Skincare
28
CLEAN
beauty
Ethics, accountability and sustainability have become hot topics in the skincare industry, as consumers demand more transparency regarding the sourcing of ingredients and the environmental impact thereof, as well as in the manufacturing, testing and packaging of products. JOANNA STERKOWICZ delves deep into the topic.
Natural Many skincare products in the beauty stratosphere claim to be ‘natural’, but there are currently no South Africa regulations stipulating conditions for a product to officially qualify as ‘natural’. Although some products from local brand, Kalahari, only contain natural ingredients, most of its products are a combination of superior-grade botanical oils and exceptional plant extracts, compounded together with
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scientifically-proven ingredients sourced from well-known, international laboratories. Says Kalahari founder, Carina Franck: “This ensures that we have highly effective and innovative formulations. Interestingly enough, according to the EU legislation, if a product contains more than 65% of natural ingredients, it is classified as a ‘Natural Product’, so technically we fall under the ‘natural’ category. We simply
believe that we cannot promote our complete range as 100% natural if we are just partially natural. Kalahari always aims to remain a true and trusted brand.” Another South African brand, the recently launched Gève, was developed by consultant herbologist, Jerome Jackson, and aromatherapist, Aseyah Rosslind, and positioned as being ‘truly natural or as natural as possible’. Says Jackson: “Gève has been developed by using only natural ingredients vetted to the highest standards. The products are manufactured in South Africa using local expertise. As much of the ingredients are sourced from South Africa as possible and we look for actives from South Africa first.
