MYCEb MEET IN MALAYSIA LOCALLY

meeT IN mALAySIA … LeT’S meeT LOcALLy

the world’s economy may have been crippled by the covid-19 pandemic but that does not mean that it is the end. Having said that it was good to know that the malaysia convention and exhibition Bureau (myceB) has officially launched the ‘meet in malaysia campaign’ recently.

he world’s economy may have

Tbeen crippled by the Covid-19 pandemic but that does not mean that it is the end. Having said that it was good to know that the Malaysia Convention and Exhibition Bureau (MyCEB) has officially launched the

‘Meet In Malaysia Campaign’ recently.

This campaign which is part of

MICE(meetings, incentives, conventions, exhibitions ) tourism is a way of supporting the business events industry and stakeholders affected by the impact of the pandemic and a way to boost local economy Post MCO.

“I have been briefed on initiatives by MyCEB such as Meet in Malaysia

Campaign which we hope to stimulate the business events segment further and help the industry to kickstart their business as soon as possible.

I understand that MyCEB’s latest campaign is very much in line with the strategy of focusing on domestic

business tourism. However, I am also told that MyCEB is taking several steps further to build the international audience as well.” Said YB Dato’Sri Hajah Nancy Shukri who officiated the campaign that took place at Everly Hotel, Putrajaya.

This was followed by a sharing session by the professional industry experts from International Congress and convention association ( ICCA), MOTAC, Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) Penang Convention and Exhibition Bureau (PCEB) and Sarawak Convention Bureau (SCB) where they shared their point of view on recovering efforts for the business events industry.

The ‘Meet in Malaysia Campaign’ which runs until December 2021

I have been briefed on initiatives by myceb such as meet in malaysia campaign which we hope to stimulate the business events segment further and help the industry to kickstart their business as soon as possible. I understand that myceb’s latest campaign is very much in line with the strategy of focusing on domestic business tourism. However, I am also told that myceb is taking several steps further to build the international audience as well.

yb DATO’ SrI HAjAH NANcy SHukrI

encompasses two simultaneous initiatives entitled ‘Let’s Meet Tomorrow’ which targets the International market and Let’s Meet Locally which targets the local market.

The Let’s Meet Tomorrow is initiated to help industry players to plan and prepare for future international business events to be organized in Malaysia for international delegates to come and will take into effect once the international border is open.

Since most countries are not opening their borders yet, it is only wise that we focus on what ‘Let’s Meet Locally’ have for the local industry players. With the

objectives of encouraging corporates to hold their events and meetings in the country, the programme is applicable to a minimum group size of 30 and 50 delegates per conference. Support from the Bureau and partners can come in the form of subsidies or services.

This programme offers Conventions, Corporate Meetings and Incentives plus Trade exhibitions. Under this campaign, support will come in the form of a complimentary full day city tour with an English speaking guide, for a minimum group size of 30.

The group must also stay a minimum of two nights at a participating campaign partner’s hotel Currently 56 hotels and nine venues are participating and what better way of getting to know our own country.

Support for Domestic corporate meetings and Incentives : Package A offers a full day city tour with an English speaking guide for 3059 local participants. Package b offers one dinner for 60-149 local participants and two nights stay at a participating hotel. Package c offers one full day meeting package for 150-250 local participants with a minimum booking of 75 rooms at a campaign partner’s hotel.

However there are criteria to be met as below: 1. The support packages are exclusive for Malaysia based registered corporate companies 2. Application must be received by

Malaysia Convention and Exhibition

Bureau (MyCeb) at least 30 days before the event. 3. Minimum of two night’s stay at a participating campaign partner’s hotel. 4. Minimum group size of 30 people 5. Not valid for domestic corporate meeting and incentive groups which are attending conferences or exhibitions organised during the same period. 6. The support level consideration is according to the actual number of confirmed participants and availability.

Terms and conditions: 1. Applicable for new bookings at a participating campaign partner’s hotel. 2. Based on first come firsr served basis 3. Package A: Minimum of 30 participants with a booking of 15 rooms. 4. Package b: Minimum of 60 participants with a booking of 30 rooms. 5. Package c: Minimum of 150 participants with a booking of 75 rooms. 6. Full day city tour activity to be within the city area of the respective corporate meeting or incentive destination. The tour will be operated by a MyCEB destination management company partner.

Other expenses are by own arrangement. 7. Sponsorship for one dinner at MyCEB’s partner restaurant,not inclusive of beverage during the dinner. 8. Sponsorship for one full day meeting package must have two full day meeting at campaign partner’s hotel. 9. This offer is not valid with any other

MyCEB campaign or support. 10. Campaign is valid until December 2021 and subjectt to availability. 11. Provision of a “Request for Support

Letter” from the corporate company. 12. All participating campaign partners need to comply with the post

COVID-19 safety measures advised by the Ministry of Health Malaysia.

For MICE, Kuala Lumpur may be the best hub for business since the city have the most convention centre but there are other destinations in Malaysia which can prove to be attractive and appealing for companies to mix business and a getaway from the usual concrete jungle.

According to Dato’ Sri Abdul Khani , the Chief Executive Officer of MyCEB their strategy is for the industry players to turn adversities into advantages by planning for the near future.

“It is important to adhere to the Government’s mandate to squash the pandemic in our quickest pace and this also gives everyone time to take a step back, regroup and recreate or even enhance their business strategies.” He said.

Addressing stakeholders such as Professional Conference Organisers (PCO), local associations, Event Management Companies and Destination Marketing Companies(DMCs) the programmes strives for collaborations with venues to develop competitive and appealing campaign packages.

For more info please visit www. myceb.com.my/meetinmalaysia.

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IMAgES by : ZAMIZAr, SAMjITPAL SIngH, AbEDEn MUng & AMSyAnAIF

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