NEWS
NEWS Stylin’ Creative Conquerors campaign returns Hair care brand, Stylin’ Dredz, has brought back its Creative Conquerors campaign in South Africa, with a refreshed take on the movement. The campaign is aimed at identifying creative talent and amplifying their efforts on a border scale, staying true to the ‘Stylin’ Your Story’ ethos. In 2018, Stylin’ Dredz introduced a property that brought to life the brand pillars of living authentically and unconventionally through a campaign known as the Creative Conquerors. The six, hand-picked creative entrepreneurs showcased their various journeys as those who crafted careers defying the odds of convention and making a name for themselves in their industries. From art showcases to fashion and music, Creative Conquerors is all about creative expression and the opportunity to thrive in one’s authenticity. Having worked with names such as Lufuno Sathekge, Lady X, Oscar Ncube, Doowap, David Tshabalala and Leeroy Jason in 2018, as well as Karabo Poppy, Big Zulu, Nikiwe Dlova, Max Mogale, Boipelo Khunou, Enhle Gebashe and Charly Focalistic Makwanya in 2019, the collective has become a badge of honour in the creative fraternity. Leading the Creative Conquerors pack as a true creative and storyteller through music, fashion and lifestyle, is music sensation Focalistic. Affectionately known as Pitori Maradona, Focalistic is an accurate representation of Pitori (i.e. Preotria) flair – the capital city that is deemed by its residents as a flamboyant locale with its own personality and culture, which sets it apart from the rest of the country. Focalistic is known for his lyrical swag, style and brilliant creativity. “The crew of Conquerors are trailblazers in the space of creativity and digital creation, and we will be on the hunt to locate these new breed entrepreneurs,” says the Stylin’ Dredz team.
Ingredient found in broccoli and cauliflower may prevent hair loss In a new study, Korean scientists suggest that sulforaphane, an organic compound present in cauliflower and broccoli, could help prevent hair loss and even promote hair growth. Premium Beauty News reports that according to the study, sulforaphane could not only become an unmissable ingredient in hair care cosmetics, but even an alternative pharmacological treatment for androgenetic alopecia (i.e. hair loss and baldness). The study was conducted by a team of scientists from South Korean company Gragem Co. Ltd. in conjunction with the Department of Biotechnology at The University of Suwon. Published in the journal, Cosmetics, the results of the study showed that the organic compound present in broccoli and cauliflower induced an increase of nearly 7% in the number of hairs in participants suffering from androgenetic alopecia. Prior to embarking on the study, the scientists had previously gleaned that sulforaphane increased the expression of the enzyme that breaks down dihydrotestosterone (DHT), the hormone implicated in hair loss, thereby helping to inhibit hair loss in the animal model.
The British Hairdressing Awards 2021 Monday 29 November, HJ announced the British Hairdressing Awards sponsored by Schwarzkopf Professional 2021 winners in London. Held in-person for the first time since 2019, the British Hairdressing Awards saw the industry’s biggest names back together again to celebrate those who excelled in the past year. Guests were treated to a performance by Tony Hadley and live shows from the British nominees showcasing incredible hair artistry on the night. For full details visit https://www.hji.co.uk/latest/british-hairdressing-awards-sponsored-byschwarzkopf-professional-2021-winners-announced/
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