2014
media kit Shopping & Service Guide WWW.SSG-BCN.COM
Everything for life, leisure and shopping in Barcelona and Catalonia
Media Kit What is Shopping & Service Guide? SHOPPING GUIDE & SERVICE: everything for life, leisure and shopping in Barcelona and Catalonia. Shopping & Service Guide is a unique, versatile and dynamic development project in the market of regional media. This project includes 5 different distribution channels, interconnected between each other. We have both 'online' and 'offline' projects with a common purpose to present a relevant and quality information. We communicate with our potential audience in 5 languages. 1. SHOPPING & SERVICE GUIDE BCN-CAT LUXE – bi-monthly addition in English, Castilian and Russian. 2. SHOPPING & SERVICE GUIDE BCN-CAT in Chinese – annual addition in English, Castilian and Chinese. 3. SHOPPING & SERVICE GUIDE BCN-CAT Medium - quarterly addition in English, French and Russian. 4. Website www.ssg-bcn.com, social networks. 5. S&S Guide Mobile application.
5 recipes for success in Barcelona and Catalonia The "pack" of 5 projects Shopping & Service Guide is a multifunctional product that aims to contact with the maximum number of potential buyers.
and increase the profits of their businesses. Cooperation with our company provides you high sales season during the whole year. As for the price -quality relationship, a global project Shopping & Service Guide is, without doubt, the best solution for your business. You can always rely on our professionalism, responsibility, experience and excellent services.
We develop an interactive communication with our readers and we always present the latest information. The main objective is to attract the attention of more customers
2
Shopping & Service Guide our reader Profile of our readers Who is the reader of Shopping & Service Guide? What purposes we work for, why do we conceive new trends and discover new horizons in life?
is the credo of Shopping & Service Guide reader. We live in the same line of life with the reader, sharing his/her habits and we are present in hes/her favorite places. We follow our reader, opening new opportunities and prospects on his/her way. We know the routes, and we ensure direct paths for our public, tourists and wealthy residents of Barcelona and Catalonia.
First of all, this project is aimed at real 'shopping' lovers and active consumers who look for new sensations and unusual emotions. Our reader wants to take the best of life, here and now. Living in a constantly changing world, our reader is in a constant self-development. He wants to meet and enjoy everything new and desirable. That
G
SSG BCN-CAT LUXE Circulation 90.000 copies a year. SSG BCN-CAT in Chinese Circulation 30.000 copies a year. SSG BCN-CAT Medium Circulation 60.000 copies a year Total circulation of shopping guide is 180.000 copies a year. In average one copy is read 4 times/ by 4 persons, what means that in average 720.000 persons a year read Shopping & Service Guide.
promedio
G
alto
e
SS
SSG LUXE
SS
Ch in in es
Readers' age 18-24 years old: 30% 25-39 years old: 49% 40-49 years old: 18% Over 50 years old: 3%
por encima del promedio
Our audience consists of women and men of an age that ranges between 25 and 55 years, with average and high incomes.
Readers' level of solvency High: 34% Above the average: 38% Average: 28%
18%
49%
We are happy to help you to expand your business in Barcelona and Catalonia! 3
30% 3%
PUBLICATIONS Shopping & Service Guide BCN-CAT Luxe
SHOPPING & SERVICE GUIDE BCN-CAT LUXE Shopping & Service Guide BCN-CAT LUXE is a high-quality catalog and guide which is being published in Barcelona since 2012 in two language versions: 1. Edition in English – Russian – Spanish, 2. Edition in English – Russian – Chinese.
4
OFFLINE The S&S GUIDE BCN-CAT LUXE
health and beauty (the best clinics, doctors, beauty salons and beauty, sports clubs) services for individuals and businesses (personal assistant services, lawyers, accountants, language schools, banks, business centers) property (real estate, firms and developers, real estate) travel (VIP service, travel agencies, major attractions) entertainment (night clubs, casinos, cabarets, theaters, etc.)
comes in a convenient format, and contains comprehensive information about the most prestigious companies, representing different sectors: "shopping" (watches and jewelry, highquality brands, accessories and footwear, centers commercial, perfume, etc.) hotels and restaurants interior decoration (furniture, architecture, interior design, safety, art)
/14
30/07
DB
ta Rusa
210
148x
s LB
MAN
AI14
dd
def.in
14.19
1
Revis
The S&S GUIDE is created for a demanding public with high purchasing power. This is an edition that reaches the hands of the target audience, when you shop at boutiques, lounges in Barcelona Airport and in the most prestigious five star hotels. The catalogread guide can be found in the best beauty salons, private clinics and SPA areas, people read it after a wonderful day on the golf course or at a yacht
club. People hang around with it while waiting for his friends at the best restaurants, private clubs and exclusive events. The S&S GUIDE BCN-CAT LUXE comes to professional firms from our readers, business centers and clubs, dealerships and official distributors of high-quality vehicles. In total we have over 350 distribution points across Barcelona and Catalonia.
PUBLICATION DATES of SHOPPING & SERVICE GUIDE BCN-CAT LUXE Editions in English-Castilian-Russian come in February, April, June, August, October and December. It is published bi-monthly, each issue has a circulation of 15,000 copies. English-Chinese edition Castilian comes in May. It is published once a year and has a total circulation of 30,000 copies.
5
PUBLICATIONS Shopping & Service Guide Bcn-cat Medium
SHOPPING & SERVICE GUIDE BCN-CAT Medium Shopping & Service Guide BCN-CAT Medium is a well-known catalog and guide in 3 languages: English – French – Russian, which is presented in a convenient format.
6
OFFLINE SHOPPING & SERVICE GUIDE BCN-CAT Medium Contains updated information about local and foreign companies in the most popular areas in the following sectors: "shopping", hotels and restaurants, tourism, and interior decor, health and beauty, real estate, leisure and other services.
brands and companies located in this region and specially those working in a medium price range. The catalog guide is distributed in three and four star hotels, restaurants and car galleries. This guide captures the attention of the people in the shops, information points in the coast and tourist attractions enjoyed by a large flow of people.
SHOPPING & SERVICE GUIDE BCN-CAT Medium The guide is designed for tourists and residents of Barcelona and Catalonia. Its priority is to increase the popularity of the
It is read in the beauty salons, travel agencies and many other places. In total there are over 250 distribution locations in Barcelona and Catalonia.
PUBLICATION DATES of SHOPPING & SERVICE GUIDE BCN-CAT Medium
Quarterly in English-French-Russian: in December, March, June and September.
BL AC
DE K JA
COLL
ECTI
ON
pa n
ROBER
TOC OIN.C
OM
Each issue has a run of 15,000 copies.
era
i.co
m
ИС
ЕРВ ЬЕРЖ-С
КОНС
о, для тог! ли ботаем Mы ра ы вы отдыха чтоб
о и не тольк и приобрест мебель et, жем вам ы gourm жимость. Мы помо товар ения, ю икру. ую недви изуем украш и элитн с черну мы орган юзивные оде оры, но дела, услуги в перев свеч». экскл ожим ные приб вас привели м итель Cierges) нию ии, предл осуществи атель Des м, освет же в Испа еренц ает «держ консьерже одимо и конф (Comte Если одимости означ необх рж ий ну. необх встречи о Вам онсье мальн ого языка оды. ек, бывш пути хозяи . для вас и при макси челов к е перев ения илась французск таря ю в лом устны освещ измен секре другу прош и не Испании в цию ом услуг енные жизнь точки еты по дела? В далек важную функ оказания письм т вашу одной ые перел делае пция ов своего су ть из то, что ? Частн специалист запро выполнял попас но конце – это т и рав по х ли века, кие сроки Ищите ервис льтан Прош корот ерж-с и други чь, подоб й консу услугам. . ня консь телей м помо личны Сегод вашим й и яркой – это ваш мы може ов, строи ортно ных RR комф И в этом , архитектор успеш ервис и на ерж-с ков неров Испании? ь билеты нии. . Консь услугам. дизай раны налов в Испа мышленни вашим купит ессио ие ресто едино ты или ассистент проф и. бы к ятся лучш салон красо встретить бизнес-клу и и скидк е ться? наход ия ий ость Где Хотит связа ие ожен лучш гранн Лучш с ними и ерже предл и как ее много ические альны Как найти людей? бе консь дела, в служ л? пны специ ть Испанию, гастроном ра своего футбо ам. Мы Досту сы знают е, позна услуг ся масте вопро ому м льны е уем аете видуа Где водят эти и други к ваши ервир ека. Поэт вы Мечт Инди нии челов , зарез ы на ту? или чтобы есть у Ответ по Испа красо р в отеле , рыбалку ть так, . ое, что А е туры са RR. сдела дорог вас номе охоту кие сроки серви етов. имся винны самое изуем м для самол ые и стрем мально корот – это орган ом нируе дневн ания время Время морск ваше ть повсе м забро к в ресторане, с в макси пилотиров средиземно м, но мы ценим лучший серви жет вам реши – мы найде столи и гостя на курсы анная на кем ном помо али ии вим с RR в доме ов. Не зднов получ молодоже нские» эмоц ервис м отпра ерж-с об уюте ба, отпра запомнится и повар «испа к ваши Консь аете чные чных е свадь не только ые няни и. Мечт ых горни лучш у ние ине солне нальн задач берег оказа дение поист нальн ессио им ит тами, ессио ое учреж жизнь торжества. с клиен ? Проф проф к хорош , и подар детей медицинскна прием никам ть вашу ения сдела е, какое им садом оставить всем участ ные отнош а RR! водим ление Не знает ервис с детск ем к сопро стрем итель ам. и ся и ерж-с прид а наши услуг Довер елить мы ем вас консь ых услуг здесь цели ственные, запиш те опред м? И – мы качественн й – главные и ответ може клубо ты, чивые м. Не ортне ивным наход ы красо врача комф спорт дники салон или a.net ие ьны. сотру ой т самую лучш довол школ Наши подаю revistarussa.net ложены помощь. ранах ящий ты - всегда info@ распо ресто насто вам на , где ю клиен .revistaru В каких продают чисту www инах ки Мы знаем ес-центры. гичес магаз фитн эколо спа и ю, в каких купить ую паэль и где вкусн хамон йский ибери сти:
К
d e s ig
ec h d na n t
n o lo
RE S F I G UE T L ER – L B ER JE WEL RI A A A , ART CANA JO Y ERI LUN YA RAN C ATA DE G O Z UELO, C EN T RO A DE LMAS IAL P PL AÇ S PA GLÉS GLÉS C RU Z – LA C O MERC C OR T E IN T E IN TZU T RO A N TA E Z – S EL C OR ERI A IR A N Y C EN RBE L L A EL E NE RIF A NDE LON A L ANA JO Y F ERN – MA YS – T A RC E A S T EL ERI A A IDA MPA N S – B U ZC OA JO Y ERO IAL C A DEL A JO Y S CO G UIP ER T O S S A JOIERUER A – MANC C O MERC A JO Y ERI A T L LUI G O ROB A S UI Q SAL A EN T RO VELL P RE SIDENZ A L E Z – VI A L AG ERO – A P ERE IN G L É S C A LA S – M A DEL S JO Y IRON G ON RA JA A MB L IVA RE A ND ORR OR T E A – G Y ERI A O BA LÉS R EL C RO OL Q UER UER T T UI JO E IN G A DRID LA – P ERE I A A LVA A EROP C OR T S – M OROL A EL S SI ON – MURC T OR S JO Y ERO H O UR PA AG ON EL L A É S P IN M A RB – TA RR IN G L A G U AYO, I A L C O S TA PA G ODA EL C OR T E A A C O MERC RIF E JO Y ERI ENCI – VA L NE DE T E G ODA A S PA JO Y ERI
39
подробно Узнайте 931 765 301 tel. (+34)
lum ino
0 r 195
tita nio s gmt 8 day micA nte Y cerÁ opu lsa tita nio mon ACE RO, chr ono le En ONIb DISP
(ref .
311)
D: I MADRI 705 914 PANERA Inglés) Tel. 917
UES 77 (El Corte BOUTIQ 420 Villaverde, 914 354 Fernández y Gasset, 11 Tel. Raimundo Ortega
Technical Requirements of Shopping & Service Guide:
148 mm x 210 mm +5 mm on each side Incoming material: .PDF .PSD .AI .INDD, resolution 300 dpi Text (600 characters maximum, including spaces) Logo on Clipart
7
gy.
PUBLICATIONS Shopping & Service Guide BCN-CAT in Chinese
SHOPPING & SERVICE GUIDE BCN-CAT in Chinese Shopping & Service Guide BCN-CAT is a high-quality catalog and guide, which is being published in Barcelona since 2013 in English, Spanish and Chinese.
8
OFFLINE Distribution
Shopping
&
Service
Guide
the leaves of the 'route of distribution', to confirm the delivery. This information can then be send to advertisers who request it.
comes in A5 format that is easy to use and transport. This catalog guide has a section called "Map of Shopping," in which we indicate the main places to visit.
We transmit your message personally to each of our readers, who, will be looking for your business with catalog guide Shopping & Service Guide. Also, issues come at the hands of your potential customer through effective collaboration with our best tour operators who receive Russian, Chinese, English and French tourists in Barcelona and Catalonia.
The great project Service & Shopping Guide has its share 'offline' and 'online'. Printed editions of the Shopping & Service Guide can be found in more than 600 important places, including prestigious sites, free distribution in Barcelona and Catalonia. Each customer can easily check the quality of our distribution, at each point of distribution S&S Guide receives a stamp on
Our editions work every day, twelve months a year.
9
PUBLICATIONS www.ssg-bcn.com
Today online advertising has become a must in order to develop sales environment, to open the doors to both national and foreign public, which constitutes an essential part of potential consumers in Barcelona and Catalonia. Project & Shopping Guide Service is always aware of the latest trends and the current state of the market that is why we have expanded our range of services to increase our customers' incomes.
The website Shopping & Service Guide is www.ssg-bcn.com It is a complete source of information about all the possible types of services, shops and businesses in Barcelona and Catalonia: brands of high fashion and footwear, jewelry, watches, accessories, perfumes and cosmetics malls, auto, furniture and interior design, home appliances restaurants, dining, shopping 'gourmet' medical centers, clinics and beauty salons, banks and legal services active recreation and sport, leisure and entertainment attractions hotels, real estate, real estate agencies educational institutions, language courses schedule of events and activities in Barcelona and Catalonia
10
ONLINE Website visits
250-400
unique visitors per day,
7.500-12.000 per month.
Forecast for a year
18.000-30.000 per month (216.000-360.000 per year). Age range: 25 – 55 years old: 71%, under 25 and over 55 years old: 29%.
Territorial index: Visits from Spain: 28%, visits from Russia: 46%, visits from other countries: 26%.
Other countries
Spain
Russia The portal www.ssg-bcn.com is available in five languages: English, French, Castilian, Russian and Chinese. Navigating the website is simple and easy for any Internet user. The web design is customizable, easy to use in any mobile device.
list to appear first, regardless of the order of the other sites. The same site can fall into several different categories. In "blog" we include articles, reviews and rankings of "top 10� categories of sites mentioned above. The site also includes sections of "sale" and "shopping news."
The description of each site contains a photo, text description, address and GPS coordinates to a point marked on the map, phone, email, website, timetable, etc. You can also see comments and ratings, sent by users and, if desired, can be disabled.
Also, there is possibility to place within the web page banner ads in different formats. The website Shopping & Service Guide opens new opportunities for its customers and for all internet users.
There is the option of highlighting your site in a
11
PUBLICATIONS Application S&S Guide For Smartphones The S&S GUIDE application for smartphones (Android and iOS systems) is a universal and comprehensive tool based on the web-site www.ssg bcn.com, is active since December 1, 2013.
The S&S GUIDE application increases the number of potential consumers of products and services in Barcelona and Catalonia.
It is an effective platform for advertisers in different sectors: national and international brands, shopping, dining, sightseeing and any other sectors.
12
ONLINE Each section has its own page in the categories corresponding to the type of business. We present the following information: general information about the company or brand information about current collections, promotions and discounts, if they exist photographs and videos of the brand (company) location on the map distance calculation and determination of the route from the current location of the user link to the company´s website link to 'online' booking and inquiries
The S&S GUIDE application is free for all users, is available in five languages: Russian, English, French, Castilian and Chinese. The S & S GUIDE application can be downloaded via the QR code that is published in Russian editions Magazine and Shopping Guide & Service can be found on websites and www.ssg-bcn.com www. revistarusa.com well and stickers (can be found at more than 400 hotels, restaurants and clubs) in
Apple Store and Google Play. S&S GUIDE is an application that is updated automatically and need not be downloaded again. . With this innovative tool, users can get all the necessary information about the best services and places for shopping as well as attractions and events in Barcelona and Catalonia.
13
Media Kit Opportunities for Advertisers The Shopping & Service Guide is a communication with potential customers through different sections and formats (trends, articles, news, celebrities, blogs, participation in special projects, etc.) More than 15.000 people every month get acquainted with catalogs Shopping & Service Guide. These people are united by the desire to buy. In this case advertising plays a key role in providing the reader with valuable information and can induce people to buy.
The history of Shopping & Service Guide projects’ development, it’s geography, brands’ level of recognition, number of customers in each city enrich our experience. We are creating new ways to deliver advertising messages that comes easily to readers.
The Shopping & Service Guide uses various types of advertising. Long history and number of readers can prove effectiveness of our work. We help the advertiser to choose the best form of advertising that can fit perfectly his requirements.
14
Shopping & Service Guide Events Shopping & Service Guide
Everyone knows that the direct and personal communication with the public plays an important role in stimulating sales. We handle both small organization events for 30 – 100 people (private shopping parties with prestigious brands, “Gourmet Paradise”, “Test Drive”), as well as big events for 300 – 1000 people (“Shopping Night', “Charitable Christmas Party, “Midsummer Party”, “Russian Party VIP”). Furthermore, it is possible to develop and carry out events at the request of customers. The Shopping & Service Guide regularly organizes meetings with brands, where buyers get acquainted with their favorite companies, engage in new relationships and meet people who share their interests. Thus we form a special atmosphere favorable to your brand promotion. Event is more than advertising, it is aimed at each participant of the show involving him in a new exiting world. Our foreground task is to implement guest’s high expectations by providing a high-quality service.
15
Set of projects SHOPPING & SERVICE GUIDE form 5 keys recipes for success in Barcelona and Catalonia
CONTACTS Editorial: Tel.: +34 931 765 301, +34 931 636 626 info@revistarusa.net www.revistarusa.com www.ssg-bcn.com
Everything for life, leisure and shopping in Barcelona and Catalonia