the news and views from the world of beauty, hair and spa

Global wellness market valued at $3.72 trillion

T

he global wellness industry has grown by 10.6 per cent in the last two years to become a $3.72 trillion market in 2015, according to new research.

Within that, the spa market grew 2.3 per cent to $98.6 billion and is forecast to grow by a further six per cent by 2020.

The data was released by the Global Wellness Institute (GWI) as part of the Global Wellness Summit 2016, which took place in Austria in October.

The GWI defines the wellness industry as encompassing 10 individual sectors, of which the fastest

growing between 2013 and 2015 were: preventative and personalised medicine and public health (+23.5 per cent), and fitness (+21.4 per cent).

The spa sector grew to become a $98.6bn market in 2015, according to the report. Spa facility revenues were worth $77.6bn globally, while the

revenue from education, consulting, associations, media, and event sectors that enable spa businesses was worth $21bn.

Looking forward, GWI forecast that the spa market would grow a further 6% by 2020, to be worth $103.9bn.

Salonak app launches

with support from beauty guru Joelle Mardinian TV presenter, beauty expert, and salon owner Joelle Mardinian hosted the launch of Salonak, a new beauty on demand application for the UAE, in October.

Salonak offers booking services for hair, make-up, nails, spa treatments and clinical treatments at the touch of a finger. It also allows customers to provide salon or spa reviews.

Mardinian joined the founders of Salonak to launch the initiative to trade at a party at the Armani Hotel in Dubai.

Salonak co-founder and head of business operations Fady Tawfik said, “We want people to understand the vision behind Salonak. It’s not enough that we create convenience but also bring fun and, of course,

beauty easily to our customers’ lives. It’s amazing that beauty, business and technology can blend together in such an innovative manner.”

The beauty application is also the first of its kind in the UAE to reward customers with a rewards system, allowing them to “earn” on everything they spend on beauty via the app.

Mardinian commented: “I am so glad that Salonak came up with this creative idea to spice up the beauty industry. Creating personalised beauty portals that also prove to be a very helpful salon management system. It’s definitely helped me manage my salon chain – Maison de Joelle – better.”

Professional Beauty GCC November 2016

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SensAsia launches Luxe Mum

I

n response to a significant surge in SensMama pregnancy treatment bookings throughout 2016, SensAsia has launched a premium prenatal package for November.

The package combines the spa chain’s most popular treatments to create a pregnancy pamper journey for body, mind and bump.

The Luxe Mum-To-Be is 135 minutes in duration, commencing with Yummy

Mummy-To-Be – a specialised, bumpfriendly massage.

It continues with the Bliss Fabulous Facial – a new, complexion-perfecting facial from the cult NYC-born brand that is customisable to leave skin fresh, bright and clean.

Mama Mio’s Lighter Legs treatment completes the head-to-toe journey, including a soothing rosewood foot soak, light exfoliation and

therapeutic massage.

SensAsia’s therapists undergo extensive training in pregnancy massage to provide them with confidence in meeting the varying needs of pregnant women during their second and third trimesters.

SensAsia Urban Spa was named Best Spa in the people’s choice Sassy Mama Dubai Awards 2016 in October.

Spa luminaries honoured at GSW Belgin Aksoy, Jeremy McCarthy and Dr Fikry Isaac were among the spa leaders honoured with a Wellness Award at The 10th anniversary Global Wellness Summit (GSW) in Austria.

Isaac, former VP of global health services for Johnson & Johnson, a pioneer in the field of workplace health promotion and global health, was awarded Leader in Workplace Wellness.

The Leading Woman in Wellness award was given to Belgin Aksoy, founder of Global Wellness Day, a movement that has reached over 90 countries.

Balthasar Hauser, owner of Biohotel Stanglwirt, was honoured for his pioneering, sustainable Tyrolean spa resort and named Leader in Sustainability.

The Leader in Innovation award was won by Richard Schmitz, chief executive officer of H/S/M Hotel and

Professional Beauty GCC November 2016

Spa Management, for his forwardthinking addition of the phrase “& Spa” to the name of the iconic “Brenners Park Hotel & Spa” in 1983.

Finally, the Debra Simon Award for Leader in Furthering Mental Wellness went to Jeremy McCarthy, group director of spa & wellness for the Mandarin Oriental Hotel Group, and author of The Psychology of Spas & Wellbeing.

The GWS is an annual gathering of international leaders that aims to positively shape the future of the $3.7 trillion global wellness economy.

This year’s Summit in Kitzbühel, Austria, was attended by more than 500 delegates from 45 countries, and featured a gala event at the famous Swarovski Crystal Worlds with a personal welcome from Nadja Swarovski.

NEW!

FREE OF: PARABENS & SYNTHETIC COLOR

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EIDEAL named Hair Tool Sponsor at Fashion Forward Dubai (FFWD)

F

or the third time, EIDEAL was named the official hair tool sponsor at Fashion Forward, one of the region’s most hotly anticipated fashion events.

The event took place in October in Dubai’s Design District and featured the spring/summer 2017 collections from some of the Middle East’s most acclaimed designers, including Lama Jouni and Ezra, as well as presentations from fashion industry giants such as WGSN, and networking sessions.

Haysam Eid, founder of EIDEAL, commented: “After the success of FFWD seasons six and seven, we were delighted to be invited back to be the official hair tool sponsor at Fashion Forward season eight.

The EIDEAL tools were being used backstage in all halls to create and bring the hairstyles that the fashion designers had, to life. Our presence backstage raised awareness among the beauty industry, including hairstylists, make-up artists, stylists and even journalists.”

Dubai expects 30% rise in hotel supply by 2018 Dubai has reached the 100,000 hotel room milestone and is expecting 34,000 new room additions in the next two years according to the Department of Tourism and Commerce Marketing (DTCM).

The tourism body has previously forecast the need for continued industry pipeline growth at the rate of 12 per cent between 2015 and 2018 to

sustain a competitive market.

“For the hotel sector, high demand from international travellers and the consequent growth in tourism volumes has been the cornerstone of fostering continued investment in supply enhancement, which has seen us cross the historic 100,000-room threshold,” DTCM director general Helal Al Merri said.

Occupied room nights in hotels and hotel apartments reached 35.9 million, representing a 10.8 per cent compound annual growth rate from the end of 2015 to the end of 2018, according to the report.

Occupancy rate will reach 77 per cent, while length of stay will increase to four days by 2018, DTCM also claimed.

Word of mouth is key purchase driver for beauty consumers Women turn to other consumers rather than brands and advertising for prompts about what to buy, according to a recent Mintel study of US women’s beauty shopping habits.

The research found that 32 per cent regularly ask friends and family for recommendations, while 37 per cent of millennials (generally defined as those aged between 19 and 35) look to product reviews on beauty blogs and vblogs.

Professional Beauty GCC November 2016

The consumer beauty boom of recent years is reflected in another of Mintel’s findings – over half the women asked said they enjoy shopping for and sampling beauty products (57 per cent and 63 per cent respectively).

However, the research suggests the myriad products now available and constant new launches have led to oversaturation; 65 per cent of beauty consumers said they feel overwhelmed by the choice on offer.

“Our research shows that the majority of women feel overwhelmed by the number of products available in this highly fragmented and competitive beauty market,” commented Margie Nanninga, beauty analyst at Mintel. “As such, consumers may be lacking the appropriate education on how to make purchases that are right form them, highlighting a need for tools to help differentiate between products and brands.”

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15

World’s first women-only eforea spa opens in RAK

T

he DoubleTree by Hilton Resort and Spa Marjan Island in Ras Al Khaimah has launched a women-only spa under the group’s eforea brand.

The spa boasts an infinity pool, two treatment rooms, an indoor swimming pool, jacuzzi, sauna, and steam room.

DoubleTree by Hilton’s general manager, Nader Halim, said: “We are thrilled to launch the first-of-its kind exclusive ladies-only spa in the hotel under the brand eforea.

“We look forward to enhancing our guests’ experience by offering them exceptional spa services.”

Women can also use the outdoor relaxation lounge for sun bathing in privacy, the beauty salon, and the juice bar.

Anantara introduces wellness programme in Dubai

Anantara The Palm, is introducing a series of wellbeing programmes, Balance Wellness by Anantara.

There are eight programmes offered under the umbrella of the

initiative: weight management, detox, anti-ageing, revitalisation, de-stress, relaxation, rejuvenation and a general wellbeing programme.

The Balance programmes are

available for three, five and sevenday durations and all begin with a wellness and nutrition consultation to determine the client’s wellbeing goals.

Each programme also incorporates a menu of wellness cuisine and juicing, 90-minutes of therapeutic body treatments, daily yoga, fitness or mediation and complimentary access to all spa facilities.

All Balance programmes, which are designed to restore body, mind and spirit, conclude with a second wellness and nutrition consultation.

LivNordic Spa & Wellness wins Best Luxury Cruise Line Spa The LivNordic team has won best luxury spa line at the 2016 UK Editors’ Picks Cruise Line Awards.

Winners of the awards are chosen by an international team of expert editors, who select the cruise lines they feel best represent excellence in each of the designated categories.

Anna-Curi Gund, managing director of Raison d’Etre, commented:

“Achieving this after only being in operation for just over a year means a lot to our team and it will engage us to continue improving our spa and customer experiences.”

Since its launch in April 2015, The Viking Ocean Cruises has brought a new spa experience by offering LivNordic Spa & Wellness to a generation of spa-cruise lovers. This

includes a snow grotto, Nordic bathing rituals and a comprehensive spa treatment menu.

Professional Beauty GCC November 2016

international news

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17 Industry news from around the globe

Italian researchers reveal lifestyle factors that influence adult acne in women

I

talian researchers have discovered that personal and environmental lifestyle factors such as family history and stress levels are associated with adult acne in women.

The study, published in the Journal of the American Academy of Dermatology, measured factors associated with acne in 248 women aged 25 years and older with newly diagnosed acne.

The analysis found a significant association between adult female

acne and a history of the condition in that person’s parents or siblings, as well as the case study having suffered with acne during adolescence.

Other factors associated included having hirsutism, a high level of reported psychological stress, a low intake of fruit, vegetables and fish, and working in an office.

Wonder anti-ageing ingredient emerges from Brazil Bacuri butter could be about to become the latest talked about skincare ingredient, thanks to its claimed ability to increase energy production at cellular level while increasing the skin’s moisture levels.

Bacuri butter is billed as a highly nourishing ingredient rich in magnesium, zinc and calcium, with vitamins D2, E and K. It is also a source of tryptophan amino acid, which metabolises in light into “biologically active compounds

such as serotonin” –one of the body’s happiness chemical compounds.

Brazilian natural ingredient supplier Beraca unveiled the discovery at the In Cosmetics Latin America beauty industry trade show in November. It had been searching the Brazilian biodiversity for an ingredient to meet the needs of consumers with mature skin who wanted a natural ingredient to fight signs of ageing and revitalise the skin.

Juliana Frutoso, business manager at Beraca, said: “Unlike most synthetic antiageing ingredients, the bacuri butter not only reduces the appearance of wrinkles and fine lines, but acts directly on cell metabolism by improving the skin’s barrier function and reducing transepidermal water loss. The result is an energised, well nourished skin.”

Shanti Maurice launches sleep retreat Mauritian luxury resort Shanti Maurice has launched a sleep retreat for the overstressed and sleep deprived.

The Shanti Sleep Package is available for five or seven nights and incorporates a wellness consultation to assess sleep and health concerns.

The package also comprises yogic sleep practices, known as yoga nidra, and calming pranayama breathing exercises, both guided by members of the resort’s Nira Spa team.

The initiative also includes spa treatments, from Tibetan sound massage, reiki and reflexology

to magnesium sleep therapy, designed to aid physical, emotional and mental health.

Also included as part of the retreat is guided meditation and a focus on nutrition.

Nira spa is a 6,968sq m facility offering yoga, meditation, pilates, aquafit classes and treatments including massages, body polishes, hydrotherapy and watsu.

Professional Beauty GCC November 2016

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Find us on @pbgcc professionalbeautygcc

Professional Beauty GCC May 2016

PERCENTAGE OF CLIENTS WHO REBOOKED

69

%

HOW DID TREATMENT BUSINESS IN SEPTEMBER 2016 COMPARE WITH SEPTEMBER 2015?

60 40 0

% BETTER

% SAME

%WORSE

Insider beauty, hair and nails Insider, our exclusive round-up of salons in the GCC, it's the easiest way to stay in the know

SEPTEMBER

AVERAGE TREATMENT ROOM OCCUPANCY

76

%

WHICH TREATMENTS DO YOU PREDICT WILL BE MOST POPULAR IN THE FESTIVE SEASON? 1. Nails 2. Make-up 3. Hair 4. Massage

0

%

RECRUIT THROUGH LINKEDIN

Professional Beauty GCC November 2016

WHAT ARE YOUR MOST POPULAR ANTI-AGEING TREATMENTS? 1. Hands-on facials 2. Eye treatments 3. Machine facials 4. Skin peels

60

%

OFFER PREGNANCY TREATMENTS? [IMAGE PREGNANCY]

PERCENTAGE OF CLIENTS WHO REBOOKED

87

%

HOW DID TREATMENT BUSINESS IN SEPTEMBER 2016 COMPARE WITH SEPTEMBER 2015?

80 20 0

% BETTER

Insider, our exclusive round-up of spas in the GCC, it's the easiest way to stay in the know

% SAME

SEPTEMBER

%WORSE

AVERAGE TREATMENT ROOM OCCUPANCY

86

%

WHAT ARE YOUR MOST POPULAR ANTI-AGEING TREATMENTS? 1. Hands-on facials 2. Machine facials 3. Eye treatments 4. Skin peels

80

%

OFFER PREGNANCY TREATMENTS?

WHICH TREATMENTS DO YOU PREDICT WILL BE MOST POPULAR IN THE FESTIVE SEASON? 1. Nails 2. Make-up 3. Massage 4. Tanning

20

%

RECRUIT THROUGH LINKEDIN?

Professional Beauty GCC November 2016

trend report

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MASTERJAM Professional Beauty goes backstage at the exclusive Aveda Master Jam 2016 event in the Italian city of fashion, Milan

C

ombining creativity and craft, the annual Aveda Master Jam Europe celebrates the latest international trends and techniques from the beauty and hair industry. Aveda artists from around the world gather to create spectacular shows and presentations that blend artistry and technical expertise.

Professional Beauty was lucky enough to obtain an exclusive invite to this year’s event, held on October 10 in Milan, enabling us to get inside information on what will be hot in hair and beauty in 2017.

The two-day event began with the Master Jam show, a two-hour catwalk extravaganza where teams from around the globe presented innovative styles featuring a variety of cuts and colours.

The Aveda Italy Team welcomed guests to Milan with their Catwalk for Water show, a celebration of “Earth Month”, a global charitable event which Aveda has participated in since 1999, raising over $38million for deprived countries. The catwalk theme also paid homage to the hypnotic ambiance of the beautiful city.

Reflecting the theme, the models were dressed in recycled materials and their hair was placed in classic chignons, a nod to the the elegance and beauty of the city. Discussing the theme, Gerardo Lionetti, Aveda Italy brand manager, told Professional Beauty: “these looks are versatile, with the ability to be tweaked to suit each individual, whether it’s satin-smooth and ceremonial for a bride-to-be or textured and lived-in for a laid-back and casual evening out.” g

Professional Beauty GCC November 2016

100%

natural hair

trend report

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Next up, Ray Civello, president of Aveda Canada, led Team Canada with an incredible three-segment show designed to inspire, move and motivate stylists to live life to the full. Not only were the looks striking, they each had meaningful stories behind them. In the final segment, Team Canada paid tribute to the honey bee, presenting three breath-taking and intricate headpieces, constructed of human hair, shaped like honeycombs.

“We shared three amazing segments, pulling from the specific crafts of barbering, cut/colour and editorial,” says Tristan Morrison, senior educator and creative director, Aveda Institutes, Canada.

On trend The crowd oozed excitement in anticipation of the next showcase; the long-awaited launch of Aveda’s Eclipting technique. Presented by Jo McKay, Aveda European technical director, and Bruno Elorrioroz, an advanced artistic hair specialist, the new signature colouring technique involves choosing tones and colours to suit your client's face shape. See more on page 43

In addition, they shared tips on the art of balayage, winning colour consultations, and hair colour ideas to complement upcoming fashion trends.

According to the experts, as we move into the autumn and winter seasons it is all about personalisation, especially for blondes. Both McKay and Elorrioroz suggested that when it comes to customising the blonde client, you should think pale yellow, sandy pinks and soft browns – one shade does not suit all. For those with medium base shades of mid blonde to light brown, bronze will be a big trend in 2017, adding richness to last season’s rose gold.

There is also good news for natural redheads as their shade is set to be hot throughout autumn and winter. Once again, bronze will work well when used to contour natural red hair, the duo explained.

The presentation concluded with six models walking the runway, showcasing the beautiful colours created by Aveda’s Eclipting Hair Colour Technique.

Models also had their faces illuminated with the new Tulasara Aveda skincare collection.

Just for men

Aveda Men Barbering also took centre stage at the event with Stel Nicolau, master barber and men’s European educator, Zac Fennell, Aveda artist and director of Artizan, and Paul Knight, Aveda artist, showcasing shaves, shapes, grooming and barbering techniques to the crowd.

Male models started the segment with a dance that spiced up the atmosphere, then the three barbers got to work cutting and sharing their exclusive techniques with the crowd, touching on the rise in male grooming and the importance of learning barbering skills to accommodate all clients within your salon. g

Professional Beauty GCC November 2016

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Supermodel chic The event ended on a high with Aveda global creative director Antoinette Beenders wowing the crowd with a new personal collection called “Club Chic” – the 1990s supermodel club girl look reinterpreted for today in wearable, chic styles.

“My last few collections were quite avant-garde so this time I decided to turn everything upside down and produce a subtle, consumer-friendly collection – all to create something beautiful, while challenging myself as a hairdresser to step outside of my box,” Beenders says. “Even at our industry educational shows, the looks have been very aspirational for the hairdresser. ‘Club Chic’ is for Aveda guests, cool styles that are very attainable.”

“Cheeky Pop” was another theme for Beenders, who presented a catwalk lined with floating flowers and petals. Models wore custom-made organic cotton dresses bursting with bright, floral designs that swung to the music. The sculptural hairstyles featured a graduated styling technique that Beenders says “provides an instant hair cut without scissors”. All models displayed Aveda Hair Colour that beautifully complemented the architectural, couture hairstyles.

The Master Jam really did reflect Aveda’s ethos, which is to care for the world we live in, from the brand’s Earth-friendly products, to the ways Aveda gives back to society. The brand is also all about fun, and the energetic and charismatic catwalk shows truly reflected the personalities of not just the individual stylists, but of the brand itself. PB

Professional Beauty GCC November 2016

eclipting

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Total Eclipse The contouring craze has reached new heights in the hair industry with Aveda’s launch of an exciting new technique – Eclipting

O

fficially launched at the annual Master Jam event in Milan, Italy, in October, Eclipting was born when Aveda experts realised the importance of looking at the client’s individual features to determine the best colour for

them.

As the team put together the brand’s 2016 Folklôr Collection, the artists happened upon the idea of creating a bespoke hair colour based on their client’s face shape, eye colour, brow colour and lifestyle.

Jo McKay, European technical specialist for Aveda and the brains behind the technique, explains: “It’s essentially contouring for hair, looking at the client’s features and working with tones to emphasise or deemphasise the client’s face shape, just like you would do when contouring with make-up. Never before have we chosen colour formulas to suit face shape.”

The name is a play on the word eclipse – just as an eclipse reframes the sun and moon, the Eclipting technique works by reframing the face.

“If a client walks in and wants the Eclipting technique I would spend time evaluating her face frame,” continues McKay. “Let’s say her face frame is oval, I’d begin by putting depth around the side of the face, adding lighter tones at the top and mixing this with darker highlights so that the colours blend throughout.

This elongates the face as the darker hair tones create shadows on the face – pushing it inwards.” g

Professional Beauty GCC November 2016

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“Adapting hair styles and tones to suit the culture you live in is key.” McKay further explains, "For instance, in the UAE you need to offer reverse Eclipting. Be careful about keeping the hair colour the same as skin colour – there needs to be some contrast. If your client’s eyes and eyebrows are dark, she'll look better with darker tones around the face, Then apply the Eclipting technique, but away from the face, ensuring the tones placed are lighter than your client’s eyes and skin tone.”

Innovative application techniques have been created as a result of the Eclipting method. “Once the colour is applied to a specific section, you should twist the hair with your hands and leave it twisted in the foils; this allows the colour to blend, creating an all over natural look,” McKay explains. “The other blending technique is to backcomb the roots before you apply the colour as this ensures the colour reaches not only the surface, but hairs below it.”

To preserve the look, educating the industry on how to teach their customers to maintain their colour post visit to the salon is key. “Stylists need to invest time in educating their clients on home hair maintenance,” says McKay. “Freshly coloured hair should not be shampooed more than three times a week and clients should not spend ages under a hot shower but instead use cooler water to wash their hair. This will add longevity to coloured hair. Putting together a maintenance regime with your client is vital.

At the end of the day, your client is a walking advertisement for your salon, the glossier the hair, the better.”

McKay also provides some insight on the hot colours of the season: “I think the copper colour is going to be huge, especially for a redhead who wants to achieve a different look, along with golden mustards.” Not to everyone’s taste?

“Pastel colours were so huge this summer that bubble-gum pinks and aquamarine blues are destined to return. I also love sky blue so I’m hoping this colour takes off as a big trend for Summer 2017.” PB

Jo McKay, European technical specialist for Aveda, was born into an Australian hairdressing family and raised in a salon.

Officially starting her career in 1990, when she qualified in hairdressing at the “Institute of Technology” Canberra Australia.

After ten years of working in Australia she had a desire for new challenges and travelled to London where she joined the team of the first Aveda Lifestyle Salon Martin Gayle. In 2002 she joined the Aveda Academy team in the position of senior colour educator for the UK. She now works as European educator and hair colour specialist.

Professional Beauty GCC November 2016

Matte Finish, Oil Control Strong Coverage, Long Wearing

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DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

Professional Beauty GCC November 2016

business tips

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How can PR help me to stay ahead of the competition?

M

ore than ever before, the hair and beauty industry is now fiercely competitive.

Wherever you look – TV, magazines, social media channels – consumers are bombarded with stunning, cleverly-planned visuals and text, as well as endorsements from celebrities and influencers, trying to persuade them to choose one brand over its rivals.

But it takes more than one celebrity nod or clever advert to really convince today’s media-savvy shoppers that a brand is a must-have or the next best thing –and this is where PR, if used expertly, can help.

A fantastic PR strategy starts with an in-depth understanding of your brand and before putting together a detailed plan, your chosen PR professional(s) should be completely knowledgeable on aspects such as the brand’s USPs, the ethos behind the brand, the PR budget available, the target demographic and, crucially, your brand ambitions – both short and long-term. Once they understand this, they can begin to explore the different possibilities for your business and devise a personalised strategy that will engage and excite you – after all, if it doesn’t engage and excite you, how can you possibly expect it to engage and excite the people you are trying to reach?

In today’s marketplace, individuality is vital and a great plan will ensure you stand out from your rivals. A one-size-fits-all plan, where the same tried and tested PR activities are rehashed, may not bring your brand the kind of attention you want, so it is very important that your plan is full of fresh ideas. This means that your plan should be flexible – not set in stone. A good PR team will have no problem amending a plan of action to avail of terrific opportunities that may arise and

enhance awareness of your brand and propel it to the next level. For instance, an opportunity arose for one of my clients to be involved in a global event and I jumped at the chance as I knew it would be an unprecedented opportunity for the brand. This meant that I had to cast aside all the activities I had planned for two months and embark on putting together a new framework to capitalise fully on this brilliant opportunity.

When it comes to choosing a PR agency, again the idea of relationships should be pivotal. It is very important that your PR team takes a vested interest in your brand, that they view your brand as their own and that they are passionate about it. This will ensure that you can completely trust them with your brand’s reputation and be sure that they will always put the best interests and needs of your brand first. For instance, be wary of an agency who agrees to take you on as a client if they already have signed one of your competitors. How could they possibly passionately push you to media and influencers if they are also endorsing one of your rivals?

Your chosen PR should also have brilliant relationships with a wide range of media, bloggers and influencers that are relevant to your industry. They should have a strong reputation as the “go-to” PR person if the media need urgent assistance on a feature, with a very tight deadline, even if it is out of office hours. If you speak to the media, surprisingly there is only a handful of PRs in the whole of the Middle East who actually fulfil this criteria. By employing such a PR team, it will put you firmly on the radar of media who can shine a spotlight on your brand by giving brilliant editorial coverage.

Maria Stapleton is managing director at CARA PR (www.cara-pr.com).

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

Professional Beauty GCC November 2016

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Micro Cream RP Senstive Skin

Micro Cream 8% Oily - Acne Skin

Micro Cream 4% Normal Skin

Multi Vit Doctor's Formula

he secret to beautiful skin these days is simple – cosmeceuticals. Why cosmeceuticals?

Cosmeceuticals encompass optimum ingredient composition, and by getting the composition right, your skin is receiving optimal cellular uptake for nourishment and restoration.

In addition to cleansing and moisturising, a key element to beautiful skin is exfoliating. Exfoliation – the removal of dead skin cells from the skin’s surface is a vital element for healthy, and great looking skin. By opting for a cosmeceutical dermabrasion cream you will be giving your skin the vital exfoliation it needs for optimum health, shine and glow.

As we age, the process of cell regeneration slows down.

This means that the body is slower to shed skin cells and generate new ones. When old skin cells start to pile up on the surface of the skin, it can leave skin looking dull, rough, and dry.

Furthermore, the build-up of dead skin cells can result in excess oil and clogged pores, leading to blemishes and acne.

Proper exfoliation removes the barrier of dead skin cells clogging the skin and uncovers fresh new cells below. This opens the way for moisturising products to penetrate more deeply into the skin, which makes them more effective. In short, a regular exfoliating routine leaves your skin looking fresh and healthy.

The best type of exfoliation depends on your complexion and the health and sensitivity of your skin. If you have extremely sensitive skin or severe acne, choose an exfoliating product and method carefully. What one must remember – one type of cream does not suit all.

Skin O2’s philosophy is simple – cleanse, exfoliate and moisturise and then simply add corrective serums. Skin O2 offers three different types of exfoliation depending on skin type. The Microdermabrasion cream with Retinyl Palmitate from Skin O2 offers the optimum results for a daily scrub for even the most sensitive skin. For more combination or acne prone skin, Skin O2’s Microdermabrasion cream with 4% and 8% glycolic acid offers the best results.

If you want healthy, glowing skin, regular exfoliation is a must. Take good care of your skin and put your best face forward – the Skin Revolution is here with Cosmeceutical range, Skin O2 - made in Australia.

For more information, contact Claire@skin02-me.com

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business tips

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How can I prevent no shows in my spa or salon?

O

ne of the most common questions I get asked by salon owners is how to handle and eliminate no shows.

The first question I always ask in return is “which part of this problem are you responsible for?” Most respondents will put total responsibility on the client and never on the salon. In my view that’s not quite how it works…

I know it can be frustrating when a client doesn't show up. But it’sa cop-out to put the blame totally on the client. Instead, I believe that you have to take more responsibility in helping your client remember and respect their appointment booking with you.

Today’s clients lead extremely busy lives and often have to juggle work and family routines. Although your treatments and appointments are a huge focus in your daily life, the importance of remembering a facial appointment can easily and unintentionally pale into insignificance in the hectic whirlwind world of your client. It’s up to you to do all you can to ensure that your client has their appointment in the forefront of their mind by keeping in contact with them with gentle reminders.

With existing clients, it is essential to re-book their treatments before they leave you. This not only improves your client retention and appointment planning but it also means that you can confirm correct details on an appointment card for your client’s safe keeping.

But remembering such appointments can be a big ask considering that they made have been made six weeksin advance. When we look at things from our client’s perspective we can understand a lot better why he or she might forget their appointment.

The good news is, there is much you can do to

prevent missed appointments. Here are some tips to help reduce this problem: • If a client telephones to make the booking, reiterate all of the details back to the client and then either text or email a confirmation.

• You must have some contact with clients at least 48 hours before their appointment. This can be a friendly phone call or a quick text or email reminder. Many software programmes now can automate this process for you.

• Staying in touch by sending salon news and updates also keeps your business at the forefront of the client’s mind.

• Make sure that you have a written cancellation policy in place as a deterrent. But personally, I feel it is hard to impose such a policy, unless your services are very unique. You can easily lose a client if they think they have incurred charges on their account, and they will simply move to another salon. My advice would be to give your client the chance of missing one appointment as a gesture of goodwill. Then if it happens again, simply explain how you love looking after them, and wish to continue to do so in the future, but that you will need to take payment in advance. If they refuse, then they will most likely “re-offend” – so let this client go.

• A pre or part payment booking system is a fantastic way to eliminate no shows. This is easily implemented if you have an online booking facility.

No shows could be a thing of the past with focused action on your part, but you need to be totally consistent about your cancellation process throughout the year, and not just when it is disrupting busy times of the year.

Susan Routledge has been involved in the beauty industry for 30 years and has won over 10 national business awards for her expertise. Susan will be speaking on the elimination of no shows at Professional Beauty GCC’s Beauty Conference 2017 taking place at They Meydan Racecourse on 6 & 7 February 2017

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

Professional Beauty GCC November 2016

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micropigmentation opinion

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Professional Beauty GCC November 2016

micropigmentation launch analysis

professionalbeauty.ae

TREND: Micropigmentation techniques have evolved over the years, from block brows to the hairstroke technique favoured today. In March, Finishing Touches Group launched the Nano Needle, which it says can create even finer hairstrokes for the most naturallooking results.

The flexible needle has a super-fine tip, designed to allow technicians to create intricate eyebrow designs made up from natural hairstrokes. Finishing Touches says it has been engineered to glide rather than slice and to undulate in the skin so there is less blurring and a reduction in the “umbrella” effect. The needle has a tapered tip with a rough texture, designed to help the pigment particles latch onto the needle instead of slipping off.

“As times and styles change through the micropigmentation industry so must the techniques and tools we use. For years now the industry has been crying out for a needle that creates super fine, realistic hairstrokes,” says Finishing Touches founder Dawn Forshaw. “We’re proud to launch a needle that can create the most intricate of eyebrow designs.” The needle is available in two sizes n1 Jigsaw

(0.2mm) and n2 (0.25mm) and fits with the Precision Plus Cosmetic, Medical and Nano machines.

TREND:

green and yellow, and this can sometimes prove problematic.

“It’s easier for the saline to push out larger molecules of dark pigment but it’s unknown what other colours will be left. While

Saline tattoo removal is a technique that can be used to fade

it gets out the darkness of the colour, some clients can be left

unwanted tattoos or semi-permanent make-up work. It uses

with a red, yellow or orange pigment stain,” says Henning. “The

micropigmentation needles to introduce a highly-concentrated

other problem is that saline forces pigments up to bring them

salt solution, forcing the pigment up from the lower layers to

out, so for a short while brows can actually look darker.”

remove it. The unwanted pigments then shed in a thin scab

While an effective and safe solution, saline can’t get a client

that forms over the treated area, without causing scarring or

to a point of total removal, as Henning explains. “To call it

loss of eyebrow hair. “Your body goes back to physics. It

tattoo removal technically is correct but will it ever realistically

doesn’t want the salt in it, so in its process of removing the salt

remove them completely? Not likely. It’s definitely not a

it also pushes the pigments out,” says Lisa Henning, director at

treatment for those wanting to change the shape of their

Beautiful Ink, who offers the technique at her Brighton Clinic,

eyebrows.” PB

where she also runs courses in semi-permanent make-up and dry needling for skin rejuvenation.

Three sessions with saline are usually enough to get a client’s brows to a state where they are light enough to be reworked or easily covered up with make-up, but this figure can vary depending on the client and what they want. “The ideal client is someone who has been having permanent make-up for many years and now there’s not enough space left in the skin to add more colour because it’s saturated. It’s also good for someone who likes the shape of their tattooed brows but has had the colour done too dark or a hairstroke put in the wrong place.”

Beautiful Ink

Finishing Touches Group

45

Permanent make-up pigments are usually brown but they are made up of lots of different colours, such as black, red,

Professional Beauty GCC November 2016

business trends

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Gold sponsors

Professional Beauty GCC Buyer's Guide 2016

professionalbeauty.ae

launch analysis

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19

6 - 7 February, 2017 Meydan Racecourse Dubai

The region’s most influential convention for the spa industry Where international spa owners & directors meet to discuss opportunities and solutions Unparalleled networking opportunities with leading spa owners from across the GCC

Costs: Two-day delegate pass: AED1250 / USD $340 One-day delegate pass: AED735 / USD $200

Professional Beauty GCC Buyer's Guide 2016

business trends

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LEADING THE WAY Deborah Whitehead returns to talk about the importance of educating the industry When did you realise that the industry really needed boosting?

As our industry is forever evolving it is important to have easy access to education. While the product companies support salons and their teams with education related to their specific products, there is a need for fundamental foundation skills for hairdressers. This is why I began Gloss Academy as we can give that support offering training for those entering the hairdressing industry and most importantly ongoing education to motivate and inspire stylists wanting to enhance their skills.

While this is widely available in the U.K we have seen a gap in the market in the Middle East and wanted to change that.

What have you done to help educate the industry so far?

We started Salon Educators in 2011 and now we have Gloss Academy and Salon on Al Wasl Road where we offer both City and Guild courses, full and part time, as well as bespoke courses tailored to salons requirements or individual stylist requirements. Currently, we are working on a new programme which will offer salon training solutions on a flexible and affordable basis which will be launching in 2017. We are very excited and it’s a great initiative to help salons grow their teams!

Deborah Whitehead, founder, Gloss Academy & Salon

Professional Beauty GCC November 2016

Can you tell us more about the leadership scheme you’ve been participating in?

We are working with Eideal and Susie Santiago on their leadership programme which brings salon owners together to provide support on a business level. At times, as salon owners, you often get the feeling of being on your own, and the Eideal-Santi programme has allowed us to step out of the salon, observe, evaluate and discuss openly with other salon owner’s everyday issues we may be facing.

What issues have been raised whilst on the Eideal-Santi leadership scheme and how have you been advised to overcome it?

There’s too many to mention, but evaluating yourself is very enlightening. Having the support when moving out of your comfort zone is invaluable as it allows you to grow.

Why should other salon owners participate in the scheme?

Talking openly about what you’re doing in your salon brings healthy competition, I feel that all salon owners should openly talk about the issues they have as well as anything positive. If you want to grow both your salon and your team, then the programme is ideal as it gives you all the support you need. It shows you how to take a step back and look at your business. I would recommend salon owners to take up the challenge for 2017 – they won’t regret it. What good is it to you and your business to stay the same year in year out?

HAIRDRESSERS JOURNAL INTERNATIONAL

AUGUST 2016

HAIRDRESSERS JOURNAL INTERNATIONAL INSPIRING TODAY’S HAIRDRESSER

SEASONS

CHANGE

FUSING ECLECTICITY SELF EXPRESSION KNOWS NO LIMITS

KEEP UP-TO-DATE WITH THE LATEST SEASON TRENDS

Note from the Editor

A

s we head into another fashion season, now is the time to update your skills and look to the catwalks for inspiration. Whether it is a textured ponytail, a nod to nostalgia or lowmaintenance styling, there is one thing it must always look - and that is expensive. Today’s modern woman wants her hair to not only be on-trend and fashionable, but expensive looking and luxurious. It doesn’t have to be perfect – a few flyaway strands equals relaxed glamour – but undone doesn’t have to mean messy.

Quick styling solutions are order of the day, as clients

are short on time, but are prepared to spend money on looking good. Luxe texture and undone glamour are the keywords for the next six months, and there is a plethora of products available to get the look. And don’t forget about the finish – embellishment is key. So grab a favourite brooch, a sparkly accessory or piece of jewellery and dress the hair for day or night.

Thanks, Ruth

November 2016

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November 2016

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MONIQUE LHUILLIER

DANIELLE ROMERILL

JONATHAN SIMKHAI

TRENDS

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November 2016

TRENDS

November 2016

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TRENDS

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November 2016

“This season Sebastian shapes a world without labels or limits, where liberated individuals connect across cultures to defy convention. It is all about fusing styles, mixing and matching and twisting the ordinary and giving it new purpose. Hair, body art and fashion fuse in a celebration of all things eclectic.”

SHAY DEMPSEY AND MICHAEL POLSINELLI

FUSING ECLECTICITY SELF EXPRESSION KNOWS NO LIMITS

November 2016

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HAIR: SHAY DEMPSEY AND MICHAEL POLSINELLI FOR SEBASTIAN PROFESSIONAL MAKE-UP: PETER SCHELL PHOTOGRAPHS: JEM MITCHELL

November 2016

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tried & tested

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Double duty This month we tried a rejuvenating chemical peel, the latest lash extension craze, and an oxygenating facial OPTIPHI Skin Rejuvenation Peel at Confident Clinic, Jumeirah Beach Road The lowdown: The Optiphi brand offers a chemical peel with a difference. It combines the regenerative capabilities of glycolic acid with a range of potent actives, providing intense hydration and anti-ageing benefits while leaving skin well hydrated, resurfaced and regenerated. There is little to no downtime needed post Optiphi treatment too. Unlike with harsher chemical peels, your client can instantly walk out into sunlight without having to hide skin away for days afterwards or wait for any redness to subside.

The peel promises to stimulate cellular activity and turnover, improve skin texture and firmness, boost hydration levels, refine enlarged pores and tackle hyperpigmentation and other signs of ageing.

PB says: Having heard about its popularity in South Africa (from where the brand originates), I was thrilled when Optiphi approached me and asked whether I’d like to try a course of Optiphi peels, consisting of one weekly treatment for six weeks. I was feeling slightly nervous, as I had never had a chemical peel before, but the therapist quickly put me at ease as she explained that the treatment had absolutely no downtime and that I could head straight into work and not worry about being red faced (literally).

Each treatment involves preparing the skin with a full facial cleanse and pre-conditioning serum. The therapist also applies Vaseline around the mucous membranes (nose, eyes and lips). There are three types of peels with varying volumes of glycolic acid – 25 per cent, 30 per cent and 35 per cent. The first treatment uses the lowest level. The peel is left to work for 15 minutes (with the therapist keeping a close eye on any reactions). Once the 15 minutes is up, a neutralising peel is placed over the face, followed by serum, mask and the all-important SPF. The overall process is absolutely pain free and the results after the course of six are staggering. Now my complexion looks radiant and after pictures reveal a completely even skin tone. The wrinkles on my forehead (a pet hate of mine) look visibly less prominent thanks to the collagen-boosting ingredients.

Business benefits: The treatments were so quick that they slotted perfectly in to my lunch break – and the fact that there was absolutely zero downtime means your clients can walk away and continue with their daily duties like normal, post treatment.

g

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September 2016

tried and tested

professionalbeauty.ae

63 This month we tried...

Lash extensions by Laila at Pastels Salon The lowdown: Famed for her pioneering technique, which uses the finest-sized (0.10 and 0.15) lashes and therefore causes no damage to the natural lash, Laila Nazari creates a personalised, bespoke look to ensure that eyes demand attention. With Laila’s expertise, the lash extensions last for between two and three weeks.

PB says: Laila’s expertise in the field of lashes really did wow me – I left feeling fully educated in the world of lashes. I’d been toying with the idea of lash extensions for a while but I did have a fear of damaging or losing my own natural lashes, which are already long and full of volume. However, Laila reassured me, as she talked me through the different application techniques, that if looked after my extensions properly, the process wouldn’t ruin my natural lashes.

Using the fine lashes, Laila got to work applying the Nouveau Lashes and, 90 minutes later, I was amazed with the lightness of the extensions as I left the salon.

Laila advised me not to use any oil-based products around the eye in order to maintain lash longevity

and reminded me that I should come back for infills in two to three weeks, or once I noticed the lashes starting to fall. I really was amazed at the difference it made not just to my eyes but also my face shape. I loved that face that I didn’t have to use any mascara at all, and what’s more my extensions looked so natural that not even my friends noticed.

Business benefits: Educating the client is invaluable to ensure an overall positive experience. Also key is the aftercare and support you give them to ensure that the treatment they have opted for lasts longer.

Building a trusting relationship with a client is just as important as giving them a good treatment.

This month we tried...

Bliss Instant Radiance Oxygen Facial at the SensAsia Urban Spa The lowdown: This complexion-reviving facial involves a resurfacing peel, followed by an oxygen wrap, extractions, facial massage and application of Bliss’s famed face-freshening triple oxygen cream, face mask and eye mask.

PB says: I opted for the Bliss Instant Radiance Oxygen Facial after writing about its exciting launch in last month’s issue of PB. I must say, even before I entered the treatment room, my senses were already stimulated by SensAsia’s signature blend of aromatherapy oils, which scent all branches of the spa chain.

After the initial introduction from the staff, I was shown to my private room and for a while we chatted about my skin and its needs. Once I was comfortable, the therapist started off with very relaxing neck and shoulder massage. She then cleansed and exfoliated my face twice, first with a gentle minty exfoliator and then with another product which contained glycolic acid. The latter exfoliated the top layer of my skin and gently removed all the debris, allowing for the growth of new skin cells.

After this, my skin felt so light and refreshed, almost as though years of build up had been shifted. After the therapist applied hot towels on my face to open the pores, she immediately started massaging my

arms and hands. This was followed by a very pleasant face massage, and the final stage of the treatment included the fantastic Bliss foaming mask containing C and E vitamins. Rather than leaving me in the room on my own, the therapist performed a dry scalp massage while the mask worked its magic. My skin felt instantly revitalised and energised with a new healthy, glowing and youthful look. After the treatment, I was shown to the relaxation area, where I was presented with a heated pillow, amazing ginger tea and some healthy snacks.

Business benefits: Even though this was a facial treatment, receiving an additional massage was a pleasant bonus to the already fantastic treatment.

Short, pleasurable add ons like these can often offer more value to the client than discounts.z PB

Professional Beauty GCC November 2016

hair opinion

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Tech talk

Maria Dowling on how to embrace technology in your salon

A

nyone who knows me will giggle at the subject of my column this month. I am the least technology savvy person in the mariadowling fold! Yet even I realise that in order to stay ahead of the game in the salon business, you have to give technology the attention it deserves.

This month, after many months of musing, we decided to re-launch our salon website. There was nothing wrong with the old one but the platform was dated, the imagery tired and the information needed a boost.

This process got me thinking about how much technology plays a part in the salon business. To run a hair salon you need more than a good pair of scissors, an eye for colour and good chat. The technology you use in everything from making bookings to marketing can make the difference between a full salon and empty chairs.

My advice on making technology work for you may not be groundbreaking but for anyone setting up a salon or still using a paper booking system (you know who you are!) then here are a few pointers from one technophobe to another!

1

Your website

2

Social media

An obvious one maybe, but not all salons have a fully functional website that works for them. Think about what you need your website to achieve. Will you offer an online booking service? Will you need a blog?

Is it easy to make updates to your content? I’m happy to say that our new website has all of these functions and more, and it is far more user-friendly now. It’s important to remember that your website is your virtual store front so it needs to reflect not only what you do but how you look, the way you work and your company ethos.

Social media is key to your marketing and PR activities and can be used to promote and even create your salon’s brand. Instagram is very popular in the Middle East. It offers a great visual tool and is especially effective for creative content. Find out what works for you, what posts gain the best traction and whether paying for additional social media ads brings you business. Creating a blog as part of your website will also give you the opportunity to talk about trends, fun things happening in the salon and even events that you’ve attended. If you’re creating your own content read up on the benefits of keywords in SEO to help your website be more prominent in a Google search, or speak to a specialist digital agency for some informed advice.

3

Salon management software

Salon management software has come a long way in the past few years. It helps to streamline the key areas of your business in a user-friendly way,

making your systems more effective and helping them work in sync with each other. We have been working with Salon Genius for a few years and are now broadening its use with the introduction of online bookings through our new website. One of the biggest headaches in the salon used to be messy appointment books, cluttered appointment pages and crossed out bookings. With the introduction of Salon Genius we no longer have this. It allows us to keep track of our clients and their purchases, making it simpler to build marketing campaigns based on VIP clients, bestselling retail items and seasonal trends. Whatever salon management software you choose, you need to decide what features you need such as appointment books, inventory control, financial reporting, payroll functions and client tracking.

4

Online reviews

Keeping track of online reviews and responding to them is essential. If a customer comes into the salon and writes a great review then respond with a thank you! If a less than satisfied customer writes a not so favorable review, then find out what the problem was and rectify it. Bad reviews can make or break a business and it’s very difficult to keep track of them on the web, so make it a priority to regularly check what your clients are talking about. PB Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call +971 4 345 42 25.

Professional Beauty GCC November 2016

product focus

professionalbeauty.ae

68 NEW HydroPeptide Devotees of the successful HydroPeptide facial skincare line will celebrate the launch of its Body Therapeutics collection. It addresses a range of body imperfections that include stretch marks and scars, body blemishes, arm bumps, cellulite, unsightly veins, bruises, slackened skin, swelling, discomfort, and uneven skin tone. The Invigorating Body Wash Exfoliate, Rejuvenate, Hydrate is a cleanser for both the body and hair featuring foaming peptides. The Active Body Scrub Smooth & Renew is a creamy scrub powered by volcanic pumice and Tahitian sand to polish and leave the skin looking and feeling years younger. Body Lift High Intensity Revitalizing Serum is a powerful anti-ageing body treatment formulated to tighten and tone loose, sagging skin on the upper arms, abdomen, buttocks, thighs, knees, calves, ankles and feet. Stimulating Relief Balm Anti-Aging Energizing Therapy is a hydrating, anti-ageing post-workout balm for the body that blends five botanical oils with micro-circulating and antioxidant peptides. Finally, the Firming Moisturizer Tightening Body Rejuvenation is an anti-ageing body cream tackling cellulite and stretch marks as well as working on the neck and décolleté. It features pigment-correcting and anti-cellulite peptides, antioxidants and four essential classes of moisturising actives.

Call +971 4 315 250

Active results

Cosmeceuticals fuse science with beauty to create products with higher concentrations of active ingredients. Here’s our pick of the best

Reviderm The brand’s Cellucur cosmeceutical product line combines beauty and medical knowledge. Its AHA Gel is lipid-free and uses an intensive keratolytic AHA complex to provide a refined and clear complexion. Tackling unwanted shine, enlarged pores and acne, the concentrated, antibacterial fruit-acid gel is excellent at softening skin. Salicylic acid breaks down sebum deposits and allows stubborn closed comedones to open up and fade away. The acidic pH level stabilises the skin's own hydro-lipid layer, preventing the growth of acne bacteria and inflammation. Cell regeneration is also stimulated, providing silky smooth, radiant skin.

Call +971 4 388 4549

Dermalogica Cult professional brand Dermalogica is a leader in using potent active ingredients to help improve the structure and functions of the skin. The AGE Smart Overnight Repair Serum offers dramatic age-fighting benefits, leaving the skin toned, firm and youthfully luminous.

It is a supercharged peptide serum with potent argan and rose oils to help stimulate collagen production, smooth fine lines, firm and renew resilience and generally revitalise lacklustre skin.

The product is free from artificial colours and fragrances.

Call +971 5 595 42392

Professional Beauty GCC November 2016

product focus

professionalbeauty.ae

69 QMS Launched by medical doctor Erich Schulte in 1986, the “medicosmetics” line QMS aims to revolutionise the way we treat and care for the skin. Through QMS, Dr Schulte combines his passion for science with his experience working as a surgeon in the fields of trauma and cosmetic surgery.

QMS uses the latest technologies to transport ingredients deep into the epidermal layer. The Skin Tone Light Serum is designed to even skin tone, improve elasticity and reduce fine lines. It is based on a multi-functional active ingredient complex, which provides targeted action against dark spots and helps prevent the further development of pigmentation.

Call +971 4 379 1966

M-Ceutic Building on scientific research in collaboration with skin engineering specialists, the Thalgo laboratory is venturing into a new area of expertise with M Ceutic. The brand’s first medically inspired professional cosmeceutical range employs the active complex Mésolift Marin and the Pro-Detox Oxygen Vector is a serum able to detoxify cells and fill the skin with oxygen for a revitalising effect. The product boosts metabolic processes in the cells and targets blemishes and irregularities in the skin.

Call +971 4 338 2773

Optiphi The Optiphi range was initially established in the plastic surgery and reconstructive field before the company recognised a demand for the range in the aesthetics and skincare market. Previously distributed to medical practitioners only, the brand is now available to spas and salons too. In the UAE, we are prone to hyper-pigmentation and uneven skin tone due to the damaging UV rays.

Optiphi’s Complexion Control product provides an even and radiant complexion with brightening therapy to improve pigmentation. A high concentration of antioxidant actives promotes skin smoothness, decreases melanocyte production and encourages skin radiance.

Call +971 52 747 3341

Mesoestetic The Ultimate W+ is a whitening and skin-perfecting cosmeceutical line designed to prevent and significantly weaken the appearance of dark spots and wrinkles, providing luminosity and softness to the skin. The product has a triple action; it is whitening and lightening, anti-ageing and moisturising and preventive and protective. The Whitening Spot Eraser is an ultra-concentrated treatment with a whitening effect recommended for lightening dark spots and hyperpigmentation on the face, neck, décolleté and hands. It’s complex combines glycolic acid and retinol and the applicator design allows accurate distribution of the product.

Call +971 5 0557 4839

Professional Beauty GCC November 2016

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6 months FREE subscription to Professional Beauty GCC Magazine for all industry professionals by visiting: www.professionalbeauty.ae/offer *T&C’s apply: Valid until 29th November 2016

Stay connected to the beauty industry by visiting: /PBGCC

@PBGCC

@PBGCC

www.professionalbeauty.ae

ter 2016 2016-08-26

12:38:26 PM

Gloss Academy Professional Course Schedule for 2016 & 2017 Training the best hairdressers in the region and delivering internationally recognised qualifications from our academy in Dubai.

Our high-tech facilities and contemporary design making it an inspired place to learn.

September 2016

April 2017

City & Guilds Level 2 VRQ Diploma Level 2 Award in Dressing Hair Level 3 VRQ Diploma Level 3 Award in Bridal Hair Gloss Global Professional Bespoke Training Eryca Freemantle Professional Make up Masterclasses including: Bridal Make-up Lights. Camera, Action Make-up Basic Make up— beginners How to Grow Your Make-up Business

City & Guilds Level 2 Award in Salon Reception Level 4 Colour Correction Gloss Global Professional Bespoke Training Eryca Freemantle Professional Make up Master Classes (Please contact the academy for the full course list )

October 2016 City & Guilds Level 2 Award in Foundation Cutting Level 2 Apprenticeship Diploma Level 3 Award in Creative Cutting Gloss Global Professional Bespoke Training International Session Stylist Masterclass

May 2017 City & Guilds Level 2 VRQ Diploma Level 2 Award in Dressing Hair Level 3 VRQ Diploma Level 3 Award in Bridal Hair Gloss Global Professional Bespoke Training Column Coaching ~ Free Seminar International Session Masterclass Eryca Freemantle Professional Make up Master Classes (Please contact the academy for the full course list )

November 2016 City & Guilds Level 2 Award in Colouring & Lightening Hair Level 2 Award in Salon Reception Level 3 Apprenticeship Diploma Level 3 Award in Creative Colouring Gloss Global Column Coaching (Free Seminar) Eryca Freemantle Professional Make up Master Classes (Please contact the academy for the full course list )

October 2017 City & Guilds Level 2 Award in Foundation Cutting Level 2 Apprenticeship Diploma Level 3 Award in Creative Cutting Gloss Global Professional Bespoke Training International Session Stylist Masterclass Eryca Freemantle Professional Make up Master Classes (Please contact the academy for the full course list )

City & Guilds Level 2 Award in Colouring & Lightening Hair Level 3 Apprenticeship Diploma Level 3 Award in Creative Colouring Gloss Global Professional Bespoke Training Salon Group Seminar Column Coaching (Free Seminar) Eryca Freemantle Professional Make up Master Classes (Please contact the academy for the full course list )

December 2016

January 2017

February 2017

City & Guilds Level 2 VRQ Diploma Level 2 Award in Dressing Hair Level 3 VRQ Diploma Level 3 Award in Bridal Hair Gloss Global Professional Bespoke Training Column Coaching (Free Seminar) Salon Management Eryca Freemantle Professional Make up Master Classes (Please contact the academy for the full course list )

November 2017

City & Guilds Level 4 Colour Correction Gloss Global Professional Bespoke Training

City & Guilds Level 2 VRQ Diploma Level 2 Award in Dressing Hair Level 3 Award in Bridal Hair Gloss Global Salon Group Seminar

September 2017

December 2017

June 2017 City & Guilds Level 2 Award in Foundation Cutting Level 2 Award in Salon Reception Level 2 Apprenticeship Diploma Level 3 Award in Creative Cutting Gloss Global Professional Bespoke Training Eryca Freemantle Professional Make up Master Classes (Please contact the academy for the full course list )

City & Guilds Level 2 Award in Foundation Cutting Level 2 Award in Salon Reception Level 2 Apprenticeship Diploma Level 3 Award in Creative Cutting Gloss Global Professional Bespoke Training Salon Management Session Stylist Masterclass July 2017 Eryca Freemantle Professional Make up Master Classes (Please contact the academy City & Guilds Level 2 Award in Colouring & Lightening Hair for the full course list ) Level 3 Apprenticeship Diploma Level 3 Award in Creative Colouring March 2017 Gloss Global Column Coaching (Free Seminar) City & Guilds Level 2 Award in Colouring & Lightening Hair August 2017 Level 3 Apprenticeship Diploma City & Guilds Level 3 Award in Creative Colouring Gloss Global Column Coaching (Free Seminar) Level 2 Award in Salon Reception Level 4 Colour Correction Gloss Global Professional Bespoke Training

City & Guilds Level 2 Award in Salon Reception Level 4 Colour Correction Gloss Global Professional Bespoke Training

We look forward in supporting you to develop your skills and enhance your career!

For full details on these and other courses offered at Gloss Academy please contact us at: 

+971 4 321 6588



Email: admin@glossuae.com



Facebook.com/glossuae



Villa 869, Al Wasl Road, Jumeirah, Dubai



www.glossuae.com

diary dates

professionalbeauty.ae

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Diary dates NOVEMBER 27 – 29 SAUDI HEALTH & BEAUTY Hilton Hotel, Jeddah, Saudi Arabia Now in it’s third year, the event is Saudi Arabia’s first major international health, beauty and wellness exhibition. The event is designed to promote wellbeing and healthy living in Saudi Arabia and features new products and treatments, as well as show floor demonstrations. www.saudihealthandbeauty.com NOVEMBER 27 – 29 SPAMEETING BUSINESS MEETINGS The Westin Hotel, Dubai, UAE The event features two days of business meetings, with all delegates guaranteed at least 18 meetings and each meeting lasting 25 minutes. Spameeting attracts spa and wellness buyers and suppliers from across the Middle East and beyond, with buyers including distributors, consultants, spa directors and owners, and suppliers ranging from skincare brands to equipment and linen suppliers. www.spameeting.com

NOVEMBER 29 – 01 DECEMBER MENOPE Dubai International Convention and Exhibition Centre, UAE The Middle East Natural and Organic Products EXPO (MENOPE) is an exhibition for global businesses in the organic, natural and eco-friendly sphere in prospect the Middle East and North Africa (MENA) market.

In the past 13 years, MENOPE has remained a platform for global companies to asses, enter and reinforce their presence in the MENA market. www.naturalproductme.com JANUARY 26 – 29 IMCAS WORLD CONGRESS The Palais de Congres de Paris, France The 19th annual international Master Course on Ageing Skin will once again present sessions covering all the key procedures in aesthetic medicine. www.imcas.com/en

Don’t miss...

FEBRUARY 6 – 7 PROFESSIONAL BEAUTY GCC The Meydan Racecourse, Dubai, UAE Now in its third year, the exhibition features all the top hair, nail, spa and beauty brands from the GCC and beyond. Alongside the exhibition runs the Professional Spa & Wellness Convention and the Beauty Conference, plus live stages and competitions. Attended by the region’s premiere business people, the show provides unbeatable networking opportunities. www.professionalbeauty.ae

SEND US YOUR DATES Send us details of any events you are planning via email to Ú news@professionalbeauty.ae

OBTAIN YOUR CERTIFICATION AS A LASER THERAPIST Provides unique and tested hair care treatements Suite 201, Al Maha Building, Al Diyafah Road, Dubai, UAE Phone # +971 4 3458833 | +971 4 3455005 Email: plook@eim.ae Website: www.perfectlook.ae | www.nanogen.ae | www.magnifibres.ae

A DH ited red Acc Call: +971 4 369 5023 Email: ima@imadubai.com

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Distributor of KOMASK 4D PROFESSIONAL MAKEUP - 16 Hours Waterproof Matte Liquid Lips Gharieni Group Germany // +49 28 41 - 88 300 -50 // export@gharieni.com // www.gharieni.com

YEARS

Visit us Dubai: Abu Bakr Al Siddeeq | Sharjah: Sahara Centre Sharjah: Al Khan Str. | Contact: +971 4 2666947 www.kontarbeauty.com

Cherish Cosmetics LLC Tel: +971 [0] 4 352 2033 Fax: +971 [0]4 352 2989 Office 2108, 21st Floor, Regal Tower, Business Bay, Dubai, UAE P. O. Box 96672, Dubai, UAE www.cherishcosmetics-me.com

Distributers of: Tisserand Aromatherapy Products - UK Super Nature LLC , P.O. Box 18759, Dubai UAE T: +971 4 458 2211, C: +971 504 270 778 E: info@supernaturellc.com W: www.supernaturellc.com

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Gharieni Middle-East // Dubai Design District D3 // Building 1 // OfďŹ ce B208 // Dubai Tel: +971 (0) 55 5 70 60 12 // www.gharieni.ae // info@gharieni.ae Gharieni Group Germany // +49 28 41 - 88 300 -50 // export@gharieni.com // www.gharieni.com

WELLNESS FOR

YEARS