Professional Beauty GCC - October 2016

October 2016

Sitting comfortably Catering for clients with special requirements

Vitalmin

Tackling vitamin D deficiency

Dear Hairdresser Advice on getting to the top

pinkpromises The industry

supports breast cancer awareness

Published by and (C) 2016 Trade Exhibitions & Publlishing FZ LCC. Registered at Dubai Media City.

321 Building #8, Dubai. UAE t: +971 (0) 4 375 66 53 Trade Exhibitions & Publishing FZ LCC News editor: Emma Baron emma@professionalbeauty.ae Contributors: Maria Dowling & Deborah Whitehead Advertising: t: +971 (0)50 359 1157 Sales director: Zaid Nourouz zaid@professionalbeauty.ae Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0) 4 375 66 53 Marketing Manager: Emma Baron emma@professionalbeauty.ae General Manager: Andrew Green andy@professionalbeauty.ae Publisher: Mark Moloney Design: Alois Sajanga Printing: Masar Printing and Publishing, Dubai-UAE - PO Box 485100, Dubai www.masarprint.com Controlled Distribution: Blue Truck www.bluetruck.ae

Hairdressers Journal

Features

7 News

46 Transient

23 Face of the future

Openings, launches and the rest of the news from the world of spa, hair and beauty

20 Insider Our exclusive monthly stats for beauty salons, spas and hair salons

31 Ask the experts Advice on recruitment, introducing wellness into your PROFESSIONALBEAUTYGCC

October 2016

practice and make up services

61 Treatment news We share our experiences of new and innovative treatments, plus their business benefits

HAIR SKINCARE • NAILS •

artz

80 Calendar

> Libra Edge K

Sitting comfortably with Catering for clients special requirements

VitalminD deficiency

dresser Dear Hair on getting to the top Advice

mises om prro kp pink Tackling vitamin

// www.gharieni.com

INNOVATING

WELLNESS FOR

OCTOBER 2016

> PediSpa Square

B208 // Dubai ct D3 // Building 1 // Office e w.gharieni.ae // info@gharieni.a

50 // export@gharieni.com

Regulars

The industry

The essential dates for your business diary from trade shows to conferences and training

r aware ness suppo rts breast cance

YEARS

Cover image: Shutterstock

Professional Beauty GCC October 2016

Everyday styling for the modern woman

59 Mature hair manifesto How to help clients with ageing hair between appointments

H2E2 explore how social media is shaping our industry

43 Skin tone Eryca Freemantle gives us top tips for succeeding in the make-up industry

56 Competitor analysis A competitor analysis of businesses that are similar to yours

65 Salon rules Maria Dowling shares her five golden rules for salon success

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23

20 29

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43

On the cover 23 Vitamin D-efficiency

We explore the UAE’s fight to combat vitamin deficiency

39 Sitting comfortably Investigation into how furniture manufacturers are catering for clients with special requirements

54 Dear Hairdresser Industry experts give advice on getting to the top

66 Pink promises The industry comes together to support Pinktober month

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business trends

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Professional Beauty GCC October 2016

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NEWS

All the news and views from the world of beauty, hair and spa

2017 World Spa & Wellness Awards shortlist announced

T

he finalists in the 2017 World Spa & Wellness Awards have been announced.

Hotel spas and resort spas from around the world have been assessed by a panel of senior industry judges. Judges have now whittled down entrants across the 11 categories down to a shortlist of leading global spas and wellness destinations.

A second round of judging, in which all spas are visited by two judges, one official and one mystery judge, will be announced in a black-tie awards ceremony in London on Sunday February 26 next year.

The Hotel Spa of the Year nominees for Middle East & Africa are: Ahasees Spa & Club at Grand Hyatt, Dubai; Goco Spa at Ajman Saray Resort; Guerlain Spa at One & Only The Palm, Dubai; Hilltop Spa at Four Seasons Resort, Seychelles; Mandara Spa at the H, Dubai; One & Only Spa at the One & Only, Cape Town.

Finalists have also been announced for the Resort Spa of the Year Middle East & Africa category: Ananatara Spa at Eastern Mangroves Hotel & Spa by Anantara, Abu Dhabi; The Ishtar Spa By Resense

The beauty industry in particular is one that attracts a wealth of businesswomen. If you know someone who deserves recognition for their endeavours, the Arab Woman Awards UAE is now accepting nominations for the 2016 awards.

The key criteria for all of the awards are that nominees should be female, of Arab descent and have achieved something significant in their particular field over the past 12 months. They should also be positive role models.

Sue Holt, founder of the awards, said “There are three different ways people can be nominated: from our own research, from one of the members of the judging board, or they

can be nominated via our website by themselves or others. We introduced this latter method in 2013 and have seen a large number of our ultimate winners come via this route.”

Each nominee is then featured in a presentation to the board of judges led by HE Ameera bin Karam, chairperson of Sharjah Business Women Council (SBWC).

The judges’ decisions will be announced at a prestigious ceremony in November.

Nominate via www. arabwomanawards.com/nominate.

A full list of the awards criteria can be obtained by emailing ArabWomanAwards@itp.com

at Kempinski Hotel Ishtar Dead Sea, Swaimeh, Jordan; Raffles Spa at Raffles Seychelles; Talise Ottoman Spa at Jumeirah Zabeel Saray, Dubai; Willow Stream Spa at Fairmont The Palm, Dubai.

Awards celebrate women in business

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SensAsia marks 12 years and takes on Bliss

S

pa brand Bliss has become the latest addition to the portfolio of treatments at successful UAE chain SensAsia Urban Spa. SensAsia celebrates 12 years of business in the UAE this year and said the launch of Bliss was a fitting tribute.

SensAsia introduces Bliss with two facials, the Bliss Fabulous Facial and

Instant Radiance Oxygene Facial and two body treatments – Fat Girl Slim and Head to Glow Body.

New York-born brand Bliss aimed to change the stuffy nature of spas when it launched in 1996 set on making skincare and pampering far more fun, personal and accessible, fitting perfectly with SensAsia’s ethos.

QMS and Talise scoop world prizes for second year QMS Medicosmetics has been named World’s Best Spa Brand at the World Spa Awards for its high standards, innovation and scientifically advanced treatments.

Dr Erich Schulte, founder of QMS Medicosmetics, which is partnered in the Middle East by The Product House, personally received the award at a glittering gala ceremony at the Forte Village Resort, Sardinia.

It is the second time the company has won the accolade.

“To receive this prestigious award for a second year is an incredible honour,” said Dr Schulte. “For us to succeed in a highly competitive category and to be voted as the ‘best of the best’ in the world, not just once but twice, is an exceptional accolade

and a remarkable achievement for all of us at QMS Medicosmetics.”

Talise by Jumeirah has also been named the World's Best Hotel Spa Brand for the second year running at the awards.

Paul Hawco, director of Talise Spa operations, Talise Wellness, Jumeirah Group, collected the awards. He said: “We are delighted to have won multiple awards and are extremely proud to have received the honour of Best Hotel Spa brand for Talise by Jumeirah‎ for the second year running.

These awards and recognition for Talise and our teams are a true testament to our commitment in providing a quality guest experience and wellness offering.”

Fairmont partners with “celebrity” doctor Doctor to the stars Rita Rakus will be performing non-invasive treatments for guests at the Willow Steam Spa, Fairmont The Palm, Dubai, from this month.

The spa will be partnering with London-based rejuvenation and antiageing aesthetic treatment expert Dr Rita Rakus who has a celebrity following at her Knightsbridge clinic.

Mark Sawkins, general manager, Fairmont The Palm, said: “Our partnership with Dr Rakus is the latest in a series of resort initiatives designed to focus on different lifestyle aspects, from dining and nutrition to health, fitness and relaxation. It complements our

Professional Beauty GCC October 2016

philosophy of creating balance in everything we do in order to add value to nutrition, health, fitness and relaxation.”

Headlining the treatments at Willow Stream Spa is the BTL Exilis, a system for skin tightening, body contouring and cellulite treatment.

“This is my particular area of specialisation, and I was thrilled to personally train the hotel’s spa therapists on this life-changing technique, as well as share my years of hands-on experience during scheduled visits to Dubai,” commented Dr Rakus.

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Professional Beauty GCC October 2016

WELLNESS UNITED

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Six Senses launches sleep initiative

Z

ighy Bay in Oman has become one of six of the resort group’s venues chosen to launch Sleep with Six Senses.

Due to be rolled out to all its properties by the middle of 2017, the initiative was developed in collaboration with Dr Michael J Breus, a diplomate of the American

Board of Sleep Medicine.

As part of the programme, Six Senses sleep ambassadors are on hand provide the guests with the tools they need for the best possible sleep.

The sleep ambassadors have been trained in sleep excellence by Six Senses and Dr Breus and are tasked

with helping adjust the hotel room to the guest’s stated sleep preferences – among other things.

New elements have been introduced into the resort group’s bedrooms, as part of Sleep with Six Senses. These include biodegradable mattresses from Naturalmat, made from 100 per cent natural and sustainable material, organic duvets and pillows from Hanse and organic cotton sheets from Beaumont & Brown.

Guests can also upgrade to a package that includes a Sleep Bag with additional sleep aids. The Sleep Bag package incorporates Withings Aura Sleep Tracker, among other features.

The app collects sleep data that is fed through to the Six Senses team and later reviewed with one of the group’s integrated wellness practitioners.

Jeff Matthews leaves Steiner to launch consultancy Chief operating officer of Mandara Spa Asia Jeff Matthews is leaving Steiner Leisure after 20 years to launch his own spa consultancy.

Matthews, who has chaired panels at the Professional Spa and Wellness Convention Dubai, started Spa Foundations this month.

“My intention through Spa Foundations is ensuring the building blocks of a profitable spa are

created to deliver to clients realistic information on feasibility studies, ROI and contract negotiations and build spas that actually work from day one,” said Matthews.

Trent Munday has taken the helm from Matthews at Mandara Spa, part of Steiner Leisure.

Munday has been with the company for 10 years, most recently as vice president of Steiner Spa Consulting.

Reynolds joins Westin Doha Michelle Reynolds has joined The Westin Doha Hotel and Spa as director of spa and recreation.

Reynolds previously worked at The Berkeley Hotel in London and the Ellenborough Park Hotel in Cheltenham, England, and has a background in driving sales and spa revenues.

She has also been instrumental

Professional Beauty GCC October 2016

in changing spa concepts with an industry background in five-star resorts in Dubai, London and the Maldives.

The Westin Doha’s Heavenly Spa features nine treatment rooms, designated male and female zones and wet relaxation areas with saunas, steam rooms and hydrotherapy pools.

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Global make-up market worth $33.6 billion

T

he value of the global makeup market increased at a CAGR (compound annual growth rate) of 4.4 per cent from 2011 to reach $43.6 billion in 2015, according to research company Market Line.

The MakeUp Global Industry Guide 2016 placed French beauty giant L’Oréal – which manufactures several luxury professional brands available in the UAE such as Skinceuticals and Essie, as well as popular mass-market options – at the top of the chain, closely followed by Estée Lauder, which owns Mac Cosmetics among other popular brands.

The US market was found to be the strongest in the world with 27 per cent of market revenue.

Nicholas Wyatt, analyst for Market Line, said: “L'oréal boasts a portfolio

of well-known global make-up brands and each one allows the company to target different consumer types...

With consumers in traditional markets becoming increasingly priceconscious, the pricing of L'oréal's mass-market brands means it can continue to thrive despite the threat of private labels.”

The report also showed that volume sales increased at a CAGR of 3.3% between 2011 and 2015, to reach a total of 5,248.6 million units in 2015. Market Line said European cosmetic markets are likely to experience increased rivalry during the coming years. This is mainly due mainly to price competition among the major market players particularly following the Eurozone crisis, growing maturity of products and consolidation of own-label brands by

big supermarkets; which are quickly expanding their operations in zones like Eastern Europe.

Five-star spa launches at Fairmont Ajman Designed and conceptualised by Esadore International, the Nine Degrees Spa concept includes the use of indigenous elements to create and develop unique spa treatments and signature experiences.

Fairmont Ajman general manager Henny Schaeffer and chief executive officer and the founder of Esadore International, Ebrahim Malekzadeh,

jointly opened the spa new spa facilities recently.

Commenting on the launch, Schaeffer said: “We are very excited by the opening of The Spa at Fairmont Ajman by Nine Degrees which is an ideal addition to our facilities, introducing an extensive range of services in a fantastic environment.”

The spa comprises eight treatment rooms and one couples’ room. There are also relaxation rooms with panoramic views of the beach and a modern interpretation of the traditional hammam showcasing a unique Sunset Hammam treatment, which takes place while users watch the sun set over the Arabian Sea.

Mandarin Oriental launches digital detox programme The hotel chain has launched the global digital detox initiative in its spas around the world in a bid to give guests space from their devices.

Elements will include encouraging guests to leave their phone behind when entering the spa and offering tips and advice on how to step away from technology.

Mandarin Oriental has collaborated with renowned US health destination the Mayo Clinic on advice to help clients lead healthier, less technology-focused lives.

Jeremy McCarthy, group director of spa and wellness, said: “Technology has brought us many great advances but the

expectation for instant communication and the increasing pace of change in the world can have a negative impact on our wellbeing.”

A new treatment, the Digital Detox Retreat, will be introduced as part of the programme. The 80-minute treatment includes an aromatic bath and a massage and is designed to ground body and mind and have a calming effect.

The Digital Detox initiative will also include the introduction of mindfulness activities in the spas, such as meditation and adult colouring.

The spa retail offering will be updated to reflect the digital detox focus and

include items such as meditation pillows, eye masks, crystals and a selection of soothing teas and oils.

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international news

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17 Industry news from around the globe

Rise in visits drives growth in US spa market

A

fter four years of revenue growth, the US spa industry has continued on its upward trajectory with a further five per cent Increase reported for the past year.

The report, by PricewaterhouseCoopers (PwC) on behalf of the International Spa Association (Ispa), found that the

industry grew from $15.5 billion in May 2015 to $16.3bn in May 2016.

Ispa attributed the upsurge to a rise in the number of spa visits, up to 2.1 per cent in the last year, from 176 million in 2015 to 179 million in 2016.

Revenue per visit also increased in the same period, from $88 to $91 per visit – a rise of 2.9 per cent.

There was also a small upturn in the

number of spa locations across the US, from 20,660 in 2015 to 21,020 in 2016.

Ispa president Lynne McNees commented: “Our annual spa industry study has shown revenue growth over each of the past five years, providing strong indicators of the continued future success of the spa industry.”

UK scientists pioneer breakthrough sunscreen compound Researchers at the University of Bath are calling for the new “mitoiron claw” compound, which offers high protection against harmful UVA damage, to be added to sunscreen.

The scientists say that the recently discovered compound offers, for the first time, protection within the cells where the greatest damage from UVA occurs, without toxic side effects.

Although UVA radiation is less intense than UVB, which primarily causes sunburn, it penetrates the skin more deeply, damaging collagen fibres and causing wrinkles and pigmentation. It also damages the skin’s DNA, which can

potentially lead to skin cancer.

UVA rays also stimulate excess free iron present in mitochondria, which are the structures that produce energy for cells. This can act as a catalyst for production of toxic reactive oxygen species, damaging cell components such as DNA, fat and protein.

However, the mitoiron claw can travel to the mitochondria within the cells and bind the excess free iron, shielding against ultraviolet A-induced cell damage.

“For efficient protection against UVA-induced iron damage of skin, strong chelators are needed, but until now these risked toxic effects caused by non-targeted iron

starvation of cells,” said Dr Charareh Pourzand from the department of pharmacy and pharmacology at the University of Bath, whose team created the compound.

Researchers are advising that the compound be added to sunscreen and other skincare products in the next three to four years.

Clarins spa opens at Gran Meliá Majorque The Spa by Clarins has been unveiled at the Gran Meliá de Mar Majorque hotel in Spain.

The spa features five treatment

rooms including a couples’ room with private experience shower, and a thermal area.

The thermal area comprises a heated pool with massage jets, a steam room, Finnish sauna, Scottish shower and biothermal shower.

The spa also features a garden relaxation area, outdoor treatment beds, a health club with yoga, pilates and personal training

sessions, and beauty services.

Options on the spa menu include the Art of Touch signature treatment, a face and body treatment incorporating three different massage techniques.

Gran Meliá de Mar Majorque is a 144-room hotel in Majorca, part of the Meliá group. Other facilities at the adults-only hotel include a sky pool.

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Professional Beauty GCC May 2016

PERCENTAGE OF CLIENTS WHO REBOOKED

69

%

HOW DID TREATMENT BUSINESS IN AUGUST 2016 COMPARE WITH AUGUST 2015?

80 20 0

% BETTER

% SAME

%WORSE

Insider, our exclusive round-up of salons in the GCC, it's the easiest way to stay in the know

AUGUST

AVERAGE TREATMENT ROOM OCCUPANCY

67

%

FOR SKIN TREATMENTS, HOW FREQUENTLY DO YOU DO WRITTEN CLIENT CONSULTATIONS? 1. Every appointment 2. For new clients only 3. Every three treatments 4. Never

80

%

OF YOU PHONE CLIENTS TO REMIND THEM OF APPOINTMENTS

WHICH METHOD OF PROMOTING SPECIAL OFFERS IS MOST SUCCESSFUL? 1. Text message 2. Social media 3. In salon 4. Email

60

%

USE AN ONLINE BOOKING SYSTEM

PERCENTAGE OF CLIENTS WHO REBOOKED

70

%

HOW DID TREATMENT BUSINESS IN AUGUST 2016 COMPARE WITH AUGUST 2015?

60 40 0

% BETTER

Insider, our exclusive round-up of spas in the GCC, it's the easiest way to stay in the know

AUGUST

% SAME

%WORSE

AVERAGE TREATMENT ROOM OCCUPANCY

69

%

FOR SKIN TREATMENTS, HOW FREQUENTLY DO YOU DO WRITTEN CLIENT CONSULTATIONS? 1. Every appointment 2. For new clients only 3. After a course of three treatments 4. Never

65

%

OF YOU USE AN ONLINE BOOKING SYSTEM

WHICH METHOD OF PROMOTING SPECIAL OFFERS IS MOST SUCCESSFUL? 1. Email 2. Text message 3. Social media 4. In the spa

90

%

OF YOU PHONE CLIENTS TO REMIND THEM OF APPOINTMENTS

Professional Beauty GCC October 2016

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Professional Beauty GCC October 2016

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nutrition

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Vitamin D-eficiency Despite year-round sunshine, vitamin D deficiency is a huge problem in the UAE. Professional Beauty explores how our industry can help

W

Although more than 90 per cent of the vitamin they contribute D production in most individuals, but wearing a sunscreen with an SPF as low minimally to our as eight reduces the skin’s production vitamin D levels, of vitamin D by 95 per cent. we should not forget to mention dietary sources.

WHY IS VITAMIN D SO ESSENTIAL? Unfortunately, there are Vitamin D is also known as “the sun few good quality, vitamin”, but despite its name it is natural sources of actually a prohormone and is essential vitamin D for numerous functions throughout the g

e’re constantly warned about the damaging and ageing effect of the sun’s rays on our skin, but by advising our clients to avoid sun exposure completely, could we be doing more harm than good?

Exposure to UVB radiation provides the mechanism for

Professional Beauty GCC October 2016

nutrition

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body. It plays a key role in calcium metabolism, making it integral to bone health. Vitamin D is also vitally important to skin health, as it is directly involved in the proliferation and differentiation of keratinocytes.

If adequate amounts of vitamin D are not available, epidermal cells cannot differentiate optimally.

DEFICIENCY – IT’S MORE COMMON THAN WE THINK Despite the abundance of sunshine in the Middle East allowing vitamin D synthesis all year round, the region registers some of the lowest levels of vitamin D. Figures show 78 per cent of the UAE population has vitamin D deficiency, and that it is highly prevalent in Emirati women. Dr Rebecca Treston, founder of Rebecca Treston Aesthetics, based in Dubai, comments: “Vitamin D is essential for a healthy, vibrant life and plenty of energy. What most people aren’t aware of is that you can’t get the right amount of vitamin D from food alone.

“The majority of us spend our time in air-conditioned environments at work, while weekends are typically spent at home or in the mall. Vitamin D deficiency can also be apparent in those who have the correct amount of sun exposure due to environmental conditions that may negatively impact how vitamin D is absorbed.”

Dr Hoda Makkawi, consultant in family medicine and integrative holistic medicine

at Euromed Clinic Center, comments: “In general, there are two main reasons behind the UAE’s prominent deficiency of vitamin D. Arabic men and women tend to have limited sun exposure, or sometimes even a complete lack of exposure to sunlight due to the fact they adhere to modesty in dressing by wearing a hijab or traditional abaya. There is also a real awareness about how the sun can be linked to cancer. Because of this, most women avoid sun exposure or wear sunscreen with high SPF. This blocks vitamin D from penetrating into the skin.”

HOW WE CAN HELP Education is key. Dr Treston suggests: “Advise clients that all they need is 20 minutes of daily sun exposure and have a supplementation range on offer to try and combat vitamin D deficiency.

Having a qualified nutritionist on board to help advise on the food groups that are best for those who

g

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are vitamin D deficient is a useful addition to your business.” Dr Hoda suggests: “Educating the GCC population with simple tips will help knock the high percentage [of vitamin D deficiency] down over the next few years.”

VITAMIN D IN THE DIET

consider the following: • Recommend that skin is safely exposed to sunlight for 20 minutes daily. If applying sunscreen to the face, it could be the arms that are exposed (of course – at a level that doesn’t cause redness or burning) • Add eggs and oily fish to the diet. Both are a good source of vitamin D and also provide protein and a number of other essential nutrients • Recommend your clients see a doctor who can prescribe a vitamin D3 supplement at a dose to suit the needs of the individual. Most of us can benefit from consistent supplementation, regardless of the time of year. PB

Oily fish, such as wild salmon, sardines, mackerel and eggs, provide vitamin D but most other food sources come in the form of highly processed, fortified foods such as margarines and breakfast cereals, which are not recommended.

Although they contribute minimally to our vitamin D levels, we should not forget to mention dietary sources to our clients. Unfortunately, there are few good-quality, natural sources of vitamin D. Oily fish, such as wild salmon, sardines, mackerel and eggs, provide vitamin D but most other food sources come in the form of highly processed, fortified foods such as margarines and breakfast cereals, which are not recommended.

In summary, when advising your clients on vitamin D,

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designs

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Professional Beauty GCC May 2016

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advertorial

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Face of the future

U

H2E2’s Fady Tawfik on how social media is shaping our industry

nless you’ve been hiding under a rock for the last few years, you are probably by now fully aware of the immense impact of social media on all businesses, especially the beauty and wellbeing industry.

The instant and personal dialogue created between brand and consumer via social media gives brands the power to stay up to date with what is in demand like never before. Social media has also given the buyer the power to hold brands accountable, and it is consumers that are driving product innovations through their demands voiced on social media.

One of these most influential social media channels for our industry is YouTube. With its video tutorials, YouTube has helped bridge the gap between beauty professionals and amateurs. By making techniques such as make-up application and hairstyling accessible to all, YouTube has boosted interest in our industry and, in turn, increased demand for the beauty products that enable everyone to get professional results.

Instagram, the image-led social media channel, has massively influenced the beauty market in the

Middle East. For consumers, a blogger or celebrity’s post about a product backed up with images feels more genuine than the message of a million-dollar ad campaign. Consider the example of Kylie Jenner who has 45.4 million Instagram followers and counting.

Last year, Jenner posted a selfie with self-tanning brand Cocoa Brown products in the background. The image received over a million likes, fabulous exposure for the brand with minimal financial outlay.

In the past few years, “selfie” has become a household term. As consumers try to obtain the perfect self-snapped image, there has been a rise in demand for products that minimise the amount of editing and filters needed for a photo. In other words, social media has spawned a whole new genre of makeup as people want to look flawless for the camera at all times.

How social media influences our industry in 2017 and beyond we have yet to find out but given that it has already affected demand and the way we market and advertise products, any business that ignores social media does so at its peril. PB

Fady Tawfik is co-founder and head of business operations at H2E2 and has over 10 years’ experience in e-commerce business development, supply chain management, and operations management across the MENA region. He specialises in establishing new business by developing go-tomarket solutions and preparing B2B alliance strategies.

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Ask the experts

31

Our experts answer an array of questions about every aspect of running a successful salon or spa business

What are the benefits of team-building exercises and how do I design the best one for my staff?

I believe that happy staff will generate a positive working environment, which will ultimately translate into the most enjoyable experience possible for clients and staff alike. With this in mind, we recently decided to engage the services of a yoga and meditation expert to deliver a wellness course to our team.

For me, it was obvious that the person offering the course needed to be someone who not only knew about the practices of yoga and meditation, but could also connect with my staff and deliver a programme to suit them.

In my team, there are absolute beginners to yoga as well as those who are really familiar with it. This, coupled with the various personalities that exist within our team, ensured I had to choose the practitioner with great care. I put a lot of research into the programmes on offer and those who offered them.

Once I had chosen the correct person, I worked with them to tailor the four-session programme to our needs. The focus of each session was a different aspect of wellness and included guidance on how to meditate.

We explored the themes of spirituality, self-love, the importance of teamwork and compassion, and how to achieve goals.

The management team view Pastels Salon as a family and, as such, we believe that the happiness of each member is crucial to the overall achievement of the salon. We endeavour to foster an empathetic, supportive environment in which each team member feels valued and appreciated for what he or she can add to Pastels.

I think this will be the first of many such team-building exercises for us as it proved to be a huge success and enhanced self-belief and morale among our team members.

Natalie Kasses is creative director and salon manager at Pastels Salon, Dubai. Prior to relocating to Dubai and joining Pastels Salon in 2004, Kasses was based in Sydney, Australia, and has been in the hairdressing industry since a young age, learning from within her family business.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

Professional Beauty GCC October 2016

business tips

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My last salon manager didn't work out and I'm looking to recruit a new one.

How can I ensure I select the best candidate this time?

Hiring a new manager is an opportunity to look at how you can improve your recruitment process. This actually starts with an ending – the exit interview with the previous employee in the role. Receiving feedback from the outgoing manager is an opportunity to learn and improve your organisational offer. Go through the following review checklist: Does the job description accurately reflect the role and its responsibilities? If not, then update it; comments from the exit interview will help here.

Is the remuneration and benefits package that the company offers competitive with current employment market conditions?

What initial induction processes are in place to introduce the new manager to the company culture and set expectations for their performance?

What ongoing management training is in place?

What performance review processes are in place to evaluate and present feedback to maintain and improve performance?

What succession planning structures are in place for promotion and further advancement for the manager?

Once these components of HR support for the manager are brought up to date, the recruitment process can begin. Follow this recruitment checklist: Create a wish list of the personal qualities and previous experience this new manager must have to fit the job description and company culture. This list should include “must haves” and “nice to haves” on it. The must haves are non negotiables; do not compromise on these – ever. When interviewing, use this list to tick off the candidates attributes as you go along as well as running through and discussing their CV and previous career experience.

Do a telephone interview first to eliminatescandidates

that don't match your requirements. Ask difficult questions such as “What is your current salary and benefits package?” early on to avoid misunderstandings later.

Ask what other roles they are applying for at other companies and at what stage their application is at.

This gives you an understanding of how active they are in the market and the timings for any offer you may make.

Interview twice, if possible with some time in between to reflect on how it went and to make sure you have seen what you need to in terms of their behaviour and personality traits. The first interview could be with another senior person from your company, enabling you to get a second opinion early on in the process.

Once you are sure, make a job offer in writing – fast (always subject to satisfactory references) and close the deal.

Invest in your future!

Attend a Complimentary Networking Seminar!

Susie Santiago will be in Dubai next month for a one-off special event. The seminar will give a taste of what’s in store for the 2017 annual EIDEAL-Santi Leadership Programme, offering proven next-day knowledge, skills and techniques to transform a business’s profit potential immediately. It’s an opportunity to network with other salon owners, sharing ideas and experiences.

Come along to the event hosted by EIDEAL on November 23, 2016 at the EIDEAL headquarters from 3pm to 7pm.

For more information, or if you are interested in joining the 2017 EIDEAL- Santi Leadership Programme, email info@eideal.com or call 04 2594665.

Susie Santiago is a beauty and spa industry speaker, business coach and mentor.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

Professional Beauty GCC October 2016

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business tips

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DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

Professional Beauty GCC October 2016

furniture

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39

SITTING

comfortably

Professional Beauty investigates how furniture manufacturers are catering for clients with special requirements, and explains how simple changes can make your business more inclusive

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equests for speciality spa and salon furniture are becoming more common thanks to an ageing population and increasing global obesity levels. While the majority of clients may be able to visit and have a treatment without you needing to adapt anything for them, this isn’t always the case.

Salons and spas regularly come across clients with some type of special requirement, whether it’s a disabled, pregnant, or significantly overweight person for whom mobility is an issue. Regardless, salons and spas need to be able to welcome all guests and give them just as good a treatment and experience as the next person.

Professional Beauty GCC October 2016

furniture

professionalbeauty.ae

40 Making clients comfortable MLW Amphibia on the couch is essential Multi-Purpose Spa Table from to enabling them to Gharieni offers everything needed for relax and enjoy their the face and whole body. This table treatment. “The two creates a rich experiential setting for all main elements you types of treatments. It’s removable, soft need to take into upholstery top can be exchanged account when dealing for illuminated, water-filled cushions with disabled or elderly to create a dynamic water bed clients are comfort with ultimate comfort. and access; getting Call Gharieni: +971 55 570 6012 on and off the couch,” says Elena Meglioli, UK sales and operations manager for the Maletti group. “Motorised are now making couches in excess of 72cm, whereas couches give by far the most practical assistance the standard used to be 65-68cm.” for the elderly and those with restricted movement.

Carolina Moquist, spa director at LivNordic Spa and The ability to raise or lower the bed enables the Wellness in Dubai says, “We selected Lemi massage operator to adjust it to the best height for access for tables with both our guests and therapists comfort the individual, while couches with motorised leg and in mind. The tables are extremely comfortable and backrest sections can be adjusted with little or no the heating function brings extra benefits to the need for the client to move,” she explains. experience by assisting the body and muscles to relax even more. The tables have hydraulic functions Catering clients needs so the therapist can work comfortably and safely by As obesity levels continue to rise, so does demand changing the height and level of the table depending for spa couches wide and strong enough to be on what treatments and movements are performed.” comfortable for very heavy clients. “Some couches There are a number of other aspects to consider need to have extra width; that’s important if the client when treating clients with impaired mobility or is larger, so they still feel comfortable and secure on other special requirements. Dafne Berlanga, vice the couch,” says Paul Matthes, managing director president of international business development of PJS Beauty Salon Equipment. “Traditionally, the at Oakworks recommends considering “foam standard question has always been, ‘what treatments softness and tilt function for clients with is the couch suitable for?’ But now we’re also finding sinus and cardiac issues and fabric designed to a lot of salons asking what the maximum weight is minimise allergy-related sensitivities,” among other that the couch can take,” he says. “That’s something aspects. that’s changed in the past few years. Manufacturers

The Sosul from Lemi Group is a solid and reliable bed with three articulations for massages and body treatments. The unit can be equipped with either an electric pedal-controlled height-adjustment mechanism, or otherwise with a manual height adjustment mechanism controlled by means of a hydraulic pump, which can be operated from both sides of the bed. The minimum and maximum heights provide for easy patient access. Call Lemi Middle East: +971 4 399 5730

Professional Beauty GCC October 2016

furniture

professionalbeauty.ae

41 Moquist agrees that the type IONTO-COMED stands of foam used is important. for innovative, functional and “We’ve got our own absolutely reliable treatment chairs anatomic memory foam and with an excellent price vs performance we tend to use that with ratio for over 36 years. the larger, bariatric-type The IONTO-COMFORT Xdream is a fully beds, because it gives automatic all-round bed with good massage more support for people inclination and comes with reversible folding who are heavier,” she says. armrests to provide extra comfort and “If you have really soft support. foam and you then have Call Madi International: a larger person on the bed, +971 4 3382773 the foam would become so compressed that it wouldn’t give much support. You need something of a higher density.”

Tailor-made Elemis has created a tailor-made couch for its Peaceful Pregnany massage, replacing it with a giant bean bag that moulds to the client’s body to support the bump comfortably. The client can safely lower herself onto the bag on the floor, and the therapist is able to reach the back without the client having to reposition.

While the size and design of a salon or spa can place limits on the adjustments that can be made, Meglioli says there is always something that can be done. “Spas should do all they can to cater for everyone who wants their services, but there are practical challenges, such as access to the building and the size of treatment rooms, that mean not all spas can cater for every size, disability or physicality,” she says. “That said, changing from a fixed treatment

couch to a motorised bed in just one room will vastly increase accessibility for the elderly or clients with physical challenges.”

Another area beauty businesses may want to look at, particularly those in the process of ordering furniture and equipment pre-opening or as part of a renovation, is the manicure/pedicure area. “For manicures, you should look at leg space under the desk,” Matthes says. “Is there enough space for a client in a wheelchair to approach the desk and sit comfortably behind it with their hands on top, while still allowing enough space for the therapist on the other side?” Whether it’s ordering a wider bed, adding props to make the client more comfortable or adjusting to make treatment areas more spacious, there are relatively simple changes every salon or spa can make to welcome all clients. PB

Professional Beauty GCC October 2016

opinion

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Skin tone Our columnist Eryca Freemantle gives us top tips for succeeding in the make-up industry

I

t’s the 21st century and you might expect that the beauty and fashion industries would have caught on to the idea that people of all skin tones have an interest in beauty and fashion.

It has been estimated that women with darker skin tones alone spend around $7.5billion each year on products, spending almost twice as much on skincare and over three quarters as much on cosmetics as buyers of any other skin tones. Yet despite this enormous demand, beauty and fashion companies are still struggling to reach this audience.

A lack of cosmetics One of the most significant problems is the basic lack of beauty products available for any women of colour.

Foundations, and other beauty products designed to perfect the skin tone, tend to be designed for lighter skins and the options for women of colour tend to be limited to one or two. Gift packages also tend to be tailored to lighter skin tones specifically, and many women of colour feel they have limited choice.

Double standards Women of colour tell me they think they get more criticism of their fashion and beauty choices. They tell me that if they adhere to traditional or cultural styling they are labelled “too ethnic”. At the same time, white women adopting traditionally ethnic hairstyles and clothing tend to be seen as edgy or challenging the

norms. This means that women of colour are regularly criticised for being natural, while those with lighter skin tones adopting the same look are perceived as innovative and stylish! As a woman, regardless of our skin tone, we need to be fighting this double standard.

Beauty features tend to focus upon paler skin tones Open up any fashion or beauty magazine and the models shown inside are almost exclusively white.

Any women of colour that are shown in the magazine will be light-skinned. Models who are women of colour have reported that runway shows and photo shoots don’t have make-up artists who are equipped to deal with their skin or hair, meaning that they often have to manage on their own. Models have been known to bring their own make up onto the set in order to ensure that make-up artists are able to work with them. Working with some photographers means accepting that your skin tone, as a women of colour will be lightened, and your hair made to appear smoother than normal in order to meet the demands of the photographic session or the magazine buying the pictures.

Dubai is multicultural society and your clients will hail from a variety of different backgrounds. To be successful in this marketing a beauty business should cater for women of all ethnicities and skin tones. Does yours? PB

For further conversations with Eryca, whether you are a make-up or skincare brand or interested in her courses please email info@erycafreemantle.com or visit www.erycafreemantle.com Twitter: @erycafreemantle

Professional Beauty GCC October 2016

HAIRDRESSERS JOURNAL INTERNATIONAL INSPIRING TODAY’S HAIRDRESSER

FASHION INSPIRATION FOR YOU AND YOUR TEAM

MATURE HAIR EXCITE THE OLDER GENERATION Note from the Editor

T

he ageing population is bigger than ever - and not only are people living longer, the over-50s have more disposable income, time to spend on themselves and are looking for services and products to hold back the years. The right cut and colour can make a massive difference, and while they may not want cutting-edge style, they will be regular and loyal clients. So keeping ahead of the trends is essential - and thats exactly what we will be doing this month at Salon International. Held in London 15-

17 October, top name hairdressers will be showcasing their latest collections, techniques and trend collections.

So follow us on social media to be part of it - @HJi_Ruth and @HJi on Twitter and @hairdressersjournal on Instagram.

Thanks, Ruth

TRANSIENT EVERYDAY STYLING FOR THE MODERN WOMAN

46

October 2016

October 2016

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“Transient is an amalgamation of structure and fluidity, setting the platform for alternate styling that meets the needs of today’s woman.”

MICHELLE THOMPSON

48

October 2016

HAIR: MICHELLE THOMPSON FOR AVLON ART DIRECTION: WESLEY RICKETTS MAKE-UP: KAMANZA AMIHYIA AND JUAN LOPEZ STYLING: SHEVELLE RHULE PHOTOGRAPHS: RICHARD MILES

October 2016

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W

hen it comes to skincare we all want the ultimate creams, lotions and potions that do what they actually say on the tin. The world of skincare is a minefield and often difficult to navigate even for the most well versed professional.

There is certainly no lack of choice of skincare products and ranges at literally any price point. However, there comes a time that you simply want a product that delivers and this even more so when we have more challenging skin conditions like rosacea, acne or antiageing treatments.

The latest buzzword in skincare is Cosmeceuticals – skincare that lies between off-the-shelf cosmetics and topical pharmaceutical products.

Why a cosmeceutical? Because the key to great skin is in the ingredient composition – taking time to get this right and you are on to a winning formula – a great product means great skin.

The new Australian skin care range; Skin O2 has developed products that have just the right composition of potent ingredients like vitamins A, B, C and E, peptides, silk peptides, Hyaluronic acid, Hexapeptide 8, Retinyl Palmitate for optimal cellular uptake into the skin.

Developed by Australian cosmetic physician Dr. Aaron Atia, Skin O2 has products that contain potent and effective ingredients as well as a unique combo of sophisticated, high-end liposomal delivery systems and natural plant extract epidermal growth factors.

The Skin O2 formulations are so scientifically formulated that they offer an efficacy without irritation, harsh side effects or the need for a prescription.

The Skin O2 range of medi-peels for professional use offer no down time or

harsh peeling or redness and can be used on even the most sensitive skin with outstanding results.

w HAIRDRESSERS JOURNAL INTERNATIONAL

FOCUS ON

for more information contact claire@skin02-me.com

“SkinO2 is dermatologically tested, hypoallergenic and non comedogenic as well as clinically proven and chirally correct. This means that the ingredients are in correct form for optimal cellular uptake to ensure the best clinical results without irritation and clogging pores. This is the No.1 reason educated skin lovers choose it as their everyday makeup and skin care choice. The products contain all of my potent key ingredients but without any harmful components such as toxic nano-particles. SkinO2 is cruelty free, eco-friendly and contains unisex-packaging.”

AUGUST 2016

mature hair manifesto

AGEING HAIR CAN BE A HEADACHE FOR CLIENTS BETWEEN APPOINTMENTS AND THEY NEED ADVICE THAT THEY CAN ACT ON. DONNA CHAPMAN REPORTS October 2016

51

ANDREW BARTON

October 2016

53

dear hairdresser...

HJ’S 2016 BRITISH HAIRDRESSER OF THE YEAR NOMINEES, SPONSORED BY SCHWARZKOPF PROFESSIONAL, GIVE THIS ADVICE TO GETTING TO THE TOP

Gary Hooker and Michael Young 54

October 2016

October 2016

55

business skills

56

Professional Beauty GCC October 2016

professionalbeauty.ae

professionalbeauty.ae

business skills

57

Professional Beauty GCC October 2016

Matte Finish, Oil Control Strong Coverage, Long Wearing

More Hair More Volume Blacker Black

06

Hig

hM ain 07 t Div enan Wi a Del ce ne 09 u Sta xe Ch ant 10 ine 11 S i d Str ophi lly La sti ce aw c be rry ation 12 Kis Bo se 13 mbsh s De 15 1 lici ell 4L Th o ip S eO us er t 16 her W vice Sa tin oman 17 S Vin tag heets 18 eR Ir ose 20 19 Fe resis D e ti 21 estin ling S ble Se ed a s s ale f d w or Lo y v ith aK e 24 i s 2 s 2S 23 He inf Da at u n of the gero l 25 u M s 26 om Re Au en tum ad M yL t nR om ips 2 a 7A 28 S 29 do nce re Cin exy M nam Cab ern e on et &S u 30 De gar 32 sir Na e 3 ug hty 1 Vix d 33 on bu W 34 arm & t Nice Sce F u 35 Se ne St zzy xy 37 Sil ealer Plu mp 36 ohet ed te Sm to o Pe 38 rfe lder Ba cti rel 39 o n yT Pri he nc 41 Kis 40 H ess P re ide ou sm t 42 & e Se in Tro pic the N ek 43 al P u S d u e 44 ara Cre mme r S dise am un Pu set 4  46 5S *N Se du pell B EW ce 4 Me ound 48 7 Lus * Bit c ter ious NEW sw * eet NEW 49 *N Se xy E 51 Sca W Su n K rlet 55 iss Wi ld O ed 61 Wh rchid 65 ite Ch 66 Ho am All pag t Dr e n 68 Ro 67 ssed e yal Up Ma 69 gn En Dia 70 e g ti age mo So me n me c thi ds & nt ng Pe arl Bo 71 s rro Bre we a 72 thtak d Do ing l l ho 73 u 74 Fairy se 75 Entra tale C nce 76 apt d Me sm ivatin eri g ze 77 Me En 78 v En cha ious 7 80 Pra 9 Luc ntin g cti ky 81 Yo Gil cally u de d G Magi c la 8 83 Cru 2 Tem mour e pt 84 Me Th l Inte n i sM s 85 ean ions Sw s eet Wa S r 86 ecret D s 8 89 Sw 7 Dat esire d eet eN ig Ch 90 oco ht Li lat 98 mo S erv e Mis ic c 9 100 9 Bla hevio e ck A Ca us 101 fter Mid viar Int ni o 102 the N ght ig Se 103 duc ht tiv Ca e t 104 Walk 106 105 Te C ase en Up t fo er 107 Se r Any fold rio usl thing yS exy 08

Semi-Permanent Pencils

Long Lasting Intense Colors

tried & tested

professionalbeauty.ae

61 This month we tried...

Ren package at LivNordic Spa The lowdown: Raison d’Etre’s LivNordic spa opened recently at the Cayan Tower, Dubai, marking the first location in the Middle East for the brand. The concept is centred around traditional Nordic bathing rituals and the treatment list reflects LivNordic’s philosophy of being close to nature.

PB says: To experience an authentic bathing ritual, each client is encouraged to spend some time before their treatment in the Nordic bathing area, alternating between the sauna and cold plunge pool. However, as my treatment was due to commence with a full body scrub, I was advised to replace the sauna with the steam room and finish by relaxing in the Jacuzzi. The Ren package with a full detox body scrub, followed by a Swedish detox massage and facial cupping using natural products from The Organic Pharmacy.

Business benefits: Having a concept for your spa differentiates you from the competition and gives you a solid foundation on which you can build your

brand. Like LivNordic’s Ren package, signature treatments and packages can then be designed to encompass your concept and philosophies.

Star pickings We test the latest spa and nail experiences plus an A-list LED facial

This month we tried...

LED Glam Express at Euromed Clinic The lowdown: This express experience combines the clinic’s popular LED facial with teeth whitening. It was created by Dr Sofia at the Euromed Clinic Center in Dubai and Dr Rebecca Treston, managing director at Rebecca Treston Aesthetics, to offer busy Dubai clients an A-list smile and a flawless complexion in less than 30 minutes.

PB says: After meeting the creators of the treatment, I told them about my skin concerns; namely the constant breakouts on my chin. Advised that this was due to the Dubai climate, stress and the UAE water, I was reassured that the LED facial would be the perfect way to combat these problems. It's based on the technology of four clinically proven wavelengths of UV-free LED lights: amber, which builds new collagen and elastin; red, which reduces inflammation and promotes circulation; blue, which destroys acnecausing bacteria; and infrared, to accelerate skin recovery. The cosmetic whitening procedure uses a light gel, which I was advised was perfect for my sensitive teeth. It sits within a gum shield whilst the LED facial works its magic.

I was absolutely amazed that after 30 minutes my skin (especially my chin) was completely clear – the blue part of the UV-free LED lights really did make a difference to the treatment, and I also got to walk out with that A-list smile.

Business benefits: Having a treatment that combines two services is perfect for the region’s typical busy client and it’s also good for your business as it allows you to perform more treatments within the same opening hours to get maximum revenue from each treatment room. g

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September 2016

professionalbeauty.ae

launch analysis

63 This month we tried...

Dr Burgener Pearl Facial at The Pearl Spa The lowdown: This signature facial employs products specially created for the lavish spa at the Four Seasons in Dubai. A nod to the region’s cultural heritage, Dr Burgener designed the Precious Pearl Serum, full of mother of pearl extract, hyaluronic acid and lily flower, and the treatment uses three different mother of pearl products: serum, a 3D mask and pearly exfoliate gel with a pearl powder.

PB says: The treatment began with a consultation, where the therapist mapped out my skin concerns and noted that it was particularly dehydrated. After I explained that I was new to the UAE, the therapist gave me some top tips to ensure that my skin remains healthy and hydrated in this harsh climate. She further explained that the signature facial was a great treatment for dehydrated skin – the pearl extract ingredient being especially effective. Excited to try the ingredients, I was pleased when the therapist got to work rehydrating my skin with a cleansing milk containing sweet orange and rose water. The next stage consisted of exfoliation with the pearly gel, followed by a massage where the therapist used

lifting and sculpting techniques.

A 3D mask was then applied and adjusted to suit my face shape.

Finally, the therapist added an anti-wrinkle contour eye gel and the all-important precious pearl serum. The facial left my skin looking super hydrated with a natural all-over glow, which lasted for days!

Business benefits: Here in the GCC, discerning clients expect spas to have a unique selling point.

Using rare ingredients such as mother of pearl may be expensive, but it gives your treatment list that wow factor, setting you apart from the rest.

This month we tried...

Bio Sculpture Evo gel at The Nail Spa The lowdown: A new concept to the Bio Sculpture family, Evo gel is 100 per cent compatible with the original Bio Sculpture Gel nail system. It boasts a range of 40 colours, two types of top coats and the Evo oxygenating base, which is a medical-grade formula infused with vitamin A and E that migrates to the nail surface after curing. With a strong, highgloss and flexible end result that prevents nail plate injury or damage, Evo lasts up to three weeks and can be removed within 12 minutes without causing any damage to the natural nail.

PB says: Always a sucker for beautifully polished gel nails, I was very excited to try the new “less damaging”, organic Evo gel at the brand new The Nail Spa branch at the Mall of the Emirates, Dubai. After much deliberation over which colour I should choose, I opted for a pastel pink named Rose. The Evo steps

are the same as a normal gel manicure but I did notice that the thickness of the brush made the application very quick and easy. There is a key difference in the application compared to other gels - the natural nails are not buffed before the gel is applied. Whilst the therapist worked on my manicure I was given an iPad to flick through all the nail art designs you could get at an extra cost, from marbled effects to glittery waterfalls. The therapist explained that she herself came up with the ideas which were demonstrated in the glass manicure tables beneath me. It was almost three weeks before my nails start to chip – the longest lasting gel manicure that I’ve ever experienced! The removal was quick and easy and my nails did feel stronger than normal after a gel treatment, which I put down to the oxygenating base.

Business benefits: Listening to clients is very important to enable you to understand their needs and requirements. This is exactly what Bio Sculpture did – they created Evo after clients requested, time and time again, a product that wouldn’t damage nails. Using a gentler gel product could promote repeat custom and boost your profits. PB

Professional Beauty GCC October 2016

MAXIMUM STRAIGHTENING EXTREMELY FAST & HIGHLY EFFECTIVE

STRAIGHT HAIR UP TO 6 MONTH LESS THAN 1 HOUR WORKLOAD Newsha Private Hair Care Launched in UAE

Burj Khalifa Area• Business Bay • Prism Tower • 1306 • T: +971 4 438 7747 • Dubai, UAE E: info@newsha-ae.com • www.newsha-ae.com • newsha.uae• newsha_uae

hair opinion

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Salon rules

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Maria Dowling shares her five golden rules for salon success believe that as a salon owner I not only have to do my own job well, I have to be all things to all people in order to really make a success of my business. A good salon owner will be an entrepreneur, creative, a forward–thinker, and motivator. I manage this varied role by sticking to the following rules, which I believe keep me at the top of my game.

1

Stick to your niche

My motto has always been “stick to what you do best”. Often salons begin as one thing and slowly diversify into lots of related services that they know little about, diluting their original offering. When we started as a colouring salon, I was always determined to keep it that way. Finding your niche and sticking to it differentiates you from the rest. It also allows you to target a specific market without diluting your message and means that you can build your brand identity a lot quicker. Although I have been asked by my clients in the past, “why don’t you start offering manicures and pedicures”, I feel that I couldn’t do that and still retain the quality of service that I know I can offer as purely a colouring and cutting salon.

2

Seek – or create – unique products

We are always on the look out for unique hair products and tools that will be of interest to our clients. And when we can’t find them, we manufacture them ourselves. Now we have a range of branded brushes, hair appliances and detox products. Distribution is a good, profitable addon for salon owners if they can find the small niche products from overseas and distribute them in the Middle East. Clients want to know that you’re cutting edge, so if you can, talk to them about a new product and let them sample it.

3

Commit to your clients so they’ll commit to you

Developing long-term relationships with your clients is never easy, particularly in this competitive region where client loyalty is difficult to sustain. Start by practising the art of listening when they’re in the salon and get to know them. Treat your client’s hair like it’s a whole new palette every time they visit instead of using the forbidden words “same again?”

We always talk to our clients about what we will do with their hair the next time they visit so very few clients leave without rebooking.

Think about your clients’ hair at home. Recommend

products that will be truly good for their hair, not products that you are making the most money from.

If your client thinks you’re not committed to making sure their hair remains as fabulous as it did when they left the salon, they simply will not return. Teach your clients some tricks of the trade – how to blowdry their hair, what products to use to create those waves, how to maintain their subtle colour. All of this professional, personalised guidance will lead to long-term loyalty.

4

Marketing, marketing, marketing

5

Define your values and ethos

Marketing isn’t neccesarily just advertising.

As a salon, we do little if no advertising as other marketing tools have proven more effective for us.

PR, communications, point of sale and a good website are all effective tools for marketing your brand.

Good online reviews are also essential when you are targeting new clients, so politely ask your regular clients to shout about how much they love their hair. Just a good word or referral from a client can be far more effective than a one-off advert. We are currently running a client referral campaign and our slogan is “there’s no better thank you than a referral”.

Alongside this, we are offering clients who refer their friends some complimentary services on their next visit.

Having a set of “goals, values, missions and visions” is not just business-speak mumbo jumbo.

Forget being all about image; it’s what you represent as a salon that counts. Clients need to feel part of the salon; client affinity is equal to client loyalty and this is what we’re aiming for. Define your ethos by taking the time to look at who you’re targeting and their values. Then build your salon culture around it. PB Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call +971 4 345 42 25.

Professional Beauty GCC October 2016

pinktober

professionalbeauty.ae

66 Reviderm Products with OPC, such as Reviderm's Skintelligence Pycogenol OPC Creme, are recommended for patients who undergo radiotherapy and chemotherapy treatments, as they are safe to use, rich in anti-oxidants and fight against the effects of radiotherapy and chemotherapy on the skin.

Call +971 2 627 5926

Pink promises

Once again, our industry is coming together to mark the month of ‘Pinktober’ and raise awareness of breast cancer

Elemis

Beauty Solutions

Elemis is launching its 2016 bespoke product offering for Breast Cancer Awareness month, a collection of its hero award winning products to empower all women of the Middle East this October.

Call +971 4 324 5414

Teaming up with ThinkPink Ladies Luncheon a breast cancer awareness event on 21st October 2016 at Bateaux Dubai (Dubai Creek) Where there will be speakers, prizes and giveaways including a Ciate Caviar Kit above.

Call +971 4 374 6970

Aromatherapy Associates Supporting Defence against Cancer Foundation, the Aromatherapy Inner Strength Range was created by founder Geraldine Howard while she was battling cancer – a range which gave her strength through difficult times. 10% of all Inner Strength proceeds go directly to ‘Defence Against Cancer’.

Call +971 4 379 1966

Professional Beauty GCC October 2016

Jane Iredale To mark being a corporate partner with Living Beyond Breast Cancer, jane iredale has launched a limited edition hydration spray – Lemongrass Love.

Call +971 4 447 7636

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pinktober

67

Organic Essence Salons and spas will get a 50 percent discount when ordering Organic Confidence Deodorant for the month of October. The product provides an alternative to conventional deodrants which contain aluminium-based compounds and parabens.

Call +971 4 252 7414

My Apptitude 15% discount as well as 10% being donated to Breast Cancer Research Call +971 5 280 5929

Professional Beauty GCC October 2016

For your beauty, hair and spa business PROFEStSIONALBEAUTYGCC

May 2016

March 2016

For your be

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SPA DESIGN • NAILS • BESPOKE MENUS • RECEPTION SKILLS

The shape things to coof me

First impressions

Our guide to spring nails

Greatest of gatherings

How welcoming is your reception?

Just the business

REFRESH & REVAMP

Creative cuts

Why Profes sio 2016 was the nal Beauty place to be

Gain inspir ation season in ou for the new r HJ special

madetomeasur e nailnittygritty nitty nittygritty The story behind truly bespoke spa menus

Is it time to redesign your spa?

Ar e Ha ut e Co ut ur e pr od uc ts

MAY 2016

Th e tech n o logy b e h i n d

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6 months FREE subscription to Professional Beauty GCC Magazine for all industry professionals by visiting: www.professionalbeauty.ae/offer *T&C’s apply: Valid until 29th October 2016

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Professional Beauty GCC May 2016

Skin | Hair | Make-up | Spa

OBTAIN YOUR CERTIFICATION AS A LASER THERAPIST A DH ited e r d Acc

COMPLETE ORGANIC PERFECTION

Call: +971 4 369 5023 Email: ima@imadubai.com

Entice your Clients with wide range of Organic facial, hair treatment and Services

A-Synergy’s Trading FZCO, PO Box 61370, Suit No. S10123O034, JAFZA – South, Dubai, UAE. Ph : +971-4-8878044, Fax : +971-4-8878819, Mobile : +971-529185212 e-mail : orderprocessing-ae@asynergystrading.com, Online : www.adonicakube.com

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204 Apex Atrium Bldg, Motor City Call us at 04 422 4180, or visit our website at www.onlyyousalon.com for enquiries and our latest offers!

A Salon offering something to suit everyone right here on your doorstep.

Visit us: Street 26, Khalifa City A T: 02 583 2065 / 050 281 1494 W: www.tararosesalon.com

4D PROFESSIONAL MAKE-UP

Distributor of KOMASK 4D PROFESSIONAL MAKEUP - 16 Hours Waterproof Matte Liquid Lips Visit us Dubai: Abu Bakr Al Siddeeq | Sharjah: Sahara Centre Sharjah: Al Khan Str. | Contact: +971 4 2666947 www.kontarbeauty.com

Experts in Semi Permanent makeup.

I-RISE TOWER, G-18, TECOM, DUBAI, UAE Tel: 04 427 9040 Email: info@oliyahjoseph.com www.oliyahjoseph.com

Distributor of Professional and Mobile Nail Art Machines and New York's best and trendy Nail and Gel Polishes of Color Club, USA Silver Tower, 1807 Al Khaleej Al Tejari Street 1, Business Bay, Dubai, United Arab Emirates. Tel:+971 5 07850795 info@nailcats.com | www.nailcats.com

AL MASHATA BEAUTY CENTER AND SPA WORK LOCATION: DOHA QATAR Is looking for experienced: * MAKE UP ARTIST (BRIDAL MAKE UP SPECIALIST) * HAIR DRESSER ( HAIR COLOURING - HAIR STYLE - HAIR CUT * NAIL TECHNICIAN(ACRYLIC AND NAIL DESIGN) * MANICURE SUPERVISOR(EXPERIENCED AS MANICURIST)

* BODY THERAPIST SUPERVISOR (EXPERIENCE IN SLIMMING, BODY SCRUB SO SHE CAN MAKE PACKAGES) * AQUA AEROBIC TEACHER * SWIMMING LESSON TEACHER * SPA MANAGER

Send CV and contact storekeeper@almashataspa.com Michelle Medina | +974 3030 6357

diary dates

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Diary dates Provides unique and tested hair care treatements Suite 201, Al Maha Building, Al Diyafah Road, Dubai, UAE Phone # +971 4 3458833 | +971 4 3455005 Email: plook@eim.ae Website: www.perfectlook.ae | www.nanogen.ae | www.magnifibres.ae > Spa Table MLX Quartz

> Spa Table MLR

> Libra Edge K

Spa & Beauty Equipment/ Manicure Furniture/ Podiatry Equipment / Medical Tables/ Hair Salon Furniture Contact Us: Gharieni Middle-East FZ-LLC, Dubai Design District, D3, Building 01, B208, PO Box 333203, Dubai, UAE. tel.: +971 4 2766734 | email: info@gharieni.ae > Spa Table MLW Amphibia > Spa Table MLW F1 Soft internet: www.gharieni.ae

OCTOBER 17 – 19 GLOBAL WELLNESS SUMMIT KitzKongress Kitzbuhel, Tyrol, Austria The 10th annual Global Wellness Summit will be held on the theme of Back to the Future, looking at the past, present and future of the spa and wellness sector. The diverse agenda will include keynote presentations, panel discussions, workshops and the Shark Tank student competition. Austria-based excursions will be organised before and after the event, plus dinners and cocktail receptions during it. www.globalwellnesssummit.com OCTOBER 23 – 24 INTERNATIONAL ESTHETICS, COSMETICS & SPA CONFERENCE Broward County Convention Centre – Fort Lauderdale, Florida, USA One of three annual IECSC events, the Florida edition, promises more than 200 spa and wellness exhibitors, 30 plus product-centric education sessions, more than 20 sessions focusing on make-up, wellness, medi-spa and make-up and a series of workshops and business seminars. Now in its 17th year, the show attracts spa owners and directors, make-up artists and other industry professionals. www.iecsc.com

OCTOBER 24 – 25 BEAUTYWORLD JAPAN WEST Intex Osaka, Japan This exhibition features more than 200 exhibitors from the sectors such as cosmetics, nails and beauty. www.beautyworldjapan.com NOVEMBER 8 – 10 COSMEX BITEC Bangkok International Trade & Exhibition Centre, Thailand Following from the successful 2015 edition, ASEAN’s only exhibition for manufacturing technologies, packaging, personal care and dietary supplement products will return for professionals in the cosmetics and supplementary manufacturing industries. www.cosmexshow.com NOVEMBER 27-28 SAUDI HEALTH & BEAUTY Hilton Hotel, Jeddah, Saudi Arabia Now in it's third year, the event is Saudi Arabia's first major international health, beauty and wellness exhibition. The event is designed to promote wellbeing and healthy living in Saudi Arabia and features new products and treatments, as well as show floor demonstrations. www.saudihealthandbeauty.com SEND US YOUR DATES Send us details of any events you are planning via email to news@professionalbeauty.ae

Professional Beauty GCC October 2016

> Spa Table MO1 Square

> PediSpa Square INNOVATING

Gharieni Middle-East // Dubai Design District D3 // Building 1 // Office B208 // Dubai Tel: +971 (0) 55 5 70 60 12 // www.gharieni.ae // info@gharieni.ae

WELLNESS FOR

Gharieni Group Germany // +49 28 41 - 88 300 -50 // export@gharieni.com // www.gharieni.com

YEARS

THE MOST TARGETED METHOD WORLDWIDE FOR A BEAUTIFUL BODY For business opportunities & home use, contact Jean Pereira M: +971 56 578 2081 E: jean@hypoxi-uae.com W:www.hypoxi-uae.com

FOR CLASSIFIEDS Call: 04-3756654 or email: maricel@ professionalbeauty.ae

> Spa Table MLX Quartz

> Spa Table MLR

> Libra Edge K

> Spa Table MLW Amphibia

> Spa Table MO1 Square

> Spa Table MLW F1 Soft

> PediSpa Square INNOVATING

Gharieni Middle-East // Dubai Design District D3 // Building 1 // OfďŹ ce B208 // Dubai Tel: +971 (0) 55 5 70 60 12 // www.gharieni.ae // info@gharieni.ae Gharieni Group Germany // +49 28 41 - 88 300 -50 // export@gharieni.com // www.gharieni.com

WELLNESS FOR

YEARS