Professional Beauty SA

AT THE HEART OF THE PROFESSIONAL BEAUTY BUSINESS

incorporating

COLD SNAP

TREATING WINTER SKIN

SAFEKEEPING

HOW SECURE IS YOUR SALON SOFTWARE?

WINNING STREAK PROFESSIONAL BEAUTY AWARDS

May 2020 | probeauty.co.za

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In this issue...

Regulars

Business

Features

7 Industry news

12 Ask the Experts

22 Best of the best

Local and international news

46 In the market

All your questions answered

13 The Brexit factor

All the latest launches

Selling cosmetics in UK and EU

15 The new normal Changing the way we work post lockdown

Spa Focus 16 The future of spa Creating personalised experiences for guests

Software 19 Safety first Security aspects of salon software

Professional Beauty Awards

29 Top suppliers honoured Industry Awards 33 Taking South Africa to the world SA brands that export

39 Dry as dust Treating winter skin

Hair News 36 A trio of salons Gary Rom Hairdressing franchises

38 Crowning Glory New products

Aesthetic Medicine 42 Powered by water New facial treatment modality

44 Hydrofacial devices Product focus

Nails 47 NailFile Issue 32

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Welcome

4

W

ho could ever have predicted such a horrendous scenario – a microscopic, ferociously contagious and lethal virus bringing the entire world to a standstill? At the time that this magazine was published in mid-May, more than 4.8 million infections had been recorded globally, with tragically 318,000 deaths. And no sign of a vaccine yet. South Africa, like most of the rest of world, went into lockdown, the economic effects of which have been utterly crippling, particularly so for the beauty, spa and hair sectors, which were forced to shut their doors. Our news pages reflect the efforts made by the industry to get through this challenging time and to try and convince government to let it reopen for treatment services. Some reprieve was granted on 29 April, when government at least allowed salons to retail products.

The only way I can think of to describe this catastrophic situation we have all found ourselves in is that of a horror freak show. But, in the words of President Cyril Ramaphosa, ‘This pandemic WILL pass’. It’s just a matter of when and how much more fallout we will have to endure until then. In a recent article in the Professional Beauty newsletter, Imbalie Beauty CEO, Esna Colyn, predicted that once lockdown ends, there will be a rush to salons and spas as people long for the human touch. I believe Colyn is right – certainly the first thing I will do is go for a much-needed, long overdue facial to get my skin back on track.

Joanna Sterkowicz Editor

@PROFESSIONAL BEAUTY SOUTH AFRICA @probeautyexpo @PROBEAUTYSA

AT THE HEART OF THE PROFESSIONAL BEAUTY BUSINESS

incorporating

Subscribe 7 issues for R510 (RSA) To receive your copy of Professional Beauty call 011 781 5970

COLD SNAP

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Publisher Mark Moloney

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Managing Director Yolanda Knott

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WINNING STREAK

Operations Executive Obey Dube 011 781 5970

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HOW SECURE IS YOUR SALON SOFTWARE?

PROFESSIONAL BEAUTY AWARDS

May 2020 | probeauty.co.za

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Cape Town Sales Executive Carla Hamman 084 894 6172 carla@probeauty.co.za Sales Executive Ruby Manning

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7 News

News Beauty industry reels from the effects of lockdown After five weeks of enduring the COVID-19 national lockdown, in which all salons and spas were mandated by government to shut their doors, the industry received a small reprieve on 29 April, when they were at least allowed to retail products, either online or in store, with only minimal staff in attendance.

With treatment services still not permitted at Level 4 of lockdown, salons and spas were struggling to survive, with staff either being laid off or having their salaries cut. As this magazine went to print in midMay, the government was planning to only permit treatment services at Level 1, with no clear indication of when this might be.

The EOHCB (Employers Organisation for Hairdressing Cosmetology Beauty) has been the industry’s main point of contact with the government at this time, with a collective effort from the Bargaining Council, UASA, SAAHSP and many others (including Professional Beauty), helping where possible.

According to a statement from the EOHCB, it has been engaging in toplevel negotiations with government to fight for the earlier reopening

of salons. It has requested a response from Minister Nkosazana Dlamini-Zuma, demanding the reasons why the sector was not included in Level 4.

In the meantime, EOHCB is preparing another presentation for government, based on the visual and practical in-salon application of basic preventative measures, to help plead its case.

Lawyer seeks court interdict to open hair salons At the time of going to print, Advocate Carlo Viljoen was seeking an urgent interdict with the Cape High Court to allow hair salons and stylists to trade again.

Viljoen’s case is based on a hairdresser’s constitutional right to make a living, which they haven’t been able to do since the COVID-19 national lockdown.

It’s important to note that this court action does not involve the EOHCB (Employers Organisation for Hairdressing Cosmetology Beauty) and is separate from the EOHCB’s petitioning and interaction with government regarding the opening date for beauty, nail and hair salons.

Viljoen is being assisted by Jade Tomé of Tomé Distributors, a hair care distributor, who was interviewed by Azania Mosaka on Radio 702 on 19 May.

During the interview, Tomé said: “All hair salons, whether shopbased or home-based, were forced to close their doors on 27 March.

It’s important to note that a large percentage of stylists work on a hand-to-mouth basis and do not have a savings plan to fall back on.

Some of these stylists are taking measures, like selling retail hair products with CIPC certificates and selling home colour kits, while others are performing professional services behind closed doors and risking their careers in the process.

We must remember that they only want to feed their families. Should this lockdown continue, 40% of salons could close down.”

Tomé pointed out that Viljoen is a human rights advocate and

is seeking the court interdict in his private capacity, through discussions with legal advisors and panels. “We want the industry to open so that everyone can start earning a living again. It’s our constitutional right to be able to put food on the table.

“Carlo Viljoen will present an iron-clad case to the court and we know that we can prove to government that professional registered salons and stylists can uphold COVID-19 safety protocols.

As an industry, we have always been focused on hygiene and sanitisation and are required by law to ensure the client’s health and safety. To keep the industry in lockdown is unfair and unjust – it’s something that we need to fight.” online @ probeauty.co.za

News

8

Professional Beauty gives back to the industry Since the implementation of the COVID-19 national lockdown on 27 March, Professional Beauty has been proactively involved in helping the industry get through this challenging time.

Our first action was to immediately set up a regularly updated COVID-19 page on the Professional Beauty website www.probeauty.co.za/covid-19.

This contains valuable business information for salons and spas, as well as links to a range of informative and pertinent articles.

Professional Beauty has also been hosting free online webinars on topics such as: Safety & sanitation measures for salons post lockdown; Discount stimulus – yes or no; Retailing to the cashstrapped client; Using social media during lockdown; and Mindfulness.

All webinars are accessible on our COVID-19 page. Professional Beauty also hosted a South Africa session on the Professional Beauty Group’s free online World Spa & Wellness conference.

In addition, Professional Beauty has reached out to salon / spa owners and managers to get their feedback on how they have been using their time during lockdown, and sharing this information with the industry. We have continued to send out regular newsletters to our beauty, spa and hair databases.

Furthermore, we have promoted other companies’ training webinars and special offers at no charge.

Phil Woods, commercial director of Professional Beauty, has been working with many industry stakeholders including several suppliers, salon groups, and the industry associations and bodies, in helping all to stay in the communication loop with regards to representations to government regarding the easing of lockdown restrictions for salons and spas.

Says Woods: “As Professional Beauty is at the heart of the industry, we deemed it vital to stay in regular contact and to share as much information as possible.

“We recently created our ‘We’re in this together’ motivational team video to reiterate that Professional Beauty is here to help the industry get through these tough times.” online @ probeauty.co.za

Sorbet provides COVID-19 relief to employees

Dermalogica introduces Clean Touch Certification

Beauty salon franchisor, the Sorbet Group, is making R7 million worth of food vouchers available over the next two months to approximately 3,500 employees of its franchisees.

Linda Sinclair, Sorbet CEOdesignate, says the relief measures have been welcomed by Sorbet Group franchisees and their employees around the country, whose income has been hard-hit by the national lockdown.

“The Sorbet Group’s employees are predominantly from previously disadvantaged and poorer communities. They are often the sole breadwinners in their households, and their financial responsibility therefore extends to their broader families,” notes Sinclair.

As part of Dermalogica’s newly announced Principles for Enhanced Service Safety, the brand has launched Clean Touch Certification for skin therapists.

This certification is awarded to skin therapists who complete free online training on the key principles and enhanced protocols. Upon completion, skin therapists will earn a certificate recognising them as Clean Touch Certified, which they can display in their skin centre, treatment room, or website. These certificates will also be displayed in Dermalogica Concept Stores.

“To become Clean Touch Certified, visit: www.dermalogica.co.za/safety

Everything you need for your cosmetic EU and UK compliance!

• EU responsible person

• Stability and compatibility testing

• UK responsible person

• Challenge tests

• Product information file preparation

• Claim substantiation tests

• Safety assessments (CPSR)

• CPNP notifications

www.ceway.eu

—

info@ceway.eu.

Beauty co provides food relief to Orange Farm Blue Sky International Distribution, comprising the Beauté Pacifique and RapidLash Africa brands, conceived the #projectbigtable intitiatve to donate food to the Orange Farm informal settlement in Kosmos.

Says Blue Sky CEO, Wayne La Grange: “We sent out a WhatsApp message to our local community of Kosmos and it was heard by the Kosmos Christian Church (KCC), business leaders in the area and the citizens of

Hartebeespoort. We all got together to raise funds for food and mobilised our connections to make this happen. A big thank you to everyone involved.”

All the necessary permits were obtained and community leaders consulted to control the actual execution of the handover of eight tonnes of maize and thousands of eggs (from farmers in the area), with COVID-19 social distancing regulations observed.

Luscious Lashes hosts global conference Cape Town-based Luscious Lashes hosted the 4th LashMaster Legends conference in March in Johannesburg, after co-hosting it with Angel Lash and Brow in Rome for the past two years.

There were eight lash masters from around the world at the conference, covering a wide range of topics. These included Adhesive Characteristics; Lash Design; Lash Art; Microblading; and the A-Z of Customer Care.

A number of the speakers also ran lash and microblading courses while in South Africa.

Says Cliff Altree of Luscious Lashes: “The conference was sold out and attended by industry leaders from SAAHSP and Professional Beauty. We go to all this expense to give local

therapists first hand exposure to specialists in their fields and, by doing so, hope to keep our standard on a par with that of our international counterparts.”

Participaing lash masters were: Wendy Artino (Italy); Lyuba

Bounty (Italy); Lesley-ann Altree (South Africa); Daniel Olsson (Sweden); Sarah Pennington (USA); Tanja Mühlbauer (Germany); Giedre RupsauskaiteNikols (UK); Arta Witas (Poland); and Monica Zet (Spain)

WWW launches new website At a time when health is top of mind for everyone, World Wellness Weekend (WWW) has launched a brand-new website with many upgraded features to give exposure to wellness-related professionals around the globe.

The fourth annual WWW is scheduled to take place this year from 19 to 20 September and will be celebrated in 120 countries.

Says WWW founder, JeanGuy de Gabriac of Tip Touch International: “WWW aims to inspire and empower people to make healthier choices and enjoy

an active lifestyle with family and friends. Participating properties will host free and fun wellness activities during the event.”

Upgraded features on the new WWW website – https://www. world-wellness-weekend.org/ – include: access to 11 languages (English, Spanish, Italian, French, Portuguese, Dutch, Greek, Russian, Arabic, Hindi and Malay); a one-click geo-locator to find wellness professionals near you; and a Wellness Pledge to positively touch the lives of millions of people.

The Blog section of the website features tips from experts around the world and registered venues about the 5 Pillars of Wellness – Sleep, Nutrition, Vitality, Serenity and Solidarity. Video sessions will be added soon.

online @ probeauty.co.za

News

11

Business Tips

12

ask

the EXPERTS

Our beauty industry experts answer questions about every aspect of running a successful salon or spa business.

What exactly is gua sha and how does it benefit the skin?

Gua sha is a technique that has been performed by the Chinese for thousands of years and is used for body pain, beauty treatments and general health.

Gua means to scrape, and sha means redness. This modality has become popular in the beauty industry to firm and lift the skin.

You can use specific tools for gua sha on the face, from buffalo horn to jade or rose quartz, to stainless steel. My favourite is rose quartz. Gua sha tools also come in a variety of shapes, to focus on different areas.

Unlike body gua sha, which creates lots of redness by using firm pressure, facial gua sha needs much less pressure. An experienced therapist will adjust the pressure, as well as the angle of the tool, for different areas of the face, neck and décolleté.

As a therapist, the greater your awareness of what’s beneath the skin, the more profound your skin treatments can be as a whole. The dermis is responsible for oxygen

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and nutrient supply, but it’s also where cellular waste is disposed, and if the waste is not removed timeously, it can take up residence in the space where nutrients and oxygen belong. Our Qi (i.e. energy) and lymph become stagnant for many reasons – quality and quantity of sleep, diet, breathing, emotions, stress and tension. That stagnation leads to this accumulation of cellular waste, as well as stored energy, causing wrinkles, spots and sagging skin. Using gua sha in a facial treatment can greatly improve how the skin breathes and is able to excrete toxins, resulting in clearer, plumper skin.

Gua sha works by breaking up adhesions and fascia dysfunction and stimulating the Qi. You can feel these fascial dysfunctions easier with a gua sha tool than with your hands. In addition to gua sha in a facial treatment, manual lymphatic drainage using the hands, or face cups, can boost this cleansing, energising and lifting effect in the skin. Including acupressure massage

in facials boosts the correlating organs, which may also help to clear and energise the skin in those areas.

Your gua sha treatment can be customised to your client’s needs in addition to a general protocol.

Think of the head and neck as a funnel. When you open the pathways of the neck and jaw, everything can filter down. You’ll start every gua sha treatment by stimulating the occipital and clavicle terminus. Then you can use gua sha for lifting and sculpting, in which case you’ll work upwards and outwards before gently draining the lymph downwards.

Clients can also use gua sha at home in between treatments. PB

Louise Pitot is the founder of Body Orchestra, which is centred on helping women live agelessly.

Pitot combines organic beauty and face yoga with Eating Psychology and Functional Medicine coaching.

Louise@louisepitot.com

T

he UK left the European Union on 31 January 2020 with a deal known as the Withdrawal Agreement.

How does this affect the compliance and sales of cosmetic products in the EU and the UK? Initially, nothing changes.

After Brexit took place, we stepped into a transition period, which began on 1 February and will last until 31 December 2020.

There is a possibility of the transition period being extended for up to two years, but currently, the UK government has no intentions to do so.

During the transitional period, it is business as usual, but the EU and the UK will try to agree on future trade relations and the UK will have to establish a new regulatory framework. This period of time can also be used by the industry to prepare for compliance with the new UK regulations.

TJAŠA GRUM of CE.way outlines what you need to know if you are selling cosmetic products in the EU and the UK.

During the transitional period, it is business as usual, but the EU and the UK will try to agree on future trade relations and the UK will have to establish a new regulatory framework.

Portal) notifications and the EU RP (responsible person) are still valid for the UK as well, and the UK RPs can still act as the EU RPs. However, at the end of the transition period (probably 1 January 2021), the future UK legislation will become applicable. This legislation

is still in the making, but it will probably share many similarities with the EU Cosmetics Regulation. It may also include certain points from the drafted ‘no deal’ UK legislation, which was prepared for the event of ‘no deal’ Brexit and is therefore not applicable anymore.

After the transitional period, companies that want to sell their products in the UK will have to: • Set up a UK-based responsible person • Keep the product information file available at the UK RP address • Do the UK notification • Update the label with the UK responsible person’s name and address >

Selling cosmetics in the UK after the transitional period Until the end of this year, the EU Cosmetics Regulation 1223/2009 will continue to apply to the UK. This means that the CPNP (Cosmetic Product Notification

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Photo by Lina Kivaka from Pexels

Business Tips

13

Business Tips

14 • Update the label with the country of origin if products are made outside of the UK (e.g. for products made in the EU, the specific country of origin has to be stated).

be done in up to three months after the end of the transitional period – Labels will have to be updated in up to two years from Brexit.

However, it is important to add that the UK legislation hasn’t been published yet and negotiations are still taking place, so nothing is certain yet.

Selling cosmetics in the EU-27 post transitional period

Timelines What are the timelines to appoint the UK RP, make the UK notification and update the labels?

– UK RP will have to be appointed at least until the end of the transitional period – UK notification will have to

Companies selling their cosmetic products in the EU27 Member States must continue to comply with the EU Cosmetic Regulation 1223/2009.

After the transitional period, the UK-based RPs will no longer be able to act as the EU RPs. Therefore, companies that want to continue selling their products in the EU will have to: • Set up a responsible person based in the EU

• Keep the product information file available at the EU RP address • Transfer the current CPNP notification to the new EU RP account or re-notify the products • Update the label with the EU responsible person name and address • Update the label with the country of origin if products are made in the UK. CE.way set up a subsidiary in the UK last year, so that it can provide the UK RP service and can do UK product notifications, once the UK notification portal becomes operational. PB

Tjaša Grum has a Bachelor’s degree in Cosmetic Science and a Master’s degree in Biochemistry from the University of Ljubljana, Slovenia. She is a Regulatory Consultant at CE.way Regulatory Consultants Ltd, which offers regulatory and testing services for cosmetic products. tjasa@ceway.eu

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Business Trends

15

The most asked question at the moment is – what does the new normal look like and what does that mean for my business?

LAUREN GIBSON provides some answers.

B

usiness expert, Eric Schmidt, wrote an article for McKinsey recently in which he stated: “We are producing a new generation that’s going to be smarter than previous ones, because its members are growing up in a more sophisticated, digitally native and intense world. Part of a leader’s job is to be a magnet for such people and to get them to be the best that they can be.

“Four in 10 people in the world are under 25 years old. This next generation is going to change the demographics of the workplace in a profound way. They have enormous energy but lack business experience. Business leaders should embrace being educators and mentors for these people as part of their everyday role. It’s both good for business and personally satisfying.”

Staff I am sure most of you can agree that one of the biggest frustrations we face in the industry is staff. And within the staff realm there is a whole host of other concerns, such as renumeration, how to motivate them, how to get them to engage with clients in a meaningful way, and the list goes on.

However, given the times that find ourselves in (and I dare not say the ‘C’ word), this young generation could be what saves most of our businesses. Being in lockdown and having to change the ‘way we work’ by moving from a high touch industry to a no touch physical distancing world has been a hard adjustment.

One way to motivate your staff at this time is to assign them roles and responsibilities within your business, almost as mini projects, to start planning the new normal for how your business will look and operate in the near future.

This will allow them to engage their skills and learn new business skills, which most young therapists don’t yet possess.

Virtual world We thought that virtual consults, digital video calls for skin analysis and how to use products (through the mirror me principle) were years away. No – it’s here now and it’s moved quickly because we had no option. And if you aren’t doing it, you will lose your clients to someone who is – another salon, a beauty YouTuber or a young up and coming therapist who knows tech and is now in her or his element.

This blended approach allows for innovation, not only in your business but within your own teams. It allows them to shine on their strengths and this motivates people to want to be part of the bigger purpose.

Right mix The new normal is going to be about having the right mix of people in your business to ensure it not only survives but thrives.

And by mix of people, I mean in regards to skill set, value add to the business, ability to think ahead and innovate. Yes, diversity is one thing but it’s not everything.

Skill sets and additional value will become one of the most sought after ‘commodities’ in our industry,

as we shift to a new way of working within our industry – usually a very high touch and manual business with limited tech has now become limited touch with high tech. Go figure!

Optimism Kevin Sneader, the global managing partner of McKinsey, recently wrote: “The point is that where the world lands is a matter of choice – of countless decisions to be made by individuals, companies, governments and institutions.

The early 20th-century British explorer, Ernest Shackleton, once noted: ‘Optimism is true moral courage’. Optimism and courage: these qualities are needed more than ever as leaders make the decisions that will shape the next normal.”

I encourage all of you to lean into the optimism and have the courage to do things differently. Let your team take the lead. Let them run projects.

Ask for advice. And start getting used to never being comfortable with any form of normal again. PB

Lauren Gibson has over 15 years’ experience in the professional skincare industry and considers herself an industry change maker and energetic influencer of people, teams and business. Having been in strategy and management for the last six years with Dermalogica, she is passionate about coaching, self-care and forward thinking in businesses.

Gibson has completed her PG Diploma in Management Practice with UCT GSB and looks forward to a new career internationally. laurenleigh.gibson@gmail.com

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Spa Focus

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future spa The

of

MARISA DIMITRIADIS outlines how creating personalised experiences will pave the way for spa businesses in the post COVID-19 era.

W

e all agree that the marketplace we occupy is very competitive and getting tighter and tighter year on year. And, in the midst of the current global pandemic, we find ourselves in a place where we cannot predict, or even begin to make any assumptions, as to how the post COVID-19 consumer will behave. One thing is for certain though – creating a tailored and completely personalised experience is what will determine a returning (and loyal) customer.

I want to first of all share with you the Top 5 Brands Taking Personalisation to the Next Level, as published by Forbes. Yes, they are not in our professional beauty and wellness space, but we can learn so much from them and take a few pointers on how each brand views the personalisation experience.

Providing an entirely personalised customer service is a goal and mission for these businesses, because it breeds loyalty and a strong referral culture. online @ probeauty.co.za

1. Amazon Amazon uses powerful algorithms to personalise your homepage, tailoring product recommendations based on your search and purchase record.

2. Sainsbury’s A British supermarket chain, Sainsbury’s implemented coupon-at-till technology to print targeted coupons on products customers wanted to buy. Plus, it uses smart phone location data to deliver personalised offers to customers in and around the shop, on their mobiles.

3. Nike This sportswear brand has created its own product personalisation app, called NikeID.

4. Cadbury Cadbury’s integrated social video marketing campaign let consumers craft a personalised video that incorporated photos and names extracted from their Facebook account.

5. Netflix: Not only does this streaming service show you film and TV recommendations based on the content you’ve watched, it even personalises film covers, giving prominence to actors or actresses you’re familiar with.

One thing is for certain though – creating a tailored and completely personalised experience is what will determine a returning (and loyal) customer. buy from a retailer that recognises them by name, recommends options based on past purchases, or knows their purchase history.

This shift to personalisation is largely the result of retail giants such as Amazon, which have raised the bar on catering to consumers.

Companies are now having to think about how they create a consumer experience that sets them apart in a highly competitive marketplace.”

Takeaway I feel that what is important to take from the above is that we, as an industry, are sharing the consumer that is buying on Amazon, therefore we should be adapting and changing the way

we run our business to marry this ‘personalised and tailored experience’.

So, how can you as a salon or spa personalise the experience you offer your guest? I’m going to give you five simple ideas, however before you quickly jump in and say that you are doing that already, think about it carefully and consider if you are really fully doing it, or if there is room for improvement. Also, do you have an SOP for your staff that trains each of these ideas? And, have you performed a training session with your staff to show them exactly how to do it and what words to say?

Do you have client cards?

I can almost hear you all saying, what a stupid question of course we do! Well, let’s take the idea further. Is the client card updated at each visit (i.e. can you see clearly what products the client bought at the last visit and what was discussed at the last visit)?

This simple tiny document, be it digital on a tablet or on paper, is the single most important item to personalising the guest >

Diginomica.com This is a digital media platform that provides content rich and informed reports and opinions to provide up-to-date analyst insight across three main areas of focus – digital, apps and technology. Diginomica. com’s predictions of consumer demands for the next decade make for an interesting read, as you can see in the extract below.

“Consumers’ expectations of companies are higher than ever before. In particular, they now demand a tailored experience that is personalised to their wants and needs, whether it is in a physical store or online. For example, 75% of consumers are more likely to

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Spa Focus

17

18 Spa Focus

I guarantee you won’t go broke because it will still be your most profitable treatment, but will give the client quality and a choice of at least four different smells. If this is done correctly with the correct dialogue, the referrals you will get will happen naturally because the treatment was personalised.

Aroma psychology is a whole topic on its own but make the commitment to start the personalisation of scent choice immediately.

Personal messages to client post treatment

experience. The client profile or card contains information like massage pressure preference and any dislikes and likes. For example, a specific client might love a heated pack on her stomach during the facial, or might love a particular herbal tea, which you then bring her automatically even if she didn’t ask for it. This just makes her feel that you remember and care.

So, even if she does not feel like the hot pack on that day, she will accept it and be so impressed that you remembered and that is what counts.

A client card helps you plan what you will retail to the client before she has even arrived, as you have her full purchase history and you can present her with what the gaps are. There are not many salons, and even fewer spas, that use client cards the way they should be used.

A birthday call I know you all send messages but that is NOT personal. A phone call, and even better, a little video recording from the salon staff wishing the client a happy birthday is ideal. A small gesture like this goes a long way to personalisation.

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Music preferences Sound has the ability to make people feel and behave a certain way. Are you forcing the whale sounds or rain sounds on your clients, or do you allow them to choose from three types of music for that specific treatment? For example, the three choices could be: House Music, Ambient Music and Soul Music. Then, depending on how the client is feeling that day, they will choose the music that gives you an indication as to their mood.

Aroma choices Aroma is by far the most powerful personalisation tool you have and also the most underutilised in our industry. The 2019 Global Wellness Trends Report quotes Joanne De Luca of Sputnik Futures as saying: “The future of fragrance will be using scent to ‘biohack’ our brains and bodies to perform better.”

If you are doing a massage, and we all know that massage is our most profitable treatment, why is our industry still using the cheapest possible base oil to perform the massages? Add another R20 to your costing and

A personal message should be sent to the client after the treatment that relates specifically to that particular treatment and/ or any retail purchased, and it should also offer one lifestyle tip to enhance the treatment.

I am sure most of you are sending generic thank you for visiting our spa or salon messages and I can assure you clients are not reading them.

However, if your message says something like: ‘Mrs Peterson, (be sure to call the client by their preferred name, be it surname or first name), we trust your massage with us was unlike any other you have had before. You chose the Arnica & Mint aroma because your body is experiencing muscle aches and pains, so please be sure after today’s massage to try and do some stretching tonight and tomorrow to enhance the massage. Can’t wait to see you again soon, have a blessed weekend (or week if they came in on a week day) Love, Spa xxxxx.’

This message is personal, and because it starts with their name, they will read it.

These are five starting points to work with and there are many more ideas that you can pick up from our Spa Professionals Guild Online Network. PB Marisa Dimitriadis if the founder and owner of The Spa Consultants. marisa@ thespaconsultants.co.za

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Safetyfirst With most salons and spas in South Africa now operating via management software, a critical aspect is security of systems and data. We asked four leading software providers to answer some pertinent questions in this regard.

If I’m a salon owner looking to invest in a software system, what sort of security aspects should I be looking for?

Chris Parker (ESP) There are threats from two groups, namely internal and external. Internal being fraudulent staff, and external being criminal third parties (who could also be working in collaboration with internal staff).

Therefore, you should look for good controls to manage access to data for internal staff, such as passwords and user rights to manage access to business information, as well as data logs to monitor activity to react to any potential manipulation of information.

Controls for external threats include: secure traffic over the internet (i.e. certificates); controls to access the environment (i.e. passwords, API keys, 2-factor authentication, firewalls, user rights, whitelisting access to databases, separation of data and servers); and data recovery for any loss of data due to malware (i.e. off-site back-ups).

Shani Leon (My Appointment) The kind of security aspects a salon owner should be looking for is not a one-size fits all answer. The main aspects that need to be covered is to ensure that your company data, as well as your client’s personal information, is protected. That is an absolute must for any business.

Then, depending on the size of the business, different levels of access may be required. For example, a small home-based salon would not need to put additional security measures in place, while a larger salon would need to have different levels of access for different staff members, so that nobody gains access to information that they do not require in order to do their job.

Colette Halberstadt (SpaGuru) If you are considering a cloud-based solution, there are some nonnegotiable requirements that need to be considered. Firstly, the solution should be hosted in a reputable Tier 4 datacenter. Tier 4 refers to the level of security and redundancy offered by the hosting platform.

This in an indication of how physically

secure your data will be.

Secondly, the software solution itself must use industry standard SSL to encrypt all communication between your browser and the datacenter. This ensures there is little risk of data being intercepted whilst working with the software solution.

Thirdly, the chosen software provider should be aware of all local privacy and security regulations such as POPI, GDPR etc. and comply with the requirements.

Finally, the software should allow you to configure different roles for different users of the software.

This ensures that general users cannot view data that only owners should have access to.

Terry Miles (My Salon Software) There are two areas of security software to look at – firstly the safety of your data from loss due to viruses, hardware failure or hardware theft, and secondly, securing sensitive /confidential data from unauthorised access. > online @ probeauty.co.za

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Where could breaches of security potentially occur?

Chris Parker For Internal threats common areas include: stealing client information; manipulating sales for theft purposes; manipulating sales for commission purposes; fraudulent activity relating to gift vouchers; fraudulent activity relating to loyalty points; and theft of stock.

External threats include areas like: stealing of client information; manipulating of data for fraud purposes; and ransomware or other loss of data.

Shani Leon There are a few types of breaches we could consider.

It is possible for people within your organisation to gain access to information unlawfully. This can be avoided by having the necessary access levels in place.

It is also good practice to change passwords regularly in case a breach has occurred.

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Another risk is from people outside of the organisation gaining access to confidential information. The necessary security measures need to be in place in the software in order to prevent this. Again, changing the passwords regularly is always a good idea. Having an online cloud based system with the appropriate firewalls and security in place can also protect against physical theft of devices. If your computer or smart device is stolen, a software system should be able to remotely change the password and prevent the data from being accessed.

An older system that stores all of the information on the physical device can be more difficult to protect in the case of theft.

Colette Halberstadt Salons and spas store a lot of personal client information, including some that could be classified as medical information. Allowing this data to be accessed publicly, or by unauthorised users is the most common security breach that businesses need to plan for.

Terry Miles Server based systems (i.e. that sit on your computer) should be backed up regularly to protect data loss by viruses or hardware failure. Cloud based systems provide a lot more data security as information is saved away from your computer. Your PC, tablet or smart phone are used to access your site, and nothing sits on your device. The software system should protect against unauthorised access by staff for nefarious reasons.

How can salon software be programmed to restrict access to certain data, so that it can only be accessed by the owner/manager of the salon and not by therapists?

Chris Parker It is important to create a balance between practical use of the system by internal staff, while at the same time ensure the correct controls in place pro-actively prevent fraud or retrospectively detect fraudulent activity.

Therefore you need software access controls via user rights and passwords; environment access controls via user rights and passwords; and monitoring via reports and logs.

I must stress that vigilance is important. Think about how you would steal from your own business and start to proactively monitor areas that are risks to your business.

Shani Leon Within a system you can cater for different levels of access in order to allow staff

to perform their jobs, while not giving over unnecessary access. For example, some staff members need to log sales, and some do not.

Even those who log sales do not necessarily need access to other financial information. Another key aspect is to protect your client database. Those who do not need access to it for their daily tasks should not be allowed to have free reign over it. The above is all achieved by configuring different levels of access and password protecting certain functionality.

Colette Halberstadt Your chosen software solution should allow you to configure different roles for different users of the

software. This can help ensure that sensitive data is only visible to authorised users.

Terry Miles Software that already understands the need for security will have the following in place: individual access by staff using their own user-name and password; access only to functions relative to their position; the ability to customise security for menus and buttons (functions and commands such as print / delete); and the block ability to change historical data e.g. invoices, stock figures, turnover etc. I believe that the effectiveness of security protocols need to be continuously reviewed.

What are the USPs of your respective systems?

Chris Parker ESP has a combination of features controlling who can access systems via: • Usernames and passwords • 2-Factor authentication via a one-time pin • Roles and permissions • Data audit logs • Secure internet traffic Shani Leon In our My Appointment system, one of the key security components is that we store everything in the cloud and not on physical devices. This eliminates the risk of someone stealing your device and gaining

access. We can remotely change passwords and prevent access on stolen devices. Furthermore, we also have multiple levels of access for each staff member and password protected functionality.

Colette Halberstadt ChiDesk is hosted in the local Tier 4 Microsoft Azure datacenter, which provides a range of physical and softwarebased services to secure and protect your data. We also make use of industry-standard SSL communication for all

interactions with our software.

In addition to role-based security functions for your users, we also allow you to configure IP address ranges to limit where users can open our software solution from.

This allows clients to limit online access to devices inside their own businesses, and prevent users accessing data from home.

Terry Miles My Salon Software is able to provide forensic analysis of the system’s usage (i.e. who, what and when) as part of their back-up and support. PB

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Professional Beauty Awards

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Best best O of the

The most prestigious awards in the industry, the PROFESSIONAL BEAUTY AWARDS, took place on 15 March at The Venue Melrose Arch in Johannesburg.

ver 300 industry professionals attended the Professional Beauty Awards gala dinner, which was compered by top entertainer, Cathy Specific (aka Brendan Van Rhyn, who found fame for his definitive performance as Frank N. Further in The Rocky Horror Picture Show).

All finalists in the competition were subject to a stringent judging process, which involved being visited by two ‘mystery guests’, who evaluated all aspects of each salon / spa / aesthetic clinic and experienced treatments.

Here are the finalists in all of the categories, with the winners highlighted.

Salon of the Year 3 rooms or less • Esse Concept Store • The Best Laser & Skin • Savor Wellness Salon of the Year (4 rooms or more) • Professional Skin Care Lab • Babor Institute • Jennifer Eales Skincare & Body Therapy Clinic Nail Salon of the Year • Plush Nails & Beauty • Kay Nails & Beauty • House of Mack

Aesthetic Clinic of the Year • Eden Medispa • Medi Sculpt • Aesthetic Lab Hazelwood Day Spa of the Year • Aronia Day Spa • Life Day Spa Waterfront • Hammam Turkish Bath & Spa Game Reserve Spa of the Year • Sediko Bush Spa • Enviro Sanctuary Spa • Aquila Game Lodge & Spa Hotel Spa of the Year • Life Day Spa Century City • The Fairway Spa • Saxon Spa at Saxon Hotel & Villas • Taj Hotel Spa

Professional Beauty thanks its awards sponsors:

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Manager of the Year • Lourette Du Toit • Jared Hines • Nuncia Pereira Therapist of the Year • Carla van Niekerk • Anelicia Opelt • Terry Morris Nail Technician of the Year • Andrea Smith • Nadia Erasmus • Annelize van Tonder Men’s Grooming Salon of the Year • Hines and Harley Men’s Grooming Lounge • Rockets Man - Fourways • Bar-Ber Black Sheep

Salon of the Year (3 rooms or less) Esse Concept Store

How does it feel to have won this award?

We were so delighted to have been selected as a finalist and to have won the award was honestly such a proud moment for us. The team is thrilled!

What strategies have you implemented in the salon to ensure success?

It’s not enough just to grow the treatment side of the business, we need to be retailing product to our clients. The two go hand in hand and should form a complete service. Aside from having results driven and effective skincare and treatments, we have several other strategies that assist us in creating brand loyalty and building relationships with our customers. These include sampling, spoiling customers for their birthday, a generous loyalty scheme, regular treatment or product promotions, workshops and special event days.

One of the most important strategies that we have implemented is in the way in which we communicate with our clients. It’s important that education be the main driver of all communication

to ensure that our customers are informed and empowered to make sound decisions about what they choose to put on their skin, as well as the types of treatments and services that are going to be the most beneficial in supporting the skin’s natural ecology. (Response by Kerry Smith, General Manager – Esse South Africa)

Salon of the Year (4 rooms or more) Professional Skin Care Lab

How does it feel to have won this award for a record 5th time?

It’s absolutely amazing – the team is on such a high from winning the award again, especially after such a tough year! As always, an award like this is very beneficial to our salon, as it reaffirms to our existing clients that they are with a trustworthy team, as well as bringing in new business. I firmly believe that winning is all about the right attitude. It all starts with your attitude towards life – by adopting a positive outlook and cultivating proactive habits, which can have a positive effect on those around us.

How will you guard against complacency in the future?

It all comes down to hard work, dedication and a very committed team who constantly do their best. So, while it could be tempting to relax a bit and just enjoy the recognition of being at the top of our game, that’s never been what we’re about. Determination is key – you have to get up and grab what you want from life and aim to remove negative habits through daily practice.

Describe your salon’s core values.

I believe it is our duty to stay relevant and up to date with industry developments so that we can find the best solutions for our clients. We use the salon and our

loyal and generous client base as an opportunity to raise awareness or money for charities that are close to our hearts. The salon has a ‘people first’ policy – our team looks after each other and knows the importance of communication.

Collaboration is important – it ensures we are all involved and accountable. Lastly, it’s vital to be adaptable, especially in the COVID-19 era. It can be stressful when things don’t go according to plan, but we always try to face challenges head on. (Response by Gina Gall, Owner of Professional Skin Care Lab)

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Nail Salon of the Year Plush Nails & Beauty You are a first-time entrant into the awards – how does it feel to have won?

I still can’t believe it. Every time I think back to our name being announced as the winner, I get goosebumps. It’s truly an honor and a privilege to be acknowledged as Nail Salon of the Year. This is a dream come true for me.

What makes Plush stand out in the market?

I always listen to my clients – what made them unhappy at their previous salon, and what do they expect from a nail salon? We use this information to help us learn and to be the best that we can be. Competition is fierce. We strive to be on top of our game and to offer the very best service that we can to our clients, who we treat with respect, promptness and care. In addition we stay updated with the latest trends and techniques that the nail industry has to offer and don’t mix products or brands so that clients always know what they can expect from us. Each client has an updated client card with details of each appointment. Our main focus is always quality over quantity.

What qualities do you look for in your nail therapists?

Our technicians must be well presented, passionate about nails, as well as skilled and willing to attend regular training sessions. They need to be compassionate towards clients, work well within a team, in addition to being ambitious and friendly.

We are a small and close-knit team.

(Response by Tania Biddle, Owner)

Men’s Grooming Salon of the Year How many times have you won this award?

We previously won the award in 2016, 2017 and 2018. Winning the 2019/2020 award is just as exciting. It is wonderful to get the recognition for what we are trying to achieve, as we put a lot of effort and care into the business.

Why does your salon resonate with the judges, time after time?

The fact that we are professionals who love what we do shows through both in the salon environment and in the quality of the services that we offer. We always try to make every client feel like they are our only client.

How do you retain your competitive edge?

Our professionalism and love for our work and the industry keeps us ahead. We are constantly listening to clients and offering services and products that they want. Furthermore, we make

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sure that each guest is not rushed and that every time they come in, they feel special. Our aim is to ensure that each client is treated like an individual and not just a number. Client retention is extremely important to us. (Response by Jared Hines, Co-owner)

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Day Spa of the Year Aronia Day Spa You won this award back in 2016 – how does it feel to have won again?

It feels amazing. We have really grown since 2016, so this time, it was a very different competition.

I think when you are bigger, it’s more challenging to ensure that the standard of your entire team is 5-star. I am really proud of the hard work that we have achieved as a team.

What would you say is Aronia Day Spa’s point of difference in an oversaturated market?

I believe it’s our attention to detail and the high standard of treatments that we achieve.

What procedures have you implemented to make your spa succeed?

We introduced, and always adhere to, stringent quality control measures.

What is your customer service policy?

It is always our aim to ensure that our clients are provided with the best possible service and to exceed their expectations.

What is your spa’s signature treatment and how was it inspired?

The Aronia Signature Back Massage was designed by a spa consultant team in the US. This treatment focuses on thoroughly releasing the guest’s stress and healing their body, leaving both body and mind relaxed and rejuvenated. (Response by Tasneem Vally)

Hotel Spa of the Year Life Day Spa Century City I believe that this is the fourth time you have won this award, having previously won in 2012, 2013 and 2017. How does it feel to have won again this year?

Every win is an honour, never to be taken lightly.

It’s also very encouraging to know that we are able to continuously evolve to meet the ever increasing expectations of our customers.

What do you feel continues to set your spa apart from your competitors?

Consistently delivering an exceptional service by appointing and continuously training the best people, and providing an extraordinary experience in spa wellness.

What is your policy regarding staff?

We invest a tremendous amount of time and effort in developing our people. Continuous training and coaching is provided throughout the year.

At the end of the day, we encourage each person to become a ‘master of their craft’ and to be the best they can possibly be. Each person has to

think about how they can provide a solution to meet the needs of their client by identifying said needs upfront and then tailor-making their treatments and home care accordingly. We also love to promote from within and have several examples of team members who started as therapists and are now managers. (Response by John Lambrou, Managing Partner)

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Game Reserve Spa of the Year Sediko Bush Spa What does winning the Professional Beauty Award mean to you?

Sediko Bush Spa is thrilled, honored, proud and grateful to be judged Game Reserve Spa of the Year. This award turned our dreams into reality.

We opened 18 months ago with a clear vision of becoming the leading spa in the South African Game Lodge category. Every action since our opening was executed with that objective in mind and with the mindset of being the best that we can be. This award acknowledges the effort that the Sediko Team put into every day of their working lives, and encourages us to strive for new and greater goals and to become masters in our field.

What is your spa’s concept?

Sediko Bush Spa was developed to offer awardwinning, unique and one of a kind African spa experiences. Our philosophy is to craft an exclusive, rounded sense of relaxation and spoil guests with a culture steeped in old school hospitality, where elevated levels of service and attention to detail guarantee a sense of revival and renewal of body and soul.

What do you think appealed to the judges about your spa?

Enthused by the soothing backdrop of the African bush, Sediko Bush Spa offers a haven to unwind, relax and revive the senses. All guests passing through our doors experience the recreation of their circle of wellbeing through our holistic body and facial treatments.

(Response by Maria du Plessis, Owner & General Manager of Fusion Portfolio, under which Sediko falls.)

Aesthetic Clinic of the Year Eden MediSpa What are the outstanding features of your clinic?

At Eden MediSpa we strive not only to offer our clients excellent results, we want experiences, happiness and relationships. So, our entire MediSpa is designed to offer a seamless, five-star wellness experience to deliver a shareable and memorable event for our clients. A very heartfelt thank you to Marius and Petro van Huyssteen for designing the most beautiful MediSpa that delivers exactly this.

What is your philosophy regarding clients?

Our main priority is our clients. We recognise that today we live in a customer experience economy where clients have changed and have new expectations. Their experience is the sum of all the points of interaction with our team at every step of their journey through Eden MediSpa. Every single one of these interactions is an opportunity for our team to create something remarkable and memorable. As Steve Jobs once said – “Great things in business are never done by one person, they are done by a team of people”.

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Do you have any future plans for your clinic?

Delivering consistently is key! We are committed to never stop learning and always reflect on current practice so that we can create new ideas and be more relevant to our clients’ needs in the future. (Response by Dr Adri Hofmeister, Head of Eden MediSpa team)

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Manager of the Year Lourette Du Toit How does it feel to have won this award?

I was blown away when I heard my name announced and felt super overwhelmed.

But, as I looked around the table and saw my colleagues, mentor and husband beaming with pride, it sunk in. I feel honored and extremely proud to carry this title.

What qualities make for a good salon manager?

Practice what you preach. Delegating is good as it keeps everything organised and controlled, but you need to get involved in every department.

Be ethical towards your team, clients and business.

How do you motivate your staff?

I motivate my team at Dermology by continuously growing their knowledge through training, setting targets for them to achieve, and incentivising them when these are met. I give them credit for their work during team meetings and on social platforms.

What areas do you need to focus on to ensure a successfully run business?

Focus on your team – if they are not happy, your patients won’t be happy and your business will not grow. Make sure you have set systems in place and always stay up to date with your product that you offer. Keep up with the latest topics and trends.

Therapist of the Year What sets you apart from most therapists?

I have realised that I will stand out not only through achieving great results, but by paying attention to a ‘seamless client experience’. Even before my clients enter Eden MediSpa, they are in control via our digital platforms, which allow them to be informed on products, pricing, competition and reviews.

During my consultation I guide clients through the services we offer without raising any unrealistic expectations. I take my time and practice quality, rather than quantity. My aim is to alleviate fear, connect with my client, and build a relationship on trust. I focus on treatments and treatment results that are predictable, reliable and safe. My clients are my ambassadors. My winning trilogy in Eden MediSpa is our retail products for the face and body, innovative face and body treatments, and advanced technology.

What factors do you focus on in order to excel in your profession?

Knowing each client by name or surname, whatever their preference is. I always give them warm and friendly smiles and emit positive energy.

Delivering consistently is key – even at the end of a long hard day.

Being knowledgeable through continued education and serving with passion. Every single interaction, even the most minute, is an opportunity for me to create something remarkable.

What do you like most about your job?

Having the full support of our medical doctor, Adri Hofmeister, and a great team! Working in a responsible environment where we retail quality products and offer innovative face and body treatments and advanced technology.

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Nail Technician of the Year Andrea Smith What does winning this award mean to you?

Honestly, I am still in shock. Since I was a little girl I have been obsessed with all things nails.

The fact that I get to wake up and do what I love every day and be acknowledged for it, means more to me than I am able to express in words.

I am very grateful.

What would you say are the ideal qualities for a top nail tech?

Hard work, passion and the willingness to continue learning are important. This industry is very competitive, and you need to constantly be on your toes, keeping up with the latest trends and working long hours and weekends. For most, the working hours alone are hard, however one’s passion is what makes it worth it. This is what the clients see and it’s what keeps them coming back.

Loving what you do makes all the difference.

What advice would you give to someone just starting a career in nails?

This is not an easy industry and your career won’t happen overnight. However, if you continue to

work hard, put in the hours and give your clients the best you can from a service and treatment perspective, you will do well. Stay in touch with your educator for ongoing advice and support.

Never stop learning. The industry is constantly changing and we as nail techs need to keep up to date with these changes.

A hearty congratulations to all the winners of the 2020 Professional Beauty Awards and Industry Awards for their amazing achievements.

Thank you for continually raising the standard of our industry.

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Awards

2020

Top suppliers honoured South Africa’s leading suppliers to the beauty and nail industry were honoured at the INDUSTRY AWARDS gala dinner, which took place on 15 March at The Venue Melrose Arch in Johannesburg, as part of the annual PROFESSIONAL BEAUTY AWARDS.

T

he Industry Awards are nominated by the industry itself – no judges are involved. Once three nominees in each category are tallied, the industry then votes again to determine the winners.

Here are the nominees in each category, with winners highlighted in red.

Best Skin Care Supplier • RégimA • Dermalogica • Environ • Six Skincare

Best Training Supplier • Young Nails • Dermalogica • Sparkle Academy • Kalahari

Best Nail Product Supplier • Sparkle • Young Nails • Bio Sculpture • LCN

Best Marketing Material & Campaigns • Environ Skincare • Sparkle Gelish & Morgan Taylor • Young Nails • Dermalogica

Best Body Product / WAX Supplier • Spalicious • Smart Buy Depilève • Theravine • Lilian Terry

Best Sales Representative • Nicole de Fonseca - Sparkle • Marlelize Kuhn - TheraVine • Lynn Du Plessis - Twincare • Tanya van Rooyen – DMK

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Best Skin Care Supplier RégimA This is the 4th time that RégimA has triumphed in this category. Please comment.

The bestowment of honour through an accolade in recognition of achievement is the surest indication that we are doing something right. We all have personal and professional goals that we work towards, so winning a most prestigious award is the ultimate achievement. It is an amazing career highlight to be so proud of, and the RégimA brand name is further strengthened.

How important is your team in terms of meeting the needs of your clients?

Our RégimA team have amazing people skills and certainly tick all the boxes. Therapists and salon and spa owners have numerous wants and needs, and it is essential if one is going to provide the very best service, to gain client confidence and establish their main clientele in order to personalise their start-up orders and continuity of care. Our team is an integral part of the successful running of the company. Even during lockdown, members of the RégimA team offered ‘Power Hour’ sessions via Skype or Zoom, ensuring therapists remain motivated, using that opportunity to brush up on product knowledge, and sharing experiences.

How do you keep your team motivated?

We have regular motivational training sessions, headed by myself, where we invite new therapists, as well as seasoned RégimA therapists, to participate in refresher trainings where I share my many experiences over the past 20 plus years. These sessions are empowering for the therapists, the distributors and reps.

(Response by Jacqui Faucitt, owner)

Best Body Product / Wax Supplier What sets you apart from other suppliers?

Our unique Aroma Psychology concept of tailor-making the treatment experience to suit the client’s needs, where they choose their own aroma to enhance the treatment experience.

We also do annual limited edition aromas to keep clients engaged and loyal. From a brand partner perspective, we have a holistic approach to the way we do business with focus and attention being given to therapists, owners, managers and the consumers.

What sort of initiatives do you undertake to engage with your client base?

We do motivation and inspiration training sessions for therapist teams to build confidence. Our incentives are tailor-made to suit each therapist team’s needs. We engage with clients on social media on a regular basis and we host business seminars, both online and in conferences.

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How do you keep your team motivated?

I asked my team this question and they responded thus: “Constantly firing up our inner creativity and energy. Your enthusiasm, energy for life, guidance and inspiration to be entrepreneurs. Transparency and good constant communication. Keeping the working environment fun. Your contagious energy and the feeling of always being cared for. Allowing us to give our input and ideas, while keeping our spirits lifted.

Your passion for the industry and personal attention to everyone.” (Response by Marisa Dimitriadis, owner)

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Best Training Supplier Young Nails How does it feel to have won this award three times in a row?

It is such an honor and I am ecstatic with the acknowledgment. This proves that we must be doing something right. For all our mentors, it is such a privilege to guide and empower future nail technicians.

Why do you think Young Nails stands out in the market in terms of training?

We never compromise on our standards. It’s important for us that everyone leaving our training facility is current and on trend with international standards, which results in our company never stagnating. Having a post graduate diploma in tertiary education also helps me to guide our mentors on how to offer classes and not just show our techniques.

How do you go about identifying the best mentors for your team?

As an international company, we take great pride in our company culture and anyone applying for a mentor position needs to fit in with our culture. If they share the passion for improving the industry and mentoring aspiring techs, we continue to give them proper mentor training. (Response by Yolande Bekker, managing director)

Best Marketing Material & Campaigns Environ Skin Care What does winning this award mean to you?

It was indeed a delight to have won. Great marketing is never created in isolation and at Environ, it is incubated in an environment of strong leadership, innovation and teamwork.

Please describe a recent marketing campaign.

The Focus Care Clarity+ Range (Focus on Flawless, Conquer with Clarity+) launched in September 2019 was a great success, not only locally but also globally.

Our research showed that the confidence levels of people who suffered from breakoutprone skin was often negatively affected.

Dr Des Fernandes, founder and scientific director of Environ, created this easy 3-step range as he believes everyone should have clear and healthy-looking skin.

The objective was to restage existing products and launch new additions to the range.

It was a multi-faceted approach, where we created an educational and engaging social media campaign and a focused drive through trade education. This allowed our skin care professional to confidently and competently recommend and support the campaign.

Education has always been key for Environ for almost 30 years and in this campaign we

launched with an innovative and fun card game, which served to teach our therapists all about acne, bust-myths, and train on the products and key ingredients.

Consumer engagement was successfully driven through a trial campaign to create user generated testimonials, which were utilised across our social media platforms. The results achieved by these trialists were incredible. It was evident that they achieved less congested, less oily and clearer skin in the 6-week trial period.

(Response by Susan O’Keeffe, Environ brand director)

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Best Nail Product Supplier Sparkle

You have won this award multiple times in the past – what is the secret to your ongoing success?

Passion, integrity, focus and a win-win attitude to client service.

Do you use these award wins in terms of marketing your company?

Winning this award gives us credibility in the industry as it affirms our client-focused approach to business.

What sort of qualities do you look for in your team of ‘Sparkles’?

They need to love what they do and be a great team player.

Best Sales Representative Nicole de Fonseca How does it feel to have been voted the Sales Representative of the Year?

It has been a privilege and honour being awarded this title, but completely humbling to be recognised for doing what I love to do.

How do you strengthen your relationships with clients?

I give all my clients my 100% commitment and always look out for their best interests. At the end of the day, none of this would be possible without them and without their trust in me.

How do you attract new business?

By being myself because first impressions last a lifetime. I am so lucky to work for a company like Sparkle Cosmetics, who are committed to my success and the success of my valued clients.

online @ probeauty.co.za

Why are you passionate about your profession?

I love people! Our industry is all about people and about making people feel good about themselves.

My profession allows me to meet and interact with all sorts of people on a daily basis and this feeds my soul.

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Taking

South Africa to the world

In our annual focus on homegrown brands, we look at some that have successfully ventured beyond our borders into the export market.

Environ Founded in December 1990 by world renowned plastic and reconstructive surgeon, Dr Des Fernandes, Environ today exports to over 60 countries. The brand’s USP is based on vitamin A as the cornerstone ingredient in the Environ philosophy.

Says Environ CEO, Val Carstens: “In the beginning, it was quite challenging to learn and meet all the regulations needed to export Environ to many countries,

as there were no cosmetic companies in South Africa doing R&D and manufacturing, as well as exporting to countries like Japan, US, UK and Europe.

The fact that we have so many active ingredients made formulating challenging, as was the registration of the product in many countries. We did not have the capital to brand our product so relied heavily on word of mouth to consumers.

“Eventually, I realised that we needed to start the journey of branding the product and employed a marketing manager who gave of her best with the little cash available at the time.

Today I am proud to say that we have a complete brand and marketing team delivering the brand message to market and ensuring that we keep contemporary and exciting, while always delivering the science and results we aim to

achieve with each and every product developed.”

Pictured is Environ’s Skin EssentiA range, which is offered to the global market.

DermaFix In 2006, the shared vision of Rosalie Neto, Dave Neto and Ursula Volbrecht led to the creation of the DermaFix Cosmeceutical Skin Care brand, with exports to South Africa’s neighbouring countries commencing the same year.

Says Volbrecht: “The main criteria we encountered included export compliance, >

online @ probeauty.co.za

SA Brands

34 safety data and correct labeling on products. Toxicologists identify potential hazards, like the percentages of active ingredients allowed within a cosmetic product, and as such, products are evaluated accordingly.

“Various countries specifically make the compliance process difficult in order to protect their local industries. This is especially noted within the European market, and in particular Spain.

The Cosmetics, Toiletries & Fragrances Association (CTFA), Cosmetic Export Council of South Africa (CECOSA), and the Department of Trade and Industry (DTI) are partners all available to guide you through the processes.”

She describes the unique selling points of DermaFix Cosmeceutical Skin Care as an evolution of successful formulations, presenting the benefit of the most up to date information on the various skin types, such as problematic and ageing skin, being a focus.

“We strive to provide the distributor with the highest level of customer service and cosmeceutical benefits with visible results. Our team is committed to assisting our distributors with the necessary support so as to develop a strong commercial relationship between our respective businesses,” comments Volbrecht.

Cashmere & Co A proudly South African lifestyle product brand, Cashmere & Co is a fusion of historic knowledge, quality ingredients and modern sustainable practices in a deluxe collection suitable for use in the spa or at home.

The Cashmere & Co concept was created in 2015 by Jacoline Wentzel, a leading spa designer in South Africa and owner of The Spa Warehouse.

Cashmere & Co is exported to Botswana, Namibia, Zimbabwe, Kenya, Tanzania and Mauritius and is used mostly in 5-star spas in these countries. online @ probeauty.co.za

SIX Skincare

“Exporting our range happened organically,” explains Wentzel, “as we have been involved in projects all over Africa and naturally introduced our range to our clients, who have just loved the brand.

Local and natural are two concepts that have taken so much space in our market, and our range cater for both those aspects.”

She notes that being a spa consultant and qualified spa therapist with more than 25 years of experience has helped her to design a range that is suitable to use in any type of spa.

“We have great local ingredients growing right on our doorstep, which are not only therapeutic to the body but are sustainable. So we created three signature fragrance blends by using fynbos essential oils that grow only in the Western Cape region. Our first fragrance, Cashmere, is the true signature of the brand. A soft subtle fragrance that soothes the mind, while inducing relaxation. Our other two signature fragrances – Velvet and Silk Touch – both also induce a sense of wellbeing, relaxation and hormonal balance,” comments Wentzel.

Now exported to Mozambique, Angola, Namibia and Mauritius, SIX Skincare was founded by Marisa Dimitriadis in 2011 in response to market demand for high quality imported luxury ingredients with a more affordable price tag.

“The brand started as a cosmetic brand maintaining skin health and within six years pivoted towards the aesthetic sector, but not forgetting the spa market we serve,” says Dimitriadis. “We have a unique and very powerful point of difference – whilst delivering the efficient formulations and introducing devices and skin peels into the collection, we are the only aesthetic brand that does not forget how powerful personalisation and aroma is when it comes to dealing with the skin.

“SIX Skincare takes psychodermatology and aroma psychology to the next level by combining natural aromas into our active ingredient rich formulations. We are very proud to say that being a nine-year young brand, we have repackaged three times and reformulated three times to ensure we are always offering the latest active ingredients and packaging that is always on trend and award winning.”

She notes that each export country has different regulations regarding paperwork, with language being another challenge, as some countries want everything translated. “However, the SIX brand is so welcomed into these markets and we are looking forward to expanding into the neighbouring African countries.”

SA Brands

35

Esse

Spalicious

Esse was born in 2002 as a result of Trevor Steyn’s passion for the chemistry of Africa’s plants. His post-grad research focused on the extraction of active compounds from African plants and, after discovering the potential of these plants in skincare products, he formulated and founded Esse Skincare.

Steyn identified the great benefit (to both skin and human health) of developing an organic brand that used no chemicals.

Over time, Esse has followed the findings of the Human Microbiome Project and has taken a leading role in forging a space within the probiotic skincare market. The brand is vegan, cruelty free certified organic and carbon neutral at a company level.

The Netherlands came on board as its first export market in 2011. Today Esse exports to over 40 counties with its strongest markets being in Scandinavia.

“Export changes the operational game for skincare brands as regulations in each region need to be adhered to.

Red tape and communicating between culture divides can be challenging but also broadens understanding of varied markets,” states Steyn.

Body care brand, Spalicious, was founded by Marisa Dimitriadis in 2008, and was first exported to Mozambique, followed by Angola, Namibia and Mauritius.

According to Dimitriadis, Spalicious’ USPs are based around aroma psychology, where the client chooses their favourite aroma / flavour of product and then the treatment is performed using all the products needed with the same aroma.

“Smell has the ability to create everlasting memories and has a psychological effect on the human brain by enhancing how a person feels. Our massage oils are unique in that they dissolve in water and do not stain linen whether at home or in the spa,” concludes Dimitriadis.

of Karin Theunissen, who has been in the industry for most of her life.

“Our biggest challenges regarding exports is definitely keeping up with the different regulations that each country has regarding cosmetics,” she says. “It can be time consuming and, in most cases, very pricey to adhere to these regulations regarding packaging and limitations on ingredients, as well as keeping the paperwork up to date with the latest changes.”

Sknlogic Sknlogic skincare is a South African manufactured product that currently exports to Namibia, Kenya and Mozambique, with plans to open an online shop in the US. The brand was launched in 2015 and was the brainchild

She believes the brand’s USPs are offering affordable skin care solutions that balance with the client’s skin type and pair seamlessly with speciality treatments products to treat skin concerns.

“We are passionate about delivering products that make you look and feel your authentic best. Because we want to provide skincare solutions that are accessible to everyone, our products are not over packaged in an effort to keep our prices as low as possible. We use ethical raw ingredients, because what is not in our formulas is as important as what is,” notes Theunissen. PB

online @ probeauty.co.za

Salon Focus

36

trio A

OF SALONS

Rudi and Beatrice Du Plessis are the owners of not just one, but three, Gary Rom Hairdressing franchises in Gauteng. JOANNA STERKOWICZ speaks to them to find out why this salon brand stands out in the market.

W

hile Beatrice Du Plessis has a background in hairdressing, having worked for Gary Rom himself for five years, her husband Rudi is an engineer.

“When I married Beatrice, I thought that we needed to think much broader about her career.

When most female hairdressers start families, their careers seem to come to a standstill, plus Beatrice has always dreamt of owning her own salon. So, I stepped away from engineering and now handle the business side of our salons and go into the stores three times a week. Beatrice assists in terms of hair services where necessary and still caters to a few of her regular clients. We do have actual managers in each salon.”

The Du Plessis’ first Gary Rom Hairdressing salon opened in Mall of Africa in April 2016, with the Fourways branch opening in August 2019, followed by Bedfordview in October the same year. online @ probeauty.co.za

Our brand is conditionbased, as in focused on the condition of the customer’s hair. We educate our clients and conduct an eight-step consultation, starting with the client’s scalp and ending at the toes.

Du Plessis notes that the Bedfordview salon, which is situated in Bedford Centre, happened more quickly than anticipated. “There was interest from the shopping mall in having a Gary Rom salon on the premises.

It’s our biggest salon – some 143 square metres, with 22 sections, one of which is a privacy room.

This is a complete salon within a salon as certain clients, such as Muslims and ladies who are breastfeeding, for example, don’t want to

be seen while having their service.

In addition, this room is ideal for people who want to work while having a chemical treatment and need to make private calls.”

He points out that there are also three treatment rooms, each with soothing music and massage chairs, so that clients can be massaged during their treatments and relax.

In this salon you will find an on-site barista, who works on an Italian-imported cappuccino machine. There is also a mini gin bar for clients who would like an alcoholic beverage and, when a customer books for a chemical treatment, they get a free meal.

Brand appeal As to the appeal of the Gary Rom Hairdressing brand, Du Plessis says: “Beatrice was basically brought up with the Gary Rom brand and it’s a fantastic brand. I believe it stands out in the market because of its customer journey.

Gary has 30 years of experience in the industry and has a reputation

for quality. There is big recognition of the brand, with ambassadors such as former Miss South Africa / Miss World, Roelene Strauss, and Sureshnie Rider.

“The Gary Rom brand is condition-based, as in, focused on the condition of the customer’s hair. We educate our clients and conduct an eight-step consultation, starting with the client’s scalp and ending at the toes. Our stylists will tell you why you have an oily scalp, or a dry scalp, and they look into the mirror together with the customer. They ask questions like, what is your hair colour palette, when did you last colour your hair, etc. Hairdressing is a very personal service, and particularly so in our salons.”

Du Plessis’ comments are backed up by the corporate website, which reads: ‘A Gary Rom experience is unlike any in the industry. Emphasis is placed on our guests understanding everything that happens in the salon so that our clients can make educated decisions on service options.”

Franchise benefits One of the most obvious benefits of belonging to a franchise, according to Du Plessis, is pricing.

“We purchase equipment, furniture and products as a group,” he states. “Furthermore, Gary assists us with training and advises us how to make difficult financial decisions and how to resolve any other problems we may encounter.”

Salon Focus

37

Every month, all his staff go for colour training and he conducts conferences about what is going on in the world of hair. Apprentices have to undergo regular tests regarding product ingredients.

Retail There is a strong emphasis on retail at Gary Rom salons, particularly because of the brand’s policy of advising clients to use salon products rather than consumer brands. There are incentives for retail sales and the

target is 28% of a stylist’s turnover.

If the stylist achieves a figure over and above that, they will get a bonus.

Brands used and stocked by Du Plessis’ salons are Schwarzkopf Professional, Authentic Beauty Concept, Mycro Keratin, ghd and the in-house brand, Gary Rom Haircare.

“We are very proud of Gary Rom Haircare and are constantly working on it by asking customers for feedback, which is then passed on to head office,” concludes Du Plessis. PB

Levels There are different levels of stylists at Gary Rom salons for clients to choose from, each level reflecting the experience of the stylist.

“Most of the stylists we have in our salons have graduated from being apprentices and have trained at Gary’s academy. We are very strong on apprenticeship and do regular appraisals and evaluations.

If there is anyone out there looking to do an apprenticeship, they are always welcome to contact me as there are always possibilities for employment.”

online @ probeauty.co.za

Hair news

38

Crowning GLORY

Tress-a-licious news from the hair front

Mindful range Ocrys is a new hair care concept from Jean Paul Mynè that is inspired by the philosophy of mindfulness.

This ceremonial treatment places the client at the centre with personalised solutions for every kind of hair and scalp. Shampoos, masks and conditioners can be freely mixed together, creating infinite treatments especially for each client.

021 981 0032

Lovely lotus flower The star product of Inoar’s Résistance range is the Super Ampoule with Lotus Flower.

Known for its longevity and selfrepair, the lotus flower is a plant of Asian origin, packed with nutrients and minerals. Inoar now harnesses the power of this plant to repair and condition the hair.

The product revitalises and regenerates the hair strands.

012 346 1721

Brush it out Manly pursuits Hunter 1114 is a modern men’s line composed of all the bare necessities a man needs. The range boasts unique products never before seen in the market, such as Black Diamond shampoo and 24K Gold Reserve shaving cream. There are seven other Hunter 1114 products for male clients to choose from.

021 981 0032 online @ probeauty.co.za

Tangle Teezer has launched four new hairbrushes, including the Large Wet Detangler, which has just super-sized to handle the longest, thickest and curliest of hair. Created to use on wet hair, two-tiered teeth flex over the hair without stretching and pulling the hair.

It can be used to draw through shampoo for a detoxing hair cleanse and to distribute conditioning treatments.

021 448 8847

as dust

Your client’s complexion needs extra special care during the cold months when moisture evaporates from the air, leading to trans-epidermal water loss in the skin and a compromised barrier.

S

kin cells release pro-inflammatory mediators and cortisol when exposed to low temperatures, putting the skin on high alert, and increasing inflammation levels, resulting in moisture loss and leaving the skin feeling tight and dry during winter.

So says Dermalogica educator, Lusinda Burch.

She continues: “Lifestyle influencers such as elevated stress, diets high in refined sugars, and indoor heating can compound the problem, leading to even more moisture loss and a compromised skin barrier function.

“When the skin’s barrier function becomes compromised, it opens up channels or gaps in the skin, leading to moisture loss and slower desquamation (shedding) of dead skin cells, resulting in dehydration lines, flakiness, dull and devitalised skin. It also opens up pathways for allergens and microbes, resulting in increased skin sensitivity and more reactive skin.”

To obtain a healthy skin barrier, the moisture and barrier lipid ratio should be at optimal levels, thus protecting the skin’s natural microbiome.

Dry vs dehydrated Dry skin is typically genetic and feels dry all over, including the hands and scalp. This skin concern is more susceptible to sensitivity and signs of premature aging.

Dehydrated skin can be experienced by anyone, and tends to come and go depending on your client’s diet, environment, product use and other factors. Such skin may feel dry and tight, but it can also feel oily in certain areas, making it more of a combination skin. > online @ probeauty.co.za

Winter Skin

Dry

39

Winter Skin

40 Lipid base For the client’s home care, Danish medical skincare brand, Beauté Pacifique, recommends Enriched Cleansing Milk, and weekly use of the Gentle Facial Expoliator, together with the Skin Hydrating Mask.

Beauté Pacifique’s nourishing, lipid-based facial moisturisers, such as Moisturising Crème for both dry and all skin types, have a built in barrier function and should be used in conjunction with Defy Damage Skin Repair Serum to boost and protect the skin through winter.

Says Wayne La Grange of Beauté Pacifique Africa: “Our range of moisturisers use a patented squalane capsule delivery system to transport active ingredients into the deeper layers of the skin.

Squalane is a bio-identical oil that mimics our body’s own natural lipids. It is found in the majority of our products, giving them a luxurious lipid base.

“Other nourishing ingredients found in our moisturisers are vitamin E, both natural and synthetic, medical grade lanolin, glycerin, aloe and avocado oil, which is rich in lanoleic acid. Our Body Lotion for dry skin has a potent concentration of squalane and vitamin A, making it a unique body lotion for winter which helps with both dryness and ageing of the skin. Clinical trials show an increase in skin moisture by 65% after only 30 days of use.”

Beauté Pacifique’s X-tra Dry Skin Fix can be used on any area that is dry, itchy, scaly or suffering from eczema or psoriasis; as well as on elbows, knees, cracked heels, chapped hands, brittle nails and dry cuticles. La Forte nutri-ceutical oral tablets can be incorporated into your client’s skincare routine to enhance moisture in your skin by almost 50%.

online @ probeauty.co.za

Moisture boost

From Environ, the Focus Care Moisture+™ Range contains various combinations of scientifically researched ingredients that may assist in delivering moisture boosting benefits to dehydrated skin.

The Vita-Complex Super Moisturiser is a luxurious cream containing a variety of dynamic moisturisers and emollients.

Vitamins and antioxidants enhance the user experiencer by adding to the overall protection from the effects of free-radical damage, resulting in nourished and refreshed skin.

Environ’s Hydrating Oil Capsules deliver a burst of vitamin enriched hydration for the skin. Containing a blend of retinol and antioxidants, they assist in enriching skin with natural surface oils, leaving it looking visibly refreshed and energised.

For in-salon treatments, Environ’s Essential Moisture Boost helps reduce the appearance of fine lines caused by dehydration and increases the plumpness of the deeper layers of the skin. Hyaluronic acid is the hero ingredient, promoting a moisturised, glowing-looking skin.

it perfect for use alongside problematic skin types. It offers barrier protection and restoration, whilst providing superior antioxidant protection.

A much needed component of a healthy skin barrier comes from essential fatty acids. DermaFix Bio-Effective Cream is a luxurious facial moisturiser containing a unique fatty acid blend for the repair and restoration of a dry and damaged skin.

Helping to nourish and feed a parched skin barrier, DermaFix Skin ResQ rapidly penetrates into the skin for all day protection, without the sensation of a greasy film. Formulated with Murumuru Seed Butter, DermaFix SkinResQ provides antioxidant protection, simultaneously keeping the skin supple and hydrated.

The dryer weather often sensitises the skin with resultant itching and redness. Skin’s resistance can be boosted by incorporating the DermaFix HydraSooth SOS, a corrective masque that provides hydration relief, whilst assisting to calm inflammation and soothing an irritated skin. It may be used as a masque, serum or moisturiser according to individual skin needs.

Collagen infused

CBD Manufactured to GMP (Good Manufacturing Practice) standards and tested to be THC free, DermaFix CBD Lotion contains the purest CBD (Cannabidiol).

This lotion helps to hydrate and soothe irritated skin, making

From LCN, the collagen infused Cococell Moisture Mask is formulated with high and low molecular hyaluronic acid, synergistically working together to plump out fine lines and wrinkles and support the structure of the skin on a deeper level.

LCN’s Facial Care Regenerating Luminous Skin Mask is soothing and regenerating due to white clay extracts. It is designed for the

41

Certified organic

moisturiser with Silk Proteins and Pearl Extracts. This intensive yet lightweight moisturiser is formulated with advanced pearl protein extract, for an ideal absorption that leaves skin feeling smooth and noticeably hydrated.

It contains a combination of skin identical fatty acids that are optimally absorbed by the skin to target many skin priorities at once. This product was formerly called Pearl Touch Duo.

Winter Skin

most sensitive of skin and contains highly anti-ageing ingredients for a smooth, glowing result.

Layering system

The Climate Defence Rich Cream from certified organic Italian brand, Team Dr Joseph, is a rich and nourishing cream for optimal protection against cold weather and wind. Selective plant-based functional ingredients and precious ceramides sustainably improve the skin’s resistance to external stress factors. It is highly recommended for sensitive and dry skin.

Team Dr Joseph’s UltraIntense Moisturizing Cream is an intensively moisturizing face cream for particularly dry, flaking, dehydrated and stressed skin.

‘Botox-like’ effect Power Firm Mask from QMS Medicosmetics is a rich, nourishing and soothing face mask that helps to intensely restore and regulate the skin’s moisture levels. It provides an immediate moisturising and ‘Botox-like’ effect that will last for 24-hours. This product was formally called Relax-o-Firm.

Also from QMS Medicosmetics, Advanced Pearl Protein is a luxurious re-firming

The Intraceuticals line of unique spa treatments and complementary skin care products is known for its unique 3-step hyaluronic acid layering system, using oxygen under pressure, together with cutting-edge hyaluronic acid technology to promote the delivery of specially formulated serums to the skin.

Intraceuticals Rejuvenate Hydration Gel instantly hydrates, providing a reservoir of antiageing nutrients to the skin, which address the visible signs of premature ageing. It replenishes hydration to enhance skin volume, and skin appears tighter, firmer and more translucent.

Carefully selected product combinations contain some of the newest advances in skincare and boast exclusive combinations of TheraVine’s distinctive essential oils of aroma-therapeutic, organic and healing indigenous Cape Botanicals that refresh, sooth and rejuvenate and provide advanced skin repair with lasting benefits.

Gentle cleansing

From the vine The TheraVine HydraVine Facial features the award-winning Chardonnay Grape Mask. This facial is the perfect treatment for very dry, sensitive skin that needs intense hydration and a vitamin boost, which is particularly the case during winter times.

The skin’s hydro-lipidic film is bolstered with a revolutionary cloth mask containing hyaluronic acid, which intensely moisturises and locks in active ingredients for up to three weeks.

During winter when the skin is dryer, it is wise to switch to a more nourishing, hydrating cleanser such as Sknlogic Gentle cleanse cream. This is a sulphate free, pH balanced, cleanser that removes impurities without disrupting the skin’s moisture barrier so as not to strip the skin of moisture.

Key ingredients include fig extract, vitamins C & E, olive oil, shea butter, rosehip, blackcurrant oils and lactic acid. PB

online @ probeauty.co.za

42 Aesthetic Medicine

Powered by

water There is a new water trend that is evolving in the beauty and aesthetic industry and this time the water concept does not necessarily involve spa, writes KAREN ELLITHORNE.

H

ydrofacials are the new ‘it’ facial among celebrities, due to the dramatic results that can be achieved in a short period of time.

This treatment trend is advancing the way classic facials and deep cleanses are performed in skincare clinics, not only in South Africa but around the world.

The treatment itself is also very versatile and can be performed on all skin types. A hydrofacial is well positioned in a regular skincare clinic, but also has a place in aesthetic clinics.

Hydrofacial vs Hydrafacial There is a bit of confusion regarding the exact name of the hydrofacial treatment in terms of marketing your services. The treatment is often incorrectly referred to as a Hydrafacial, but this name is trademarked to an American company that has been performing these treatments since 1997. Therefore, you cannot claim it is a Hydrafacial unless that is the exact service you are offering.

The Hydrafacial company is a well-established brand across America and in some locations

online @ probeauty.co.za

in Europe and the UAE, with their own Hydrafacial concept stores.

They have their own machine and product range that works alongside the equipment. In addition, they have an exclusive treatment protocol that belongs to their brand.

This company has also done some collaboration with more well-known medical grade skincare lines and this specific treatment is offered in dermatology, plastic surgery and aesthetics practices.

The treatment using these high level premium ingredients is referred to as the Hydrafacial MD. In the above mentioned treatment facilities, the Hydrafacial MD is a stand-alone treatment, or is offered as part of a post skin rejuvenating peel or laser treatment package. The treatment would be performed two weeks after a wounding treatment, once the skin has completely healed, to remove the leftover dead skin cells and add instant hydration.

Versatility There are many different Hydrofacial devices available in the market place that offer a multitude of different functions.

These functions range from hydrodermabrasion, skin lifting, electro permeation, diamond head microdermabrasion, photon light therapy and also hyaluronic spray guns for the application of hyaluronic acid onto the skin post treatment.

The treatment itself is completely versatile and can be used on all skin concerns, from young, congested skins to mature aged skin. It is also completely safe, despite being so results driven. This is due to the fact that the machine’s technology is used in conjunction with actives that assist in achieving a noticeable difference and improvement to the condition of the skin.

Post treatment, the skin appears healthy and cleaner. This is caused by the increased circulation and enhanced lymphatic flow that is stimulated due to the suction on the hydrofacial machine applicator.

This treatment trend is advancing the way classic facials and deep cleanses are performed in skincare clinics, not only in South Africa but around the world.

If there is any redness, it should dissipate within 10 minutes after the treatment is completed.

So, what is a hydrofacial?

It is a treatment that utilises a machine operated mainly by pneumatic power, which creates a suction vortex that assists the product to cleanse the skin, while simultaneously powering active ingredients into the epidermis.

The active ingredients may be applied topically or pumped through the machine.

There are a number of different heads available to customise the treatment and the treatment strength. For deep cleansing, there are specific heads for the facial area and smaller ones that you can use around the nose and chin area to effectively and painlessly remove stubborn comedones and blackheads.

A hydrofacial treatment normally comprises a few phases, depending on the piece of equipment and the assortment of different heads. The results are normally instantaneous and they improve after every treatment. It is important to keep a record for the client of her results, as this can also be used to market the treatment service.

What types of active ingredients can be used?

For the cleansing phase of the treatment, ingredients like salicylic acid, glycolic acid and lactic acid are commonplace.

To rejuvenate the skin, actives such as peptides, glycolic acid and vitamin C may be included and, for the ultimate in hydrating and skin plumping, a higher percentage of hyaluronic acid can be used.

Indications A hydrofacial treatment is safe for all photo types and is indicated to treat most conditions and skin types.

• Rejuvenation of photodamage • Problematic, congested skin • Acne scarring • Oily skin • Congested T panel • Fine lines and wrinkles • Blotchy, uneven skin and pigmentation

Before and after care Before beginning the treatment, a proper skin consultation should be conducted. Customers who have been treated with a high dosage of isotretinoin for severe acne within the past 12 months will not be eligible for this procedure, nor will those with active skin infections, such as herpes or cold sores. Those who have a history of skin not healing properly are also not suitable for this treatment.

After a treatment, it is vital that the client protects her skin with an SPF and avoids sun exposure as much as possible.

The power of offering this type of treatment in your skincare centre lies in the ability for an aesthetician or therapist to achieve great results on their clients’ skin without any negative side effects or downtime. PB

What is a junk jar?

The dirty water from the client’s treatment is accumulated at the back of the machine. This has become a millennial Instagram opportunity, where the client will pose next to her junk jar as evidence of the congestion that was removed from her skin.

A qualified aesthetician, Karen Ellithorne has been actively involved in the skincare industry since 1992, working as a lecturer and therapist, as well as successfully importing and distributing various products throughout South Africa. karen@spaandsalonsolutions.co.za

online @ probeauty.co.za

Aesthetic Medicine

43

Product Focus

44

Hydrofacial DEVICES

The hydrofacial trend is gaining traction in South African salons.

Here are some of the latest devices on the market.

Microhydrabrasion Delux

DermaClear

H2 glow

From SIX Aesthetix, the Microhydrabrasion Delux is a technology-driven facial with results that compound over time.

Unique features of the device are: • Two hundred before & after case studies performed on different skin types made available for marketing.

• Patented Whirlpool technology with a powerful compressor that focuses on the three main steps in the treatment.

• Can be used with any product you currently using in your spa or salon in combination with just three solutions from SIX Aesthetix.

• High quality steel structure with touchscreen monitor and strong stable wheels to move around easily.

• Self-cleaning between programmes.

• Advanced Training offered on a combination of dermaplaning, peeling and needling with the Microhydrabrasion Delux to offer clients the best tailormade programme for their skin.

011 312 7840

The DermaClear from Alma Lasers and has taken hydradermabrasion to a whole new level with its 3-in-1 advanced platform, comprising Extract, Cleanse and Hydrate. It features a unique 360° rotating tip and very powerful suction.

Positioned as a skin purifying anti-pollution treatment, DermaClear is an outstanding standalone treatment, as well as a must-have pre-treatment solution used to prepare skin for various skin rejuvenation treatments.

It also offers amazing results as a pre-treatment for a diverse range of skin procedures.

Features include: • 3-in-1: synergetic solution – deep cleansing, nourishment and hydration.

• Efficient delivery of solutions into skin.

• Unique rotating silicone tip for deep cleansing and optimal coverage.

• Excellent pre-laser treatment for enhanced results.

012 998 9844

Designed as an effective, safe and results driven treatment at an affordable treatment offering, H2 glow is safe for all photo types.

The H2Glow treatment offers three different treatment phases: Cleansing Phase • A peeling solution with actives such as salicylic acid and bark wood extract is used in combination with vortex technology to offer deep cleansing action.

• Two different heads are used – one for the whole face and a second one that concentrates on the oily T-panel.

Infusion Phase Vortex technology is used with either of the following: • Hyaluronic acid to hydrate and plump.

• Glycolic acid solution for skin brightening and pigmentation.

• Oligopeptides for wrinkles and sun damage.

For mature and congested skins, a hydro microdermabrasion tip with a diamond head is included prior to moving into the cleansing phase.

Rejuvenation Phase Mask and PDT lights – red, violet, orange or green depending on the condition being treated.

011 454 8119

online @ probeauty.co.za

market IN THE

Our round-up of new products and treatments

Super serum

Eyes right RefectoCil Eye Care Pads are a great addition to any salon treatment and can be used in conjunction with lash tinting, lash curling or lash lifting. The unique fleece surface of the Hydrogel eye pads provides the perfect protection around the eye area to prevent the skin from staining during a lash tinting treatment. Containing hyaluron, vitamin E, aloe vera and allantoin, the pads function as an intensive mask during a treatment.

Dermalogica’s Biolumin-C Eye Serum fights the signs of premature skin ageing caused by daily eye movements and environmental stress, delivering advanced ingredients to brighten and firm. Ingredients include: vitamin C complex; arjun tree extract; micro-algae extract; tremella mushroom; salvia hispanica (chia seed) oil; and poria mushroom.

011 268 0018

082 5756 567

Terrific tea tree South Africa’s first range of certified organic tea tree body care products, treemendus, has just launched its newest addition, a 100% natural tea tree Hand Sanitiser.

This combination of 2% organic tea tree oil and 70% alcohol is formulated to effectively help reduce exposure to potential disease causing bacteria, for when soap and water is not readily available.

035 340 7008 T TEST O

ON

online @ probeauty.co.za

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Product News

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IMA

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2020/04/30 12:04

Issue 32

May 2020

Make your mark Brand loyalty

EFFECTIVE EVALUATIONS Assessing staff

GET YOUR GLITTER ON Glimmers and shimmers in nail art

Nail Design Competition Welcome

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I

n the midst of the horror, gloom and doom of the COVID-19 pandemic, and the disastrous effect that the national lockdown has had on the South African economy (and on our industry in particular), NailFile received a record number of entries into its ‘Superheroes’ Photographic Nail Design Challenge. While we were obviously delighted to receive so many wonderful entries, the reason behind the surge in numbers was very sad – nail salons are shut, with nail techs at home and prohibited from working until government deems it safe to reopen the beauty sector.

Due to the current social distancing regulations, we had to change the rules for the ‘Superheroes’ competition to allow entries on tips, as opposed to human hands.

However, two intrepid nail techs managed to create their designs on their own hands!

Quite a feat! Interestingly, some entrants innovatively and creatively incorporated the pandemic into the theme of their nail sets, having Superheros fighting the COVID-19 virus! You can see the results of the competition on page 49. And, you will see a call for entries into our next competition – ‘Foodie Fantasies’ – on page 57.

There is much to read in this issue of NailFile, as we cover topics such as staff evaluations, the importance of brand loyalty (particularly in times of crisis), and how to incorporate glitters and glimmers into your nail art.

Issue 32

May 2020

Myoau ke marrk

Brand loy alty

EFFECTIV E EVALUATI ONS As sessing sta

ff

GET YOUR GLITTER ON Gli

mmers and shimm in nail art ers

Joanna Sterkowicz Editor

WHAT’S INSIDE

52

54

58

49

54

57

Industry News

Step by Step

51

55

Photographic Nail Design Challenge

Ask the Experts

In the market

Stay in the know

How do I go about evaluating my staff?

52 Business

Creating brand loyalty in a time of crisis online @ probeauty.co.za

Modern classics

Product Hub

56 Style Savvy

Happy bedazzling!

‘Foodie Fantasies’

58 Top Tech Talk Chantelle Ayres

49 News

NEWS

Information at your fingertips

Ané Snyman wins NailFile ‘Superheroes’ competition The NailFile ‘Superheroes’ Photographic Nail Design Challenge has been won by Ané Snyman, for her superbly executed and vivid set of tips.

Sponsored by Calgel, the ‘Superheroes’ challenge attracted a record number of entries. Unlike previous challenges, due to the COVID-19 lockdown and social distancing regulations, nail techs were allowed to create their designs on tips, rather than on human hands.

Coming a tight second behind Snyman was Maureen Brill, followed closely by Nadia Stroh in third place.

Said the judges: “We were thrilled to receive so many entries for this challenge and thank all the competing nail techs for their amazing efforts and creativity.

“Our winner, Ané Snyman, had a very clear inspiration for what she

wanted to do with every single nail and put so much detail into what went onto each nail with regards to symbolism, colour and depiction of characters.

Her colour choices were very precise and bold.

“Ané used a variety of techniques and different nail enhancement products to create her designs, such as 3D, threading gel and white

The judges described Maureen Brill’s second placed entry as ‘absolutely beautifully illustrated’.

They continued: “Maureen captured each character’s individual superpowers superbly by using a combination of encapsulation and 3D techniques.”

paste gel, hence lots of different textures in her set, including some matte colour. She also created a phenomenal presentation for her step by step and inspiration.

Overall, a stunning entry.”

On hearing that she’d won, Snyman commented: “This is the best news I’ve received the whole year. It was hard work and a very rewarding experience for me.”

Regarding Nadia Stoh’s third placed entry, they commented: “This was a real, on-point comic book representation depicting each Superhero character’s expression. Nadia created an actual comic book matte style. This was a very appealing set of nails.”

The judges gave a special mention to Zelmari van Aswegen and Chantelle Ayres for their excellent work.

NailFile’s Photographic Nail Design Challenges were initiated over two years ago by industry professional, Sonette van Rensburg, to encourage nail techs to tap into their creativity.

Proudly sponsored by:

online @ probeauty.co.za

News

50

Castro develops hygiene protocol for LCN salons In a move to make consumers know that they will be safe once they visit LCN salons post lockdown, Looking Good LCN founder, Lea Castro, has created a YouTube video to demonstrate a proposed strict new hygiene protocol.

The protocol includes the use of face shields placed over masks for therapists, as well as screens at the nail station that separate therapist from client. To see the video go to https://www.youtube.com/ watch?v=WfjU0bJhPN4 Says Castro: “I realised that while everyone was anxious to get back to work, their safety in their salons was a massive concern. It occurred to me that a face mask does not cover your eyes and is not sufficient for a nail technician. I found a supplier who made us a face shield that is comfortable enough to wear over a mask the whole day.”

Castro feels strongly that salons need to ensure the virus stays outside of the salon, which

is why the client needs to be sanitised before even entering your salon and touching your door handle. She has taken this one step further since filming the Hygiene Protocol Video and will be mounting a touchless unit to the wall at the salon entrance, with a sign that says: ‘STOP – Sanitise for your own protection’.

“During this challenging time we need to stand together and help one another,” continues Casto. “The challenge is going to be to ensure that the correct

Bio Sculpture gives back to community during lockdown Just prior to the commencement of the COVID-19 national lockdown in late March, Kristy Muller from Bio Sculpture Marketing delivered sanitisers to the community of Clocolan, the small Eastern Free State farming town in which the brand’s factory is situated.

The Bio Sculpture International Foundation is a platform from which the company is able to support its community. Besides assisting staff with take-home kits, the foundation’s most recent contribution of special hand sanitisers and face masks was welcomed by local doctors, the hospital, orphanage and other

online @ probeauty.co.za

frontline establishments at the onset of the lockdown period.

In other news, Bio Sculpture recently hosted its national educators conference that was attend by over 50 educators from all over South Africa, Namibia, Ghana and Swaziland.

The three-day training session showcased new products and the latest trends and application techniques.

hygiene protocols are adhered to once lockdown ends. All the LCN salons in South Africa will implement the above measures, but who will be the controlling body for the other salons in the country?” concludes Castro.

NailFile would like to point out that at the time that this issue went to print, we did not know when salons would be allowed to resume treatments, neither did we know exactly what hygiene conditions the government will insist on.

Business Tips

51 51

ask

the EXPERTS

QUESTION: How do I go about evaluating my staff?

SHARLINE BAPTISTE Prior to following my passion for beauty, I worked in corporate for over 25 years, gaining an extensive background in business strategy, finance, operations, human resources and sales.

Building an environment where you and your employees can achieve and produce first class results consistently is not easy, but with the right strategies and approach, you can achieve positive results.

When Performance Management (PM) systems are used correctly, it helps drive performance and fuels the bottom line. It is also an important ingredient for promoting employee engagement and growth.

An effective PM system should contain three main factors: planning, tracking and reviewing.

Planning Identify your team’s desired performance goals in relation to the business plan, and gain commitment from them to perform those goals. When individuals understand how their efforts contribute to a company’s goals, they become more committed to business strategies, be it improving quality, service excellence, or outstanding retail sales. They are able to understand and see the impact of their successes and identify areas for improvement.

Implement clear job roles and responsibilities and detail the ‘what’ and ‘how’ of these responsibilities.

When roles and objectives are explained and effectively managed, employees tend to understand what is expected of them, and how they can achieve them. They are able align their daily actions to performance goals and be clear on how to achieve them.

Tracking Have meaningful, ongoing coaching and feedback discussions throughout the year, instead of infrequent annual or semi-annual reviews. Frequent discussions and timely coaching helps employees to discuss their performance timeously, and adjust behaviours / actions if needed. There is also a clear understanding of where they stand at all times, with no surprises during final performance appraisal reviews.

This process tracks performance to ensure that performance goals are achieved. From an employee perspective, it means examining your performance and taking a very hands-on approach in dealing with daily activities. Understanding if your performance is on or off track, what challenges you are experiencing, and asking for help.

From a management perspective, the process allows for openings to coach, offer training, support / encourage and enable change.

The process is transparent

and eliminates subjectivity.

Performance data is thus collected in advance throughout the year, with active involvement from both employee and manager combined.

Reviewing This is the final process in assessing performance and providing feedback. It’s an opportunity to identify accomplishments, assess strengths and weaknesses, evaluate performance trends and establish developmental areas.

The above evaluations can be used for launching upcoming performance goals, planning the next cycle and having an agreed upon (between employee and manager) action plan for the following year.

With a PM system in place, having those uncomfortable discussions at final assessment time is somewhat minimised, with both manager and employee knowing what to expect, and how to prepare.

Sharline Baptiste is the salon owner of LCN Premier Beauty Centre at Fourways Crossing, Johannesburg and an ITEC qualified beauty therapist since 2004.

online @ probeauty.co.za

Business Business Trends Tips

52

CREATING

brand loyalty IN A TIME OF CRISIS

Now more than ever, it’s vitally important to continue your efforts into building brand loyalty and holding onto those clients you have already won over, writes SONETTE VAN RENSBURG.

W

ho would’ve thought that when the news of Covid-19 first broke, that it would become a global crisis and we would be forced into lockdown. It was as if the world had come to a complete standstill, and it literally did!

Being in the business of making people look and feel better, means physical contact and close one-onone interaction with clients, something we aren’t able to do right now. With the beauty industry taking huge strain and only possibly being able to start working again at Level 1 of lockdown, there is major concern as to the impact it is going to have, not only on beauty businesses, professionals and staff,

online @ probeauty.co.za

but also on client assurance and placing their loyalty to the test. This is affecting everyone in some way or another. While we are all in the hopes of this being over sooner rather than later, everyone is afraid and worried, with high stress levels and a lot of uncertainty as to what the future holds for the industry.

Just because your business has temporarily closed its doors doesn’t mean you have to stop working. The only thing we can do at the moment is to STOP AND THINK outside the box, embrace what is to become the new normal, and do what we can with the time we have right now to adapt and react differently. This is about putting your clients’ interests first and creating

moments that matter. It’s an opportunity and time for your business to lead and to find different ways to assist your clients during this time.

Stand out from the crowd You can use this time to concentrate on building brand loyalty. But what exactly is it?

Brand loyalty is when people favour a particular brand over others. People aren’t just automatically brand loyal because they believe it’s the best, there are other factors such as great deals, special offers, incentives, rewards programmes, convincing brand story, community building and, most importantly, above and beyond service. It also takes hard work, dedication and passion – all these things combined are what will set you apart from the others.

Being invested in your clients and building a positive relationship with them can be very rewarding, especially by supporting them during this time. It’s how you go about it that will make all the difference.

At the moment it’s not so much about making money but more about what you can do during this crisis to save your business, while simultaneously maintaining brand loyalty and retaining your clients.

Tips on what to do Turn your clients into brand ambassadors.

Build your online presence and reputation by getting testimonials from existing clients to use once you open up again. Asking your clients for referrals can be very effective and beneficial for your business, whether in person or online.

You need to get their attention in such a way to gain their trust and loyalty and turn that into a commitment to help you.

Just because your business has temporarily closed its doors doesn’t mean you have to stop working.

Go virtual.

People are always searching for human interaction and emotion. They want to connect and share with someone who takes an interest. Our businesses are so dependent on one-on-one’s with our clients, and although it may be out of your comfort zone, try stay connected with them and offer advice virtually. When you stay connected with your clients and show your ongoing loyalty and commitment to them, they will in turn be loyal to you and your brand. It’s the best way to establish yourself as a beauty expert.

Meet your clients’ needs.

You need to think about what your clients’ needs are right now and help them meet those needs by conducting online consultations. Show them you care by guiding them on how to conduct mini treatments on themselves to get by until they can see you again, and even more personal things like self-care and staying motivated. Don’t be fearful of losing clients because you showed them to do a selftreatment, as no client will be able to do what you can on a professional level. If you don’t do it, someone else will.

Show appreciation.

Say thank you to your regular clients for their loyalty and support, and take care of them by sending them a product, or

giving them an e-gift card for when you are able to operate again. It’s a great way to make clients valued and to make sure you get them coming back, thereby retaining your clients.

Connect and communicate.

Connect and collaborate with other like-minded professionals in the industry, to share and brainstorm ideas to put any resources to good use and help others. Now is not the time to be threatened by your competitors, but to rather stand together and support one another as, ‘We are all in this together!’

Stay inspired.

Find ways to stay motivated and come back to your ‘why?’

What are we waiting for and why did it take something like this to change the way we think. Don’t wait until tomorrow, do it today!

You have to stop and ask yourself, is today going to be another ‘one day’ or is it going to be ‘Day One’? Will you be doing anything today that will lead you down the path to fulfillment, success and abundance? This is your chance to make today amazing; this is your opportunity to make a decision that the future you will show immense gratitude for. (The law of attraction.com)

Sonette van Rensburg has been in the beauty industry for 30 years, and has worked with, and educated for, many top professional brands.

online @ probeauty.co.za

Business Business Trends Tips

53

54 Step by Step

Classics MODERN

This stylish design was created by ARNE VAN ASWEGEN.

STEP 1

• Prepare the natural nail. Dust and clean the nail. For the first layer, use LCN FiberTech Milky Pink to extend nail and get the base pink colour. Cure under an LED lamp for one minute or a UV lamp for two minutes.

Wipe the sticky dispersion layer before starting with the art.

• Start off by drawing the outlines of your design using LCN Recolution Extra White using a fine nail art brush or LCN Exclusive Line Spotswirl.

Cure under an LED lamp for one minute, or a UV lamp for two minutes.

STEP 2 • For the first design you will need three colours – LCN Recolution Frosted Rain (blue), Peach Iced Tea (peach) and Free Spirit (yellow). Apply one thin layer of each colour and blend using the LCN Ombre brush to blend the colours.

Apply another thin layer of each colour and blend. Cure after each layer under an LED lamp for one minute, or a UV lamp for two minutes.

• For the second design, you will need an additional three colours – LCN Recolution Call Me Bio (blue), Grape Sorbet (purple) and Light Rose (pink).

Apply one thin layer of each colour and blend using LCN Ombre brush to blend the colours. Apply another thin layer of each colour and blend using the LCN Ombre brush to blend the colours. Cure after each layer under an LED lamp for one minute, or a UV lamp for two minutes.

STEP 3

STEP 4

• Using the LCN Recolution Sharp as a Bullet, draw designs using a fine nail art brush or LCN Exclusive Line Spotswirl. Cure after each layer under an LED lamp for one minute, or a UV lamp for two minutes.

Arne van Aswegen

online @ probeauty.co.za

• Seal using LCN Sealant Extra Matt or Recoulution2in1 Matt.

Cure after each layer under an LED lamp for one minute, or a UV lamp for two minutes.

Product

HUB

Our round-up of the latest product launches in the exciting world of nails

Pigment power

Stylish sanitisers In line with the sudden increased need for sanitation, Milk Solutions has introduced five new sanitisation products to ensure your client’s hygiene experience. They are: Milk & Honey Sanitiser Spritz; Fruit Sanitiser Spritz; Garden Sanitiser Spritz, Charcoal Sanitiser Spritz (for men); and Multi-Purpose Disinfectant (for use on all surfaces).

011 454 8119

By popular demand, Bio Sculpture is excited to introduce two brand new colours to the High Pigment Gel range: Gold and Silver. High Pigment gels are used by award winning nail artists worldwide. These nail art gels are perfect for everyday wear and for competition nails.

0861 246 435

Handy cream The new MatsiMela Spa Hand & Décolletage Cream has been scientifically formulated with anti-ageing and broad spectrum UV absorbers essential for visible skin rejuvenation and protection. These ingredients also create a powerful combination that shows a 46% increase in hydration within three hours and a long term hydration of 56% over 21 days.

011 704 7251

Fabulous flakes LCN’s nail art bestseller – Chameleon Flakes – is back again in a new edition.

These trendy Flakes are easy to work with and shimmer depending on the angle of the light. They can be used as flakes or smoothed out for a chrome effect.

010 593 3293

Business Trends Q&A

55

Style Savvy

56

HAPPY

bedazzling!

MAUREEN BRILL delves into the wonderful world of glimmers and shimmers.

S

ometimes the pressure of having to create new and original designs can make nail techs anxious about their abilities. The truth is that we all struggle – whether we’re painting a design freehand, or simply trying to style one signature nail – the creative spirit can desert us all at times. But fear not, I am about to explain how using glitters and shimmers can help you get out of that creative funk.

Implementing glitters and shimmers into your natural nail treatments can be both costeffective and time effective.

After all, you don’t want to be spending all of your hard-earned money on expensive beauty trends that may be outside of your skill set.

There is an infinite array of nail designs to choose from, ranging from glitter to rose quartz, to spider gel. Here we will look at glitters, shimmers, pigment powders, spangles and confetti. You might also want to consider purchasing some bling, like rhinestones and top surface embellishments for that extra little sparkle. These products come in a variety of shapes, sizes, and ranges including iridescent, metallic and holographic.

online @ probeauty.co.za

Glitter Different sizes of glitters give different effects, and techniques such as glazing and sugaring can add some smoothness or texture to your composition. Loose glitters can be mixed with gel polish to expand your colour range, giving your client limitless options to choose from, while simultaneously reducing your overheads. Talk about win-win!

Shimmers and pigment powder Shimmers and pigment powders coast the line between subtle and complex, for the client who wishes to achieve a dynamic, yet professional look. Holographic glitters and powders will give the client a more overstated vitality and brightness. These glitters work best on darker colours if you wish to create a strong and contrasting look.

Spangles and confetti Spangles and confetti feature pieces in an array of different shapes and

sizes and implementing these glitters into your design will ensure a powerful and striking effect. Watch these little pieces dance as the light reflects on the nails and gives your client the vibrant and playful look they crave.

Embellishments and rhinestones Embellishments and rhinestones play a central role in any nail design. They are eyecatching and cannot be missed.

But remember, a proper gem glue is essential in ensuring long lasting adhesion when attempting top surface nail embellishments.

Nail academies offer oneday courses on how you can implement these glitters and shimmers into your work to optimise client satisfaction and maximise profit.

Maureen Brill is an awardwinning nail technician (Professional Beauty’s Nail Professional of the Year 2018) and an accomplished nail artist who was recently appointed as director of education for Nelé.

NAILFILE PHOTOGRAPHIC NAIL DESIGN CHALLENGE

F

DIE

fantasies

Proudly sponsored by:

Most of us spend a good part of every day fantasising about eating and now, nail techs can indulge in their food fantasies without putting on a single kilogram!

Y

our nail sets can run riot across the entire spectrum of food and drink – from buffets to banquets, to English breakfasts, to sushi,

to steaks, sosaties, burgers, fish and chicken, to pasta & pizza, to cupcakes, sundaes and pastries, to wine, champagne and cocktails…

You can even include crockery and cutlery items on your nails.

Deadline for entries into NailFile’s Foodie Fantasies Photographic Nail Design Challenge is 8 June. The winner will be featured in the June issue of Professional Beauty & NailFile magazine, as well as on our social media platforms.

Rules & Regulations Due to COVID-19 and social distancing regulations – all designs may be created on nail tips and presented as an open tip box display (as long as the tips are attached to some type of platform to showcase the work.) For any tips or advice please contact or What’sApp Sonette on 076 585 4191.

• Designs must be created according to the theme – Foodie Fantasies.

• Rhinestones and embellishments may be used but must not dominate.

• Nail stylists have complete artistic freedom to interpret and create their designs in any style they wish using flat, encapsulated 2D or 3D design work and techniques.

• Photographs must be high quality. Photos MUST NOT include any product logos and there must be NO PRODUCTS in the photos.

• Any length and shape may be achieved.

• A combination of products and nail systems may be used, as long as it pertains to and complements the theme and look.

• All 10 of the tips/nails must have a design and creation on them; each design on each tip/nail must be different but must complement one another and be consistent in design flowing throughout all 10 nails to tell a story.

• Designs must be the nail stylist’s own original work.

• Please provide a WRITTEN step by step of your work, photos and the inspiration behind your design.

Additional points awarded for presentation. PLEASE NOTE – IF YOU DO NOT SUBMIT A WRITTEN STEP BY STEP WITH PHOTOS ILLUSTRATING EACH STEP, YOU WILL NOT BE ELIGIBLE FOR JUDGING. • Photos must be submitted by no later than the 8th of June 2020.

• Photos must be emailed to nailfile@probeauty.co.za and clearly indicated and labelled with the name of the Nail Technician. Entries must include full contact details.

• The judge’s decision is final.

online @ probeauty.co.za

Nail Design Business Product Challenge Trends News

57

Business Trends Q&A

58

Top Tech Talk NailFile chats to home-based salon owner, Chantelle Ayres, about her passion for nail art.

What is it that appeals to you about competitions?

The fact that the sky is the limit with regards to nail art intrigues me greatly. Being a commercial nail artist, you don’t have a lot of flexibility when it comes to nail art and everyday life. So, having the freedom to express your interpretation of a theme and think of the craziest, most impractical and over the top nail art ideas, is super exciting and yes, challenging.

You recently placed second in the NailFile ‘Roaring 20s’ Nail Design Challenge.

Do you regularly enter nail competitions?

I was actually so excited to have come second as this was my first ever competition. It was really fun creating such an extravagant and impractical set of nails. So much so that I can’t wait for the next challenge to go all out and push my skills even further.

For how long have you been a nail tech?

I’ve been qualified since February 2016 and own a salon called Bella Vita Nail Art Studio. It is based in Poortview, Roodepoort, in the “Wild West’!

Where did you do your nail training?

I am a NELE qualified nail technician, first trained by NELE

Westrand in December 2015, and then again by Oksana van Tonder, when I joined NELE head office in Pretoria as an educator and brand ambassador in 2018.

How did you get to that point in your career?

I have always had a passion for beautiful nails and one day, I woke up and decided to do a nail course. So, I opened my home-based salon in February 2016, doing nails part-time as I was employed full time in the corporate industry. I started out with three clients – my mom, my sister and one paying client. Word of mouth and a few months later, I had a full diary, working two nights a week and on Saturdays.

When I joined NELE in December 2018, I continued with my home-based salon on a part- time basis. In July 2019, I had the opportunity to open my salon on a full time basis and I grabbed the opportunity with both hands and a big smile. I continued to facilitate training for NELE on a parttime basis until February, this year. My plan is to create my own range of nail art courses here in the West Rand, and eventually across South Africa.

Did you have any mentors or people you really admire in the industry?

Yes, Oksana van Tonder and Maureen Bill. They are both excellent in what they do, extremely passionate, and I am grateful for what I have learned from them so far. online @ probeauty.co.za

Business Trends Q&A

59

What appeals to you about doing nail art?

The freedom to create anything your mind can imagine, being original and constantly challenging yourself to improve.

from the subtle to something a bit more on the extreme and wild side. I always look at the clothes my clients wear and then suggest different designs based on their colour and pattern choices.

Please describe the first piece of nail art that you ever did.

Is there a particular style of nail art that you most enjoy doing?

A flower. A very wonky, ugly, pink and black flower. I had a new client and she requested a hand painted flower. In a panic and not trusting my abilities, I pleaded with the client not to paint the flower, but she insisted that I did. So I painted the flower and even though it was wonky and ugly, I was so proud of the art I had created that I immediately wanted to see what else I could do if I set my mind to it. That day, a little nail art monster was born.

I absolutely love hand painted nail art. The freedom and flexibility of any design is only limited to your imagination.

What is your customer service policy?

with a great set of nails, but about them feeling beautiful and empowered at the same time.

What are your goals for the future?

My big dream is to have my own training academy, where I can upskill nail technicians to understand that a good set of nails depends on more than just the art that we add on top, but on the structure and durability of the enhancement. I want to be a part of the change our industry so desperately needs.

It’s not just about clients leaving

Describe the piece of nail art that you are most proud of.

It has to be my 3D nail art.

It takes so much time and it is such a delicate process but you end up with a beautiful and intricate piece of art.

Do most of your clients request nail art?

Probably about 60% of my clients request nail art. It ranges

online @ probeauty.co.za

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