Concept, Method of Delivery & Method of Production

CONCEPT BREAKDOWN THE PROBLEM: From our Primary Research, we found that many first year students, arrived without any understanding of the geography of Leeds. To gain that understanding, it would often take them up to two months to even know the names of these places, let alone go to them.

When househunting, we found that we had an issue of knowing the whereabouts of local facilities as well as the distance it would take us to walk to university on an average day. Our househunting experience could have been made easier, had we known the areas to a fuller extent, therefore making a more informed judgement. This helps you to know where your money is going towards, when it comes to rent.

THE SOLUTION: We have decided to redesign a selection of helpful products to encourage Freshers to explore Leeds. We wanted to stay clear of handing out leaflets, as this was one of the annoying items you would receive during Fresher's week, in which the reader wouldn't even consider engaging with or keeping.

By giving someone useful products that they can reuse habitually, we can provide subconscious information about the areas in Leeds due to repitition of using the products. The function of the product will relate to something in Leeds, be it a bar, pub, club, Estate Agent or small art shop. This relation will be accessible through the information written on said product. If there isn't enough space for the information on the product itself, we will include a small flyer/leaflet containing information on the whereabouts of the venues.

METHOD OF DELIVERY

We intend to produce various products that will be useful for Freshers, whilst encouraging them to explore Leeds.

One of our methods of distributing our concept, will be via screenprinting onto certain stocks to create drinks coasters.

We will encourage the receiver of the drinks coasters to put their drink down at home and go to a pub, cafe or bar in another area of Leeds, by adding an encouraging sentence to the design of the drinks coaster along the lines of "why drink at home, when you could drink at....?"

Another method of distribution we are going to use, will be through the design of a drinks bottle/glass. The vinyl cut sticker will be designed out of typography and infographics to encourage the receiver to, once again, put their drink down and get out into Leeds to a bar, club or resaurant and buy themselves a drink there.

Marker pens are always really useful items to receive at the beginning of any creative course, so we are going to use these to encourage students to visit small art stores around Leeds.

We feel that students would find bus and train pass wallets handy, even if they used them for somewhere to store their ID and money on night's out.

After evaluating our survey results, it became apparent that students feel that it would be useful to receive a lighter at the beginning of the year. This could be down to smokers needing lighters, or just for general use, for example lighting incense sticks or a cooker. We could then encourage students to visit a doctor or clinic.

We have decided to package all of our products within a paper bag, as we wanted to steer clear of boxes due to the awkward shape and size of a glass. We chose to use a matte stock, because it means that we can screen print onto the bag and it will look aesthetically pleasing.

We also want to use a thicker stock, which wouldn't be able to be printed on, hence the need for screen printing facilities. The design of the bag will be simple and consistent, following the same colour scheme as the rest of the designs.

We intend to explore multiple processes in order to print onto a variety of existing components.

As 3D objects, such as glass or premade boxes, can't be printed on by using a Lazerprinter or screenprinting techniques, we have decided to use the Vinyl Cutting Machine in the Digital Dungeon at LCA.

METHOD OF PRODUCTION

Another way that we could print onto glass or plastic materials, would be by using Inkjet Waterslide Decal Paper, which would be more cost effective and an easier process, which will take less time. It will produce a high quality finish, however won't have the same feel as cut vinyls, as the sticker will have a background to it.

Our third process of printing that we have decided to use is screen printing.

This will be an effective form of printing for our packaging and some of the design ideas. It will also be a cheap form of printing as we can supply our own stock with ease, and will be using a limited amount of colour in our designs.

INTENTION OF USE

When using the Vinyl Cutting Machine, we will cut out designs that will be stuck onto pint glasses, wine glasses, pens, pencils, rulers, etc.

We have decided to use the Vinyl Cuts for really high finish qualities.

The Inkjet Waterslide Decal Paper will be used to transfer designs onto glass bottles, pint glasses, wine glasses, stationary, etc as it will be a cheap and effective way of producing something similar to the vinyl cuts.

We will use screenprinting methods to print our designs onto drinks coasters, bus pass wallets or key rings. It will also be a good method of printing for our packaging ideas, for example bags or boxes made out of thicker choices of stock.