Professional Beauty GCC - October 2017 by Professional Beauty GCC

October 2017

For your beauty, hair and spa business ‫ هي مجلة متخصصة يف قطاع الجامل والشعر والسبا‬Professional Beauty GCC ‫مجلة‬

GCC

act

Sister

One-to-one with new Sisters Beauty Lounge MD

on the

Cover

Professional Beauty GCC 2017 competition winners cover shoot

Interview with

ROSSANO FERRETTI Celebrity hairstylist arrives in the UAE

forward The latest techniques and products to help minimise skin damage revealed

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‫لغة‬ ‫ن بال بية‬ ‫اآل لعر‬ ‫ا‬

FACE

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Editor’s Comment

What better way to end the summer than revealing our brand new look! Hopefully you noticed an immediate change as soon as you picked up this issue, and we hope you agree with us that the new re-design is fresher, cleaner and more contemporary. We decided it was about time to add Arabic content to the magazine and keeping the ‘new look’ simple has allowed us to do this. You will notice Arabic on our news pages and main features, this, we hope, will give us the opportunity to reach more of you in the GCC to further help, educate and boost your business. In line with the refresh, this issue is also very special to us as we reveal our first cover shoot created by the makeup and hair competition winners from this year’s Professional Beauty GCC Exhibition. Both winners won the opportunity to re-create their winning looks to be displayed as our front cover. We go behind the scenes and reveal all on page 39. We always love to welcome an industry maverick to the GCC and celebrity hairstylist Rossano Ferretti is no exception. To mark the launch of his first salon in Dubai, we catch up with the stylist on page 51 where we talk about his famous “method” technique and his plans. Living in the GCC has its benefits – sun 365 days a year (kinda), hot temperatures, and lazy days spent outdoors. Even though we are cautious, many of your clients will have sun damaged skins without even realising. On page 23 our panel of experts talk about the latest techniques and reveal the most up-to-date products to help you minimise the damage. We always love hearing from you, and we especially welcome your thoughts on our re-design and additional Arabic content, please email us: info@professionalbeauty.ae

Editor |

@pbgcc

Published by and (C) 2017 Trade Exhibitions & Publishing FZ LCC. Registered at Dubai Media City. 321 Building #8, Dubai. UAE t: +971 (0) 4 375 66 53 Trade Exhibitions & Publishing FZ LCC News editor: Emma Baron emma@professionalbeauty.ae

@emmatheeditor @pbgcc

@PBGCC

facebook/PBGCC

Sales director: Zaid Nourouz zaid@professionalbeauty.ae

Design & production: Image Creative Design www.imagecreativedesign.co.uk

Circulation & subscriptions enquiries: register@professionalbeauty.ae t: +971 (0) 4 375 66 53

Printing: Masar Printing and Publishing, Dubai-UAE - PO Box 485100, Dubai www.masarprint.com

Marketing Manager: Emma Baron emma@professionalbeauty.ae

Controlled Distribution: Blue Truck www.bluetruck.ae

Contributors: Maria Dowling

General Manager: Andrew Green andy@professionalbeauty.ae

The Publishers cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’ particular circumstances.

Advertising: t: +971 (0)50 359 1157

Publisher: Mark Moloney

The publisher accepts no responsibility for any advertiser whose advertisement is published in Professional Beauty. Anyone dealing with advertisers must make their own enquiries.

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Regulars 7 News Openings, launches and the rest of the news from the world of spa, hair and beauty 20 Insider Our exclusive monthly stats for beauty salons, spas and hair salons 35 Ask the experts Advice on working with online influencers, lash hygiene and skin ageing effects caused by bad diets 61 Treatment news We share our experiences of new and innovative treatments, plus their business benefits

Contents

Oct

Contents

67 Product news Exploring the latest professional products on the market 72 Calendar The essential dates for your business diary from trade shows to conferences and training

Hairdressers Journal

Features

55 Autumn/Winter trends from Toni & Guy To mark the launch of their new salon on the Palm, Toni & Guy reveal the latest hair trends set to shape the market

43 SPATEC Middle East 2017 Networking event returns to Abu Dhabi, UAE 45 One step ahead Topics from the fourth World Spa & Wellness Convention revealed 59 Switching to an online booking system Maria Dowling talks to us about the easy transition of moving your salon booking services to an online platform

On the cover 23 Face forward We look at the latest techniques and products to help you minimise sun damage 39 On the cover Professional Beauty GCC 2017 competition winners photo shoot 48 Sister act One-to-one with the new Sisters Beauty Lounge Managing Director, Harper Gill 51 Interview with Rosanno Ferretti Celebrity hairstylist arrives in the UAE C over image: Professional Beauty GCC 2017 Competition Winner Cover, shot at YH Studio, Dubai

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Amazon Keratin is the premier brand of choice by prestigious beauty professional worldwide

Dubai, UAE Tel: +971 56 445 2369 Beirut, Lebanon Tel: +961 70 366 007 www.eideal.com

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Professional Beauty ‫بدأت مجلة‬ ‫ يف تقديم جوائزها يف اإلمارات‬GCC ‫ وتهدف‬.‫العربية املتحدة ألول مرة‬ ‫هذه الجوائز إىل تكريم أفضل األفراد‬ ‫واملؤسسات يف مجال الجامل والشعر‬ ‫والسبا‬ SKINLAB ‫ط ّور خرباء العناية بالبرشة يف‬ ‫منت ًجا للعناية بالبرشة بعد أن شهدوا‬ 6 ‫ إىل‬3 ‫زيادة يف أنواع البرشة من‬ ‫ وبفضل ذلك‬.‫حسب مقياس فيتزباتريك‬ ‫وغريه من العوامل البيئية األخرى محل‬ ‫ مثل مستوى التلوث ومستويات‬،‫االهتامم‬ ‫الرطوبة وأشعة الشمس املرتفعة وارتفاع‬ SKINLAB ‫ ط ّورت‬،‫درجات الحرارة‬ ‫منتجات مخصصة الستهداف حل تلك‬ .‫املشكالت‬ SKINLAB produces “personalised” skincare product for GCC demographic SKINLAB has formulated a skincare product - unique to the MENA region after seeing a population increase in skin types 3 to 6 according to the Fitzpatrick scale. With this and other environmental factors considered such as the level of pollution, humidity levels, high suns and temperatures, SKINLAB decided to create a specific product to suit the needs of the UAE market. The move proves the growing move by major beauty brands to create more personalised products. .

News

‫مل تعد جراحة التجميل تقترص عىل النساء‬ ‫ إذ أن هناك توج ًها‬،‫واملشاهري فحسب‬ ‫متزايدًا لدى الرجال يف دولة اإلمارات‬ ‫العربية املتحدة إىل الخضوع لجراحات‬ .‫ مثل تصغري الثدي وزراعة الشعر‬،‫تجميل‬ ‫رصح الخرباء يف مجال الطب بأن‬ ّ ‫وقد‬ ‫ أصبحت‬،‫ بشكل عام‬،‫جراحة التجميل‬ ‫ظاهرة شائعة يف اإلمارات العربية‬ ‫ ويتناسب معدل الطلب مع‬.‫املتحدة‬ ‫التوسع الذي يشهده هذا املجال الطبي‬ ‫من خالل إدخال عمليات غري جراحية‬ .‫جديدة ورسيعة وواعدة‬

Male breast reduction popular in UAE Cosmetic surgery is no longer the choice of women and celebrities alone, there is a growing trend of men in the UAE opting for procedures such as a breast reduction and hair transplants. Overall, cosmetic surgery has become a popular phenomenon in the UAE, according to medical experts. The demand is keeping pace with the expansion of this medical field through the introduction of new, quick and promising non-surgical procedures. “If you compare the number of people undergoing cosmetic surgery procedures of all types now with numbers from three years ago, you will see an obvious increase in Dubai clinics and hospitals,” commented, Dr Allen Riezai, consultant plastic and reconstructive surgeon at the Elite Plastic and Cosmetic Surgery Group Clinic. Dr Rezai said more men are becoming conscious of their appearance. “The ratio of male to female patients under going cosmetic surgery is around 30 per cent males to 70 per cent females at the clinic.”

The most common procedure for men in the UAE is breast reduction followed by hair transplants, Dr Rezai said. Non-Surgical procedures have also become more popular. “Many patients choose non-surgical procedures like botox and fillers because they are quick, easy and have no recovery time – you can get them done in your lunch break.”

Professional Beauty launch the first ever awards in the GCC The Professional Beauty Awards are coming to Dubai for the first time on February 5 2018. The black-tie gala dinner will take place at the Sky Lounge, Meydan Racecourse and will honour individuals and businesses who have made a difference in the beauty, hair and spa industry. Categories range from “Makeup Artist of the Year”, “Beauty Salon of the Year”, “Resort Spa of the Year”, “Hair Colourist

of the Year, “Business Director of the Year” plus many more - all free to enter! For more information on the awards visit www.professionalbeauty.ae/awards

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IN THE MOOD TO TRY SOMETHING NEW? SOFT COLORS – STRONG STATEMENTS COLORANCE PASTELS

For your fashion inspired clients. 5 demi-permanent shades for beautiful pastel effects from subtle to intense. PASTEL ROSE PASTEL MINT PASTEL LAVENDER PASTEL INDIGO PASTEL PEACH

» Create beautiful, fashionable pastel color effects that show soft, gradual fading » Perfectly suited for pre-lightened hair due to IntraLipid and pH-balanced technology » Ready to use shades for quick and easy usage, light pastel colors in already 5–10 min. processing time

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News

Millennial pink most popular lipstick shade globally Millennial pink is the most popular lipstick shade in the world, according to data from virtual make-up giant YouCam Makeup. The virtual reality make-up app, which sees more than 23.5 million augmented reality (AR) lipstick “try-ons” a day, says the neutral shade of pink is its most tested colour, as it released its Global Lipstick Trends 2017 report. In the UK and US, almost 50 per cent of lip colour try-ons are pink shades – with more than 20 per cent of those millennial pink, a figure much higher than other countries where pink lipstick accounts for 20 – 35 per cent of try ons, the data found. 15 per cent of lip colour try-ons in China and Japan are also millennial pink. Lipstick tastes vary greatly depending on region, with China trying the most diverse colours, Japan preferring light, sheer and two-toned shades, and South Korea opting for darker reds, as well as

two-toned lip colours. The trend for two-toned lips is growing in popularity, with the look experiencing 74 per cent of growth

in try-ons on the app, while matteeffect lips is the most tried on texture in the US, UK and South Korea.

Global Mentorship Progam announces lineupi The Global Mentorship Program has announced its taskforce and country ambassadors for 2017-2019. Designed to encourage the development of future leaders within the spa industry, the Global Mentorship Program (GMP) was set up in 2014. The programme aims to address the management skills shortage in a sector where more than 70,000 spa managers and directors are predicted to be needed by 2020. GMP sees experienced spa professionals, who must have at least five years’ experience, mentor an aspiring spa manager/director, who needs to have a minimum of two years’ experience. The taskforce for the 2017 to 2019 period includes Jean-Guy de Gabriac, chief executive of consultancy Tip Touch International, and GMP chair and regional director for Europe. Other members of the taskforce

include Shahida Siddique, CEO Altearah Bio; Kent Richards, corporate operations director at Six Senses Hotels Resorts & Spas; Emmanuel Arroyo, regional director of Wellness Rosewood Hotel Group plus many more. De Gabriac said: “Spas rarely have any budget to help managers become better leaders. We strive to bridge that gap by gathering experienced spa, wellness and hospitality professionals to actively mentor newer leaders in order to help them become successful.” The programme also has 46 country ambassadors in 38 countries.

‫أصبح اللون الوردي الباهت أشهر‬ ‫ وذلك‬،‫لون ألحمر الشفاه يف العامل‬ ‫حسب البيانات الواردة من موقع‬ ‫ العمالق‬YouCam Makeup ‫ ويذكر تطبيق‬.‫االفرتايض للامكياج‬ ‫ الذي‬،‫الواقع االفرتايض للامكياج‬ ‫ مليون‬23.5 ‫يستقبل ما يزيد عن‬ ‫«تجربة» ألحمر الشفاه يف الواقع‬ ‫ أن اللون‬،‫امل ُعزز يف اليوم الواحد‬ ‫الوردي الحيادي هو أكرث لون يختربه‬ ‫ وذلك حسبام جاء يف‬،‫زوار املوقع‬ ‫تقرير «توجهات أحمر الشفاه عىل‬ Global( »2017 ‫مستوى العامل لعام‬ .)2017 Lipstick Trends Global ‫أعلنت مؤسسة‬ ‫ عن فرق‬Mentorship Program ‫العمل وسفراء الدول التابعني لها‬ ‫ تأسست‬.2019 - 2017 ‫يف األعوام‬ Global Mentorship Program ‫ بهدف‬2014 ‫() يف عام‬GMP ‫التشجيع عىل إعداد قادة املستقبل‬ ‫ وتستهدف الربامج‬.‫يف مجال السبا‬ ‫معالجة القصور يف املهارات اإلدارية‬ ‫داخل قطاع من املتوقع أن يحتاج‬ ‫ مدير وإداري‬70000 ‫إىل أكرث من‬ .2020 ‫ملراكز السبا بحلول عام‬ ‫ املتخصصني‬GMP ‫تتابع مؤسسة‬ ‫ الذين‬،‫املحرتفني يف مراكز السبا‬ ‫يجب أال تقل خربتهم عن خمس‬ ‫إداري السبا‬/‫ ويو ّجه مدير‬،‫سنوات‬ ‫ والذي يحتاج إىل خربة‬،‫الطَموح‬ ‫عامني عىل األقل‬

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The Retreat Palm Dubai MGallery signs new wellness MOU The Retreat Palm Dubai MGallery by Sofitel has signed a memorandum of understanding (MoU) with the German Medical Wellness Association as part of its bid to become the region’s first holistic wellbeing resort. The new collaboration follows the recent partnership forged between the resort and Dubai Health Authority (DHA). The MoU was signed in the presence of German Medical Wellness Association president Lutz Lungwitz and the resort’s director of sales and marketing Vanessa Waldow. The property, which aims to become the first “holistic wellbeing” resort in the Middle East is opening in September 2017. Introducing the Rayya Wellness Center, the resort intends to offer 360-degree “holistic wellness”

solutions, enabling guests to choose from a variety of all-inclusive retreat packages. Rayya Fitness will feature a gym, tennis court and yoga rooms whilst Rayya Spa will feature an array of wellbeing therapies and spa treatments using organic products. According to a statement from the resort, wellness tourism is projected to grow by more than 9 per cent by the end of 2017, nearly 50 per cent faster than overall global tourism.

‫وقّع فندق «ذا ريرتيت بامل ديب‬ ‫إم جالريي باي سوفيتيل» مذكرة‬ ‫تفاهم مع الجمعية األملانية‬ ‫ ويأيت التعاون‬،‫للعافية الطبية‬ ‫الجديد يف إطار الرشاكة الحديثة‬ ‫التي تم توقيعها بني املنتجع وهيئة‬ ‫ وجاء توقيع‬.)DHA( ‫الصحة بديب‬ ‫مذكرة التفاهم بحضور رئيس‬ ‫الجمعية األملانية للعافية الطبية‬ ‫السيد لوتز لونجويتز ومديرة‬ ‫املبيعات والتسويق يف املنتجع‬ ‫ وتسعى‬.‫السيدة فانيسا والدو‬ ‫ املقرر افتتاحها يف سبتمرب‬،‫املنشأة‬ ‫ إىل أن تصبح أول منتجع‬،2017 ‫يتبنى مفهوم «العافية الشاملة» يف‬ .‫الرشق األوسط‬ Al Ruba ‫حصلت أكادميية‬ ‫ العارضة‬،Training Academy Professional Beauty ‫ملجلة‬ ‫ عىل منصة عرض‬،2017 GCC ‫مجانية يف معرض العام القادم‬ ‫بفضل الجهود الرائعة املبذولة‬ ‫يف التسويق ومواقع التواصل‬ ‫االجتامعي لتشجيع الزوار عىل‬ .‫زيارة منصتهم‬ ‫ويحصل كل عارض عىل رابط‬ ‫التسجيل الفريد لتشجيع قاعدة‬ ‫البيانات واملعجبني عىل التسجيل‬ ‫ وقد تُو ّجت‬.‫لزيارتهم يف املعرض‬ ،Al Ruba Training ‫أكادميية‬ ‫أكادميية الشعر واملاكياج يف الخليج‬ .‫ كفائز‬،‫التجاري‬

Al Ruba Training Academy wini free stand at Professionali Beauty GCC 2018 Professional Beauty GCC 2017 exhibitor Al Ruba Training Academy has won a free stand at next year’s show thanks to its amazing marketing and social media efforts to encourage visitors to visit their stand. Every Professional Beauty exhibitor is given their own unique registration link to encourage their database and fans to register to visit them at the show. The Hair and Makeup academy based in Business Bay were the clear winners for its efforts at the last exhibition. “We regularly utilise Instagram and Facebook to highlight our most creative makeup and hairstyles with photos and videos,” commented Kamilla Nurpeiis, founder of Al Ruba Training Academy. “Wee also used these popular platforms to invite people to check out our

stand and live shows at the Professional Beauty GCC exhibition at the Meydan. Hundreds of beauty industry professionals took part in our exhibition featuring free makeup, hair and nails makeovers. “We directed our extensive social media community to pre-register for the event via the PBGCC

registration link. This proved to be a very effective way to promote our services and this amazing event. “For the 2018 exhibition, we plan to introduce beauty professionals to our innovative training programmes in engaging ways online and at the exhibition.”

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‫يرس العالمة التجارية لتصفيف‬ Toni ،‫الشعر الفائزة بعدة جوائز‬ ‫ أن تعلن عن افتتاح‬،& Guy ‫أحدث صالون لها يف دولة اإلمارات‬ ‫ باإلضافة إىل‬،‫العربية املتحدة‬ ‫موقع فرع جديد داخل نخلة‬ ‫ وقد دخل الصالون‬.‫ ديب‬،‫الجمريا‬ ‫يف رشاكة مع فندق «ديوكس‬ ‫ديب» الفخم لتقديم تجربة مميزة‬ ‫ ويجمع بني الصالون‬،‫للعمالء‬ ‫والفندق املجدد التزام قوي بالقيم‬ ‫ حيث يقدمان أفضل‬،‫الربيطانية‬ .‫مستوى من الجودة والخدمة‬ ‫ من مشرتي‬%63 ‫يشعر إجاميل‬ ‫منتجات التجميل يف اإلمارات‬ ‫العربية املتحدة مبزيد من الثقة‬ ‫يف املنتجات التي لها وجود عىل‬ ‫ ملشاركة‬Instagram ‫تطبيق‬ ‫ منهم‬%45 ‫ حيث يذكر‬،‫الصور‬ ‫أن هاتفهم املحمول أصبح أهم‬ ‫ وذلك حسبام‬،‫أداة للتسوق‬ ‫جاء يف تقرير «تغيري كامل عرب‬ Mobile( »‫األجهزة املحمولة‬ ‫) تم إجراؤه بواسطة‬Makeover .‫ األم‬Facebook ‫التطبيق ورشكة‬ ‫وقد كشف التقرير عن احتامل‬ ‫رجوع األشخاص إىل تطبيق‬ ‫ للحصول عىل أفكار‬Instagram ،‫ملهمة واالستكشاف عند التسوق‬ ‫وكشف مشرتو منتجات التجميل‬ ‫ يف‬Instagram ‫عن تصفح تطبيق‬ .‫ مرة يوميًا‬21 ‫املتوسط‬

Toni & Guy launches new salon in Dukes Hotel, The Palm Multi-award winning hairdressing brand, Toni & Guy, is thrilled to announce the launch of its latest salon in the UAE, with a new branch set within Palm Jumeirah, Dubai. Teaming up with luxury hotel Dukes Dubai to provide clients with a cutting-edge experience, the salon – alongside the renowned hotel – combines a strong sense of British values, offering the utmost in quality and service. Ideally located on the trunk of the Palm Jumeirah, no longer do Dubai’s stylesavvy set need to head Downtown to get a unique cut and colour by the internationally trained hair heroes at Toni & Guy. With over 50 years of experience in haircare and superior client service, Toni & Guy continues to offer its signature services within the new branch for both men and women. On offer is colouring, styling and cutting, hair treatments and extensions, shellac and acrylic nails, and even eyelash extensions for the ladies. The internationally trained

News

and educated team delivers the finest hair care advice with complementary consultations, bringing global proficiency from its well-established teaching programme. Attracting trendsetters from around the globe, and providing customers with the all-important ‘edge’, Toni & Guy’s carefully selected new branch comes after increasing demand for a new Dubai location. With convenient and complimentary valet parking the new salon is ineasy reach of the Marina, Emirates Hills, The Greens, JLT and Umm Sequim.

Beauty buyers in the UAE have greater trust in brands on Instagram A total of 63 per cent of beauty buyers in the UAE have greater trust in brands that have a presence on the photo sharing app Instagram, with 45 per cent saying their mobile device is becoming their most important shopping tool, according to a Mobile Makeover report by the app and its mother company Facebook. The report revealed people are more likely to turn to Instagram for inspiration and discovery when shopping, with beauty buyers revealing they check Instagram 21 times a day on average. Furthermore, 67 per cent of beauty fans said seeing an interesting post on Instagram leads to further action, such as clicking on a link, buying a product or doing more research. A total of 52 per cent of people also said they look

to Instagram if they have a special occasion coming up, while 43 per cent of Instagram users said they discovered a new beauty product or brand on the social app. Facebook, on the other hand, is the go-to platform for a deeper level of research and understanding. A total of 69 per cent of UAE beauty shoppers said they are active on Facebook every

single day, with 42 per cent saying they go on the platform to read customer reviews. A total of 34 per cent of beauty buyers said they spend time on site/reading what others do, while 26 per cent said they go on Facebook to find out about new products and 25 per cent said they use it to find out about beauty product information.

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INDUSTRY NEWS FROM AROUND THE GLOBE Researchers develop eco-friendly microbead alternative using soy-based technology A soy-based technology that claims to be an environmentally friendly alternative to microbeads has been developed. Graduates from Purdue University in Indiana have developed SoyFoliate after realising the beauty industry’s need for an alternative to plastic beads, following on from the Obama administration’s 2015 restrictions on the manufacture of the beads in personal care products. The team’s founders Samuel Lewis, Steve Ferris, Alison Switzer

and Ryan Pendergast, plan to move forward with phototyping, stability testing and the business development of their technology, with hopes to license a finalised formulation to beauty companies. Lewis said: “Our environmentally friendly soy microbeads are a highly marketable alternative to use in personal care products. Soy has several biodegradable and hydrophilic properties that make it a great substitute to plastic microbeads.

“Plastic beads do not absorb water, and soy can over time. To mitigate the problem, we mixed our beads with small amounts of oil to prevent water from saturating the beads and decreasing their rigid properties.”

Most people miss 10 per cent of their face when applying sunscreen, increasing skin cancer risk Researchers from the University of Liverpool found that when applying sunscreen people miss on average 10 per cent of their face. The research was presented at the British Association of Dermatologists’ Annual Conference, where the team explained the experiment, which involved 57 participants, male and female, applying sunscreen to their faces as they typically would, with no instruction. Photos were taken of each participant with a UV-sensitive camera before and after application.

On average the participants missed 9.5 per cent of their whole face. The most commonly missed areas were the eyelids (13.5 per cent) and

the area between the inner corner of the eye and bridge of the nose (77 per cent). The researchers concluded that this was probably due to the manufacturers’ warnings to keep sunscreen products away from the eyes. Dr Keven Hamill, from the University of Liverpool’s Department of Eye and Vision Science comments: “Our research shows that simple health messaging can help improve this problem, and we hope that industry groups and public health campaigners can take this on board.”

Six Senses Spa Laamu appoints new spa director Six Senses Spa Laamu in the Maldives has announced the appointment of Dr Jitendra Varshney as spa director. Dr Jitendra originally joined Six Senses Laamu as wellness practitioner and spa manager, in the summer of 2015. His new role as spa director will entail overseeing daily spa operations, as well as the visiting practitioner and integrated wellness programmes. Dr Jitendra, who has a postgraduate in ayurvedic medicine and is also a

yoga and reiki master, takes a holistic approach to wellness. Before joining Six Senses Laamu, he spent 11 years in India managing spas and wellness centres, including the award-winning Leo Juventa Centre for Integrated Medicine and Ananda in the Himalayas. The beachside Six Senses Spa Laamu features four couples’ treatment rooms, four couples’ treatment pavilions and one for Ayurveda treatments. PB

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5 - 6 F E B R U A R Y 2 018 • T H E M E Y DA N , D U B A I

WANT TO BOOST YOUR BEAUTY, HAIR OR SPA BUSINESS FOR 2018? Do not miss the only trade event of the year, where exclusive product launches are revealed, free seminars take place - it’s the perfect opportunity to network and make new business

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Business Trends

20 Insider, our exclusive round-up of salons in the GCC. It’s the easiest way to stay in the know

Insider beauty, hair and nails

Our latest Insider survey divulges that the majority of you realise the importance of networking, with 60 per cent of you saying that you liaise with other salons to collaborate and share information. Meanwhile, you revealed that the lion’s share of salons offer wedding make-up services and it’s nail treatments that you anticipate will be your big earner in autumn and winter, followed by facials and then massage. The bulk of you communicate with clients via social media on a weekly basis, ensuring that that you communicate your latest offers, achievements or general salon news. Business figures remained low in July, as is expected in the slower summer months.

On the spot What will be your top treatment for autumn/ winter? 1. Nails 2. Facials 3. Waxing

July 2017 in numbers HOW DID TREATMENT BUSINESS IN JULY 2017 COMPARE WITH JULY 2016?

40% BETTER

4. Massage

How often do you post in social media? 1. Weekly 2. Daily 3. Monthly 4. Never

40%

offer wedding make-up service

WORSE

SAME

CLIENTS WHO REBOOKED

100%

20%

54% AVERAGE TREATMENT ROOM OCCUPANCY

58%

60%

network with other salons to share ideas

‫كشف االستبيان الذي أجريناه مؤخ ًرا‬ ‫داخل الرشكة أن الغالبية العظمى منكم‬ ،‫يدركون مدى أهمية شبكات التعارف‬ ‫ منكم إنكم تنسقون‬%60 ‫حيث يقول‬ ‫مع الصالونات األخرى من أجل التعاون‬ .‫ومشاركة املعلومات‬ ‫ويف حني أن عددًا كب ًريا من الصالونات‬ ‫ فإن معالجة‬،‫تقدم خدمات زينة الزفاف‬ ‫األظافر التي تتلقينها ستكون هي املكسب‬ ‫الكبري الذي تحظني به يف الخريف‬ ‫ ويتبعه جلسات العناية بالوجه‬،‫والشتاء‬ .‫ثم التدليك‬ ‫تتواصل مجموعة منكم مع العمالء‬ ‫عرب وسائل التواصل االجتامعي بصفة‬ ‫ مبا يضمن التواصل الدائم‬،‫أسبوعية‬ ‫ومعرفة أحدث العروض واإلنجازات أو‬ .‫أخبار الصالونات بشكل عام‬ ‫وال تزال الشخصيات العملية أقل عددًا‬ ‫يف شهر يوليو كام هو متوقع يف شهور‬ .‫الصيف األبطأ‬

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21 Business Trends

Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the know

Insider

spa

At the start of the summer, when there is the annual trough in business, rebooking rates and treatment room occupancy were predictably low. Yet encouragingly, 80 per cent of you said that treatment business was the same when compared to the previous year. Elsewhere our research shows that just under half of you network with other spas to share ideas and offer support, while the majority of you reveal that you post on your business’s social media channels daily to boost your profile. As we enter into a new season, you predict that massages will be your most popular treatments in the coming months.

On the spot

July 2017 in numbers How often do you post in social media?

HOW DID TREATMENT BUSINESS IN JULY 2017 COMPARE WITH JULY 2016?

1. Daily 2. Weekly 3. Monthly 4. Never

32%

would take part in a reality TV show about beauty salons

40%

network with other spas to share ideas

What will be your top treatment for autumn/winter? 1. Massage 2. Facials 3. Nails 4. Waxing

80% SAME

AVERAGE TREATMENT ROOM OCCUPANCY

63 %

20% WORSE

‫ وعند حدوث‬،‫مع بداية الصيف‬ ‫ قلت‬،‫الركود السنوي يف مجال األعامل‬ ‫معدالت إعادة الحجز وشغل غرف‬ ‫ منكم‬%80 ‫ إال أن املحبط أن‬.‫املعالجة‬ ‫يقولون إن عمل املعالجة ظل هو‬ .‫نفسه مقارنة بالعام املايض‬

54%

‫وكذلك أظهرت أبحاثنا أن أقل من‬ ‫نصفكم فقط هم من يتواصلون مع‬ ‫غرف السبا ويتشاركون معهم األفكار‬ ‫ يف حني أن أغلبكم‬،‫ويعرضون الدعم‬ ‫أظهر أنكم تعرضون منشورات عىل‬ ‫قنوات التواصل االجتامعي الخاصة‬ ‫بأعاملكم بصفة يومية ليك تعززوا‬ .‫ملفاتكم الشخصية‬

20%

‫ونظ ًرا ألننا عىل مشارف موسم‬ ‫ فتوقعوا أن يكون التدليك‬،‫جديد‬ ‫هو املعالجة األكرث شيو ًعا يف الشهور‬ .‫القادمة‬

CLIENTS WHO REBOOKED

offer wedding make-up service

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24/01/2017 13:09

Facial Skincare

FACE

Forward ‫إن أشعة الشمس التي يتعرض لها العميل‬ ‫طيلة أيام الصيف الطويلة ميكن أن‬ ‫ وإننا نبحث عن‬،‫تصيب برشته برضر بالغ‬ ‫أحدث التقنيات واملنتجات لتساعدك عىل‬ .‫التخفيف من وطأة ذلك الرضر‬ ‫وسواء قرر عمالؤك قضاء العطلة خارج‬ ‫البالد أو فضلوا البقاء هنا يف اإلمارات‬ ‫ فإنه من املحتمل أن‬،‫العربية املتحدة‬ ‫يتعرض معظمهم بشكل أو بآخر ألشعة‬ ‫الشمس الضارة خالل عطلة الصيف‬ .‫بالرغم من جهودهم الحثيثة لتجنبها‬ ‫ فإن‬،‫وباإلضافة إىل الشيخوخة املبكرة‬ ‫املضاعفات التي تحدث للبرشة والتي‬ ‫ترتاوح ما بني الحساسية إىل الجفاف قد‬ ‫تكون آثارها ظاهرة عىل العمالء عند‬ ‫ذهابهم لالستشارة التالية الخاصة بالوجه‬ ‫ وإننا نسأل الخرباء يف‬.‫والعناية بالبرشة‬ ‫هذه الصناعة عن أفضل الطرق ملعالجة‬ ‫البرشة الحساسة املترضرة بفعل أشعة‬ ‫الشمس من خالل أساليب العالج املتبعة‬ ‫يف صالونات التجميل وأحدث منتجات‬ .‫العناية بالبرشة‬ ‫ يشري‬،‫ويف دولة اإلمارات العربية املتحدة‬ ‫االستخدام الدائم ملك ّيفات الهواء بجانب‬ ‫الطقس الجاف إىل أن برشتنا تكون عطىش‬ ‫ وقد تصبح بكل تأكيد جافة للغاية‬،‫دامئًا‬ .‫يف فصل الصيف‬ ‫ مديرة‬،‫وتوضح جاكلني ماكوميسيك‬ ENER Beauty Trading ‫إدارة رشكة‬ ‫ التي تشارك‬and Consultancy ‫ يف اإلمارات العربية‬HydroPeptide ‫ مدى الرضر الذي يسببه ذلك‬،‫املتحدة‬ ‫األمر‬ ‫ «إن الجفاف له تأثري بالغ عىل‬:‫قائلة‬ ‫خاليا البرشة وأنسجتها حيث يتسبب يف‬ .‫شيخوختها‬

Long summer days taking in the sun’s rays can wreak havoc with clients’ skin. We look at the latest techniques and products to help you minimise the damage

hether your clients have opted to holiday abroad or remain here in the UAE, the likelihood is that the majority – despite their best intentions – will have had some form of damaging sun exposure during the summer vacation. In addition to premature ageing, skin complications ranging from sensitivity to dehydration may be apparent when clients arrive for their next facial or skincare consultation. We ask industry experts how best to treat delicate, sun-ravaged skin through in-salon treatments and the latest skincare products.

Thirsty skin In the UAE, the constant air conditioning combined with the arid weather means that our skins are constantly thirsty, and in the summer they can become positively parched. Jacqueline McCumiskey, managing director of ENER Beauty, which partners with brands including HydroPeptide and Linda Meredith in the UAE, explains how damaging this can be. “Dehydration has a tremendous ageing impact on the skin cells and tissues,” she says.

“With less water content in the skin layers cells will die off much quicker, collagen will break down faster and the ageing process will most certainly speed up.” To replenish skin, products containing hyarulonic acid are recommended. The natural acid, found in great abundance in young skin, plays a strong role in tissue hydration, lubrication and cellular function and is able to hold 70 per cent more water than any other natural substances. “There are some great machines these days that will infuse and increase hydration like the ‘Hydrafacial machine’, which can be used with HydroPeptide products for ultimate results,” says McCumiskey. “HydraFacial uses patented technology to cleanse, extract, and hydrate using peptide-infused serums. Hydropeptide skincare >

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‫فعندما يقل محتوى املياه يف طبقات‬ ‫ ستموت الخاليا برسعة أكرب‬،‫البرشة‬ ‫ وستتسارع‬،‫ويتكرس الكوالجني أرسع‬ ».‫عملية الشيخوخة بكل تأكيد‬ ‫ ينصح‬،‫الستعادة نضارة وحيوية البرشة‬ ‫باستخدام املنتجات التي تحتوي عىل‬ ‫ ويلعب الحمض‬.‫حمض الهيالورونيك‬ ‫ الذي يوجد بوفرة كبرية يف‬،‫الطبيعي‬ ‫ دو ًرا قويًا يف ترطيب‬،‫البرشة الشابة‬ ‫ ويف الوظائف‬،‫ وتنعيم البرشة‬،‫األنسجة‬ ‫ كام ميكنه االحتفاظ مبياه أكرث‬،‫الخلوية‬ ‫ باملائة من أي مواد طبيعية‬70 ‫بنسبة‬ .‫أخرى‬ ‫وقد تصبح البرشة املترضرة بفعل أشعة‬ ‫ ولذا من‬،‫الشمس شديدة الحساسية أيضً ا‬ ‫املهم التعامل معها بحذر عند معالجة‬ ‫العمالء الذي عادوا للتو من عطلة‬ ‫ ويف حني أننا نعلم أن البرشة‬.‫الصيف‬ ‫املحرتقة حديثًا بفعل أشعة الشمس‬ ‫ فإن البرشة‬،‫متنع من استخدام أي عالج‬ ‫املصبوغة بسبب التعرض ألشعة الشمس‬ ‫لفرتة طويلة قد تحتاج أيضً ا إىل أن تهدأ‬ .‫وتستعيد توازنها‬ ‫ويقول الدكتور إريك شولت مؤسس‬ :QMS Mediocosmetics ‫مجموعة‬ ‫ كث ًريا ما نرى ارتفا ًعا يف‬،‫«يف أشهر الصيف‬ ‫ وقد يرجع ذلك لعديد‬،‫حساسية الجلد‬ ‫من األسباب مثل الجسيامت املل ّوثة أو‬ ».‫درجات الحرارة املرتفعة‬ ‫منسقة‬ ّ ،‫وأفادت مورين فياللوبوس‬ ‫ بالرشق‬Natura Bissé ‫التدريب يف رشكة‬ ‫األوسط بأن مجموعة العناية بالبرشة‬ ‫األسبانية توجد بها أيضً ا مجموعة من‬ .‫املنتجات املثالية للبرشة الحساسة‬ ‫ يصبح من‬،‫«عندما تترضر البرشة‬ ‫ وستكون‬،‫الرضوري زيادة االعتناء بها‬ ‫ التي توفرها‬NB Ceutical ‫مجموعة‬ ‫ واملص ّممة‬،Natura Bissé ‫رشكة‬ ‫ الحليف املثايل‬،‫خصيصا لحساسية البرشة‬ ً .‫ملعالجتها‬ ‫ويحدث فرط التصبغ عندما يزيد إنتاج‬ ‫ وهذه‬،‫امليالنني يف مناطق معينة يف البرشة‬ ‫واحدة من الحاالت الرئيسية التي تحدث‬ ،‫عند التعرض ألشعة الشمس‬ ‫وينتج عنها بقع يف البرشة مسطحة داكنة‬ ‫ يرتاوح لونها من البني الفاتح إىل‬،‫اللون‬ ‫ وميكن أن تختلف يف الحجم‬،‫األسود‬ ‫ وتتسبب أيضً ا يف أن تبدو البرشة‬،‫والشكل‬ ».‫أكرث تقد ًما يف العمر‬ ‫وتقول ليزا ماري ويليامز املعلّمة يف‬ ‫ والتي‬،Healthcare Group ‫مجموعة‬ ‫ يف‬Dermalogica ‫تع ّد رشيكة مع‬ ‫ «بالنسبة‬:‫اإلمارات العربية املتحدة‬ ‫ يعد التقشري خطوة هامة لتجديد‬،‫للتصبغ‬ ‫السطح الخارجي للبرشة وللحفاظ عليها‬ ‫ وتوجد منتجات ميكن استخدامها‬.‫مرشقة‬ ‫ وتجديد‬،‫إليقاف إنتاج املادة الصباغية‬ ‫السطح الخارجي للبرشة والحفاظ عليها‬ ‫ مام يؤدي إىل نتائج رائعة ملعالجة‬،‫مرشقة‬ ».‫التصبغ وتصحيحه‬ ‫ مؤسسة‬،‫وتنصح سارة شمس الدين‬ ،Repère Care ‫مجموعة العناية بالبرشة‬ ‫باستخدام املنتجات الغنية بالفيتامينات‬ :‫لتفتيح لون البرشة قائلة‬ ‫«وميكن أيضً ا أن تركز صالونات التجميل‬ ‫واملنتجعات عىل استخدام املنتجات الغنية‬ ‫بفيتامني (إي) وفيتامني (ك) ملعالجة فرط‬ ‫ حيث إن كليهام يعمل‬،‫التصبغ وتويص بها‬ ‫ ويساعد‬،‫مبثابة عوامل لطيفة للتفتيح‬

perfect for tender skins. “When skin is damaged, it is necessary to give it extra care and the NB Ceutical Collection from Natura Bissé – specifically designed for skin sensitivity – will be the perfect ally. “The collection will reduce redness and soothe skin, aiding its recovery and providing anti-ageing properties.”

Facial Skincare

Smooth operators

contains the highest amount of peptides in any results-driven skincare range. These intelligent cellular communicators give signals to the skin cells to function in a more efficient way while stimulating collagen and elastin production.” Laura Arakelyan from Madi International, which partners with Thalgo in the UAE, suggests clients use a professional homecare regime with rehydration as the main focus. “Source Marine - professional and retail products - from Thalgo is a comprehensive range that has been specifically developed for dehydrated and dull skin,” she says. “The Professional Source Marine Treatment lasts for one hour and is inclusive of Hydration and Radiance Treatments,” she says. “The complementary retail products are available for every skin type including home-use hydration ampoules. There are even specific tinted BB creams developed by Thalgo to use for dehydrated skin.”

On the sensitive side Sun-damaged skin can also become highly sensitised and therefore it is important to proceed with caution when treating clients who are just back from a summer vacation. While we know that freshly sunburned skin is a contraindication to treatment, skin that has been tanned over a prolonged period may also need to be soothed and rebalanced. Dr Erich Schulte, founder of the QMS Mediocosmetics range, says: “In the summer months, we often see an increase in sensitivity in the skin; this can be from a mix of causes such as pollutant particles or higher temperatures.” He advises using a product that calms while repairing. “The QMS Sensitive Skin Re-Balance with Repair 3 Complex delivers multiple benefits to clarify and calm the skin as well as helping it regenerate the skin’s basic functions.” Mauren Villalobos, training coordinator at Natura Bissé Middle East, says the Spanish skincare line also has a range of products that are

Hyperpigmentation occurs when melanin is overproduced in certain spots on the skin and one of the main causes is exposure. It results in flat, darkened patches of skin that are light brown to black in colour, and can vary in size and shape, and causes the skin to look more aged. Dermalogica has designed the Dermalogica Powerbright TRx system to tackle pigmentation through gentle exfoliation. Lisa Marie Williams, educator for the Healthcare Group, which partners with Dermalogica in the UAE, says: “For pigmentation, exfoliation is a great step to resurface and brighten the skin. “There are products that can be used to stop pigment production, resurface and brighten the skin therefore giving great results to treat and correct pigmentation. “The Dermalogica Powerbright TRx system consists of a serum a day cream with SPF50 to protect from the sun and a night cream that gently exfoliates and brightens. If clients use this targeted system they are guaranteed to see results within six to eight weeks.” Sara Chemseddine, founder of the Repère Care skincare line, advises using vitamin-infused products to lighten the skin: “Salons and spas can also focus on using and recommending products that are high in Vitamin E and K, to treat hyperpigmentation, as both act as mild lightening agents and help repair sun-damaged skin,” she says. “Products such as The Night Repair Serum from Repère Care, which contain vitamins in addition to other antioxidants, are recommended. This serum can be used during in-salon or spa treatments and at home as part of a balanced skincare regimen.” >

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3 506-8 FILM NB

506-8 FILM NATURA BISSÉ

Your Mindfulness Spa Experience Natura Bissé’s results-oriented products, combined with our aestheticians’ power of touch and enhanced with mindfulness and virtual reality. A new era in the universe of beauty.

www.naturabisse.com · naturabisse@naturabisse.ae · +971 4 299 3090

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‫عىل إصالح البرشة املترضرة بفعل أشعة‬ ».‫الشمس‬ ‫وينصح باستخدام منتجات مثل مصل‬ ،Repère Care‫ من‬Night Repair ‫والذي يحتوي عىل فيتامينات باإلضافة‬ ‫ وميكن أن‬.‫إىل مضادات األكسدة األخرى‬ ‫يستخدم هذا املصل أثناء عملية العالج يف‬ ‫املنتجع ويف املنزل مبثابة‬/‫صالون التجميل‬ .‫جزء من نظام متوازن للعناية بالبرشة‬ ‫وبالرغم من أن التعرض ألشعة الشمس‬ ‫ فإنه‬،‫قد يصل إىل ذروته وقت الصيف‬ ‫ينبغي عىل العمالء يف دولة اإلمارات‬ ‫العربية املتحدة حامية أنفسهم من أشعة‬ ‫ وباإلضافة إىل عوامل‬.‫الشمس طوال العام‬ ،‫الحامية من أشعة الشمس اليومية‬ ‫فإن العالجات املنتظمة واستخدام‬ ‫املنتجات الغنية بفيتامني «ج» والكوالجني‬ ‫واألكسجني يوفران خط دفاع قويًا ضد‬ .‫أشعة الشمس‬ ‫وتقول ماكوميسيك»إن األكسجني يع ّد‬ ‫أقوى عنرص عالجي يف الطبيعة عىل‬ ‫ ومن خالل إدخاله إىل الجلد‬،‫اإلطالق‬ ،‫سيزيد معدّل تجديد الخاليا السليمة‬ ‫وستقل عالمات التقدم يف العمر‬ ».‫والتجاعيد بشكل ملحوظ‬ ‫ويوضّ ح دكتور شولت الذي تقوم‬ ‫ عىل استعادة الكوالجني‬QMS ‫مجموعته‬ ‫املفقود من البرشة‬ ‫أن «الكوالجني يع ّد الربوتني األكرث أهمية‬ ‫ وميكنه تخزين ما يزيد عن‬،‫يف البرشة‬ ‫ ضعف‬300 ‫وزنه الجزيئي مبا يقرب من‬ ‫ ويعترب رضوريًا جدًا لليونة‬،‫يف الرطوبة‬ ».‫البرشة‬ ‫ويع ّد فيتامني «ج» وسيلة رائعة للحفاظ‬ ‫ وثبت‬،‫عىل صحة البرشة طيلة العام‬ ‫ حيث يعمل عىل‬،‫أنه مفيد جدًا للبرشة‬ ‫ وتعزيز‬،‫الحفاظ عىل درجة لونها مرشقة‬ ‫ وإحداث تأثري‬،‫مستويات الكوالجني بها‬ .‫مضاد لألكسدة‬ ‫ الحاصل عىل درجة‬،‫يونج جو جون‬ ‫ هو مدير تطوير منتجات‬،‫الدكتوراة‬ ‫ والتي تنتج مجموعة‬Hyundai IBT ‫ الغنية بفيتامني‬Vitabrid ‫منتجات‬ ‫ واملتوفرة يف دولة اإلمارات العربية‬،»‫«ج‬ .‫املتحدة‬ ،‫ «يف منطقة الرشق األوسط‬:ً‫وقد أفاد قائال‬ ‫ وميكن أن‬،‫يسافر العديد من األشخاص‬ ‫يعانوا من جفاف البرشة بسبب الهواء‬ .‫الجاف عىل منت الطائرة‬ ‫ فقد ينجم عن الحياة‬،‫وعالوة عىل ذلك‬ ‫يف مدينة كبرية شعور األشخاص بأن‬ ‫برشتهم قد أصبحت شاحبة مبرور الوقت‬ ‫ ورمبا انخفض مستوى‬.‫بسبب تلوث الهواء‬ ‫الجودة العامة للبرشة بسبب االغتسال‬ ‫املستمر باستخدام امله ّيجات مثل املياه‬ .‫املعالجة بالكلور‬ ‫«إننا نقرتح معالجة هذه املخاوف‬ ‫بالتوصية باستخدام مسحوق تفتيح الوجه‬ ‫ الذي يستخدم صيغة‬،Vitabrid C12 ‫متقدمة من فيتامني «ج» الذي يخرتق‬ ،‫ وميكن إضافته إىل مرطّب طبيعي‬.‫الجلد‬ ‫كام أنه يحفظ فيتامني «ج» داخل طبقات‬ ‫ ومبجرد وضعه‬.‫معدنية صديقة للجلد‬ ‫ فإنه يخرج باستمرار فيتامني‬،‫عىل البرشة‬ ‫ والذي‬،‫ ساعة‬12 ‫«ج» نشطًا عىل مدار‬ .‫يتخلل طبقات الجلد ليصل إىل األدمة‬

Line of defence Although sun exposure may peak in summer time, in the UAE clients should be seeking sun protection year round. In addition to daily SPF, regular treatments and use of products with vitamin C, collagen and oxygen offer a great line of defence against the sun. “Oxygen is nature’s most powerful healing element, and by infusing it into the skin, healthy cell regeneration will increase and fines lines and wrinkles will visibly reduce,” says McCumiskey. “For oxygen to work efficiently it requires a carrier that will hold it deep in the layers of the skin and slowly release its healing properties. “The Linda Meredith Oxygen Machine propels pure oxygen into the structure of the skin and is used in the Linda Meredith Vtox Facial and Haute Couture Facial. “There are many oxygen treatments available but what makes the Linda Meredith oxygen treatments unique is the combination of medical-grade oxygen and the vitamin-enriched serum. The air around us contains 75 per cent nitrogen and 20.8 per cent oxygen and through a special filter within the machine, the nitrogen is converted into oxygen allowing almost 96 per cent oxygen to be delivered into the skin, at five litres per minute, producing amazing results.”

Collagen cure Chronic exposure to sunlight can stimulate an excessive production of free radicals, which cause the degradation of collagen and elastin fibers and affect the skin through wrinkling, scaling, dryness and mottled pigmentation, leading eventually to photo-ageing. “Collagen is the most important protein in the skin. it can store approximately 300 times its own molecule weight in moisture and is vital to the skin’s elasticity,” says Dr Schulte, whose QMS range is built on restoring lost collagen in the skin.

In addition to skincare, yearround supplementation can provide an additional form of skin protection. “Supplementation with collagen peptides and antioxidants can nourish and protect the skin, both activating the fibroblasts, in order to produce new collagen, elastin and hyaluronic acid, and fighting the damage due to free radicals generated by UV rays,” says Sara Sibilla, senior clinical and scientific research manager at Minerva Research Labs and spokesperson for the Collagen Gold line of supplements. “For these reasons, it makes sense to take a nutraceutical containing both collagen peptides and antioxidants before summer, to protect the skin against sun damage and photo-ageing and all year round to support and nourish the skin, to make it healthier and stronger.”

Facial Skincare

Vitamin C Vitamin C is a great way to maintain skin health year-round and is proven to be beneficial to the skin, brightening tone, boosting collagen levels and producing an antioxidant effect. Yong-joo Jeon Ph.D is Hyundai IBT’s director of product development, which creates the Vitabrid vitamin C range of products, available in the UAE. He advises: “Living in a large city may cause people to feel that their skin has been dulled over time by air pollution. Overall skin quality may have decreased due to constant bathing with irritants such as chlorinated water. “We suggest addressing these concerns by recommending Vitabrid C12 Face Brightening Powder, which utilises an advanced form of vitamin C that penetrates the skin. It can be added to a normal moisturiser and it preserves the vitamin C within skin-friendly mineral layers. Once it is applied to the skin, it releases active vitamin C continuously for over 12 hours, permeating through the skin layers down to the dermis. PB

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Available at: The Nail Spa / Nealâ&#x20AC;&#x2122;s Yard Remedies

Dry Care

Night Cream

Men Skincare

Day Cream

Cleansing Water

Hand Cream

Hydrating Mask Lip & Dry Skin Balm, Body Firming Addiction Oil Serum

Body Milk

Eye Contour Deep Cleansing Mask

Revitalizing Anti-Ageing Serum Serum

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Radiant Booster Serum

Control Serum

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The Night Repair Serum from Repère Care is rich in fatty acids and antioxidants, omega 6 and 9, with a high concentration of vitamin E and K from prickly pear seed oil. This oil is lightweight and will not clog pores but is intensely hydrating and ideal for summertime use. The multipurpose serum can be used post treatment to seal in products, added to body lotion to boost moisture levels or as a great primer before foundation to give the skin a dewy, glowing appearance.

Gold Collagen Forte is a new liquid beauty supplement designed for women over 40 to help tackle the advanced signs of ageing. It contains a powerful blend of antioxidants including resveratrol, acai berry, coenzyme Q10, pomegranate, lycopene and L-carnosine. With daily use, the skin becomes more hydrated and fine lines and deeper wrinkles will appear reduced.

Natura Bissé

The Classic Collagen Set from QMS Medicosmetics contains the line’s Day Collagen, Night Collagen and Exfoliant Fluid, which has been specifically designed to target premature skin ageing, stimulate cell renewal and provide intense hydration. The concentrated natural soluble collagen serums feature the Neotec A15 complex, which is a combination of collagen and hyaluronic acid of differentiated molecular size to penetrate deeper skin layers.

Natura Bisse’s C+C Vitamin Summer Lotion hydrates, soothes and repairs the skin after sun exposure. The product, for the face and body, hydrates and protects the skin from photo-ageing with the powerful antioxidant and antiinflammatory vitamin E. It also contains vitamin C and bitter orange to increase skin elasticity and firmness.

Facial Skincare

Thalgo Dermalogica

The PowerBrightTRx system is a potent trio of skin brighteners, which incorporate the newest technologies to produce a more even, luminous skin tone. The range comprises the C-12 Pure Bright Serum, a highly active topical treatment that helps address pigmentation imbalance, Pure Light SPF50 and Pure Night, a rich and nourishing overnight treatment that helps control melanin formation, restore skin luminosity and maximise the benefits of the system while the skin is at rest.

Repère Care

Vitabrid C12 Face Brightening Powder provides the perfect way to add topical vitamin C to clients’ existing skincare routine. It can be easily mixed along with clients’ current moisturiser, serum or even regular water to penetrate the skin over a 12-hour period, working to combat dullness and brighten the skin naturally.

Thalgo’s Absolute Radiance Concentrate is ideal for those clients in need of an SOS hydrating treatment in record time. One drop of this crystalclear solution, rich in hyaluronic acid, delivers 24 hours of absolute hydration. The active ingredients include an acid trio – glycolic, malic and citric acids - which chemically exfoliate the surface of the skin to reveal radiance.

Gold Collagen

The Hydrating Mist from Linda Meredith is a hydrating fluid, which helps keep skin looking youthful, plumped and soothed. Alcohol-free, this fine film contains a high amount of hyaluronic acid to dramatically improve skin quality and texture. Essential oils balance the skin and anti-inflammatory ingredients soothe and calm dry or irritated skin.

QMS

Vitabrid

Linda Meredith

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Beirut, Lebanon Tel: +961 70 366 007

Dubai, UAE Tel: +971 56 445 2369 www.eideal.com Untitled-138 1

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Ask the Experts

ask

the EXPERTS Our experts answer an array of questions about every aspect of running a successful salon or spa business

I want to start working with online influencers to help boost my business. What is the best way to approach this? We’re all aware of the instant powers of Instagram. Its crop of beauty bloggers are the gods of social media and for any beauty, health or lifestyle business out there, it makes perfect sense to develop a social media marketing strategy centered on influencers, in order to promote new products and services natively and authentically. It’s critical, though, to select the influencers who are the best fit for your business. This may seem like an easy call but it has its challenges. First off, the influencers need to be truly influential. That means they need to have a sizeable number of followers on their social media accounts, but also drive engagement (for example do followers like, comment and share the content posted?) They also need to be content creators. Their account should be appealing, creative and have a personal (and distinguishable) style. You would not want to work with someone who would post just about anything, in exchange for treatments, products or fees, but with someone who carefully plans every post, is discerning in their brand collaborations, and is keen to maintain their credibility. It’s equally important to choose someone who is regarded as an “expert” in a specific field or topic, and has gathered a community of followers likely to be receptive to what they have to say about your business. For example, if you’re promoting a range of facial treatments, you should collaborate with an influencer who has a keen interest in skincare, knowledge of facials, and is open to posting selfies sans make-up

(and looking radiant doing so) to showcase your treatments. Once you have a wish list of influencers you’d like to collaborate with, reach out and test your chemistry. The most popular form of collaboration with an influencer is the treatment or product review in exchange for social media mentions. It is low cost to the brand, and it offers a great opportunity to test how well your business and the influencer can work together. Make sure you schedule the influencer visit at a time that is convenient for your venue as well, and that if possible you’re present for the meet and greet. >

Natasha Hatherall-Shawe is founder and managing director of specialist Beauty, Health & Wellness PR agency TishTash

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

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Ask the Experts

I’m a lash artist; what’s the best way to ensure a client’s eyelid health? Ask your client, would she spend a significant amount of money on a haircut, colour and style without purchasing the necessary aftercare products? The lashes on the eyes are just as important as the hairs on the head but it can be easy for clients to forget to give them the correct care and attention, or neglect them completely. By using a cleanser specially formulated and developed for the eyelid and lashes, they will help prevent harmful bacteria that can cause redness, itching and other irritations. Giving lashes and eyelids some extra TLC encourages antibacterial properties, can soothe blepharitis and promote anti-ageing, which is important around the eye area where the skin is extremely delicate. It’s especially advantageous for clients who are avid wearers of strip lashes or eyelash extensions, which are more prone to a build-up of debris and other foreign objects if not maintained correctly. Cleansing regularly alongside extensions also makes infills quicker, as the lashes remain in immaculate condition. Using a cleanser as part of your lash-extension treatment will demonstrate the benefits to clients, making it easier to retail it. >

How can I explain the skin-ageing effects of a bad diet to clients? Ageing is biological but we can keep fine lines and wrinkles at bay by looking after our skin and keeping our energy levels up. The key is eating a healthy, mainly plant-based diet. Diet plays a big part in the ageing process. If your client’s diet mainly consists of processed foods then they will age faster. Food is life fuel but if clients only eat processed “pretend” food, then they are not getting the essential nutrients their bodies need to stay fit and youthful. Advise your clients to incorporate foods that contain vitamin C into their diet because the antioxidant content is great for improving skin texture, as well as essential fatty acids – omegas 3 and 6 – as they encourage good skin tone. An easy way clients can do this is by eating avocados and sardines. Vitamin B2 is a key player in keeping the nervous system, eyes, skin, mouth and hair in good condition and clients need it every day because the body can’t store it. Foods that B2 can be found in include liver and Marmite. Finally, your clients need to be

Bridgette Softley is co-director of pro lash brand Nouveau Lashes and works as an international permanent make-up trainer and eyelash extension specialist in Purley, London.

drinking at least seven glasses of water a day. I can’t stress enough how important water is to prevent dehydration because our skin appears uneven when we’re

Yvonne Wake is a wellbeing and lifestyle consultant and nutritional expert for professional skincare brand Aromatherapy Associates.

not detoxifying. PB

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

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Keeping you connected to the industry

Here to help you stay on top of your social media channels, because online presence, is important. We are an affordable social media management agency which creates content, uploads on to your platforms, reacts and engages with your followers (because, let’s face it, that’s how we do business) and reports back with weekly analytics. A dedicated Account Manager will be assigned to your projects and will work closely with you to ensure you get the results you want.

SO, WHAT’S THE DEAL? Prices start from 6,000AED per month, however, if you are an existing client of ours then fees can be reduced to 4,000 per month . Give us a buzz on +971 (0) 4 375 7300 or email info@buzzsocial.ae for more information on packages

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Ask the Experts

Bridgette Softley is co-director of pro lash brand Nouveau Lashes and works as an international permanent make-up trainer and eyelash extension specialist in Purley, London.

drinking at least seven glasses of water a day. I can’t stress enough how important water is to prevent dehydration because our skin appears uneven when we’re

Yvonne Wake is a wellbeing and lifestyle consultant and nutritional expert for professional skincare brand Aromatherapy Associates.

not detoxifying. PB

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae

professionalbeauty.ae

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GCC 5 February 2018 • The Meydan Racecourse, Dubai

COMPETE AND RAISE YOUR INDUSTRY PROFILE ENTRIES CLOSE 10TH SEPTEMBER 2018 CATEGORIES: • Therapist of the Year

• Team of the Year

• Beauty Salon of the Year

• Make-Up Specialist of the Year

• Day Spa of the Year

• Hair Salon of the Year

• Nail Professional of the Year

• City Hotel Spa of the Year

• Men's Hairdresser of the Year

• Manager of the Year

• Resort Spa of the Year

• Colour Technician of the Year

• Business Director of the Year

• Hair & Beauty Salon of the Year

• Bridal Hair Stylist of the Year

The winners will be announced at a black-tie ceremony on Monday February 5, 2018 at The Meydan Racecourse, Dubai

Resort Spa of the Year sponsored by:

Enter for free at www.professionalbeauty.ae/awards 4289 PBA18 master 210x297 GCC DIR.indd 1

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Marketing

, A ng el O ur m od el asc ara M y ad L &

An d so it begin s...

Prep time!

T he ro pe kno t

ON THECOVER Step behind the scenes of Professional Beauty’s first cover shoot…

‫متت أول جلسة تصوير عىل اإلطالق‬ Professional Beauty GCC ‫لغالف‬ ‫ بديب‬YH Studios ‫األمامي يف استديو‬ .‫ من أبريل‬30 ‫يف يوم األحد املوافق‬ ‫وقد كانت الفكرة األساسية وراء جلسة‬ ‫التصوير هي تقدير واالحتفاء بكل من‬ ‫الفائزة يف مسابقة فنان املكياج للعام‬ ‫والفائزة يف مسابقة مصفف شعر العرائس‬ ‫للعام والذين رشفوا بحمل اللقب يف‬ Professional Beauty GCC ‫معرض‬ ‫ والذي ُعقد يف مضامر ميدان‬،2017 ‫لعام‬ .‫ من فرباير‬7‫ و‬6 ‫يف‬ ‫ سفرية‬،‫وصلت أوالً أنجيل منتيغيو سايرز‬ ‫ والفائزة‬EIDEAL ‫العالمة التجارية لدى‬ ‫ ووع ًيا‬.‫مبسابقة مصفف شعر العرائس‬ ‫ فقد‬،‫منها بأن الغالف األمامي هو الواجهة‬ ‫أتت أنجيل متسلحة بلوحة تصوير األفكار‬ ‫الخاصة لتساعدها عىل الوصول إىل‬ ‫ وتعلق أنجيل «حصلت‬.‫إطاللتها الشاملة‬ ‫ وأعشق‬،‫عىل اإللهام من عقد الحبال‬ ‫الطريقة التي تلتوي بها هذه العقد ومتنح‬ ‫ وستبدو رائعة بشكل مميز عىل‬،‫عمقًا‬ ‫ ومن خالل املزج‬.‫شعر عارضاتنا األشقر‬ ‫بني قوة شكل العقد واملظهر مطفأ اللمعة‬ ‫ يتسنى يل إبداع إطاللة عرصية‬،‫للشعر‬ .»‫للعروس‬ ‫وقد وصلت بعدها الفائزة مبسابقة‬ ‫ واملعروفة مبحرتفة‬،‫املكياج فاظمينا صدّيق‬ ‫ والتي فازت‬،‫املاسكرا أو ليدي ماسكرا‬ »‫كشفي أرسارك‬Provoc «h ‫مبسابقة‬ ‫والتي ُعقدت يف معرض والتي طُلب‬ ‫فيها من املشرتكني إرسال أكرث إطالاللتهم‬ ‫ وتوضح‬.Provoc ‫إبدا ًعا باستخدام أقالم‬ ،‫ليدي ماسكرا «لجلسة التصوير هذه‬ ‫اخرتت إطاللة مستلهمة من أجواء الصيف‬ ‫ومن ثم قررت الرتكيز عىل درجات الوردي‬ ‫ «وقد كانت عينا العارضة‬.»‫واألرجواين‬ ‫باللون األزرق الفاتن وستربز هذه األلوان‬ .»‫جاملها بشكل رائع‬

DATE: SUNDAY, APRIL 30, 2017 LOCATION: YH STUDIOS, DUBAI MEDIA CITY

2:30PM The location of this shoot is set in the heart of Dubai’s media city – a beautiful space for our artists to prep and prepare with a fully equipped photography studio which allows anyone who is training in the sector to experience real life shoots both in front of and behind the camera. What makes this shoot even more exciting is that we will be reunited with our Provoc Make-up Competition and Bridal Stylist of the Year winners – getting to see them in action again! Both winners were crowned at our last Professional Beauty show, and shooting this bridal-inspired front cover is part of their prize.

Montague-Sayars, who won our bridal stylist competition, arrives first and begins running over her ideas with the team. Aware that the cover will feature a face on shot, Angel comes armed Ou r co m petit ion wi nn ers @ YH St ud ios with a mood board to help , Du ba i her achieve her desired look – inspired by knots and twists. “I’ve been inspired by rope knots,” Angel comments, “I love the way they twist and give depth – this will look especially great on our model’s blonde hair. Mixing the strength of the shape with the matte texture of the hair allows me to create a contemporary, bridal look.”

3:15PM

Next to enter the YH Studio door is our Provoc make-up competition winner, Fazmina Sideek, AKA Lady Mascara. Provoc launched the “reveal your secrets” make-up competition at Professional Beauty 2017 3:00PM where they asked entrants to submit their The stage is set and our competition most creative looks using only Provoc winners begin to arrive. Angel pencils. Lady Mascara’s winning look was crowned number one, however for this shoot she opted to make the look more summery and subtle. “I’ve gone for a summerinspired look so have decided to focus on purple and pink shades,” Lady Mascara explains: “The model has striking blue eyes and so these colours will Angel up workin g eher really complement them.”> ak m cara’s Lady Mas way well under creation is

hair magic

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TRIDENT BROW SHADER

NEW before

shape with TRIDENT tip

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shade with SHADER

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Fi nis he d m ak e- up loo k

in ’ Super st yl

‫عملت الفائزتان باملسابقتني م ًعا برسعة‬ ‫فائقة للخروج باإلطاللة النهائية «لفتاة‬ ‫ أوضحت‬،‫ ويف هذه املرحلة‬.»‫الغالف‬ ‫أنجيل يل بشكل مفصل املنتجات الرئيسية‬ ‫ و‬DAVINES ‫التي تستخدمها من‬ ‫ وبينام كنت أراقبها اتضح أن‬،EIDEAL ‫ وكلام‬.‫املنتجات أمر أسايس بالنسبة لها‬ ‫كانت أكرب كانت أفضل! وتعمل ليدي‬ Provoc Gel ‫ماسكرا مستخدمة أقالم‬ ‫ لتبدع إطاللة شاملة وتذكر أن‬Liner ‫هذه األقالم متعددة االستخدامات وميكن‬ ‫استخدامها كظل للعيون أو قلم محدد‬ .‫للعني أو محدد شفاه‬ ‫ توضح السيدة ياسمني‬،‫ومع دنو الوقت‬ ‫ لليدي ماسكرا‬YH Studio ‫مالكة إستديو‬ ‫أنه قبل أن تقف العارضة أمام الكامريا ال‬ ‫بد أن تتذكر أن مكياجها سيبدو مختلفًا‬ ‫خلف العدسات ومن ثم اقرتحت عليها‬ ‫استخدام لون جريء ألحمر الشفاه لضامن‬ .‫أن يكون املكياج بارزًا للغاية‬ ‫وقد أصبحنا جاهزين بعد مرور نحو‬ ‫ وقد زاد الشعور باإلثارة نتيجة‬.‫ساعتني‬ ‫ألصوات املوسيقى الصاخبة عند دخول‬ ‫ وقد تألقت عارضتنا يف وسط‬.‫االستديو‬ ‫املنصة بإطاللة مستلهمة من إطالالت‬ ‫ ويف هذه اللحظة خطت ياسمني‬،‫العرائس‬ ‫خلف الكامريا وبدأت يف التقاط الصور‬ .‫للحصول عىل صورة الغالف الخاصة بنا‬ ‫ نعلن بكل فخر أن غالف هذا‬،‫واآلن‬ !‫العدد كان نتيجة لهذا العمل الشاق‬ ‫شاهدوا الفيلم الكامل ببث حي‬ ‫ باسم‬YouTube ‫بزيارة حسابنا عىل‬ Professional Beauty GCC

e... N ea rly th er

Fin ish ing tou ch es!

Lig hts, ca mera, actio n!

4:05PM

4:55PM

The two competition winners work together frantically to produce the ultimate “cover girl” look. At this stage, Angel talks me through the steps she’s made to help her achieve her ultimate look. “I’ve prepped the hair with Davines More Inside Volume Mousse. I then used the More Inside Texturing Dust and the More Inside Dry Texturizer spray to create a matte finish with serious volume.” When asked if there is a tool she can’t live without Angel comments: “It has to be the soft bristle Bamboo Brush from Eideal because it allows for just the right amount of back brushing and also the Curlie tongs by Eideal – especially for this shoot because it allows me to give the hair shape before putting it up.” Product was key for Angel as I observed her. The bigger the volume, the better behind the camera!

With our winners nearly finished, Yasmin, owner of YH Studios, advises them that, “less isn’t more” when it comes to studio work. Make-up application for the naked eye and make-up for filming and photography should be completely different. As Lady Mascara puts together her finishing touches, Yasmin works closely with her to ensure that the model has enough coverage and won’t appear washed out behind the camera. We are also told at this point that “lip colour is key”, especially as the front cover will be a close headshot of the model.

4:20PM Moving away from her winning look, Lady Mascara works with her Provoc Gel Liners to create a comparatively natural look with striking hot pinks and pale purples. The beauty of these gel liners from Provoc is that they are so diverse, they can be used to create eye shadows or used as a lip pencil, Lady Mascara explains, adding: “They are extremely versatile and the colour stays on for ages. I also used the Huda Beauty Rose Gold Palette and Armani foundations to create a flawless look.”

WANT TO ENTER NEXT YEAR’S COMPETITION AND EXPERIENCE THE PB SHOOT? Please register your interest via the website www.professionalbeauty.ae and a member of our team will be in touch.

5:05PM Nearly two hours later, we are ready. The excitement is hyped by the sounds of booming music upon entering the studio. Our model takes centre stage draped in bridal inspired looks [namely a tutu, Yasmin’s beads and decoration from a plant – because someone forgot the bridal outfit!!] and Yasmin steps behind the camera and starts snapping away in anticipation of finding ‘the perfect shoot’. …and here we are; we are proud to announce that the front cover for this issue is as a result of all this hard work! PB

St ri ke a po se

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43 Advertorial

SPATEC Middle East returns The 4th edition of SPATEC Middle East will be held in Abu Dhabi, 28-31 October 2017

PATEC is the original meeting forum for the spa, wellness and beauty industry. For over two decades, SPATEC events in the US and Europe have brought together key buyers and suppliers

be accommodated for three nights to

for productive meetings and the opportunity to

participate in an exclusive

network with peers and potential customers.

programme of meetings, meals,

The SPATEC formula was introduced to the Middle East in 2014 to focus specifically on the

needs of spa operators in the region and to provide

receptions and activities designed to maximise opportunities to connect. The programme kicks off with an

access to suppliers looking to make further inroads in this

ice-breaking welcome dinner

thriving market.

reception on Saturday night, followed A key component to a successful

by two full days of pre-arranged one-to-one buyer-supplier meetings.

business is the ability

Meetings are by appointment and scheduled

to develop a network

according to delegates’ preferences. Prior to the

of industry partners

start of the event, all participants have access to the

– suppliers who can

full profiles of attending companies and choose

provide products that

those that they would most like to meet. Suppliers

can distinguish a spa

select their top buyers while buyers indicate the

from its competition,

vendors they are most interested in. Personalised

and owners and

appointment schedules are prepared based on

operators who can

these selections. PB

share best practices. SPATEC creates the platform to foster these relationships. The event combines a forum of one-onone meetings between spa operators from hotel chains, day spas, destination spas with similar facilities and leading suppliers, with great opportunities to network and build business relationships. The venue for SPATEC Middle East 2017 is The RitzCarlton Abu Dhabi, Grand Canal, where all delegates will

Limited supplier places remain available for this edition of SPATEC, for more information please contact Stephen Pace-Bonello on spacebonello@questex.com Buyers interested in attending future editions of SPATEC Middle East, please contact David Zarb Jenkins on dzarbjenkins@questex.com for more information about SPATEC’s hosted buyer programme. SPATEC Middle East is one of 14 events organised worldwide by Questex-McLean Events. Please visit www.spatecme.com

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The leading event for spa executives across the globe The World Spa & Wellness Convention returns on 5-6 February 2018 at The Meydan Racecourse, Dubai

Find out more information at www.professionalbeauty.ae/spaconvention WSW Convention 2018 A4 Advert GCC DIR.indd 2

Taking place at:

GCC

13/07/2017 17:34

one step

ahead

The fourth annual WORLD SPA & WELLNESS CONVENTION is returning with a bang, this month we sit down with conference producer JEAN-GUY DE GABRIAC to find out what he’s got up his sleeve… Without revealing too much, would you be able to give an idea of what we can expect from this year’s World Spa & Wellness Convention (WSWC)?

WSWC Dubai 2018 returns to The Meydan for the fourth year on February 5th. Every year Mark Moloney, Managing Director of Professional Beauty wants to add a fresh and exciting take in the main theme, the format of the sessions, the new faces of senior-executive speakers in the Spa, Wellness & Hospitality industry, and also in the setting itself. This year, we strip things back to basics and focus on topics that are more relevant to you as a spa director, owner or manager and even your therapists, because at the end of the day the therapists are our future! Am also excited to announce that there are a number of spa categories that you can enter in the first ever Professional Beauty GCC Awards taking place on February 5th – make sure you enter your spa!

Are there any topics or sessions on this year’s agenda that you’re particularly excited about? The main theme will be “CHANGE is coming, be ready for DISRUPTION”! Like all sectors, spa and wellness is always evolving, morphing and cross-fertilizing with two powerful drivers: innovation in technology on the one hand, and the guests demands for ever-increasing personalization on the other hand. For 2018, we have invited prominent disruptors to share their views in panels and keynotes. We shall also dig deep into the following topics: “Building a spa community”; “Making Wellness a key to repeat business”; and “Leadership development”, among many others... After the success of last year’s panel on driving profitable fitness operations, we shall dig deeper into this hot topic that is, literally, moving and shaking the world.

My passion resides in helping the 30+ chairs and speakers flying to Dubai from across the world to find exciting angles, savoury pearls of wisdom and milliondollar ideas that delegates can benefit from!

World Spa and Wellness Convention

What do you look for from speakers and chairs? What do they need to deliver? Delegates will be delighted to meet, network and gain a wealth of knowledge from a stellar line up of Senior executives such as: Cedric Betis Managing Director Talise Group/Jumeirah Group ; John P. Rees Senior Director of Operations| Middle East & Africa Marriott International; Karina Stewart, co Founder Kamalaya Wellness Sanctuary & Holistic Spa ; and from our Keynote, Michael Newcombe, GM Four Seasons Los Angeles & Chair of Global Spa and Wellness Committee Four Seasons. We shall also receive inspiring Regional or Group Spa Directors such as Paul Hawco, Group Director Spa TALISE; Sharon Barcock, Director of Spa & Fitness Operations & Development MEA Hilton Worldwide ; Maggie Derblay, Director of Spa & Fitness at Atlantis The Palm Kerzner International ; Patrick Heuy, Group Spa Director Asia Minor Hotels ; Emma Darby, Operations Director Resense Spa ; Mohammed Abdelsamiea, Group Spa Director SPARADISE... and many more >

For more information visit www.professionalspawellness.com/dubaiconvention

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World Spa and Wellness Convention

How integral an aspect do you think the networking element is to the success of the WSWC? Cleary the education agenda is key, but of course networking plays an important part too. Indeed, general sessions provide great content, applicable by most, if not all. However, one has a better chance of catching behind-the-scene details during more intimate & interactive formats where delegates also share their own points of views: the Breakfast club with tea, coffee & biscuits, then luncheons, and the Creative Networking Sessions every afternoon.

1. Could you explain the concept behind the creative networking sessions, which were added last year, and what you feel they added to the convention? The 300 savvy European delegates love the content of panels & keynotes, but they also enjoy sharing best practices and asking operational questions in a more intimate setting. This is why we offer break-out sessions each afternoon that are animated like “think tanks”. Two speakers per topic kick-off by sharing inspiring tips for about 10 minutes each to get the conversation started. Then delegates ask questions, or also share their own experiences & best practices for 40 minutes, which usually tends to pass really fast. Finally, everyone gathers in the general session room for the last 30 minutes of the day, and listen to the concluding thoughts of the other networking sessions. In 2018, the CNS will touch on these topics: on Monday, “Stairway to leadership” with pearls of wisdom offered from the best of the best; “Become the best spa of your country or region” with tactics & strategies from winners of the prestigious World Spa & Wellness Awards and “Attract more

International Guests in to your Spa” where stories are shared from the best in the industry. On Tuesday, Regional / Corporate Spa Directors will engage delegates on “Diamond secrets to boost retail”; “Boost your revenue per guest” ; “Digital detox / mental wellness”.

2. Why would you encourage delegates to also explore the Professional Beauty show floor, particularly the spa section? The best way to fully benefit from Professional Beauty is also to make a list of all the products, equipment and amenities that are needed for your operations, and then select the vendors among the exhibitors in order to discover innovations that can bring novelty to your Spa & Wellness operations, increase the perceived value for guests, simplify operations for your associates and help your Spa get ahead of competition. Not only is it common sense to stay in tune with innovations, but also so rewarding to experiment for yourself the sensations. One always has to be in the client’s shoes, to keep them coming back, again and again. PB

For more information visit www.professionalspawellness.com/dubaiconvention

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Interview

SISTER Act

One-to-one with the new managing director of Sisters Beauty Lounge, Harper Gill

Education is key

brand new call centre. Customer enquiries were

Taking over the role of managing director of one of the

always fed to the receptionist of each branch to have

biggest luxury salon chains in the UAE is by no easy

to deal with. As a paying client it’s essential to our

feat. With over 250 employees and eight branches on

“luxury” repertoire that they are greeted by the

their book’s Sisters Beauty Lounge is one of the

receptionist when they arrive – this was not

longest running salon chains with luxury at its core.

happening as many spent the majority of their time

Since joining earlier this year, Harper Gill has had her

on the phone.” Gill continues, “I felt this created a

work cut out making positive changes to the current

terrible barrier as the customers journey should start

system. “It’s been a great year,” Gill comments. “The

as soon as they enter the salon.”

month of March had the highest ever revenue for three of our branches, which was phenomenal.” Clearly

Looking ahead

doing something right, Harper explains that “education

As Sisters grows its revenue, it has ambitious plans

is key. This has been my corefocus for the last six

to open new branches. “I’m very excited to announce

months. I’ve spent time investing in educating all staff,

that Sisters will finally be opening on The Palm next

being an ex secondary school teacher, this was hugely

year,” says Gill. We also have another opening under

important to me.” With her staff being her number one

our belts but I can’t disclose too much yet.” Sisters is also distributor of Lash Perfect

priority, Gill explains: “Every Monday at 10am

products, and with micro-blading treatments

I ensure all our branch managers come

being one of the biggest beauty treatments

together to talk about what’s working and

on the scene at the moment, Sisters is

what’s not, this usually takes up our whole

straight on the ball mark. “As distributors of

morning. I believe this time spent with every

Lash Perfect, Sisters has introduced micro-

single branch manager is hugely invaluable as we talk

blading. This is a new project where we are educating

about things like client complaints, client journeys,

current salons in micro-blading so they can add this

good practice and training, all of which I believe have

to their treatment menu – something we’ve seen to be

been the reason behind some of our branches doing

hugely popular.” As well as this, Sisters has taken on

exceptionally well.”

new brands including Philip Stein and Trevor Sorbie adding to their luxury portfolio. “Introducing Trevor

Changing the way

Sorbie has caused huge excitement amongst the

“When I first joined I spent a week observing Sisters

team, we’ve even got the Trevor Sorbie team from

as a client, and felt some changes needed to be

London coming out to educate our stylists – again

made. One huge new operation I’ve introduced is a

enhancing on the factthat education is key.” PB

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#BARBERPHON

MADE IN ITALY

PROFESSIONAL HAIRDRYER SPECIFICALLY DESIGNED FOR BARBERS

Untitled-17 1

DESIGNED SPECIALLY FOR THE LATEST TRAND - BEARD

21/06/2017 16:41

244 Ener Beauty.indd 1

04/07/2017 11:52

Interview

an interview with

Rossano Ferretti

Hairdresser to the stars ROSSANO FERRETTI talks to us about his newly opened hair-spa and his plans for the Middle East Can you tell us a little about your Italian upbringing? I was born in Campegine, a village of 500 inhabitants in the province of Reggio Emilia, in 1960. My grandfather Renato, a barber, did house calls on his Lambretta and worked in the village square, while my mother Giliola, a hairdresser, opened a two-chair salon in the same village in 1962. My family urged me to follow in the footsteps of tradition, so at the age of 14, I found myself at a hairdressing school.

What made you realise that you wanted to be in the hair industry? As a child who loved natural beauty and the harmony of proportions and even architecture, I felt that through hair cutting I was able to fulfill those elements of my desires.

Our readers are itching to know more about your “method” technique. Can you tell us more about this technique, and how it came about? I travelled all over the world to discover and create my own style. My

natural instinct for beauty led to a revolution in the way of understanding hair styles. I called this revolution “body movement haircut with natural falls in motion”. A haircut with natural fall that became the Invisible Haircut, as called the “Method”.

Why did you decide to open your Hair Spa in the Middle East? Firstly, I wanted to introduce Middle Eastern women the Rossano Ferretti method that appreciates the natural beauty and simplicity of hair. Secondly, my team and I identified the market gap in the Middle East hair and beauty market for luxury haute-couture-style hair cutting. Lastly, considering the Middle Eastern customer behaviour towards globally recognised brands, Rossano Ferretti is the leading world ambassador for the beauty industry and hair spas.

Any plans to open any further Hair Spas in the Middle East? Since the major success of our hair spa in Dubai, we are already expanding to Abu Dhabi with our second hair spa in the Middle East. Our Abu Dhabi hair spa will be double the size of our Dubai hair spa and like Dubai, it will set a new standard for the luxury hair spa experience.>

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ae.skinade.com

Beautiful skin from the inside We all know the importance of looking after our skin on the outside. To achieve your perfect complexion, you must also support your skin from within. Discover skinade â&#x20AC;&#x201C; the skincare drink that nourishes the skin from the inside for beautiful skin on the outside.

For further details and sampling please call WNT Trading LLC on +971 55 4722402

Untitled-13 1

04/07/2017 10:00

Interview

How does the Middle Eastern hair market compare to others?

Have you had to change your treatment menu to accommodate the Middle Eastern clientele?

The Middle Eastern hair market is quite underdeveloped compared to Europe and North America. It has yet to see high-quality hair cutting by hair experts such as our very talented, Rossano Ferretti School-trained international hair experts and Method directors. My team and I are not only trying to provide a unique luxury client journey for the Middle Eastern hair market, we are starting a revolution in the Middle Eastern hair market.

As a leading global hair and beauty brand, we have achieved our current status only by being consistent with our service across the world. Therefore, we have not changed our treatment menu for Middle Eastern clientele. When you walk in to Rossano Ferretti Dubai, your experience will be like Rossano Ferretti New York, Shanghai, Monaco or Maldives.

Tell us more about what you offer in your Hair Spa. What brands do you use? Rossano Ferretti Dubai and the soon-to-be-opening Abu Dhabi hair spas are offering all Rossano Ferretti signature hair treatments, such as our rejuvenating Prodigio ultimate hair treatment and Balayage sunshine coloring technique. To our VIP and celebrity clients, we have also introduced a private VIP Privee room where clients can enjoy privacy. Lastly and very importantly, my recently launched Rossano Ferretti hair care product line, which is made with love in Parma, will be used in each spa. Every product encompasses 30 years of my beauty industry experience and will soon be available in the UAE.

What do you predict will be the biggest hair trends for 2018? Rossano Ferretti is known for its timeless style and natural beauty and therefore hair trends have never been at the core of our ideology. However, I have been influential in significant changes within the hair industry, and I will continue to do so, supported by my team every day. We at Rossano Ferretti do not try to create hair trends, we create change through new technics for new generations. PB

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Trends

GRUNGE The grunge look is back and better than ever this season. With slicked wet hair, alternative lengths and rebellious strands that refuse to stay in place, accompany this look with confidence and flair.

AUTUMN/WINTER TRENDS FROM TONI & GUY

RETURN OF THE FRINGE The fringe made its catwalk comeback this season with a choppy and edgy twist. Whether you prefer a more sophisticated or extreme look this classic cut comes with a style to suit everyone, returning in mini or XXL form.

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Trends

THE MODERN BOB Definitely one of the hairstyles from A/W 17-18 and weâ&#x20AC;&#x2122;ve already seen some celebs rocking it. Lengths must brush the shoulders, along with some textured layers to give it a youthful, yet edgy effect.

YOU GO CURL While the Spring/Summer runways were packed with tight coil curls, this Winterâ&#x20AC;&#x2122;s look is wave more relaxed. Think gently tousled, loose and natural cool-girl hair with a touch of Bridget Bardot.

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SPATEC 17 Middle East

28-31 October 2017 The Ritz-Carlton, Abu Dhabi, Grand Canal, Abu Dhabi, UAE What do you get at SPATEC? • Guaranteed pre-qualified audience of key decision makers • Pre-set appointments with buyers of your choice • Limited competition • 2 full days of exceptional networking • Unparalleled value for money • High quality seminar programme

Your best marketing spend this year! For more information contact: Stephen Pace-Bonello, Event Director spacebonello@questex.com Tel: +356 99458305

www.spatecme.com

59 Marketing

Switching to an

online

booking system

MARIA DOWLING talks to us about the easy

transition of moving your salon booking services to an online platform

THIS YEAR WE LAUNCHED THE MARIADOWLING SALON ONLINE BOOKING PLATFORM, where our clients can now book their appointments at the touch of a button. In my opinion, this service was well overdue in our salon, I’m still surprised to see that many premium salons in the region have yet to flick the switch and trust technology when it comes to their booking channels. While most of my fellow luxury hair salons have fortunately migrated from the traditional “book” to an online system, if we look to our hairdressing peers around the world, we can see that online booking is now an essential part of bringing in new clients and retaining the ones we already have. After all, who wants to lose the opportunity of a booking just because a client can’t get through to us on the phone during salon opening hours or wants to book when they’re sitting at home at night. Here are my three main reasons to switch to online booking.

business is run. For example, we have put everything in a client’s language rather than getting too technical, and it allows them to easily filter their choices by date, time and specific treatment. As we are a colouring salon, sometimes clients aren’t fully aware of what treatments they need – whether it’s a half head or full head of highlights, a root re-touch or a full head colour – which will impact on the time they need to have allocated. Therefore, if any of our appointments are slightly unclear we follow up by telephone once the booking has been received. It’s also important to include an option to request an appointment call-back if the client wants to discuss a specific hair request. The system also shows us who has booked online overnight when we open the salon in the morning.

“We have been using Salon Genius for many years and really rate its usability”

1 It’s easy to do…honestly! It’s not really as complicated as you might think. You may already have a booking system that can facilitate an online booking system and integrate it into your website. If not, there are lots of “off the shelf” packages you can buy which are cost effective and easy to use. We have been using Salon Genius for many years and really rate its usability. When the client books online, the booking goes through to our booking system in real-time for us to approve, so we never run the risk of a double booking.

2 It allows you to manage your stylists’ time My Salon Genius system is set up so it allows the client to be specific when it comes to online booking. With a few pointers when setting up, the software understands the way your

3 Don’t worry about no-shows If someone has taken the time to book online, there’s a high probability they will show up, so if you think booking online increases no shows… then think again. Appointment confirmations are very important and we tend to do our confirmations by telephone in case the client has any queries or changes to their appointment. Some salons apply a late-change or cancellation fee which work in some instances, although we have never had to do this. PB

Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20 years. For more information call: +971 4 345 4225

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Follow in the footsteps of nail techs who save time with ProLinc.

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Treatment News

Make a fresh start Treatments that claim to fight the ageing process are hot this month, plus we review a hot stone massage and hair conditioning treatment

This month we tried… The Red Carpet Facial at The Willow Stream Spa, Fairmont The Palm, Dubai The lowdown: Developed exclusively for the Willow Stream Spa by celebrity aesthetician Dr Rita Rakus, the Red Carpet Facial is the ultimate facial procedure which incorporates all the benefits of the HydraFacial system plus the award-winning BTL Elixis radio -frequency machine. The two therapies combined provide the ultimate lifting and tightening results to theneck and face. The treatment: This treatment offers more than “just” a facial. Using the latest machine technologies this facial dives deep under the skin’s layer to give you the best results. The treatment begins with a face-map. I was intrigued to see how my skin differed since having the face-mapping six months ago and, surprisingly, all looked good and my problem areas have vastly improved. The facemapping session allows my therapist to identify my skin’s key issues and build a bespoke treatment to tackle these. The treatment offers a three-step approach – cleaning, tightening and hydrating, three key elements for anyone looking for an anti-ageing treatment. The therapist begins with the HydraFacial element, which uses hydropower to exfoliate and freshen the skin. Vortex suction is placed over my skin and different settings are used on different parts of my face, such as areas showing pigmentation, fine lines and environmental damage. The next steps involve cleansing with a seaweed and glucosamine serum, a mild glycolic and salicylic acid peel to help unclog my pores, followed by blackhead extraction before my skin plumped with a serum to help keep it moisturised.

I’m then told that the Red Carpet Facial is about to commence. Before we begin, the therapist places a frequency pad on my back to prevent me from getting a shock! I’m told the radiofrequency and red light therapy helps target collagen fibres, improves blood circulation and reduces redness A Dr Levy soothing serum and moisturiser is applied which marks the end of the treatment! Business benefits: The initial start-up costs of purchasing machine equipment like the BTL Elixis and Hydrafacial are high, however the day-to-day running and maintenance costs of using it is low which is an added bonus to your revenue streams. The BTL Elixis in particular is great for facial and body procedures – again allowing you to optomise those initial start-up costs! Also, due to the complementary homecare range, retailing off the back of the treatment should be easy.

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This month we tried… Malibu C Hair Treatment at Vivandi Trichology The lowdown: Malibu C is a collection of customised hair care remedies which are 100 per cent vegan, crueltyfree and formulated without gluten, parabens, sulfates, preservatives and fragrances. These patented remedies feature Malibu C’s freshly-active crystalised vitamin complex of natureinspired ascorbic (vitamin C) in the purest, Before most potent form that is freshlyactivated by the user for optimum results and benefits. PB says: The Malibu C in-salon hair treatment is a two-step treatment, which begins with Malibu’s Crystal Gel Normalizer followed by the Miracle Repair Power Protein Builder to restore vibrant hair and a healthy scalp. The Crystal Gel is applied as the first step to immediately rid hair and scalp of

damaging deposits, caused by a build up of chlorine. It also removes brassiness and discolouration and is the perfect treatment for blonde locks! The second stage is the Miracle Repair which is left on for 30 minutes, allowing the ingredients to repair and detangle the damaged parts. It also seeks out the hair’s weak spots to strengthen the strands from within. The Miracle After Repair is infused with vitamins B5 and E to give added moisture. Business benefits: The cost per treatment is very low (10.94AED) which gives you scope to increase your revenues by 75% - it also comes with a huge variety of take-home products, perfect for retailing.

Treatment News

This month we tried… On the Rocks Massage at Nikki Beach Resort Spa, Dubai Center, Dubai The lowdown: The much-anticipated Nikki Beach Resort opened it’s doors earlier this year and known for the iconic beach parties that they host, there was much speculation as to whether the spa would also live up to it’s name. Spanning over 1,650 square meters, the relaxation sanctuary introduces a distinctive ESPA treatment concept, results driven products and a team of spa experts which bring to life the best of wellbeing in a

contemporary setting. The modern, yet tranquil, designs offers excellent features both inside and out, with seven beautifully-appointed spa suites for men and women, a couples’ suite and a traditional hammam chamber, plus a luxurious outdoor mixed vitality pool. PB says: I am advised to try the Hot Stone Massage, a 90-minute massage which incorporates aromatherapy oils with warm volcanic stones to help relieve deep muscle tension. This treatment is designed to specifically allow a deeper penetration of heat into the skin. A consultation with the therapist is the first stage of the massage; this allows me the opportunity to highlight my concerns before the treatment starts, asking the therapist to pay extra attention to my lower back as I’ve had niggling problems for weeks in that area. At this point the therapist explains that the hot stones work by warming up the body’s deep tissues which relaxes the stiff muscles, in my case this is exactly what I needed. Business benefits: Adding a hot stone option as an extra to your treatment menu allows your employees to up sell if their client has particularly painful areas. PB

professionalbeauty.ae

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ONE COLOR COUTURE SOAK OFF GEL

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This popular salon treatment will enhance your natural lashes, giving the appearnce of thicker longer lashes. Choose from a lift or a curl to achieve the best results that last up to 8 weeks.

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New Products

Gelish A combination of acrylic and hard gel has taken the industry by storm thanks to the brand new PolyGel range from Gelish. This all-in-one formula consists of PolyGel’s breakthrough formula TriPolymer Technology™ which delivers gravity-defying performance for easy application. The unique putty-like viscocity ensures smooth, flawless nails. Call Sawaya International: +971 4 379 9939

Time to shine All the latest innovations from the best professional brands on the market

Kevin.Murphy

Eideal

For dry and damaged hair, the newly formulated detox range from Kevin.Murphy gently exfoliates to remove unwanted minerals and product build-up while at the same time, stimulating and cleansing the scalp. The products are blended with ingredients such as papaya and tea tree extracts for extra cooling effects. Call Madi International: +971 4 338 2773

The Eionic hairdryer from Eideal is lightweight and boasts advanced technology that allows moisture retention in the hair fibres, ensuring that client’s hair is undamaged by the heat. The combination of 2500W power and Ionic technology also means faster drying time and a reduction in static. Call Eideal: +971 4 259 4665

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- “A Wish into Reality”

Dubai, UAE Tel: +971 56 445 2369 Untitled-140 1

www.eideal.com

Beirut, Lebanon Tel: +961 70 366 007 22/08/2017 11:10

New Products

Filorga The new generation Filorga UV-Bronze sun care range is not only a sun protection, but an anti-ageing skincare technology. Offering high protection against harmful UVA, UVB and Infrared rays, the UV-Bronze range employs unique technology called Photo Activated Technology and is perfect for mature skins. Email: Maria.MADADHA@ filorga.com

Skinade A natural peach and mangosteen flavoured anti-ageing collagen drink which contains a patent pending formulation of active ingredients that aim to boost the body’s natural production of collagen and hyaluronic acid. Call Water and Tonic: +971 5 472 2402

Goldwell BONDPRO+ is a two-component system which is tailored to each hair type to protect and strengthen the hair during chemical processes, and during heat driven styling. The bonding system consists of two components: the BONDPRO+ Protection Serum and the BONDPRO+ Nourishing Fortifier, specially created to protect against damage. Call Madi International: +971 4 338 2773

Elemis Elemis’s latest launch is a new addition to the Pro-Collagen collection. Marine Oil contains roaring water kelp, padina pavonica and golden seaweed – a trio chosen for its ability to support moisturisation and visibly reduce the appearance of fine lines and wrinkles. Call Luxuria Trading: +971 4 430 8321

CND The Nightspell autumn collection introduces six new shimmering, jewel-like tones to reflect the nocturnal sky. The shades are: Berry Boudoir, Hypnotic Dreams, Viridian Veil, Eternal Midnight, Lilac Eclipse and Mercurial. The collection is available in both Shellac and Vinylux Weekly Polish. Call Creative Beauty Source: +971 4 257 1213

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Train with us today * Graduate * Obtain DHA licence Train with us today * Graduate * Obtain DHA licence

International qualifications available in • Massage

International qualifications available in • Reflexology Sports Massage •• Massage Beauty diploma – one year •• Reflexology Health and Wellbeing •• Sports Massage •• Diet anddiploma Nutrition Beauty – one year •• Facials Health and Wellbeing •• Makeup Diet and Nutrition •• Facials Waxing Nail Technician •• Makeup Facial Electrics •• Waxing BodyTechnician Electrics •• Nail Salon management •• Facial Electrics •• Body And much more Electrics • Salon management Licenced through KHDA, • And much more

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Calendar

Diary

DATES

OCTOBER 9 – 11 GLOBAL WELLNESS SUMMIT The Breakers, Palm Beach, Florida, USA The 11th annual conference will focus on how new wellness concepts will transform every aspect of human life and how virtual reality is being applied to wellness. Attendees will be able to try the latest technology. www.globalwellnesssumit.com OCTOBER 16 – 18 BEAUTYWORLD JAPAN WEST Intex Osaka, Japan Beautyworld Japan welcomes a wide variety of visitors and exhibitors, providing the ideal platform for beauty business to be developed and new trends to be born. www.beautyworldjapan.com

ALRUBA TRAINING CENTER Hair, Make up, Nails and Cosmetology Courses Visit Us: Burlington Tower, Business Bay Office # 103 504466 Dubai Email : info@alrubatrainingcentre.com

www.alrubatrainingcentre.com

OCTOBER 22 – 23 PROFESSIONAL BEAUTY NORTH Manchester Central, Manchester This is the largest beauty trade exhibition in the North of England, featuring top exhibitors in spa, nails, tanning, equipment and skincare. HJ Live North and Aesthetic Medicine North shows will run alongside the event. www.professionalbeauty.co.uk/north OCTOBER 28 – 31 SPATEC MIDDLE EAST Ritz-Carlton, Abu Dhabi Bringing together the most important spa operators of leading medium-to-large resort, destination, athletic and medical and day spas in the Middle East region to meet with key leading domestic and international suppliers to participate in a series of one-to-one meetings over two dedicated business days. www.spatecevents.com/middleeast

HAIR AND BEAUTY ACADEMY Oﬀers Hairdressing Courses from UK Email : academy-info@hb-academy.ae Block 11, Oﬃce G02 Knowledge Village, Dubai UA33

Tel# 04-4380122/0623 Toll Free 8001422

DELON TRADING Co LLC Provides unique and tested hair care treatments Suite 301, Al Maha Building, Al Diyafah Road, Dubai, UAE Phone # +971 4 3458833 | +971 4 3455005 Email: plook@eim.ae Website: www.perfectlook.ae | www.nanogen.ae | www.magnifibres.ae Gloss Academy Courses starting October 2017 City & Guilds Hairdressing Courses October 8th to 19th Level 2 Award in Foundation Cutting October 15/16 & 29/30 Level 2 Salon Reception October 8th to 19th Level 3 Award in Creative Cutting Gloss Global Courses 3 day Professional Bespoke Training For more information and bookings please contact us on: +971 4 321 6588 Villa 869, Al Wasl Road, Al Safa 2, Jumeirah, Dubai Email: admin@glossuae.com

We look forward to supporting your career development into the world of hair and makeup

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DISTRIBUTOR OF: NUTRALISS PROFESSIONAL LANZA HEALING CARE / SIBEL SPORNETTE PROFESSIONAL Head Office: Al Mansouri Tower, Al Istiqal St. PO Box 5067, Abu Dhabi UAE Tel # +971 2-6263777/ +971 2-6263767 Dubai Branch: Barsha Business Center Al Barsha 2nd floor 205A Dubai UAE Tel # +971 4 3713350/ +971 4-3475534

Semi Permanent Make Up Arabia (SPMU Arabia) Amiea By Marilan PO Box: 392741, Unit 2409, Burlington Tower, Business Bay, Dubai UAE

www.marilan.co/ kasraakbari@spmu.ae.org/ Phone:+9714-2766334

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Spa, Beauty, Wellness and Medical Equipment

PediSpa Series

Libra Horizontal Choreographic Shower Series

MLX Quartz Table Series

MLW Transform Series First Transform Sofa To Massage Table

MLX Limber Series Patented Universal Spa Table

MLW Spa Table Series

Gharieni Middle-East • Dubai Design District D3 • Building 1 • Ofﬁce B208 • Dubai Tel: +971 (0) 55 5 70 60 12 • info@gharieni.ae • www.gharieni.ae

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