Business Trends Business Tips
18
The Mask celebrates 50th birthday
Founded by industry icon, Helene Bramwell, The Mask Skin & Body Clinic in Parkview, Johannesburg, turns 50 this year. Joanna Sterkowicz reports
I
t is a truly extraordinary achievement for any South African beauty salon to have been in business for five decades and Professional Beauty is not aware of any salon other than The Mask Skin & Body Clinic that has reached such an incredible milestone. The Mask was co-founded in 1971 by Helene Bramwell, long known as a pioneer in the beauty industry. Bramwell’s journey in beauty started a few years prior, in 1966, and ever since then she has been closely associated with the beauty profession in South Africa
online @ probeauty.co.za
and abroad, attending national and international congresses keeping abreast with the latest techniques and advances. She is a CIDESCO Gold Medalist; a SAIHBTH (South African Institute of Health & Beauty) Founder Member and Honorary Fellow; as well as the recipient of three President Awards recognising her dedication to the profession. In honour of The Mask’s 50th birthday, Bramwell was interviewed live online on 16 March 2021 to a global audience by Mark Moloney, CEO of the UK-headquartered Professional Beauty Group. Bramwell told Moloney that she
enjoys making people feel good about themselves. “At end of day that is what we’re all trying to achieve,” she said. “There is a need
There is a need out there and as therapists, we have to meet that need. out there and as therapists, we have to meet that need. My team and I form relationships with clients and we are not in competition with each other. We work in tandem
