S ge impulse asia program brochure web

RISING MIDDLE CLASS: THE ASIAN CENTURY HAS STARTED “S-GE IMPULSE: ASIA” on June 23 and 24, 2015 Gottlieb Duttweiler Institut GDI, Rüschlikon

OFFICIAL PROGRAMMES

PREMIUM PARTNER

Rising Middle Class: The Asian Century has started Asia is considered the growth engine of the world economy in the 21st century. As an export market, the continent is gaining in importance for Swiss SME as well. Currently, about 25% of Swiss exports are directed to Asian countries. That is just the tip of the iceberg. The two-day event “S-GE IMPULSE: ASIA” featuring inspiring testimonials and experts as well as hands-on advice by our consultants provides exporters with unique insights into business opportunities on all key markets in Asia.

Access to the most attractive growth markets in Asia is of increasing ­importance for Swiss SMEs. As the new heavyweight in the global economy, Asia has companies. Unlike in Europe and North America, Asian often boast a GDP growth rate of more than 5 % annually. A demand for quality goods with a Swiss reputation is becoming stronger accordingly.

“S-GE IMPULSE: ASIA”

The “S-GE IMPULSE: ASIA” event has been held annually since 2014, reflecting the attention this growing economic region deserves. With recent information, tailored consulting and networking opportunities, Switzerland Global Enterprise is looking to help open up new markets, highlight specific business opportunities and motivate entrepreneurs to take advantage of the potential within the Asian markets.

The second “S-GE IMPULSE: ASIA” on June 23 and 24 at the GDI Rüschlikon will be dedicated to the “Rising Middle Class: The Asian Century has started” and is going to show captivating and surprising real-life examples of successful Swiss companies from India to Malaysia, China or Japan. Participants will obtain first-hand information directly from our Swiss Business Hub directors.

Exciting success story films are going to complement expert speeches and entrepreneur panel discussions.

THE 2015 PROGRAM FEATURES THE FOLLOWING

Among others, these are some of the key topics which will be covered: ·· Optimization of your value chain ·· Entry strategies to conquer growth markets ·· Importance of existing and potential savings of pending Free Trade Agreements ·· First hand experience reports and practical tips from SME ·· Heads of Swiss Business Hubs share unique insights of their “home market”

YOUR CONTACT

WOLFGANG SCHANZENBACH Regional Director Asia Pacific T +41 44 365 52 69 wschanzenbach@s-ge.com

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Program overview Over the course of two days, Asia as a region will be explored in detail. Design the program

Day 1

Morning

to match your personal needs.

Southeast Asia with key ASEAN countries

Individual country-specific consulting on China and Hongkong

Afternoon

Networking lunch Individual country-specific consulting on Southeast Asia

China and Hong Kong

Networking cocktail

Day 2

REGISTER NOW

Morning

s-ge.com/impulseAsia

TWITTER AS WELL OR FOLLOW THE SUBJECT

Networking lunch

Optional country-specific consulting is available, parallel to the main program and tailored to your interests.

Afternoon

#impasia

COUNTRY CONSULTING

India

Individual country-specific consulting on Japan and South Korea

Japan and South Korea

Individual country-specific consulting on India

Networking cocktail

MODERATION

BARBARA LĂœTHI Freelance Asia correspondent SRF and Asia expert

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Program

ASEAN – the next destination in Asia!

SOUTHEAST ASIA JUNE 23, 2015, 08:30–12:30 08:30 Registration and welcome coffee 09:00 Welcome and introduction WOLFGANG SCHANZENBACH 09:10 Welcome and introduction KARIN FRICK Head of Think Tank and Member of the Executive Board at Gottlieb Duttweiler Institute (GDI)

COUNTRY CONSULTING 14:00–17:30

Free country-specific consulting sessions with the head of Swiss Business Hub ASEAN Singapore and our S-GE consultant regarding your export plans.

Please register in advance.

YOUR CONTACT

09:20 Southeast Asia - Introduction and overview BARBARA LÜTHI KIAN-BOON LIM Head of Swiss Business Hub ASEAN Singapore 09:35 ASEAN Economic Community (AEC) 2015 – a valid option for Swiss SME's?

FELIX SUTTER Partner, Head Asia Business Group, PwC 09:55 Saving Potential for Swiss Exporters of future FTA‘s with Indonesia, Malaysia and Vietnam PATRICK ZILTENER Ph.D., Senior Researcher + Lecturer, University of Zurich

ANGELA DI ROSA Consultant South East Asia T +41 44 365 54 73 adirosa@s-ge.com

10:05 Global Sourcing – Indonesia for Switzerland ANTON SANTOSO President Director, STI-Precision Indonesia 10:30 Coffee break 11:00 market entry of Aenova GmbH in Singapur HEINER HOPPMANN CEO of Aenova Holding GmbH 11:25 Market needs - Differences between Malaysia and Singapore CHRISTIAN VETTERLI CEO of Aston Foods AG 11:50 Rising middle class in the focus HEINZ THÜRING Head of Instradent Global Finance + Operations, Institut Straumann AG 12:05 Panel discussion “the different market entry strategies” discussion participants: HEINER HOPPMANN, CHRISTIAN VETTERLI AND HEINZ THÜRING moderated by ANGELA DI ROSA and KIAN-BOON LIM 12:25 Conclusion WOLFGANG SCHANZENBACH BARBARA LÜTHI 12:30 Lunch

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Program

Rising Middle Class in China – what does it mean to your industry?

CHINA AND HONG KONG JUNE 23, 2015, 13:30–17:30

15:30 Coffee break

13:30 Registration and welcome coffee

16:00 Introduction of the Sino-Swiss Zhenjiang Ecological Industrial Park (SSZEIP) MICHELLE ZHAO Chairwoman and General Manager Jiangsu Scitury Allied Investment and Development Co., Ltd.

14:00 Welcome and introduction WOLFGANG SCHANZENBACH 14:10 Black Rainstorm Signal over Hong Kong?

BARBARA LÜTHI FRANK EGGMANN Head of Swiss Business Hub Hongkong

COUNTRY CONSULTING 09:00–12:30

Free country-specific consulting sessions with the heads of the Swiss Business Hubs China and Hongkong, Hongkong and our S-GE consultant regarding your export plans.

Please register in advance.

YOUR CONTACT

DANIEL BONT Senior Consultant China, Hong Kong, Taiwan and ANZ T +41 44 365 55 20 dbont@s-ge.com

14:25 Sanitized in Greater China – challenges in the textile industry URS STALDER CEO of Sanitized AG 14:50 Chinese middle class success based on long term quality growth CHRISTINE SCHMID Managing Director Credit Suisse AG and Head of Global Equity and Credit Research FAN, CHEUK WAN Managing Director of Credit Suisse Hongkong and Chief Investment Officer Asia Pacific, Credit Suisse Private Banking and Wealth Management 15:15 China – Perception and reality – is it really different?

BARBARA LÜTHI ALAIN GRAF Head of Swiss Business Hub China

16:10 Ypsomed – Rising Middle Class impact for a medical supplier in China ORFEO NIEDERMANN Business Development Director, Ypsomed AG 16:35 Mission Impossible?

The new Leadership Challenges NICOLE BRANDES International Speaker, Global Mindset Thriver 16:50 Panel discussion “invisible challenges doing business in China” discussion participants: URS STALDER, ORFEO NIEDERMANN, NICOLE BRANDES and ALAIN GRAF moderated by BARBARA LÜTHI 17:20 Conclusion WOLFGANG SCHANZENBACH BARBARA LÜTHI 17:30 Networking cocktail S-GE IMPULSE: ASIA

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Program

India’s demography – accelerating economic growth

INDIA JUNE 24, 2015, 08:30–12:30 08:30 Registration and welcome coffee 09:00 Welcome and introduction WOLFGANG SCHANZENBACH 09:10 Opening remarks – why Asia matters DANIEL KÜNG CEO of Switzerland Global Enterprise

COUNTRY CONSULTING 14:00 –17:30

Free country-­specific consulting sessions with the head of the Swiss Business Hub India and our S-GE consultant r­ egarding your export plans.

Please register in advance.

YOUR CONTACT

09:20 Opportunities over challenges – India the future growth market BARBARA LÜTHI MICHAEL ENDERLE Head of Swiss Business Hub India 09:35 Indiaʼs rising middle class AJAY SETHI Managing Partner, ASA & Associates LLP 10:00 India – what else?

LIONEL SCHLESSINGER Owner and Delegate of the Board of Directors, Monopol Colors

11:00 “Shock’n‘Roll” Business Development in India STEPHAN WARTMANN CEO of Brugg Rope Technology Holding AG 11:25 The Swiss Art of Expression – Laufen Bathroom Culture in India FRANK LIEBETRAU Commercial Director Kartell by Laufen & International Sales & Marketing Manager Subsidiaries 11:50 Panel discussion “Is India a market Swiss SME’s cannot afford to miss?” discussion participants LIONEL SCHLESSINGER, STEPHAN WARTMANN AND FRANK LIEBETRAU moderated by MICHAEL ENDERLE 12:25 Conclusion WOLFGANG SCHANZENBACH BARBARA LÜTHI 12:30 Lunch

10:30 Coffee break

BEAT INEICHEN Senior Consultant South Asia T +41 44 365 54 35 bineichen@s-ge.com

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Program

MARKET STUDY

Japan – technology reference market for successful business in Asia South Korea – the driving force of economic growth in Asia

JAPAN AND SOUTH KOREA JUNE 24, 2015, 13:30–17:30

15:30 Coffee break

13:30 Registration and welcome coffee

16:00 “Opportunities for Swiss SMEs in the Korean Automotive Sector” PETER A. UNDERWOOD Senior Partner IRC

14:00 Welcome and introduction WOLFGANG SCHANZENBACH

All participants will receive a free copy of the market study “Opportunities for Swiss SMEs in the Korean Automotive Sector”

14:10 Japan as Stepping Stone to South East Asia BARBARA LÜTHI ROGER ZBINDEN Head of Swiss Business Hub Japan

COUNTRY CONSULTING 09:00–12:30

14:25 Supporting your distribution and export decisions in Japan/South-Korea (and Asia) through customs- and trade compliance THOMAS KOFLER Sales Director DACH Amber Road Switzerland AG

Free country-specific consulting ­sessions with the heads of Swiss ­Business Hub Japan and South Korea and our S-GE consultant regarding your export plans.

Please register in advance.

YOUR CONTACT

STEFAN BARNY Senior Consultant Japan and South Korea T +41 44 365 54 82 sbarny@s-ge.com

14:50 Success and Failure in Japan AUGUST SIDLER Liaison Engineer 15:15 South Korea - High-Tech country at its best BARBARA LÜTHI CLAUDIO MAZZUCCHELLI Head of Swiss Business Hub South Korea

16:25 Oetiker’s way to the Far East!

THOMAS MEIER-BICKEL CEO of Oetiker AG 16:50 panel discussion “Importance of Japan & Korea for the rest of Asia” discussion participants DR. ANJA SCHULZE, AUGUST SIDLER, PETER A. UNDERWOOD and THOMAS MEIER-BICKEL moderated by BARBARA LÜTHI 17:25 Conclusion WOLFGANG SCHANZENBACH BARBARA LÜTHI 17:30 Networking cocktail

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Registration “S-GE IMPULSE: ASIA” June 23 and 24, 2015 Gottlieb Duttweiler Institut, Rüschlikon

I would like to register for the event (price per person excluding VAT) including the market studies from Switzerland Global Enterprise

PRICE FOR MEMBERS/NONMEMBERS

YOUR CONTACT INFORMATION

FIRST NAME

Half-day CHF 70.–/CHF 120.– Day pass CHF 120.–/CHF 200.– Two-day pass CHF 200.–/CHF 320.–

LAST NAME

I am a member of Switzerland Global Enterprise

COMPANY

PRESENTATIONS JUNE 23, 2015

Southeast Asia (8:30–12:30) China + Hong Kong (13:30–17:30)

COUNTRY CONSULTATIONS JUNE 23, 2015 (45 MIN EACH)

POSITION

ADDRESS

China + Hong Kong (morning) Southeast Asia (afternoon)

POSTCODE/CITY

PRESENTATIONS JUNE 24, 2015

TELEPHONE

India (8.30–12.30) Japan + South Korea (13:30–17:30)

COUNTRY CONSULTATIONS JUNE 24, 2015 (45 MIN EACH) Japan + South Korea (morning) India (afternoon)

CELL PHONE

E-MAIL

DATE

I'M ALSO INTERESTED IN

Information about the Swiss Import Promotion Program Monthly newsletter export.news Information about Switzerland Global Enterprise membership Countries outside Asia

SIGNATURE

Registration deadline for “S-GE IMPULSE: ASIA” June 20, 2015 s-ge.com/impulseAsia promo@s-ge.com Phone +41 44 365 52 20 Fax +41 44 365 52 21 For cancellations of registrations up to 10 days before the start of the event at Switzerland Global Enterprise, 50 % of the total price will be charged. For cancellations after that time the full price will be charged. The registering parties can arrange for someone else to attend in their place at no additional cost.

Participants hereby acknowledge that the event program can change at any time.

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Many thanks to our partners

PREMIUM PARTNER

STRATEGIC PARTNERS

COOPERATION PARTNERS

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ExportHelp

s-ge.com/exporthelp exporthelp@s-ge.com T +41 844 811 812

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