ME Printer Issue 102

‫‪ISSN 2304-117X‬‬

‫مجلة متخصصة في عالم الطباعة في الشرق األوسط‬

‫‪Arabic Inclusive‬‬

‫‪Registered with IMPZ‬‬

‫‪Vol. 10 / Issue 102/ May 2013‬‬

‫إقـرأ فـي قسم اللغة العــر بيـة‬ ‫القيام باألعمال عبر اإلنترنت‬ ‫هل يمكن للتسويق عبر اإلنترنت تو ليد المز يد من المبيعات للمطابع؟‬

‫لبنان‪ :‬افتتاح أول مركز طباعة ثالثية األبعاد في المنطقة‬

‫‪GPP 2013‬‬

‫‪3D printing‬‬

‫‪things look good‬‬ ‫‪for regional‬‬ ‫‪printing industry‬‬

‫‪FRENCH ARCHITECT‬‬ ‫‪BRINGS THE service‬‬ ‫‪TO consumers‬‬ ‫‪IN Middle East‬‬

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© 2013 Hewlett-Packard Development Company, L.P.

PRODUCTIVITY

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Contents News Platform Regional Lebanon: 3D Printing Arrives in The Middle East The first 3Dprinting and rapid manufacturing shop operates from Beirut

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Egypt: Obeikan to Establish 5 Firms Worth USD 271 Million Negotiations held with Egyptian government to increase the company’s investment in local market

6

Algeria: National Organization for Visually Impaired Calls For Establishment of a New Press

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HP Introduces New Line of Products to ME Market Media gets a glimpse of the latest series of PCs, ink cartridges and printers

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UAE: Kodak Scores Big With The Sale of Two Nexpress And One CTP System AST goes for 2 Kodak Nexpress worth USD 1 million while Asiatic invests in a Trendsetter 800

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Dubai: Delta Group Expands Into The Label Market The press to set up a flexography unit in UAE along with Kumar Labels

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Algeria: Newspaper Press to Open in Illizi Province Foundation for the 5 million USD Press project will be laid in November 2013

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Switzerland: CTP Manufacturer Lüscher AG Maschinenbau Files For Bankruptcy The company states existing financial condition as cause

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UAE: Kodak Holds Partner Event Emerging geography partners briefed about Kodak’s solutions

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Egypt: Police Press to Improve Fraud Control Measures

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Kuwait: Xerox Equips AUK With Managed Print Services The university will be able to benefit from the Lean Six Sigma methodology for cost management

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Middle East Shells Out More For Advertisement Expenses PARC report finds that UAE has increased its advertisement spending compared to last year

Advertorial 18

Canon’s First Insight Report For Middle East And Africa Launched The report finds print has a strong foothold in the region

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UAE: The Demand For B2 Presses on The Rise Rich Printing press invests in Heidelberg SX 74 press

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Jordan: Union Prepress Solution Installs First Xerox CP 1000 in The Country Founded in 1997 the company experienced 10% growth last year

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Dubai: ColorMix Invests in EFI Wide Format Printer Saga Digital to install and commission the machine

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KSA: Al Mumtaz Factory For Printing and Packaging Installs Roland 700 From Allaoui Printing Service

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UAE: Secure Print Secures Deals For Platesetter And Hot Stamping System Perfect Pack is among buyers who opted for VINSAK solutions

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Canon Canon Middle East’s Participation at Gulf Print & Pack 2013

Events 20

UAE: GISWORX ’13 Explores Advances in Mobile and Cloud Computing HP and Canon were major sponsors of the event

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UAE: Giffin Graphics Celebrates 35 Years of Activity in The Gulf Attendees included 43 representatives of brands supplied by Giffin

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UAE: DIPA ’13 Recognizes Excellence in Print Industry List of Winners

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UAE: MACtac And Al Shabak Celebrates 15 Years of Business

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State of Qatar: Printing Press Donated For Charity Purpose

TRADE TALK Cross Media Simplified

ISSN 2304-117X 24

Data And Creativity Are The Differentiators Canon’s David Preskett says there are opportunities for printers in the Middle East to adopt a different marketing strategy

The Comprehensive Monthly Magazine Dedicated To The Graphic Arts Industry Print Professionals In The Middle East

Vol. 10 / Issue 102 / May 2013

Arabic Inclusive

ISSN 2304-117X

‫مجلة متخصصة في عالم الطباعة في الشرق األوسط‬

ME Printer FZ L.L.C.

Registered with IMPZ

P.O.Box: 50 2183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com Internet: www.meprinter.com

GPP 2013

Vol. 10 / Issue 102/ May 2013

Group Publishing Director Morteza Karimian karimian@meprinter.com

ME Printer Editorial Team

Celebrating Print Diversity

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Industry On The Rebound Gulf Print & Pack 2013 is over and judging by the results and who did what, things look good for the regional printing industry

Editor-in-Chief Eskandar Jahanbani alex@meprinter.com

Technical Editor - English Section Rod Hayes rhayes@meprinter.com

Editors Dr. Mahmoud Ghazal +971 4 391 1208 arabic@meprinter.com Neethu Mohan +971 4 391 1598 english@meprinter.com

Marketing Socially

THINGS LOOK GOOD FOR REGIONAL PRINTING INDUSTRY

Dr. Younes Shokr Khah younes@meprinter.com

Do it Online Can Internet marketing generate more sales for printers?

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Jordan - Central Press A Medium to be Explored

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Lebanon - Arab Printing Press Effective Mode of Communication

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Lebanon - Al Raidy Group Using social media to promote the beauty of print

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Lebanon - Salim Dabbous Printing Online marketing is the future

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UAE - Veesham Printing Press Taking Advantage of Online Space

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Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org Iran - Khodayar Sadeghi sadeghi@iranprint.com

ME Printer Media Partner

Client Service Manager Prabhulla Chandran P M +971 4 391 1207 sales@meprinter.com

Advertising

+971 4 391 1210 meprinter@meprinter.com Gulf Print 01 new.pdf

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UAE - Spectrum Believing Strongly in THE Power of Online Media

GPP 2013

FRENCH ARCHITECT BRINGS THE SERVICE TO CONSUMERS IN MIDDLE EAST

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Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

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‫اإلعالنات المبوبة‬

47

‫إقـرأ فـي قسم اللغة العــر بيـة‬ ‫القيام باألعمال عبر اإلنترنت‬ ‫هل يمكن للتسويق عبر اإلنترنت تو ليد المز يد من المبيعات للمطابع‬

‫ افتتاح أول مركز طباعة ثالثية األبعاد في المنطقة‬:‫لبنان‬

Online media is gaining profound access into our daily lives, and it’s high time that we divert its abilities for our own benefit rather than accusing its intrusion. Our In Focus this issue talks about the role of social media in print circle. Read to know what printers in the region think about online and social media’s influence in printing.

Technical Editor - Arabic Section Dr. George Nubar Simonian g.simonian@meprinter.com

In Focus

3D PRINTING

Printing: Atlas Printing Press LLC All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission.

Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

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4/25/2011

7:17:09 PM

Editor’s Note There is something discomforting about online technology and about everything associated with it for many of us. We as a trade magazine along with majority of people involved in the world of printed words are keen to promote printing. We don’t deny the impact and the penetration of Internet in our business and daily lives but we still do prefer the fine detail or lively colours coming out of offset presses. It’s in our DNA and we can’t change it. The print is doing fine and in our region its thriving. Just flip through this issue of ME Printer and you’ll find it in every nook and corner signs of an industry on rebound.

Eskandar Jahanbani Editor in Chief

On the other hand Internet and online media is spreading like wildfire, so why not tame and put it into good use. Printers can take advantage of the possibilities that new media is offering for marketing purposes and web to print operations. In this issue we take an incisive look into online marketing and the opportunities/possibilities that online communication with clients can bring to printers.

Printers in our region are yet to embrace the unlimited possibilities that online space can offer

To our surprise we found out that commercial printers in our region are yet to embrace the unlimited possibilities that the new media can offer. Many printers are using their web site not as an efficient tool to communicate and to maintain a constant interaction with their customers but only as an online brochure with some information and few images, which leaves much to be desired. A functional web site can attract new customers and make life much easier for existing customers. So why is there so much hesitation? As I pointed out, anything related to the online world makes us all jittery. It reminds us that we have to come out of our comfort zone. But for printers it has always been this way. It’s just another way of doing things and if you master it, you can open up endless possibilities.

Lebanon: 3D Printing Arrives in The Middle East

ME Printer May 2013

The first 3D printing and rapid manufacturing shop operates from Beirut

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3D printers have been around for more than two decades but up until now the technology was mainly used for prototyping and it was not commercially viable.

However it seems that the trend is changing even in the Middle East.

The first commercial 3D printing centre is now operating from Beirut, Lebanon. The company is founded by Guillaume Credoz, a French architect who happens to love Middle East. “In 2006, I moved to Damascus in Syria and rented a 17th century Ottoman Palace. It was like a dream for me. I renovated the palace to use it as my workshop for producing eye catching wood and ceramic pieces.

“The 3D printing operation was also part of my “Bakery” project. However following the intensification of unrest last year I moved to Lebanon,” comments Credoz. Now under the tagline of Rapid Manufactory, which is part of ‘The Bakery’ shop in Beirut’s Mar-Mikhayel neighbourhood,

Credoz offers it’s 3D printing services. Using a ZCorp printer for rapid prototyping and rapid manufacturing of objects directly from CAD data through hi-res SLS (selective laser sintering) Credoz can create any 3D object.

“Few days ago a client asked me if I can print a lamp which was broken and could not be found in the market. I scanned the lamp and printed it. However the possibilities of 3D printing are still

unknown to many. My customers are architects, students and artists but people still need the time to understand what 3D printers can really do for them,” explains Credoz who had to pay a hefty price for the technology. He still needs to print many more objects to get a return on his 200,000 Euro investment made for the printer. But he’s confident that Middle East is ready to embrace the amazing 3D technology.

News Regional

Egypt: Obeikan to Establish 5 Firms Worth USD 271 Million Negotiations held with Egyptian government to increase the company’s investment in local market From Left to Right Eng. Safwan Thabet, Chairman of Juhyna group and Abdallah Obeikan, CEO of SIG Combibloc Obeikan

Our sales in Egypt, totalling last year’s figures amounts to US$ 125 million Abdallah Obeikan CEO of SIG Combibloc Obeikan

Recently the Board of Directors of SIG Combibloc Obeikan visited the Juhayna food industries company in Egypt. The CEO of SIG Combibloc, Abdallah Obeikan and his accompanying delegation met Eng. Safwan Thabet, Chairman of Juhyna group.

The visit was aimed to better understand the recent developments happening in the economic arena of Egypt. It also enabled the company to better understand customers’ needs in addition to the priorities of the local economy and the role of the company as a strategic partner.

Abdallah Obeikan, CEO of SIG Combibloc Obeikan said that his company is negotiating with the

Egyptian government for establishing five factories for packaging at an investment of 271.5 million US dollars. “We talked with Hatem Saleh, Minister of Commerce and Industry in Egypt, who showed us a number of land options to start the companies. We will be selecting areas that stands close to our customers in the region.”

Obeikan added, “We decided to pump in nearly a quarter billion dollars in Egypt, despite unfavourable conditions in the country. Our sales in Egypt, totalling last year’s figures amounts to US$ 125 million. This represents 12% of the company’s total sales worldwide.”

“Juhayna is one of our most valu-

able customers in North Africa, not only in terms of business volume but also for its leading local and regional position. Juhayna is one of the biggest Aseptic juice makers in Egypt with 6 filling lines from SIG Combibloc.” He added that the visit was important because it helped them to understand customers’ demands and requirements and to present the company’s recent innovations in packaging solutions.

Obeikan also stated that Egypt is one of the most important markets in the region and the company’s growth was enhanced with huge investments injected for developing and hiring a strong team of skilled professionals and engineers.

Meanwhile, Safwan Thabet, Chairman of Juhayna Group of Companies said, “We were honoured with the visit of the Board of Directors of SIG Combibloc Obeikan. This gesture shows their deep trust in the Egyptian economy and is expected to enhance and expand the economic and trade exchange volume between Egypt and the Kingdom of Saudi Arabia. Our trade relationship is expected to witness obvious growth in the coming phase.”

ME Printer May 2013

Algeria: National Organization For Visually Impaired Calls For Establishment of a New Press

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National Organization for Visually Impaired in Wahran, Algeria warned that the country is in desperate need of a modern digital press for the production of Braille books. During a press conference Lehwali Muhammad director of organization said that the visually impaired not only are facing health and social issues but they

are also finding it very difficult to get hold of Braille books, which are essential for their intellectual development.

According to Mohammad the lack of Braille books is causing serious problems for the students who have to pay an exorbitant sum to buy them. At the moment each book costs 3000 Algerian dinars

or $38 USD. In order to tackle the problem the organization conducted a feasibility study for the establishment of a printing press specialized in production of school books in Braille. The study was then submitted to the Ministry of Social Welfare in 2010.

So far no action has been taken by the ministry.

HP Introduces New Line of Products to ME Market Media gets a glimpse of the latest series of PCs, ink cartridges and printers In a press meet, held ahead of GITEX Shopper April edition, HP gave a glimpse of their new line of notebooks, convertibles, desktops and printers.

“Consumers at the GITEX Shopper spring edition this April will have a fantastic line-up of HP products on offer through our retailers”, said Salim Ziade, General Manager, Personal and Printing Systems, HP Middle East.

“Our new TouchSmart technology makes using our products easy and intuitive to use and with full ten finger sensing, ensures a thrilling experience. We have tied up with our retailers to offer great discounts, offers and very exciting deals during Gitex Shopper.”

The event took place at HP’s Total Care Center (TCC) on Sheikh Zayed Road. The Total Care Centre (TCC), which is the first of its kind

+971 507 276 780 sales@securityprinting.ae www.securityprinting.ae

in the Middle East, doubles up as a training centre where customers can access both free and paid services for upgrades, repairs and one-to-one advice from product experts.

HP has also designed HP Smart friend portfolio putting all the services and support that customers need in one spot. They could keep their product running at its best with Performance Plus Service, get their HP product back to its original state with the OS Reload Service, and transfer their data to a new HP product or external backup device with Data Migration Service HP demonstrated the all new HP ENVY 23 All-in-one PC and the ENVYx2 hybrid PC, which is fully convertible. Top executives of HP also briefed about the advantages of the HP Ink Advantage series,

facebook.com/vinsakme

Secure Print Equipment Suppliers FZE

which according to the company offers quality, reliability, speed and ease of use at a competitive price. HP says that the printers are equipped with AirPrint, allowing wireless and mobile printing from any Apple iOS device via a Wi-Fi network.

twitter.com/vinsakme

From Left to Right: Salim Ziade, General Manager, HP PPS ME, Kees Verton, Manager, Printing categories, HP, Jason McMillan, Channel Manager, HP PPS ME and Mohit Bector, Area Category Manager, Notebooks, HP PPS

News Regional

UAE: Kodak Scores Big With The Sale of Two Nexpress And One CTP System AST goes for 2 Kodak Nexpress worth USD 1 million while Asiatic invests in a Trendsetter 800 Officials from AST, Gulf Commercial Group and Kodak on signing the deal

We plan to invest in 2 more Nexpress machines within the second half of this year

ME Printer May 2013

M.G. Ittan Managing Director of AST Group

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In one of the largest deals of its kind, AST Group of Companies signed with Gulf Commercial Group for 2 Kodak Nexpress 3300 digital machines worth one million US dollars. With the new investment in force, AST is seeking to increase their print quality and enhance the delivery mechanism in force.

The deal, which was unveiled during the Gulf Print and Pack event, includes 2 Nexpress presses that will be installed in the company’s UAE and Qatar branch respectively. The Kodak Nexpress 3300 digital press can print 120 sheets per minute with a resolution of up to 600 dpi. It can also print on different media such as glossy paper, textiles, recycled paper, and on a wide variety of paper used in offset printing.

Mentioning the details, M.G. Ittan, Managing Director of AST said to ME Printer, “We chose Kodak as there is no other machine in the Middle East that can match the quality offered by a Nexpress.”

He added, “This deal was made to meet the different requirements of our customers. Customers here in the Gulf region want things delivered within a matter of hours and to keep up with the deadline we had to expand our facility. It is a proactive decision for our business.”

Expressing his optimism about the market, Ittan said, “We are always optimistic. This big step reflects our confidence in the market, for example, since we opened our branch in Qatar we have recorded an increase in our customer base. This has encouraged us to expand our activities further in digital printing.”

Speaking about the company’s future plans, he said, “We plan to invest in 2 more Nexpress machines within the second half of this year. Right now we are in the process to complete the infrastructure facilities required for those machines. We are also planning to enter the Saudi market and to open a number of branches there. This will be our next major step.”

Nasser Darwazeh, General Manager of Gulf Commercial Group was quite happy with the deal and said, “We are delighted with our partnership with AST group, which has resulted in the installation of 2 Nexpress machines in UAE and Qatar respectively. Apart from this there are upcoming installations, which will be completed by this year end. AST is trying to move to an advanced level in digital printing similar to that available in Europe or in America.”

Detailing about the technical specifications of the machine, Nasser said, “The Nexpress has a fixed print quality regardless of the quantity printed. It can also print on various materials and can print on large paper sizes, which means that it can print on posters, banners and on other large size media.”

“Nexpress 3300 is an advanced printer by Kodak. We have installed 8 presses in the UAE and with this new deal we will have a total of 10 presses in the region.

We are planning to add more of these models to the local market because the requirements in the digital print market are growing rapidly,” said Nasser.

“Printing is only half work done; the second half stands completed only when it undergoes finishing procedures and are delivered to the client. AST has the necessary expertise to handle the requirements of the market and its trends. The new investment is a calculated move made by them to move ahead in the digital printing frontier.”

In a separate deal Asiatic Printing Press in Dubai purchased an all new Kodak Trendsetter 800 CTP system. The deal was also announced on the sideline of Gulf Print and Pack 2013.

Speaking about the deal, Vipin Ramachandran Executive Director of Asiatic Printing Press said, “Based on our past experience we believe that Kodak CtP systems is the most reliable and appropriate platesetter for our operations.”

Ramachandran added: “The new platesetter will enable to churn out 30 plates per hour with high quality and precision. On the other hand with updated workflow software we will be able to increase our production.” “ Ramachandran also is satisfied with the fast delivery and commissioning of the machine which only took two weeks.

Dubai: Delta Group Expands Into The Label Market The press to set up a flexography unit in UAE along with Kumar Labels Delta Group of Companies, a printing and publishing company, with operations in the UAE and Africa, has announced major expansion plans in the UAE and beyond. The expansion plans are in line for Delta Group to become the full solutions provider for the printing and publishing industry.

The Delta Group in collaboration with Kumar Labels, a leading label printing solutions provider, headquartered in New Delhi, India will set up a flexography unit in the UAE. The new company dubbed as Delta & Kumar Labels LLC will provide flexography solutions and products.

Delta Group recently opened a marketing office in Dar Es Salaam, Tanzania under the name of PrintOuts Printing Press (T) Ltd. The company also has inhouse digital printing solutions to cater to the local market.

Delta Group is also exploring business opportunities in North Sudan and South Sudan as well as launching an Interiors Display unit in Mauritius. This is being done in collaboration with V Plus, a growing advertising firm.

Delta Printing Press, a subsidiary of the Delta Group of Compa-

From Left to Right: Shaji Matthew, Giffin Graphics, Sujit Vaidya, Group CEO, Delta Group , Kabeer Jalaluddin, Chairman and MD Delta, Anuj Bhargava, Partner, Delta and Kumar Labels and Roger Nicodime, General Manager Sales, Hiedelberg Gulf

nies is an ISO 9001:2008 and ISO 14001:2004 certified company and also a member of Fogra.

Delta Group recently bagged a record nine awards at the recently concluded seventh Dubai International Print Awards (DIPA). Commenting on the expansion plans, Kabeer Jalaluddin, Chairman and Managing Director, Delta Printing Press said, “Our expansion plans are in line with our growth in the printing industry. We would like to thank the senior officials and Government authorities for their extensive support throughout. We are pleased to

be honoured amongst the best at the Dubai International Print Awards, and are very thankful to the authorities and the organizers for recognizing our efforts in the printing industry.”

Delta Group was established in 2005. The group now owns a string of companies including Delta Printing Press LLC, Brandscape Advertising LLC, Magic Screen LLC, Print Outs, Sahebson Printing Material Trading LLC, La Vora Book Binding LLC, Pulp Advertising LLC, Delta & Kumar Labels LLC, PrintOuts Printing Press(Tanzania) Ltd, Delta Printing Press FZ L.L.C.

Algeria: Newspaper Press to Open in Illizi Province Foundation for the 5 million USD Press project will be laid in November 2013 the services of the new printing house. According to Mohammad Saeed the total cost of project has been estimated at 400 million dinars which is roughly equal to 5 million USD. The project will kick start by November next year.

Officials expect the new press will give a boost to the publishing industry, in the south west of Algiers, by publishing local newspapers and magazines in house, while at the same time solving the distribution problems caused by the lack of a modern printing house in the region.

ME Printer May 2013

Mohammed Saeed, Algerian Minister of Communication recently announced the government’s decision on the construction of a new printing house for newspapers in the province of Illizi, located in southeast of Algiers. During a press briefing the minister said that the new printing house will also produce textbooks, magazines and other printed products.

The minister said that three other southern provinces including Tamanrasset, Adrar and Tindouf will also find the opportunity to use

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News Regional

Canon’s First Insight Report For Middle East And Africa Launched The report finds print has a strong foothold in the region

ME Printer May 2013

From Left to Right: Dan Luca, Project Manager, R S Consulting, Dr. George Nubar Simonian, Printing Industry Consultant, Hendrik Verbrugghe, Marketing Director, Canon Middle East and Ayman Aly, Marketing Manager, Canon Middle East

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The first ever Insight Report commissioned by Canon Middle East indicates that print still has a strong foothold in the Middle East and African countries. The study reveals that about 97% of organizations in the Middle East and Africa still consider professionally printed materials to be important to their business.

The fifth Canon Insight Report states that more than 54% of the organizations surveyed consider print to be more effective than any other type of media, while 90 per cent of them said that they would include print in their multi-channel communication tools. The Canon Insight report was prepared by interviewing 210 users and commissioners of professional printing from countries like UAE, Saudi Arabia, Lebanon, Egypt, Morocco and Kenya. It is the first time that Canon has conducted a survey based on Middle East users. The four earlier reports, which was conducted by Canon Europe are as follows: The ‘ Digital Printing Directions’ released in 2008 and prepared by eminent print expert Frank Romano and his team, ‘Corporate Printing Trends and Opportunities’ released in the year 2009, ‘ Redefinition of the Digital Printer’ in 2010 and the ‘Bigger Picture’ which was published during drupa 2012.

Detailing to ME Printer about the Canon Insight Report, Hendrik Verbrugghe, marketing director,

Canon Middle East said, “The insight report reveals that print is still an important part of communication links and that it’s still growing. The countries that have participated in the report start right from the French speaking Africa to East Africa and we made sure that we had a representative from each market in order to bring out a comprehensive report.”

He added, “We have included companies of all size and the methodology followed was in line with the previous reports that we had published in Europe. According to the report, people in the region expect their business to grow in the coming years and this would naturally trigger the demand for more print orders. The report helps us a great deal in knowing the current trends, about the buyer’s purchasing requirements, expectations of print providers and views on the value of print in the communication mix.”

The full details of the report were shared during the Gulf Print and Pack exhibition, which was held from 8 to 11 April in Dubai.

Key Findings

The report places both digital and traditional print industry on the growth path and declares that it would complement each other as part of integrated cross-media campaigns rather than competing for singular usage. Half of the

organizations that participated in the survey expect to increase their use of print in the coming years.

The research is part of Canon Middle East’s strategy to understand their customer’s needs and to identify industry trends based on local insight and international best practices in the industry.

“Print continues to be the number one choice for organisations in the Middle East and North Africa due to its effectiveness in transmitting a message to the end user,” says Naoshi Yamada, Deputy Managing Director, Canon Middle East. “The findings show that the world is not moving from one medium to another as expected a few years ago, it is moving towards a convergence of mediums where print, digital, social, mobile and broadcast have equally important roles as part of a multichannel communications strategy.”

The findings state that many printers are unaware of the latest technological developments in cross media or the benefits of print-on-demand, web-to-print or customized direct mail. It states that only 47 per cent of print buyers are aware of web-to-print services, while 22% have actually used them.

“There is an enormous opportunity for printers to educate their customers and raise awareness of what print – especially benefits of digital print applications – can do to reinforce their brand and increase the effectiveness of their marketing efforts. Customers are actively looking for better education, more creative input and insights into print innovations. It is clear, therefore, that commercial printers are missing out on significant potential opportunities for growth and need to communicate far more frequently with their customers, putting aside any presumptions they may have about the level of their customers’ knowledge,” said Hendrik Verbrugghe.

“This research proves that we are willing to invest heavily in order to achieve that goal of understanding,” concluded Verbrugghe.

UAE: The Demand For B2 Presses on The Rise Rich Printing press invests in Heidelberg SX 74 press Conventional wisdom tells us that commercial printing all over the world is on decline and printers are reluctant to invest in new offset equipment; well it isn’t happening here. The investment in B2 presses in UAE is as high as ever. A brand new Heidelberg SX 74 with aqueous coater and dryer will be delivered to Rich Printing Press, Sharjah in July. The press is already equipped with a 4 colour Heidelberg SM 74 with coater & dryer as well as two GTO’s. Rich printing press also boasts of a full- fledged prepress and finishing department. The company’s post press kits include Polar Guillotine machines, die-cutting equipment, thermal and cold laminating machines, hot foil stamping and a number of other equipments. Rich also uses Screen Platerite CTP system as well as an automatic plate processor.

The company was established

in 2005 but has its genesis in a partnership firm established in the year 2001, which is Anqara Advertising & Publishing. The company has attracted high profile customers such as Unilever and major 5 star hotels including Armani and Atlantis. The company’s management believes that with the demand for the shorter runs on the rise, B2 presses are becoming more popular. B1

machines are more suitable for long runs and many printers are struggling to achieve capacity utilization for theses very productive presses. Rich Printing press is on a growth spree and is expanding fast. At the moment 70 people work in the company but

by July the number of employees will increase to 85 and by this year end more than 100 people will be on the company’s pay roll.

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News Regional

Jordan: Union Prepress Solution Installs First Xerox CP 1000 in The Country Founded in 1997 the company experienced 10% growth last year Top representatives from Union Prepress Solution and Xerox in front of the new digital press

ME Printer May 2013

The Xerox CP1000 can print over 6000 sheets per hour and on material of thickness up to 350 gm and paper size of SRA3

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Union Prepress Solution in Jordan enhanced their capabilities in digital printing with the installation of a Xerox CP 1000, which is the first of its kind to be installed in the country. The investment was done to meet the increasing print demands and to meet the varying demands of customers.

Union Pre-press Solution founded in 1997 offers various printing services, and has a wide range of customers, both regional and international. The company exports its publications to countries such as Saudi Arabia, Sudan, Syria among others, and employs around 30 workers in different departments.

In an exclusive interview with ME Printer, Mohammed Abu Taha, General Manager of the Union Prepress Solutions said that the new deal aims to keep the company in tune with the latest trends in digital printing.

“With the Xerox CP 1000 we have made a head start in to digital printing in Jordan and we are confident that it will be reflected positively on us as well as our customers.”

Detailing more about the company, Abu Taha said, “We offer various printing services that include gravure, flexo, printing on metal or different materials etc. We also provide complete

prepress, press and post press services to our clients.”

Reasoning his decision to choose a Xerox machine, Abu Taha said that their previous experience with Xerox had led them to this decision. The company had earlier owned a Xerox 700 and was completely satisfied by its performance. “The Xerox 1000 will serve us both in terms of production or colour accuracy or in terms of operational efficiency,” he said.

Abu Taha added, “The Xerox CP 1000 can print over 6000 sheets per hour and on material of thickness up to 350 gm and paper size of SRA3. Along with that we have placed an order for an extra five colour clear ink station, which will enable us to provide a number of printing effects such as spot UV, spot varnish as well as watermark and other special printing effects.

We believe that these unique properties will make us stand apart from others.”

Abu Taha mentioned that there is good potential for digital printing in Jordan and that he expects to increase the share of digital printing in Jordan over the next five years.

He added that at drupa 2008 everyone was talking about digital printing technology and its extent of development. “We

were surprised to see that in less than five years, digital printing has evolved to a great extent.

Therefore we decided to follow the trend and in 2009 we started focusing more on the possibilities of digital printing.”

Talking about the print market in Jordan, Abu Taha said, “The print market was very active and posted good figures during the past years. I would say that although the size of the market is not that big, the demand is increasing day by day. We expect further improvement in the coming period. We are confident about our capabilities and we possess the required expertise to serve our clients.”

Diaa Isa, production technology manager at Arabian Office Automation Company (AOA), the exclusive distributor of Xerox in Jordan said that deal confirms the commitment of Xerox towards the printing market in Jordan.

“We are keen to provide our customers in various sectors with the latest technology solutions that meet the requirements of the printing market in Jordan, including helping them to enhance their business performance,” said Diaa.

Diaa said that the Xerox CP 1000 will serve the entire printing sector, whether commercial or industrial. He explained that the new Xerox press will help service providers to control and reduce operational costs, and the meanwhile increase the size of their digital production.

He added, “The market in Jordan tends to keep up with the latest printing techniques and we have always worked to increase awareness about the role and integration of digital with offset printing. We registered a 10% growth last year and our market share reached between 50 to 60% which shows the high demand for digital equipment in the country.”

News Regional

Dubai: ColorMix Invests in EFI Wide Format Printer Saga Digital to install and commission the machine

Saga Digital, EFI’s representative in the region announced the installation of a R3225 EFI wide format printer in ColorMix, Dubai. ColorMix is a printer based in Dubai and a Vutek customer. In 2005 the company purchased its first Vutek 3360SC printer and has now decided to

go for a new R3225. According to EFI, the R3225 is a sturdy platform similar to its sibling models from EFI Vutek. The company says that it has a sturdy construction, giving the feel of a much pricier printer, with a remarkable output, while using CMYK ink-set.

The EFI™ R3225 3.2 meter, rollto-roll UV printer delivers near photographic image quality at production-level speeds. It is the ideal solution for a production environment, franchise shop or commercial printer that wants to capture premium signage appli-

cations, or needs extra capacity for specialty and overflow jobs. It prints on a wider range of flexible and lower cost substrates, while using less ink and energy for a low total cost of ownership.

ColorMix is adopting a green approach and is keen to use UV inks. That’s why the R3225 which uses UV ink is a natural choice for the company. UV inks in general emit low VOCs while using less energy and generate less heat. The printer can do signage, banners, POP as well as fleet graphics.

ME Printer May 2013

KSA: Al Mumtaz Factory For Printing and Packaging Installs Roland 700 From Allaoui Printing Service

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Al Mumtaz factory for printing and packaging in Riyadh, Saudi Arabia recently installed a Roland 700 8 colour machine. Installed by Allaoui printing service (based in Germany), the press was bought to expand the production facility for printing books and flyers and increase the quality and speed of production.

Commenting about the investment Nasser Alogayil, Executive Director of Al Mumtaz said to ME Printer, “We chose Allaoui based on our previous experience with them. We first asked for an entrylevel printing equipment to know the nature of service of Allaoui,

their delivery time and after sale service. We were impressed by the way Allaoui dealt with the trade and that encouraged us to go for such a large investment.”

Alogayil added, “The Roland 700 from manroland was purchased keeping in mind two goals, the first goal was to expand our production facility, especially for printing books and various other publications. The second goal, which is more important, was to increase the quality and speed of print in order to strengthen our position in the market.”

“In addition to the Roland 700 machine, we are also planning to replace our complete folding lines in cooperation with Allaoui.

We are proud of our partnership with Allaoui and have great confidence in them,” concluded Alogayil.

Meanwhile, Ammar Ahmed Allaoui, Managing Director of Allaoui Printing Service said their deals with Al Mumtaz has helped them to understand the company’s commitment to its customers in the Middle East. He added, “Al Mumtaz factory for printing and packaging is one of

our premium customers in Saudi Arabia, who has always tried to develop their capabilities in line with the requirements of the Saudi market.”

He said, “The printing market in Saudi Arabia is constantly evolving. The Roland 700 will enable Mumtaz printing press to compete strongly in the Saudi market by printing at high speed without affecting the print quality.”

Allaoui added, “We are keen to offer our unique services to our customers, which is backed by our thirty seven years of experience in the printing industry. Our services do not stop at providing our customers with various printing equipment but rather it extends in providing training and technical support through our specialist team in order to ensure success for our clients.”

He concluded by saying, “Printing presses in Saudi Arabia mostly look out for trusted printing service providers, when it comes to used equipment. This interest in trusted partners motivated us to open our second branch in Jeddah, in Saudi Arabia, which is managed

by Mohamad Abouarchid. “

UAE: Secure Print Secures Deals For Platesetter And Hot Stamping System Perfect Pack is among buyers who opted for VINSAK solutions Secure Print Equipment Supplier FZE based in UAE affirms that the Gulf Print and Pack show brought in good results for the company. The company stated that its VINSAK brand of products was well received by customers, and many deals were signed during the show. The deals that were signed include the sale of a Radus SV-360 Hologram Hot Stamping system, which was sold to Al Ghurair Printing and Publishing in UAE. The Radus SV-360 stamping unit can be used for various security printing applications such as printing cheque books, visa forms, discount vouchers and other documents. Lakshmanan Ganapathy, General Manager, Al Ghurair Printing and Publishing said, “This is a unique and compact German made system having various features for the hologram hot stamping jobs. This machine is reliable and millions of sheets can be printed on it.”

The company also sold a VINSAK TPS 1160 Thermal Platesetter and VINSAK TPP Thermal Plate Processor to Perfect Pack, a Sharjah based printer. Anil Kumar, Direc-

tor of Perfect Pack used to rely on the conventional processes for his commercial printing business.

With a new thermal CtP, Kumar feels that it will scale up the existing business to a new level. He added, “We are a commercial and packaging printer and with the addition of the thermal CtP we can produce results that will comply with our stringent schedules.

The VINSAK CtP system has very good features that come along with the warranty and competitive price from Secure Print. The new CtP system will help us in cost reduction, improving efficiencies and timely delivery to the customer. VINSAK was our choice for many reasons and I am glad that I can get the service and spares available at a short notice, which is very important thing for a business like ours.”

Naveen Singh, Sales Manager at Secure Print said, “Customers are more interested in the latest thermal imaging technology and the company that can provide the best after sales support which ultimately will help them in delivering efficient operation.

Our products are latest, high end, reliable and have low running costs backed by strong service and support”.

During Gulf Print and Pack, Secure print had exhibited the VINSAK VIS 1200 inkjet system, VINSAK Flexo tower and Hologram Hot Stamping system, Radius Foiling machine, Vacuumatic sheet counting machine and a range of consumables including security inks, security software, substrates and printing plates for offset, letterpress and flexo presses.

Left to Right: Naveen Singh, Sales Manager, Secure Print, Anil Kumar, Director, Perfect Pack, Sankarshanan, Vice President, Secure Print with the VINSAK Thermal CtP System

Switzerland: CTP Manufacturer Lüscher AG Maschinenbau Files For Bankruptcy The company states existing financial condition as cause A press release issued by the company stated, “Despite extensive efforts, supported by the bank, development partners and investors, in new and more attractive applications in industrial print markets, it has not been possible to stabilise the company’s financial position in the prevailing restricted market context. Together with strategic partners, there is a chance of continuing parts of

the company’s activities and maintaining jobs.”

“The Management Board and the company’s managers would like to thank its customers, suppliers, distributors and employees for their loyalty and cooperation over the years.

Management will be working with the responsible authorities over the coming weeks to endeavour to maintain a minimum level of operation.”

ME Printer May 2013

Lüscher AG Maschinenbau based in Gretzenbach, Switzerland has filed for bankruptcy and has requested for the commencement of procedures with the responsible authorities.

The company employs 59 people and produces high-quality precision machines for prepress operations for electronic imaging of offset and flexographic printing plates and for textile and screen printing.

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News Regional

UAE: Kodak Holds Partner Event Emerging geography partners briefed about Kodak’s solutions company’s latest print solutions. Later, Kodak also held a Gala Awards Night to thank its partners for their outstanding performance in the year 2012.

The partner program, which was titled ‘Together to the Top’, was held at the Palace Downtown Dubai. The agenda included presentations on Kodak’s latest solutions for key sectors, including pre-press, packaging, commercial and publishing.

Kodak experts also discussed the trends shaping these markets, and how its partners can capitalize on them.

The Kodak annual kick-off event held from 26 to 27th March at Dubai underlined its commitment to its Middle Eastern, African, Russian and East European partners. More than 38 partners from 30 countries attended the two day event.

The senior management team at Kodak explained the company’s strategy for growing its partners’ businesses, while Kodak’s product experts explained the

Direct and first-hand communication

During the event many customers came forward to share their experience and the impact of Kodak solutions in their business.

UAE-based commercial printer, Spectrum Printing, discussed how it has increased productivity and broadened its portfolio using the KODAK NEXPRESS Digital Production Color Press. Meanwhile Turkey-based Dereli Graphics

talked about its successful implementation of the KODAK FLEXCEL NX System.

Morocco-based partner, Amigraph, was also on hand to discuss how it’s helping its customers to increase their output and enhance their green credentials using KODAK SONORA XP Process Free Plates.

Driving efficiency

Komal Sharma, MD and VP Sales for Kodak in the MEAF region, comments: “Our channel partners are crucial to our ongoing success. As ever, it was great to meet up with them, answer their queries, and find out what issues their customers are facing on the frontline. There’s always a buzz around the Kick-Off Event because our partners look forward to hearing about all the innovative print solutions we have in the pipeline. When they get home, they’ve a much better understanding of how KODAK Solutions can overcome their customers’ specific challenges and grow their businesses.”

Egypt: Police Press to Improve Fraud Control Measures

Mohammad Abu Zahra, (Third from left) General Manager of Police Press among high ranking delegates

A recent seminar “Modern Technologies to Secure Bank Cheques and Documents,” organized by the Police Press in Cairo discussed the exclusive solutions to the

problems of counterfeiting and forgery in the banks.

The event witnessed the presence of high ranking delegates from Egyptian banks, Public Funds Investigation and Faculty of applied Arts from the department of printing and publishing.

A demonstration of these techniques in practice was also organized for the better understanding of the applied mechanisms, which would help in identifying and fixing these problems.

Engineer Mohammad Abu Zahra, General Manager of Police Press, who was present on the occassion said, “All banks face significant risks due to fraud cheques and

documents, thus Police Press along with Troy, an American company specialized in the production of security inks, has managed to produce an ink that will prevent cheque forgery.” These inks will be soon put to use with the National Bank of Egypt, he added.

Mohamed Abdel Rahman, expert in the field of insurance documents, banking and identifying forged documents, emphasized on two types of forgery and added that “The new florescent ink will efficiently prevent the malpractices.

When exposed to the UV rays, the new ink will reveal the tampering with the data, thereby making it easier to identify the fraud.”

Kuwait: Xerox Equips American University of Kuwait With Managed Print Services The university will be able to benefit from the Lean Six Sigma methodology for cost management Xerox-Kuwait, operating under Yusuf A. Alghanim & Sons Company, recently partnered with the American University of Kuwait (AUK), to provide Managed Print Service to the university.

The Xerox ‘Management Print Services’ portfolio used Lean Six Sigma methodology to achieve print fleet optimization, cost management of document services and maximization of return on investment for the university. As part of the partnership, XeroxKuwait provided the university its proactive asset management services, including monitoring, maintaining and managing AUK’s print environment with the support of Xerox’s Global Delivery Center help desk. According to Xerox, the help desk improved device uptime, increased productivity and identified possible errors at an early stage before issues can affect and disrupt operations.

Xerox-Kuwait also worked with AUK

Top representatives from Xerox Kuwait and representatives from American University of Kuwait next to the Xerox products

to improve user productivity and functional capabilities by creating full feature availability across all of the university’s devices. Xerox stated that AUK’s print fleet was optimized by creating a centralized environment and decommissioning aging devices that were not aligned with environmental or energy-use standards for the industry.

In addition, AUK’s document security was improved by establishing

print authentication and an absolute audit trail on fleet usage. Costs were controlled by minimizing the number of devices used across the university and by deploying a cost-efficient fleet with enhanced capabilities. Xerox Kuwait stated that with fewer, more efficient devices in use, integrated with smart management solutions, a clear advantage was achieved on energy conservation and waste reduction.

Middle East Shells Out More For Advertisement Expenses PARC report finds that UAE has increased its advertisement spending compared to last year Recent figures published by Pan Arab Research Centre (PARC) states that the advertisement expenditure in UAE during the first three months of this year amounted to US$379 million (1.4 billion dhs), which shows an increase of 20 million dollars compared to the US$359 million spent for the same period last year.

Saudi Arabia stood next in line with an advertising expenditure of US$ 340 million (which was US$ 323 million from a year ago), while Kuwait

spent US$ 211 million (US$ 219 million last year). Lebanon too reported an increase of 6 million USD. The findings by PARC are based on official media rate cards. The statistical report states that the average ad budget in Egypt decreased due to the unstable conditions in the region.

There was a drop of 70 million USD in ad expenditure spend during the first quarter of this year. Print Media in UAE too benefited from the boom in the market. Newspaper

advertisements were figured to be around USD 218 million, while magazines took in USD 54 million.

“The entertainment sector has pulled up spending in the UAE,” said Shaharyar Umar, marketing director at PARC. He added, “It does look like this trend will keep repeating through the rest of the year.” PARC reports that established brands like Carrefour, Etisalat and Dubai Shopping Festival had the major share among print advertisers.

www.techkon.com

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Events

UAE: GISWORX ’13 Explores Advances in Mobile and Cloud Computing HP and Canon were major sponsors of the event We have a market share in EMEA of more than 65%. HP printing solutions are put into use for the design or construction of buildings at some point

ME Printer May 2013

Thomas Valjak HP

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The GISWORX ’13 (GIS Workshops and Exhibitions for ESRI users) was recently held at the Convention Centre of Al Bustan Rotana Hotel in Dubai. Held every year, the event provides information about the different aspects of GIS technology through several technical workshops. The GISWORX ’13 explored how users in UAE and the region could further extend the use of GIS beyond computers to the mainstream trend towards mobile and cloud computing.

Major companies like HP, Canon, Epson and regional institutions like DEWA participated in the event.

HP was the principal sponsor of GISWORX ’13, which was organized by Technology Integration Events Management (TIEM). ME Printer Magazine, while attending the event, talked to Thomas Valjak, vice president and general manager – large format design printing solutions, HP EMEA to know about the company’s latest advances in the large format segment. Thomas Valjak said that the company was a market leader in the large format printer division and its solutions mostly suit architects, engineering consultants and also the retail market. “Though we address multiple markets, our core market is architecture, engineering and construction. We have a market share in EMEA of more than 65%.

HP printing solutions are put into use for the design or construction

of buildings at some point or the other. Another important market for us is GIS. A new market, which we see emerging, is in the retail segment.”

He added, “The Designjet portfolio is split into two parts, the T series and the Z series. The T series is predominantly used for technical applications, while the Z series is used for graphic applications and provide very good print and photo quality. Our products are very versatile, and high in quality.”

When asked about the increasing interest for latex printers, Thomas opined, “Latex has proven to be successful because of its versatility. It can be used for indoor and outdoor printing with reasonable print quality. Latex compared to solvent printers are very eco-friendly, is easy to use, has good productivity and good print quality. It’s a very interesting technology for graphic applications and many of our customers are adopting it.”

Mentioning the features of the recently introduced T520 printer, Thomas said, “T520 is a huge hit among our product categories.

The printer is getting excellent feedback from all countries that I have visited.”

LFP Solutions From Canon

Canon Middle East showcased its LFP range and Océ wide format

Thomas Valjak Vice President And General Manager – Large Format Design Printing Solutions, HP EMEA

solutions at this year’s GISWORX. It included a new line-up of LFP models tailored and designed to tackle the needs to the Geographic Information Systems (GIS) & ComputerAided Design (CAD) industries.

Canon was the platinum sponsor for this year’s exhibition and the show provided a platform to highlight its Océ range of wide format solutions as well.

Hendrik Verbrugghe, Marketing Director, Canon Middle East said; “Overall, the response to the Canon and Océ products on display at the stand was amazing. Both the GIS and CAD industries are growing with professionals in this market searching for a product with the ability to tackle all their needs in a cost-effective and efficient way without compromising on quality.

We are committed to providing the best in class products, solutions and services to their resellers and end-user customers.”

“The introduction of applications such as Scan-to-cloud, cloud printing and integration with ESRI ArcGIS software for advanced usability and efficient operations showed immense interest among visitors of the exhibition,” concluded Verbrugghe.

UAE: Giffin Graphics Celebrates 35 Years of Activity in The Gulf Attendees included 43 representatives of brands supplied by Giffin Giffin graphics is a well known company in the region with deep roots in graphic arts industry.

On April 10, 2013 the company celebrated 35 years of its activity in the region. The event and gala dinner took place in Hotel Al Murooj Rotana in Dubai. Within a span of 35 years the company has evolved to become a major player in the graphic arts industry representing top manufacturers including KBA, Muller Martini, Agfa and many more. Headquartered in Abu Dhabi and with 6 branches across the region, Giffin Graphics offers a wide variety of products from printing press to paper and other consumables.

Kick starting the ceremony, Najib Awad, company’s deputy manager said, “Thirty-five years ago Giffin Graphic’s entire staff was made up of just 5 people sharing a one-room office in Abu Dhabi. I doubt their job description at that time would have given them any justice. I know that the manager was also loading the trucks, making the deliveries and then coming back to the office to be the manager again.”

“Thirty-five years on and thanks to your trust, in our solutions and services, we have a successful operation and today employ over 200 people. We have busy branches in Saudi, Bahrain, Qatar, Oman, Jordan and the UAE. Our managers may not load the trucks and make deliveries anymore but our team today remains dedicated as it was in its formative years.”

Followed by Najib, Ramzi Kteily, Giffin’s managing partner welcomed more than 350 guests who travelled from different countries to participate in the event. Kteily said, “If I was to name each and every one of you I would have done it, but now with the limited time I have I can tell you only one thing.

It wouldn’t have been possible without you.”

He added, “In the last 35 years we have been through a series of good and bad times. Together we have survived financial crises, currency fluctuations and stagflation and even experienced the fast and phenomenal growth of the company. Something that didn’t change all these years is our relationship and our trust in each other. I am happy and satisfied that all along we have been able to find solutions for all the problems we faced. It was not easy but by God’s grace we succeeded, “commented Kteily, the man behind Giffin Graphics.

Long term partners like KBA, Muller Martini, Agfa, Arjowiggins, QI, Hunkeler and Synt3 presented Ramzi Kteily with various memorabilia. During his emotional speech Kteily also thanked long time partner Mohamed Abdullah al Daheri. It was no surprise that René Thueler, Muller Martini’s marketing manager was asked to be the guest speaker at the event.

Muller Martini was the first major manufacturer represented by Giffin in the region. Expressing his

gratitude Thueler said, “I would always cherish these fifteen years of happy involvement with Giffin Graphics, with Ramzi and with his capable team. We were the first manufacturer to venture with Giffin Graphics in this area and today we are happy to see other pre press, press and consumable suppliers along with them. During this time we had our ups and downs we had our share of heated discussions but at the end we always found what was good and beneficial for all parties, specifically our customers.”

Following passionate speeches the night went on with music and a little bit of magic. 35 years is slightly an unconventional anniversary celebration date but for Giffin it’s an important milestone. We respect that and wish them luck and many more successful mile stones.

From Left to Right Mohamed Abdullah Al Daheri, long time partner of Giffin and Rene Thueler, marketing manager, Muller Martini presenting a memorabilia to Ramzi Kteily, managing partner, Giffin Graphics

ME Printer May 2013

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Events

UAE: DIPA ’13 Recognizes Excellence in Print Industry

There were a lot of ‘new things’ visible at the 7th Dubai International Print Awards this year. A change of venue, newly designed trophy and additional award categories were major highlights this year. Held on April 9th at Madinat Jumeirah (Johara Ballroom), the event saw the participation of more than 500 printing industry professionals from around 8 countries. More than 400 entries from eight countries were scrutinized

by the eight jury members during the past few days. A total of 77 winners across 26 categories have been awarded with 26 Gold, 26 Silver and 25 Bronze trophies.

Ahmad Al Shaikh, Managing Director of Modern Printing Press and former chairman of the Printing and Publishing group was honoured with the ‘Personality of the Year’ award during DIPA’13.

Mazen Haj, Chairman of PPG in his address said, “The

founders of PPG believed that with persistence and hard work you can always achieve your goal. I can proudly say that it’s true on the completion of 10 years of PPG and 7 years of the formation of DIPA. Despite all the obstacles and hardships and the economical challenges faced by the printing industry, we have managed to survive.”

He added, “Printing is an innovative and broad industry that can always invent an

alternative. The consumer market is growing and so is the packaging sector. The label market is also on the rise and commercial jobs are increasing. Outdoor media and stationary jobs were never affected, in fact it is emerging. Therefore there’s no need to fear, we just need to follow the trend and be creative all the time.”

Mentioning about the details of DIPA ’13, he said, “We were able to maintain the number of entries and

the number of participating countries as of last year. We had a significant increase in the number of competing companies, 46 printing houses and 6 new companies enrolled for DIPA ’13 and I believe that this is an achievement. We had an impressive number of high quality entries this year, and I would especially like to thank all of the judges, who had a tough task in selecting our winners, as all entries were worthy of recognition.”

ANNUAL REPORT

DIRECTORY

INNOVATION

Gold The Atlas Group - UAE Silver Zabeel Printing Press - UAE Bronze Dar Al Fajar Printing & Pub. – UAE

Gold Al Ghurair Printing, UAE Silver IPP - UAE Bronze Dar Al Fajar Printing – UAE

Gold The Atlas Group - UAE Silver Rakesh Press - India Bronze Power Print – UAE

Pub. LLC - UAE Bronze Print Outs – UAE

CARD

BOX Gold Power Print - UAE Silver Delta Printing - UAE Bronze Medad Printing & Packaging – UAE

POS MATERIAL

List of Winners OFFSET PRINTING Flyers Gold Printpac - UAE Silver - Modern Printing Press - UAE Bronze Rashid Printers & Stationers LLC – UAE

POS MATERIAL Gold Power Print - UAE Silver Delta Printing Press LLC - UAE Bronze Rashid Printers & Stationers LLC – UAE

POSTER Gold Galadari Printing & Pub. LLC - UAE Silver Modern Printing Press - UAE Bronze International Printing Press – UAE

MAGAZINE

ME Printer May 2013

Gold International Printing Press - UAE Silver The Atlas Group - UAE Bronze Raidy Emirates Printing Group – UAE

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BOOK Gold Delta Printing Press - UAE Silver Dar Al Akhbar Al Khaleej Printing & Publishing House - Bahrain Bronze Gulfscan LLC – UAE

Gold Zabeel Printing Press - UAE Silver The Card Co. - UAE Bronze Asiatic Printing Press – UAE

CALENDAR Gold Delta Printing Press LLC - UAE Silver EI Yaman Group Lebanon Bronze S. T. Reddiar & Sons – India

BROCHURE Gold Delta Printing Press LLC - UAE Silver Rashid Printers & Stationers LLC - UAE Bronze Zabeel Printing Press – UAE

CATALOGUE Gold Galadari Printing & Pub. LLC - UAE Silver Rashid Printers & Stationers LLC - UAE Bronze British Industries – Kuwait

NEWSPAPER Gold Galadari Printing & Pub. LLC - UAE Silver Dar Al Fajar Printing & Publishing - UAE Bronze Al Ghurair Printing & Pub. LLC – UAE

NEWSLETTER Gold Printpac LLC - UAE Silver Delta Printing Press LLC - UAE Bronze Power Print – UAE

HANDCRAFT JOB Gold Rashid Printers & Stationers LLC - UAE Silver Power Print - UAE Bronze Zabeel Printing Press – UAE

OWN PRINTED MATERIAL Gold Hala Printing Company - KSA Silver Zabeel Printing Press - UAE Bronze Power Print – UAE

DIGITAL PRINTING Gold International Printing Press - UAE Silver Modern Printing Press - UAE Bronze Print Outs – UAE

ANNUAL REPORT DIGITAL Gold Modern Printing Press - UAE Silver Digital Office LLC - UAE Bronze Spectrum UAE Limited – UAE

CARD - DIGITAL Gold The Card Co. - UAE Silver Digital Office - UAE Bronze Al Ghurair Printing & Pub. LLC – UAE

BROCHURE - DIGITAL Gold Spectrum UAE Limited - UAE Silver Modern Printing Press - UAE Bronze The Atlas Group – UAE

CATALOGUE - DIGITAL Gold International Printing Press - UAE Silver Al Ghurair Printing &

CALENDAR - DIGITAL Gold Modern Printing Press - UAE Silver Four Films Printing Group Co. WLL - Kuwait Bronze Print Outs – UAE

FLYER - DIRECT MAILER DIGITAL Gold Modern Printing Press - UAE Silver Digital Office LLC - UAE Bronze Spectrum UAE Limited

FLEXO PRINTING FLEXO NARROW WEB Gold Raqam Intl. Label & Ribbons Factory - KSA Silver El Yaman Group Lebanon Bronze Kimoha Entrepreneurs Ltd – UAE

FLAT BED DIGITAL INKJET POSM FREE STADING UNIT Gold Break Media FZ LLC - UAE Silver Al Mithaliyah Printing Press - UAE

UAE: MACtac And Al Shabak Celebrates 15 Years of Business MACtac, the specialized company in providing self-adhesive solutions and Al Shabak General Trading organized a special event last month to celebrate 15 years of successful business ties in Le Meridian Dubai. The event was attended by representatives of MACtac and Al Shabak along with a number of customers and media.

Vishy Raman, general manager of Al Shabak General Trading said, “We and MACtac are more like a family. We have invested all our resources, efforts and energy in building the MACtac brand. I still remember when we started our relationship for the first time in 1988, we used to import only two containers but today we import more than 40 containers. “ He continued, “The market needs new products with high quality. The competition is increasing especially from Chinese products, and it is our duty to keep our customers informed about the different kinds of products that can be used in their business. People here always ask about the latest products available in the market, for example if they see some car wrappings with high quality material they would immediately request for it. They look forward to obtain high-quality materials and we have succeeded in providing the requisite material. “ William Vandeparre, Vice Presi-

dent, Mactac Europe added, “As Vishy said we are more of a family.

We do not deal with distributors who only move boxes, but deal with those who have confidence in the products they are dealing with and the market. “ He continued: “Dubai is still an attractive and active market compared to central European markets. It’s a market that gives you many innovative ideas and also opens up many possibilities.”

He continued, “The signage market in general is developing, and competition in digital signage such as LED is also growing. We are in a market where every week you will find new applications and solutions. We as a manufacturer

would like to help our distributors in creating new ideas and provide them the latest solutions. “ “For example we in MACtac made an innovative technology in pattern application for absorbing odours. This self adhesive solution with molecules can absorb bad odours. Thanks to our suppliers and producers, we have been able to generate new business opportunities for printers.”

Taking about the relationship between MACtac and Al Shabak in the coming years, Vishy said, “As I said earlier, we are one family. We did not think in promoting any other brand, and we’ve always brought good news for MACtac and will keep continuing that.”

State of Qatar: Printing Press Donated For Charity Purpose Charity gesture first of its kind in the country programs.

Al Arab newspaper quoting Mohammed Lahdan Al Mohannadi, the manager of the General Authority of Islamic Affairs and Endowments said that it was a unique charity gesture, and the first of its kind

ever made in Qatar. He expressed his sincere thanks and appreciation for this gesture, and explained that the management of the Endowment authority has documented the charity proceedings and will do the necessary measures.

ME Printer May 2013

In what can be termed as a gesture of charity, a printing press with full equipment and production facility was put on sale for charity purpose. The owners of the press will be using the sales proceeds for various charity activities and

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TRADE TALK Buzz TownSimplified CrossIn Media

Canon’s David Preskett says there are opportunities for printers in the Middle East to adopt a different marketing strategy

ME Printer May 2013

DATA & CREATIVITY ARE THE DIFFERENTIATORS

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ME Printer Magazine had a one-onone interview with David Preskett, European Professional Print Director of Canon Europe during the recently concluded Gulf Print and Pack 2013.

Talking to us he detailed the reasons behind their large presence at the show.

The interview also throws light into the details of the fifth Canon Insight report, the findings of which was announced by David Preskett earlier at the show.

The Canon Insight Report was prepared for the first time by Canon Middle East based on a survey conducted on Middle East users.

What is your impression of Gulf Print so far?

There is a good atmosphere here and there is general optimism.

People are talking about business and the number of visitors is encouraging.

This year Canon is promoting its cross media solution, however there is still lot of confusion about cross media because it can mean different things to different people. In simple terms what is cross media for Canon and how do you sell it to a print house down in Sharjah with a couple of GTO’s and one or two color offset presses?

You’re right. There is still confusion about it, even in Europe. Let me give you a simple definition about cross media solution. It is the integration of a number of medias that are linked together to increase the

responsiveness of a campaign.

One simple example would be a printed document with a link to a personalized web site via a QR code where the link is registered.

We are working with many partners who can offer the complete cross media solutions. We have shown our solution at drupa and it was by no means complicated.

Customers can design it based on their business plan. Cross media is not for everybody but everybody can go for it. You can also define cross media based on the number of output media used, be it wide format, cut sheet, or something else. We use exhibitions such as Gulf Print and Pack to show our applications. In this show we are offering 60 different applications.

Also through our Essential Business Builder program we help our customers to grow their business using a suite of tools and educa-

tion workshops, as well as affordable expert consultancy. Now the printer that you mentioned is a typical small commercial printer.

I’m not using small in a negative way. These companies are very flexible and they have the opportunity to grow. If they invest in our technology our responsibility is to help them grow. Buying a technology is a small part however what you do with it will be crucial for your future success. Commercial printers, big or small are using our technology. Even large web offset printers using our digital presses as separate operation for short run and on-demand printing. Today many companies are running offset and digital next to each other.

The discussion however revolves around the breakeven point.

you can feed the image to our wide format printers and print beautiful posters. Today people are able to put together everything from image capture to image output and make money. For us this trend is very positive. Our product range is very diverse and we spend 10 to 15% of our turnover on R&D. Our entire portfolio is linked to imaging technologies and people recognize that.

How is the integration between Océ and Canon playing out?

It works very well. There are customers that are buying a combination of Canon and Océ technology. For example Prisma workflow from Océ is now work-

continuous inkjet printer here in the Middle East. However our customers are looking more for applications, wide format printing, web to print solutions and so on.

We understand our customers’ requirement and the show is not about technology only. Dreamlabo 5000 on the other hand is a very high quality specialized printer for production of photo books.

We launched it in Drupa and we received positive feedbacks. We have already installed two units in Europe and we are talking to our customers about the business model around it.

Earlier in your presentation about the Insight Report you

And what is the breakeven point?

I’d say it’s between 250 to 300 units for a 4 colour, 4 page brochure.

You recently pulled out of IPEX 2014 exhibition, however you have a massive presence in Gulf Print 2013; does this mean Canon is looking for growth in emerging markets rather than Europe?

That’s not true. Our digital colourbusiness in Europe grew 15% last year. Europe is a very important market for us. However in the emerging markets we also see a healthy growth. Exhibitions such as Gulf Print allow us to get closer to our customers in this region.

That’s why our presence is larger here. When there is optimism in a market such as Middle East we have a lot to say. We make decisions on individual basis and we constantly challenge our business and the way we think.

When will we see the high end range of Canon and Océ’s products in our region? Equipment such as continuous feed high speed inkjet printers or the Dreamlabo 5000 printer for production of photo books?

There is no reason why we shouldn’t exhibit a high speed

mentioned some of the findings of the study were shocking, why?

First of all I was pleased to find out there is such a big demand in this region for printed products.

That means there is opportunity for Canon and our customers to capitalize on this demand. The area that I was shocked about is the understanding of digital printing capabilities. According to the report, 59% of the print buyers apparently are not aware of digital printing capabilities such as short run, print on demand and variable data printing.

If this is the case there are lots of opportunities for print service providers to market themselves differently. The quality is given now a days. Printing is actually the output end of a long added value process. Data and creativity are the differentiators.

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The brand Canon is synonymous with camera, does this preconceived notion makes it difficult for the company to promote itself as a major digital printing equipment vendor as well?

Not at all! This is part of our strength that people recognize the quality of our cameras. In IPEX 2010 we displayed cameras in our stand and it was amazing to see how many print professionals were actually playing with our cameras. This offered us the best opportunity to start a conversation about the camera and how

ing in tandem with imagePRESS. Prisma’s unique operator interface is very efficient. Image PRESS is a high quality fast machine and easy to use. There is also technology exchange between Océ and Canon. In drupa we launched a finishing unit which is attached to the back of an imagePRESS. This piece of kit uses Océ interface technology and it allows us to connect third party finishing devices to imagePRESS. In R&D we are using the synergy between both companies.

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GPP 2013 Celebrating Print Diversity

Gulf Print & Pack 2013 is over and judging by the results and who did what, things look good for the regional printing industry

INDUONSTTHREY

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REBOUND

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GPP 2013 this year was held on a backdrop of uncertainties. Some of the major players in the regional and international graphic arts industry chose not to participate in the show while others took the most out of it. Companies such as EFI, Canon and Kodak announced a number of deals during the 4 day event. Canon Middle East signed seven deals worth Dhs7million on the first day alone, while Nilpeter ME valued its onsite sales and new business leads at being worth approximately US$5 million.

According to Tarsus, the organizer of the show visitors came from 93 countries (83 in 2011 and 65 in 2009). With a marked rise in visitor numbers from Egypt, Nigeria and Turkey, overall attendance from outside the United Arab Emirates was just under 48% of the visitor total. The visitor mix was encouraging. 9,408 people from all over the region and African countries attended the show. The attendance was in line with expectations however some exhibitors were not very enthusiastic about the number of visitors.

Many companies introduced new products including Jetrion label press from EFI and new blanket roller from BÜttcher. Kodak Nexpress also proved to be a crowd puller. An interesting feature of this year’s event was the variety and diversity of equipments on show. From large format printer to label press and latest cross media solutions were available. However there was no sign of any offset press, except in the used equipment section. However there was also clear indication that the regional print industry is on the rebound. And here is our final round up.

Dutch used equipment dealers took part in Gulf Print and Pack 2013. They opted for small stands but they had big appetite and huge enthusiasm. Almost all of them were satisfied with the result and told us that this was their best GPP show so far. Middle East has always been a great market for used equipment dealers and it seems that it has become even more lucrative.

During the 4 day event we talked with many exhibitors and visited many booths. The sad thing is there are some very innovative ideas presented in exhibitions that many visitors miss or don’t find enough time to know more about it. One of these innovative solutions was launched by Digitec, a professional prepress and digital printing company with headquarters in Dubai. The solution is computer generated modelling for the advertising agencies. CGI has been widely embraced by the games and film industry but in the world of photography it seems that it has been overlooked. Digitec with the cooperation of Dutch photographer Rob Marinissen has created a new division called X 60.

This division offers professional CGI services to companies who are looking to that extra edge in their advertisement campaign. Some of the works we’ve seen were truly amazing. However CGI does not come cheap, so if you want that extra edge you might have to allocate extra budget as well.

According to official announcement, this year’s event achieved record breaking attendance. The attendance was healthy during the first 3 days. But the 4th day the number of visitors dwindled. To quote Roger Pellow, chairman of the event, “You got to organize a 4 day event to get a 3 day show”.

By the way companies who did not participate in the show took advantage of the opportunities that Gulf Print created by celebrating gala dinners and side events to network with their customers and industry professionals who travelled to Dubai to visit the show.

The morale here is that exhibitions are good for industry in general and we all should support it one way or another.

ME‌PRINTER STAND

Visitors to Gulf Print and Pack stopped by the stand of ME Printer to exchange greetings and to renew their relationship. We met many important personalities, who were there to know about the latest trends and trendsetters.

It included Dr. Mansour Kadasa, Director General of Arabian Printing and Publishing House in KSA, Joseph Sader, President of Lebanese graphic arts syndicate, Eng. Shawkat Al Ramini, GM of Institute of Printing Technique, Oman, Mohamed Aboukhalid, GM of Al-Khat Printing press, Kuwait, Adnan Abu Ragheb, Chairman of Jordan Printing and Packaging Academy among others.

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Gulf Print & Pack 2013 was a different show in many ways. We have been associated with GPP for more than a decade now.

It’s interesting to see how it has evolved to become a reflection of the printing industry in the region.

This year there was a good mix of technology. Whether this is a good sign or not is open to debate. Canon as the gold sponsor and the largest exhibitor drew lots of attention, which is normal.

However in absence of Xerox, HP, Heidelberg, Agfa, Fujifilm and others Canon must have felt rather lonely. Kodak was also present and its NexPress machine proved to be a crowd puller.

The company which is emerging from chapter 11 had embarked on an aggressive marketing campaign and it seems that the marketing initiative is paying off. There were hardly any offset presses on display. Maybe we all have to get used to the idea of not seeing offset presses in exhibitions. EFI split its big stand in to two. In one side the company premiered its Jetrion label press and on the other side a VUTEk large format press.

The good news is that the company managed to seal deals for its large format line of machines and meanwhile received good response for the Jetrion from the crowd. EFI’s experience proves that the exhibition attracted different breed of visitors from across the MEA region.

China’s presence was huge.

However one thing that Chinese have to focus more is marketing and “buzz” technology. There is not any doubt that those visitors who attend the show will also pay a visit to the Chinese pavilion as well. The diversity of Chinese exhibitors was excellent, although consumable suppliers outnumbered others. But China’s pavilion had something for almost all the visitors. The problem is China’s participation is not loud enough.

Other companies, especially Europeans are skillful in stealing the show. Chinese companies have some learning to do when it comes to marketing.

Under the umbrella of UPEX a number of British, German and

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Gulf Print and Pack 2013

A SOLID SHOW FROM DIGITAL PRINTING SUPPLIERS Digital printer manufacturers were the dominant lot at Gulf Print and Pack this time, and they took a major chunk of the show space by exhibiting their latest wares and solutions Canon sells more than 28 imagePRESS PRINTERS

The theme, ‘Canon understands its customer’s business’ was reflected throughout the various specialised zones of the stand. The focus was on enabling customers to see the bigger picture and the business opportunities it presents, especially in growth areas such as cross media communications.

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Nexpress Turns a Hit For Kodak

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Canon Middle East is celebrating the company’s most successful Gulf Print & Pack participation to date by signing over 16 deals onsite and by having generated more than 600 sales leads during the 4-day biennial event that broke all targets. More than 28 imagePRESS machines were sold at the show, far exceeding expectations. Sales were strong across the full range of production presses, from the imagePRESS C0101, all the way up to the flagship Océ Arizona 480 GT, particularly from markets including UAE, KSA, Lebanon, Egypt and Kenya.

“We participated at Gulf Print & Pack with high hopes and I’m delighted to report that those hopes have been more than fulfilled. Over the course of the show we exceeded our targets, with over 103 print systems being sold. By showcasing Canon’s innovative input to output solutions in real-life scenarios, along with a strong array of solutions by our partners, we were also able to illustrate new ways in which customers can enhance their businesses, increase productivity and turnover and develop new markets,” said Hendrik Verbrugghe, Marketing Director, Canon Middle East.

“Footfall on our stand was consistently high, and visitors came from all over the region to experience how Canon can help them better understand their customers, which will further act as a catalyst to accelerate their business growth.

We manufacture some very powerful pieces of machinery but the real key to success for our customers is in knowing how to unlock that power and harness its full potential,” added Verbrugghe.

Kodak participated with new found confidence in the exhibition. The company which is edging close to profitability was recently awarded an extension by US Bankruptcy Court to file a reorganization plan.

In its latest bid to exit bankruptcy protection Kodak is selling some of its document imaging assets to Brother Industries Ltd. The deal’s worth 210 million USD. Gulf Print and Pack was successful for the American manufacturer. The company sold a number of high end equipment including NexPress, its flagship digital press as well as CTP systems and consumables. Kodak showcased a number of products in its booth nevertheless the star of the show was The KODAK NEXPRESS SX3300 Digital Production Color Press.

The machine on display was equipped with the 5th unit which can be used to print spot colours, as well as gold and pearlescent effects.

Kodak put up a strong show. Earlier the company had announced that it will not participate in IPEX 2014. One way of interpreting Kodak’s strong participation in Gulf Print & Pack 2013 is that Kodak sees more growth opportunity in developing markets including the Middle East.

EFI Defines Presence with Jetrion and VUTEk range For the first time in the Middle East EFI showed the Jetrion during the Gulf Print and Pack show. Paul Cripps, vice president and managing director EMEA of the company said that they received very good response from the show. “We sealed some deals during the event and the response from visitors and customers showed us that the market is quite upbeat.”

Expressing his opinion about the recent trends in business, Paul said, “Our business has always replicated the economy of the country it has traded in. EFI offers various products under different categories including industrial inkjet, software and under the Fiery Digital Print solutions.

In 2005, when the Fiery business was flat we were able to compensate with the revenue of our industrial inkjet segment.

As far as sales, this year we were good on the software side.”

Mentioning about their participation at

GPP, Paul said, “We are showing some of our software solutions and also Canon is showing our web submission technology here. We received interesting enquiries from other re-sellers for our software line.

I think that software and automation is becoming more and more important in the Middle Eastern markets. The Jetrion 4900 ML with inline finishing and the GS2000 LX printer attracted good crowd and people in this region loved the machines.”

Talking about the annual EFI worldwide user’s conference - EFI Connect- he said, “Connect is for all of our customers, although we didn’t have much pick- up in terms of our Middle East customers. I think that as we continue to develop our software opportunities in the market, the connect program will add more value to our custom-

ers in this region. It’s just a matter of time.”

He added, “The Gulf Print and Pack show generated very good response for us though I think that the timings of the show need to be adjusted so that more visitors can attend the event.” This year EFI shared their stand space with partners Saga Digital Jlt and Sarah Manufacturing to showcase their latest products and services. They had representatives from countries like the UK, US, Brussels and Germany to attend visitors and customers.

ETG Scores High and Bags Many Deals The absence of big players in the show was bad news for some exhibitors however for others including ETG it came as a boon. The company managed to secure numerous deals and booked more than 100 enquiries.

Jayaprakash, company’s general manager for sales and marketing says the show was a right choice for the company, because top decision makers formed majority of the visitors. “We managed to sell more than half dozen equipments during the show. We have sold 4 Konica Minolta C 8000 presses to Al Sahaba printing press in Bahrain, International Printing Press in Dubai, Al Muntada Al Islami in Sharjah and Expert Print in Dubai.

We have also sold one PTR 8600 Screen platesetter to Arabian Impressions in Bahrain.

One MGI DP 8700 Excel digital press to Gulf

OKI Demonstrates Prowess of White Toner OKI has been a regular participant at Gulf Print and Pack show, and have used the show as a platform to exhibit their latest products and solutions. This year the company showcased their C711 White Toner A4, C920 White Toner A3 and a C910 A3 colour printer at the show. OKI says that the white toner printers are ideal for printing leaflets, labels, POS and displays as well as it caters to the demands of design agencies and buyers of printed products. Live demonstration was held during the event, and visitors got the chance to see the samples being printed on different media types.

“In the past, products have been based on inkjet, dye sublimation or transfer film-ready technologies,” said OKI Middle East General Manager, John Ross. “These have niche applications in areas such as garment decoration or printing proofs for packaging application which are typically expensive both to purchase and maintain and the production time is lengthy.

“The new OKI white toner-based products by contrast are versatile, easy to use and, as there is no drying time required, enable much faster and more cost-effective printing. At the same time, the robust solid print output is just as good as foil blocking, making it a credible in-house solution for a

wide range of white print applications.”

Adding inputs about the show Ceirah Hutchison, Marketing Executive, OKI Middle East, India and Africa said, “We received good response from the show, especially for the white toner printers which is a ground breaking technology introduced by OKI to the market. The white toner printers enable small and medium business customers to print high quality prints and at an affordable price, and are suitable for graphic based industries.”

She added, “During the show we received many positive leads and in the coming months we will be following them up with the customers and our distributors. We received customers from Saudi Arabia, Qatar, Africa, and from across the UAE. We could also see SMB customers, who were seeking methods to print their materials in-house rather than outsourcing it.” OKI exhibited along with Magic Touch this year.

IMPZ Sees Growth Trends in Industry

them to convert their freehold commercial tower license to DED licenses,” maintains Al Falasi According to Al Falasi IMPZ have been conceived to be a community from the outset and it never really strayed away from this vision. “We already have 6 residential towers in the IMPZ and it is set to grow. Access to the site has been improved. We are also strategically located. IMPZ is close to Jebel Ali airport. It can cater to the demands of the whole region and beyond. During drupa 2012 we received enquiries even from European companies. Gulf print and pack is also a very good opportunity to show our support to the industry and our partners,” concludes Al Falasi.

ME Printer May 2013

colours in Qatar, one Duplo collator to Quick Copy in Saudi Arabia and the list goes on.”

“We also signed new partnership agreement with MGI as well as Foiltone Limited.

MGI is a leading French manufacturer of digital presses and Foiltone manufactures advanced retrofit system for all makes of offset presses. EPP is already using Foiltone products. We are also in discussion with some top flexible package printing manufacturers to represent them in this region.

We will soon make an announcement on this following final agreement. We also plan to focus more on packaging, security and digital printing,” comments Prakash and adds that in light of the company’s aggressive expansion, ETG is hiring engineers, sales people as well as print professionals who are looking for challenging opportunities and an exciting career.

IMPZ is a regular exhibitor at Gulf Print and Pack and this year is no exception.

Saeed al Falasi, IMPZ’s executive director says the demand for offices, warehouses and pre-built units is on the rise. “Things are moving fast. Our business partners want to expand and there are also many new comers. There is more demand for pre-built units. People prefer the plug and play style rather than starting everything from scratch,” comments Falasi.

Falasi also explains that during the recession when the companies were hard hit IMPZ stood by its business partners and now, the companies once again are on upswing and are looking for expansion. “I want to make it clear that we at IMPZ do not consider ourselves as landlords. Our customers are our business partners. More than 70 companies are already operating from IMPZ. They include printers, publishers, PR agencies, event management companies and so on. We help and encourage them to relocate their offices, or other centres around Dubai and TECOM also assist

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Gulf Print and Pack 2013

Packaging is King Packaging solutions are at galore these days and a considerable interest has stirred up in the market for the latest packaging and print solutions. GPP provided answers for many package printers in the region, who were looking for right solutions for their business

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Bobst Sees Better Future For Packaging in Region

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Bobst is a regular exhibitor in Gulf print. The company believes that the show is a good meeting point and offers many networking opportunities. Moez Jebali, Bobst’s sales manager says they have achieved what they set out for prior to the show. “We received expected number of visitors, and most of them travelled from outside UAE, mostly from KSA. Gulf Print and Pack 2013 once again proved that it enjoys a regional profile. For the first time we hosted many visitors from African countries and this time with prior arrangement. The show time more focused on package printing. There were no sign of filling or food processing machines, which is a nice change. We had very fruitful discussions with our customers, and also met very few new customers albeit small ones.”

“Bobst offers a wide range of products and the customers who visited us were mostly involved in the production of folding cartons as well as flexible packaging and corrugated cartons. However as the Sinocorrugated exhibition in China was held concurrently with Gulf Print and Pack, many preferred to visit that show. That’s why we didn’t meet many customers within the corrugated sector.”

Bobst also has a factory in China since 1995.

Bobst’s Chinese factory manufactures entry level diecutters and hot foil stampers for international markets. Other than China, Bobst has built factories in India and Brazil.

Most of the equipment sold in Middle East is assembled in India, where they also manufacture folder gluers. The highly technical and sensitive parts are made in Switzerland and sent to factories in China, India and Brazil for final assembly. In Brazil

factory they make mid-range die cutters.

All the top range equipment of Bobst are still made in Switzerland. In 2010 Bobst Group also purchased Shanghai Eternal Machinery Co., Ltd which is specialized in manufacturing automatic/semi-automatic flat bed diecutting & creasing machine, foil stamping machine, folding & gluing machine, along with corrugated paper board peripheral equipment and stitching machine. However Moez Jebali says the Eternal Machinery products are not sold through traditional Bobst sales channel in the Middle East.

“Eternal machinery has its own sales structure throughout the world. While Bobst Group is a major shareholder of Eternal machinery Co. its products are not sold through our office in Dubai. The reason Bobst bought the company other than being a sound investment was to improve the penetration into the lucrative Chinese markets for entry level folder gluer and hot stampers,” explains Jebali.

Jebali says the UAE market is on the rebound and Saudi is also a good but steady market. Last two years Bobst also enjoyed healthy sales in Kuwait. According to Jebali there is still little movement in Iraq’s packaging market. Iraq has been importing consumer products from other counties including Syria and Jordan. However the current crisis in Syria is forcing Iraqis to rely on their resources.

“Unfortunately two of the best markets in the Middle East are gripped with political problems. The instability in Pakistan was a major cause for the slowdown in our business during last few years. However we are confident that once the stability returns, Pakistan has huge potential for growth.

We recently sold an Expertcut 106 PE with advanced registration system to Package Limited in Lahore which is the biggest package printing Company in the Middle East.

With an arsenal of packaging equipment including 12 Bobst diecutters the company boasts an impressive package production capability. There are many exciting activities in Iranian market as well, however due to the tough sanctions the prospect of any significant deal is next to impossible for the time being,” concludes Jebali.

Manugraph Solutions Offer Value For Money

The Manugraph and Mercongraphic stand at Gulf Print and Pack had on display the Autoprint VDP 65 for variable data printing and also solutions from the Chinese firm Masterwork.

Pradeep Shah, Managing Director of Manugraph observed that the visitor turnout was quite satisfactory and that they received customers from regions like Africa this time. “At Gulf Print and Pack we are promoting the diecutting, foil stamping and other solutions of Masterwork along with the solutions of Manugraph. Our focus is to penetrate more into the packaging segments and we think that by participating in shows like this we could reach to a wider customer base.”

Explaining about the competency of Masterwork, he said, “Masterwork is a well known brand and it competes with some of the top European manufacturers in this segment. I think with this partnership we could cater to the market demands in this region. “ Detailing about their business strategy, he said, “We plan to reach out to our customers mainly through trade shows, both big and small. Manugraph has over 15 years experience in the Middle East and we have been successfully providing service to our customers during these years. To succeed in the market first you have to understand the market, know what’s going on and find solutions that you can offer the market.

Your solutions should offer value for money.”

Digimatrix Believes in Providing Total Solutions

TCS Offers a Gamut of Solutions

Techno Converting Service Company (TCS) has over 18 years experience in the field of flexible packaging supplies and they serve industries in printing, converting, flexographic, rotogravure and packaging sectors. The company operates from UAE, Egypt, Syria and

Saudi Arabia and is planning to expand its services further into the Middle East region. TCS represents many multinational companies and distributes their products and services to its customers.

They are partners with Windmoller & Holscher for flexo and rotogravure printing machines, the Italian company Nordmeccancia for laminating machines, D.W. Renzmann for solvent distillation units, cleaning machines for rotogravure, Heliograph Holding, J.M. Heaford based in England for plate mounting and proofing machines, Zecher based in Germany, Recyl in France, Biessse in Italy, Esterlam and Rogers Corporation among others.

TCS team was at the Gulf Print and Pack ’13 show exhibiting their latest products and services. Talking to ME Printer, Hatem Hamed, Marketing Manager of the company’s Riyadh office said, “Though the number of visitors was limited, we met some quality crowd at GPP. Our company, Techno Converting Services caters to flexographic and rotogravure printers, lamination and coating industries as well as film printers, foil printers, shopping bag printers, label printers etc.”

Eng. Khaled Rashed from TCS explained more about their presence in the region, “Both flexo and gravure presses have a market in this region. We are well represented in this area and have done installations in various companies here.

Apart from flexible packaging solutions, we also offer consumables to our customers.”

IRAN STAGES BIGGER PRESENCE AT GPP The Iranian pavilion was bigger than ever, which is odd considering the sanctions imposed on the country. Ten Iranian companies, which included manufacturers, printers, trading companies as well as representatives from Iran Print Industry Exporters Union and Iran’s Ministry of culture and Islamic Guidance participated in the show.

Following China, Iran had the biggest pavilion in the exhibition. The Iranian exhibitors received visitors from different GCC nations as well as from Africa. Bobak Abedin, vice chairman of Iran’s Print Industry Exporters Union said, “This year we have added 3 more companies to our pavilion. Following China we had the biggest pavilion in the exhibition.

The loss of Iran’s currency has created lot of problem for all industries however the silver lining here is that Iranian

companies can offer their products and services at a much lower price. Iranian printers are also able to deliver printed products for a fraction of the price available elsewhere. Iranian exhibitors received lots of interest from visitors.

One of our exhibitors Sultan Chap, who happens to be one of the biggest package printers in Iran, registered more than 90 enquiries. We are also planning to participate in Label Expo, which is to be held in Brussels.”

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Digimatrix Technologies exhibited 4 major machines at this Gulf Print and Pack.

It included a Dilli UV hybrid printer with white and varnish options, CNC router completely automated and with a scanner and knife to cut soft materials and a creasing wheel, 60w CO2 laser with camera and 130w CO2 laser with up and down table and an optional rotary system.

Mousa Joudeh, Sales Manager of Digimatrix Technologies said to ME Printer, “We had displayed solutions that catered to the entire printing, graphics and packaging industry at Gulf Print and Pack. Packaging is not just about putting your product in a box. Consumers perceive product packaging as part of the product. A nice packaging that leaves a lasting impression on the consumer will not only make the product stand out from shelves and boost sales but it will also enhance the consumers’ impression of the company’s image. Our focus enabled customers to see the bigger picture and the business opportunities each of these machines presents, especially in growth areas such as cross media communications.”

Explaining more on the solutions offered

by Digimatrix, Mousa said, “During the exhibition we emphasized the use of corrugated boards, PVCs and plastics to create ideal packaging through customization and how to manufacture packaging according to specifications and needs of the end product, especially using our flatbed.”

“Some of the customized packaging solutions that you can achieve using our solutions are printed and cut corrugated cartons, CD/DVD cases, display boxes, gift boxes, pharmaceutical boxes, cosmetic boxes, food and pastry boxes and wine boxes,” added Mousa.

Talking about the recent trends in the market, he said, “In the print and pack industries, labels have the greatest penetration, followed by corrugated printing, especially on the point of sale displays.

Our two high selling machines make it completely possible to make unique customized stands with the printing done on the flatbed and the cutting and

creasing done on the CNC router. There is a significant use of digital production in the label sector and UV flatbed printers have now largely replaced screen in visual communications and is now aiming the packaging sector.”

Mentioning the company’s performance at the show, he said, “We had a good turn up of visitors and carried out many business deals, especially with customers from Africa and the Middle East region. It was a very successful expo and our customers could get acquainted with our machines’ capabilities and during the show we also emphasized more about our ‘go green’ campaign in support of the future generations.”

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Gulf Print and Pack 2013

The Devil is in The Detail Attention to finer details makes print stand out from the rest.

The finishing and processing aspects of print; be it web control, colour management or binding was well exhibited QuadTech Technology Focuses on Quality

our equipments can be controlled and monitored remotely, which makes us accessible from anywhere.”

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Techkon Triples Turnover in Middle East

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The company QuadTech designs and manufactures control systems for various sectors including commercial, newspaper, packaging and publication gravure. Hemant Desai, General Manager of QuadTech branch in India while participating at Gulf Print and Pack observed that the show was better than previous years. “We received many quality visitors at our stand this time and overall we had good response.”

Detailing about the company, Hemant said, “Ours is a branch office of QuadTech USA located in India. From India we operate into countries like Bangladesh, Sri Lanka, Nepal, Middle East and some parts of Africa.”

Hemant said that QuadTech has so far done over 343 installations in Africa and Middle East together, and that it has over 80% market share in press controls and 90% market share in flexible packaging market. “Our press control systems help in quality management, consistency of print management and wastage reduction. Our equipment are supplied by press manufacturers to the end customers, which mean that about 80% of our sales are done through press manufacturers.”

Hemant mentioned that QuadTech controls systems are used by major press manufacturers such as GOSS and Manugraph. “Our products are continuously upgraded and are made compatible to work with the latest technology, software or be it the latest communication software. When we started operation in 1993, ours was just a technical office support and since then we have emerged to provide service and support to a wide geographical area. Almost 60% of our staff consists of technical experts and

Techkon GmbH based in Germany manufactures opto-electronic measuring devices for the printing industry and supplies densitometers, colour measurement systems and software solutions for application in pre-press and print.

Albin Baranauskas, managing director of the company while talking to ME Printer said that this year they received more visitors than expected. “At Gulf Print and Pack we saw many visitors who were interested to know more about the tools for quality measurement and quality control. We met both new and existing customers and we felt that the awareness for quality control products have risen in the region.”

When asked about the solutions exhibited by them at the show, he said, “We showed instruments for quality control used in the print industry, densitometers, spectrophotometers and everything that you need to check the whole workflow system.”

Albin observed that the Middle East market is becoming more and more important for the company. “Since the last Gulf Print and Pack show, which was

Print Enhancement Solutions by E+L Erhardt + Leimer Company based in Germany provides customized solutions for web control, web guiding and spreading, web tension measurement and control, cutting technology, measuring and inspection technology as well as print image monitoring. Talking to ME Printer, Dirk Schröder, sales division manager – paper/film division of the company observed that shows like Gulf Print and Pack give them an opportunity to exhibit their latest innovations and products.

“Our main purpose behind attending the show was to make ourselves more familiar in this region. The Middle East region is becoming an interesting place to trade and we got the chance to meet many potential customers during the show.

By participating in such exhibitions, regional dealers and visitors will come to know more about the service and products that we offer and as a company it’s also important for us to identify the big companies here,” said Dirk.

He also commented that in future the show timings need to be adjusted in such a manner that more visitors can attend the exhibition. Talking about the range of companies that make use of their solutions, Dirk said, “Companies that use our products include Gallus in label printing, manroland in offset along with a big number of Chinese companies and many OEMs in Germany and America.”

MBO to Focus in Niche Markets

held in the year 2011, we could triple our turnover in this market. That was the major reason which made us come back to the show.GPP is more of an international show now as it attracts people from all over the Middle East, from Africa and even countries like Georgia and Armenia.

In the coming months we will be collecting the leads that we received from the show and will be following up them with the customers and also with the dealers in the respective region.”

MBO has been providing book binding and finishing solutions for more than 40 years now. The MBO group today (which comprises MBO, MBO Digital and Herzog and Heymann) offers a wide range of solutions and products including folding machines, thread sealing machines, cross-cutters, plow-fold devices, un-winders, pile deliveries, mailing and gluing systems and other machinery and accessories for various print applications. Dieter Adam, area sales manager of the group while attending Gulf Print and Pack said to ME Printer that exhibitions worldwide are losing their appeal due to the shrink-

age of market space. “Companies now prefer to have direct contact with their customers, and many of them conduct customer meets like open houses, which helps them to engage with their customers more freely and at a lesser cost.”

Dieter said that the market conditions in the Middle East are better than before and there is potential for the print industry to grow in the region.

Explaining about their services, he said, “MBO is trying to set its foothold in niche markets. Our machines are built according to customer specifications and they are trusted by our customers because it is reliable, stable, has quality and needs less maintenance and service.”

The company distributes through Dynagraph in the region and supplies a full range of products and components for the finishing area. Talking about his experience at Gulf Print and Pack, Dieter said, “I am here to meet all our customers and those of Dynagraph and to share with them the latest information about MBO and its products. Participating in shows like this is a great learning experience, as it gives me the chance to interact with various companies and customers alike.

We listen very carefully to the market changes and have always tried to maintain our product portfolio according to market demands.”

Capturing The Market For Used Equipment This year UPEX – the used equipment exhibition specialist brought along a range of used equipment dealers from various countries. According to Mike Steele director of UPEX two American dealers were signed up to be in the show; however they cancelled at the last moment.

Maybe they thought the environment is too hostile! Who knows? The point is that with the used equipment market in Europe and US stagnant, Middle East is a growth area.

Allaoui sells machine to Libya

The Busiest Gulf Print Yet Chairman of GPP says with 15% increase in number of visitors, the show proved to be a real success Roger Pellow, chairman of Gulf Print & Pack is upbeat about the Gulf Print & Pack 2013 results. Following the conclusion of the exhibition he said, “We would like to thank everyone involved including gold sponsor Canon, the exhibitors and our media partners for their continued support and contribution in making 2013’s show the biggest and best yet. The level and quality of this year’s unprecedented attendance has been exceptional and the show was phenomenally busy across all four days resulting in a lot of business being conducted right up to the closing minutes.

With the region’s growing industry and increasing sophistication we expect an even more successful show in 2015.”

Pellow, whose group Tarsus runs shows all over the world believes that running a show in the Middle East is quite unique in many ways. Pellow maintains that diversity of ethnic groups in Dubai is truly amazing and attracting these groups to the show is also more challenging than in countries such as India or China for example. “Here you don’t have the volume of the visitors you’ll see in the exhibition floor elsewhere in the world but there is a constant flow of quality visitors. Having said that, this year the show reported a 14.9%

increase on 2011’s edition with 9,408 key industry professionals visiting the four day show. We are the only truly print show in GCC and we cover packaging and commercial printing, which also includes digital technology,” adds Pellow. The chairman of Gulf Print and Pack strongly rejects the notion that exhibitions are a thing of the past in the age of Internet. “People buy people and not the technology. You never buy technology from somebody you don’t like. Exhibition is a place where you get a variety of products under a roof and you find the opportunity to meet face to face with many suppliers. It’s like a supermarket with a whole range of products to choose from. Exhibitions are here to stay. ” concludes Pellow.

ME Printer May 2013

Allaoui Printing Service from Germany had one of the biggest stands among used equipment dealers. Ammar Allaoui, Managing Director of the company, was quite upbeat about the show proceedings. Talking to ME Printer and sharing his opinion about the show he said, “The show paved way for networking and to get connected with people. We met a lot of decision makers at the show and the exhibition

was a good opportunity for us to reach out to the industry. “ He added, “We were able to seal some deals during the show, especially from Libya. It was the first deal that we had done after the revolution in the country. We also got the opportunity to meet many clients from parts like Africa and were able to renew our relationship with them. An interesting trend that I could observe was the increasing enquiry for packaging equipments.”

Talking about the trends in the used equipment market, Ammar said, “Lot

of printers have now found reliable partners in the used equipment sector; from where they can make sure that they receive better after sale service. Of late, printers have realized that the best way to save money is by investing in ‘quite a new’ used equipment. According to me the best market to sell used equipments is Europe.”

Ammar added, “Communication and trust is very important in this trade. We sell all over the world and have clients in more than 30 countries. In areas like the Middle East we are the top sellers, as we can better understand this market. Here people are hungry for service and we offer them complete support even after the machine is sold. Allaoui is the only European dealer with two locations in GCC; one in Dubai and the other in Jeddah. With our range of machines and services, we help customers by upgrading their existing fleet or adding to it.”

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Gulf Print and Pack 2013

Consumables Abound Consumables are an indispensable part of the printing and packaging industry and they have a credible role to play in determining the final quality of a product. GPP ’13 had a good representation of consumable suppliers Xingraphics ‘Misses’ Offset Players

ME Printer May 2013

Xingraphics was not particularly upbeat about the absence of major offset press manufacturers in the show. “We are an inseparable part of the offset industry.

So when the biggest press manufacturers decide not to attend we are also affected. The number of visitors was not encouraging either. But nevertheless we are here to show our commitment to the industry,” says Safwan Hijazi, Xingraphics’ corporate vice president.

The Chinese plate manufacturer promoted its thermal CTP plates: Fit Invado and Primus+ during the show. These plates are widely used in Middle East and African market. During our chat with Hijazi we also asked him about their on-going dispute with Agfa on patent infringement. Recently a court in Netherlands ruled against Xingraphics. Hijazi says the ruling only applies in Netherlands and that they have placed counter appeal against that ruling. Based on an announcement by Xingraphics, the company won twice earlier in the patent litigation against Agfa in the Netherlands. Parallel patent litigation between Xingraphics and Agfa is ongoing in Germany, where appeal proceedings are pending. Agfa has not filed patent actions against the marketing of the”FIT” thermal printing plates in other European countries. Hijazi believes at the end some sort of settlement between Agfa and Xingraphics will happen. We certainly hope so because this dispute has been dragging on for too long costing a lot of money and time for both companies.

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APP Focuses on Networking

Asia Pulp and Paper had a strong presence at Gulf Print and Pack and they used the platform to network with new and existing clients. Suresh Kilam, Executive Director of APP said, “We value our customers very much and our participation here strengthens our commitment to our customers. Gulf Print and Pack provides the opportunity for networking and for understanding the needs of the market.”

Asia Pulp and Paper is one of the largest paper producers in the world and they have expanded considerably in the Middle East region during the past decade. The company highlighted their premium brands like Inspira, Sinarline and X-Brite among other products during the show.

Explaining about the services of Böttcher, Dirk said, “We cover the entire spectrum of the print industry, which includes sheetfed, offset, flexo, gravure and we also supply chemicals. We not only provide new equipments but also re-furbish used equipments for our clients.”

Dirk observed that the demand for UV printing and packaging is on the rise in the Middle East region. “We see good potential for us to grow in this region and I think that once we make ourselves familiar, we will be able to penetrate into more markets here.”

He added, “Böttcher is the OEM supplier of sheetfed presses such as manroland, Heidelberg, KBA and Komori. In the web sector we supply for the presses of manroland, KBA etc. After sale service is another important sector for us and we put special focus here as it gives the chance to establish direct contact with the customers. A major challenge in our business is to convince the customer about the quality aspects and make them understand that in the long run only quality prevails.”

“We understand that availability of

Böttcher to Widen Operations in Middle East Böttcher, the German based OEM supplier of rollers, printing chemicals, blankets and plates, sleeves and compounds and other ancillary products had a fruitful experience at GPP ’13. The company, which has its presence all over the world, is now planning to enhance its operations in the Middle East region.

Dirk Odenbrett, chief sales officer of the company talking to ME Printer said, “We started our office in Dubai 2 years back and so far we have received good response from the market. Recently we introduced flexo sleeves into this market and have got good enquires for it from areas like Saudi Arabia.”

materials is very important to support customers. Therefore we always stock products, especially the exchange rollers for sheetfed presses. We also have a joint venture with a Japanese company, where we supply rollers for digital printing equipments and also for office communication tools like printers,” added Dirk. Böttcher has a turnover of about 220 million Euros and employs over 1600 people in their establishment.

They have factories in various countries including Germany, Spain, UK, France, Italy, Thailand, US and China.

ME Printer May 2013

In Focus Marketing Socially

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Online marketing could be a valuable strategy for printers to boost their sales, but are they up for the challenge?

ME Printer talks to printers from Lebanon, Jordan and UAE to find out just how much they are involved in the online world Doing business can be fun these days! Thanks to the multitude of online options that hover for space in the World Wide Web, companies find themselves a step closer to their business interests.

Turning the fun factor in social media to reap benefits is not only tried by retail outlets but is also an area that printers have turned their attention to. Improved technology and the arrival of smart gadgets have created the opportunity to being online 24x7 and to remain accessible. Targeting this new found marketing channel, printers who earlier relied on word of mouth communication and other direct marketing techniques are now devoting their time to social platforms.

A very big attraction of online platforms such as Facebook, LinkedIn, Twitter, You Tube or Pinterest is that it comes free, and they are all pretty much easy to use. Though this being the case, printers who respond back frequently or who regularly update their content are better favoured by their online customers. The interactive quality of these portals is another plus point, which makes the user feel more in touch with the provider’s services and products. Surveys and studies conducted in this field have revealed that uploading images and videos or conducting live webinars can build more audience rather than having a direct marketing approach.

Printers in the Middle East are now harnessing the power of online medium by making their websites more user- friendly.

Many of them have not yet fully

Building Audience Not Sales

The initial phase of any social networking venture will be slow paced. Only consistent updates and regular and focused communication will help in building an audience desired. Google

ad words and their online campaigning is a tool now widely used by printing companies.

Research has proved that promoting your company in search engine results, helps in acquiring new clients and businesses.

Once again, ease of access is the factor that increases the popularity of SEO campaigns.

With the world print community expressing their concern over the looming threat of digital media on print industry; printers have now on the contrary harnessed the power of social media to leverage their business sales.

Viewing all these and to validate the points furnished, ME Printer contacted printers across the region to know their point of view about social media and its impact on print industry. Read on to know their experience with social media platforms and how they were able to make a deal by effectively utilizing these resources.

ME Printer May 2013

Adopting a Broader Methodology

looked into the potentials that community sites can provide.

Though Facebook and Twitter is immensely popular with the masses in this region, it has not yet gained popularity as an alternative B2B platform, especially amongst the printing community here. As said before, though these sites come free of cost, only a channelized and pre-focused methodology from the provider’s end will result in success.

It’s predicted that by 2014 mobile phones will have an important role to play in relaying communication of all forms. More and more people will be using mobile phones to access internet; printers have to reckon this fact and introduce mobile enabled solutions to leverage their business. Augmented reality and QR codes are just some of the point of modes that attract consumers into a site or products offered.

Mobile technology can very well include these new tools that help to bundle and communicate information effectively.

Price is seldom a factor discussed in these social mediums; rather the streaming of expertise and knowledge is what differentiates it from the rest. Relieving viewers from the boredom of conference room ambience and talking business right at their leisure and convenience is what makes it more appealing.

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In Focus Marketing Socially Jordan - Central Press

A Medium to be Explored

Established in the early 1960’s, the Central Press in Jordan believes in the power of social media and maintains their bond with customers through mediums like Facebook. Central Press is one of the largest printing

presses operating in Jordan today and is mainly into the printing of magazines, Yearbooks, calendars’, flyers etc. Yousef Hammad, Marketing Manager at Central Press, Jordan observes, “Online marketing today occupies a large space in corporate strategy and it acts as an effective tool to communicate with customers.

Traditional tools that were used to search information have been replaced with these online tools, and its presence has become a necessity.”

“Printing presses in the Middle East have not yet fully benefited from the possibilities of online marketing mainly because of the trust factor, especially when it comes to purchasing directly from the internet. Customers still prefer to come directly, view the samples and proof before placing an order. Online marketing has been quite a success in countries like UAE but we cannot say the same can be followed here, as in

each country the trend may vary.”

“Our strategy is to integrate online marketing tools with normal marketing methods. We work through our website as well as our Facebook page, which contributes indirectly to our business. But as I said before, it’s a matter of trust and only when customers put their trust, this concept will be popularized. In countries like Europe, majority of the printing orders are made through the internet, while in Middle East customers still prefer direct communication modes.”

Lebanon - Arab Printing Press

ME Printer May 2013

Effective Mode of Communication

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Another company that is using its web site not only to promote itself but also to streamline its day to day printing activities is Arab Printing Press (APP) in Beirut, Lebanon. The company which is one of the largest offset printing presses in Lebanon is exporting its products to other counties.

APP is servicing through its French subsidiary to all customers located in France. The customers

are mainly catalogue and book publishers. The company is also active in West and North Africa and is a major exporter of text books to Iraq and magazines to the Gulf countries.

APP’s website allows the user to ask for a quotation, to upload files for printing and to track jobs within the production cycle. Eli Raphael, APP’s chairman and general manager says that 50% of its customers are now sending their files through their website.

The customers also automatically receive SMS’s regarding the status of their print orders. APP is one of the few conventional printers in the region who is taking full advantage of the possibilities that online technology has to offer.

The company also offers remote proofing; however customers

are keen on seeing the physical proof rather than the digital one.

Raphael believes that its website contributes to the image of the company and builds a bridge between the company and its customers outside Lebanon.

Lebanon - Al Raidy Group

Using social media to promote the beauty of print

One company that perhaps is very active in web space is Raidy Printing Group. Headquartered in Lebanon and with branches in UAE and Egypt the company is one of the biggest print houses in the region. The company also plans to establish print houses in KSA and Iraq. Raidy specializes in magazine, security printing and book printing among other print products. The company’s Facebook page has thousands of followers and it is rich in content. MarieJoe Raidy, who is responsible for the development of the company’s online activities, maintains that for Raidy its website and social media is just

another tool to communicate and engage with customers.

“We basically use social media to be involved in the virtual world. We don’t use it as a major marketing tool. Nevertheless online marketing is only effective when you do it right. Sending out online messages without a clear strategy will not move your products. Our website is a tool for us to offer information about our activities and services, especially for customers outside Lebanon.

In our Facebook page we are promoting the beauty and the functionality of the printed word.

It is also a communication channel to engage with our customers. We strongly believe printing is still the best form of advertisement. According to a research by Steria, in-store advertising has the biggest influence on buyers.

28% of the people participated in the survey said POP and POS advertising is the main reason behind their purchase.”

“The research, carried out by YouGov, also found that newspaper and magazine adverts were identified to have 27 per

cent purchasing influence, while only 9 per cent buy ads on social networks and 7 per cent buy mobile ads. This clearly shows that print advertising is still the best way to effectively deliver the marketing message. For us in Raidy we haven’t felt any decrease in commercial printing so far. However the advent of low quality printing is undeniable as well but conventional and high quality printing is here to stay especially in our region,” comments MarieJoe.

Facts and Figures ON Social Media in Middle East

Source: Social Bakers, Middle East Social Media Stats 2013

ME Printer May 2013

30.2 Million Social Media Users In Middle East 5.5 Million Twitter Users In Middle East 11 Million Use Facebook In Egypt 3 Million Facebook Users In UAE 5 Million Facebook Users In Saudi Arabia

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In Focus Marketing Socially Lebanon - Salim Dabbous Printing

Online marketing is the future Salim Dabbous Printing Company in Beirut, Lebanon is a commercial printer that handles a wide range of printing activity including posters, labels and packaging materials. Nabil Dabbous, General Manager of the company says, “There is no doubt that online marketing plays a vital role in the functioning of printing presses, especially its ability to market products. Once a customer from Africa ordered for a job and he had no point of reference except for our website. So I acknowledge that online marketing has great potentials and it can extend beyond regional boundaries.”

“Besides the online marketing possibilities, online marketing helps us by reducing time and cost spent for communication.

It’s faster and less expensive compared to traditional methods. Everything now is done online, be it discussing deals or sending marketing campaigns to customers.”

“I consider that online marketing will gain more strength in the future, as more printing presses are now focusing on this concept, especially in developing their social networking streams. We are also concentrating on this front and have launched our Facebook

page and Twitter handles that will make sure that we can communicate effectively with our clients across the region.”

UAE - Veesham Printing Press

ME Printer May 2013

Taking Advantage of Online Space

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Veesham Printing Press in Dubai is a perfect example of how search engine optimization can benefit a business. The company, which operates from Dubai for more than a decade now is an active member of the social media club and believes that being visible, is the most important step in promoting the company. Dheeraj Rupani, Managing Director of the press says, “Ours is a medium scale printing facility, which is on the path of expansion. We started off with a screen printing set up and now have expanded to include offset printing.”

Raakhi Rupani, Business Development Manager and wife of Dheeraj Rupani manages the social marketing activities of the company. She tells that their Facebook page is well received by customers as it provides both informative and useful content.

“People have a lot of misconceptions about printing, and we use online sites like Facebook to educate customers about the different types of paper, types of gatefolds and the like.”

She added, “At the moment we are going through a re-branding process and in the near future we are planning to upgrade our website, which will have more interactive features. Every day we receive some walk in customers, who come here to know more about our services. We provide

them wholesome service and many of them have turned into our permanent customers. We also have a customer care department, which remains in constant touch with our customers and offers them update on our latest offers and services.”

The press also offers facility for educational institutions to inspect and learn the techniques of printing. Apart from social media and other online marketing activities, Veesham also involves itself in other direct marketing techniques like vehicle graphics, print advertisements etc.

UAE - Spectrum

Believing Strongly in THE Power of Online Media Spectrum, a digital print and communication company serves corporate clients across the Middle East and North Africa.

They specialize in variable and fixed image digital printing through an online workflow and also provide large format printing solutions.

Daniel Rodgers, Group General Manager says, “The Spectrum website attracts a wide-range of customers from over 100 countries around the globe.

Each month, we receive over 5k unique visitors to the site and this is growing month on month.

We invest a great deal of time in our social media channels. As anyone will tell you, your audience doesn’t appear overnight and as such, you must engage your followers and provide them worthwhile and relevant content.

At the moment, we are growing our audience through relevant special offers and providing information we think is worthwhile for our followers.”

Daniel says Facebook and Twitter are extremely useful channels to allow businesses to communicate effectively to their customers. In this age of information, people increasingly expect real-time communication with businesses and service providers.

“Here at Spectrum, we think Face-

book and Twitter are very useful in extending our customer service in particular. From existing customers enquiring about job in progress, to a customer who isn’t completely satisfied with the finished product; we can quickly identify and address a wide range of situations and scenarios,” explains Daniel.

He adds, “In recent months, Spectrum has invested a great deal of time and effort in our online presence. We started with the complete overhaul and redesign of our website. Our old website had a huge amount of content and was often difficult to navigate. The new site has a much cleaner design and with the introduction of our simple and intuitive menus, the information our customers need is generally only a click or two away. Our growing mobile audience also led us to give our site a mobile compatible view so that even on the move; the information our clients need is available to them. Spectrum are well known for leading the way in this region and are early adopters of many technologies; we believe that our online activity is giving the Spectrum brand a great deal of exposure.”

“The effectiveness of on-line marketing is measured differently depending on the goal you wish

to achieve. For example, Printing Press A may wish to attract as much new clients as possible.

Printing Press B may be more focused on servicing existing clients ensuring that they have all the tools and information available to ensure a smooth working relationship. In the Middle East, companies tend to be somewhat slower to adopts digital trends which we see in the US or Europe.

That said, the digital landscape is definitely evolving here in the UAE and we can already see people starting to realize and invest in their online presence and digital channels. The 21st century printing industry is an extremely competitive environment and I think we always have to look to the next trend or technology which will make us stand out from the crowd and remain one step ahead of the competition,” concludes Daniel.

Facts and Figures ON Social Media in Middle East •

In 2010, Saudi Arabia’s Twitter Users Increased by 240%

•

With 54%, UAE has the most digital marketing potential, while KSA follows with 39%

•

Budget, Bandwidth and Monitoring tools and expertise considered the three biggest challenges in digital marketing from the client side Source: Social Bakers, Middle East Social Media Stats 2013

ME Printer May 2013

•

57.5% use social media for digital marketing, while 17.5% use email marketing and the rest use both mobile marketing and search engine optimisation

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Contact: raveena4@yahoo.com Postpress Machine Operator I’m an Indian print professional specialized in finishing and post press equipment including Stahl folding machine, Muller Martine Baby Pony perfect binding, all kind of manual book binding, & lamination equipment. Contact: s.shetty17@ gmail.com or call: +971 50 3912298 Typesetting Specialist I am an Indian national with experience in Adobe InDesign (XML Flow), Quark Xpress and also have a knowledge of Adobe Illustrator and Adobe Photoshop.

My speciality is creation of style sheet & templates using Adobe InDesign (XML Flow). Contact: karthi.typeset@gmail.com or call: (91)9894470652 Art Director I have over 10 years commercial experience utilizing my strong creative talent for design & media. During the past 10 years I have built a wealth of experience & versatility primarily in art direction. I have worked on advertising projects for Al Hilal Bank, Subway and many other well known brands.

Contact: qaiser.hashmi@gmail.com Or call: 055 7970322 Graphic Designer I am an Indian national and in my capacity as graphic designer I was Involved in the concept and self communication of the studio. Specialized in Designing of Logos, Brochures, Pamphlets, Diaries, corporate Profiles, calendars, Business Cards, catalogues, Signboards, Banners & Photoshop Albums Etc. Contact: merajalik@gmail. com or call: +97150 9275642 Advertising & Media Professional I am an Indian media professional with more than 6 years of progressive management experience in print media (dailies & Magazine) across categories and key markets. I was dealing with all media agencies and developing strong relationships with direct clients as well as trade, media and PR agencies.

Contact: imran_ali_12345@yahoo.co.in or call: +971 50 5852123 Senior Graphic & Web Designer I am an experienced Indian web designer proficient in Adobe Photoshop, Adobe Illustrator, Corel draw, Adobe flash, Adobe dream weaver, Sound forge, Swishmax, Macromedia director etc. I’m an expert in creating tableless layouts with CSS & Div. Contact: nasweefpn@gmail.com or call: 050-864-8221- +91 9447743354

Graphic Designer-Illustrator I’m an Indian fine art graduate and specialize in illustration. I have experience in designing music CD covers, mugs, T-Shirts, miscellaneous, newspaper ads, promotional media, posters, leaflets, etc.

Contact: fabskribbler@gmail.com or call: 0563603849

IT specialist & Graphic Designer I’m a Jordanian graphic designer specialized in Adobe Photoshop, QuarkXPress, InDesign and Adobe Illustrator. I have22 year of experience in graphic design and publishing field and currently hold a bachelor’s degree in IT. Contact: smart.sys@hotmail.com or call: 050 30 4 78 33 / 055 810 7 567

General Manager for print House I have a master’s degree in business administration from University of South Australia and certification in offsetlithography from Vocational Training Council (1987) as well as fundamental advertising & design quarter course from Hong Kong Baptist College (1981). I have worked in China and Australia as printing plant manager. Call: +852 6385 6253

Senior Graphic Designer I’m an Indian graphic designer professional with vast experience in commercial offset printing. I can make creative designs, layouts, color separation, books layouts for printing, and making films from Image Setter and make the designs ready for output.

Contact: ameer_khan3@rediffmail.com or call: 00918750104674

Jobs Experienced Web And Sheetfed Pressman And Print House Supervisor From Ireland Web and sheetfed No.1 pressman/ dept supervisor with extensive commercial and newspaper print production experience.

In addition, has a solid account and customer relations management (IBM, Hewlett Packard, Canon, Tesco). Looking for suitable position.

Please contact Ian at: gpm.ian@gmail.com or mobile +353 87 2800412 Large Format Printing Specialist I’m an LFP specialist with sound knowledge of site survey for the installation of signage , fleet graphics, laminating machine, Seiko large format printing machine, assembling of pop up & roll ups stands, good sticker application skills. I have experience in applying advertising stickers on cars/ busses. in a professional / error-free manner.

Contact: shahbazmoon911@yahoo.com or call: +971-554756774 Art Director / Graphic Designer I am an Indian national with 9 years overall experience as a professional art director/ graphics designer. I have a bachelors degree in fine arts (commercial art) and proficient in Adobe Illustrator, Corel Draw, Photoshop and Indesign. I have a through understanding of the brief & creating concepts for press ads, brochure designing, logo designing, package designing and branding. Contact: aniyathvijay@gmail. com or call: 050 2055973

Machinery

Opportunities

Jobs Job Vacancy KSA: Commercial Press Manager A commercial Press manager is required in Saudi Arabia with experience of not less than 5 years in the management of commercial presses.

Send CV to Fax: 038 424 272 or call: 038424272 Marketing Executive for advertising An advertising company is looking for a suitable individual (male or female) for the position of Marketing Executive. Salary plus commission will be provided. The candidate should join immediately.

Send CV to: Joseph4an@gmail.com Dubai: Sales Consultant An advertising and media company is looking for expert sales consultant with 4 to 5 years experience in UAE. The candidate should be an Arab national with strong personality proven sales record.

Send CV to Ahmad.jnd@gmail.com or call: 0508523427 Dubai: Sales & Marketing Executives Sales and marketing executives required for an advertising company in Dubai. Fresh graduates from UAE or with 2 years experience in Dubai can apply. The candidate should have excellent communication skills in English and should be proficient in computers.

Send CV to: info@duraradvertising.com or call: 044270750

Services

UAE: Offset Printer An offset printer required for a 4 colour and 5 colour Heidelberg PM -52 and SM/CD 102 machine.

Send CV to: info@modern.ae Or fax: 04-2823041

Dubai: Sales Executive/Manager An advertising company is looking for Sales Executive/Sales Manager cum Sales Engineer with experience in outdoor signage and sign fabrication.

The candidate should be well versed in the field of sales/signage with UAE D/L. Send CV to: fwa_vacancy@yahoo.com Abu Dhabi: Sales Executive AED 8,000 – 10,000 p.m.

We are looking for an experienced outdoor sales executive for an advertising company in Abu Dhabi.

Salary plus commission will be provided. The candidate should be fluent in English and knowledge of Arabic is an advantage. Send CV to: logo.emirates@ gmail.com or call: 056 2721946 Sharjah: Sales Coordinator For Packaging Materials Manufacturer Sales coordinator for a leading packaging materials manufacturer in Sharjah required.

Contact: Bashar@decopack.com Dubai: Vinyl Sticker Applicator A Dubai based advertising and sign board manufacturing company requires sticker applicator. Send CV to: cv@amzanme.com /Fax: 04-3400061 or Call: 04-3400061

Dubai: Advertising Sales Executive An advertising company dealing with corporate gifts and giveaways is looking for suitable individual (male or female) as Sales Executive.

The candidate should have experience in advertising and promotional job and persons with client database preferred. Salary plus commission will be provided.

Send CV to: info@alphamea.ae or call: 04 379 1407 UAE: Marketing Manager A Marketing Manager/Executives (M/F) and a Media Coordinator/ Schedule In-charge (F) required for a well established media and advertising company in Dubai and Abu Dhabi.

Keralites are preferred.

Send CV to: maxmediallc@gmail.com Dubai: Outdoor Sales Personnel (F) An outdoor sales lady is required for an advertising company located in Dubai.

The candidate should speak English and Arabic. Salary plus commission will be provided.

Send CV to: info@cvadv.net Dubai: Outdoor Sales For Advertising An advertising agency located in Dubai is looking for outdoor sales executives with UAE D/L. Contact: Hrstore7@gmail.com Dubai: Production Supervisor Experienced individual with sound technical knowledge in the execution of metal/acrylic fabrication, interior décor, signage and graphic execution and repair work required.

Send CV to: Cinfon2011@gmail.com

classified@meprinter.com

Tel: +971 4 391 1210, Fax: +971 4 390 9561 Yemen: Printing Technician We require printing technicians in Yemen for die cutting operations. Salary: USD900. Contact: 01008020068 or email: fkmw_2010@yahoo.com Al Ain: Sales Executive An advertising company in Al Ain is looking for Sales Executive. The candidate should be Arab national and age should be between 21 to 35 yrs with 2 years experience in advertising field. The person should have driving license. Contact: alaingroup0@gmail.com Dubai: Prepress Supervisor A leading print solution provider is seeking pre-press supervisor for their company in Dubai. The candidate should have knowledge of colour correction, image manipulation, knowledge of ISO and Gracol profiles and press calibration.

Male candidates are preferred and should have at least 3 to 6 years experience.

Knowledge of Esko software is a must.

Salary and other benefits provided. Send CV to: apply@jobhuntgulf.com Dubai: Printing Plates Salesman A general trading company is looking for a sales executive for Printing plates and consumables. The candidate should have at least 2 years UAE experience and contacts with publishing companies and printing presses. Indian nationals preferred. Competitive Remuneration offered.

Send CV to: apply@jobhuntgulf.com

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BlackBerry?

Scan &Connect

Ajman: Outdoor Salesperson AED 1,200 – 1,500 p.m.

Sales man required for a printing press in Ajman. Salary and commission will be provided. Contact: 055 929 7826 Abu Dhabi: 2 D and 3D Acrylic Sign Maker A digital printing company in Abu Dhabi needs 2D and 3D acrylic sign maker. Indian national preferred with 5 to 10 years experience and UAE experience in electrical works. Send CV to: hr@dnauae.ae Abu Dhabi: Electrician A digital printing company in Abu Dhabi requires Electrician. Send CV to: hr@dnauae.ae Dubai: Electrician An Electrician required for a printing press in Dubai. Send CV to: thomas@ freestylegroup.ae

2a9acdc7

Abu Dhabi: Salesman For Printing Salesman required for commercial printing field. The candidate should have UAE driving license. Send CV to: aldhafraprinting@yahoo.com or Fax: 02-4488405 Dubai: CTP operator & Sales Required sales manager, business development executive, pre-press cum CTP operator. The applicant must have experience in the same industry and should have UAE driving license. Send CV to: cvprintdubai@gmail.com

ME Printer May 2013

Abu Dhabi: Supervisor & Salesman A printing press in Abu Dhabi requires supervisor and sales executive. The candidate should have printing press experience in UAE. Send CV to: veeprinting@yahoo.com

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Fujairah: Designers For Printing Press We are looking for a printing designer who can work on computers to design different kinds of logos. Send CV to: adnan. usaf@gmail.com or call: 0558072207 Abu Dhabi: Cost Estimator Engineer A Digital Printing Company is in need of Cost Estimator Engineer, should be graduate of Civil Engineer with 3-5 years work

experience. Send CV to hr@dnauae.ae Sharjah: Book Binder A leading printing press in Sharjah requires experienced Book Binders.

Send CV to: shyamalrawi@gmail.com or call: 050 6342994 KSA: Various Openings in Printing Press Various openings in a printing press in Medina; we require specialists for offset folding, cutting machine operation, computer designer and montages.

Salary depends on experience and candidate should be a resident of Saudi Arabia.

Call: 0502591080 Abu Dhabi: Salesman Salesman required for printing press with UAE experience. Send CV to: spacejob@ yahoo.com or call: +971 50 5657 244 Dubai: Digital Printing Operator A company requires digital printing operator with experience. Send CV to: maha@ purplepatchstudio.com or call: 043922966 Dubai: Sales and Marketing Executive Sales executive with experience in the field of advertising, signage and large format printing required. Send CV to: maha@ purplepatchstudio.com or call: 043922966 KSA: Printing Press Director We require printing press director for a press in Saudi Arabia. Contact: 01068529574 Dubai: Female Sales Coordinator A digital printing company based in IMPZ Dubai is looking for female sales coordinator with 1 year experience. The candidate should be on husband’s visa. Send CV to: ekta@mediainnovationsme.com Abu Dhabi: Cost Estimation Engineer A Digital Printing Company in Abu Dhabi is in need of Cost Estimation Engineer, with knowledge in Autocad. Send CV to: hr@dnauae.ae Dubai: Production Planning Manager A leading paper products and stationery manufacturer in UAE requires Production Planning Manager with degree, minimum 5 years experience in printing and paper production industry required. Send CV to: fisfact@eim.ae or call: 0561749797

Iraq: Graphic designer for printing press A printing press in Baghdad is looking for designers. Attractive salary provided.

Contact: 07904661695 Riyadh, KSA: Printing Supervisor We require 2 printing supervisors for a printing press in Riyadh. The company would provide salary+ accommodation + insurance. Contact: 00201220800564 Dubai: Sales & Marketing Executive for large format prinitng Required sales & marketing executive for our large format digital printing division: well experienced in dealing with customers - with pleasing personality and good communication skills, we are looking for sales and marketing executives with relevant field urgently.

Send CV to: neighbourhooduae@gmail. com or call: 055506650 Dubai: Outdoor Sales Representative An outdoor sales representative required for a packaging and printing company in Dubai. The person will be responsible for outside sales activities in UAE, and should have 1 to 2 years demonstrated sales and business development experience in the field of disposable food items. Driving License is a must.

Send CV to: nakouider@gmail.com Dubai: Designer, Die Cutter A designer and die cutter required for a printing press in Mussafah, Abu Dhabi.

Contact: 02-6728830, 050-8512365 Dubai: CTP Operator For Printing Press We are looking for a young and dynamic person to take charge immediately as CTP operator for a fast growing Printing Press.

The candidate should be able to handle the CTP operation solely and should have at least 2 years of experience from the same field in UAE. Salary and other perks will be as per industry standard.

Send CV to: biodatauae@gmail.com Dubai: Sales – Printing Solutions A high end printing solution provider is seeking for a Sales Executive to promote and sell their services to the corporates.

Send CV to: apply@jobhuntgulf.com

UAE: Offset Printer An offset printer required for a 4 colour and 5 colour Heidelberg PM -52 and SM/ CD 102 machine. Send CV to: info@modern.ae or fax: 04-2823041

Sharjah: Sales Executive Sales executive wanted for a printing press in Sharjah. Candidates with degree or diploma and having experience in marketing field may apply. UAE driving license will be an added advantage.

Send CV to: giantpp@gmail.com

Sharjah: Book Binder A leading printing press in Sharjah requires experienced Book Binders. Send CV to: shyamalrawi@gmail.com or call: 050 6342994

Dubai: Signage/LFP Sales Man Urgently required a signage/large format printing sales man with adequate experience in the field for an advertising company.

Send CV to: enke.career@gmail.com

Dubai: Sales Executive One of the leading Printing Companies in Dubai is looking for a Sales Executive Male/ Female.Send CV to: job.hr@email.com

Dubai: Sales Executives AED 2,750-3,000 p.m.

A Dubai based printing company requires sales executives with UAE experience.

Send CV to: printingjobsdxb@gmail.com

Sharjah: Sales Staff A printing press in Sharjah is looking for sales staff. Send CV to: mmp.printing@ yahoo.com or Fax: 06-5421193 Ajman: Sales Executive (M/F) Sales Executive (M/F) with marketing experience and UAE D/L required for a printing press in Ajman. Send CV to: bppuae.careers@gmail.com Dubai: Sales Executives with D/L Sales Executives, with UAE D/L required for a leading printing press in Dubai.

Please call 055-2129500 / email your CV to careers@veesham.com

Dubai: Various Openings One of our reputed clients in Dubai urgently requires an assembly operator, soudronic operator, press operator and metal printer operator.

Send CV to: hrsmartint@gmail.com or call: 91 8879901181 Sharjah: Large Format Printer Technician AED 3,000 – 4,000 p.m.

A large format printer technician required for the installation of large format and digital printing media products for a media house in sharjah.

Send your CV:

Jobs hr@alshualamedia.com Sharjah: Sales Coordinator A leading printing press in Sharjah requires sales coordinator.

The person should have 2 to 3 years experience in printing industry and must be fluent in English and Hindi.

Send CV to: shyamalrawi@gmail.com or call: 050 6342994 Iraq: Designers We require designers for part time job (Remuneration: USD 700). Send CV to: oday_m111@hotmail.com or call: 07904661695 Dubai: Marketing Manager Persons with 7-10 yrs experience in selling plastics/packaging and prior experience dealing with MNC required. Indian nationals preferred with UAE D/L. Send CV to: jobs@jobnetworkuae.com Dubai: Sales Executive AED 2,500 – 3,500 p.m.

We require outdoor sales executive for a Packaging Product Manufacturing Company. Should have UAE experience & UAE D/L, fresher’s can also apply. Send CV to: hr.zahraindustries@gmail.com Dubai: Van Salesman AED 5000 p.m.

We require van salesman for a DIP based packaging company. Indian nationals preferred. Send CV to: jobsvpi@gmail.com Sharjah: Advertising Sales & Marketing AED 2,000 – 4,000 p.m.

Female executives on father/husband visa required for a leading publishing & advertising company in Sharjah free zone.

Send CV to: info@idds.ae Dubai: Sales and Marketing AED 1,000 - 5,000 p.m We require free Lancer Female & Male any Nationality for Sales and Marketing for IT and Advertising Company with Min 2 years Exp in UAE Market. Candidates with UAE D/L or own car will be an advantage.

Send CV to: hr@ktradinguae.com or call: 04-2368870/ 050-3248890 Dubai: Graphic/Sticker Applicator AED 2,000 - 2,500 p.m.

Our advertising company needs a graphics/sticker applicator with good experience. Send CV to: graphics.printing03@ gmail.com or 056-3480241 Dubai: Acrylic Fixer AED 2,000 - 3,000 p.m Acrylic fixer with experience of angle and advance fixing technique required. Send CV to: careers@stream-advertising.com or call: 0506583615 Dubai: Sales For Advertising/Signage AED 2,500 - 5,000 p.m An experienced sales executive for a signage company having a good database of clients required.

Send CV to: enke.career@gmail.com Abu Dhabi: Tele Sales AED 3,500 - 4,000 p.m.

We require tele sales coordinator for an Advertising company with Min 1 year experience. Send CV to: ypages2014@ gmail.com Dubai: Business Development Executive AED 2,000 - 3,000 p.m.

An advertising agency In Dubai is in need of a female business development executive. The candidate can be a fresher with knowledge in Excel, MS Word and can be on Husband/Fathers visa. Send CV to: info@adlabs-me.com

Machinery

Opportunities

Services

Sudan: Flexo Technician A manufacturer of paper products in Sudan requires flexo technician for 4 colour paper printer rolls. Send CV to: mamas_inform@hotmail.com Dubai: Advertising Executive (F) AED 2,500 - 3,000 p.m.

A female executive urgently required for an advertising and publishing company.

Send CV to: zubinjames@gmail.com Dubai: Sales and Marketing Executives AED 4,000 p.m.

Sales & Marketing Executives are required for an advertising company in Dubai.

Candidates with 2 years marketing experience in Dubai can apply. Excellent English communication skills and computer proficiency are must. Send CV to: info@ duraradvertising.com or call: 044270750 Dubai: Sales for Advertising & Printing AED 2,000 - 3,000 p.m.

We are an Advertising Company located in Dubai and currently looking for a sales executive with UAE D/L who has minimum 2 years experience in adverting and Printing field. Send CV to: mgt.gline@gmail.com

Emerging leaders in

Self-adhesive

Solutions

Dubai: Outdoor Sales Person For Digital / Offset Printing Service AED 2,500 - 5,000 p.m.

We require outdoor sales person for digital and offset printing services. Self motivated individual willing to accept challenges and achieve monthly target with advertising and printing sales background preferred. Contact: sajeesh2929@ gmail.com or call: 050102517 Sharjah: Sales Executives AED 3,000 - 5,000 p.m.

We require sales executives for large format and digital printing house in Sharjah.

Send your CV hr@alshualamedia.com or call: 04-4357279 Sharjah: Mechanical Engineer AED 3,000 - 5,000 p.m.

We require Mechanical Engineer for large format Digital Printing Media and Steel construction products for a Media House in Sharjah. Send your CV to: hr@alshualamedia.com or call: 04-4357279 Kuwait: Silk screen workers We require silk screen workers with 3 years experience in screen printing, if you have a good knowledge about all process of silk screen printing, call: 050-1816699 UAE: Screen Printers We are looking for screen printers for a t-shirt printing company. Call: 0551212915 Dubai: LFP and Laser Machine Operator One of the leading Advertising/Signage Company in UAE is currently in need of Printing and Laser Machines Operator who can join our team immediately. Call: 04-3387884 UAE: CTP Operator We are looking for a young and dynamic person to take charge immediately as CTP operator for a fast growing Printing Press.

The candidate should be able to handle the CTP operation solely and should have at least 2 years of experience from the same field in UAE. Salary and other perks will be as per industry standard. Please email CV to: Biodatauae@gmail.Com Dubai: Female Staff For Printing/ Packaging Co. We urgently require female staff on husband/father sponsorship for a printing or copy centre in Dubai. Send CV to: shereefright@gmail.com

Authorized Distributors for UAE and Oman

classified@meprinter.com

Tel: +971 4 391 1210, Fax: +971 4 390 9561 Opportunities Business To Invest UAE: Managing Partner For Business Business Managing Partner with 15+ years of experience in sales, rentals and installation of AV and lighting systems, advertising and marketing solutions, pharma, healthcare IT and medical tourism available in UAE. Contact: 0503767204 Email: itekme@gmail.com UAE: Working Partner Required A newly established advertising company (LLC) requires working partners, who would be interested in dealing with clients for their advertising requirements.

Only people with contacts in the industry need send the proposal. Contact: zubinjames@gmail.com Doha, Qatar: Female Business Partner We require a Female Qatari partner for Advertising and Promotion project and who is ready to display the result of the project to the Doha market. The person should have expertise in all kinds of advertising materials and printing.

Contact: 30027830 Kuwait: Financial Partner Required A Syrian with 20 years experience in printing is looking to establish a printing press. I am looking for a financial partner.

Contact: 00963944377789

Dubai: Sales Executive A leading printing and packaging company in Dubai requires Sales Executives to sell ‘Laser cut flat wooden dies’ and ‘Digitally processed cyrel printing plates’ for printing presses and other end users, ‘Cyrel plate maker and mounter’.

The candidates should have extreme knowledge in CDI, plate exposing, inspection on processed plates, mounting on Mylar with lead edge and trail edge with joining two plates for corrugators.

Attractive salary and incentive will be provided for eligible candidates.

Send CV to: careers@epsllc.ae

Qatar: Sales Representatives We require male and female representatives for an advertising and promotion company for a printing press.

Send CV to: maher_jeneen@yahoo.com or call: 0097455592134 Qatar: Print Technician We require a technician in Qatar for the maintenance of printing machines such as Canon and Sharp. The person should have at least 3 years experience and should know English language.

Send CV to: bfethia@mas-alu.com Doha, Qatar: Heidelberg Operator We are in urgent need of a Heidelberg operator for 2 colour and 50x70 folding machines.

Send CV to: jobhr15@yahoo.com KSA: Printing Technician We require an offset printing machine technician with experience not less than 3 years in the same field for a printing press in Saudi. Salary along with other benefits would be provided.

Send CV to: hr.algethami@yahoo.com KSA: Printing Technician We require printing technician in Saudi Arabia. The candidate should not be more than 45 years old and should have experience in the same field.

Send CV to: ibrahim.a.elsayed@gmail.com Oman: Printing Technician We require printing technician for offset printing, cutting machine and binding in Oman. The person should have experience of not less than 5 years. We also require technician for paper cutting and binding books.

Send CV for both with job applied for in subject line to: cv400i@gmail.com Sharjah: Marketing Staff A reputed printing press in Sharjah is looking for sales and marketing staff with previous experience in the same field. Salary would be 10% of the total sale. Send CV to: prince@alsaadprintingpress.com

ME Printer May 2013

Sharjah: Graphic Designer We want a graphic designer for an established press in Sharjah, with sound knowledge of Arabic and English, Photoshop and Illustrator.

Send CV to: laljibabu@gmail.com

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KSA: Various Openings in Printing Press We have opening for various positions (10 Nos.) in our printing press. We are searching for people who have experience in machines Like MBO, MM, Heidelberg etc.

We have positions for Printer, Cutter, Folding Machine worker, Binding Machine and many more.

We are looking for workers who are located in Saudi Arabia. People with experience contact: 0548924455

Opportunities Business For Sale Dubai: Press For Sale A running printing press in Dubai, UAE is for sale. Contact: bgvuae@gmail.com Dubai: Advertising Firm For Sale A well running advertising and marketing firm located in Dubai is for sale. Price: AED 200,000. Contact: Contact: 0567364442 or email: saleelmv@gmail.com UAE: Advertising Company For Sale An advertising company in UAE is for sale. The deal includes license with business card printing machine. Contact: rejipazhoor@hotmail.com Ajman: Printing Press For Sale A well running printing press in Ajman is for sale. Contact: 0555530626 or email: gulfppr@gmail.com UAE: Printing Press For Sale A small printing press is for sale @ price AED 235,000. It includes a Polar cutting machine, Heidelberg GTO, folding machine, Champion binding machine (model VWC) and plate exposure unit. All the machines are in excellent condition. For further details contact: +971507860939 Ajman: Printing Press For Sale A printing press with complete setup and machinery is for sale in Ajman, UAE. Contact: 0558348759 UAE: Copy Centre Office For Sale A copy centre and drafting office with license and sponsorship and shop is for sale @ price AED 150,000. It includes a heavy duty A0 printing, copying and scanning machine, Mita A3-A4 print, copy and scanning machine, Canon printer and all items required for a copy centre. Contact: +971505467220 UAE: Printing and Packaging License For Sale A printing and packaging LLC license is for sale @ price AED 18,000. Its activities include printing, die cutting, creasing, lamination and more. I am going back to my country. Contact: +971559250650 UAE: Press With Complete Set up For Sale A printing press with complete set up is for sale. Sale price AED 950,000. Interested parties can contact: 0555354018 UAE: Screen and Heat Transfer Machine For Sale A screen and heat transfer machine is for sale. All are in good condition. For further details contact: +97167467773 UAE: Advertising License For Sale The license for an advertising agency is for sale. The deal includes digital machines and other printing materials. Contact: 026584505 Sharjah: Printing License For Sale Al Daira printing press services in Sharjah is for sale. Contact: +971554458426 Dubai: Advertising License For Sale I have an advertising license for sale. Price: AED 10,000. The license is valid until 24 October 2013, and includes P.O Box and office. Contact: 0567788014/0509884713 Dubai: Marketing and Advertising A marketing and advertising company is for sale in Dubai. It’s a well running company with employees. Contact: +971567364442

Dubai: Advertising Business For Sale A reputed advertising LLC company is for sale. The deal includes trade license, stock of gift items, materials, tailoring machines, office furniture, fixtures and staff. People interested to start own business or who wish to expand their current set up contact: 050 6766962 KSA: Printing Press For Sale A fully equipped printing press for an attractive price in Jeddah is for sale. The deal includes visas and permits, workers and specialist’s staff. Serious buyers can call: 0568229068

Equipment To Buy UAE: Looking For Used Heidelberg Equipment I am looking for used Heidelberg GTO 46 and GTO 52 one and two colour machines at cheapest rates. The price rates should be around 20,000 dhs or 4,500 Euros.

Contact: Shaheda Naimullah at email: sh_sh12@hotmail.com

Equipment For Sale UAE: Offset and Gravure Unit For Sale We have Indian brand machines in very good condition for sale. It includes offset and gravure machines. For further details contact: 0567204351 or email: toplinetradingllc@gmail.com Dubai: Flexo, Plastic Bag Press For Sale A flexo and plastic bag printing press in Dubai is for sale. Specifications: 6 colour, 600 mm web width and unused. Contact: 050-6336792 UAE: Heat Transfer Machine For Sale A T-shirt heat transfer machine in good working condition is for sale. Contact: +97167467773 Ajman: Printing, Binding and Cutting Machines For Sale The following machines are for sale in our Ajman warehouse. It includes an automatic digital paper cutting machine, plate printing machine, book binding machine and gravure press for shopping bags. Contact: +971557618342 Egypt: Printing Machines For Sale Two printing machines in Egypt are for sale at price 80,000 Egyptian pounds. Contact: 00201143674777/ 0020226439481 Egypt: Printer For Sale An Emerson & Renwick printer for wallpaper is for sale in Egypt. Price: 650,000 Euros. Contact: 01224652474/ 01122174514 Palestine: Ryobi 512 For Sale A Ryobi 512 is for sale; 1989 size 520X365MM with powder unit and double sheet control, and delivery control.

Contact: 01000114810 or email: mysystemwork@hotmail.com Palestine: Heidelberg Machine For Sale A Heidelberg machine 1999 four color 52x36 cm for sale with double sheet control in Hebron, Palestine. Contact: 01000114810 or email: mysystemwork@ hotmail.com

‫ݑ‬ ‫اإلعالناٮ المبوبة‬ ‫سوق العمل‬ ‫وظائف شاغرة‬ ‫السعودي���ة‪ :‬مطل���وب مندوبي���ن مبيع���ات للعم���ل‬ ‫بمطبعة‬ ‫مطل���وب ف���ورا مندوبي���ن مبيع���ات لمطبع���ة كب���ر ى‬ ‫بالر ي���اض‪ ،‬خب���رة التق���ل ع���ن سنتي���ن بمج���ال‬ ‫المبيع���ات‪،‬يشت���رطالس���ناليزي���دع���ن‪30‬ع���ام‬ ‫يفضل الخب���رة بمنطقة الر ي���اض بالمملكة العر بية‬ ‫السعو دي���ة‪ ،‬رات���ب أساس���ي ‪ 1500‬ر ي���ال سع���و دى‬ ‫‪ +‬نسب���ة عل���ى المبيع���ات‪ ،‬شامل اإلقام���ة و السكن‬ ‫و تأمين شامل‪ ،‬يرجى سرعة ارسال السير الذاتية‬ ‫‪info@altayar.com.eg‬‬

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‫هاتف‪ +97143911210 :‬فاكس‪+97143909561 :‬‬

‫إلعالناتكم المبوبة‬

‫مصر‪ :‬مطلوب فني طباعة هيدلبر ج‬ ‫فن���ي طباع���ة ماكين���ة هيدلب���رج ‪ 50 * 35‬خب���رة ف���ي‬ ‫مجال الطباعة وباألخص ماكينات هيدلبرج ‪50*35‬‬ ‫أو ‪ 70*50‬أو ‪ 4( 100*70‬لون )‬ ‫رقم الجو ال‬‪‪01113196200‬‬ ‫رقم الهاتف‬‪‪01000143303‬‬ ‫الس���ودان‪:‬مطل���وبفن���يطباع���ةفلكس���و‬ ‫مطل���وب فن���ي طباع���ة فلكس���و ‪ 4‬ل���ون ر والت ور ق‬ ‫لمصنع مم���اس للمنتج���ات الورقية بالس���و دان في‬ ‫بورتس���و دان الساحلي���ة‪ ،‬برج���اء إرس���ال السي���رة‬ ‫الذاتية على‪mamas_inform@hotmail.com :‬‬

‫‪ME Printer‬‬ ‫‪ME Printer‬‬ ‫‪February‬‬ ‫‪May 2013‬‬

‫مصر‪ :‬مطلوب مصمم في المونتاج‬ ‫مطل���وب لمطبع���ة كب���ر ى مصم���م متخص���ص في‬ ‫المو نتاج في مدينة اإلسكندر ية‬ ‫رقم الجو ال‬‪‪01125145188‬‬ ‫قطر‪ :‬مطلوب مندوبين مبيعات للمطابع‬ ‫مطلوب مندوبين مبيعات للعمل في مجال الطباعة‬ ‫و الدعايةواالعالنالرات���بو نسب���هعل���ىالخب���رة‬ ‫رقم الجو ال‬‪‪66286366‬‬ ‫مصر‪ :‬مطلوب مصممي جرافيك‬ ‫مطلوب مصممي جرافي���ك حديثي التخرج لشركة‬ ‫ناي���ل للطباع���ة و اإلع�ل�ان بج���و ار س���وق السيارات‬ ‫بمدين���ة نص���ر للعمل ف���ي مجال طباع���ة األو فست‬ ‫و طباع���ةالالفت���اتاإلعالني���ة“أوتدور و إندور”‪.‬‬ ‫لال تص���ال‪01142506980 / 01005029601 :‬‬ ‫‪01200762998‬‬

‫سوق العمل‬ ‫مطلوب وظيفة‬

‫السعودية‪ :‬مطلوب عامالت سعوديات لمطبعة‬ ‫مطلوب عام�ل�ات سعو ديات لشرك���ة مطابع كبر ى‬ ‫ف���ي الر ي���اض الدائري الشرق���ي مخ���رج ‪ ،17‬العمل‬ ‫يشمل ترتي���ب المطبوعات من الساعة ‪ 8‬ص إلى ‪4‬‬ ‫عصرا‪ ،‬لال تصال‪0535647909 :‬‬

‫فني طباعة يبحث عن عمل‬ ‫فني طباعة خبرة عشر ين عام في ماكينات الطباعة‬ ‫ل ��ون و احد و ‪ 4‬لون‪ ،‬لديه القدرة على السفر إلى أي‬ ‫دو لة خليجي ��ة مع شرط تو فير تاشي���رة العمل من‬ ‫مصر ‪ ،‬رقم الجو ال‪0507789674 :‬‬

‫سلطن���ة عم���ان‪ :‬مطل���وب فني���ي تشغي���ل مكائن‬ ‫أوفست‬ ‫للعمل بسلطنة عمان‪ ،‬مطلوب فنيي تشغيل مكائن‬ ‫أو فس���ت و فني���ي ق���ص ور ق و تجليد كت���ب براتب‬ ‫و امتي���ازات‪ ،‬يشترط الخبرة ف���ي تشغيل اآللة لمدة‬ ‫ال تقل عن خمسة سن���و ات‪ ،‬الراتب حسب الخبرة‬ ‫العملية شامل السكن و الكهرباء و الماء‬ ‫يرج���ى إرس���ال السيرة الثاتي���ة على االيمي���ل التالي‬ ‫و اجع���ل عن���و ان االيمي���ل المرسل ‪ /‬فن���ي ماكينات‬ ‫لسلطنة عمان‪cv400i@gmail.com :‬‬

‫خبير طباعة يبحث عن عمل‬ ‫شخ ��ص يبح ��ث عن عم���ل ف���ي السعو دي���ة‪ ،‬لديه‬ ‫خبرة ‪ 17‬سنة في المطاب���ع إدارة عامة و إدارة إنتاج‬ ‫و خدم ��ات م ��ا قب ��ل الطباع���ة “س���ي تي ب���ي” مقيم‬ ‫باألردن ويملك إقامة في السعو دية‬ ‫رقم الجو ال‬‪‪0595643443‬‬

‫العراق‪ :‬مطبعة تبحث عن مصمم‬ ‫مطبع���ة ف���ي الع���راق ببغ���داد بالك���رادة تبح���ث‬ ‫ع���ن مصم���م إعالن���ات برات���ب مغ���ري‪ ،‬للتو اص���ل‬ ‫‪07904661695‬‬

‫‪49‬‬

‫قطر‪ :‬مطلوب فنيي طباعة هيدلبر ج‬ ‫مطل���وب عل���ي و ج���ه السرعة فني���ي طباع���ة مكائن‬ ‫هيدلب���رج ‪ 2‬لون و‪ 50‬ف���ي ‪ 2 70‬لون و مجلد محترف‬ ‫عل���ى و جه السرع���ة بالدو ح���ة قطر‪ ،‬يرج���ى إرسال‬ ‫السيرة الذاتية علي ‪jobhr15@yahoo.com‬‬

‫مصر‪ :‬مطلوب فني طباعة سلك سكر ين‬ ‫مطل���وب فن���ي طباعة سل���ك سكر ين لوكال���ة دعاية‬ ‫و إعالن بمدينة السادات خبرة و مرتب مجزي‪ ،‬مع‬ ‫تو فير اإلقامة للمغتر بين‬ ‫لال تصال على صاحب المكتب‪01090040059 :‬‬ ‫إرسال السيرة الذاتية على اإليميل‪:‬‬ ‫‪roayadv@yahoo.com‬‬

‫مدير مبيعات يبحث عن عمل‬ ‫شخ ��ص حاص ��ل عل ��ى ماجيستي���ر إدارة أعم���ال‪،‬‬ ‫و لديه خب ��رة ‪ 15‬عاما في الدعاي���ة و اإلعالم‪ ،‬يبحث‬ ‫عن عم ��ل كمدير لوكالة دعاية و إع�ل�ان أو مطبعة‪،‬‬ ‫رقم الجو ال‬‪ - 0‪ 597084258‬السعو دية‬ ‫األردن‪ :‬فني طباعة يبحث عن عمل‬ ‫فن ��ي طباعة “مشغل آالت طباع���ة أو فست ماكينة ‪4‬‬ ‫لون” سبيد ماستر‪ ،‬لديه خبرة ‪ 5‬أعو ام في الطباعة‬ ‫يبحث عن عمل خارج األردن‬ ‫لالتصال ‪00962796936418‬‬ ‫مصم���مجرافي���كيبح���ثع���نعم���ل‬ ‫مصم ��م جرافي ��ك ‪ 36‬سنة لديه خب���رة ‪ 13‬سنة في‬ ‫المطاب ��ع‪ ،‬يجيد تقني ��ات الطباعة يبح���ث عن عمل‬ ‫في الخليج الهاتف ‪ -00213 550 13 16 33‬الجزائر‬

‫سوق العمل‬ ‫فرص استثمارية‬ ‫الكوي���ت‪ :‬مطل���وب شر ي���ك مم���ول لتأسي���س‬ ‫مطبعة‬ ‫شخ���ص س���وري الجنسي���ة لديه خب���رة ‪ 20‬عاما‬ ‫ف���ي الطباعة‪ ،‬يرغب ف���ي تأسيس مطبع���ة شاملة‬ ‫تتضمن تصميم كافة األعم���ال الطباعية و تنفيذ‬ ‫أعم���ال الطباع���ة و السل���ك سكر ي���ن و مختل ��ف‬ ‫الدعاية و اإلعالن وغيرها من خدمات الطباعة‬ ‫للتو اصل ‪00963944377789‬‬ ‫السعودية‪ :‬مطبعة تبحث عن ممول‬ ‫مطبع���ة بتصر يح جاهز و تح���ت التأسيس بنسبة‬ ‫‪ %35‬تبح���ث ع���ن مم���ول الستكم���ال المشر وع‪،‬‬ ‫صاحب المشر وع سو داني إقامته قابلة للتحويل‬ ‫و لديه خبرة ثالثون عاما بجدة‪.‬‬ ‫لال تصال رقم الجو ال‬‪‪0501698611‬‬ ‫مصر‪ :‬للبيع ماكينة طباعة إن دور وأوت دور‬ ‫للبي���ع ماكين���ة طباع���ة إن دور – أوت دور ب ��رأس‬ ‫طباعة إبسون ديإكس فايف لطباعة جميع أنو اع‬ ‫الالفتات “بان���ر – فينيل – فليكس” عرضها ‪165‬‬ ‫حب���ر إيكو سو لفنت و ج���و دة تصل إلى ‪ 1400‬دي‬ ‫بي أي‬ ‫لال تصال ‪01278828131-01221293934‬‬ ‫فلسطي���ن‪ :‬ماكين���ة طباعة هيدلب���ر ج ‪ 52‬أربعة‬ ‫لون للبيع‬ ‫للبي���ع ماكينة طباعة هيدلبرج جي تي أو ‪ 52‬أربعة‬ ‫ل���ون بالخليل‪ ،‬سنة الصن���ع ‪ 1999‬مقاس ‪ 36‬في‬ ‫‪ 52‬س���م‪ ،‬نظ���ام دي دي إس‪ ،‬الع���داد ‪ 46‬مليون‬ ‫طبعة‪ ،‬دبل شيت كنتر ول‬ ‫جو ال (‬‪)‪01000114810‬‬ ‫بر يد الكتر و ني‬ ‫(‪)mysystemwork@hotmail.com‬‬ ‫مصر‪ :‬للبيع ماكينة طباعة ر والند‬ ‫للبي���ع طابع���ة ر والن���د ‪ xc540‬ذات إنتاجية عالية‬ ‫و دق���ة ممت���ازة‪ ،‬متع���ددة االستخ���دام “طباع ��ة‬ ‫و ق���ص” حسب الرغب���ة‪ ،‬الع���رض ‪ 1.37‬وعرض‬ ‫طباع���ة ‪ ،1.346‬و دق���ة طباع���ة ‪ 1440‬دي ب���ي أي‪،‬‬ ‫الطابعة مستعملة بحالة ممتازة‬ ‫لال تصال‪01114699951 :‬‬ ‫مصر‪ :‬للبيع ماكينة طباعة الفتات أوت دور‬ ‫للبي���ع ماكين���ة طباعة الفت���ات أوت دور تستخدم‬ ‫ف���ي الطباعة عل���ى جميع الخام���ات بعرض ‪3.35‬‬ ‫و حت���ى ‪ ،3.20‬ورأس طباع���ة م���ن ط���راز كونيك ��ا‬ ‫مينو لت���ا ‪ 4‬لون و مجهزة للتحدي���ث إلى ‪ 6‬ر ؤو س‬ ‫طباعة‪.‬‬ ‫تطبع حت���ى ‪ 175‬متر ف���ي الساعة بمح���رك بعزم‬ ‫باناسو نيك بحال���ة جيدة جدا‪ ،‬استكمال إمكانية‬ ‫طباع���ة ف���ي ح���ال انقط���اع الكهرب���اء ‪ +‬البرام ��ج‬ ‫الخاصة بالطباعة‪ ،‬بمبلغ ‪ 95‬ألف جنيه‬ ‫لال تصال‪01006543874 :‬‬

‫لبنان‪ :‬مجموعة الرعيدي ‪-‬وسيلة إلبراز جمالية الطباعة‬ ‫و اح ��دة م ��ن الشرك ��ات الت ��ي لربم ��ا كان ��ت نشيطة‬ ‫للغاي ��ة ف ��ي فض ��اء اإلنترن ��ت أال و ه ��ي مجموع ��ة‬ ‫الرعيدي‪ .‬و مقرها الرئيسي ف ��ي لبنان و لديها فر وع‬ ‫في اإلم ��ارات و مص ��ر‪ ،‬وتعتبر الشرك ��ة و احدة من‬ ‫أكب ��ر دور الطباعة ف ��ي الشر ق األو س ��ط‪ ،‬وتخطط‬ ‫كذل ��ك إلنش ��اء دور للطباعة في كل م ��ن السو دان‬ ‫و السعو دي ��ة وكردست ��ان‪ .‬و ه ��ي متخصص ��ة ف ��ي‬ ‫طباع ��ة المجالت و الطباعة المؤ من ��ة و طباعة الكتب‬ ‫إل ��ى جان ��ب أن ��و اع المطبوع ��ات األخ ��رى‪ .‬تمتل ��ك‬ ‫الشركة صفحة عل ��ى الفيس بو ك غنية بالمحتو ى‬ ‫به ��ا اآلالف م ��ن المتابعي ��ن‪ .‬وتؤ ك ��د م ��اري ج ��و‬ ‫الرعي ��دي المسؤو ل ��ة ع ��ن تطوير أنشط ��ة الشركة‬ ‫التفاعلية على شبكة اإلنترن ��ت‪ ،‬أن مو قع مجموعة‬ ‫الرعي ��دي على شبك ��ة االنترنت و مو اق ��ع التو اصل‬ ‫االجتماع ��ي مجرد أداة للتو اص ��ل و التعامل كذلك‬ ‫مع العمالء‪.‬‬ ‫“نح ��ن باألس ��اس نستخ ��دم مو اق ��ع التو اص ��ل‬ ‫االجتماع ��ي للمشارك ��ة ف ��ي العال ��م االفتراض ��ي‬ ‫و ليس ��ت ك ��أداة تسو ي ��ق رئيسي ��ة‪ .‬أن ��ا أعتق ��د أن‬ ‫التسو ي ��ق عل ��ى اإلنترنت ه ��و أكثر مالئم ��ة لمجال‬ ‫األعم ��ال بي ��ن المؤ سس ��ات و العم�ل�اء ‪ B2C‬الفيما‬ ‫بي ��ن أعم ��ال المؤ سس ��ات ببعضه ��ا البعض ‪،B2B‬‬ ‫غي ��ر أن التسو ي ��ق عب ��ر االنترنت لن يك ��ون فعاال‬ ‫إال عندم ��ا تق ��و م به عل ��ى النحو الصحي ��ح‪ ،‬حيث‬

‫أن إرسال الرسائل التسويقي ��ة بدون استراتيجية‬ ‫و اضح ��ة لن تبي ��ع م ��ن منتجات ��ك‪ .‬ويع ��د مو قعنا‬ ‫عل ��ى شبك ��ة االنترن ��ت أداة لتقدي ��م المعلو م ��ات‬ ‫ح ��ول األنشطة و الخدم ��ات التي نقدمه ��ا‪ .‬خاصة‬ ‫للعم�ل�اء المحتملي ��ن خ ��ارج لبن ��ان‪ .‬ف ��ي صفحتنا‬ ‫عل ��ى الفيس بو ك نقو م بإبراز جمالية و دور الكلمة‬ ‫المطبو ع ��ة‪ .‬و ه ��ي كذل ��ك قن ��اة اتص ��ال للتو اصل‬ ‫م ��ع عمال ن ��ا‪ .‬و نح ��ن نؤ م ��ن بش ��دة أن الطباعة ال‬ ‫زال ��ت أفضل أشكال اإلعالن‪ .‬وو فق ��ا لبحث أجرته‬ ‫‪ ،Steria‬ف ��إن اإلعالن داخل المتاج ��ر له أكبر تأثير‬ ‫عل ��ى المشتر ي ��ن‪ ،‬ف ��ي حي ��ن ق ��ال نح ��و ‪ %28‬من‬ ‫المشاركين ف ��ي االستطالع أن اإلعالن عبر ‪ POP‬و‬ ‫‪POS‬ه ��و السب ��بالرئيس ��يوراءمشترياته ��م‪.‬‬ ‫“ه ��ذا البحث الذي أجرت ��ه “‪ ”YouGov‬و جد أيضا‬ ‫أن الصح ��ف و المجالت قد استحو ذت على نسبة‬ ‫‪ %27‬من تأثير القوة الشرائية‪ ،‬في حين استحو ذت‬ ‫نح ��و ‪ %18‬م ��ن اإلعال ن ��ات عل ��ى شبك ��ة االنترنت‪،‬‬ ‫ونح ��و ‪ %9‬من اإلعالنات عب ��ر المو اقع االجتماعية‪،‬‬ ‫ونحو ‪ %7‬على إعالنات تطبيق ��ات الهو اتف النقالة‪.‬‬ ‫و هذا ي ��دل بوضوح على أن اإلعالنات المطبوعة ال‬ ‫ت ��زال أفضل و سيل ��ة إليصال الرسائ ��ل التسويقية‬ ‫بشك ��ل فع ��ال‪ ،‬وبالنسبة لنا ف ��ي مجموعة الرعيدي‬ ‫فإنن ��ا ل ��م نشعر بعض ب ��أي انخفاض ف ��ي الطباعة‬ ‫التجار ي ��ة حت ��ى اآلن‪ ،‬وبالرغ ��م من ظه ��ور الطباعة‬

‫قليل���ة الجو دة الت���ي ال يمكن إنكاره���ا كذلك إال ان‬ ‫الطباعة عالية الجو دة ال زالت متو اجدة خصوصا‬ ‫في منطقتنا”‪.‬‬

‫اإلمارات‪ :‬مطبعة فيشام ‪ -‬االستفادة من فضاء اإلنترنت‬

‫مع عمالئنا و الذي يو ف���ر لهم تحديثا مستمرا حول‬ ‫أحدث العر و ض و الخدمات التي نقدمها‪.‬‬ ‫كما تق���دم المطبعة منشأته���ا للمؤ سسات التعليمية‬ ‫لتفقد و تعلم تقنيات الطباع���ة‪ .‬و إلى جانب و سائل‬ ‫اإلع�ل�ام االجتماعي���ة وغيرها من أنشط���ة التسويق‬ ‫عب���ر اإلنترن���ت‪ .‬فإن مطبع���ة فيش���ام تستغل أيضا‬ ‫ف ��ي تقنيات التسويق المباش���ر من مثل الرسو مات‬ ‫المتنقلة و اإلعالنات المطبوعة‪.‬‬

‫‪ME Printer May 2013‬‬

‫مطبع ��ة فيشام في دبي تعد مث ��ال مميز على كيفية‬ ‫استفادة األعم ��ال التجار ية م ��ن محركات البحث‪.‬‬ ‫المطبع ��ة التي تعمل م ��ن دبي على م ��دار أكثر من‬ ‫عقد م ��ن الزمن تعد عضو ا فاعال في نادي و سائل‬ ‫اإلع�ل�ام االجتماعي ��ة‪ ،‬وتعتق ��د بأن ��ه في ح ��ال كون‬ ‫أنشطته ��ا مرئية فإن ذلك يعد الخطوة األكثر أهمية‬ ‫ف ��ي التر ويج للشركة‪ .‬ويقول دي ��راج ر وباني المدير‬ ‫اإلداري للمطبع ��ة‪“ :‬نحن منش ��اة طباعة متو سطة‬

‫الحجم نح ��و الطر ي ��ق للتو سع‪ .‬ب ��دأت أعمالنا من‬ ‫خالل طباعة السكر ي ��ن وتو سعت أنشطتنا لتشمل‬ ‫طباعة األو فست”‪.‬‬ ‫راخي ر وبان ��ي مديرة تطوير األعمال وز و جة ديراج‬ ‫و المسؤو ل ��ة ع ��ن تسو ي ��ق أنشط ��ة الشرك ��ة عب ��ر‬ ‫اإلع�ل�ام االجتماع ��ي‪ ،‬ت ��رى ب ��أن صفح ��ة المطبعة‬ ‫على الفيس ب ��و ك القت استحس ��ان العمالء‪ ،‬حيث‬ ‫أنه ��ا تو ف ��ر محت ��و ى ك�ل�ا المعلو م ��ات و المحت ��و ى‬ ‫المفي ��د‪ ،‬وتضيف بقو لها‪“ :‬الناس لديهم الكثير من‬ ‫المفاهيم الخاطئ ��ة حول الطباعة‪ ،‬ونحن نستخدم‬ ‫المو اق ��ع على االنترن ��ت مثل الفيس ب ��و ك لتثقيف‬ ‫العم�ل�اء ح ��ول األن ��و اع المختلف ��ة لل ��ور ق‪ ،‬و أن ��و اع‬ ‫التجليد المتنوعة و ما شابه ذلك”‪.‬‬ ‫وتضي ��ف بقو له ��ا‪“ :‬ف ��ي الو ق ��ت الحال ��ي نخط ��ط‬ ‫لتحديث مو قعنا‪ ،‬و الذي سيحتوي على المز يد من‬ ‫المزايا التفاعلية‪ .‬كل يو م نتلقى العديد من الز يارات‬ ‫من قبل عمالئن ��ا ممن يأتون هنا للتعرف أكثر على‬ ‫خدماتنا‪ .‬نح ��ن نز و دهم بالخدم ��ات الالزمة و التي‬ ‫ً‬ ‫جعل ��ت منهم عم�ل�اءا دائمين لنا‪ .‬لدين ��ا أيضا قسم‬ ‫خدمة العم�ل�اء‪ ،‬و الذي ال يزال على اتصال مستمر‬

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‫الملف‬

‫التسويق اجتماعيا‬

‫لبنان‪ :‬المطبعة العر بية ‪ -‬طر يقة فعالة للتواصل‬ ‫شرك ��ة أخ ��ر ى تستخ ��دم مو قعه ��ا عل ��ى شبك ��ة‬ ‫االنترن ��ت لي ��س للتر و ي ��ح ع ��ن نفسه ��ا فحس ��ب‬ ‫و إنم ��ا أيض ��ا للتعر ي ��ف بأنشطته ��ا اليو مي ��ة ف ��ي‬ ‫مج ��ال الطباع ��ة‪ ،‬و ه ��ي المطبع ��ة العر بي ��ة ف ��ي‬ ‫بي ��ر وت بلبن ��ان‪ ،‬و تعد و احدة من أكب ��ر المطابع‬ ‫المتخصص ��ة ف ��ي طباع ��ة األو فس ��ت و الت ��ي‬ ‫تص ��در منتجاته ��ا إلى دو ل أخ ��ر ى‪ .‬و هي تخدم‬ ‫عمالئه ��ا كذل ��ك عب ��ر فرعه ��ا ف ��ي فرنس ��ا‪ ،‬و التي‬ ‫يتشك ��ل عمالءه ��ا ع ��ادة م ��ن ناش ��ر ي الكت ��ب‬ ‫و الكاتالو ج ��ات‪ ،‬و ه ��ي كذل ��ك نشط ��ة ف ��ي غرب‬ ‫و شم ��ال أفر يقي ��ا‪ ،‬و ه ��ي مص � ّ�د ر رئيس ��ي للكتب‬

‫المدرسي ��ة ف ��ي الع ��راق و المج�ل�ات ف���ي دو ل‬ ‫الخليج‪.‬‬ ‫و يتي ��ح مو ق ��ع المطبع ��ة لل���ز و ار طل���ب ع���ر و ض‬ ‫الطبا ع ��ة‪ ،‬و تحمي ��ل ملف���ات الطباع���ة و كذل���ك‬ ‫تتب ��ع أو امر طباعة ضمن دو رة اإلنتاج‪ ،‬و يقو ل‬ ‫إيل ��ي رافاييل رئيس مجل���س إدارة المطبعة أن‬ ‫‪ %50‬من عم�ل�اء المطبع���ة يرسل���و ن ملفاتهم من‬ ‫خ�ل�ا ل مو ق ��ع المطبع ��ة عب���ر شبك���ة االنترن���ت‪.‬‬ ‫كم ��ا أ ن ��ه بإمك ��ان العم�ل�اء است�ل�ا م الرسائ���ل‬ ‫النصي ��ة تلقائيا عب ��ر هو اتفه���م المحمو لة حو ل‬ ‫حا ل ��ة طلبياته ��م‪ ،‬و تعتب���ر المطبع���ة العر بي���ة‬

‫و اح���دة م���ن المطاب���ع التقليدي���ة القليل���ة الت ��ي‬ ‫تأخ���ذ عل���ى عاتقه���ا االستف���ادة الكامل���ة م ��ن‬ ‫إمكاني���ات الت���ي تتيحه���ا تقني���ات شبك ��ات‬ ‫االنترن���ت‪ .‬المطبع���ة كذل���ك تتي���ح إمكاني ��ة‬ ‫التدقي���ق عل���ى مطبوع���ات العم�ل�اء ع���ن بع ��د‪،‬‬ ‫إال أن العم�ل�اء ال يزال���و ا حر يصي���ن على ر ؤ ية‬ ‫النس���خ التجر يبي���ة للمطبوع���ات بأنفسه���م بدال‬ ‫م���ن تل���ك الرقمي���ة‪ ،‬و يعتق���د رافايي���ل أن مو قع‬ ‫الشرك���ة اال لكتر و ن���ي يساه���م ف���ي رسم صو رة‬ ‫المطبع���ة وبن���اء جس���ر للتو اص���ل بينه���ا وبي ��ن‬ ‫وعمالئها خارج لبنان‪.‬‬

‫لبنان‪ :‬مطبعة سالم دبوس ‪ -‬مستقبل صناعة الطباعة‬ ‫مطبع ��ة سالم دبو س في بي ��ر وت بلبنان هي مطبعة‬ ‫تجار ي ��ة تتعام ��ل مع م ��دى و اسع م ��ن المطبوعات‬ ‫بم ��ا في ذلك البو ست ��رات و مو اد التعبئ ��ة و التغليف‬ ‫وغيرها‪ .‬ويقول نبيل دبو س المدير العام للمطبعة‪:‬‬ ‫“ليس هن ��اك شك ف ��ي أن التسويق عب ��ر اإلنترنت‬ ‫يلعب دورا حيويا في عم ��ل المطابع‪ ،‬خصوصا في‬ ‫قدرتها على تسو ي ��ق منتجات المطبوعات‪ .‬و أتذكر‬ ‫أن أح ��د العمالء من إفر يقيا أب ��رم معنا على طلبيات‬ ‫طباع ��ة و ل ��م تك ��ن لدي ��ه معرف ��ة مسبق ��ة بمطبعتنا‬

‫باستثناء مو قعنا على االنترنت‪ .‬لذلك فإن التسويق‬ ‫عب ��ر اإلنترن ��ت يمتل ��ك إمكاني���ات كبي���رة يتج���اوز‬ ‫الحدو د اإلقليمية‪.‬‬ ‫“باإلضاف ��ة إلى إمكانيات التسوي���ق عبر اإلنترنت‪،‬‬ ‫فإن ��ه يساعدن ��ا عل ��ى تقلي���ل الو ق���ت و التكلف���ة‬ ‫االتص ��االت‪ ،‬و هي أس ��ر ع و أق���ل تكلف���ة مقارنة مع‬ ‫الط ��ر ق التقليدي ��ة‪ .‬حيث ك���ل شيء يت���م اآلن عبر‬ ‫االنترن ��ت س ��و اء مناقش���ة الصفق���ات أو الع���ر و ض‬ ‫و الحمالت التسويقية للعمالء”‪.‬‬

‫“أن���ا أعتبر أن التسوي���ق عبر اإلنترن���ت سيكتسب‬ ‫المز ي���د من نقاط الق���وة في المستقب���ل‪ ،‬كما سيتم‬ ‫التركيز من قبل المطاب���ع على هذا المفهو م بشكل‬ ‫أكثر‪ ،‬خصوصا في مجال تطوير أدو ات التو اصل‬ ‫ف���ي الشبك���ات االجتماعية‪ .‬نحن أيض���ا نركز على‬ ‫ه���ذا المفه���و م غب���ر إط�ل�اق صفحتن���ا عل���ى شبكة‬ ‫اإلنترن���ت و تويت���ر و التي م���ن شأنه���ا أن تمكننا من‬ ‫التو اص���ل بشك���ل فع���ال م���ع عمالئنا ف���ي مختلف‬ ‫أنحاء الشر ق األو سط”‪.‬‬

‫‪ME Printer May 2013‬‬

‫اإلمارات‪ :‬سبيكتر وم ‪ -‬الثقة في قوة وسائل اإلعالم على اإلنترنت‬

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‫سبيكتر و م‪ ،‬مركز طباعة و اتصاالت رقمي يخدم‬ ‫الشرك ��ات و العم�ل�اء م ��ن مختلف أنح ��اء الشر ق‬ ‫األو س ��ط و شم ��ال إفر يقيا‪ .‬و ه ��ي متخصصة في‬ ‫مج ��ال طباعة الص ��ور الرقمي ��ة المتغي ��رة و الثابتة‬ ‫عب ��ر شبك ��ة انسيابي ��ة العم ��ل الت ��ي تو ف ��ر حلول‬ ‫طباع ��ة الص ��ور ذات النس ��ق العر ي ��ض‪ .‬ويق ��ول‬ ‫داني ��ال ر و درج ��ر ز المدي ��ر الع ��ام للمجمو ع ��ة‪:‬‬ ‫“مو ق ��ع سبيكت ��ر و م يستقط ��ب م ��دى و اسع من‬ ‫العم�ل�اء م ��ن أكثر م ��ن ‪ 100‬دو لة م ��ن دول العالم‪.‬‬ ‫حي ��ث نتلقى شهر يا نحو ‪ 5‬آالف زائر للمو قع و هو‬ ‫ينم ��و بشكل شهر ي ��ا‪ .‬نحن نستثم ��ر بشكل كبير‬ ‫م ��ن و قتنا ف ��ي قنو اتنا عب ��ر المو اق ��ع االجتماعية‪.‬‬ ‫و ك ��أي شخ ��ص فإنن ��ي أق ��ول أن متابعي ��ك ال‬ ‫يظه ��ر ون بين عشية و ضحاه ��ا‪ ،‬وعليك االختالط‬ ‫م ��ع متابعي ��ك و تز ويده ��م بالمحت ��و ى ذو الصل ��ة‬ ‫و الجدير باالهتم ��ام‪ .‬في هذه اللحظة نحن نعمل‬ ‫عل ��ى تنمية متابعينا م ��ن خالل العر و ض الخاصة‬ ‫بنا ذات الصلة و تو ي ��ر المعلو مات التي نعتقد أنها‬ ‫أنها تهمهم”‪.‬‬ ‫“الفي ��س ب ��و ك و تويت ��ر قن ��و ات مفي ��دة تسم ��ح‬ ‫للشرك ��ات للتو اص ��ل م ��ع بشك ��ل فع ��ال م ��ع‬ ‫عمالئها‪ .‬نحن ف ��ي سبيكتر و م‪ ،‬نو قن بأن الفيس‬

‫بو ك و تويت ��ر مفيد جدا في تقدي���م خدمة العمالء‬ ‫لدين ��ا بشك ��ل خ ��اص‪ .‬ب���دءا م���ن إتاح���ة عمالئنا‬ ‫إلمكانية االستفسار ع ��ن طلبياتهم‪ ،‬وو صوال إلى‬ ‫العمي ��ل الغي ��ر راضي ع���ن المنت���ج النهائي‪ ،‬حيث‬ ‫يمكنن ��ا وبشك ��ل سر ي ��ع تحدي���د مو اط���ن الخلل‬ ‫و معالجت ��ه عب ��ر مجموع���ة و اسع���ة م���ن الحاالت‬ ‫و السينار يو هات”‪.‬‬ ‫و أضاف دانيال‪“ :‬ف���ي األشهر األخيرة‪ ،‬استثمرت‬ ‫سبيكت ��ر و م ق ��درا كبي ��را م���ن الو ق���ت و الجه���د في‬ ‫تعز ي ��ز حضورنا على شبك���ة اإلنترنت‪ ،‬حيث بدأنا‬ ‫في إع ��ادة تطوير و تصمي���م مو قعن���ا اإللكتر و ني‪.‬‬ ‫حي ��ث ك ��ان مو قعن ��ا القدي���م لدي���ه محت���و ى كبير‬ ‫ويصع ��ب التصف ��ح في ��ه‪ .‬المو ق���ع الجدي���د لدي���ه‬ ‫تصميم أوضح عبر قو ائمنا‪ ،‬كما أدى نمو متابعينا‬ ‫عب ��ر األجه ��زة النقالة إلى إطالق نسخ���ة إلكتر و نية‬ ‫متو افق ��ة مع األجه ��زة النقالة بحي���ث تو افيهم أينما‬ ‫كان ��و ا‪ ،‬حي ��ث المعلو م ��ات الت���ي يتطلبه���ا عمالؤ ن���ا‬ ‫متاح ��ة له ��م عل ��ى ال ��دو ام‪ .‬و سبيكت���ر و م معر و فة‬ ‫جي ��دا لتو لى دفة ه ��ذا الطر يق ف���ي المنطقة و التي‬ ‫كانت فيه م ��ن أو ائل الشركات الت���ي تبنت العديد‬ ‫من التقني ��ات‪ ،‬نحن نعتقد بأن نشاطنا على شبكة‬ ‫اإلنترنت يعط ��ي لعالمة سبيكت���ر و م التجار ية قدرا‬

‫كبي���رام���نال���رواج”‪.‬‬ ‫“إن قي���اس فعالية التسويق عب���ر شبكة االنترنت‬ ‫تعتمد بشك���ل مختلف على اله���دف الذي ترغب‬ ‫ف���ي تحقيقه‪ .‬عل���ى سبيل المثال ل���و أن مطبعة (أ)‬ ‫ترغب ف���ي استقط���اب عم�ل�اء ج���دد بأقصى قدر‬ ‫ممك���ن‪ .‬و مطبع���ة (ب) ترغ���ب ف���ي التركي ��ز أكثر‬ ‫على خدم���ة العمالء الحاليي���ن و ضمان أن لديهم‬ ‫جمي���ع األدو ات و المعلو م���ات المتاح���ة لضم ��ان‬ ‫سالس���ة عالق���ة العمل بي���ن الطرفين‪ .‬ف���ي منطقة‬ ‫الش���ر ق األو س���ط تمي���ل الشركات إل���ى أن تسير‬ ‫برت���م بطيء ف���ي مجال تبن���ي التو جه���ات الرقمية‬ ‫الت���ي نراها ل���دى مثيال تها ف���ي الوالي���ات المتحدة‬ ‫األمر يكي���ة و أور وب���ا‪ ،‬و م���ع ذل���ك ف���إن المشه ��د‬ ‫الرقم���ي لهو بالتأكي���د متطور ها هن���ا في اإلمارات‪،‬‬ ‫ويمكنن���ا أن نر ى بالفعل إدراك الن���اس لالستثمار‬ ‫ف���ي تو اجده���ا عل���ى اإلنترن���ت و القن���و ات الرقمية‬ ‫المختلف���ة‪ .‬وبات���ت صناع���ة الطباع���ة ف���ي الق ��ر ن‬ ‫الو اح���د و العشر ي���ن ذات بيئ���ة تنافسي���ة للغاي ��ة‪،‬‬ ‫و أعتق���د أن���ه علين���ا دائم���ا أن ننظ���ر إل���ى التو ج ��ه‬ ‫المقب���ل أو التقني���ة الت���ي م���ن شأنه���ا أن تجعلن ��ا‬ ‫بار ز ين عن الحش���و د و تبقينا خطوة متقدمة عن‬ ‫أقرب منافسينا‪.‬‬

‫االنفج ��ار ف���ي و سائ���ل اإلع�ل�ام االجتماعي���ة و التسويق عب���ر اإلنترن���ت يتيح‬ ‫ً‬ ‫طرق ��ا مبتك���رة و فعالة للتو اصل م���ع مشتري منتج���ات الطباعة في جميع‬ ‫أنح ��اء العال���م‪ .‬مجل���ة “م���ي برنت���ر” تتح���دث إل���ى المطابع عب���ر منطقة‬ ‫الش ��ر ق األو س���ط للتع���رف عل���ى م���دى تفاعله���م م���ع عال���م اإلنترن���ت‬ ‫ممارس ��ة األعمال التجار ية يمك ��ن أن تكون ممتعة‬ ‫ه ��ذه األي ��ام! و الفض ��ل ف ��ي ذلك يع ��و د إل ��ى تعدد‬ ‫الخي ��ارات المستخدم ��ة عل ��ى شبك ��ة اإلنترن ��ت‬ ‫و الت ��ي تح ��و م في فض ��اء الشبك ��ة العالمي ��ة‪ ،‬حيث‬ ‫و جدت الشرك ��ات نفسها على مقربة من مصالحها‬ ‫التجار ي ��ة‪ .‬و لم تكن تجربة تحو ي ��ل عامل التسلية‬ ‫في استخ ��دام و سائ ��ل التو اص ��ل االجتماعية إلى‬ ‫أداة لجن ��ي الفو ائ ��د محص ��ورة فق ��ط ل ��دى منافذ‬ ‫البي ��ع بالتجزئة فحس ��ب‪ ،‬بل كانت مج ��اال لجذب‬ ‫انتب ��اه المطاب ��ع كذل ��ك‪ .‬حي ��ث خلق ��ت التقني ��ات‬ ‫المحسن ��ة و أدو ات الر و اب ��ط الذكي ��ة الفرصة لكي‬ ‫تك ��ون متو اج ��دة على شبك ��ة االنترنت عل ��ى مدار‬ ‫‪ 24‬ساعة لكل أيام األسب ��وع‪ .‬وعبر استهداف هذه‬ ‫القن ��و ات التسويقي ��ة الجديدة‪ ،‬بات ��ت المطابع التي‬ ‫كانت تعتمد في و قت سابق على و سائل االتصال‬ ‫الشفهي ��ة وتقنيات التسويق المباش ��ر ّ‬ ‫تكرس و قتها‬ ‫نحو منصات التو اصل االجتماعي‪.‬‬ ‫تأت ��ي غالبي ��ة منصات شبك ��ات االنترن ��ت من مثل‬ ‫الفيس بو ك و لينكد ان وتويتر ويوتيوب وبنتر يست‬ ‫بو اجهة عمل مجاني ��ة‪ ،‬و جميعها سهل االستخدام‬ ‫إلى حد كبير‪ .‬و إذا كان هذا هو الحال‪ ،‬فإن المطابع‬ ‫الت ��ي استجابت في و قت ساب ��ق أو قامت بتحديث‬ ‫محتو اه ��ا بشك���ل اعتي ��ادي تفض ��ل عمالءه ��ا من‬ ‫عل ��ى شبكة االنترنت‪ ،‬حيث نوعية التفاعل مع هذه‬ ‫الشبك ��ات تع ��د ّمي ��زة إضافي ��ة لهم‪ ،‬و ال ��ذي يشعر‬ ‫في ��ه المستخ ��دم أن ��ه على اتص ��ال أكثر م ��ع مز و د‬ ‫الخدم ��ات و المنتج ��ات‪ .‬وكشف ��ت اإلحصائي ��ات‬ ‫و الدراسات التي أجر يت في هذا المجال أن تحميل‬ ‫الصور و مقاطع الفيدي ��و أو إجراء ندو ات حية على‬ ‫شبك ��ة االنترنت لديها االستطاع ��ة على بناء المز يد‬ ‫من الجمهور بدال من نهج التسويق المباشر‪.‬‬

‫اعتماد منهجية واسعة النطاق‬

‫ّ‬ ‫المطاب ��ع ف ��ي منطقة الش ��ر ق األو س ��ط تسخر من‬ ‫قوة بيئ ��ة االنترنت عبر جعل مو اقعه ��ا اإللكتر ونية‬ ‫أكث ��ر سهو لة في االستخ ��دام‪ .‬و لك ��ن الكثير منهم‬ ‫حت ��ى اآلن ل ��م ينظر بشك ��ل كامل إل ��ى اإلمكانيات‬ ‫الت ��ي تقدمه ��ا المو اق ��ع االجتماعي ��ة‪ .‬وبالرغ ��م م ��ن‬ ‫أن مو اق ��ع الفي ��س ب ��و ك وتويت ��ر تحظ ��ى بشعبي ��ة‬ ‫هائل ��ة في المنطق ��ة‪ ،‬إال أنها لم تكتس ��ب بعد ّ‬ ‫الر و اج‬ ‫كمنصة لألعم ��ال بين المؤ سسات‪ ،‬خصوصا بين‬ ‫مجتم ��ع الطباعة هنا‪ .‬وكما قيل ف ��ي السابق‪ ،‬وعلى‬ ‫الرغ ��م من كون هذه المو اق ��ع مجانية االستخدام‪،‬‬ ‫إال أن اعتم ��اد منهجية مركزة وو اسع ��ة النطاق من‬ ‫قب ��ل المز و دين في هذا المج ��ال يمكن أن يكتب له‬ ‫النجاح‪.‬‬ ‫م ��ن المتو ق ��ع م ��ع حل ��ول الع ��ام ‪ ،2014‬أن يك ��ون‬ ‫للهو اتف النقالة دور هام تلعبه في في االعتماد على‬ ‫جمي ��ع و سائ ��ل التو اصل‪ .‬حيث يستخ ��دم الكثير‬ ‫اآلن الهو ات ��ف النقالة كو سيلة للدخ ��ول إلى شبكة‬ ‫االنترنت‪ ،‬وعلى المطاب ��ع أن تحسب حسابها لهذه‬ ‫الفك ��رة وتقدم الحل ��ول الهو ات ��ف النقال ��ة الممكنة‬ ‫حت ��ى تستفي ��د منه ��ا أعماله ��م‪ .‬كما قدم ��ت تقنيات‬ ‫الو اقع المحسن و أك ��و اد االستجابة السر يعة “كيو‬ ‫أر” بعض ��ا م ��ن األم ��ور الت ��ي جذب ��ت المستهلكين‬ ‫تجاه المو اقع اإللكتر وني ��ة أو عر وضات المنتجات‬ ‫المختلف ��ة‪ .‬ويمك ��ن لتقني ��ات الهو ات ��ف النقال ��ة أن‬ ‫تتضم ��ن ه ��ذه األدو ات الت ��ي تساع ��د عل ��ى ر ب ��ط‬ ‫وتو اصل المعلو مات بشكل فعال‪.‬‬ ‫األسعار تع ��د عامال غير مؤثر إذا م ��ا تمت مناقشته‬ ‫ف ��ي ه ��ذه الو سائ ��ط االجتماعي ��ة‪ ،‬إل ��ى جان ��ب‬ ‫استع ��راض الخب ��رة و المعرفة التي يمي ��ز كل منهما‬ ‫اآلخ ��ر‪ .‬عالوة على الكشف ع ��ن و جهات النظر من‬

‫مختلف المحادثات و التي تجعلها أكثر جاذبية عن‬ ‫غيرها من الو سائل‪.‬‬

‫بناء الجمهور وليس المبيعات‬

‫البداي���ة األو ل���ى ألي مش���ر وع م���ن عل���ى شبك���ات‬ ‫التو اص���ل االجتماع���ي قد تك���ون بطيئ���ة الخطى‪،‬‬ ‫فق���ط تحديثات متسق���ة و سبل تو اص���ل منتظمة‬ ‫و مرك���زة ستساعد عل���ى بناء الجمه���ور المطلوب‪.‬‬ ‫و تع���د كلم���ات جو ج���ل اإلعالني���ة و الحم�ل�ات‬ ‫التسويقية من على شبكة االنترنت أداة تستخدم‬ ‫عل���ى نطاق و اسع اآلن من قب���ل شركات الطباعة‪.‬‬ ‫حي���ث أثبت���ت األبح���اث أن التر و ي���ج لشركتك عبر‬ ‫نتائ���ج محرك���ات البح���ث‪ ،‬تساع���د عل���ى اكتساب‬ ‫عم�ل�اء و أعم���ال ج���دد‪ .‬م���رة أخ���ر ى ف���إن سهو لة‬ ‫الو صول إلى اإلنترنت ه���ي العامل الذي يز يد من‬ ‫شعبية الحمالت التسويقية‪.‬‬ ‫و م���ع إع���راب مجتم���ع الطباع���ة العالمي ع���ن قلقه‬ ‫إزاء التهدي���د ال���ذي يل���وح ف���ي األف���ق م���ن قب���ل‬ ‫و سائ���ل اإلع�ل�ام الرقمي���ة عل���ى صناع���ة الطباعة‪،‬‬ ‫فإن���ه المطاب���ع لديه���ا اآلن وعلى العك���س من ذلك‬ ‫اإلمكانية لتسخير قوة و سائل اإلعالم االجتماعية‬ ‫لالستفادة في أعم���ال المبيعات‪ .‬والستعراض كل‬ ‫هذه النق���اط المقدم���ة و معرفة تحققه���ا‪ ،‬تو اصلت‬ ‫مجل���ة “مي برنتر” مع المطاب���ع من مختلف أنحاء‬ ‫منطق���ة الش���ر ق االو س���ط لمعرف���ة و جه���ة نظرهم‬ ‫حي���ال منص���ات مو اق���ع التو اص���ل االجتماع���ي‬ ‫و تأثيرها عل���ى صناع���ة الطباعة‪ .‬يمكنك���م مطالعة‬ ‫ذل���ك من أج���ل التعرف عل���ى تجربتهم م���ع مو اقع‬ ‫التو اص���ل االجتماع���ي و كيف أنهم كان���و ا قادر ين‬ ‫عل���ى إب���رام الصفق���ات عب���ر االستفادة م���ن هذه‬ ‫المو ارد على نحو ّفعال‪.‬‬

‫األردن‪ :‬المطبعة المركز ية ‪ -‬وسيلة لالستكشاف‬ ‫المطبعة المركزية التي تأسست في العام ‪ ،1960‬توقن‬ ‫في قوة و سائل اإلعالم االجتماعية و إمكانية الحفاظ‬ ‫على عالقتها مع العمالء من خالل الو سائط من مثل‬ ‫الفيس ب ��وك‪ .‬وتعد المطبع ��ة المركز ي ��ة واحدة من‬ ‫أكبر المطاب ��ع العاملة في األردن وبشكل رئيسي في‬ ‫طباع ��ة المجالت‪ ،‬األجن ��دات والتقاويم والمطويات‪.‬‬ ‫ويب ��دي يو س ��ف حماد مدي ��ر التسوي ��ق مالحظاته‬ ‫حي ��ال ذل ��ك بقو ل ��ه‪“ :‬يشغ ��ل التسويق عب ��ر شبكة‬ ‫االنترنت حيزا كبيرا في استراتيجية الشركات و هي‬ ‫بمثابة أداة فعالة للتواصل مع العمالء‪ .‬وتم استبدال‬ ‫الط ��ر ق التقليدية في البحث عن المعلومات بأدوات‬

‫ّ‬ ‫االنترنت‪ ،‬حيث بات تو اجدها أمرا ضر ور يا”‪.‬‬ ‫“المطاب ��ع ف ��ي منطقة الش ��ر ق األو سط ل ��م تستفد‬ ‫بشك ��ل كامل من إمكانيات التسويق عبر االنترنت‬ ‫و ذل ��ك بسب ��ب مسأل ��ة الثق ��ة‪ ،‬و خصو ص ��ا عندما‬ ‫يتعل ��ق األم ��ر بالش ��راء مباش ��رة عب ��ر االنترن ��ت‪.‬‬ ‫والي ��زال العم�ل�اء يفضلون التعام ��ل بشكل مباشر‪،‬‬ ‫و استع ��راض عين ��ات الطباع ��ة و النس ��خ التجر يبية‬ ‫قبيل اعتماده ��ا‪ .‬لربما تجربة التسو ي ��ق عبر شبكة‬ ‫االنترن ��ت نجح ��ت ف ��ي دول مثل اإلم ��ارات‪ ،‬و لكن‬ ‫التجربة ال يمكن تعميمه ��ا نظرا ألن كل دو لة لديها‬ ‫تو جهاتها المختلفة عن األخرى”‪.‬‬

‫“استراتيجيتن���ا تكم���ن في تكام���ل أدو ات التسويق‬ ‫عب���ر االنترن���ت م���ع أسالي���ب التسوي���ق التقليدي���ة‪.‬‬ ‫ونح���ن نعمل من خالل مو قعنا عبر شبكة االنترنت‬ ‫وصفحتن���ا على الفيس ب���و ك‪ ،‬و التي تساهم بشكل‬ ‫غير مباش���ر في أعمالنا‪ .‬و لكن كم���ا قلت فإن مسألة‬ ‫الثق���ة ال زالت هي العالق���ة‪ ،‬و التي حينما يضع العمالء‬ ‫ثقتهم بشكل كامل فإنه يمك���ن تعميم هذا المفهو م‬ ‫بشك���ل أو سع بي���ن العاملين في ه���ذا المجال‪ .‬ففي‬ ‫دول مث���ل أور وب���ا‪ ،‬غالبي���ة طلبات الطباع���ة تتم عبر‬ ‫شبك���ة االنترن���ت‪ ،‬بينما ال ي���زال العمالء ف���ي منطقة‬ ‫الشر ق األو سط يفضلون سبل االتصال المباشر”‪.‬‬

‫‪ME Printer May 2013‬‬

‫الملف‬

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‫التسويق اجتماعيا‬

‫اإلمارات‪ :‬جفن جرافيكس تحتفل بمر ور ‪ 35‬عاما على بدء نشاطها بالخليج‬ ‫حضر االحتفال ‪ 43‬ممثال عن العالمات التجار ية التي تز و دها جفن جرافيكس‬ ‫نظم ��ت جفن جرافيكس صاحب ��ة التار يخ العر يض‬ ‫في صناعة الطباعة بالمنطقة في العاشر من إبر يل‬ ‫الماض ��ي احتفاليته ��ا الخاصة بم ��ر ور ‪ 35‬عاما على‬ ‫ب ��دء نشاطها ف ��ي المنطقة في فن ��دق ر وتانا المر وج‬ ‫ف ��ي دب ��ي‪ .‬و ق ��د استطاع ��ت الشرك ��ة ف ��ي غضون‬ ‫خمس ��ة وثالثي���ن عام ��ا أن تتط ��ور لتصب ��ح العب ��ا‬ ‫رئيسي ��ا ف ��ي صناع ��ة الصناعة عب ��ر تمثيله ��ا لعدد‬ ‫م ��ن كب ��ار المصنعي ��ن بما في ذل ��ك “كيه ب ��ي إيه”‬ ‫و مو ل ��ر مارتين ��ي و أكفا وغيرهم‪ .‬ويق ��ع مقر الشركة‬ ‫الرئيسي ف ��ي أبو ظبي مع ‪ 6‬فر وع ف ��ي جميع أنحاء‬ ‫المنطقة‪ ،‬و ل ��دى جفن جرافيك ��س تشكيلة و اسعة‬ ‫من المنتجات بداية مع آالت الطباعة و حتى الور ق‬ ‫وغيره من المو اد االستهالكية‪.‬‬ ‫نجي ��ب ع ��و اد استهل الحف ��ل بكلم ��ة ترحيبية قال‬ ‫فيها‪“ :‬قبل خمسة وثالثين عاما كان عدد العاملين‬ ‫في جف ��ن جرافيكس خمسة مو ظفي ��ن يتقاسمون‬ ‫مكتب مك ��ون من غرف ��ة و احدة في أبو ظب ��ي‪ ،‬و أنا‬ ‫أش ��ك ف ��ي أن مسمياته ��م الو ظيفي ��ة ق ��د أنصفتهم‬ ‫آنذاك‪ .‬لقد علم ��ت أن المدير آنذاك كان يتو لى إلى‬ ‫جان ��ب مهامه األساسي ��ة تحمي ��ل الشاحنات و من‬ ‫ث ��م القيام بعملية التسلي ��م و العو دة مرة أخرى إلى‬ ‫المكتب ليزاول مهام منصبه مرة أخرى”‪.‬‬ ‫وتابع بقو ل ��ه‪“ :‬خمسة وثال ث ��ون عاما مرت بفضل‬ ‫ثقتك ��م ف ��ي حلو لن ��ا و خدماتنا‪ ،‬نح ��ن نو ظف اآلن‬

‫أكثر من ‪ 200‬شخص‪ ،‬و لدينا فر وعنا في السعو دية‬ ‫و البحر ين و قطر وعم ��ان و األردن و اإلمارات‪ ،‬لربما‬ ‫مدراؤ ن ��ا ال يقو م ��ون بتحمي ��ل الشاحن ��ات و القيام‬ ‫بالتسلي ��م بع ��د اآلن‪ ،‬إال أن فر يقن ��ا الي ��و م يتمت ��ع‬ ‫بتفاني المؤ سسين كذلك”‪.‬‬ ‫من جانب ��ه وضمن كلمت ��ه للحض ��ور‪ ،‬رحب رمزي‬ ‫كتيل ��ي المدي ��ر الشر ي ��ك ف ��ي جف ��ن جرافيك ��س‬ ‫بالحاضر ي ��ن ال ��ذي بلغ عدده ��م ‪ 350‬ضيف ممن‬ ‫قدم ��و ا من مختلف الدول للمشاركة ضمن الحفلة‬ ‫بقو له‪“ :‬ل ��و كان بمق ��دوري أن ّ‬ ‫أسمي كل شخص‬ ‫منكم لفعلت‪ ،‬إال أنه و م ��ع ضيق فإنني أستطيع أن‬ ‫أق ��ول لك ��م شيئا و احدا فق ��ط‪ ،‬أال و هو أن ��ه لم يكن‬ ‫ليصبح ذلك ممكنا من غيركم”‪.‬‬ ‫و أضاف بقو له‪“ :‬خالل األع ��و ام الخمسة وثالثين‬ ‫الماضي ��ة مر رن ��ا بالعدي ��د م ��ن األو ق ��ات الجي ��دة‬ ‫و السيئة‪ ،‬معا تمكنا من النج ��اة خالل األزمة المالية‬ ‫وتقلبات العمل ��ة و الركو د و حتى م ��ع النمو السر يع‬ ‫و المذه ��ل‪ ،‬ل ��م تتغي ��ر عالقتن ��ا وثقتن ��ا ف ��ي بعضنا‬ ‫البعض‪ .‬إنن ��ي سعيد وراض أننا كن ��ا دائما قادر ين‬ ‫عل ��ى إيجاد الحلول لجميع المشاكل التي و اجهتنا‪،‬‬ ‫لم يكن األمر سهال و لكن بفضل اهلل نجحنا”‪.‬‬ ‫كم ��ا و ج ��ه كتيلي ف ��ي خطاب ��ه المؤ ث ��ر الشك ��ر إلى‬ ‫شر يك ��ه محم ��د عب ��داهلل الظاه ��ري‪ ،‬كم ��ا ل ��م يكن‬ ‫مفاجئ ��ا أيضا أن يكون ر ينيه ثو ل ��ر مدير التسويق‬

‫ف ��ي مو لر مارتيني هو المتح���دث الضيف لالحتفال‬ ‫باعتب���ار مو ل���ر مارتين���ي أول شرك���ة مثلته���ا جف���ن‬ ‫جرافيكس في المنطقة‪.‬‬ ‫تل ��ى ذلك عدد م���ن الفقرات الترفيهي���ة‪ .‬و لربما كان‬ ‫االحتف���ال بم���ر ور خم���س و ثالثين عام���ا حدثا غير‬ ‫ّ‬ ‫تقلي���دي إال أن���ه وعندم���ا يتعلق ذل���ك بشركة مثل‬ ‫جف���ن جرافيكس فإن ذلك يع���د معلما و حدثا هاما‪،‬‬ ‫ونح���ن ف���ي مجل���ة م���ي برنتر نو ق���ر ذل���ك و نتمنى‬ ‫لـجفن جرافيكس المز يد من التو فيق و النجاح‪.‬‬

‫من اليمين إلى اليسار‪:‬‬ ‫رمزي كتيلي – المدير الشر يك في‬ ‫جفن‌جرافيكس‬ ‫ر ينيه ثولر – مدير التسويق في مو لر مارتيني‬ ‫محمد عبداهلل الظاهري ‪ -‬المدير العام في‬ ‫جفن‌جرافيكس‬

‫لقطة تذكار ية‬ ‫لممثلي العالمات‬ ‫التجار ية التي تز ودها‬ ‫جفن كرافيكس في‬ ‫ختام االحتفال‬

‫‪ME Printer May 2013‬‬

‫‪54‬‬

‫الفعاليات‬

‫اإلمارات‪ :‬معرض الخليج للطباعة والتغليف يختتم فعالياته بنجاح‬ ‫بلغ عد ز و ار المعرض نحو ‪ 9‬آالف زائر بز يادة قدرها ‪ %18‬عن دورة المعرض الماضية‬ ‫شهدت دورة‬ ‫المعرض هذا‬ ‫العام مشاركة‬ ‫‪ 300‬عارض من‬ ‫مختلف أنحاء‬ ‫العالم منها ‪105‬‬ ‫عارض للمرة األولى‬

‫أك ��د المشارك ��ون ف ��ي مع ��رض الخلي ��ج للطباع ��ة‬ ‫و التغليف أن إجمالي النم ��و في سوق الطباعة على‬ ‫مست ��و ى اإلمارات وصل إلى مع ��دالت تتراوح بين‬ ‫‪ % 20 15‬خ�ل�ال الع ��ام الماض ��ي‪ .‬وتو قع ��و ا استمرار‬ ‫معدل األداء ب ��ذات المعدل مع ارتفاع طفيف خالل‬ ‫الع ��ام الجاري‪ ،‬الفتي ��ن إلى أن عو ام ��ل النمو تعو د‬ ‫إلى ارتف ��اع وتيرة األنشط ��ة االقتصادية و التجار ية‬ ‫في مختلف القطاعات‪.‬‬ ‫افتت ��ح المعرض عبد الرحمن سي ��ف الغر ير‪ ،‬رئيس‬ ‫مجلس إدارة غرفة تج ��ارة وصناعة دبي بمشاركة‬ ‫‪ 300‬شركة عارض ��ة‪ ،‬منها ‪ 105‬مشاركة للمرة األو لى‪،‬‬ ‫ويع ��د الح ��دث الو حي ��د م ��ن نوع ��ه عل ��ى مستو ى‬ ‫المنطقة للطباعة و التغليف التجار يين‪.‬‬ ‫و قالت الشرك ��ة المنظمة للمعرض ال ��ذي انعقد في‬ ‫الفت ��رة م ��ن ‪ 8‬إل ��ى ‪ 11‬إبر يل الماض ��ي‪ ،‬أنها سجلت‬ ‫ً‬ ‫ً‬ ‫نمو ا بنسب ��ة ‪ %20‬في عدد الز و ار المسجلين مسبقا‬ ‫على اإلنترنت للحدث مقارنة بدورة العام الماضي‪،‬‬ ‫وو فقا لبيان الشركة فقد بلغ عدد الز و ار نحو ‪9.408‬‬ ‫زائر م ��ن مختلف بز ي ��ادة قدره ��ا ‪ %17.9‬عن دورة‬ ‫المعرض للعام الماضي‪.‬‬ ‫ز و ار معرض هذا العام قدمو ا من ‪ 93‬دو لة “مقارنة‬ ‫م ��ع ‪ 83‬دو لة في الع ��ام ‪ 2011‬و‪ 65‬ف ��ي العام ‪،”2009‬‬ ‫م ��ا يعكس تزايد رقعة المع ��رض عبر منطقة الشر ق‬ ‫األو س ��ط و أفر يقيا‪ .‬كما ارتفع ��ت نسبة الزائر ين من‬ ‫دول مث ��ل مص ��ر ونيجير ي ��ا وتركي ��ا‪ ،‬فيم ��ا شكلت‬ ‫نسبة الز و ار القادمين من خارج اإلمارات نحو ‪%48‬‬ ‫من مجموع الز و ار اإلجمالي‪.‬‬ ‫و أعلن ��ت الشركات العارضة عل ��ى هامش المعرض‬ ‫إبرام ع ��دد كبير من الصفق ��ات و التعاقدات‪ ،‬حيث‬ ‫أعلنت كانون الشر ق األو سط الراعي الذهبي لدورة‬ ‫المع ��رض ه ��ذا الع ��ام عن إبرامه ��ا لصفق ��ات بقيمة‬ ‫‪ 7‬ملي ��ون درهم ف ��ي اليو م األول م ��ن مشاركتها في‬ ‫معرض الخليج للطباعة و التغليف‪ ،‬فيما أعلنت نيل‬ ‫بيت ��ر الشر ق األو سط عن إبرامها لتعاقدات بقيمة ‪5‬‬ ‫مليون درهم‪ .‬كما أعلن ��ت كو داك عن تو قيعها عقد‬ ‫لبيع ماكنت ��ي طباعة رقمية نكس برس مع مجموعة‬ ‫“إي ��ه إس ت ��ي” بقيم ��ة ملي ��ون دوالر ونظ ��ام إنتاج‬ ‫ألو اح الطباعة مباشرة من الكمبيوتر “بليت سيتر”‬ ‫لمطبعة آسياتيك‪ .‬كما أعلنت شركة إيه إف أي عن‬

‫بيعها لعدد من ماكينات طباعة المسطحة لعدد من‬ ‫عمالئها في كل من دبي و المغرب و نيجير يا‪.‬‬

‫مشاركات ناجحة‬

‫ر و ج ��ر بيل ��و رئيس مجل���س إدارة مع���رض الخليج‬ ‫للطباع ��ة و التغلي ��ف ق ��ال‪“ :‬نح���ن ن���و د أن نشك���ر‬ ‫الجمي ��ع بم ��ا ف ��ي ذل ��ك كان���ون الراع���ي الذهب���ي‬ ‫للمع ��رض‪ ،‬و العارضي ��ن و شركائن���ا اإلعالميي���ن‬ ‫لدعمه ��م المتو اص ��ل و لجعله���م دورة فعالي���ات‬ ‫المع ��رض لع ��ام ‪ 2013‬األكب���ر و األفض���ل عل���ى‬ ‫اإلطالق”‪ ،‬وتابع بقو له‪“ :‬مع مو اصلة نمو الصناعة‬ ‫ف ��ي منطق ��ة الشر ق األو س���ط و ازدياد التط���ور فإننا‬ ‫نتو قع أن تشهد دورة المع���رض المقبلة المز يد من‬ ‫النجاح كذلك”‪.‬‬ ‫من جانبه‪ ،‬قال هندر يك فيربر وغي رئيس التسويق‬ ‫ف ��ي كانون الشر ق األو سط‪“ :‬يع���د معرض الخليج‬ ‫للطباعة و التغليف حدثا هام���ا لصناعة الطباعة في‬ ‫منطقة الشر ق األو سط‪ .‬و نح���ن في كانون الشر ق‬ ‫األو سط نع ��ز ز التزامنا لسوق الطباع���ة المهنية عبر‬ ‫�راع ذهبي‪ .‬و نح���ن سعداء‬ ‫مشاركتن ��ا ه ��ذا العام ك � ٍ‬ ‫ب ��أن سجلنا ‪ 600‬من مختلف أنح���اء منطقة الشر ق‬ ‫األو س ��ط و إفر يقي ��ا‪ ،‬و ه ��ذا يمثل ز ي���ادة نحو ‪%63‬‬ ‫مقارنة مع مشاركتنا في العام ‪ .2011‬و نحن ممتنون‬ ‫ج ��دا لكل م ��ن المنظمين و الز و ار لمع���رض الخليج‬ ‫للطباع ��ة و التغلي ��ف عل ��ى دعمه���م و لجعله���م ه���ذا‬ ‫الحدث ناجحا باستمرار”‪.‬‬ ‫بول كر يب ��س من إيه إف أي قال‪“ :‬معرض الخليج‬ ‫للطباع ��ة و التغلي ��ف ‪ 2013‬كان فرصة ممت���ازة لـ إيه‬ ‫إف أي لتسلي ��ط الضوء على تقنياته���ا مع شركائها‬ ‫المحليي ��ن “س ��ارا منيفكتش���ر و ساج���ا ديجيتال”‪،‬‬ ‫حي ��ث قدم ع ��دد من عمالئن���ا من مختل���ف منطقة‬ ‫الش ��ر ق األو س ��ط و أفر يقيا للحضور إل���ى المعرض‬ ‫و انته ��از الفرص ��ة الستع���راض أح���دث تقنياته���ا‬ ‫وبرمجياتن ��ا‪ ،‬بم ��ا ف ��ي ذل���ك طابعتن���ا لليب���ل جي���ت‬ ‫ر ي ��ون ‪ 4900‬و طابعتن ��ا المسطح���ة ج���ي إس ‪ 2000‬إل‬ ‫إكس لطباعة النس ��ق العر يض ألول مرة بالمنطقة‪.‬‬ ‫كم ��ا انتهزن ��ا الفرص ��ة لاللتقاء مع عدد م���ن عمالئنا‬ ‫المحتملي ��ن لمنتجاتن ��ا‪ ،‬و من الو اض���ح أن المنطقة‬ ‫ب ��دأت تح ��ذو نحو االنتع���اش بع���د األزم���ة المالية‪.‬‬

‫نح���ن نتو قع أن يعو د ذل���ك علينا بمردو د قوي من‬ ‫استثمارنا في هذا المعرض”‪.‬‬ ‫أوك���ي ضم���ن مشاركته���ا ه���ذا الع���ام‪ ،‬استعرضت‬ ‫ع���دد م���ن تقنياتها في مج���ال الطباع���ة باستخدام‬ ‫التو نر األبيض لمقاسات إيه فور‪ ،‬و قال جون ر و س‬ ‫المدير العام ألوكي الشر ق األو سط‪“ :‬تقنية التونر‬ ‫األبيض م���ن أوكي مبنية عل���ى سهو لة االستخدام‬ ‫و التعام���ل ب���دون الحاجة إلى و قت لجف���اف الحبر‪،‬‬ ‫حي���ث تتيح بذل���ك إمكاني���ة الطباعة بشك���ل أسر ع‬ ‫وبتكلف���ة معقو ل���ة‪ .‬و ف���ي نف���س الو ق���ت التعامل مع‬ ‫خامات الطباعة التي تتي���ح التعامل مع مدى و اسع‬ ‫من التطبيقات و الحلول المتنوعة”‪.‬‬ ‫ز ينجرافي���ك من جهتها لم تكن متفائله حيال غياب‬ ‫كب���ار مصنع���ي مع���دات طباع���ة األو فس���ت‪ ،‬و ق ��ال‬ ‫صف���و ان حج���ازي نائ���ب رئي���س الشرك���ة‪“ :‬نحن‬ ‫ج���زء ال يتجزأ من صناعة األو فس���ت‪ ،‬لذلك عندما‬ ‫تقر ر أكبر الشرك���ات المصنعة للمطابع الغياب عن‬ ‫المع���رض فإننا نتأثر كذلك‪ ،‬كم���ا أن عدد الز و ار لم‬ ‫يك���ن مشجعا‪ ،‬وبالرغم م���ن ذلك فإنن���ا نشارك في‬ ‫المعرض إلظهار مدى التزامنا للصناعة”‪.‬‬ ‫بوبس���ت وكع���ارض اعتي���ادي ف���ي مع���رض الخليج‬ ‫للطباع���ة و التغليف تعتقد ب���أن المعرض يعد فرصة‬ ‫لاللتق���اء وعقد ف���رص شراكات العمل م���ع مختلف‬ ‫عمالئه���ا‪ .‬ويو ض���ح مع���ز جبال���ي مدي���ر المبيع ��ات‬ ‫ف���ي بوبس���ت أن الشركة حقق���ت ما تصب���و إليه من‬ ‫مشاركتها ف���ي المعرض بقو له‪“ :‬لق���د استقبلنا عدد‬ ‫م���ن الز و ار غالبيته���م قدمو ا من خ���ارج اإلمارات من‬ ‫السعو دي���ة‪ .‬و ق���د أثب���ت مع���رض الخلي���ج للطباع ��ة‬ ‫و التغليف مرة أخرى أنه يتمتع بالحضور اإلقليمي‪.‬‬ ‫وألول م���رة استضفن���ا العديد من ال���ز و ار من بلدان‬ ‫أفر يقيا‪ .‬و قد أجر ينا مناقشات مثمرة مع عمالئنا”‪.‬‬ ‫مؤ سسة عالوي لخدم���ات الطباعة حجزت مو قعها‬ ‫ف���ي معرض الخليج للطباعة و التغليف عبر جناحها‬ ‫الذي ك���ان األكبر م���ن بين م���ز و دي آالت الطباعة‬ ‫المستعمل���ة‪ ،‬و قال عمار ع�ل�اوي المدير العام تعليقا‬ ‫على ذلك‪“ :‬لقد مهد المعرض الطر يق لنا للتو اصل‬ ‫م���ع مختلف العمالء‪ ،‬و التقينا بعدد من صناع القرار‬ ‫في المعرض‪ .‬لقد كانت فرص���ة جيدا لنا للتو اصل‬ ‫مع العاملين في الصناعة”‪.‬‬

‫اإلمارات‪ :‬كانون تصدر تقر يرها حول أهمية الطباعة في الشرق األوسط‬ ‫ضم ��ن دراس ��ة أجرته ��ا كان ��ون الش ��ر ق االو س ��ط‬ ‫و أعلن ��ت ع ��ن نتائجها الشهر الماض ��ي‪ ،‬أفادت فيها‬ ‫ً‬ ‫ّ‬ ‫ّأن قط ��اع الطباع ��ة ال ي ��زال مزدهرا‪ ،‬و م ��ن المتو قع‬ ‫وتبي ��ن ّأن ‪ %97‬م ��ن ّ‬ ‫أن يصب ��ح أق ��و ى‪ّ ،‬‬ ‫المنظمات‬ ‫ف ��ي الشر ق األو سط و إفر يقيا ال ت ��زال تعتبر المو اد‬ ‫المطبوعة بشكل محترف ّ‬ ‫مهمة لعملها‪.‬‬ ‫ّ‬ ‫هذا ورأى أكثر من نص ��ف المنظمات التي شاركت‬ ‫ف ��ي الدراس ��ة (‪ّ )%54‬أن الطباع ��ة أكث ��ر ّ‬ ‫فعالي ��ة من‬ ‫أي ن ��وع آخر من الو سائ ��ط‪ ،‬و ص � ّ�ر ح ‪ %90‬منها أنها‬ ‫ستشم ��ل الطباع ��ة ف ��ي أدو ات التو اص ��ل ّ‬ ‫متعددة‬ ‫القن ��و ات الت ��ي تستخدمه ��ا‪ ،‬و هي أعل ��ى نسبة بين‬ ‫مختلف أنو اع الو سائط‪.‬‬ ‫ً‬ ‫ّ‬ ‫و ج ��اءت ه ��ذه النتائ ��ج متباين ��ة ج ��دا م ��ع تو قعات‬ ‫الخب ��راء ف ��ي القط ��اع الت ��ي شاع ��ت في مطل ��ع هذا‬ ‫ً‬ ‫ّ‬ ‫العقد ب � ّ‬ ‫�أن الو سائل الرقمية ستحل تدر يجيا محل‬ ‫الطباع ��ة من حيث ّ‬ ‫أهميتها بالنسبة إلى استراتيجية‬ ‫التسو ي ��ق و التو اص ��ل الت ��ي تنتهجه ��ا الشرك ��ات‪.‬‬ ‫وبالفع ��ل‪ ،‬أظه���رت نتائ ��ج البح ��ث ّأن الطباع ��ة‬ ‫ً‬ ‫ّ‬ ‫ّ‬ ‫و الو سائ ��ل الرقمي ��ة م ��ن المتو ق ��ع أن يحقق ��ا نمو ا‬ ‫متو از ي � ً�ا ّ‬ ‫ويكم ��ل أحدهما اآلخر ف ��ي سياق حمالت‬ ‫الو سائط المتشابكة المتكاملة‪.‬‬ ‫ويرتك ��ز تقر ير كان ��ون إل ��ى استط�ل�اع رأي ّ‬ ‫مفصل‬ ‫ً‬ ‫ً‬ ‫شم ��ل ‪ 210‬مستخدم ��ا و مس ��ؤوال ع ��ن الطباع ��ة‬

‫المحترف ��ة من خ�ل�ال مقابالت في اإلم ��ارات العر بية‬ ‫المتح ��دة‪ ،‬و المملك ��ة العر بي ��ة السعو دي ��ة‪ ،‬و لبنان‪،‬‬ ‫و مصر‪ ،‬و المغرب‪ ،‬وكينيا‪.‬‬ ‫ويق ��ول ناو ش ��ي يامادا‪ ،‬نائ ��ب المدير الع ��ام‪ ،‬كانون‬ ‫الش ��ر ق األو س ��ط‪“ :‬تبق ��ى الطباع ��ة الخي ��ار األول‬ ‫ً‬ ‫ّ‬ ‫للمنظم ��ات في الش ��ر ق األو سط و إفريقي ��ا نظرا إلى‬ ‫ّ‬ ‫فعاليته ��ا في إيصال الرسالة إلى المستخدم النهائي‪.‬‬ ‫ّ‬ ‫وتظه ��ر النتائج أن العالم ليس ف ��ي طور االنتقال من‬ ‫ّ‬ ‫و سيط إلى آخر كما توقع البعض قبل سنوات قليلة‪،‬‬ ‫بل ّيتجه نحو تالقي الو سائط لتؤ دي الطباعة”‪.‬‬ ‫ً‬ ‫ً‬ ‫و من جهة أخرى‪ ،‬أظهر البح ��ث غيابا كبيرا لإلطالع‬ ‫عل ��ى أح ��دث التط ��ورات التقني ��ة ف ��ي الو سائ ��ط‬ ‫المتشابك ��ة‪ ،‬إذ ال يع ��ي الكثير م ��ن الشركات معنى‬ ‫الطباعة عند الطل ��ب‪ ،‬و الطباعة اإللكتر ونية‪ ،‬وكتب‬ ‫ّ‬ ‫المعدل حسب‬ ‫الصور المحترف ��ة‪ ،‬و البر يد المباشر‬ ‫الطلب‪ ،‬أو ما ّ‬ ‫تقدمه من مزايا‪.‬‬ ‫فنسبة ‪ %47‬فحسب م ��ن مستخدمي الطباعة على‬ ‫عل ��م بخدم ��ات الطباع ��ة اإللكتر وني ��ة‪ ،‬و‪ %22‬منهم‬ ‫ّ‬ ‫استخدم ��و ا ه ��ذه الخدم ��ات‪ ،‬ل ��ذا م ��ن المتو قع أن‬ ‫ً‬ ‫تشهد هذه السوق ذات اإلمكانيات العالية نمو ا‪.‬‬ ‫و ق ��ال هندر يك فيربر وغي‪ ،‬مدي ��ر التسويق‪ ،‬كانون‬ ‫الش ��ر ق األو س ��ط‪“ :‬أم ��ام الطابعات فرص ��ة كبيرة‬ ‫لتثقي ��ف العم�ل�اء ونش ��ر الوع ��ي ح ��ول م ��ا ّ‬ ‫تقدم ��ه‬

‫الطباعة‪ ،‬وال ّ‬ ‫سيما تطبيقات الطباعة الرقمية‪ ،‬لتعز يز‬ ‫ّ‬ ‫العالمة التجار ية وز يادة فعالية جهو د التسويق”‪.‬‬ ‫ً‬ ‫و ق���د أظه���رت الدراس���ة أيض���ا أو ج���ه تشاب���ه م���ع‬ ‫االتجاه���ات و التطلع���ات ف���ي أور وب���ا ف���ي بع���ض‬ ‫الو جه���ات‪ ،‬إل���ى جان���ب نق���اط اخت�ل�اف ف���ي ن���و ٍاح‬ ‫أخ���ر ى‪ .‬فو افق ‪ %87‬من الشرك���ات في أور وبا على‬ ‫ّ‬ ‫أهمي���ة الطباع���ة لألعمال‪ ،‬و م���ع ّأنها نسب���ة أقل من‬ ‫تل ��ك في الش���ر ق األو س���ط و إفر يقي���ا (‪ ،)%97‬تبقى‬ ‫ّ‬ ‫ً‬ ‫مرتفعة جدا في ظل االتجاه نحو القنو ات الرقمية‪/‬‬ ‫ً‬ ‫اإللكتر و نية في األسو اق األور وبية األكثر تطورا‪.‬‬

‫من اليمين إلى اليسار‪:‬‬ ‫أيمن علي ‪ -‬مدير التسويق في كانون‬ ‫الشر ق‌األو سط‬ ‫هندر يك فير بر وغيه ‪ -‬رئيس التسويق في كانون‬ ‫الشر ق‌األو سط‬ ‫د‪ .‬جور ج نوبار سيمونيان ‪ -‬استشاري في‬ ‫صناعة الطباعة‬ ‫دان لوكا ‪ -‬مدير المشر وع في أر إس كونسلتنس‬

‫السعودية‪ :‬الممتاز للطباعة والتغليف يستثمر في ماكينة طباعة ر والند ‪700‬‬ ‫من مؤسسة عالوي لخدمات الطباعة‬

‫إمكاني���ة الطباعة بسرع���ة عالية دو نم���ا التأثير على‬ ‫جو دة الطباعة”‪.‬‬ ‫و اختتم عالوي حديثه بالقول‪“ :‬المطابع السعو دية‬ ‫تبح���ث باستم���رار ع���ن م���ز و دي خدم���ات طباع���ة‬ ‫موثو قي���ن في مجال آالت الطباعة المستعملة‪ .‬و هو‬ ‫األم���ر الذي دعان���ا مؤ خرا الفتتاح فرعن���ا الثاني في‬ ‫الش���ر ق األو سط في جدة بالسعو دي���ة تحت إدارة‬ ‫محم���د أب���و أرشي���د لنتمكن م���ن تلبي���ة احتياجات‬ ‫سوق الطباع���ة السعو دي و الو ف���اء بمتطلباته جنبا‬ ‫إلى جنب مع فر وعنا في كل من دبي و ألمانيا”‪.‬‬

‫‪ME Printer May 2013‬‬

‫استثم ��ر مصن ��ع الممت ��از للطباع ��ة و التغلي ��ف ف ��ي‬ ‫مدين ��ة الر ي ��اض بالمملك ��ة العر بي ��ة السعو دي ��ة في‬ ‫ماكينة طباعة من طراز مان ر والند ‪ 700‬ذات ‪ 8‬لون‬ ‫من مؤ سس ��ة عالوي لخدم ��ات الطباع ��ة‪ ،‬ويهدف‬ ‫التعاق ��د إل ��ى تو سع ��ة إنت ��اج المطبع ��ة م ��ن الكت ��ب‬ ‫و المطو ي ��ات‪ ،‬وز ي ��ادة مستويات الج ��و دة و سرعة‬ ‫اإلنتاج في المصنع‪.‬‬ ‫تعليقا على هذا التعاق ��د‪ ،‬قال ناصر العقيل الرئيس‬ ‫التنفيذي للمصنع وضمن حديث خاص مع مجلة‬ ‫“مي برنت ��ر”‪“ :‬و قع اختيارنا عل ��ى مؤ سسة عالوي‬ ‫لخدم ��ات الطباع ��ة بن ��اء عل ��ى خبرتن ��ا السابقة في‬ ‫التعام ��ل معهم‪ ،‬حي ��ث قمنا بالتعاقد قب ��ل ذلك على‬ ‫معدات طباع ��ة ّ‬ ‫مكملة بغرض التع ��رف على طبيعة‬ ‫خدم ��ات مؤ سس ��ة ع�ل�اوي ف ��ي ج ��و دة المع ��دات‬ ‫و خدم ��ات مابعد البيع‪ ،‬و قد انبهرنا من طر يقة عمل‬ ‫مؤ سس ��ة ع�ل�اوي التي تفو ق ��ت فيها عل ��ى مز و دي‬ ‫خدم ��ات الطباع ��ة المحليي ��ن‪ .‬األمر ال ��ذي شجعنا‬ ‫للقيام بهذا االستثمار الكبير”‪.‬‬ ‫متحدثا ح ��ول التعاقد‪ ،‬قال العقي ��ل‪“ :‬تعاقدنا على‬ ‫ماكينة طباعة ر والند ‪ 700‬لهدفين‪ ،‬الهدف األول هو‬ ‫تو سعة اإلنتاج في المصنع في مجال طباعة الكتب‬ ‫و المطو ي ��ات و المطبوع ��ات األخ ��رى‪ .‬أم ��ا اله ��دف‬ ‫الثان ��ي و األهم فهو ز ي ��ادة جو دة و سرع ��ة الطباعة‬ ‫لكي نعز ز من مو قعنا في المنافسة في السوق”‪.‬‬

‫وتاب ��ع بقو ل ��ه‪“ :‬ت ��م تركي ��ب ماكين ��ة الطباع ��ة ف ��ي‬ ‫منشأتن ��ا في المدينة الصناعي ��ة و قمنا بطباعة عدد‬ ‫من الطلبيات‪ ،‬وبالفعل أدت و ظيفتها بشكل مماثل‬ ‫للمكائن الجدي ��دة‪ ،‬بجانب ضمان عم ��ل الماكينة‬ ‫لم ��دة ‪ 6‬شه ��ور عل ��ى القط ��ع االستهالكي ��ة التي تم‬ ‫استبدالها‪ .‬و قد لفت نظرن ��ا احترافية التعامل و دقة‬ ‫مو اعي ��د التسلي ��م م ��ن مؤ سسة ع�ل�اوي بداية من‬ ‫المفاو ض ��ات التي كانت تتم على مستو ى متخذي‬ ‫الق ��رار ووصوال إلى األم ��ور اللو جستية و الفنية من‬ ‫شحن وتركيب للماكينة وتدر يب العاملين من قبل‬ ‫متخصصين من مؤ سسة عالوي”‪.‬‬ ‫و اختت ��م حديث ��ه بقو له‪“ :‬إل ��ى جان ��ب تعاقدنا على‬ ‫ماكينة ر والند ‪ 700‬فإن التعاون مع مؤ سسة عالوي‬ ‫لن يقف عند هذا الحد‪ ،‬حيث قمنا كذلك باستبدال‬ ‫خطو ط ّ‬ ‫الطي بشكل كامل معهم‪ .‬ونحن فخور ين‬ ‫بشراكتنا م ��ع مؤ سسة عالوي الت ��ي تلبي مستو ى‬ ‫تطلعاتنا”‪.‬‬ ‫م ��ن جانب ��ه قال عم ��ار أحمد ع�ل�اوي المدي ��ر العام‬ ‫لمؤ سس ��ة ع�ل�اوي لخدم ��ات الطباع ��ة ‪“ :‬مصن ��ع‬ ‫الممت ��از هو أح ��د عمالئنا المتميز ين ف ��ي السعو دية‬ ‫و الذي يسع ��ى دائما لتطو ي ��ر إمكانيات ��ه بما يتالءم‬ ‫مع احتياجات السوق السعو دي‪ ،‬و ستسهم ماكينة‬ ‫الطباعة ر والند ‪ 700‬إلى حد كبير في تمكين مصنع‬ ‫الممت ��از م ��ن المنافس ��ة وبق ��وة عب ��ر م ��ا تتيحه من‬

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‫األخبـــار‬

‫اإلمارات‪ :‬مجموعة “دلتا” تعتزم تنفيذ خطط توسعية‬ ‫خطة إلنشاء شركة جديدة في طباعة ملصقات الليبل‬

‫ممثلين لمجموعة دلتا و هيدلبرج‬ ‫و جفن جرافيكس في لقطة تذكار ية‬ ‫عقب المؤتمر الصحفي‬

‫أعلن ��ت مجموع ��ة شرك ��ات دلت ��ا ف ��ي دب ��ي الشهر‬ ‫الماضي‪ ،‬ع ��ن عزمها تنفيذ خط ��ط تو سعية كبرى‬ ‫في اإلم ��ارات العر بية المتح ��دة و خارجها‪ .‬و ستقو م‬ ‫“مجموع ��ة دلت ��ا” بالتع ��اون م ��ع شرك ��ة “كو م ��ار‬

‫للملصقات”‪ ،‬إح ��دى الشركات الرائ���دة في تو فير‬ ‫حل ��ول طباع ��ة الملصق���ات و مقره���ا “نيو دله���ي‬ ‫بالهن ��د”‪ ،‬بتأسي ��س شرك���ة لطباع���ة الملصقات في‬ ‫دو ل ��ة اإلم ��ارات‪ .‬و ستو ف���ر الشركة الجدي���دة التي‬ ‫ستحم ��ل اسم “دلتا آند كو مار”‪ ،‬حلول متنوعة في‬ ‫مجال طباعة الملصقات‪.‬‬ ‫تعليقا عل ��ى ذلك‪ ،‬صرح كبير ج�ل�ال الدين‪ ،‬رئيس‬ ‫مجل ��س اإلدارة و العض���و المنت���دب ل���دى شرك���ة‬ ‫ً‬ ‫“مطاب ��ع دلتا” قائال‪“ :‬تنسجم خططنا التو سعية مع‬ ‫استراتيجيتن ��ا للنم ��و في صناع���ة الطباعة‪ .‬و نتقدم‬ ‫بالشك ��ر الخ ��اص لكب ��ار المسؤو لي���ن و الهيئ���ات‬ ‫الحكو مي ��ة بالدو لة عل ��ى دعمهم الكبي���ر لمسيرتنا‬ ‫نح ��و النج ��اح و ّ‬ ‫التمي ��ز‪ .‬إن فوزنا به���ذه الجو ائز في‬ ‫منافس ��ات جو ائز دب ��ي الدو لية للطباع���ة ما هي إال‬ ‫تأكي ��د على مكانتنا الرائدة ضمن أبر ز الالعبين في‬ ‫هذه الصناعة”‪.‬‬ ‫ً‬ ‫وتاب ��ع قائ�ل�ا‪“ :‬لطالما كان���ت مطابع دلتا ف���ي طليعة‬ ‫الشرك ��ات التي تقو م بطرح أح���دث حلول الطباعة‬

‫ً‬ ‫و أكثره���ا ابتكارا في المنطق���ة‪ .‬و سنو اصل مسيرتنا‬ ‫لنكون م���ن بي���ن أفضل الشرك���ات عل���ى الصعيد‬ ‫اإلقليمي”‪.‬‬ ‫ً‬ ‫ويش���ار إل���ى أن “مجموع���ة دلت���ا” افتتح���ت مؤ خرا‬ ‫مكت���ب تسوي���ق لها ف���ي “دار الس�ل�ام” ف���ي تنزانيا‬ ‫يحم���ل اس���م “‪.”PrintOuts Printing Press Ltd‬‬ ‫ً‬ ‫حي���ث تو فر الشرك���ة أيضا حلول للطباع���ة الرقمية‬ ‫لتلبي���ة احتياج���ات الس���وق المحلي���ة‪ .‬وتعت ��زم‬ ‫ً‬ ‫“مجموعة دلتا” أيض���ا إطالق و حدة تصنيع لمو اد‬ ‫الديك���ور الداخل���ي و الع���رض ف���ي “مور يشيو س”‪،‬‬ ‫و ذلك بالتعاون مع شركة “‪ ،”V Plus‬شركة الدعاية‬ ‫و اإلعالن المتنامية التي تو فر خدماتها المختلفة إلى‬ ‫العمالء‪.‬‬ ‫ً‬ ‫و تق���و م “مجموع���ة دلت���ا” حالي���ا باستكش ��اف‬ ‫ف���رص االستثم���ار ف���ي شم���ال الس���و دان و جنوبه‪.‬‬ ‫و مجموع���ة دلت���ا هي عضو ف���ي و فد غرف���ة التجارة‬ ‫الهندي���ة األفر يقية الذي سيقو م بز ي���ارة إلى جنوب‬ ‫السو دان‪.‬‬

‫اإلمارات‪ :‬أسياتيك تستثمر في نظام إنتاج ألواح الطباعة مباشرة من‬ ‫الكمبيوتر من كوداك‬

‫لقطة تذكار ية لممثلين عن‬ ‫كو داك و مجموعة الخليج‬ ‫التجار ية و مطبعة أسياتيك لحظة‬

‫‪ME Printer May 2013‬‬

‫التو قيع على التعاقد‬

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‫ع � ّ�ز زت مطبعة أسياتيك في دبي من إمكانياتها عبر‬ ‫تعاقدها مع مجموعة الخليج التجار ية لتور يد نظام‬ ‫إنتاج ألو اح الطباعة مباشرة من الكمبيوتر من طراز‬ ‫‪ ،Kodak Trendsetter 800‬ويه ��دف التعاقد الجديد‬ ‫ال ��ذي أعلن على هام ��ش معرض الخلي ��ج للطباعة‬ ‫و التغلي ��ف الماض ��ي إل ��ى تحسين ج ��و دة الطباعة‬ ‫و اإلنتاج لدى المطبعة‪.‬‬ ‫متحدث ��ا ح ��ول تفاصي ��ل التعاق ��د‪ ،‬ق ��ال فيبي ��ن‬ ‫راماشان ��دران المدي ��ر التنفي ��ذي لمطبع ��ة أسياتيك‬

‫وضم ��ن حدي ��ث خاص إل���ى مجلة "مي برنت���ر"‪ ،‬أن‬ ‫قرار المطبعة نابع من ثقتها في نظم و حلول كو داك‬ ‫الطباعية‪ ،‬وأضاف بقو له‪" :‬بناء على تعاملنا مع عدد‬ ‫من نظ ��م الـ "سي تي ب ��ي" و متابعتنا لمختلف النظم‬ ‫الت ��ي توفره ��ا الشرك ��ات المصنعة‪ ،‬و جدن���ا أن نظم‬ ‫كو داك إلنت ��اج ألواح الطباعة مباشرة من الكمبيوتر‬ ‫هو األكثر موثوقية ومالئمة لطبيعة أعمالنا"‪.‬‬ ‫راماشاندران أشار إل ��ى أن النقطة األبر ز في التعاقد‬ ‫تكمن في ضم ��ان كو داك لتسلي���م النظام الجديد‬ ‫ف ��ي و قت قياسي‪ ،‬حيث لم ت���زد فترة التفاو ض عن‬ ‫أكثر م ��ن أسبوعين فقط إلب���رام التعاقد‪ ،‬في حين‬ ‫تستهلك نح ��و ‪ 3‬شهور في األو ق���ات العادية‪ .‬األمر‬ ‫الذي يعز ز من ثق ��ة أسياتيك في قدرة كو داك على‬ ‫تلبية متطلباتها أيا كانت الظر و ف‪.‬‬ ‫و حول تو قيت التعاقد‪ ،‬ق���ال راماشاندران‪" :‬هذا هو‬ ‫التو قي ��ت المناس ��ب إلب ��رام التعاقد و ه���و مثالي لنا‪،‬‬ ‫س ��وق الطباع ��ة متغي ��ر بطبيعته‪ ،‬و الطل���ب بطبيعته‬ ‫لربم ��ا يق ��ل ف ��ي جان ��ب ليقابله ز ي���ادة ف���ي الجانب‬ ‫المقاب ��ل‪ .‬من ذلك عل ��ى سبيل المث���ال الطلب على‬ ‫الذي يق ��ل على الكميات الكبي���رة يو از يه ز يادة في‬ ‫الطل ��ب عل ��ى الكميات الصغي���رة الت���ي باتت تشهد‬ ‫إقب ��اال محلو ظ ��ا ه ��ذه األي���ام‪ .‬و احتياج���ات العمالء‬ ‫المختلفة م ��ن تغيي ��ر للتصاميم و األغلف���ة و ارتفاع‬ ‫في معايير الجو دة تتطلب منك تحديث إمكانياتك‬ ‫بشكل مستمر لكي تلبي تفي متطلباتهم"‪.‬‬ ‫م ��ن جانب ��ه‪ ،‬قال نبي ��ل بيشت���اوي مدي���ر المبيعات‬

‫ف���ي مجموع���ة الخلي���ج التجار ي���ة‪ " :‬أسياتي���ك ه ��ي‬ ‫أحد العم�ل�اء المميز ين للشركة على م���دار األعو ام‬ ‫الماضي���ة‪ ،‬و التي كان���ت تبحث ع���ن إمكانية تعز يز‬ ‫الج���و دة و الدق���ة و اإلنتاجية في اإلنت���اج إلى جانب‬ ‫تز ويد عدد من الخصائص الفنية من مثل "إم إف‬ ‫سكر ينج"‪ .‬و ه���ي كلها خصائص تقنية تو فرها نظم‬ ‫ك���و داك إلنتاج ألو اح الطباع���ة‪ ،‬حيث قمنا بتحديث‬ ‫برمجي���ات النظ���ام و تحديث���ه بشك���ل يت�ل�اءم م ��ع‬ ‫متطلبات العمل لديهم"‪.‬‬ ‫و تاب���ع بقو ل���ه‪" :‬نحن ملتزم���ون بتلبي���ة احتياجات‬ ‫عمالئن���ا المختلف���ة‪ ،‬و خدماتنا ال تتو ق���ف عند بيع‬ ‫وصيانة معدات الطباعة فحسب‪ ،‬بل تمتد لتشمل‬ ‫عق���د شراكات معهم لتقديم سب���ل الدعم و التوعية‬ ‫الالزمة بط���ر ق اإلنتاج الحديثة الت���ي تساعدهم في‬ ‫أداء أعمالهم"‪.‬‬ ‫م���ن جهت���ه‪ ،‬قال بي فينك���ات ر يدي مدي���ر األعمال‬ ‫في كو داك (الشر ق األدنى)‪" :‬عندما يدور الحديث‬ ‫ح���ول الحل���ول التقني���ة‪ ،‬فإن ك���و داك ه���ي الشركة‬ ‫الو حي���دة الت���ي تق���دم حلو له���ا المتكامل���ة ف ��ي هذا‬ ‫المج���ال‪ .‬حي���ث تساع���د تقنياته���ا المتقدم���ة قطاعا‬ ‫عر يض���ا م���ن العمالء ف���ي الصناعة‪ ،‬م���ن ذلك نظم‬ ‫انسيابي���ة العم���ل الت���ي تعم���ل عل���ى خ���ادم و اح ��د‬ ‫و القابل���ة للز ي���ادة بدون أدن���ى إضافة ألي���ة أجهزة‬ ‫“هاردوير” على نظام اإلنتاج"‪.‬‬ ‫جدير بالذك���ر أن “أسياتيك” تخط���ط للتو سع في‬ ‫محفظة أعمالها في مجال طباعة التعبئة و التغليف‪.‬‬

‫األردن‪ :‬االتحاد للزنكوغراف والخدمات المطبعية تتسلم طابعة ز ير وكس‬ ‫الرقمية سي بي ‪ 1000‬األولى من نوعها في البالد‬

‫من اليمين إلى اليسار‪:‬‬ ‫ضياء عيسى مدير مبيعات اآلالت‬ ‫اإلنتاجية في ز ير وكس‬ ‫المهندس محمد أبو طه المدير‬ ‫العام لشركة اإلتحاد للز ينكوغراف‬ ‫و الخدمات المطبعية‬ ‫إياد الداود المدير العام في ز ير وكس‬ ‫خلدون الكوفحي – المدير اإلداري‬ ‫و المالي في ز ير وكس‬ ‫المهندس محمد البطاينة ‪ -‬مدير‬ ‫الصيانة في ز ير وكس‬

‫يمكنه ��ا الطباعة إلى م ��دى ‪ 6‬آالف ورقة في الساعة‬ ‫وعلى مختل ��ف خامات طباعة بسم ��ك يصل حتى‬ ‫إل ��ى ‪ 350‬جم و حجم ‪ ،SRA3‬إلى جانب أننا تعاقدنا‬ ‫معه ��ا عل ��ى خاصي ��ة الل ��ون خام ��س “‪”Clear Ink‬‬ ‫اإلضاف ��ي م ��ن الفئ ��ة اإلنتاجي ��ة‪ ،‬و ال ��ذي سيمكننا‬ ‫م ��ن إضفاء عدد م ��ن التأثي ��رات الطباعية من مثل‬ ‫ال� �ـ “‪ ”Spot UV‬وكذلك ال� �ـ “‪ .”Spot Varnish‬فضال‬ ‫عن إمكانية إضفاء خاصي ��ة العالمة المائية وغيرها‬ ‫م ��ن التأثي ��رات الطباعي ��ة الخاص ��ة‪ ،‬و الت ��ي تعتب ��ر‬ ‫خصائ ��ص فر يدة من نوعها ستتي ��ح لنا التميز عن‬ ‫غيرنا في هذا المجال”‪.‬‬ ‫و أك ��د أبو طه أن قرار الشرك ��ة االستباقي باالعتماد‬ ‫عل ��ى إمكانيات الطباع ��ة الرقمية نابع م ��ن متابعتها‬ ‫ألداء سوق المطبوع ��ات التجار ية و الكميات القليلة‬ ‫ف ��ي األردن و ال ��ذي يعتب ��ر سو ق ��ا كبي ��را ذو حصة‬ ‫سو قية عالية جدا‪ .‬و أعرب عن تو قعه في أن تزداد‬ ‫حص ��ة الطباعة الرقمية في س ��وق الطباعة األردني‬ ‫بشكل مضطرد خالل الخمسة أعو ام مقبلة‪.‬‬ ‫أبو ط ��ه أضاف بأنه ف ��ي معرض در وب ��ا ‪ ،2008‬كان‬ ‫الجميع يتحدث عن تقني ��ة الطباعة الرقمية و مدى‬ ‫التط ��ور ال ��ذي وصلت إلي ��ه آنذاك‪ ،‬حي ��ث كان من‬ ‫المتو ق ��ع له ��ا أن تلع ��ب دورا و اضح ��ا ف ��ي صناع ��ة‬ ‫الطباعة خالل العشر سنو ات المقبلة‪ .‬وتابع بقو له‪:‬‬ ‫“فو جئن ��ا أنه و ف ��ي أقل من خمس سن ��و ات‪ ،‬بر زت‬ ‫أهمي ��ة ال ��دور الذي تلعب ��ه الطباعة الرقمي ��ة إلى حد‬ ‫كبي ��ر‪ ،‬حيث كان تطورها أسر ع م ��ن تو قعاتنا‪ .‬و من‬ ‫هنا كان لزاما علين ��ا مو اكبة هذه التو جه و أن نضع‬ ‫قدمن ��ا في هذا السوق لنك ��ون السباقين إليه‪ ،‬حيث‬ ‫وضعنا خططنا العام ‪ 2009‬لالستفادة من إمكانيات‬ ‫الطباع ��ة الرقمي ��ة‪ ،‬لنكون أو لى المطاب ��ع في األردن‬ ‫التي تطور من إمكانياته ��ا لتو اكب التطور الحاصل‬ ‫عالميا في مجال الطباعة الرقمية”‪.‬‬ ‫و ح ��ول أداء س ��وق الطباع ��ة ف ��ي األردن‪ ،‬ق ��ال أبو‬ ‫ط ��ه‪“ :‬سجل أداء السوق في الفت ��رة الماضية أداءأ‬ ‫إيجابي ��ا على الرغم من األوضاع الراهنة‪ ،‬لربما كان‬

‫حج���م السوق في األردن ليس كبي���را إال أن الطلب‬ ‫في���ه ي���زداد يو ما بع���د ي���و م”‪ .‬و تاب���ع بقو له‪”:‬هناك‬ ‫بع���ض التحس���ن الطفيف ف���ي أداء س���وق الطباعة‬ ‫بالمقارن���ة م���ع أدائه خ�ل�ال األع���و ام الماضية‪ .‬و هو‬ ‫مرش���ح للتحسن أكثر فأكثر خ�ل�ال الفترة المقبلة‪.‬‬ ‫وكلن���ا ثقة في جاهز يتنا لجن���ي ثمار تحسن السوق‬ ‫بما نمتلكه من خبرة و إمكانيات و اسعة”‪.‬‬ ‫م ��ن جهت���ه‪ ،‬ق���ال ضي���اء عيس���ى مدي���ر مبيع���ات‬ ‫األنظم���ة اإلنتاجي���ة ف���ي الشرك���ة العر بي���ة لألنظمة‬ ‫المكتبة الموز ع الحص���ري و الو حيد لز ير وكس في‬ ‫األردن‪ ،‬أن ه���ذا التعاق���د يأت���ي تأكي���دا عل���ى التزام‬ ‫ز ير وك���س تجاه س���وق الطباعة ف���ي األردن بقو له‪:‬‬ ‫“نحن حر يصون عل���ى تز ويد عمالءنا في مختلف‬ ‫القطاع���ات بأح���دث الحل���ول التقنية الت���ي تناسب‬ ‫متطلب���ات سوق الطباعة ف���ي األردن بما يساعدهم‬ ‫على تعز يز أداء أعمالهم”‪.‬‬ ‫و أو ض���ح ضي���اء أن ماكين���ة طباع���ة ز ير وك���س‬ ‫الرقمي���ة ‪ 1000‬ستعم���ل على خدمة ع���دد و اسع من‬ ‫القطاع���ات المتعلقة بقطاع الطباع���ة سو اء التجار ية‬ ‫أو الصناعي���ة‪ .‬و ستمن���ح مز و دي خدم���ات الطباعة‬ ‫المهني���ة اإلمكانية على تعز ي���ز إنتاجيهم عبر قدرتها‬ ‫على ضبط و تقليل التكالي���ف التشغيلية‪ ،‬و تو سعة‬ ‫حجم اإلنتاج الرقمي وز يادة المبيعات‪.‬‬ ‫و ح���ول م���دى مو اكب���ة س���وق الطباع���ة األردن���ي‬ ‫لتقني���ات الطباع���ة الرقمي���ة‪ ،‬ق���ال ضي���اء‪“ :‬السوق‬ ‫األردن���ي يمي���ل إل���ى مو اكبة ك���ل ما ه���و جديد في‬ ‫الطباع���ة بشكل مستمر‪ ،‬و نح���ن بدورنا عملنا على‬ ‫ز ي���ادة الوع���ي تج���اه ال���دور ال���ذي تلعب���ه التقنيات‬ ‫الرقمية ف���ي التكامل مع طباعة األو فست التقليدية‪.‬‬ ‫و قد انعك���س ذلك إيجابا على أدائنا العام الماضي‪،‬‬ ‫ً‬ ‫حي���ث سجلنا نم���و ا ق���دره ‪ ،% 10‬و ارتفع���ت حصتنا‬ ‫السو قية بما يتر و اح م���ا بين ‪ % 60 – 50‬خالل ‪.2012‬‬ ‫االم���ر ال���ذي يعك���س ح���رص العاملي���ن ف���ي قطاع‬ ‫الطباعة في األردن عل���ى مو اكبة أحدث التو جهات‬ ‫التقنية”‪.‬‬

‫‪ME Printer May 2013‬‬

‫ع � ّ�ز زت شرك ��ة االتح ��اد للزنكوغ ��راف و الخدمات‬ ‫المطبعية إمكانياتها في مجال الطباعة الرقمية‪ ،‬عبر‬ ‫تسلمه ��ا لماكينة طباعة ز ير و ك ��س الرقمية الحديثة‬ ‫من ط ��راز ‪ 1000‬األو لى من نوعها ف ��ي األردن‪ ،‬و ذلك‬ ‫تماشي ��ا م ��ع خططه ��ا الرامي ��ة لمو اكب ��ة أح ��دث م ��ا‬ ‫توصل ��ت إليه حل ��ول الطباع ��ة الرقمي ��ة‪ .‬و ستمكن‬ ‫ماكين ��ة طباع ��ة ز ير و ك ��س الجدي ��دة م ��ن مو اجهة‬ ‫حجم الطلب المتزاي ��د على إمكانية الطباعة حسب‬ ‫الطل ��ب و طباعة الكميات الصغي ��رة بما يتناسب مع‬ ‫احتياجات عمالء الشركة المختلفة‪.‬‬ ‫تأسست شركة االتح ��اد للز ينكوغراف و الخدمات‬ ‫الطباعية في العام ‪ ،1997‬وتقدم خدماتها المتنوعة‬ ‫ف ��ي مج ��ال التحضي ��ر الطباع ��ي وتجهي ��ز األلو اح‬ ‫الطباعية‪ ،‬كما تمت ��د خدمات الشركة لتشمل تنفيذ‬ ‫مختل ��ف المطبوع ��ات بما في ذل ��ك تقديم خدمات‬ ‫الطباع ��ة‪ .‬وتمتل ��ك الشرك ��ة شر يح ��ة و اسع ��ة م ��ن‬ ‫العمالء محلي ��ا و إقليميا‪ ،‬حيث تعم ��ل على تصدير‬ ‫مطبوعاته ��ا إل ��ى ع ��دد م ��ن دول الج ��و ار م ��ن مثل‬ ‫السعو دي ��ة و الس ��و دان و سور ي ��ا وغيره ��ا‪ .‬ويعمل‬ ‫بالشرك ��ة نح ��و ‪ 30‬عام ��ل موزعي ��ن عل ��ى أقس ��ام‬ ‫و إدارات العمل المختلفة‪.‬‬ ‫وبهذه المناسبة‪ ،‬وضم ��ن حديث خاص مع مجلة‬ ‫“مي برنتر”‪ ،‬قال محمد أبو طه المدير العام لشركة‬ ‫االتحاد للزنكوغراف و الخدمات المطبعية‪ ،‬أن هذا‬ ‫التعاقد الجديد يتماشى مع خطط الشركة لمو اكبة‬ ‫أح ��دث تو جهات الطباعة بقو له‪“ :‬من خالل ماكينة‬ ‫ز ير وكس الرقمي ��ة ‪ ،1000‬فإننا نكون قد وضعنا قدم‬ ‫السبق في مج ��ال الطباعة الرقمية ب ��األردن‪ ،‬وكلنا‬ ‫ثق ��ة في أن ينعك ��س مردو دها اإليجاب ��ي علينا و أن‬ ‫وتحوز على رضا عمالئنا كذلك”‪.‬‬ ‫متحدث ��ا ع ��ن نشاط الشرك ��ة‪ ،‬قال أبو ط ��ه‪“ :‬نحن‬ ‫متخصص ��ون ف ��ي تقدي ��م مختل ��ف الخدم ��ات‬ ‫الطباعي ��ة‪ ،‬و ه ��ي مكو ن ��ة م ��ن قسمي ��ن‪ ،‬قس ��م‬ ‫الزنكوغ ��راف و ال ��ذي نسعى من خال ل ��ه إلى تقديم‬ ‫الخدم ��ات المتعلقة بعم ��ل الزنكوغراف و الفليكسو‬ ‫و الحف ��ر “‪ ،”Gravure‬إلى جانب ال ��در وع التذكار ية‬ ‫و الميدالي ��ات و النحاسيات بشت ��ى أنو اعها‪ .‬و قسم‬ ‫الطباع ��ة و الذي نق ��و م من خال ل ��ه بتقديم مختلف‬ ‫التجهي ��زات إلنت ��اج أل ��و اح الطباع ��ة مباش ��رة م ��ن‬ ‫الكمبيو ت ��ر “‪ ،”CtP‬باإلضاف ��ة إلى قس ��م التصميم‬ ‫و اإلخراج و التشطيب”‪.‬‬ ‫و حول سبب اختيار ماكينة الطباعة من ز ير وكس‪،‬‬ ‫أو ض ��ح أبو طه أن الشركة تمتل ��ك خبرة ممتدة في‬ ‫التعام ��ل مع مع���دات ونظم الطباعة م ��ن ز ير وكس‬ ‫في إشارة المتالك الشركة لماكينة طباعة ز ير وكس‬ ‫من ط ��راز ‪ 700‬قبل ذلك و الت ��ي القت إعجاب عمالء‬ ‫الشرك ��ة‪ ،‬وتاب ��ع بقو ل ��ه‪“ :‬ستعمل ماكين ��ة الطباعة‬ ‫الجديدة م ��ن ز ير وكس على خدمتن ��ا كثيرا سو اء‬ ‫م ��ن ناحي ��ة اإلنت ��اج أو الدق ��ة اللوني ��ة أو تكلفته ��ا‬ ‫التشغيلية التي تعد مناسبة لنا”‪.‬‬ ‫و استط ��رد أبو ط ��ه‪“ :‬الخصائ ��ص الفني ��ة لماكينة‬ ‫طباع ��ة ز ير و ك ��س ‪ 1000‬تعد ميزة بح ��د ذاتها‪ ،‬حيث‬

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‫األخبـــار‬

‫اإلمارات‪ :‬جائزة دبي الدولية للطباعة تعلن عن أسماء الفائز ين بها‬ ‫الجائزة سجلت ً‬ ‫ً‬ ‫قياسيا في الحضور و المشاركات عالية الجو دة‬ ‫عددا‬

‫لقطة تذكار ية للفائز ين‬ ‫و المنظمين و الرعاة في ختام‬ ‫حفل جائزة دبي الدو لية‬ ‫للطباعة‬

‫انعق ��دت الشه ��ر الماض ��ي‪ ،‬جائ ��زة دب ��ي الدو لي ��ة‬ ‫للطباع ��ة ‪ 2013‬و الت ��ي أقيم ��ت تح ��ت رعاي ��ة سم ��و‬ ‫الشي ��خ مكت ��و م ب ��ن محمد ب ��ن راش ��د آل مكتو م‪،‬‬ ‫نائب حاكم دبي‪ ،‬وبالتعاون مع غرفة دبي‪ ،‬وتنظيم‬ ‫مجموعة الطباعة و النش ��ر‪ ،‬في مدينة جميرا بدبي‪.‬‬ ‫ً‬ ‫ً‬ ‫وو فقا للمنظمين فقد سجلت الجائزة عددا قياسيا‬ ‫م ��ن حيث الحض ��ور‪ ،‬بتو اج ��د أكثر م ��ن ‪ 500‬خبير‬ ‫محترف من قطاع الطباع ��ة‪ ،‬لالحتفال مع الفائز ين‬ ‫بجو ائز المسابقة لهذا العام‪.‬‬ ‫و ق ��د قام ��ت لجنة تحكيمي ��ة تألفت م ��ن ‪ 8‬أعضاء‪،‬‬ ‫خ�ل�ال األيام القليل ��ة الماضية‪ ،‬بتقيي ��م المشاركات‬ ‫ّ‬ ‫الت ��ي مثل ��ت ‪ 8‬دول و ف ��اق عدده ��ا ‪ 400‬مشارك ��ة‪،‬‬ ‫ً‬ ‫لتحدي ��د أي منها األكث ��ر استحقاقا لني ��ل الجو ائز‪،‬‬ ‫ً‬ ‫ّ‬ ‫ليستقر أعضاء اللجنة على تسمية ‪ 77‬فائزا ضمن‬ ‫ّ‬ ‫‪ 26‬فئ ��ة‪ ،‬وتم منحهم ‪ 26‬جائ ��زة ذهبية و‪ 26‬جائزة‬ ‫فضية و‪ 25‬جائزة بر ونز ية‪.‬‬ ‫تعليق ��ا على ذلك‪ ،‬قال ماز ن الح ��اج‪ ،‬رئيس مجلس‬

‫إدارة مجموع ��ة الطباع ��ة و النشر‪“ :‬ن���و ّد أن نتو ّجه‬ ‫بعميق التهنئ ��ة القلبية للفائز ين معنا على جهو دهم‬ ‫و مساهماته ��م االستثنائي���ة ضم���ن قط���اع الطباعة‬ ‫و النش ��ر‪ .‬لقد شهدت مسابقتنا له���ذا العام مستو ى‬ ‫غي ��ر مسبوق م ��ن حي ��ث ع���دد المشارك���ات عالية‬ ‫الجو دة‪ ،‬و هنا أشكر جمي���ع أعضاء لجنة التحكيم‬ ‫الذي ��ن و قع ��ت عليه ��م مهم���ة صعب���ة ف���ي اختي���ار‬ ‫الفائز ي ��ن‪ ،‬حيث أن كاف ��ة المشاركات كانت متميزة‬ ‫و جديرة بالتكر يم و الثناء”‪.‬‬ ‫و ق ��د شمل ��ت فئ ��ات طباع���ة األو فس���ت م���ا يل���ي‪:‬‬ ‫النش ��رات اإلعالني ��ة‪ ،‬و م���و اد نق���اط البي���ع‪،‬‬ ‫و الملصق ��ات اإلعالني ��ة‪ ،‬و المج�ل�ات‪ ،‬و الكت���ب‪،‬‬ ‫و التقار ي ��ر السنو ي ��ة‪ ،‬و البطاق���ات‪ ،‬و التقويم���ات‪،‬‬ ‫المص���ورة‬ ‫و الفه���ارس‬ ‫و البر و ش ��ورات‪،‬‬ ‫“الكاتالو ج ��ات”‪ ،‬و الفه���ارس‪ ،‬و الصنادي���ق‪،‬‬ ‫و الصح ��ف‪ ،‬و الرسائ ��ل اإلخبار ي���ة‪ ،‬و األعم���ال‬ ‫اليدوية‪ ،‬و المو اد المطبوعة الشخصية‪ ،‬و االبتكار‪.‬‬

‫أم���ا فئ���ات الطباع���ة الرقمي���ة فتحت���وي اآلن عل ��ى‬ ‫‪ 7‬فئ���ات و ه���ي‪ :‬م���و اد نق���اط البي���ع‪ ،‬و الملصقات‪،‬‬ ‫و التقار ي���ر السنوي���ة‪ ،‬و البطاق���ات‪ ،‬و البر و شورات‪،‬‬ ‫و الفهارس المصورة “الكاتالو جات”‪ ،‬و التقويمات‪،‬‬ ‫و النش���رات اإلعالني���ة – البر يد المباش���ر‪ .‬كما ّتمت‬ ‫إضاف���ة فئتين‪ ،‬طابعات ‪ Narrow Web‬و‪Flat-bed‬‬ ‫الرقمي���ة النافث���ة للحب���ر و التي تركز عل���ى الو حدة‬ ‫المنفصلة لمو اد نقاط البيع ‪.POSM‬‬ ‫ويش���ارك في رعاي���ة جائزة دب���ي الدو لي���ة للطباعة‬ ‫ك���راع ذهب ��ي‪،‬‬ ‫‪ 2013‬ك���ل م���ن شرك���ة “هيدلب���رج”‬ ‫ٍ‬ ‫ي���ك إعالمي‪ .‬وتضم‬ ‫و جر ي���دة “خلي���ج تايمز” كشر ٍ‬ ‫ً‬ ‫قائم���ة الرعاة الفضيين كال م���ن “كانون” و “جفن‬ ‫جرافيك���س” و “برستي���ج جرافيك���س” و مع ��رض‬ ‫الخلي���ج للطباع���ة و التغليف ل���ـ (مجموع���ة ‪)Tarsus‬‬ ‫و”ز ير وك���س اإلم���ارات”‪ .‬أم���ا الرع���اة البر ونز ي ��ون‬ ‫فهم “أي���ج جرافيكس” و “جيمبك���س” و “كو داك”‬ ‫و”نيلبيتر” و‌ “فو جي فيلم”‪.‬‬

‫قطر‪ّ :‬‬ ‫ّ‬ ‫الدعوي‬ ‫متبرعان يوقفان مطبعة إعالمية للعمل‬

‫يعتبر هذا الو قف الخيري ّ‬ ‫األو ل من نوعه في البالد‬ ‫ف ��ي ب ��ادرة خير ية ه ��ي األو لى م ��ن نوعها ف ��ي قطر‪،‬‬ ‫أو ق ��ف ُمحسنان كر يم ��ان مطبع ��ة متخصصة في‬ ‫طباعة الصحف و المج�ل�ات و مختلف المطبوعات‬ ‫ً‬ ‫بكام ��ل معداته ��ا و خط ��و ط إنتاجها و قف ��ا هلل تعالى‪،‬‬ ‫عل ��ى أن يت ��م توز ي ��ع ر ي ��ع المطبع ��ة عل ��ى البرامج‬ ‫و األنشطة الدعوية و الخير ية‪.‬‬ ‫ونقل ��ت صحيف ��ة الع ��رب القطر ي ��ة ع ��ن محم ��د‬ ‫لح ��دان المهن ��دي مدي ��ر إدارة المص ��ارف الو قفية‬ ‫باإلدارة العامة لألو قاف ب ��وزارة األو قاف و الشؤون‬ ‫اإلسالمي ��ة‪ ،‬أن ه ��ذا الو ق ��ف يعتب ��ر أول و ق ��ف من‬ ‫ً‬ ‫نوع ��ه ف ��ي دو ل ��ة قط ��ر‪ ،‬معب ��را ع ��ن جز ي ��ل شكره‬ ‫وتقدي ��ره له ��ذه الب ��ادرة الكر يم ��ة و لثق ��ة المجتم ��ع‬ ‫القطري ف ��ي اإلدارة العامة لألو قاف بوزارة األو قاف‬

‫و الشؤون اإلسالمية‪.‬‬ ‫و أو ض ��ح المهن ��دي أن إدارة المص���ارف الو قفي���ة‪،‬‬ ‫وثق ��ت الو ق ��ف م ��ن خ�ل�ال تسجيل���ه و حفظ���ه في‬ ‫ً‬ ‫سجالته ��ا‪ .‬مبين ��ا أن الو اقفين اشترط���ا أن يصرف‬ ‫الر يع على األنشطة الدعوية‪ ،‬بنظارة أحد الو اقفين‪،‬‬ ‫و م ��ن بع ��ده مؤ سسة الشي���خ عيد الخير ي���ة‪ّ .‬‬ ‫وبين‬ ‫المهن ��دي أن اإلدارة العام���ة لألو ق���اف تو ج���ه الر يع‬ ‫م ��ن المص ��رف الو قفي للق���رآن و السن���ة من خالل‬ ‫التعاون مع إدارة الدعوة و اإلرشاد الديني بالوزارة‪،‬‬ ‫بهدف تعز يز األنشط ��ة الدعوية خاصة دور القرآن‬ ‫الكر ي ��م و السنة النبوية في مجتمعنا من خالل دعم‬ ‫مراكز تحفيظ القرآن وتشجيع طلبة العلم و طباعة‬ ‫المصحف الشر يف‪.‬‬

‫كم���ا أن اإلدارة العام���ة لألو ق���اف بال���وزارة هي جهة‬ ‫االختصاص في اإلشراف و النظ���ارة على األو قاف‬ ‫ً‬ ‫ف���ي الدو لة‪ ،‬و تخت���ص بتو ثيقها و تسجيله���ا حفاظا‬ ‫ً‬ ‫عليها وضمانا لديمو متها و استمرار إيراداتها لصالح‬ ‫الجه���ات و األفراد المستفيدي���ن‪ ،‬و تبدي مر ونة في‬ ‫ً‬ ‫وضع الشر و ط التي يضعها الو اقفون طبقا لما نص‬ ‫عليه الشار ع‪.‬‬ ‫و أعربت اإلدارة العامة لألو قاف للو اقفين الكر يمين‬ ‫و لكاف���ة الو اقفين ع���ن بالغ شكره���ا و تقديرها على‬ ‫تل���ك المب���ادرات الخي���رة‪ ،‬و الت���ي تعب���ر ع���ن مدى‬ ‫الشع���ور باآلخ���ر و سم���و النف���س وعلو ه���ا‪ ،‬و طل ��ب‬ ‫المثوب���ة م���ن اهلل تعال���ى ورحمته و تل���ك هي صفات‬ ‫المؤ من الذي دائما يكون ما بين الخو ف و الرجاء‪.‬‬

‫اإلمارات‪ :‬إتش بي تستعرض مجموعة جديدة من منتجاتها خالل معرض‬ ‫جيتكس شوبر الر بيع‬ ‫تتضمن قائمة المنتجات طابعات إتش بي بتقنية “ديسك إنك أدفانتج”‬ ‫قدمت شركة ات ��ش بي لإلعالميي ��ن و المستهلكين‬ ‫مجموع ��ة جدي ��دة و ممي ��زة من أجه ��زة الحاسوب‬ ‫الدفتري و المكتبي و األجه ��زة المدمجة و الطابعات‬ ‫الت ��ي تناس ��ب أذو اق العم�ل�اء عل ��ى اختالفه ��ا خالل‬ ‫انط�ل�اق فعالي ��ات معرض جيتكس شوب ��ر للتسوق‬ ‫و اإللكتر ونيات االستهالكية‪ ،‬و الذي انطق في دبي‬ ‫خالل األسبوع األول من شهر أبر يل الماضي‪.‬‬ ‫وبفض ��ل التركي ��ز الكبي ��ر عل ��ى أح ��دث تقني ��ات‬ ‫‪ ،TouchSmart‬و الت ��ي تب ��ر ز في العدي ��د من أجهزة‬ ‫الحاسوب الشخصي الجديدة من اتش بي‪ ،‬و منها‬ ‫أجه ��زة ‪ ENVYx2‬و ‪ ،ENVY 23 TouchSmart‬فقد‬ ‫أتيح ��ت الفرص���ة لإلعالميي ��ن للتفاعل م ��ع أحدث‬ ‫أجهزة الحاس ��وب المكتبي و المحم ��ول و الطابعات‬ ‫من اتش بي‪ ،‬باإلضافة إل ��ى االطالع على العر و ض‬ ‫المفصلة للمنتجات‪ ،‬و التي قدمها خبراء اتش بي‪.‬‬ ‫ً‬ ‫وتعليق ��ا عل ��ى األمر قال سليم ز ي ��ادة‪ ،‬المدير العام‬ ‫لألنظم ��ة و الطابعات الشخصية ل ��دى اتش بي في‬ ‫الشر ق األو سط‪“ :‬سيستمتع ز و ار معرض جيتكس‬ ‫شوب ��ر ف ��ي أبر ي ��ل المقب ��ل بمجموع ��ة رائع ��ة م ��ن‬

‫منتجات اتش ب ��ي التي يقدمه ��ا شركاؤنا من تجار‬ ‫التجزئ ��ة‪ .‬تسه ��ل تقنيتن ��ا الجدي ��دة ‪TouchSmart‬‬ ‫استخ ��دام المنتج ��ات وتمك ��ن المستخدمين من‬ ‫عي ��ش تجربة تفاعلي ��ة مدهشة وتو ق ��ظ الحو اس‪.‬‬ ‫و ق ��د عقدن ��ا شراك ��ة م ��ع تج ��ار التجزئ ��ة ليقدم ��و ا‬ ‫ً‬ ‫خصو م ��ات رائع ��ة وعر و ض ��ا مثيرة خ�ل�ال معرض‬ ‫جيتكس شوبر‪”.‬‬ ‫أقيمت الفعالي ��ة في مركز اتش ب ��ي للعناية الشاملة‬ ‫‪ TCC‬و الو اق ��ع ف ��ي ش ��ار ع الشيخ زاي ��د و الذي يعد‬ ‫االول م ��ن نوعه في الشر ق االو سط‪ .‬ويشار إلى أن‬ ‫المرك ��ز يساعد في تعز يز إمكان ��ات وعمل منتجات‬ ‫ات ��ش بي فيم ��ا يمنح العم�ل�اء مجموع ��ة و اسعة من‬ ‫الخدم ��ات للتصلي ��ح منه ��ا المجاني ��ة و المدفوع ��ة‬ ‫باالضافة الى امكانية الحصول على استشارة من‬ ‫خبراء اتش بي التي تلبي احتياجاتهم‪.‬‬ ‫كما صممت اتش ب ��ي مجموعة خدمات “اتش بي‬ ‫سم ��ارت” الت ��ي تتضمن كاف ��ة الخدم ��ات و الدعم‬ ‫ال�ل�ازم للعمالء في مك ��ان و احد‪ ،‬مما يعن ��ي الحفاظ‬ ‫عل ��ى أفض ��ل مستو ي ��ات األداء في الجه ��از بفضل‬

‫خدم���ة ‪ Performance Plus‬أو إمكانية إعادة الجهاز‬ ‫إل ��ى وضع���ه األصل���ي بخدم���ة ‪ OS Reload‬أو نقل‬ ‫البيان���ات إل���ى منت���ج جدي���د م���ن اتش ب���ي أو جهاز‬ ‫خارجي لدعم البيانات مع خدمة ‪.Data Migration‬‬

‫‪allaoui‬‬ ‫‪printing service‬‬

‫خياركم األول آلالت الطباعة المستعملة‬ ‫تمتلك مؤ سسة عالوي لخدمات الطباعة خبرة‬ ‫ضاربة في جذور التار يخ‪ ،‬حيث تأسست الشركة‬ ‫على يد المرحو م أحمد عالوي في العام ‪1976‬‬ ‫في مدينة آخن بألمانيا‪ ،‬و هي تعد اآلن أحد أكبر‬ ‫مز و دي آالت الطباعة المستعملة من مثل كيه‌بي‌إيه‬ ‫و مان‌ر والند و معدات التشطيب من مثل مو لر‬ ‫مارتيني وكو لبو س وبوبست وبوالر وغيرها‪.‬‬ ‫تحظى مؤ سسة عالوي لخدمات الطباعة بنمو‬ ‫متزايد في طلبياتها عاما بعد عام‪ ،‬و تتضمن منشآت‬ ‫المؤ سسة مستو دعا بمساحة ألفي متر مر بع به‬ ‫صالة عرض وورش تجديد وصيانة آالت الطباعة‪،‬‬ ‫ويعمل به فر يق عمل ألماني متخصص يتو لى‬ ‫عملية استبدال جميع القطع االستهالكية في آالت‬ ‫الطباعة و من ثم إعادة فحصها و التأكد من عملها‬

‫بشكل سليم قبيل تسليمها إلى العميل‪.‬‬ ‫و تحرص مؤ سسة عالوي لخدمات الطباعة على‬ ‫تقديم خدماتها المتميزة للعمالء من خالل خبرتها‬ ‫العر يضة الممتدة لسبع و ثالثين عاما‪ .‬كما أن ما‬ ‫تقدمه مؤ سسة عالوي لخدمات الطباعة اليقف‬ ‫عند تز ويد العمالء بمختلف آالت و معدات الطباعة‬ ‫فحسب‪ ،‬بل تمتد لتشمل تقديم خدمات الدعم‬ ‫و التدر يب الفني عبر كادرها الفني المتخصص‪.‬‬ ‫عمار أحمد عالوي‪ ،‬المدير العام لمؤ سسة عالوي‬ ‫لخدمات الطباعة والذي تو لى إدارة المؤ سسة عام‬ ‫‪ 2005‬بعد رحيل و الده يقول‪« :‬نحن نسعى دائما‬ ‫لتز ويد عمالئنا بأفضل آالت الطباعة المستعملة عبر‬ ‫ما نمتلكه من خبرة عر يضة في هذا المجال‪ ،‬حيث‬ ‫يتو لى فر يق عملنا المتخصص عملية تأهيل وتجديد‬

‫اآلالت بداية من عملية التنظيف ووصوال إلى طالء‬ ‫آالت الطباعة و ذلك بشتى أنواعها ومجاالتها سو اء‬ ‫التحضير الطباعي أو الطباعة التجارية أو طباعة‬ ‫التعبئة والتغليف أو التشطيب الطباعي‪ ،‬ما يعني أن‬ ‫العميل سيتسلم آلة طباعة تبدو وكأنها جديدة»‪.‬‬ ‫و التزاما من مؤ سسة عالوي لخدمات الطباعة تجاه‬ ‫عمالئها في الشر ق األو سط‪ ،‬افتتحت المؤ سسة‬ ‫مؤ خرا فرعيها في كل من اإلمارات و المملكة العر بية‬ ‫السعو دية ترسيخا لمو قعها في منطقة الشر ق‬ ‫األو سط‪ ،‬و حرصا منها على تقديم الدعم إلى‬ ‫العمالء جنبا إلى جنب‪ .‬كما شاركت مؤ سسة عالوي‬ ‫ضمن فعاليات معرض الخليج للطباعة و التغليف‬ ‫‪ 2013‬ضمن إطار حرصها المستمر على التو اصل‬ ‫مع عمالئها في منطقة الشر ق األو سط‪.‬‬

‫‪Mail: info@printing-service.de‬‬ ‫‪Web: www.printing-service.de‬‬

‫‪Tel: +49 241 18 92 75 20‬‬ ‫‪Fax: +49 241 18 92 75 25‬‬

‫‪Charlottenburger Allee 27-29‬‬ ‫‪52068 Aachen, Germany‬‬

‫األخبـــار‬

‫الجزائر‪ :‬اإلعالن عن إنشاء مطبعة صحف جديدة في والية إليزي‬ ‫افتتاح مشر وع مطبعة بشار بتكلفة ‪ 5‬مليون دوالر بحلول نو فمبر المقبل‬ ‫أعل ��ن وز ي ��ر اإلتص ��ال بالجزائ ��ر محم ��د سعي ��د‬ ‫ع ��ن مش ��ر وع إنش ��اء مطبع ��ة للصحف ف ��ي والية‬ ‫إليزي جن ��وب شرقي الجزائر‪ ،‬و أو ض ��ح الوز ير في‬ ‫تصر يح ��ات صحفية أن ه ��ذا المش ��ر وع اإلعالمي‬ ‫الذي يتو اجد ملفه على طاو لة الحكو مة‪ ،‬سيساهم‬ ‫أيضا في مجاالت طباعة الكتب المدرسية و مجالت‬ ‫محلية ووثائق إدار ية‪.‬‬ ‫و ذكر الوز ي ��ر أن هناك ثالث واليات جنوبية أخرى‬

‫ستستفيد من ه ��ذا النوع من المطابع و التي تشمل‬ ‫ك ��ل من والي ��ات تمنراس���ت و أدرار و تن���دو ف‪ .‬كما‬ ‫أش ��ار محمد سعي ��د إلى مشر وع مطبع���ة بشار التي‬ ‫يج ��ري العم ��ل به ��ا بوتي���رة متسارع���ة و الت���ي تبلغ‬ ‫تكلفتها نح ��و ‪ 400‬ملي ��ون دينار جزائ���ري "‪ 5‬مليون‬ ‫دوالر"‪ ،‬حي ��ث م ��ن المتو قع أن يت���م تدشينها خالل‬ ‫نهاي ��ة شهر أكتوبر وبداية شه���ر نو فمبر القادم من‬ ‫السنة الجار ية‪.‬‬

‫ورأى الوز ي���ر أن تدشي���ن المطبع���ة سيض���ع ح ��دا‬ ‫للمشاك���ل المتعلقة بالتوز يع ال���ذي تعاني منه هذه‬ ‫المنطقة من الجنوب الغر بي من الجزائر‪ .‬و من جهة‬ ‫أخر ى ذكر وز ي���ر اإلتصال بالمجه���و دات الجبارة‬ ‫الت���ي تبذله���ا الدو لة لترقي���ة اإلعالم الو طن���ي‪ ،‬مثمنا‬ ‫الجه���و د المحلية المبذو لة ف���ي سبيل دعم المجال‬ ‫اإلعالمي بالوالية‪.‬‬

‫مصر‪ :‬مطابع الشرطة تنظم ندوة حول التقنيات الحديثة في الطباعة المؤمنة‬ ‫المطابع تبتكر حبرا جديدا مؤ منا يستخدم في طباعة الشيكات البنكية‬

‫المهندس محمد أبو زهرة‬ ‫“الثالث من اليسار” يتو سط عدد من‬ ‫المشاركين في الندوة في لقطة تذكار ية‬

‫نظمت مطابع الشرطة ف ��ي القاهرة الشهر الماضي‪،‬‬ ‫ن ��دوة تح ��ت عن ��و ان "التقني ��ات الحديث ��ة لتأمي ��ن‬ ‫الشيكات و المستندات البنكية"‪ ،‬ناقشت فيها حلوال‬ ‫حصر ية لمشاكل التز و ي ��ر و التز ييف فى الشيكات‬ ‫و المستن ��دات البنكية‪ .‬حيث استضافت فيها خبراء‬ ‫أجان ��ب و مصر يين الستعراض ه ��ذه التقنيات و ما‬ ‫تتيحه من إمكانيات و حلول متعددة‪.‬‬ ‫حض ��ر الن ��دوة ع ��دد م ��ن الو ف ��ورد م ��ن البن ��و ك‬ ‫المصر ية‪ ،‬و مباحث االمو ال العامة ‪-‬إدارة التز ييف‬ ‫و التز وير‪ ،‬وكلية الفنون التطبيقية من قسم الطباعة‬ ‫و النش ��ر‪ .‬كما شمل ��ت الن ��دوة ز يارة قس ��م الطباعة‬ ‫المؤ من ��ة بمطاب ��ع الشركة لمشاهدة ه ��ذه التقنيات‬

‫عملي ��ا‪ ،‬و التعرف عل ��ى آلية تطبيقه���ا و الحلول التي‬ ‫تتيحها في عالج مشاكل الشيكات البنكية‪.‬‬ ‫م ��ن جانب ��ه‪ ،‬قال المهن ��دس محمد أبوزه���رة‪ ،‬مدير‬ ‫ع ��ام مطاب ��ع الشرط ��ة أن جمي���ع البن���و ك تو اج���ه‬ ‫مخاط ��ر كبي ��رة بسب ��ب عملي���ات تز وي���ر الشيكات‬ ‫و المستن ��دات البنكي ��ة الت���ي يتعام���ل معه���ا العمالء‬ ‫يو مي ��ا‪ .‬موضح ��ا أن المطابع نجح���ت بالتعاون مع‬ ‫شرك ��ة ت ��ر وي األمر يكي ��ة المتخصصة ف���ي مجال‬ ‫إنتاج الحبر المؤ من‪ ،‬في التوصل إلى تقنيات عالية‬ ‫الج ��و دة يصعب معها اخت���راق الشيك و إجراء أي‬ ‫عمليات تز ييف جزئية عليه‪.‬‬ ‫و أض ��اف أبو زه ��رة ف ��ي تصر يح���ات صحفية‪ ،‬أن‬ ‫مطابع الشرط ��ة تمكنت مع شركة "تر وي" في إنتاج‬ ‫حبر جديد يستخ ��دم فى طباعة الشيكات البنكية‪،‬‬ ‫م ��ن أجل القضاء على عمليات التز وير التي تشكل‬ ‫عبئ ��ا على مسئو ل ��ي البنو ك الحكو مي���ة‪ .‬و أشار إلى‬ ‫أنه سيتم البدء في استخدام هذه األحبار و تطبيقها‬ ‫على شيكات البنك األهلي المصري قر يبا‪.‬‬ ‫من جهت ��ه‪ ،‬استعرض محمد عب���د الرحمن الخبير‬ ‫ف ��ي مج ��ال تأمي ��ن المستن���دات البنكي���ة‪ ،‬أسالي���ب‬ ‫التز و ي ��ر‪ ،‬و أو ض ��ح أن ��ه يو ج���د نوعان م���ن التز وير‬ ‫“الكلي ��ي أو الجزئ ��ي”‪ ،‬حي���ث يكون التز وي���ر الكلي‬ ‫من خالل تز وير الشيك بالكامل من خالل الطباعة‬ ‫بالكمبيوتر و التصوير الملون و الطباعة السطحية‪،‬‬

‫باإلضاف���ة لطباع���ة بيان���ات العميل ورق���م الحساب‬ ‫باستخدام طابعة كمبيو تر تعمل بلون و احد‪.‬‬ ‫و أض���اف عب���د الرحم���ن أن التز وي���ر الجزئ ��ى يتم‬ ‫فيه استخ���دام شيك���ات صحيحة منسوب���ة للبنك‬ ‫و معالجته���ا م���ن خ�ل�ال كش���ط أو خ���دش جمي ��ع‬ ‫مو اض���ع بيان���ات العمي���ل ورق���م الشي���ك ورق ��م‬ ‫الحس���اب و التكويد‪ ،‬و إع���ادة طباعة تل���ك البيانات‬ ‫ببيان���ات العمي���ل المطلوب االحتي���ال عليه مصرفيا‬ ‫باستخ���دام طابعه كمبيو تر تعم���ل باللون الو احد‪،‬‬ ‫الفتا إل���ى أن التقني���ة الحديثة التي قام���ت بابتكارها‬ ‫مطاب���ع الشرط���ة‪ ،‬ستق���و م بالقض���اء عل���ى عملي ��ة‬ ‫التز وي���ر لم���ده ‪ 7‬أع���و ام مقبل���ة‪ ،‬مشيرا إل���ى أنه تم‬ ‫الوصول من خالل دراسات عدة قامت بها المطبعة‬ ‫بالتعاون مع شركه تر وي األمر يكية استمرت لمد ‪3‬‬ ‫أعو ام إلى تقنية جدي���دة تكمن في استخدام حبر‬ ‫الليز ر تو نر المؤ من لطباعة الشيكات‪.‬‬ ‫و أش���ار عبد الرحمن إلى أن الحبر المؤ من الجديد‬ ‫سيعطي لبيان���ات الشيك األصلية تألقا "فلورسنتي"‬ ‫ح���ال تعر يضه لألشع���ة الفوق بنفسجي���ة‪ ،‬و من ثم‬ ‫ف���ان أي���ة محاو لة لمح���و بيان���ات الشي���ك األصلية‬ ‫المطبوع���ة به���ذا الحب���ر أو محاو ل���ة إع���ادة طبعه ��ا‬ ‫ستظه���ر على الف���ور عن���د تعر يضها لألشع���ة الفوق‬ ‫البنفسجي���ة‪ .‬مم���ا سيسه���ل التع���رف عل���ى حدوث‬ ‫التز وير أو الـتالعب في البيانات‪.‬‬

‫‪ME Printer May 2013‬‬

‫الجزائر‪ :‬االتحادية الوالئية للمكفوفين تطالب بتوفير مطبعة رقمية لكتب برايل‬

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‫طالب ��ت اإلتحادي ��ة الوالئي ��ة للمكفو في ��ن بو ه ��ران‬ ‫شم ��ال غر بي الجزائر بضر ورة تو فير مطبعة رقمية‬ ‫لفائدة التالميذ و المكفو فين لطباعة مختلف الكتب‬ ‫بطر يقة برايل‪ .‬و أوضح المدي ��ر الوالئي لإلتحادية‬ ‫لحو ال ��ي محم ��د خ�ل�ال ن ��دوة صحفي ��ة نظم ��ت‬ ‫بمناسبة إحياء ي ��و م العلم أنه عالوة على المشاكل‬ ‫االجتماعي ��ة و الصحية التي يعاني منها المكفو فين‪،‬‬ ‫فإنه ��م كذل ��ك يو اجه ��ون نقصا ف ��ي تو في ��ر الكتب‬ ‫المطبوعة بطر يقة برايل‪.‬‬

‫و أو ض ��ح أن التالمي ��ذ يعان���ون من النق���ص الفادح‬ ‫أللو اح الكتابة بالبرايل و التي ال يمكن ألي مكفو ف‬ ‫اإلستغن ��اء عنها‪ ،‬مشي ��را إلى أنه ف���ي حالة تو اجدها‬ ‫ف ��إن سعره ��ا يتج ��اوز ال���ـ‪ 3000‬دينار جزائ���ري و هي‬ ‫ليست ف ��ي متناول الجمي���ع‪ .‬و لمو اجهة النقص في‬ ‫الكت ��اب قامت اإلتحادي���ة بإنجاز دراس���ة لمشر وع‬ ‫مطبعة رقمي ��ة لطبع مختلف الكت���ب منها المدرسية‬ ‫و شبه المدرسية بطر يقة البرايل‪،‬و قد أو دعت لدى‬ ‫وزارة التضام ��ن الو طني سنة ‪ 2010‬غير أنها لم تتلق‬

‫الرد بشأنها إلى اآلن‪.‬‬ ‫و أض���اف لحو ال���ي أن���ه لتف���ادي البق���اء مكتو ف ��ي‬ ‫االيدي حيال ه���ذه الوضعية بادرت االتحادية الى‬ ‫إنج���از مجموعة م���ن الكت���ب بطر يق���ة البرايل على‬ ‫مست���و ى مدرس���ة المكفو فين بعين الت���رك‪ .‬و أشار‬ ‫ف���ي هذا الصدد إل���ى أنه تم إل���ى اآلن طبع وتسليم‬ ‫كتابي���ن مساعدي���ن ف���ي التار ي���خ و اللغ���ة العر بي ��ة‬ ‫لفائ���دة المكفو فين المقبلين على اجتياز الباكالور يا‬ ‫وعددهم ثمانية‪.‬‬

‫اإلمارات‪ :‬مجموعة “إيه إس تي” تتعاقد على ماكنتي طباعة كوداك الرقمية‬ ‫نكس برس بقيمة مليون دوالر‬ ‫خطة للتعاقد على طابعتين نكس برس إضافيتين في النصف الثاني من العام الحالي‬

‫‪N E W S‬‬

‫الخليج التجار ية‬ ‫و“إيه‌إس‌تي” لحظة‬ ‫اإلعالن عن التعاقد‬

‫تنفيذه ��ا بو اسط ��ة الطابع ��ات الرقمي ��ة مقابل ��ة م ��ع‬ ‫األو فس ��ت‪ .‬نح ��ن نح ��ب المنافس ��ة الصحي ��ة ف ��ي‬ ‫الس ��وق‪ ،‬وعندما نحص ��ل على عمي ��ل جديد فإننا‬ ‫نعمل ق ��در المستط ��اع لتلبية احتياجات ��ه و الحفاظ‬ ‫علي ��ه م ��ن خ�ل�ال فر يقن ��ا االحتراف ��ي المتو اجد في‬ ‫شتى فر وعنا”‪.‬‬ ‫متحدث ��ا ح ��ول خط ��ط الشرك ��ة المستقبلي ��ة قال‪:‬‬ ‫“نح ��ن نخطط للتعاقد عل ��ى ماكنتي طباعة “نكس‬ ‫ب ��رس” كذلك من ك ��و داك م ��ع حلول نهاي ��ة العام‬ ‫الحال ��ي و في انتظ ��ار االنتهاء من تجهي ��ز المنشآت‬ ‫الخاص ��ة بهما‪ .‬كما أننا نخط ��ط كذلك للدخول إلى‬ ‫السوق السع ��و دي و افتتاح عدد م ��ن الفر وع هناك‬ ‫نظرا لحاجة السوق له ��ذا النوع من خدماتنا‪ .‬نحن‬ ‫نمتل ��ك الخب ��رة و الدراية الالزم ��ة للمنافس ��ة هناك‪،‬‬ ‫و هذه هي خطوتنا التالية”‪.‬‬ ‫م ��ن جانب ��ه‪ ،‬أع ��رب ناص ��ر در و ازة المدي ��ر الع ��ام‬ ‫لمجموع ��ة الخلي ��ج التجار ي ��ة ع ��ن سعادت ��ه به ��ذا‬ ‫التعاق ��د بقو ل ��ه‪“ :‬نح ��ن سع ��داء م ��ع شراكتن ��ا مع‬ ‫مجموعة “إي ��ه إس تي”‪ ،‬هذا التعاق ��د يشتمل على‬ ‫تركي ��ب ماكنت ��ي طباع ��ة نك ��س ب ��رس و اح ��دة في‬ ‫االمارات وو حدة في قطر‪ ،‬فيما تشمل الخطة التالية‬ ‫تركي ��ب طابعتين إضافيتي ��ن للمجموعة في مراكز‬ ‫تح ��ت التأسي ��س بحلول نهاية النص ��ف الثاني من‬ ‫الع ��ام‪“ .‬إيه إس تي” تحاول االنتق ��ال إلى مستو ى‬ ‫متقدم في الطباعة الرقمية يماثل نظيراته في أور وبا‬ ‫و أمر يكا‪ ،‬بحيث يتمكن العميل من استالم طلبه في‬ ‫الو ق ��ت و العدد الذي يرغبه ب ��دون حدو د وبجو دة‬ ‫عالية”‪.‬‬ ‫متحدثا ح ��ول خصائ ��ص الطابعة الرقمي ��ة الفنية‪:‬‬

‫‪L A T E S T‬‬

‫“تتمي���ز طابعة ك���و داك ال���ـ “نكس ب���رس” بجو دة‬ ‫طباعته���ا الثابتة م���ع أي كمية تطبعها س���و اء طبعت‬ ‫مئ���ة او أل���ف أو ‪ 5‬آالف‪ ،‬حي���ث كم���ا نسب���ة ثب���ات‬ ‫األلو ان العالية وبنفس الو ق���ت يمكنها الطباعة على‬ ‫مختل���ف الخام���ات‪ .‬فض�ل�ا ع���ن إمكاني���ة الطباعة‬ ‫عل���ى ور ق الطباع���ة العر ي���ض م���ا يعن���ي إمكاني���ة‬ ‫طباع���ة البو سترات و الالفت���ات و مختلف التصاميم‬ ‫األخر ى”‪.‬‬ ‫و استطرد بقو له‪“ :‬كو داك نكس برس ‪ 3300‬تعتبر‬ ‫م ��ن فئة الطابعات العالية ف���ي مجموعة نكس برس‬ ‫لدى كو داك‪ .‬و نحن في مجموعة الخليج التجار ية‬ ‫لدينا ‪ 8‬طابعات نكس برس تم تركيبها في اإلمارات‬ ‫و سيت���م إضافة هذي���ن اإلثنين ليص���ل مجموعهم‬ ‫إل ��ى عش���ر طابع���ات نكس ب���رس‪ ،‬و نح���ن نخطط‬ ‫إلضافة المز يد من هذه المو ديالت للسوق المحلي‬ ‫الن���ه س���وق الطباع���ة الرقم���ي ينمو بشك���ل سر يع‪،‬‬ ‫إضاف���ة إل���ى أن متطلب���ات السوق تبح���ث عن هذا‬ ‫النوع من ماكينات الطباعة”‪.‬‬ ‫و اختت���م در و ازة حديث���ه بالق���ول‪“ :‬الطباع���ة ه���ي‬ ‫نصف العمل‪ ،‬و النصف الثاني فهو كيفية تشطيب‬ ‫وتسلي���م العمي���ل طلب���ه و ه���و األم���ر ال���ذي تتمي���ز‬ ‫في���ه “إي���ه إس ت���ي”‪ ،‬يجب علي���ك ان نك���ون مبدع‬ ‫و محت���رف في مو اكبة مستج���دات الطباعة الرقمية‬ ‫لتقديم ش���يء جديد للعمالء كل ي���و م‪ ،‬بالتالي فإن‬ ‫إعادة تموضعك في الصناعة يعد مهما للغاية‪ .‬و أنا‬ ‫اعتقد أن “ايه اس تي” أخذو ا هذه الر يادة للمضي‬ ‫في هذه الخطوة ب���دن أدنى مجازفة النهم يعلمون‬ ‫متطلب���ات الس���وق و تو جهات���ه‪ ،‬و لديه���م الخب���رة‬ ‫و الدراية الالزمة في مجال الطباعة الرقمية”‪.‬‬

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‫‪F O R‬‬

‫مجموعة‬ ‫“إيه‌إس‌تي”‬ ‫تخطط لدخول‬ ‫السوق السعودي‬ ‫وافتتاح عدد من‬ ‫فر وعها هناك‬

‫‪ME Printer May 2013‬‬

‫ضمن تعاق ��د يعد األكبر من نوع ��ه مؤ خرا‪ ،‬أبرمت‬ ‫مجموع ��ة “إيه إس تي” تعاقدا مع مجموعة الخليج‬ ‫التجار ي ��ة لتور ي���د ماكنت ��ي طباعة ك ��و داك الرقمية‬ ‫“‪ ”Nexpress 3300‬بقيم ��ة ملي ��ون دوالر‪ ،‬و سيع ��ز ز‬ ‫هذا التعاق ��د الكبير كفاءة “إي ��ه إس تي” في مجال‬ ‫الطباع ��ة الرقمي ��ة في ز ي ��ادة جو دة و دق ��ة الطباعة‬ ‫و سرعة التسليم‪.‬‬ ‫ويشتم ��ل التعاق ��د ال ��ذي كش ��ف النقاب عن ��ه على‬ ‫هامش مع ��رض الخلي ��ج للطباع ��ة و التغليف مطلع‬ ‫إبر يل الماضي تركيب طابعتي الـ “نكس برس” في‬ ‫كل من فرعي “إيه إس تي” كل من اإلمارات و قطر‪،‬‬ ‫ويمك ��ن لطابع ��ة ك ��و داك ال� �ـ “نك ��س ب ��رس ‪”3300‬‬ ‫أن تطب ��ع بسرع ��ة ‪ 120‬ورق ��ة م ��ن مقاس “إي ��ه فور”‬ ‫بدق ��ة تصل إل ��ى ‪ 600‬ديسبل‪ .‬كما يمكنه ��ا الطباعة‬ ‫عل ��ى مختلف خام ��ات الطباعة بما ف ��ي ذلك الور ق‬ ‫المصق ��ول و المنسو ج ��ات و الور ق المع ��اد تدويره‬ ‫بجانب تشكيلة و اسعة م ��ن الور ق المستخدم في‬ ‫طباعة األو فست‪.‬‬ ‫بالحدي ��ث عن تفاصيل التعاقد‪ ،‬ق ��ال إم جي إيتان‬ ‫المدير التنفيذي لـ “إم إس تي” وضمن حديث مع‬ ‫مجلة م ��ي برنتر‪“ :‬اخترنا ك ��و داك نكس برس ألنه‬ ‫ال تو ج ��د ماكينة أخرى في منطقة الشر ق األو سط‬ ‫تق ��دم ذات الج ��و دة الت ��ي نقدمها طابع ��ات “نكس‬ ‫ب ��رس”‪ ،‬و التي ال يمك ��ن أن تجدها متو ف ��رة في أيا‬ ‫من الطابعات الرقمية األخرى في األسو اق”‪.‬‬ ‫و استط ��رد إيت ��ان‪“ :‬السب ��ب الرئيس ��ي لتعاقدن ��ا‬ ‫باألس ��اس هو تلبي ��ة احتياجات عمالئن ��ا المختلفة‪.‬‬ ‫العم�ل�اء ف ��ي منطق ��ة الخليج يأت ��ون إلين ��ا ويطلبون‬ ‫تنفي ��ذ طلباته ��م وتسلمها في أقص ��ى و قت ممكن‪.‬‬ ‫و لمو اكب ��ة متطلب ��ات عمالءن ��ا فإن ��ه يتو ج ��ب علينا‬ ‫التو س ��ع ف ��ي مج ��ال الطباع ��ة الرقمية لك ��ي نتمكن‬ ‫م ��ن الو فاء باحتياجاتهم‪ .‬نح ��ن ال يمكن أن نطلب‬ ‫م ��ن العم�ل�اء أن يغي ��ر و ا مو اعي ��د تسل ��م طلباته ��م‪،‬‬ ‫بالتال ��ي لما ال نقو م نحن بالتغيير‪ .‬إنه قرار استباقي‬ ‫للسوق”‪.‬‬ ‫و أع ��رب إيت ��ان ع ��ن تفاؤ ل ��ه حي ��ال الس ��وق بقو له‪:‬‬ ‫“نحن متفائلون دائما‪ ،‬و خطوتنا هذه تعكس ثقتنا‬ ‫تج ��اه السوق‪.‬على سبي ��ل المثال من ��ذ عام ونص‬ ‫افتتحن ��ا فرعنا في قطر‪ ،‬وكل شهر نسجل فيه نمو ا‬ ‫متزاي ��دا من قبل العمالء عل ��ى طلبات الطباعة‪ .‬و هو‬ ‫األمر الذي يدفعنا للتو سع أكثر فأكثر في أنشطتنا‬ ‫في مجال الطباعة الرقمية”‪.‬‬ ‫تعليق ��ا حول المنافس ��ة المتزايدة بي ��ن المطابع في‬ ‫مج ��ال الطباع ��ة الرقمي ��ة‪ ،‬ق ��ال إيتان‪“ :‬أن ��ا أر ى أن‬ ‫المنافس ��ة ف ��ي الطباعة الرقمي ��ة تعد ظاه ��رة جيدة‬ ‫ألنه ��ا تز ي ��د م ��ن حج ��م المطبوع ��ات الت ��ي يمك ��ن‬

‫ممثلي كو داك و مجموعة‬

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‫األخبـــار‬

‫الكويت‪ :‬ز ير وكس والجامعة األمر يكية توقعان شراكة استراتيجية للدعم‬ ‫الفني والحلول التقنية‬ ‫تهدف الشراكة إلى تعز يز الجو دة و األعمال الورقية في حلول الطباعة و التصوير‬

‫ممثلي عن ز ير وكس الكويت‬ ‫و الجامعة األمر يكية خالل‬ ‫اإلعالن عن الشراكة بين‬ ‫الطرفين‬

‫أعلنت ز ير و ك ��س الكويت و شركة صناعات األمانة‬ ‫الوكي ��ل الحص ��ري لشرك ��ة ز ير و ك ��س العالمي ��ة‬ ‫بالكو ي ��ت أح ��دي مجموع ��ة شركة يو س ��ف أحمد‬ ‫الغان ��م و أوالده ع ��ن تو قيعه ��ا لبداي ��ة شراك ��ة م ��ع‬ ‫الجامع ��ة األمر يكي ��ة في الكو ي ��ت تقو م عل ��ي آثارها‬ ‫ز ير و ك ��س بتز و ي ��د الجامع ��ة بخدم ��ات الطباع ��ة‬ ‫المدارة ‪.Managed Prints Services‬‬ ‫و ق ��د تم ��ت ه ��ذه الشراك ��ة بي ��ن فر ي ��ق ز ير و ك ��س‬ ‫الكويت بالتعاون وبالتنسيق مع راستي بيرنز مدير‬ ‫قس ��م تكنو لو جيا المعلو مات في الجامعة األمر يكية‬ ‫بالكويت‪ .‬و من خالل خدمات ‪Management Print‬‬ ‫‪ Services‬الت ��ي تستخدام تقني ��ة ‪Six Sigma Lean‬‬ ‫و ذلك بهدف تعز يز الجو دة و األعمال الورقية مثال‬ ‫(حلول الطباعة و التصوير) داخل الجامعة وكذلك‬

‫تحقيق جو دة أكبر في إدارة المصار يف لخدمات‬ ‫الوثائ ��ق‪ ،‬إضاف ��ة إل ��ى ز ي���ادة عو ائ���د االستثم���ار‬ ‫للجامعة‪.‬‬ ‫وكجزء من هذه الشراك ��ة‪ ،‬قامت ز ير وكس الكويت‬ ‫بتز و ي ��د الجامع ��ة بخدم ��ات نوعية في مج���ال إدارة‬ ‫المستن ��دات‪ ،‬بم ��ا فيه ��ا المراقب���ة و التحك���م و إدارة‬ ‫كافة األمور المتعلق ��ة بالطباعة و التصوير و األعمال‬ ‫الورقية في الجامعة كل ذلك من خالل دعم المكتب‬ ‫الفني العالمي لشركة زير وكس العالمية‪ .‬وكان مكتب‬ ‫الخدم ��ة قد ط � ّ�و ر جاهز ي���ة العمل وزاد ف���ي إنتاجيته‬ ‫وقام بتحديد مواضع الخلل أو الضعف في مراحل‬ ‫مبك ��رة و سابق ��ة قب ��ل أن يح���دث أي���ة اضطراب���ات‬ ‫أو انقطاع ��ات ف ��ي عمله ��ا‪ ،‬وك���ان مكت���ب الخدمات‬ ‫قد ح ��دث تقنية م ��ن خ�ل�ال تحديد كاف���ة األعطال‬

‫المو ج���و دة بالجامع���ة و إرس���ال معلو م���ات توضح‬ ‫نوعية العطل و معلو مات كاملة عن نوع العطل‪.‬‬ ‫وعملت ز ير وكس الكويت مع الجامعة األمر يكية في‬ ‫الكوي���ت لرفع القدرة اإلنتاجية العملية لكل األجهزة‬ ‫المو جو دة داخ���ل الجامعة‪ .‬و تم كذلك تطوير أداء‬ ‫عمليات الطباعة و التصوير و األعمال الورقية و ذلك‬ ‫من خ�ل�ال تقييم كام���ل لكافة األجه���زة المو جو دة‬ ‫بالجامعة و ذلك علي أساس استبعاد كافة األجهزة‬ ‫القديمة و الغير قادرة علي العمل مع التقنية الحديثة‬ ‫الت���ي قامت الجامع���ة بإستخدامها من خالل تطوير‬ ‫هيكلية مركز ية و نظام يحدد األجهزة القديمة وغير‬ ‫المتو افق���ة مع نظام العم���ل الجدي���د و التكنو لو جيا‬ ‫الحديثة أو مع أنظمة االستخدام األمثل للطاقة‪.‬‬ ‫ً‬ ‫و إضاف���ة إل���ى ه���ذا‪ ،‬ت���م أيض���ا تطوي���ر مستو ي ��ات‬ ‫السر ي���ة و األم���ان ف���ي العم���ل م���ن خ�ل�ال إنش ��اء‬ ‫و تفعي���ل نظام تحديد مستخدم���ي النظام بالكامل‬ ‫أو المخو لي���ن فق���ط بع���د التحقق م���ن المستخدم‬ ‫و خاصة ف���ي أعم���ال التدقيق الداخل���ي أو عمليات‬ ‫الطباع���ة الضخم���ة‪ .‬و من اه���م فو ائد ه���ذة التقنية‬ ‫ً‬ ‫التحك���م أيض���ا ف���ي النفق���ات و التكلف���ة م���ن خالل‬ ‫تقليل عدد األجه���زة المستخدمة في جميع أقسام‬ ‫الجامعة‪ .‬و من خ�ل�ال و جو د عدد أقل من األجهزة‬ ‫و لك���ن بفاعلية أكب���ر و سهو لة أعل���ى و ذلك بسبب‬ ‫المزاي���ا المباش���رة و من خالل ما سب���ق فقد منحت‬ ‫ً‬ ‫الجامعة تو فيرا أكبر في الطاقة و في تقليل الهدر في‬ ‫أعمال الطباعة و النسخ و األعمال الورقية‪.‬‬

‫مصر‪ 53 :‬مطبعة تتولى طباعة الكتب المدرسية‬ ‫وزارة التر بية و التعليم تتسلم الكتب المدرسية منتصف أغسطس المقبل‬

‫‪ME Printer May 2013‬‬

‫أك ��د محم ��د السر و ج ��ي المتحدث الرسم ��ي باسم‬ ‫وزارة التر بي ��ة و التعلي ��م‪ ،‬أن الدكت ��ور إبراهيم غنيم‬ ‫وز ي ��ر التر بي ��ة و التعلي ��م‪ ،‬اجتم ��ع مؤ خرا م ��ع لجنة‬ ‫متابعة الكتب لالطمئنان على إتمام مناقصة طباعة‬

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‫الكت ��اب‪ ،‬و طباعة كتب الع���ام الدراس���ي المقبل في‬ ‫موعدها المحدد‪.‬‬ ‫حض ��ر االجتم ��اع أحم ��د المص���ر ي رئي���س قطاع‬ ‫الكت ��ب‪ ،‬و المهندس عدلي الق���زاز مستشار الوز ير‬ ‫لتطو ي ��ر التعلي ��م‪ ،‬و مج ��دي بخيت‪ ،‬رئي���س قطاع‬ ‫التعلي ��م الفن ��ي‪ ،‬وعبدالعز ي���ز مك���ي‪ ،‬المستش���ار‬ ‫المالي للوزارة‪.‬‬ ‫و ق ��ال السر و ج ��ي‪ ،‬ف ��ي تصر يح���ات لصحيف���ة‬ ‫“الو ط ��ن” المصر ية‪ ،‬إن ‪ 45‬مطبعة من ‪ ،53‬سددت‬ ‫ً‬ ‫مؤكدا‬ ‫التأمي ��ن الكام ��ل و ال ��ذي يبل���غ حو ال���ي ‪،%5‬‬ ‫أن قط ��اع الكت ��ب أم ��ر بإسن���اد طباعة الكت���ب لهذه‬ ‫المطابع حتى يتم استالم الكتب الدراسية في و قتها‬

‫ً‬ ‫مشي���را إل���ى أن ه���ذه المطاب���ع استو فت‬ ‫المح���دد‪،‬‬ ‫مو اصفات البت الفني‪.‬‬ ‫و أو ض���ح أن مخ���از ن ال���وزارة ستتسل���م الكت ��ب‬ ‫الدراسي���ة الجدي���دة منتص���ف أغسط���س المقب ��ل‬ ‫عل���ى أن يتم توز يعه���ا لجميع المدير ي���ات التعليمية‬ ‫بالمحافظ���ات حت���ى يت���م توز يعه���ا عل���ى الط�ل�اب‬ ‫بالمدارس‪.‬‬ ‫و أك���د السر و ج���ي‪ ،‬أن المدة المق���ر رة لطباعة كتب‬ ‫الفصل الدراسي األول ‪ 115‬يو ًما‪ ،‬و المدة المحددة‬ ‫لطباع���ة كت���ب الفص���ل الدراس���ي الثان���ي ‪ 60‬يو ما‪،‬‬ ‫فيما تشمل قائمة المطاب���ع النهائية مطابع حكو مية‬ ‫وصحفية و مطابع تابعة للقطاع الخاص‪.‬‬

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‫مصر‪ :‬العبيكان السعودية تستثمر ‪ 270‬مليون دوالر إلقامة خمسة مصانع‬ ‫تعبئة وتغليف في البالد‬ ‫مفاوضات مع الحكو مة المصر ية لز يادة استثمارات الشركة في السوق المحلي‬ ‫ق ��ام مجل ��س إدارة شرك ��ة كو مبيبل ��و ك العبيكان‪،‬‬ ‫بز يارة لمجموع ��ة شركات جهينة ف ��ي مصر‪ ،‬حيث‬ ‫التق ��ى عب ��د اهلل العبيك ��ان رئي ��س مجل ��س إدارة‬ ‫و العض ��و المنت ��دب للشرك ��ة بالمهن ��دس صف ��و ان‬ ‫ثاب ��ت رئيس مجل ��س إدارة شركات جهين ��ة‪ ،‬وكبار‬ ‫مسئو لي الشركة لبحث أح ��دث المستجدات على‬ ‫الساحة االقتصادية‪.‬‬ ‫و قال عبد اهلل العبيك ��ان رئيس شركة "كو مبيبلو ك"‬ ‫التابع ��ة لمجموع ��ة العبيك ��ان ف ��ي تصر يح ��ات‬ ‫صحفي ��ة‪ ،‬إن شركت ��ه تتف ��او ض م ��ع الحكو م ��ة‬ ‫المصر ي ��ة للحص ��ول عل ��ى أراض بغ ��رض إقام ��ة‬ ‫خمس ��ة مصان ��ع للتغلي ��ف و التعبئ ��ة‪ ،‬باستثمارات‬ ‫‪ 271.5‬ملي ��ون دوالر‪ ،‬وتاب ��ع بقو ل ��ه‪"" :‬تحدثن ��ا مع‬ ‫حاتم صال ��ح وز ير التج ��ارة و الصناع ��ة المصر ية‪،‬‬ ‫الذي عرض عل���ى الشركة عددا من قطع األراضي‬ ‫سنخت ��ار منها و اح ��دة‪ ،‬من المق ��ر ر أن تكون قر يبة‬ ‫من أغلب عمالءنا من المصنعين المصر يين"‪.‬‬ ‫و أض ��اف العبيك ��ان‪ " :‬قر رنا ضخ م ��ا يقرب من ر بع‬ ‫ملي ��ار دوالر في مصر‪ ،‬رغم و ج ��و د اضطرابات في‬ ‫الس ��وق المصر ي ��ة‪ ،‬إال أنن ��ا نسته ��دف نتائ ��ج بعد‬ ‫‪ 10‬سن ��و ات قادمة‪ ،‬فلسن ��ا تجار"‪ ،‬و أض ��اف‪" :‬لدينا‬ ‫مبيع ��ات في مصر بلغت جملتها العام الماضي ‪125‬‬ ‫مليون دوالر تمثل ‪ %12‬من إجمالي مبيعات الشركة‬ ‫ح ��ول العال ��م‪ ،‬وبالتال ��ي نفكر ف ��ي إقام ��ة ‪ 5‬مصانع‬ ‫لتغليف وتعبئة األدو ي ��ة و األلبان و العصائر‪ ،‬بنظام‬ ‫المطور الصناع���ي أو االستثمار المباش ��ر‪ ،‬مازلنا في‬

‫مرحلة االختيار"‪.‬‬ ‫وتاب ��ع ‪" :‬حج ��م أعمالنا ف ��ي مص ��ر ‪ 228.6‬مليون‬ ‫دوالر‪ ،‬و لي ��س لدينا أي حاج ��ز لالستثمار في مصر‬ ‫في ظل األحداث السياسية الحالية‪ ،‬استنادا لخبرة‬ ‫التعامل مع هذه السوق االستراتيجية"‪.‬‬ ‫تعد شرك ��ة "كو مبيبلو ك" إحدى شركات مجموعة‬ ‫"العبيك ��ان" السعو دية‪ ،‬و لديه ��ا تو اجد في ‪ 70‬دو لة‬ ‫م ��ن بينه ��ا مص ��ر ف ��ي مج ��ال التعبئ ��ة و التغلي ��ف‪،‬‬ ‫وتتص ��در المنطقة العر بي ��ة في التعبئ ��ة و التغليف‪،‬‬ ‫وبدأت الشرك ��ة تعامالتها م ��ع شركتين مصر يتين‬ ‫من ��ذ ‪ 10‬سنو ات هم ��ا "جهينة" للصناع ��ات الغذائية‬ ‫و منتج ��ات األلبان و"بيبسي ك ��وال" قبل أن تضيف‬ ‫‪ 3‬عم�ل�اء جدد منهم و"بر وكت ��ل أند جامبل"‪ ،‬خالل‬ ‫الفترة الماضية لتقو م بتغليف منتجاتهم‪.‬‬ ‫و أو ض ��ح العبيك ��ان أن شركة جهينة تع ��د من أهم‬ ‫عم�ل�اء الشركة ف ��ى المنطق ��ة ليس فق ��ط من حيث‬ ‫ً‬ ‫ً‬ ‫حج ��م األعمال و لكن أيض ��ا لمكانتها الرائدة محليا‬ ‫ً‬ ‫و إقليمي ��ا كونها أكبر مصنع ��ي العصائر المعبأة فى‬ ‫المنطق ��ة مدعم ��ة بستة خط ��و ط تعبئة م ��ن شركة‬ ‫العبيكان‪ .‬و ق ��د هدفت الز يارة بح ��ث التغيرات التى‬ ‫طرأت عل ��ى متطلبات العم�ل�اء باإلضافة إلى عرض‬ ‫أحدث إبداعات الشركة فى مجال التعبئة‪.‬‬ ‫و أش ��ار العبيك ��ان أن مص ��ر م ��ن أه ��م األس ��و اق‬ ‫اإلقليمية للشركة حي ��ث اتسعت قاعدة العمالء من‬ ‫عميلين في الماضي القر يب إلى ‪ 5‬عمالء في الو قت‬ ‫ً‬ ‫الحاضر‪ ،‬و قد جاء هذا النم ��و مدعو ما باستثمارات‬

‫ضخمة ضخت في تطوي���ر أساليب التعبئة و تنمية‬ ‫مهارات فر يق العمل من مهندسين و فنيين‪.‬‬ ‫م ��ن جانب���ه‪ ،‬ص���ر ح المهن���دس صف���و ان ثابت –‬ ‫رئي���س مجل���س إدارة شرك���ات جهين���ة‪ ،‬إن ز يارة‬ ‫مجل���س إدارة شرك���ة العبيك���ان تؤ ك���د عل���ى ثقة‬ ‫الشرك���ة ف���ي االقتصاد المص���ر ى كالعب رئيسي‬ ‫في المنطقة‪ ،‬و م���ن المتو قع أن تسهم تلك الز يارة‬ ‫ف ��ي دع���م و تو سي���ع حج���م التب���ادل االقتصادى‬ ‫و التج���ار ى بي���ن مص���ر و المملك���ة العر بي���ة‬ ‫السعو دي���ة‪ ،‬و ه���ي تل���ك العالق���ات التجار ي���ة التي‬ ‫امت���دت لسنو ات طويلة‪ ،‬و م���ن المتو قع أن تشهد‬ ‫ً‬ ‫ً‬ ‫نمو ا ملحو ظا في المرحلة القادمة"‪.‬‬

‫من اليمين إلى اليسار‪:‬‬ ‫عبداهلل العبيكان ‪ -‬رئيس مجلس إدارة ‬ ‫و العضو المنتدب لشركة كو مبيبلو ك العبيكان‬ ‫المهندس صفوان ثابت – رئيس مجلس إدارة‬ ‫شركات جهينة‬

‫اإلمارات‪ :‬تصاعد الطلب على ماكينات طباعة لمقاس الـ “بي تو”‬ ‫مطبعة ر يتش تستثمر في ماكينة طباعة هيدلبرج إس إكس ‪74‬‬

‫قدرات ه���ذه الطابعات اإلنتاجية‪ .‬و تسجل المطبعة‬ ‫نم���و ا متزاي���دا و تو سع���ا متسارع���ا‪ ،‬ويعم���ل حالي���ا‬ ‫بالمطبع���ة ‪ 70‬شخ���ص و هو ع���دد مرش���ح للز يادة‬ ‫في شه���ر يو لي���و إلى ‪ 85‬شخ���ص‪ ،‬وبحل���ول نهاية‬ ‫الع���ام سيصل ع���دد العاملين بها إل���ى ‪ 100‬شخص‬ ‫سيدرجون على جدول ر و اتب الشركة‪.‬‬

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‫المتعارف عليه حاليا أن الطباعة التجار ية تنخفض‬ ‫في جمي ��ع أنح ��اء العال ��م‪ ،‬و أن المطابع تت ��ردد في‬ ‫االستثمار ف ��ي معدات طباعة أو فس ��ت جديدة‪ .‬إال‬ ‫أن ه ��ذا األمر ال يمكن تعميمه عل ��ى هذا النحو هنا‪،‬‬ ‫حيث ال ي ��زال االستثمار على مع ��دات الطباعة من‬ ‫مق ��اس “ب ��ي ‪ ”2‬ه ��و األعلى ع ��ن أي و ق ��ت مضى‪.‬‬ ‫إذ سيت ��م تركيب ماكين ��ة طباعة جدي ��دة من طراز‬ ‫هيدلب ��رج ‪ SX 74‬م ��ز و دة بنظ ��ام ط�ل�اء و مجف ��ف‬ ‫إلى مطبع ��ة ر يتش في الشارقة باإلم ��ارات في يو ليو‬ ‫المقبل‪.‬‬ ‫المطبعة مجهزة بمع ��دات طباعة من طراز هيدلبرج‬ ‫سبي ��د ماست ��ر ‪ 74‬أربع ��ة ل ��ون م ��ع مجف ��ف إل ��ى‬ ‫جان ��ب ماكنتي طباعة م ��ن طراز “جي ت ��ي أو”‪ ،‬كما‬ ‫أنه ��ا مجه ��زة بمع ��دات متكامل ��ة لنظ ��م التحضي ��ر‬ ‫و التشطيب الطباعي‪ .‬حيث تتضمن حزمة معداتها‬ ‫ف ��ي مج ��ال التحضي ��ر الطباع ��ي مقص م ��ن بوالر‪،‬‬

‫و آلة تقطي ��ع قو الب‪ ،‬و ماكينة تصفيح حراري وبارد‬ ‫وبص ��م ح ��راري‪ ،‬فض�ل�ا ع ��ن ع ��دد م ��ن المعدات‬ ‫األخ ��رى‪ .‬كم ��ا تمتل ��ك المطبعة نظ ��ام إنت ��اج ألو اح‬ ‫الطباع ��ة مباشرة من الكمبيوتر م ��ن طراز سكر ين‬ ‫بجانب معالج أوتو ماتيكي أللو اح الطباعة‪.‬‬ ‫تأسس ��ت المطبع ��ة ف ��ي الع ��ام ‪ 2005‬وتع ��و د نشأتها‬ ‫باألس ��اس إل ��ى الشراكة الت ��ي تأسست ك� �ـ ‪Anqara‬‬ ‫لإلعالن و النشر في العام ‪ .2001‬و استقطبت المطبعة‬ ‫حزم ��ة و اسعة م ��ن كبار العمالء بما ف ��ي ذلك شركة‬ ‫يونيليف ��ر وكبرى الفنادق ذات الخمسة نجو م من‬ ‫مثل أرماني و أتالنتس النخلة‪ .‬وتؤ من إدارة الشركة‬ ‫ب ��أن شعبي ��ة ماكينات طباع ��ة مقاس ال� �ـ “بي‪ ”2‬في‬ ‫تزايد مستمر مع ارتفاع الطلب على طباعة الكميات‬ ‫الصغي ��رة‪ .‬وتع ��د ماكينات طباعة مق ��اس الـ “بي‪”1‬‬ ‫أكث ��ر مالئم ��ة للمطاب ��ع لطباع ��ة الكمي ��ات الكبي ��رة‬ ‫فضال عن مكافحة المطابع لتحقيق االستفادة من‬

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‫كلمة المحرر‬

‫هن���اك أم���ر يقلقنا حيال تقنية اإلنترنت و ح���ول كل ما يرتبط معها بالنسب���ة للكثير ين منا‪ ،‬ونحن‬ ‫كمجلة مهنية نحرص مع غالبية العاملين في عالم الكلمات المطبوعة على التر ويج للطباعة‪ .‬نحن‬ ‫ال ننك���ر تأثير تغلغ���ل اإلنترنت في أعمالنا و في حياتنا اليو مي���ة‪ ،‬و لكننا ال نزال نفضل التفاصيل‬ ‫الدقيقي���ة و األل���و ان الحية الحاضرة من طباع���ة األو فست‪ ،‬إنها كالحمض الن���ووي الذي يسري‬ ‫داخلن���ا وال يسعنا تغييره‪ .‬الطباعة ف���ي منطقتنا بخير وال تزال مزدهرة‪ ،‬فقط قلبو ا صفحات هذا‬ ‫العدد من مجلة مي برنتر و ستجدون في كل زاوية وكل ركن عالمة على انتعاش الصناعة‪.‬‬

‫إلى اآلن لم تتبنى‬ ‫المطابع في منطقتنا‬ ‫اإلمكانيات الغير‬ ‫محدودة التي تتيحها‬ ‫وسائل اإلعالم عبر‬ ‫شركة اإلنترنت‬

‫على الجانب اآلخر‪ ،‬فإن اإلنترنت وو سائل اإلعالم على شبكة اإلنترنت تنتشر كالنار في الهشيم‪،‬‬ ‫إذن لم���اذا ال نقو م بتطوعيه���ا ووضعها موضع استخ���دام جيد‪ .‬المطابع يمكنه���ا االستفادة من‬ ‫إمكاني���ات و سائل اإلعالم الجديدة التي تقدم أغراضه���ا التسويقية و آلية الطباعة عبر اإلنترنت‪.‬‬

‫إسكندر جهانباني‬ ‫رئيس التحرير‬

‫ونح���ن في هذا العدد تناو لنا بنظرة ثاقبة التسويق عبر اإلنترنت إلى جانب الفرص‪ /‬اإلمكانيات‬ ‫التي يمكن أن تجلبها إلى المطابع من خالل التو اصل مع العمالء عبر اإلنترنت‪.‬‬ ‫لدهشتن���ا و جدن���ا أن المطابع التجار ية في منطقتنا لم تتبنى إل���ى اآلن اإلمكانيات الغير محدو دة‬ ‫التي تتيحها و سائل اإلعالم الجديدة‪ .‬العديد من المطابع تستخدم مو اقعها على شبكة اإلنترنت‬ ‫ليس���ت بوصفها أداة فعالة للتو اصل و الحفاظ على التفاعل المستمر مع عمالئها فحسب‪ ،‬و إنما‬ ‫ك���ـ “نشرة” على اإلنترنت مع بعض المعلو مات و الصور‪ ،‬االمر الذي يترك الكثير مما هو مرغوب‬ ‫فيه‪ .‬ويمكن لمو قع فعال على شبكة اإلنترنت أت يستقطب عمالء جدد و أن يجعل الحياة أسهل‬ ‫بكثي���ر بالنسبة للعمالء الحاليي���ن‪ .‬إذن فلماذا كل هذا التردد؟ وكما أشرت‪ ،‬فإن أي شيء متعلق‬ ‫بعال���م اإلنترنت يشعرن���ا جميعا بالقلق‪ .‬إن���ه يذكرنا بأنه علين���ا الخر وج من نط���اق راحتنا‪ .‬و لكن‬ ‫بالنسب���ة للمطابع فهي اعتادت على ذلك دائما‪ .‬إنها فقط مجرد طر يقة أخرى للقيام بهذه األمور‪،‬‬ ‫و إذا ما كنت تتقن ذلك فقد قمت بفتح آفاق ال نهاية لها‪.‬‬

‫لبنان‪ :‬الطباعة ثالثية األبعاد تصل إلى الشرق األوسط‬

‫‪ME Printer May 2013‬‬

‫افتتاح أول مركز طباعة ثالثية األبعاد في المنطقة في بير وت‬

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‫الطباع ��ة ثالثية األبعاد كانت في الج ��و ار على مدار‬ ‫أكث ��ر م ��ن عقدين من الزم ��ن‪ ،‬إال أنه ��ا استخدمت‬ ‫بشك ��ل أساس ��ي كنم ��اذج أو لي ��ة‪ ،‬فيم ��ا ل ��م يك ��ن‬ ‫استخدامه ��ا ذو ج ��دو ى تجار ي ��ة بع ��د‪ .‬إال أن هذا‬ ‫االتجاه آخذ في التغيير في الشر ق األو سط‪ ،‬حيث‬ ‫افتت ��ح أول مركز طباع ��ة ثالثية األبع ��اد في بير وت‬ ‫بلبنان أسسه غيو م كر يدوز و هو مهندس معماري‬ ‫فرنسي ذو شغف بالشر ق األو سط‪.‬‬ ‫ويق ��ول غيو م‪“ :‬في الع ��ام ‪ 2006‬انتقلت إلى دمشق‬ ‫ف ��ي سور يا و قم ��ت باستئج ��ار قصر عثمان ��ي‪ ،‬لقد‬ ‫ك ��ان بمثابة الحلم بالنسبة لي‪ ،‬حيث قمت بتجديد‬ ‫القص ��ر و استخدام ��ه كورش ��ة عم ��ل إلنت ��اج قط ��ع‬ ‫الخشب و السيراميك المزخرفة التي تلفت األنظار”‪.‬‬ ‫ويضي ��ف المهندس المعماري أن ��ه انتقل إلى لبنان‬ ‫بع ��د تزاي ��د ح ��دة االضطراب ��ات ف ��ي سور ي ��ا العام‬ ‫الماض ��ي‪ ،‬حيث يقع مركز “ذا بيك ��اري” أو المخبز‬ ‫في ضاحية مار ميخائيل في بير وت‪ .‬ويقدم المركز‬ ‫خدمات الطباع ��ة ثالثية األبعاد باستخدام طابعات‬ ‫“زي ك ��ر وب” م ��ن أج ��ل تصني ��ع النم ��اذج األو لية‬ ‫السر يعة وتصنيع المجسم ��ات باستخدام تقنية الـ‬ ‫‪ CAD‬بو اسط ��ة أشعة الليز ر و التي بإمكانها تشكيل‬ ‫أي مجسم بشكل ثالثي األبعاد‪.‬‬

‫و استط ��رد بقو ل ��ه‪“ :‬قبل أي���ام سألني عمي���ل إذا ما‬ ‫ك ��ان باستطاعتي طباع ��ة مصباح ك���ان قد تعرض‬ ‫للكسر و لم يكن بمق ��دوره العثور عليه في السوق‪،‬‬ ‫و قم ��ت بعم ��ل مس ��ح للمصب���اح بو اسط���ة الماسح‬ ‫الضو ئ ��ي و من ثم طباعته بشكل ثالثي األبعاد‪ .‬لذا‬ ‫ف ��إن إمكانيات الطباع ��ة ثالثية األبع���اد ال تزال غير‬ ‫متعارفة للكثير ين‪ .‬أم ��ا زبائني فهم من المهندسين‬ ‫المعمار يي ��ن و الط�ل�اب و الفناني���ن‪ ،‬و م���ع ه���ذا فإنه‬ ‫الي ��زال هن ��اك الحاجة إل���ى الو قت من أج���ل توعية‬

‫الن���اس ح���ول م���ا يمك���ن القي���ام ب���ه حق���ا بو اسطة‬ ‫الطباعة ثالثية األبعاد”‪.‬‬ ‫و أش���ار غي���و م إلى أنه اضط���ر إلى دف���ع ثمن باهظ‬ ‫من أج���ل هذه التقنية‪ ،‬و أوضح أنه ال يزال يتو جب‬ ‫عليه طباعة العديد من المجسمات لكي يتمكن من‬ ‫الحصول على عائد االستثمار هذا و الذي بلغ نحو‬ ‫‪ 200‬أل���ف ي���ور و للطباع���ة‪ ،‬وبالرغم من ذل���ك إال أنه‬ ‫على ثقة بأن منطقة الشر ق األو سط على استعداد‬ ‫الستيعاب تقنية الطباعة ثالثية األبعاد المذهلة‪.‬‬

‫المحتـويــات‬

‫‪ISSN 2304-117X‬‬

‫األخبـــار‬ ‫لبنان‪ :‬الطباعة ثالثية األبعاد تصل إلى‬ ‫الشر ق األوسط‬ ‫افتتاح أول مركز طباعة ثالثية األبعاد في المنطقة‬ ‫في بير وت‬

‫‪63‬‬

‫مصر‪ :‬العبيكان السعودية تستثمر ‪270‬‬ ‫مليون دوالر إلقامة خمسة مصانع تعبئة‬ ‫وتغليف في البالد‬ ‫مفاوضات مع الحكو مة المصر ية لز يادة‬ ‫استثمارات الشركة في السوق المحلي‬

‫‪62‬‬

‫اإلمارات‪ :‬تصاعد الطلب على ماكينات طباعة‬ ‫لمقاس الـ “بي تو”‬ ‫مطبعة ر يتش تستثمر في ماكينة طباعة هيدلبرج‬ ‫إس إكس ‪74‬‬

‫‪62‬‬

‫الكويت‪ :‬زير وكس والجامعة األمر يكية‬ ‫توقعان شراكة استراتيجية للدعم الفني‬ ‫والحلول التقنية‬ ‫تهدف الشراكة إلى تعز يز الجو دة و األعمال‬ ‫الورقية في حلول الطباعة و التصوير‬

‫‪61‬‬

‫مصر‪ 53 :‬مطبعة تتولى طباعة الكتب‬ ‫المدرسية‬ ‫وزارة التر بية و التعليم تتسلم الكتب المدرسية‬ ‫منتصف أغسطس المقبل‬

‫‪61‬‬

‫اإلمارات‪ :‬مجموعة “إيه إس تي” تتعاقد على‬ ‫ماكنتي طباعة كوداك الرقمية نكس برس‬ ‫بقيمة مليون دوالر‬ ‫خطة للتعاقد على طابعتين نكس برس‬ ‫إضافيتين في النصف الثاني من العام الحالي‬

‫‪60‬‬

‫الجزائر‪ :‬اإلعالن عن إنشاء مطبعة صحف‬ ‫جديدة في والية إليز ي‬ ‫افتتاح مشر وع مطبعة بشار بتكلفة ‪ 5‬مليون دوالر‬ ‫بحلول نو فمبر المقبل‬

‫‪59‬‬

‫مصر‪ :‬مطابع الشرطة تنظم ندوة حول‬ ‫التقنيات الحديثة في الطباعة المؤمنة‬ ‫المطابع تبتكر حبرا جديدا مؤ منا يستخدم في‬ ‫طباعة الشيكات البنكية‬

‫‪59‬‬

‫الجزائر‪ :‬االتحادية الوالئية للمكفوفين تطالب‬ ‫بتوفير مطبعة رقمية لكتب برايل‬

‫‪59‬‬

‫اإلمارات‪ :‬إتش بي تستعرض مجموعة جديدة‬ ‫من منتجاتها خالل معرض جيتكس شوبر‬ ‫الر بيع‬ ‫تتضمن قائمة المنتجات طابعات إتش بي بتقنية‬ ‫“ديسك إنك أدفانتج”‬

‫‪58‬‬

‫اإلمارات‪ :‬جائزة دبي الدولية للطباعة تعلن‬ ‫عن أسماء الفائز ين بها‬

‫‪57‬‬

‫قطر‪ّ :‬‬ ‫متبرعان يوقفان مطبعة إعالمية للعمل‬ ‫الدعوي‬

‫‪57‬‬

‫‪56‬‬

‫األردن‪ :‬االتحاد للزنكوغراف والخدمات‬ ‫المطبعية تتسلم طابعة ز ير وكس الرقمية‬ ‫سي بي ‪ 1000‬األولى من نوعها في البالد‬

‫‪55‬‬

‫اإلمارات‪ :‬مجموعة “دلتا” تعتزم تنفيذ‬ ‫خطط توسعية‬

‫‪55‬‬

‫اإلمارات‪ :‬أسياتيك تستثمر في نظام إنتاج‬ ‫ألواح الطباعة مباشرة من الكمبيوتر من‬ ‫كوداك‬

‫‪54‬‬

‫اإلمارات‪ :‬كانون تصدر تقر يرها حول أهمية‬ ‫الطباعة في الشر ق األوسط‬

‫‪54‬‬

‫السعودية‪ :‬الممتاز للطباعة والتغليف‬ ‫يستثمر في ماكينة طباعة ر والند ‪ 700‬من‬ ‫مؤسسة عالوي لخدمات الطباعة‬

‫الفعاليات‬ ‫‪53‬‬

‫اإلمارات‪ :‬معرض الخليج للطباعة‬ ‫والتغليف يختتم فعالياته بنجاح‬

‫‪52‬‬

‫اإلمارات‪ :‬جفن جرافيكس تحتفل بمر ور ‪35‬‬ ‫عاما على بدء نشاطها بالخليج‬

‫الملف‬ ‫التسويق اجتماعيا‬ ‫‪51‬‬

‫القيام باألعمال عبر اإلنترنت‬ ‫هل يمكن للتسويق عبر اإلنترنت تو ليد‬ ‫المز يد من المبيعات للمطابع؟‬

‫‪50‬‬

‫األردن‪ :‬المطبعة المركز ية‬ ‫و سيلة لالستكشاف‬ ‫لبنان‪ :‬المطبعة العر بية‬ ‫طر يقة فعالة للتو اصل‬ ‫لبنان‪ :‬مطبعة سالم دبوس‬ ‫مستقبل صناعة الطباعة‬ ‫اإلمارات‪ :‬سبيكتر وم‬ ‫الثقة في قوة و سائل اإلعالم على اإلنترنت‬ ‫لبنان‪ :‬مجموعة الرعيدي‬ ‫و سيلة إلبراز جمالية الطباعةالمطبعة العر بية‬ ‫اإلمارات‪ :‬مطبعة فيشام‬ ‫االستفادة من فضاء اإلنترنت‬

‫‪49‬‬ ‫‪49‬‬ ‫‪49‬‬ ‫‪48‬‬ ‫‪48‬‬

‫مجلة شهرية شاملة مختصة في‬ ‫عالم الطباعة في الشرق األوسط‬ ‫السنــة العاشرة‪/‬العدد الثاني بعد المائة‪/‬مايو ‪2013‬‬

‫‪ME Printer FZ L.L.C‬‬

‫ص‪.‬ب‪ ،502183 .‬مدينة دبي لإلعالم‬ ‫دبي‪ ،‬اإلمارات العر بية المتحدة‬ ‫هاتف‪+971 4 391 12 10 :‬‬ ‫فاكس‪+971 4 390 95 61 :‬‬ ‫البر يد اإللكتر وني‪info@meprinter.com :‬‬ ‫مو قع اإلنترنت‪www.meprinter.com :‬‬ ‫صفحتنا على الفيس بو ك‪:‬‬ ‫‪www.facebook.com/meprinter‬‬ ‫مدير النشر للمجموعة‬ ‫مرتضى كر يميان‬

‫هيئــة التح ــرير‬ ‫رئيس التحرير‬ ‫إسكندر جهانباني‬ ‫‪alex@meprinter.com‬‬ ‫المحر ر التقني – القسم العربي‬ ‫د‪ .‬جورج نوبار سيمونيان‬ ‫‪g.simonian@meprinter.com‬‬ ‫المحر ر التقني – القسم اإلنجليزي‬ ‫ر و د هايز‬ ‫‪rhayes@meprinter.com‬‬ ‫المحر ر ون‬ ‫د‪ .‬محمو د غزال‬ ‫‪+971 4 391 12 08‬‬ ‫‪arabic@meprinter.com‬‬ ‫نيتو مو هان‬ ‫‪+971 4 391 1598‬‬ ‫‪english@meprinter.com‬‬ ‫د‪.‬يونس شكرخآه‬ ‫‪younes@meprinter.com‬‬ ‫المختصون المشاركون في التحرير‬ ‫فرانك ر و مانو (الواليات المتحدة)‬ ‫‪fxrppr@rit.edu‬‬ ‫لور يل بر ونر (المملكة المتحدة)‬ ‫‪lb@digitaldots.org‬‬ ‫مدير شؤون العمالء‬ ‫برابوال جاندران بي أم‬ ‫‪+971 4 391 12 07‬‬ ‫‪sales@meprinter.com‬‬ ‫اإلعالنات‬ ‫‪+971 4 391 12 10‬‬ ‫‪meprinter @meprinter.com‬‬ ‫تو جه المراسالت إلى العنو ان التالي‪:‬‬ ‫مجلة ‪ME Printer‬‬ ‫ص‪.‬ب ‪ ،502183‬مدينة دبي لإلعالم‬ ‫بناية رقم ‪ ،9‬مكتب رقم ‪214‬‬ ‫دبي‪ ،‬اإلمارات العر بية المتحدة‬ ‫‪meprinter@meprinter.com‬‬ ‫طبعت في مطبعة أطلس‬ ‫جميع حقوق الطبع و النشر محفو ظة‬ ‫مجلة ‪ ME Printer‬الشريك اإلعالمي الرسمي‬

‫‪7:17:09 PM‬‬

‫اإلعالنات المبوبة‬

‫‪4/25/2011‬‬

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‫‪Gulf Print 01 new.pdf‬‬

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‫‪Y‬‬

‫‪CM‬‬

‫‪MY‬‬

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‫‪47‬‬

‫ابحث عن وظيفة مريحة‬ ‫ضع فرصا استثمارية‬ ‫قم بدعوة المستثمرين‬ ‫أو عملية الشراء والبيع‬ ‫في أسواق منطقة الشر ق األوسط‬

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