Business Trends
12
Insider Insider, our exclusive business round-up, polled beauty salons and spas in South Africa to track business in January 2020.
Insider Spa
Spa business was definitely up on the same time last year, albeit in most cases only slightly. A price increase at some spas did affect the prices and guest spend. One destination spa attributed its improved business to guests wanting to destress in January before the hectic faced-paced year began, and found the first two weeks of January (i.e. before schools opened) particularly busy. Other reasons cited for the increase included spa teams doing more add-on services and having more hotel guests as compared to January 2019. One spa with its own hair salon noted that hair services definitely contributed to improved revenue. Feedback regarding retail sales was quite mixed, with some seeing a marginal increase as compared to the same time last year, with others reporting a decrease, attributing this to guests needing to allocate money for annual school fees. In line with our annual male grooming trends report published in this issue of Professional Beauty (see page 23), we asked you which type of product was most popular with your male clients and the response was cleansers mostly, with mosturisers and exfoliators following behind. In terms of the most popular treatments for men, it was overwhelmingly massages, with pedicures fairly popular, and less so, facials.
Insider Salon
The majority of you (57%) reported that business in January 2020 was a tiny bit better than January 2019. Reasons cited were a left over influx from the holiday season, with clients wanting to take advantage of the holiday specials that some of you offered. Retail sales remained mostly the same, or a bit worse, as the same time last year, with only a small percentage of salons reporting a marginal increase in sales. While clients were willing to spend on treatments, most held back on buying products. Although most salons polle only have a small male clientele, the most popular treatments among men are facials, with the most sought after retail products being cleansers and moisturisers. PB
The month in numbers
SALON 50
SPA 68 AVERAGE TREATMENT ROOM OCCUPANCY
AVERAGE TREATMENT ROOM OCCUPANCY
%
%
HOW DID TREATMENT BUSINESS IN JANUARY 2020 COMPARE WITH JANUARY 2019?
82% BETTER
3% 15% SAME
WORSE
HOW DID TREATMENT BUSINESS IN JANUARY 2020 COMPARE WITH JANUARY 2019?
57% 2% 41%
BETTER
SAME
WORSE
HOW DID RETAIL BUSINESS IN JANUARY 2020 COMPARE WITH JANUARY 2019?
HOW DID RETAIL BUSINESS IN JANUARY 2020 COMPARE WITH JANUARY 2019?
33%
25% 39% 36%
64% BETTER
3% SAME
online @ probeauty.co.za
WORSE
BETTER
WORSE
SAME
