COP Research presentation

Page 1

How has the digital age affected the use of sign writing?


What questions do I want to investigate? - What is the history of sign writing? - Why was sign writing important? - Is sign writing still important? - How has technology affected sign writing? Positives and negatives.. - Do people still appreciate sign writing? Why? - How did structure within design affect sign writing traditions? - Do people design within trends? Or stick to traditional styles? - How has the digital age affected the use of typography and the need for legibility vs creativity? - Has hand rendered typography become more apparent now that everyone is bored of the 'norm'? - Can sign writing be used commercially? - Where has it been used effectively within the industry? - What are the visual qualities of sign writing? - Is sign writing coming back into trend? - What does the future hold for sign writers and letterers?


What questions do I want to investigate? - What is the history of sign writing? - Why was sign writing important? - Is sign writing still important? - How has technology affected sign writing? Positives and negatives.. - Do people still appreciate sign writing? Why? - How did structure within design affect sign writing traditions? - Do people design within trends? Or stick to traditional styles? - How has the digital age affected the use of typography and the need for legibility vs creativity? - Has hand rendered typography become more apparent now that everyone is bored of the 'norm'? - Can sign writing be used commercially? - Where has it been used effectively within the industry? - What are the visual qualities of sign writing? - Is sign writing coming back into trend? - What does the future hold for sign writers and letterers?


What research do I plan to do? - Hire out a multitude of key texts to read. - Bought the Sign Painters film, as well as the book. - Get in contact with a variety of successful sign writers to ask about their opinions on the topic etc. - Take primary research photos of sign painted work for case studies. - Get in contact with designers and ask them about the subject, to get a different opinion.


Any ideas for practical?


“What's the use of being legible when nothing inspires you to take notice of it?" - Wolfgang Weingart


Any questions?


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