COP Research presentation

How has the digital age affected the use of sign writing?

What questions do I want to investigate?

- What is the history of sign writing?

- Why was sign writing important?

- Is sign writing still important?

- How has technology affected sign writing? Positives and negatives..

- Do people still appreciate sign writing? Why? - How did structure within design affect sign writing traditions?

- Do people design within trends? Or stick to traditional styles?

- How has the digital age affected the use of typography and the need for legibility vs creativity?

- Has hand rendered typography become more apparent now that everyone is bored of the 'norm'?

- Can sign writing be used commercially?

- Where has it been used effectively within the industry?

- What are the visual qualities of sign writing?

- Is sign writing coming back into trend?

- What does the future hold for sign writers and letterers?

What questions do I want to investigate?

- What is the history of sign writing?

- Why was sign writing important?

- Is sign writing still important?

- How has technology affected sign writing? Positives and negatives..

- Do people still appreciate sign writing? Why? - How did structure within design affect sign writing traditions?

- Do people design within trends? Or stick to traditional styles?

- How has the digital age affected the use of typography and the need for legibility vs creativity?

- Has hand rendered typography become more apparent now that everyone is bored of the 'norm'?

- Can sign writing be used commercially?

- Where has it been used effectively within the industry?

- What are the visual qualities of sign writing?

- Is sign writing coming back into trend?

- What does the future hold for sign writers and letterers?

What research do I plan to do?

- Hire out a multitude of key texts to read.

- Bought the Sign Painters film, as well as the book.

- Get in contact with a variety of successful sign writers to ask about their opinions on the topic etc.

- Take primary research photos of sign painted work for case studies.

- Get in contact with designers and ask them about the subject, to get a different opinion.

Any ideas for practical?

“What's the use of being legible when nothing inspires you to take notice of it?" - Wolfgang Weingart

Any questions?