Practice Focus Interveiw
24
Nubian Medical Aesthetics on expansion path A Pretoria-based aesthetics practice specialising in bespoke African treatments is set to open new branches this year, writes Joanna Sterkowicz Nubian Medical Aesthetics in Menlyn, Pretoria, was officially opened for business in May 2019, by Dr Zama Tladi, a medical doctor who focuses on aesthetic treatments. Says Dr Tladi: “We have several clients in Johannesburg who do travel to our Menlyn branch, but in order to be more convenient and reach more customers, we now want to extend our services to more people and open further branches. “Our plan is to initially run the new branches, while making provisions for the possibility of new ownership and franchising down the line. I am a big believer in creating employment and career opportunities to boost our economy and am also passionate about my craft. So, sharing my knowledge, skills and seeing the skin that we treat transform, is truly rewarding and my life’s work.” Plans are to open new practices in Johannesburg, in areas such as Sandton and Bedfordview, during 2021 and several prospective sites have been viewed in this regard. While there are already several aesthetic practices in Johannesburg, Dr Tladi believes Nubian will stand out in the market because of its specific focus on African skin. “That being said, we
do cater for all skin types and provide non-surgical, minimally invasive aesthetic treatments like skin rejuvenation, hair restoration treatments, treatments for stubborn fat, and vitamin drips for general wellness. We educate clients before we customise their treatments, with good insight about their challenging issues, which makes it easy for them to maintain good results even at home. “Our USP is definitely my specialisation in African skin as it scars and behaves differently to Caucasian skin. Strangely, there are very few doctors who specialise in African skin in South Africa. Clearly we have a lot of work to do in terms of educating and growing this sector.”
Technologies At the Nubian practice in Menlyn, Dr Tladi works with one full time somatologist and offers a variety of the latest aesthetics technologies. These include: a LifeViz Mini (a 3D imaging system for skin analysis); an Injector Gun and Hydra Pen for mesotherapy treatments; a Carbtek machine for carboxytherapy
treatments; an LED mask; and a Dr. Pen for microneedling treatments. “We have focused on microneedling but do plan to incorporate laser treatments in the next few months as there is a growing demand,” notes Dr Tladi. The practice also offers injectables (toxins and dermal fillers) and chemical peels, as well as customised vitamin drips to help restore and rejuvenate the body.
Specialised skincare range After receiving many requests from her loyal clients, Dr Tladi is in the process of developing her own range of cosmeceutical skincare products, specifically for African skin. She continues: “There are very few cosmeceutical products in the market that have been tested on African skin and therefore there are only limited options available. Our range has been pitched and is currently in development, so we are hoping to launch this year.”
Sonette Donker, Jane Wurwand, Cherie Ten Hope and Ilana Gush (circa 1998)
online @ probeauty.co.za
