Professional Beauty South Africa

AT THE HEART OF THE PROFESSIONAL BEAUTY BUSINESS

incorporating

SPOT ON TREATING ACNE

CALMING EFFECT DE-STRESSING MIND AND BODY

SHOW UP! PROFESSIONAL BEAUTY JOHANNESBURG PREVIEW Jul/Aug 2019 | probeauty.co.za

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25

30

42

In this issue...

Regulars 5 Industry news

Local and international news

46 In the market

News from the Professional Body

Business 12 Ask the Experts

All your questions answered

15 Insider

34 WSW Africa Convention – Meet the Speakers

23 Much more than skin deep

Who will be presenting on what topic

All the latest launches

50 SAAHSP

Special Features

Tracking the industry with stats

Aesthetic Medicine

25 Show of force

48 Skincare equations

Active ingredient combinations

Interview with the CEO of Imbalie Beauty

Professional Beauty Johannesburg preview

37 Smooth operator

Treatment review – Depilève

38 Good hair (free) days Product-based hair removal

41 Not a hair out of place

16 Talking to…Esna Colyn

Treatment review – Beauté Pacifique

Salon International Africa preview

42 As clear as day

Treating acne

Wellness

Nails

18 A walk on the quiet side

51 NailFile

Oxford Healthcare Retreat

Issue 27

Spa Focus 30 A fair prospect

Fairlawns Spa refurbishes

33 WSW Africa Convention – Speaker Spotlight

Hildegard Carstens

48 online @ probeauty.co.za

Welcome

2

A

s is always the case at this time of year, there is a definite buzz of anticipation and excitement in the office as we prepare for our flagship event, Professional Beauty Johannesburg (1 & 2 September, Gallagher Convention Centre, Midrand).

This annual expo has a number of satellite events running alongside it, namely the World Spa & Wellness (WSW) Africa Convention, the Aesthetic Medicine Convention, Salon International Africa, the Professional Beauty Nail Competition, a nail workshop and business seminars.

The Professional Beauty Johannesburg Expo is the prime platform for exposing the latest products, innovations and services in the beauty, spa, nails, equipment and aesthetics sectors. So any beauty professional interested in keeping up to date with global trends is strongly encouraged to attend.

In this issue we run an enticing preview of just some of the brands that will be exhibiting. BTW, we are excited about a change of venue for this year’s Professional Beauty Expo, which takes place in Hall 5 at Gallagher Convention Centre, with Salon International Africa in Hall 4.

Also included in this issue is an interview with Esna Colyn, the CEO of the Imbalie Group. It’s no secret that Imbalie had a somewhat turbulent time last year and we asked Colyn how the Group has weathered that particular storm, so to speak, and how it is dealing with a problem common to the whole industry – the poor economy. Colyn provides some valuable insight in this regard and it’s encouraging to hear that the Group is now on a very positive footing.

Joanna Sterkowicz Editor

@PROFESSIONAL BEAUTY SOUTH AFRICA @probeautyexpo @PROBEAUTYSA

AT THE HEART OF THE PROFESSIONAL BEAUTY BUSINESS

incorporating

Subscribe 7 issues for R510 (RSA) To receive your copy of Professional Beauty call 011 781 5970

Publisher Mark Moloney

011 781 5970

Managing Director Yolanda Knott

083 654 9098 yolanda@probeauty.co.za

Commercial Director Philip Woods 011 781 5970

phil@probeauty.co.za

Editor Joanna Sterkowicz

011 781 5970

joanna@probeauty.co.za

Art Director Alois Sajanga

011 781 5970

alois@probeauty.co.za

Marketing Manager Stacey Platt 011 781 5970 Sales Manager Alexandra Norvall

SPOT ON TREATING ACNE

CALMING EFFECT DESTRESSING MIND AND BODY

SHOW UP! PROFESSIONAL BEAUTY JOHANNESBURG PREVIEW Jul/Aug 2019 | probeauty.co.za

On the cover Cover source: www.shutterstock.com

mark@probeauty.co.za

stacey@tetradeevents.com

082 880 2047 alex@probeauty.co.za

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Additional pics: www.istockphoto.com, www.shutterstock.com

online @ probeauty.co.za

focus on

FLAWLESS conquer with

CLARITY+

NEW

Take charge and help your clients to conquer confidencecrushing breakouts and reveal clear, healthy-looking skin with Environ’s new Focus Care™ Clarity+ Range.

Why clients will choose the new Environ Focus Care Clarity+ Range: The solution to breakout-free, healthy-looking skin is clear with the new Clarity+ Range. This innovative 3-phase system offers a complete skincare solution that is tough on breakouts but easy on skin. Each phase contains products that have been specifically formulated to help Clean, Control and Clear the root causes of breakouts by giving your client’s skin what it needs where it needs it most. For optimal results, clients should combine the Clarity+ Range with a course of Professional Peels, and in time, they should step-up their daily dose of topical vitamin A products.

Why stock the new Environ Focus Care Clarity+ Range: Consumer demand is at an all-time high as studies have shown that approximately 9.4% of the global population is affected by acne breakouts. Therefore as the 8th most prevalent disease worldwide, the confidence-crushing impact caused by painful and inflammatory acne breakouts can lead to serious depression and even suicidal tendencies among sufferers.

It is therefore critical that your clients take early action and prevent breakouts by using a specialist skincare system comprised of the right products containing the most intelligent ingredient combinations that work with breakout-prone skin.

Clean.

2Control. 3Clear.

In the clinical trials run by the the Environ Skincare Institute, 100% of the trialists said that they would recommend the Clarity+ Range because they felt that their breakouts had been successfully treated. Key to the range’s success is the combined daily use of the Sebu-Lac Lotion and Sebu-ACE Oil, and the addition of the SebuClear Masque every second day.

Encourage your clients to #ConquerWithClarity+ so that they can #FocusOnFlawless skin that looks clear and healthy. Environ will provide in-depth product training, an exciting marketing toolkit as well as Global Brand digital and social media support.

Contact Environ Distribution South Africa at 011 262 0264 to find out more about the Focus Care Clarity+Range and how you can give your client’s skin more of what it needs to conquer confidencecrushing breakouts.

Clearly it’s Clarity+.

5 News

News Industry challenged on plastic waste The Beauty Clinic in East London has taken a stand in trying to reduce plastic waste in the industry and is challenging beauty brands and distributors to do the same.

Says Pieter Olivier, co-owner of The Beauty Clinic along with founder, Gwen Pietersma: “We’re very concerned about the amount of plastic that is being used in the industry. Plastic waste is a huge global problem, with tons and tons of plastic floating about in the oceans, polluting the water and destroying sea life.

“I would like to invite all beauty brands and distributors to join in this informal but extremely important initiative.

“As I’m sure other salons might have noticed, when receiving deliveries of stock, often the boxes contain a lot of plastic petals and bubble wrap. Skincare brand, RégimA, has come up with a clever solution for its delivery packaging – instead of plastic, the company uses paper that has been shredded following its use in the administrative running of the business.”

He notes that Environ Skin Care is very strategic in the way it packs its deliveries, as products are stacked neatly together, therefore negating

the need for any protective plastic padding.

Olivier continues: “Carina Franck of Kalahari Lifestyle has created an innovative product to reduce the use of plastic straws – the Eco Stainless Steel Straw Set. “We’re encouraging all our therapists and staff to recycle as much material as possible and we have a special bin for this purpose that is regularly collected by a

recycling company.

“Everyone is worried about global warming and alarmed by recurring news images of giant piles of plastic floating about in the ocean, but I think it’s now time for the beauty industry to do something about it. If we all unite and work together to reduce plastic use and waste in our salons, we can make a positive difference to the world,” concludes Olivier.

Beauty Week set to benefit salons and spas Professional Beauty has launched Beauty Week (7 to 14 October), a national marketing initiative to help salons and spas attract new business and increase profits.

Says Phil Woods, commercial director of Professional Beauty: “We believe this is a much needed initiative to support the industry and consumers in this current economic downturn and we encourage all salons and spas to participate. The idea behind Beauty Week is to give salons and spas the opportunity to attract more business and increase profits. Whatever bookings you

secure as a result of this initiative remain yours 100%.”

“Professional Beauty is committed to actively marketing and promoting Beauty Week with online paid campaigns and public relations, a dedicated directory of participating salons and free marketing material for your salon or spa.”

Any salon or spa wishing to take part in Beauty Week must register their business details on the Beauty

Week Directory (go to www. probeauty.co.za and follow the link) by 7 September and confirm that they are willing to offer the public a 2 for 1 special offer – ‘Bring a friend and receive your treatment free’.

This special offer must be booked during Beauty Week, which runs from 7 to 14 October.

“You can collect free marketing material that you can use to promote this initiative in your salon and spa at the Professional Beauty Johannesburg Show on 1 & 2 September at Gallagher Convention Centre,” explains Woods.

online @ probeauty.co.za

News

6

inbrief // The Sorbet Group has launched its first ever Sorbet SK-N beauty aesthetics store,

Big SA participation in GWD

in Johannesburg’s Hyde Park Corner Shopping Centre, offering treatments for tired, ageing or damaged skin.

// The global anti-wrinkle products market size is anticipated to reach $29.77 billion by 2025, according to Grand View Research, Inc. This projected growth is attributed to the world’s growing geriatric population and rising disposable income.

// Esse, the South African certified organic skincare brand, has launched a range of probiotic foundations, believed to be among the first probiotic foundations in the world.

// ChemicalWatch reports that the EAC – the six-country East African Community trade bloc – has set draft quality standards for member states on cosmetic products, including lipstick and hairspray. // Sothys international trainer Cinthia Montoro recently visited South Africa to launch the the

Grapefruit & Yuzu Oxygenating Seasonal Treatment to spas and salons.

online @ probeauty.co.za

Numerous properties in South Africa participated in Global Wellness Day (GWD), which took place on Saturday, 8 June, with a host of events including yoga, aerobics walks, team wellness events and wellness assessments, together with many charitable deeds performed around the country.

GWD was established in Turkey in 2012 and is the only day on the international calendar that is dedicated to the concept of living a healthier life. Some 130 countries around the world celebrated GWD this year.

Says GWD South Africa ambassador, Celeste Peters: “Although this day is celebrated annually on every second Saturday of June, we are working towards making this wellness initiative continue throughout the year to

promote a wellness culture in a country that has the biggest divide between those who have and the majority of people who do not even have access to basic wellness needs. Our aim is to promote the GWD wellness initiative to change peoples’ lives for the better all year long so that we can make a meaningful difference.”

Participating properties included: Relax Spas; Dee’s African Spa; Zebula Lodge and Spa; Drostdy Hotel; Saxon Spa; Amani Spas; The Spa at The Oyster Box Hotel; Views Boutique Hotel & Spa; Aesthetic Spa Solutions; Cape Grace Spa; Umngazi River Bungalows and Spa; Casa Mia Spa; The Garden Spa in Plettenberg Bay; SAAHSP; BTI; Isa Carstens Academy Pretoria and Stellenbosch; Delaire Graff Lodges and Spa; Camelot Spas; The Spa Consultants; Motorcycles BMW Motorrad; Dare Hair Salon; Gentelman’s Tonic; Black Pearl; Matsimela Home Spa; Pyramid Day Spa; and Yadah Castle Spa.

New moves at Hitech Kanika Olivier has joined the Hitech Group’s Business Development: Gynaecology & Aesthetics division.

She will be responsible for sales and applications of the Intermedic Gynelase and Deka SmartXide (Monalisa Touch) and, in future, the Group’s full aesthetic portfolio.

A qualified radiogapher, Olivier has been in medical/ healthcare sales for the past 23 years, having worked for three mulit-national companies.

“I am extremely excited to introduce our new DEKA range of advanced technology systems from Italy to the South African medical aesthetics market,” says Olivier.

DEKA’s Innate Ability: NEW in South Africa Experience Aesthetic Laser systems taking aesthetic procedures to a new dimension

MOTUS AY Alexandrite & Nd:YAG. Moveo technology.

Painless Hair Removal ALL skin & hair types.

Vascular & Pigmentation.

MOTUS AX Painless Laser Hair Removal on ALL Skin Types & Pigmented Lesions.

ONDA with COOLWAVES™ Revolutionises Body Contouring, Cellulite & Skin Tightening.

LUXEA Multifunctional Platform with Laser (YAG & Diode), Pulsed Light and Radiofrequency for endless treatment options.

SYNCHRO QS4 Multicoloured Tattoo Removal: all depths with 4 wavelengths and square spot size.

Pigmented Lesions & Scars.

SMARTXIDE TOUCH Fractional CO2 and Radiofrequency combined action for total Skin Resurfacing.

Vaginal Rejuvenation – Monalisa Touch.

To learn more about the innovative laser sources and systems for the medical & aesthetic sector: Visit us at Contact: The Hitech Group Professional Beauty, aesthetics@hitechlasers.co.za Johannesburg.

Tel: +27 12 349 1250 / +27 82 575 3755 BOOTH – C15 Facebook: HitechGroupSA

Get the recognition you deserve by entering the Professional Beauty Awards An award that is judged by the industry, for the industry, an opportunity to show the world how good you, your staff and your spa or salon perform.

• Open to individuals and companies alike • Show that you are at the top of your profession • Free to enter A coveted accolade that will give you an additional edge over your competitors and help boost your profile. Go on line at www.probeauty.co.za and click on the ‘Awards’ tab.

Winners will be announced at the Professional Beauty Gala Dinner to be held at The Venue, Melrose Arch on Sunday the 23rd of Feb 2020

a new opportunity to increase your brand profile AWARDS & CONFERENCE 2020 THE VENUE, MELROSE ARCH 23 – 24 FEBRUARY 2020 Sponsored by:

9

The biggest trade expo of its kind in Africa, Professional Beauty Johannesburg takes place on 1 and 2 September at Gallagher Convention Centre in Midrand, encompassing Salon International Africa, the World Spa & Wellness (WSW) Africa Convention and the Aesthetic Medicine Convention.

Also running alongside the show are the Professional Beauty Annual Nail Competition, a nail workshop and free business seminars.

Each year the show attracts in excess of 17,000 visitors, comprising industry professionals intent on exploring the latest

Powell joins Best Lasers

trends and innovations in the beauty, nails, body care, spa and aesthetics sectors. For a sneak peek of just some of the exciting products that will be on show, see pages 25 to 29.

The WSW Africa Convention is targeted at senior spa and hotel management. To view some of the topics and speakers, see pages 32 to 35.

For nail competition information, go to pages 58 and 59.

Aesthetic Medicine Convention Themed, ‘On trend with Aesthetic Medicine Technologies’, the Aesthetic Medicine Convention comprises a twoday programme addressing all of the latest aesthetic technology solutions currently available in South Africa.

Topics include: Combining Chemical Peels with IPL technology; Facial Diagnostics; Wound Healing

News

All systems go for Professional Beauty Johannesburg

Properties of Hyaluronic Acid, Growth Factors and other AntiInflammatory Actives; Pro-fractional Laser Case Studies; Plasma Technology; IPL and Thermo-Based RF collagen remodeling; Aptos Threads; Ethics and Aesthetics; and Next Generation Hair Regeneration, among other topics.

Speakers include Penny Jenkinson; Dr Minoka Nadesan; Dr Marisa Heyns; Lourette du Toit, Dr Johan Botha; Mazanne van Staden; Dr Cobus van Niekerk; Dr Ridwan Mia; Yolande Swanepoel; and Wotjtek Swistak.

For more information about Professional Beauty Johannesburg and all its satellite events, visit www.probeauty.co.za

Santé therapists rewarded for sales performance Nicole Powell has joined Best Lasers as national clinical trainer.

Powell is a qualified somatologist who gained experience at various clinics, salons and spas and on cruise liners.

Says Andrew Best of Best Lasers: “We will be hosting advanced training seminars and workshops with Nicole’s help and we are certain that she is going to be a great asset to our team.”

Seven therapists at Santé Wellness Retreate and Spa were rewarded for their contribution for making comfort zone such as success at Santé.

Says Santé spa executive, Mimmie Lancaster: “Each therapist received a certificate of excellence and a product hamper. It is the first time that Luxury Cosmetics has awarded our therapists for the phenomenal growth in retail and professional sales.” online @ probeauty.co.za

News

10

Aromadough enters professional market Dubbed ‘health in your hand’, Aromadough has started to infiltrate the professional channel.

Says Aromadough owner, Leigh Hind: “We are already in a few independent salons and spas and we also co-brand for them.

Aromadough, which is CE Certified, is exported to Scandinavia, the UK and Germany.

“The great thing about Aromadough is that it combines aromatherapy with touch therapy and colour therapy. It is a silky, soft

ball comprising coconut oil, coconut butter, soy wax and pure essential oils. When you squish or play with the ball, you get the full benefits of the product.”

“The Aromadough ball is 100% natural and non-toxic. We source ingredients from suppliers in and around South Africa, with the exception of some essential oils.”

Trade agreement to boost African beauty industry The landmark African Continental Free Trade Agreement is expected to boost trade in cosmetics, according to a report published by the Financial Times.

This agreement wipes out tariffs for a number of goods between member states.

As of July 2019, 54 of the 55 African Union states (including South Africa) had signed the agreement.

(Source: Global Cosmetics News)

Dimanzi to launch men’s fragrance Originally available to clients of Le Visage Boutique Salon in Johannesburg, the locally created Dimanzi Eau De Parfum fragrance is now successfully retailing in other salons.

The fragrance won the P&C Review 2018 Editor’s Choice Award in the New Product Competition and the market can look forward to a Dimanzi men’s fragrance in the near future.

Says Dimanzi and Le Visage founder, Di Thompson: “I became hooked on fragrance in Paris when I trained at the House of Guerlain.

Having helped launch Guerlain fragrances in South Africa, I have

plenty of experience in understanding how perfumes are created and the stories behind them.

“My late son Rowan was my real inspiration for Dimanzi, when he suggested I create something for myself. I saw an opportunity for a locally packaged, affordable fine fragrance that captured my African roots but also emcompassed the French chic I was accustomed to.

My essential oils are sourced from Grasse, regarded as the headquarters of perfume.”

Two years in development, Dimanzi is described as a green floral with fresh and woody notes.

An ‘evolutionary’ rebranding South African distribution company, Evolution Cosmetic, under director Victoria Wagner, was recently tasked with the immense task of a full rebranding of California-based Dermaquest Inc, a market leader in plant stem cell technology founded

by Sam Dhatt.

“The rebranding process involved modernising the look of the brand, revamping all social media platforms, launching a gorgeous new website and curating cutting edge advertising campaigns that will continue to roll through internationally throughout 2019 and beyond,” explains Wagner.

online @ probeauty.co.za

“Because the perfume’s name is a combination of my name and the Zulu word for water (‘manzi’), I wanted a fragrance that was light and sparkling, without spicy notes,” notes Thompson.

The distinctive Zebra packaging is a direct link to her family’s Burchell heritage.

Business Tips

12

ask

the EXPERTS

Our beauty industry experts answer questions about every aspect of running a successful salon or spa business.

I’m a salon manager whose team includes several millennials.

What is the key to managing them?

I would like to quote the late Canadian-American correspondent, Morley Safer, who said: “The workplace has become a psychological battlefield and the millennials have the upper hand, because they are tech savvy, with every gadget imaginable almost becoming an extension of their bodies. They multitask, talk, walk, listen and type, and text.

And their priorities are simple: they come first.”

The millennials are indeed a breed on their own – they are not aware of what it was like living in an era without mobile phones, tablets, computers and, lest we not forget, Instagram.

I believe millennials need the following to function at their optimum level: • Regular feedback – they are not good with random feedback sessions • Constant praise and affirmation – a simple ‘thank you’ will have them break out in a huge Colgate moment

online @ probeauty.co.za

• They prefer to make their own decisions or be involved in the decision-making process in order to feel valued • They crave growth and development • They aspire for work-life balance • They are team-orientated – they need to feel a sense of belonging and thus perform well within a team environment It’s vital to understand the key personality traits of millennials and to adapt your management style accordingly. Millennials admire and take their lead from inspiring leaders so play the part; practice what you preach. Management must provide clear direction and goals. Share the organisation’s vision, mission and objectives and live these values as a leader.

Take advantage of their techno savvy skills in the workplace; think out of the box when it comes to leveraging off these skills for the benefit of the business.

Utilise millennials in groups and/ or teamwork as they collaborate well and foster creativity.

Millennials are very loyal and dedicated employees but they do need to be valued and feel that they contribute and form part of the bigger team.

Source 1 – Psychology today – Manage Millennials Successfully www.google.co.za/amp/s/www. psychologytoday.com/us/blog/ cutting-edge-leadership/201005/ how-lead-the-millennialgeneration%3famp Source 2 – Human Resource Director – Tips for Managing Millennial Employees http;//m. hcamag.com/hr-business-review/ workplace-relations/tips-formanaging-millennialemployees-247055.aspx

Philippa Abbott is a fully qualified therapist and make-up artist who has worked on cruise ships and in spas in London and South Africa. She started Spa Sense in 2010 to assist clients with turnkey spa solutions. helenm@santeretreat.co.za

How often should I get my laser equipment serviced?

Scheduled service intervals are usually determined by manufacturers and device technology. The following should be standard checks during a service visit: software, dust, cooling, filters and calibration.

However, to avoid unnecessary and costly service calls, and to ensure warranty and insurance conditions are met, your in-house care can help. Monitor water reservoir levels and check for leaks.

Minimise dust in treatment rooms by vacuuming at least twice a week.

Clean applicators after sessions, as dust or product residue on light guides and on other applicators can cause damage and affect the efficacy of the device. At your scheduled service, a dust blow-out should be performed.

Calibration of light-based devices ensure accurate performance.

Suppliers/ approved service technicians should use the manufacturer’s required power/ calibration test kit at service visits.

Software updates are often an important means of keeping your device current.

Devices containing sensitive optical components and those using water cooling systems (IPL, laser, some RF devices) should be serviced at least every six months and should include manufacturer specified water and filter changes. Radiofrequency energy devices are generally more robust and one scheduled service visit per annum is acceptable.

In all cases, patient safety is at stake, and ultimately your business reputation and investment.

Gary Price is the general manager of the Africa division of Venus Concept, a medical aesthetic device manufacturer with an industry first business model that provides cost certainty on device access and maintenance. info.za@venusconcept.com

Business Tips

13

It could never happen to you…right?

But what if it did?

The client’s skin reacts to a treatment, perhaps you forgot to do a patch test…maybe?

Or somehow damaged the cuticle during a nail treatment….

They get an infection and demand compensation.

Whatever the reason, these things happen and somebody has to pay!

Will your insurance cover this?

For full product indemnity insurance at an affordable price, contact Monique Joubert for a chat.

E: monique@probeauty.co.za

INSURANCE

Peace of mind for you and your clients

15 Business Business Trends

Insider

Insider, our exclusive business round-up, polled beauty salons and spas in South Africa to track business in May 2019.

Insider Spa

Spa business in South Africa is clearly booming as the majority of you (a whopping 91%) reported an increase in treatment business in May, as compared to the same time last year. In the case of some spas, the increase was only very slight and one particular spa noted that while its treatment business had increased, it was coming off a very low base from last year.

Reasons cited for increased business included a hike in treatment prices, serious marketing, and teams being more focused on add-ons. Retail business was also up in the majority of cases.

We asked you what the most popular holistic treatment in your spa is and aromatherapy came up tops, with some spas offering reflexology as well. Reiki, offered at some spas as an on-demand service, and is not a particularly popular treatment.

In terms of offering lash services, none of the spas polled offer extensions, but some do offer tinting (although it is not much requested) and keratin lash lifting.

Insider Salon

Salon treatment and retail business at South African salons has still not experienced a very much needed upturn, as the majority reported a drop in revenue compared to May 2018.

As usual, reasons cited for the poor performance were the poor economy and political uncertainty. However, many salons were looking ahead and anticipating increased business in the spring and summer months.

We asked you about the lash services you offer and all of the salons polled offer lash tinting, with many offering either lash extensions or lash lifting or both. Those offering lash extensions affirm that this is a very popular service. PB

The month in numbers

SALON 48

SPA 63 AVERAGE TREATMENT ROOM OCCUPANCY

AVERAGE TREATMENT ROOM OCCUPANCY

%

%

HOW DID TREATMENT BUSINESS IN MAY 2019 COMPARE WITH MAY 2018?

91% 2% 7% BETTER

SAME

WORSE

HOW DID RETAIL BUSINESS IN MAY 2019 COMPARE WITH MAY 2018?

75% BETTER

0% SAME

25% WORSE

HOW DID TREATMENT BUSINESS IN MAY 2019 COMPARE WITH MAY 2018?

24% 17% 59% BETTER

SAME

WORSE

HOW DID RETAIL BUSINESS IN MAY 2019 COMPARE WITH MAY 2018?

8%

BETTER

23%

69% WORSE

SAME

online @ probeauty.co.za

Interview

16

Talking to...

JOANNA STERKOWICZ speaks to ESNA COLYN, CEO of the Imbalie Beauty Group, about franchisees, in-house brands, the past, the present and the future.

Imbalie Beauty currently has 102 beauty salons in its national footprint through the Placecol Skin Care Clinics, Perfect 10 and Dream Nails Beauty Salons brands. How have your franchisees managed to weather the tough economic climate?

Imbalie Beauty’s ongoing training offered to our Franchise Partners and their teams ensures that clients are satisfied and keep coming back – this is the lifeblood of our business. online @ probeauty.co.za

Imbalie Beauty will only open new salons if the business case is solid in terms of location and an owner-operator is available to be hands-on to manage the business.

The following have also proven to be great tools to assist our Franchise Partners in a tough economy: our Rewards Programme; our Imbalie Connect Portal to assist Franchise Partners with local salon marketing; and the introduction of Edcon account cards into our salons.

Do you expect any new stores to open this year?

We have started to see some green shoots and a slow recovery in the marketplace.

Imbalie Beauty will only open new salons if the business case is solid in terms of location and an owner-operator is available to be hands-on to manage the business.

Our award-winning skin care products are available to customers in our own salon footprint, and can also be purchased from large retail groups, pharmacies, independent salon outlets and on various on-line platforms.

What is Imbalie Beauty’s reach into countries beyond South Africa?

Our Placecol skin care range is available cross border via Edgars in Namibia, Botswana and Swaziland.

What are your plans for the Group going forward?

In one of our strategic moves, we have launched a wellness platform through the hosting of events into our Group.

This process started in August 2018 and has started to gain momentum. We are very excited about this initiative as the overall well-being of our customers is of the utmost importance to us.

Last year seems to have been somewhat turbulent for Imbalie Beauty.

Please comment.

From 2015 to 2018, we experienced rapid growth and launched many new initiatives which we felt necessary as an executive management team. One of the aspects that had been the most challenging in our Group in the past 12 months has been the management of leasing. In certain cases many of our salons are older than 10 years and these leases have continued to escalate year after year and have become unsustainable in a

tough market. We are taking a disciplined approach towards re-negotiating the terms of our leases with some of the major landlords in South Africa.

During this turbulent time, did your franchisees express any concern about the future of imbalie Beauty?

The majority of our Franchise Partners have been in the industry for more than 10 years (with many even longer), and have had experience with previous market downturns.

They are confident in the brands they represent. As a team, we have weathered the storm together, emerging stronger and more resilient. We are still listed on the JSE as Imbalie Beauty Limited under the Altx division.

One of the aspects that had been the most challenging in our Group in the past 12 months has been the management of leasing.

Last year Business Insider ran an article saying that Imbalie Beauty was going to buy two engineering and construction companies operating in South Africa and Botswana.

Please comment.

We have terminated our discussions in this regard.

For how long has Imbalie Beauty been in existence?

Our Group celebrates its 40year milestone in January 2020.

Elma McKenzie, a legend in the South African beauty industry,

was the founder of our awardwinning Placecol skin care range back in the 1980s.

A few years ago you launched the newly formulated Placecol Premium Line – how was that received in the market?

Very well! We received an award as the overall winner for our Placecol Illuminé range for mature skin from the Pharmaceutical and Cosmetic Review in 2016, for which we won a trip to London to visit Incosmetics.

June 2019 saw the launch of our revolutionary Placecol Excellence skin care range. We describe this range of products as biological solutions because they penetrate the skin at a cellular level to deliver optimal results from the inside out.

What is Imbalie Beauty’s strategy regarding therapist training?

Our mission is to improve and empower lives and to make a positive change in the world.

Historically we have delivered this one client at a time by making women feel better about themselves. We take our mission seriously, and in this regard we train a very large amount of therapists, nail technicians and hair stylists – creating opportunity for employment in a difficult economy.

Our Imbalie Beauty Training Academy is SETA and ITEC accredited. Between January to May 2019, we have educated more than 686 students on both existing and new skills, which gave us immense pleasure.

We formally introduced our learnership programme in 2019.

Through the Imbalie Beauty Learnership, 10 post-Matric students are eligible to receive beauty skills training every month, at no charge. These young ladies will be selected monthly through an interview process. PB online @ probeauty.co.za

Interview

17

Wellness

18

A walk on the quiet

side

JOANNA STERKOWICZ is invited to experience the Oxford Healthcare Retreat, a boutique wellness guesthouse with spa facilities that offers stress relief and health management.

F

rom the moment you enter the Oxford Healthcare Retreat, there is an air of tranquility that permeates through this luxurious and spacious guesthouse. That’s quite surprising considering that it is just one block up from Johannesburg’s bustling Melrose Arch precinct.

The retreat is situated in a stunning heritage home that has retained many of its original fittings, such as the beautiful wooden floors and a traditional, decades-old Aga cast iron stove.

Yoga teacher and massage therapist, Karen Turis, who also serves as one of the retreat’s managers, greeted me on arrival (check-in time was 4pm) and presented me with a programme for my Nourishing Overnight Experience package.

First off, I would have a deep tissue massage, followed by a light dinner and then later

online @ probeauty.co.za

But I must emphasise that the retreat is not a rehabilitation centre – you have to be ‘clean’ to be a guest here. in the evening, a session in the sauna, followed by time in the music sensorium and culminating in flotation tank therapy. In the morning there would be a Kundalini yoga class and a designer breakfast before check out.

I had previously completed an in-depth client consultation form, which comprised detailed questions about my medical history, stress levels, lifestyle and diet.

Journey My deep tissue massage took place in a sectioned off area of the yoga studio and was performed by Turis in front of

a flickering fire, given that it was pretty cold that evening. Turis noted that the massage would help relax my muscles and assist in lymph drainage.

I then had a light, delicious meal cooked by Chef Musa and relaxed in my luxurious en-suite bedroom upstairs, which has a balcony overlooking the picturesque garden.

Half an hour later I was ready for my sauna session, but as I have a notoriously low tolerance for heat, I only stayed in the sauna for a few minutes before showering off and lounging in the adjacent Music Sensorium, listening to calming music.

Floating I then made my way to the flotation tank which is like no other that I’ve come across, in that it is housed in its very own building and has skylights in an elevated roof. The idea is that guests float with their eyes open, looking at the trees that overhang the roof and the sky

Wellness

19

Origins

beyond. This tank is considerably larger than the average flotation tank, which is great because you don’t hit your head on the pool edges every other second.

In addition to the tank and sauna, there is also an outdoor heated pool for guests to enjoy.

By 8pm I had completed my evening activities and retreated to my room. I was by now quite sleepy after the detoxing nature of my treatments and so went to bed promptly after showering.

It was literally the most comfortable bed I’ve ever slept in.

After a sound night’s sleep, I got up for my 8am yoga class and was given the retreat’s in-house ‘Green Juice’ – a surprisingly delicious, reviving concoction comprising cucumber, celery and kale.

As I was a yoga ‘newbie’, Turis specifically tailored my Kundalini class to beginner status, focusing on deep breathing techniques. I soon realised how shallow and incorrect my breathing actually was.

On completion of the class, I had a delicious breakfast before checking out. It really was a wonderful, relaxing experience and I would gladly have spent more time there. I felt serene and invigorated as I left the retreat to face the day.

A week prior to my visit I interviewed the retreat owner, Julia Halstead-Cleak, a clinical psychologist who practices at a mental health day hospital, the Oxford Healthcare Centre in Saxonwold.

“It was from there that the idea of the retreat, which we opened in May last year, was born,” said Halstead-Cleak. “But I must emphasise that the retreat is not a rehabilitation centre – you have to be ‘clean’ to be a guest here.

This retreat is for people who don’t need a hospital but who are seeking relief from stress. Here we focus on how stress plays out on the body.”

Halstead-Cleak spoke about the autonomic nervous system and how people who feel stress may

experience difficulty in sleeping, panic attacks, road rage, etc.

“One part of the autonomic nervous system is the sympathetic nervous system, which is often termed the fight or flight response.

When you are stressed, you produce too much cortisol, so you get annihilation anxiety – racing thoughts and the feeling that you will split into a thousand pieces. Because human beings are not designed to spend too much time in sympathetic nervous system, we shift into the parasympathetic nervous system.

This is not a state of clinical depression as such, but rather a depleted, exhausted place where grief sets in (i.e. anxiety connected to loss). So, if you are balancing between the two nervous systems then you can’t escape anxiety – just the flavour of the anxiety changes. >

online @ probeauty.co.za

Wellness

20

“At the retreat we try to stabilise the nervous system because it impacts on the body in that you can’t have a calm mind and an agitated body. So, our aim is to calm the body and get it down to the 1 Hz (hertz) frequency – the same frequency as nature, the tides and the moon. For instance, when you go to the beach, mountains or forest, after a day you start feeling de-stressed and you start to revert to the rhythm of nature. Living in Johannesburg we are all in quite a hyper vigilant state because of the noise, traffic and crime.

“We try to get guests to get away from all of that; our goal is to nourish people and replenish their energy and psyche through important areas.”

and then not eat for the rest of the day. This is not good for maintaining balance.

“Most stressed people will have gut problems and in fact, the majority of them suffer from either IBS (Irritable Bowel Syndrome), leaky gut, or diarrhea. In the early morning we offer guests our ‘shots’ – these are natural tonics formulated by an expert from the UK to be of benefit to the gut,” commented Halstead-Cleak.

Biological In terms of energy and touch therapy, reflexology and reiki sessions (performed by Beverly Feldman) are offered, as is craniosacrial therapy practiced by physiotherapists.

Sensory

Gut health One of these areas is gut health, hence the big emphasis on nutrition. This basically means a no sugar, low carb food plan, devised by a nutritionist. (For instance, my dinner consisted of sole, sweet potato and a medley of fresh vegetables.)

“Gut health is so important that when I do a psycho analysis consultation, the first thing I ask is about the client’s gut. Stressed people will tend to eat in bursts

online @ probeauty.co.za

and Kundalini yoga, which also has applications for nervous system.

Yoga technology uses specific protocols to bring the body back to its natural state.”

Halstead Cleak added: “Kundalini yoga is the only yoga that’s been mapped for psychological problems. Research shows that yoga is more effective than anti-depressants.”

In her classes, Turis sometimes does ‘journaling’, where guests are given a notebook during the yoga class and encouraged to write down what they are feeling.

There is also a tennis court on the property and clients may opt for boxing classes with a personal trainer, as boxing is an excellent cardio exercise that uses the brain for sequenced movements.

Physiological She went on to explain that when you are depressed, anxious and disconnected, you need to exercise as a form of stress release. Thus the retreat offers walks to the nearby bird sanctuary, as well as yoga and expressive movement classes.

Said Turis: “We work with Pranayama breathing techniques to balance the nervous system

As Halstead-Cleak explained, human beings are triggered by the senses, but they can also be calmed through the senses, hence the presence of the Music Sensorium, where guests listen to higher-pitched, melodybased sounds.

The sauna offers an effective method of detoxing, while flotation therapy revolves around weightlessness, which is good for relaxing the nervous system.

Epsom salts are added to the flotation tank to promote detoxing.

Halstead-Cleak believes the Oxford Healthcare Retreat is unique in that it combines body therapies and medical therapies.

“Our packages are designed to accommodate what people need and have been developed by a team of accredited medical professionals to provide meaningful and effective strategies to enhance your overall sense of well-being,” she concludes. PB

Gravity Black Mud Mask Using one of the most advanced, unique and innovative techniques, Black Pearl has created for you the Gravity Black Mud Mask inspired by the force of gravity. The mask directly infuses the skin with active ingredients including vitamins, pure oils and plant extracts vital to healthy appearance and even tone. These active ingredients accelerate cellular dynamics and effectively exfoliate dead cells. The mask puriďŹ es and cleanses the skin without drying and prepares it for maximum absorption of moisture and nourishment. It gives the skin a clear, radiant and even tone, a ďŹ rm and supple look and a silky smooth texture.

w w w. w e a r e b l a c k p e a r l . c o m | f a c e b o o k . c o m / w e a r e b l a c k p e a r l

23 Treatment Review

Much more

than

skin deep JOANNA STERKOWICZ is invited to try Beauté Pacifique’s brand new Density Repair Advanced facial, which incorporates use of the 4th generation DermaScan ultrasound skin scanner.

M

y treatment took place at the luxurious For Beautiful Life Medical Aesthetics clinic at Terenzo Suites in Johannesburg. The clinic is owned

by Dr Nadia Dannhauser and has the distinction of being the first ever Beauté Pacifique flagship practice in Johannesburg.

A Danish medical skincare brand, Beauté Pacifique is synonomous with the DermaScan, which is able to produce high resolution ultrasound images of the skin, deep into the dermis.

My treatment was performed

by Erna Keevy, Beauté Pacifique South Africa’s master trainer, who explained that the Density Repair treatment changes the structure of the skin.

Keevy conducted an in-depth consultation, focusing on my lifestyle and medical history. She then scanned my skin with the DermaScan, just above my right cheek. This scan will be compared to that of my next treatment in two months. In the meantime, I will use the same Beauté Pacifique products as utilised in this facial.

Said Keevy: “The first step is to rebuild the epidermis and make it thicker so that it doesn’t experience TEWL

(Transepidermal Water Loss).

We also need to increase the density of the dermis, where the collagen and fibroblasts are found.”

She performed the relaxing Welcome Touch and then cleansed my eyes with Beauté Pacifique Waterproof Eye Make-up Remover.

Following this was a double cleanse with Cleansing Milk – Dry Skin. This gentle cleanser contains squalane (an oil that naturally occurs in human skin), citrus lemon fruit extract, a form of vitamin C, and licorice root extract for its wound healing properties. Next came the application of Toner – Dry Skin, a light, alcohol free gel toner with glycerin and aloe barbadensis leaf juice powder.

Keevy commenced the mask phase of the treatment by combining the Instant Hydrating Mask and X-tra Dry Skin Fix and using it as the medium for a 10-minute massage.

“The Instant Hydrating Mask is designed to recover lost moisture balance and to

minimise fine lines and wrinkles,” commented Keevy. “Key ingredients include squalane, hydrolysed collagen and tocopheryl acetate (vitamin E) and retinyl pamitate (vitamin A).

As its name suggests, X-tra Dry Skin Fix is an extremely moisturising and repairing cream.”

Following the massage, Keevy applied the Submersive Serum Paradoxe. This product is based on new medical discoveries relating to a sophisticated Chilean grape seed extract (GSPE).

It diminishes excessive redness and provides anti-oxidative defence against free radicals, while reducing signs of ageing.

To end off, Keevy applied Crème Paradoxe Anti-Age Chilean Procyanidin Eye Cream, which combats free radicals, as well as Crème Paradoxe Anti-Age Chilean Procyanidin Day Crème, followed

by Stay Beautiful SPF. My skin looked radiant and hydrated post treatment. I am really looking forward to using my homecare products. PB CONTACT: Blue Sky International on erna@blueskyinternational.co.za online @ probeauty.co.za

JOHANNESBURG GALLAGHER CONVENTION CENTRE 1 – 2 SEPTEMBER 2019

Join us

for all things

beauty 17,000+ Beauty Professionals

300+ Leading Brands

4+

3+

Educational Competitions Opportunities

Register now for FREE and save R350, visit www.probeauty.co.za to get your ticket

25

force

Professional Beauty Expo Preview

Show of

The PROFESSIONAL BEAUTY JOHANNESBURG EXPO, the largest trade show of its kind in Africa, runs at Gallagher Convention Centre on 1 & 2 September. Visitors will be able to see the latest products and technologies in the skincare, beauty, nails and medical aesthetics sectors.

SKINCARE LOUNGE ANESI Lab Institute - C17 www.exclusivebeauty.co.za ANESI Lab Institute has the latest in skincare technology. Visit the stand for a free skin analysis with the improved SkinView device. Visitors can take advantage of opening order deals during the show.

Beauté Pacifique Clinical Skin Care - F25 www.beaute-pacifique.com/za The Masculinity range of Beauté Pacifique Clinical Skin Care products is dedicated to the needs of masculine skin, making it easy to maintain a fresh and healthy appearance. Masculinity consists of four very effective skincare products, created to give fast and very visible results.

Nucarro - F20 www.nucarroskin.com Nucarro products are scientifically formulated with functional active ingredients that have proven dermal penetration to ensure optimal results. Uniquely, Nucarro’s professional range promotes balance and healing at cellular level, due to advanced science.

Placecol Skincare - C28 www.placecol.com Visit the Placecol stand for demonstrations of the ‘Food for your Face’ wellness facials and gift voucher giveaways. Show visitors can discover the newly launched Placecol Excellence range (positioned as the Superior biological solution) and enter Placecol’s exciting competition.

Yasumi - E21 www.yasumi-cosmetics.com Since its establishment in 2003, Yasumi has successfully conducted operations in the beauty, spa and wellness domain. It has created a strong, recognisable franchise brand, as well as advanced professional and retail lines of skincare products. >

online @ probeauty.co.za

Professional Beauty Expo Preview

26 EXHIBITOR HALL Acapella Fragrances - S10 www.acapella.org.za

Acapella Fragrances, manufacturers of Sunbird Products, offer entrepreneurs a business opportunity to achieve excellent, sustainable financial success. With low start-up costs, fine quality and affordable perfume products and one of the best reward systems in the direct selling / network marketing industry in South Africa, Acapella can become a valuable source of income.

Aeon Skin Solution - R23 www.aeonskinsolutions.co.za Aeon Skin Solution offers free skin analysis to ensure the best solution for problem areas is recommended.

The company also offers advanced treatment for the removal of skin tags, skin moles and freckles, etc.

Aromadough® - F7 www.aromadough.co.za

Bio Sculpture - L21 www.biosculpture.com Bio Sculpture will demonstrate various products from its range, launching brand new products and offering amazing discounts on selected products.

BTL Medical SA - B7 www.btlaesthetics.com BTL Unison – the most complete non-invasive cellulite treatment on the market today.

Aromadough® is a 100% natural, locally made aromatherapy stress ball formulated with cocoa butter, coconut oil and pure essential oils.

Order Aromadough® on the stand and receive a 10% discount on all orders over R2,000.

Best Lasers - E11 www.bestlasers.co.za Best Lasers will showcase a new product – the Soprano Titanium.

The company will offer up to 20% discount over the two days of the show.

online @ probeauty.co.za

CE.way Regulatory Consultants N32 www.ceway.eu Do you want to sell your cosmetic products in Europe? CE.way offers regulatory consulting and testing services, including product information file preparation; stability tests; challenge tests; efficacy tests; safety assessments (CPSR); CPNP notification (EU product notifications); and EU cosmetics responsible person services.

CE.way also covers the US, Canada, China, Russia etc.

Creative Glamour - P24 www.creativeglamour.co.za Don’t miss out on the brand new Alcohol Activated Paint palettes and Creative Glamour’s new light feel, long lasting, silicone based liquid foundations. Show prices will be offered.

Collagen Lift Paris - J20 www.collagenliftparis.co.za Collagen Lift® Paris is launching Luminous Gold, the all-in-one solution to prevent dark spots, reduce wrinkles and increase plumpness, plus sun protection.

Crystal Nails SA - L24 www.crystalnailssa.co.za The brand of champions – Crystal Nails SA is dedicated to offer the best nail products in the world. The latest products will be on display at the stand – Aqua-ink, Bubblegum Gel, Fusion AcrylGel and the newest Crystalac colours for Spring.

iTEC and VTCT - F11 www.itecworld.co.uk Market-leading specialists, iTEC & VTCT, provide international qualifications in over 40 countries.

Awarding for over 50 years, they offer high-quality, robust and regulated qualifications and assessments in a range of sectors.

JiuJiu - H21 www.jiujiu.co.za JiuJiu specialises in nail art, nail art stones, nail files and buffers.

Kalahari Life Style - E4 www.Kalaharilifestyle.com Kalahari is an international award winning phyto-effect skincare range. Its Alpha lipoic complex won Woman&Home magazine’s 2019 award for most innovative skincare product. Visitors to the Kalahari stand will find out how to transform their business and effectively grow the bottom line.

Elysium Aesthetic Holdings - C11 www.elysiumholdings.co.za Visit Elysium at stand C11 to experience innovative new possibilities to take your beauty to the next level.

EyEnvy - M8 www.eyenvy.co.za Show visitors are invited to check out the new Dreamliner (eyeliner) and Eyedefine (liquid eyeliner at the stand. Both are smudge proof and so easy to apply.

Genop Healthcare - C26 www.genop.co.za Exuviance by NeoStrata is a results-driven dermocosmetic range developed by the founders of the NeoStrata brand.

This range is sold through the salon channel and consists of a range of superficial ‘lunchtime’ peels, facial protocols and homecare products, based on patented NeoStrata technology.

GLAM PRO / VELENA South Africa - J5 www.glampro.co.za Massive 20% discount on all products, valid from 18 August to 10 September (at the Professional Beauty Show, as well as on the Glampro online shop, and at all distributors nationwide).

Isa Carstens Academy® - A26 www.isacarstens.co.za Isa Carstens Academy® offers many new advanced online short courses to empower industry professionals within the field of aesthetics. A 20% discount will be offered. iSpa - K22 www.i-spa.co.za i-Spa, one of the leading salon and suppliers in South Africa, will be exhibiting at Professional Beauty Johannesburg for the first time.

I-Spa will be selling from the stand and running great specials.

Lays Beauty - L14 www.lays-beauty.com The new Lays Body Oil Spray will be launched. This completely natural product with shimmer effect contains no colourants, no perfume, no silicone and no preservatives.

Lamarie Cosmetics - M25 www.Lamarie.co.za Lamarie Cosmetics will be performing skin analyses with the face scanner, and recommending the best products for clients. The beauty bar is a new gadget that gives an instant facelift, as will be demonstrated on the stand.

Lime Light - G5, G4 www.limelighthb.co.za Lime Light is excited to present a huge selection of furniture, equipment and salon products at massive discounts of up to 50%.

Come to one of their stands at the show to experience great service, price and quality.

Lipfinity / Nanacoco - K32 Lipfinity are quality lipstains at a fraction of the price of other lipstains.

They cater for all ethnic groups and have colours to suit every skin tone. >

online @ probeauty.co.za

Professional Beauty Expo Preview

27

Professional Beauty Expo Preview

28 Linds Distributors - M21 www.lindsdis.com Nanacoco Professional is an established American Cosmetic brand that recently launched in South Africa. A professional make-up artist will perform makeovers on the stand. A new nail lacquer with a 10free formula that is also vegan and cruelty free, will be launched.

Great show specials.

MELLI CARE - F16 www.mellicare.com This Polish brand is looking for a distributor in South Africa. It offers natural cosmetics for dry and demanding skin. Recommended for healthy skin and for people suffering from autoimmune or genetic diseases, a side-effect being dry, itchy, cracking and keratinous skin.

throughout the show, where shoppers at the stand could win the entire, long lasting Liquid Lipstick range to the value of over R20K.

LOOKING GOOD LCN - B12 WWW.LCN.CO.ZA The company will introduce LCN Soft Plasma. With proven technology, the Plasma lift is perfect to treat ageing skin, improves photo damaged skin, bringing fresher, firmer, more youthful looking skin, improving fine lines and sun damage. It’s the only treatment that has a proven record of generating new skin.

Nailsforu - H5 www.nailsforu.co.za

Photizo Light Therapy - B28 www.photizo.net

Lilian Terry International Spa & Wellness Products - K5 www.lt-international.com Visit Lilian Terry International to experience LTI complexes, wraps and cups as well as to take advantage of show specials.

LTI directors Dr Kateryna Tsvyetkova and Derek Terry will be in attendance to perform demos.

Luscious Lashes & Brows - S3 www.lusciouslashesinternational. com Show visitors are invited to test the new Rooibos Foaming Lash Shampoo. This truly South African ingredient has been added to the Luscious Lashes International range of lash shampoo and cleansers due to its wide range of antibacterial and anti-aging properties, as well as its mild action on the tender skin around the eyes.

online @ probeauty.co.za

Polish Applique is a new, easy to remove LED / UV cured GEL TOP COAT applied over your favourite brand of base coat and polish.

It promotes a smooth, gel like effect and improves performance and longevity, while providing a protective, hard-wearing, durable polish overlay. Magnificent high gloss surface shine and toluene, formadehyde and DBP free.

NSI AFRICA - H6 www.nsiafrica.co.za NSI will launch PolyPaste, Rubber Base and many other new additions. A PlayStation with some of the products will be on the show floor for anyone who would like to physically feel the product and test it on a tip.

OFRA Cosmetics S.A Distributors - L28 www.ofracosmeticssouthafrica. com OFRA Cosmetics will launch its new Glow Up rebranded packaging in Highlighters and Liquid Lipstick in new shades. The first 300 shoppers at the OFRA stand will receive a complimentary long lasting Liquid Lipstick. OFRA Cosmetics will run a lucky draw

ORIENTANA - D11 https://www.orientana.pl/en Orientana has a strong point of difference vs other cosmetics in that it is a natural cosmetics brand made from Asian herbs.

Photizo Blush recently won the Woman&Home Best Skincare Device award. Visit the stand to see the full range of LED light therapy models and discuss reseller opportunities.

PURE SMILE - G12 www.puresmile.co.za Pure Smile is a 30-minute teeth whitening treatment that can gain up to nine shades. It is painless with no gum sensitivity or irritation. Show special – R390 (instead of R790).

A value pack will be offered at R390 (instead of R490) containing activated coconut charcoal, bamboo toothbrush and instant whitening toothpaste: Radiant Healthcare - C20 http://radianthealth.co.za Radiant Healthcare will be launching their new hydrofacial system.

Red Velvet Gel Nail Manufacturing - H24 Www.redvelvet.net Red Velvet will launch a new soak off formula that needs only to be applied on top of the nail, saving time and costs for acetone. Other products on offer include nail art, cat eye, glow in the dark, glitters, gel nail stamp art, temperature changing colours, chrome and hollow powder.

RégimA Skin Treatments - C5 www.regima.zone Multiple award-winning skincare brand RégimA will highlight its world first technology, the Ultimate Anti-Ageing Decadence, and the most powerfully penetrating Double Whammy Peel, as well as detoxifying, purifying, oxygenating, slimming and lifting products.

RégimA is an exclusively medical, in-salon/ spa range.

Salon Specifics - L5 www.salonspecifics.co.za

Spraytan Sunless Tanning - S4 www.spraytan.co.za For a natural ‘just off the beach’ bronze, look no further than Spraytan, an importer and distributor of world class professional sunless tanning equipment and solutions. Hugely discounted prices will be offered.

Smart Buy Depilève - F10 www.smartbuy.co.za Smart Buy Depilève is launching its new Comfort Black Cartridge strip wax. A 10% discount will be offered on all products ordered at the show.

International Depilève trainer, Manolo, will perform demos on the stand.

Sureswipe - G7 www.sureswipe.co.za Sign up for a Sureswipe Gift or Loyalty Programme at the Sureswipe stand and receive the first card artwork valued at R499 for free.

T&C’s apply. Those wanting to take up the offer must sign and leave their contact details when visiting the stand. Deal ends at 4pm on 2 September 2019.

Since 1998, Salon Specifics has been perfecting a product range boasting consistently excellent standards. They are competitively priced, locally manufactured and contain the highest quality ingredients.

Scent.ology - J11 www.scentology.co.za Scent.ology provides bespoke scents and scent products to the beauty industry. From fully automated scent systems and solutions, to various scent products.

Sparkle Cosmetics - G1 www.sparklesa.co.za International nail educators will give live demos. Exciting show specials and discounts. Brand new product launching: GLOV makeup remover.

Studex - M4 www.aps-studex.co.za APS will be demonstrating to salon owners how offering a STUDEX® ear piercing service can increase both income and foot traffic into their business.

Studex systems are very easy to use, extremely hygienic and can be used for belly and nose piercing as well as for ear piercing.

The Eyelash Emporium - H15 www.eyelashemporium.co.za At The Eyelash Emporium we live lashes, eye-popping, show stopping, jaw dropping Lashes, born backstage at Pinewood studio’s UK. We’re Lash specialists leading our field, delivering highly-technical, professional lash products and treatments, perfected by award winning training. Visit us at stand H15 for live demonstrations on our unique Gravity Defying Lash Lift and Semi-Permanent Lashes.

The HitechGroup - C15 www.hitechlasers.co.za The Hitech Group (Hitech Lasers) is the sole distributor for Deka Lasers, Italy for South Africa and Africa.

It will showcase the award-winning ONDA system with revolutionary Coolwaves™ microwaves for body contouring, cellulite and skin tightening. Also on display will be the MOTUS AY hair removal laser with two wavelengths.

The Lash Collection - K21 www.thelashcollection.co.za Those wanting to launch a career in the lash & brow industry are invited to The Lash Collection stand to meet with an industry professional or chat to an educator about training courses. All accredited training will be on special at the show, plus loads of product hampers and giveaways.

The Lash Company - R6 www.thelashcompanysa.com Sign up for a Classic Eyelash Extension Course on the day and receive a R1,200 discount (normal price is R6,000).

Twincare retail stand - M23 www.twincare.co.za There will be a variety of discounts and special offers on ibd nails, Artistic Nail Design, Luma Cosmetics, Matis and Guinot.

Venus Concept - D15 www.venusconcept.co.za The Venus Glow dermal rejuvenation system will be showcased, as well as the brand’s full range of energy-based devices.

Cash show special on Venus Glow.

Live demonstrations of permitted technology will be presented throughout the expo.

Young Nails - B3 www.youngnails.co.za Nail professionals interested in quality products, wanting amazing tools, or looking to boost their skills with some serious education, are invited to visit the Young Nails South Africa stand for all their needs. PB

online @ probeauty.co.za

Professional Beauty Expo Preview

29

Spa Focus

30

A fair prospect Last year, the spa at Fairlawns Boutique Hotel in Sandton underwent a major refurbishment, which saw a significant expansion of the property and the creation of several new facilities. JOANNA STERKOWICZ finds out more.

W

ith its Balinese style and lush, tropical gardens, the Fairlawns Spa must be one of the most picturesque spas in Johannesburg.

Thanks to recent renovations, the spa now boasts a swimming pool area complete with relaxation pods, showers, steam room, Zen Garden, Kuta Suite (i.e. couples’ treatment room with private hydro bath and a stone bed), and a Japanese Sento Bath for relaxation and rejuvenation.

Furthermore, bathrooms, a bar & dining area, extra relaxation pods and a landscaped garden have also been added.

online @ probeauty.co.za

Says spa manager, Corné van Reenen: “We bought an adjacent property and demolished its house so as to build the new areas and facilities from scratch.

Prior to that we had the original spa, as well as the Spa Bamboo Garden and the Spa Pedicure Villa.

“It has been an incredible journey being part of every step of designing and planning the new area to add more value for our guests. The spa remained fully operational during the renovation process.

“Our next refurbishment project will be to upgrade and transform the Spa Pedicure Villa into a Balinese pedicure lounge. There are a few more surprises in store, including one more new development that we hope to launch soon, on another piece of land that we already own.”

Growing market The expansion and revamping of the spa was in part motivated by the increasing number of guests.

“Our international market has grown tremendously, to the extent that we have more in-house hotel guests at the spa every day,” comments Van Reenen. “Before this, our guests comprised mostly private residents from surrounding suburbs and corporate guests from Johannesburg.

“We have also seen a big increase in business from our local market, so much so that we’ve had to increase our staff complement.”

Spa Focus

31

Spa at a glance Size: 1,700 square metres Number of treatment rooms: 5 indoor treatment rooms; 4 outdoor Balinese Pods; 1 Kuta Suite (including 5 couples’ rooms); Spa Pedicure Villa Number of therapists: 16 Facilities: Heated hydro pool with rim flow, Jacuzzi, Sento Bath, heated mother of stone slab, relaxation pods, steam room, sauna, waterfall shower, Kneipp therapy with cold splash pool, Zen garden, dining & refreshment bar Brands: QMS Medicosmetics, Sothys, Clarins, Nuxe, Bellabaci Oils, Footlogix

Bali influence Since opening in 2001, Fairlawns has been an authentic Balinese inspired spa. Van Reenen continues: “Every item, either used in the building or as part of the décor, was directly imported from Bali. In some instances, items were purposely manufactured in Bali, creating a unique concept spa.

“We have since enhanced the spa in this regard, making sure the décor and design is state of the art. The Balinese journey starts from the moment you enter the spa, all the way through the bamboo forest and in the Signature Balinese Treatments.

“It is our mission to provide a unique Balinese spa experience that both nurtures and brings forth each guest’s own personal beauty and well-being.” PB

online @ probeauty.co.za

AFRICA CONVENTION GALLAGHER CONVENTION CENTRE 1 – 2 SEPTEMBER 2019 A fantastic opportunity for trendspotting, inspiration, networking and learning. The World Spa & Wellness Africa Convention is the premier convention and networking event for senior management of spas and hotels, taking place alongside Professional Beauty Johannesburg.

What delegates can look forward to: • Keynote address: What can African spas learn from overseas? An international spa operator will highlight key international developments and explore their relevance to the local market.

• 360° Wellness: How to incorporate Fitness, Nutrition (specifically the Gut Microbiome) and Mindfulness into the spa offering.

• Digital Snacking: Generating delectable morsels of social media marketing that are directed straight at your target market • Spa Menu Engineering: Creating extraordinary guest experiences in your treatments and streamlining your offering to make it financially viable • Two-Way Transmission: Effective communications between the spa and the hotel reception as well as cross-marketing • Charting Your Way Through The Spa Obstacle Course: The biggest challenges facing the spa industry today and how to overcome them • Keynote address: Revenue Generation & Yielding in the Spa

For more information and to book your place visit https://www.probeauty.co.za/wsw

R950 early bird special offer T: +27 11 781 5970 E: info@probeauty.co.za W: www.probeauty.co.za/wsw

online @ probeauty.co.za

Speaker spotlight: Hildegard Carstens HILDEGARD CASTENS, the Spa Manager at Delaire Graff Lodges & Spa in Stellenbosch, will speak on the Spa Menu Engineering panel at the 2019 WORLD SPA & WELLNESS AFRICA CONVENTION, which runs at Gallagher Convention Centre on 1 & 2 September.

What would you like delegates to take away from your session?

The realisation that with purpose, passion and a plan, you CAN be the difference you wish to see in the world.

Why do you think the topic of creating unique and innovative spa treatment menus is so important?

In the past few years, wellness has become a dominant lifestyle value that is profoundly changing consumer behaviour and the wellness market. With an increase in the wellness economy, you also have a substantial increase in competition. Therefore, in order to be successful, it is vital to create unique concepts. And, with a touch of creative flair, the opportunities are endless.

For more information on the convention programme log on to https://www.probeauty. co.za/wsw

What are the key reasons you want to speak at the World Spa & Wellness Africa Convention?

This is a powerful platform to share knowledge, ideas and inspiration amongst our industry experts.

I wish to share my passion and ideas, but more importantly, I wish to learn from others.

Why do you think it’s important for industry professionals to attend events like this?

The wellness market is valued at $4.2 trillion and represents 5.3% of the global economic output. All of the professionals attending the convention are part of that 5.3%.

Imagine what we can achieve if we could brainstorm together and determine the future trends of our industry at event like this one.

What would you say is the biggest challenge facing the spa industry today?

In my experience, I find recruiting quality staff to be the most challenging issue facing our industry. It is so important for newly qualified therapists to realise that you have to put in the hours and gain the experience and knowledge wherever possible.

Hildegard Carstens is speaking on the panel – Spa Menu Engineering – at 11h30 on Monday, 2 September.

The 2019 World Spa & Wellness Africa Convention takes place at Gallagher Convention Centre in Midrand on 1 & 2 September, as part of the Professional Beauty Johannesburg Expo.

online @ probeauty.co.za

WSW Africa Convention

33

WSW Africa Convention

34

Meet the Speakers The WORLD SPA & WELLNESS AFRICA CONVENTION takes place on 1 & 2 September at Gallagher Convention Centre. Here are just some of the speakers who will be presenting at the event, which is targeted at senior spa and hotel management.

MELINDA YON Melinda Yon is the Singapore-based Technical Services Director of Spa and Wellness and part of the core Wellness Innovation Team at Six Senses Hotels Resorts Spas. With more than 15 years of experience working with leading spa and wellness companies, she works with the development, design, sustainability and operations teams for the spa and wellness projects for Six Senses. She will present a keynote on international developments in the spa sector and explore their relevance for the local market. She will also chair the Charting Your Way Through the Spa Obstacle Course panel discussion about the biggest challenges facing the industry today and finding ways to resolve them.

JOELLE JENNEPY Based at Four Seasons Resort Mauritius at Anahita, Joelle Jennepy is Senior Director of Spa overseeing several Four Seasons properties, namely Seychelles Mahé, Seychelles Desroches, The Westcliff, Safari Lodge Serengeti, and Damascus. She has held management positions at LUX Belle Mare, LUX Le Morne, and Sugar Beach Resort.

Jennepy will be part of the Spa Menu Engineering panel.

CECILIA MCKAY Cecilia McKay is Director of Sales, Marketing & Revenue Management at African Pride Irene Country Lodge, Autograph Collection (comprising Camdeboo Day Spa, 123 rooms, 10 function venues and three restaurants). She will present a keynote address on revenue generation; team productivity strategies to maximise client spending; and dealing with your budget when it veers off course.

NOLI MINI Noli Mini is the ‘Modern SpaPreneur’ and the Founder of Relax Spas.

A spa professional with over 14 years of hotel spa experience, Mini will chair the Two-Way Transmission panel, focusing on effective communications and cross-promotion between hotel and spa.

NUNCIA PEREIRA Nuncia Pereira is the Spa Executive Manager at the Fairway Spa (Guvon Group) in Randburg, Johannesburg, having previously been spa manager at Club Mykonos and working for Steiner for several years. She will be part of the Charting Your Way through the Spa Obstacle Course panel, focusing on the biggest challenges facing spas today.

online @ probeauty.co.za

WSW Africa Convention

35 KESHANTHA NAIDOO Keshantha Naidoo is the Founder and Director at Channel Reach, a niche digital marketing agency specialising in social media, content marketing, and communications.

She will present on the Digital Snacking panel, revealing how to create appealing social media marketing content.

KAREN TURIS Karen Turis is a manager at the Oxford Healthcare Retreat in Johannesburg and a qualified Kundalini Yoga Instructor, Massage Therapist and Dance and Movement Teacher. She will present a talk on mindfulness, one of the biggest trends currently sweeping the spa sector.

MADALEINE HELM Madaleine Helm is a seasoned speaker who has hosted Women’s Days, seminars and workshops. Her passion is to impart information on how to make wiser choices in the way we nourish our bodies. She will talk on nutrition, focusing on the gut microbiome.

TANYA LOPES Tanya Lopes is spa manager at the award-winning Saxon Spa in Johannesburg. She has considerable international and local management experience and has designed three Saxon Spa treatments, most recently the world first Molton Brown Signature Journey.

Lopes will present on the Spa Menu Engineering panel.

FRANCISCO GARCIA Francisco Garcia is the Spa Manager of the renowned Jiva Spa at the TAJ Hotel in Cape Town. He was previously an independent spa consultant and prior to that, the COO for Amani Spas Group. Garcia will present on the Two-Way Transmission panel, looking at effective communications and cross-promotion between spa and hotel.

MARISA DIMITRIADIS Marisa Dimitriadis is the founder of The Spa Consultants, which has completed over 40 spa projects and manages the operations of several spas in South Africa. She will chair the Digital Snacking panel and present a keynote on yielding in the spa.

JAMES BLOWER James Blower is the Sales Director for Hospitality & Wellness EMEA & APAC at Matrix Fitness, designing and implementing fitness concepts for global hotel chains and resorts throughout Europe and Asia. He will reveal how fitness can be incorporated into the spa offering.

More speakers to follow – watch this space…

For more information visit https://www.probeauty.co.za/programme online @ probeauty.co.za

COME AND JOIN US AT STAND F10 AT THE PROFESSIONAL BEAUTY SHOW JHB GALLAGHER CONVENTION CENTRE AND MEET OUR INTERNATIONAL DEPILEVE TRAINER

10% DISCOUNT SHOW SPECIAL ON ALL GOODS ORDERED AT THE SHOW SUN 1 & MON 2 SEPTEMBER 2019 Johannesburg 011 888 9044

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37

Smooth

Treatment Review

Operator MICHELLE SCHEEPERS gets to experience two new treatments from Depilève – the Cerazyme Rejuvenation DNA Anti-Aging Epilation, as well as the new Comfort Black Wax strip wax, with great results.

I

‘m familiar with Depilève treatments so was keen to try their Cerazyme DNA Mask Wax, described as ‘4G Skin Care Epilation’.

Smart Buy Depilève area manager, Adri Maritz, explained that Cerazyme DNA is a 2-in-one treatment: “It combines waxing hair removal with a mini facial.

The active component is the antiaging DNA Concentrate Serum, formulated with Q10 coenzyme, marine DNA filaments, NMF (Natural Moisturising Factor) and poppy seed oil.

“There are two DNA waxes for salons to choose from – the DNA Mask Wax with mineral rosin (a solid form of resin), which is ideal for sensitive skin, and the DNA Mask Rosin, with pine rosin. The waxes can also be used for the body and intimate area.”

To commence the DNA Mask Wax treatment on my brow and upper lip areas, Maritz used Cerazyme Makeup Remover and toned with DermoBalance Lotion. This preepilation lotion has anti-bacterial properties that cleanse the skin to ensure a perfect pull. Next came the DNA Concentrate Serum.

Maritz then applied the DNA Mask Wax onto one side of my face. She continued: “When applied, the wax is a translucent purple colour, indicating that the wax is acting as a mask and trapping in the heat, thereby pushing the serum into the microchannels of the skin. Once the wax becomes a dull lilac colour, it’s ready for removal.”

Maritz applied the DNA Mask Rosin to the other side of my face to demonstrate the difference between the two waxes. This wax is brown in colour and cooler than the DNA Mask Wax. For the brow area, Maritz made use of the Depilève Precision Spatula, which has a slanted edge for eye contour waxing. The next stage was to reapply the serum on the treated area. Clients are given the rest of the serum for home care.

Maritz then performed a facial massage with Rejuvenation Face Cream SPF 15, which has Q10 coenzyme, marine DNA filaments, NMF and andiroba oil.

For my legs, Maritz used the latest strip wax in Depilève’s cartridge range – Comfort Black Wax. This is formulated with a blend of natural and synthetic resins that make it extremely non sticky and easy to remove.

Prior to the wax, Maritz applied Depilève Pre-Base Gel, containing witch hazel, camphor, menthol, oats extract and hammemelis, to ensure the wax adheres to the hair and not the skin.

She then applied the wax and removed it with strips once set, followed by the Depil Mousse, which has 11 botanicals to inhibit regrowth. To end off, Maritz massaged my legs with Milk Cleansing Lotion, containing calendula and oats extract to remove residue.

Post treatment my skin looked amazingly smooth and felt refreshed. PB

CONTACT: Smart Buy Depilève on 011 888 9044 online @ probeauty.co.za

Hair Removal

38

Good hair(free) days Product-based hair removal continues to be a strong staple service of beauty salons and spas and a sure-fire revenue spinner.

PROFESSIONAL BEAUTY looks at three different systems on the market.

Cream Distributed by Elysium Aesthetic Holdings, the Hair Free Hair Removal System is a topically applied hair removal cream with a difference. Unlike most hair removal creams which focus on the temporary removal of surface hair, Hair Free is absorbed into the hair follicle and reacts with the matrix bulb of the hair root – the place where hair growth starts – to neutralise the hair root and stop hair growth permanently.

online @ probeauty.co.za

“This happens when the product is applied correctly, on a weekly basis, until the hair growth cycle has been completed, usually between seven to eight months, depending on the individual consumer’s genetics,” says Elysium’s Rohan Opperman. “Hair Free destroys the hair follicle, thus stopping the follicle from producing further hairs. It creates the same results as laser hair removal but by a completely different scientific route.”

He notes that each product in the Hair Free range is specifically formulated to target certain types of male and female facial and body hair, to give clients smooth, totally hairless skin.

Hair Free recreates the conditions found in male pattern baldness and works in conjunction with the individual user’s own hair growth cycle.

“The science around Hair Free is based on the growth inhibitor ingredient, GSF2:0, which bio-

engineers the matrix bulb to neutralise hair roots to stop hair growing. It has taken researchers based in Japan three and a half years to develop the technology that enables Hair Free to modify the growing behaviour of hair roots, resulting, for the first time, in a long-term cessation of hair growth.

“Cell division is responsible for the hair growth cycle. The new cells push the hair forward to make it grow longer, so the new hair is added at the root. By bio-engineering the cells in the matrix bulb of the hair root to replicate the cell activity found at the onset of male pattern baldness, scientists have succeeded in halting hair growth. By introducing new genetic instructions to the matrix, the follicle is programmed to eradicate the hair root and stop further growth activity,” states Opperman.

A unique transdermal delivery technique – Nano-Enhanced Transportation Technology –

enables Hair Free to be efficiently delivered to the hair root. This technology is used to manipulate the molecular structure of the active ingredients, breaking it down so fine that it is able to penetrate into the desired area for a period of eight hours with the aid of TLR (time controlled release).

According to Opperman, Hair Free was one of the first hair removal brands to develop ‘nutrient engineering’ techniques which restrict the flow of nutrients to the matrix hair bulb.

There are no animal or human derived ingredients in Hair Free; products are 100% vegan and vegetarian. In addition, products are free from haramful alcohols, animal derivatives, parabens and harmful chemicals.

Hair Free ingredients have not been tested on animals.

Furthermore, Hair Free is FDA approved on the purpose of the products, as well as on the active ingredients. In order to be FDA approved on the purpose of the product, Hair Free submitted case studies based on a period of nine years.

Strip wax Smart Buy Depilève has launched a new cartridge wax into the market – the Comfort Black Wax. Says Smart Buy Depilève area manager, Adri Maritz: “We decided to add this strip wax to our range

of cartridge waxes because we wanted something with an even gentler pull than the existing waxes. Eventually we will phase out the Chocolate cartridge and Comfort Black Wax will replace it.”

Comfort Black Wax is formulated with a blend of natural and synthetic resins that provide great adhesion for the best pull in one single strip. It is non-sticky and easy to remove.

The delicate floral scent with pure beeswax gives the skin added protection during hair removal, making it a comfortable experience.

Sugaring

Body sugaring is positioned as a unique hand technique that is completely different from traditional hair removal systems.

Says Sandra Hunter of Brisan Distributors & Brisan Training Academy: “Alexandria Professional Body Sugaring is now recognised in many cosmetology and aesthetic academies and in Milady’s and Pivot Point Cosmetology Books.

“Alexandria Professional’s president, Lina Kennedy, created a programme to teach professional sugaring worldwide.

This programme, which includes both copy written materials and technique, is the centre of all professional sugaring activities.

Everything in the beauty industry regarding sugaring stems from the dedicated research and development produced and experienced by Alexandria Professional.”

After many years of study and research, the Alexandria sugar paste has been scientifically formulated from 100% natural ingredients. These are 100% chemical free, 100% environmentally friendly and also contain no animal ingredients.

Hunter continues: “Alexandria Professional created the most pliable effective and efficient sugar paste formulations for hair removal.

The very high sugar content of the paste acts like a natural preservative, so it will not allow any bacteria to grow and will also provide an indefinite shelf life. It is also 100% water soluble.”

Students need to undergo thorough training so as to master the hand technique.

“Another reason sugaring has gained in popularity is that it provides a natural alternative to hair removal as opposed to traditional waxing and laser methods. Laser clinics are using sugaring in between treatments to remove the fine white hair that lasers do not pick up.

“The sugaring technique is unique in that no spatulas or strips are used but applied with the hand and the paste is moulded onto the skin. Even the most sensitive skin can be sugared,” notes Brisan.

Post wax protocol DermaFix Cosmeceutical Skin Care offers a protocol called DermaFix Conditioning Alkaline Wash, a professional range offered at selected DermaFix Skin Care Clinics, which is ideal to use after product-based hair removal treatments.

Says Ursula Volbrecht of DermaFilx: “This is a remarkable treatment designed to reduce fine, downy hair. It can further be performed alongside your regular shaving or waxing routine to help soften the skin and retard hair growth.” PB

online @ probeauty.co.za

Hair Removal

39

JOHANNESBURG GALLAGHER CONVENTION CENTRE 1 – 2 SEPTEMBER 2019

Your one way ticket to discovering new tools & techniques for the hair industry.

Join us

for all things

hair

17,000+ Industry Professionals

100+ Leading Brands

10+

Live stage demonstrations

2+ Competitions

www.saloninternational.co.za

Not a

hair out of place SALON INTERNATIONAL AFRICA, the leading trade expo for the hair sector, takes place on 1 & 2 September at Gallagher Convention Centre. Here is a sneak peek at just some of the brands that will be exhibiting.

Biosense South Africa – B5 www.biosense.co.za Biosense South Africa will be at Salon International Africa for the second year in a row. The Biosense brand has taken the industry by storm and has seen phenomenal growth in an economically difficult climate over the past few years. Biosense combines cutting edge science, local stories and the latest consumer trends to compete with the best in the industry. This year, the Biosense stand will offer amazing deals and discounted prices on all retail and professional products.

Complete Hairdressing Supplies - D9 Complete Hairdressing Supplies will be exhibiting and doing demonstrations on Andis blade clippers, as well as other products, but mainly Andis (barber clippers). Show visitors are encouraged to take advantage of the 15% off on all Andis products promotion.

Ladine - E24 www.ladine.co.za Ladine™ is a specialist in curly hair. Visitors to the stand can learn more about how Ladine™ can improve their retail sales and offer the best in-salon relaxer and haircare services for African hair. The Ladine™ team looks forward to welcoming visitors to its stand.

Lighthouse Wellness Brands - D13 www.lighthousewb.co.za Lighthouse is excited to launch Nouvelle Hair color and products, as well as the Brazilian Gold Straightening System. There will be a Nouvelle hair show and demos will be performed with Brazilian Gold.

Lime Light - A6, A2, A10 www.limelighthb.co.za Lime Light is excited to present a huge selection of furniture, equipment and salon products at massive discounts of up to 50%. Visitors can come to one of Lime Light’s stands at the Salon International Africa show to experience great service, price and quality.

Salon International Africa Preview

41

Loved by Nature - F19 www.lovedbynature.co.za Loved by Nature leads the way in natural beauty this expo.

Bringing you nature’s alternatives to haircare, skincare and nail care products that are kind to your body and kind to our planet.

Moroccanoil - E15 www.moroccanoil.com/za Moroccanoil will once again headline for Salon International Africa. The brand’s best-selling items, the phenomenal new Color Complete range, as well as incredible promotional items will be available for purchase. In addition, the iconic gift bags will be handed out over the duration of the trade show.

Rapple Salon Products - A12 www.rapple.co.za Visit Rapple Salon Products at stand A12 for incredible package deals on its international brands and for all accessory needs.

Furthermore, visitors are encouraged not to miss out on Rapple’s exciting new Hunter1114 range.

Sharplines - A3 www.sharplines.co.za A big variety of different items will be showcased. Sharplines supplies quality control checked furniture, accessories and salon products. With over 30 years of industry experience, Sharplines continually strives to source and bring the necessary and most current products, tools and furniture to hair salons, enabling hair professionals to provide consumers with the best expertise possible.

Unnique - E12 www.unniquekeratin.co.za Unnique is offering a new product in the market.

In addition, Unnique will offer a 20% discount.

Wahl - B3, C10 www. wahlglobal.com/south-africa/ Wahl is proud to celebrate 100 years as the standard for grooming products used by barbers and hairdressers all over the world. online @ probeauty.co.za

Treating Acne

42

As

clear as day Acne is one of the most common disorders treated by therapists and dermatologists. It is estimated that more than 90 percent of the world’s population is affected by acne at some point in their life.

A

lso known simply as acne, acne vulgaris is a common, chronic, inflammatory disease of the glands that produce sebum (sebaceous follicles). This disease results in the formation of inflamed elevations (papules, pustules, nodules, and cysts), comedones (blackheads and whiteheads) and scars on the skin.

The condition is classified according to grades as follows: Grade 1 – mild papular acne; Grade 2 – moderate comedonal and papulopustular acne; Grade 3 – moderate degree of papular acne with scarring present in the central cheek area; Grade 4 – paular and pustular lesions scarring; and Grades 5, 6, 7 and 8 – varying degrees of severe papulopustular and nodular acne with sinus track formation.

online @ probeauty.co.za

Big focus Available from September, the Environ Focus Care Clarity+ Range is particularly targeted at treating acne.

For over 18 years, Environ’s founder and scientific director, Dr Des Fernandes (‘Dr Des’), has been researching and developing an innovative skincare solution

that would help target the root causes of breakouts. He believes that by keeping the vitamin A levels high in the skin, we can help reduce the chances of breakouts appearing.

Says Dr Des: “The Environ Focus Care Clarity+ Range is an innovative 3-phase system offering a complete skincare solution that is tough on breakouts but easy on the skin.

Each phase contains products specifically formulated

to help target the root causes of breakouts by giving your skin exactly what it needs, where it needs it most.”

Phase 1 – ‘Clean’ centres on eliminating excess oil and congestion. Sebu-Wash Gel Cleanser is a foaming face wash that assists in washing away dirt and excess surface oil, leaving the skin refreshed and clean. For toning, the Sebu-Tone Clarifier contains clarifying exfoliators and sebum regulating ingredients to remove the build-up of dead skin cells and minimise the appearance of an oily shine.

The Clarity+ Range Phase 2 – ‘Control’ prevents the formation of conspicuous spots. Sebu-Lac Lotion, a non-oily lotion containing a special combination of exfoliators and moisturisers, helps combat the signs of breakouts and assists in improving skin texture.

Environ’s Sebu-ACE Oil is a nonoily oil that has been scientifically formulated with botanicals and vitamins to prevent the formation of breakouts by providing skin with a daily dose of essential vitamins.

A targeted spot treatment, Sebu-Spot Blemish Gel has been specially created to help minimise the appearance of visible spots and breakouts.

Phase 3 of the Clarity+ Range is ‘Clear’ and is focused on reducing the appearance of confidencecrushing breakouts. SebuClear Masque – combination of exfoliating aids – helps to clear the appearance of existing breakouts.

In the clinical trials run by the Environ Skincare Institute, 100% of the trialists said they would recommend the Clarity+ Range because they felt their breakouts had been successfully treated.

Key to the range’s success is the combined daily use of Sebu-Lac Lotion and Sebu-ACE Oil and the addition of Sebu-Clear Masque every second day.

Vitamin A Propionate as it is not as harsh as Retin-A, which is mostly prescribed by dermatologists and doctors.

Says Ursula Volbrecht of DermaFix: “Acne is a different condition to simply having an oily skin, which with the correct ingredients such as Mandelic Acid (AHA) found within a variety of DermaFix Cosmeceutical Skin Care

“An effective cleansing routine, including toning, helps to rid the skin of superficial oily dirt and debris that may lead to clogged pores. Thorough cleansing furthermore facilitates effective absorption of products applied onto the skin after the cleansing step. We recommend the use of MD Prescriptives Mandelic Cleanser and MD Prescriptives Mandelic Toner AHA’s for the antibacterial properties and sebum regulation benefits.

“Exfoliation encourages the liftoff of redundant skin cells, thereby decreasing the chance of forming a comedogenic plug on the surface of the skin. DermaFix DermaPolish + Activated Charcoal provides mild enzymatic exfoliation, working

Products, can be resolved with routine care.

to remove redundant skin cell build-up without aggravating an inflamed skin. The addition of activated charcoal assists to adsorb impurities from the skin whilst helping to clear blocked pores.”

DermaFix Cosmeceutical Skin Care furthermore offers a variety of topical correctives helping to improve an acne skin as follows: DermaFix DermaBright a Mandelic AHA (skin resurfacing); DermaFix Vitamin B Cream (moisturise and balance the skin); and MD Prescriptives Acne Solutions (antiseptic, antibacterial and antioxidant benefits). >

This disease results in the formation of inflamed elevations (papules, pustules, nodules, and cysts), comedones (blackheads and whiteheads) and scars on the skin.

Prescribed skincare DermaFix Cosmeceutical Skin Care makes use of the popular active ingredient Vitamin A Propionate within the MD Prescriptives online @ probeauty.co.za

Treating Acne

43

Treating Acne

44 Sea smarts While luxury spa brand, Black Pearl, does not have a dedicated acne range, it prescribes two acneic skin products, name the Thermal Mask and the Light Day Cream SPF 25.

Ingredients include: C12-15 alkyl benzoate (improves skin texture and softness); and lecithin (tones and moisturises and promotes the restoration of the barrier function of the skin to prevent moisture loss from the deeper layers.”

From nature

Says Faaizah Abram of Black Pearl South Africa: “Thermal Mask contains a unique complex that integrates natural sea minerals with vitamins and additional active components such as zeolite and sea buckthorn oil. The mask begins to act and warm the skin from the very first touch. Its heating effect gently encourages the pores to open, while the mask thoroughly cleanses and enables active substances to penetrate the skin more easily. From the very first use, the mask will give the skin a smooth, refined, supple look and natural glow.”

Active ingredients include Kaolin, which helps to cleanse and exfoliate dead skin cells and debris from the surface of the skin, while offering soothing properties; PEG 8 (a skin conditioning agent that also moisturises the skin; and sodium potassium silicate. The latter is high in minerals and helps to moisturise and stimulate cell function, and also has skin conditioning properties Abram points out that the Black Pearl Light Day Cream SPF 25 is a moisturizing cream with an extraordinary light texture that helps to balance the skin’s moisture level.

“This cream protects the skin from the free radicals and sun damage that create new signs of ageing. It’s a unique oil-free cream that is rapidly absorbed, leaving the skin with a hydrated matte finish.”

online @ probeauty.co.za

From Kalahari Ancient Desert Secrets, the Activated Charcoal Mask is a deeply purifying and clarifying treatment mask suitable for the effective removal of impurities, blocked pores and dry sky build-up. The combination of marine botanicals and plant extracts such as resurrection plant, ensures optimal anti-ageing benefits.

Activated charcoal effectively absorbs toxins, bacteria and pollutants from the skin, leaving it well exfoliated and clarified.

Suitable for oily and problematic skin conditions, the Kalahari Oily Skin Correction Gel is a highly effective, fast absorbing gel formulated from botanical extracts of resurrection plant extract, tea tree leaf oil and witch hazel leaf extract. The ingredients specifically target oil skin, problematic breakouts and inflamed skin conditions.

This lightweight gel purifires and moisturises the skin, leaving it with a blemish-free appearance.

Kalahari’s Nourishing Face and Neck Mask is an ultranourishing face and neck mask rich in vitamins and botanical oils. Shea butter and grape seed oil assist in boosting hydration of the skin and prevent signs of

premature ageing. This mask will leave the skin smooth and deeply hydrated.

Natural high tech range Italian brand, Team Dr Joseph, is dedicated to helping the body restore its natural balance and is gentle enough to promote healing, while it targets inflammation. It believes that a quality make-up remover, cleanser, toner and moisturiser that aren’t too rich, but still hydrating are key in preventing monthly flare-ups.

The Team Dr Joseph Gentle Makeup Remover is derived from a combination of plant oils and is rich in vitamin E. By removing make-up, which is often comedgenic, properly it prevents the formation of blocked pores and breakouts.

Purifying Cleansing Gel makes use of Usnea extract, often used as a topical antiseptic, to heal and alleviate skin inflammation.

For smooth and supple skin, the Team Dr Joseph Fruit Acid Peel is essential. Natural bioactive fruit acids gently exfoliate the skin while hyaluronic acid hydrates, resulting in a glowing complexion. Hyaluronic acid is also an effective anti-ageing ingredient that de-clogs the skin, leaving it feeling fresh and cleansed.

Team Dr Joseph has three other products ideal for treating acne – Deep Purifying Toner; Deep Purifying Facial Mask; and Deep Purifying Serum.

Teen watch Six Sensational Skincare has created the SIX Teen Deep Cleansing Face Wash for peak performance pimple control.

It is enriched with tea tree oil, salicylic acid and licorice to purify the skin by removing dirt, sweat and make-up, leaving the skin fresh and balanced.

The SIX Aesthetix Microhydrabrasion Deluxe facial machine works wonders for pimples and blackheads, with its four-in-one whirlpool technology. It offers a non-invasive, non-surgical treatment with zero downtime and instant results that combines gentle but effective exfoliation, a peel programme, pain free extractions and a serum infusion.

In the salon Jacqui Faucitt of RégimA has created an insalon treatment for targeting acne and acne scarring.

The RégimA “Acne Attack” ProMasque is designed to safely help unblock congested, problematic and acneform skins.

Salicylic acid in high percentage, coupled with lactic acid, are a perfect, powerful combination for helping eliminate active acne, and level acne scarring. Lactic acid is smoothing and rejuvenating, whilst being known to have impact on hyperpigmentation.

Selected botanicals, including watercress, burdock, sage, lemon, ivy, soapwort, work synergistically to provide particular benefits for oily, problem or inflamed skins. These botanicals regulate sebum and are anti-bacterial and antiinflammatory. This treatment accelerates healing, calms, sooths, has a ‘natural antibiotic’ effect.

For home care, Faucitt recommends the RégimA “Acne Attack” Rescue Serum to alleviate the difficulties associated with a problematic skin.

An abundance of plants, including meadowsweet, help control oil production, visibly reducing pore size and minimising the appearance of blackheads and spots for a more refined appearance.

RégimA’s Scar Repair Forté Super Strength Serum should become an integral part of the treatment regime if one is treating acne and acne scarring. Its star ingredient is Centella Asiatica, which promotes healing, is anti-inflammatory, improves balanced collagen synthesis and has antioxidant properties and an anti-wrinkle effect.

Zap that zit Skin Doctors T-Zone Zit Zapper dries pimples overnight and works in as little as eight hours.

Active ingredients include Australian tea tree oil natural (an anti-bacterial treatment); witch hazel extract (a skin freshener and astringent); salicylic acid (dissolves top layer of skin cells allowing oil, dead skin cells and bacteria to escape from under the skin); and zinc sulphate (anti-inflammatory).

Inclusive line The Pevonia Adult Acne Line comprises an exfoliating cleanser, moisturizer and spot treatment.

Main ingredients include triclosan, an antibacterial agent known to fight P. Acne and S. Epidermidis bacteria.

Another important ingredient is salicylic acid, a beta-hydroxy acid derived from the leaves of wintergreen and birch. This ingredient has antiseptic, keratolytic and lipolytic properties. PB

Treating Acne

45

Product News

46

market IN THE

Our round-up of new products and treatments

Prime to perfection

LCN Soft Plasma is a soft and innovative method for skin tightening, wrinkle reduction and treatments of problematic skin, such as acne or acne scarring. This is a painless treatment without anaesthesia that shows immediate visible results with a long lasting effect.

There are no haematomas, scars or allergic reactions.

The DermaFix BB Cream Primer hydrates, smooths and prepares skin for the perfect make-up application, ensuring a longer-lasting, flawless and even finish. This lightweight and nongreasy formulation offers anti-oxidant benefits and antibacterial and antiseptic properties, whilst controlling the skin’s oil balance.

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Plasma power

Sassy serums Endocare Concentrate Serums are high intensity growth factor skin boosters that generate new collagen, elastin and hyaluronic acid. Every Endocare Concentrate serum is packed full of a powerful and unique growth factor complex called SCA BioRepair, the result of years of scientific research by leading dermatologists and derived from cryptomphalus aspersa.

011 545 9300 online @ probeauty.co.za

LASH & BROW STYLING

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online @ probeauty.co.za

Aesthetic Medicine

48

Skincare

equations Like champagne and orange juice, pasta and parmesan, some things are just better together than on their own.

The same is true for cosmetic active ingredient combinations, writes KAREN ELLITHORNE.

Y

ou have possibly used some of the following skincare equations on your client’s skin already during treatments, or recommended them for home use post treatment, but these duos are always good to keep in mind.

Turmeric + licorice

For a powerhouse combination of antioxidants and anti-inflammatory properties, there is nothing better than the blend of turmeric and licorice in a skincare preparation. This combination is particularly good if you are looking at formulations for treating post inflammatory hyperpigmentation, as both ingredients have calming and skin brightening results.

They are also effective in balancing oil secretions of the skin. Turmeric, in particular, is known to reduce pore size and scarring, with both these qualities being very useful in treating an acne skin type.

Licorice is useful in treating dark circles under the eyes, discoloration and age spots. Due to the fact that it contains licochalcone, it can also dramatically decrease oil secretions.

Retinol + AHA or BHA If you are looking at intensifying your treatment results by combining retinol with chemical exfoliants like AHAs (Alpha Hydroxy Acids), namely glycolic, citric, lactic and malic acid, to name a few, or BHAs (Beta Hydroxy Acids) like salicylic acid, it will give the skin a great boost.

It is always a good idea to make sure that the skin tolerates the retinol well and is not having any unpleasant reactions before adding additional active ingredients. You can begin by applying retinol online @ probeauty.co.za

in addition to an AHA or BHA serum a few evenings a week to improve the effectiveness of both ingredients.

Retinol, also known as vitamin A, is a powerful multi tasker when it comes to skincare actives and can radically decrease the appearance of fine lines and wrinkles, improve uneven skin tone and smooth and refine the surface of the skin.

When used in conjunction with AHAs and BHAs, it can help remove the surface of the epidermis and make the skin look younger and smoother to the touch. One can see a radical skin transformation and improvement in skin texture and quality.

Niacinamide + vitamin C This blend of active ingredients is particularly good for your skin’s natural protective barrier.

Niacinamide (or vitamin B3) is a water soluble vitamin that strengthens the skin’s immunity, helps to protect the natural moisture balance, repairs the surface, refines the pores, diminishes fine lines and brightens the skin. Niacinamide also reduces environmental damage to

the skin and is therefore very powerful if coupled with vitamin C. A powerful antioxidant that is essential for the healthy formation of collagen production, vitamin C prevents the decline of healthy skin. Vitamin C comes in many different forms but ascorbic acid, also known as L-ascorbic acid, is the most effective form of

vitamin C for skincare application.

When this ingredient is properly formulated, it can assist with a more youthful, firmer appearance of the epidermis, while also assisting to control an uneven skin tone.

Applying the combination of niacinamide and vitamin C onto the skin twice daily is a powerful way to maintain healthy skin.

Hyaluronic acid + B5 Hyaluronic acid is a key ingredient in maintaining the moisture level in the epidermis. It occurs naturally in our skin’s dermis and slowly declines with age. When enhanced with B5 (panthenol), hyaluronic acid leads to unbeatable hydration.

Panthenol is an incredible humectant which attracts moisture and assists the skin to absorb and maintain it. This ability strengthens the stratum corneum and the protective barrier. B5 reduces skins irritation, inflammation and promotes skin recovery. It is proven to speed up the healing of wounds and burns, so it is a very useful ingredient to be used in an aesthetic clinic post any wounding procedures or treatments.

Appling this dynamic duo of actives daily to the skin is like giving the skin a double shot of intensive moisture.

I never enjoyed doing mathematical equations at school but skincare equations are my absolute favourite as you get to see the results daily, in the form of an improvement on your client’s skin.

Combine these equations in your treatment protocols post micro needling or peeling to intensify the results and definitely include them in as part of your client’s home care treatment. PB

A qualified aesthetician, Karen Ellithorne has been actively involved in the skincare industry since 1992, working as a lecturer and therapist, as well as successfully importing and distributing various products throughout South Africa. karen@spaandsalonsolutions.co.za

online @ probeauty.co.za

Aesthetic Medicine

49

SAAHSP

50

Professional Body for the Skin, Body & Nail Care Industry in SA

Cidesco Section South Africa

Tel: 011 675 6518, Fax: 086 588 0973, Postal address: Postnet Suite 236, Private Bag X1, Cresta

New SAAHSP Qualification

I

n the interest of its Providers and their Candidates, SAAHSP (Professional Body for the Skin, Body & Nail Care Industry in South Africa) would like to offer them a combined SAAHSP / CIDESCO Practical Exam and Theory Exam.

Says SAAHSP education chair, Joanne Cohen: “This gives CIDESCO and SAAHSP Exams more exposure and the candidates the opportunity to complete two Practical Exams on one day. The candidate is, therefore, obtaining two Certificates.

“The National CIDESCO Section South Africa, together with CIDESCO, is proud to introduce the proposal for the Providers and their Candidates, as detailed below.”

Assessment Process and Procedure Benefits of a Combined CIDESCO / SAAHSP Exam • One Practical Exam with an International CIDESCO Examiner and SAAHSP Examiner

• International Standard Theory Exam consisting of 2 x 150 marks MCQ papers • Successful candidates will receive exam results on the day of completion • Excellent boost for your CV • R1000.00 for the SAAHSP Theory and Practical Qualification PLEASE NOTE: there are two different processes that can be followed 1. Through the National CIDESCO Section South Africa SAAHSP Office, not the Training Provider. Therefore, all application forms must be submitted to the SAAHSP Office and payments made directly into the SAAHSP Banking Account.

OR 2. The Provider can complete the process and SAAHSP will invoice accordingly.

“We will provide a Candidate Letter to the Provider which they can send to their candidates. SAAHSP will be sending the information as well.

The deadline for submissions will be 31 July 2019.

CIDESCO World Congress The 67th Annual CIDESCO World Congress & Exhibition takes place from 18 to 23 September at the Hyatt Regency in Chicago, US. CIDESCO is the world standard for beauty and spa therapy and is represented by the leading schools and colleges of the world in over 40 countries across five continents, which offer the internationally acclaimed CIDESCO standards and qualifications.

Themed ‘The Architecture of Beauty’, the 2019 CIDESCO World Congress & Exhibition will offer delegates several days

online @ probeauty.co.za

of incredible interaction with the world’s leading experts in skincare and spa.

Delegates will be able to learn the latest techniques and witness the top trends affecting skincare beauty. In addition, they will have the opportunity to network with colleagues from around the world who have dedicated their lives to the CIDESCO ‘standard’ of professional knowledge and excellence.

For more information visit https://cidesco.com/event/ cidesco-world-congressexhibition/

“This is a wonderful opportunity for the Providers to give their Candidates the freedom to obtain their National Exam alongside their International Exam, giving the Candidate more experience and knowledge, as well as boosting their CV,” concludes Cohen.

Should you require any additional information or assistance, please do not hesitate to contact the office info@saahsp.co.za or 011 675 6518. You are also welcome to communicate through WhatsApp 079 098 6694.

Issue 27

Shutterstock

Jul/Aug 2019

Make your mark

Branding your business

Nailing It

Competition preparation

Shimmer and Shine

Glitters

I

Tel: 011 675

New SAAH SP

6518, Fax:

086 588 0973,

Qualifi

Postal addres s: Postnet

Suite 236,

Private Bag

cation n the run-up to the nail industry’s biggest annual nail competition – the Professional Beauty Nail Competition – we have included in this issue of the magazine a useful competition preparation article. The event takes place on 1 September at Gallagher Convention Centre in Midrand, as part of Professional Beauty Johannesburg. Although nerve-wracking, competing is a wonderful opportunity for nail techs to test their technical and creative skills, build their confidence and generate a sense of achievement. So, we hope to see many of you on the competition floor on the day!

In the meantime, in this issue you will find a call for entries for NailFile’s annual Showcase Nail Design Challenge. This competition has two categories – Tip Box (Theme – ‘Aquaman’) and Photographic (Theme – ‘Mary Poppins Returns’). We look forward to receiving your entries at the Professional Beauty offices in Randburg by 26 August.

This issue of NailFile has two very useful articles, one on the importance of branding your business appropriately, and another on how you to maximise your staff’s productivity.

Enjoy the read!

X1, Cresta

Shutterstock

Nail Design Competition Welcome

52

Issue 27

Jul/Aug 2019

Make your mark

Branding

your bus

Nailing It

Competitio preparatio n n

Shimme and Shiner

iness

Glitters

Joanna Sterkowicz Editor

WHAT’S INSIDE NAIL FILE

55 53 News

Stay in the know

55 Ask the Experts

58 58

62

Competition Preparation

Style Savvy

Nail it at the Professional Beauty Nail Competition

60

Maximising your staff ’s productivity

Salon Focus

56

61

Marketing

Step by Step

The business of branding online @ probeauty.co.za

60

An ‘art-full’ studio

Gold & silver flakes

The Glitterati

63 Product Hub

The latest launches

64 Top Tech Talk Mary Thebe

53 News

NEWS

Information at your fingertips SA nail therapist scoops accolade in Budapest

C

ape Town-based Charleen Dunkley recently achieved International Master Education status with Crystal Nails, at an educators’ conference held in Budapest, Hungary.

Says Dunkley: “I opened Crystal Nails SA in November last year and it is growing very well as a new brand in South Africa.

New owners for NSI KZN

NEWS IN PICTURES

Dinesh and Tash Dial are the new owners of the NSI KZN franchise, based in Durban North.

Tash Dial is a biochemist and has been in the skincare industry for over 16 years, having founded The Laser Loft and developed her own product line, Dermetone Skin Care.

“It is with great excitement that we welcome the illustrious NSI brand to our portfolio,” she states.

Bio Sculpture recently hosted its first ever exclusive expo, held in Johannesburg, which was attended by over 300 nail techs and salon owners.

Crystal Nails is well-established overseas and known for its superior training. I’m very proud to have achieved top results at the educators’ event.”

Dunkley feels fortunate to have trained with the top European educators, such as Zsuzsanna Fekete, Agnes Sebestyen, Alexandra Mehesz and Edina Sirkari.

Changes at Young Nails Simultaneous to the rebranding of Young Nails Inc, the South African division has moved to new premises in the hub of Kempton Park, reflecting a growth in business.

Says Yolande Bekker of Young Nails South Africa: “Young Nails Inc has been in existence since 1999. Their new branding shows that the company evolves with time and is always open to new

changes and developments.”

She notes that the Young Nails South Africa head office is now situated at 213 Monument Road, in the Kempton Park suburb of Glen Marais.

“As Young Nails already had a salon in that street, we knew it would be the best for the company and business to move there as I wanted all my staff to be together,” says Bekker.

EBS takes on Gel Couture Exclusive Beauty Solutions (EBS) has added a new nail brand to its offering – Gel Couture, an affordable professional South African gel polish developed in collaboration with local nail industry leaders.

Says EBS’ Oksana van Tonder: “Before going to market, Gel Couture gel polish was tested on over 6,000 clients. The formulation, as well as packaging, was adjusted several times to ensure safety, satisfactory wearability and appealing colour choices.

“Due to its consistency and high pigment content, Gel Couture is an

excellent medium to create nail art using various techniques, such as blending, ombré, marbling and freehand painting.”

It is currently available in 96 colours, with new colour collections launching every six months.

online @ probeauty.co.za

News

54

Two in a row for Leandre Kruger

H

ot on the heels of having won the recent NailFile ‘Arabian Nights’ Nail Design Challenge, Leandre Kruger of Cape Beauty has triumphed in the ‘Around the World’ competition.

The NailFile Nail Design Challenges, which run throughout the year, were introduced by industry expert and educator, Sonette van Rensburg, to give nail techs the opportunity to tap into their creativity and perfect their nail art skills.

Kruger’s ‘Around the World’ entry was intricately woven into her own sub-theme of the Rugby World Cup.

Say the judges: “Leandre employed a combination of encapsulated nail design, 2D, 3D and textured art, with a very clear theme. Each nail was ingeniously thought out and incorporated into her Rugby World Cup theme.

Beautiful work with an excellent presentation and step by step.”

Andrea Smith placed second in the competition, with Cindy Visagie in third place.

The NailFile ‘Around the World’ Nail Design Challenge was sponsored by:

Showcase Tip Box & Photographic call for entries Themes for the Tip Box and Photographic categories of NailFile’s Annual Nail Design Challenge are ‘Aquaman’ and ‘Mary Poppins Returns’ respectively.

Entries must be submitted by 26 August.

The top three in each category will be awarded on 1 September at the Live Professional Beauty Nail Competition at Gallagher Convention Centre and be featured in the Oct/Nov issue of NailFile.

• Showcase Photographic Nail Design Competition – ‘Mary Poppins Returns’ Capture your artistic skills in the form of a photograph and create a beautiful set of nails done with any style or type of nail design. The pre-chosen theme must follow through the entire photograph and step by step presentation. A professionally-taken photo must be submitted for judging.

Light up the lamps on Cherry Tree Lane and get creative like a rather extraordinary nanny with magical powers in ‘Mary Poppins Returns’. This new take on the original Disney classic combines singing, dancing, live-action and animation with a comic book edge and spectacular ensembles. Go on an underwater adventure courtesy of a bath; take a trip into the enchanted world of a vase; and dance upside down in a topsy-turvy building.

A delightful, imaginary theme that allows the nail stylist complete artistic freedom to create fun and fabulous nail designs.

online @ probeauty.co.za

• Showcase Tip Box Nail Design Competition – ‘Aquaman’ Get creative beyond your wildest imagination and create a Tip Box Showcase Nail Design display, done in any style or type of nail design. The pre-chosen theme must follow through the entire display and step by step presentation.

A fantasy adventure story, ‘Aquaman’ is the perfect theme to inspire your artistic abilities.

The half-human, half-Atlantean has to embrace his destiny and powers as protector of The Deep.

Torn between land and sea, Arthur must fight to stake his claim of the throne, and retrieve the legendary Golden Trident that belonged to the ancient king, Atlan.

For more information and the Rules & Regulations, visit https:// www.probeauty.co.za/showcasenail-design-competition-en Sponsored

by LCN.

Business Tips

55

ask

the EXPERTS

QUESTION: How can I maximise my staff’s productivity?

LARA WICKSTEED Increasing the number of hours worked does not necessarily translate to increased efficiency.

Here are a few strategies I implement at YOUBAR Skin Hair & Nail in Illovo, Johannesburg.

The best huddles are team specific huddles; don’t have a hair meeting with nail techs, or a skincare meeting with blow wave stylists.

Don’t be afraid to delegate

Recognising your staff for a job well done will make them feel appreciated and encourage them to continue increasing their productivity.

When deciding how to reward efficient employees, make sure you take into account their individual needs or preferences.

For example, one employee might appreciate public recognition, while another would prefer a private ‘thank you’. In addition to simple words of gratitude, here are a few incentives you can try: • PTO (Paid Time Off): instead of a bonus or raise, you can offer your employees additional paid time off without having to use their vacation or sick time.

• Take them out for a meal – lunch, dinner, or happy hour.

Maybe even allow them to leave work early to do so.

I get it, your company is your baby, so you want to have a direct hand in everything that goes on with it. While there is nothing wrong with checking the detail, rather delegate responsibilities to your team and trust that they will perform the tasks well. This gives your employees the opportunity to gain skills and leadership experience that will ultimately benefit your company.

Match tasks to skills Knowing your employees’ skills and behavioural styles is essential for maximising efficiency.

Expecting your employees to be great at everything just isn’t efficient, so always ask yourself: is this the person best suited to perform this task?

Communicate effectively Every manager knows that communication is the key to a productive workforce.

Having a quick meeting and a team huddle avoids breakdowns in communication or misunderstandings.

Incentivise employees

Train and develop employees Helping your team expand their skillsets will build a much more advanced workforce. You can support employee development through individual coaching, workshops, courses, seminars,

shadowing or mentoring, or even by increasing their responsibilities.

Give each other feedback There is no hope of increasing employee efficiency if they don’t know they’re being inefficient in the first place. Measure your employees’ performance, then hold individual meetings to let them know where they are excelling, and what areas they need to work on.

Asking for feedback not only gives you clear, immediate ways to help your employees improve, but also encourages a culture of open dialogue that will allow for continued development over time.

Lara Wicksteed began her skincare career as a training specialist for Dermalogica and subsequently worked and travelled the world for top skincare brands. She was given the opportunity to be her own boss when she was invited to co-partner in the YOUBAR Skin Hair & Nail stores, which employ 25 full time staff.

online @ probeauty.co.za

Business Marketing Trends

56

The Business of

O

ne of the key ingredients to a successful business in the beauty industry is to be properly trained in the best product brands available and ensuring that your skills are on par.

Secondly, when this box is ticked, it is most important to communicate the standard of what you have to offer through the image you create for your brand, especially online.

Remember – the image that you link to your business directly reflects what you have to offer a potential client. The saying, ‘Never judge a book by its cover’ is very wise and true in real life, but when it comes down to business, it’s the complete opposite. There’s no better way to communicate your brand than reflecting it through strong, creative visuals.

Look at the two images below:

online @ probeauty.co.za

To stand out in the competitive beauty industry, it’s important to focus on assets unique to your brand. which one would you trust most with your hair/ make-up/ nails/ skin care? Which one would you say offers services by professionals in their fields? And to go even further – which would you be willing to pay more for?

All the judgements you just made were thoughts created spontaneously without even knowing a single thing about this brand. Would you believe that the amateur-looking branding image below has more experience and skill than the more professionallooking image?

Before opening the doors to your small business there are many important things to consider, such as the image you create for your brand. PAULINE VAN DER MERWE provides some important pointers.

Decisions to be made So how do you decide on an image – a ‘look and feel’ (face) for your business?

Firstly, start by identifying what’s unique about your business and decide on the direction/angle you’ll be taking.

To stand out in the competitive beauty industry, it’s important to focus on assets unique to your brand. For example, there are two beauty salons offering the same type of services but when you enter Salon Number 1, you experience the peacefulness of soft instrumental background music with the sounds of birds and flowing water. The space is serene – white and light with tropical leaves adding tranquillity. You feel content as the atmosphere has an immediate calming effect on your body. So you leave feeling beautiful, rested and recharged.

Business Marketing Trends

57

Salon Number 2 is as trendy as it gets. Contemporary music hits set the tone for the fashion forward feeling, surrounding you with ultra-modern furniture and therapists rocking funky hairstyles, dressed to the T in the latest fashion designs. The space is bright and colourful, with models parading a catwalk on a TV screen at the back. After your treatment you leave with some extra attitude as you’re convinced that you just walked out of the latest Vogue magazine.

Both of these salons offer a very unique experience that should be captured and communicated in their branding in order to attract a prospective client.

Keep it simple and consistent Research has shown time and time again that the human mind memorises much more in a single second when there’s less to take in. So, if a wild and busy logo resembles your brand best, balance it with simplistic design when it comes to price lists, social media banners, etc. Be cautious and distinct when going about those extra florals/ patterns that may clutter the message you’re trying to get across.

Stay updated Know what the latest trends are and keep up with them. We’re women; being current is important

to our confidence and self-esteem.

• When posting your own images

I mean who wants to go to a place that’s ‘so last year’?

of real clients and salon results, be sure to photograph them in good natural light, or bright LED lighting. Phone flashes mostly create unflattering glares and often highlight unwanted lines and skin flaws. Carefully select props to avoid clutter and be sure that the branding/ watermarks used on your images relate to your overall branding.

ALWAYS keep your business page on social media separate from your personal posts, images and profiles. Where you partied last night or what political views you have do not do anything good for your professional image.

Invest in a professional designer All of us know that budget is one of the greatest obstacles to navigate when you have just spent all you had on training, products, getting your space in order etc., but investing in your overall image – especially your online presence – often gets overlooked. Yet this is where you’ll be gaining your clients – the ones who are actually going to make your business operate.

So plan carefully and rather put that crystal chandelier or designer carpet on hold for a while and invest in your branding.

Here are some branding tips: • Do your research and choose a designer with a good reputation.

Designer styles differ, so view as many portfolios as possible before selecting.

• Discuss the points mentioned above with your designer so they understand the business direction you’re aiming towards.

• Start small. If your budget doesn’t allow for more, start out with only a logo – a professional ‘symbol’ that represents your business and only make use of online branding.

Then move on to matching artwork and print versions like business cards, flyers, etc. as your business grows.

Pauline van der Merwe is an award-winning photographer, videographer and graphic design specialist. She responsible for all graphics, designs and imagery for Bio Sculpture International’s recent rebranding, and collection campaigns for the past several years. Last year Bio Sculpture won the Professional Beauty Industry Award for Best Marketing Material & Campaigns. Email pauline@brandinghouse.co.za

online @ probeauty.co.za

Competition Preparation

58

Nail it in the

Professional Beauty Nail Competition Be recognised and awarded for your creativity and skills in the annual PROFESSIONAL BEAUTY NATIONAL NAIL COMPETITION, taking place on 1 September at Professional Beauty Johannesburg at Gallagher Convention Centre.

T

he competition gives absolutely everyone in the industry the opportunity to participate with others at the same level and put their talents to the test, whether you’re experienced or just starting out as an aspiring nail technician.

There are a variety of categories and levels which you can enter to match your expertise, such as: Live Nail Design Categories; Classic & Design Gel Polish Application; Nail Enhancement Categories for Novice; Intermediate Sculpting for the more advanced; and an exciting new category for Masters – Extreme Sculpts, Structures & Shapes.

Competing is not only about winning and putting your skills and abilities to the ultimate test, but also the perfect platform and opportunity from which to gain further experience.

Along with its competition sponsors – Sparkle Cosmetics and Bio Sculpture – Professional Beauty will be awarding the Top 3 nail technicians in each category.

Winners will receive a beautiful crystal trophy, a sponsored prize, as well as a certificate and recognition in the Professional Beauty & NailFile magazine.

Competing is not only about winning and putting your skills and abilities to the ultimate test, but also the perfect platform and opportunity from which to gain further experience. Uplift your skills and advance your capabilities so as to be recognised as a true professional in the industry. Competitions also assist in uplifting and setting standards within the professional nail industry.

Here’s what past winners have to say NADIA ERASMUS: “Participating in the Professional Beauty Nail Competition is a must if you want to challenge yourself and stay at the top of your game.

Your biggest competition should always be yourself. Competing has improved my self-esteem as a nail technician tremendously.

It’s amazing to know that I still grow in technique every year.

Winning has prompted my clients to be proud to say that I am their nail technician.”

online @ probeauty.co.za

EVELYN JANSEN VAN VUUREN: “I don’t think you must see it as a competition, but rather as a learning curve in your career. A competition is for you to ‘compete against yourself’ as you can ask for your results after the competition, so you can see where you can improve yourself and practice, practice, practice! Winning gave me so much confidence to WANT to learn more and more! You learn so much about the industry by competing and your clients want to know that you stay up to date.”

LARISA GOUWS: “Competing builds self-confidence and changes your mindset by being exposed to other nail techs and seeing what they can do. Plus, it makes your customers proud knowing that their nail tech is taking part in competitions and that they are part of the journey.

Winning literally changed my life; my diary became fully booked in no time. Customers like to know that they are having their nails done by a competition winner. It has boosted my confidence and motivates me to go further in this profession.

LARNA VAN ROOYEN: “I have to say that entering the Professional Beauty Nail Competition was one of the scariest things I ever had to convince myself to do. Walking into the room on competition day was intimidating.

But after I found my seat, settled in and started with my overlay, I was completely at ease. I felt so proud when I finished my overlay and realised that it wasn’t that scary at all and that I was very capable. Therefore, I would strongly urge all nail techs to take part in in this competition. It is a great confidence booster and made me feel so proud to be a part of the nail industry.”

Competition Business Preparation Trends

59

TAMMY-LEE KNOETZE: “Competing definitely boosts your personal confidence and you learn a lot. I thought that after 15 years of being a nail tech I had nothing more to learn and the Professional Beauty competitions showed me otherwise. Winning has made my relationship with my clients way more fun and it has given us a lot to talk about. Clients love to give input and be involved as models in the competitions.”

Competition categories • Mixed Media – ‘Lion King’ • Custom Colour Enhancement Design – ‘Magical Mosaics’ • Gel Polish Creations – Pantone Shade 2019 ‘Living Coral’ • Classic Gel Polish Manicure Tip Overlay Categories • Liquid & Powder and Gel Novice (open to students and nail technicians with less than one year’s experience) • Liquid & Powder Intermediate (open to all nail technicians with more than one year’s experience – no educators or previous winners of this category may enter) • Gel Intermediate (open to all

nail technicians with more than one year’s experience – no educators or previous winners of this category or others may enter into the same category) Sculpting Advanced • Sculpting Liquid & Powder (Acrylic) Advanced • Sculpting Gel Advanced (includes all light curing systems such as Polygel or Acrylic Gel systems) Masters Challenge – Extreme Sculpts, Structures & Shapes The Masters Challenge category is open to all educators, international contestants and previous competition winners of the Professional Beauty Nail Competitions. For this year’s competition, the nail professional can use one or a combination of nail systems. One hand must be applied in a variety of Extreme Sculpted Enhancements Structures & Shapes, and the other hand in an Extreme Custom Colour Design & Shape of your choice. Any extreme length and shape will be accepted.

Judges will be looking for the most extreme, precise, perfectly engineered and structured set of sculpted enhancements.

online @ probeauty.co.za

Salon Focus

60

AN

‘art-full’ STUDIO

JOANNA STERKOWICZ speaks to ALINA FOX about the driving forces behind her salon – nail art and superior services.

T

he initial idea for A.Fox Nail Art and Beauty Studio, which opened in October last year in Fairmont, Johannesburg, was conceived some years ago when owner and nail stylist, Alina Fox, found that she was overbooked for her nail services.

“So I began to look for enthusiastic and skilled nail techs who could deliver my nail art technology with excellence,” continues Fox. “My salon specialises in 3D acrylic and gel nail art, as well as freehand nail art.

Unlike nail studios where stickers and stamps are used, here every nail is designed, sculptured and hand-crafted to perfection, attracting customers from the international community.

“Our catalogue offers over 10,000 nail art designs and over 600 gel and 300 acrylic colours.

We’ve found that clients share stories and photos that are close to their hearts and we bring these to life on each fingertip, through our nail art.”

online @ probeauty.co.za

Fox notes that the studio has become very popular within the local celebrity circle, through social media platforms such as Facebook and Instagram.

Six full-time nail technicians are employed at A.Fox, which has six manicure stations and four pedicure stations. Clients have the option of having two simultaneous treatments.

Apart from nails, the salon offers lash extensions, unique nail massages, ‘Royal Treatments for Men’ (i.e. man-i-cure, pedicure, neck, shoulder and back massage), permanent make-up, anti-cellulite

massages and waxing, as well as a new Kosher, vegetarian way to remove hair 100% naturally.

“I am very passionate in what I do and it gives me great satisfaction to provide excellent service on a daily basis,” comments Fox.

In-house range The salon has its own branded professional nail product range, called QD. “Our concept is to provide a one-stop-shop for all nail technicians and lovers of nail art. In the past I had tried so many different brands from all over the world that eventually I decided, with full support from my husband, to start up my own brand, QD. Knowing my brand so well gave me the opportunity to train our technicians to perfection.”

To keep her nail techs on their toes, Fox recently ran a competition where she challenged the team to wear 10cm nails for as long as possible to judge the quality of the nail product.

“Our salon became a family, through our team work, motivation and encouragement for one another during the competition. This resulted in a 30% gain of new customers who were interested in our nail product. We are excited to hold more competitions in the future,” concludes Fox.

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Business Product Step by Trends News Step

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flakes

This intriguing and elegant design was created by SARIE PUTH.

STEP

STEP

Prepare the natural nail.

Dust and clean the nails.

Apply two layers of LCN Colour Gel ‘Audrey’ and cure after each layer under an LED lamp for one minute, or a UV lamp for two minutes.

Use LCN Magic Colour Gel ‘Galaxy Green’ to draw the leaf shape. Cure after each layer under an LED lamp for one minute, or a UV lamp for two minutes.

1

STEP

3

Use LCN Chameleon Flakes ‘Pink & Green’ to add dimension and texture to the leaf drawing.

Seal in flakes using LCN Gloss & Go or LCN Chrome Sealer, cure under an LED lamp for one minute, or a UV lamp for two minutes

2

STEP

4

Do not wipe the nail; add additional shine using LCN Chrome Powder ‘Silver’ Seal In Chrome Powder using LCN Gloss & Go or LCN Chrome Sealer. Cure under an LED lamp for one minute, or a UV lamp for two minutes

STEP

5

Draw the leaf pattern using the LCN Colour Gel ‘Extra White’ with the super fine Nail Art Brush With Glimmer Stones. Cure after each layer under an LED lamp for one minute, or a UV lamp for two minutes.

online @ probeauty.co.za

Business StyleTrends Savvy

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THE

Glitterati Nail design trends may come and go, but one constant is a glittery look, whether it be incorporated into the formulations of gels, gel polishes or lacquers, or as a standalone accessory, embellishment or powder that can added to the nail art manicure.

T

here’s no doubt about it, a girl loves a bit of glitz and bling in her life and no more so than on her nails.

Let’s face it – we just love pretty, sparkly things.

Traditionally regarded as festive season, party or special occasion fare, glitter nails have now become the norm and proved to be enduringly popular, all year round.

CND Creative Play Take the $$$

Cognisant of the universal popularity of glitters and shimmery embellishments, professional nail brands offer plenty of choices for nail stylists to choose from.

There are also lots of different ways to achieve the glittery look, such as for example, ombre glitter, reverse ombre glitter, reverse French manicure with glitter, iridescent sparkly nails, shimmery

Crystal Nails

Young Nails

online @ probeauty.co.za

effect, textured glitter, prismatic effect, glittery tips, pearlescent look, glitter accents, or adding gemstones.

For some inspiring ideas, check out Pinterest on https://za.pinterest. com/StCznailart/glitter-nails/ So nail techs, it’s time to get your glitter on and give your clients something to bling about!

Product

HUB

Our round-up of the latest product launches in the exciting world of nails

Marilyn magic The Forever Fabulous Marilyn Monroe Winter 2019 collection from Gelish and Morgan Taylor comprises classic shades reminiscent of Marilyn’s Old Hollywood beauty and exciting vibrant tones that represent her iconic nature. This colour range is sure to leave a lasting impression, just like Marilyn herself.

011 447 0659

Who’s the boss?

Let’s have tea!

The evocative colours in Jessica’s new collection, Tea Party, include: a delicious Blueberry Cream, warm feelings of Pumpkin Spice, the citrus delight of Yellow Meringue, relax with Earl Grey, fall in love with Love You Very Matcha!, and feel elegant with Lavender Love.

011 454 8119

Nail Art Boss Builder Fluid Phat Base is a builder gel in a bottle that is LED curable in 30 seconds. It is non soakable, crystal clear and ideal for sculpting and to use over tips. Phat Base lasts up to six weeks.

073 421 7155

Ready to rave?

From Artistic Nail Design, Crave The Rave lets the imagination come alive with sheer neon colours to take you through the ultimate electric fantasy. They are unique in coverage and can be applied as a sheer accent with a translucent watercolor effect, or they can be built up for a fuller coverage look. Crave The Rave is available in Colour Revolution.

011 305 1600

online @ probeauty.co.za

Business In the Market Trends

63

Business Trends Q&A

64

Top Tech Talk NailFile talks to Mary Thebe about her journey from self-taught nail enthusiast to owner of @Peace beauty and health spa.

I pursued accounting and project management, but still worked at spas and salons on weekends.

When I found myself jobless, I worked full time at Lindi K salon, where I learnt a lot more about the industry and spa services. I believe we should all continue learning our craft every day.

A quick look at your nail art portfolio reveals a lot of ombre sets. Is this a style of nail art you particularly favour?

For how long have you been a nail technician?

Nine years as a hobby and four years as a professional.

What first sparked your interest in nails?

When I was in high school, my aunt came home with amazing nails and beautiful art work. I fell in love with nails at that moment.

She then bought me a kit to do my own nails. I don’t want to lie – my nails looked horrible when I did them for the first time but somehow I was proud of them.

So I just kept doing my own nails, as well as those of family members. Eventually I started receiving compliments for my work. During my matric holidays I applied for a part-time job at a nail parlour but was rejected.

When they showed me why, I went home and practised for a week and then got a job elsewhere. Because I didn’t consider nails a career,

I am happy when the customer is happy.

online @ probeauty.co.za

through his teachings. At the time I was working for Grounded Media.

When all my company documents were ready for registration, I found myself retrenched from Grounded Media. I was devastated because I thought I was not yet fit to start my own business, but I put my fears aside and opened @Peace.

It was one of the best decisions I have ever made and I’ve never looked back.

When did you open @Peace beauty and health spa and why?

It opened in July 2015. My mentor (and church leader and businessman) ‘Major 1’ (also known as prophet Shephered Bushiri), pushed me to register my company

Actually, it’s mostly what my clients love. When they come in for their two-week fill, I give the nails an ombre look if they want something different.

Please describe the most challenging nail art that you’ve ever been asked to do.

A client once asked me to display her character on her nails. She has been my client for years but I really had to tap into my creativity. However I loved the challenge.

What is your customer service policy?

I am happy when the customer is happy.

How do you deal with demanding clients?

I listen more and make less suggestions.

Give your beauty business a boost with...

7 – 14

OCTOBER 2019 Beauty Week is a NATIONAL marketing initiative promoted

by Professional Beauty to help you attract new business and increase profits.

Professional Beauty is asking all salons and spas in the industry to join “Beauty Week” – a much-needed initiative to support the industry and consumers in this current economic downturn. Participating salons will offer the public a 2 for 1 special offer – ‘bring a friend and receive your treatment free’, booked during Beauty Week to gain new clients and reward existing ones.

Times are tough, we are all looking for new business and to maintain our existing client base. Take part and gain new clients and reward your existing ones.

for

Why take part?

Professional Beauty is committed to actively marketing and promoting Beauty Week online paid campaigns and public relations, a dedicated directory of participating salons and free marketing material for your salon or spa.

Register your business details on the directory and confirm that you are willing to offer the public a 2 for 1 special offer during Beauty Week only – 7-14 October.