Photo by Taylor Simpson on Unsplash
On trend and on point Marisa Dimitriadis of The Spa Professionals Guild examines what’s trending in the global spa sector he best part of 2021 is that we are moving into a new world. Yes, the re-set button was pressed last year and we are in the middle of moulding and defining a new beauty and wellness industry. I would like you to think back to any time when you received, or started, something new. Perhaps a new car, perhaps when you went to university or college for the first time, or perhaps when you started your business. Can you describe your feelings and mindset at the time? Excited, happy, a little nervous, full of ideas, explorative, eager, open to learning – these are just some of the words to describe how you felt. So, as you read about the 2021 trends below, take yourself back to one of those ‘new’ moments in your life. How you begin the year and your mindset will play a critical role in how 2021 will pan out for you. Something else to remember is that business is constantly evolv-
ing, so in order for your business to survive and grow, you will need to evolve. Build on what is working and evolve or adapt where you see opportunity. Don’t close your mind to new things; now more than ever is the time to have an open mind and experiment with change. A great idea is to align your business with the 2021 trends to ensure you are meeting consumer demands and evolving your business for the new world.
Trend 1: Redefining wellness Wellness is set to take on a different, more dynamic and all-encompassing shape in 2021. The consumer will be focused on all types of self-help and ways to prevent illness rather than cure it. This trend will not just be about mindfulness and treatments that promote wellness and holistic interventions, but will include far more, such as fashion and science. People will look at what fashion styles, fabrics and colours can do for wellness, as well as how science is evolving artificial
intelligence and modern medicine. The digital space will offer solutions for all to be healthy and well. What does this mean for spas?
How you begin the year and your mindset will play a critical role in how 2021 will pan out for you. Well, look at your space, your fabrics and colours. Look at every part of your engagement with your client and ask yourself – am I, as a business, adding to my clients’ wellbeing?
Trend 2: At home solutions As a spa owner your goal is to get the client in for treatments, but this has changed and will continue to do so. Clients will come to the spa but they have already looked for more at home solutions and
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