I n the m I ddle , the coat of arms w I th two dolph I ns of the p azz I fam I ly , ex I led from f lorence for attempt I ng to overthrow the m ed I c I t h I s I s the dome of the port I co fac I ng the fam I ly ’ s c hapel I n the c hurch of s anta c roce , I n a shot by o ttav I a p ol I . l uca della r obb I a created the elegant blue glazed terracotta decorat I ons I t I s one of the f I rst and most representat I ve styles of r ena I ssance arch I tecture , the symbol of the ongo I ng evolut I on of des I gn sk I ll
a ccord I ng to a rturo g alans I no , the g eneral d I rector of f lorence ’ s p alazzo s trozz I f oundat I on , art never prov I des solut I ons to problems , but I t I s an element cruc I al to soc I ety , because I t opens up new mental , research and thought pathways h e cons I ders d onatello to be the art I st of the past who , more than anyone else , has embod I ed th I s extraord I nary ab I l I ty h ere , the statue of p rophet J erem I ah (1427-1436) by d onatello , kept at the o pera del d uomo m useum I n f lorence ( ph c laud I o g I ovann I n I )
m I lan I s a c I ty I n ongo I ng development y ou J ust have to take a walk I n the heart of some of the ne I ghborhoods wh I ch have developed extraord I nar I ly I n the past few years to understand I t , from the more res I dent I al c I ty l I fe to the more exper I mental n o l o ( n orth of l oreto ). b ut there are also some h I stor I c areas that have been able to change , such as the renovated p I azza l I berty , redes I gned by m I n I mal I st arch I tect n orman f oster I n the s an b ab I la area ( here , I n a shot by n I ccolò r astrell I )
c al I forn I a , 1915. s alvatore f erragamo , 16 years old , had J ust em I grated to the u n I ted s tates to seek h I s fortune h e was I ntroduced to the f I lmmak I ng world by h I s brother g I rolamo , who I roned stage outf I ts for the a mer I can f I lm c ompany , and h I s cous I n J erry , an actor I n the ser I al T he D iamon D from T he S ky of 1915 ( here , I n a scene of the mov I e , from the S alvaTore f erragamo 1898-1960 exh I b I t I on , at the f erragamo m useum , f lorence , unt I l n ovember 4). a n order for boots for the f I rst w estern mov I es opened up the doors of f I lmmak I ng and success to h I m
Italy’s fIrst electrIc tramlIne was I the fIrenze-fIesole, buIlt In 1890 and, up to the 1950s, the tramcar was florence’s maIn publIc transport. the revIval of the tramcar In florence, startIng from 2010, Is the fIrst step of a new era of local urban mobIlIty and a key element In the contemporary evolutIon of one of the world’s best-known and oldest art cItIes (ph lorenzo cotrozzI) (
Cell (The laST Climb) C , one of the works by louIse bourgeoIs on show at gallerIa borghese In rome untIl september 15, b explores the themes of transItIon and evolutIon, by usIng archItectural elements evolutIon as symbols for louIse bourgeoIs, In fact, staIrcases are metaphors for self-realIzatIon and metamorphosIs (ph agostIno osIo) (
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COLLECTION
30-31
ARTURO GALANSINO
Evolution of Hospitality by Leonardo Ferragamo
A Lifestyle Experience by Valeriano Antonioli
Words to watch 28-29 SLIM GREIGE
Luminous syncretism
Transversal revolutions
ITINERARY
34-39 LINA SOTIS AND MICHELA PROIETTI
The evolution of Milan: a glimpse into the city’s transformation
40-45 A JOURNEY
THROUGH TIME
Between the Old and New World. A focus on Cosimo I de’ Medici 450 years after his death
ART & VISIONS
48-55
10 YEARS OF PORTRAIT
An interview with Valeriano Antonioli
56-61
JULIAN OPIE
Walking figures take over the Piazza of Portrait Milano
62-65
AI IN TRAVEL & HOSPITALITY
An interview with Felix Laboy on the evolution of artificial intelligence
Three healthy creations by Claudio Mengoni, Antonio Minichiello and Luigi Cinotti
J ust as my father began by welcoming clients into his iconic showroom , we aim to extend the same warmth and hospitality to our guests , offering experiences imbued with beauty
Almost 30 years ago, my family and I ventured into the world of hospitality, bringing with us the experience, passion, and enthusiasm that have characterized our journey in fashion. The harmonious dialogue between these two worlds is rooted in deep knowledge and a rich heritage, along with a clear vision for the future.
At the heart of our evolution is the legacy of my father, Salvatore Ferragamo, whose vision of Italian excellence and pioneering spirit, illuminated by my mother Wanda’s love, have guided us. Just as my father began by welcoming clients into his iconic showroom and many of our locations and stores worldwide, we aim to extend the same
warmth and hospitality to our guests, offering experiences imbued with beauty.
Our hotels are more than just places to stay; they are destinations where history, style, and relationships converge. With a commitment to leveraging our diverse knowledge and expertise, we provide authentic and unique hospitality, fostering relationships and creating personalized experiences that blend tradition and innovation.
For us, evolution signifes continuity, consistency, and an ever-present vision for the future.
Ours is a world where every stay is a specifc story, and every single guest is a cherished part of our journey.
ph. Miki Nakano
Leonardo Ferragamo, President of Lungarno Collection
A Lifestyle Experience
Valeriano Antonioli, CEO of Lungarno Collection
E v E ry day , w E d E dicat E ours E lv E s to giving voic E to our vision t hanks to our E xtraordinary locations , w E amplify m E ssag E s of E volution , cr E ativity , and innovation
From the very beginning of my career as a hotelier, I have always believed in transforming hotels into vibrant lifestyle destinations, and I have dedicated my life to achieving this vision. Our brand’s goal is to position our hotels, particularly through our restaurants, as unique and memorable destinations, especially for guests and travelers without a suitcase. Hotels have become dynamic stages where culture, fashion, design, and technology can showcase themselves to the world. The role of hotels has profoundly evolved: they are no longer mere accommodations but spaces to be lived in and enjoyed in a multifaceted way. Being a hotelier means not only meeting the desires and expectations of our guests but also, and most importantly, anticipating them. This is
why I love this profession: it mirrors our times and allows me to live in the present with a constant eye toward the future, in continuous evolution. Every day, we dedicate ourselves to giving voice to our vision. Thanks to our extraordinary locations, we continuously amplify messages of evolution, creativity, and innovation. These refect our mission to promote projects and causes that we care deeply about through virtuous collaborations and valuable initiatives. My hope is that every guest, whether a traveler or a curious visitor, can fully experience the way of Italian living and perceive our commitment to offering exclusive and memorable experiences. Our aim is to create spaces that inspire and leave a lasting impression, making every visit a unique journey.
friends
Druid
Slim Greige
Arturo Galansino
Words to watch
Druid
The style of my works is deeply infuenced by the avant-garde movements of the early twentieth century, which have revolutionized my approach to art: the bold use of color, the ability to express deep emotions through simple yet vibrant forms, the pursuit of harmony and beauty through the use of pure colors are my guiding principles. Picasso, for instance, inspires me to explore new artistic dimensions; Cocteau encourages me to seek out new modes of expression. For my debut solo exhibition in Florence, I have tried to craft a holistic artistic journey that seamlessly marries tradition with contemporary expressions, aiming to spark introspection and stir emotions in the audience. This is achieved through the power of pure drawing. To me, drawing is an instinctive tool for understanding the world and ourselves, for narrating personal tales, and for preserving memories. The women portrayed in my sketches are complex and varied fgures, inspired by the everyday reality and experiences of the many people I meet. Each character carries a unique story, flled with dreams, hopes, struggles, and achievements. Through these images, I aim to give voice to various facets of the feminine sphere, exploring themes such as irony, autonomy, inner strength, vulnerability, and resilience. These women, who also refect my own feminine side, aim to communicate that femininity is not a singular concept but a spectrum of shades and viewpoints that deserve to be celebrated.
E manu E l E n apolitano , alias D rui D , a r oman by birth , is a figurativ E artist known for his ironic an D iconoclastic styl E . h E tak E s c E nt E r stag E in th E artistic E v E nt host ED by g all E ry h ot E l a rt with his E xhibition titl ED ‘a n D still th E y D on ’ t b E li E v E it ’
FLORENCE
This city has shaped my art, transforming my vision and expanding my visual vocabulary in ways that only a place steeped in such cultural and creative wealth can offer
EVOLUTION IN ART
Contemporary art dismantles myths, ideologies, and prevailing narratives, crafting pieces that challenge society’s certainties
MY EVOLUTION
Ceramics is the new medium in which I am experimenting with my artistic research, and I hope it will become an integral part of my future productions
FUTURE
I see it in the harmonious blend of diverse cultural and artistic traditions, creating works that mirror the richness and contradictions of our world
E manu E l E D rui D n apolitano ( born in 1976) cr E at E s paintings , D rawings , films , an D works of art with various m ED ia f or th E g all E ry h ot E l a rt spac E s , h E pr E s E nts a proj E ct of unpublish ED works , inclu D ing a s E ri E s of paintings DED icat ED to th E 12 zo D iac signs
ph. Chiara Russo
Luminous syncretism
Slim Greige
I have lived abroad in unique places such as the former British West Indies (Caribbean), the US and England. Yet my search for beauty and culture as well as my Italian origins have always pushed me to travel to Italy, with a special regard to Rome and Tuscany. I remember being with my family in our kitchen facing the ocean on this tiny speck of Caribbean island around 1998, searching for hotels online for our very own Grand tour.
For Florence our frst choice was the Hotel Lungarno, then recently restored in a very appealing Anglo/ Italian style, we loved the elegance, its unique location and felt right at home.
My special relationship with Rome dates back to the late 80’s when I lived briefy in the Eternal city. Since relocating to London we spend summers at the home I restored in Tuscany so visiting Rome is always an option.
I am able to take my dog, a Weimaraner, to Rome as well. I am always amazed by how lively social life in Rome is. Be it in private homes or at Pierluigi or Camponeschi.
A walk at Villa Borghese around Villa Medici is a must with my dog. Rome offers so much in terms of culture & art. I love to fnd places away from the crowd that nurture your senses and inspire visually if not spiritually. For that reason alone Rome is a luminous syncretism.
t h E i talian born polymath who ’ s lif E sp E nt b E tw EE n th E c aribb E an , th E us an D E nglan D has l ED to uniqu E int E rior an D styl E collaborations as w E ll as lit E rary E n DE avours focusing on styl E , art , cultur E an D trav E l . s lim now liv E s an D works b E tw EE n l on D on an D i taly
THE WALK OF THE HEART
I love Via Giulia. This historical street designed by Bramante during the Renaissance kept its original design and the ambience has not changed since then
A READ TO CAPTURE THE SPIRIT OF ROME
For Italian readers, Pier Paolo Pasolini’s Ragazzi di vita is a must. For others, Anthony Doerr’s Four Seasons in Rome offers an enchanting glimpse into the Eternal City.
THE MOST BREATHTAKING VIEW
The magical vista through the keyhole of the Order of Malta in Piazza Cavalieri di Malta on the Aventine Hill is magical, and holds a very special memory for me
ROME IN EVOLUTION
The Eur neighbourhood. Built in the 30’s, I love the architecture of the buildings, especially the Palazzo della Civiltà Italiana and the Obelisk of Marconi
Transversal revolutions
Arturo Galansino
Evolution is synonymous with necessity and commitment. This realization struck me upon arriving in Florence: even the most esteemed heritage cannot endure without forging connections and looking ahead. From the very beginning, my efforts have been focused on steering the city’s cultural landscape towards a more modern and contemporary horizon, aiming to transform Florence from a custodian of illustrious past values into a vibrant laboratory of the future.
From the outset, my vision was strikingly clear: a groundbreaking project that I never wanted to see confned by predefned standards. Hence, the constant alternation of historical fgures and great contemporary artists, always with a strong openness to deep dives, reinterpretations, and new perspectives. Who is the most contemporary of the artists hosted in the iconic 16th-century Palazzo? Allow me to make a provocative statement beyond temporal confnes: Donatello. The 2022 exhibition at Palazzo Strozzi demonstrated the revolutionary power of this genius, who channeled art into a new dimension of expressiveness and understanding of the human nature, laying the foundations of perspective and new aesthetic principles, even reaching technological and scientifc revolutions. An immense artist who has inspired Anish Kapoor, Anselm Kiefer, and, to some extent, all the great contemporary names who have engaged with the city and its spaces.
“ n o on E can surviv E in stasis . m or E DEE ply , it m E ans not DE nying our tru E s E lv E s an D our natur E , b E ing conn E ct ED to th E worl D aroun D us , an D r E acting to it .” a rturo g alansino ,
g E n E ral D ir E ctor of p alazzo s trozzi f oun Dation , shar E s his vision of artistic E volution
PAST AND PRESENT
It transcends mere aesthetics. A meaningful dialogue can only occur when a deep connection is established between these two realms
VISIONS AND FORECASTS
We will continue our work of these past years at the Palazzo, but the Strozzina will increasingly evolve into a dynamic laboratory and a nurturing space for young talents
A WALK INTO THE FUTURE
IN FLORENCE
Manifattura Tabacchi, Museo Novecento, Fondazione Cassa di Risparmio, Museo della Specola: these are the key coordinates of the city’s artistic future
HEARTFELT TRATTORIA
There are many, but Coco Lezzone is an emblematic place for art: beloved by artists, it has preserved a splendid 1950s charm
a rturo g alansino is an E st EE m ED italian art historian an D critic h E is a curator of int E rnational E xhibitions an D author of E ssays an D articl E s s inc E march 2015, h E has b EE n th E g E n E ral D ir E ctor of th E p alazzo s trozzi f oun Dation in flor E nc E
itinerary
Michela Proietti & Lina Sotis. The evolution of Milan: a glimpse into the City’s transformation Florence: a journey through time. Between the Old and New World, a focus on Cosimo I de’ Medici 450 years after his death
Watch out for these two
The Evolution of Milan. A glimpse into the City’s transformation
T ex T T eresa F avi
With insights from two generations, Lina Sotis and Michela Proietti, both prominent Milanese by adoption and authors of the popular lifestyle column Attente a noi due in Corriere della Sera, guide us with charm and wit through the ever-evolving customs, trends, and habits of Milan’s unique society. Lina, what is the secret strength of the Milanese?
The Milanese have an unmatched talent for teamwork. That’s their true strength. I frst came to Milan at eighteen when I got married, as I’m originally from Rome. I found the city ‘astonishingly’ clean. After my marriage ended, I returned to Rome but quickly realized I had fallen for Milan and its people. So, I came back to Milan and found everything I needed: work, friends, fun, but most importantly, a strong sense of community. Michela, in the past decade, Milan has transformed signifcantly in terms of hospitality and tourism. Is there a growing culture of welcoming?
Absolutely. One of the frst things that struck me when I moved to Milan was how helpful people were, even on the
L ina s o T is and M iche L a P roie TT i Take us on a ca PT ivaT ing journey
T hrough T he in T ricaT e and occasiona LLy whi M sica L wor L d o F M i L anese socie T y , de Lving in T o T he T radi T ions o F yes T erday and T oday
street. This contradicted the common perception of Milan as an indifferent city where everyone keeps to themselves. Milan is also a city where philanthropy thrives, always with a touch of glamour. Lina, which areas best represent the city’s ability to evolve?
I frst experienced Milan in the sixties, during the economic boom and the era of the commendatori, whose wealth was often displayed by the beauty and number of women they surrounded themselves with.
A commendatore could have any wife but often sought stunning companions to join him at Teatro alla Scala on
December 7th, the traditional Milanese holiday celebrating Saint Ambrose, the city’s patron saint, and the opening of the opera season at the world’s most prestigious opera house.
The Scala was a place for the elite, who went more to be seen than to listen.
However, today, under Dominique Meyer’s management, the Scala is evolving, drawing closer to the Milanese by actively engaging with the city’s emerging neighborhoods.
Michela, what are the must-see areas among the latest developments?
True Milanese have their favorite spots and tend to stick to them. They would be lost without Brera, with its charming restaurants and unique shops that resist standardization.
Massimo Alba’s boutique, for example, epitomizes Milanese style in my opinion.
Lina lives in Brera and is a perfect ambassador for her neighborhood. Also
worth exploring is Via Vincenzo Monti, with trendy bars like Barotto.
The more experimental Milanese are drawn to NoLo (North of Loreto), an area extending from Piazzale Loreto to Via Padova.
This area has blossomed into a lively and dynamic hub, featuring street pingpong tables and a thriving creative scene, attracting architects, designers, and other innovators.
Another vibrant area is around Fondazione Prada, which is becoming a magnet for young designers and forwardthinkers. CityLife, though, is often seen as more of a playground for infuencers and footballers. It’s great for padel, but not as much for living.
Lina, is there a place where the bon ton from your famous book still prevails? Certainly, Sant Ambroeus, which has always been and still is the café for wellmannered ladies.
a his T oric con T ri B u T or o F c orriere de LL a s era , wri T er , and M as T er o F L i F es T y L e journa L is M , r o M an B y B irT h B u T a M i L anese B y ado PT ion , L ina s o T is P u BL ished B on T on in 1982, es Ta BL ishing herse LF as T he queen o F good M anners
T he B rera B o Tanica L g arden ( P h g iu L io B oe M )
Michela, what’s the latest unspoken rule among young Milanese?
In Milan, if you plan a dinner for ten, it’s for ten. You can’t say, ‘Sorry, a friend is in town, can I bring them?’ That’s simply not allowed.
Lina, words to say or not say today?
There are octogenarians who proudly use the word ‘old’ because it signifes wisdom.
Interestingly, the most fashionable hair color in Milan right now is white: if you rock a head of white hair and wear it a bit long, you look fabulous. And a fnal tip: reserve the word ‘dear’ for those who truly are dear to you.
Michela, what are the latest bon ton trends among young Milanese women? Today, most of the old rules have been discarded. Among the people I know, no one would dare post a photo without asking for permission frst.
Another aspect of bon ton is that when
you are invited somewhere, it’s not necessary to bring a gift immediately, but you must express gratitude the next day with a note, a fower, or some gesture of thanks.
In Milan, people tend to invite you to restaurants rather than their homes, a bit like in Japan, where homes are too small for entertaining.
But sometimes inviting someone to your home is more elegant, and I would consider it a gesture of bon ton as well. Talking about dinner invitations, Lina: is saying “bon appétit” before eating considered bad manners?
No, you don’t say ‘bon appétit’ anymore. That was a rule of my grandmother Berenice’s old bon ton.
By the time I came along, the wealthy were already obsessed with staying slim and looking good.
Saying ‘bon appétit’ was completely off the table!
M iche L a P roie TT i , journa L is T , M o T her , and a L so a M i L anese
B y ado PT ion , P u BL ished L a M i L anese in 2020, T he hu M orous and ironic guide T o T he quirks , PL aces and P oses o F M i L anese wo M en
T he F ondazione P rada M useu M in T he s ca L o di P orTa r o M ana dis T ric T
A JOURNEY THROUGH TIME
F lorence be T ween T he o ld and n ew w orld a F oc U s on c osimo i de ’ m edici
450 years a FT er his deaT h
T ex T c arlo F rancini
s alone dei c inq U ecen To aT p alazzo v ecchio ( ph o TTavia p oli )
COLLECTION
Cosimo I de’ Medici was the architect of a radical transformation in Florence and Tuscany, marking their transition from city-states to a Renaissance grand duchy. As a patron and cultural innovator, he skillfully balanced republican traditions with princely innovations. This year marks the 450th anniversary of the death of Cosimo I de’ Medici, Prince of Florence and founder of modern Tuscany. But what makes Cosimo such a great innovator? And how did Florence change under his rule? Cosimo I de’ Medici, son of Giovanni delle Bande Nere and Maria Salviati, was born on June 12, 1519, in the Villa del Trebbio in Mugello (a historic valley located to the north of Florence), where he spent his early childhood before moving to Venice and Bologna during the Republic’s rule. He returned to Florence in 1530 after Alessandro de’ Medici reestablished Medici dominance. In 1537, Alessandro’s death unexpectedly placed Cosimo at the center of Medici power, a position he cemented with the support of Charles V of Spain and his marriage to Eleonora of Toledo in 1539.
a cen T ral F ig U re in i Talian r einaissance and c U lTU re , T he F irs T g rand d U ke o F T U scany . h ere we discover c osimo i de ’ m edici ’ s abili T y T o balance rep U blican T radi T ions wi T h new princely ins T i TUT ions and his s T raT egic U se o F archi T ec TU re as a T ool o F governmen T
Cosimo I’s reign was an era of profound transformation for Florence and Tuscany
On December 13, 1569, Pope Pius V conferred upon Cosimo the title of the frst Grand Duke of Tuscany, consolidating his political and territorial power over a vast area that included Florence, Siena, Piombino, and other Tuscan cities. Cosimo was not just a ruler but also a patron and cultural innovator. Under his patronage, Tuscany fourished as a center of art, architecture, literature, and science. In 1563, he promoted the Academy of Arts of Drawing with Giorgio Vasari and Vincenzo Borghini, establishing an institution for the promotion of visual arts and legitimizing his power through artistic and cultural sponsorship Architecture
played a central role in Cosimo’s political propaganda. He used the persuasive power of construction to assert his presence and authority in Florence and its surroundings. He initiated numerous architectural projects to improve urban infrastructure, reorganize public and private spaces, and redefne the city’s structure. A notable example was the expansion of Palazzo Pitti and its connection to Palazzo Vecchio through the construction of the Vasari Corridor, a physical and symbolic demonstration of the Medici dynasty’s power and continuity. The Uffzi, created to centralize the grand duchy’s bureaucracy, became another emblem of ducal control. Cosimo elevated the urban landscape with monuments
Portrait of Cosimo I de’ Medici by G.B. Naldini (Uffzi Galleries), statues in Piazza San Lorenzo and Piazza della Signoria, Palazzo Ramirez de Montalvo
and architectural symbols like columns and obelisks, creating a new visual hierarchy that refected the grandeur and stability of his rule. In his effort to reform Florence and Tuscany into a unifed political and cultural entity, Cosimo did not seek absolute power but skillfully balanced republican traditions with princely innovations. He introduced new magistracies and reformed existing ones, such as the Council of Two Hundred and the Senate of Forty-Eight, maintaining a governance system that integrated democratic and monarchical elements. During the early years of his reign, Cosimo faced signifcant challenges in consolidating his power. He used military intimidation against rebellious cities and aristocratic factions, enhancing existing fortifcations and building new ones along Tuscany’s borders. The employment of engineers was crucial for the duchy’s defense, with reconstruction works like the fortress of Siena in 1561. Country villas like those at Castello and Trebbio were not just leisure residences for Cosimo but strategic points for territorial control. He instituted regulations on crop management and hunting to preserve wildlife, demonstrating a pragmatic approach to land use that refected his integrated
vision of governance. The feudal system was a key element of Cosimo I de’ Medici’s governance policy. He adapted existing fefs and established new ones, entrusting them to trusted nobles to ensure local control and address funding issues for public works. These infeudations, based on a reciprocal pacts between the duke and the feudatories, included jurisdiction and asylum rights, initially granted for political favors and later often obtained through payments or services rendered to the state. Among the frst reactivated fefs were Sassetta and Gargonza, followed by Monte San Savino, Sorbello, Magliano, Vivo d’Orcia, Rocca Albegna, Cetona, and Caldana. These fefs not only reinforced ducal authority over the region but also brought local elites into the Medici power network, establishing a stable link between the central government and regional communities. Cosimo I de’ Medici died on April 21, 1574, leaving a lasting legacy as the founder of the Grand Duchy of Tuscany and a central fgure of the Italian Renaissance His ability to balance republican traditions with new princely institutions, his patronage of the arts and sciences, and his strategic use of architecture as a governance tool defned modern Tuscan identity and infuenced its development for centuries to come
p alazzo p i TT i and , below , T he v asari c orridor ( ph l orenzo c o T rozzi )
p on T e v ecchio ( ph l orenzo c o T rozzi )
A rt & V isions
10 years of Portrait. An interview with Valeriano Antonioli
Julian Opie. Eight monumental site specifc sculptures in the Piazza of Portrait Milano Felix Laboy talks about the evolution of AI in Travel & Hospitality
THE ART OF ITALIAN LIVING
b etween PA st A nd future , insights A nd bold choices , the ten - ye A r journey of P ortr A it A s n A rr Ated by v A leri A no A ntonioli , c eo of l ung A rno c ollection t ext t eres A f Avi
j ust ste P s from the medi A evA l A rches of the P onte v ecchio , P ortr A it f irenze sits bright A nd white A mong the s A ffron - hued buildings lining the A rno r iver
At least twenty years before the fashion giants were captivated by the allure of luxury hospitality, the Ferragamo family embarked on their journey into this realm, starting in their hometown: Florence. Their goal was to create a hotel-home that could perpetuate the cherished hospitality culture that Salvatore Ferragamo held dear—a guiding principle that has always defned the entire Ferragamo family. Starting with their inaugural hotel near the iconic Ponte Vecchio, the Ferragamos expanded their footprint, frst across Florence and then Rome, all under the Lungarno name: each hotel, though unique, shares an intimate charm and distinct style that mirrors the warm elegance of the Maison.
The year 2010 marked the beginning of an ambitious expansion. With Valeriano Antonioli at the forefront, the company embarked on a journey of remarkable transformation. Today, Lungarno Collection boasts six properties across three destinations (Florence, Rome, and Milan), along with seven restaurants
P ortr A it is the n A me th At identifies the f err A g A mo fA mily ’ s l ung A rno c ollection 5- stA r boutique hotels in r ome , f lorence A nd m il A n . i t is A br A nd under the b A nner of timeless style
A nd bes P oke hos P itA lity , which h A s reve A led A new fA ce of r ome , f lorence A nd m il A n
and bars. The Portrait brand, celebrating its tenth anniversary this year, stands as the latest milestone in this signifcant repositioning effort.
Mr. Antonioli, what was your frst innovative contribution to the company?
Transform Lungarno Alberghi into Lungarno Collection, a collection of unique properties, each distinct from the other, all represented by a fower-shaped logo, specifcally a lily. This logo refects our DNA, with its petals varied, just like our diverse offerings.
How did the brand Portrait come about?
From the need to reposition two underperforming residences (Portrait Suites in Rome
and Lungarno Suites in Florence) and transform them into extraordinary hotels: we frmly believed that this development required a transferable and replicable brand that could be applied to other cities and destinations as well: Portrait!
Why did you like the name Portrait?
Because it had an international appeal and implied the presence of both a frame and a portrait... It could be the portrait of any of our guests, the portrait of the city where the property is located, or even the iconic portrait of our founder, Salvatore Ferragamo, the shoemaker of dreams. I commissioned a
t
London agency to conduct a brand analysis and study. There were no copyright issues with the name. We were free to launch it.
What was the frst evolution of Portrait?
In 2013, we embarked on a soft rebranding journey, transforming the Portrait Suites in Rome into the now iconic Portrait Roma.
Simultaneously, we undertook a bold and comprehensive renovation of the Lungarno Suites in Florence. This signifcant and courageous investment culminated in 2014 with the unveiling of Portrait Firenze. Then, in November 2022, from an even more audacious vision, Portrait Milano was born.
Today, there are three Portrait hotels: in Rome, Florence, and Milan. What makes them unique?
Undoubtedly, it’s their exceptional locations, right in the heart of the cities and of the fashion districts. Portrait Roma boasts a magnifcent - dare I say magical - terrace on the seventh foor, overlooking the rooftops of the city, with a front-row view of Trinità dei Monti and Piazza di Spagna. The allure of Portrait Firenze lies in its rooms with balconies offering breathtaking views of Ponte Vecchio, where unforgettable sunsets over the Arno unfold. Portrait Milano, on the other hand, is nestled within a grand
monument opened to the public for the frst time: the former Archiepiscopal Seminary of the Milan diocese. This place radiates an inspiring positive energy that envelops you the moment you step inside. When you enter, you feel good, without quite knowing why. What is the foremost quality you expect from the staff at a Portrait hotel?
Empathy. It is essential to understand and connect with the guest. This innate quality cannot be taught, and we seek it uncompromisingly. While we can teach the nuances of hospitality and impart deep knowledge about our destinations, empathy is something we seek naturally. Our Portrait Academy oversees a rigorous three-year training program, blending theo-
retical and practical learning. Here, Our team members are trained to collaborate effortlessly, communicating, interacting, and standing united. Our mission is to cultivate joyful individuals who are confdent in their abilities and knowledge, and courageous enough to use them. This enables them to help guests optimize their time and enrich their stay with special experiences. What do you foresee for the future of the hospitality industry?
The luxury tourism market is undergoing a signifcant transformation, infuenced by diverse factors that are redefning consumer expectations and experiences. A key shift is the burgeoning demand for unique and enriching experiences, with a growing emphasis on
cultural immersion. Travelers increasingly seek experiences that enrich their cultural heritage and provide deeper connections. Sustainability and social responsibility are also key elements, with a rising focus on sustainable tourism and responsible practices. Today’s travelers favor destinations and operators committed to promoting environmental stewardship, urban regeneration, and supporting local communities. Finally, technology and innovation are revolutionizing the industry. The incorporation of cutting-edge technologies, such as AI for personalized offerings and augmented and virtual reality for immersive experiences, is reshaping luxury hospitality. The challenge lies in seamlessly integrating these advancements while preserving the authenticity and human touch that guests cherish. The aim is to turn technology and AI into indispensable partners in the guest experience. The brand Portrait is keenly aware of these evolving dynamics, and its development is intricately aligned with these trends, laying down the tracks for its future growth.
What future do you envision for Portrait?
I dream of making it the ultimate benchmark in luxury hospitality, a symbol of Italian excellence unmatched since the days of the legendary Compagnia Italiana Grandi Alberghi, a distinguished early 20th-century project that sadly faltered in the 1980s.
If Portrait were a color?
It would be red, refecting the passion that drives the exceptional talents at its heart. And if it were music?
I would choose a repertoire by Ennio Morricone.
His distinctive style is globally recognized and quintessentially Italian. An adjective? Italian.
An emotion?
La Meraviglia. A virtue?
Humility.
A motto?
The art of Italian living.
What principle has guided your career so far?
One guiding light: innovation, coupled with the awareness embodied in my personal motto: “Innovation is very fragile and it is very easy to kill “.
P ortr A it m il A no ’ s bright b orromeo s uite with two bedrooms A nd stunning g A rden views
WALKING IN MILAN
J ulian O pie , eight m O numental site specific sculptures frO m the ‘ walking figures ’ series in the p iazza O f p O rtrait m ilan O t ext m atte O p arigi B ini
I grew up in a household where art was always present on the walls - not original pieces, but contemporary prints that were part of everyday life in our culturally rich town. Living in Oxford, I was surrounded by universities and fantastic museums. While other kids played football, I spent my time in museums, headphones on, absorbing paintings from various eras and regions. At the opening of Julian Opie’s exhibition at Portrait Milano, amidst the eight walking fgures he installed, the artist refected on his journey. “I didn’t fully understand contemporary art back then, but it was an integral part of my environment. When I started drawing, those infuences naturally seeped into my work. My passion for art became more serious in the ‘80s with the advent of postmodernism. Before that, each generation sought a new reality, a new modernism to advance the narrative. The ‘80s introduced postmodernism, blending styles and valuing them equally, which resonated with me and my friends at Art School. We didn’t want a singular style; we wanted to explore them all.”
Looking back, what were the pivotal moments that shaped your career?
Creating art isn’t about making huge leaps; it’s a day-to-day endeavor. Sometimes a small idea doesn’t work out, while a bigger one takes hold. I photograph and draw constantly, and gradually, clarity emerges, opening doors to numerous possibilities. I explore these possibilities until I’ve exhausted them, only to discover something new in the process. Often, I revisit past ideas, fnding inspiration in old drawings from the ‘80s. The core concepts remain unchanged, but now I have the resources and clarity to bring them to life more effectively.
What do you like about exhibiting your works in public spaces?
Exhibiting in public spaces falls into two categories: permanent and temporary, which are vastly different experiences. When asked to create something permanent, it’s both an incredible opportunity and a signifcant responsibility because you’re placing something in people’s lives indefnitely.
J ulian O pie is a V isual artist O f the n ew B ritish s culpture m OV ement . h e was BO rn , 1958 in l O nd O n
J ulian O pie self - p O rtrait
I have artworks around the world that are meant to last forever, and while it’s thrilling, it demands a respectful approach. I wouldn’t place a large sculpture on a beach where people seek to connect with nature; they’d likely prefer a tree over another piece of culture. However, in urban settings, especially in tough places like busy streets, art can make the environment feel more human and approachable. It can even serve as a landmark, like saying, “turn left at the sculpture.”
When my work is displayed in galleries, it often moves from one exhibition to another, so it must be adaptable, both indoors and outdoors.
The beauty of outdoor exhibitions is the challenge of pushing art into the world where people aren’t expecting it, competing with everyday distractions like shops and advertising, rather than being in a museum where its value is preestablished.
What is your source of inspiration for these people?
Do they come from Italy, from Milan, or from London?
All my subjects are real people. I wouldn’t know how to draw someone without having a person to reference.
Even as a kid, I always drew what I saw. This mirroring of reality is essential to my process. I don’t draw from imagination, memories, or dreams; I capture and refect what I see.
When I was young, I would draw what I observed through glass, fattening reality into a permanent experience - a moment of presence.
Why do your fgures have no feet?
As you walk down the street, you perceive the world in fragmented glimpses.
We process our surroundings like reading a book or magazine, getting some but not all information. Including feet would alter the speed at which you view the artwork.
Without feet, the focus remains fuid, whereas adding them would slow down the viewing process, drawing the eye up and down from feet to head.
H ospitality is an art
and p ortrait H otels
H ave made of it a masterpiece
BEYOND THE LIMIT
a n interview wit H f elix l aboy on t H e evolution of artificial intelligence in t ravel and H ospitality
t ext t eresa f avi
Artifcial intelligence is already making its mark and playing an increasingly pivotal role in hospitality management. Customer service is a critical component of the hotel industry, determining whether hotels thrive or falter based on how they welcome and treat guests. There are numerous exciting opportunities to enhance this aspect through artifcial intelligence. We discussed this with Felix Laboy, a seasoned expert in AI for the hotel and travel industry since 2014, who has witnessed signifcant advancements in AI technology and its impact on the sector. On which aspects of tourism will AI technology be the most expandable?
AI technology is set to revolutionize various facets of tourism, with its most notable expansions likely in personalization, effciency, and data analysis.
And how will travelers beneft from it? Travelers will experience myriad benefts from AI technology, enhancing their overall travel experience. AI can craft customized travel plans that align with individual preferences, ensuring a more enjoyable and fulflling journey. AI-driven chatbots and virtual assistants can provide real-time support, answering questions in multiple languages, offering recommendations, and promptly resolving issues. AI can offer weather forecasts, packing suggestions, and travel advisories, helping travelers better
prepare for their trips. Additionally, AI can streamline the booking process, offering the best deals and optimizing travel routes, saving travelers time and money.
Today’s luxury hotel business increasingly relies on personalized services and human relationships. In your opinion, isn’t AI in danger of fattening this?
While luxury hotels indeed thrive on personalized services and human relationships, AI can actually enhance rather than diminish this aspect. AI technology can handle routine tasks and data analysis, freeing up staff to focus on delivering hightouch, personalized services. Additionally, AI can provide staff with detailed insights into guests’ preferences and past behaviors, enabling them to offer more personalized and attentive service. In terms of consistency and reliability, AI ensures that no detail is overlooked, maintaining a consistent level of service quality while allowing personnel to add the personal touch that makes a luxury hotel special.
Today, the 3D world provides the possibility of ‘virtual’ and increasingly accurate views of destinations. How do you see the evolution of this technology and its interaction with AI?
The evolution of 3D and virtual reality (VR) technologies, combined with AI, will transform how travelers explore and
experience destinations. While this may not be useful for every traveler, there are those who can greatly beneft from it.
Right now, how can we experiment with AI in tourism? Give us a practical example. One practical example of experimenting with AI in tourism is implementing AI-driven concierge services in hotels or destination marketing organizations.
A mobile app or in-room device powered by AI can act as a virtual concierge, providing personalized recommendations for dining, activities, and local attractions based on guest preferences and real-time data.
This approach allows hotels and destination marketing organizations to offer tailored recommendations to each guest, rather than generic suggestions. For instance, if a guest inputs their specifc age, travel preferences, and budget, AI can generate personalized recommendations based on those preferences, leading to higher quality travel options.
The AI concierge can also offer 24/7 support, answering guest queries and booking reservations, ensuring guests have a seamless and convenient experience. By experimenting with AI in this practical manner, hotels and destinations can provide a more personalized and effcient service, enhancing the overall guest experience and staying competitive in the luxury tourism market.
i n a new concept of bespoke tourism , p ortrait H otels H ave taken uniform luxury and turned it into spontaneous personalization
t H ey are incredibly personal places , w H ere discerning travellers find t H e exclusivity
t H ey relis H
taste & wellness
Culinary evolution. Exploring innovative techniques, plant-based, locally sourced dishes, sustainability, and mindful eating Recipies for balance. Three healthy recipes signed by Claudio Mengoni, Antonio Minichiello, and Luigi Cinotti
I
the heart of f lorence
CULINARY EVOLUTION
l ungarno c ollect I on ’ s J ourney through flavor and I nnovat I on t ext s abr I na b ozzon I
a bove : b orgo s an J acopo restaurant overlooks the banks of the a rno r I ver and offers a f I ne d I n I ng exper I ence and memorable v I ews b elow : the new 701 r ooftop b ar at g allery h otel a rt I s a sensor I al haven that envelops a soph I st I cated m I xology and crafted exper I ences
Italian cuisine is a dynamic and everevolving landscape where tradition and innovation blend seamlessly to create culinary experiences rich in favor, meaning, and value. Dining has transcended the simple act of eating, transforming restaurants into spaces for sharing, socializing, and exploring new cultures. While regional culinary traditions remain a fundamental reference point, they are now being reinterpreted with a modern twist. Italian chefs are rediscovering classic dishes from the past, reinventing them with innovative techniques and unique combinations, all while preserving the ancient essence of regional favors. This evolution refects a growing attention to the environment and sustainability. Both chefs and consumers are increasingly aware of the environmental impact of their food choices, opting for local and seasonal ingredients, reducing food waste, and embracing eco-friendly agricultural practices.
The focus on health and well-being has heightened consumer awareness, driving a preference for fresh, genuine, and seasonal products.
This continuous evolution is reshaping culinary practices, blending the best of the past with modern sensibilities. In Florence, Antonio Minichiello, Executive Chef at Caffè dell’Oro, evolves the concept of Zero Km to Good Km: a cuisine made exclusively from seasonal products following the natural cycle of agriculture, thanks to local producers who bypass mass distribution channels.
This philosophy is embodied by Typiqo, an innovative food service connecting enthusiasts with 100% Tuscan ingredients, directly from the farm. Founded by two brothers, one a chef and the other a maître, Typiqo offers access to a personal garden with selected vegetables.
At Caffè dell’Oro, a standout dish epitomizing seasonality is the gazpacho made with seven varieties of tomatoes and three local peaches. Chef Minichiello’s cuisine is a symphony of taste, ingredients, infuences, and techniques, creating unique culinary experiences.
Speaking of stars, we move to Borgo San Jacopo, where Michelin-starred chef Claudio Mengoni blends tradition and innovation with a romantic view of the Arno River.
c affè dell ’ o ro , the most mag I cal v I ew of p onte v ecch I o
His culinary philosophy takes diners on a journey through time, honoring both the past and present with dedication, creativity, and sustainability in every dish. Mengoni’s commitment to ecocompatibility maximizes the potential of each ingredient while minimizing waste. His signature zero-impact dish features a medley of cooked and raw vegetables, complemented by orange-ginger sorbet and fg molasses, perfectly encapsulating his approach.
The evolution of taste extends beyond the kitchen to the art of mixology, exemplifed by the 701 Rooftop Bar at the historic Gallery Hotel Art Their Bitter is Better cocktail list offers a fresh take on traditional Italian bitters, featuring light, refreshing drinks with varying degrees of bitterness to suit all palates. Summer highlights include the Santoni Shakerato with its elegant rhubarb fnish, the vegetal and herbal Yuntaku, and the refreshingly balanced Aperil Sour Journeying from Florence to Milan, we discover the new wave of Italian conviviality at 10_11 in Portrait Milano
This restaurant’s menu, inspired by traditional Italian cuisine, evokes cherished memories of Sunday lunches and festive family gatherings, designed to be shared for a genuinely warm dining experience. This modern take on tradition is marked by timeless rituals: moka pot coffee and fried dishes on Wednesdays. An additional highlight is the wellness dishes created by Executive Chef Luigi Cinotti with the Longevity Suite, offering balanced nutrition with a harmonious blend of fbers, proteins, and carbohydrates. Though diverse in their offerings, these culinary destinations share a common goal: to create unforgettable moments of taste and hospitality.
t he grow I ng attent I on to the env I ronment and susta I nab I l I ty I s also reflected I n l ungarno c ollect I on ’ s cu I s I ne . c hefs and guests al I ke are becom I ng I ncreas I ngly aware of how the I r food cho I ces I mpact both the env I ronment and the I r health
RECIPES FOR BALANCE
T hree healT hy creaT ions
by c laudio M engoni , a n T onio M inichiello and l uigi c ino TT i
T ex T M arT ina o livieri
This exquisite creation by Luigi Cinotti from 10_11 at Portrait Milano masterfully blends the vibrant freshness of spring vegetables with the rich heritage of Italian culinary tradition. The result is a light yet richly favored gastronomic experience.
Luigi’s genuine sense of conviviality, nurtured since childhood through olive harvesting and festive family gatherings, shines through in his cooking. His deep-rooted connection to tradition is evident in his “old school” approach, where the essentials, extra virgin olive oil and the aromatic allure of freshly baked bread, take center stage.
This dish beautifully showcases his talent for celebrating local and seasonal produce. The Spring Vignarola is brimming with antioxidants and anti-infammatory benefts, making it a wholesome and nutritious choice. Each component is meticulously crafted to highlight the crispness of the vegetables, striking a perfect balance between robust favor and delicate lightness.
F ocus on ‘ s pring
v ignarola wi T h crea M o F peas ’ by e xecu T ive c he F l uigi c ino TT i a T 10_11 b ar - g iardino - r is T oran T e , p orT rai T M ilano
The base of velvety pea cream provides a luscious foundation that tantalizes the senses.
The carefully arranged mix of seasoned vegetables on top forms a vibrant play of colors that is particularly pleasing to the eye. The dish is fnished and garnished with pea shoots, fresh basil leaves, and a drizzle of extra virgin olive oil, enriching it with sweet aromatic notes.
Voilà, the magic on the plate is ready to be enjoyed, offering a culinary experience that celebrates the simplicity and quality of the ingredients.
An ode to the perfect balance between the freshness of raw and the delicacy of cooked, this symphony of colors and favors delights both the eyes and the palate. Crafted by Claudio Mengoni , this dish is a vibrant palette of carefully selected and combined ingredients, with vegetables taking center stage.
The raw, crunchy, and lively vegetables represent the essence of unspoiled nature, while the cooked, tender, and succulent ones showcase culinary artistry at its fnest.
The herb coulis, with its lively freshness and herbaceous aroma, delicately envelops each bite, adding a vibrant and refreshing note to the dish. Complementing it is the dense and sweetly fragrant fg molasses, which adds depth and complexity. Its intense favor, with earthy and sweet accents, harmoniously blends with the vegetables, creating a balance between sweet and savory, earth and sky.
Finally, the surprising, fresh orangeginger sorbet, with its spicy touch, offers an unexpected burst of joy.
T he ‘ c ooked and raw vege Tables wi T h herb coulis , F ig M olasses and orange and ginger sorbe T ’ cra FT ed by e xecu T ive c he F c laudio M engoni aT b orgo s an J acopo , h o T el l ungarno , F lorence
Its light and smooth texture, like a sea breeze, refreshes the palate, preparing it for the next delightful bite. Made with fresh orange juice and a hint of grated ginger, this sorbet is the perfect fnishing touch that concludes the gastronomic experience with a lively fair.
In this dish, each element is thoughtfully balanced, like notes in a perfect symphony, creating a sensory journey where the true magic of cuisine lies: transforming simple ingredients into works of art to be savored and admired, leaving a lasting impression on both memory and heart.
A seamless fusion of oriental elegance and Tuscan rustic charm, this dish masterfully marries raw seafood with a reinvented traditional panzanella. Featured on the menu at Caffè dell’Oro and created by Antonio Minichiello , the ingredients of this salad are transformed to highlight their favors in a new texture: tomato, cucumber, and onion are marinated like a gazpacho for 24 hours under vacuum, then blended and emulsifed with anchovy colatura.
The result is a delicate gazpacho that encapsulates the essence of panzanella.
To honor the classic elements of this typical Italian summer dish, such as basil and bread, the plate is accompanied by a fshbone-shaped gluten-free chip, adding a crunchy and visually captivating note.
The raw amberjack, freshly caught, is marinated with a dressing based on shiro shoyu, a white soy sauce with a Tuscan heart, enriching the fsh with a delicate favor.
All the vegetables and seasonings used
‘ r aw ha M achi a M ber J ack , panzanella gazpacho and shiro shoyu ’ by e xecu T ive c he F a n T onio M inichiello aT c a F é dell ’ o ro , p orT rai T F irenze
come straight from Typico’s garden, refecting the shared commitment between Caffè dell’Oro and Typico to respecting nature and sustainability principles.
This blend of ingredients results in a light, delicate, and healthy appetizer that still delivers umami notes and rich textures. Ideal for those who wish to stay ft without compromising on taste, this dish perfectly harmonizes oriental and Tuscan elements.
It’s a culinary fusion that celebrates the best of both traditions, delivering a truly unique gastronomic experience.
tips
What’s your preference?
Does style rank high among your priorities?
Choose the things to do and places to see in Florence, Rome, Milan
FIRENZE
WHY YOU WILL LOVE IT:
• Breath-taking views of the river Arno and Florence
• A spectacular rooftop suite and 273m2 Penthouse Floor
• A private gallery with photos of Hollywood stars and royalty, as you’ve never seen them before
WORTH GETTING OUT OF BED FOR:
• Discover the Bargello Museum with your kids
• A street photography tour with an internationally-renowned photographer and Leica expert
• An exclusive shopping experience at the Salvatore Ferragamo boutiques in Florence
•CRAFTS
Fratelli Traversari
An artisan company now in its fourth generation. Its speciality is Florentine commesso mosa-ic in semi-precious stones, an art that was highly prized by the Medici during the Renaissance and is still in use today in a few rare workshops like this one Galleria Romanelli
In Florence’s Oltrarno district, this unique gallery blends tradition with modernity. For over a century, the Romanelli family has sculpted timeless pieces in their historic studio, and today they continue to craft bespoke commissions and limited edition
•BREAKFAST
Picteau Bistrot & Bar
Hotel Lungarno, Borgo San Jacopo 14 daily-for info & reservations
+39 055 27264997
Few tables available with reservations required to enjoy a unique front row view of the Ponte Vecchio and the Arno river, to be admired just as if you were cruising on a boat
•WELLNESS
White Iris Beauty Spa
Hotel Continentale, Vicolo Dell’Oro 6r daily-for info & reservations
+39 055 27265966
Treat yourself to tranquility at Continentale’s White Iris Beauty Spa. Embrace the soothing sounds and warm tones of Tuscan wood and stone. Enjoy a diverse range of treatments and massages by [comfort zone], perfect for any schedule. Immerse in the enchanting Florentine ambiance, where elegance and simplicity meet
SCENERY
La Terrazza Rooftop Bar
Hotel Continentale, Vicolo dell’Oro 6r daily-for info & reservations
+39 055 27265987
With the arrival of the beautiful season, comes the reopening of “La Terrazza.” The rooftop bar stands on the medieval Tower of the Consorts, on the top floor of our Hotel Continentale. This private space offers a contemporary atmosphere and elegance, perfect for admiring Florence while savouring a delicious cocktail
G alleria r omanelli
P icteau B istrot & B ar
P icteau B istrot & B ar
l a t errazza r oofto P B ar
•LUNCH
Caffè dell’Oro
Lungarno degli Acciaiuoli 2p daily-for info & reservations +39 055 27268912
This one of a kind location offers captivating views of the Ponte Vecchio, enhanced by al fresco seating on the charming Lungarno degli Acciaiuoli. The 1950s-inspired interior features a blend of vintage and contemporary elements. Caffè dell’Oro caters to allday dining desires, crafted by Executive Chef Antonio Minichiello. The menu presents a contemporary twist on traditional Italian kitchen
•EXPERIENCE
E-Vespa Tour
Embark on a journey through Florence aboard our electric Vespas. Winding through the historic streets, feeling like protagonists in an old Italian movie. Pause for a gelato, and savor the typically Florentine slow-life moments. Our electric Vespas can be rented individually or for 2 people and will allow you to easily and more dynamically manage your daily activities while exploring the city
•INTERIOR
Flair
Lungarno Corsini 24r
This is a special place, where the research of a natural approach that is far from the hyper-decorative and the overly used rigors of contemporary design. Aesthetic concepts mingle in the artisanal form of noble materials contrasted with dream-like references
•SHOPPING
Loretta Caponi
Via delle Belle Donne 28r
In 1967, Loretta Caponi opened her workshop-laboratory in Florence. Since then, her creations have been embraced by numerous families, including the Rockefellers and the Kennedys. Today the atelier is housed in a stunning Florentine palace. It showcases over 10,000 designs of bespoke gowns in linen, silk, cashmere, or velvet— alongside a range of tablecloths, towels, sheets, cushions, children’s clothing, and prêt-à-porter collections
This kitchen transports you to a world of unexpected pairings and spicy flavours. Enjoy exploring the intercontinental menu crafted by Chef Antonio Minichiello in a vibrant and dynamic atmosphere with international tones in the hear of Florence
•GOURMET
Borgo San Jacopo, Borgo San Jacopo 62r daily-for info & reservations +39 055 281661
Looking out over the River Arno, Ristorante Borgo San Jacopo (1 MICHELIN Star) offers guests the ultimate fine dining experience with unforgettable views of the Ponte Vecchio. Chef Claudio Mengoni brings his philosophy of true, authentic cooking with ingredients which stand out for their uncompromising creativity and rigour. He melds together flavours, colours and forms to create memorable dishes with a distinctive taste
•MIXOLOGY
701 Rooftop Bar
Gallery Hotel Art, Vicolo dell’Oro 5 daily-for info & reservations +39 055 27266721
On the seventh floor of the Gallery Hotel Art, the 701 Rooftop Bar offers a stunning view of Florence and its treasures from two panoramic terraces. Named after the historic 701 suite, revamped by architect Michele Bönan, it welcomes all to enjoy its sensorial haven. The bar blends sophisticated mixology with crafted interiors, evoking historical English clubs
•UNIQUE
Giunti Odeon Libreria e Cinema Via Degli Anselmi, Piazza degli Strozzi 3-5-7 +39 055 214068
Bookstore by day, movie theater by night. Immerse yourself in the enchanting ambiance of this one-of-akind venue, where you can experience cinematic magic in a setting that exudes vintage charm and transports you back to a golden era of Florentine history. It offers a nostalgic and captivating backdrop for enjoying a film screening or reading a book
•MUSEUM
Museo Ferragamo
Piazza di Santa Trinita 5r +39 055 3562846
Housed in the magnificent Palazzo Spini Feroni, the unique museum marks the birthplace of the first Ferragamo boutique, founded upon Salvatore Ferragamo’s return to Italy. Inaugurated in May 1995,it embodies the family’s commitment to celebrating and honoring the visionary creativity of the founder. It aims to inspire the public, particularly younger generations, by showcasing his exceptional artistic talents, imagination, and groundbreaking innovation
701 r oofto P B ar
m useo f erra G amo
t he f usion B ar & r estaurant
ROMA
WHY YOU WILL LOVE IT:
• Stunning location next to the Spanish Steps
• Only 14 suites and a spectacular rooftop terrace
• A lifestyle team at your complete disposal that creates bespoke and unusual experiences for our clients such as a two-hour adventure in a stylish golf cart
WORTH GETTING OUT OF BED FOR:
• Breakfast with a stunning view
• Wellness: jogging trails and bike routes
• Private museum tours and cooking classes
• Personalized assistance from the reception for the organization of your stay in Rome
•DESIGN
TripleF
Via delle Mantellate 15
Step into Triplef - Named after creator Federica Formilli Fendi, this concept store recovers, and in some cases reinterprets, designer pieces, from Ponti furniture to Venini chandeliers to vintage Yves Saint Laurent dresses. Inside, the store feels like a wellcurated, timeless home
•BREAKFAST
Sant’Eustachio Caffè
Piazza di S. Eustachio 82
‘Il caffè al bar’ is a ritual, it is the way we Italians mark the time, savor the moments, and connect with people. One of the counters favoured by Romans is the one of the historic San’t Eustachio Caffè, a true local institution just minutes away from Portrait Roma
•WALKING
Campo Marzio
Discover the timeless allure of Via Margutta, a charming street in the heart of Rome’s Campo Marzio district. Adorned with art galleries and chic restaurants, this historic passage once hosted craft shops and stables before transforming into an exclusive destination following the popularity of “Roman Holiday” in the 1950s. Wander in the footsteps of luminaries like Fellini and De Chirico. Explore Via dei Coronari and Via Giulia for a journey into Rome’s artistic and fashionable legacy
•CHIC
Chez Dédé
Via di Monserrato 35
A curated blend of luxury fashion, accessories, decor, and art. The ambiance is set with French music, soft lighting, velvet sofas, teacups, and porcelain plates, complemented by lifestyle magazines and vintage books. Chez Dédé’s primary goal is to make you feel at home. More than just a boutique or concept store, it offers an authentic and unforgettable experience
S ant ’E u S tachio c affè
t ripl E f
•SHOPPING
Le Tre Sarte
Piazza de’ Ricci
+39 333 5697576
Discover the world of Le Tre Sarte (the three tailors), where sartorial mastery meets sustainability. Their bespoke Atelier crafts perfectlycut garments from rescued fabrics, offering a unique made-to-order experience. Beyond fashion, accessories and original home décor items, all echoing their chic, yet playful style and commitment to upcycling. Our favourite pieces? The Filippa dress and the Ottaviano!
•BAKERY
Antico Forno Roscioli
Via dei Chiavari 34
A true Roman would hardly forgive you if he knew you visited his city and hadn›t tried a slice of authentic ‹pinsa romana.› The best place to do so? Without a doubt, Antico Forno Roscioli. A harmonious fusion of tradition and innovation unfolds through the art of breadmaking
• LUNCH
Locanda Coronari
Piazza dei Coronari 1
+39 06 31054663
A meal ‘come a casa nostra’ - but better. A foodie favourite is without a doubt Locanda Coronari. This Roman institution is committed to upholding traditions while adapting to the everchanging seasons, ensuring a constantly evolving culinary experience in a homey yet sophisticated atmosphere
•PARK
Villa Borghese Park
Piazzale Napoleone I
An immense and special place in the heart of the city where you can go off in search of absolute beauty; bars where you can enjoy the seasons such as the Casina del Lago and the Caffè delle Arti; Piazza di Siena that transforms itself into a gym or living room several times during the same day; the Valle dei Cani with its centuries-old plane trees planted by Scipione Borghese
l ocan Da c oronari
a ntico f orno r o S cioli
V illa B orgh ESE
V illa B orgh ESE
•MUSEUM
Galleria Nazionale d’Arte Moderna e Contemporanea
Viale delle Belle Arti 131
Designed by architect Cesare Bazzani, the National Gallery houses Italian masterpieces from the 19th and 20th centuries. Divided into two sections, the exhibition space showcases works by the Macchiaioli, Futurists (Boccioni and Balla), Chini, Modigliani, Guttuso and De Chirico, as well as Klimt, Monet, Cézanne, Mon-drian, Kandinsky.
•PALAZZO
Palazzo Altemps
Piazza di Sant’Apollinare 46 +39 06 684851
Palazzo Altemps, once home to Cardinal Marco Sittico Altemps, opened to the public in 1997 after restoration. Visitors admire its fascinating decorations, frescoes, and marble works, including ancient sculptures and Roman copies of Greek originals. The palace also showcases the Ludovisi family’s historic collection, with the Loggia revealing a secret courtyard, creating a stunning blend of history, art, and elegance
•VIEW
Giardino degli Aranci
Entrance from: Piazza Pietro d’Illiria, Via di S. Sabina, Clivio di Rocca Savella
The Orange Garden is located on top of the Aventine Hill and it’s one of the best viewpoints of the city. Legend says Spanish Saint Dominic gave the garden its name and its first orange tree, having transported the sapling from his homeland. Turn right as you leave and you’ll stumble across one of Rome’s best-kept secrets. An inconspicuous iron gate. Peep through its keyhol, and you’ll be treated to a unique view of St. Peters Cathedral
•MARKET
Borghetto Flaminio
Piazza della Marin 32
The Borghetto Flaminio market, a chic Sunday ‘garage sale’ located just a stone’s throw from Piazza del Popolo, is a haven for those hunting for designer objects and vintage jewelry. Both in front of and behind the counters, you’ll find some well-known local and international faces who have taken up the hobby of playing treasure dealers
•DRINK
Honour Bar
Portrait Roma Via Bocca di Leone 23 daily-for info & reservations +39 06 69380742
The quintessential Italian tradition of Aperitivo pairs perfectly with a stunning view, and there’s no better vantage point than this enchanting terrace, offering a unique panorama of the Eternal City. End your evening with a drink against the breathtaking backdrop of Trinità dei Monti, enjoying this intimate and exclusive location
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MILANO
WHY YOU WILL LOVE IT:
• It is housed in one of the oldest seminaries in Europe
• It overlooks Piazza del Quadrilatero, a 28,000 square feet, the largest public square in the Milan fashion district
• One of the Studio Deluxe Garden suites that enjoy a wonderful view of the garden
WORTH GETTING OUT OF BED FOR:
• Discover the Da Vinci’s Atlantic Code at Pinacoteca Ambrosiana
• A street photography tour in 45 minuts of walking around here
• An exclusive shopping experience along the ground floor of the property which hosts cult fashion boutiques
•EAT & DRINK
10_11 Bar Giardino Ristorante
Via Sant’Andrea 10 daily-for info & reservations +39 02 367995850
This is the new place to be in MIlan. It includes a bar, a restaurant, a splendid garden, and the loggia facing the square. It opens all-day and serves a cuisine inspired by the tradition from Northern Italy, with authentic and emotional flavors that evoke memories and a mixology that goes back to the origins of the Milanese ritual of the aperitif
•BREAKFAST
Marchesi 1824
Via Monte Napoleone 9
This iconic pastry shop has been a Milanese landmark since its founding in 1824 . Its charming outpost in the fashionable Quadrilatero is just a few steps away from Portrait Milano
•SHOPPING
Antonia
Via Sant’Andrea 10
Antonia is a real guru and trend explorer, with an eye for mixing established brands and avantgarde names. She chose Piazza del Quadrilatero as her second address in town, in addition to Palazzo Cagnola in Milan’s Brera district. Under the vaulted colonnade, awe-inspiring interiors and eye-catching visuals trigger curious collaborations with international brands, cult streetwear labels and sports powerhouses. A buzzy place for global fashionistas worldwide and local fashion-addicted alike
•ART
Pinacoteca Ambrosiana Piazza Pio XI 2
It hosts the Da Vinci’s Atlantic Code. The tour includes other masterpieces such as Caravaggio’s Basket of Fruit and Raphael’s The School of Athens.
Opening Hours: 10 am - 6 pm; closed on Wednesdays GAM (Galleria di Arte Moderna) The elegant Villa Reale, located in Indro Montanelli gardens, and home to Milan’s Galleria d’Arte Moderna since 1921, features masterpieces by Canova, Hayez, and avant-garde works
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•LUNCH
LùBar
Via Palestro 16
LùBar is hosted inside Villa Reale’s 18th century greenhouse, among climbing plants and a mirrored ceiling. It serves Mediterranean cuisine with Sicilian influences Altatto
Via Comune Antico 15
Altatto is a vegetarian and vegan haute cuisine experience combined with a stylish wood and cement décor
•EXPERIENCE
Villa Necchi Campiglio:
This house-museum embodies the transition from the ‘20s to the ‘30s, from Art Nouveau to Deco/Rationalism. Designed by Piero Portaluppi, the style is modern, energetic, compact, and cosmopolitan
Casa Museo Boschi di Stefano
This original ‘Casa Museo’ located in an eclectic building designed by Piero Portaluppi, stems from the love of Antonio Boschi and Marieda Di Stefano for collecting the great avant-gardes of the 20th century. The collection of over 2,000 works includes masterpieces by artists such as De Chirico, Morandi, and Fontana
•JEWELS
SO-LE studio Via Sant’Andrea 2
In the new Piazza del Portrait Milano, it is the first Maria Sole Ferragamo’s flagship store. Here she transforms simple materials such as leather and brass into jewels and amulets
•VINTAGE
Cavalli e Nastri
Via Brera, 2; Via Gian Giacomo Mora 12
Step into vintage Milan where American costume jewelry meets French couture and European brands, with a selection spanning from 1920 to 1990. Cavalli e Nastri, a Milasnese style icon, offers an intimate, parlor-like atmosphere in the heart of the Brera District
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•WELLNES
The Longevity Spa
Portrait Milano is the first hotel in the world to host The Longevity Spa by The Longevity Suite, the most advanced Biohacking & Antiaging brand in Europe that guides guests towards health, awareness of beauty, and mental energy
•DINNER
Beefbar
Corso Venezia 11
daily-for info & reservations
+39 02 50037500
Breaking free from the conventions of classic steakhouses, Beefbar fuses the appeal of street food with the elegance of haute cuisine. The design recalls the comfort of Milanese cafés. Appliques designed by Ignazio Gardella and eclectic artwork perfectly complement the plates customized with themed emojis
•NIGHT
Rumore
Corso Venezia, 11 +39 02 86882332
The fusion of the American Bar and Italian hospitality manifests in reinvented classics, exquisite spirits, and elite champagne. With a retro soul, relaxed entertainment, and a great taste in music, Rumore offers engaging live performances
•DESIGN
Rossanna Orlandi
After three decades in fashion, Rossana Orlandi opened an art and design gallery in 2002, swiftly establishing it as the new Milanese Design Mecca. The gallery highlights contemporary collectible pieces, launching and celebrating artists like Maarten Baas and Formafantasma Altai Gallery
Altai is an unparalleled art gallery with a nomadic spirit, enriched by colors and stories collected during travels around the world and shared through collections of fabrics, from Saharan carpets to Central Asian felts
•EXPLORE
Fondazione Luigi Rovati
Corso Venezia 52 +39 0238273001
An artistic oasis just a few steps from Portrait Milano: the former residence of the Rizzoli family. Etruscan artifacts are juxtaposed with masterpieces by contemporary artists such as Lucio Fontana. The noble floor features opulent furnishings, including works by Andy Warhol, Ai Wei Wei, Paolini, and Ontani
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RUNNING
ROUTES
RUNNING DOWNTOWN IS LIKE FINDING TREASURE:
• Between 6 and 8 am, no later than 8. This is the ideal time to explore art cities by jogging
• An original and increasingly popular way to keep fit and train by enjoying the architectural wonders and main monuments in the open air, through the historic squares and streets of the major Italian destinations
• Here are some of our favorite running routes in Firenze, Roma, Milano
•FIRENZE
Lungarno
You can go through Florence on the bicycle and pedestrian path that runs along the Arno river. This route is about 9 km long and is very popular with runners, for it is the city’s most scenic route. It goes through downtown Florence and its bridges (including Ponte Vecchio) and the city’s main sights! Before 8 am you will avoid the tourist crowds
Length: 8,7 km
Surface: Mixed
Incline: Level ground
•FIRENZE
Piazzale Michelangelo
The streets that lead to Piazzale
Michelangelo are ideal for athletes who wish to train uphill. After a 2 km climb, in fact, you can enjoy the breathtaking view of Florence. In order to run uphill safely, there is a pedestrian route next to a cycle path, which are both separate from the roadway
Length: 3,6 km
Surface: Asphalt
Incline: Modest
•MILANO
Parco Sempione
Located in the heart of Milano, it is the locals’ most popular route. It runs along the Sempione Park and allows you to run safely and away from the city’s chaotic traffic. By completing the full tour, you go past some of the city’s most iconic monuments: Castello Sforzesco, Arena Civica and Arco della Pace
Length: 3,6 km
Surface: Mixed
Incline: Level ground
•ROMA
Lungotevere
A long cycling path that allows you to go through Rome and enjoy the immense beauties that the Capital has to offer. The route starts from the Basilica of San Paolo fuori le Mura and ends at the Olimpico Stadium, for a total of about 10 km along the banks of the Tiber river
Length: 9,6 km
Surface: Asphalt
Incline: Level ground
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LUNGARNO COLLECTION MANIFESTO
It is no coincidence that our hotel company was founded along the banks of a river. We are in Florence, and the river is the Arno.
The Arno is a real, living river, constantly flowing. Its color changes with the seasons, and its level rises and falls.
Over the centuries, the city has evolved around its movement, and we have played our part in this transformation. We are named Lungarno Collection because we were born and grew along the Arno, and the greatest lesson this river has taught us is the importance of continuous and perpetual evolution, always respecting the surroundings.
We are located in front of the Ponte Vecchio, which embodies history, art, and culture; we are also in front of the river, which represents nature. Sustainability is a widely discussed topic, and when we think about this crucial value, we can only express and practice it in the place we belong to and are deeply connected with.
The ways in which we support our urban environment have greatly evolved: from being a Florentine company providing jobs to locals, to running restaurants that champion local excellence and producers, to careful waste management and conscious energy use. Our activism now extends to protecting our streets and neighborhoods, as well as engaging in urban regeneration, such as the renovation of a street section.
Our story is destined to evolve further, enriched by new destinations. Two more chapters have unfolded in Rome and Milan. However, our ambition remains the same: continuous evolution, always respecting the environment.
