Shoptalk

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Shoptalk

The latest news and offers for SDEA members and the display industry

It’s not long until EuroShop 2023, the World’s No.1 Retail Trade Fair, opens its doors. From 26 February to 2 March 2023 over 1,800 exhibitors from 56 nations will be occupying 16 halls of Düsseldorf Exhibition Centre. Now is also the time for visitors to start planning their visit to the trade fair so as to make optimal use of your time at the show.

EuroShop has a plethora of services to help trade fair guests from throughout the world to make their visit a resounding success.

Store Design Stage and Designers’ Stage with a host of hands-on tips

The Shop Fitting, Store Design & Visual Merchandising Dimension is one of eight experience areas of EuroShop and the heart of the exhibition. The best architects, designers, planners and producers will be represented here with uniquely designed presentations thought-through to the smallest detail. The Shop Fitting, Store Design & Visual Merchandising Dimension alone will present 328 exhibitors in Halls 10, 11, 12 and 13.

More action, more drama, more emotions and a better focus on shoppers’ wishes – this is what physical retail must offer to stand its ground vying for customers. EuroShop 2023 will showcase the complete spectrum of concepts, products and ideas to turn a store into a customer experience and establish it as a Third Place – a place where you like to meet and while away your time and not just for shopping.

In the Shop Fitting, Store Design & Visual Merchandising Dimension EuroShop visitors can either draw on inspirations from temporary design and modular concepts or find hands-on solutions for sustainability. Here, forms and functions are often derived from nature, but digital elements have also become indispensable.

The number of products, solutions and services offered in this Dimension is wide, ranging from store architecture, store design, store planning and project management to display mannequins, display busts, display counters and mirror systems to display stands, changing cubicles, sales counters, showcases, shopping carts and lots more.

Store Design Stage

The Store Design Stage will host exciting lectures on topics related to designing, planning and creating experiences and emotions for stores and provide inspirations for intriguing store designs on all five trade fair days. Lecture titles will include “Turning up the Heat in Your Brand’s Kitchen”, “Transparency, Design and Sustainability”, and “What Impact Does Store Design Have on the Customer Experience?” to name but a few. The complete lecture programme of the Store Design Stage is available online. The lectures will be interpreted into English and German.

The Store Design Stage will be located in Hall 13, which is not only home to Shop Fitting, Store Design & Visual Merchandising but also to Materials & Surfaces.

EuroShop Designers’ Village

At the EuroShop Designers’ Village situated in Hall 13, 13 international architects’ offices and design studios will be presenting the latest trends and use cases for interior design and forward-looking retail design concepts. This means high-quality and pioneering concepts from efficient standard solutions to international high-end retail design will be brought to Düsseldorf. The stands at the Designers’ Village are real eye-catchers complemented by a generously spaced lounge area for networking.

Retail Designers’ Stage

The highlight at the Designers’ Village is the Retail Designers’ Stage. Here inspiring talks and amazing presentations will be delivered about the latest findings and best practices in interior design and retail design, such as “Sophisticated, Striking, Sustainable –Tomorrow’s Design Challenges for Retail Brand Design”. The Retail Designers’ Stage lecture agenda is available to view online.

EuroShop 2023 will see more than 1,800 exhibitors from 56 nations occupy well over 100,000 m² of exhibition space. EuroShop 2023 is open for trade visitors from Sunday, 26 February to Thursday, 2 March 2023, from 10.00 am to 6.00 pm daily.

For more information go to: www.euroshop-tradefair.com

T: 01883 348911

F: 01883 343435

E: enquiries@sdea.co.uk www.shopdisplay.org

Editor: Antony Behiels

February 2023

- 1EUROSHOP 2023 PREVIEW 1 SDEA NEWS 2-3 NEW MEMBER FOCUS 4 MEMBERS’ NEWS 4-8 DIARY DATES 9 Inside this issue:
Shop and Display Equipment Association 24 Croydon Road Caterham Surrey CR3 6YR

No Fuss Exhibiting at the VM & Display Show with the SDEA Networking Lounge

SDEA Networking Lounge at the VM & Display Show, 18 & 19 April 2023, BDC London

Be a part of the SDEA Networking Lounge at the VM & Display Show for a fraction of a stand price. Participation is ‘turn up and sell’ ready, meaning no wasted time for you with no set-up or break-down - just turn up and exhibit for only £995.

SDEA Members can reserve their space on the SDEA Networking Lounge for just £995 (ex vat) which includes your branding within the lounge, full use of the lounge, and a number of one-to-one prearranged meetings at the exhibition over the two days. Participants are also able to invite up to 5 guests to the after-show Networking Drinks on the first day of the exhibition, to be held next door at the rooftop bar of Bubba Oasis.

The SDEA Networking Lounge will also offer a range of amenities to enhance your experience. Enjoy complimentary refreshments as you mingle, discuss, and form connections with other attendees.

How are we taking it to the next level? In addition to the opportunity to network with other attendees in a relaxed and informal setting, our networking lounge also offers a unique oneto-one meeting experience. Throughout the exhibition, we'll be hosting a number of pre-arranged one-to-one meetings in the lounge. These meetings provide a private setting for you to discuss opportunities or interests with attendees, allowing you to make the most of your time at the exhibition.

The one-to-one meetings provide you a focused approach to reach the high calibre attendees at the VM & Display Show to discuss new ideas or opportunities that can benefit your business. This can bring great value to your company, allowing you to build strong relationships and potentially secure new sales. By participating in the SDEA Networking Lounge you'll be able to make valuable connections that could lead to long-term success for your company.

Don't miss out on this unique opportunity to make valuable connections, build long-term relationships and secure new business.

The SDEA Networking Lounge is the perfect space to come together with other industry professionals in a focused and productive setting. Make sure you reserve your spot today and witness the power of networking at its finest!

SDEA Members can reserve their space on the SDEA Networking Lounge for just £995 (ex vat) which includes your branding on the lounge, full use of the lounge, and a number of one-to-one prearranged meetings at the exhibition over the two days. Participants are also able to invite up to 5 guests to the after-show Networking Drinks on first day of the exhibition, to be held next door at the rooftop bar of Bubba Oasis.

Space is strictly limited - simply reply to this email now to ensure you don’t miss out on the most cost effective route to participate at the VM & Display Show 2023.

Contact:

t: 01883 348911

e: enquiries@sdea.co.uk

w: www.shopdisplay.org

Join SDEA Members, retailers, and exhibitors at the VM & Display Networking evening on 18th April at Bubba Oasis, located just a few metres from the entrance of the Business Design Centre.

Tickets are strictly limited and are available to collect from the SDEA Networking Lounge at the Show.

Please contact us to ensure you have yours reserved!

Contact:

t: 01883 348911

e: enquiries@sdea.co.uk w: www.shopdisplay.org

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DISPLAY SHOW NETWORKING
VM &
EVENING
SDEA NEWS
VM & DISPLAY SHOW SDEA NETWORKING LOUNGE

Members gathered together in December for our renowned Christmas Lunch at the new Vinoteca in Borough Yards, next to the famous Borough Market.

The next Lunch will be the Summer Lunch with a date to be confirmed. As always, please keep a look out for emails notifying Members of all our events.

Contact:

t: 01883 348911

e: enquiries@sdea.co.uk

w: www.shopdisplay.org

We are delighted that the Creative Retail Awards held last October were the most successful to date!

There were spectacular achievements for SDEA members including arken POP, Insight Print Media, Mega Creative, Stylo, and Unibox.

The Awards are now open for entry for 2023. It is free for members to enter their projects and products in to the Creative Retail Awards so don’t wait until it’s too late!

View the Shortlisted, Highly Commended, and Winning entries, see photos and the video of the night, and enter at www.creativeretailawards.com

The Awards are one of the most distinguished accolades within the retail, leisure, and hospitality industries and recognise projects and products that have demonstrated the very highest level of innovation and excellence.

The Awards return to London in September 2023 and continue to champion the very best in design and display.

The whole of the Industry comes together to support the Creative Retail Awards, with the three major Industry Associations championing the best in design, display and fit-out. The Creative Retail Awards are the only Awards to be supported by the SDEA, the National Association of Shopfitters and Interior Contractors

CHRISTMAS LUNCH

(NAS) and the British Display Society (BDS). The 2022 Awards saw increased partnerships with Hammerson plc, London Design Festival, Save The High Street, and Sook Retail.

Now is the time to promote your company and be recognised for your hard work to a worldwide audience. Winning an award puts you centre stage with the world’s most visionary and influential retailers and designers, including AT&T, Coach, Frasers Group, and Sky Retail amongst others.

Your profile will be raised across the industry and on a global scale.

It is free for members to enter their projects and products in to the Creative Retail Awards so don’t wait until it’s too late.

There is a range of affordable sponsorship opportunities available for members, giving your company worldwide coverage to retailers and designers. Don’t delay in contacting us to take advantage of this opportunity.

Find out more, see last year’s winners and enter now at www.creativeretailawards.com

Contact:

t: 01883 348911

e: enquiries@sdea.co.uk

w: www.creativeretailawards.com

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SDEA NEWS
SDEA
CREATIVE RETAIL AWARDS OPEN FOR ENTRIES!

We are an integrated creative marketing agency with core focus on retail and branded environments.

Our business is led by experts in graphic design, marketing strategy, retail design/marketing and branding allowing us to offer integrated creative experiences from concept through to implementation.

The customer journey is at the heart of everything we do. No matter how big or small, fast or slow, high or low. We make sure your customer understands your product or service and enjoys the ride in the process.

We build and develop brands in-store and for exhibition. At Oxtonic we help you define and sharpen your vision and then help you bring it to life. We’re focused on creating custom solutions that develop your messaging in order to build and drive brand awareness. Our team has the knowledge and practical experience to develop a tailor-made creative plan of attack that will deliver amazing results.

In today’s world, success involves building a brand that connects emotionally with the public in a way that aligns with its business plan. We’re passionate about helping you find your creative voice and building this presence. We leverage your unique strengths to choose the right approach for you, whether that be conventional or avant-garde, build strategic roadmaps that deliver results.

Contact:

t: 01932 621530

e: info@oxtonic.com

w: www.oxtonic.com

J.D. Geck GmbH is Europe's leading producer of merchandise supports for shelving systems.

The company's hallmarks are a wealth of ideas, the ability to innovate, know-how and the highest precision in the processing of metal and plastic.

In addition to displays and merchandise supports, the portfolio also includes PoS plastic products as well as shopping and transport carts.

Products for hygiene protection as well as digital solutions in the field of indoor tracking navigation and analytics are also part of the added value competence.

With its own logistics center, the company realizes comprehensive customer service and supports its customers with innovative ideas for consistent sales promotion.

Contact:

t: +49 2352 5420

e: geck@geck.de

w: www.geck.de

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OXTONIC LTD
NEW MEMBER FOCUS
JD GECK GMBH

With over 30 years of retail display experience and a diverse range of skills, Creative Idea aren’t afraid to get stuck in to large, premium quality Shop-in-Shop construction and this is exactly what they have been doing for their client Delonghi, most recently at prime John Lewis store locations in Cheadle and High Wycombe.

Creative Idea have supported their client by designing, producing, and installing these well executed coffee experience zones. Designed to showcase a wide range of product to attract shopper attention but also be fully functional with well thought out practical touches such as sinks, running water and fridges at each site. Those little touches mean Brand ambassadors can carry out demonstrations, giving shoppers even more reason to dwell at the fixtures.

Exciting opportunities like this really do make for memorable store visits. Please get in touch with Creative Idea if they can help you.

To further enhance shopper experience the installations include portrait format screens, with information on the ranges on offer. These screens utilise the digital services that Creative Idea’s in-house tech experts have been working hard on to provide their clients with digital solutions in retail and online, including remote content management software.

Contact:

t: 0116 255 2299

e: patrick@idealtd.uk.com

w: www.idealtd.uk.com

GLENCOURT SPREADS ITS WINGS

Alister Comrie has joined the Glencourt team to aid its expansion to recruit for the retail interiors market outside of the UK.

He has brought his wealth of expertise in retail, brand, and customer experience implementation with him to Glencourt., and has in excess of 30 years’ experience of shopper marketing and I n-store retail environments in both the USA and Europe.

His career commenced in account management roles with International “above the line” marketing agencies, before moving into senior management roles within retail fixturing, storefitting, POS, and digital marketing businesses. During those years he was Head of Global Development within Europe for a leading US retail fixturing corporation.

His market sector knowledge and management experience enable him to work closely with Glencourt’s clients outside of the UK and provide added value by sourcing and helping them recruit the best available talent for each specific vacancy.

Contact:

t: 01342 712253

e: jobs@glencourt.co.uk

w: www.glencourt.co.uk

- 5 -
NEWS
DELONGHI PREMIUM SHOP-IN-SHOP COFFEE ZONES AT JOHN LEWIS STORES
MEMBERS’

MEMBERS’

coming artistic talent as well as everything on offer to the passing shoppers. Each illustrator has a clear and different style

PROPABILITY HELPS DEVELOP SELFRIDGES 2D ARTISTRY WINDOWS

Propability delivered on the creative vision working in co-operation between the illustrators and the Selfridges team.

Each window was constructed by printed reboard or diabond in 2D but as the individual elements are layered a 3D effect was cleverly created. Each part was clad in print and as always used sustainable and recyclable materials.

FRESH NEW BRANDING

Citation are heading into 2023 and beyond with a new look, new purpose, and new brand identity.

They are still the same great people and service – just with a few powerful additions and a renewed focus on giving you even more value and opportunities for growth. The world we’re in is changing all the time – and so Citation are changing for the better to make sure we help you make the most of it.

They have a wider product offering, smarter tech, and a renewed drive to really be a one-stop service hub in a way no other businesses can be. So, whether you're starting a business or growing a business, at Citation you’ll find everything you need to help you get HR and Health & Safety right.

Get in touch with Citation today to organise a free audit of your business and start saving time, stress and money. Simply call 0345 844 1111 or visit citation.co.uk.

One of the key challenges was to ensure that the scales, sizes and parts were constructed and printed correctly with Propability managing the process each step of the way liaising between the artists, printers and ensuring a smooth delivery and installation from start to finish.

Contact:

t: 020 8687 1030 info@propability.co.uk www.propability.co.uk

Remember to quote ‘Shop and Display Equipment Association’ when enquiring to access your member benefit and preferential rates.

Contact:

t: 0345 844 1111

e: enquiries@citation.co.uk

w: www.citation.co.uk

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NEWS

MEMBERS’ NEWS

Introducing Creative Wallpaper from Graphica Display, your one-stop-shop for custom printed wallpapers that will transform any room into a work of art!

Creative Wallpaper’s bespoke products are designed with your style and comfort in mind, and come with a host of benefits that you won't find anywhere else.

The company takes pride in being an eco-friendly business, and all their wallpapers are made from recycled stocks, ensuring that you're not only getting a beautiful product, but also one that's good for the environment.

Whether you're a DIY enthusiast or prefer to leave the installation to the experts, the wallpapers are easy to fit and can be installed by their team if you prefer. And if you're not sure about sizing or how your design will look on your wall, the online sizing and proofing tools will help you get everything just right.

The UV resistant and robust printed inks mean that your wallpapers will stand the test of time, even in the brightest of rooms.

With Creative Wallpapers, you can rest assured that your investment will be one that will last for years to come.

Not only will you be getting a topquality product, but you'll also be able to do it at a great price.

Choose Creative Wallpapers for custom printed wallpapers that are stylish, eco-friendly, and built to last.

Contact:

t: 0845 373 0073

e: info@creativewallaper.co.uk

w: www.creativewallpaper.co.uk

Ormiston Wire was founded in 1793 in the Reign of George III, our present King’s ancestor. They are now celebrating 230 years of business in 2023!

The company has survived (and is surviving) the Battle of Waterloo, the Great War, the Spanish Flu Pandemic, the Second World War (including having been bombed out by the Nazis) the recessions in the 1980s, Brexit, Covid 19, the war in Ukraine and now another recession.

Things have changed but they are still a family owned manufacturing company who make things which you, their customers, require.

Ormiston Wire supplied Mr Marconi with his wire for his experimental wireless telegraphy, it worked.

Contact:

t: 020 8569 7287

e: info@ormiston-wire.co.uk

w: www.ormiston-wire.co.uk

- 7 -
GRAPHICA DISPLAY LAUNCH NEW CREATIVE WALLPAPER ORMISTON WIRE CELEBRATE 230 YEAR ANNIVERSARY

The new Hamleys store in Westfield extends on the original store concept and experience to bring elements of everyone’s favourite children’s brands to life. Propability were commissioned to design, build and install the main feature elements of the store working on four projects for Hasbro - Monopoly, Play Doh, Nerf and Pepper Pig as well as the Hans & Gretel fairy tale children’s dessert area.

The main fixtures including the two clad pillars for Play Doh and Monopoly really do elevate the look and feel of the store. 4 meters tall the iconic games are highlighted with props created specifically and modelled to work according to Westfield health, safety and other technical restrictions.

PROPABILITY TRANSFORMS HAMLEYS WESTFIELD FOR HASBRO AND HANS & GRETEL

The design is based on a target on its side with elements lit up to indicate were to aim. The actual fixture is like a tube, curved in such a way as to create a tunnel. It has a vinyl floor which indicates were to stand and display cases on the sides to showcase the blasters, darts and merchandise.

For the Hans & Gretel concession, Propability constructed and sculpted the entire area – due to having worked across other locations including the Regent Street store The over indulgent desserts were sculpted and painted to replicate the fairy tale theme of the brand. Making cup cakes, ice cream cones, lollipops, mushroom fairy houses, candy canes coming up from the floor etc. The canopy has a beanstalk wrapped around the supportive structure with the leaves opening up to reveal giant bean ponds with jelly beans inside. Not without its challenges there were all sorts of technical specifications to take into consideration including plumbing, electrics and a grease

Monopoly was produced via a clad pillar which was made specifically to wrap around and show as little joins and lines as possible. Hard wearing and durable for longevity and footfall all four sides of the pillar show the monopoly board with a canopy above with pieces of the game hung from it sculpted in 3D. Finished in a high gloss lacquer with a light box around the feature is superbly finished and cannot be missed no matter where you are in store.

Also 4 meters in height the Play Doh tubs are formed around another pillar in store, 3 giant tubs on top of each other not provide an eye catching visual merchandising concept but are functional as the lower tubs can be used to store stock inside. With logos back and front there are also play doh characters in double sided graphics - taller than anything else in store they are truly eye catching.

The Nerf dart blasting fixture brings another interactive and experiential aspect to the store. With buttons, lights, sound effects and voiceover the nerf merchandise can be played with the scores being add up throughout the day to provide a winner of the day before the game is reset. When the button activates you have fiveseconds before everything starts up with the interactive voice over, sensor pads and scores. It restarts and is activated again by the next shopper.

will be installed shortly is to provide a photo opportunity for children with their favourite character. A life size version of a camper van with the two sides at the back built with function in mind they double up as useful shelving and hanging space for products.

Contact:

t: 020 8687 1030

e: info@propability.co.uk

w: www.propability.co.uk

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MEMBERS’ NEWS
- 926 February - 2 March 2023 EuroShop Düsseldorf, Germany www.euroshop-tradefair.com 18-19 April 2023 VM & Display Show Business Design Centre, London www.vmanddisplayshow.com 24 May 2023 SDEA AGM Virtual www.shopdisplay.org 21 September 2023 Creative Retail Awards Proud Embankment, London www.creativeretailawards.com
DIARY DATES

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