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New Business BusinessFocus Tips
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The gap between ‘green say’ and ‘green do’ The time to take actual action in terms of sustainability is now, as Charne le Roux of GreenSpa.Africa writes Thinking is easier than doing and unfortunately, the reluctance to act that humans so often exhibit has spilled over into the sustainable choices that we exercise. Most of us express a preference for green products but not enough of our intention translates to action yet. Harvard Business Review published an analysis of this dilemma late last year and proposed ways to bridge the gap. online @ probeauty.co.za
These solutions work will equally well for the spa industry.
Make sustainable behaviour the default option Guests should have to ask for extra towels, straws, paper copies and disposable wear. This will break the habits created by the familiar spa environment, where green is often seen as the opposite of luxury and
pampering, and an abundance of linen, single use containers and disposables are present. Breaking a bad habit first, and then replacing it with a greener alternative will generate sustainable behaviour in the long term. Consider using lights that activate on a need-to basis only and station printers and photocopiers in separate areas (to avoid the VOC gases that they emit) so that they don’t
