Sarasota Association of Realtors 2011 Annual Report by REALTOR® Association of Sarasota and Manatee

TWO BEAUTIFUL COMMUNITIES IN GREAT LOCATIONS IN SARASOTA! Voted America’s #1 Homebuilder for 9 Years in a Row!* Awarded Builder Magazine’s 2010 “Builder of the Year”*

Red Hawk Reserve

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• Convenient to dining, shopping, parks and schools • Convenient to dining, shopping, parks and schools • Minutes from Siesta Key Beach • Minutes from Siesta Key Beach and downtown Sarasota and downtown Sarasota • Private, gated community • Easy access to I-75 • Easy access to I-75 • Conservation and Lake Views • Conservation and Lake Views •No CDD Fees • Low monthly HOA fees • Homes starting in the Mid $200s • Homes starting in the Mid $300s • 5 Quick Close Homes Available • 3 Quick Close Homes Available 5611 Rock Dove Dr. The Rialto II 2,671 sq. ft., 4 bdrm, 2.5 bath, 1 story, 2 car garage & Pool!

437,295

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318,085

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©2011 D.R. Horton. Prices, plans, and availability are subject to change without notice. *As reported by Builder Magazine. Please see a sales representative for details. D.R. Horton, America’s Builder CBC1252212. 2/11 SARadOV_RH.indd 1

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2011: Progress and Challenges S ynergy, results, progress, teamwork, vision ... embracing change, and creating opportunities. This was the philosophy and focus of the Sarasota

Association of Realtors® as our organization began its 88th year, under the leadership of President Michael Bruno and Chief Executive Officer Kathy Roberts. SAR’s 20 Directors, dozens of committee members, under the direction of dynamic chairs and vice chairs, worked tirelessly behind the scenes, emboldened by the SAR strategic plan and committed to making a positive difference. The results have been amazing. In this, our first 2011 SAR President Michael Bruno, SAR CEO SAR Annual Report, Kathy Roberts and 2010 SAR President Erick Shumway at the September 2011 Business After under the direction of Hours Networking Event. the Communications Committee (Chair Debbie Judge, Vice-Chair Brian Meskil, and members Andrea Smith, Chris Wetzig) we take a look back at a remarkable year, and once again pour the foundation to build upon the achievements of the recent past. As 2011 SAR President Michael Bruno so often comments, we must always be grooming others to one day replace us in leadership roles. The continuous influx of fresh faces, perspectives, ideas and energy is what makes our Association strong and vibrant, and paves the road to a bright future.

Contents 4

SAR Finances/Membership ... The health of SAR’s finances is strong

Member Benefits/Power Marketing ... Great benefits, networking

Community Outreach ... Volunteerism, involvement, giving back

Green Realtors® ... SAR puts emphasis on sustainable real estate

Public Policy ... We’re at the table - now we start making a difference

10 Global Business Council ... SAR helps attract international players 12 SAR Affiliates ... Strong business partnerships give SAR the edge

2011 Annual Report Sarasota Association of Realtors®, Inc. 3590 South Tuttle Avenue Sarasota, Florida 34239 Phone: 941/923-2315 FAX: 941/923-0191 www.sarasotarealtors.com www.facebook.com/SarasotaRealtors

2011 SAR Officers President Michael Bruno Michael Saunders & Company President-Elect Laura Benson Michael Saunders & Company Secretary Dave Swenson EXIT Creative Realty Treasurer Roger Piro Town & Country Realty Immediate Past President Erick Shumway RE/MAX Alliance Group Chief Executive Officer Kathy Roberts

SAR Board of Directors Matt Cannon Michael Saunders & Company Paula Cashi Coldwell Banker Adam Chicoine Michael Saunders & Company David Clapp RE/MAX Alliance Group Peter Crowley RE/MAX Alliance Group Bryan Guentner RE/MAX Platinum Realty Anthony Homer LWR Commercial Realty Ken Hoskinson Hembree and Assoc. Tim Mapp Mapp Realty Christina Pitchford Allen Real Estate Carla Rayman Coldwell Banker Mike Rosario RoseBay Real Estate Drayton Saunders Michael Saunders & Company Xena Vallone Xena Vallone Realty Stafford Starcher RE/MAX Alliance Group

13 CID ... Commercial Realtors® tackle a tough transitional year in stride 14 Professional Development ... Realtors® profit from ongoing education www.sarasotarealtors.com

Supplement to Sarasota Realtor® Magazine

2011 SAR ANNUAL REPORT

Finance Committee

YTD Expenses: Jan. - Oct. 2011

YTD Revenues: Jan. - Oct. 2011 MLS Public Policy Professional Development Membership International CID Operations

SAR Financial Health Remains Strong While the last decade has seen turbulent financial times for both the nation and the real estate industry, the Sarasota Association of Realtors® has remained on firm financial footing. Thanks to an annual budgeting process that has looked

6000

SAR Membership

to the long-term needs of SAR and its membership, SAR remains debt-free. SAR Finance Committee Members: Roger Piro, Chair; Laura Benson; Bob Stanley; Matt Cannon; Darla Furst

Affiliate/Auxiliary Members

Realtor Members

Total Members

5000 4000 3000 2000 1000 0 Dec. 31, 2001

Dec. 31, 2002

Dec. 31, 2003

Dec. 31, 2004

Dec. 31, 2005

Dec. 31, 2006

Dec. 31, 2007

Dec. 31, 2008

Dec. 31, 2009

Dec. 31, 2010

Dec. 31, 2011 (Projected)

SAR Membership Numbers Recover After Surge During the real estate boom of 2003 through 2006, the Sarasota Association of Realtors®, along with many other associations in states experiencing unprecedented real estate appreciation, saw an enormous surge in membership (see chart above). This skyrocketing growth was clearly unstainable, and as we know, the history books will mark 2006 as the year the nation’s real estate market topped out and began to return to more normal, long-term trend lines. The membership in real estate trade associations across the nation, including SAR, started falling as the number of sales declined and property prices returned to more 4

2011 SAR ANNUAL REPORT

sustainable levels. SAR’s overall membership has been relatively stable since 2008, and Affiliate membership has been growing rapidly for the past two years. Monthly orientation classes have routinely seen between 25 and 35 new and returning Realtors® over the past several months, and interest in careers in real estate has been strong. SAR looks forward to reporting even greater membership growth in the coming months and years as the anticipated local, regional, state and national economic recovery unfolds.

Supplement to Sarasota Realtor® Magazine

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The 2011 SAR Member Benefits Committee has been instrumental in accomplishing the addition of many attractive benefits for SAR members. The Committee is continually looking for products and services that are offered exclusively to members and some of which also generate non-dues revenue for SAR. These benefits help attract and retain members. Membership in the Sarasota Association of Realtors® is vital to the advancement of a Realtor’s professionalism and education. But did you know SAR is also committed to saving our members (Realtors®/ Affiliates) money through a variety of other professional partnerships? Below are SAR Member Benefits made available by vendors who recognize and appreciate the potential buying power of our members. - AFLAC: Offers individual plans at Association pricing - Bella Luna Services, Inc.: $100 gift certificates for home repairs or maintenance - BJ’s: Special savings on annual membership - Burritos Mexican Grill: Show business card and receive 15 percent off entire order (including take-out) - Canadamed Services: Discount on prescriptions - Constant Contact: 20 percent discount off published rate - Dignity Memorial: Bereavement Program which includes a 10 percent savings and a lot more - Eager Beaver Car Wash: $5 to $20 off Car Wash Services - Enterprise Car Rental: SAR corporation rate plan discount

- Goff Wireless-Sprint: 20 percent Sprint’s monthly rate plan - hhgregg: Exclusive offers on appliance, electronic and bedding - Hyatt Place: 15 percent discount off the best available rate - Hyatt Regency: Corporate rate of $129 to Dec 31, 2011 - Immobel.com: Members have the ability to set up a FREE, 13-language web site, and Immobel.com also now has a plug-in for Facebook. The SAR Vendor-Data Access Committee (Chair Adam Chicoine) chose to retain the relationship with Immobel.com - Legal Shield: Receive a 25 percent discount off their membership - Lifestyle Family Fitness: SAR membership discount with no contract - National Cremation: Save $100 on membership fee off any pre-arranged package - Realtor® Federal Credit Union: Great rates and loans for Realtors® - Realtor® Team Store: SAR members receive a 5 percent discount - Sam’s Club: $10 or $25 gift card for renewing or joining - SARDentalPlans.com: 20 percent off any plan - Send Out Cards: Providing specialized training for Realtors®/Affiliates at no charge - Sutherland Tax Services: 20 percent savings to all SAR members Watch for more exciting benefits in 2012!

Weekly Networking Helps Achieve Success

As the first vehicles begin to arrive early on Thursday mornings, carrying SAR Affiliate members armed with flyers, pamphlets, advertising brochures and coupons, the Power Marketing event starts to unfold. Next, the Realtors®start to arrive, listing presentations in hand, ready to pitch properties to their fellow agents. It has become a vital ritual for SAR - a gathering of like-minded individuals, all ready to network to achieve their personal and business goals. Many of the same friendly faces can be found milling around every week, swapping war stories, enjoying their old friendships and new acquaintances, and prepared to help further the real estate process with their fellow industry professionals. This year, most sessions of Power Marketing have been led by Peter Salefsky, an agent with Michael Saunders & Company. With his acting background and natural affinity for crowds and public speaking, Salefsky is a natural at keeping the meetings interesting and entertaining. He looks to others and encourages participation, always maintaining a positive, friendly atmosphere at the meeting. The Power Marketing meetings are an excellent place for the Affiliate members of the organization to gain invaluable one-on-one facetime with Realtors® and pitch www.sarasotarealtors.com

their products and services. This essential interface has created big business opportunities for many fledgling and veteran business people alike, and is a natural connection that SAR fosters and encourages through the association’s many other Affiliate events.The second venue at the University Park Country Club on the first Thursday of every month has also evolved into a popular networking opportunity, particularly for those residents of the northern part of Sarasota County or in Lakewood Ranch. The Power Marketing sessions are also “streamed” over the Internet and presented on the SAR web site. But, as most who have been to a Power Marketing session will point out, watching on the small screen really doesn’t have the same impact as being there. The power of personal networking, while it has been somewhat minimized by the virtual world and digital communications, will never be entirely replaced in the real estate profession. Most deals are still made with an eye-to-eye, face-to-face agreement, a handshake, a smile, a personal connection that can’t be substituted through an electronic interface Committee Members: Janice Collier - Chair; Peter Salefsky - Vice-Chair; Gail Shane; Gus Mollasis; Fred Sieger

Supplement to Sarasota Realtor® Magazine

2011 SAR ANNUAL REPORT

Member Benefits\Power Marketing

SAR Members Enjoy Benefits, Savings, Privileges

Community Outreach 6

The Joy of Giving Back Win-Win: Community Outreach partners with Habitat for Humanity

Home is where the heart is, the poets tell We have an obligation as an us. Realtors®, perhaps better than most, understand and appreciate this timeless organization to promote communitysentiment. After all, most homeowners minded volunteerism, and to give achieved their dream with the able guidance and assistance of a professional Realtor®. back to our local community.” - SAR It is only fitting, then, that the Sarasota President Michael Bruno Association of Realtors® has embarked upon a partnership with Habitat for Humanity to provide deserving local families with the opportunity of homeownership. The partnership was so successful that the Community Outreach Committee will rehabilitate a SAR’s full-fledged partnership with Habitat for second Habitat home in 2012. Humanity of Sarasota has been several years in the making. First contacts happened over two years ago, “We’ve all really had a wonderful experience as the Community Outreach Committee decided to with Theresa and her family, and with the Habitat assist Habitat by taking on volunteer activities on organization and its staff and volunteers,” said Elaine. existing projects. This amounted to the occasional “Seeing their new home taking shape, and watching painting project or landscaping work at the end of a their hard work and their appreciation for this long home rehabilitation project. community effort was heart-warming.” But in 2011, under the leadership of Elaine Aside from SAR’s strategic plan goal of involving Adair, chair of the committee, the partnership fully 1,000 of our members in volunteerism and blossomed and became a major labor of love, involving community activities, the Habitat project has served over 100 of SAR members for several months to as a symbol of what Realtors® represent in our local conduct a complete home rehabilitation project. community and our nation. Realtors® are committed to helping people live their dreams. A big part of that The project was partially funded by $25,000 from is home ownership. SAR’s “Affordable Housing Fund,” administered through the Community Foundation of Sarasota Next year, the committee will once again be led County. by Elaine Adair, and another Habitat for Humanity rehabilitation project is planned. A home was selected by the Committee at 2478 Huffton Circle in Kensington Woods - a foreclosed Ongoing Projects property that was in need of major work, inside and In September, the annual Coastal Cleanup project out. At that point, a family had not been selected for was led by Christina Pitchford, And on Oct. 22, the the home purchase through the Habitat program. annual Make A Difference national weekend events That’s where the story took a fortunate and fulfilling were held and SAR members painted two homes turn. Theresa Dixon and her two children, Casey during the event. and Joshua, took a look at the home and decided it “We have an obligation as an organization to would fit their needs perfectly. Theresa grew up near promote community-minded volunteerism, and to the neighborhood, and the Sarasota County school give back to our local community,” said SAR President bus driver would be moving near her mother after the Michael Bruno, a long-time Community Outreach closing in August. It was a match made in heaven! volunteer. “Most of our members already contribute Theresa and her children worked diligently on the in countless ways in various community organizations. home alongside members of SAR for months until the But this is one way we can act as a conduit to help work was done. our members participate fully in a worthwhile and meaningful effort.” The finished home is stunning, and the result has been thanks to the combined efforts of Habitat for Humanity, members of the Sarasota Association Committee Members: Elaine Adair; Hylda Fenton; of Realtors, other Habitat volunteers, the Sarasota Cindi Shoe; Michael Bruno; Bill Geller, Blanda County Community Foundation, and of course, the Glisson; Mary Smedley; John Scherden. Dixon family.

2011 SAR ANNUAL REPORT

Supplement to Sarasota Realtor® Magazine

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SAR Realtors®, Affiliates Make Positive Difference in Our Community

The SAR Community Outreach Committee picked a foreclosed home to rehabilitate through the Habitat for Humanity program, and will take on a second home project in 2012. At top is the new homeowner, Theresa Dixon, and Committee Chair Elaine Adair.

SAR Awards Student Scholars Once again in 2011, SAR awarded four $2,000 scholarships to deserving students in our local community, helping to further the education of our greatest asset - our children. The Scholarship Committee, led by chair Iva Fadley-Dane, reviewed dozens of applications from SAR-related students and the general public. The process was extremely difficult, due to the high volume and high achievement level of the applicants. The four students selected were Jordan DeGraaf, Francesca Tebano, Bryan Nikla and Emily Forrest. The awardees were honored at the June 3rd SAR membership meeting at the Dutch Heritage Restaurant. Committee Members: Iva Fadley-Dane; Margio MacKenzie; Judy Hockett, Joe Sikora; David Haas www.sarasotarealtors.com

Supplement to Sarasota Realtor® Magazine

While the SAR Community Outreach Committee projects are the most visible part of our organization’s public involvement, it is the individual volunteer efforts of thousands of SAR members that truly makes the biggest difference in the Sarasota region. While the exact number of volunteer hours, dollars of support, and lives impacted can never be accurately totalled, SAR’s 2011 survey of members did demonstrate the breadth of our members’ volunteerism. We asked member in a June survey to tell us what charitable and community organizations they routinely support. The results were amazing. Here is just a partial list of the responses we received: Boys and Girls Club of Sarasota; Big Brothers Big Sisters of Suncoast; Friendship Volunteer Center; Sarasota Little League; United Way of Sarasota County; American Cancer Society; Juvenile Diabetes Foundation; Humane Society; Salvation Army; Southeast Guide Dogs; Make A Wish Foundation; Take Stock in Children; The First Tee; The Leukemia & Lymphoma Society; Sarasota Court Watch; the National Council of Jewish Women; the Shriners; various neighborhood associations; local libraries; local schools; local nursing homes; local churches; and many, many others. We also found through our survey, and many conversations with SAR members, that our membership is a humble group of people. They are normally reluctant to discuss their volunteerism, preferring to conduct good deeds unnoticed and behind the scenes. While there are many opportunities offered by SAR for our members to get involved, avoiding the shining glare of publicity seems to be the goal of many. But the incredible volume and quality of the participation of the real estate community in the overall community of Sarasota is nothing short of breathtaking. The real estate industry, and its local practitioners, are a vital backbone of our community’s support infrastructure.

2011 SAR ANNUAL REPORT

Green Realtors® Alliance of Sarasota 8

Protect the Earth; Preserve the Future

Green Realtors® Alliance of Sarasota helps achieve sustainable path

Building homes, apartment complexes, office parks and retail plazas, and the infrastructure to serve them is a process that is both creative and destructive by nature. Minimizing the destructive realities of the process, while maximizing the creative process and preserving the environment is central to the “Green” real estate philosophy. To that end, the Green Realtors® Alliance of Sarasota (GRAS) was established in 2007 - one of the earliest groups organized in the nation by a real estate organization for this very worthwhile purpose. So, what has GRAS been up to during the last year, under the direction of chair Steve Wooster? Quite a lot, actually.

Committee Members: Steve Wooster – Chair; Alex Boakes; Bernadette Caswell; Denise Conrad; Margaret Dahl; Theresa Fieberts; Wanda Kerr; Charles Kratz; Marian Maxson Martin; Maria Masucci; Susan Matteoli; Ernest Ovitz; Christina Pitchford; Tracy Seider; Chuck Shah; Terri Thacker

2011 GRAS Accomplishments

• Attained “Florida Friendly Yard” certification for SAR landscaping (see photo at right) • Organized Open House Tours of Green Homes: Flower Drive, Ben Franklin, Benson and Valencia • Continued work towards SAR becoming a “Green Business Partner” under Sarasota County’s certification program. • Sponsored and organized many educational events: 1) NAR Two Day “Green Designation” Course in April; 2) Healthy Homes & Yards (speaker Dr.. Santana from the Sarasota County) in June; 3) Panel Discussion with Green Builders “LEED Myth vs Reality” in November (partnering with the USGBC local chapter) • Participated in Coastal Clean Up event • Participated in SAR’s Habitat For Humanity Home Rehabilitation Project • Participated on an International Committee panel discussion • Created a Green Reference Sheet for buyers and sellers, i.e.: What to do with old paint cans, TVs, plus contact info for green/energy efficiency rebates, etc. • Encouraged members to use reusable cups and mugs brought from home at SAR meetings. • GREENing Up The MLS - Completed a 2+ year effort between My Florida Regional MLS and GRAS, Venice Area & Manatee, as GRAS members gather to acknowledge and celebrate SAR’s well as members from other boards to add as “Florida Friendly Yard” landscaping project and official many Green features as possible and relevant to designation. Florida in the MLS input forms. 2011 SAR ANNUAL REPORT

Supplement to Sarasota Realtor® Magazine

www.sarasotarealtors.com

Government, business interaction gives Realtors® a vibrant voice

SAR’s Public Policy Committee, under the direction of chair Bob Milhoan, has taken a pro-active approach to shaping local government policies. They’ve knocked on doors, called, emailed and texted local and state representatives, stayed abreast of all issues impacting local real estate, and generally grabbed SAR’s seat at the table with both hands and ensured the association would be a voice for positive change. SAR has also embraced the national move toward the My Realtor® Party initiative. It is designed to leverage the association’s best asset—our grassroots. A large contingent of SAR members headed to the Capitol on April Realtors® do so much more than list 12-13 to participate in the annual Great American Realtor® Days and sell property. They are community event. builders dedicated to improving their real estate industry and the local business community. towns, cities, states and America. They do this because The Committee also helped organize this year’s it’s good for the economic and social well-being of all annual trek to Tallahassee to participate in the Great citizens. They do this because it’s good for business. American Realtor® Days event. To ensure that each and every Realtor® Association has The local delegation met with State Senators Michael the opportunity to implement a successful community Bennett and Nancy Detert, and Representatives Ray or political outreach initiative in 2012, NAR is supplying Pilon and Doug Holder. Participants spent two days in a wide range of services and tools. All are available to the state capital and reminded our government leaders order at www.realtoractioncenter.com free of charge. of the importance of the real estate industry to our state One of only two regional real estate trade association’s business and prosperity. to employ a full-time Governmental Affairs Director, The issues discussed included property insurance, Marc Mansfield, SAR is committed to being a major affordable housing, property taxes and septic tank player in local political and business circles. Along with inspections. an extremely active Commercial Investment Division, SAR has evolved into a trade association that is looked to The next year promises to be even bigger for the by the community for leadership and recommendations Public Policy Committee, as 2012 is a Presidential for the future of our community. election year, and all eyes are on Florida. It should be an This year, the Public Policy Committee has been amazing year for the Association and its members. involved in several other community discussions, perhaps Of note - other committees are also very active in the the biggest being Sarasota County’s review of the rules political process (see members below). and regulations addressing commercial development in unincorporated areas. Public Policy Committee Members: Bob Milhoan Through the Coalition of Business Associations - Chair; Brad Lindberg – Vice Chair; Bill Geller; (COBA), the Public Policy Committee also stays on Christina Pitchford; Dan McLeroy; Drayton Saunders; top of issues impacting businesses in the region. This Judy Schomaker; Larry Schaper; Laura Benson; Lee vital link to the leadership of the various local business- Byron; Lee DeLieto Jr. ; Mike Bruno; Morris Smith; oriented organizations has remained an invaluable asset Pete Skokos; Rod Hartwick; Susan Goldstein through the past few years, and has ensured that SAR is RPAC (Realtor® Political Action Committee): Ann in the communication network. Ross; Bill Furst; Brad Monroe - Vice Chair; Diane SAR also actively participated in several local elections Calderaro; Greg Sheller - Chair; Janet Huff; Judy through the Public Policy Community, and helped Schomaker; Linda Witt; Michelle Crabtree the successful elections of Shannon Snyder and Paul SARPAAT (SAR Political Action Advisory Trustees): Caragiulo to the Sarasota City Commission. Bill Geller - Chair; Bob Milhoan; Daniel J. Page; Dave The committee conducted phone banks at night, Beachy; Dave Swenson; Erick Shumway; Greg Sheller; helping to get out the vote in support of these candidates Jim Soda; Laura Benson; Linda Emery; Mike Bruno; who demonstrated a knowledge of and support for the Roger Piro; Steve Ross – Vice Chair www.sarasotarealtors.com

Supplement to Sarasota Realtor® Magazine

Public Policy

A Place at the Table

2011 SAR ANNUAL REPORT

Global Business Council 10

Welcoming the World

SAR Global Business Council puts Sarasota on world stage

The year began with the International Steering Committee changing to the Global Business Council for the Sarasota Association of Realtors®. But the group’s focus remains the same. To date, the group has grown to 69 paid members, and is working to grow the Council so that we will have more than 100 members by the end of the year. The big news near the end of 2011 was the announcement that SAR’s Global Business Council was honored to be named a 2011 Gold Council by the National Association of Realtors® through its Global Business Council Achievement Program (see sidebar at right). GBC members, for fee of $25, attend the GBC seminars and any networking events at no charge. Council members also have their name, contact information and languages spoken listed on the SAR website under the International and Members links. New Seminar – February 2011 The group’s first seminar was held in February, with presenters from International Chambers, Sarasota Sister Cities and the new Florida West Coast Foreign Trade Association located in Sarasota. The purpose of this seminar was to inform agents of the various associations available for them to join, network and have an opportunity to meet global agents and business people who work the international arena. International 101 – March 2011 2011 was the second year this seminar was presented to the agents who want to learn how to start to work in the global marketplace. The information is more basic with presenters from Money Corp, a Green Building segment by the Green Realtors® Alliance of Sarasota, attorney Donna Scarlatelli on immigration issues, plus a presentation by an Insignia Bank Mortgage Officer. New Seminar - International 102 – June 2011 2011 was the first year for this next level of global agent education, with more details on doing business in the countries where we receive our greatest amount of global business. This seminar was a discussion of how to do business with global agents and buyers from Germany, the UK, Argentina and South America, Eastern Europe and Canada. The President’s NAR Liaisons from Germany, the UK, Argentina and Hungary presented along with a discussion by Keats, Connelly on “Doing Business in Canada.”

2011 SAR ANNUAL REPORT

The seminar had 79 attendees and was well received. On May 4th and 5th, the Council manned a booth at the Toronto Realtor® Quest event held in Toronto, Canada. The booth was run by SAR agents who paid $200 per 2-hour session for the opportunity. In June, the GBC manned a booth at the 1st Orlando International Congress. The 5th Annual Sarasota International Congress was held on Sept. 14-15th. In addition to the Congress, a one-day RSPS (Resort and Second Home Specialist) course was taught. The event was yet another rousing success. This year, SAR reviewed two proposals and selected Immobel.com as the preferred international, multilanguage web site tool for our members, a valuable resource for all of the SAR agents. Members have the ability to set up a FREE, 13-language web site, and Immobel.com also now has a plug-in for Facebook. On September 27th, the Global Business Council held the group’s first Annual Membership meeting. New membership pins were handed out to all Council members at this event.

Supplement to Sarasota Realtor® Magazine

www.sarasotarealtors.com

The Council held a TRC (Transnational Referral Certification) Course, a certification to all international agents. at SAR on Nov. 2nd. The TRC is no longer an NAR certification; however, ICREA is still offering the TRC as a certification to all international agents. The GBC is also currently working on a trifold brochure for use at our trade shows, International Congress and other functions. The brochure will highlight the benefits of the Sarasota lifestyle, as well as promoting the benefits of using members of the GBC for real estate needs. “The Global Business Council has had a productive year and has worked to encourage all Sarasota agents to get

involved in the global market,” said Kristin Triolo, 2011 Chair. “The global buyers and the out–of-state buyers are a large part of our market. The GBC encourages all Sarasota agents to expand their market outside of the Sarasota/Gulf Coast area of Florida. You’ll be glad you did!” Global Steering Committee Members: Keyla Alba, Brian Arledge, Anita Boakes PL, Michelle Crabtree, Wallace Erickson, Bill Geller, Stella Giudicelli, Chaim Gleitmann, David Haas, Roderick Hartwick, Daniel Kijner, Charles Kratz, Marianne LeBar, Maria Mesarosova, Larry Mitchell, Helena Nordstrom, Carla Rayman, Jane Rees, Gail Sanderson, Chuck Shah, Gail Shane, Patricia Tan, Janet Trefry, KristinTriolo, Linda Zuffa,

GBC honored by NAR as 2011 Gold Council

SAR’s Global Business Council was recognized as an NAR Gold Council by the National Association of Realtors® for 2011. This means SAR has demonstrated exceptional commitment to building members’ awareness of the global and multicultural business opportunities in their local markets. SAR was one of only nine councils in the nation to achieve the honor bestowed by NAR’s Global Business Council Achievement Program. Participating councils are divided into three status classifications: Silver, Gold, and Platinum. Those councils achieving each status classification are reviewed on a caseby-case basis and announced annually by NAR Global. Councils are evaluated in five focus areas: Communication, Community Outreach, Membership Value Creation, Education, and Media Outreach/Social Media.

2011- The Year in Numbers

Statistics can be used to tell a story, and some skeptics and critics believe stats can be manipulated to tell virtually any story. While numbers can indeed be deceptive, the key to understanding an industry or business through statistics is to track trends, and always compare “apples to apples,” so they say. Using this guiding principle, SAR provides monthly statistical charts, numbers and analysis for our members and the general public. Our numbers have always been centered on “the business our members are conducting.” They are not based on a geographical areas, or MLS zones, or zip codes. The statistics are routinely pulled on the 10th day of each month for the prior month, in order to take into account late reporting of closings. As such, the statistics should and do describe local realities and trends, which are helpful to our members and the public at large. They are then distributed to the SAR leadership, membership, and the public through our media partners.

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Statistical Snapshot These are numbers reflecting the full year of market activity by SAR members, Jan. 1, 2011 through Oct. 31, 2011 (SF equals Single Family Homes and Villas; CON equals Condos, Co-Ops and Townhouses) - SF Sales - 5,000 - SF Median Sale Price - $155,000 - SF Avg. Sale Price - $261,096 - SF LP/SP = 94.3 % - SF Total Volume = $1.3 Billion - SF % Distressed Sales = 45.3% - SF Current Months of Inventory - 7.1; Last October - 11.1 - CON Sales - 1,948 - CON Median Sale Price - $162,000 - CON Avg. Sale Price - $277,795 - CON LP/SP = 92.5 % - CON Total Volume = $541 Mill. - CON % Distressed Sales - 35.4% - CON Current Months of Inventory - 9.7; Last October 15.9

Supplement to Sarasota Realtor® Magazine

2011 SAR ANNUAL REPORT

Affiliates Committee

Valued Partners of Real Estate

SAR Affiliates are the business backbone of the Association

The SAR Affiliate Committee, a fast growing group of professionals serving the local real estate community and SAR Realtor® members, has experienced a resurgence in the past two years. Under the guidance and direction of Tina Darling of Innovative Agent Services, Cindi Shoe of Sarasota Catering Company and Pam McCrone of Premier Inspections of Florida, SAR is proud to announce that membership of the Affiliate Committee has grown by nearly 30 percent in the last two years. Membership recruitment by current members plays a big part in this growth. The recruiting team brings in new members by explaining the benefits of joining and participating in the local Association, and pointing out that it is a cost effective way to get crucial face time with their target market. The Affiliates started some new trends that are proving to be highly beneficial to members. Now hosting and sponsoring weekly, monthly, The big Affiliate-sponsored Changing of the Seasons Gala quarterly and annual events, the Affiliates event at SAR in October was another amazing success. Shown increased attendance and participation at all here are Cindi Shoe, Hylda Fenton, Tina Darling and Pam business networking and social events. McCrone of the Affiliate Committee. In 2011, a total of 48 weekly Power Marketing Breakfasts and more than 100 a big hit with over 150 Realtors® attending. A cookout, educational events were sponsored by SAR’s generous a cash bar, door prizes, and gift bags were a great way to Affiliates. But that was just the tip of the iceberg. kick-off an exciting Spring Season. The 2011 Affiliates Business After Hours Networking The final event of the year was the “2nd Annual Events were held on the 4th Tuesday evening each Changing of The Seasons Gala”. With a committee of 25 month. This monthly event drew record-breaking crowds Affiliates this event came together beautifully. and a great time was had by all. The SAR Auditorium was transformed into a dazzling In 2011, the SAR Affiliate Smart Lunch was also a ballroom. Complete with glittering decorations, live resounding success. Guest speakers for topics ranged from entertainment provided courtesy of Affiliate member “How To Sell An Ugly House”, “Getting To The Closing Dave Eschenbach with Greenway Carpet Cleaning, Table” and “Marketing Your Listing the Most Effective Affiliate sponsors taking turns preparing your pasta to Way”. The speakers and sponsors for these events are perfection, more door prizes and gift bags, dancing and SAR Affiliate members and the luncheons are offered celebrating ensued on a Friday night to kick off the 200+ to Realtor® members for only $5. The topics are the attendees’ weekend the right way. “Smart” portion; the “Lunch” portion is always “Fabulous All in all it’s been a very successful year for the SAR Food Service With Style” provided by Sarasota Catering Affiliate Committee and leadership is planning an even Company. better 2012! If weekly, monthly and quarterly events aren’t Committee Members: Tina Darling; Pam McCrone, enough, the Affiliates have also hosted two new Annual Cindi Shoe Celebrations in appreciation of the Realtors®. On April 12th, the “2nd Annual Party on the Porch” at SAR was

Realtor®-Attorney Joint Committee Offers Education The Realtor®-Attorney Joint Committee of SAR has been another valuable partnership between Realtors® and Affiliates, producing many valuable and informative educational forums. The primary topic of many of the recent seminars has been distressed sales (short sales and foreclosures), and the impact of these transactions on the clients

2011 SAR ANNUAL REPORT

and the real estate agents. These events have been very well attended, and provided an important education opportunity for SAR members. Committee Members: Ryan W. Owen, Esq.; Julie A. Horstkamp, Esq.; Michael J. Belle, Esq.; Paul A. Blucher, Esq.; Michelle L. Hermey, Esq.; Jo Ann M. Koontz, Esq. CPA

Supplement to Sarasota Realtor® Magazine

www.sarasotarealtors.com

Local commercial real estate tackled a challenging year in 2011 Networking, building partnerships, and achieving a greater sense of shared community has been central to the focus of SAR’s Commercial Investment Division in 2011. Anthony Homer, 2011 CID President, along with a very active and involved board of directors, has worked hard throughout the year to lead the organization toward greater cooperation The Commercial Investment Division once again staged a successful charity golf and interaction with tournament in 2011, supporting the First Tee organization with proceeds from the other business groups, tournament at TPC Prestancia. government agencies, and neighboring real estate associations. The Certified Professional Commercial (CPC) Training Course, offered in late November, was the biggest “I started in commercial real estate handling property component of this push for enhanced commercial management, working for landlords to keep their training. buildings in good order and tenants happy,” Homer recalled. “It was decidedly unsexy, because I would only The CPC course offered a crash course in fundamental get called when there was a problem. I responded to commercial real estate terminology, plus essential fire alarms, plugged toilets and even caved-in roofs. It intellectual resources needed by new and transitioning was baptism by fire, but the experience was invaluable. residential agents. My experiences have certainly helped me lead the CID “Our Commercial Investment Division group is by through this challenging year.” far the best resource available to commercial agents in In commercial real estate, the most important thing to town, as well as transitioning residential agents,” said keep in mind is there is always another way to address a Homer. “We regularly network with each other and problem, concern or issue. “Just when you think you’ve other industry peer groups and hear from the area’s most seen all the ways to put a deal together, you see creative influential business and political leaders. It’s been an ways other people are getting transactions done. The flip invaluable resource to me and I’m proud to have been side is seeing how many different ways a deal can fall their leader for the past year.” apart!” The new year will begin with a new board, led by 2012 Homer noted that the last year in local commercial CID President Brad Lindberg. real estate has held many challenging scenarios for local CID Leadership for 2011: agents. The constantly shifting landscape forces agents to stay nimble and adaptable. It also keeps things interesting President: Anthony Homer, LWR Commercial as everyone looks for ways to complete transactions. President-Elect: Brad Lindberg, Sperry Van Ness Vice-President: Linda Emery, Sperry Van Ness “Our commercial market has been skipping along Secretary: Diane Lee, Wagner Realty the bottom for about two years now,” noted Anthony. Treasurer: Tim Mapp, Mapp Realty “The recovery is happening slowly, but I don’t expect any dramatic upswings. I think we will continue to Past President: Lee DeLieto, Jr., Michael Saunders & Co. improve, and we will see the outlying areas such as the I-75 corridor, Venice and Bradenton catch up with Directors: Pete Skokos: Norton, Hammersley, Lopez & Downtown Sarasota and Lakewood Ranch. There are still Skokos (1 year - 2011); David Roth: RE/MAX Alliance going to be distressed assets and it’s going to take a while (2 years - 2012); Sarah Olesen: Michael Saunders & to work through that inventory. But positive things are Company (2 years - 2012); Bob Milhoan: Hembree happening.” & Assoc. (3 years - 2013); Lori Hellstrom: Osprey One of the initiatives the CID Board has pushed is Management (3 years - 2013) commercial education for interested residential agents.

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Supplement to Sarasota Realtor® Magazine

Commercial Investment Division

The Business of Business

2011 SAR ANNUAL REPORT

Professional Development

SAR Launches School for Real Estate

Spread the word! New careers in real estate can now be nurtured at the brand-new Sarasota Association of Realtors® School of Real Estate (SARSRE). Learn from an experienced instructor and practicing Realtor® in the comfortable, professional surroundings at the SAR Headquarters, centrally located at 3590 S. Tuttle Ave., Sarasota, FL 34239. Classes will be held nights and weekends in Conference Room A in the Education Building. Permit holder and instructor for the SAR School of Real Estate is Michael W. Davenport, who has a distinguished resume that includes over 40 years of sales and management experience. SAR recently identified a need for a real estate school permanently located in Sarasota. We’re the new kid on the block, but we have the support and expertise of a thriving 3,200 Realtor® member association. SAR has carefully designed its classes to be offered over several weeknights and weekends so that the student will have time to digest the information and come away with the confidence to tackle the state license exam. Students who enroll in SARSRE courses will be exposed to the next step in their professional careers after licensure and will be well prepared to join the Realtor®

organization. SAR will blend the pre-license courses with current offerings of post-license for salespeople and brokers which also lead to the Graduate, Realtor® Institute (GRI) designation. First Course Schedule Sales Associate Pre-License Jan. 26-Feb. 25, 2012 Tuition: On or before Jan. 12: $339 (includes manual and materials) After Jan. 12: $364 Class limited to 20 students Tuesday & Thursday Evenings 5 to 10 p.m. AND Saturdays 8:30 a.m. to -1:30 p.m. Review: Feb. 25, 8:30-10 a.m. End of Course Exam: Feb. 25, 10a.m. -1 p.m. Watch for much more soon! Committee Members: Janice Benedick; Pamela Charron; Adam Chicoine; David Clapp; Michelle Crabtree, Michelle; Michael Davenport; Roderick Hartwick; Debbie Judge; Daniel Kijner; Renee Marquiss, Renee’ Wanda Martinetto; Jane Rees; Kristin Triolo; Xena Vallone

Regions Mortgage is a proud sponsor of the Sarasota Association ® of Realtors

From left to right: Kindra Landsberger, Sales Assistant: 941-329-4137 Leslie Lauritano, Mortgage Loan Originator: 941-329-4104 Rosa Rodriguez, Mortgage Loan Originator: 941-358-7887 Russ Dozeman, Mortgage Loan Originator: 941-747-8865 Rosemary Chapura, Mortgage Loan Originator: 941-377-0278 Jeanne Abel, Mortgage Production Manager: 941-329-4129 ©2011 Regions Bank. Member FDIC. All loans subject to qualification, required documentation and credit approval. Certain exclusions may apply. Loan terms and availability subject to change. Visit http://www.nmlsconsumeraccess.org/ to find the Nationwide Mortgage Licensing System ID for your Mortgage Loan Originator.

2011 SAR ANNUAL REPORT

Supplement to Sarasota Realtor® Magazine

www.sarasotarealtors.com

Technology: Creation, Evolution, Revolution 2011 SAR Technology Expo brings the future of real estate into sharper focus

Creation, Evolution and Revolution - three words that when used in modern parlance and discussions often seem in conflict, yet when applied to the world of real estate and technology are appropriate and descriptive of the subjects. The wizards of technology create the devices and software; the introduction of these devices and various uses begins an evolutionary cycle, in which adoption, upgrading and finetuning takes place; followed by a revolution in the business workplace, as the devices and software become virtually omnipresent and indispensable. The Sarasota Association of Realtors®, recognizing this new reality, has been at the leading edge of technology, helping our members by sponsoring and managing two Technology Expos in the past two years. These events have brought together the SAR members and the technology experts and vendors. The concepts have been introduced, the hardware presented, the applications explained, and the day-to-day functionality demonstrated. The results - SAR members have been given the roadmap to the future, and hundreds have embraced the future path with enthusiasm and commitment. “The 2011 SAR Tech Expo was the biggest regional event of the year!” noted David Clapp, SAR Director and agent with the RE/MAX Alliance Group who has chaired the Expo Task Force for the past two years. Over 300 people were at the Sarasota County Technical Institute on Oct. 28th for the 2nd Annual SAR Technology Expo. This year’s event was the largest gathering of Realtors® in the District 13 area. “The morning continued with two rounds of breakout sessions. The most difficult problem for those in attendance was deciding which of the many choices to attend!” said David. Throughout the day, attendees had the opportunity to visit almost 30 vendors and gain more insight into business tools that can improve productivity. The vendors

were generous enough to provide several wonderful prizes that were drawn at the end of the day. SAR and our members owe a big thank you to Tech Expo Chairman David Clapp and all on the committee members for a job well done. If you would like to assist on the third annual Tech Expo committee next year, contact Pam Charron, the 2012 Professional Development Chairperson (pamcharron@ michaelsaunders.com). Task Force Members: Janice Benedick; Pamela Charron; Adam Chicoine; David Clapp; Michelle Crabtree, Michelle; Michael Davenport; Roderick Hartwick; Debbie Judge; Daniel Kijner; Renee Marquiss, Renee’ Wanda Martinetto; Jane Rees; Kristin Triolo; Xena Vallone

Ethics is Vital to SAR’s Mission in Local Real Estate

When issues arise between members of the public and Realtors®, or between real estate agents, SAR is often called upon to help resolve the issues, or arbitrate the outcome. The process usually begins with Professional Standards and/or the Grievance Committee. 2011 has been a typical year for both www.sarasotarealtors.com

groups, each vital to SAR’s purpose. There were 16 ethics complaints filed through Oct. 31st, with 4 dismissed and 4 going to arbitration. The most often alleged violations cited Articles 1, 2 and 12. Grievance Committee: Stafford Starcher- Chair; Tim Mapp- Vice Chair; David Haas; Joyce Steward; Judith Coleman. Supplement to Sarasota Realtor® Magazine

Professional Standards: Roger PiroChair; Betty Poma; BJ Mangrum; Bob Stanley; Brian Hays; Chris Bernstein; Dave Swenson; Doris Edwards; Georgina Clamage; Iva Fadley-Dane; Margo McKenzie; Judy Arreola; Judy Hockett; Kathy Carbone; Kim Gilliland; Lee Ann Willock; Mike Bruno; Paula Cashi; Sharon Straw; Stephen Harris; Terry Mathews; Xena Vallone 2011 SAR ANNUAL REPORT

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